Category: Product Research

7 Trending Summer Products to Sell in May and June

by Peter PruProduct ResearchLeave a Comment on 7 Trending Summer Products to Sell in May and June

Empire Builders, I know that it’s intimidating to browse AliExpress looking for your next winning product, especially if you’re just getting started with your dropshipping business. So I’m sharing seven trending summer products that you could begin selling today, and they’re all perfect for someone that’s new to making money with dropshipping. But I’m not just here to give you these product picks. More importantly, I’m going to tell you WHY these are fantastic products. Like anything else, the process of choosing products is a skill you need to learn and develop over time.

Choosing trending summer products is more of an art than a science. But there are several key factors that can guide you in the right direction. Listen and learn since this will be one of the most important elements for building your empire!    

1. Waterproof Bed or Seat 

Our first winning product is part of the camping and hiking niche, which is going to do extremely well as we head into the summer months. People will be much more interested in outdoor activities, which means they’ll be buying all sorts of accessories. A product like this is great because it has multiple purposes. It’s a waterproof mattress that can also be used as a seat, and it rolls up into a small carrying pouch. This product is portable, comfortable, and perfect for camping or hiking. 

Searching for Quality Products

Screen grab of Peter Pru discussing the outdoor and survivalist niche

The first criteria we can think about while choosing trending summer products is making sure that we hit on the fundamentals of what makes any product desirable. 

  • Does the product save time?
  • Can the product save people money?
  • Does it have a “just gotta have it” appeal because the customer really wants it?  

Ideally, you need at least one of these factors. But if you can find a product that has all three, that’s even better. Those are the products that really blow up. This waterproof camping bed definitely has all three elements since it’s inexpensive, convenient, and will make outdoor adventures more comfortable. 

What else do we like about this product? It has a very good star rating, a sizable amount of reviews, and also over 4,000 orders. That’s exactly what we want to see. If you want to choose some trending summer products, it’s absolutely crucial that you find a GOOD product. That means people like it, and it’s providing value for them. 

The next thing we look for is making sure a good, reputable supplier is offering the product. You can head to the detailed seller ratings page to review where they stand as far as “Item as Described,” “Communication,” and “Shipping Speed.” You want to make sure that all these ratings are above 4.5. In this case, the supplier of the waterproof camping bed passes the test with flying colors. 

2. Portable Hand-Pull Saw

Continuing with the outdoors theme as we head into summer, this small, portable saw can be used to cut down branches and small trees. This product can be used for many purposes, including to clear an area in the woods where the consumer wants to set up a tent. Portable saws are a specialty product that really resonates with people that have a passion for the outdoors. This product can be aimed at campers and hikers. Also, it’s definitely in the survivalist niche, which has been doing extremely well over the last year. So again, we have a useful product in a popular niche from a reputable seller. The saw is also a pretty cool product that looks great in video ads. 

There are some limitations with products like knives and saws, such as how you’re not allowed to promote them with Facebook ads. But this is still a fantastic product for anyone in the survivalist/hiking/camping niche. For example, you can use it as an upsell for another product or offer it to your email list.

3. Waterproof Pouch

As we’re thinking about what people like to do during the summer months, what else comes to mind? They’ll definitely be spending time at beaches, pools, rivers, etc. This is especially true as life gets back to normal and people are eager to hang out with others. Products for everything that has to do with having fun around water will be getting popular right now. Consumers can use this waterproof pouch to store their cellphone, earbuds, wallet, or other small accessories that they want to protect from sand and water. This pouch is useful, convenient, and extremely inexpensive. Another winning product!

4. Waterproof Bag

Our next product is really the same concept as the pouch and can even be considered complementary. That means the same consumer might want to purchase both! Which brings me to a really smart principle to be thinking about: how can you sell a customer the next thing that makes sense for their needs? 

Someone who’s getting ready to spend time by the water might need the pouch for their smaller valuables, but it’s common sense to also sell them a waterproof bag. They can store towels, an iPad, books, or anything else they want to keep safe. This product has many potential use cases beyond going to the beach, like for rafting and other active water sports. 

Get in the habit of thinking strategically for your business in this way. You don’t have to overcomplicate it — it’s often just about the next logical thing that makes sense for them to buy. Just make sure you pick a niche instead of trying to sell it to everyone. At the end of the day, what’s going to make you successful is connecting the RIGHT products to the RIGHT consumer who wants or needs them. This business is basically about helping other people by solving their problems. Put the customer first, provide value for them, and you won’t fail.

5. USB-Powered LED Crochet Hook

Screen grab of Peter Pru discussing one of the trending summer products

Let’s head indoors, for now, to check out a fantastic product that’s part of the crocheting niche. This particular product is an electric tool that allows crocheting to be much faster than doing it with old-school needles. Hobbies like crochet, knitting, and sewing are all amazing niches with many passionate consumers. These indoor hobbies can be enjoyed all year round, are very popular, and inspire incredible loyalty. 

I also like these niches because they’re associated with both many physical products and many digital info products. A seller in this niche can create all kinds of compelling how-to digital products about different creative projects, which are great for upselling your customers and bumping up your revenue. 

6. Outdoor String Lights 

I’ve just moved to a home with a massive backyard, which means my wife and I are spending a lot of time looking at outdoor decor. We’re definitely not the only ones. Everything that has to do with outdoor decorations has become massively popular over the last year. There’s no end in sight to this trend as we head into summer, which makes it a great niche. But, even as I’m walking around with my wife being a consumer, I still always keep my dropshipper hat on. 

When I came across these outdoor string lights, I immediately wanted to check them out on AliExpress to see what the real prices are. These outdoor string lights are a fantastic product and will be perfect for backyard social gatherings. They also definitely have that “just gotta have it” appeal because they’re attractive, unique, and fairly inexpensive. That’s what you want in trending summer products for your stores.

7. Solar-Powered Lights

We round out our list of trending summer products with this genius product that consumers can attach to their patio furniture or any other elements of their outdoor space. It’s solar-powered, which makes these lights eco-friendly and inherently cool. They also solve an actual problem, which is a dark backyard. 

The best thing about this product? People will definitely want more than one! I always recommend that you offer quantity break discounts for two, four, six, eight, or more units. I recommend this strategy almost regardless of what kind of product you’re selling because consumers really can surprise you with how many units they’ll buy when there’s a discount involved. Needless to say, those multiple sales will really help your margins out. With a product like these solar-powered lights, where the customer is extremely likely to need several, offering quantity break discounts can add up to a substantial amount of income. This is a fantastic product.

Man working on his dropshipping stores in his backyard

You can learn much more about marketing these trending summer products — and how to plug the products into a winning sales funnel — by taking my e-commerce master class today! You can also subscribe to my YouTube channel for frequent tips and insights.

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Find Winning 8-Figure Dropshipping Products Today

by Peter PruProduct ResearchLeave a Comment on Find Winning 8-Figure Dropshipping Products Today

Welcome back, Empire Builders! ​Recently, Alibaba had a trade show called March Expo, where suppliers showed off their latest products (including many winning 8-figure dropshipping products). It’s a bit like a smaller, online version of the Canton Fair, the biggest trade fair in China. Whether you haven’t begun building your business, you’re just starting out, or you’re already ​​established in a niche, taking advantage of training like these events will benefit your business now or in the future.

