How to Start a Supplement Dropshipping Business

Welcome, empire builders! If you’re new here or still learning the ropes to dropshipping, you’re in luck. Today we’re going to quickly break down and run through the steps of how you can start a supplement dropping business. You’re going to learn how to build your supplement brand 100% online through dropshipping strategies. We’re going to discuss everything from picking out suppliers and supplements to understanding how to capitalize on these decisions through advertisement and sales funnels. With that being said, let’s jump right in. 

How to Start a Supplement Dropshipping Business

You’ll find that supplements are incredibly trendy right now with the current pandemic situation. But the truth is that they’ve always been a popular target for making sales. Everyone loves to buy that perfect supplement that offers them a little extra boost, and that’s part of what makes starting a supplement dropshipping business such an easy thing to capitalize on.

If you’ve never started a dropshipping business, supplements are slightly different due to the legality that comes along with them. So, if you’re unfamiliar with the market or don’t have time to learn about the legal aspects of marketing supplements, you can still start dropshipping with just $0. If your goal is to get into supplements and you have a bit of a budget, then this short guide is for you.

Selecting and Working With a Supplier

Screen grab of Peter Pru explaining how SMP works

Two suppliers that we’ve already personally vetted are Ship Offers and Supplement Manufacturing Partner (SMP). Both of these are dropshipping suppliers that focus solely on supplements rather than other products. So, how exactly does dropshipping for supplements work? Let’s break it down. 

When you pull up SMP, you’ll find their catalog with 242 results for different supplements that you can private label. This means that all of the science, ingredients, manufacturing, and product-specific needs are already put together. All you have to do is pick out the supplement(s) you want to put your label on. With SMP’s supplement catalog, you can quickly click on the items you think will fit your niche and goals. Then you can check out the supplemental facts to make sure they’re a great match. 

When picking out which products you want to sell as you start a supplement dropshipping business, you have two basic options. You can go white-label or custom creation.

  • White label is where the science behind creating, manufacturing, and handling the supplements is already done. White label products are ready to go and market as-is. All you have to do is work with a supplier to label the supplements and begin marketing them.  
  • With custom creation, you’re working with a unique, new formula and private labeling. The concept for the product is brand new, so there’s going to be more focus on creating the perfect formula, testing it, and actually purchasing inventory. 

Start a Supplement Dropshipping Business With Ingredients You Know About

Customer with supplements in his smoothie

In my personal opinion, especially when it comes to supplements, always sell stuff that you use. This can be a way to further market the products, but it can also build trust in what you’re offering.

Once you’ve selected a supplement, you can send an inquiry or request a sample. We always recommend that you reach out, make a call, and start the conversation. You’ll typically speak to a representative so you can learn about what their specific dropship process looks like. This is a great way to start building that relationship with the supplier, and it allows you to get to know about them.

Depending on the inventory of each supplier, sometimes there will be a minimum purchase of 100 or so units rather than on-demand options. This is commonly practiced with white labeling because that supplier will be taking their logo off a product and replacing it with yours. 

The same setup goes for the other supplier, Ship Offers. Its interface is similar to AliExpress. So those of you familiar with the platform may find them easier to work with as a supplier. They also offer fulfillment services. 

Beginning Sales and Marketing

As empire builders, you know that we have a basic strategy that we follow when creating and building any business. This strategy is proven to work and simple to use. The basic structure relies on three main components. 

  1. The Niche — What’s the niche you want to sell to? Specifically, who
  2. Crafting the Offer — What’s your audience getting other than your product? Direct guides that go with the supplement or maybe a bundle discount?
  3. Your Funnel — This is the structure of your sales pitch. It includes your niche lingo, what your offer gives customers, and more. 

Knowing how to build and use sales funnels will be crucial to growing your business.

Learning to Drive and Manage Traffic

Screen grab of Peter Pru discussing how to market supplement products and drive sales

Now that you’ve selected your supplements and partnered with a supplier, it’s time to drive traffic to your marketing campaign. For years, we’ve used the same basic strategy to manage and maintain our sales. This is especially true when you start a supplement dropshipping business. There are so many options out there, and brand loyalty is major among consumers.

The trick is combining influencer shoutouts with retargeting ads. The idea behind it is that you’re driving warm traffic to your offer and your funnel. Retargeting ads then pop up for consumers that have already seen a little bit of what your brand has to offer. Whether that be through an influencer’s post or another ad, the exposure of seeing your business’s supplement offer pop back up is warming them up to the idea that you’re familiar and they have a connection with you. 

Through these ads, lead consumers back to your landing page for a specific supplement. Showcase the ingredients and supplemental facts. Then highlight similar products that are frequently bought together, and offer even more deals with bundles. Your landing page can be extremely basic but display the highlights customers care about:

  • What are the ingredients?
  • How do you use it?
  • Can we see people using it?
  • Can we see some reviews?
  • Where do I buy it?

Learn More About How to Start a Supplement Dropshipping Business

If you’re ready to start a supplement dropshipping business and you want to learn more about suppliers, ads, and funnels, register for our webinar today. Don’t miss out on all the knowledge and strategic planning we have to offer you in order to make your supplement dropshipping business a success. You can also receive frequent insights and tips by subscribing to my YouTube channel about dropshipping, sales funnels, and growing your business. Tagged : / / / /