Our Roasts & Ranks Review of a Clothing Dropshipping Store

So, you’ve set up your clothing dropshipping store. You added a host of fantastic products, but sales aren’t coming. If you are an optimist, you’ll probably soldier on thinking Rome wasn’t built in a day and hoping your fortunes will turn on account of the excellent products you have on offer. But if you are a pessimist, you may question the dropshipping model’s legitimacy. If you fall in either of the two categories, you’re likely not to succeed. 

Let’s debunk the pessimistic theory. The dropshipping industry’s market value stood at around $ 102.2 billion in 2018. Additionally, in the period from 2019 to 2025, it is projected to grow at a compound annual growth rate of 28.8%. There is a big market for dropshipping products. However, regardless of how positive you are, your store will not perform well unless you implement the right strategies. This is why it is crucial to learn from successful dropshippers. At Ecommerce Empire Builders, we help our subscribers scale their dropshipping businesses by reviewing, critiquing, and offering advice. In this episode of our Roasts & Ranks series, we’re reviewing NK Streetwear, a clothing dropshipping store. To provide you with actionable insight, the store will be reviewed based on the following categories:

  • First impressions
  • Whether it’s niche-specific
  • Value of the offer

1. First Impressions

Dropshipping as a business is only possible thanks to increasing digitization. However, this is also its primary challenge. There are social media platforms, websites, and other online entertainment platforms. There are also other dropshipping stores competing for the same audience, so internet users are spoilt for choice. As such, it is integral that you capture their attention immediately when they visit your page. 

Peter Pru examining the landing page for NK Streetwear

The first impression is vital for a clothing dropshipping store (or any other store). With the case of NK Streetwear, the first impression is not ideal. As soon as the page loads, you’ll be met with lots of text. Having a message for your customers is good. But a wall of text should not be the first thing they see. 

A general rule of thumb is to highlight products immediately. In this case, customers should see the best attire on offer by NK Streetwear at first glance. When displaying the products, it’s best to take a consumer-centered approach rather than focusing on the product alone. This means, instead of posting products on blank white backgrounds, you should use pictures of people actually using the product. For NK Streetwear, this should be people wearing hoodies and t-shirts. 

Pro Tip:

If your budget allows, use an influencer to create traction for your collection and brand in general. 

2. Niche Specificity

As empire builders, it’s easy to get distracted with all the possible products you can add to your store. While each product may be individually good, focus on niching down as much as possible. Instead of being a clothing brand dealing with all manners of attire, find a specific niche to target. With this, you will realize far better results. 

As for NK Streetwear, the brand performs exceptionally well in this category. Their main focus is selling clothing with images of different cities in the world. Along with being a very specific niche, it is also quite unique, making it even better. 

Another pitfall you should avoid is adding too many products. Whereas this may create the impression you are doing more, it does not necessarily translate to more sales. Create a small selection of exceptional products and turn your attention to marketing. After all, your objective is generating sales.

3. Value of the Offer

shopper deciding to buy products from a clothing dropshipping store

In most cases, your customers’ purchases are not influenced by necessity but rather by impulse. For them to take out their credit cards and actually make a purchase, you must offer something that they value. In this regard, you can target something that solves a specific problem or capitalizes on their interests. This should then be accompanied by good quality and fair prices.

The designs on NK Streetwear attire are undoubtedly good. They have the potential to appeal to residents of their target areas and travel enthusiasts. However, despite the fair prices charged, the clothing and materials could be better. A key element of succeeding in dropshipping is getting shoppers to come back for more products. This can only be achieved if their first purchase meets their expectations.

Another element of the value offered by NK Streetwear is its mission. Along with creating a streetwear brand with soul, a portion of their profits is channeled towards humanitarian efforts in Armenia and Artsakh. This is a great mission that undoubtedly adds to the value of their products.

Standing for such a cause adds value to your products. However, your mission should not be your primary selling point. The mission should not catalyze the purchase — it should validate it. After purchasing, customers will feel good that they have helped in some way.

Rating of This Clothing Dropshipping Store: 3.9

Peter Pru discussing products on NK Streetwear, a clothing dropshipping store

NK Streetwear undoubtedly has a great value proposition, which makes the 3.9 rating seem a bit harsh. However, in your quest to build your dropshipping empire, remember that you need a lot more than good products to sell. Based on my first impression of their store, visitors will have no idea of the products that are on offer. This means a significant number will quickly hit the back button on their browser.

For those who make it to the product catalog, the images do not showcase the clothes in use. Also, there is a big question mark on the quality of the garments. Though the prices are fair, not many people are keen on buying clothes that will lose elements of their quality after one wash.

Get Your Store to the Next Level

Rome was not built in a day. But it did not take a lifetime, either. For your store to begin generating sales consistently, you need to implement the right strategies. One key aspect of this is setting up a sales funnel. At Ecommerce Empire Builders, we are committed to helping you scale your dropshipping business. Send us an email to get your store reviewed, and sign up for a free webinar to learn how to scale your business. You can also subscribe to my YouTube channel for fresh insights and strategies. Tagged : / / / /

Use This High-Ticket Products Sales Funnel Template to Earn $5,000/Month

One of the keys to a successful online business is an effective sales funnel, which is especially true for high-ticket products. To help you get the results you want from your online store when selling these products, we’re going to share with you a high-ticket products sales funnel template that’s helped us make millions online. High-ticket products, or those over $1,000 in value, can include a variety of digital, information, and physical products, along with certain services. The funnel we’re going to review here will help you sell these products, whatever they may be.

This high-ticket products sales funnel may seem simple on the surface. But perceived simplicity signifies a highly successful sales funnel. However, the element that will make or break your funnel is the offer — every funnel should start with a solid, enticing offer that effectively brings people into the funnel. To get started with this funnel, you can download it here. But we’ll first review how to set it up to drive sales for your high-ticket product store.

Begin Your High-Ticket Products Sales Funnel With the Opt-In Page

The opt-in page is a landing page that’s used to collect people’s email addresses and add them to a contact list. In short, the opt-in page will be the key to generating leads. One page we use in our funnel is very simple, with this basic but compelling offer: “Learn Our Process by Watching This Free Case Study & Receive a Complimentary Ecommerce Accelerator Call.” 

There are two core components to consider when developing your opt-in page using this funnel:

  1. Have a video offer that includes some kind of video content that people can view. This content can educate people about your products and your brand. This offer should feel like something that people can enjoy on their own time, which will be key to getting more people to opt-in. People don’t want to have to sit through a live webinar or something similar that might eat into their schedule.
  2. In addition to the initial offer, you should also include a bait opt-in that includes a kind of phone call. While you may not want to get on the phone with people, this is integral to getting people to opt in. You can either call leads yourself or have a sales team handle calls, but you will need to make these calls in some way to make this funnel work.

Below your opt-in offer, you can go into some of the benefits of the offer to sweeten the deal and encourage people to submit their contact info.

