How My Ecommerce Empire Academy Student Made $90,000 With Facebook Ads

We’re always happy to see our students succeed with dropshipping. This is exactly what we saw with Evan Hennessy, an Ecommerce Empire Academy student, as he grew his business from zero to nearly six figures with the help of sales funnels. Evan began with a simple struggling Shopify store and Facebook ad campaign. But after making the switch to sales funnels, he reached that $90,000-per-month mark.

Beginning with Simpler Facebook Ads

Evan got into ecommerce back in 2016 when things were a lot simpler, including Facebook Ads. All those campaigns entailed was placing an image on the right side of people’s feeds to start making money. With some early success, Evan sold his ecommerce business a few months later. Then, he got involved in digital advertising. 

Working for a digital ad agency, Evan started with a Shopify store and relearned Facebook Ads. Around March 2018, he found himself struggling more, as he lost a considerable amount of money through Facebook ads. A year later, he began incorporating some of the practices he learned as an Ecommerce Empire Academy student. He was soon able to increase profitability and work in dropshipping full-time.

Experiencing Gradual Success with Sales Funnels

Evan’s first sales funnel wasn’t a huge success, so he began to tweak it by adding more upsells. What would really help boost his success would be the addition of a continuity piece. This strategy enabled him to reach that $90,000 point as he also tested new products. 

Evan’s revenue comes from two primary sales funnels: one offering “free plush shipping” and another with a discount offer. Both sales funnels are in the same niche and under the same brand. While he’s found it harder to make money with the “free plus shipping” offer and intends to find ways to improve upon this funnel, he has found that continuity has gone a long way in helping him grow. 

With the help of his continuity piece, Evan has been able to bring in about 240 customers who provide regular recurring revenue.

How Continuity Has Worked for Evan

screen grab of Peter Pru and Evan Hennessy talking about continuity and scaling a business

When hooking those subscribers, Evan offers a two-week trial along with a bonus product upfront. This is followed by a $34.95/month subscription, with a conversion rate of around 10 percent. (A 10-percent conversion rate isn’t terrible. But some tweaks could be made here, including upselling the full-price subscription first. This is crucial because some people want to jump right into that subscription from the start. If they say no to that, then we’d recommend a downsell followed by a free trial offer. We rarely use downsells and try to avoid them as much as possible. But in cases like this, they may be appropriate.)

The key element here is the continuity piece, which will help Evan in the long term. He might lose some of those 240 subscribers at some point. But some will still stay with the subscription and provide that regular revenue stream. As he goes on to attract thousands of subscribers, that revenue will only increase as more people commit to the subscription.

How His Deep Discount vs. Free + Shipping Offers Work

Customer excited about shipping options and packages

In his “free plus shipping” offer, Evan typically charges around $10 for one unit with quantity breaks. This translates from around $10 per customer acquisition to $12-15 with upsells, with the understanding that the continuity will help compensate for it. As he scales, his cost-per-acquisition increases. This is what we’d expect to see as dropshipping businesses expand to broader markets or exhaust the ones they’ve been targeting.

At the same time, Evan offers a discount for a product that typically goes for around $40 to $50. He’s also been testing a product that costs around $130. He started his campaigns with cold traffic as he also tests retargeting, but he had yet to scale when we’d talked with him. 

In an effort to grow his business even further, Evan has outsourced some work to an email marketing team and a virtual assistant who works for him 20 hours per week. His email marketing consultancy agency has managed to help bring in almost $5,000. His email list consisted of around 30,000 people when we spoke. He hoped to continue to increase his email marketing campaigns’ profitability.

When it comes to email campaigns, we recommend that every Ecommerce Empire Academy student try to build those email lists through affiliate campaigns. Alternatively, you can rent out the email list or work with joint venture (JV) brokers in the same niche. You can easily build your email lists in these ways without the need to spend a lot more money. Just send more weekly emails in a cross-promotion. However, it’s best to avoid working with a JV broker unless you have an email list of at least 20,000. JV brokers want a massive list that makes it worthwhile for them to promote their products.

Which Funnel Attracts Better Continuity?

What was kind of surprising to us was that Evan saw a 10-percent rate consistently across his sales funnels when it came to continuity. Regardless of what he was doing with his sales funnels, 10 percent was the static number he seemed to be seeing.

Historically, we’ve seen a higher rate with “free plus shipping” offers, with the caveat of a higher turn rate. This is because while you draw in more people with these offers, more people are likely to turn away as a result. These offers are especially popular because they evoke some excitement. Many people who come across that “free plus shipping” deal make more impulse purchases.

One final piece of advice that Evan shared based on his success was that it’s best to look at your business in the long term and focus on building your brand gradually, which is precisely what we encourage. It’s best to avoid trying to make quick, easy wins. Instead, try to build on opportunities that will garner long-lasting success.

Learn From the Pros as an Ecommerce Empire Academy Student

Ecommerce Empire Academy student working on his dropshipping business

We’re excited to see Evan make it past the $100,000 threshold. We’re also happy to see others like him experience that kind of success through the use of sales funnels. Do you want to learn more about how to use sales funnels to build a successful 6- or even 7-figure dropshipping business? Then reserve your seat at our free Ecommerce Empire Builders master class today or become an Ecommerce Empire Academy student. Tagged : / / / / /

How My Ecommerce Empire Builders Student Earned $100,000 and Sold His Business

Do you want to see just how successful you can be as a dropshipper with well-utilized sales funnels? Here is another success story from an Ecommerce Empire Builders student to help showcase the effectiveness of these strategies. Meet Mike Filev, who began with a simple Shopify store and a viral ad video. He learned how to use sales funnels to his advantage, leading him to make $100,000 on a single product before successfully selling his dropshipping business.

Beginning With a Single Product and a Simple Store

Mike didn’t have a long, storied background in ecommerce. In fact, he planned on going into electrical engineering after college. However, his plans would soon change as he sought to earn more money and find his true passion. He didn’t care much for engineering, and the cost of living in downtown Toronto with his family was placing even more pressure on him to earn a better living.

Looking for a new outlet to channel his creativity, Mike eventually turned to ecommerce and quickly found some success selling one product early on: a seat belt for dogs. At the time, Mike merely had a Shopify store to help him sell his products, but he was able to bring a lot of attention to this one via an effective video ad. That ad was effective because it showed (using fake dogs, of course) what would happen if a pet owner neglected to use the seat belt in the event of an accident, and it helped increase sales. It also made Mike realize the potential that he could achieve with a more profitable strategy.

