Empire builders, are you ready to create your own $1,000,000 dropshipping store? To help you speed through your dropshipping learning curve, check out the case study I did on an extremely successful dropshipping store below. In this case study, I’ll take you through the inside of a business that is making millions each month. You can use these key takeaways and implement them into your own eCommerce business today.
The dropshipping store that we will be analyzing today is Manscaped. When this store came out two to three years ago, it was a joke that just sold gag gifts. However, the store has now transformed from gag gifts to a million-dollar business.
There are a ton of things I love about this store and a few things I don’t. Today, I will clue you in on what I think Manscaped gets right and a few things I think they could work on. However, at the end of the day, money talks. This store has proven to be extremely profitable, so they’re doing something right.
Ads Are the Bread and Butter of Every Successful Dropshipping Store
In the dropshipping industry, ads are your bread and butter. One thing that Manscaped has perfected is their ads. So, what can you learn from them? First things first, you must do your research. Research is key when it comes to creating a profitable dropshipping business. Always research what types of ads your competition is running. This is free market research, so don’t miss out on this opportunity. If you really want to geek out on marketing, I recommend reading Breakthrough Advertising.
For now, head over to the Manscaped Facebook page. There, you can see the types of ads they are running right now. Manscaped runs a variety of ads on Facebook, something that I think every dropshipping business needs to do if they want to be profitable.
Remember, not all ads are created equal.
You can’t run the same ads you do to loyal customers as you do to people who have never heard of your brand. You have to understand the temperature of your traffic and cater your ads to the specific type of customer you are targeting. The two main types of advertisements that Manscaped runs and that you need run for your own business are cold traffic ads and retargeting ads.
1. Cold Traffic Ads
Cold traffic ads are the ads you run to people who have never heard of your brand before. They don’t know anything about your product yet, so you have to highlight the solution that your product will bring to them.
2. Retargeting Ads
Retargeting ads are the ads you run to customers who have already bought from you or those who already have a sense of what your brand is all about. In these types of ads, you highlight your products while keeping your brand at the forefront of potential customers’ minds.
Manscaped does a good job of running both cold traffic ads and retargeting ads, as you can tell from their Facebook ads library. They also make their advertising fun. Their slogan is, “Over 1 million men trust Manscaped tools for their family jewels.” This is a fun advertisement that uses a play on words to draw customers into the brand.
Use Manscaped’s slogan as inspiration to create a fun and captivating slogan for your business. The thing about ads and marketing is that you can’t just copy and paste someone else’s copy. Great copy and ads are assembled like a puzzle. You take inspiration from multiple sources and then create something unique for your brand.
Perfecting the Landing Page for a Successful Dropshipping Store
Once you’ve learned how to create ads that send traffic to your store, your landing page must be set up to make the sale. If your ad did a good job advertising the product, you can go right in for the sale.
However, if your ad didn’t do a good job of pre-framing the product, then you have to sell the customer on the product. Manscaped’s landing page has a mixture of both. They are telling you about the product, while also selling you on it.
What I Don’t Like About Manscaped’s Landing Page
What I don’t like about Manscaped‘s landing page is that they seem to have too much going on. But a confused mind does not buy. The Manscaped landing page has tabs to other products. This adds confusion for the customer.
People want to be told what’s best. So tell them by focusing on one specific offer. Make this offer clear, and don’t try to showcase every product you sell.
Confusion over this concept is why a lot of dropshippers have great site traffic but poor conversion to sales. They try to sell the customer on a hundred different products at once. Remember, a confused mind will never buy. You can offer different products on your store, but you must only highlight one specific offer when trying to get that first sale. The big takeaway is to always have one clear offer on your landing page. Tell the customer what they want and make the sale. Even if you don’t make the sale immediately, you can keep reaching out with the strategies I discuss here.
What I Do Like About Manscaped’s Landing Page
What I do like about Manscaped’s landing page are its layout and its imagery. They have a scrolling CTA, which is a nice touch. They also have premium images depicting their product. You must have premium images in your store if you want to make big money. This doesn’t necessarily mean professional photographs. 3D rendered images are all you really need to have premium images on your dropshipping site.
Manscaped also does a good job of highlighting their product’s most significant benefit. That’s what a successful dropshipping store does. People don’t need the nitty-gritty information about your product; most of them don’t care.
Highlight the one huge benefit your product has to offer a potential customer. If you don’t know what that one big benefit is, consult with the consumer. Listen and talk to customers about your product. By doing this, you will see a recurring theme about what customers like about your product. This is your selling point. Overall, I love the Manscaped site. The only thing I would change would be to focus on a single offer, rather than trying to sell multiple products at once.
Consult With the Pros
So, how will you implement these knowledge bombs into your own successful dropshipping store? If you’re looking for some more guidance with building your eCommerce business, we can help. At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. Sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now.