Learn how to leverage Alibaba, along with events like the Canton Fair and March Expo, to find high-profit dropshipping products on demand and start making profits today. These events display the hottest up-and-coming products gaining popularity. Many of them won’t be available outside of China for years, if ever. That’s why it’s such a great opportunity to get ahead of the curve, learn the trends, and capitalize on them long before your competitors have any idea these products exist. 

Start With Alibaba.com 

Go to Alibaba.com. You’ll see tons of promotions for the March Expo or, once the event has passed, trending seasonal items. Based on your niche, click the category you want to explore. When looking through the products, you’ll likely see many you’re familiar with and others you may never have even heard of. Try to identify potential 8-figure products worth selling. (You can also prepare for events and seasonal sales in the latter half of 2021 and even 2022!)

Avoid This Common and Costly Rookie Mistake

Dropshipper contacting the first supplier they find on Alibaba

One of the biggest mistakes that newbies make is finding a product and jumping in with a supplier — without knowing how to tell if they’re reliable or being able to recognize red flags. When people are just beginning, they’re understandably excited. To set your business up for success, however, one of the most important things is finding a reputable supplier.

The biggest limitation of selling physical products is logistics. You have to deal with things like confirming your suppliers ship orders on time, verifying that customers receive tracking numbers, ensuring sufficient inventory, and much more. A lot of this is the supplier’s responsibility. But you have to make sure your suppliers are doing their jobs properly. That’s why it’s so important to work with reputable suppliers.

Luckily, Alibaba shows the leading suppliers for each category and displays trust badges to help you decide who to work with. I always make sure my suppliers have a minimum of three to five years of experience. You’ll see that some have been in business for five years, while others have been around for as many as 18! 

How to Pick a Supplier

Let’s focus back on the subcategories; suppose that you want to start selling gardening supplies. Then click on “View More” to see all the products in that category. If you’re still new to e-commerce, you may feel overwhelmed with all the options and confused about how to pick products. That’s completely normal. My first and most important piece of advice about this is: NEVER find a supplier and immediately click “start order.” You’d be surprised how many people do that without thinking it through.

1. Contact the Supplier

Contacting the supplier first allows you to discuss different pricing options and structures. With this simple step, you can get a better price for your 8-figure dropshipping products. If you reach out, they’ll often give you a better deal than the listed price. So, when you find a supplier that sells something of interest, go to their page. Look for indicators that they’re trustworthy. First, check the verification type. If it says “on-site check,” that means Alibaba sent somebody to physically inspect the location to make sure everything’s in order and the business is legitimate.

2. Do Business With a Manufacturer, Not Just a Trading Company

Screen grab of Peter Pru discussing the difference between manufacturers and trading companies

Next, focus on the business type. This is one of the most important things! If you only remember one thing I say today, remember that the ideal business type is a manufacturer, meaning they make the products themselves. If it says, “trading company,” though, they’re basically a middleman who just dropships somebody else’s products to you. Sometimes they’ll be listed as a manufacturer and trading company which is fine. If you can avoid working with a trading company, you generally should. Most of the time, working directly with manufacturers gets you the best deal.

I know people hate to hear, “it depends,” but in this case, that isn’t always a hard and fast rule. You’ll usually get a better deal with a manufacturer. But there will be times when a trading company is cheaper because they’re working with multiple sellers and getting bulk discounts you couldn’t afford. Just do your due diligence first when you’re investing in potential 8-figure dropshipping products. Speaking of due diligence, always make sure that the supplier brings in a decent profit. If they’re selling all those products and only making 100k a year, they might be doing something wrong. Look for companies making at least a couple million dollars.

Make sure any supplier you consider has a quick response time and a high on-time delivery rate so that you know you can count on them. It also helps to use a supplier with multiple products in the same category. This way, if you want to expand into gardening tools or accessories down the road, you already have a supplier instead of having to start over and juggling two different manufacturers.   

Verify Your 8-Figure Dropshipping Products

Screen grab of Peter Pru discussing how to verify demand for product lines

Let’s say you see some products you think would work and you found a possible supplier who is reputable. But how do you know if the product(s) you chose is worth selling? Personally, I always like to leverage Amazon. They have powerful tools, millions of users, and so much data available and visible. Why not use it?

Just search your product on Amazon and see how much they’re selling for. Then, compare that price to the cost of buying it from your supplier to see your profit margin. Make sure they’re not dominated by one brand so that you can break into the market. Also, make sure that the product is actually selling by checking their seller rank to see if it’s under #20,000.

If you’re looking to take your business to the next level, sign up for my masterclass for exclusive training to learn how I used a simple 5-page funnel to make full-time money without buying ads or touching a single product. You can also visit my YouTube channel for more insights about 8-figure dropshipping products, finding suppliers, and setting up your sales funnel. Remember, your empire starts now.

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The Easiest Way to Find Dropshipping Products in 2021

by Peter PruProduct ResearchLeave a Comment on The Easiest Way to Find Dropshipping Products in 2021

Empire builders, you have probably already discovered that knowing how to find dropshipping products can be a real challenge in the ecommerce industry. You can pour hours into market research trying to find those must-have niche products. Through my years in this industry, I have clocked tons of market research hours myself. However, I recently stumbled onto an amazing dropshipping hack. This hack allows you to find million-dollar dropshipping products in just minutes. Read on to discover the easiest way to find dropshipping products in 2021.

Done-for-You Market Research 

Like many in the ecommerce industry, I have spent countless hours conducting market research, finding winning products, and creating compelling offers. Of course, market research is vital in every successful ecommerce business. However, I recently stumbled upon a hack that can cut your market research efforts in half while still providing all the crucial information to find dropshipping products. I discovered this hack in a very unexpected way. I have to give credit to my wife and the TODAY Show of all things for leading me to this very valuable ecommerce information. 

One morning I went to go talk to my wife, and I found her watching the TODAY Show. The show was on their “Shop TODAY” segment. Being in the industry I’m in, the information pouring from the screen grabbed my attention. The host goes over the hottest must-have products of the day. The products the show pushes are marketed as life hack products. With millions of people watching the TODAY Show, they are creating a massive demand for these products. The increased demand for these simple gadgets is a dropshipper’s dream. The TODAY Show is truly providing done-for-you market research to dropshippers for free. Now, you just have to understand how to capitalize on it. 

Creating Amazing Dropshipping Offers 

Peter Pru discussing how the TODAY Show is a resource for product research

The great thing about the TODAY Show is that they also have a “Shop TODAY” website. This means all of the valuable market research they provide is free for you to reference at any time. Just head over to their website, and check out the countless articles they have. Each one of these articles contains valuable information on trending products you can start dropshipping today. From home decor to fashion to beauty products, the TODAY Show is laying out all of the must-have products of today. 

Once you find a product that goes along with your niche, head on over to AliExpress or Alibaba and find the best place to source the product. Both of these websites will have a ton of suppliers offering all of the products you found on the “Shop TODAY” website. I think some of the coolest products with the most potential on the “Shop TODAY” website are the kitchen gadgets. Everyone’s got to eat, so the kitchen niche is always going to have a demand. From cool little freezer trays to mini waffle makers to kitchen organization gadgets, there are just so many kitchen niche products to tap into. Once you have picked out your products and found the supplier that’s right for your dropshipping goals, it’s time to get to start digging a little deeper and putting together that winning offer.

