Gaining $10k+ in Month One with Our Business Launch Service

Welcome back, Empire Builders! I recently interviewed Natalia, who went from nothing to earning over $10k in her first month with our team! Let’s go over her interview about her Ecommerce Empire Builders success story. I’ll be paraphrasing here, but feel free to watch the entire interview for yourself as we talk about our dropshipping business launch service and Natalia’s ecommerce success.

What Had You Previously Tried in eCommerce?

Natalia: Amazon, eBay, Shopify, affiliate marketing… Pretty much everything.

How Did You Find Us, and What Made You Try Our Business Launch Service?

Natalia: I jumped from one thing to another because I wasn’t happy with the results. In the process of learning about optimization, conversions, and average cart value, I found your channel. I saw a video you did about the difference between the structure of a funnel from Shopify vs. ClickFunnels and how easily customers can be distracted from Shopify. I realized that you were explaining how someone like me could succeed with the right strategy rather than what I was doing.  

Peter: The team and I talk about you all the time. You’re the ideal candidate for what we do. You show up to the calls, ask questions, actually implement the teachings. You’re a model student. It’s sad to see how many people don’t. The information is out there but having the knowledge and implementing it are two different things.

Natalia: I know that I’m the kind of person who needs mentoring, so I’ve taken a lot of other courses. Yours is the first that’s made me confident enough to share my experience. With you, if I have a question or something isn’t working, you’re always there with more advice and guidance. With other programs, they just say it might be the product or that they don’t know. Also, I was very interested in how you pick products. You advise going for hobby niches, something you’re passionate about or interested in. The idea of turning my hobby into a business was intriguing.

Peter: So many people think there’s some big secret to all this, but there isn’t. You just need a solid sales strategy, and it helps if you have at least a moderate interest in what you’re selling.

Did You Tell Your Friends and Family About Joining? 

Screen grab of interview with Natalia about the business launch service

Natalia: I didn’t really tell anyone. My husband generally knew what I was doing, but I didn’t tell him I was joining this program. He’s very down-to-earth, and I’m a dreamer, so I didn’t want him to be upset about me investing in this. Once I have more steady success, I’ll share the details. I don’t really know anyone with an untraditional career path. That influenced my decision too. I didn’t have anyone to talk to about wanting to start my own business, but this is a community. 

Peter: That’s exactly why I started this channel. I got sick of not having friends that I could talk business with. I really wanted to create a community where I could share strategies and ideas of my own. It’s great to sit around with friends and gossip or talk about whatever sometimes. But if you’re trying to build a successful business, you need to have conversations about business.

What Made You Decide to Buy Our Business Launch Service Rather Than Just Taking the Course and Doing It Yourself?

Natalia: I tried to build a business myself for two years, unsuccessfully. I realized I was missing something. I heard the things you talked about and it made sense, but I felt like I was getting the broad strokes and missing the details necessary to succeed.

What Was It Like for You During the Process of Building It?

Natalia: At first, I wanted to sit back, relax, and enjoy not having to do it, but that’s just not who I am. I started teaching myself ClickFunnels, but it’s hard for me, especially writing copy since English isn’t my native language. That’s a large part of why I invested in your help, too.

How Did It Feel When the Site Went Live?

Natalia: It was very exciting to start getting emails telling me I had sales.

What Is Your Ultimate Goal for Your Business?

Screen grab of interview with Natalia about creating successful sales funnels

Natalia: I want financial stability, to master this skill of creating funnels and making sales. Eventually, I’d like to join the Two Comma Club.

Peter: I have no doubt you’ll make it. As I said, you’re an ideal candidate.

What Do You Think of the Support You’ve Received?

Natalia: Amazing. They’re professional, inspirational, and they really changed the way I think.

Peter: It took me a long time to get to the $10k a month mark, so it’s amazing to see our team of people — who have really strong and unique skills that make them successful — all coming together to help you create a successful business of your own so quickly.

Finally, What Would You Say to Anyone on the Fence About Using Our Business Launch Service?

Successful ecommerce dropshipper using a business launch service

Natalia: There’s no doubt about the team’s professionalism. Be prepared to work hard and keep pushing, and they’ll do the heavy lifting. It’s great to have a professional opinion about your business, too. I wanted to change my niche, thinking it wouldn’t work. But you convinced me to move forward, and you were right — it’s been very successful. I can’t express how grateful I am to you all.   

Peter: Many people, understandably, have that problem of second-guessing their decisions because it’s new to them. You just have to move forward and let the data tell you what works. If we’re wrong, we’ll adjust. But second-guessing and going back to the beginning before you’ve really started just holds you back.

I hope you learned a lot from Natalia’s interview about her experience with our business launch service. If you want to learn more about creating dropshipping success and building your own ecommerce empire, sign up for this masterclass where I’ll teach you how I made a full-time income online with a 5-page funnel. I’ll even throw in the $100k funnel template! Get ready to build your empire. Tagged : / / / /

How to Create and Sell Information Products

Information products are incredibly versatile and profitable products that you can sell as standalone items or bundle with your other products. Are you wondering where to get started? Let’s dive into what information products are and how you can create and sell them for maximum profit.

What Are Information Products, And How Can You Sell Them?

An information product is a piece of content that you create. They can be anything, such as a video course, a PDF, an ebook, or even a cheat sheet or template. It’s typically used in one of two ways:

1. You Can Sell the Information Products Directly

The first way to use information products is to sell them. They are considered high-margin because they are not physical products. You only spend time and resources when you first create the content, and then you can sell them over and over again for a very healthy margin.

2. Bundle Information Products for Free With Your Physical Products

The second way information products can be used is to bundle them for free with your physical products. If you’re doing dropshipping with fishing lures, for example, you can bundle in free information products. Information products don’t just enhance the value of your product and establish your expertise. They also create a differentiating factor your competitors don’t have.

The key takeaway is that Information products are very versatile, and there are A LOT of options for creating them. But what does your audience actually want? That’s where the first step comes in: research.

Research What Is Already Selling

screenshot of looking at information products

Check Out Learning Sites Like Udemy

Before you create an information product, you need to research what is already selling. Start by going to a learning site like Udemy and type in a search term for your topic of interest — for example, fly fishing. Then explore the top courses to see what customers are looking for. Your goal is to examine these entries and derive what the common questions and pain points are. That will help you decide how to focus your content.

Look at Shopping Sites Like Amazon

Don’t just stop at Udemy. Amazon is another great source for finding more information. On Amazon, select the ‘Books’ department and then search for ‘fly fishing.’ As you browse the top results, you have another window into what people are interested in reading and learning about. You can use the sources from several of these results as a basis for creating your own content.

