Hello Empire Builders! Whether you’re new here or you’ve been following us along on our journey, we’re excited to have you here as we talk about news sources exposing dropshipping to a wider public market. If you watch any of our videos, then you’ll see that we create content that showcases the benefits and strategies that make dropshipping such a phenomenal way to make money. For a while, we’ve had the upper hand in the market with our formulas, constantly growing network, and by being unafraid to take the risk and jump into the dropshipping world. Through trial and error, we’ve found success, and we want to share that with you.
Recently, CNBC released content exposing dropshipping as a way to make millions of dollars selling products on Facebook, Instagram, and TikTok. Today we’re going to be dissecting their content and showing how it could impact your dropshipping business. First and foremost, let’s discuss what dropshipping is and look over CNBC’s findings.
What Is Dropshipping? Why We’re Called the Ultimate Middle Man
To make things easy to understand, the most efficient way to describe dropshipping is that it’s a business model that includes three parties:
- The Customer
- Your Supplier
In a legitimate dropshipping business plan, you’ll have the consumer, a supplier, and yourself in order to create sales. Dropshipping itself is a logistical model. It’s essentially the idea of a supplier making, storing, and shipping your product while you, as the business owner and marketer, are focused on selling the product. You don’t control the manufacturing process or really have anything to do with the fulfillment center.
While articles and videos like CNBC’s suggest that ecommerce is a passing trend, the reality is that it’s been around for years. In the last five to ten years, people have started recognizing it more due to how quickly the world is transitioning into relying on digital markets for purchasing products.
Exposing Dropshipping: Is Dropshopping a Scam or a Legitimate Business?
Many articles that discuss dropshipping view it as a get-rich-quick scheme. The truth is that there is a surplus of marketers and vendors looking to make a quick buck. They’ll advertise a product and the consumer will never receive it, or it won’t be as advertised. Like any business franchise, you’ll unfortunately run into your share of scam artists. However, as CNBC discovered while exposing dropshipping, it is a legitimate idea that can be turned into a revenue-friendly business.
Due to the large number of scam ploys on the market, you have to find a way to earn trust and build rapport with many consumers. Just like your average business, it takes hard work and requires a little bit of elbow grease to create and maintain your dropshipping market.
Should You Follow Product Trends?
As Ecommerce Empire Builders, we prefer to focus on more evergreen, long-lasting products rather than short bursts of income. My personal goal is to market products that will follow a business model that lasts for years and will offer continual income instead of jumping on product trends that only go so far. While products like fidget spinners are great to throw out there and make money on, they don’t last.
As a shameless plug, one product I market is a supplement called Untapped Focus. I don’t have anything to do with the fulfillment center, the manufacturing process, or anything like that. When somebody makes an order, I don’t touch any of it. All I’m doing is marketing the product. My manufacturer is handling making the product, checking quality, storing it at the proper temperatures, and shipping it for me. They’re hands-on, while all I deal with is marketing and selling it.
Again, dropshipping isn’t a trendy model. It’s a logistical business model.
Unless a trending product is in your niche, I don’t recommend using a quick trend to make a little money. It’s not how I like to do business, and it’s not a long-term way to pull in revenue.
Call It What It Is: A Proper Hustle
You’re always going to have the people “exposing dropshipping” and suggesting it won’t work. But if you’re ready to put in the time and effort, it’s like any other business model — it’ll always be around, and it can be successful. Regardless of articles or videos that call out the latest scammers, dropshipping is a legitimate way to run a business.
So many people forget that at the end of the day, it is a business, and what you put in is what you get out. Dropshipping is very easy to get started in, which is why so many people pursue it. However, many people don’t find success in it because they’re not putting in the time and effort. Instead, they’re looking for a quick way to make fast cash. Their expectations are shattered when they realize it’s not as simple as it sounds.
Dropshipping takes a good amount of time and work before you’re able to see a return on your investment. Your investment is your time, your hard work, and all of the effort you put into making your dropshipping business a success. Behind the scenes, it’s a logistical business model that requires genuine hard work and patience. In order to be successful with it, you have to recognize how it flows with the market. Also, you have to understand that you’ll face challenges as you would with any business.
Have high goals but realistic expectations. You’re most likely not going to go in and make thousands or millions on day one. You have to properly market and grow in your niche before you’re able to create the long-lasting, firm foundation for a dropshipping business.
Make a Name for Yourself
Once you’ve used dropshipping platforms to get your foot in the door, start taking back control of your dropshipping business. Begin branding yourself and sourcing and pulling in your products to local warehouses and manufacturers where you can make adjustments that your consumers might want to see. Grow your business by upping your customer service and providing great communication to them. This will allow you to take control of your dropshipping business, be a little more hands-on until you perfect the product, and save money on shipping times or buying in bulk.
As fun as it is to see CNBC exposing dropshipping for the opportunity that it is, it still takes a lot of work to get started. If you want to learn more about how we find success in dropshipping by using sales funnels without using Shopify, Amazon, or any other platform, check out our webinar where we touch on the finer details of making a real business out of dropshipping. You can also visit my YouTube channel for more dropshipping insights.