Ecommerce Empire Builders

10 Winning Digital Information Products to Sell Online Now

by Peter PruNovember 16, 2020December 9, 2020Digital & Information Products / Product Research2 Comments

The main benefit of selling information products is the fact that you only need to produce them once. From there, you can sell them repeatedly without investing extra effort in creating them. The problem is that many people don’t know how to create these products and don’t know which products are the best to sell. Today, let’s dive into some of the best digital information products to sell online and how you can get started.

Use PLR.me to Find Digital Information Products to Sell Online

Before we get into our favorite products, it’s important to know where to find them and how to make them. One of the best places to start your search for these products is PLR.me, where you simply pay a one-time fee to access information products you can sell over and over again. We aren’t affiliated with them, but we love what they offer and definitely recommend this resource.

When shopping on this site, you’ll find many private label right (PLR) products, which means that once you buy them, they’re yours to customize and make unique to your business. The nice thing about PLR.me is that while other stores require you to handle graphic design and other aspects to modify the product and make it look good, most of that is already done when you buy from PLR.me.

Using PLR.me, you can find the following ten great digital information products to sell online. They’ve available on the platform for you to buy, personalize, and sell right now.

1. The New Year Content PLR Bundle

Screen grab of looking for interactive digital information products

While most of the products in this list will be evergreen and ideal for selling year-round, let’s start with a seasonal product that’s worth selling toward the end of the year. We’re already approaching New Year’s Eve, so this bundle is a great deal if you want to begin preparing for holiday sales. The New Year holiday is a perfect theme for digital information products to sell online. People are developing goals for the new year, including resolutions and workout plans, and they’ll need information to help them get ready for the next year.

Some topics that make this the perfect information product for New Year’s include:

How to overcome challenges
Setting personal goals
Living the best year of your life
Developing confidence

These and many other topics included in this bundle are what a lot of people will be looking for as they set new goals for themselves. If you want to target a lot of different niches, this bundle has you covered with a wide variety of blog posts, cheat sheets, worksheets, checklists, and much more.

2. Supercharge Your Blogging — Slide Deck

Blogging is as popular as it’s ever been, but not everybody’s great at it. A lot of people new to or struggling with blogging are actively looking for tips and tricks for managing and ranking their blog, which you can provide with a variety of PLR content.

This slide deck includes a full slideshow presentation, and it’s great for selling if you’re a blog consultant who’s trying to attract new clients. Lead magnets like this that discuss why people should blog (or another relevant topic) can be a great piece to offer prospects and leads, showing what kind of value you can bring to them.

3. The Ultimate Guide to Remote Work — eBook

After the disruption that the COVID-19 pandemic caused when it comes to going to work, many people are making the shift to remote work. As a result, there will be plenty of opportunities to sell in the remote work niche in the near future.

While this particular product is marketed as an ebook (which is one of the most valuable digital information product types), it includes an executive summary and a slide deck to give you some variety. Everything is already formatted and ready to use when you buy it.

4. Parenting & Family 4 PLR Bundle

Another huge niche that’s worth targeting is the parenting and family niche. With so much going on in the world, there’s no shortage of opportunities in this niche. For instance, you could market to parents whose children are shifting to a remote classroom environment and attending school virtually from home. The right information products can help those people who are looking for some guidance in these unusual times.

For just $20, you can get all kinds of products in this bundle that are perfect for the parenting and family niche, including:

Articles and blog posts
Wallpapers
Action guides
Checklists
Affirmation reflections
Worksheets

There’s plenty of flexibility here, with items you can sell, give away as free downloads, and modify to suit your needs.

5. Meditation, Reflection & Journaling 2 PLR Bundle

A lot of people are looking to take some time to improve themselves, especially with the stress of the pandemic and other factors. As such, the self-improvement niche is one of the best to target with digital information products to sell online.

This bundle features many products, including a variety of affirmation reflections that are particularly helpful in this niche. Other types of content you’ll find in this bundle include:

Articles and blog posts
Action guides
Lead magnets
Coaching handouts
eBooks

6. Savings, Investing & Real Estate PLR Bundle

Yet another incredibly popular niche today is the financial niche. Particularly during these uncertain times, people are looking for ways to save more money and make wiser investment decisions.

