Learn How One of Our Ecommerce Empire Academy Students Generated $100,000 in Just One Month of Sales

Empire builders, are you ready to absorb some insider secrets of the ecommerce industry? I sat down with an Austin Eckman, one of our Ecommerce Empire Academy students. I asked him what his secret to success has been with creating profitable ecommerce dropshipping businesses. Austin was able to generate $109,000 from his sales funnel in just a month’s time and has graciously let us in on his winning formula to success below. 

Getting Started in Ecommerce 

Austin started his first ecommerce endeavor in November 2017. He launched his first store using Shopify and did pretty well. In the first two months with his Shopify store, Austin generated $10,000 in sales. He had a 9% conversion rate, which is extremely impressive for a Shopify store. However, after about three months, the traffic and sales started to taper off significantly. 

After his first ecommerce endeavor fizzled out, Austin went back to focusing on his original career of website consulting, as he is a web designer by trade. It wasn’t until a year later, in November 2018, that Austin decided to give ecommerce another shot after being inspired by Ecommerce Empire Builders YouTube videos. 

After watching Ecommerce Empire Builders on YouTube, Austin decided to give the ClickFunnels platform a try. Austin has found a ton of success through utilizing ClickFunnels and has achieved a 33% conversion rate on his order form. After generating over $100,000 in sales in just a month’s time, Austin has not looked back.

Choosing a Profitable Niche 

During my interview with Austin, I asked him how he went about choosing a profitable niche. Austin told me that he dove into his passion when it came to choosing a niche for his ecommerce business. I was thrilled with Austin’s response, as I encourage all of my Ecommerce Empire Academy students to go into a niche that they are genuinely passionate about. Being passionate about your business makes it so much more enjoyable. 

Austin advises everyone getting into the ecommerce industry to choose a niche that they are passionate and knowledgeable about. He has seen how his passion and knowledge about his niche has given him an advantage over his competitors. Because Austin truly understands the products within his niche, he can see problems that exist within the space and come up with product solutions to these problems. This first-hand knowledge also allows Austin to create well-rounded offers that customers simply can’t pass up. 

How to Pick the Right Product Niche

woman working on her ecommerce dropshipping business that sells dog products

My advice is to pick a niche you’re passionate about and figure out how you can provide value to your customer through a physical or digital product within the space. Austin is an entrepreneur who understands that you have to really understand the psychology behind why a customer wants your product and then fulfill that “why” through an exceptional offer. 

Every product out there, no matter how small, solves some sort of problem for a person. Austin likes to solve customers’ “why”s through an offer that combines both a physical and digital product. Austin’s strategy for getting digital information products is through working with content creators. Austin has actually paid creators on Udemy to produce information products that teach customers how to use the physical products that he sells. 

Ultimately, combining a physical and digital product together in your offer is a great way to set yourself apart from competitors. To be successful in the ecommerce industry, you have to create exceptional offers. You have to give customers a significant reason to buy from you rather than from Amazon or Walmart.  

Advice for Ecommerce Empire Academy Students and New Ecommerce Entrepreneurs 

screenshot of Austin Eckman emphasizing the importance of reading

Towards the end of our interview, I asked Austin what his advice would be for those just getting into the ecommerce industry. Austin’s first piece of advice is to keep your ecommerce business simple. The most profitable funnels are the ones that keep the buying process simple and easy to follow. Austin created his first funnel from our Ecommerce Empire Builders sticker template. This template is a straightforward funnel that allows us to:

  • Hold the hand of our customers.
  • Walk them through the buying process.
  • Provide an overall excellent customer experience. 

The second piece of advice Austin has for newbies in the ecommerce space is to be passionate about the products that you are trying to sell. If there’s no passion behind your business, it won’t be sustainable. It doesn’t matter what your passion is. Within every niche, there is a way to frame an offer that provides value to the customer. You just have to be willing to put the time and effort into your market research to create a winning offer. 

