Start These 3 Massive Passive Income Opportunities in 2021

People love to talk about passive income, but they don’t really tell you how to get to that level. Today we’ll show you our three favorite passive income opportunities for online businesses. You will learn how you can start implementing these things into a new or existing business.

What Is Passive Income?

Screengrab of Peter Pru discussing the timeline for passive income growth

Passive income takes activity on your part to get started. Having sufficient passive income is possible, but it usually comes from many income sources. We have about 20 income sources, and a lot of them are happening even while we sleep. 

You may be trying to get passive income quickly. Realistically, it does not happen right away. By putting in a little effort over the next month, six months, and beyond, you will see passive income starting to come into your bank account.

Our first tip is our favorite way to start making money and turning it into passive income. It’s called ecommerce. Why is ecommerce one of the best passive income opportunities out there? Think about everything going on in the world right now. You have probably been ordering things mainly online for the past few years. Buyers continue to double month after month through online shopping. Wouldn’t you want to start your business around an industry that is already on the up? Of course you do! That is why ecommerce is our favorite way to get started, especially through dropshipping.

1. Dropshipping

Why do we say dropshipping is our top choice? Overall, it is the lowest risk and lowest cost way to get started.

Maybe you have a lot of money to get started on these passive income opportunities, and maybe you don’t. When we were getting started, we didn’t have a ton of money to reinvest into a new business. If you do, that’s perfect — it is going to make your journey a little bit easier. The goal is for you to make everything low-risk and at a low cost to yourself when you get started, especially when it is a new business idea. 

Consider these tips:

  • DON’T do things that are going to take up a lot of your time.
  • DON’T get involved in things that require a lot of upfront money.
  • DO start out with something low-cost.
  • DON’T spend time sourcing a huge volume of inventory.

For dropshipping, you generally work with overseas suppliers. They ship products on your behalf to your customers. Your job is 100 percent just to market the product. They give you a good price for products, and you charge more to your customers. You take the difference from what your customer pays, making it nearly risk-free. You could start with a couple of hundred bucks.

All the methods you are learning today can be stacked together. To generate real passive income, it works better when your income streams are complementary to each other. You should not completely rely on just one product, supplier, or method. Why? Because if your main one gets cut, all your income streams die. However, you do want them to be complementary. That way, when you are working on one thing, you are impacting the others, as well.

2. Sell Digital Products

Dropshipper organizing her passive income streams

Our second favorite way to start generating passive income is selling digital information products. Selling digital products is amazing because you create them once and then sell them over and over and over again.

The profit margins are better than selling physical products. There is a caveat, however, and we are sharing it here since we know some of you will decide to skip the dropshipping. Selling digital products only or by themselves can be very, very difficult. So how do you do it? How do you start?

Here is what we recommend. Let’s say you start a dropshipping business selling fishing equipment. Then you decide to start selling digital products. What you would do is sell digital products to the people that are already buying your physical fishing products. This is a sales technique called upselling.

For example, a customer buys a fishing lure from you. After they make that purchase, they go to your first upsell page with one click. You say, “Hey, do you want to purchase our five-video mastery guide series for tying your own fishing lures?” When they click “yes,” they purchase it with one click and are automatically billed.

The Big Benefit of Digital Products

That digital product — the video series — was created once. Maybe you paid somebody to create it for you or you made it yourself. You have some time invested in it. But every time you sell that video series, it is free money.

If you have a dropshipping business right now, try this. Put together a video course, a high-quality PLR (private label) product, or a PDF product. You can purchase information products from other websites and then resell them under your own label. It’s a great way to resell products and not have people asking for a refund.

The key is over-delivering the information products. With physical products, customers wait to get something in the mail — we call it the Christmas effect. We call a digital product the Amazon effect because they get it right away. Follow these tips:

  • DO sell the physical product first.
  • DON’T try to sell digital products as the front-end product.
  • DO upsell the digital product.
  • DO sell a mixture of both to start creating passive income.

3. Affiliate Marketing

Our third favorite way to build passive income is using affiliate marketing. Once you have your dropshipping business going and upselling digital products, it is time to add affiliate marketing. This essentially is where you sell other people’s products and earn a commission. You send them customers, and they handle the fulfillment. They manage all customer service, and you make a commission.

Affiliate marketing is a great business model but remember: you are not building your own business here. You are helping somebody else build theirs. It is important that you build your own customers and your own business. Don’t spend all of your time helping somebody else build their empire. You should even have affiliates for your own business!