Building a Six-Figure Sales Funnel

Peter Pru discussing how to find matching products for upsells

Now that you’ve found your next winning dropshipping product through the Today’s Show’s done-for-you market research, it’s time for you to do a little work of your own. You need to create a compelling offer with your cool life hack product. This is where your own market research skills come into play. One of the first places I suggest going to is Amazon. Amazon is the king of online shopping. While none of us will ever be able to beat Amazon, we can still create more compelling offers than them. Remember, the secret to dropshipping success is to create an irresistible offer. Anyone can sell a spatula, but not everyone can make a six-figure business out of selling spatulas. 

Once you’re ready to get down to business, head on over to Amazon. Go ahead and run a search on the product you are planning on selling. Once you find it, scroll down until you find the “frequently bought together” section. This information shows you what your target customers are interested in. Then you can bundle products that will attract the biggest number of customers possible. The products you find on Amazon and the “Shop TODAY” website will provide you free ideas for products and upsells pairings. I stumbled upon this new product discovery method in a unique manner. But it has already proven to be a valuable resource. Now that you know where to look, it’s time to get to find dropshipping products and build out your next six-figure sales funnel! 

Consult With the Pros 

While the TODAY Show may have been an unconventional place to discover a list of million-dollar dropshipping products, I’m so glad that I did. This is the easiest way I have ever found to conduct market research and find dropshipping products in all my experience in the ecommerce industry. The TODAY Show is creating a high demand for these products. So there is just so much potential to tap into here. I hope you take this information and use it to create your next great six-figure sales funnel. 

If you feel like you need more guidance with developing your mindset and growing your ecommerce business, then feel free to reach out to us today. At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Also, be sure to check our YouTube channel for even more free resources and insights into the dropshipping and sales funnel industries. Remember, your empire starts now!

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How to Make a Resale Profit by Purchasing Pokémon Cards

by Peter PruProduct Research2 Comments on How to Make a Resale Profit by Purchasing Pokémon Cards

In today’s experiment, we’re going to be taking on the challenge of purchasing $1,200 worth of Pokémon cards and flipping them on eBay to see what sort of return we can get on our investment. These hidden gems are something of a childhood memory for many of us. That’s what makes them perfect for the exploding market surrounding today’s home-niche sales. Pokémon cards are no longer a fad of the past; they’re a money-making deal. Learn how to make a resale profit by turning these collector’s items into a cash-making opportunity. 

Know Your Market, Do Your Research

In any industry, the first thing you want to do is learn the angles of the market. With most categories, you’ll find a consistently changing field that experiences highs and lows. However, if you spend a little time exploring and learning about the product, you can use it to determine the best strategy for how to make a resale profit.

One of the strategies I’m using with our Pokémon challenge is utilizing my research time to:

  • Learn about the hottest cards
  • Find the best deals on cards
  • Turn around and flip that purchase to make more money than I originally spent

This strategy helps you gain insight into what potential buyers are looking for and what items are profitable. 

To start things off, I quickly turned towards my research to better learn about the current market for Pokémon cards. This included learning how to distinguish between rare and everyday cards. I also discovered the difference between shadow and shadowless cards. During this period, I learned that collectors and sellers of Pokémon cards, as well as many card retailers, often use a PSA grading system to help determine the worth of each card. It operates on a 1-10 scale. This helped me conclude that, rather than aiming for the best of the best, I would drop to a PSA 9 rating. Then I’d try to upcharge from there once I had my collection together. This decision left me hunting PSA 9 graded cards, base sets, and 1st edition shadowless cards.

How to Make a Resale Profit by Looking for Deals

Screen grab of Peter Pru explaining eBay filters

Throughout the process of hunting down additional cards I could flip and get a return on, I utilized sorting capabilities on eBay’s platform to give my buying strategy an extra boost. I discovered that on the left-hand panel of the platform, I could do more than sort for the most recent posts. Using the website’s ‘sold’ filter, I was able to see which PSA 9 cards had recently sold and how much they sold for. This was helpful when it came time to hunt for the best deals. This also helped craft my strategy of sorting for the most recently posted cards and making a bid. 

My basic endgame strategy for finding cards I could get a return investment on looked a little something like this:

  1. Research recently sold PSA 9 cards to determine the best price range for purchase.
  2. Filter my search to the most recently posted cards.
  3. Make a bid.

What I Learned About Finding Deals

During this time, I learned that most people who’d just listed wanted to get their card out and get it sold. This strategic focus helped me score the best deal, and I even found a pack of 6 PSA 9 graded, 1st edition cards that were shadowless for $260. Each of these cards was selling individually for $100 or more on average when I did my research. 

Another lesson that humbled me throughout my shopping experience is that mistakes are learning points. We all make them, and we all learn from them. I got a little overly excited about a Machamp 1st edition, PSA 9 graded card and possibly overpaid for it when it popped up. What I thought was a really good deal at a low price for a high-quality card may have been overkill and could have put my ROI at risk. I thought the card was shadowless, but after looking at my purchase, I realized it was not. 

How to Make a Resale Profit by Controlling the Perception

Once my newly purchased Pokémon cards arrived, it was time to get them back on the market to see if I could flip a return. One tip for listing your items for resale is to see what identical products have recently sold for. This can help you price items to make sure you’re not overcharging. It can also help ensure you don’t undercharge and lose out on profit. 

One way you can control the perception of your cards is by taking high-quality photos. Place them in front of an LED light if you have one, and use a camera that can focus on the distinguishable features to help show off how well taken care of the product is. This is another great way to bring in serious buyers from the marketplace.

Testing the Waters of How to Make a Resale Profit

Peter Pru going over the resale value of his purchased cards

After doing my research, hunting for the best deals, and preparing for resale, it was time to test the waters with this challenge. The cards were placed back on eBay with the highest rate they’d recently sold for, and bids began rolling in. Each card was available for auction and had an instant purchase option at a set rate.

The same night I posted my listings, influencer and well-known Youtuber Logan Paul posted a video stating that he’d be buying a $200,000 box of Pokémon cards and unboxing it. This led to a surge in buyers scanning the market for the best deals. I decided to take my listings down for about a week to see if the market increased.

This threw an unexpected curve in the challenge. But it helped when it came to putting the cards back on the market and seeing a return. The 1st edition Machamp card I thought would potentially cost more than I’d get a return on sold for a little over what I’d paid. A buyer asked to bundle it with a second card. Between the two, I gained $400+ back on what I’d originally spent. That left six cards to see even more of a return on. 

Shortly after shipping the sold cards out, I found another great deal on three additional cards and quickly flipped them for another profit. This addition put us over the edge to complete the challenge. It also left me with a few more cards to keep up on the market. 

Learn More About This Business Model

Woman celebrating a successful resale online

Don’t stop at learning how to make a resale profit. If you’d like to learn more about our strategies, the business models we swear by, and how to make a return on investment through entrepreneurship, sign up for our free webinar today. We’ll teach you all of the things we’ve learned about ecommerce and how to make a successful business. For more in-depth details about my experiences selling different types of products, visit my YouTube channel.

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Dropshipping With Ecom Cheetah: Find Unlimited $10k/Month Dropshipping Products and Ads

by Peter PruProduct Research / Systems & ProcessesLeave a Comment on Dropshipping With Ecom Cheetah: Find Unlimited $10k/Month Dropshipping Products and Ads

Looking for plenty of winning dropshipping products and ads for your business? Ecom Cheetah makes it easy to locate the perfect dropshipping products, including information products, along with video and image ads created specifically for you. By strengthening your dropshipping with Ecom Cheetah, you’ll be able to get everything you need to fuel your company’s success.

