Find Winning Products With These Dropshipping Product Research Tools

Empire builders, you already know that the key to success in the ecommerce industry is selling winning products. This is a simple concept, but how exactly do you go about finding these winning products? Check out all the tools I have used to find myself and my Ecommerce Empire clients extremely profitable dropshipping products below. Don’t just take my word for it. Start using these dropshipping product research tools in your own market research to find profitable ecommerce products and niches today.

Market Research Is What Sets You Apart

There are tons of individuals joining the ecommerce industry every day. What you need to understand is that market research is what separates the success stories from the “could have, would have, should have” stories. There is no magic pill, site, or product when it comes to success in the ecommerce industry. You have to put the work in, and you have to put emerge yourself into market research on the daily if you want to have success within this industry. 

The research tools I’m about to share with you are the tools I use myself in all of my market research efforts. I also recently revealed some of the top-performing products right now. I focus primarily on utilizing free market research tools. It’s all you really need to find winning products. However, I will share some paid market research tools that I have found success with too. 

Free Market and Dropshipping Product Research Tools

Before you go looking for the perfect product or sourcing method, you must make sure there is a market for the products or niche you’re trying to get into. Don’t be the person selling products or breaking into a niche where people aren’t already buying. Your compelling offer and good marketing mean nothing when you’re selling a product that nobody wants. You have to do your research before jumping headfirst into a niche. Search for articles that discuss market trends and utilize the following free tools to determine if a potential product or niche is likely to be profitable or not. 

1. Google Trends 

screenshot of "bread baking" search volume over time on Google

The first free market research tool I recommend using is Google Trends. You can use this tool to find the average search volume of various keywords, phrases, products, or niches. I love using this tool as it gives an excellent insight into the potential that exists within various products or niches. For example, you could look up the average search volume for the phrases “bread baking” or “bread machine.” If these phrases show a strong average search volume, then bread-making products may be a good niche to get into. 

2. Amazon 

After using Google Trends to determine if a niche looks promising, I make my way over to Amazon. Believe it or not, Amazon is one of the best free-market research tools for dropshippers. Amazon gives you access to real market data by showing you what products are selling well in various sales categories. You always have to look at the data because data never lies. 

The first thing I like to do when I get to Amazon is to type in a keyword or product and then put a space after it. This will show you what the most popular searches are regarding this product or niche. For example, if you type in “bread making” and put a space, Amazon will show you the most popular searches with this phrase. This shows you what potential customers are already looking for and gives you insight into potential products you can include within your sales funnel. 

You can use Amazon to discover both physical products and information products you can use to pair with your front end product. Once again, with bread making as your niche, you can find information products like popular bread making books that are selling on Amazon. Look at the table of contents of these popular books and then create a quick, yet beneficial 3-4 page information product that gives the beginner bread maker some tips or tricks. 

Overdelivering is key with first-time customers. You can’t just have a front-end offer. It would be best if you paired your front-end offer with complementary physical and information products that provide added value and incentive to the customer. You have to make your offer both clear and enticing to make the sale.

3. AliExpress 

The final free market research tool I frequently use is AliExpress. After I’ve seen what products are selling well in a potential niche on Amazon, I head on over to AliExpress to discover how I could source these potential products. 

The first thing I do on AliExpress is to look at the current sales volume of potential products. If there are tons of units being sold, I have a winner as there is a clear demand for the product. After I’ve determined the product’s potential, I search AliExpress for complimentary products and order bumps that I can offer with my front-end offer. 

Paid Market Research Tools 

screenshot of Ecomhunt during a video conference

Now, the three free dropshipping product research tools are all you need to have success with your own market research. However, I understand some of you might want something that provides a little more in-depth analysis. 

If you’re going to pay for a market research tool, I recommend getting a subscription to Ecomhunt. I’ve used this site to find some cool products in my various niches. The site gives you access to an in-depth analysis of various products, Facebook ad examples, and YouTube videos of the product being used all in one convenient location. Keep in mind that there is no magic research tool — paid or unpaid. Your success within the industry will be determined by your ability to put in consistent effort.     

Consult With the Pros

man learning dropshipping business tips at home

I’ve set you up with some great market research tools today. So, how will you use these tools to create your own ecommerce empire? If you feel like you’ve hit a plateau in your own ecommerce efforts, we can help you get the ball rolling again. At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. Sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now

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Top 7 At-Home Niches with Profitable Dropshipping Products

As empire builders, you already know the potential that lies within dropshipping. As more people are at home now than ever, home-related niches are exploding in sales right now. Now is the time to capitalize on these types of sales, and we can give you the tools and strategies to make it happen. However, you must do your market research before jumping into any one niche. In marketing and sales, nothing will ever trump research. Start by taking a deeper look at mass markets, niches, and these seven dropshipping areas. Read this quick breakdown and watch our video for an in-depth look at how to explore niches.