Use affiliate marketing to interweave with your business for products that you don’t ever plan to sell. It is an amazing way to boost revenue for your business.

How to Start Affiliate Marketing

Let’s say, for example, that your business is selling supplements like green juices and smoothies. You like selling these products to fitness pros and people that love working out, but you are not interested in creating courses on that topic. The alternative is going to affiliate marketing websites such as Clickbank.com. You can sign up to be an affiliate for video courses, PDFs, and digital products. When your customers purchase the green juice, you refer them to the other company’s video training course (or whatever it is) and earn a commission. But keep these tips in mind:

  • DON’T refer your customers to other people’s products that you may sell in the future.
  • DON’T refer your customers to affiliated products just for the sake of earning a commission.
  • DO refer your customers to products that will benefit your customer, and you have no plans of launching yourself.
  • DON’T refer your customers to affiliate products that you would not use.

How to Put Together the Three Income Streams for More Passive Income

Ecommerce Empire Builders workshop

A good interweaving of these three business models is the way we recommend setting up your ecommerce business. You are making sales in your dropshipping store, you are selling digital products, and you also have some affiliate marketing products. It makes three income streams created from one single dropshipping product.  

Which one of these are you going to implement in your business today? At Ecommerce Empire Builders, we give you all the tools to launch the massive, passive income opportunity you need for 2021! Follow this link to get in on an exclusive, free webinar to learn in detail how to start a passive income business. And remember, your empire starts now! Tagged : / / / / /

How to Use Ecom Cheetah for Unlimited Ecommerce Opportunities

There are a ton of tools for quick and convenient success in dropshipping and selling online. The problem is it can be incredibly overwhelming trying to sell your products with all the same software and tools that every other business in your industry are using. Ecom Cheetah serves to take the hassle out of selling online and give you the edge over competition in your ecommerce business.

Our new service, Ecom Cheetah, aims to make your ecommerce journey that much easier and help you grow your business with exclusive access to unlimited winning products and suppliers, Facebook ad images, offer stack image creation, and digital information products. Check out this quick breakdown and watch our video for more in-depth information on leveraging Ecom Cheetah in your ecommerce business. 

1. Find Unlimited Winning Products and Suppliers

First and foremost, we offer unlimited winning products and suppliers. A major issue in dropshipping is that many businesses are buying all the same software to get their hands on winning products. Industry-standard resources can be a great place to start for inspiration. But you run the risk of selling the same products as your competition. Your business will suffer if your customers can get your products from a thousand other businesses. 

That’s where Ecom Cheetah comes in and makes a difference for you and your business. We vet the supplier and handpick your products to tailor them specifically to you. Many ecommerce businesses fail because of market saturation and no brand differentiation. They’re trying to sell the same products on the same software as everyone else in the industry without any real differentiating factor that appeals to consumers. 

Your business needs to stand out from the crowd and offer unique, winning products consumers can’t get anywhere else. With Ecom Cheetah, we do all the work for you by finding winning products that best suit your business. We also vet the suppliers and send you on your way with products that are proven to sell. 

2. Gain Unlimited Facebook Ad Images

Screen grab of Peter Pru talking about Facebook ads

We also give you unlimited Facebook ad images to add variation to your Facebook advertising strategy. Ad images have the potential to be an excellent way to drive traffic from Facebook — as long as you have the right images and do it the right way. When done correctly, our Facebook ad images have a 3-5% click-through rate (CTR), which is well above the average CTR. It’s an amazing rate that will get consumers to wherever you’re driving traffic.

A 3-5% CTR takes away the hassle of getting people to your website. It makes it easier to focus more of your time on your business and your funnel — you’ve already pulled consumers in. All you need to do now is keep them on your page and close the deal. 

Ecom Cheetah offers you Facebook ad images with the potential of 3-5% CTR. It also offers an unlimited amount of Facebook ad images to utilize. It may sound excessive, but it is more effective for your business to use a multitude of ad images rather than one or two. The more ad images you have, the better!

The algorithm on Facebook thrives on variation. If you’ve been advertising on Facebook for a while now, you’ve likely figured this out. You need as much variation as possible because not every consumer is alike, and different images entice different people. It can sometimes take multiple ad images before the right one reaches the right consumer and drives them to click on it. It’s a daily test of variations so that you can convert as many Facebook users as possible with your ads. 