How to Start Thinking About Dropshipping With Ecom Cheetah

Ecom Cheetah isn’t mere software — rather, it’s a comprehensive service that puts together a custom solution designed for your business. Unlike the many simple tools out there, we offer the right combination of uniqueness and existing market. You don’t need to worry about choosing a product for your store only to find that everyone else is selling those same products. Instead, you’ll get products hand-picked for your business. Also, you’ll receive access to validated shippers and a wide variety of other features to set your business apart and drive sales. Want to make sure your business finds what it needs to thrive? You can count on our Ecom Cheetah solution to get your company off the ground.

To ensure this service functions the way it should for your business, we operate on two core values:

  1. We treat your business like our own, giving you the same attention and level of care.
  2. We work as an extension of your team, providing ample talent, tools, and other resources.

The convenience that dropshipping with Ecom Cheetah offers can ultimately allow you to spend more time on growing your business. You can handle customers while we handle the rest.

How Dropshipping with Ecom Cheetah Works

Screen grab of the Ecom Cheetah dashboard

When you first sign up for Ecom Cheetah on our website, you’ll get access to an easy-to-use dashboard. This facilitates simple and effective communication with our team. You can submit requests for different services based on your needs, including products and ads. Also, look forward to the social media images that are soon to be added to this service.

Request Products for Your Business

Once you’re on the dashboard, you may want to start with a request for a product to sell on your platform. In these instances, you would submit a Product Research Request. To start, simply indicate the niche you would like to be in. If you’re not entirely sure which niche you fall under, we include a list of niches to help you identify yours. To make your product selection more specific, you can also choose certain micro-niches that further narrow down the selection.

We can also select products based on what you already sell or have sold in the past. Simply send us the URL for your website, and we’ll identify any gaps that you’re not already filling.

One of the main problems with so many other services and tools is that they simply pick a popular product that everyone else is likely to sell. You won’t have to worry about this with Ecom Cheetah behind your business. Not only do we find the right products for your individual business, but we also work to ensure you stay within your available budget.

We don’t offer instant selections. We take time to select your products and perform the necessary research into products and suppliers. However, we can provide results within 24 hours (and no longer than two to three days). Any further revisions will normally take around one to two days to process.

Get High-Quality Image Ads

Screen grab of how to request an image stack on Ecom Cheet for dropshipping products

Once you’ve received your product suggestions and you’ve approved them, you may want to look for ads to help sell those dropshipping products. From the dashboard, you would then select the Ads Request tab and move it into the Production Queue section. 

When requesting an ad, you can specify any text or images you want to include with the ad. Based on this request, we will then search for appropriate lifestyle images that work with the ad. This process ensures that the product looks great throughout the process. What helps set Ecom Cheetah apart here is that, unlike automated services that sloppily put ad images together, we give you access to our team of professional graphic designers who invest time and energy into your ads. 

Also, we properly resize and scale each ad based on the specific platform you want to use it for, whether your ads will appear on Facebook, Snapchat, Instagram, or others. 

Request Professional Video Ads

Along with image ads, we also allow clients to request video ads. To put these ads together, we connect you with a full-time editing team. Our team can create ads based on:

  • Five to seven benefits your product offers
  • Your AliExpress link
  • Existing video content showcasing your products

We’ll also make sure your product looks high-value to provide the best possible presentation with each ad. We also resize ads depending on where you want them displayed and include the CTA for the action you want people to take. 

With Ecom Cheetah, you’ll be getting ads that are intended exclusively for dropshipping and ecommerce, which you may not find with those who don’t specialize in this industry.

Find Info Products to Offer

You can also request info products with Private Label Rights (PLRs). We will actually buy and redesign them for your business. We’ll customize ebooks, various templates, and much more with your company’s branding and logos. Don’t have a particular brand image you’re going for? We’ll make sure products are at least unique to your business and of the highest quality. 

When requesting info products, all you need to do is let us know the niche you’re in and the specific topics you’d like products to cover. We’ll take care of the rest.

By using these info products, you can provide your email list with nearly endless valuable content that keeps them engaged. You can bundle info products together as upsells to push through your store. They’re also perfect for including in paid subscriptions that provide a consistent revenue stream and help you get the best ROI for these dropshipping products.

Request Offer Stack Images

Your ecommerce store, whether it’s Shopify or another platform, should look as good as possible. Offer stack images are a huge component of that overall visual appeal. We’ll provide you with top-quality offer stack images that serve as cover images for different sections of your site. At this point, we’ll also be familiar with your dropshipping products and branding, enabling us to personalize these graphics for your business.

To supplement your images, you can include any text you’d like to add. This includes the “Total Value” amount of a particular purchase.

Copywriting and Other Services Yet to Come for Dropshipping With Ecom Cheetah

Many people ask if we can actually write the copy for ads ourselves. Although we don’t currently offer this service, we’ll soon be offering copywriting services as part of the Ecom Cheetah solution. In the meantime, we still work to understand your brand’s specific needs. We can custom-code ad copy for you based on your branding. 

Apart from copywriting, we also aim to serve as your one-stop-shop for everything ecommerce through other services we’ll soon be offering. These include social media images. Our team will provide you with four to five images — a week’s worth of content for posts — with one request. We will then follow up with another week’s worth of content every week.

In the future, we’ll also be able to write strong headlines, including headlines for ad copy and sales funnels. If you need help with researching shipping agents and more, we’ll be offering research services to help facilitate faster and more convenient shipping. And if you have any questions or want to let us know if anything is missing, we’ll offer support services to take care of these.

Perhaps the most beneficial service for many will be our all-in-one solution, in which we work to understand your brand top to bottom to put together a complete solution. You’ll get dropshipping products, ads, info products, offer stack images, and other content within a single consistent package based on your niche and brand.

Connect with a Team That’s There for You Every Step of the Way

Entrepreneur looking for dropshipping products to grow her business

By diving into dropshipping with Ecom Cheetah, you’ll be able to work with a team of experts. We’re there to give your business the attention it needs. Our experts spend every day in this industry. This allows us to give our clients what they need as dropshippers, unlike other teams that may not have that specialized expertise. If you’re worried about whether it’s worth the investment, working with our team for just one month can save you months’ worth of work that you would otherwise have to do on your own or with multiple teams. We function as an extension of your team to give you everything you need in one place.

To get started dropshipping with Ecom Cheetah, we recommend signing up today to find out how Ecom Cheetah can gear your online business for success. Would you like to learn more about how to grow your dropshipping business and earn a full-time income online using sales funnels? Then reserve your seat at our free Ecommerce Masterclass today.

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Top 2021 Dropshipping Trends to Follow for Overnight Success

by Peter PruProduct Research / Systems & ProcessesLeave a Comment on Top 2021 Dropshipping Trends to Follow for Overnight Success

A lot of dropshippers start a business and fail because, among other things, they’re not incorporating the latest trends into their business. If you want to ensure your dropshipping business has the chance to succeed, incorporate these 2021 dropshipping trends. By following the right trends and using them to inform your strategies, you can make your store profitable overnight.

Here we’ll review some of the biggest 2021 dropshipping trends so far, which you can use to build a successful business.