Tip: Build Reading Into Your Schedule

man reading books about ecommerce and dropshipping

Austin’s final piece of advice is to invest a ton of time into understanding buyers’ psychology. He suggests that all ecommerce entrepreneurs dive deep into books on the subject and read every day. 

I couldn’t agree more with this piece of advice. I truly believe that reading has become a lost art. If you’re looking for a mentor in this space, then there is no easier way to find one than through a book. If you’ve been struggling to figure out the why behind your business, a great book to invest in is Expert Secrets by Russell Brunson.  The book provides key insights into choosing a profitable niche. It also explains how to market your products in ways that are proven to generate sales.

Consult With the Pros and Join Our Ecommerce Empire Academy Students Today

Austin presented some useful nuggets of information for Ecommerce Empire Academy students and new ecommerce dropshippers. It’s my hope that you will be able to take this information and implement it into your own ecommerce sales funnel. Do you feel like you need a little more guidance in setting up your own profitable ecommerce business? If so, then feel free to reach out. We can help our Ecommerce Empire Acamdey students build, launch, and scale a profitable dropshipping business.

To get the ball rolling, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now. 

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Ecommerce Empire Builders Review: A 15-Year-Old’s Journey to Ecommerce Success

Empire builders, have you been wondering how to take your ecommerce dropshipping business to the next level? Well, the secret to success all stems from having the right mindset. While he’s only walked this Earth for the past 15 years, Tennessee Cox has already developed the mentality you need to succeed in the ecommerce industry. At just 15 years of age, Tennessee has already become one of our 50k a month students at Ecommerce Empire Builders, and I recently spoke with him during an Ecommerce Empire Builders review. 

His mindset is incredible. No matter where you are in your own Clickfunnels dropshipping endeavors, you can learn something from this kid. I have been blown away by him and his story, and I think you will be, too. Check out everything Tennessee had to share about his ecommerce journey below. 

Getting Started in Ecommerce Dropshipping 

When I sat down with Tennessee, I asked him how he started his ecommerce dropshipping journey. Tennessee’s story is definitely not traditional. He told me that he actually started his first ecommerce store during the summer between his sixth and seventh grade school years. 

Tennessee has always had an appreciation for the finer things in life. In middle school, he wanted the designer sneakers and backpacks his friends had. Like many kids his age experience, his parents told him if he wanted those things, he had to get a job and pay for them himself. So Tennessee started mowing lawns around his neighborhood for a little extra cash. He soon came to learn that manual labor was not for him. 

To keep his funds up without having to do manual labor, Tennessee started searching YouTube for “how to make money online” videos. One of the first videos he found was about Amazon FBA. From that video, he started his first Shopify store for under $100. Tennessee actually had some success with his first ecommerce attempt. With his first store, he made a sale on the first day. He set up his shipping wrong, so he didn’t actually make any money on the sale. However, he was still stoked to get his first sale. 

Tennessee ran his first store for about six months and then tried to sell it. Shopify contacted him and told him he couldn’t sell it. They also told him that he actually couldn’t even have a Shopify store because he was only 14 years old. After this little hiccup, Tennessee decided to take a break from dropshipping altogether.    

Finding Ecommerce Empire Builders

screenshot of Tennessee during the Ecommerce Empire Builders review

During his hiatus from Shopify dropshipping, Tennessee decided he would try to make money as a social media marketer. He started reading tons of marketing books and took some online marketing courses as well. His go-to book during this time was Unscripted by MJ DeMarco. Tennessee soon realized that he could use his newly acquired marketing knowledge to create a profitable ecommerce dropshipping business. 

During his marketing studies, Tennessee had learned about Clickfunnels dropshipping. He decided to search Clickfunnels dropshipping on YouTube, and the first channel to pop up was Ecommerce Empire Builders. Tennessee told me in this Ecommerce Empire Builders review  that finding our YouTube channel was a game-changer for him. He was hooked and watched every video on the channel that he could within a matter of weeks.  