Bring People to the Video Page

Screen shot of Peter Pru talking about creating high-ticket offers

Once people opt in and enter the high-ticket products sales funnel, you can then direct them to the next page. This will also look simple and feature the video content discussed in the offer. On the page, people will see an embedded video window. Below that video, they’ll be able to click on a button to book their call with you or your sales team. Your video should do a good job introducing your products and explaining how they work along with their value. The better the video, the more likely those people will be to book a call with you.

The dynamic here revolves around marketing vs. sales. While your marketing video can help convince leads that your products are worth the purchase, the sales process will come into play after your marketing efforts have succeeded. If your video attracts marketing-qualified leads to convert them to sales-qualified leads, those leads will be more likely to buy from you after going through that qualification process. This sequence can also help weed out any leads who aren’t as likely to become customers. This saves more time and energy on your end.

At the end of the video and after explaining the benefits of your offer, you can then encourage leads to schedule their call and complete the next form.

Direct Leads to the Application Page

Screen grab of creating a question form for a high-ticket products sales funnel

After clicking on that “Book Your Call” button, people should go to the application page. This will feature a Wufoo form that asks people a series of questions to further qualify them as sales-qualified leads.

Remember that high-ticket products exceeding $1,000 are a huge financial commitment for many people. So you’ll want to be sure that they’re willing to spend that kind of money on your products before selling to them. On your forms, you can qualify leads by asking for certain required information, including:

  • Name
  • Call preference
  • Email address
  • Phone number or WhatsApp number
  • Whether the person watched the entire video or not (crucial for determining whether people understand the offer)
  • Their website
  • Other relevant information

The type of information you collect will ultimately depend on your niche and the specific types of products you’re offering. So feel free to change the form as you see fit. For instance, if you offer a $1,500 survival gear kit, you could ask certain qualifying questions such as “How long have you been into survival?” and “How much do you spend on average on survival gear?” 

The more details you gather about your leads, the more you can decide whether the lead fits into your business and is worth the call.

Move Sales-Qualified Leads to a Call Booking Page

Once people have completed your application form, you can direct them to a call booking page. We use ScheduleOnce. It is a simple and easy-to-use HTML plugin that adds a basic booking page. Using this scheduler, people can simply choose from specific dates and times to book a call. Once they pick a specific time, leads will then be asked to submit basic contact details again, including their name, email address, or a WhatsApp number for international customers.

At the end of the scheduling form, you should also include a short description of the terms of the call. This could remind people to include any other decision-makers, such as their spouse, while helping ensure that they will be respectful and honor their promise to accept your call. These terms will further make sure that only the right people who are ready to make a serious buying decision will take your calls.

Complete the High-Ticket Products Sales Funnel With a Call Confirmation Page

Entrepreneur on the phone with a qualified lead

To prepare your leads and provide even more value after they’ve booked a call, take them to your call confirmation page. This page can feature another video that thanks people for scheduling a call. It should also instruct people to remind themselves of the anticipated call.

Below that video, you can further emphasize the value of your products by including testimonials. These will help reassure prospective customers that they’re making the right decision.

Simplicity Is Key in This High-Ticket Products Sales Funnel

Regarding this and any other sales funnel, simplicity is what will help drive sales. The more complicated you make the buying process and the more steps you include, the fewer conversions you’ll see. Include only enough steps to qualify leads and get them to contact you. This will help increase your chances of success. If any aspect of your sales funnel isn’t performing the way you’d hoped, you can always experiment and see what works for you based on your specific niche and audience.

Do you want to learn more about how to build a successful online store? Whether you sell high-ticket products or more inexpensive offerings, we’ll show you how with our free Ecommerce Empire Builders masterclass. Reserve your seat today, and we’ll give you everything you need to get started generating a full-time income online. For specific insights and tips as you build your store, also subscribe to my YouTube channel. Tagged : / / / /

Our Roasts & Ranks Review of a Potential 7-Figure Dropshipping Store

So many people request reviews from us for their dropshipping stores. So we decided to officially start our Roasts & Ranks series to do just that. In addition to reviewing dropshipping stores, we’re also using this series to rank them based on their performance.

Do you want to submit your own store and feature in our Roasts & Ranks series? You can do so by sending an email with the subject line “Roasts & Ranks Store” to Peter Pru at [email protected]. You’ll have the chance to make it into this series with a thorough review. On top of a review that explores what you’re doing right and what could benefit from improvement, you’ll also get $100 sent to your PayPal account if we choose to review and rank your store, regardless of performance.

How Roasts & Ranks Works

For each Roasts & Ranks review, we’ll be looking at four main categories to gauge how well a store is doing:

  1. First Impressions — How people will react upon first encountering the business
  2. The Niche — The types of products and categories the store sells
  3. The Offer — What differentiates the store from others and value to consumers
  4. The Funnel/Store — How the store collects assets and drives sales

Based on each store’s performance in these four categories, we’ll be giving an overall score from one to ten, with ten being the best.

The first store we’re going to be looking at here in the Roasts & Ranks series is What Feels Right, at whatfeelsright.com.

First Impressions From What Feels Right

After visiting their website for the first time, we didn’t feel that it left a good first impression. The biggest issue we had with the site was that it seemed too broad in its product scope. While certain items had a Christmas vibe to them for the holidays, such as Christmas decorations and tree ornaments, there were categories such as “Pet Collection” and “Household Collection” below that made the core category a bit too unclear.

In short, we felt that this website gave off the vibe of a generic Shopify store with nothing that really made it stand out. We believe that this store could have given a better first impression if it had a specific focus. For example, it could’ve featured a holiday-themed background and highlighted holiday-themed items toward the top of the homepage that would have spoken to a specific audience. As it stood at the time of this review, the store seemed too general and unfocused to appeal to a specific type of shopper.

We Couldn’t Nail Down a Specific Niche

The main reason behind our negative first impression was the lack of a specific, focused niche that we could identify. The site seemed all over the place in terms of inventory. It had a mix of Christmas-themed products and ornaments with the seemingly random pets and household categories below. There just didn’t appear to be a coherent structure to the store. Instead, it offered a random selection in an attempt to appeal to anyone.

We definitely felt that this store needed to stick with a particular niche. This could have worked well with the Christmas theme. For instance, they could have sold a humorous 2020 Quarantine Ornament, which was a 2020-themed ornament that referenced the pandemic featuring two characters with masks and a bottle of hand sanitizer in front of a Christmas tree. It could make for a light, funny novelty gift that could be one of their bestsellers. In addition, people could personalize it to make it their own when buying it, which added even more appeal.

Instead of a singular focus, the site opts for creating a section around Christmas ornaments. It also had subcategories that feature a variety of unrelated products ranging from pet feeders and pet hair removers to towel holders and night light projectors. It has the overall vibe of a site that’s throwing everything at the wall to see what sticks. This prevents it from having any clear identity.

An Offer That’s Equally Unclear

Screen grab of Peter Pru discussing the importance of images on a site

When it comes to the value that What Feels Right offers, that was also too vague. Sure, the 2020 Quarantine Ornament is a fun-looking product. It also had a multitude of customer reviews with high star ratings and positive comments. Still, we saw no images of the product in use. There was also a lack of images in the store itself featuring the item in use. We didn’t see photos of it hanging on a Christmas tree to show its size and how it looks in a real-world setting. 