3. Use Unlimited Offer Stack Image Creation

Dropshipper browsing through digital information product options

Next, we provide you with unlimited offer stack images to enhance your website. In many cases, your products and digital bonuses are incredible deals. But your website lacks perceived value when the consumer lands on it. This can be a huge problem. No matter how much traffic you drive to your page, if they don’t see a significant amount of perceived value, then it was all for nothing. They will leave.

Online shopping already comes with the stigma of mistrust. If your business isn’t one the consumer already knows and has worked with previously, you have to earn that trust. You need a tremendous amount of perceived value the moment they land on your page. They’re going to be a lot less likely to make purchases if they don’t immediately see the benefits and value of what you have to offer. 

Our unlimited offer stack images cut out the risk of mistrust and restore credibility. It doesn’t matter if you’re offering one product or bundling it with other great products if you don’t have high-quality offer stack images to showcase it. Poor quality offer stack images are why many businesses see a good amount of their products in consumers’ carts but still aren’t making the sales they should be. You need crisp and clean offer stack images that successfully highlight your offer and elicit trust in your business. 

4. Create Unlimited Digital Information Products

Finally, we offer unlimited digital information products. It can’t be stressed enough how vital they will be to the growth and success of your ecommerce business. This is the most important offer we’re going to provide you with. Why? Because it can serve the purpose of adding more value to your products and enticing more customers to purchase. They can be offered as part of a bundle with a physical product or as a free bonus. Not to mention, they’re great for upselling orders, too. 

Businesses need to start leveraging digital information products right away. They’re extremely versatile, last forever, and can be updated easily when they fall behind in technological advancements. With Ecom Cheetah’s exclusive access to unlimited digital information products, your consumers will get more perceived value. You can add them as bonuses, bundles, or upsells. With more perceived value, consumers are more attracted to what you have to offer.

Don’t Miss Out

Screen grab of Peter Pru discussing Ecom Cheetah

Here at Ecommerce Empire Builders, we provide you with nothing but the best tools for setting up your ecommerce business for success and tremendous growth. Our dedicated team of experts is ready to upgrade your business from being like the rest to differentiating you from the competition. Are you ready to upgrade your winning products, add more variation to your Facebook ad images, increase perceived value on your landing page, and add a versatile asset to start using for your business right now? Reserve a seat to our exclusive free webinar and check out our YouTube channel for more insights into growing your ecommerce business and increasing profits.  Tagged : / / / /

How to Create Info Products in 30 Minutes or Less

Empire builders, you already know that you need to present an irresistible offer to your customer to be successful in the dropshipping industry. One way to create an amazing offer is by pairing your physical products with high-quality information products. While I love bundling physical products with information products, producing high-quality info products can be challenging and time-consuming. Whether you’re starting to create info products from scratch or rebranding PLR products, it requires a great deal of time and effort. 

However, I’ve recently stumbled across a game-changing tool when it comes to creating fantastic products. Today, I will teach you the most efficient way you can start making these products to use in your own business bundles. Read on to learn how you can rebrand PLR products and create high-quality information products in just minutes. 

The Value of Information Products 

Having high-quality information products to bundle with your physical products is a game-changer in the dropshipping industry. Not only can you use these products for free giveaways or upsell products, but you can also sell them as stand-alone purchases. I love information products and PLR products. They really add perceived value to every cart. Getting this element right in your business is the key to success.

When talking about PLR products, I am referring to Private Label Rights Products. The cool thing about PLR products is that you can buy the rights to articles, ebooks, graphics, or videos at a low price and simply rebrand the information to make unique information products for your dropshipping business. PLR products are readily available online at stores like THEPLRSTORE.COM. Through buying PLR products, you can create some awesome information products if you are willing to take the time to rebrand the content to make it more engaging for the consumer. 

Two Paths for How to Create Info Products 

When it comes to creating information products, there are two main routes: 

  1. Buying a PLR product from a place like THEPLRSTORE.COM, or 
  2. Taking the time to research and write your own information. 

Either one is a viable option. You will just need to determine which works best for your specific situation. 

At Ecommerce Empire Builders, we love offering information products in the funnels that we build out. To create information products quickly, we used to hire someone on Fiverr or Upwork to create them. However, we’ve recently come across an incredible tool that allows us to create our own high-quality information products in-house. We have found great use out of this paid tool and know you can as well.