After watching our YouTube videos, Tennessee set up his own Clickfunnels account. He started watching our Six-Figure Sundays religiously. During our Six-Figure Sundays, we give away $25 each week. Tennessee won on multiple occasions. Then, he used the money he won to fund his Facebook ads and pay for his Clickfunnels bill. He started scaling his funnel and was generating around $2,800 a day. 

After consuming everything he could on our YouTube channel, Tennessee decided to take the plunge and become a member of the Ecommerce Empire Academy and the Empire Builder Inner Circle. Then, Tennessee launched a new funnel and was soon generating $50,000 a month. Now his focus is on building a prominent brand within his niche.  

Tennessee’s business accomplishments within the ecommerce industry are extraordinary, but what really impresses me about this kid is his mindset. 

Developing a Powerful Mindset

teenager focusing on ecommerce dropshipping lessons and strategies

Tennessee started his ecommerce endeavors when he was in middle school. He stayed in the traditional school setting until the end of his ninth-grade year. Before the start of his sophomore year of high school, Tennessee convinced his parents to let him try a home school program. That would give him more time to focus on expanding his ecommerce dropshipping ventures. 

I don’t know what you were doing at 15, but I certainly wasn’t thinking like this.

I asked Tennessee what his parents’ initial reactions were to his desire to stop going to school to focus on growing a business. Tennessee told me that, at first, his parents worried that he would miss out on the social aspect of traditional schooling. However, Tennessee told his parents that it was actually his social life at school that was really distracting him from achieving more with his ecommerce business. 

Tennessee told his parents he wanted to surround himself with like-minded individuals that would push him to achieve more in the business industry. This is undoubtedly a powerful perspective for any 15 years old to grasp and then implement into their own life. 

I asked Tennessee what his advice would be for those looking to get into the ecommerce dropshipping industry. His first piece of advice is to disregard what the naysayers have to say. Instead, surround yourself with like-minded individuals that are passionate about their own business endeavors.

At the young age of 15, Tennessee has already come to realize that when you’re passionate about your work, it’s no longer really work at all. This is definitely a powerful mindset for a 15-year-old to have. Each of us, regardless of age, can implement this way of thinking into our own lives, too.  Having the right mindset is a crucial element of success, and you can read more about what Favour Johnson, another dropshipper, has to say about mindset in his Ecommerce Empire Builders review.

Consult With the Pros

teenager working on her ecommerce dropshipping business

Are you ready to take the plunge like Tennessee did and become a part of the Ecommerce Empire Academy? If Tennessee’s Ecomerce Empire Builders review convinced you to become an ecommerce entrepreneur, don’t wait. Sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the ecommerce industry. Your empire starts now!

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From Selling Gag Gifts to Earning $1,000,000 as a Successful Dropshipping Store

Empire builders, are you ready to create your own $1,000,000 dropshipping store? To help you speed through your dropshipping learning curve, check out the case study I did on an extremely successful dropshipping store below. In this case study, I’ll take you through the inside of a business that is making millions each month. You can use these key takeaways and implement them into your own eCommerce business today.

Manscaped 

The dropshipping store that we will be analyzing today is Manscaped. When this store came out two to three years ago, it was a joke that just sold gag gifts. However, the store has now transformed from gag gifts to a million-dollar business. 

There are a ton of things I love about this store and a few things I don’t. Today, I will clue you in on what I think Manscaped gets right and a few things I think they could work on. However, at the end of the day, money talks. This store has proven to be extremely profitable, so they’re doing something right. 

Ads Are the Bread and Butter of Every Successful Dropshipping Store

In the dropshipping industry, ads are your bread and butter. One thing that Manscaped has perfected is their ads. So, what can you learn from them? First things first, you must do your research. Research is key when it comes to creating a profitable dropshipping business. Always research what types of ads your competition is running. This is free market research, so don’t miss out on this opportunity. If you really want to geek out on marketing, I recommend reading Breakthrough Advertising

For now, head over to the Manscaped Facebook page. There, you can see the types of ads they are running right now. Manscaped runs a variety of ads on Facebook, something that I think every dropshipping business needs to do if they want to be profitable. 

