Tag: product research

5 Best-Selling Digital Products to Sell Online

by Peter PruDigital & Information ProductsLeave a Comment on 5 Best-Selling Digital Products to Sell Online

Creating digital products to sell online is one of the best ecommerce strategies for new businesses because of the profitability. Unlike physical products, you only need to create them once, and then you can make repeat sales with them. Unfortunately, a lot of people neglect to create and sell these products properly. They may overcomplicate things and neglect to take full advantage of these opportunities, only to drop them out of frustration. However, there are plenty of great products out there that are worth the investment.

The following are five of the best-selling digital products to sell online, whether your business is just starting out or you’re looking for new worthwhile digital products to add to your growing inventory. You can sell them repeatedly, or you can even offer them as free giveaways to gain more subscriptions and email leads.

1. Video Courses

close-up of a professional camera as a man starts creating video course content

While video courses can be extremely lucrative, it’s important to keep in mind that they require you to be engaged and truly invested in them. Other digital products to sell online may not demand too much interest or expertise on the seller’s part. But video courses are the exception. If you’re going to teach people about a certain topic, you need to have some knowledge and experience in that niche.

Use YouTube to Begin Your Research

The first step you can take when getting started with video courses is to look on YouTube. Here, you can determine if a niche is actually consuming free video content. The big indicator here is that if people aren’t consuming free content, they’re not likely to spend much money on more premium content down the road. Try to look for videos that get up to a million or more views, which is a good sign that free content is popular in that niche and that many of those viewers will probably buy content from you.

For instance, if you look up poker video courses on YouTube, you’ll find plenty of content that a lot of people consume. Many of those videos easily get up to over a million views. While many videos in the poker niche might not get more than a few hundred, the fact that many other videos approach or reach that million-viewer threshold is indicative of a viable market.

Check Clickbank to See Where People Are Buying Content

There are a couple of places to see where people are buying video content, the first of which is Clickbank. Simply create a free account and search for the topic you want to cover. The nice thing about Clickbank is that they make it obvious which products are selling the best on a daily basis. However, not every niche appears on Clickbank.

Look at Udemy

If you’re not finding your niche on Clickbank, you can also check Udemy. The courses on Udemy may not be the most in-depth, but they can give you some insight as to which niches are the most profitable for selling video content.

You may also find that your niche is popular on one platform but not the other. For instance, when you search for poker videos on Udemy, you’ll get a lot of results, but there are curiously very few results on Clickbank. If anything, identifying these differences can help you identify opportunities to sell that others in that niche aren’t seeing.

2. Templates

Templates are also very profitable digital products to sell online. Many people want something that makes it easy for them to follow and semi-automate certain processes. For example, there is a big market for email templates because businesses and professionals don’t want to have to manually create every email from scratch.

Look for Templates on Google Images

When looking for examples of templates, one of the easiest methods is to simply do a Google Image search. Look for templates in your niche. Some niches will be harder than others, of course. Take our poker niche for example. It’s not the best if you want to sell templates instead of or in addition to video content. Meanwhile, the home and fitness niche has plenty of templates out there for home workouts.

Templates make both profitable products and excellent giveaways to generate more leads and subscribers.

3. E-books

screen grab of researching potential ebook niches on Amazon

E-books and templates are somewhat similar. But, while templates are good for a quick win for customers, e-books require more active investment. People actually have to read them. 

Many people who think of e-books think of them as massive feature-length books of 100 pages or more. But you don’t need to make them anywhere near this length. In fact, a good length for an e-book is around ten pages — or even fewer, if possible. It all depends on your niche; some niches may require longer e-books to cover everything that customers want to know. 

Check Out E-book Examples on Amazon

When looking for examples of e-books in your niche, the best place to go is Amazon. Specifically, look for your topic in the books section.

Selling e-books is likely profitable if you find that a lot of people are buying books in that specific niche. You can look at the most popular topics to cover. Reconceptualize some of the ideas discussed in those books to help you find the most lucrative e-book opportunities.