Mass Markets and Niches 

screen grab of video discussing mass markets and niches for dropshipping products

The first thing you need to understand in dropshipping is that there are both mass markets and niches. Mass markets encompass all of the niches in the market. Every mass market has a ton of niches to tap into. Niches are where your opportunities as a dropshipper lie. For example, fishing is a mass market. There are a ton of niches within the mass market of fishing, including rods, poles, line, lures, magnets, boxes, bait, bobbers… and the list goes on. You need to tap into these niches when researching what products to sell in your dropshipping business. 

Market Research 

To be successful in dropshipping, you need to put a great deal of effort into market research. Google is the place to start all of your market research. My favorite keyword to use when researching new dropshipping products is the word “hobby.” 

If you type “home hobbies” into Google, a ton of suggestions will automatically pop up. These automatic searches are important to note, as they provide insight into what potential customers are already searching for. This Google search process is just to gather information. 

You want to be on the lookout for products that are:

  • Physical
  • Not brand specific
  • Sellable within a specific niche

It’s important to remember that a good portion of your time in the eCommerce and dropshipping industry will be spent gathering information and conducting market research. You can’t skip this process if you want to find success within the eCommerce industry.

Validate Your Market Research 

Screen grab of well-written product overviews

Once you conduct some market research on potential dropshipping products, it’s time to validate your findings. To validate your market research, head on over to Amazon today. Search for the products you’re thinking about buying on Amazon. You will be able to discover if these products are selling well and what their selling rank is on the site. 

If your potential dropshipping products are performing well on Amazon, then go to Ali Express to check the products’ price and selling rank. 

Remember: competition is good in the market place. You want your potential products to be performing well. This means there is a tremendous amount of opportunity to tap into this specific product and niche. 

Once you find a product that is performing well, all you have to do is get the product cheaper. Then put some information products together to make your offer more enticing compared to your competitions’ listings. 

7 Mass Markets and Niches to Tap Into 

researching niche-specific dropshipping products and prices on AliExpress

There are many mass markets and niches to tap into as a dropshipper. I always suggest that you get into a niche that you like, as it will make your work more enjoyable. 

However, never get into a niche that is not already profitable. Market research is your best friend in the eCommerce industry, and your business will never be successful if you don’t properly research your products and the overall market. 

Here are the top seven mass-market ideas to research during this time to find the right niche for your dropshipping business. 

1. Home 

Home is a huge mass-market industry in the eCommerce industry. There are tons of niches and opportunities to tap into in this specific niche. Think:

  • Cleaning
  • Organizing
  • Games
  • Home improvement
  • Lighting

The possibilities are endless in the home market industry. Start your research, find well-performing dropshipping products in the home goods industry, and you should be well on your way to a seven-figure dropshipping business. 

2. Hobbies

Hobbies are another huge mass-market industry with endless opportunities in the eCommerce world. An excellent place to research hobbies and potential niches is on Wikipedia. Wikipedia breaks down all the major hobbies from inside hobbies to outside hobbies and more. This will give you a good starting point when looking for a good hobby niche and best-selling dropshipping products. 

3. Writing 

Writing is another good industry for dropshippers to look into. There are a lot of niche products within the writing market. From pencil grips to typewriters to premium pens, there is a variety of products to make a profit on in the writing industry. 

4. Garage

The garage is another very profitable area with a lot of opportunities for dropshippers to tap into. Garage lights, for example, are a great niche product to center a dropshipping business around. Think about who you are selling to, like car enthusiasts who love to spend their free time out in the garage tinkering with cars and tools. 

Thinking about what type of person you’re selling to and what products they would be likely to buy is an essential element in your market research. 

5. Health

Health is another mass-market industry that has an endless supply of niches. Think:

  • Free weights
  • Yoga mats
  • General fitness equipment

People are working out from home now more than ever before. This is a great niche market to tap into right now. 

6. Kids 

Parents are always looking for ideas to keep their kids learning and entertained. Kids are a huge mass-market industry with a variety of great niches to capitalize on. Think toys, learning tools, sports equipment, baby supplies, and more. There are so many routes you could go down within this industry. 

7. Garden 

A final promising industry to look into is gardening. There are tons of niches within gardening and a variety of great products to sell. Put in the time and do your research on what tools and supplies are hot right now in the gardening market. Remember, market research will always be your key to success. 

Consult With the Pros

Are you ready to start your own profitable dropshipping business? At Ecommerce Empire Builders, we can help you build, launch, and scale your very own profitable eCommerce business today. We can teach you how to stand out in the market and where the right noise already exists. It’s not enough to have a good idea or product — you have to create a packaging and marketing strategy that creates high perceived value. If you’re ready to take your dropshipping business to the next level,  get started by attending our exclusive free webinar today. 

We will set you up with all the tools you need to be successful in this industry. Don’t forget to check our YouTube channel for more value bombs and insight into the eCommerce industry. 

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