Remember, not all ads are created equal. 

You can’t run the same ads you do to loyal customers as you do to people who have never heard of your brand. You have to understand the temperature of your traffic and cater your ads to the specific type of customer you are targeting. The two main types of advertisements that Manscaped runs and that you need run for your own business are cold traffic ads and retargeting ads.   

1. Cold Traffic Ads

woman scrolling through ads on social media

Cold traffic ads are the ads you run to people who have never heard of your brand before. They don’t know anything about your product yet, so you have to highlight the solution that your product will bring to them. 

2. Retargeting Ads

Retargeting ads are the ads you run to customers who have already bought from you or those who already have a sense of what your brand is all about. In these types of ads, you highlight your products while keeping your brand at the forefront of potential customers’ minds. 

Manscaped does a good job of running both cold traffic ads and retargeting ads, as you can tell from their Facebook ads library. They also make their advertising fun. Their slogan is, “Over 1 million men trust Manscaped tools for their family jewels.” This is a fun advertisement that uses a play on words to draw customers into the brand. 

Use Manscaped’s slogan as inspiration to create a fun and captivating slogan for your business. The thing about ads and marketing is that you can’t just copy and paste someone else’s copy. Great copy and ads are assembled like a puzzle. You take inspiration from multiple sources and then create something unique for your brand. 

Perfecting the Landing Page for a Successful Dropshipping Store

Once you’ve learned how to create ads that send traffic to your store, your landing page must be set up to make the sale. If your ad did a good job advertising the product, you can go right in for the sale. 

However, if your ad didn’t do a good job of pre-framing the product, then you have to sell the customer on the product. Manscaped’s landing page has a mixture of both. They are telling you about the product, while also selling you on it. 

What I Don’t Like About Manscaped’s Landing Page

discussing the multiple product offers on Manscaped's landing page

What I don’t like about Manscaped‘s landing page is that they seem to have too much going on. But a confused mind does not buy. The Manscaped landing page has tabs to other products. This adds confusion for the customer. 

People want to be told what’s best. So tell them by focusing on one specific offer. Make this offer clear, and don’t try to showcase every product you sell. 

Confusion over this concept is why a lot of dropshippers have great site traffic but poor conversion to sales. They try to sell the customer on a hundred different products at once. Remember, a confused mind will never buy. You can offer different products on your store, but you must only highlight one specific offer when trying to get that first sale. The big takeaway is to always have one clear offer on your landing page. Tell the customer what they want and make the sale. Even if you don’t make the sale immediately, you can keep reaching out with the strategies I discuss here.

What I Do Like About Manscaped’s Landing Page 

What I do like about Manscaped’s landing page are its layout and its imagery. They have a scrolling CTA, which is a nice touch. They also have premium images depicting their product. You must have premium images in your store if you want to make big money. This doesn’t necessarily mean professional photographs. 3D rendered images are all you really need to have premium images on your dropshipping site. 

Manscaped also does a good job of highlighting their product’s most significant benefit. That’s what a successful dropshipping store does. People don’t need the nitty-gritty information about your product; most of them don’t care. 

Highlight the one huge benefit your product has to offer a potential customer. If you don’t know what that one big benefit is, consult with the consumer. Listen and talk to customers about your product. By doing this, you will see a recurring theme about what customers like about your product. This is your selling point. Overall, I love the Manscaped site. The only thing I would change would be to focus on a single offer, rather than trying to sell multiple products at once. 

Consult With the Pros 

screen grab of Manscaped's Facebook page for analysis

So, how will you implement these knowledge bombs into your own successful dropshipping store? If you’re looking for some more guidance with building your eCommerce business, we can help. At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. Sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now. 

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How to Scale Your Dropshipping Business to $20,000/Month

When the excitement of opening your ecommerce store and selecting your first products begins to wear off, the real excitement begins. You are ready to scale your dropshipping business up with more sales and profits. You are ready for what we call ecommerce empire building.