Use The PLR Store to Find Your E-books

One of the easiest ways to put your e-books together is to visit theplrstore.com. Private label rights (PLR) will give you the right to sell an e-book repeatedly for profit as your own product. You may need to create your own e-books if you aren’t able to find your niche on The PLR Store, but this site can save you a lot of time, money, and effort.

When selling your e-books, remember that it’s best to avoid overwhelming the customer with information. Give them valuable content that they’ll find useful one product at a time.

4. Membership Sites

There are two different types of membership sites that you can run, both of which are ideal digital products to sell online for many niches.

Charge One-Time Fees

You can offer a one-time fee for membership on some sites. For example, you may include a selection of video content on your membership site, for which you would charge a one-time fee to give members access to all video content at once.

Giving Access on a Monthly Basis

It’s also possible to give people monthly access to your website with a subscription. Unlike a membership site with a one-time fee, you can earn more money from long-term subscriptions in turn for providing information to customers on a regular basis. In the process, you’ll be able to gain their trust over time, and they’re likely going to spend more money on your products.

With subscriptions, you can release regular updates featuring video courses, templates, e-books, and more that keep people coming back to you.

5. Coaching and Consulting

woman practicing yoga with a virtual yoga group and instructor

If you’re an expert in something or really enjoy a certain activity and have something to offer to others, you can make that a profitable skill through coaching and consulting. People are always looking for mentors to help them learn more and remain accountable. 

Consider what you can offer to your customers on a weekly basis if you want to focus on these digital products to sell online. You may need to charge anywhere from $100 to thousands of dollars on a monthly basis for this kind of content—it will ultimately depend on the kind of advice or guidance you’re offering.

One great example is the fitness niche. If you’re somebody who stays active and healthy and can spread your knowledge to people trying to get to your level, people are always looking for someone like you to hold them accountable. Spend a few hours with a group of students or mentees, and help them grow and improve. While you may be tempted to give away free consulting, it’s typically best to charge for every course or session, as people spending money on your services are more driven to succeed.

Consult With the Pros at Ecommerce Empire Builders

All of these digital products are great dropshipping opportunities to consider for your business. But just creating these offers and waiting for the digital products to sell online isn’t enough. If you would like to learn more about how to excel as a dropshipper, reserve your seat at the free ecommerce masterclass. You’ll learn how to start selling these and other best-selling products today. You can also find fresh insights and dropshipping strategies on the Ecommerce Empire Builders YouTube channel.

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3 Things All Winning Ecommerce Products Have in Common

by Peter PruProduct ResearchLeave a Comment on 3 Things All Winning Ecommerce Products Have in Common

High-earning, winning ecommerce products aren’t the only secret to success, but you can’t build your business without them. When you’re starting out with a dropshipping business and just getting into ecommerce, you’re probably wondering what specifically makes a winning product successful. Start by identifying the elements of a successful product, then determine if a particular product is actually worth your time and effort. The following are some of the common denominators of winning products that break seven figures.

1. The Product Solves a Specific Problem

When choosing winning ecommerce products to sell through your dropshipping business, it’s important to identify a specific problem that each product helps solve. What pain points are your customers facing? How can your product help ease that pain? Consider whether the product:

Saves Time

Time is a valuable asset that many people treasure, as you’ve probably heard summed up frequently in the phrase “time is money.” If you can show how your product can help save time, this could go a long way in increasing conversions.

Saves Money

In addition to time, people want to save more money. Show how your product can save money through price comparisons with competitors and offers that are uniquely yours, along with how your product can eliminate the need for other purchases.

Provides Status

Consider big, glamorous brands like Louis Vuitton and Gucci. People aren’t buying their products because of their functionality as much as the status that brand affiliation brings. If you can show how your products provide status — if you can make your customers feel like they’re part of an elite group and can show their purchase off — you can further increase sales.

Provides Relief

Winning ecommerce products also provide some type of relief for customers. This isn’t necessarily applicable to every product out there. But some products may be able to make people’s lives easier in some way, whether it’s increased comfort, peace of mind, or efficiency.