Sqribble Will Transform Your Information Products 

Showing how to plug in new content in Sqribble templates

The paid tool I have been using to create info products efficiently in the last few months is called Sqribble. You can get Sqribble for around $67, and it is well worth your investment. Through Sqribble, you can simply load in your PLR products and efficiently generate high-quality PDFs or eBooks within a 20- to 30-minute timeframe. This software is so effective and easy to use that you could even start creating and selling eBooks and information products for others. There is really no reason why you can’t create your own high-quality information products today. The benefits of Sqribble are countless as it adds so much value to every eCommerce endeavor. 

How to Get Started

Screen grab of exploring the different templates on Sqribble

Let’s say you just purchased a PLR product consisting of a few articles of around 600 words. The ability to purchase PLR products is fantastic. The drawback is that they are often long and dull when you first get your hands on them. What I like to do in this situation is to pick out the bullet points of these PLR product articles and place them in a Sqribble template. 

As you create info products, remember that you never want to overwhelm your customer with information. My advice to you is to hand-select the information that you believe will give the customer the most value. Then plug this information into an easily digestible ebook or PDF file. 

The Sqribble templates that are available to you have an incredibly high quality. Using one of these templates will allow you to create a high perceived value ebook or information product in as little as 20-30 minutes. There are hundreds of templates for you to utilize on Sqribble. Just find one that fits with the vibe of your business and just start plugging in your information. If you have a brand or color scheme already with your business, then try to find a template that aligns with your scheme. This will help keep everything nice and consistent in your branding. 

How Long Should Your Info Products Be?

Along with having a good visual appeal, there are some content guidelines you should try to adhere to as you make your information products, too. Keep in mind that the length of your information product or ebook should vary based on your plans for it. 

A good rule of thumb is to stick to around the five-page range when giving the information product as a free bonus item. When you’re going to sell the information product by itself or as an upsell option, aim for the 10-20 page range. Ultimately, using Sqribble has been a game-changer for us here at Ecommerce Empire Builders. I know you can experience the same kind of success with this paid tool, as well. 

Consult With the Pros As You Create Info Products and Build Your Business

dropshipper working on her ecommerce business at home

I hope this information will help you in the process of creating high-quality information products for your dropshipping business. If you feel like you need a little more guidance in setting up your own profitable ecommerce business, then feel free to reach out to us today. At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for our exclusive free webinar today. Be sure to check out our YouTube channel for even more free resources and insights. Remember, your empire starts now! Tagged : / / / /

10 Winning Digital Information Products to Sell Online Now

The main benefit of selling information products is the fact that you only need to produce them once. From there, you can sell them repeatedly without investing extra effort in creating them. The problem is that many people don’t know how to create these products and don’t know which products are the best to sell. Today, let’s dive into some of the best digital information products to sell online and how you can get started.

Use PLR.me to Find Digital Information Products to Sell Online

Before we get into our favorite products, it’s important to know where to find them and how to make them. One of the best places to start your search for these products is PLR.me, where you simply pay a one-time fee to access information products you can sell over and over again. We aren’t affiliated with them, but we love what they offer and definitely recommend this resource.

When shopping on this site, you’ll find many private label right (PLR) products, which means that once you buy them, they’re yours to customize and make unique to your business. The nice thing about PLR.me is that while other stores require you to handle graphic design and other aspects to modify the product and make it look good, most of that is already done when you buy from PLR.me. 

Using PLR.me, you can find the following ten great digital information products to sell online. They’ve available on the platform for you to buy, personalize, and sell right now.

1. The New Year Content PLR Bundle

Screen grab of looking for interactive digital information products

While most of the products in this list will be evergreen and ideal for selling year-round, let’s start with a seasonal product that’s worth selling toward the end of the year. We’re already approaching New Year’s Eve, so this bundle is a great deal if you want to begin preparing for holiday sales. The New Year holiday is a perfect theme for digital information products to sell online. People are developing goals for the new year, including resolutions and workout plans, and they’ll need information to help them get ready for the next year.

Some topics that make this the perfect information product for New Year’s include:

  • How to overcome challenges
  • Setting personal goals
  • Living the best year of your life
  • Developing confidence

These and many other topics included in this bundle are what a lot of people will be looking for as they set new goals for themselves. If you want to target a lot of different niches, this bundle has you covered with a wide variety of blog posts, cheat sheets, worksheets, checklists, and much more.

2. Supercharge Your Blogging — Slide Deck

Blogging is as popular as it’s ever been, but not everybody’s great at it. A lot of people new to or struggling with blogging are actively looking for tips and tricks for managing and ranking their blog, which you can provide with a variety of PLR content.