Unfortunately, scale-up also is where a lot of us get stuck. The effective scale-up of sales and profits demands not only marketing strategies and sales techniques, but also adapting them to new technology and new online buyer habits. Let’s start by getting the big picture clear and our basic strategy solidly on track. Tactics do matter, of course, but tactics can’t save a flawed strategy.

The classic sales funnel (or buyer journey) is still the best framework for thinking through how to convert buyers at each step. That requires attracting initial contacts, informing them and gaining credibility with them, presenting your products, employing a pricing strategy, getting the shopping cart to the check-out, and working payments. Then, at the end, there’s another whole vista called “follow up.”

The “Moving Pieces” of a Sales Funnel

We want to focus here on a few of the moving pieces of the sales funnel that you may not be using optimally. At each step along the sales funnel, you might offer a one-time offer, or OTO. For each OTO, you will have a certain success rate, of course, and that is what we want to increase.

At the same time, however, our priority is not the number of sales. Our priorities are your average profit per sale and your customers’ lifetime value to your business.

Both priorities are addressed most profitably near the end of the sales funnel. Once the customer is in your online store and has been converted to making a purchase — or declining to make a purchase — some valuable strategies can come into play.

There is a cardinal rule here: If possible, you do not want to lose either a buyer or a non-buyer

You probably paid for that first customer contact. In many cases, in making that first contact, you will have obtained an email address and possibly other information. (We will talk in a moment about response automation by email.) But after your customers at OTO2 have either made a purchase or declined to purchase, they are still in the store and you have new and crucial information about them. Right here is a significant, immediate opportunity with non-buyers.  OTO3 should be a follow-up offer that is less expensive, less of a commitment, easier for the customer to accept. We call this “down selling.”

How to Convert a Non-Buyer

non-buyer debating whether to purchase another offer

For example, if you are selling an annual membership but a customer rejects this option, you can offer a one-month trial membership. If you make a sale, you have made a customer at OTO3. The trial memberships will have a cancellation rate after the month, of course, and the profit is far less than on the annual membership. Therefore, your crucial step is to follow and convert this new customer to higher-priced purchases.

At OTO3, which is a price offer, you once again see customers divide themselves into buyers and non-buyers. If their answer is “yes” (a purchase), the customer goes to your thank you page.

Email Automation Is Indispensable

Engage with your non-buyers, not just your buyers, to scale your dropshipping business from hundreds of dollars to tens of thousands.  For almost all stores that I see, this is a great missed opportunity. Again, you probably paid to get that customer to your store. So don’t just throw that money away — use the connection.

For easy and highly effective email automation, check out the Ecommerce Empire Builders website for a program called Active Campaign. It largely automates your email follow up to both buyers and non-buyers. 

You want to reach out to non-buyers again and again

After all, you know that they are aware of your store, have some knowledge of your product, and considered a purchase. Timing, new products, new offers, and increasing knowledge and familiarity with you and your store all can factor into a purchase by that customer in the future. You will use automated email to approach these customers at intervals say of one hour after leaving your site, one day later, two days later, and beyond.

Customize Your Emails Based on Their Purchase Behaviors

email automation workflow for interacting with non-buyers

Your priorities, as mentioned above, are profit per sale and the lifetime value the customer brings to your business. Automated email works in part by segmenting your customers into categories to guide customized messages to them.

You will sell far more to your list of existing customers than to any list you probably can purchase. You usually can count on a buyer’s excitement with your product to be highest immediately after the purchase and in the days following. So that is the time to introduce related products, “step-up” offers, and bargains.

It should go without saying that when you are drafting the email messages to flesh out your active campaigns to buyers and non-buyers, differentiate the messages. Speak to segments of each group, and feature different intervals and offers.

Remember: you are writing directly to the customer, as an individual, in a friendly tone. Any other approach wastes the most important advantage of automated email responses: the connection.