Insider Tip: Check Out ‘For Dummies’ Books

The ‘For Dummies’ book results are great because they lay out exactly what people want to know, all nicely organized in the table of contents. These books are valuable because so much market research has gone into them. And you don’t have to buy the book. Just click into it, scroll through the first few pages, and browse the table of contents and pertinent topics.

Other Research Tools: YouTube, Lynda.com and Answer the Public

Search YouTube for tutorials and how-to videos, like ‘How to fly fish for bass.’ Just like with Amazon and Udemy, the search term itself will give you a peek into the keywords that people are using. Lynda.com is LinkedIn’s knowledge-sharing site where you can search for popular course topics. Another valuable resource is Answer the Public, which shows common questions and phrases that people are asking.

Plan Your Content

As you do these searches, you’ll see course and book results, videos, content, and, most importantly, sources. Compile, read, and watch several of the top results. Then create bullet points for the product you want to create.

Do a Quick Deep-Dive on One Topic

Don’t try to cover a dozen topics at once. Instead, pick one topic and go into detail so that you can quickly develop content and get it in front of your customers. For example, you might focus on ‘Best Fly Fishing Rods for Beginners’ and then dive deep on things like what kind of rod to buy, what case to choose, and what line to buy.

Keep Your Content Short

If you’re going to create PDFs, cheat sheets, or ebooks, remember that shorter is better. Avoid creating a 100-page ebook that no one will read. Aim for 10-15 pages instead. This way, you’ll create a product that is not only a quick win but something customers actually want to read. At the other end of the spectrum, you can create a full course. Customers will pay more for these, but they need to contain a lot more content. We recommend that first-time sellers stick with short, easy PDFs or cheat sheets. You can sell them in your funnels and your Shopify stores or even give away for free. You can always develop and sell longer video courses or content further down the road.

Select Your Niche

You might wonder why people would buy your content as opposed to all the other books and courses. The answer lies in niche selection. It’s crucial to go into a niche, whether you’re selling only information products or information products combined with physical products. You want to choose a niche that always has a stream of new people exploring it. That’s why we love hobby niches. Even as some people leave, a new audience is coming in and consuming information.

…And Become an Expert

We always recommend that you know what you are talking about. Don’t create information products about a topic if you’re not willing to create lots of videos about it or talk about it for hours and hours. Here at Empire Builders, we sell ecommerce information products, and as you know, we have 800 videos on it. Our team lives and breathes these topics every day. You don’t need to be as diehard as us, but it’s extremely important that you love what you do. Otherwise, you’re just creating another job for yourself.

Be Original — Don’t Plagiarize

We can’t stress this enough: you should not be stealing the exact content, titles, pictures, or anything that would be plagiarism or infringement of copyright. Not only is that wrong, but you will also get caught and get in trouble. Instead, take the sources from these multiple, top-selling books, courses, and videos, and use them for your research and your work. Steal Like an Artist is an amazing book that describes this. Take the information from these sources and use your understanding, your words, and your style to create your own unique product.

Creating Information Products

screenshot of looking through PLR sites

Now that you’re ready to create your information products, you have a few options.

1. Do It Yourself

It’s not that hard to make a video, a short lesson, or even a full-fledged course, especially if you like the topic. You can even make a Google Drive document and save it as a PDF.

2. Use PLR Websites

PLR (private label rights) sites let you license rights to information products. You purchase the product once, and then you have license rights to resell it. You don’t have to do anything besides brand the content with your logo, and then you can start using it.

One of our favorite PLR sites is plr.me, which has fairly mainstream content. While they may have niche content in big categories like fitness, they won’t have much in fly fishing. Our other favorite is ThePLRStore, which is another large, reputable repository of content that you can buy rights to. Note that these PLRs will generally be just plain text files. It is your job to hire a graphic designer to make them look attractive. Alternatively, you can do it yourself by putting the information into a Google Docs or Google Sheets document.

Getting Your Information Product Ready to Sell

Your next step is to package your information product and make it look attractive to customers. This step can actually make or break your information product’s success. People want that exciting feeling of purchasing and opening a nice-looking product with cover art and other features.

One option is to hire someone using a site like FreeUp, where you can find and hire freelancers to do this work for you. (Go to https://freeup.net/partners/empirebuilder/to get a free $50 coupon as you get started). You give them the PLRs and your sources, tell them your inspiration, and then let them do the work. Yes, it will be a little more expensive upfront because you’re outsourcing. But every subsequent sale after you get past the initial cost of $50-$100 will be all margin. Or, if you bundle it for free with your other products, it might drastically increase your store conversions. 

Another place you should check out is us! Our team at Ecommerce Empire Builder can actually build information products for you. Our services page has everything you need to know about our process as we build professional, high-quality information products to fit your vision.

Marketing and Next Steps to Success

entrepreneur planning her information products on her laptop

When you’ve researched and created your information product, your next step will be marketing that product. We recommend that you reserve your seat now for our upcoming Ecommerce Empire Builders Master Class, where we’ll take a deep dive not only into marketing but into all aspects of creating a profitable ecommerce business. Our exclusive free webinar will give you the tools you need to start your own ecommerce empire!  Tagged : / / / /

Free Step-by-Step Dropshipping Business Course: How to Build a $10K/Month Business

Welcome back, empire builders! Today I’ll be giving you a FREE step-by-step dropshipping business course. It’s the perfect guide for going from beginner to $10K/month dropshipping business owner. Let’s get started.

Finding a Niche

The first step in this step-by-step dropshipping business course is zeroing in on a niche. You can’t go wrong picking a hobby niche because they’re full of passionate people who put a lot into their hobbies. Also, they’ve been around for a while and have proven to be stable. 

Start by searching “list of hobbies.” Spend some time looking into different ones. Don’t spend too much time on it, though. You can’t pick a bad one, so whichever one interests you will work. If you go with something you don’t like, then your business will feel like a chore, so choose something that you at least somewhat enjoy.

Validate Your Niche

screenshot of analyzing a trend on Google Trends

As an example, I’ll use scrapbooking. Familiarize yourself with your niche a bit. Learn the mechanics of it and the mindset of participants. Some great ways to do that include:

  • Checking Wikipedia
  • Joining Facebook groups
  • Watching YouTube videos
  • Finding relevant influencers

Next, I’ll type “scrapbooking” into Google Trends to find the search volume. You want something with a steady line rather than a large dip in interest. That’s the difference between a trendy fad and an evergreen hobby. If the graph is over the 50 mark and more or less straight over the past year, it’ll work. Then, do some Amazon research to make sure there’s not heavy brand loyalty. Also, make sure there’s a variety of products – both physical and informational – along with many buyers, sellers, and advertising opportunities.

Finding Products

Next, I find potential products. I look for:

  • Frontend Products
  • Two Free Bonus Information Products
  • Two Upsell Products
  • Subscriptions

The Frontend Product

I use Amazon and other tools to see what people are selling. Ecomhunt is a great way to search for products for free. I type in scrapbooking and see what comes up. Immediately I see some metallic markers that came up on Amazon. That probably means they sell well.