Falls Under a Specific Passion Niche

Some of the most successful products also sit within a particular passion niche. Many hobbies succeed independently of the status of the economy.

2. There’s a Unique, Wow, or Cool Factor

man happily opening a delivered package

Winning ecommerce products also come with some kind of “wow” or “cool” factor that helps them stand apart from the competition. You want to inspire people to buy your product, so making it look irresistible is the key to getting more people to make a purchase.

If you want to create this factor for your products, you need to make sure the product:

  • Piques people’s curiosity
  • Is for a mass niche, i.e., a broad niche that many people are interested in
  • Is an impulse purchase, meaning people will want to buy it without giving it much thought
  • Isn’t readily available in stores
  • Simply makes people think, “I’ve got to have this!”

3. The Product Is an Evergreen or Trending Offer

Holiday shopper looking for trendy offers and niche products

A good product also comes with one of two types of product offers: evergreen or trending.

Evergreen Offers

Evergreen offers are products that are found in stores, making it easy for customers to find them. They’re also within a passion niche, such as a hobby that people regularly enjoy. Multiple sellers also sell evergreen products on Amazon, which indicates that there’s a market out there for them.

Customers may or may not have purchased evergreen products in the past. In any case, you will need to provide some incentive for customers to buy from you. 

Example of an Evergreen Offer

An example of an evergreen offer could be a drawing glove that provides some comfort while the user draws or sketches. Let’s analyze this product:

  • It’s in the passion niche of drawing/sketching, which is always attracting consumers.
  • It’s sold on Amazon.
  • It provides relief by easing the sketching and drawing process and preventing smudging.
  • It saves both time and money by making the drawing and sketching process more efficient.

All of these factors make this extremely likely to be one of the winning ecommerce products in your business.

Trending Offers

Unlike evergreen products, trending offers don’t sell in stores. They’re almost exclusively online. They also tend to fall under a mass niche instead of a passion niche because they appeal to a large number of consumers. While they may not be readily available in stores, they are also not easy to find on Amazon when shopping online. 

Customers likely haven’t purchased these items before, either, and they’re mostly sold on a seasonal basis or around major holidays. For example, you might only sell pool accessories during the summer months, while certain festive decorative items might only be appropriate around Christmas.

Oftentimes, it’s best to make trending offers an upsell for a core product, as the trend will likely die off at some point.

Examples of Trending Offers

screen grab of analyzing the positive attributes of drawing gloves as a winning ecommerce product

One example of a trending offer is a pair of cool-looking polarized glasses, which:

  • Is suitable for a number of activities, making it usable in a variety of passion niches
  • Sells on Amazon
  • Provides status because of its unique design, which helps it stand apart from the competition

Another example is a phone magnet car mount, which allows users to mount their phones to their vehicles’ dashboards. This product:

  • Falls under a mass-market niche, not a passion niche. (However, it may be best to avoid this product for dropshipping, since the competition will be stiff.)
  • Isn’t currently on Amazon, but will appear on the platform at some point
  • Comes with that wow/cool/unique factor that makes it ripe for impulse purchases

Implementing each of these factors in your dropshipping business will help you successfully sell your products and beat the competition. It can be a challenge to pinpoint the precise niche to target and prove what makes your products more valuable than competitor products. But you’ll be able to determine what makes your product a winner if you take the time to identify all of the strengths worth promoting.

We recommend creating a list of product attributes, including details about how your product can save time and money, provide relief, provide status, and the specific profitable mass or passion niches in which your product can excel. This will help you choose the perfect products for your dropshipping business.

Consult With the Pros 

Are you ready to start your own profitable dropshipping business with winning ecommerce products? At Ecommerce Empire Builders, we can build, launch, and scale your profitable ecommerce business today. If you want to learn more about building a successful dropshipping business and making the process easier than ever, reserve your seat at the free Ecommerce Empire Builders master class. We’ll show you how to begin selling best-selling products immediately and give you the resources you need to get started. Don’t forget to check our YouTube channel for more insight into the ecommerce industry. 