The Problem With Relying on Shopify Alone

screen grab of conversation about Shopify between Peter Pru and Mike Filev

Despite the popularity of his dog seat belt product and his ad, Mike found that he simply wasn’t able to make any one-click upsells on his product. It didn’t help that Shopify was compatible with a solitary app that took forever to install and setup. Upon discovering the power of sales funnels through a brief course in Shopify, Mike began to research their effectiveness. This led him to me, Peter Pru, and becoming an Ecommerce Empire Builders student.

Learning About the Value of Upsells and Sales Funnels as an Ecommerce Empire Builders Student

As he began to learn more about providing value to customers and inspiring more upsells, he decided to offer a harness that offered more neck support for dogs using his seat belts. Focusing on these harnesses, he started seeing an increase in sales and went from around zero percent net profit to around 20-30 percent consistently. Around that time, Mike saw his first thousand-dollar day of net profits. 

Mike saw the possibilities of using sales funnels and upsells to help boost sales significantly. But he was still somewhat disappointed with the overall performance of that single store. By the time he had made around $20,000 with the store, the cost of living was catching up to him, and he needed to find a more lucrative opportunity. Luckily, his first store had become a considerable success, and he had a valuable Instagram page for it that performed impressively — both of which could serve as assets for others.

From Selling Products to Selling Dropshipping Businesses

Mike wasn’t happy enough with how his first store was performing to keep it going. But he found that others were interested in acquiring these types of businesses. Understanding that the Shopify store he had been running had potential for someone else, he was able to sell it for $10,000, which got the ball rolling for him. From there, he sold his dog seat belt business as he looked for his next dropshipping opportunity.

What the Process Entailed

In the event someone came along who was interested in purchasing Mike’s dog seat belt store and sales funnels, Mike had recognized several assets going for him that would appeal to the investor.

First, Mike had set up an efficient landing page modeled after our own. It consisted of a header, image, and button that offered a free seat belt. This landing page had managed to achieve an opt-in rate of around 50-70 percent, depending on the traffic source. This translated to a total of around 47,000 email leads. All of the leads fell into the target market for that product. Also, some of the top brands out there like Petco are willing to buy a single lead for $1.60 or more. So Mike realized he was sitting on an ecommerce goldmine.

To help sell his business, Mike approached the effort in much the same way he would with selling products. He offered a bundle in an appealing package that would entice the buyer. He listed all the assets that his business had accumulated, including:

  • $100,000 in sales within a period of five or six months
  • 20 percent net profits plus expenses
  • A massive email list worth approximately $70,000 on its own

With this offer, Mike put the store up for sale on Flippa for $50,000. The sales price was based on a calculation of twice the net profits his business earned annually. Based on what he learned, he could have actually sold this business for much more. But that’s just part of the learning process when it comes to ecommerce experience.

Focusing on a Different Niche for Better Opportunities

business owner replicating her store to scale profits

While Mike experienced some success with the dog seat belt store, he recognized that this opportunity was too limited. He was selling to a highly specific niche of people, and the product would attract mostly impulse buys. After selling this business, he turned to a much more promising opportunity of selling weight loss products.

The demographic he was selling to at this point included women who were interested in losing weight. This was a much wider demographic than his previous niche. Another advantage of selling to this audience was the number of offers that you can utilize when selling weight loss products, especially through affiliate marketing.

To attract more leads, Mike also created a landing page in his sales funnels that asked for opt-ins via Facebook Messenger. He found that people were much more likely to choose this method over email because they didn’t worry about spam. 

(As a side note here, we definitely recommend that you try multiple lead generation outlets; test with channels like Facebook Messenger, and request an email in your offer. Then see which campaign performs better while doubling your assets in the process. Also, an email list is uniquely yours. Channels like Facebook Messenger still fall under the property of other companies, which can complicate the process of selling.)

Mike hasn’t decided to sell this store quite yet. But he is keeping the idea in mind as the business continues to grow. At the same time, Mike is experiencing more success and happiness as a result of his efforts. He’s living it up in Miami as he keeps his eye out for the next big opportunity.

Become an Ecommerce Empire Builders Student to Streamline Your Own Success

man selling his ecommerce business

We love success stories like Mike’s that remind us precisely of why we’re doing what we’re doing. Do you want to experience the kind of success that Mike has? Then sign up for the free Ecommerce Empire Builders Master Class. You can become an Ecommerce Empire Builders student and learn all about how to begin your dropshipping business. You can also pick up key tips and insights on my YouTube channel. Tagged : / / / /

What One Billion-Dollar Business Did to Maximize LTV

If you’re looking for a winning strategy to implement in your dropshipping business, there are certain lessons to be learned from some of the giants in the ecommerce industry. Here we’re going to look at what a billion-dollar business did to excel and how you can some of these strategies to maximize LTV. Specifically, the business we’ll be examining is GoDaddy.

Some might question how a prominent brand in an unrelated business can help their dropshipping store excel. But the fact is that the principles behind these businesses are essentially the same as any company that sells online, whether a small single-product Shopify store or a corporate giant.

What GoDaddy Does Right

One of the reasons GoDaddy is a favorite example of an online business is the fact that they hit on every single note perfectly. Their process is exceptional when covering everything that they need to maximize LTV, including:

  • Reoccurring purchases
  • Order bumps
  • Upsells

There isn’t a clearly identifiable weakness in GoDaddy’s strategy, and automatically upselling customers is how they stay profitable.

The biggest takeaway that we want for you to gain from GoDaddy is that they are willing to lose money to sell domains. The fact is that GoDaddy actually loses money with every domain sale they make. However, they make all of that money back in many ways, which we’ll cover here.

GoDaddy’s Winning Approach to Product Pages

Let’s use an example to illustrate what all GoDaddy does well. Searching for a domain like “empirestartsnow.com,” which is available, leads us to a product page telling us that this domain will cost us $11.99 for the first year. 

From here, we can see their understanding of the sales process at work.

The Inclusion of a Smart Order Bump

Screen grab of GoDaddy upsell analysis

Below the price on the page, GoDaddy includes an order bump. It offers a discount on the domain “empirestartsnow.us” for one dollar. GoDaddy knows that not a lot of people will be likely to follow through on that order bump. But they still have a chance of making a profit on at least one in every ten orders. The order bump further clarifies that the customer gets the domain for $1 for the first year if they sign on for a two-year subscription, and for the second year, they’ll pay $20.

This illustrates how GoDaddy has probably learned that the average customer stays with them for at least two years after buying a domain. If they can encourage the customer to stay with them, GoDaddy will profit in the long run and maximize the lifetime value (LTV) of that customer.

Pushing Additional Offers

In addition to the subtle order bump, GoDaddy’s page features another offer just below it. This second point encourages customers to purchase three additional domains (e.g., .NET, .ORG) for $19.99, saving them 69%. 