We always recommend that people show their products being used to demonstrate how they look and function once purchased. It’s an integral feature of a winning offer that further confirms the value the product brings. Otherwise, people are going on empty text reviews and blind faith that the product will be as good as the seller claims it is.

We were impressed with some of the specific products sold on What Feels Right. But there were ways we felt they could build on them with a richer ecommerce experience.

A Store That Feels Generally Incomplete

Screen grab of Peter Pru discussing how a lack of contact informations hurts credibility

There’s a good chance What Feels Right sold a good number of Christmas ornaments and other similarly-themed products during Q4. However, we’re always wary about focusing on seasonal products, particularly when that’s the store’s primary focus. There are plenty of other products in the store that aren’t seasonal. But they’re too random to categorize collectively and focus on.

Another issue we had with the store as a whole was its lack of navigation and overall features. We didn’t see a link in the top navigation to any kind of contact page or specific categories. We also saw no guarantees on the homepage or much else to get people engaged beyond a couple of social media links in the footer. 

The website reflected a common issue we’ve noticed with many ecommerce sites. They spend too much time and effort on adding and pushing new products. The governing attitude here is that they’re one product away from a breakthrough. But the fact is that they’re one niche away. It’s not about maximizing the number of products in your inventory to connect with everyone. It’s almost exclusively about focusing on one core niche that builds a loyal following of customers within a specific audience. 

There was also a distinct lack of a sales funnel on What Feels Right. Although many ecommerce business owners don’t think they have a sales funnel, the fact is that they do have one. But it’s not always efficient or developed. They rely on products to sell themselves with simple product pages. Also, there’s just a basic shopping cart that leads people to a sale.

Our Overall Rating: 4.2/10

We feel that — with What Feels Right’s current platform at the time of this review — the store deserves a 4.2 rating from Roasts & Ranks. We saw that there was a degree of effort invested in putting this store together. It had plenty of potential to become a winning ecommerce business. At the same time, there was a lack of focus regarding products and niches. Also, the structure of the site seemed lacking and undeveloped. The website also lacked an effective sales funnel, which could go a long way in driving sales and optimizing the buying process. Again, with more focus on a specific niche such as holiday-themed products and a more developed store overall, this site has the chance to thrive.

Consult With the Experts

Happy dropshipper improving her business site

If you want to find out more about how you can build a successful ecommerce business with a highly developed website and efficient sales funnels, reserve your seat at our free ecommerce masterclass. You can also find more insights and Roasts & Ranks reviews of ecommerce sites on my YouTube channel. Tagged : / / / /

Why You Need to Move Away From Walmart and Amazon FBA in 2021

The fact is that as of 2021, Amazon FBA and Walmart are officially dead for ecommerce dropshippers. If you’re currently a seller on Amazon or Walmart or you’re toying with the idea of using either as your sales platform, we recommend you move away from them and build your own sales infrastructure. The reason for this is revealed in a recent report from The Wall Street Journal, in which they detail how it’s actually often cheaper for Amazon and Walmart retailers to issue full refunds of products and let customers hold onto or donate them. This revelation can make both of these businesses detrimental to your dropshipping business in several ways. Read more about the state of business for dropshippers using Walmart and Amazon FBA in 2021.

What The Wall Street Journal Findings Mean for Your Business

The article in question discussed how retailers Amazon and Walmart, potentially followed by others in the future, are no longer requiring customers to return unwanted items. Those items technically belong to the retailers (as opposed to individual sellers). So those companies have the authority to give customers permission to keep unwanted items along with a full refund. Amazon and Walmart reason that it’s simply cheaper for them to let customers hold onto those items. But that can be harmful to business owners by tempting people to game the system. Customers who aren’t honest can hang onto items they’ve purchased while requesting a refund. This essentially allows them to get free products at the seller’s expense.

The article shows once again how ecommerce giants like Walmart and Amazon are really in control of sellers’ products and don’t truly have sellers’ best interests at heart. However, this isn’t really news at all. Many people may be familiar with the fact that, for several years now, Amazon has allowed customers to keep products rather than return them. This a long-held practice of theirs. The WSJ article simply helped raise even more awareness of this issue.

Losing Money From Unreturned Products on Amazon FBA in 2021

Screen grab of Peter Pru discussing the Wall Street Journal article about Amazon FBA in 2021

The problem with enabling customers to keep unwanted products — which in some cases may not actually be unwanted at all — is that this hurts sellers who could otherwise resell those products. And it’s worse than an inability to resell returned products. Sellers are also hit with fees that cause them to lose even more money when customers choose to get a refund without returning their items. These problems further emphasize how harmful those big retailers can be. They can be great for occasionally free traffic and sales, but you should avoid building your business through them.

Walmart and Amazon, along with other big names in the industry, may seem like a haven for sellers. They can use the platforms to push products and generate lots of sales. But it’s important to keep in mind that they’re only looking out for themselves. In short, the products sold through those channels don’t belong to the seller; they belong to those platforms. That means that Amazon and Walmart can do what they want with them. You forfeit control over your own inventory.

Do you want to make a profit and retain control over your products and business in general? Then make sure that your primary source of sales is your website. Setting up a sales funnel and developing a successful website that you actually own will ensure you don’t suffer from another retailer’s attempts to cut corners.

A Recent Surge in Returns for Sales on Walmart and Amazon FBA in 2021

Screen grab of Peter Pru discussing changes in consumer behavior during COVID-19

Another recent article on PYMNTS.com talked more about the rise in product returns experienced with retailers (including Walmart, Amazon, and Target) throughout 2020. The new decision to allow customers to keep unwanted items was officially made as a result of an increase in returns that took place in 2020, with ecommerce packages seeing a 70% increase in returns compared to 2019. 

Due to the pandemic and the subsequent inability to take items to physical stores, returning items became more challenging for consumers. The rise in ecommerce as more people turned to online shopping during lockdowns also led to more returns. Generally, online orders tend to lead to more returns than in-store purchases. Why? This is largely due to the hassle of having to return to the store after buying an item in person. Also, people may be disappointed or receive something different from what they expect when ordering a product online because they can’t see or try the product in person before purchasing.

Unfortunately, while Amazon and Walmart’s decision to let customers keep products they no longer want may be convenient for both consumers and those retailers, it’s a considerable loss for sellers.

Build Your Own Business Without Relying on Walmart or Amazon FBA in 2021

The best way to avoid the potential costs and headaches associated with product refunds and unreturned items is to stay away from companies like Amazon and Walmart. You don’t necessarily need to avoid them entirely. They can be beneficial in generating traffic for you and boosting sales. But they shouldn’t be your primary platforms.

Instead, build your own website and control the traffic to it. Develop a sales funnel that moves people along through the buyer’s journey toward a sale and upsell. Once you’ve built a solid foundation for your business and you’re able to sustain it, then you can consider branching out to outside retail platforms like Amazon FBA in 2021. The more control you have at the start, the more likely you are to succeed and grow. Then you don’t have to worry about what corporations are doing that may hurt smaller businesses. 

