The Four Things You Need to Make $5,000 a Month in Online Sales

We’ve seen some of our Ecommerce Empire Builder students hit some amazing monthly totals with online sales. Some have hit $10,000, others have hit $50,000, and some have even hit seven figures. 

If you’re thinking about getting started with online sales or have already started and are stagnating, you’re probably wondering how you can get to those profit levels. 

Luckily, there’s a system for you to get there. 

We’ve had four of our students in our seven-figure club prove that while the group is hanging in rarified air, it’s an attainable goal. We’ve had even more people — 29 — hit $50,000 in a month. Also, 50 people have hit our $10,000 per month club. 

So how did they do it? What steps did they take to get to that level of success?

The Four Quadrants

Look, I get it. $5,000 a month can seem like an intimidating number for a lot of people. The truth is, everyone who began their eCommerce journey had a moment at the beginning where they wondered whether or not they could make a living from this. 

But it can be done — and there’s proof. 

Screen grab of Peter Pru recommending viewers watch student success story videos

My YouTube channel features lots of testimonials from members who have crossed the $10k, $50k, and seven-figure thresholds. These are people who followed our program, put in the work, and have seen the results. 

Watch these videos and listen to their stories (and share some love by liking/commenting while you’re there!). These are our students inside our eCommerce Empire Academy, so there is a lot to learn from them. 

When it comes to our students who hit the $10,000 per month club, how did they do it? How are so many people successful at this level — and why are so many people NOT successful? 

Our success stories come from a variety of business types and industries, but they all had at least one thing in common: they’ve mastered the four quadrants. 

These are the four things every business must identify to be successful. The quadrants are composed of:

  1. Niche
  2. Offer
  3. Funnel
  4. Traffic

Let’s take a look at each one. 

1. Niche

Online business owners assessing new strategies for online sales and marketing

Without a doubt, this is the most important component of building your online sales business. Of course, having a great product is critical here, but it’s not enough. 

Before you have a winning product, you need to know your niche and understand, “Who am I selling it to?” 

Start with the people who have a problem that you and your product can solve. Ask yourself the following questions: 

  • Who is my target audience? 
  • What are they already buying? 
  • How can we sell them something they’re already buying, but this time, they buy from us? 

The best way to identify a niche is to stay in the realm of passions and hobbies. These are tried and true areas, neither of which is going away any time soon. 

Trendy, viral fads can make short-term money, but they often dwindle and die. 

Pursuing passions and hobbies, which are typically long-standing niches, is a better way to set yourself up for long-term, lasting success. 

2. Offer

Screen grab of Peter Pru discussing how to make more valuable offers

Next, you have to identify your product, which represents your offer. This one is simple (but not easy). What are you offering your target audience in your specific niche? What product are they buying from you, and what reason can you give them to buy from you over your competitors? 

That’s the most crucial question to ask in establishing your offer. What differentiates you from everyone else? 

The term “secret sauce” is a cliche at this point, but it’s often used for a reason. It represents what one company has that another doesn’t. So what’s your offering’s secret sauce? 

When you explain what your offer includes that the competition doesn’t, you shouldn’t focus on price. Basing your offer on price is a race to the bottom. Unfortunately, that’s what you get on Amazon, and it’s no way to run a business. 

What you want to do is work backward. Craft offers from products your audience members are already buying. The easiest way to do this is to offer a bundle of digital products. For example: let’s say you sell a fly fishing rod. You can also include an eBook or video tutorial on fly fishing. 

These kinds of product packages offer added value to your customer that they can’t find elsewhere. It shows you care about their specific needs; you care about the people at the other end of the transaction. 

They can’t get an irresistible offer like that from Amazon. 

If finding your niche is the most important part, crafting your irresistible offer is the hardest. After that, it all gets much easier, and people will find a way to give you money. 

3. Funnel

Once you have your niche and your offer, you’re ready to build your funnel (i.e., a Clickfunnels or Shopify store). People often put this first because it’s tangible, whereas your niche and your offer are not. 

You can’t skip the steps, however. If your niche and offer are in place, and you’ve done the necessary research, the funnel building part is easy. 

It involves copywriting, crafting offers, and figuring out how to connect your audience to your offer. There are many training and templates available for you to help you do this

4. Traffic

Finally, the last quadrant is traffic. The strategy and tactics you use to build traffic streams will depend on your budget. 

You can go with influencer marketing, where you reach out to someone with an existing social media following. You give them money and creative materials (scripts, copy, etc.). Then they give you a shout-out on their popular channels, helping you make online sales.

This is the best strategy if you are on a tight budget. 

If you have more to spend, you can go with a paid advertising strategy, targeting platforms like YouTube, Facebook, and Google. This requires a higher budget because it’s expensive. But remember, your advertising is only as effective as the data about your buyers that you can give these platforms. 

The best answer is to mix in a little of both. Ads and influencer marketing that work together can be a powerful combination. 

If you’re looking for more valuable insight into how to make more online sales, subscribe to my YouTube channel for more tips. Alternatively, sign up for this exclusive free webinar on the simple eCommerce funnel I used to create a full-time income online.  Tagged : / / / /

How to Create a Digital Info Product Sales Funnel for Easy Online Sales

Welcome back, Empire Builders! Today I want to teach you guys the four best ways to sell digital products online through a digital info product sales funnel. I also made a video going over this where, for the first time ever, I show you guys the back end of my very own digital product funnel. So, to get a complete behind-the-scenes look, watch the full video.

First Things First

Before we get started, it’s important to know that you can’t just sell digital products somewhere like Shopify. You need a digital info product sales funnel. Remember, while they have a very high profit margin because you create digital products once and sell them over and over, they’re also harder to sell. They’re intangible, so you need to be great at marketing, showcasing perceived value, and (most importantly) creating quality digital products that provide real value.

Try these strategies:

1. Front-End Offers on Your Digital Info Product Sales Funnel

Peter Pru explaining how important it is to display offers on a digital info product sales funnel properly

The front-end product is the original offer that customers click to buy before upsells or order bumps. That’s the product you advertise to draw people in. To successfully sell information products, especially as the front-end offer, you absolutely must showcase them properly to convey a high perceived value.

Use an offer stack image to showcase everything your digital product offer includes. You want to stack the image with photos of everything in your offer so buyers will think, “Wow! I’m getting so much for my money!” An offer stack image illustrates that it’s a bundle and not one product, increasing the perceived value. You can make your own on PlaceIt.net, hire us to make them for you, or hire someone on Fiverr.

Next, below your two-step order form, show them everything they’ll get. Break it up into multiple offer stacks. Showcase each element with a clear and compelling description and high-quality offer stack image. That’s why you should always bundle information products. It might cost a bit more time and money initially, but after that, it’s pure profit.

Sell high-quality, high-value information product bundles for a great price to make them irresistible. Create an offer that people can’t say no to because the deal is too good to pass up. Selling one digital product alone takes less time and money but doesn’t convert nearly as well because it can’t provide as much value.