Adding Subscriptions

The main reason why so many dropshipping businesses fail is that they neglect to add subscriptions. Subscriptions can make it easy for businesses to maximize customer lifetime value (CLV) and encourage repeat sales while maximizing predictability. That’s why they’re one of the most important 2021 dropshipping trends. If you want to generate a steady and predictable revenue stream on a yearly, monthly, or even weekly basis, subscriptions can be the key. All you need to do to create a successful subscription is to have a good value offer. If the value of what you give to customers outweighs the cost, people will keep coming to you for those products.

According to marketing firm McKinsey, revenue from the subscription box industry increased dramatically from $57 million in 2011 to over $2.6 billion by 2016. Over the next five years, those figures have increased even more into 2021. The love for subscription boxes is far from fading.

Look for Other Subscriptions in Your Niche to Get Ideas

Screen shot of Peter Pru discussing how to find good subscription box niches

You can start developing your own subscription by finding out what subscription boxes exist in your niche. Simply Google “[your niche] subscription boxes” and see what comes up for that search. If the options are minimal, this may not be the best niche. But if you perform a search and see plenty of results, this means there’s money in that niche. This is especially true if you see ads show up as the first results.

Why is this a clue? Because no business will pay for PPC ads in top results if they’re not making a profit.

The next step is to see what other successful businesses are doing to sell those subscription boxes. Take a look at their websites and find out what products they include, along with themes for each box and packaging. Determine what value they’re bringing to their customers, which can translate to your own subscription.

Always Highlight the Value You Offer With Physical Subscription Boxes

Keep in mind that there is one additional strategy you need to implement when selling physical boxes. Whenever you sell a physical subscription box, you should always detail the value that’s included with each box. Also, include how much they’re saving with a subscription. However, for digital products, you generally don’t need to be as competitive with your pricing. 

Focus on Value Over Perfection

At the end of the day, when starting out with your subscription, try to avoid making it as perfect as possible. Many businesses strive for perfection because it makes them feel good to put together the most ideal presentation, but this can hurt your business rather than help it. One of the reasons why so many businesses fail when starting out is because they focus on creating the “perfect” subscription and making things complex instead of selling their products. Instead of directing all your attention to putting together the perfect subscription, focus on the value you bring and simply providing customers with a mix of high-quality products. As your business begins to grow and you reach your first 100 subscribers, then you can work on perfecting subscriptions.

Using AliExpress to Find Subscription Products and Suppliers

Screenshot of Peter Pru checking an AliExpress supplier's store

Once you have a subscription box in mind and you know how to approach it, you can begin looking for products and a supplier on AliExpress. On AliExpress, you’ll want to look for a single supplier that provides a ton of products in your niche. You don’t have to look for individual products and put them together in a subscription. Just find that one supplier, and you’re good to go.

Check out different suppliers’ stores while browsing AliExpress and see what kinds of products they offer. What you need to find is something that you can offer with a 50% profit margin. For example, if your subscribers are paying $20 per month, make sure your box includes products that you can ship to customers for around $10. If you need to, we recommend adding some digital products to those subscriptions when possible to improve your margins.

You should be able to find three to four products that you can ship together at an affordable price that enables you to earn a profit that makes it worthwhile.

For More Established Brands: Finding Suppliers Through Alibaba

When your business has grown and you have a sufficient budget along with a developed brand, head over to Alibaba to get some ideas for a subscription box and to locate a supplier. Find the right supplier, and take some time to review them. Then you can send a message requesting brochures or catalogs of their products and pricing. 

With a supplier backing your subscription, you need to put together a calendar. (Organization is also one of the top 2021 dropshipping trends.) You can create a six-month calendar. But we suggest a one-year calendar considering most customers won’t likely stay with any subscription for more than a year. Based on that calendar, you can determine which products to include with each shipment so that you have a specific plan in place. After that calendar period, you can then cycle through your past subscription boxes. You’ll likely be sending them to newer customers as old ones leave. 

2021 Dropshipping Trends: DIY Subscription Boxes vs. Fulfillment Centers

Happy woman opening a subscription box

After you’ve found and connected with the right supplier, you can begin putting your subscription boxes together and pricing them. If you have under 100 subscribers, you can save some money by putting your subscription boxes together on your own. You can make it a party. Invite some friends or family to join you. Order delivery and turn it into a fun event that makes it feel more worth your time. Ultimately, you can save a lot of money this way when starting out.

Once you’ve reached over 500 subscribers, you can then transfer packaging to a fulfillment warehouse. That service will be able to work out the logistics with suppliers and further simplify things for you.

With a subscription behind your dropshipping business, you can achieve the level of success you want in 2021. Finding the right products and suppliers can help you put together a subscription plan that your customers will love. This will provide predictable, consistent income. Do you want to find out more about how you can succeed as a dropshipper with cutting-edge 2021 dropshipping trends? We’ll teach you everything you need to know when you reserve your free seat at our ecommerce masterclass.

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How to Use Ecom Cheetah for Unlimited Ecommerce Opportunities

by Peter PruDigital & Information Products / Facebook Ads For Dropshipping / Product ResearchLeave a Comment on How to Use Ecom Cheetah for Unlimited Ecommerce Opportunities

There are a ton of tools for quick and convenient success in dropshipping and selling online. The problem is it can be incredibly overwhelming trying to sell your products with all the same software and tools that every other business in your industry are using. Ecom Cheetah serves to take the hassle out of selling online and give you the edge over competition in your ecommerce business.

Our new service, Ecom Cheetah, aims to make your ecommerce journey that much easier and help you grow your business with exclusive access to unlimited winning products and suppliers, Facebook ad images, offer stack image creation, and digital information products. Check out this quick breakdown and watch our video for more in-depth information on leveraging Ecom Cheetah in your ecommerce business. 

1. Find Unlimited Winning Products and Suppliers

First and foremost, we offer unlimited winning products and suppliers. A major issue in dropshipping is that many businesses are buying all the same software to get their hands on winning products. Industry-standard resources can be a great place to start for inspiration. But you run the risk of selling the same products as your competition. Your business will suffer if your customers can get your products from a thousand other businesses. 

That’s where Ecom Cheetah comes in and makes a difference for you and your business. We vet the supplier and handpick your products to tailor them specifically to you. Many ecommerce businesses fail because of market saturation and no brand differentiation. They’re trying to sell the same products on the same software as everyone else in the industry without any real differentiating factor that appeals to consumers. 

Your business needs to stand out from the crowd and offer unique, winning products consumers can’t get anywhere else. With Ecom Cheetah, we do all the work for you by finding winning products that best suit your business. We also vet the suppliers and send you on your way with products that are proven to sell. 

2. Gain Unlimited Facebook Ad Images

Screen grab of Peter Pru talking about Facebook ads

We also give you unlimited Facebook ad images to add variation to your Facebook advertising strategy. Ad images have the potential to be an excellent way to drive traffic from Facebook — as long as you have the right images and do it the right way. When done correctly, our Facebook ad images have a 3-5% click-through rate (CTR), which is well above the average CTR. It’s an amazing rate that will get consumers to wherever you’re driving traffic.

A 3-5% CTR takes away the hassle of getting people to your website. It makes it easier to focus more of your time on your business and your funnel — you’ve already pulled consumers in. All you need to do now is keep them on your page and close the deal. 

Ecom Cheetah offers you Facebook ad images with the potential of 3-5% CTR. It also offers an unlimited amount of Facebook ad images to utilize. It may sound excessive, but it is more effective for your business to use a multitude of ad images rather than one or two. The more ad images you have, the better!