Again, this may look like they’re basically throwing money away, and a majority of customers may not make these purchases. But GoDaddy is more likely to profit over a longer stretch than they would without these offers.

Giving Customers Even More Choices to Look Through

Below those offers, GoDaddy further encourages more purchases, and this is a great strategy for increasing the value of every sale. They do so by listing a bunch of other domains for sale. Some are as cheap as a few dollars, and others are as expensive as $21,000. These may not attract many additional sales, but all of these offers maximize LTV.

A Shopping Cart That Adds More Offers

Once we hit that “add to cart” button for “empirestartsnow.com,” we’re taken to a cart page that’s another example of top-notch design.

Utilizing Post-Purchase Upsells

Screen grab of GoDaddy automatic upsell analysis with pre-checked options

The page is rich with post-purchase upsells that perfectly complement those pre-purchase upsells on the product page. Those post-purchase upsells reward customers after they make a purchase, which further inspires them to buy the product.

These post-purchase upsells include privacy protection for $9.99 and a package that includes both privacy and security for $14.99. The first offer is automatically checked to highlight it. Below these offers, they have “Start your website for FREE” automatically checked, too. It offers the chance for customers to host their website for free right from GoDaddy. This latter offer can help keep customers loyal to GoDaddy and subsequently increase their chances of making repeat purchases.

Customers can also choose to create a support email that’s connected to the domain.

A Highly Profitable Checkout Page

After selecting the various offers on that shopping cart page, customers are then taken to the shopping cart page to finalize their purchase.

Here, customers may be thrown off by the final price at the top. Instead of the $11.99 price advertised for “empirestartsnow.com,” the price now says $21.99. But the page is quick to clarify that this is the price for two years. Customers must choose “1 year” from the dropdown below if they want that initial price. 

They also offer a quantity break with a small discount if customers choose to buy the domain for three years or longer. This illustrates how important it is to offer quantity break discounts at the point of sale (POS) to maximize LTV and profits. This is a practice we always encourage if you want to boost sales significantly. 

At the same time, the rest of the page is very simple and neat. It encourages the customer to follow through on their purchase without simply abandoning the cart. 

We’d like to take note of how GoDaddy makes use of that auto-select of the two-year option. This is something we practice at Ecommerce Empire Builders. We also encourage the use of best-seller highlights and quantity break discounts on our order forms. Implementing this strategy here alone can make a customer worth more than a day’s worth of ad spend.

Below these quantity break discounts, GoDaddy also includes an order bump to easily add domain privacy for $5.99 per year with one click. 

Use GoDaddy’s Strategies to Your Advantage to Maximize LTV

happy customer purchasing add-ons and upsells

As you can see, GoDaddy certainly seems to know what it’s doing to attract customers and maximize profits. While GoDaddy might lose money with domain sales, all of these pre- and post-purchase upsells, along with other order bumps and quantity break discounts, go a long way in helping GoDaddy remain on top of its game. Applying these strategies to your dropshipping business can be invaluable in helping you grow and maximize LTV.

To find out more about how to build a leading dropshipping business, check out our free Ecommerce Empire Builders Master Class. This webinar will show you how to create a dropshipping business with ease and maximize profits like GoDaddy and other billion-dollar companies. Tagged : / / / /

How to Convert a Shopify Store Into a Clickfunnels Sales Funnel

Empire builders, have you been struggling to make sales on your Shopify store? You know you have a winning product or idea, but you just haven’t been able to capitalize on it quite yet. Alternatively, maybe you’re not struggling, but still want to find a way to increase and optimize your monthly sales. If either of these scenarios sounds like you and your business, I have some exciting news for you! The simple key to optimizing your ecommerce business and obtaining more monthly sales is to convert your Shopify store into a Clickfunnels sales funnel. Read on to learn more about sales funnel optimization and how you can easily convert a Shopify store into a more profitable sales funnel today. 

Why You Need to Convert Your Shopify Store Into A Sales Funnel

a couple seeing an engaging product offer on a sales funnel

I’ve been banging on about the importance of utilizing a sales funnel in your ecommerce endeavors, but don’t just take my word for it. Numbers and data are the bread and butter of any successful business. The numbers simply speak for themselves when it comes to the benefits of using a sales funnel. 

The average Shopify store converts at less than 1%. This means that, out of 100 people that visit your store, only one is likely to buy from you. The bottom line is that this is a terrible way to run a business. In comparison, a Clickfunnels sales funnel converts at over 13%. These numbers alone give you a much better chance of creating a profitable ecommerce business. 

If you love Shopify, that’s great. You can keep utilizing the platform. But I have seen firsthand how integrating the Shopify and Clickfunnels platforms generate massive results. You take your winning products that are already selling well on your Shopify store, plug them into a sales funnel, and generate huge profits. 

I recently did a case study of this concept after stumbling across a Shopify ad on YouTube that had over 13 million views. The product was a simple magnetic phone adapter, but the dropshipper had created a great ad for the product. I clicked on the ad and was taken to a typical Shopify store with too much white space, predictable countdown timers, and generally poorly formatted pages. Utilizing a sales funnel will let you overcome these predictable Shopify store mistakes. This article explains more of the different options you have with Shopify vs. Clickfunnels.

How to Convert a Shopify Store and Make a Profitable Funnel 

Now don’t get me wrong. The owner of the Shopify store in this case study is killing it with this product. However, they could be raking in even more profits if they convert their Shopify store and showcase their already winning product through a sales funnel. The problem with Shopify stores is that they present too many options to the customer, leaving them feeling overwhelmed and more likely to leave the page before making a purchase. A sales funnel lets you make the offer very clear to your potential customer. It also allows you to essentially hold their hand through the buying process. 

In my case study, I took this winning magnetic phone adapter product and built a sales funnel for it. The key to creating profitable sales funnels is to build a funnel that looks like the traditional online store but removes all the distractions

Typical distractions on a Shopify store are links to multiple products or outside sources before the customer has even committed to an initial purchase. 

The basic sales funnel I created and that you can use to optimize sales on your winning products is a three-page, add-to-cart type funnel. The three pages in this funnel are the squeeze page, the order form page, and the order confirmation page.

The Key Steps to Setting Up a Killer Squeeze Page  

screen grab showing the start of how to design an appealing sales funnel page

Now, when you first convert a Shopify store into a sales funnel, the squeeze page is the most important element of the entire funnel. The squeeze page is where potential customers land after clicking on your ad. Here, you need to wow customers with your offer — give them a solid reason to buy from you and not Walmart or Amazon. To have a killer squeeze page that generates real results, you need to incorporate four basic elements. These four elements are an exciting offer, a good logo, appealing images, and an opt-in button.  