2. Order Bump

The second strategy is using digital product order bumps. Remember that two-step order form? Once customers opt in by providing their shipping information, they’re pre-qualified and much more likely to buy. The more yeses you get, the more yeses they’ll give. So, on the next page, you’ll have your order bump (basically a pre-purchase upsell) that they can add to their order with one click.   

Keep it simple. Ours is just a few sentences with no images, and it converts at 25%. Also, make sure the order bump is related to the front-end offer, like selling dog training toys with a dog training eBook bundle. This can increase your average order value and profit margins while decreasing overall ad spend.

3. Upsells

The third option for your digital info product sales funnel is using digital product upsells. On your upsell page, you just need a short description and offer stack image to convey a high perceived value. If they click yes, they’ll be automatically billed, and if they click no, they won’t be. Remember, you already have that first yes. Don’t overcomplicate it.

Again, make sure the upsell makes sense and relates to the product they just bought. Video courses, eBook bundles, checklists, and worksheets are great examples. Upsells should enhance their experience with the product or help them achieve their goal, like selling bass fishing lures with a bundle of eBooks on bass fishing techniques.

4. Monthly Subscription

Lastly, we have monthly subscriptions. I use my all-time favorite program, Ecommerce Empire Insider, as a monthly subscription upsell. There’s a short description, just a couple of sentences. Then, instead of more text, I have a quick little three-minute video explaining the program and its benefits. This feels more personal and boosts conversions by helping people get past all their fears and objections to a monthly subscription.

Under that is the best offer stack image we’ve ever made. It so clearly displays how much you get—increasing the perceived value—that I don’t even have to describe everything included. The value is so over the top and in your face for such a good price that you’d have to be crazy not to buy it. I can’t stress this enough: you need good offer stack images for people to buy your digital products.

Below the offer stack image, visitors have the option to either prepay for the year and save or pay the monthly subscription. I usually say never give more than two options, yes or no, and I still recommend that for physical product subscriptions. However, in this case, since it’s a digital product with very simple options, it performs really well.    

My Recommendations for Best Results With Your Digital Info Product Sales Funnel

Peter Pru explaining how to showcase an offer stack

Here’s what I recommend for each option based on what I’d do if I were just starting out:

Front-End Digital Product Offers

I don’t recommend this for beginners. This can work well for influencers and people with an existing following or email list. However, it’s much less effective if you’re just starting out.

Order Bumps and Upsells

These are my favorite ways for beginners to sell digital products. For dropshippers selling physical products, related digital products make great order bumps and upsells. I 100% recommend these methods.

Monthly Subscriptions

I don’t recommend subscriptions for beginners because you need to create monthly digital products, so it’s more work. It’s better to hold off until you know whether buyers in your niche are interested in that kind of content.

Consult With the Pros

Dropshipper learning how to make ebooks and a strong digital info product sales funnel

I hope you enjoyed learning about the best ways to sell digital products online. Don’t forget to watch the full video where I give you the first-ever behind-the-scenes look at my entire digital info product sales funnel. If you drop a comment below the video, you’ll be entered to win our Ecommerce Empire Starter Pack Course 100% free.

If you’re ready to start building your empire, check out my free webinar to learn how I made a full-time income online without ever buying or touching a single product, investing huge amounts of startup capital, or building a website. As a thank you for showing up, you’ll get my $100K funnel template completely free. Remember, your empire starts now. Tagged : / / / /

How Using Dropshipping Funnels Helped Our Student Earn $50k per Month

One of our students, Leo Batistella, managed to go from $0 to $50,000 per month by using dropshipping funnels, along with other winning strategies. Leo has built several successful dropshipping businesses that hit the $50k mark. Here we’ll go over the steps he took to scale his businesses so quickly. We’ll also explore how he started dropshipping and his gradual journey to success.

Pursuing His Own Dreams of Success Online

Originally from Brazil, Leo moved to the United States to develop his own success story here. His story begins like many others: working a full-time job in which he was building someone else’s dream. Becoming disillusioned with this around two years ago, Leo was determined to start his own online business that would specifically be online. 

The day that he made this determination, he quit his job. With enough savings to get by in the meantime, he immediately started studying. Beginning with little information around eCommerce and dropshipping, Leo worked quickly to educate and equip himself with the knowledge needed to successfully start his business.

Leo lost money for the first six months of his endeavor. But he understood that this was part of the learning process and stuck with it. He pushed himself, working 12- to 14-hour days to build his business. The key motivating factor for Leo was the fact that he knew several successful dropshippers pulling in $50k per month in his network. This, coupled with the certainty that he could do as well as or even better than those examples, motivated him.

Searching for the Right Resources and the Right Product

Leo and Peter Pru discussing Leo's business successes

Although Leo personally knew multiple successful entrepreneurs in his network, they didn’t provide him with any helpful guidance. Instead, Leo turned to external resources to learn everything he could about dropshipping. At the same time, he didn’t know who to learn from — so many gurus out there are seeking the spotlight. Leo also had a language barrier to contend with, as he preferred to learn from people who spoke Portuguese. Subsequently, he began seeking guidance from professionals in his native Brazil, only to find that most dropshippers in Brazil only conducted business in Brazil. 

Additionally, Leo sought the ideal product that would help him go from losses to profits. The solution would come as a surprise while spending time in Las Vegas. While in Vegas for New Year’s Eve, Leo discovered a product that most wouldn’t think to sell from the start: emergency urine bottles. In addition to a version for men, he sold another version for women as an upsell, finding that the product to be an unexpected winner. He eventually gained $40k in sales.

Leo reveled in his success with this hit product. But then the pandemic hit, and he was uncertain about his future. While at a party, he met an entrepreneur who saw success in manufacturing and was trying to market face shields, which weren’t yet widely used in the U.S. Because of Leo’s experience in B2C sales, this entrepreneur asked Leo to sell his products, which saw a quarter million in sales within a week. Leo wasn’t used to this level of success. So he sought help from both the entrepreneur behind these masks and his mentor in Brazil, the latter of whom would become Leo’s partner.

Discovering Ecommerce Empire Builders and the Key to Long-Term Success

Leo and Peter Pru discussing the importance of consistency

Leo may have seen success with his initial ventures. But he was still experiencing certain frustrations when it came to upsells and establishing long-term success. As he attempted to learn more, he continued seeking out thought leaders he could trust. Eventually, he would come across us and a couple of other personalities he deemed worth following.

What drew him to our team at Ecommerce Empire Builders was a combination of ample resources, helpful guidance, and consistency. Willing to commit, Leo purchased our course and signed up for Clickfunnels. This would further lead him to the long-term success he’d always wanted. By taking our course and using dropshipping funnels, Leo began seeing the upsells he wanted. He also started making significant profits, raking in as much as $8,000 within a 15-day period.

Using Dropshipping Funnels

Leo first started using dropshipping funnels in February. He developed his funnel after seeing a Facebook ad for a product that caught his eye. The seller of this product was already scaling in the U.S., so Leo wanted to try selling the product in Brazil. The problem was that Leo had no prior experience with dropshipping in Brazil. So, Leo reached out to his partner in Brazil and began selling this product to that market. The move would prove a success, culminating in $50k in sales in December 2020. 