The algorithm on Facebook thrives on variation. If you’ve been advertising on Facebook for a while now, you’ve likely figured this out. You need as much variation as possible because not every consumer is alike, and different images entice different people. It can sometimes take multiple ad images before the right one reaches the right consumer and drives them to click on it. It’s a daily test of variations so that you can convert as many Facebook users as possible with your ads. 

3. Use Unlimited Offer Stack Image Creation

Dropshipper browsing through digital information product options

Next, we provide you with unlimited offer stack images to enhance your website. In many cases, your products and digital bonuses are incredible deals. But your website lacks perceived value when the consumer lands on it. This can be a huge problem. No matter how much traffic you drive to your page, if they don’t see a significant amount of perceived value, then it was all for nothing. They will leave.

Online shopping already comes with the stigma of mistrust. If your business isn’t one the consumer already knows and has worked with previously, you have to earn that trust. You need a tremendous amount of perceived value the moment they land on your page. They’re going to be a lot less likely to make purchases if they don’t immediately see the benefits and value of what you have to offer. 

Our unlimited offer stack images cut out the risk of mistrust and restore credibility. It doesn’t matter if you’re offering one product or bundling it with other great products if you don’t have high-quality offer stack images to showcase it. Poor quality offer stack images are why many businesses see a good amount of their products in consumers’ carts but still aren’t making the sales they should be. You need crisp and clean offer stack images that successfully highlight your offer and elicit trust in your business. 

4. Create Unlimited Digital Information Products

Finally, we offer unlimited digital information products. It can’t be stressed enough how vital they will be to the growth and success of your ecommerce business. This is the most important offer we’re going to provide you with. Why? Because it can serve the purpose of adding more value to your products and enticing more customers to purchase. They can be offered as part of a bundle with a physical product or as a free bonus. Not to mention, they’re great for upselling orders, too. 

Businesses need to start leveraging digital information products right away. They’re extremely versatile, last forever, and can be updated easily when they fall behind in technological advancements. With Ecom Cheetah’s exclusive access to unlimited digital information products, your consumers will get more perceived value. You can add them as bonuses, bundles, or upsells. With more perceived value, consumers are more attracted to what you have to offer.

Don’t Miss Out

Screen grab of Peter Pru discussing Ecom Cheetah

Here at Ecommerce Empire Builders, we provide you with nothing but the best tools for setting up your ecommerce business for success and tremendous growth. Our dedicated team of experts is ready to upgrade your business from being like the rest to differentiating you from the competition. Are you ready to upgrade your winning products, add more variation to your Facebook ad images, increase perceived value on your landing page, and add a versatile asset to start using for your business right now? Reserve a seat to our exclusive free webinar and check out our YouTube channel for more insights into growing your ecommerce business and increasing profits. 

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3 Dropshipping Product Research Hacks That Will Drive Your Business’s Success in 2021

by Peter PruProduct ResearchLeave a Comment on 3 Dropshipping Product Research Hacks That Will Drive Your Business’s Success in 2021

One of the hardest things business owners face is figuring out what products they should stock. Each product you’re considering needs to be researched, not just for quality but also to make sure it’s something the members of your target market will love. You also have to make sure there is a high enough profit margin to justify selling the product. Not only is this research time consuming, but it’s also difficult to know where to start. If the idea of delving into product research has you feeling overwhelmed, take a deep breath. We can help. We’ve put together some dropshipping product research hacks that take the stress out of product research.

These hacks will improve your confidence as a dropshipper and improve your time management skills. Best of all, they’re easy.

Cruise Over to AliExpress.com

When it comes to product research, AliExpress will become your best friend.

AliExpress was founded in 2010 and has spent the past decade becoming one of the most valuable tools in the savvy consumer’s product research toolbox. The website is designed to provide you with a safe online shopping experience and to help you connect with the suppliers who have the products that perfectly suit your business.

Once you’ve set up your AliExpress account, simply type VIP into the website’s search bar. It’s as easy as that!

Dropshipping Product Research Hacks on AliExpress

Screen grab of how to search for products on AliExpress

VIP Listings

The VIP search brings you to a page that presents you with links to a VIP supplier’s products. These links are supplier-created pages that were designed with the specific intention of making it easier for you, as a business owner, to connect with the suppliers you want to do business with. You won’t believe how much simpler your life becomes once you’ve gained access to your supplier’s VIP shopping experience. 

AliExpress’s VIP shopping experience doesn’t just allow you to get the best possible prices from your favorite suppliers. It also makes it possible for you to bundle some of your favorite products together. Some people don’t realize that they can use AliExpress’s VIP feature as a product research hack.

Instead of heading straight to your favorite supplier’s page, take a couple of minutes to look over the VIP listings. It won’t take you long to realize that this is a great opportunity to see products that are selling extremely well. What most people do is click on the first couple of products they see on the page. We don’t recommend this. We suggest clicking on the pages that only show a VIP logo.

Supplier Pages

When you visit the supplier’s page, you’ll find an assortment of valuable data that allows you to not only see the product and its various options but also read reviews. The page provides valuable insight into what currently appeals to consumers.

“Also Recommended” Pages

Take a look at the page’s “Also Recommended” links that appear on the VIP page you’re exploring. Looking at these “also recommended” products allows you to see products that usually complement whatever you’re already selling.

HINT: Recommended products can be a huge asset when you’re putting together a sales funnel!

We recommend that you not necessarily use AliExpress when you first start working with a supplier. It’s usually best to start by purchasing directly from the supplier and establishing a trust-based relationship. We feel that in the long run, working directly with the supplier saves you time and possibly even money.

Using additional keywords can help you streamline the process of finding VIP suppliers for your business. One of the keywords we like to use is dropshipping. We’ve also noticed that changing things up, such as simply writing drop-shipping instead, can reveal different products. Even small dropshipping product research hacks can help you find brand new opportunities.

We believe that using AliExpress is a great way for business owners who haven’t established a niche for themselves to find products and develop ideas.

Check Out Ecomhunt

Screen grab of using dropshipping product research hacks on Ecomhunt

Yes, Ecomhunt is a paid product research tool, but you can create an account for free to use these dropshipping product research hacks. The free account is pared down from the paid account, but it still provides you with a great deal of information and product research ideas. If you decide you want to use Ecomhunt to purchase products from suppliers, the subscription is only $20 a month. 

Ecomhunt has all sorts of tools that aid in your product research efforts. These tools include:

  • Product descriptions
  • Facebook ads
  • Profit calculators

Our favorite thing about Ecomhunt is the ability to sort through different products by niches. This saves so much time.  

Don’t Discount Amazon

Before we get into our third product research hack, we need to let you know that this particular hack isn’t really meant for the business owner who is just starting out. This hack is designed for businesses that already have established themselves as a niche and have a relatively solid understanding of their target market. 

Many business owners don’t realize that Amazon can be used as a product research tool. What we suggest is finding a product that you think would sell well in your niche. Open up its Amazon page and go to the bestsellers link that is listed under “product information.” Look at the top-level category. If the number ranks in the top 20,000 products, you automatically know that there is a great deal of demand for that product. 