This slide deck includes a full slideshow presentation, and it’s great for selling if you’re a blog consultant who’s trying to attract new clients. Lead magnets like this that discuss why people should blog (or another relevant topic) can be a great piece to offer prospects and leads, showing what kind of value you can bring to them.

3. The Ultimate Guide to Remote Work — eBook

After the disruption that the COVID-19 pandemic caused when it comes to going to work, many people are making the shift to remote work. As a result, there will be plenty of opportunities to sell in the remote work niche in the near future.

While this particular product is marketed as an ebook (which is one of the most valuable digital information product types), it includes an executive summary and a slide deck to give you some variety. Everything is already formatted and ready to use when you buy it.

4. Parenting & Family 4 PLR Bundle

Another huge niche that’s worth targeting is the parenting and family niche. With so much going on in the world, there’s no shortage of opportunities in this niche. For instance, you could market to parents whose children are shifting to a remote classroom environment and attending school virtually from home. The right information products can help those people who are looking for some guidance in these unusual times.

For just $20, you can get all kinds of products in this bundle that are perfect for the parenting and family niche, including:

  • Articles and blog posts
  • Wallpapers
  • Action guides
  • Checklists
  • Affirmation reflections
  • Worksheets

There’s plenty of flexibility here, with items you can sell, give away as free downloads, and modify to suit your needs.

5. Meditation, Reflection & Journaling 2 PLR Bundle

A lot of people are looking to take some time to improve themselves, especially with the stress of the pandemic and other factors. As such, the self-improvement niche is one of the best to target with digital information products to sell online. 

This bundle features many products, including a variety of affirmation reflections that are particularly helpful in this niche. Other types of content you’ll find in this bundle include:

  • Articles and blog posts
  • Action guides
  • Lead magnets
  • Coaching handouts
  • eBooks

6. Savings, Investing & Real Estate PLR Bundle

Screen grab of real estate PLR products

Yet another incredibly popular niche today is the financial niche. Particularly during these uncertain times, people are looking for ways to save more money and make wiser investment decisions. 

In this bundle, you’ll find plenty of articles and blog posts, action guides, and other content pieces that can be of great value to your audiences. Whether people want to save money, make money, or invest in the real estate market, there’s ample content here to help them.

As a side note, you should always over-deliver when selling these products. This bundle and others can help you achieve this goal. If you can wow your audience and make them wonder why you’re offering them so much at such a good deal, they’ll keep coming back to you. 

7. Self-Improvement 2 PLR Bundle

Again, self-improvement is one of the best niches out there to target, especially with such high levels of stress and uncertainty today. People want to save money, save time, develop better workout routines, improve their state of mind, and take other steps toward self-improvement.

If you’re selling physical self-improvement products in this niche, this bundle can give you a great opportunity to sell some information products that complement the rest of your offerings. In the process, you can maximize the value you bring to your audiences, which makes for more loyal, happy customers.

8. Weight Loss & Fitness PLR Bundle

person reading through a fitness digital information product as they work out

The fitness and weight loss niche demands information content on a regular basis. People who want to optimize their workouts and reach target weight goals are always on the lookout for new worksheets, cheat sheets, action guides, and other content that can help them improve and save more time.

You can easily complement your physical product offerings with this bundle. For example, you can offer some sections of the articles and blog posts as free helpful content in your email lists, which can then tie into the physical products you sell. You can even connect them to other information products you want to sell. Try a strategy like offering a free ebook or another content piece that you can then use to sell a weight loss diary.

9. Career & Job 2 PLR Bundle

Many professionals are constantly looking for new jobs or to further their careers, especially now that many people are either unemployed or feeling less secure than they used to thanks to the pandemic. This bundle comes with plenty of content that can help audiences learn about how to:

  • Launch a new career
  • Find new jobs
  • Experience more success in their careers

10. Dating & Relationships PLR Bundle

Another issue that people are facing is the inability to be social. A growing number of people are looking to feel more connected with people, whether they’re looking to date or simply improve upon their relationships with friends or others. 

Through this PLR bundle, you can offer all kinds of tips and advice that help people build better relationships. You can also easily use this content to work with other similar offerings, such as relationship coaching services.

