How One Entrepreneur Makes Over $1 Million a Year With Ecommerce and Info Product Marketing

It’s more than possible to make $1 million a year with ecommerce. Our 7-figure award winner Nehemiah Davis is one of many proving this. While his level of success may seem somewhat out of reach for you, the fact is that he started out small like every other entrepreneur. Nehemiah managed to build his own ecommerce empire through diligence and patience, which you can also achieve. Here, we’ll explore Nehemiah’s story and journey. We’ll also show you how you, too, can build yourself up to experience this kind of success.

Nehemiah’s Humble Beginnings

Nehemiah Davis’s story is one of impressive success with plenty to show for it, from the enviable lifestyle flying on private jets to driving Lambos. But it took hard work to make it to over $1 million a year with ecommerce. Growing up in West Philly, Nehemiah was raised by a hard-working single mother. Her goal was to give her son the best life possible with the money she had. As a result, Nehemiah received a better education that exposed him to new ways of thinking. He says this was the big game-changer in his life.

Nehemiah attended Archbishop John Carroll High School in Radnor, where he saw firsthand the lifestyle that other students were living, like driving Bentleys and living in mansions with pool houses. It was another world compared to the impoverished neighborhood he knew. It opened his eyes to the possibilities available to him. After struggling academically but ultimately succeeding, he attended college and entered the workforce, working everywhere from his college to McDonald’s.

His job at private airport Atlantic Aviation would direct him toward the next chapter in his life. Long before he would enjoy flying private jets and sharing those rides on Instagram, Nehemiah worked emptying waste from their bathrooms. While the work was menial at best, Nehemiah saw the lifestyle of the millionaires going in and out of Atlantic. He realized the kind of success that was possible. His dreams weren’t without adversity, as people attempted to deter him. But it was the naysayers who fueled his drive even more.

Fast-forward to another job operating his first food truck, and he started the grind that would lead him to succeed. His annual profit? $20. But he kept pushing and worked to better himself and advance his career. He tackled nearly every industry out there, scrambling to make ends meet. Eventually, the combination of effort and choosing not to listen to the negative helped him excel.

The Rise to Success and Continued Exposure to New Ideas

Screengrab of Nehemiah Davis discussing how to grow a business

Like many successful people, Nehemiah is a firm believer in developing yourself and your mind if you want to succeed. So much of success depends on the mindset that you have. If you have a negative mindset and you give up on your dreams easily, then that’s going to be what holds you back. So surround yourself with inspiring people and concepts. Then, you can rise to the challenges you’ll inevitably face, which is precisely what Nehemiah did to get where he is today.

Over time, Nehemiah built on his personal brand. He got into digital marketing, affiliate marketing, and many other areas that helped him develop his own empire. It wasn’t easy, and there was a lot of work and persistence involved. But he was able to make it after working at it and expanding his reach.

Using Sales Funnels to Reach Over $1 Million a Year With Ecommerce 

One of the biggest sources of Nehemiah’s success was the use of sales funnels, which he hadn’t learned about until well into his business ventures. Upon being exposed to the idea of using sales funnels, he was able to optimize his digital marketing efforts and increase sales dramatically. He didn’t just learn the value of sales funnels. He also incorporated his lessons into his own funnel by offering an ebook detailing their value. 

Today, he has fully utilized sales funnel as a core part of his business model, collecting information from leads through his websites and social media from the start. As a result, he’s been able to bring people into the sales funnel immediately. He’s also been able to upsell those customers and keep them coming back. Nehemiah discovered that, through sales funnels and upsells, people are willing to spend as much as several hundred extra dollars than they originally intended. People will buy as long as the value is worth it. This enabled him to see extraordinary success with ecommerce as he maximized his average cart value.

Incorporating Social Media to Build an Online Presence and Reach Over $1 Million a Year With Ecommerce

Screengrab of Nehemiah Davis and Peter Pru talking

Nehemiah has also experienced notable success on social media more than just about any other channel, getting most of his traffic through Instagram and other social media platforms. One of the reasons for this was his tendency to give back to the community as an entrepreneur. He held charity events giving gifts to children, giving food and clothing to the homeless, and performing many other giveaways to contribute to his community. Due to his charitable nature, he began getting featured on social media. This led to a more developed presence on this channel. His contributions and publicized features on Instagram made it easier for him to establish a verified account. The lesson here is that the more you build on yourself and your brand early on, the easier it will make your later successes. 

An example of how Nehemiah is making his digital marketing efforts work is how he operates in the front and backend. Nehemiah hooks his audience from Instagram and encourages them to purchase his ebook, for example. In addition to this ebook, he’s also resourceful enough to repurpose other marketing materials to upgrade that purchase. In this case, he directs people to a webinar from that ebook, so 10% of people who buy the ebook also pay for and attend the webinar. Many instances like this have helped him stay consistently on top. If he finds something that he can repurpose and sell, he sells it.

With sales funnels, a thriving social media presence, and an unbeatable drive, Nehemiah has continued to grow his business. Recently, he’s seen the kind of earnings that he used to dream about at over $1 million a year with ecommerce.

Building a Social Media Presence From Scratch

Nehemiah may have gotten his start in social media from a more unconventional access point. But he still understands the value of diligence on these platforms when just starting out. When it comes to establishing a social media presence, Nehemiah recommends consistency above all. 

Post at least once a day if you want to grow your audience and build your brand. You should also make sure your social media posts have specific and clear calls to action (CTAs). That includes directions to like, share, comment, follow, or subscribe.

It’s also important to establish yourself as a topical authority if you want to appeal to a specific audience. Pick an area of expertise that fits you, and showcase your own expertise on Instagram, Facebook, Twitter, and other platforms. As you begin to develop a reputation as the number-one authority on a given topic and bring unbeatable value to your audiences, you can build trust among new audiences and inspire them to follow you.

The Importance of Finding a Purpose and Working for It

Confident entrpreneur working on her business

One of the big motivators that helped propel Nehemiah was finding a purpose. Every day he wakes up, he knows he has to provide for his wife, daughter, and even his mother and other family members who are working within his companies. At the same time, Nehemiah understands that what you feed your mind is what will influence your mindset. If you allow negativity to penetrate, your worldview will be shaped accordingly, which will keep you from moving forward. Instead, you have to feed your mind with positivity and developmental ideas that allow you to grow.

Even if you’re struggling and finding that things simply aren’t working the way you’d hoped, Nehemiah is an example of persistence paying off. Don’t simply give up if you’re facing hardships. Instead, work through them, and you’ll be able to overcome the obstacles that may initially seem impossible to get around. Expose yourself to new ideas and new solutions. Find a purpose that gives you a reason to keep going and inspires you. Also, encourage yourself to get through the difficulties while ignoring the naysayers. 

The harder you work at it and the more drive you have, the better you’ll be at turning those dreams into a reality. It can and does take years to achieve. But it will be worth it if you keep at it and stay on the right course.

