As empire builders, you already know the potential that lies within dropshipping. As more people are at home now than ever, home-related niches are exploding in sales right now. Now is the time to capitalize on these types of sales, and we can give you the tools and strategies to make it happen. However, you must do your market research before jumping into any one niche. In marketing and sales, nothing will ever trump research. Start by taking a deeper look at mass markets, niches, and these seven dropshipping areas. Read this quick breakdown and watch our video for an in-depth look at how to explore niches.
Mass Markets and Niches
The first thing you need to understand in dropshipping is that there are both mass markets and niches. Mass markets encompass all of the niches in the market. Every mass market has a ton of niches to tap into. Niches are where your opportunities as a dropshipper lie. For example, fishing is a mass market. There are a ton of niches within the mass market of fishing, including rods, poles, line, lures, magnets, boxes, bait, bobbers… and the list goes on. You need to tap into these niches when researching what products to sell in your dropshipping business.
To be successful in dropshipping, you need to put a great deal of effort into market research. Google is the place to start all of your market research. My favorite keyword to use when researching new dropshipping products is the word “hobby.”
If you type “home hobbies” into Google, a ton of suggestions will automatically pop up. These automatic searches are important to note, as they provide insight into what potential customers are already searching for. This Google search process is just to gather information.
You want to be on the lookout for products that are:
- Not brand specific
- Sellable within a specific niche
It’s important to remember that a good portion of your time in the eCommerce and dropshipping industry will be spent gathering information and conducting market research. You can’t skip this process if you want to find success within the eCommerce industry.
Validate Your Market Research
Once you conduct some market research on potential dropshipping products, it’s time to validate your findings. To validate your market research, head on over to Amazon today. Search for the products you’re thinking about buying on Amazon. You will be able to discover if these products are selling well and what their selling rank is on the site.
If your potential dropshipping products are performing well on Amazon, then go to Ali Express to check the products’ price and selling rank.
Remember: competition is good in the market place. You want your potential products to be performing well. This means there is a tremendous amount of opportunity to tap into this specific product and niche.
Once you find a product that is performing well, all you have to do is get the product cheaper. Then put some information products together to make your offer more enticing compared to your competitions’ listings.
7 Mass Markets and Niches to Tap Into
There are many mass markets and niches to tap into as a dropshipper. I always suggest that you get into a niche that you like, as it will make your work more enjoyable.
However, never get into a niche that is not already profitable. Market research is your best friend in the eCommerce industry, and your business will never be successful if you don’t properly research your products and the overall market.
Here are the top seven mass-market ideas to research during this time to find the right niche for your dropshipping business.
Home is a huge mass-market industry in the eCommerce industry. There are tons of niches and opportunities to tap into in this specific niche. Think:
- Home improvement
The possibilities are endless in the home market industry. Start your research, find well-performing dropshipping products in the home goods industry, and you should be well on your way to a seven-figure dropshipping business.
Hobbies are another huge mass-market industry with endless opportunities in the eCommerce world. An excellent place to research hobbies and potential niches is on Wikipedia. Wikipedia breaks down all the major hobbies from inside hobbies to outside hobbies and more. This will give you a good starting point when looking for a good hobby niche and best-selling dropshipping products.
Writing is another good industry for dropshippers to look into. There are a lot of niche products within the writing market. From pencil grips to typewriters to premium pens, there is a variety of products to make a profit on in the writing industry.
The garage is another very profitable area with a lot of opportunities for dropshippers to tap into. Garage lights, for example, are a great niche product to center a dropshipping business around. Think about who you are selling to, like car enthusiasts who love to spend their free time out in the garage tinkering with cars and tools.
Thinking about what type of person you’re selling to and what products they would be likely to buy is an essential element in your market research.
Health is another mass-market industry that has an endless supply of niches. Think:
- Free weights
- Yoga mats
- General fitness equipment
People are working out from home now more than ever before. This is a great niche market to tap into right now.
Parents are always looking for ideas to keep their kids learning and entertained. Kids are a huge mass-market industry with a variety of great niches to capitalize on. Think toys, learning tools, sports equipment, baby supplies, and more. There are so many routes you could go down within this industry.
A final promising industry to look into is gardening. There are tons of niches within gardening and a variety of great products to sell. Put in the time and do your research on what tools and supplies are hot right now in the gardening market. Remember, market research will always be your key to success.
Consult With the Pros
Are you ready to start your own profitable dropshipping business? At Ecommerce Empire Builders, we can help you build, launch, and scale your very own profitable eCommerce business today. We can teach you how to stand out in the market and where the right noise already exists. It’s not enough to have a good idea or product — you have to create a packaging and marketing strategy that creates high perceived value. If you’re ready to take your dropshipping business to the next level, get started by attending our exclusive free webinar today.
We will set you up with all the tools you need to be successful in this industry. Don’t forget to check our YouTube channel for more value bombs and insight into the eCommerce industry.