Next, I go to AliExpress and search for scrapbooking to see if those same markers come up. They do, so I check the price and compare that to the Amazon price. The profit margin doesn’t need to be huge. I’m not going to overthink it — I’m just going to pick the markers as my frontend product.

Choosing the Right Supplier

Next, I’ll search “metallic markers” on AliExpress to find the best price. I found a supplier that has a better price, good sales, and product variation. I want to validate that they specialize in a similar arts and crafts niche, so I’ll start by checking their feedback ratings. Above four and a half is ideal. Next, I’ll see if they have more products in the niche, so I can use the same supplier. It might take time to find one, but it’s worth it. If you have to use more than one supplier, that’s fine, though.  

Upsell Products

screenshot of completing a product offer outline

The marker supplier has two kinds of markers: thin- and thick-tipped. I like to use that kind of variation to upsell since customers are likely to want the second type, too. The next thing I look for is a similar product or an accessory. The supplier has a canvas marker case. It’s perfect for upsell number two.

Free Bonus Information Product

This is a unique step in my step-by-step dropshipping business course, but informational products matter. This will come free with the purchase to sweeten the deal. Google “scrapbooking PLR” (private label rights) to buy the rights to existing information products. I usually use the PLR Store. All you have to do is add better font and some nice images to make it look presentable. I found one right away with 62 pages for only $6. I’ll just use two basic chapters, not the whole PLR. I try to pick sections about the biggest pain points.   

Subscription

Subscription offers are great sources of recurring revenue. Look for something that people in your niche will need a steady supply of. In this case, stickers, washi tape, and other supplies are good options. I like to add in some information products, too, so I’ll include page layouts. I aim for at least $24.97 a month, but base your prices on what makes sense for your niche. The goal is a 50% profit margin while doubling the customer’s value. So, if you charge $20 a month, spend $10 or less while providing $40 of value to make the subscription worth it.

Business Essentials in This Step-by-Step Dropshipping Business Course

Now we’ll get into business essentials: your website, funnels, etc. Let’s start at the beginning.

Picking a Domain Name

Using relevant niche terms makes me seem like part of the community and helps people find the site since they’ll likely use similar search terms. I’ll Google “scrapbooking terms” and look for a list or blog post to reference. I like to use fun, hipster names since they seem to perform well. Quickly glancing at the list of scrapbooking terms, I see cropping and cutting, so I’ll use CropAndCut.com. It doesn’t need to take hours. Don’t overthink it.

Google is the best place to buy domains and emails because it’s cheaper and gives you Gmail access. When buying domain emails, [email protected] keeps it simple.

Payment Processor

Once you have your domain and email all set up, you can sign up for Stripe for free. The application process is simple, and it’s the best way for beginners to get started.

Building Your Website

ClickFunnels has templates to build your site quickly and easily. Don’t change the page layouts; just edit the pages with relevant images and text. Use similar Amazon product pages for inspiration. Don’t plagiarize; just take ideas from a few and combine them into original copy. If you want to create a logo, you can do that quickly in Canva, but you don’t need one. For testimonials, use the AliExpress reviews.

The great thing about ClickFunnels is how much you can do. For example, you can send automated emails. If someone opted in but didn’t buy, you can follow up with an email automatically. Also, when someone makes a purchase, they’ll be prompted to add the upsells.

The Bottom Line of This Step-by-Step Dropshipping Business Course

man working from home on his dropshipping business

That’s it, guys. It’s that simple. Just don’t overthink it. If you want to learn more in-depth tactics than I go over in this step-by-step dropshipping business course, then sign up for my masterclass, where I’ll walk you through the process in even more detail. Tagged : / / / /

Top 3 Online Businesses for Beginners to Start in 2020

Hey, Empire Builders! In this article, we’re going to talk about the three best online businesses for beginners to start in 2020. I wanted to go over the top online businesses that anyone can start without a huge investment or any experience. While some online businesses for beginners require a massive budget with substantial overhead costs, some need a much smaller investment. Those are the ones we’ll be talking about today.  

1. Ecommerce and Dropshipping

This is my favorite option. It’s the best business for beginners because of the low risk involved. If you don’t know, ecommerce and dropshipping are terms for selling products online that your supplier sends to the customer, in exchange for a cut of the profits. It’s that simple. Dropshipping allows you to cut the usual costs for inventory and shipping.

For example, with my dropshipping business, when someone buys something from my website, the supplier is notified and they ship it out. I never even see the product in person. It’s just my job to sell it, the supplier does the rest, and I make a cut of every sale. 

It costs as little as $250-$500 for ads to get started. That may seem like a lot, but it really isn’t considering that it’s your cost for starting your own business and gaining financial freedom. This is pretty much the lowest start-up cost you’ll find. It’s going to take an hour or two a day to learn enough to be successful. But the more you invest, the more you get out.

How to Start an Ecommerce or Dropshipping Business

Beginner dropshipper starting his business at home

You need to pick a product and make sure it’s something people want. Google “list of hobbies,” and nearly everything on that list is a good choice. The best advice I can give you is to choose something you genuinely enjoy and find interesting. That’s the difference between waking up every day excited to get to work and being stuck in a daily grind.

Once you pick a hobby — gardening, for example — go to Amazon and search it. You want to sell what people are already buying. Remember KISS: Keep It Stupid Simple. When you look through the results, there are a number of physical and digital products. That’s how you know it’s a good niche with multiple options.

Pay attention to the “frequently bought together” section, which tells you what else you can sell and each product’s rank. If the ranking is under 20,000, then that tells you there’s a demand for it. Going to AliExpress will then show you how many units are sold, and you can find a supplier with a cheap enough per-unit cost to make you a good profit. While dropshipping is one of the best online businesses for beginners, it’s not just for beginners. As you learn, you can scale up your business and create multiple businesses.

2. Selling Digital Products

screen grab about how to create and market digital products

This includes courses, PDFs, and other digital media. The profit margins are high because it doesn’t cost money to make, so it’s pretty much 100% profit. While it doesn’t take a large monetary investment, you have to invest a lot of time into it. You must position yourself as an expert that people trust so they’ll want to learn from you, and that can be tricky if you’re just starting out on online businesses for beginners.

If you want to sell high-ticket digital products ($1,000+), you’ll need to create free content every day to show your expertise, entice them to learn more, and build that trust. If you’re selling cheaper digital products ($5-$50), then all you need to do is add value by solving a problem.

As far as the budget for this, if you’re working on the lower end of the price range, you can advertise for free. If you’re going to use ads, though, I always recommend a $250-$500 minimum.