Use any of these digital information products to sell online goods or services. They can attract new customers and clientele or help you retain existing customers to earn repeat sales. Regardless of what you want to achieve with them, these information products are a great deal and incredibly convenient. To learn more about how to grow your ecommerce empire, sign up for our free Ecommerce Empire Builders Masterclass, which will give you all the resources you need to excel and connect with buyers. Tagged : / / / /

How to Create and Sell Information Products

Information products are incredibly versatile and profitable products that you can sell as standalone items or bundle with your other products. Are you wondering where to get started? Let’s dive into what information products are and how you can create and sell them for maximum profit.

What Are Information Products, And How Can You Sell Them?

An information product is a piece of content that you create. They can be anything, such as a video course, a PDF, an ebook, or even a cheat sheet or template. It’s typically used in one of two ways:

1. You Can Sell the Information Products Directly

The first way to use information products is to sell them. They are considered high-margin because they are not physical products. You only spend time and resources when you first create the content, and then you can sell them over and over again for a very healthy margin.

2. Bundle Information Products for Free With Your Physical Products

The second way information products can be used is to bundle them for free with your physical products. If you’re doing dropshipping with fishing lures, for example, you can bundle in free information products. Information products don’t just enhance the value of your product and establish your expertise. They also create a differentiating factor your competitors don’t have.

The key takeaway is that Information products are very versatile, and there are A LOT of options for creating them. But what does your audience actually want? That’s where the first step comes in: research.

Research What Is Already Selling

screenshot of looking at information products

Check Out Learning Sites Like Udemy

Before you create an information product, you need to research what is already selling. Start by going to a learning site like Udemy and type in a search term for your topic of interest — for example, fly fishing. Then explore the top courses to see what customers are looking for. Your goal is to examine these entries and derive what the common questions and pain points are. That will help you decide how to focus your content.

Look at Shopping Sites Like Amazon

Don’t just stop at Udemy. Amazon is another great source for finding more information. On Amazon, select the ‘Books’ department and then search for ‘fly fishing.’ As you browse the top results, you have another window into what people are interested in reading and learning about. You can use the sources from several of these results as a basis for creating your own content.

Insider Tip: Check Out ‘For Dummies’ Books

The ‘For Dummies’ book results are great because they lay out exactly what people want to know, all nicely organized in the table of contents. These books are valuable because so much market research has gone into them. And you don’t have to buy the book. Just click into it, scroll through the first few pages, and browse the table of contents and pertinent topics.

Other Research Tools: YouTube, Lynda.com and Answer the Public

Search YouTube for tutorials and how-to videos, like ‘How to fly fish for bass.’ Just like with Amazon and Udemy, the search term itself will give you a peek into the keywords that people are using. Lynda.com is LinkedIn’s knowledge-sharing site where you can search for popular course topics. Another valuable resource is Answer the Public, which shows common questions and phrases that people are asking.

Plan Your Content

As you do these searches, you’ll see course and book results, videos, content, and, most importantly, sources. Compile, read, and watch several of the top results. Then create bullet points for the product you want to create.

Do a Quick Deep-Dive on One Topic

Don’t try to cover a dozen topics at once. Instead, pick one topic and go into detail so that you can quickly develop content and get it in front of your customers. For example, you might focus on ‘Best Fly Fishing Rods for Beginners’ and then dive deep on things like what kind of rod to buy, what case to choose, and what line to buy.

Keep Your Content Short

If you’re going to create PDFs, cheat sheets, or ebooks, remember that shorter is better. Avoid creating a 100-page ebook that no one will read. Aim for 10-15 pages instead. This way, you’ll create a product that is not only a quick win but something customers actually want to read. At the other end of the spectrum, you can create a full course. Customers will pay more for these, but they need to contain a lot more content. We recommend that first-time sellers stick with short, easy PDFs or cheat sheets. You can sell them in your funnels and your Shopify stores or even give away for free. You can always develop and sell longer video courses or content further down the road.

Select Your Niche

You might wonder why people would buy your content as opposed to all the other books and courses. The answer lies in niche selection. It’s crucial to go into a niche, whether you’re selling only information products or information products combined with physical products. You want to choose a niche that always has a stream of new people exploring it. That’s why we love hobby niches. Even as some people leave, a new audience is coming in and consuming information.

…And Become an Expert

We always recommend that you know what you are talking about. Don’t create information products about a topic if you’re not willing to create lots of videos about it or talk about it for hours and hours. Here at Empire Builders, we sell ecommerce information products, and as you know, we have 800 videos on it. Our team lives and breathes these topics every day. You don’t need to be as diehard as us, but it’s extremely important that you love what you do. Otherwise, you’re just creating another job for yourself.