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How to Assess and Build Great Subscription Box Offers

by Peter PruNiche Research / Product ResearchLeave a Comment on How to Assess and Build Great Subscription Box Offers

Empire builders, are you looking for ways to increase your ecommerce business revenue?  Adding subscription boxes to your dropshipping business can earn you extra revenue. Read on to learn more about how you can build great subscription box offers that you can easily add to your dropshipping business.

How to Grow Your Dropshipping Business With Subscription Boxes

I have realized that many people who are starting out on ecommerce and dropshipping miss out on the opportunity to make extra money. However, having some kind of monthly program like a subscription box can help you get some free money. 

Here is my advice on how to find and add these subscription boxes:

1. See How Other Businesses Build Great Subscription Box Offers

screen grab of the process to start researching niche subscription offers

The first step is to do some research to see what kind of subscriptions are out there. Make sure you do not go too niche-specific — you want to get a lot of search results. 

Research will give you great ideas and help you know what the actual offer is. The information you gather will come in handy when deciding what you need to offer to charge the kind of prices that others charge. In my view, you should not provide customers with too many options in terms of subscription. In fact, I would recommend a maximum of two options.

2. Focus on Value

Generally, people find value in the things that they enjoy doing. To get people to sign up for your subscription program, you have to make sure that you provide value. Tell your customers exactly what they will be getting for their money. Because people will always want more value in a box, you want to make sure that the value you offer outweighs what they spend. 

We all have so many subscriptions to a variety of things and will remain on the subscription plan as long as we keep getting value. For instance, I am subscribed to a toothbrush company that sends me a new toothbrush with a battery every two to three months for about five to ten dollars. This saves me a lot of time and the trouble of having to think about it. When it comes to value, be sure to offer at least the average of what others in your niche are delivering to customers.

3. Focus on Simplicity and Functionality

As you work on adding subscription boxes, keep your offer easy and simple. A simple subscription plan will be less confusing to your customers and save you a lot of headaches down the line. Remember: confused customers never buy. 

In the end, a clear message will also help you attract higher numbers. When looking at the different subscriptions that are available, you should compare them to find out who is giving the most value. When you’re working with an online retail service like AliExpress, make sure you find a supplier who will pack and ship it for you.

Pro Tip: Always Use High-Quality Images and Video

screen grab of an example subscription box page with good images

I always like it when businesses make proper use of images in their subscriptions. Images will play a big part in helping you show your customers what they will get when they sign up for your subscription plan. Try to use high-quality images to show them what is inside the box to raise your perceived value and come across as a valid business.

Another way to make the most of subscription boxes is to show people the experience of how it feels like to buy from you and open the box. You can do this by using images creatively and including an unboxing video that reviews the different products people will get. To create a high perceived value, I would suggest you get an influencer to create the videos for you rather than doing it yourself. Simply send the box to your influencer and describe the kind of unboxing video you would like for your advertisement.

When it comes to the subscription box game, you do not want to simply own a subscription box. These tips are actually designed for those who want to upsell subscriptions for growth. As an ecommerce empire builder, you should avoid selling subscriptions on the front end OR competing on price. Instead, focus on providing the value that your customers desire.

What to Know If You Are New to Ecommerce Empire Builders

man starting to research and build great subscription box offers

If you are new to Ecommerce Empire Builders, I would like to repeat that selling your subscription on the front end can make it difficult for you to be profitable. Because you will be competing with many people, you may want to focus on getting that first “yes.” My advice would be to build out a funnel and have a great front-end product to get your first purchase before upselling the subscription. This way, you will make money from the first sale and also get monthly subscribers in a cost-effective way.

In summary, the first thing you need to understand is that people are looking for more value in a box. My advice to you would be to take time and look at different subscription boxes in your specific niche to get an idea of the value they are offering in the boxes. This information will help you determine how much value you need to build great subscription box offers. 

A useful rule of thumb is to double the value or make it between $10 and $15 more than what they are paying to ensure that subscription boxes work for your business. Consider having your supplier send the packed products in a box so you can see the finished product for yourself. 