Start with your own website and your own platform that attracts short- and long-term customers. Then you can leverage the power of larger companies to supplement your core efforts. The less you rely on a company like Amazon, the less likely they will be to negatively impact your business in a way that matters. You’ll always have that main source of sales to keep you safely afloat.

Consult With the Ecommerce Empire Builder Experts

Dropshipper thinking about how to strengthen their ecommerce business

Do you want to learn how to build a winning online business and succeed without Amazon, Walmart, or other retailers? If so, reserve your seat at our free ecommerce masterclass. We’ll show you how you can sell best-selling products online and create a full-time income using reliable ecommerce funnels to grow your business. For frequent tips and insights, visit my YouTube channel, too. Tagged : / / / /

Hack Your Sales Funnel and Turn $10 Into $100 With Dropshipping

Empire builders, not only is it possible to turn $10 to $100 with your ecommerce business, but you can do it again and again. Ecommerce and dropshipping are great opportunities to predictably expand your profits, week by week. Learn how to hack your sales funnel for more streamlined — and repeatable — profits.

How It’s Commonly Done 

When it comes to ecommerce and dropshipping, there’s a pattern that most entrepreneurs use in order to sell their product. This usually involves increasing traffic to their website and to a single product through advertising, social media, influencer promotion, and whatever other means suit their product. This is a service that is paid for and therefore cuts into profit margins. 

Take a company that sells their merchandise for $20. Increasing traffic to their website, and therefore getting a consumer to look at their product, will generally cost around $10. Now, this initially seems like a great deal. They just made $10. 

However, this isn’t looking at the bigger picture. The initial potential for revenue is $20. This is immediately halved due to the cost of advertisements and increasing traffic. Then, you also have to take into account the cost of the product, as this is an example involved with dropshipping a physical product. 

Even if the product and shipping costs only come to $5, the company is left with a net of $5. That’s not exactly a number that inspires, and this is what scares people always from starting their empire. There’s an easier way to make a profit right away and create a successful dropshipping business. 

A Better Way: Hack Your Sales Funnel

Screen grab of Peter Pru explaining how upselling can change net profits

The key is controlling the narrative and how much you’re able to make. Let’s look at this another way, but with the exact same initial setup. You start with a product that has a potential revenue of $20, and the cost of advertising is still $10. This is where I want to mix things up and introduce something new. 

We don’t want to just leave things as they currently stand, with the potential to make $5. We want to grow this potential. 

To do that, I’m going to add a simple one-click upsell — nothing too complicated or technical. If you want to dive into the meat of why this works, I’ve extensively covered the topic before. If you want to learn how I took a brand-new business and turned $0 to $1000 a day in only three days, click here

 How to Add an Upsell to Your Sales Funnel

For our purposes now, just view the upsell as an opportunity for your business to make more money without spending more on additional advertising. It basically allows a customer to buy more of your product and to do so easily. This is important for any business, no matter what you’re selling or in what format. 

Your first sale is likely not going to amount to much of a profit. In fact, even the previous example is optimistic. Breaking even is a pretty good goal when you’re first starting out. So, if you offer a $40 upsell, then your revenue just jumped up to $60. After subtracting $10 for advertising and maybe $20 for the cost of goods, your net is now $30. That’s a lot better than $5. 

While not every customer is going to purchase your upsell, you’re allowing yourself the opportunity to make more money per sale, and some consumers will decide to go for it. The best part is, the potential doesn’t stop there. You can customize this funnel and how things sell to fit your company’s needs. 

You don’t have to just have one upsell. The first sale you make, once a consumer decides to use their money on your product, dictates the rest of your profits. Once you learn this, it’s almost like magic. 

Subscription-Based Sales Funnels

Screen grab of Peter Pru discussing the value of subscription offers

That first sale you make — our $20 example — is going to be the hardest. It’s also going to be the most important, as all the pieces start from that sale and are put together to maximize your profits. The amount you’re going to make all stems from what you do behind the scenes. 

In this subscription-based sales funnel method, things start in the same way. You have your traffic coming into your store for your front-end product. However, this time visualize an order form, which is where someone buys something from your store. Your $20 product will be on this order form. Then, you’re going to want to implement the following hacks to increase the amount of product a single customer will buy from you, or your average cart value:

Step One to Hack Your Sales Funnel: Encourage Bigger Buys

My first suggestion is to add quantity discounts. If a consumer buys 4, or 6 of your products, they should get a discount. You might be questioning if anyone would actually buy multiples, but studies show they do. People love a good deal. Take advantage of this and offer a better discount as the quantity goes up. It’s going to make you more money by increasing the likelihood that more of your product will sell to a single customer. 

Step Two to Hack Your Sales Funnel: Create Order Bumps

Next, consider adding something called an order bump right under your front-end product. This is basically a no-brainer you offer a customer to buy alongside your product. Your local grocery store already does this by enticing you with little treats as they’re ringing up your groceries. Think about how often you take advantage of those. 

If you’re a company selling toothbrushes, your order bump would be toothpaste. Why wouldn’t a consumer take advantage? When they do, that’s more money for you. This can help you break even or make a profit from the very start. Then, you can move to other tactics.

To summarize steps one and two: I recommend offering more of what they just bought at a discounted price and then a complementary product. This is any product customers frequently buy alongside your type of primary product, and you can easily figure out what this product might be through Amazon. Make sure you’re giving them a good deal on the product as well. Offering these two upsells should be simple, allowing the customer to either choose yes or no and then move on.

They won’t have to navigate throughout the website or click through multiple pages. They can buy lots of your products with two clicks, as there are no cart pages. That’s the beauty of this funnel. 

Step Three to Hack Your Sales Funnel: Create Subscription Upsell Sequences

Happy customer opening a subscription box package

The third upsell is key. I refer to this upsell as the continuity upsell, and it’s the subscription aspect of your funnel. Offer your customers a monthly incentive, such as a subscription box or digital access. This will give you recurring revenue and a loyal customer base. Here’s more information about subscriptions, because they really are gold for your company. The subscription upsell should be another one-click option, and customers automatically get billed. Aim for a 50% margin here, as this is where you’ll want to pay yourself and invest in other assets for your company. Always, always, always offer a subscription option!

Here’s something else to keep in mind. When you pay for advertisements on Facebook, you’re not paying for customers. You’re paying for data that will help you understand more about what consumers want. A simple upsell sequence will help you get more of that data and make more money. It’s easy, fast, and beneficial for someone’s first business. 

Hack Your Sales Funnel and Grow Your Business Faster

When you put all of these pieces together, you can really start to see a potential for great profit. The original example of $5 in net profit can easily be turned into hundreds if not thousands of dollars when you implement these funnels and sequences. You can also check out my YouTube channel for more tips and insights.