If you want to learn more about how you can become like Nehemiah and many other successful entrepreneurs through dropshipping and digital marketing, then reserve your seat at our free ecommerce masterclass. You can also find more tips and success stories on my YouTube channel. We’ll show you how anyone can maximize their online income by making over $1 million a year with ecommerce. Tagged : / / / /

Turn Any Dropshipping Shopify Store Into a Money Making Machine

Empire builders, have you been struggling to generate consistent profits through your ecommerce endeavors? If you have, this article is for you. Today, I will take you through the process of turning your struggling dropshipping Shopify store into a money-making machine. I asked on our Instagram page for followers to submit their Shopify stores for me to review. I got a ton of responses and chose to review the store whose name grabbed my attention. 

Through my review of this store, you will learn what this ecommerce business is doing right, what they’re doing wrong, and how you can integrate their most useful elements into your ecommerce business today. Read on to learn how to transform your Shopify store into a money-making machine. 

The Yoga Alien Review 

The ecommerce store I choose to review is yogaalien.co. Right out of the gate, the domain name this ecommerce business chose is fantastic. It’s a name that grabs your attention and makes you do a double-take. However, I don’t like that the store chose a .co domain. My advice will always be to go with a .com domain. Even if it means picking a different domain name, always go with the .com as it provides more credibility to your ecommerce business. 

Every Dropshipping Shopify Store Needs a Clear Niche

Another element that the Yoga Alien got right is having a niche. They sell yoga products. Yoga is their niche. In ecommerce and dropshipping ventures, it’s important to niche down and sell in a specific category or sell a specific product. Having a niche is the best way to sell to a direct group of people and to create a strong brand relationship with your customers. Before you start your ecommerce store, determine what your niche will be. 

Areas for Improvement in This Dropshipping Shopify Store

Screengrab of Peter Pru analyzing YogaAlien's web copy

While I love the company name and that they have a clear niche, there are quite a few elements that I would change on Yoga Alien’s storefront. Every successful ecommerce store is supported by great copy, images, and amazing offers. Yoga Alien’s dropshipping Shopify store could use a revamp on some of these elements. The copy the Yoga Alien uses does not give the customer enough of a reason to invest in the brand or products of Yoga Alien. Remember, the copy on your store has to provide your customers value and assure them that your product or service will solve some sort of problem that they are facing. For a yoga store, the copy should play toward transforming a customer’s life through health, fitness, and mindfulness practices. 

On the Yoga Alien storefront, I would also love to see more highlights of customers using the products, customer reviews, and better offers. If you want to generate more sales, make sure your store has high-quality images of your product being used, multiple customer reviews with photos, and an amazing offer that customers simply can’t get elsewhere. 

Credibility Is Key — Make It the Foundation of Your Dropshipping Shopify Store

Screengrab of Peter Pru discussing the importance of digital products for niche products

Now that we’ve learned what the Yoga Alien store did right and what they could work on, what does this mean for your ecommerce business? Well, the most important element to keep in mind when turning your Shopify store into a money-making machine is credibility. When it comes to creating successful dropshipping businesses, credibility is key. Build your store’s credibility through these six elements:

1. Domain Name 

First, always go with the .com domain as it instantly provides more credibility for your business. Your domain name should make sense, but it should also grab your customers’ attention. Yoga Alien is a domain name that makes customers do a double-take, but it also makes sense for the business because they sell yoga products. 

2. Niche 

A niche store will always garner more credibility compared to a general store. Always chose a niche category or product when creating your ecommerce business. A niche portrays your business as a specialized leader in a specific category. 

3. Purposeful Copy 

While this is often an overlooked element, your copy matters when creating a profitable ecommerce store. While the copy should be catchy and draw customers in, it should also be purposeful and add value for the customer. 

4. Customer Support and Interactions

A profitable ecommerce store also relies on customer support. Reach out to your customer to have them send in their honest reviews of your product. Also, be willing to provide an incentive for your customers to send in their own photos and testimonials using your product. Customer support goes a long way in establishing credibility for your store. 

5. High-Quality Images 

Credibility also comes from having high-quality images on your store. Your store simply won’t be taken seriously without high-quality background images and high-quality images of your products.

6. Amazing Offers 

The final aspect of creating a credible store is your offer. Every ecommerce business is not only competing against Amazon but also against each other. When going up against Amazon or other dropshippers, you can’t just compete on price. This is not a strategy with longevity. You need to create offers and bundles that customers can’t get elsewhere. A great way to separate yourself from the competition is through information products. Remember, you’re not just selling a product. You’re selling a solution. So you have to separate yourself from the rest of the pack. 

The 4 Pillars of Ecommerce 

Ecommerce business owner working on his Shopify site

Through consistency and execution, you will be able to build your store’s credibility and create a money-making ecommerce store. If you’re feeling stuck, just remember the four pillars of ecommerce:

  1. Find Your Niche 
  2. Create a Compelling Offer 
  3. Build Out Your Funnel 
  4. Drive Traffic to the Funnel 

Consult With the Pros 

It’s my hope that this information will put you on the fast track to creating a Shopify money-making machine. However, if you feel like you need a little more guidance in setting up your own profitable ecommerce business, feel free to reach out to us today. 

At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. So get the ball rolling — sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping and sales funnel industries. Remember, your empire starts now! Tagged : / / / /

How to Improve Your Dropshipping Store: Our Animated Lure Analysis

You may have seen the company Animated Lure featured on the “Shark Tank” television show. There, they advertised a robotic fishing lure that features lifelike movement to attract fish. The product itself is impressive, but it’s important to remember that marketing is what will ultimately sell it. Improve your dropshipping store by seeing how Animated Lure runs their marketing efforts.

As Kevin from “Shark Tank” himself has said, many of the products on that show wouldn’t have been successful if it weren’t for the publicity that the show provides. Animated Lure experienced a particularly notable amount of success following their “Shark Tank” appearance, and we wanted to find out whether that success came down to their publicity through “Shark Tank” or their own marketing efforts.

Here, we’ll review what Animated Lure is doing to sell their products and determine what they’re doing right and wrong. In turn, you can apply some of what’s working in these strategies to your dropshipping business.

What Animated Lure Is Doing in Their Ads

Looking at the Facebook Ad Library, we were able to gain some insight into what Animated Lure was doing to sell their products using social media ads. We were able to focus on one ad that launched on November 6. This ad featured brief, concise copy and a demonstration video. It’s worth noting that demo videos are great for warm traffic. People likely came across this product on “Shark Tank,” which led them to find out how the product actually works. 

The video ad features someone fishing with the lure, throwing the lure into a pond and catching a large fish with it. While it doesn’t show the actual act of catching the fish, only the result, it’s effective enough to show that the product works. The ad also shows the lure while used in a pool. This allows you to see its movements, which are as realistic and lifelike as advertised. Overall, it’s a reasonably effective ad that shows the lure in use and highlights the “animated” element that makes this product stand out.