This success motivated him to sell the product in Canada, considering the U.S. was the primary market. Again, Leo saw encouraging results when selling to the Canadian market. Leo thought the product had already saturated the U.S. But he decided to sell the product to this market again, this time using Clickfunnels. Once more, Leo saw great results that made him excited for the future of his business as he continues using dropshipping funnels.

Leo’s Goals for the Future

Ultimately, Leo wants to implement a strategy that consists of an eCommerce business in the back-end, with another business selling products in the front-end. He wants to build the back-end business to the point where he can begin selling those products on the front end. This way, he can benefit from the security of having two businesses.

One of the biggest aspects we admire about Leo’s success is his mindset. Leo is always motivated to continue trying new things. He sticks with a strategy until it works or until he comes across a better one. We understand that many people in this industry may not have that kind of mindset as they grow discouraged. 

However, Leo recommends that people continue committing to their business, learning regularly, and not giving up. There are so many opportunities out there and an unlimited number of products to try. This means your chances of success are extraordinary if you take the time to identify and commit to the right ones. In his early days, Leo celebrated the times when he simply wouldn’t lose money. Recently, he’s had more and more profitable days that are measured by bigger benchmarks.

Reach Your First $50k Like Leo by Using Dropshipping Funnels

Dropshipper putting in the hours to grow his business

If you want to experience the kind of success that Leo enjoys with dropshipping, you need to take the right approach with a successful strategy. Using dropshipping funnels can significantly help boost sales and profits. To learn more about how to properly implement sales funnels and excel with your online business, reserve your seat at our free eCommerce masterclass today. See other student success stories by subscribing to my YouTube channel. Tagged : / / / /

One Easy Way to Make Money Online as a Broke Beginner Today

There may seem like plenty of opportunities to make money online today, from opening an ecommerce store to affiliate marketing. However, if you’re a beginner looking for one of the best ways to make money online on a tight budget, we’ve found one proven way to build your business, regardless of your starting budget. Here we’ll go over our proven strategy that can get you on your way to earning a full-time income online.

Find Your Niche

Many people just starting to make money online make the mistake of looking for winning products that are merely the most popular. Even if you believe that finding the right product is the key, you’ll wind up trying to figure out who is interested in that product. Ultimately, you need to focus on the people you’re selling to and their niche. Based on this niche, you can determine which products those people are buying. At the same time, you can figure out how to differentiate yourself from the myriad competitors out there selling to the same niche.

When searching for a niche, look for certain hobbies that people love. Ideally, you should pick a hobby that you also personally enjoy, which can help you put yourself in your customers’ shoes as you sell to them. There are hundreds of hobbies and passions out there to choose from, but try to avoid spending too much time finding one.

Factors to Look for in a Winning Niche

As you choose your niche, there are certain factors to consider that will help you make the right choice. As you select your niche, make sure that:

1. It’s Evergreen

If you want to experience long-term success with your niche, you need to find a niche that’s not going to go away. This is why you should focus on an evergreen niche such as passions or hobbies. 

2. There Isn’t Too Much Brand Loyalty

In addition to being evergreen, your target niche shouldn’t be too competitive to the point where it’s too hard to get ahead. There will always be competition, regardless of the niche you choose. But try not to go into one where you’ll be competing mainly with established giants like Apple. 

3. There’s an Even Mix of Physical and Digital Products

It’s also important to ensure your niche has a balance of physical and digital products. This will enable you to generate multiple revenue streams within your niche so you can make money online. 

Finding Example Products Within the Niche

Peter Pru showing how to browse for product ideas on Amazon

Once you’ve found your niche based on the criteria listed above, you can begin searching for profitable products within that niche.

Browse Amazon for Relevant Products

As an example, golf is a popular niche that can yield success for many people new to ecommerce. When looking for golf products to sell, you can start your search on Amazon. It’s important to keep in mind that you shouldn’t start immediately selling on Amazon, seeing as this platform is out for itself and can essentially “steal” business from you if you rely on it from the start. Amazon is great for supplemental income streams, but you’ll only be helping Amazon grow if you make it your primary ecommerce platform.

What you’re looking for on Amazon are example products to give you some ideas. For example, when searching for “beginner golf,” a mix of physical and digital products shows up. You’ll see a selection of books—including Kindle eBooks—along with golf clubs and golfing aids. All of these indicate that you’ve found a great niche capable of giving you ample income from several sources. 

Search for Products to Sell on AliExpress and ThePLRStore.com

Now that you know what kinds of possibilities there are within your niche, you can begin looking for products to actually sell. For physical products, you’ll want to look for a dropshipping supplier on AliExpress. For digital products, you can visit ThePLRStore.com.

Determine What Sets Your Products Apart From Competitors’ Offerings

As you search for products, it’s also crucial to figure out what differentiates your products and business from competitors’. The fact is that we live in a time when it’s easy for people to find the products they want nearly anywhere online, including Amazon. You need to figure out how to get people to buy from you specifically over competing brands.

You can differentiate yourself and your offerings by showing how your products:

  • Save money
  • Save time
  • Simply have a unique appeal

Crafting Your Offer to Make Money Online

Dropshipper thinking about how to optimize his product offer

With your products and differentiating factors determined, you can begin developing a compelling offer. For instance, suppose you find a selection of golfing eBooks and golfing aids. You don’t want to sell them separately in hopes of earning income through both. Instead, create a package of both physical and digital products that’s unique and appealing to your audience. 

The key to being successful as an online business, above all else, is to offer value to your audience that they won’t find elsewhere. Offering a combination of helpful physical and digital products is instrumental in conveying the value you bring.

The plain truth is that if you try to take shortcuts to make money, it’s unlikely that it will work.

Using AliExpress and ThePLRStore.com

Peter Pru discussing how to find upsell ideas

Generally, AliExpress is one of the best places to look for a good supplier for your physical products. When searching for “beginner golf” products, you’ll find a large selection in this niche alone. However, as you look for products to offer, the best policy is to look for products that your audience is already buying.

You’re likely to find many great products that people are buying on Amazon and that they can find for even less through AliExpress. When it comes to developing an offer that gets people to buy your products specifically, this is where ThePLRStore.com comes in handy. At ThePLRStore.com, you’ll find a wide selection of information products, including eBooks, guides, worksheets, and more. PLR stands for “private label rights,” which means that when you purchase eBooks or other materials through ThePLRStore.com, you can rebrand them to be your own and represent your business.

On ThePLRStore.com, we found a golf guide package containing a whole list of articles that cover a wide range of topics. You can rebrand these articles to be yours. Then either sell them or give them away for free when you sell your physical products. If you’re wondering why you can’t simply sell digital products, the fact is that they’re often difficult to sell on the front end. On the other hand, if you package them with physical products, you can easily make a killing with these products.

Setting Up the Sales Funnel

After selecting your products and creating offers with uniquely appealing bundles, you can begin implementing them in your ecommerce business by developing a funnel. There are several core components of a winning funnel that will help you maximize conversions.