If you enjoyed this information and are looking forward to starting your own dropshipping business and maximize your product, check out my free ecommerce masterclass. You’ll learn how to make a 5-step ecommerce funnel without building a website and turn it into your full-time income. Reserve your seat today, and remember: your empire starts now! Tagged : / / / /

The Problem With Shopify Dropshipping: What You Need to Know

Welcome back, Empire Builders! If you’re thinking about getting started with Shopify dropshipping or you’re currently a Shopify dropshipper and aren’t getting the results you expected, keep reading. We’ll be going over the problem with Shopify dropshipping and why it’s difficult to be profitable on that platform. Then, we’ll discuss alternatives that can help you start making money right away.

Over the past few months, we’ve been creating a ton of dropshipping businesses and split-testing different approaches. Now that the results are in, we want to share what we’ve learned about starting your dropshipping business more profitably.

The Typical Problem With Shopify Dropshipping “Funnels”

The typical Shopify dropshipping “funnel” is where you’ll find the problem with Shopify dropshipping that stops so many sellers from making money. The word “funnel” is in quotes here because while it’s technically correct, it’s a very poor example of what a funnel should be. Let me show you what I mean. 

This is what your typical Shopify dropshipping “funnel” looks like:

Ad→ Product Page→ Add to Cart→ Cart Page→ Checkout Page #1: Shipping Info→ Checkout Page #2: Billing Info→ Complete Purchase/Thank You Page

Each of those arrows is a step that customers must complete to make the purchase. They’re also opportunities for the customer to drop off and not come back to finish the transaction. That’s the most costly problem with Shopify dropshipping. Consider how many ads people see each day, how seldom they click them, and that, as humans, we have the attention span of goldfish. When we finally do get that click, we need to get to the money as quickly as possible before life gets in the way and customers don’t come back. The “funnel” shown above does not work!

Many will argue that influencers or popular companies make millions that way. You’re right — your competitors who have warm leads and dedicated followings are making money off their popularity, But that’s despite the flaws in their methods. You don’t have that luxury, and you have to compete with them. So that’s even more reason to optimize your funnel!

What Does a Good Sales Funnel Look Like?

We use ClickFunnels to build our sales funnels, but you can use different software if you like. We use ClickFunnels because they have all the tools we need to make our funnels as profitable as possible and have it up and running within the day. 

Let’s compare ClickFunnels to Shopify. We’re going to say that the ad and the customers who click on it are identical. The funnel is the only thing that’s changed. Here’s the new funnel, done the right way:

Ad→ 2-Step Order Form→ Upsell→ Upsell→ Complete Purchase/Thank You Page

As you can see, the structure has a two-step order form right at the beginning. We get their name, email, billing, and shipping information right up front. That allows us to build our email list and follow up — whether they purchased or not. It also shows them our products and quantity break discounts, so they can choose what they want and how many they want. Then the rest of the steps are one-click upsells, usually including a subscription.

Real-Life Example of a Poorly Optimized Funnel

Screen grab highlighting multiple clicks as the problem with Shopify dropshipping

I saw an ad for a pet product and clicked it to see how many clicks it would take to complete a purchase. Here’s what I had to do:

Ad→ Add to Cart→ Checkout→ Continue to Shipping Info→ Continue to Payment→ Complete Purchase

It took six clicks! That’s three times as many as it should be! That gives customers more time to change their minds, get distracted, get frustrated, or any number of other possibilities.   

Real-Life Example of a Well Optimized Funnel

Instead, you want to set it up so that when leads click on an ad, it sends them to a sales page that highlights one offer with features, benefits, and images. Right next to the offer on that same page is where the two-step order form should be. With this design, you get their information right away, and they turn into a lead on your email list. On most sites, menus and options are great. But for an ad landing page, you don’t want to give them a ton of places to click off and get distracted. It should be simple and to the point.

Most people – around 90% – won’t buy the first time they end up on your site. They’ll want more information and to get to know you better first. When you get the contact information quickly, you have what you need to make that happen. Growing your email list and using email marketing is like printing money. You already have the names. All you have to do is reach out to them.

Good Sales Funnels Solve the Problem With Shopify Dropshipping

Screen grab of a Shopify sales funnel diagram

The value of this funnel is in ensuring that more qualified leads make it to your order form. If they put in their billing and shipping information, they’re more likely to buy. That’s why these funnels convert about 10%, while the Shopify ones only convert 1.33%. That’s nearly ten times more by merely changing your funnel.

On the second page of the order form, they can select their product. I always provide multiple quantity break discounts to encourage them to buy for a better deal. Then I have what’s called an order bump. That’s the pre-purchase upsell, much like the candy aisle at grocery store checkouts. You see it, and it’s convenient and tempting, so you just toss it in while you’re already there.

Make sure your order bump is a no-brainer item that pairs with your original offer. This will increase your average order value (AOV). Then the next clicks take you to one-click upsells before completing the order. I like having a subscription upsell in there to let them sign up for monthly orders. With this option, you can get consistent sales every month without additional work.

Final Thoughts About the Problem With Shopify Dropshipping

Dropshipper building a more convenient sales funnel

I see many people mistakenly assuming that if they aren’t making big profits, the product must be bad. Usually, the product itself is fine. It’s the sales strategy that needs work. Another mistake I see is a focus on lowering their cost-per-purchase. Ad spend isn’t going down — it’s just not. Constantly trying to reduce it creates inconsistencies that cost you more money.

Instead, flip the issue. While your competition tries to lower costs, focus on increasing your AOV instead so you can afford better ads to bring in more leads and still make higher profits. If you use optimized funnels with the right upsells and subscriptions paired with list-building and simple automated email marketing, you can succeed. It’s not unusual to see an average cart value of over $30-$40 on a FREE+Shipping offer with the right funnel and upsells.

To learn more about dropshipping and strategic sales, sign up for my masterclass where I’ll teach you how I made a full-time income online with a 5-page funnel and without touching a product or building a site. You’ll also get my $100k funnel template FREE! Get ready to build your empire. Tagged : / / / /

How My Ecommerce Empire Builders Student Earned $100,000 and Sold His Business

Do you want to see just how successful you can be as a dropshipper with well-utilized sales funnels? Here is another success story from an Ecommerce Empire Builders student to help showcase the effectiveness of these strategies. Meet Mike Filev, who began with a simple Shopify store and a viral ad video. He learned how to use sales funnels to his advantage, leading him to make $100,000 on a single product before successfully selling his dropshipping business.

Beginning With a Single Product and a Simple Store

Mike didn’t have a long, storied background in ecommerce. In fact, he planned on going into electrical engineering after college. However, his plans would soon change as he sought to earn more money and find his true passion. He didn’t care much for engineering, and the cost of living in downtown Toronto with his family was placing even more pressure on him to earn a better living.

Looking for a new outlet to channel his creativity, Mike eventually turned to ecommerce and quickly found some success selling one product early on: a seat belt for dogs. At the time, Mike merely had a Shopify store to help him sell his products, but he was able to bring a lot of attention to this one via an effective video ad. That ad was effective because it showed (using fake dogs, of course) what would happen if a pet owner neglected to use the seat belt in the event of an accident, and it helped increase sales. It also made Mike realize the potential that he could achieve with a more profitable strategy.