At the time of this review, that ad is the only ad that Animated Lure is running on Facebook. Ultimately, it takes people to their website with a CTA directly below the video.

Navigating the Animated Lure Store

Screen grab of Animated Lure's long purchase process through product clicks

The store that their Facebook ad takes you to is a very basic store. At this point, people can choose from several variations of the Animated Lure product. Now, there’s one problem that we noticed with this strategy so far. Generally, after showing an ad with a demonstration of a specific product, you would simply link to the specific product shown in the ad. Instead, Animated Lure links to their main store page. This forces the customer to choose between different options, potentially leading to indecisiveness and uncertainty that turn people away.

Audiences want to be told what’s best when shopping for products. While options can be great, they may not know which to choose. They might not even be open to experimentation because they lack familiarity with the product. In a product demonstration that shows a product in action and resulting in success, people want to know which specific product is used and buy it. An easy way to always improve your dropshipping store is by clearly directing your customers to the product shown in your ads.

Improve Your Dropshipping Store With the 80/20 Rule

It’s always advisable to go by the 80/20 rule. This rule dictates that 80 percent of your sales will come from 20 percent of your products. Once you’ve pinpointed which of your products are the money-makers, improve your dropshipping store and direct new customers to them. If you give people too many places to click, each click leads to another touchpoint. The customer can drop off.  You want to simplify the process and keep your sales funnels efficient instead. So keep the number of possible clicks to a minimum for visitors from your ads. The shorter the distance you can create between your ads and the checkout page, the higher your conversion rates will be.

We believe the Animated Lure ad’s destination may have given people too many choices for initial sales. But their store, in general, is admirably simple. It’s not overly complicated to navigate, and the products have clear thumbnail images that show what people can expect.

How Animated Lure’s Strategy Could Benefit From an Upsell

Business owner testing out how to improve their dropshipping store

Rather than sending people to a wide selection of product variations the way their ad currently does, we recommend linking to the specific product that appears in the ad. However, with so many variations, we think the sales funnel could try to upsell the other products

An upsell would be a great way to advertise variations that may be ideal for certain fishing conditions. For instance, a customer may buy the Gizzard Shad variation. Then, the site might upsell their Bluegill lure, claiming that it’s best when used in certain weather or when the water is murkier.

By pushing that popular item based on the 80/20 rule and upselling others, you can significantly boost sales, improve your dropshipping store performance, and maximize your average cart value. Even better, you can use a subscription to keep people paying while sending them different variations. This will be perfect if your customers like their initial purchase.

Inadequate Product Pages Could Further Hinder Sales

When looking at individual products on the Animated Lure website, we discovered a disappointing lack of listed benefits. There are some brief product descriptions. But if someone comes across the store who hasn’t seen the company’s “Shark Tank” episode, that absence of information could keep them from buying. 

Another issue we noticed was the quality of the images that the website uses. Some of the images are not appealing and don’t do their products justice. They have plain white-gray backgrounds and nothing to make the product stand out. In addition, we also wondered where any testimonials and reviews were that could convince people to make a purchase.

Ultimately, it seems to us that Animated Lure relies mainly on their “Shark Tank” publicity to sell these products. As a result, the company is offering nothing really concrete and persuasive for people who might be entirely unfamiliar with their brand and products.

In your product pages, you should improve your dropshipping store by:

  • Highlighting benefits
  • Using high-quality images
  • Showcasing reviews
  • Providing enough details about features that can collectively convince people that your products are worth buying

Looking at Animated Lure’s Social Proof at Improve Your Dropshipping Store

Online shopper leaving reviews and ratings as social proof

Another big contributor to a business’s success is good social proof. We found plenty of videos on YouTube showing Animated Lure’s products in action. But we were a bit disappointed to find that they had a mere 3,000 or so followers on Instagram. Their YouTube profile was also underwhelming. It has only around 800 subscribers and a handful of videos, the most recent of which was uploaded a year ago. 

In a niche like fishing, it should be easy to get hundreds or even thousands of likes for photos on a platform like Instagram. People are always showing what they caught and sharing their experiences with different fishing gear. So it’s important to harness the power of social media if you’re in this niche. Show people using your products to catch big fish, or show the different features of your products. If you stay active on social media, you can hook (no pun intended) a lot more people through these channels.

Animated Lure is doing certain things right. They have a simple store that’s easy to navigate and ads that show their product at work. However, we believe there is a lot of room for improvement in their sales funnel and social media strategies. Although Animated Lure might be seeing around seven figures on a weekly basis from sales, much of that success is likely due to their “Shark Tank” appearance — not their overall online presence. We hope you can learn from some of the issues we found and use these lessons to build a winning dropshipping sales funnel.

Improve Your Dropshipping Store — Consult With the Pros

If you would like to learn more about how to create the perfect dropshipping store that makes it easy to generate a full-time income online, reserve your free spot at the Ecommerce Empire Builders masterclass today! Also, visit our YouTube channel for more insights into building your ads and stores. Tagged : / / / /

Gaining $10k+ in Month One with Our Business Launch Service

Welcome back, Empire Builders! I recently interviewed Natalia, who went from nothing to earning over $10k in her first month with our team! Let’s go over her interview about her Ecommerce Empire Builders success story. I’ll be paraphrasing here, but feel free to watch the entire interview for yourself as we talk about our dropshipping business launch service and Natalia’s ecommerce success.

What Had You Previously Tried in eCommerce?

Natalia: Amazon, eBay, Shopify, affiliate marketing… Pretty much everything.

How Did You Find Us, and What Made You Try Our Business Launch Service?

Natalia: I jumped from one thing to another because I wasn’t happy with the results. In the process of learning about optimization, conversions, and average cart value, I found your channel. I saw a video you did about the difference between the structure of a funnel from Shopify vs. ClickFunnels and how easily customers can be distracted from Shopify. I realized that you were explaining how someone like me could succeed with the right strategy rather than what I was doing.  

Peter: The team and I talk about you all the time. You’re the ideal candidate for what we do. You show up to the calls, ask questions, actually implement the teachings. You’re a model student. It’s sad to see how many people don’t. The information is out there but having the knowledge and implementing it are two different things.

Natalia: I know that I’m the kind of person who needs mentoring, so I’ve taken a lot of other courses. Yours is the first that’s made me confident enough to share my experience. With you, if I have a question or something isn’t working, you’re always there with more advice and guidance. With other programs, they just say it might be the product or that they don’t know. Also, I was very interested in how you pick products. You advise going for hobby niches, something you’re passionate about or interested in. The idea of turning my hobby into a business was intriguing.

Peter: So many people think there’s some big secret to all this, but there isn’t. You just need a solid sales strategy, and it helps if you have at least a moderate interest in what you’re selling.

Did You Tell Your Friends and Family About Joining? 