1. An Exciting Offer 

Customers come to your page for the offer, so you need to make it a good one. The offer needs to be enticing on the squeeze page, and the description on the page needs to be exciting. For this product, something like, “THE LAST CHARGER YOU WILL EVER NEED,” should work well as an exciting initial description. You can give a more detailed description on the squeeze page, too, but remember not to overwhelm the customer with a ton of information. Overwhelming customers makes them more likely to leave the page before opting in or making a purchase.

2. A Good Logo 

Having a good logo is a must on a sales funnel. This logo gives your page legitimacy and makes it look more like the traditional online store. However, don’t put too much time into curating the perfect logo, as it’s not what customers care about once they land on your page.

3. Appealing Images 

Using high-quality and appealing images is another crucial element in creating a killer squeeze page. It’s ideal to have 2-3 high-quality images on your squeeze page. Try to avoid white background images as they seem to make the product less exciting. 

4. Opt-In Button 

Finally, you need to incorporate the opt-in button into your squeeze page. Ultimately, the opt-in button is the most important element of the entire page. For my opt-in button, it read, “Add to Cart for 50% Off.” This is the button that customers click before being taken to the order form. 

You can also make it so that clicking this button prompts a pop-up to appear. This pop-up will require customers to provide their email address before moving on to the order form. Collecting this email before a purchase doesn’t just allow you to build up your email list. It also allows you to retarget customers who left the page before making the purchase. This is an element that Shopify simply lacks.

Consult With the Pros 

woman taking notes as she learns about dropshipping

If you’re ready to take your ecommerce store to the next level, you need to start integrating sales funnels into your business model. If you want to know more about how sales funnels can help optimize your ecommerce endeavors, feel free to reach out to us today. 

At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now.  Tagged : / / / /

The Ultimate Dropshipping Case Study: Launching a $100/Day Business Within 5 Days

One common issue among dropshippers is the tendency to overanalyze and overthink the startup process. Oftentimes, people want to get everything perfect before launching their dropshipping business. But it’s important to get something out there as soon as possible to help you grow. In this ultimate dropshipping case study, we’ll look at one business we helped go from nothing to earning around $135 per day within five days. 

We’ll also discuss how that success came from launching early, measuring the data, and optimizing accordingly to improve performance. In this article, you’ll learn what takeaways from this ultimate dropshipping case study you can apply to your business to help you flourish.

Day 1

screen grab of the purchasing data from day one in the ultimate dropshipping case study

For one of our clients, we started off on day one of their business with $32.94 worth of sales, which we were able to analyze through the client’s Clickfunnels sales funnel. You can learn more about how to use a five-page sales funnel template, too.

This is the sales funnel process we began with:

1. Squeeze Pages

At the beginning of each sales funnel, the customer is taken to a squeeze page, which is primarily intended to grab the person’s email address. This email address can later be used as an asset to help follow up with promotional emails and remarketing campaigns. Long email lists can help you earn a lot more money in the long run, and your sales funnels will be the key to building them.

2. Order Bumps

It’s also important to give the customer an order bump. This is essentially a small add-on item to the customer’s shopping list that the customer will be willing to add to their order. Having an order bump can further boost the value of each customer order.

3. Upsell Pages

In addition to the squeeze page and the order bump, you can also use upsell pages, or one-time offers (OTOs), to further increase the value of each purchase. Encouraging customers to buy additional items for less is a good way to increase customer satisfaction. For the first OTO, we offered more of the same product. For the second OTO, we offered less of the same product, and the third was a monthly subscription. 

A monthly subscription is one of the most powerful assets for your business. If you can get people to commit to a regular subscription, this means regular recurring revenue for you. Whether it’s for a service or a subscription box with different product variations, you can establish consistent income with a good subscription program.

4. Quantity Breaks

Through our client’s Facebook ads, we were able to draw in some cold traffic to our sales funnel. On day one, we attracted two visitors, and the average cart value for the day was $16.47. While one customer chose to buy two of the promoted product, the other customer chose to purchase four. This example alone shows how powerful quantity breaks can be when selling a product. If you clearly show how much customers can save by purchasing two, four, six, eight, or even bigger quantities of a product, they’ll be far more likely to make bigger purchases.

5. What to Keep in Mind About Facebook Ads

screen grab of Facebook ad analytics to show the impact of consistent campaigns

When it came to the ad campaigns, we spent around $29.57. So, given the total revenue, we basically broke even for the day. Keep in mind that breaking even on cold traffic is a good thing, as it means that you can essentially get customers for free and, if they’re satisfied, they’re likely to spend more and become repeat customers. Just starting out with Facebook ads, your campaigns won’t be profitable right away. But with enough time, ads can be well worth the investment.

If you can make your average cart value equal to or higher than your cost per purchase, you’re on your way to success.

Day 2

On day two, we made the same as day one at $32.94, with an average cart value of $16.47. In fact, the data in our sales funnel was the same: there were two customers, one buying two of the product and the other buying four. 

The ad data revealed that our Facebook ads led to one of the customer acquisitions, and again, we broke even. For just two days, this didn’t look bad to us, so we saw no need to change anything yet. We recommend that you also avoid taking any action with your ads and experimenting until a few days have passed. By waiting, you can get a better idea of how well your efforts are performing and determine where to go from there.

Day 3

On day three, things didn’t go quite as well, with only one customer coming in who made a single purchase of two of the promoted item. The total revenue was $12.97. 

At this point, we decided to shut off one ad that wasn’t performing well and launch another. After three days of running our campaigns, we felt this was an appropriate change to make.

Day 4

man looking at his watch as he waits to change his ad campaign strategies

Day four saw some improvement with a total of $72.88 worth of sales, and an average cart value of $18.22. We drew in four customers. One bought a single unit, while two bought four items, and the fourth bought a quantity of six. None of our upsells had seen any action yet, but it was still a good day.

Again, we spent around $30 on ads, and our new campaign worked well along with the others. And because of the minimal amount of change to our campaign, we were able to see some profits. We can’t stress enough that it’s best to wait until your campaigns have had a chance to work before making changes. If we had made too many changes too soon, we may not have seen these profits.

Day 5

By day five, we had broken $130 dollars. Our total revenue was $135.79, with an average cart value of $27.16. We brought in five customers, one of whom purchased one item. The same day, two customers purchased four items, another two purchased eight, and, perhaps most excitingly, we successfully upsold one!

Compare this to when we were somewhat worried about our upsell page performance on days two through four. If we had made any changes then, we may not have seen this success by day five.

Another positive on day five was that we attracted 21 opt-ins who submitted their email addresses. While only five actually made a purchase, our email campaigns were ready to go and help bring those people back to buy at a later date.