The Problem With Relying on Shopify Alone

screen grab of conversation about Shopify between Peter Pru and Mike Filev

Despite the popularity of his dog seat belt product and his ad, Mike found that he simply wasn’t able to make any one-click upsells on his product. It didn’t help that Shopify was compatible with a solitary app that took forever to install and setup. Upon discovering the power of sales funnels through a brief course in Shopify, Mike began to research their effectiveness. This led him to me, Peter Pru, and becoming an Ecommerce Empire Builders student.

Learning About the Value of Upsells and Sales Funnels as an Ecommerce Empire Builders Student

As he began to learn more about providing value to customers and inspiring more upsells, he decided to offer a harness that offered more neck support for dogs using his seat belts. Focusing on these harnesses, he started seeing an increase in sales and went from around zero percent net profit to around 20-30 percent consistently. Around that time, Mike saw his first thousand-dollar day of net profits. 

Mike saw the possibilities of using sales funnels and upsells to help boost sales significantly. But he was still somewhat disappointed with the overall performance of that single store. By the time he had made around $20,000 with the store, the cost of living was catching up to him, and he needed to find a more lucrative opportunity. Luckily, his first store had become a considerable success, and he had a valuable Instagram page for it that performed impressively — both of which could serve as assets for others.

From Selling Products to Selling Dropshipping Businesses

Mike wasn’t happy enough with how his first store was performing to keep it going. But he found that others were interested in acquiring these types of businesses. Understanding that the Shopify store he had been running had potential for someone else, he was able to sell it for $10,000, which got the ball rolling for him. From there, he sold his dog seat belt business as he looked for his next dropshipping opportunity.

What the Process Entailed

In the event someone came along who was interested in purchasing Mike’s dog seat belt store and sales funnels, Mike had recognized several assets going for him that would appeal to the investor.

First, Mike had set up an efficient landing page modeled after our own. It consisted of a header, image, and button that offered a free seat belt. This landing page had managed to achieve an opt-in rate of around 50-70 percent, depending on the traffic source. This translated to a total of around 47,000 email leads. All of the leads fell into the target market for that product. Also, some of the top brands out there like Petco are willing to buy a single lead for $1.60 or more. So Mike realized he was sitting on an ecommerce goldmine.

To help sell his business, Mike approached the effort in much the same way he would with selling products. He offered a bundle in an appealing package that would entice the buyer. He listed all the assets that his business had accumulated, including:

  • $100,000 in sales within a period of five or six months
  • 20 percent net profits plus expenses
  • A massive email list worth approximately $70,000 on its own

With this offer, Mike put the store up for sale on Flippa for $50,000. The sales price was based on a calculation of twice the net profits his business earned annually. Based on what he learned, he could have actually sold this business for much more. But that’s just part of the learning process when it comes to ecommerce experience.

Focusing on a Different Niche for Better Opportunities

business owner replicating her store to scale profits

While Mike experienced some success with the dog seat belt store, he recognized that this opportunity was too limited. He was selling to a highly specific niche of people, and the product would attract mostly impulse buys. After selling this business, he turned to a much more promising opportunity of selling weight loss products.

The demographic he was selling to at this point included women who were interested in losing weight. This was a much wider demographic than his previous niche. Another advantage of selling to this audience was the number of offers that you can utilize when selling weight loss products, especially through affiliate marketing.

To attract more leads, Mike also created a landing page in his sales funnels that asked for opt-ins via Facebook Messenger. He found that people were much more likely to choose this method over email because they didn’t worry about spam. 

(As a side note here, we definitely recommend that you try multiple lead generation outlets; test with channels like Facebook Messenger, and request an email in your offer. Then see which campaign performs better while doubling your assets in the process. Also, an email list is uniquely yours. Channels like Facebook Messenger still fall under the property of other companies, which can complicate the process of selling.)

Mike hasn’t decided to sell this store quite yet. But he is keeping the idea in mind as the business continues to grow. At the same time, Mike is experiencing more success and happiness as a result of his efforts. He’s living it up in Miami as he keeps his eye out for the next big opportunity.

Become an Ecommerce Empire Builders Student to Streamline Your Own Success

man selling his ecommerce business

We love success stories like Mike’s that remind us precisely of why we’re doing what we’re doing. Do you want to experience the kind of success that Mike has? Then sign up for the free Ecommerce Empire Builders Master Class. You can become an Ecommerce Empire Builders student and learn all about how to begin your dropshipping business. You can also pick up key tips and insights on my YouTube channel. Tagged : / / / /

How to Convert a Shopify Store Into a Clickfunnels Sales Funnel

Empire builders, have you been struggling to make sales on your Shopify store? You know you have a winning product or idea, but you just haven’t been able to capitalize on it quite yet. Alternatively, maybe you’re not struggling, but still want to find a way to increase and optimize your monthly sales. If either of these scenarios sounds like you and your business, I have some exciting news for you! The simple key to optimizing your ecommerce business and obtaining more monthly sales is to convert your Shopify store into a Clickfunnels sales funnel. Read on to learn more about sales funnel optimization and how you can easily convert a Shopify store into a more profitable sales funnel today. 

Why You Need to Convert Your Shopify Store Into A Sales Funnel

a couple seeing an engaging product offer on a sales funnel

I’ve been banging on about the importance of utilizing a sales funnel in your ecommerce endeavors, but don’t just take my word for it. Numbers and data are the bread and butter of any successful business. The numbers simply speak for themselves when it comes to the benefits of using a sales funnel. 

The average Shopify store converts at less than 1%. This means that, out of 100 people that visit your store, only one is likely to buy from you. The bottom line is that this is a terrible way to run a business. In comparison, a Clickfunnels sales funnel converts at over 13%. These numbers alone give you a much better chance of creating a profitable ecommerce business. 

If you love Shopify, that’s great. You can keep utilizing the platform. But I have seen firsthand how integrating the Shopify and Clickfunnels platforms generate massive results. You take your winning products that are already selling well on your Shopify store, plug them into a sales funnel, and generate huge profits. 

I recently did a case study of this concept after stumbling across a Shopify ad on YouTube that had over 13 million views. The product was a simple magnetic phone adapter, but the dropshipper had created a great ad for the product. I clicked on the ad and was taken to a typical Shopify store with too much white space, predictable countdown timers, and generally poorly formatted pages. Utilizing a sales funnel will let you overcome these predictable Shopify store mistakes. This article explains more of the different options you have with Shopify vs. Clickfunnels.

How to Convert a Shopify Store and Make a Profitable Funnel 

Now don’t get me wrong. The owner of the Shopify store in this case study is killing it with this product. However, they could be raking in even more profits if they convert their Shopify store and showcase their already winning product through a sales funnel. The problem with Shopify stores is that they present too many options to the customer, leaving them feeling overwhelmed and more likely to leave the page before making a purchase. A sales funnel lets you make the offer very clear to your potential customer. It also allows you to essentially hold their hand through the buying process. 

In my case study, I took this winning magnetic phone adapter product and built a sales funnel for it. The key to creating profitable sales funnels is to build a funnel that looks like the traditional online store but removes all the distractions

Typical distractions on a Shopify store are links to multiple products or outside sources before the customer has even committed to an initial purchase. 