Screen grab of interview with Natalia about the business launch service

Natalia: I didn’t really tell anyone. My husband generally knew what I was doing, but I didn’t tell him I was joining this program. He’s very down-to-earth, and I’m a dreamer, so I didn’t want him to be upset about me investing in this. Once I have more steady success, I’ll share the details. I don’t really know anyone with an untraditional career path. That influenced my decision too. I didn’t have anyone to talk to about wanting to start my own business, but this is a community. 

Peter: That’s exactly why I started this channel. I got sick of not having friends that I could talk business with. I really wanted to create a community where I could share strategies and ideas of my own. It’s great to sit around with friends and gossip or talk about whatever sometimes. But if you’re trying to build a successful business, you need to have conversations about business.

What Made You Decide to Buy Our Business Launch Service Rather Than Just Taking the Course and Doing It Yourself?

Natalia: I tried to build a business myself for two years, unsuccessfully. I realized I was missing something. I heard the things you talked about and it made sense, but I felt like I was getting the broad strokes and missing the details necessary to succeed.

What Was It Like for You During the Process of Building It?

Natalia: At first, I wanted to sit back, relax, and enjoy not having to do it, but that’s just not who I am. I started teaching myself ClickFunnels, but it’s hard for me, especially writing copy since English isn’t my native language. That’s a large part of why I invested in your help, too.

How Did It Feel When the Site Went Live?

Natalia: It was very exciting to start getting emails telling me I had sales.

What Is Your Ultimate Goal for Your Business?

Screen grab of interview with Natalia about creating successful sales funnels

Natalia: I want financial stability, to master this skill of creating funnels and making sales. Eventually, I’d like to join the Two Comma Club.

Peter: I have no doubt you’ll make it. As I said, you’re an ideal candidate.

What Do You Think of the Support You’ve Received?

Natalia: Amazing. They’re professional, inspirational, and they really changed the way I think.

Peter: It took me a long time to get to the $10k a month mark, so it’s amazing to see our team of people — who have really strong and unique skills that make them successful — all coming together to help you create a successful business of your own so quickly.

Finally, What Would You Say to Anyone on the Fence About Using Our Business Launch Service?

Successful ecommerce dropshipper using a business launch service

Natalia: There’s no doubt about the team’s professionalism. Be prepared to work hard and keep pushing, and they’ll do the heavy lifting. It’s great to have a professional opinion about your business, too. I wanted to change my niche, thinking it wouldn’t work. But you convinced me to move forward, and you were right — it’s been very successful. I can’t express how grateful I am to you all.   

Peter: Many people, understandably, have that problem of second-guessing their decisions because it’s new to them. You just have to move forward and let the data tell you what works. If we’re wrong, we’ll adjust. But second-guessing and going back to the beginning before you’ve really started just holds you back.

I hope you learned a lot from Natalia’s interview about her experience with our business launch service. If you want to learn more about creating dropshipping success and building your own ecommerce empire, sign up for this masterclass where I’ll teach you how I made a full-time income online with a 5-page funnel. I’ll even throw in the $100k funnel template! Get ready to build your empire. Tagged : / / / /

How My Online Ecommerce Course Student Hit $50K per Month

Seeing our students prosper in the ecommerce industry never gets old. Steve Swiat is the latest example of a student who achieved financial success by continually improving his income-producing skills and learning from our online ecommerce course. Over five years, Steve went from dabbling in ecommerce to earning an Empire Builder Award. From his early days of selling magnetic knife holders to his adoption of sales funnels, Steve saw his dropshipping revenue grow from zero to $50,000 per month.

A Taste of the Wild West

Steve began dabbling in ecommerce in 2014 when he got his start as a Fulfillment by Amazon (FBA) seller. The early days of FBA were much like the Wild West of ecommerce. Like many new FBA sellers, Steve faced a vicious cycle of selling products at a reduced rate to earn reviews and trying to boost his status with Amazon. Taking a loss was not uncommon, as he ended up giving away a sizable amount of product in the process.

A New Direction With the Online Ecommerce Course from Ecommerce Empire Builders

screenshot of Pete and Steve talking about ecommerce

Undaunted by his minor losses with FBA, Steve was ready to leave lackluster results behind and improve his income-generating skills. He switched gears and got serious about boosting his revenue in 2018. His first step on his new journey was listening to our podcasts. Then, he enrolled in our online ecommerce course to learn exactly what steps he needed to take to jumpstart his earnings. As Steve put his newly developed skills to work, his income began to rise.

A Pivotal Moment

Hitting the $10,000 per month mark was a pivotal moment for Steve. But along with that milestone came another critical realization: Steve had gained the ability to recognize problems quickly, diagnose them, and resolve them before they took hold and hurt his business.

For Steve, the process of resolving issues typically begins with a look at the lowest hanging fruit. He notes that sometimes addressing the smallest things can have a huge impact on results. Little tweaks, such as inserting the words “Free Shipping,” can make a huge difference in your conversions. Making sure your funnels are succinct is also important, as many of the highest converting funnels say a lot with only a few words.

If minor adjustments don’t alleviate the problem, then Steve suggests reviewing your funnel. See if there’s something in your copy that is confusing to the prospect. Funnels give you a powerful opportunity to use a lot of text. But it’s up to you to make sure they aren’t too wordy or confusing. More importantly, you have to create your copy with care to ensure that your ad, the copy, and your order form are all congruent, which are skills we emphasize in our online ecommerce course. 

The Importance of a Changed Mindset

dropshipper working on her business early in the morning after exercising

Steve attributes his jump in income and his troubleshooting abilities to his commitment to changing his mindset and routine. Among other changes in his life, he also began making use of the extra time he had on the weekends. By devoting five or six hours on Saturday and Sunday to improving his funnels, Steve’s business really began to take off. Here are some other specific steps he takes to keep himself focused each day:

  • Start early by getting up at 5:30 every day.
  • Kick off the day with a healthy activity such as exercise.
  • After launching your day with two “wins” (waking up early and exercising), start with a manageable task.

Steve shares another confidence-inspiring tip: try putting yourself in an uncomfortable spot each day. For example, Steve would periodically go for a walk in the hot Arizona sun at 4:00 in the afternoon. When you survive this type of activity, your confidence builds, and you can face work-related challenges better.

Never Lose Focus

Just because you hit 50K per month doesn’t mean you are destined to enjoy that same level of success every month moving forward. Success is not automatic, and there are no shortcuts. Steve notes that if you want to continue to attain a large income and make dropshipping your full-time job, you must be willing to invest the time. 

Taking care of your body and personal life are also critical for maintaining your focus in the ecommerce industry. Steve notes that if you let one area of your life slip a lot, it’s going to impact your work and the other areas of your life. While a “slip” every now and then is not necessarily bad, you must be careful not to let the “slip” become a pattern. 

Data: The Key to Continued Success

While building a funnel and positioning products might be enjoyable, the actual launch can be a bit more intimidating. A quest for perfection can sometimes cloud efficiency and progress. In many cases, your initial creation may already be good enough. But you will never know unless you have data. With data, Steve notes, you can easily view your progress and make adjustments and improvements to your funnel. 