The Squeeze Page

Don’t just simply driving traffic from an ad to your Shopify store or another ecommerce store. You should bring people to what’s called a squeeze page. This page is the first step in the funnel that will convert traffic into customers. These pages ask for items like the person’s name, email, phone number, and other relevant information to lead to an instant purchase.

The squeeze page will then detail the specific offer you want to provide, including the different products and their features. This is also the page where you should detail the specific benefits of turning to you over competitors, whether you’re saving people time or money or solving another pain point.

If your squeeze page is effective, you’ll be able to save a lot of clicks. You’ll also convert people earlier in the buying process than you would with a bare-bones ecommerce store. 

OTO Pages

One-time-offer (OTO) pages are pages intended to offer upsells once a customer has made an initial purchase. Keep in mind that both squeeze pages and OTO pages are for one-click sales. There are no shopping carts involved in an effective funnel. You can include as many upsells as you want to maximize your average cart value (ACV). But try not to annoy your audience, and ensure each upsell adds value to customers’ purchases. One or two great upsells can be the key to maximizing sales.

One of the best ways to find out which products are best to offer on OTO pages is to look at Amazon for items that are “Frequently Bought Together.” 

Find Your Niche and Build a Winning Sales Funnel to Make Money Online

If you’re working with a minimal budget and want to make money online anywhere in the world, this strategy can help you achieve your goals. You just need to:

  • Find your niche.
  • Locate the right products within that niche.
  • Build an effective funnel with a series of enticing offers and bundles.

Then you’ll be able to increase your revenue on a long-term basis.

For more details about how to build a full-time income online regardless of your starting budget, attend our free ecommerce masterclass. Then watch more videos about how to implement winning sales strategies on my YouTube channel. You’ll learn how you can harness the power of funnels to generate more traffic and drastically increase your earnings.  Tagged : / / / /

Scale Faster With This 6- to 7-Figure Online Business Strategy

Over the course of the last 13 years, I’ve built multiple businesses across various industries, reaching six to seven figures in these businesses with some successes and failures along the way that helped my businesses grow. Based on what I’ve learned from this experience, I want to share the 6- to 7-figure online business strategy that’s worked. It can also work for you as you seek to grow your own online business. Using this blueprint, you can experience long-term success.

Regardless of the type of online business you want to start, whether it’s a side hustle or a business you want to become a full-time project, the following 7-figure online business strategy will help you reach your goals.

Who Do You Care About?

Before you begin pursuing your business objectives, whatever they may be, it’s necessary to determine who you care about. Of course, the first people to come to mind will likely be yourself, your family, and your friends. However, when it comes to your business, you need to think about the kinds of people you care about in terms of customers. 

At Ecommerce Empire Builders, we’ve seen many people come and go as they excitedly start their business, only to wind up disappointed with the results and quit. One of the main issues that are causing many of these people to quit is the fact that they’re selling to audiences who they don’t know or even care about. The key to success with an online business is to have a good understanding of your prospective customers. If your only goal is to make money when you go into any type of business venture, you’re not likely to resonate with audiences and see the kind of income you want. 

Sell Products That You Would Use

Screen grab of Peter Pru emphasizing the importance of caring about your product

In figuring out the audience you care about and want to sell to, it’s often easiest to think about what types of products you would use yourself. We started some of our successful businesses with the basic idea of, “Why don’t I sell stuff that I care about?”

We hoped that this personal investment would show through the marketing efforts. It ultimately played a huge role in this 7-figure online business strategy.

Consider your personal interests, hobbies, or passions. If you can find a specific niche you actually care about, then you’ll likely be more invested in creating the type of customer experience that would impress you and, subsequently, your audience. Your niche could include products you cared about in the past or ones you currently purchase. 

If you spend too much time looking for the perfect product that appears to be the biggest winner, it won’t matter if you find it unless it’s something you care to sell. If it doesn’t interest you, the chances are that you won’t see long-term success with it. 

Figure Out Your Offer

With your audience and niche determined, it’s time to decide on your offer. We’ve found that when we asked people about what they were selling, many of them would immediately jump into the product. But this isn’t what will drive your success. Instead, you need to think about the actual value of your product to the people who use it, including yourself. 

The big question you should be asking is, “Why should people buy from me?” What is it about your offer that would lead people away from your competition and toward your business? Find out what can differentiate you from the sea of businesses selling the same product or service. 

Set Up Your Funnel

Have you pinpointed your niche and offer? If so, it’s time to develop your sales funnel to sell your offerings. Your funnel will be where you send your audience in your niche (to whom you’ve presented your offer). 

Pretty much every store you encounter uses some type of funnel. Some funnels are effective, and others need some work. Whether you’re at a fast-food joint and the cashier doesn’t try to upsell you, or you’re shopping online and see plenty of enticing upsells that lead you to spend more, that’s a funnel at work. 

When you’re developing a funnel, focus on its true purpose, which is to create assets for your business. The funnel is what helps you grow your business by collecting emails and phone numbers from potential customers, along with other information that can lead people toward a sale.

One key question to ask yourself as you create your website and funnel is, “What’s next?” Think about the journey your customers take as they engage with your business, from initial ads to repeat purchases.

 For example, what’s next after people see your ad? What’s next when they enter their contact information? Then, what’s next when they add items to their shopping carts? What’s next after they first buy your offerings? If you consistently think about the next logical step in the buying process, address it in your funnel. 

As you figure out what’s next in your funnel, you can choose from a wide range of potential products to enhance the value you give your customers — everything from eBooks and courses to accessories and other physical products. If you’re not working toward that “next” after the first offer, you’re losing out on many chances to maximize your income and connect with customers.

Generate Traffic

Screen grab of Peter Pru discussing how YouTube videos are a lead generation tool

Your traffic will serve as the fuel that feeds your funnel. Lead them into the offer that speaks to your niche. In short, it’s the final piece of the puzzle when building your online business.

It’s important to keep in mind that there are many types of traffic out there. This includes organic traffic that comes from search engines, social media posts, YouTube videos, and other channels. To attract high-quality traffic from interested prospects, you need to develop and share content that brings value to your audience. Regardless of what you’re selling, you need to provide relevant educational and helpful content that audiences enjoy.

Again, bringing traffic to your business comes down to doing what you love. If you enjoy your niche, you’ll be much more prolific. You’ll create plenty of content without it feeling like work. As a result, that passion will come across in your content. It will yield the kind of results you want on a long-term basis.

Stick With This 7-Figure Online Business Strategy to Succeed With Your Online Business

Ecommerce business owners planning how to implement this 7-figure online business strategy

Using this 7-figure online business strategy can help you excel with your online business, regardless of your offerings and niche. However, in addition to taking each of these elements into consideration, you need to practice persistence. If something in your strategy is inefficient and doesn’t work at the outset, optimize it and find out what works.

Otherwise, if you’re simply ditching every venture because something goes wrong, you’ll never be able to realize your ecommerce dreams. By finding a niche you love, developing a solid offer, setting up a good funnel, attracting traffic with lots of top-quality content, and sticking with your own 7-figure online business strategy, you can flourish. 