The basic sales funnel I created and that you can use to optimize sales on your winning products is a three-page, add-to-cart type funnel. The three pages in this funnel are the squeeze page, the order form page, and the order confirmation page.

The Key Steps to Setting Up a Killer Squeeze Page  

screen grab showing the start of how to design an appealing sales funnel page

Now, when you first convert a Shopify store into a sales funnel, the squeeze page is the most important element of the entire funnel. The squeeze page is where potential customers land after clicking on your ad. Here, you need to wow customers with your offer — give them a solid reason to buy from you and not Walmart or Amazon. To have a killer squeeze page that generates real results, you need to incorporate four basic elements. These four elements are an exciting offer, a good logo, appealing images, and an opt-in button.  

1. An Exciting Offer 

Customers come to your page for the offer, so you need to make it a good one. The offer needs to be enticing on the squeeze page, and the description on the page needs to be exciting. For this product, something like, “THE LAST CHARGER YOU WILL EVER NEED,” should work well as an exciting initial description. You can give a more detailed description on the squeeze page, too, but remember not to overwhelm the customer with a ton of information. Overwhelming customers makes them more likely to leave the page before opting in or making a purchase.

2. A Good Logo 

Having a good logo is a must on a sales funnel. This logo gives your page legitimacy and makes it look more like the traditional online store. However, don’t put too much time into curating the perfect logo, as it’s not what customers care about once they land on your page.

3. Appealing Images 

Using high-quality and appealing images is another crucial element in creating a killer squeeze page. It’s ideal to have 2-3 high-quality images on your squeeze page. Try to avoid white background images as they seem to make the product less exciting. 

4. Opt-In Button 

Finally, you need to incorporate the opt-in button into your squeeze page. Ultimately, the opt-in button is the most important element of the entire page. For my opt-in button, it read, “Add to Cart for 50% Off.” This is the button that customers click before being taken to the order form. 

You can also make it so that clicking this button prompts a pop-up to appear. This pop-up will require customers to provide their email address before moving on to the order form. Collecting this email before a purchase doesn’t just allow you to build up your email list. It also allows you to retarget customers who left the page before making the purchase. This is an element that Shopify simply lacks.

Consult With the Pros 

woman taking notes as she learns about dropshipping

If you’re ready to take your ecommerce store to the next level, you need to start integrating sales funnels into your business model. If you want to know more about how sales funnels can help optimize your ecommerce endeavors, feel free to reach out to us today. 

At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now.  Tagged : / / / /

The Ultimate Dropshipping Case Study: Launching a $100/Day Business Within 5 Days

One common issue among dropshippers is the tendency to overanalyze and overthink the startup process. Oftentimes, people want to get everything perfect before launching their dropshipping business. But it’s important to get something out there as soon as possible to help you grow. In this ultimate dropshipping case study, we’ll look at one business we helped go from nothing to earning around $135 per day within five days. 

We’ll also discuss how that success came from launching early, measuring the data, and optimizing accordingly to improve performance. In this article, you’ll learn what takeaways from this ultimate dropshipping case study you can apply to your business to help you flourish.

Day 1

screen grab of the purchasing data from day one in the ultimate dropshipping case study

For one of our clients, we started off on day one of their business with $32.94 worth of sales, which we were able to analyze through the client’s Clickfunnels sales funnel. You can learn more about how to use a five-page sales funnel template, too.

This is the sales funnel process we began with:

1. Squeeze Pages

At the beginning of each sales funnel, the customer is taken to a squeeze page, which is primarily intended to grab the person’s email address. This email address can later be used as an asset to help follow up with promotional emails and remarketing campaigns. Long email lists can help you earn a lot more money in the long run, and your sales funnels will be the key to building them.

2. Order Bumps

It’s also important to give the customer an order bump. This is essentially a small add-on item to the customer’s shopping list that the customer will be willing to add to their order. Having an order bump can further boost the value of each customer order.

3. Upsell Pages

In addition to the squeeze page and the order bump, you can also use upsell pages, or one-time offers (OTOs), to further increase the value of each purchase. Encouraging customers to buy additional items for less is a good way to increase customer satisfaction. For the first OTO, we offered more of the same product. For the second OTO, we offered less of the same product, and the third was a monthly subscription. 

A monthly subscription is one of the most powerful assets for your business. If you can get people to commit to a regular subscription, this means regular recurring revenue for you. Whether it’s for a service or a subscription box with different product variations, you can establish consistent income with a good subscription program.

4. Quantity Breaks

Through our client’s Facebook ads, we were able to draw in some cold traffic to our sales funnel. On day one, we attracted two visitors, and the average cart value for the day was $16.47. While one customer chose to buy two of the promoted product, the other customer chose to purchase four. This example alone shows how powerful quantity breaks can be when selling a product. If you clearly show how much customers can save by purchasing two, four, six, eight, or even bigger quantities of a product, they’ll be far more likely to make bigger purchases.

5. What to Keep in Mind About Facebook Ads

screen grab of Facebook ad analytics to show the impact of consistent campaigns

When it came to the ad campaigns, we spent around $29.57. So, given the total revenue, we basically broke even for the day. Keep in mind that breaking even on cold traffic is a good thing, as it means that you can essentially get customers for free and, if they’re satisfied, they’re likely to spend more and become repeat customers. Just starting out with Facebook ads, your campaigns won’t be profitable right away. But with enough time, ads can be well worth the investment.

If you can make your average cart value equal to or higher than your cost per purchase, you’re on your way to success.

Day 2

On day two, we made the same as day one at $32.94, with an average cart value of $16.47. In fact, the data in our sales funnel was the same: there were two customers, one buying two of the product and the other buying four. 

The ad data revealed that our Facebook ads led to one of the customer acquisitions, and again, we broke even. For just two days, this didn’t look bad to us, so we saw no need to change anything yet. We recommend that you also avoid taking any action with your ads and experimenting until a few days have passed. By waiting, you can get a better idea of how well your efforts are performing and determine where to go from there.

Day 3

On day three, things didn’t go quite as well, with only one customer coming in who made a single purchase of two of the promoted item. The total revenue was $12.97. 

At this point, we decided to shut off one ad that wasn’t performing well and launch another. After three days of running our campaigns, we felt this was an appropriate change to make.

Day 4

man looking at his watch as he waits to change his ad campaign strategies

Day four saw some improvement with a total of $72.88 worth of sales, and an average cart value of $18.22. We drew in four customers. One bought a single unit, while two bought four items, and the fourth bought a quantity of six. None of our upsells had seen any action yet, but it was still a good day.

Again, we spent around $30 on ads, and our new campaign worked well along with the others. And because of the minimal amount of change to our campaign, we were able to see some profits. We can’t stress enough that it’s best to wait until your campaigns have had a chance to work before making changes. If we had made too many changes too soon, we may not have seen these profits.

Day 5

By day five, we had broken $130 dollars. Our total revenue was $135.79, with an average cart value of $27.16. We brought in five customers, one of whom purchased one item. The same day, two customers purchased four items, another two purchased eight, and, perhaps most excitingly, we successfully upsold one!