A Final Piece of Advice

screenshot of Steve giving advice to other dropshippers

Jumping into an industry full of established competitors can be intimidating. But you will make progress as long as you are committed to continued learning. Remembering that you CAN enter this industry and succeed is vital to making progress!

If you aren’t seeing success today and feel like there is no hope, Steve offers a simple recommendation: make sure you keep showing up every day. Also, remember that everyone has their own journey, and it takes time to get better. As you move forward on your journey, be sure to work on your income-producing skills. If you keep working hard every single day, you will look back in a year and see that you have made progress.

Looking Back on the Journey

Looking back on his journey, Steve said that his early failures were a big part of his learning experience and success today. He learned how to analyze problems and diagnose them so he could develop good long-term solutions and maximize his productivity. 

To discover how you can achieve financial success in the dropshipping industry, we invite you to reserve your seat at our free ecommerce masterclass today. We look forward to helping you make it to the $50,000 level through the Ecommerce Empire Academy online ecommerce course! Tagged : / / / /

How to Generate Over $50,000 as an Ecommerce Empire Academy Student

Empire builders, sit back and get ready to learn some awesome insider secrets of the ecommerce industry. I recently sat down with Michael Koss, an Ecommerce Empire Academy student. Mike is a great guy that has an inspirational story that everyone can learn something from. Over the last few years, Mike went from being a high school dropout to generating over $50,000 a month in his ecommerce business. I asked him what his secret to success has been and what his advice would be to other aspiring entrepreneurs. Read on to learn more about Mike’s success in the industry. Also, discover how you can create this reality for yourself by becoming an Ecommerce Empire Academy student

The Road to Ecommerce Empire Builders 

Mike’s road to becoming an Ecommerce Empire Academy student was one of many ups and downs. Mike began with affiliate marketing three to four years ago. He got his start with the Motor Club of America. Through the MCA, Mike was earning $80 per referral. However, any traction he had gained was soon lost when the company sold. Referrals went from $80 down to $10. At this point, Mike knew he needed to break into an industry where he had more control over his earnings and career

The Switch to Clickfunnels

After his initial setback, Mike learned about affiliate marketing for Clickfunnels. He started promoting Russell Brunson’s books and was sucked even deeper into the world of ecommerce. He began to dedicate all of his energy to learning from the multitude of big names that were already thriving in the ecommerce world. Mike was talking to his dad one night about all he was learning about ecommerce and how he wanted to get into sales funnels. The next morning Mike’s dad actually stumbled upon one of our Ecommerce Empire Builders webinars and sent Mike the link.    

The stars seemed to align for Mike at this point. After watching our Ecommerce Empire Builders webinar, Mike was hooked on sales funnels. He took the plunge after watching the webinar and became an official commerce Empire Builders Academy student. Mike has been in our community for over a year now, and I met Mike in person for the first time in February 2020 when he came to one of our Build Your Empire Live conferences.

 Mike already had a great business idea but was not getting the results he wanted. Our team was able to set Mike up on the right path as he became an Ecommerce Empire Academy student. His business, as well as his mindset, has grown leaps and bounds over the last six months. 

The Importance of Understanding Your Niche 

Man doing niche research for his ecommerce business

Mike’s business has grown significantly over the last six months. One element that has helped Mike find success is his thorough understanding of his niche and the customers he is trying to sell to. Understanding your niche will always be important in this industry. Without understanding your customer base and what they are looking for, your odds of creating a profitable ecommerce business are very low. You have to understand the ends and outs of your niche. 

One thing that has helped Mike better understand his niche is his willingness to test and test often. In a month, Mike created over 100 different Facebook ads. His goal was to understand what types of ads and what targeting keywords resulted in the best results within his niche. Mike’s willingness to test paid off. He went from making $10,000 a month in sales to $50,000 a month in sales through this research alone. 

Another element that Mike has learned very well through growing his business is what offers and upsells are most enticing to the customers within his niche. Mike sells unique American flag stickers. He is selling a passion product. The offers and upsells Mike offers or presents to the customers in his niche prey on their passion. Mike’s ability to understand the customers within his niche is what has allowed him to grow his business and stand out from his competitors. 

Mindset Will Always Be the Key to Finding Success 

Screen Grab of Peter Pru and Michael Koss

As our interview came to an end, I asked Mike what his biggest piece of advice would be to those entering the ecommerce industry. Mike has put a lot of work, time, and effort into understanding both his niche and the ecommerce industry. These elements are definitely important to finding success within the industry. However, Mike believes that most of his success came from his mindset

Mike’s advice to all aspiring entrepreneurs is to keep a positive mindset throughout their journey. There will always be ups and downs in whatever you choose to do in life. However, the key to overcoming the hurdles you face is keeping a positive and can-do mindset.

There are huge opportunities awaiting you in the ecommerce industry. You just have to be willing to learn and keep pushing forward even if things don’t go exactly how you envisioned. Mike’s final piece of advice is to simply try to be amazing at whatever you choose to do. 

I couldn’t agree more. Having passion in your work will always take you further, and in the end, your business success will always be dependent on one thing: you.

Consult With the Pros as an Ecommerce Empire Academy Student

Ecommerce student watching webinars on his tablet at home

Mike took himself from being a high school dropout to a successful ecommerce entrepreneur. He accomplished this journey through hard work and adopting the right mindset. It’s my hope that you will be able to take the information and advice Mike has provided and implement it into your own ecommerce business. If you feel like you need a little more guidance in setting up your own profitable ecommerce business, then feel free to reach out to us today. 

At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. If you’re ready to get the ball rolling, then sign up for access to our exclusive free webinar today and become an Ecommerce Empire Academy student. Also, be sure to check our YouTube channel for even more insights into the dropshipping and sales funnel industries. Remember, your empire starts now! Tagged : / / / / /

How My Ecommerce Empire Academy Student Made $90,000 With Facebook Ads

We’re always happy to see our students succeed with dropshipping. This is exactly what we saw with Evan Hennessy, an Ecommerce Empire Academy student, as he grew his business from zero to nearly six figures with the help of sales funnels. Evan began with a simple struggling Shopify store and Facebook ad campaign. But after making the switch to sales funnels, he reached that $90,000-per-month mark.

Beginning with Simpler Facebook Ads

Evan got into ecommerce back in 2016 when things were a lot simpler, including Facebook Ads. All those campaigns entailed was placing an image on the right side of people’s feeds to start making money. With some early success, Evan sold his ecommerce business a few months later. Then, he got involved in digital advertising. 

Working for a digital ad agency, Evan started with a Shopify store and relearned Facebook Ads. Around March 2018, he found himself struggling more, as he lost a considerable amount of money through Facebook ads. A year later, he began incorporating some of the practices he learned as an Ecommerce Empire Academy student. He was soon able to increase profitability and work in dropshipping full-time.