How to Use Your Search Results

When you use this and similar dropshipping product research hacks, it’s extremely important that you only look at the top product level category. Ignore the bottom two. The lower categories are sub-categories and far more niche-specific. They don’t present a super accurate impression of how the product is selling. The biggest problem with using the sub-category to determine how a product is performing is that it’s difficult to determine how many people are actually purchasing products that fit that category and how many products are in the category.

Once you’ve determined that the product is under 20,000 in the top category, you can start exploring the sub-categories (ignore them if the product is over 20,000 in the top category). Click on one of the sub-categories. On the left hand of your screen, you’ll see a menu of similar sub-categories. When you click on an interesting sub-category, you will see the bestsellers. This is a fantastic way to discover products that you can incorporate into your sales funnel or even offer directly to your customers. Once you’ve found a few interesting categories, it’s time to go to either your favorite supplier or to find a supplier via Ecomhunt or AliExpress and place an order.

Get More Expert Tips and Business Advice From Ecommerce Empire Builders

Dropshipper researching products and creating his business

These three dropshipping product research hacks are just the tip of the product research iceberg. When you sign up for our free webinar, you’ll get several more insights that will help you find the products you need to create a successful dropshipping sales funnel and grow your business in 2021.

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10 Winning Digital Information Products to Sell Online Now

by Peter PruDigital & Information Products / Product Research2 Comments on 10 Winning Digital Information Products to Sell Online Now

The main benefit of selling information products is the fact that you only need to produce them once. From there, you can sell them repeatedly without investing extra effort in creating them. The problem is that many people don’t know how to create these products and don’t know which products are the best to sell. Today, let’s dive into some of the best digital information products to sell online and how you can get started.

Use PLR.me to Find Digital Information Products to Sell Online

Before we get into our favorite products, it’s important to know where to find them and how to make them. One of the best places to start your search for these products is PLR.me, where you simply pay a one-time fee to access information products you can sell over and over again. We aren’t affiliated with them, but we love what they offer and definitely recommend this resource.

When shopping on this site, you’ll find many private label right (PLR) products, which means that once you buy them, they’re yours to customize and make unique to your business. The nice thing about PLR.me is that while other stores require you to handle graphic design and other aspects to modify the product and make it look good, most of that is already done when you buy from PLR.me. 

Using PLR.me, you can find the following ten great digital information products to sell online. They’ve available on the platform for you to buy, personalize, and sell right now.

1. The New Year Content PLR Bundle

Screen grab of looking for interactive digital information products

While most of the products in this list will be evergreen and ideal for selling year-round, let’s start with a seasonal product that’s worth selling toward the end of the year. We’re already approaching New Year’s Eve, so this bundle is a great deal if you want to begin preparing for holiday sales. The New Year holiday is a perfect theme for digital information products to sell online. People are developing goals for the new year, including resolutions and workout plans, and they’ll need information to help them get ready for the next year.

Some topics that make this the perfect information product for New Year’s include:

  • How to overcome challenges
  • Setting personal goals
  • Living the best year of your life
  • Developing confidence

These and many other topics included in this bundle are what a lot of people will be looking for as they set new goals for themselves. If you want to target a lot of different niches, this bundle has you covered with a wide variety of blog posts, cheat sheets, worksheets, checklists, and much more.

2. Supercharge Your Blogging — Slide Deck

Blogging is as popular as it’s ever been, but not everybody’s great at it. A lot of people new to or struggling with blogging are actively looking for tips and tricks for managing and ranking their blog, which you can provide with a variety of PLR content.

This slide deck includes a full slideshow presentation, and it’s great for selling if you’re a blog consultant who’s trying to attract new clients. Lead magnets like this that discuss why people should blog (or another relevant topic) can be a great piece to offer prospects and leads, showing what kind of value you can bring to them.

3. The Ultimate Guide to Remote Work — eBook

After the disruption that the COVID-19 pandemic caused when it comes to going to work, many people are making the shift to remote work. As a result, there will be plenty of opportunities to sell in the remote work niche in the near future.

While this particular product is marketed as an ebook (which is one of the most valuable digital information product types), it includes an executive summary and a slide deck to give you some variety. Everything is already formatted and ready to use when you buy it.

4. Parenting & Family 4 PLR Bundle

Another huge niche that’s worth targeting is the parenting and family niche. With so much going on in the world, there’s no shortage of opportunities in this niche. For instance, you could market to parents whose children are shifting to a remote classroom environment and attending school virtually from home. The right information products can help those people who are looking for some guidance in these unusual times.

For just $20, you can get all kinds of products in this bundle that are perfect for the parenting and family niche, including:

  • Articles and blog posts
  • Wallpapers
  • Action guides
  • Checklists
  • Affirmation reflections
  • Worksheets

There’s plenty of flexibility here, with items you can sell, give away as free downloads, and modify to suit your needs.

5. Meditation, Reflection & Journaling 2 PLR Bundle

A lot of people are looking to take some time to improve themselves, especially with the stress of the pandemic and other factors. As such, the self-improvement niche is one of the best to target with digital information products to sell online. 

This bundle features many products, including a variety of affirmation reflections that are particularly helpful in this niche. Other types of content you’ll find in this bundle include:

  • Articles and blog posts
  • Action guides
  • Lead magnets
  • Coaching handouts
  • eBooks

6. Savings, Investing & Real Estate PLR Bundle

Screen grab of real estate PLR products

Yet another incredibly popular niche today is the financial niche. Particularly during these uncertain times, people are looking for ways to save more money and make wiser investment decisions. 

In this bundle, you’ll find plenty of articles and blog posts, action guides, and other content pieces that can be of great value to your audiences. Whether people want to save money, make money, or invest in the real estate market, there’s ample content here to help them.

As a side note, you should always over-deliver when selling these products. This bundle and others can help you achieve this goal. If you can wow your audience and make them wonder why you’re offering them so much at such a good deal, they’ll keep coming back to you. 

7. Self-Improvement 2 PLR Bundle

Again, self-improvement is one of the best niches out there to target, especially with such high levels of stress and uncertainty today. People want to save money, save time, develop better workout routines, improve their state of mind, and take other steps toward self-improvement.

If you’re selling physical self-improvement products in this niche, this bundle can give you a great opportunity to sell some information products that complement the rest of your offerings. In the process, you can maximize the value you bring to your audiences, which makes for more loyal, happy customers.

8. Weight Loss & Fitness PLR Bundle

person reading through a fitness digital information product as they work out

The fitness and weight loss niche demands information content on a regular basis. People who want to optimize their workouts and reach target weight goals are always on the lookout for new worksheets, cheat sheets, action guides, and other content that can help them improve and save more time.

You can easily complement your physical product offerings with this bundle. For example, you can offer some sections of the articles and blog posts as free helpful content in your email lists, which can then tie into the physical products you sell. You can even connect them to other information products you want to sell. Try a strategy like offering a free ebook or another content piece that you can then use to sell a weight loss diary.

9. Career & Job 2 PLR Bundle

Many professionals are constantly looking for new jobs or to further their careers, especially now that many people are either unemployed or feeling less secure than they used to thanks to the pandemic. This bundle comes with plenty of content that can help audiences learn about how to:

  • Launch a new career
  • Find new jobs
  • Experience more success in their careers

10. Dating & Relationships PLR Bundle

Another issue that people are facing is the inability to be social. A growing number of people are looking to feel more connected with people, whether they’re looking to date or simply improve upon their relationships with friends or others. 

Through this PLR bundle, you can offer all kinds of tips and advice that help people build better relationships. You can also easily use this content to work with other similar offerings, such as relationship coaching services.