Learn more about how to earn a full-time income online with your business. Reserve your seat at my free ecommerce masterclass today. You can also subscribe to my YouTube channel for frequent tips and insights. Tagged : / / / /

How to Use a Sales Funnel for High-Priced Items: Our Case Study

Empire builders, today we’re diving into a powerful sales funnel for high-priced items and the niches that many of you want to get into. Selling high-ticket items will come with some challenges, but they also have absolutely phenomenal potential. I did a live demo sharing all the stats on a rock-star new funnel that we’re currently testing out. This innovative strategy has been consistently generating $1,000 of daily sales from a Facebook ad budget of just $50. How does this funnel deliver those kinds of results? It’s all about:

  • Promoting a premium product
  • Warming up your prospective customer with all the benefits of the product
  • Maximizing each conversion as much as possible

The funny thing about this exciting “new” technique is that it’s actually an old-school system. I was using it years ago in my dorm room when I was just getting started with dropshipping! It’s just as they say: history repeats itself. This awesome sales funnel for high-priced items has been working for me again. I’m going to show you how to make it work for you, too. 

What It Takes To Sell High-Priced Items

Before you jump into this strategy, understand that it’s specifically for premium products that sell for $50, $60, $80, and more. Getting a sale at these higher price points will require some serious persuasion. Why should the consumer fork over their hard-earned cash? You need a really compelling answer to that question, and that’s what this strategy is about.

Most dropshippers utilize Facebook ads to drive traffic to a two-step order form, a Shopify store, or another place where the customer can order the product. But what happens when instead of doing that, you send the customer to a well-written, engaging article that showcases all the benefits of the item they’re interested in buying? You can think of it almost as a news article. But it dives into:

  • The features of the product
  • What customers are saying about the product
  • Overall what makes this product useful or desirable

Crucially, the article also has several “call to action” prompts that invite the consumer to click on a link and purchase the product from your two-step order form. 

So what’s the point of all this, and why not send them directly to the order page? The idea behind this strategy is to warm up the consumer, educate them, and really create that motivation to spend their money on this product. 

Again, we’re talking about higher-ticket items. You would never need this format for a “free + shipping” offer or a deeply discounted product. But for something that costs $85, the article can serve as a type of bridge that preps and primes the customer before they even get the opportunity to buy it. That’s how you get the kind of conversions you need to turn $50 of Facebook ads into $1,000 of sales. 

The Magic of Two-Step Order Forms

Screen grab of Peter Pru discussing the value of articles to prime customers

In this strategy, what we do next is send that warm traffic over to a two-step order form. Now, I know that many of you are only using Shopify, or a similar platform, to run your dropshipping business. You might not be familiar with the two-step order form. It is an ecommerce sales funnel that’s designed to maximize each conversion. Trust me when I say that this tool is one of the best ways to sell products online, whether they’re physical products or digital products. 

The way it works is that the first page of the order form is to collect the customer’s shipping information and email address. Having that email is a fantastic asset. We can contact them again and again with promotions, discounts, and even cart abandonment emails that will potentially save the sale. Once the customer has filled out this information, they move on to the second page and add a payment method.

Your Sales Funnel for High-Priced Items Should Have Upsells and Quantity Breaks

Screen grab of Peter Pru discussing quantity breaks for high-priced items

The consumer will now be presented with some very tempting options for spending more money with you. This is where the magic of a two-step order form happens! You can significantly bump up the value of the customer’s cart in a way that’s not quite possible on platforms like Shopify. Your first opportunity to upsell the customer will be to offer a related digital or physical product that’s in the same niche. If you present the right product, visitors are very likely to want to add it to the order. 

Even better, you can also offer a quantity break discount to entice the customer to buy more than one of the item. Everybody loves a great deal, and quantity break discounts will offer them a better and better deal. My magic numbers for quantities to offer the customer are 1, 2, 4, 6, 8. Some people call me crazy, but I truly believe you can benefit from offering quantity break discounts with ANY product. Even if you think, “Well, no one’s going to want more than one of this. It just wouldn’t make sense.”

Trust me because I’ve seen it over and over again in my own businesses and in the ventures of my students. Let the numbers tell you if it’s a good idea or not. More likely than not, quantity break discounts will help you crush it with the profits you gain from each sale. 

See This Method for How to Use a Sales Funnel for High-Priced Items in Action

Online shopper buying high-priced goods at home

We recently launched a new store to put this funnel to the test by selling a premium-priced product. Check out my live demo on YouTube. You can see the phenomenal results we’re getting with a Facebook ad investment of just $50. 

This sales funnel for high-priced items has been consistently reaching $1,000 in daily sales, and the average cart value is an astronomical $392. Our conversion rate is relatively low, right around the 5 percent mark, but this is very typical of higher-priced products. We can also see that, for the customer who does buy, they’re signing up for an order bump 75% of the time. Wow! That’s what a motivated consumer looks like. These numbers show the game-changing potential of warming up the customers by educating them on all the product benefits.

Now, let’s go over a couple of notes about this strategy — I know some of you are definitely going to go out there and test it out. Like with everything else in dropshipping, using this sales funnel is all about making sure the numbers work. Like I said earlier, products over $50 will always have a lower conversion on the front end. You should expect that and be prepared for it. That means making up the difference by getting those warmed-up consumers to have a very high cart value.

This is exactly what you can see from our test case. The goal of this sales funnel for high-priced items is to maximize every conversion with order bumps and with quantity discounts. If you can’t strike that balance, you’re probably just going to break even. But if you can do it, you’ll be looking at a phenomenal return, like we have here. 

Consult With the Pros 

If you want to learn more about this strategy or how to use funnels to set up your own successful dropshipping business, it’s time to dive in. Sign up for my free masterclass webinar and begin building your empire today! Then keep refining your sales funnels with tips and insights from my YouTube channel. Tagged : / / / /

Using a New Sales Funnel Strategy to Make $10k in 7 Days

Today, we’re going to focus on how important it is to utilize the right sales funnel strategy — as well as the perfect formula for advertising on any platform. When it comes to dropshipping, it doesn’t matter what platform you’re using to drive traffic to your ecommerce shop: you want to see results.

With this project, we spent roughly $1,800 and within a week saw a return investment of over $10,000. The key takeaway we want you to have is that once you’ve pulled traffic in, you have to understand what to do with those online eyes reviewing your product. How do you utilize Clickfunnels to do more than pull a shopper in and make that initial sale?

What’s the Big Secret to Our Sales Funnel Strategy?

Many people think that there’s some big secret to dropshipping. While there are learning curves for finding the perfect formula, there’s no big secret to making sales. What you choose to do with the traffic visiting your dropshipping website is what defines your long-term success. For some reason, many people miss that opportunity. 