In this bundle, you’ll find plenty of articles and blog posts, action guides, and other content pieces that can be of great value to your audiences. Whether people want to save money, make money, or invest in the real estate market, there’s ample content here to help them.

As a side note, you should always over-deliver when selling these products. This bundle and others can help you achieve this goal. If you can wow your audience and make them wonder why you’re offering them so much at such a good deal, they’ll keep coming back to you.

7. Self-Improvement 2 PLR Bundle

Again, self-improvement is one of the best niches out there to target, especially with such high levels of stress and uncertainty today. People want to save money, save time, develop better workout routines, improve their state of mind, and take other steps toward self-improvement.

If you’re selling physical self-improvement products in this niche, this bundle can give you a great opportunity to sell some information products that complement the rest of your offerings. In the process, you can maximize the value you bring to your audiences, which makes for more loyal, happy customers.

8. Weight Loss & Fitness PLR Bundle

person reading through a fitness digital information product as they work out

The fitness and weight loss niche demands information content on a regular basis. People who want to optimize their workouts and reach target weight goals are always on the lookout for new worksheets, cheat sheets, action guides, and other content that can help them improve and save more time.

You can easily complement your physical product offerings with this bundle. For example, you can offer some sections of the articles and blog posts as free helpful content in your email lists, which can then tie into the physical products you sell. You can even connect them to other information products you want to sell. Try a strategy like offering a free ebook or another content piece that you can then use to sell a weight loss diary.

9. Career & Job 2 PLR Bundle

Many professionals are constantly looking for new jobs or to further their careers, especially now that many people are either unemployed or feeling less secure than they used to thanks to the pandemic. This bundle comes with plenty of content that can help audiences learn about how to:

Launch a new career
Find new jobs
Experience more success in their careers

10. Dating & Relationships PLR Bundle

Another issue that people are facing is the inability to be social. A growing number of people are looking to feel more connected with people, whether they’re looking to date or simply improve upon their relationships with friends or others.

Through this PLR bundle, you can offer all kinds of tips and advice that help people build better relationships. You can also easily use this content to work with other similar offerings, such as relationship coaching services.

Use any of these digital information products to sell online goods or services. They can attract new customers and clientele or help you retain existing customers to earn repeat sales. Regardless of what you want to achieve with them, these information products are a great deal and incredibly convenient. To learn more about how to grow your ecommerce empire, sign up for our free Ecommerce Empire Builders Masterclass, which will give you all the resources you need to excel and connect with buyers.

How to Create and Sell Information Products

by Peter PruOctober 26, 2020December 9, 2020Digital & Information Products / Product ResearchLeave a Comment

Information products are incredibly versatile and profitable products that you can sell as standalone items or bundle with your other products. Are you wondering where to get started? Let’s dive into what information products are and how you can create and sell them for maximum profit.

What Are Information Products, And How Can You Sell Them?

An information product is a piece of content that you create. They can be anything, such as a video course, a PDF, an ebook, or even a cheat sheet or template. It’s typically used in one of two ways:

1. You Can Sell the Information Products Directly

The first way to use information products is to sell them. They are considered high-margin because they are not physical products. You only spend time and resources when you first create the content, and then you can sell them over and over again for a very healthy margin.

2. Bundle Information Products for Free With Your Physical Products

The second way information products can be used is to bundle them for free with your physical products. If you’re doing dropshipping with fishing lures, for example, you can bundle in free information products. Information products don’t just enhance the value of your product and establish your expertise. They also create a differentiating factor your competitors don’t have.

The key takeaway is that Information products are very versatile, and there are A LOT of options for creating them. But what does your audience actually want? That’s where the first step comes in: research.

Research What Is Already Selling

screenshot of looking at information products

Check Out Learning Sites Like Udemy

Before you create an information product, you need to research what is already selling. Start by going to a learning site like Udemy and type in a search term for your topic of interest — for example, fly fishing. Then explore the top courses to see what customers are looking for. Your goal is to examine these entries and derive what the common questions and pain points are. That will help you decide how to focus your content.

Look at Shopping Sites Like Amazon

Don’t just stop at Udemy. Amazon is another great source for finding more information. On Amazon, select the ‘Books’ department and then search for ‘fly fishing.’ As you browse the top results, you have another window into what people are interested in reading and learning about. You can use the sources from several of these results as a basis for creating your own content.