Don’t Underestimate the Power of Quantity Breaks

One of the biggest takeaways in this ultimate dropshipping case study is the importance of quantity breaks. Considering many of our profits came from customers buying two or more of the promoted item, you can see how profitable quantity breaks can be. People want to save as much as possible, so if you can provide quantity break discounts, you’ll ultimately drive more sales.

We would also like to further emphasize the importance of upsells. We may have only seen one on day five, but that means more profit and could lead to future upsells. Don’t be discouraged if your upsells aren’t performing well within the first couple of days. Give them some time like the rest of your campaign.

With these practices, we were able to help our client earn over $135 within a week. Just imagine how your business can perform in the long term if you practice the same strategies from this ultimate dropshipping case study.

Consult With the Pros

Do you want to learn more about how to build a reliable and efficient sales funnel for your dropshipping business? Reserve your seat at the Ecommerce Empire Builders free ecommerce masterclass today. Tagged : / / / / /

Generate $300 a Day With a Five-Page Dropshipping Funnel

Empire builders, are you ready to take your ecommerce business to the next level? Today, I’m going to let you on all the best-kept secrets of building profitable dropshipping funnels. Through our Business in a Box program, I recently created a five-page dropshipping funnel that went from $0 to $100 in sales on its very first day. Within five days, this same funnel was generating over $300 in sales each day. Read on to learn how you can create your own profitable dropshipping funnel in 2020. 

5 Steps to Creating a Profitable Dropshipping Store 

You’ve seen others find success in the ecommerce industry, and you want to experience that same type of success for yourself. By following the five steps below, you will be well on your way to generating over $300 a day with your own dropshipping funnel in 2020.

1. Find a Passion Niche 

The first step in creating a profitable dropshipping store in 2020 is to select a passion niche. People put money into their passions, so you need to find a niche that many people have already been doing and will continue to do. If you’re having trouble coming up with an idea, head on over to Wikipedia and search hobbies. This search will generate a list of thousands of hobbies that people have historically enjoyed. 

I recommend choosing a hobby that you enjoy, as well. By no means do you have to choose a hobby that you are passionate about yourself. However, building and growing your business will be a lot more enjoyable if you enjoy the niche you’re going into.  

2. Create an Irresistible Offer

After choosing a niche for your dropshipping store, it’s time to come up with an irresistible offer. Your offer is actually the most important part of your entire business. Your offer has to be compelling and enticing. Customers need a reason to buy from you instead of from Amazon or Walmart. The offer will always be the most crucial piece of the pie when it comes to creating a profitable dropshipping store. 

To make an enticing offer, I like to pair one physical product with two digital products. This strategy is a way to set yourself apart from the competition. Without implementing this strategy, you’re just competing on price. Competing on price is simply just a race to the bottom. You have to give your customer something enticing other than just a product available at the lowest price possible. 

3.  Build Out Your Five-Page Dropshipping Funnel 

After coming up with an irresistible offer, it’s time to build out your funnel. At Ecommerce Empire Builders, we build all of our dropshipping funnels through the ClickFunnels software. We have found great success for ourselves and our clients with this platform and recommend that you use it, as well. 

On ClickFunnels, there are a ton of different funnel option templates to choose from or build from scratch. On the funnel that generated over $300 a day in just five days, we used a simple five-page dropshipping funnel

First Page — Front End Offer 

screen grab of explaining why collecting emails is an essential part of the five-page dropshipping funnel

The first page of your funnel is where your front end offer is displayed. Your front end offer is what you focus your ads on. This is also the page where you collect emails of the customers to build your email list. This step is crucial for capitalizing on your leads.

Second Page — Order Bump 

The second page of the funnel is an order bump option. This is where you present the customer with the opportunity to buy more of the front end offer. 

Third Page — Upsell Offer #1 

The third page of the funnel is where you present your first upsell offer. This is where you offer customers the opportunity to buy a premium product related to your front end offer. 

Fourth Page -Upsell Offer #2 

The fourth page of the funnel is exactly the same as the third page of the funnel. You are simply offering another product as an upsell offer that is somehow related to the front end offer. 

Fifth Page — Subscription Offer 

The fifth page of the funnel is where you try to entice customers to opt-in to a subscription service that relates to the front end offer. 

Everyone in the ecommerce industry needs to be offering these order bumps and upsell offers on their funnels. They are easy ways to increase the average cart values of your customers. You are doing yourself and your business a disservice when you neglect this aspect of your funnel. 

4. Drive Traffic to the Funnel

baking hobbyist looking at ads on her phone

After your funnel is built out, you need to start driving traffic to your funnel. Everything up until now has been the “easy” part of creating a profitable dropshipping store. Driving traffic to your funnel will be where the real challenges come into play. 

Running Facebook ads is the simplest way to go when trying to drive traffic to your store, but you can use Instagram influencers, too (and I show you how to do it here). You will need to do tons of market research to get this element of the funnel just right. We typically like to spend between $20 to $30 a day on our initial Facebook ads. With these initial ads, we try to run three different ad sets for seven days. It would be best if you had a variation in your ads — variety will ultimately attract customers. Success won’t happen overnight, so be patient with running your ads. 

5. Interpret Funnel Data 

As you’re running your first ad set for those initial seven days, collect as much data as possible. Take note of your average cart value and opt-in rates. You can then use this data to make micro tweaks in your funnel to optimize it to its full potential. Continually collecting and interpreting your funnel data will enable you to make the right tweaks to make your five-page dropshipping funnel as profitable as possible. 

Consult With the Pros

screen grab of a case study's revenue over time

I’ve dropped a lot of knowledge on you today, and I hope you can use some of it as you strive to build your own profitable dropshipping funnel in 2020. If you want some more guidance in your funnel building process, feel free to reach out to our team. At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now.  Tagged : / / / /

Learn How One of Our Ecommerce Empire Academy Students Generated $100,000 in Just One Month of Sales

Empire builders, are you ready to absorb some insider secrets of the ecommerce industry? I sat down with an Austin Eckman, one of our Ecommerce Empire Academy students. I asked him what his secret to success has been with creating profitable ecommerce dropshipping businesses. Austin was able to generate $109,000 from his sales funnel in just a month’s time and has graciously let us in on his winning formula to success below. 

Getting Started in Ecommerce 

Austin started his first ecommerce endeavor in November 2017. He launched his first store using Shopify and did pretty well. In the first two months with his Shopify store, Austin generated $10,000 in sales. He had a 9% conversion rate, which is extremely impressive for a Shopify store. However, after about three months, the traffic and sales started to taper off significantly. 