Compare this to when we were somewhat worried about our upsell page performance on days two through four. If we had made any changes then, we may not have seen this success by day five.

Another positive on day five was that we attracted 21 opt-ins who submitted their email addresses. While only five actually made a purchase, our email campaigns were ready to go and help bring those people back to buy at a later date.

Don’t Underestimate the Power of Quantity Breaks

One of the biggest takeaways in this ultimate dropshipping case study is the importance of quantity breaks. Considering many of our profits came from customers buying two or more of the promoted item, you can see how profitable quantity breaks can be. People want to save as much as possible, so if you can provide quantity break discounts, you’ll ultimately drive more sales.

We would also like to further emphasize the importance of upsells. We may have only seen one on day five, but that means more profit and could lead to future upsells. Don’t be discouraged if your upsells aren’t performing well within the first couple of days. Give them some time like the rest of your campaign.

With these practices, we were able to help our client earn over $135 within a week. Just imagine how your business can perform in the long term if you practice the same strategies from this ultimate dropshipping case study.

Consult With the Pros

Do you want to learn more about how to build a reliable and efficient sales funnel for your dropshipping business? Reserve your seat at the Ecommerce Empire Builders free ecommerce masterclass today. Tagged : / / / / /

How to Use a One Product Sales Funnel to Build a Profitable Dropshipping Store

If you want to create a profitable dropshipping store that sells a single product, you can do so by using Clickfunnels sales funnels. At Ecommerce Empire Builders, we typically use sales funnels to attract and acquire customers in the front end, while Shopify is used in the back end to sell premium-priced products and make additional sales. Regardless of your specific strategy, it’s the one-product sales funnel that will serve as your primary moneymaker and generate profits for your dropshipping business.

How a One Product Sales Funnel Works

One of the first things you’re likely to notice upon encountering a one product sales funnel is that it’s quite different from a Shopify store. On Shopify, people land on a page full of products and various elements, to the point where it can be a bit overwhelming for users. A sales funnel, on the other hand, will direct users to a much simpler page known as a squeeze page. Oftentimes, the squeeze page will request visitors to leave their email in exchange for a free product or discount offer. 

After a user leaves their email address on the squeeze page, the user will then be directed to an order form where they will enter their shipping and billing information. This order form shows up in far fewer clicks than users would typically experience when shopping on Shopify, which is why a sales funnel is so effective.

Once the user completes the order form, they will encounter an upsell page that encourages the customer to buy more of a product at a lower unit rate. You can create as many upsell pages as you want as long as customers can clearly see the value of the upsell.

Through the entire sales funnel, the entire process can be completed within just a few clicks. That’s much more appealing than the potentially daunting task of going through the Shopify platform. Experiment with the process with this free funnel template on Clickfunnels.

The Benefit of Bypassing the Shopping Cart

One of the key reasons you’re more likely to experience success with a one product sales funnel through Clickfunnels is that you can avoid the pains of a shopping cart. Normally, Shopify customers would need to add products to their cart — which is often where customers abandon the customer journey.

Customers ordinarily browse an online store and add items to their cart. But once they get to the checkout page and they see the total (including tax and shipping and handling costs), they’re far more likely to turn away from the store entirely. The sales funnel, on the other hand, omits the shopping cart process, leading customers to a quick and easy one-time purchase.

Why Getting Email Addresses Through the Sales Funnel Is Crucial

screen grab of how to set of targeted, delayed emails in Clickfunnels

Before the customer makes a purchase through your sales funnel, they’ll first submit an email address that goes into your database. That email is an invaluable asset for your business because you can follow up with them via email and other marketing channels.

You can use an email address to launch retargeting ad campaigns that help bring customers back to you, or you can launch email campaigns that notify prospects of offers and promotional sales that they’re likely to care about. In the process, you can build trust among those users. As they become more familiar with and trusting of your brand, you’ll have a greater chance of getting them to make a purchase. In this article, I talk more about how to convert non-buyers and get the most value out of every lead.

Remember: while many people may go through the sales funnel and make a purchase right away, most people won’t. In fact, the average conversion rate for a sales funnel is around 10 percent. (But compare this to the under two-percent conversion rate that you would otherwise experience with a Shopify store alone.)

Focus on a Single Valuable Product

screen grab of how to add upsell options to a one product sales funnel

One key mistake that many businesses make with a sales funnel is using it to push too many products, which can overwhelm the user much in the same way a Shopify store might. Instead, focus on a specific product that makes it clear to customers what they should buy.

Ultimately, people prefer to be plainly told what the best value is. They also want businesses to direct them to the ideal product. The last thing they want is to be faced with too many options, particularly if they’re encountering a new, unfamiliar product for the first time. 

The best strategy to approach a sales funnel is to focus on a best-selling product that people are more likely to buy. Build your campaign around it. You can then push that product and over-deliver on it with a discount or free shipping, which further drives sales. 

Once the customer is ready for an upsell, you can offer another variation of that product, including a higher volume with a discount. You don’t even need to bring the customer to an upsell page. Simply add a bumper to the order form that makes it even easier to add more to their purchase.

In short, spend your energy pushing one high-value product on the front end, and sell more through your Shopify store on the back end.

Keep Prospective and Past Customers Engaged

couple making an online purchase after receiving engaging reminders

Keeping in mind that around 90 percent of people won’t actually make a purchase when going through the one product sales funnel, it’s important to do what you can to follow up with as many users as possible to maximize sales. 

Using Clickfunnels Automation tools, you can follow up more easily with people based on certain events. For instance, you can create and send out emails for different groups, including:

  • Emails geared toward everyone who’s submitted their email address.
  • Users who saw the page but never made a purchase.
  • Users who made a purchase and are more likely to buy from you again. 

We recommend that you create at least three emails for these three groups, which will help you get the most from your sales funnels.

Make sure to set a delay for each email, starting with a delay of around one hour, one day, and then two days later for people who’ve visited the squeeze page but never made a purchase. This will help remind people to come back without being too pushy. For people who’ve actually purchased, it’s often best to set a delay of around two days before sending an enticing upsell offer.

Clickfunnels makes it incredibly easy to format and customize each email, so you should have these campaigns up and running in no time.

Other Ways to Optimize Your One Product Sales Funnel

In addition to automated email campaigns, you can also automate upsells. You can set up reminders for visitors who never purchased those upsells. If they decide to buy, they’ll be automatically billed, which means you earn a quick sale and the customer makes a hassle-free purchase. 

However, it’s important to let people know that they will be billed automatically in these cases. One way to turn away a customer is to leave them with unpleasant surprises. You also have the option of sending order confirmation emails to customers after they make a purchase, which people always appreciate.

Consult With the Pros

Taking the time to create and optimize your Clickfunnels sales funnels will help you increase sales while making things easier for yourself as a Shopify store owner. If you want to learn more about how to run a successful dropshipping business using sales funnels, reserve your seat at the Ecommerce Empire Builders free ecommerce masterclass today. You’ll find out how to create a full-time income online. Tagged : / / / /