Consult With the Pros

When you are ready to add extra revenue to your business through subscription boxes, you should consider joining the Ecommerce Empire Academy. Our platform is designed to equip you with the tools and skills you need to become a successful ecommerce entrepreneur. Sign up to access our exclusive free webinar. You can also check out our YouTube channel to learn more about subscription boxes in the dropshipping industry.

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Find Winning Products With These Dropshipping Product Research Tools

by Peter PruNiche Research / Product ResearchLeave a Comment on Find Winning Products With These Dropshipping Product Research Tools

Empire builders, you already know that the key to success in the ecommerce industry is selling winning products. This is a simple concept, but how exactly do you go about finding these winning products? Check out all the tools I have used to find myself and my Ecommerce Empire clients extremely profitable dropshipping products below. Don’t just take my word for it. Start using these dropshipping product research tools in your own market research to find profitable ecommerce products and niches today.

Market Research Is What Sets You Apart

There are tons of individuals joining the ecommerce industry every day. What you need to understand is that market research is what separates the success stories from the “could have, would have, should have” stories. There is no magic pill, site, or product when it comes to success in the ecommerce industry. You have to put the work in, and you have to put emerge yourself into market research on the daily if you want to have success within this industry. 

The research tools I’m about to share with you are the tools I use myself in all of my market research efforts. I also recently revealed some of the top-performing products right now. I focus primarily on utilizing free market research tools. It’s all you really need to find winning products. However, I will share some paid market research tools that I have found success with too. 

Free Market and Dropshipping Product Research Tools

Before you go looking for the perfect product or sourcing method, you must make sure there is a market for the products or niche you’re trying to get into. Don’t be the person selling products or breaking into a niche where people aren’t already buying. Your compelling offer and good marketing mean nothing when you’re selling a product that nobody wants. You have to do your research before jumping headfirst into a niche. Search for articles that discuss market trends and utilize the following free tools to determine if a potential product or niche is likely to be profitable or not. 

1. Google Trends 

screenshot of "bread baking" search volume over time on Google

The first free market research tool I recommend using is Google Trends. You can use this tool to find the average search volume of various keywords, phrases, products, or niches. I love using this tool as it gives an excellent insight into the potential that exists within various products or niches. For example, you could look up the average search volume for the phrases “bread baking” or “bread machine.” If these phrases show a strong average search volume, then bread-making products may be a good niche to get into. 

2. Amazon 

After using Google Trends to determine if a niche looks promising, I make my way over to Amazon. Believe it or not, Amazon is one of the best free-market research tools for dropshippers. Amazon gives you access to real market data by showing you what products are selling well in various sales categories. You always have to look at the data because data never lies. 

The first thing I like to do when I get to Amazon is to type in a keyword or product and then put a space after it. This will show you what the most popular searches are regarding this product or niche. For example, if you type in “bread making” and put a space, Amazon will show you the most popular searches with this phrase. This shows you what potential customers are already looking for and gives you insight into potential products you can include within your sales funnel. 

You can use Amazon to discover both physical products and information products you can use to pair with your front end product. Once again, with bread making as your niche, you can find information products like popular bread making books that are selling on Amazon. Look at the table of contents of these popular books and then create a quick, yet beneficial 3-4 page information product that gives the beginner bread maker some tips or tricks. 

Overdelivering is key with first-time customers. You can’t just have a front-end offer. It would be best if you paired your front-end offer with complementary physical and information products that provide added value and incentive to the customer. You have to make your offer both clear and enticing to make the sale.

3. AliExpress 

The final free market research tool I frequently use is AliExpress. After I’ve seen what products are selling well in a potential niche on Amazon, I head on over to AliExpress to discover how I could source these potential products. 

The first thing I do on AliExpress is to look at the current sales volume of potential products. If there are tons of units being sold, I have a winner as there is a clear demand for the product. After I’ve determined the product’s potential, I search AliExpress for complimentary products and order bumps that I can offer with my front-end offer. 