After his first ecommerce endeavor fizzled out, Austin went back to focusing on his original career of website consulting, as he is a web designer by trade. It wasn’t until a year later, in November 2018, that Austin decided to give ecommerce another shot after being inspired by Ecommerce Empire Builders YouTube videos. 

After watching Ecommerce Empire Builders on YouTube, Austin decided to give the ClickFunnels platform a try. Austin has found a ton of success through utilizing ClickFunnels and has achieved a 33% conversion rate on his order form. After generating over $100,000 in sales in just a month’s time, Austin has not looked back.

Choosing a Profitable Niche 

During my interview with Austin, I asked him how he went about choosing a profitable niche. Austin told me that he dove into his passion when it came to choosing a niche for his ecommerce business. I was thrilled with Austin’s response, as I encourage all of my Ecommerce Empire Academy students to go into a niche that they are genuinely passionate about. Being passionate about your business makes it so much more enjoyable. 

Austin advises everyone getting into the ecommerce industry to choose a niche that they are passionate and knowledgeable about. He has seen how his passion and knowledge about his niche has given him an advantage over his competitors. Because Austin truly understands the products within his niche, he can see problems that exist within the space and come up with product solutions to these problems. This first-hand knowledge also allows Austin to create well-rounded offers that customers simply can’t pass up. 

How to Pick the Right Product Niche

woman working on her ecommerce dropshipping business that sells dog products

My advice is to pick a niche you’re passionate about and figure out how you can provide value to your customer through a physical or digital product within the space. Austin is an entrepreneur who understands that you have to really understand the psychology behind why a customer wants your product and then fulfill that “why” through an exceptional offer. 

Every product out there, no matter how small, solves some sort of problem for a person. Austin likes to solve customers’ “why”s through an offer that combines both a physical and digital product. Austin’s strategy for getting digital information products is through working with content creators. Austin has actually paid creators on Udemy to produce information products that teach customers how to use the physical products that he sells. 

Ultimately, combining a physical and digital product together in your offer is a great way to set yourself apart from competitors. To be successful in the ecommerce industry, you have to create exceptional offers. You have to give customers a significant reason to buy from you rather than from Amazon or Walmart.  

Advice for Ecommerce Empire Academy Students and New Ecommerce Entrepreneurs 

screenshot of Austin Eckman emphasizing the importance of reading

Towards the end of our interview, I asked Austin what his advice would be for those just getting into the ecommerce industry. Austin’s first piece of advice is to keep your ecommerce business simple. The most profitable funnels are the ones that keep the buying process simple and easy to follow. Austin created his first funnel from our Ecommerce Empire Builders sticker template. This template is a straightforward funnel that allows us to:

  • Hold the hand of our customers.
  • Walk them through the buying process.
  • Provide an overall excellent customer experience. 

The second piece of advice Austin has for newbies in the ecommerce space is to be passionate about the products that you are trying to sell. If there’s no passion behind your business, it won’t be sustainable. It doesn’t matter what your passion is. Within every niche, there is a way to frame an offer that provides value to the customer. You just have to be willing to put the time and effort into your market research to create a winning offer. 

Tip: Build Reading Into Your Schedule

man reading books about ecommerce and dropshipping

Austin’s final piece of advice is to invest a ton of time into understanding buyers’ psychology. He suggests that all ecommerce entrepreneurs dive deep into books on the subject and read every day. 

I couldn’t agree more with this piece of advice. I truly believe that reading has become a lost art. If you’re looking for a mentor in this space, then there is no easier way to find one than through a book. If you’ve been struggling to figure out the why behind your business, a great book to invest in is Expert Secrets by Russell Brunson.  The book provides key insights into choosing a profitable niche. It also explains how to market your products in ways that are proven to generate sales.

Consult With the Pros and Join Our Ecommerce Empire Academy Students Today

Austin presented some useful nuggets of information for Ecommerce Empire Academy students and new ecommerce dropshippers. It’s my hope that you will be able to take this information and implement it into your own ecommerce sales funnel. Do you feel like you need a little more guidance in setting up your own profitable ecommerce business? If so, then feel free to reach out. We can help our Ecommerce Empire Acamdey students build, launch, and scale a profitable dropshipping business.

To get the ball rolling, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now.  Tagged : / / / / / /

Ecommerce Empire Builders Review: A 15-Year-Old’s Journey to Ecommerce Success

Empire builders, have you been wondering how to take your ecommerce dropshipping business to the next level? Well, the secret to success all stems from having the right mindset. While he’s only walked this Earth for the past 15 years, Tennessee Cox has already developed the mentality you need to succeed in the ecommerce industry. At just 15 years of age, Tennessee has already become one of our 50k a month students at Ecommerce Empire Builders, and I recently spoke with him during an Ecommerce Empire Builders review. 

His mindset is incredible. No matter where you are in your own Clickfunnels dropshipping endeavors, you can learn something from this kid. I have been blown away by him and his story, and I think you will be, too. Check out everything Tennessee had to share about his ecommerce journey below. 

Getting Started in Ecommerce Dropshipping 

When I sat down with Tennessee, I asked him how he started his ecommerce dropshipping journey. Tennessee’s story is definitely not traditional. He told me that he actually started his first ecommerce store during the summer between his sixth and seventh grade school years. 

Tennessee has always had an appreciation for the finer things in life. In middle school, he wanted the designer sneakers and backpacks his friends had. Like many kids his age experience, his parents told him if he wanted those things, he had to get a job and pay for them himself. So Tennessee started mowing lawns around his neighborhood for a little extra cash. He soon came to learn that manual labor was not for him. 

To keep his funds up without having to do manual labor, Tennessee started searching YouTube for “how to make money online” videos. One of the first videos he found was about Amazon FBA. From that video, he started his first Shopify store for under $100. Tennessee actually had some success with his first ecommerce attempt. With his first store, he made a sale on the first day. He set up his shipping wrong, so he didn’t actually make any money on the sale. However, he was still stoked to get his first sale. 

Tennessee ran his first store for about six months and then tried to sell it. Shopify contacted him and told him he couldn’t sell it. They also told him that he actually couldn’t even have a Shopify store because he was only 14 years old. After this little hiccup, Tennessee decided to take a break from dropshipping altogether.    

Finding Ecommerce Empire Builders

screenshot of Tennessee during the Ecommerce Empire Builders review

During his hiatus from Shopify dropshipping, Tennessee decided he would try to make money as a social media marketer. He started reading tons of marketing books and took some online marketing courses as well. His go-to book during this time was Unscripted by MJ DeMarco. Tennessee soon realized that he could use his newly acquired marketing knowledge to create a profitable ecommerce dropshipping business. 