The Sales Relationship Gets Longer

The real money in ecommerce is achieved by buyer evolution through successive points in the sales funnel. When you make that first sale, your customer has only completed the first leg of the buyer’s journey. Scale your dropshipping business by continuing the interaction. Your more expensive products are where the big profits are made, and these purchases rarely come from first-time, one-time buyers. The most profitable sales funnel represents your entire — sometimes your permanent — relationship with a customer.

Succeed With Ecommerce Empire Builders

As you strive to scale your dropshipping business from one level to the next, consult with the experts. We offer presentations, classes, and the spectrum of related materials available at Ecommerce Empire Builders, and we’re ready to help you at every step.  Be sure to check back here for information, insights, and updates. Right now, sign up for our exclusive free webinar. We’ll introduce you to the simple five-page ecommerce funnel that works.   

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How to Start Dropshipping With $0

Empire builders, are you ready to transform your life through the power of dropshipping? Anyone can become a dropshipper, but only the ones ready and willing to put in the work will prove to be successful in the end. You’re ready to start your new business today, but can you start a profitable dropshipping business with $0? Read on to learn how you can create your own successful ecommerce business through the most low-cost measures possible. 

Is It Possible to Create a Dropshipping Business With a $0 Budget?

Is it really possible to start dropshipping with $0? The simple answer is yes. It is feasible to start a brand-new dropshipping business with no money. However, your success depends on a number of factors. One of these factors is your previous experience. If you already have experience in business, marketing, or the dropshipping industry, then creating a profitable ecommerce business from nothing is a much more doable feat. 

However, it’s not logical to believe that you will draw riches from thin air. 

While some individuals are able to build profitable dropshipping businesses without investing any money, I recommend having an investment budget of $250 to start your dropshipping business. If you’re doing something you’ve never done, then you’re going to have to put a bit of risk into it. For starting a new dropshipping business, this risk is given through your time and money. 

There is some risk to dropshipping. However, if you want to start your own business, dropshipping is one of the lowest cost and lowest risk endeavors to get started with. 

I have seen so many people invest their life savings into business inventory that they are never able to sell. This is common with Amazon sellers. They invest in a large amount of inventory at the start of their business, and then can’t sell it. They end up having to sit on all their unsold inventory, and their investment wastes away. 

That’s the great thing about dropshipping. It requires a low startup cost, and there is no inventory to deal with. Overall, I have found that the sweet spot for investing in a new dropshipping business falls between the $0 to $250 range. If you’re willing to invest a little cash, you will find success within the industry — especially if you follow the tips I’m about to share.

What Do You Need? 

man setting up the website for his dropshipping business

So, what do you need to start your brand-new dropshipping business with $0 or $250? Many people try to over complicate the process. But when it comes down to it, dropshipping is a very straight forward process, especially if you choose the right niche. There are only two things you need to create a profitable ecommerce business. The first is a website, and the second is traffic. 

1. Your Dropshipping Website 

Creating an ecommerce business will require you to have a website. You can purchase a domain and email bundle for about $7 a month. Remember, your domain name doesn’t actually matter. I have seen individuals pay hundreds on a specific domain name. Don’t be one of these people. Your domain name has nothing to do with how profitable your dropshipping business will be. Always choose the cheaper domain and email bundle option.

Along with purchasing a domain and email bundle, you have to choose a platform to sell on. It doesn’t matter if it’s Shopify, WooCommerce, or Clickfunnels, you need to have a website and platform to sell products from. 

Choose Clickfunnels As Your Platform

That being said, all my successful dropshipping endeavors have been created through Clickfunnels. I’m not affiliated with Clickfunnels in any way, but this software has changed my life, and I want you to experience the same type of success. 

I have had tremendous success with Clickfunnels, and I believe it’s the best platform to use for your dropshipping business. Clickfunnels gives you a 14-day free trial. During my free trial, I took a new funnel from $0 to $1000 a day in the first three days. After the free trial, a Clickfunnels account costs $97 a month. However, as my sales show, a Clickfunnels membership can more than pay for itself. Ultimately, your Clickfunnels membership will be the most expensive investment to get your store up and running. However, keep in mind that the cost is worth every penny. 