Experiencing Gradual Success with Sales Funnels

Evan’s first sales funnel wasn’t a huge success, so he began to tweak it by adding more upsells. What would really help boost his success would be the addition of a continuity piece. This strategy enabled him to reach that $90,000 point as he also tested new products. 

Evan’s revenue comes from two primary sales funnels: one offering “free plush shipping” and another with a discount offer. Both sales funnels are in the same niche and under the same brand. While he’s found it harder to make money with the “free plus shipping” offer and intends to find ways to improve upon this funnel, he has found that continuity has gone a long way in helping him grow. 

With the help of his continuity piece, Evan has been able to bring in about 240 customers who provide regular recurring revenue.

How Continuity Has Worked for Evan

screen grab of Peter Pru and Evan Hennessy talking about continuity and scaling a business

When hooking those subscribers, Evan offers a two-week trial along with a bonus product upfront. This is followed by a $34.95/month subscription, with a conversion rate of around 10 percent. (A 10-percent conversion rate isn’t terrible. But some tweaks could be made here, including upselling the full-price subscription first. This is crucial because some people want to jump right into that subscription from the start. If they say no to that, then we’d recommend a downsell followed by a free trial offer. We rarely use downsells and try to avoid them as much as possible. But in cases like this, they may be appropriate.)

The key element here is the continuity piece, which will help Evan in the long term. He might lose some of those 240 subscribers at some point. But some will still stay with the subscription and provide that regular revenue stream. As he goes on to attract thousands of subscribers, that revenue will only increase as more people commit to the subscription.

How His Deep Discount vs. Free + Shipping Offers Work

Customer excited about shipping options and packages

In his “free plus shipping” offer, Evan typically charges around $10 for one unit with quantity breaks. This translates from around $10 per customer acquisition to $12-15 with upsells, with the understanding that the continuity will help compensate for it. As he scales, his cost-per-acquisition increases. This is what we’d expect to see as dropshipping businesses expand to broader markets or exhaust the ones they’ve been targeting.

At the same time, Evan offers a discount for a product that typically goes for around $40 to $50. He’s also been testing a product that costs around $130. He started his campaigns with cold traffic as he also tests retargeting, but he had yet to scale when we’d talked with him. 

In an effort to grow his business even further, Evan has outsourced some work to an email marketing team and a virtual assistant who works for him 20 hours per week. His email marketing consultancy agency has managed to help bring in almost $5,000. His email list consisted of around 30,000 people when we spoke. He hoped to continue to increase his email marketing campaigns’ profitability.

When it comes to email campaigns, we recommend that every Ecommerce Empire Academy student try to build those email lists through affiliate campaigns. Alternatively, you can rent out the email list or work with joint venture (JV) brokers in the same niche. You can easily build your email lists in these ways without the need to spend a lot more money. Just send more weekly emails in a cross-promotion. However, it’s best to avoid working with a JV broker unless you have an email list of at least 20,000. JV brokers want a massive list that makes it worthwhile for them to promote their products.

Which Funnel Attracts Better Continuity?

What was kind of surprising to us was that Evan saw a 10-percent rate consistently across his sales funnels when it came to continuity. Regardless of what he was doing with his sales funnels, 10 percent was the static number he seemed to be seeing.

Historically, we’ve seen a higher rate with “free plus shipping” offers, with the caveat of a higher turn rate. This is because while you draw in more people with these offers, more people are likely to turn away as a result. These offers are especially popular because they evoke some excitement. Many people who come across that “free plus shipping” deal make more impulse purchases.

One final piece of advice that Evan shared based on his success was that it’s best to look at your business in the long term and focus on building your brand gradually, which is precisely what we encourage. It’s best to avoid trying to make quick, easy wins. Instead, try to build on opportunities that will garner long-lasting success.

Learn From the Pros as an Ecommerce Empire Academy Student

Ecommerce Empire Academy student working on his dropshipping business

We’re excited to see Evan make it past the $100,000 threshold. We’re also happy to see others like him experience that kind of success through the use of sales funnels. Do you want to learn more about how to use sales funnels to build a successful 6- or even 7-figure dropshipping business? Then reserve your seat at our free Ecommerce Empire Builders master class today or become an Ecommerce Empire Academy student. Tagged : / / / / /

How My Ecommerce Empire Builders Student Earned $100,000 and Sold His Business

Do you want to see just how successful you can be as a dropshipper with well-utilized sales funnels? Here is another success story from an Ecommerce Empire Builders student to help showcase the effectiveness of these strategies. Meet Mike Filev, who began with a simple Shopify store and a viral ad video. He learned how to use sales funnels to his advantage, leading him to make $100,000 on a single product before successfully selling his dropshipping business.

Beginning With a Single Product and a Simple Store

Mike didn’t have a long, storied background in ecommerce. In fact, he planned on going into electrical engineering after college. However, his plans would soon change as he sought to earn more money and find his true passion. He didn’t care much for engineering, and the cost of living in downtown Toronto with his family was placing even more pressure on him to earn a better living.

Looking for a new outlet to channel his creativity, Mike eventually turned to ecommerce and quickly found some success selling one product early on: a seat belt for dogs. At the time, Mike merely had a Shopify store to help him sell his products, but he was able to bring a lot of attention to this one via an effective video ad. That ad was effective because it showed (using fake dogs, of course) what would happen if a pet owner neglected to use the seat belt in the event of an accident, and it helped increase sales. It also made Mike realize the potential that he could achieve with a more profitable strategy.

The Problem With Relying on Shopify Alone

screen grab of conversation about Shopify between Peter Pru and Mike Filev

Despite the popularity of his dog seat belt product and his ad, Mike found that he simply wasn’t able to make any one-click upsells on his product. It didn’t help that Shopify was compatible with a solitary app that took forever to install and setup. Upon discovering the power of sales funnels through a brief course in Shopify, Mike began to research their effectiveness. This led him to me, Peter Pru, and becoming an Ecommerce Empire Builders student.

Learning About the Value of Upsells and Sales Funnels as an Ecommerce Empire Builders Student

As he began to learn more about providing value to customers and inspiring more upsells, he decided to offer a harness that offered more neck support for dogs using his seat belts. Focusing on these harnesses, he started seeing an increase in sales and went from around zero percent net profit to around 20-30 percent consistently. Around that time, Mike saw his first thousand-dollar day of net profits. 

Mike saw the possibilities of using sales funnels and upsells to help boost sales significantly. But he was still somewhat disappointed with the overall performance of that single store. By the time he had made around $20,000 with the store, the cost of living was catching up to him, and he needed to find a more lucrative opportunity. Luckily, his first store had become a considerable success, and he had a valuable Instagram page for it that performed impressively — both of which could serve as assets for others.