Rule one with dropshipping: you need to be sending people to a funnel, not just an open-ended space. The average funnel converts roughly 10% of visitors, while the average Shopify store converts around 1.5-2% at most. You’re going to be targeting cold traffic, which will be completely new customers that know nothing about you or your product. You don’t have the benefit of already having a consumer-to-business relationship with cold traffic. So your goal is to use your sales funnel to gain their trust and make them into returning customers. 

How Does The Sales Funnel Strategy Handle Cold Traffic?

Screen grab of Peter Pru discussing how to appeal to cold traffic

Rather than driving customers to a webpage with thousands of products, you want to directly target a single product with your sales funnel strategy. This means you have more chance to gain their trust, you can easily showcase the product, and there aren’t hundreds of distractions. The funnel is pitching a product to them virtually. So you want to ensure that the product advertised is clear, concise, and stands out from the competition. One of the best ways to do this is by advertising your bestseller. Everyone has one, and it’s easy to target cold traffic consumers with this product.

How It Works

For example, we took premium fishing lures, set them up on a specified landing page with an attractive offer. The funnel led consumers to a clean-cut page that showcased the product as a premium set of free fishing lures for a limited time. Not only did this attract cold traffic by offering a product to a targeted niche, but it pulled in consumers based on curiosity.

On the page, you could easily scroll and see the product, some high-quality imagery, testimonials, your standard 30-day money-back guarantee, secure checkout badges, and a short FAQ. The page was designed to have everything a consumer might worry about when choosing to trust an online advertisement from a platform like Google or Facebook. All of their questions about the deal were answered clearly and concisely to help build trust. 

By offering a great deal with comprehensible material, we were able to attract more than a passing glance. This is the perfect setup for cold traffic. It allows you to turn it into warm and eventually hot traffic. You don’t need other buttons to other pages on the platform or anything that could distract potential consumers. You only need your best-selling product advertised with its benefits highlighted.

This strategy allows you to create assets by pulling in their email via the deal. Even if they don’t buy today, you’ve already won by having the ability to potentially get their attention back with your next deal. 

Turning Cold Traffic Into Warm Traffic to Get to Hot Traffic

Peter Pru emphasizing the importance of keeping a sales funnel strategy simple

Now, you may wonder how cold traffic can be beneficial if it’s only for a single sale. The purpose of cold traffic isn’t solely to get somebody to buy a single product from your ecommerce shop. It’s to turn those buyers into warm traffic and eventually get them to that level of becoming hot traffic. While making the initial interaction is great, you want to take that cold traffic and turn it into the chance for something more.

To better understand the differences between the variations of consumer traffic, we’ll explain the benefits of each.

Cold Traffic

These customers aren’t familiar with your business. They’ve never shopped with you, and you’ll need to help them understand why they should purchase from you through the setup of your platform. These consumers aren’t on your email list. They don’t follow you on social media yet, and to put it simply, they don’t know anything about you. 

Cold traffic is:

  • New to your store, which is great and means that you were able to get their attention briefly
  • Can convert into a returning customer so that you make even more from them in the future
  • Might potentially tell their friends about you if your product is something great, which can lead to even more traffic

Warm Traffic 

This customer may not have bought from you yet. But they’ve been teetering on the line and are revisiting your page to potentially buy a product from you. They may have signed up for your email subscription already. But while they express interest in buying, they haven’t quite pulled the trigger yet. 

Warm traffic is:

  • Slightly familiar with you, which means you’re in the home stretch of making them into a customer or a returning customer
  • Has probably been paying attention to your services for a while and is showing interest in what you have to offer
  • One step close to becoming your favorite kind of traffic: hot

Hot Traffic

This is obviously the best kind of traffic. It means that an onlooking consumer has pulled the trigger and decided to trust you. They make the purchase and wait for their order to arrive. 

Make Things Simple With Your Sales Funnel Strategy

Now that you understand the importance of traffic, you can focus on how to make things as simple as can be for that hot traffic. This is where a lot of people mess up. Consumers don’t want an overly complex checkout system. If they’ve made it to this point, then they want you to continue being clear and concise. So make it simple and easy to follow through with a few clicks. Don’t continue to offer more products; just get to the checkout page. Make your deal clean-cut and simplify it. You’ve already won by turning them into hot traffic.

Once they’ve hit that complete order button, then lead them to additional special offers. This is the time for upsell pages that offer things like digital products, ebooks, and small items that encourage them to put more money in your pocket while still offering a deal.

For more great ways to turn your sales funnel strategy into an optimized system, register your free spot at our webinar. We will give you the knowledge to resources to drive traffic to your sales funnel, turn that traffic into hot traffic, and keep them coming back. You can also subscribe to my YouTube channel for frequent sales funnel insights. Tagged : / / / /

How to Make Money Online in 2021 With This Free Clickfunnels Template

Regardless of what you’re selling online, sales funnels are the key to a successful ecommerce business. However, many entrepreneurs just starting out aren’t sure how to set up their funnels, or they’re wary about trying them. The fact is that, without a proper sales funnel in place, you’re going to struggle. To help you get started, we’ll go over how to stage your business for success with our free Clickfunnels template. You can download this sales funnel today and make it your own.

Start With the Squeeze Page

When you’re running any kind of online store, there are many aspects to think about as you get started. The advantage of a sales funnel is that it redirects your focus to the person you’re selling to instead of the storefront itself. As you first get into sales funnels, you’ll want to begin with the squeeze page. This is a landing page or opt-in page that hooks people into the sales funnel.

What Squeeze Pages Do

In short, the squeeze page is the page that you send your customers to when they’re about to order your products. In our free Clickfunnels template, our squeeze page sells a “Shooting Trainer” that basketball players can use to work on their shooting skills. You might bring people to your squeeze page from Facebook ads, Instagram ads, or other sources. The page will highlight a single product instead of a bunch of them. This helps ensure you connect with a specific audience. As a result, if someone isn’t interested in this particular product, they’ll be likely to click away. But active shoppers stay on the page. 

How to Set Up an Effective Squeeze Page

Screen grab of Peter Pru discussing a squeeze page in a free Clickfunnels template

Ultimately, you’ll want your squeeze page to get people to become leads during the first step. This means entering shipping information such as their name, address, phone number, and email address. After submitting their information, people will be in your database, allowing you to contact them later. 

Once they’ve opted in during Step 1, they’ll enter Step 2, which will allow them to select a specific product and enter billing info to complete their order. For example, in our free Clickfunnels template, people can choose to buy one or two basketball trainers through our offer. You can use Step 2 to list quantity breaks and discounts; highlight appealing offers to further drive sales for greater quantities of products.

Additionally, we have a one-time offer of an ebook download below the billing info. It’s a “Basketball Mastery Guide,” which makes it easy for customers to add this to their order. This is essentially free money for us: the ebook cost us no more than $10 once, and we can repeatedly sell it for $15 to multiple customers through this order bump. 

Remember the Real Purpose of a Sales Funnel

As you develop your squeeze page, keep in mind that the main purpose of a sales funnel is to generate assets for your business. This primarily consists of emails and phone numbers that enable you to promote new products and other offers. Secondly, you’ll want to use your funnels to maximize the average cart value by getting people to spend as much as possible on initial sales. This is huge for helping keep up with the costs of maintaining your business. Finally, your funnel should also maximize the overall lifetime value (LTV) through repeat sales, which generate consistent, predictable revenue.