Paid Market Research Tools 

screenshot of Ecomhunt during a video conference

Now, the three free dropshipping product research tools are all you need to have success with your own market research. However, I understand some of you might want something that provides a little more in-depth analysis. 

If you’re going to pay for a market research tool, I recommend getting a subscription to Ecomhunt. I’ve used this site to find some cool products in my various niches. The site gives you access to an in-depth analysis of various products, Facebook ad examples, and YouTube videos of the product being used all in one convenient location. Keep in mind that there is no magic research tool — paid or unpaid. Your success within the industry will be determined by your ability to put in consistent effort.     

Consult With the Pros

man learning dropshipping business tips at home

I’ve set you up with some great market research tools today. So, how will you use these tools to create your own ecommerce empire? If you feel like you’ve hit a plateau in your own ecommerce efforts, we can help you get the ball rolling again. At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. Sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now. 

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Sell These 7 Popular Products in Your Dropshipping Store Right Now

by Peter PruProduct Research2 Comments on Sell These 7 Popular Products in Your Dropshipping Store Right Now

Empire builders, are you ready to capitalize on the endless opportunities awaiting you in the world of dropshipping? The ecommerce industry is booming right now. With people having to stay home and respect social distancing measures at the moment, the primary way to get goods has been online. Even as things return to normal, online shopping will continue to thrive. If you haven’t already, now is the time to enter the ecommerce industry and sell these popular products in your dropshipping store. 

As you enter this industry, don’t fall into the traps that many first-time dropshippers do. A lot of people entering the industry try to reinvent the wheel. Don’t waste your time. The wheel has already been invented. All you need to do is research the existing industry and look for the products and niches that people already love. 

When you’re doing your research, make sure you’re looking for niches and products that you’re actually into. Being into your product makes business a lot more enjoyable. Your business should be fun and light, making you want to jump out of bed each morning and conquer the day. I used to sell products that I didn’t care about, but I found significant success within the industry when I started to sell products that I believed in and enjoyed myself. You can achieve this work style too. 

If you want to enter the ecommerce industry, now is the time. Before you start, check out the top seven products that are selling in like hotcakes right now on Shopify. 

Seven Winning Shopify Products 

Browsing other stores and identifying consumer trends can help you prioritize popular products in your dropshipping store. Consider adding these seven:

1. Toy Storage Bags 

Toy storage bags are a hot product to sell on Shopify right now. Kids are at home full time right now, as are most parents. Typically, kids are at school or daycare. With the current state of the world, parents have to deal with more messes at home. Toy storage bags provide a solution for distressed parents — a small solution, but a solution nonetheless.

If you’re already in the toy niche or sell to parents, this the product for you. It’s a simple product, but it’s also a useful product. It can be used as a great pairing or upsell offer for other toys or storage products that you sell. When you’re thinking of products to sell or niches to get into, you always want to think of how your product can help someone. 

The bottom line is that products that provide solutions sell. When you take on the mentality of helping people or providing solutions for them, I promise you will see a lot more success in this industry. 

2. Weighted Jump Ropes 

The home fitness niche is thriving right now. With gyms closed and more people at home, people are working out from home far more than ever. Weighted jump ropes are one home fitness product that is moving in the Shopify world. This product has little weights inside the jump rope, making the exercise a bit more of a challenge. 

Keep in mind, though, that your customers don’t actually care about the jump rope itself. What they care about are the results the weighted jump rope can give them. When selling fitness products, you’re not selling the product. You’re selling customers the results they want from the exercise. 

Fitness products are great to pair with how-to information products. This sweetens the deal for your customer by giving them examples and knowledge on how to get the results they want from exercise. The most important thing to remember in this niche is that nobody wants a jump rope. They want the body that training can get them. 

3. Yoga Mats 

Another hot item in the fitness and health niche is yoga mats. One particular mat that is extremely popular right now is one that shows where to place your hands and feet. This is a great product, especially for beginners just looking to get into yoga, since the mat helps them get into the right positions. 