How to Start a Business Selling Digital Products

Again, take advantage of Amazon. When you type in the example niche — gardening — you’ll see many books available. You can also sort by category for books if you don’t see any pop up immediately. You can do the same for video content.

This provides a clear picture of what information products are being purchased and what problems they try to solve. First, decide on your price point, which should generally be $5-$50 or $1k. This will help you determine what kind of informational products to look into creating. This can range between a short how-to guide and an in-depth video course.

Udemy will give you a better idea of in-demand courses. Type in gardening again; there’s a lot to choose from. The course description will tell you what people are learning. You can sell courses here without spending ad money, too.

If you want to sell text-based information products, you can write your own or go to The PLR Store to buy one. You can buy the rights to content and sell it, make improvements, whatever you want. If you type in gardening, you’ll find a pack of articles on low maintenance gardening, something you can sell for $10+ while only paying $5.99. Dress it up with images and fonts to make it look worth the money. Then you can sell it on ClickBank without paying to advertise.  

3. Affiliate Marketing

Shopper reading content from an affiliate marketer

One of the most popular online businesses for beginners is selling products for someone else and making a commission for every sale — that’s affiliate marketing. This is especially easy if you already have an audience from another business or website where you can promote products. Then this is a no-cost way of making money/ If you only promote products with a good reputation that work well and add value, then it’s also risk-free. If, however, you use your business platform to promote a product to your audience that’s of poor quality or doesn’t work, then you’ll lose trust and business. So, make sure you’ve tried it and really want to recommend it.

How to Start an Affiliate Marketing Business

ClickBank can help with this too. Use their navigation bar to find products you’d want to sell. Let’s use gardening again. Once you find one you want to sell, click promote and you’ll get a custom affiliate link. It’s that simple. Don’t forget to buy and test the product first before endorsing it. Then all you have to do is drive traffic to their site, and when someone buys something, you earn a commission.

Remember…

The great thing about these online businesses for beginners is that they work well together, too. Maximize your profits by integrating them into one business model. If you want to learn more and make more, sign up for my masterclass, where I’ll teach you how I made a full-time income online with a 5-page funnel — all without touching a product, building a site, or investing in ads. I’ll even throw in the $100k funnel template FREE just for showing up. Get ready to build your empire! Tagged : / / / /

How My Ecommerce Empire Academy Student Made $90,000 With Facebook Ads

We’re always happy to see our students succeed with dropshipping. This is exactly what we saw with Evan Hennessy, an Ecommerce Empire Academy student, as he grew his business from zero to nearly six figures with the help of sales funnels. Evan began with a simple struggling Shopify store and Facebook ad campaign. But after making the switch to sales funnels, he reached that $90,000-per-month mark.

Beginning with Simpler Facebook Ads

Evan got into ecommerce back in 2016 when things were a lot simpler, including Facebook Ads. All those campaigns entailed was placing an image on the right side of people’s feeds to start making money. With some early success, Evan sold his ecommerce business a few months later. Then, he got involved in digital advertising. 

Working for a digital ad agency, Evan started with a Shopify store and relearned Facebook Ads. Around March 2018, he found himself struggling more, as he lost a considerable amount of money through Facebook ads. A year later, he began incorporating some of the practices he learned as an Ecommerce Empire Academy student. He was soon able to increase profitability and work in dropshipping full-time.

Experiencing Gradual Success with Sales Funnels

Evan’s first sales funnel wasn’t a huge success, so he began to tweak it by adding more upsells. What would really help boost his success would be the addition of a continuity piece. This strategy enabled him to reach that $90,000 point as he also tested new products. 

Evan’s revenue comes from two primary sales funnels: one offering “free plush shipping” and another with a discount offer. Both sales funnels are in the same niche and under the same brand. While he’s found it harder to make money with the “free plus shipping” offer and intends to find ways to improve upon this funnel, he has found that continuity has gone a long way in helping him grow. 

With the help of his continuity piece, Evan has been able to bring in about 240 customers who provide regular recurring revenue.

How Continuity Has Worked for Evan

screen grab of Peter Pru and Evan Hennessy talking about continuity and scaling a business

When hooking those subscribers, Evan offers a two-week trial along with a bonus product upfront. This is followed by a $34.95/month subscription, with a conversion rate of around 10 percent. (A 10-percent conversion rate isn’t terrible. But some tweaks could be made here, including upselling the full-price subscription first. This is crucial because some people want to jump right into that subscription from the start. If they say no to that, then we’d recommend a downsell followed by a free trial offer. We rarely use downsells and try to avoid them as much as possible. But in cases like this, they may be appropriate.)

The key element here is the continuity piece, which will help Evan in the long term. He might lose some of those 240 subscribers at some point. But some will still stay with the subscription and provide that regular revenue stream. As he goes on to attract thousands of subscribers, that revenue will only increase as more people commit to the subscription.

How His Deep Discount vs. Free + Shipping Offers Work

Customer excited about shipping options and packages

In his “free plus shipping” offer, Evan typically charges around $10 for one unit with quantity breaks. This translates from around $10 per customer acquisition to $12-15 with upsells, with the understanding that the continuity will help compensate for it. As he scales, his cost-per-acquisition increases. This is what we’d expect to see as dropshipping businesses expand to broader markets or exhaust the ones they’ve been targeting.

At the same time, Evan offers a discount for a product that typically goes for around $40 to $50. He’s also been testing a product that costs around $130. He started his campaigns with cold traffic as he also tests retargeting, but he had yet to scale when we’d talked with him. 

In an effort to grow his business even further, Evan has outsourced some work to an email marketing team and a virtual assistant who works for him 20 hours per week. His email marketing consultancy agency has managed to help bring in almost $5,000. His email list consisted of around 30,000 people when we spoke. He hoped to continue to increase his email marketing campaigns’ profitability.

When it comes to email campaigns, we recommend that every Ecommerce Empire Academy student try to build those email lists through affiliate campaigns. Alternatively, you can rent out the email list or work with joint venture (JV) brokers in the same niche. You can easily build your email lists in these ways without the need to spend a lot more money. Just send more weekly emails in a cross-promotion. However, it’s best to avoid working with a JV broker unless you have an email list of at least 20,000. JV brokers want a massive list that makes it worthwhile for them to promote their products.

Which Funnel Attracts Better Continuity?

What was kind of surprising to us was that Evan saw a 10-percent rate consistently across his sales funnels when it came to continuity. Regardless of what he was doing with his sales funnels, 10 percent was the static number he seemed to be seeing.

Historically, we’ve seen a higher rate with “free plus shipping” offers, with the caveat of a higher turn rate. This is because while you draw in more people with these offers, more people are likely to turn away as a result. These offers are especially popular because they evoke some excitement. Many people who come across that “free plus shipping” deal make more impulse purchases.