During his marketing studies, Tennessee had learned about Clickfunnels dropshipping. He decided to search Clickfunnels dropshipping on YouTube, and the first channel to pop up was Ecommerce Empire Builders. Tennessee told me in this Ecommerce Empire Builders review  that finding our YouTube channel was a game-changer for him. He was hooked and watched every video on the channel that he could within a matter of weeks.  

After watching our YouTube videos, Tennessee set up his own Clickfunnels account. He started watching our Six-Figure Sundays religiously. During our Six-Figure Sundays, we give away $25 each week. Tennessee won on multiple occasions. Then, he used the money he won to fund his Facebook ads and pay for his Clickfunnels bill. He started scaling his funnel and was generating around $2,800 a day. 

After consuming everything he could on our YouTube channel, Tennessee decided to take the plunge and become a member of the Ecommerce Empire Academy and the Empire Builder Inner Circle. Then, Tennessee launched a new funnel and was soon generating $50,000 a month. Now his focus is on building a prominent brand within his niche.  

Tennessee’s business accomplishments within the ecommerce industry are extraordinary, but what really impresses me about this kid is his mindset. 

Developing a Powerful Mindset

teenager focusing on ecommerce dropshipping lessons and strategies

Tennessee started his ecommerce endeavors when he was in middle school. He stayed in the traditional school setting until the end of his ninth-grade year. Before the start of his sophomore year of high school, Tennessee convinced his parents to let him try a home school program. That would give him more time to focus on expanding his ecommerce dropshipping ventures. 

I don’t know what you were doing at 15, but I certainly wasn’t thinking like this.

I asked Tennessee what his parents’ initial reactions were to his desire to stop going to school to focus on growing a business. Tennessee told me that, at first, his parents worried that he would miss out on the social aspect of traditional schooling. However, Tennessee told his parents that it was actually his social life at school that was really distracting him from achieving more with his ecommerce business. 

Tennessee told his parents he wanted to surround himself with like-minded individuals that would push him to achieve more in the business industry. This is undoubtedly a powerful perspective for any 15 years old to grasp and then implement into their own life. 

I asked Tennessee what his advice would be for those looking to get into the ecommerce dropshipping industry. His first piece of advice is to disregard what the naysayers have to say. Instead, surround yourself with like-minded individuals that are passionate about their own business endeavors.

At the young age of 15, Tennessee has already come to realize that when you’re passionate about your work, it’s no longer really work at all. This is definitely a powerful mindset for a 15-year-old to have. Each of us, regardless of age, can implement this way of thinking into our own lives, too.  Having the right mindset is a crucial element of success, and you can read more about what Favour Johnson, another dropshipper, has to say about mindset in his Ecommerce Empire Builders review.

Consult With the Pros

teenager working on her ecommerce dropshipping business

Are you ready to take the plunge like Tennessee did and become a part of the Ecommerce Empire Academy? If Tennessee’s Ecomerce Empire Builders review convinced you to become an ecommerce entrepreneur, don’t wait. Sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the ecommerce industry. Your empire starts now! Tagged : / / / /

From Selling Gag Gifts to Earning $1,000,000 as a Successful Dropshipping Store

Empire builders, are you ready to create your own $1,000,000 dropshipping store? To help you speed through your dropshipping learning curve, check out the case study I did on an extremely successful dropshipping store below. In this case study, I’ll take you through the inside of a business that is making millions each month. You can use these key takeaways and implement them into your own eCommerce business today.

Manscaped 

The dropshipping store that we will be analyzing today is Manscaped. When this store came out two to three years ago, it was a joke that just sold gag gifts. However, the store has now transformed from gag gifts to a million-dollar business. 

There are a ton of things I love about this store and a few things I don’t. Today, I will clue you in on what I think Manscaped gets right and a few things I think they could work on. However, at the end of the day, money talks. This store has proven to be extremely profitable, so they’re doing something right. 

Ads Are the Bread and Butter of Every Successful Dropshipping Store

In the dropshipping industry, ads are your bread and butter. One thing that Manscaped has perfected is their ads. So, what can you learn from them? First things first, you must do your research. Research is key when it comes to creating a profitable dropshipping business. Always research what types of ads your competition is running. This is free market research, so don’t miss out on this opportunity. If you really want to geek out on marketing, I recommend reading Breakthrough Advertising

For now, head over to the Manscaped Facebook page. There, you can see the types of ads they are running right now. Manscaped runs a variety of ads on Facebook, something that I think every dropshipping business needs to do if they want to be profitable. 

Remember, not all ads are created equal. 

You can’t run the same ads you do to loyal customers as you do to people who have never heard of your brand. You have to understand the temperature of your traffic and cater your ads to the specific type of customer you are targeting. The two main types of advertisements that Manscaped runs and that you need run for your own business are cold traffic ads and retargeting ads.   

1. Cold Traffic Ads

woman scrolling through ads on social media

Cold traffic ads are the ads you run to people who have never heard of your brand before. They don’t know anything about your product yet, so you have to highlight the solution that your product will bring to them. 

2. Retargeting Ads

Retargeting ads are the ads you run to customers who have already bought from you or those who already have a sense of what your brand is all about. In these types of ads, you highlight your products while keeping your brand at the forefront of potential customers’ minds. 

Manscaped does a good job of running both cold traffic ads and retargeting ads, as you can tell from their Facebook ads library. They also make their advertising fun. Their slogan is, “Over 1 million men trust Manscaped tools for their family jewels.” This is a fun advertisement that uses a play on words to draw customers into the brand. 

Use Manscaped’s slogan as inspiration to create a fun and captivating slogan for your business. The thing about ads and marketing is that you can’t just copy and paste someone else’s copy. Great copy and ads are assembled like a puzzle. You take inspiration from multiple sources and then create something unique for your brand. 

Perfecting the Landing Page for a Successful Dropshipping Store

Once you’ve learned how to create ads that send traffic to your store, your landing page must be set up to make the sale. If your ad did a good job advertising the product, you can go right in for the sale. 

However, if your ad didn’t do a good job of pre-framing the product, then you have to sell the customer on the product. Manscaped’s landing page has a mixture of both. They are telling you about the product, while also selling you on it. 

What I Don’t Like About Manscaped’s Landing Page

discussing the multiple product offers on Manscaped's landing page

What I don’t like about Manscaped‘s landing page is that they seem to have too much going on. But a confused mind does not buy. The Manscaped landing page has tabs to other products. This adds confusion for the customer. 

People want to be told what’s best. So tell them by focusing on one specific offer. Make this offer clear, and don’t try to showcase every product you sell. 

Confusion over this concept is why a lot of dropshippers have great site traffic but poor conversion to sales. They try to sell the customer on a hundred different products at once. Remember, a confused mind will never buy. You can offer different products on your store, but you must only highlight one specific offer when trying to get that first sale. The big takeaway is to always have one clear offer on your landing page. Tell the customer what they want and make the sale. Even if you don’t make the sale immediately, you can keep reaching out with the strategies I discuss here.