Insider Tip: Check Out ‘For Dummies’ Books

The ‘For Dummies’ book results are great because they lay out exactly what people want to know, all nicely organized in the table of contents. These books are valuable because so much market research has gone into them. And you don’t have to buy the book. Just click into it, scroll through the first few pages, and browse the table of contents and pertinent topics.

Other Research Tools: YouTube, Lynda.com and Answer the Public

Search YouTube for tutorials and how-to videos, like ‘How to fly fish for bass.’ Just like with Amazon and Udemy, the search term itself will give you a peek into the keywords that people are using. Lynda.com is LinkedIn’s knowledge-sharing site where you can search for popular course topics. Another valuable resource is Answer the Public, which shows common questions and phrases that people are asking.

Plan Your Content

As you do these searches, you’ll see course and book results, videos, content, and, most importantly, sources. Compile, read, and watch several of the top results. Then create bullet points for the product you want to create.

Do a Quick Deep-Dive on One Topic

Don’t try to cover a dozen topics at once. Instead, pick one topic and go into detail so that you can quickly develop content and get it in front of your customers. For example, you might focus on ‘Best Fly Fishing Rods for Beginners’ and then dive deep on things like what kind of rod to buy, what case to choose, and what line to buy.

Keep Your Content Short

If you’re going to create PDFs, cheat sheets, or ebooks, remember that shorter is better. Avoid creating a 100-page ebook that no one will read. Aim for 10-15 pages instead. This way, you’ll create a product that is not only a quick win but something customers actually want to read. At the other end of the spectrum, you can create a full course. Customers will pay more for these, but they need to contain a lot more content. We recommend that first-time sellers stick with short, easy PDFs or cheat sheets. You can sell them in your funnels and your Shopify stores or even give away for free. You can always develop and sell longer video courses or content further down the road.

Select Your Niche

You might wonder why people would buy your content as opposed to all the other books and courses. The answer lies in niche selection. It’s crucial to go into a niche, whether you’re selling only information products or information products combined with physical products. You want to choose a niche that always has a stream of new people exploring it. That’s why we love hobby niches. Even as some people leave, a new audience is coming in and consuming information.

…And Become an Expert

We always recommend that you know what you are talking about. Don’t create information products about a topic if you’re not willing to create lots of videos about it or talk about it for hours and hours. Here at Empire Builders, we sell ecommerce information products, and as you know, we have 800 videos on it. Our team lives and breathes these topics every day. You don’t need to be as diehard as us, but it’s extremely important that you love what you do. Otherwise, you’re just creating another job for yourself.

Be Original — Don’t Plagiarize

We can’t stress this enough: you should not be stealing the exact content, titles, pictures, or anything that would be plagiarism or infringement of copyright. Not only is that wrong, but you will also get caught and get in trouble. Instead, take the sources from these multiple, top-selling books, courses, and videos, and use them for your research and your work. Steal Like an Artist is an amazing book that describes this. Take the information from these sources and use your understanding, your words, and your style to create your own unique product.

Creating Information Products

Now that you’re ready to create your information products, you have a few options.

1. Do It Yourself

It’s not that hard to make a video, a short lesson, or even a full-fledged course, especially if you like the topic. You can even make a Google Drive document and save it as a PDF.

2. Use PLR Websites

PLR (private label rights) sites let you license rights to information products. You purchase the product once, and then you have license rights to resell it. You don’t have to do anything besides brand the content with your logo, and then you can start using it.

One of our favorite PLR sites is plr.me, which has fairly mainstream content. While they may have niche content in big categories like fitness, they won’t have much in fly fishing. Our other favorite is ThePLRStore, which is another large, reputable repository of content that you can buy rights to. Note that these PLRs will generally be just plain text files. It is your job to hire a graphic designer to make them look attractive. Alternatively, you can do it yourself by putting the information into a Google Docs or Google Sheets document.

Getting Your Information Product Ready to Sell

Your next step is to package your information product and make it look attractive to customers. This step can actually make or break your information product’s success. People want that exciting feeling of purchasing and opening a nice-looking product with cover art and other features.