One final piece of advice that Evan shared based on his success was that it’s best to look at your business in the long term and focus on building your brand gradually, which is precisely what we encourage. It’s best to avoid trying to make quick, easy wins. Instead, try to build on opportunities that will garner long-lasting success.

Learn From the Pros as an Ecommerce Empire Academy Student

Ecommerce Empire Academy student working on his dropshipping business

We’re excited to see Evan make it past the $100,000 threshold. We’re also happy to see others like him experience that kind of success through the use of sales funnels. Do you want to learn more about how to use sales funnels to build a successful 6- or even 7-figure dropshipping business? Then reserve your seat at our free Ecommerce Empire Builders master class today or become an Ecommerce Empire Academy student. Tagged : / / / / /

How to Handle Dropshipping Refunds and Chargebacks

It can be a pain to deal with dropshipping refunds, chargebacks, and exchanges. But it doesn’t have to be as painful if you have a process in place. Build out standard operating procedures so your team knows how to handle dropshipping refunds and chargebacks. Follow these steps, and you’ll be able to simplify the process:

  1. Assess the situation.
  2. Address the situation.
  3. Document the situation.

Here we’ll go over each of these steps and show you how you can incorporate them into a consistent, reliable process for dealing with product refunds, exchanges, and chargebacks, which can give you more time to spend on building your dropshipping business. We’ll also provide you with some free template examples for your business that can help you get started.

Assess and Address the Situation

Both assessing and addressing the situation can be lumped together in the same step, as you kind of need to do both at once. While there are multiple issues that can arise, the most common problem you’re likely to come across in ecommerce is how to handle dropshipping refunds.

Does the Customer Want a Refund?

Screengrab of a refund decision tree

If a customer is looking for a refund for a product, make sure you have a return policy that details how refunds work. You should have both a customer-facing policy and an internal policy for how to handle dropshipping refunds step by step. You have some freedom when it comes to how your refund policy works.

When to Give a Full Refund

You could simply give the customer a full refund without question and let them keep the product, which is often the best solution if you want to avoid the potential headache of dealing with angry customers who aren’t worth the effort. Sometimes you may encounter customers who are simply impossible to please, in which case giving them a full refund can help you redirect your time and energy to more important matters.

Give a Refund with a Product Return

While giving a full refund might be easier to do with less expensive products, you could suffer more losses if you give a full refund for a premium-priced product. The best way to keep the customer happy with the refund without hurting your business in the process is to offer a refund in exchange for returning the product to a P.O. box or warehouse.

Incentivize Customers to Avoid the Refund

Giving a full refund might be ideal if a customer is angry and you’re unlikely to change their mind. But there are some instances when you may find that a customer can be persuaded to take back their refund and keep the product. The fact is that oftentimes it isn’t the product that customers are unhappy with when seeking a refund — they’re unhappy with a lack of effective communication

Here is where it’s best to empathize with the customer and understand their situation. If you can make the customer feel understood and provide an offer such as a free information product or discount, then the customer will be more forgiving and be more willing to hang on to their purchase.

Offer a Partial Refund With Incentives

You also have the option of offering a partial refund, along with incentives such as free information products for which you would normally charge, which can help you save more money while working to keep the customer happy with the outcome. For instance, you might offer something like a 35% refund for the inconvenience along with a free resource that would you wouldn’t typically give away. This is likely to leave the customer even more satisfied, considering they get a partial refund, they can keep the product, and they get bonuses on top of that original purchase.

Is the Customer Submitting a Chargeback?

Screen Grab of How to Deal with Chargebacks

Customers may inadvertently charge their credit cards as they forget what they’ve purchased and subscribed to over time. It can be easy to lose track of what you’re buying online. So keep in mind that the occasional customer may submit chargebacks if they forget that they made a purchase and no longer want it. 

Unfortunately, many people also take advantage of chargebacks in an attempt to get products for free. So you’ll need to be aware of this potential issue as you develop and implement chargeback processes.

If a chargeback is submitted, you’ll want to assess and address the situation accordingly. Follow these steps:

  • Check to see if the product shipped.
  • Make sure you have the tracking information for the order.
  • Gather all evidence, including tracking, billing, shipping, and email communication that a platform like Stripe or PayPal may request.

If you can submit all the necessary information to support you in the event of a chargeback dispute, the simple truth is that you will win. If you can prove that the product shipped and you can submit all the tracking details, billing information, and email correspondence in an organized PDF or another document that supports your argument, you will likely win a majority of these disputes. You can then recycle that template and use it for future chargebacks.

Document the Situation

You should always maintain proper recordkeeping in any situation, whether it’s for a refund, chargeback, or exchange. Even if you have a good understanding of how to handle dropshipping refunds and chargebacks, people who work with you may not; different customer service teams do things differently. You need to maintain cohesion across your entire company with processes and systems, which good documentation can help achieve.

Use Email Templates

One way to keep customer service consistent, regardless of the situation, is to create email communication templates that employees can use. Send these to your teams, and you’ll be able to provide the same response to customers in similar situations. This will prevent the customer from encountering inconsistencies when communicating with your business. 

Create Chargeback Templates

Knowing how to handle dropshipping refunds isn’t enough. You also need to have a plan for chargebacks. To efficiently handle chargeback disputes and make evidence-gathering easier for your team, create chargeback templates as PDFs or other formats that make it easy to organize and present proof of shipping, tracking and billing information, and email communications when attempting to win a dispute.

Record Loom Videos

Business owning creating standard process documentation for refunds and chargebacks

Another way to show your customer support teams precisely what to do in any given situation is to create Loom video recordings. Loom makes it easy to record your screen and voice. You can use them to create helpful in-depth training videos that illustrate various procedures. Your employees can then watch these videos whenever they need to and learn about your processes. Then, you won’t need to walk each new employee through the process.

Template Examples You Can Use

If you want to get some ideas for what to include in the templates to share with customer service teams, then you can implement some of the following.

Here’s an example template that you can use as an initial reply to a customer inquiry:

Hey! So because our [X] ship directly from our overseas factory, shipping can sometimes take a little bit longer! You should have your [X] within the week. Please let me know if you have any other issues!

Thanks!

For a second reply after the customer responds, you can send the following:

Hey, we do apologize greatly for the delay. We had such a large influx of orders that it backed up our factory. If you do not have your [X] in the next 4-5 business days, please let me know. We will issue you a full refund along with getting you your [X] for free.

Thanks!

If the customer is still not satisfied, then you may need to reach out once more. You can send them this third reply:

We just refunded you your full purchase price. Again, we are really sorry about all this confusion. You will still be receiving your [X] — it just may take a few more days. Again, we are hugely sorry about this.

Thanks!

These three simple templates can help you figure out how to handle dropshipping refunds. Even better, the templates help your team consistently communicate with customers to ensure satisfaction.