Just like the weight jump ropes, this is a great item to pair with information products. If you want to sell customers a solution to their health and fitness goals, this is the product for you. 

4. Paintbrushes and Tools 

Home improvement projects are also thriving right now. People need tools to complete these projects they’ve meant to do. One house project that has been extremely popular these last few months is house painting. Paintbrushes and painting tools have been selling exceptionally well on Shopify. These products leave a lot of room for utilizing order bumps. You can also pair them with information products. 

Remember, you’re selling people solutions. Your target customers are individuals looking to complete home improvement projects. The solution you are providing them is paintbrushes and paint tools that will make their work easier. You have to have a specific customer in mind when selling products. Do your research and know who you are selling to. 

5. Hair Clippers 

At-home haircuts are on the rise, and hair clippers are selling fast. More and more people are trying to learn to cut their hair from home, so this is an excellent niche to tap into right now.

 However, keep in mind that if a customer gives themselves a botched haircut after buying your product, they will not be buying from you again. It’s not your fault, but keep in mind that this could be a potential repercussion. That’s also why you need to pair this product with information products like how-to guides. 

6. Puzzles 

father and daughter online shopping together

Puzzles are another hot product right now. They are providing people with an escape and some relaxation during this time. However, before you jump into the puzzle niche, you need to decide who you are selling to. There are puzzles from 4 pieces to 1000 pieces. You can’t just sell puzzles to everyone. 

When you try to sell to everyone, you end up selling to no one. 

There are tons of opportunities to tap into this niche once you decide who your target customer is. Puzzles are also an excellent subscription product to work with, too. You can have customers sign up to receive a monthly puzzle. 

7. At-Home Spa Products 

The final products to look into during this time are at-home spa products. A lot of people are just looking to relax right now. With at-home spa products, they can bring the spa into their living room. There are tons of pairing product opportunities within this niche, and these types of products are selling well right now. 

Consult With the Pros 

conducting product research online by looking at stores and wholesalers

So, what products or niches will you be looking into to create your own empire? Selling popular products in your dropshipping store is just the start of a great strategy. If you’re looking for guidance in this new endeavor, we can help.

At Ecommerce Empire Builders, we can build, launch, and scale your very own profitable ecommerce business. Today, you can sign up for access to our exclusive free webinar that will teach you how to create your profitable ecommerce funnel. Be sure to check our YouTube channel for free resource and knowledge bombs as you work to create your own profitable dropshipping business. 

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Top 7 At-Home Niches with Profitable Dropshipping Products

by Peter PruNiche Research / Product ResearchLeave a Comment on Top 7 At-Home Niches with Profitable Dropshipping Products

As empire builders, you already know the potential that lies within dropshipping. As more people are at home now than ever, home-related niches are exploding in sales right now. Now is the time to capitalize on these types of sales, and we can give you the tools and strategies to make it happen. However, you must do your market research before jumping into any one niche. In marketing and sales, nothing will ever trump research. Start by taking a deeper look at mass markets, niches, and these seven dropshipping areas. Read this quick breakdown and watch our video for an in-depth look at how to explore niches.

Mass Markets and Niches 

screen grab of video discussing mass markets and niches for dropshipping products

The first thing you need to understand in dropshipping is that there are both mass markets and niches. Mass markets encompass all of the niches in the market. Every mass market has a ton of niches to tap into. Niches are where your opportunities as a dropshipper lie. For example, fishing is a mass market. There are a ton of niches within the mass market of fishing, including rods, poles, line, lures, magnets, boxes, bait, bobbers… and the list goes on. You need to tap into these niches when researching what products to sell in your dropshipping business. 

Market Research 

To be successful in dropshipping, you need to put a great deal of effort into market research. Google is the place to start all of your market research. My favorite keyword to use when researching new dropshipping products is the word “hobby.” 

If you type “home hobbies” into Google, a ton of suggestions will automatically pop up. These automatic searches are important to note, as they provide insight into what potential customers are already searching for. This Google search process is just to gather information. 