From Selling Products to Selling Dropshipping Businesses

Mike wasn’t happy enough with how his first store was performing to keep it going. But he found that others were interested in acquiring these types of businesses. Understanding that the Shopify store he had been running had potential for someone else, he was able to sell it for $10,000, which got the ball rolling for him. From there, he sold his dog seat belt business as he looked for his next dropshipping opportunity.

What the Process Entailed

In the event someone came along who was interested in purchasing Mike’s dog seat belt store and sales funnels, Mike had recognized several assets going for him that would appeal to the investor.

First, Mike had set up an efficient landing page modeled after our own. It consisted of a header, image, and button that offered a free seat belt. This landing page had managed to achieve an opt-in rate of around 50-70 percent, depending on the traffic source. This translated to a total of around 47,000 email leads. All of the leads fell into the target market for that product. Also, some of the top brands out there like Petco are willing to buy a single lead for $1.60 or more. So Mike realized he was sitting on an ecommerce goldmine.

To help sell his business, Mike approached the effort in much the same way he would with selling products. He offered a bundle in an appealing package that would entice the buyer. He listed all the assets that his business had accumulated, including:

  • $100,000 in sales within a period of five or six months
  • 20 percent net profits plus expenses
  • A massive email list worth approximately $70,000 on its own

With this offer, Mike put the store up for sale on Flippa for $50,000. The sales price was based on a calculation of twice the net profits his business earned annually. Based on what he learned, he could have actually sold this business for much more. But that’s just part of the learning process when it comes to ecommerce experience.

Focusing on a Different Niche for Better Opportunities

business owner replicating her store to scale profits

While Mike experienced some success with the dog seat belt store, he recognized that this opportunity was too limited. He was selling to a highly specific niche of people, and the product would attract mostly impulse buys. After selling this business, he turned to a much more promising opportunity of selling weight loss products.

The demographic he was selling to at this point included women who were interested in losing weight. This was a much wider demographic than his previous niche. Another advantage of selling to this audience was the number of offers that you can utilize when selling weight loss products, especially through affiliate marketing.

To attract more leads, Mike also created a landing page in his sales funnels that asked for opt-ins via Facebook Messenger. He found that people were much more likely to choose this method over email because they didn’t worry about spam. 

(As a side note here, we definitely recommend that you try multiple lead generation outlets; test with channels like Facebook Messenger, and request an email in your offer. Then see which campaign performs better while doubling your assets in the process. Also, an email list is uniquely yours. Channels like Facebook Messenger still fall under the property of other companies, which can complicate the process of selling.)

Mike hasn’t decided to sell this store quite yet. But he is keeping the idea in mind as the business continues to grow. At the same time, Mike is experiencing more success and happiness as a result of his efforts. He’s living it up in Miami as he keeps his eye out for the next big opportunity.

Become an Ecommerce Empire Builders Student to Streamline Your Own Success

man selling his ecommerce business

We love success stories like Mike’s that remind us precisely of why we’re doing what we’re doing. Do you want to experience the kind of success that Mike has? Then sign up for the free Ecommerce Empire Builders Master Class. You can become an Ecommerce Empire Builders student and learn all about how to begin your dropshipping business. You can also pick up key tips and insights on my YouTube channel. Tagged : / / / /

What One Billion-Dollar Business Did to Maximize LTV

If you’re looking for a winning strategy to implement in your dropshipping business, there are certain lessons to be learned from some of the giants in the ecommerce industry. Here we’re going to look at what a billion-dollar business did to excel and how you can some of these strategies to maximize LTV. Specifically, the business we’ll be examining is GoDaddy.

Some might question how a prominent brand in an unrelated business can help their dropshipping store excel. But the fact is that the principles behind these businesses are essentially the same as any company that sells online, whether a small single-product Shopify store or a corporate giant.

What GoDaddy Does Right

One of the reasons GoDaddy is a favorite example of an online business is the fact that they hit on every single note perfectly. Their process is exceptional when covering everything that they need to maximize LTV, including:

  • Reoccurring purchases
  • Order bumps
  • Upsells

There isn’t a clearly identifiable weakness in GoDaddy’s strategy, and automatically upselling customers is how they stay profitable.

The biggest takeaway that we want for you to gain from GoDaddy is that they are willing to lose money to sell domains. The fact is that GoDaddy actually loses money with every domain sale they make. However, they make all of that money back in many ways, which we’ll cover here.

GoDaddy’s Winning Approach to Product Pages

Let’s use an example to illustrate what all GoDaddy does well. Searching for a domain like “empirestartsnow.com,” which is available, leads us to a product page telling us that this domain will cost us $11.99 for the first year. 

From here, we can see their understanding of the sales process at work.

The Inclusion of a Smart Order Bump

Screen grab of GoDaddy upsell analysis

Below the price on the page, GoDaddy includes an order bump. It offers a discount on the domain “empirestartsnow.us” for one dollar. GoDaddy knows that not a lot of people will be likely to follow through on that order bump. But they still have a chance of making a profit on at least one in every ten orders. The order bump further clarifies that the customer gets the domain for $1 for the first year if they sign on for a two-year subscription, and for the second year, they’ll pay $20.

This illustrates how GoDaddy has probably learned that the average customer stays with them for at least two years after buying a domain. If they can encourage the customer to stay with them, GoDaddy will profit in the long run and maximize the lifetime value (LTV) of that customer.

Pushing Additional Offers

In addition to the subtle order bump, GoDaddy’s page features another offer just below it. This second point encourages customers to purchase three additional domains (e.g., .NET, .ORG) for $19.99, saving them 69%. 

Again, this may look like they’re basically throwing money away, and a majority of customers may not make these purchases. But GoDaddy is more likely to profit over a longer stretch than they would without these offers.

Giving Customers Even More Choices to Look Through

Below those offers, GoDaddy further encourages more purchases, and this is a great strategy for increasing the value of every sale. They do so by listing a bunch of other domains for sale. Some are as cheap as a few dollars, and others are as expensive as $21,000. These may not attract many additional sales, but all of these offers maximize LTV.

A Shopping Cart That Adds More Offers

Once we hit that “add to cart” button for “empirestartsnow.com,” we’re taken to a cart page that’s another example of top-notch design.

Utilizing Post-Purchase Upsells

Screen grab of GoDaddy automatic upsell analysis with pre-checked options

The page is rich with post-purchase upsells that perfectly complement those pre-purchase upsells on the product page. Those post-purchase upsells reward customers after they make a purchase, which further inspires them to buy the product.

These post-purchase upsells include privacy protection for $9.99 and a package that includes both privacy and security for $14.99. The first offer is automatically checked to highlight it. Below these offers, they have “Start your website for FREE” automatically checked, too. It offers the chance for customers to host their website for free right from GoDaddy. This latter offer can help keep customers loyal to GoDaddy and subsequently increase their chances of making repeat purchases.

Customers can also choose to create a support email that’s connected to the domain.

A Highly Profitable Checkout Page

After selecting the various offers on that shopping cart page, customers are then taken to the shopping cart page to finalize their purchase.