Be Original — Don’t Plagiarize

We can’t stress this enough: you should not be stealing the exact content, titles, pictures, or anything that would be plagiarism or infringement of copyright. Not only is that wrong, but you will also get caught and get in trouble. Instead, take the sources from these multiple, top-selling books, courses, and videos, and use them for your research and your work. Steal Like an Artist is an amazing book that describes this. Take the information from these sources and use your understanding, your words, and your style to create your own unique product.

Creating Information Products

screenshot of looking through PLR sites

Now that you’re ready to create your information products, you have a few options.

1. Do It Yourself

It’s not that hard to make a video, a short lesson, or even a full-fledged course, especially if you like the topic. You can even make a Google Drive document and save it as a PDF.

2. Use PLR Websites

PLR (private label rights) sites let you license rights to information products. You purchase the product once, and then you have license rights to resell it. You don’t have to do anything besides brand the content with your logo, and then you can start using it.

One of our favorite PLR sites is plr.me, which has fairly mainstream content. While they may have niche content in big categories like fitness, they won’t have much in fly fishing. Our other favorite is ThePLRStore, which is another large, reputable repository of content that you can buy rights to. Note that these PLRs will generally be just plain text files. It is your job to hire a graphic designer to make them look attractive. Alternatively, you can do it yourself by putting the information into a Google Docs or Google Sheets document.

Getting Your Information Product Ready to Sell

Your next step is to package your information product and make it look attractive to customers. This step can actually make or break your information product’s success. People want that exciting feeling of purchasing and opening a nice-looking product with cover art and other features.

One option is to hire someone using a site like FreeUp, where you can find and hire freelancers to do this work for you. (Go to https://freeup.net/partners/empirebuilder/to get a free $50 coupon as you get started). You give them the PLRs and your sources, tell them your inspiration, and then let them do the work. Yes, it will be a little more expensive upfront because you’re outsourcing. But every subsequent sale after you get past the initial cost of $50-$100 will be all margin. Or, if you bundle it for free with your other products, it might drastically increase your store conversions. 

Another place you should check out is us! Our team at Ecommerce Empire Builder can actually build information products for you. Our services page has everything you need to know about our process as we build professional, high-quality information products to fit your vision.

Marketing and Next Steps to Success

entrepreneur planning her information products on her laptop

When you’ve researched and created your information product, your next step will be marketing that product. We recommend that you reserve your seat now for our upcoming Ecommerce Empire Builders Master Class, where we’ll take a deep dive not only into marketing but into all aspects of creating a profitable ecommerce business. Our exclusive free webinar will give you the tools you need to start your own ecommerce empire!  Tagged : / / / /

5 Best-Selling Digital Products to Sell Online

Creating digital products to sell online is one of the best ecommerce strategies for new businesses because of the profitability. Unlike physical products, you only need to create them once, and then you can make repeat sales with them. Unfortunately, a lot of people neglect to create and sell these products properly. They may overcomplicate things and neglect to take full advantage of these opportunities, only to drop them out of frustration. However, there are plenty of great products out there that are worth the investment.

The following are five of the best-selling digital products to sell online, whether your business is just starting out or you’re looking for new worthwhile digital products to add to your growing inventory. You can sell them repeatedly, or you can even offer them as free giveaways to gain more subscriptions and email leads.

1. Video Courses

close-up of a professional camera as a man starts creating video course content

While video courses can be extremely lucrative, it’s important to keep in mind that they require you to be engaged and truly invested in them. Other digital products to sell online may not demand too much interest or expertise on the seller’s part. But video courses are the exception. If you’re going to teach people about a certain topic, you need to have some knowledge and experience in that niche.

Use YouTube to Begin Your Research

The first step you can take when getting started with video courses is to look on YouTube. Here, you can determine if a niche is actually consuming free video content. The big indicator here is that if people aren’t consuming free content, they’re not likely to spend much money on more premium content down the road. Try to look for videos that get up to a million or more views, which is a good sign that free content is popular in that niche and that many of those viewers will probably buy content from you.

For instance, if you look up poker video courses on YouTube, you’ll find plenty of content that a lot of people consume. Many of those videos easily get up to over a million views. While many videos in the poker niche might not get more than a few hundred, the fact that many other videos approach or reach that million-viewer threshold is indicative of a viable market.

Check Clickbank to See Where People Are Buying Content

There are a couple of places to see where people are buying video content, the first of which is Clickbank. Simply create a free account and search for the topic you want to cover. The nice thing about Clickbank is that they make it obvious which products are selling the best on a daily basis. However, not every niche appears on Clickbank.