Clickfunnels vs. Shopify

The Clickfunnels platform allows you to do so much more than Shopify or WooCommerce does. On Shopify, you can kind of piece things together with your store like you can on Clickfunnels, but it’s going to cost you $500 to $600 just in apps to keep your Shopify store running smoothly. 

Don’t get me wrong. I love the Shopify business model. But Shopify does not generate the most profits for dropshippers. Shopify makes tons of money off apps alone, as stores have to purchase at least 10 to 15 apps to get their businesses up and running. Shopify overcomplicates the process, especially for newbies. 

5 Key Clickfunnels Features

With Clickfunnels, you have access to all the features you need for a winning business. Plus, you don’t have to pay for each individual feature like you do on the Shopify platform. 

With a Clickfunnels membership, you automatically get access to the five most important features every profitable dropshipping store has. These features are:

  1. Opt-In Pages
  2. Order Forms
  3. One Time Offers (OTOs)
  4. One-Click Subscriptions
  5. Automated Emails

Opt-in pages give you access to email addresses from the start. OTOs provide you the option of creating one-click upsells. Shopify charges for this feature and takes a portion of the money you make. With Clickfunnels, this is just a built-in option that comes with every membership. 

With Clickfunnels, you get access to all the necessary features right out of the gate. Ultimately, you can make three to four times more money through a funnel than through a Shopify store. As a marketer, that’s all that really matters.   

2. Traffic Generation

roadmap of an effective traffic generation strategy

After creating your website, the next step in your dropshipping endeavor is driving traffic to your store. Building the store was the easy part. Marketing is where the real challenges come into play. After your business is built, advertising is where the majority of your money will go. Advertising is expensive, but it’s an essential investment. Advertising is how you get your product into the hands of customers. 

Now there is a difference between advertising and profitable advertising. There is a great deal of research that goes into profitable advertising. Not many people are willing to put in the work it takes to research and understand how the marketing platform works. 

Research is hard. It takes time and effort. 

When it comes down to it, there is no magic pill. 

If you want to make money, you have to put time and effort into your marketing strategy. The willingness to research is what separates profitable dropshippers from everyone else in the industry. Building your funnel was the easy part. Driving traffic will prove to be the most challenging. 

Consult With the Pros 

Are you ready to start your own dropshipping business today? At Ecommerce Empire Builders, we can build, launch, and scale your very own profitable ecommerce business. Check out our website today to sign up for access to an exclusive free webinar on creating your own profitable ecommerce funnel. You can also check out our YouTube channel for free resources as you work to create your own profitable dropshipping business. 

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Dropshipping Business Case Study: How to Make $300 in Sales by Day 5

Empire builders, are you ready to launch a brand-new dropshipping funnel? We can help you create your own profitable dropshipping store today. We have launched brand-new stores that went from $0 to $100 on their first day. Then, the store reached $300 a day in sales within their first five days. Want to see the results for yourself? Check out these case study findings and watch my video below to set yourself up to make $300 a day with your brand new dropshipping business!

Your Business in a Box 

At Ecommerce Empire Builders, we have a program called Business in a Box. In this program, we build you your very own dropshipping store. We create your business from start to finish. However, if you’re looking to create your dropshipping store from scratch, I’m about to drop some serious knowledge bombs for you. 

Check out the steps we follow at Ecommerce Empire Builders to create profitable dropshipping stores in record time. 

Step 1: Figure Out Your Niche 

screen grab of suggestion that businesses find a hobby or passion niche

The first step is to figure out your dropshipping niche. You have to have a niche that you — or shoppers — care about. Remember, you don’t have to be personally passionate about this particular niche, but it helps if a large chunk of the population is. People spend money on their passions. With people spending more time at home these days, they are pouring more money into their passions. 