One option is to hire someone using a site like FreeUp, where you can find and hire freelancers to do this work for you. (Go to https://freeup.net/partners/empirebuilder/to get a free $50 coupon as you get started). You give them the PLRs and your sources, tell them your inspiration, and then let them do the work. Yes, it will be a little more expensive upfront because you’re outsourcing. But every subsequent sale after you get past the initial cost of $50-$100 will be all margin. Or, if you bundle it for free with your other products, it might drastically increase your store conversions.

Another place you should check out is us! Our team at Ecommerce Empire Builder can actually build information products for you. Our services page has everything you need to know about our process as we build professional, high-quality information products to fit your vision.

Marketing and Next Steps to Success

entrepreneur planning her information products on her laptop

When you’ve researched and created your information product, your next step will be marketing that product. We recommend that you reserve your seat now for our upcoming Ecommerce Empire Builders Master Class, where we’ll take a deep dive not only into marketing but into all aspects of creating a profitable ecommerce business. Our exclusive free webinar will give you the tools you need to start your own ecommerce empire!

Tagged : creating information products / digital products / dropshipping / how to find products / information products

Top 3 Online Businesses for Beginners to Start in 2020

by Peter PruOctober 7, 2020October 3, 2020Systems & ProcessesLeave a Comment

Hey, Empire Builders! In this article, we’re going to talk about the three best online businesses for beginners to start in 2020. I wanted to go over the top online businesses that anyone can start without a huge investment or any experience. While some online businesses for beginners require a massive budget with substantial overhead costs, some need a much smaller investment. Those are the ones we’ll be talking about today.

1. Ecommerce and Dropshipping

This is my favorite option. It’s the best business for beginners because of the low risk involved. If you don’t know, ecommerce and dropshipping are terms for selling products online that your supplier sends to the customer, in exchange for a cut of the profits. It’s that simple. Dropshipping allows you to cut the usual costs for inventory and shipping.

For example, with my dropshipping business, when someone buys something from my website, the supplier is notified and they ship it out. I never even see the product in person. It’s just my job to sell it, the supplier does the rest, and I make a cut of every sale.

It costs as little as $250-$500 for ads to get started. That may seem like a lot, but it really isn’t considering that it’s your cost for starting your own business and gaining financial freedom. This is pretty much the lowest start-up cost you’ll find. It’s going to take an hour or two a day to learn enough to be successful. But the more you invest, the more you get out.

How to Start an Ecommerce or Dropshipping Business

Beginner dropshipper starting his business at home

You need to pick a product and make sure it’s something people want. Google “list of hobbies,” and nearly everything on that list is a good choice. The best advice I can give you is to choose something you genuinely enjoy and find interesting. That’s the difference between waking up every day excited to get to work and being stuck in a daily grind.

Once you pick a hobby — gardening, for example — go to Amazon and search it. You want to sell what people are already buying. Remember KISS: Keep It Stupid Simple. When you look through the results, there are a number of physical and digital products. That’s how you know it’s a good niche with multiple options.

Pay attention to the “frequently bought together” section, which tells you what else you can sell and each product’s rank. If the ranking is under 20,000, then that tells you there’s a demand for it. Going to AliExpress will then show you how many units are sold, and you can find a supplier with a cheap enough per-unit cost to make you a good profit. While dropshipping is one of the best online businesses for beginners, it’s not just for beginners. As you learn, you can scale up your business and create multiple businesses.

2. Selling Digital Products

screen grab about how to create and market digital products

This includes courses, PDFs, and other digital media. The profit margins are high because it doesn’t cost money to make, so it’s pretty much 100% profit. While it doesn’t take a large monetary investment, you have to invest a lot of time into it. You must position yourself as an expert that people trust so they’ll want to learn from you, and that can be tricky if you’re just starting out on online businesses for beginners.

If you want to sell high-ticket digital products ($1,000+), you’ll need to create free content every day to show your expertise, entice them to learn more, and build that trust. If you’re selling cheaper digital products ($5-$50), then all you need to do is add value by solving a problem.

As far as the budget for this, if you’re working on the lower end of the price range, you can advertise for free. If you’re going to use ads, though, I always recommend a $250-$500 minimum.

How to Start a Business Selling Digital Products

Again, take advantage of Amazon. When you type in the example niche — gardening — you’ll see many books available. You can also sort by category for books if you don’t see any pop up immediately. You can do the same for video content.