Here, customers may be thrown off by the final price at the top. Instead of the $11.99 price advertised for “empirestartsnow.com,” the price now says $21.99. But the page is quick to clarify that this is the price for two years. Customers must choose “1 year” from the dropdown below if they want that initial price. 

They also offer a quantity break with a small discount if customers choose to buy the domain for three years or longer. This illustrates how important it is to offer quantity break discounts at the point of sale (POS) to maximize LTV and profits. This is a practice we always encourage if you want to boost sales significantly. 

At the same time, the rest of the page is very simple and neat. It encourages the customer to follow through on their purchase without simply abandoning the cart. 

We’d like to take note of how GoDaddy makes use of that auto-select of the two-year option. This is something we practice at Ecommerce Empire Builders. We also encourage the use of best-seller highlights and quantity break discounts on our order forms. Implementing this strategy here alone can make a customer worth more than a day’s worth of ad spend.

Below these quantity break discounts, GoDaddy also includes an order bump to easily add domain privacy for $5.99 per year with one click. 

Use GoDaddy’s Strategies to Your Advantage to Maximize LTV

happy customer purchasing add-ons and upsells

As you can see, GoDaddy certainly seems to know what it’s doing to attract customers and maximize profits. While GoDaddy might lose money with domain sales, all of these pre- and post-purchase upsells, along with other order bumps and quantity break discounts, go a long way in helping GoDaddy remain on top of its game. Applying these strategies to your dropshipping business can be invaluable in helping you grow and maximize LTV.

To find out more about how to build a leading dropshipping business, check out our free Ecommerce Empire Builders Master Class. This webinar will show you how to create a dropshipping business with ease and maximize profits like GoDaddy and other billion-dollar companies. Tagged : / / / /

How to Convert a Shopify Store Into a Clickfunnels Sales Funnel

Empire builders, have you been struggling to make sales on your Shopify store? You know you have a winning product or idea, but you just haven’t been able to capitalize on it quite yet. Alternatively, maybe you’re not struggling, but still want to find a way to increase and optimize your monthly sales. If either of these scenarios sounds like you and your business, I have some exciting news for you! The simple key to optimizing your ecommerce business and obtaining more monthly sales is to convert your Shopify store into a Clickfunnels sales funnel. Read on to learn more about sales funnel optimization and how you can easily convert a Shopify store into a more profitable sales funnel today. 

Why You Need to Convert Your Shopify Store Into A Sales Funnel

a couple seeing an engaging product offer on a sales funnel

I’ve been banging on about the importance of utilizing a sales funnel in your ecommerce endeavors, but don’t just take my word for it. Numbers and data are the bread and butter of any successful business. The numbers simply speak for themselves when it comes to the benefits of using a sales funnel. 

The average Shopify store converts at less than 1%. This means that, out of 100 people that visit your store, only one is likely to buy from you. The bottom line is that this is a terrible way to run a business. In comparison, a Clickfunnels sales funnel converts at over 13%. These numbers alone give you a much better chance of creating a profitable ecommerce business. 

If you love Shopify, that’s great. You can keep utilizing the platform. But I have seen firsthand how integrating the Shopify and Clickfunnels platforms generate massive results. You take your winning products that are already selling well on your Shopify store, plug them into a sales funnel, and generate huge profits. 

I recently did a case study of this concept after stumbling across a Shopify ad on YouTube that had over 13 million views. The product was a simple magnetic phone adapter, but the dropshipper had created a great ad for the product. I clicked on the ad and was taken to a typical Shopify store with too much white space, predictable countdown timers, and generally poorly formatted pages. Utilizing a sales funnel will let you overcome these predictable Shopify store mistakes. This article explains more of the different options you have with Shopify vs. Clickfunnels.

How to Convert a Shopify Store and Make a Profitable Funnel 

Now don’t get me wrong. The owner of the Shopify store in this case study is killing it with this product. However, they could be raking in even more profits if they convert their Shopify store and showcase their already winning product through a sales funnel. The problem with Shopify stores is that they present too many options to the customer, leaving them feeling overwhelmed and more likely to leave the page before making a purchase. A sales funnel lets you make the offer very clear to your potential customer. It also allows you to essentially hold their hand through the buying process. 

In my case study, I took this winning magnetic phone adapter product and built a sales funnel for it. The key to creating profitable sales funnels is to build a funnel that looks like the traditional online store but removes all the distractions

Typical distractions on a Shopify store are links to multiple products or outside sources before the customer has even committed to an initial purchase. 

The basic sales funnel I created and that you can use to optimize sales on your winning products is a three-page, add-to-cart type funnel. The three pages in this funnel are the squeeze page, the order form page, and the order confirmation page.

The Key Steps to Setting Up a Killer Squeeze Page  

screen grab showing the start of how to design an appealing sales funnel page

Now, when you first convert a Shopify store into a sales funnel, the squeeze page is the most important element of the entire funnel. The squeeze page is where potential customers land after clicking on your ad. Here, you need to wow customers with your offer — give them a solid reason to buy from you and not Walmart or Amazon. To have a killer squeeze page that generates real results, you need to incorporate four basic elements. These four elements are an exciting offer, a good logo, appealing images, and an opt-in button.  

1. An Exciting Offer 

Customers come to your page for the offer, so you need to make it a good one. The offer needs to be enticing on the squeeze page, and the description on the page needs to be exciting. For this product, something like, “THE LAST CHARGER YOU WILL EVER NEED,” should work well as an exciting initial description. You can give a more detailed description on the squeeze page, too, but remember not to overwhelm the customer with a ton of information. Overwhelming customers makes them more likely to leave the page before opting in or making a purchase.

2. A Good Logo 

Having a good logo is a must on a sales funnel. This logo gives your page legitimacy and makes it look more like the traditional online store. However, don’t put too much time into curating the perfect logo, as it’s not what customers care about once they land on your page.

3. Appealing Images 

Using high-quality and appealing images is another crucial element in creating a killer squeeze page. It’s ideal to have 2-3 high-quality images on your squeeze page. Try to avoid white background images as they seem to make the product less exciting. 

4. Opt-In Button 

Finally, you need to incorporate the opt-in button into your squeeze page. Ultimately, the opt-in button is the most important element of the entire page. For my opt-in button, it read, “Add to Cart for 50% Off.” This is the button that customers click before being taken to the order form. 

You can also make it so that clicking this button prompts a pop-up to appear. This pop-up will require customers to provide their email address before moving on to the order form. Collecting this email before a purchase doesn’t just allow you to build up your email list. It also allows you to retarget customers who left the page before making the purchase. This is an element that Shopify simply lacks.

Consult With the Pros 

woman taking notes as she learns about dropshipping

If you’re ready to take your ecommerce store to the next level, you need to start integrating sales funnels into your business model. If you want to know more about how sales funnels can help optimize your ecommerce endeavors, feel free to reach out to us today. 

At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now.  Tagged : / / / /