If you’re not sure where to start, hop on over to Wikipedia. Search the word hobby on Wikipedia, and the site will provide a list of hundreds of hobbies that people are into. This is the market research you need to do upfront before you start your Ecommerce store. 

At Ecommerce Empire Builders, we do a ridiculous amount of market research before even thinking about creating a new dropshipping funnel or store. Make sure to do thorough market research on the physical products you want to sell in your niche. Also, keep in mind that your business will be more enjoyable in the long run if you choose a niche that you find personal enjoyment from as well. 

If you want to dive into product research, follow our guide (and learn about seven profitable market areas) here.

Step 2: Figure Out Your Offers 

screen grab of our front-end offers strategy

The next step is to figure out your offers. This is the most important piece of the pie when it comes to creating your new dropshipping store. A common mistake among new dropshippers is that they hurry to build their new funnel or website — without doing market research and figuring out how to set up prime offers. 

Building your website is not essential right away; you must research and create a marketing strategy before anything else. What you need to understand about offers when getting started with dropshipping is that there are multiple types of offers inside a business that you must utilize to make your store profitable from day one. 

Front-end offers are what your dropshipping business is centered around. 

The front-end offers are the products you are running ads on, whether they are Facebook ads or YouTube ads. This is where you run the “50% off” ads or “buy two, get one free” type of ads. You want your ads to be enticing to your potential customers. These ads are the first interaction you have with customers, so you have to get your marketing strategy right. 

You must over-deliver to your customer and create an experience for them that has them returning to your store again and again. At Ecommerce Empire Builders, our strategy for profitable front-end offers is to pair a physical product with a couple of digital or information products. 

Outperform Your Competition

Why do we do this? 

The simple answer is that it sets us apart from our competition. You never want to compete on price. When you do this, it’s just a race to the bottom. What you want to do is compete on customer experience. This is where digital or information products come into play. 

Digital and information products are where you can beat your competition every time. Take this as an example:

You are selling fishing lures. This is your physical product. To set yourself apart from your competitors who are also selling fishing lures, you pair this product with a digital quick start guide on using fishing lures, as well as a digital guide on how to use different fishing lures depending on the weather. 

This is the winning formula that sets you apart in a space that already has so much noise. Your first sale is always the hardest. But you build momentum by creating a unique front-end offer keeps customers coming back for more. Most dropshippers end up failing because they only focus on selling a single product — the physical product.

Step 3: Utilize Order Bumps 

Once you create a winning front-end offer, you need to utilize order bumps on your dropshipping store. Using order bumps is an easy way to increase the average amount of money a customer spends with you. 

Simple order bumps are offers like expedited shipping, limited edition products, product warranty, or gift cards. You never need to overcomplicate the process. If you’re selling toothbrushes, then a simple order bump would be to offer customers the chance to pair it with toothpaste. 

Simple strategies like order bumps set your business apart from the competitors. 

Step 4: Create Two Upsell Options 

After creating order bump options, the next step is to create two upsell options. 

This simply means that you either present the customers with offers of more of the same product or an offer to a premium product. You want to keep offering customers a better and better deal. You want to create an enticing offer that a customer simply cannot pass up. 

Step 5: Implement Subscription Services 

screen grab of business dashboard highlighting growth in sales

The final step in creating your dropshipping business is to implement a subscription service. Creating an enticing subscription service for customers generates monthly income for yourself.

This is the hardest sell, but by over-delivering to customers early, you gain their loyalty. Customers that have a pleasant experience with your dropshipping site will be more likely to buy a monthly subscription to receive more of your products. 

Consult With the Pros 

screen grab of case study business strategy

Does starting your dropshipping business sound like a winning idea? At Ecommerce Empire Builders, we can build, launch, and scale your very own profitable Ecommerce business today.

Check out our website today to sign up for access to an exclusive free webinar on creating your own profitable Ecommerce funnel. You can also check out our YouTube channel for free resources as you work to create your own profitable dropshipping business. 

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