This provides a clear picture of what information products are being purchased and what problems they try to solve. First, decide on your price point, which should generally be $5-$50 or $1k. This will help you determine what kind of informational products to look into creating. This can range between a short how-to guide and an in-depth video course.

Udemy will give you a better idea of in-demand courses. Type in gardening again; there’s a lot to choose from. The course description will tell you what people are learning. You can sell courses here without spending ad money, too.

If you want to sell text-based information products, you can write your own or go to The PLR Store to buy one. You can buy the rights to content and sell it, make improvements, whatever you want. If you type in gardening, you’ll find a pack of articles on low maintenance gardening, something you can sell for $10+ while only paying $5.99. Dress it up with images and fonts to make it look worth the money. Then you can sell it on ClickBank without paying to advertise.

3. Affiliate Marketing

Shopper reading content from an affiliate marketer

One of the most popular online businesses for beginners is selling products for someone else and making a commission for every sale — that’s affiliate marketing. This is especially easy if you already have an audience from another business or website where you can promote products. Then this is a no-cost way of making money/ If you only promote products with a good reputation that work well and add value, then it’s also risk-free. If, however, you use your business platform to promote a product to your audience that’s of poor quality or doesn’t work, then you’ll lose trust and business. So, make sure you’ve tried it and really want to recommend it.

How to Start an Affiliate Marketing Business

ClickBank can help with this too. Use their navigation bar to find products you’d want to sell. Let’s use gardening again. Once you find one you want to sell, click promote and you’ll get a custom affiliate link. It’s that simple. Don’t forget to buy and test the product first before endorsing it. Then all you have to do is drive traffic to their site, and when someone buys something, you earn a commission.

Remember…

The great thing about these online businesses for beginners is that they work well together, too. Maximize your profits by integrating them into one business model. If you want to learn more and make more, sign up for my masterclass, where I’ll teach you how I made a full-time income online with a 5-page funnel — all without touching a product, building a site, or investing in ads. I’ll even throw in the $100k funnel template FREE just for showing up. Get ready to build your empire!

Tagged : affiliate marketing / beginner tips / digital products / dropshipping / online businesses

5 Best-Selling Digital Products to Sell Online

by Peter PruOctober 5, 2020December 9, 2020Digital & Information ProductsLeave a Comment

Creating digital products to sell online is one of the best ecommerce strategies for new businesses because of the profitability. Unlike physical products, you only need to create them once, and then you can make repeat sales with them. Unfortunately, a lot of people neglect to create and sell these products properly. They may overcomplicate things and neglect to take full advantage of these opportunities, only to drop them out of frustration. However, there are plenty of great products out there that are worth the investment.

The following are five of the best-selling digital products to sell online, whether your business is just starting out or you’re looking for new worthwhile digital products to add to your growing inventory. You can sell them repeatedly, or you can even offer them as free giveaways to gain more subscriptions and email leads.

1. Video Courses

close-up of a professional camera as a man starts creating video course content

While video courses can be extremely lucrative, it’s important to keep in mind that they require you to be engaged and truly invested in them. Other digital products to sell online may not demand too much interest or expertise on the seller’s part. But video courses are the exception. If you’re going to teach people about a certain topic, you need to have some knowledge and experience in that niche.

Use YouTube to Begin Your Research

The first step you can take when getting started with video courses is to look on YouTube. Here, you can determine if a niche is actually consuming free video content. The big indicator here is that if people aren’t consuming free content, they’re not likely to spend much money on more premium content down the road. Try to look for videos that get up to a million or more views, which is a good sign that free content is popular in that niche and that many of those viewers will probably buy content from you.

For instance, if you look up poker video courses on YouTube, you’ll find plenty of content that a lot of people consume. Many of those videos easily get up to over a million views. While many videos in the poker niche might not get more than a few hundred, the fact that many other videos approach or reach that million-viewer threshold is indicative of a viable market.

Check Clickbank to See Where People Are Buying Content

There are a couple of places to see where people are buying video content, the first of which is Clickbank. Simply create a free account and search for the topic you want to cover. The nice thing about Clickbank is that they make it obvious which products are selling the best on a daily basis. However, not every niche appears on Clickbank.

Look at Udemy

If you’re not finding your niche on Clickbank, you can also check Udemy. The courses on Udemy may not be the most in-depth, but they can give you some insight as to which niches are the most profitable for selling video content.