Want to learn more about processes and systems about how to handle dropshipping refunds and chargebacks? What about every other aspect of your dropshipping business? If so, then check out our free Ecommerce master class, where you’ll learn everything you need to know to become a successful dropshipper and provide exceptional customer service. Tagged : / / / /

How to Become a Full-Time Dropshipper and Quit Your Job

If you develop a successful dropshipping business, it’s possible to quit your job and become a full-time dropshipper. Here, we’ll tell you some of the steps you’ll need to take if you want to make dropshipping a rewarding career. Dropshipping can entail a lot of effort. But it will be well worth it as you watch your salary grow and start experiencing the success you’ve worked so hard to achieve.

What Salary Level Should You Hit to Become a Full-Time Dropshipper?

According to some numbers from MSNBC, the average salary for various age groups from around 2018 to 2019, regardless of occupation, were as follows:

  • 16-19 years: $422/week, $21,944/year
  • 20-24 years: $525/week, $27,300/year
  • 25-34 years: $776/week, $40,352/year
  • 35-44 years: $976/week, $50,752/year
  • 45-54 years: $975/week, $50,700/year
  • 55-64 years: $966/week, $50,232/year
  • 65 years and older: $904/week, $47,008/year

Based on these numbers, we’re going to use a baseline of $50,000 annually. If you can make that much every year, you’ll do well for yourself without the need for a full-time job, especially if you’re just getting started on growing your own business instead of slaving for another company’s success.

Sure, your first instinct might be to aim higher than $50,000 per year, with six or seven figures in your mind as the ideal achievement. However, it’s important to be practical and start small. We suggest you focus first on making dropshipping a full-time job, which $50,000 per year will enable you to do.

How to Achieve That $50,000 Goal and Become a Full-Time Dropshipper

With that end goal in mind, assume that you’ll need 20 percent margins and $250,000 in revenue. 20 percent might seem a little low, but this is in line with the more realistic end goal and can keep you from aiming too high from the start. With these goals, you’ll also allow yourself more room for error. You’ll need that space to correct for missteps as you learn what works and what doesn’t.

Target $250,000 in Annual Revenue

screen grab of good revenue and income goals for a starting dropshipping business

To start off, if you want to get to the point where you’re making $50,000 every year through dropshipping, you will need to aim for a revenue of around $250,000 per year. That goal might seem a bit overwhelming at first, but as you break it down like with every other goal, you’ll see how achievable it actually is

Based on the target revenue of $250,000 annually, we can calculate the total amount we’ll need to earn every day, which comes to $684.93. Even that smaller number may intimidate you if that seems like a lot to work for on a daily basis. But this is entirely doable if you have the right systems in place.

The key here will be to develop an efficacious sales funnel that helps you:

  • Attract customers
  • Upsell orders
  • Obtain subscriptions for recurring sale
  • Maximize your customers’ lifetime value
screen grab of daily sales goals to achieve $50,000 in income a year

Ultimately, your average cart value should be around $20. Based on our daily goal, you’ll need to try to make around 34 sales per day. Again, that might seem like a lot of sales you need to make. There are also product costs and other expenses associated with those sales. But you can achieve that goal if you focus on increasing the average cart value as opposed to the number of overall sales.

Focus on Increasing the Value of Each Sale with Upsells

To begin moving toward that goal of 34 sales and $684.93 per day, let’s consider how that might be far more achievable if we increase the average cart value from $20 to $30. You might be wondering how that’s even possible beyond simply raising the price of your products. But the key is to increase the number of upsells.

For instance, a customer might be interested in buying a product such as a high-quality pen for $20. You could sell a complementary product like a premium notebook at a discounted price of, say, $15. This is perfect because this encourages the use of the first product and reinforces the customer’s decision to buy the pen. Together, both that pen and notebook would make up a cart value of $35.

Now, not every cart will be worth $30 or more through upselling. Not everyone will take you up on the upsell offers. At the same time, enough people could purchase those products and upsells to help raise the average cart value to $30 or more. In turn, you will need to make fewer sales per day, which puts less pressure on you.

Find Out What Your Niche Wants and Create Enticing Upsells

desk full of stylized items that can be upsell or repeat purchase ideas for dropshipping customers

You can make the most of each sale with ample upsells. These offers encourage the customer to spend more money on each purchase. If you’re worried about running out of ideas for upsells that might be exciting for your customers, then you may need to spend some more time learning your niche before you decide to become a full-time dropshipper. Try to figure out what your customers want and need.

Consider ways to address certain pain points that your customers might have, which your products can relieve. Certain accessories that complement your main products can save customers time and money. For example, for optimal convenience, you may want to include a protective case or a sleeve for that $20 pen, which helps customers complete a package that also includes that $15 notebook. Including these high-quality upsells can help you maximize that cart value so you can boost the average and, subsequently, reduce the amount of average daily sales you need to make.

By implementing a good sales funnel with plenty of upsells that your customers will want, you’ll be well on your way to hitting that $50,000-per-year goal. Then you can quit your job and comfortably become a full-time dropshipper. As your income begins to exceed that goal, you’ll see why dropshipping is worth the time and effort.

Consult With the Pros

To start working toward that $50,000 goal and become a full-time dropshipper, reserve your seat at the Ecommerce Master Class today. You’ll learn everything you need to know to jumpstart your business and sell winning products. Tagged : / / / /

How to Automate Order Fulfillment in Clickfunnels and AliExpress

You may already be making money through Clickfunnels sales funnels. But you want to automate the order fulfillment process. If you’re already branding and sourcing your own products and looking to easily fulfill your orders through Clickfunnels and AliExpress, there are a few solutions that can help get the job done right. Keep reading to learn how to automate order fulfillment.

Use Dropton to Automate Order Fulfillment

Recently, Dropton released easy-to-use software that can help with order fulfillment. The great thing about Dropton is that it can serve as your order hub with plenty of features. A couple of one-click functions you can handle with Dropton include:

  • Performing all tracking
  • Transferring orders from Clickfunnels to Dropton

Ultimately, the Dropton software can help you avoid a lot of the pains of order fulfillment. While we may have recommended a different kind of software to use for order fulfillment in the past, other software with similar functions tend to take a commission off of sales. Dropton doesn’t. That alone makes Dropton a good option as you’re deciding how to automate Clickfunnels.

Keep in mind that not everything done in Dropton is automated. You will need to perform some manual tasks. But they mainly entail clicking a button to fulfill orders, followed by clicking another button to send tracking information. All of this should take no longer than five minutes.

Hire an Experienced VA Through FreeUp for Some Assistance

If you want to further automate the order fulfillment process with Clickfunnels and AliExpress, you can do so by hiring a virtual assistant, or a VA. With the help of a VA, you can have some tasks outsourced so that you can focus on more important matters. 