Take Customers to an Upsell Page

Once customers have completed their order on the squeeze page, it’s time to lead them to your first upsell page. Don’t feel limited to one or two upsells, either. You can lead people to as many upsells as you want, all of which are one-click opportunities that make it easy to add more items to their order instantly. While people can choose not to add these items, many people are likely to be interested in purchasing additional products if they’re relevant to their initial order.

With more upsells comes a bigger increase in the average cart value. This can lead to increased revenue that you can then use to improve your ad campaigns. This will give you even more of a competitive edge. It’s important to remember the adage: “He who can spend the most to acquire customers wins.” With ample upsells and a maximized average cart value, you’ll be able to afford more ads that flush out the competition.

In our free Clickfunnels template, we’ve included two upsell pages: one for a “Limited Edition Shooting Strap” that corrects posture, and one for a pair of “Pro Skill Trainer Gloves” that allow for a better grip. Both of these go toward boosting the value of the average cart when people buy our Shooting Trainer through the squeeze page.

Offer a Form of Continuity to Maximize LTV

Ecommerce business owner creating a sales funnel

As we mentioned, the main goal of a sales funnel is to generate assets in the form of leads. All cold traffic should go through a sales funnel regardless of what you’re selling, with focus areas on specific products that attract equally specific audiences. First, you can maximize the average cart value through initial sales and upsells. Then you can conclude with continuity that maximizes the lifetime value of your customers. Once you’ve made that initial sale, you need to keep customers coming back to you with some type of continuity.

Continuity could include subscription boxes, digital memberships, and other offers that help generate income on a yearly or monthly basis. In our free Clickfunnels template, we create continuity in the form of a one-click upsell. People can pay $14.97 a month for weekly industry secrets that can improve their basketball training. That adds up to impressive compound interest that keeps the money coming in.

Subscription boxes are always a great option here if you’re offering physical products. You can work with a supplier like AliExpress to put together your boxes and ship them to customers. 

Regardless of the subscription you implement, a focus on continuity is vital for generating consistent revenue and enabling your business to grow without the need to spend more on ads.

Complete the Funnel With a Thank You Page

After taking people through your squeeze pages, upsells, and continuity offers, you can complete the interaction with a “thank you” page. But this page can include more than an order confirmation and a message thanking customers. It can also include additional affiliate offers or links to Shopify stores, further boosting sales. 

Get the Results You Want With a Reliable Sales Funnel

Screen grab of Peter Pru giving an overview of the essential components of a sales funnel

We encourage you to try this free Clickfunnels template with your bestselling products and see how well they perform. With a complete sales funnel that includes a squeeze page, multiple upsells, and continuity, you can see a significant increase in:

  • Conversions
  • Initial sales
  • Long-term customer relationships

Subsequently, you’ll have more money to spend on supercharging your marketing. You can stay ahead of competitors in an increasingly saturated market.

If you would like to learn more about how to use sales funnels to build a successful dropshipping business, reserve your seat at the Ecommerce Empire Builders masterclass. We’ll show you how to use sales funnels to your advantage and generate a full-time income online in no time. You can also visit my YouTube channel for in-depth advice and insights. Tagged : / / / /

Our Roasts & Ranks Review of a Clothing Dropshipping Store

So, you’ve set up your clothing dropshipping store. You added a host of fantastic products, but sales aren’t coming. If you are an optimist, you’ll probably soldier on thinking Rome wasn’t built in a day and hoping your fortunes will turn on account of the excellent products you have on offer. But if you are a pessimist, you may question the dropshipping model’s legitimacy. If you fall in either of the two categories, you’re likely not to succeed. 

Let’s debunk the pessimistic theory. The dropshipping industry’s market value stood at around $ 102.2 billion in 2018. Additionally, in the period from 2019 to 2025, it is projected to grow at a compound annual growth rate of 28.8%. There is a big market for dropshipping products. However, regardless of how positive you are, your store will not perform well unless you implement the right strategies. This is why it is crucial to learn from successful dropshippers. At Ecommerce Empire Builders, we help our subscribers scale their dropshipping businesses by reviewing, critiquing, and offering advice. In this episode of our Roasts & Ranks series, we’re reviewing NK Streetwear, a clothing dropshipping store. To provide you with actionable insight, the store will be reviewed based on the following categories:

  • First impressions
  • Whether it’s niche-specific
  • Value of the offer

1. First Impressions

Dropshipping as a business is only possible thanks to increasing digitization. However, this is also its primary challenge. There are social media platforms, websites, and other online entertainment platforms. There are also other dropshipping stores competing for the same audience, so internet users are spoilt for choice. As such, it is integral that you capture their attention immediately when they visit your page. 

Peter Pru examining the landing page for NK Streetwear

The first impression is vital for a clothing dropshipping store (or any other store). With the case of NK Streetwear, the first impression is not ideal. As soon as the page loads, you’ll be met with lots of text. Having a message for your customers is good. But a wall of text should not be the first thing they see. 

A general rule of thumb is to highlight products immediately. In this case, customers should see the best attire on offer by NK Streetwear at first glance. When displaying the products, it’s best to take a consumer-centered approach rather than focusing on the product alone. This means, instead of posting products on blank white backgrounds, you should use pictures of people actually using the product. For NK Streetwear, this should be people wearing hoodies and t-shirts. 

Pro Tip:

If your budget allows, use an influencer to create traction for your collection and brand in general. 

2. Niche Specificity

As empire builders, it’s easy to get distracted with all the possible products you can add to your store. While each product may be individually good, focus on niching down as much as possible. Instead of being a clothing brand dealing with all manners of attire, find a specific niche to target. With this, you will realize far better results. 

As for NK Streetwear, the brand performs exceptionally well in this category. Their main focus is selling clothing with images of different cities in the world. Along with being a very specific niche, it is also quite unique, making it even better. 

Another pitfall you should avoid is adding too many products. Whereas this may create the impression you are doing more, it does not necessarily translate to more sales. Create a small selection of exceptional products and turn your attention to marketing. After all, your objective is generating sales.

3. Value of the Offer

shopper deciding to buy products from a clothing dropshipping store

In most cases, your customers’ purchases are not influenced by necessity but rather by impulse. For them to take out their credit cards and actually make a purchase, you must offer something that they value. In this regard, you can target something that solves a specific problem or capitalizes on their interests. This should then be accompanied by good quality and fair prices.

The designs on NK Streetwear attire are undoubtedly good. They have the potential to appeal to residents of their target areas and travel enthusiasts. However, despite the fair prices charged, the clothing and materials could be better. A key element of succeeding in dropshipping is getting shoppers to come back for more products. This can only be achieved if their first purchase meets their expectations.

Another element of the value offered by NK Streetwear is its mission. Along with creating a streetwear brand with soul, a portion of their profits is channeled towards humanitarian efforts in Armenia and Artsakh. This is a great mission that undoubtedly adds to the value of their products.