You may also find that your niche is popular on one platform but not the other. For instance, when you search for poker videos on Udemy, you’ll get a lot of results, but there are curiously very few results on Clickbank. If anything, identifying these differences can help you identify opportunities to sell that others in that niche aren’t seeing.

2. Templates

Templates are also very profitable digital products to sell online. Many people want something that makes it easy for them to follow and semi-automate certain processes. For example, there is a big market for email templates because businesses and professionals don’t want to have to manually create every email from scratch.

Look for Templates on Google Images

When looking for examples of templates, one of the easiest methods is to simply do a Google Image search. Look for templates in your niche. Some niches will be harder than others, of course. Take our poker niche for example. It’s not the best if you want to sell templates instead of or in addition to video content. Meanwhile, the home and fitness niche has plenty of templates out there for home workouts.

Templates make both profitable products and excellent giveaways to generate more leads and subscribers.

3. E-books

screen grab of researching potential ebook niches on Amazon

E-books and templates are somewhat similar. But, while templates are good for a quick win for customers, e-books require more active investment. People actually have to read them.

Many people who think of e-books think of them as massive feature-length books of 100 pages or more. But you don’t need to make them anywhere near this length. In fact, a good length for an e-book is around ten pages — or even fewer, if possible. It all depends on your niche; some niches may require longer e-books to cover everything that customers want to know.

Check Out E-book Examples on Amazon

When looking for examples of e-books in your niche, the best place to go is Amazon. Specifically, look for your topic in the books section.

Selling e-books is likely profitable if you find that a lot of people are buying books in that specific niche. You can look at the most popular topics to cover. Reconceptualize some of the ideas discussed in those books to help you find the most lucrative e-book opportunities.

Use The PLR Store to Find Your E-books

One of the easiest ways to put your e-books together is to visit theplrstore.com. Private label rights (PLR) will give you the right to sell an e-book repeatedly for profit as your own product. You may need to create your own e-books if you aren’t able to find your niche on The PLR Store, but this site can save you a lot of time, money, and effort.

When selling your e-books, remember that it’s best to avoid overwhelming the customer with information. Give them valuable content that they’ll find useful one product at a time.

4. Membership Sites

There are two different types of membership sites that you can run, both of which are ideal digital products to sell online for many niches.

Charge One-Time Fees

You can offer a one-time fee for membership on some sites. For example, you may include a selection of video content on your membership site, for which you would charge a one-time fee to give members access to all video content at once.

Giving Access on a Monthly Basis

It’s also possible to give people monthly access to your website with a subscription. Unlike a membership site with a one-time fee, you can earn more money from long-term subscriptions in turn for providing information to customers on a regular basis. In the process, you’ll be able to gain their trust over time, and they’re likely going to spend more money on your products.

With subscriptions, you can release regular updates featuring video courses, templates, e-books, and more that keep people coming back to you.

5. Coaching and Consulting

woman practicing yoga with a virtual yoga group and instructor

If you’re an expert in something or really enjoy a certain activity and have something to offer to others, you can make that a profitable skill through coaching and consulting. People are always looking for mentors to help them learn more and remain accountable.

Consider what you can offer to your customers on a weekly basis if you want to focus on these digital products to sell online. You may need to charge anywhere from $100 to thousands of dollars on a monthly basis for this kind of content—it will ultimately depend on the kind of advice or guidance you’re offering.

One great example is the fitness niche. If you’re somebody who stays active and healthy and can spread your knowledge to people trying to get to your level, people are always looking for someone like you to hold them accountable. Spend a few hours with a group of students or mentees, and help them grow and improve. While you may be tempted to give away free consulting, it’s typically best to charge for every course or session, as people spending money on your services are more driven to succeed.

Consult With the Pros at Ecommerce Empire Builders

All of these digital products are great dropshipping opportunities to consider for your business. But just creating these offers and waiting for the digital products to sell online isn’t enough. If you would like to learn more about how to excel as a dropshipper, reserve your seat at the free ecommerce masterclass. You’ll learn how to start selling these and other best-selling products today. You can also find fresh insights and dropshipping strategies on the Ecommerce Empire Builders YouTube channel.

Tagged : digital products / niche research / offer strategies / product research / recurring revenue