FreeUp is a great source for a reliable VA. It has pre-vetted Ecommerce freelancers who are familiar with order fulfillment and who can give you the help you need at a price you can afford. Simply let FreeUp know what skills you’re looking for. The site will return results featuring individuals who are pre-vetted to ensure they have the expertise they claim.

Why FreeUp?

screengrab of FreeUp

Compare this to, say, Fiverr or Upwork, where anyone can claim to have a level of expertise and experience without the credentials to back them up. You’re likely to find plenty of professionals with experience in dropshipping on FreeUp.

Working with a VA can be a simple process. For example, you can have Clickfunnels export a Google Sheet with your orders and have your VA manage all the orders. You can also have the VA send that sheet as a bulk CSV file to your company’s supplier to handle all orders.

With a VA behind you to automate your order fulfillment process, you can spend more time on growing your dropshipping business. That includes more creative tasks such as focusing on the sales funnel, increasing conversions, and creating offers. These tasks are more important than worrying about order fulfillment.

However, you may not need to hire a VA. You may be able to work with someone else or spend the minimal amount of time needed to manage fulfillment through Clickfunnels on your own. Regardless, it’s always a good idea to have a VA in mind as a possible resource if things get too hectic for you to manage by yourself. With the right VA, you can help make sure all order fulfillment takes place consistently without worrying about other aspects of your business going overlooked.

Pro Tip:

Before you hire help, get used to performing some of these tasks on your own so that you know what the process entails.

Warning: Avoid Using Clickfunnels for Shopify Integration

screengrab of AppTrends

Do you rely on Shopify for order management, even if you don’t sell through Shopify? If so, then it’s best to stay away from Clickfunnels’s Shopify integration. We have experienced many issues with Clickfunnels when it came to using it in conjunction with Shopify order fulfillment. (But that may change with future updates to the Clickfunnels platform.)

Instead, we recommend using AppTrends so you can use Shopify for backend order management. Using AppTrends, you can connect Clickfunnels to your Shopify store. It works much more dependably than Clickfunnels’s current native integration. Once you use AppTrends to connect Clickfunnels and Shopify, you can then take advantage of all the Shopify apps available. If you want to, you can further automate the process with the help of a personal VA.

Use ShipStation for Sourcing Your Product

warehouses and inventory centers connecting with dropshippers for seamless order fulfillment

If you want to begin sourcing your product into your own fulfillment houses or have your current manufacturer dropship for you, we recommend using ShipStation. This platform can help manage email delivery and other tasks that something like Dropton would handle.

Now, it’s important to remember that your supplier or manufacturer might use entirely different platforms than ShipStation. They may not want to have to learn how to use this platform. For example, if your supplier relies on Shopify, you may have to accommodate this. However,  ShipStation can be ideal if you’re looking for additional ways to automate your processes or looking for new suppliers.

If you try out these platforms and steps, you can more effectively automate order fulfillment in Clickfunnels and AliExpress. By automating things as much as possible, you’ll be able to focus on what really matters when growing your business. Even better, you avoid some of the headache that you might otherwise experience with order management.

Consult With the Pros

Want to learn more about how to build your dropshipping business and make a full-time income online? Check out our exclusive free Ecommerce masterclass. In this webinar, we’ll teach you how to make money by selling products that you never need to see, touch, or pay for at any point. Tagged : / / / /

How to Make $10,000 a Month With an Automated Dropshipping Business

Empire builders, have you been looking for a way to get into ecommerce without having to invest a ton of time? While all great things in life take a great deal of hard work and diligence, there are ways to get into the ecommerce industry without being very hands-on. Start learning everything you need to know about having an automated dropshipping business today. 

Is Automated Dropshipping Even Possible? 

I have been in this space for a while now, and I know that there is a ton of opportunity within the ecommerce industry. There are various ways to get involved in the ecommerce space, but is an automated dropshipping store actually profitable? 

The answer to this question is a resounding, yes

Through automating your ecommerce business, it is possible to generate $10,000 every month while your store is essentially on autopilot. So, you might be wondering, if automating dropshipping is actually possible, how do you do it? Don’t worry. I’m about to let you in on all the best secrets.

It’s About Asking the Right Questions 

screen grab of the two dropshipper mindsets: involvement and investment

Before you start the process of automating your dropshipping business, you have to ask yourself some questions. Essentially, there are two ways you run can your automated dropshipping business. The first is through a more involved approach, and the second is through a more hands-off approach. To decide which method is for you, ask yourself these two questions. 

  1. How involved do I want to be in the business?
  2. Do I want to treat this as an investment opportunity? 

What to Expect from an Automated Dropshipping Business

If you don’t want to be hands-on with your business, then think of this as simply another investment opportunity for yourself. If you don’t want to be hands-on, that’s fine. You can still easily generate $10,000 in sales once your sales funnel is built out and automated. You may love your day job and just want the opportunity to create a little side hustle. That’s fantastic. 

However, without hands-on involvement in your dropshipping business, you will experience a plateau. The ability to reach that seven to eight-figure sales level can really only be achieved through steady involvement in the business. Automation is still possible through a hands-on approach. But your time will be spent on branding, sourcing, and building teams to scale the business.

There is nothing wrong with either of these two strategies. However, you need to weigh the pros and cons of each approach and decide which will fit your plans, goals, and busy schedule best. 

How Ecommerce Empire Builders Can Help

At Ecommerce Empire Builders, we build funnels out for our clients that run on autopilot. We also manage everything that has to do with the funnel. For these hands-off type of clients, having an ecommerce business is simply another investment strategy. They pay us to keep their store running and, in the process, generate thousands of dollars of revenue each month. 

However, most of the clients we work with at Ecommerce Empire Builders like to have a hand in their business. I would say out of all the clients we work with, about 80% like to be involved in the business. Ultimately, no matter what strategy you go with, there is a way to automate your dropshipping business. 

Setting Up Your Automated Dropshipping Business in Four Steps 

screen grab of the four key steps for setting up an automated dropshipping business

If you’re trying to set up an automated dropshipping store on your own, I have some tips to share. Keep in mind that you need to think about beyond the here and now when creating an automated store. This store should still be able to generate revenue years into the future. It’s futile to automate a store that has no promise of longevity. The four steps below have been my recipe for success in creating a profitable automated dropshipping business. 

1. Identify Your Niche 

The first step of any ecommerce business is to identify your niche. When you’re selecting your niche, it needs to be passion-based. Don’t try to jump on trends that may or may not be here in the next five years. Do your market research — find hobbies or niches that people have been involved with and will continue to be involved with. The best advice I have for you is to go into a niche that you’re not only passionate about, but that has also stood the test of time. 