Look at Udemy

If you’re not finding your niche on Clickbank, you can also check Udemy. The courses on Udemy may not be the most in-depth, but they can give you some insight as to which niches are the most profitable for selling video content.

You may also find that your niche is popular on one platform but not the other. For instance, when you search for poker videos on Udemy, you’ll get a lot of results, but there are curiously very few results on Clickbank. If anything, identifying these differences can help you identify opportunities to sell that others in that niche aren’t seeing.

2. Templates

Templates are also very profitable digital products to sell online. Many people want something that makes it easy for them to follow and semi-automate certain processes. For example, there is a big market for email templates because businesses and professionals don’t want to have to manually create every email from scratch.

Look for Templates on Google Images

When looking for examples of templates, one of the easiest methods is to simply do a Google Image search. Look for templates in your niche. Some niches will be harder than others, of course. Take our poker niche for example. It’s not the best if you want to sell templates instead of or in addition to video content. Meanwhile, the home and fitness niche has plenty of templates out there for home workouts.

Templates make both profitable products and excellent giveaways to generate more leads and subscribers.

3. E-books

screen grab of researching potential ebook niches on Amazon

E-books and templates are somewhat similar. But, while templates are good for a quick win for customers, e-books require more active investment. People actually have to read them. 

Many people who think of e-books think of them as massive feature-length books of 100 pages or more. But you don’t need to make them anywhere near this length. In fact, a good length for an e-book is around ten pages — or even fewer, if possible. It all depends on your niche; some niches may require longer e-books to cover everything that customers want to know. 

Check Out E-book Examples on Amazon

When looking for examples of e-books in your niche, the best place to go is Amazon. Specifically, look for your topic in the books section.

Selling e-books is likely profitable if you find that a lot of people are buying books in that specific niche. You can look at the most popular topics to cover. Reconceptualize some of the ideas discussed in those books to help you find the most lucrative e-book opportunities.

Use The PLR Store to Find Your E-books

One of the easiest ways to put your e-books together is to visit theplrstore.com. Private label rights (PLR) will give you the right to sell an e-book repeatedly for profit as your own product. You may need to create your own e-books if you aren’t able to find your niche on The PLR Store, but this site can save you a lot of time, money, and effort.

When selling your e-books, remember that it’s best to avoid overwhelming the customer with information. Give them valuable content that they’ll find useful one product at a time.

4. Membership Sites

There are two different types of membership sites that you can run, both of which are ideal digital products to sell online for many niches.

Charge One-Time Fees

You can offer a one-time fee for membership on some sites. For example, you may include a selection of video content on your membership site, for which you would charge a one-time fee to give members access to all video content at once.

Giving Access on a Monthly Basis

It’s also possible to give people monthly access to your website with a subscription. Unlike a membership site with a one-time fee, you can earn more money from long-term subscriptions in turn for providing information to customers on a regular basis. In the process, you’ll be able to gain their trust over time, and they’re likely going to spend more money on your products.

With subscriptions, you can release regular updates featuring video courses, templates, e-books, and more that keep people coming back to you.

5. Coaching and Consulting

woman practicing yoga with a virtual yoga group and instructor

If you’re an expert in something or really enjoy a certain activity and have something to offer to others, you can make that a profitable skill through coaching and consulting. People are always looking for mentors to help them learn more and remain accountable. 

Consider what you can offer to your customers on a weekly basis if you want to focus on these digital products to sell online. You may need to charge anywhere from $100 to thousands of dollars on a monthly basis for this kind of content—it will ultimately depend on the kind of advice or guidance you’re offering.

One great example is the fitness niche. If you’re somebody who stays active and healthy and can spread your knowledge to people trying to get to your level, people are always looking for someone like you to hold them accountable. Spend a few hours with a group of students or mentees, and help them grow and improve. While you may be tempted to give away free consulting, it’s typically best to charge for every course or session, as people spending money on your services are more driven to succeed.

Consult With the Pros at Ecommerce Empire Builders

All of these digital products are great dropshipping opportunities to consider for your business. But just creating these offers and waiting for the digital products to sell online isn’t enough. If you would like to learn more about how to excel as a dropshipper, reserve your seat at the free ecommerce masterclass. You’ll learn how to start selling these and other best-selling products today. You can also find fresh insights and dropshipping strategies on the Ecommerce Empire Builders YouTube channel. Tagged : / / / /