Use any of these digital information products to sell online goods or services. They can attract new customers and clientele or help you retain existing customers to earn repeat sales. Regardless of what you want to achieve with them, these information products are a great deal and incredibly convenient. To learn more about how to grow your ecommerce empire, sign up for our free Ecommerce Empire Builders Masterclass, which will give you all the resources you need to excel and connect with buyers.

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How to Create and Sell Information Products

by Peter PruDigital & Information Products / Product ResearchLeave a Comment on How to Create and Sell Information Products

Information products are incredibly versatile and profitable products that you can sell as standalone items or bundle with your other products. Are you wondering where to get started? Let’s dive into what information products are and how you can create and sell them for maximum profit.

What Are Information Products, And How Can You Sell Them?

An information product is a piece of content that you create. They can be anything, such as a video course, a PDF, an ebook, or even a cheat sheet or template. It’s typically used in one of two ways:

1. You Can Sell the Information Products Directly

The first way to use information products is to sell them. They are considered high-margin because they are not physical products. You only spend time and resources when you first create the content, and then you can sell them over and over again for a very healthy margin.

2. Bundle Information Products for Free With Your Physical Products

The second way information products can be used is to bundle them for free with your physical products. If you’re doing dropshipping with fishing lures, for example, you can bundle in free information products. Information products don’t just enhance the value of your product and establish your expertise. They also create a differentiating factor your competitors don’t have.

The key takeaway is that Information products are very versatile, and there are A LOT of options for creating them. But what does your audience actually want? That’s where the first step comes in: research.

Research What Is Already Selling

screenshot of looking at information products

Check Out Learning Sites Like Udemy

Before you create an information product, you need to research what is already selling. Start by going to a learning site like Udemy and type in a search term for your topic of interest — for example, fly fishing. Then explore the top courses to see what customers are looking for. Your goal is to examine these entries and derive what the common questions and pain points are. That will help you decide how to focus your content.

Look at Shopping Sites Like Amazon

Don’t just stop at Udemy. Amazon is another great source for finding more information. On Amazon, select the ‘Books’ department and then search for ‘fly fishing.’ As you browse the top results, you have another window into what people are interested in reading and learning about. You can use the sources from several of these results as a basis for creating your own content.

Insider Tip: Check Out ‘For Dummies’ Books

The ‘For Dummies’ book results are great because they lay out exactly what people want to know, all nicely organized in the table of contents. These books are valuable because so much market research has gone into them. And you don’t have to buy the book. Just click into it, scroll through the first few pages, and browse the table of contents and pertinent topics.

Other Research Tools: YouTube, Lynda.com and Answer the Public

Search YouTube for tutorials and how-to videos, like ‘How to fly fish for bass.’ Just like with Amazon and Udemy, the search term itself will give you a peek into the keywords that people are using. Lynda.com is LinkedIn’s knowledge-sharing site where you can search for popular course topics. Another valuable resource is Answer the Public, which shows common questions and phrases that people are asking.

Plan Your Content

As you do these searches, you’ll see course and book results, videos, content, and, most importantly, sources. Compile, read, and watch several of the top results. Then create bullet points for the product you want to create.

Do a Quick Deep-Dive on One Topic

Don’t try to cover a dozen topics at once. Instead, pick one topic and go into detail so that you can quickly develop content and get it in front of your customers. For example, you might focus on ‘Best Fly Fishing Rods for Beginners’ and then dive deep on things like what kind of rod to buy, what case to choose, and what line to buy.

Keep Your Content Short

If you’re going to create PDFs, cheat sheets, or ebooks, remember that shorter is better. Avoid creating a 100-page ebook that no one will read. Aim for 10-15 pages instead. This way, you’ll create a product that is not only a quick win but something customers actually want to read. At the other end of the spectrum, you can create a full course. Customers will pay more for these, but they need to contain a lot more content. We recommend that first-time sellers stick with short, easy PDFs or cheat sheets. You can sell them in your funnels and your Shopify stores or even give away for free. You can always develop and sell longer video courses or content further down the road.

Select Your Niche

You might wonder why people would buy your content as opposed to all the other books and courses. The answer lies in niche selection. It’s crucial to go into a niche, whether you’re selling only information products or information products combined with physical products. You want to choose a niche that always has a stream of new people exploring it. That’s why we love hobby niches. Even as some people leave, a new audience is coming in and consuming information.

…And Become an Expert

We always recommend that you know what you are talking about. Don’t create information products about a topic if you’re not willing to create lots of videos about it or talk about it for hours and hours. Here at Empire Builders, we sell ecommerce information products, and as you know, we have 800 videos on it. Our team lives and breathes these topics every day. You don’t need to be as diehard as us, but it’s extremely important that you love what you do. Otherwise, you’re just creating another job for yourself.

Be Original — Don’t Plagiarize

We can’t stress this enough: you should not be stealing the exact content, titles, pictures, or anything that would be plagiarism or infringement of copyright. Not only is that wrong, but you will also get caught and get in trouble. Instead, take the sources from these multiple, top-selling books, courses, and videos, and use them for your research and your work. Steal Like an Artist is an amazing book that describes this. Take the information from these sources and use your understanding, your words, and your style to create your own unique product.

Creating Information Products

screenshot of looking through PLR sites

Now that you’re ready to create your information products, you have a few options.

1. Do It Yourself

It’s not that hard to make a video, a short lesson, or even a full-fledged course, especially if you like the topic. You can even make a Google Drive document and save it as a PDF.

2. Use PLR Websites

PLR (private label rights) sites let you license rights to information products. You purchase the product once, and then you have license rights to resell it. You don’t have to do anything besides brand the content with your logo, and then you can start using it.

One of our favorite PLR sites is plr.me, which has fairly mainstream content. While they may have niche content in big categories like fitness, they won’t have much in fly fishing. Our other favorite is ThePLRStore, which is another large, reputable repository of content that you can buy rights to. Note that these PLRs will generally be just plain text files. It is your job to hire a graphic designer to make them look attractive. Alternatively, you can do it yourself by putting the information into a Google Docs or Google Sheets document.

Getting Your Information Product Ready to Sell

Your next step is to package your information product and make it look attractive to customers. This step can actually make or break your information product’s success. People want that exciting feeling of purchasing and opening a nice-looking product with cover art and other features.

One option is to hire someone using a site like FreeUp, where you can find and hire freelancers to do this work for you. (Go to https://freeup.net/partners/empirebuilder/to get a free $50 coupon as you get started). You give them the PLRs and your sources, tell them your inspiration, and then let them do the work. Yes, it will be a little more expensive upfront because you’re outsourcing. But every subsequent sale after you get past the initial cost of $50-$100 will be all margin. Or, if you bundle it for free with your other products, it might drastically increase your store conversions. 

Another place you should check out is us! Our team at Ecommerce Empire Builder can actually build information products for you. Our services page has everything you need to know about our process as we build professional, high-quality information products to fit your vision.

Marketing and Next Steps to Success

entrepreneur planning her information products on her laptop

When you’ve researched and created your information product, your next step will be marketing that product. We recommend that you reserve your seat now for our upcoming Ecommerce Empire Builders Master Class, where we’ll take a deep dive not only into marketing but into all aspects of creating a profitable ecommerce business. Our exclusive free webinar will give you the tools you need to start your own ecommerce empire! 

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