2. Build Out Your Funnel 

After selecting your niche, it’s time to create an evergreen product offer and build out your funnel with a simple subscription feature. Creating an evergreen offer means you’re looking for a product and unique offer that is going to have an appeal both today and years down the line

The key to building a profitable automated funnel is having an excellent evergreen offer. So create an offer that will always be appealing to newcomers in the niche or hobby.

3. Send Traffic to Your Store 

After your funnel is built out with the automated subscription feature available, you need to start driving traffic to your sales funnel. The most efficient way to attract traffic to an automated funnel is through Facebook ads. The copy and creativity in these ads need to be evergreen, meaning that they will continually appeal to customers. 

4. Automate Your Fulfillment 

The final step in creating your automated dropshipping business is putting automated fulfillment into place. If you’re going into this alone, then you need to invest in automated tools like Dropton. 

If you’re looking to or have the means to have help running your business, I would also hire a virtual assistant. I like to use a blend of both automated tools and support from virtual assistants to keep the orders filled without any hiccups. Hiring a virtual assistant is an excellent investment. You can hire them for cheap, and they will oversee all of your customer service and order fulfillment. Having a virtual assistant to manage these elements is nice because it also gives you more time to focus on other tasks like building funnels and scaling your business. 

Consult With the Pros  

student learning how to build both a hands-on business and an automated dropshipping business

I dropped a lot of knowledge on you today, and I hope you can use some of it to create your own profitable automated dropshipping business. With everything being said, the key takeaway when creating an automated dropshipping business is to go into an evergreen niche and create an evergreen offer. There will always be people coming and going into different niches. To stay profitable, the evergreen offer you come up with has to be exciting now and in the future. 

If you want more guidance on creating your automated dropshipping business, feel free to connect with us today. At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. Sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now.  Tagged : / / / /

Learn How One of Our Ecommerce Empire Academy Students Generated $100,000 in Just One Month of Sales

Empire builders, are you ready to absorb some insider secrets of the ecommerce industry? I sat down with an Austin Eckman, one of our Ecommerce Empire Academy students. I asked him what his secret to success has been with creating profitable ecommerce dropshipping businesses. Austin was able to generate $109,000 from his sales funnel in just a month’s time and has graciously let us in on his winning formula to success below. 

Getting Started in Ecommerce 

Austin started his first ecommerce endeavor in November 2017. He launched his first store using Shopify and did pretty well. In the first two months with his Shopify store, Austin generated $10,000 in sales. He had a 9% conversion rate, which is extremely impressive for a Shopify store. However, after about three months, the traffic and sales started to taper off significantly. 

After his first ecommerce endeavor fizzled out, Austin went back to focusing on his original career of website consulting, as he is a web designer by trade. It wasn’t until a year later, in November 2018, that Austin decided to give ecommerce another shot after being inspired by Ecommerce Empire Builders YouTube videos. 

After watching Ecommerce Empire Builders on YouTube, Austin decided to give the ClickFunnels platform a try. Austin has found a ton of success through utilizing ClickFunnels and has achieved a 33% conversion rate on his order form. After generating over $100,000 in sales in just a month’s time, Austin has not looked back.

Choosing a Profitable Niche 

During my interview with Austin, I asked him how he went about choosing a profitable niche. Austin told me that he dove into his passion when it came to choosing a niche for his ecommerce business. I was thrilled with Austin’s response, as I encourage all of my Ecommerce Empire Academy students to go into a niche that they are genuinely passionate about. Being passionate about your business makes it so much more enjoyable. 

Austin advises everyone getting into the ecommerce industry to choose a niche that they are passionate and knowledgeable about. He has seen how his passion and knowledge about his niche has given him an advantage over his competitors. Because Austin truly understands the products within his niche, he can see problems that exist within the space and come up with product solutions to these problems. This first-hand knowledge also allows Austin to create well-rounded offers that customers simply can’t pass up. 

How to Pick the Right Product Niche

woman working on her ecommerce dropshipping business that sells dog products

My advice is to pick a niche you’re passionate about and figure out how you can provide value to your customer through a physical or digital product within the space. Austin is an entrepreneur who understands that you have to really understand the psychology behind why a customer wants your product and then fulfill that “why” through an exceptional offer. 

Every product out there, no matter how small, solves some sort of problem for a person. Austin likes to solve customers’ “why”s through an offer that combines both a physical and digital product. Austin’s strategy for getting digital information products is through working with content creators. Austin has actually paid creators on Udemy to produce information products that teach customers how to use the physical products that he sells. 

Ultimately, combining a physical and digital product together in your offer is a great way to set yourself apart from competitors. To be successful in the ecommerce industry, you have to create exceptional offers. You have to give customers a significant reason to buy from you rather than from Amazon or Walmart.  

Advice for Ecommerce Empire Academy Students and New Ecommerce Entrepreneurs 

screenshot of Austin Eckman emphasizing the importance of reading

Towards the end of our interview, I asked Austin what his advice would be for those just getting into the ecommerce industry. Austin’s first piece of advice is to keep your ecommerce business simple. The most profitable funnels are the ones that keep the buying process simple and easy to follow. Austin created his first funnel from our Ecommerce Empire Builders sticker template. This template is a straightforward funnel that allows us to:

  • Hold the hand of our customers.
  • Walk them through the buying process.
  • Provide an overall excellent customer experience. 

The second piece of advice Austin has for newbies in the ecommerce space is to be passionate about the products that you are trying to sell. If there’s no passion behind your business, it won’t be sustainable. It doesn’t matter what your passion is. Within every niche, there is a way to frame an offer that provides value to the customer. You just have to be willing to put the time and effort into your market research to create a winning offer. 

Tip: Build Reading Into Your Schedule

man reading books about ecommerce and dropshipping

Austin’s final piece of advice is to invest a ton of time into understanding buyers’ psychology. He suggests that all ecommerce entrepreneurs dive deep into books on the subject and read every day. 

I couldn’t agree more with this piece of advice. I truly believe that reading has become a lost art. If you’re looking for a mentor in this space, then there is no easier way to find one than through a book. If you’ve been struggling to figure out the why behind your business, a great book to invest in is Expert Secrets by Russell Brunson.  The book provides key insights into choosing a profitable niche. It also explains how to market your products in ways that are proven to generate sales.

Consult With the Pros and Join Our Ecommerce Empire Academy Students Today

Austin presented some useful nuggets of information for Ecommerce Empire Academy students and new ecommerce dropshippers. It’s my hope that you will be able to take this information and implement it into your own ecommerce sales funnel. Do you feel like you need a little more guidance in setting up your own profitable ecommerce business? If so, then feel free to reach out. We can help our Ecommerce Empire Acamdey students build, launch, and scale a profitable dropshipping business.

To get the ball rolling, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now.  Tagged : / / / / / /