Standing for such a cause adds value to your products. However, your mission should not be your primary selling point. The mission should not catalyze the purchase — it should validate it. After purchasing, customers will feel good that they have helped in some way.

Rating of This Clothing Dropshipping Store: 3.9

Peter Pru discussing products on NK Streetwear, a clothing dropshipping store

NK Streetwear undoubtedly has a great value proposition, which makes the 3.9 rating seem a bit harsh. However, in your quest to build your dropshipping empire, remember that you need a lot more than good products to sell. Based on my first impression of their store, visitors will have no idea of the products that are on offer. This means a significant number will quickly hit the back button on their browser.

For those who make it to the product catalog, the images do not showcase the clothes in use. Also, there is a big question mark on the quality of the garments. Though the prices are fair, not many people are keen on buying clothes that will lose elements of their quality after one wash.

Get Your Store to the Next Level

Rome was not built in a day. But it did not take a lifetime, either. For your store to begin generating sales consistently, you need to implement the right strategies. One key aspect of this is setting up a sales funnel. At Ecommerce Empire Builders, we are committed to helping you scale your dropshipping business. Send us an email to get your store reviewed, and sign up for a free webinar to learn how to scale your business. You can also subscribe to my YouTube channel for fresh insights and strategies. Tagged : / / / /

Use This High-Ticket Products Sales Funnel Template to Earn $5,000/Month

One of the keys to a successful online business is an effective sales funnel, which is especially true for high-ticket products. To help you get the results you want from your online store when selling these products, we’re going to share with you a high-ticket products sales funnel template that’s helped us make millions online. High-ticket products, or those over $1,000 in value, can include a variety of digital, information, and physical products, along with certain services. The funnel we’re going to review here will help you sell these products, whatever they may be.

This high-ticket products sales funnel may seem simple on the surface. But perceived simplicity signifies a highly successful sales funnel. However, the element that will make or break your funnel is the offer — every funnel should start with a solid, enticing offer that effectively brings people into the funnel. To get started with this funnel, you can download it here. But we’ll first review how to set it up to drive sales for your high-ticket product store.

Begin Your High-Ticket Products Sales Funnel With the Opt-In Page

The opt-in page is a landing page that’s used to collect people’s email addresses and add them to a contact list. In short, the opt-in page will be the key to generating leads. One page we use in our funnel is very simple, with this basic but compelling offer: “Learn Our Process by Watching This Free Case Study & Receive a Complimentary Ecommerce Accelerator Call.” 

There are two core components to consider when developing your opt-in page using this funnel:

  1. Have a video offer that includes some kind of video content that people can view. This content can educate people about your products and your brand. This offer should feel like something that people can enjoy on their own time, which will be key to getting more people to opt-in. People don’t want to have to sit through a live webinar or something similar that might eat into their schedule.
  2. In addition to the initial offer, you should also include a bait opt-in that includes a kind of phone call. While you may not want to get on the phone with people, this is integral to getting people to opt in. You can either call leads yourself or have a sales team handle calls, but you will need to make these calls in some way to make this funnel work.

Below your opt-in offer, you can go into some of the benefits of the offer to sweeten the deal and encourage people to submit their contact info.

Bring People to the Video Page

Screen shot of Peter Pru talking about creating high-ticket offers

Once people opt in and enter the high-ticket products sales funnel, you can then direct them to the next page. This will also look simple and feature the video content discussed in the offer. On the page, people will see an embedded video window. Below that video, they’ll be able to click on a button to book their call with you or your sales team. Your video should do a good job introducing your products and explaining how they work along with their value. The better the video, the more likely those people will be to book a call with you.

The dynamic here revolves around marketing vs. sales. While your marketing video can help convince leads that your products are worth the purchase, the sales process will come into play after your marketing efforts have succeeded. If your video attracts marketing-qualified leads to convert them to sales-qualified leads, those leads will be more likely to buy from you after going through that qualification process. This sequence can also help weed out any leads who aren’t as likely to become customers. This saves more time and energy on your end.

At the end of the video and after explaining the benefits of your offer, you can then encourage leads to schedule their call and complete the next form.

Direct Leads to the Application Page

Screen grab of creating a question form for a high-ticket products sales funnel

After clicking on that “Book Your Call” button, people should go to the application page. This will feature a Wufoo form that asks people a series of questions to further qualify them as sales-qualified leads.

Remember that high-ticket products exceeding $1,000 are a huge financial commitment for many people. So you’ll want to be sure that they’re willing to spend that kind of money on your products before selling to them. On your forms, you can qualify leads by asking for certain required information, including:

  • Name
  • Call preference
  • Email address
  • Phone number or WhatsApp number
  • Whether the person watched the entire video or not (crucial for determining whether people understand the offer)
  • Their website
  • Other relevant information

The type of information you collect will ultimately depend on your niche and the specific types of products you’re offering. So feel free to change the form as you see fit. For instance, if you offer a $1,500 survival gear kit, you could ask certain qualifying questions such as “How long have you been into survival?” and “How much do you spend on average on survival gear?” 

The more details you gather about your leads, the more you can decide whether the lead fits into your business and is worth the call.

Move Sales-Qualified Leads to a Call Booking Page

Once people have completed your application form, you can direct them to a call booking page. We use ScheduleOnce. It is a simple and easy-to-use HTML plugin that adds a basic booking page. Using this scheduler, people can simply choose from specific dates and times to book a call. Once they pick a specific time, leads will then be asked to submit basic contact details again, including their name, email address, or a WhatsApp number for international customers.

At the end of the scheduling form, you should also include a short description of the terms of the call. This could remind people to include any other decision-makers, such as their spouse, while helping ensure that they will be respectful and honor their promise to accept your call. These terms will further make sure that only the right people who are ready to make a serious buying decision will take your calls.

Complete the High-Ticket Products Sales Funnel With a Call Confirmation Page

Entrepreneur on the phone with a qualified lead

To prepare your leads and provide even more value after they’ve booked a call, take them to your call confirmation page. This page can feature another video that thanks people for scheduling a call. It should also instruct people to remind themselves of the anticipated call.

Below that video, you can further emphasize the value of your products by including testimonials. These will help reassure prospective customers that they’re making the right decision.

Simplicity Is Key in This High-Ticket Products Sales Funnel

Regarding this and any other sales funnel, simplicity is what will help drive sales. The more complicated you make the buying process and the more steps you include, the fewer conversions you’ll see. Include only enough steps to qualify leads and get them to contact you. This will help increase your chances of success. If any aspect of your sales funnel isn’t performing the way you’d hoped, you can always experiment and see what works for you based on your specific niche and audience.

Do you want to learn more about how to build a successful online store? Whether you sell high-ticket products or more inexpensive offerings, we’ll show you how with our free Ecommerce Empire Builders masterclass. Reserve your seat today, and we’ll give you everything you need to get started generating a full-time income online. For specific insights and tips as you build your store, also subscribe to my YouTube channel. Tagged : / / / /