You want to be on the lookout for products that are:

  • Physical
  • Not brand specific
  • Sellable within a specific niche

It’s important to remember that a good portion of your time in the eCommerce and dropshipping industry will be spent gathering information and conducting market research. You can’t skip this process if you want to find success within the eCommerce industry.

Validate Your Market Research 

Screen grab of well-written product overviews

Once you conduct some market research on potential dropshipping products, it’s time to validate your findings. To validate your market research, head on over to Amazon today. Search for the products you’re thinking about buying on Amazon. You will be able to discover if these products are selling well and what their selling rank is on the site. 

If your potential dropshipping products are performing well on Amazon, then go to Ali Express to check the products’ price and selling rank. 

Remember: competition is good in the market place. You want your potential products to be performing well. This means there is a tremendous amount of opportunity to tap into this specific product and niche. 

Once you find a product that is performing well, all you have to do is get the product cheaper. Then put some information products together to make your offer more enticing compared to your competitions’ listings. 

7 Mass Markets and Niches to Tap Into 

researching niche-specific dropshipping products and prices on AliExpress

There are many mass markets and niches to tap into as a dropshipper. I always suggest that you get into a niche that you like, as it will make your work more enjoyable. 

However, never get into a niche that is not already profitable. Market research is your best friend in the eCommerce industry, and your business will never be successful if you don’t properly research your products and the overall market. 

Here are the top seven mass-market ideas to research during this time to find the right niche for your dropshipping business. 

1. Home 

Home is a huge mass-market industry in the eCommerce industry. There are tons of niches and opportunities to tap into in this specific niche. Think:

  • Cleaning
  • Organizing
  • Games
  • Home improvement
  • Lighting

The possibilities are endless in the home market industry. Start your research, find well-performing dropshipping products in the home goods industry, and you should be well on your way to a seven-figure dropshipping business. 

2. Hobbies

Hobbies are another huge mass-market industry with endless opportunities in the eCommerce world. An excellent place to research hobbies and potential niches is on Wikipedia. Wikipedia breaks down all the major hobbies from inside hobbies to outside hobbies and more. This will give you a good starting point when looking for a good hobby niche and best-selling dropshipping products. 

3. Writing 

Writing is another good industry for dropshippers to look into. There are a lot of niche products within the writing market. From pencil grips to typewriters to premium pens, there is a variety of products to make a profit on in the writing industry. 

4. Garage

The garage is another very profitable area with a lot of opportunities for dropshippers to tap into. Garage lights, for example, are a great niche product to center a dropshipping business around. Think about who you are selling to, like car enthusiasts who love to spend their free time out in the garage tinkering with cars and tools. 

Thinking about what type of person you’re selling to and what products they would be likely to buy is an essential element in your market research. 

5. Health

Health is another mass-market industry that has an endless supply of niches. Think:

  • Free weights
  • Yoga mats
  • General fitness equipment

People are working out from home now more than ever before. This is a great niche market to tap into right now. 

6. Kids 

Parents are always looking for ideas to keep their kids learning and entertained. Kids are a huge mass-market industry with a variety of great niches to capitalize on. Think toys, learning tools, sports equipment, baby supplies, and more. There are so many routes you could go down within this industry. 

7. Garden 

A final promising industry to look into is gardening. There are tons of niches within gardening and a variety of great products to sell. Put in the time and do your research on what tools and supplies are hot right now in the gardening market. Remember, market research will always be your key to success. 

Consult With the Pros

Are you ready to start your own profitable dropshipping business? At Ecommerce Empire Builders, we can help you build, launch, and scale your very own profitable eCommerce business today. We can teach you how to stand out in the market and where the right noise already exists. It’s not enough to have a good idea or product — you have to create a packaging and marketing strategy that creates high perceived value. If you’re ready to take your dropshipping business to the next level,  get started by attending our exclusive free webinar today. 

We will set you up with all the tools you need to be successful in this industry. Don’t forget to check our YouTube channel for more value bombs and insight into the eCommerce industry. 

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