What I Do Like About Manscaped’s Landing Page 

What I do like about Manscaped’s landing page are its layout and its imagery. They have a scrolling CTA, which is a nice touch. They also have premium images depicting their product. You must have premium images in your store if you want to make big money. This doesn’t necessarily mean professional photographs. 3D rendered images are all you really need to have premium images on your dropshipping site. 

Manscaped also does a good job of highlighting their product’s most significant benefit. That’s what a successful dropshipping store does. People don’t need the nitty-gritty information about your product; most of them don’t care. 

Highlight the one huge benefit your product has to offer a potential customer. If you don’t know what that one big benefit is, consult with the consumer. Listen and talk to customers about your product. By doing this, you will see a recurring theme about what customers like about your product. This is your selling point. Overall, I love the Manscaped site. The only thing I would change would be to focus on a single offer, rather than trying to sell multiple products at once. 

Consult With the Pros 

screen grab of Manscaped's Facebook page for analysis

So, how will you implement these knowledge bombs into your own successful dropshipping store? If you’re looking for some more guidance with building your eCommerce business, we can help. At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. Sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now.  Tagged : / / / / /

Unbiased Ecommerce Empire Academy Review 2020

Empire builders, have you been wondering what benefits you could gain from joining our growing Ecommerce Empire Academy? Well, I sat down with one of our Ecommerce Empire Academy students and asked him for his candid opinion of the program: both an honest Peter Pru review to assess how my experience has helped his business strategies and an Ecommerce Empire Academy review to see how our overall program helped him drive growth. Check out everything he had to say in an honest Ecommerce Empire Builders review. 

What Does a Real Ecommerce Empire Academy Student Have to Say? 

I sat down with Ecommerce Empire Academy student, Favour Johnson, to get an honest Ecommerce Empire Academy review. Favour actually found out about our program when he stumbled across one of my Peter Pru — Ecommerce Empire Builders YouTube videos. Favour had been trying to make it on his own in the ecommerce industry, but unfortunately, he wasn’t having much luck. After seemingly getting nowhere with his efforts, Favour decided to take the plunge and become an official Ecommerce Empire Academy student. 

Favour’s experience is one I see with many of our Academy students. The ecommerce industry and business, in general, is a cycle of peaks and valleys. What discourages most people from continuing their pursuits with ecommerce is their inability to stick with it through those ups and downs. Favour and many other students have been able to overcome these hurdles by becoming official Ecommerce Empire Builders. Our program and mentorship equip aspiring ecommerce entrepreneurs with the right mindset, tools, and skills to make it through the highs and lows of business. 

How Can You Handle Highs and Lows in Your Business?

Favour’s number one piece of advice for other Ecommerce Empire Academy students and beginner ecommerce entrepreneurs is to, “Believe in the process and journey.” Favour shared with me that he struggled at the beginning of his ecommerce endeavors because he did not have faith in his abilities or the overall ecommerce process. When Favour adopted a new positive mindset and started acting the part, his ads began performing better, and his funnel started to generate more revenue. 

Favour also noted that the Ecommerce Empire Academy helped him stop making emotionally-based decisions in his business. He used to go through a cycle of making ad sets and then killing them before he had a chance to collect data because he got too nervous and emotionally invested in the process. Making emotionally based decisions will almost always negatively impact your ecommerce endeavors. It’s easier said than done, but you have to separate your emotions from the business. Training yourself to make data-based decisions is your key to success in business. 

What Is Favour’s Recipe for Success? 

man thinking through processes for his ecommerce business

During this Ecommerce Empire Academy review, Favour let us in on what his recipe for success has been in the ecommerce industry. After becoming an Academy student, Favour ditched the Shopify platform and opted to utilize Clickfunnels instead.

Favour started selling one product and came to understand that you have to focus on presenting customers with a unique offer, not necessarily a unique product. Every Ecommerce Empire Academy student begins to learn that it’s all about presenting the customers with an irresistible offer in your funnel. 

Mastering Facebook ads have been another key to Favour’s success in ecommerce. Favour’s strategy with his Facebook ads is to present quick, quality video ads to potential customers. He creates his ads to have a nice overlay photo on the video that grabs a prospective customer’s attention. Then he presents a quick video that highlights the product. 

After creating these quality video ads, Favour advises beginners to simply let the ads run their course and collect the data. You have to give Facebook enough time to optimize the algorithms so your ads can reach the prime audience. If you get emotionally invested or nervous and pull the ad too soon, all your data goes out the window. Even worse, you don’t get to learn how to make your ads more efficient. 

Create Rules So Data Drives Your Decisions

After Favour has a successful ad and collects enough data, he scales the ad to reach a bigger audience. Favour’s advice to beginners in the ad scaling process is to have a base foundation of rules for running ads. This can help you avoid shelling out more and more money on an ad that doesn’t yield results. This goes back to being data-driven rather than emotionally driven. 

In Favour’s rules, if he doesn’t get an ad click at $3 invested, he pulls the ad. If he doesn’t get an add to cart at $10 invested, he pulls the ad. Finally, if he doesn’t get a purchase at $20 invested, he pulls the ad set. 

This foundation of rules let Favour focus on the data rather than on his emotional ties to the ad set he has created. Understanding the ad process and running successful ad sets ultimately determines the success of all ecommerce entrepreneurs. 

What Should All eCommerce Beginners Know?

woman smiling as she works in her home office

At the end of our interview, I asked Favour what his biggest piece of advice is for beginners breaking into the ecommerce industry. What Favour wants all aspiring ecommerce entrepreneurs to know is that “Mindset is key.” Favour had his own series of peaks and valleys he had to work through before he found success in ecommerce. However, joining the Ecommerce Empire Academy helped Favour to adopt the right mentality. It also equipped him with the tools needed to create a successful ecommerce business. 

Favour continually speaks his own success into existence through positive affirmations and encourages everyone to do the same. If you don’t believe in yourself, no one else will either. The only thing that will keep you from success is yourself. You can’t give up on yourself or the process if you want to be successful. 

I couldn’t agree more with Favour’s advice at the conclusion of his Ecommerce Empire Builders review. At the end of the day, you are the only one who is in control of your success.  

Consult With the Pros

So, are you ready to take the leap and become a member of the Ecommerce Empire Academy? By taking this chance on yourself, you could become a successful ecommerce entrepreneur just like Favour. If this Ecommerce Empire Builders review has helped you think that you’re ready to become an ecommerce entrepreneur, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now. Tagged : / / / /