How My Ecommerce Empire Builders Student Earned $100,000 and Sold His Business

Do you want to see just how successful you can be as a dropshipper with well-utilized sales funnels? Here is another success story from an Ecommerce Empire Builders student to help showcase the effectiveness of these strategies. Meet Mike Filev, who began with a simple Shopify store and a viral ad video. He learned how to use sales funnels to his advantage, leading him to make $100,000 on a single product before successfully selling his dropshipping business.

Beginning With a Single Product and a Simple Store

Mike didn’t have a long, storied background in ecommerce. In fact, he planned on going into electrical engineering after college. However, his plans would soon change as he sought to earn more money and find his true passion. He didn’t care much for engineering, and the cost of living in downtown Toronto with his family was placing even more pressure on him to earn a better living.

Looking for a new outlet to channel his creativity, Mike eventually turned to ecommerce and quickly found some success selling one product early on: a seat belt for dogs. At the time, Mike merely had a Shopify store to help him sell his products, but he was able to bring a lot of attention to this one via an effective video ad. That ad was effective because it showed (using fake dogs, of course) what would happen if a pet owner neglected to use the seat belt in the event of an accident, and it helped increase sales. It also made Mike realize the potential that he could achieve with a more profitable strategy.

The Problem With Relying on Shopify Alone

screen grab of conversation about Shopify between Peter Pru and Mike Filev

Despite the popularity of his dog seat belt product and his ad, Mike found that he simply wasn’t able to make any one-click upsells on his product. It didn’t help that Shopify was compatible with a solitary app that took forever to install and setup. Upon discovering the power of sales funnels through a brief course in Shopify, Mike began to research their effectiveness. This led him to me, Peter Pru, and becoming an Ecommerce Empire Builders student.

Learning About the Value of Upsells and Sales Funnels as an Ecommerce Empire Builders Student

As he began to learn more about providing value to customers and inspiring more upsells, he decided to offer a harness that offered more neck support for dogs using his seat belts. Focusing on these harnesses, he started seeing an increase in sales and went from around zero percent net profit to around 20-30 percent consistently. Around that time, Mike saw his first thousand-dollar day of net profits. 

Mike saw the possibilities of using sales funnels and upsells to help boost sales significantly. But he was still somewhat disappointed with the overall performance of that single store. By the time he had made around $20,000 with the store, the cost of living was catching up to him, and he needed to find a more lucrative opportunity. Luckily, his first store had become a considerable success, and he had a valuable Instagram page for it that performed impressively — both of which could serve as assets for others.

From Selling Products to Selling Dropshipping Businesses

Mike wasn’t happy enough with how his first store was performing to keep it going. But he found that others were interested in acquiring these types of businesses. Understanding that the Shopify store he had been running had potential for someone else, he was able to sell it for $10,000, which got the ball rolling for him. From there, he sold his dog seat belt business as he looked for his next dropshipping opportunity.

What the Process Entailed

In the event someone came along who was interested in purchasing Mike’s dog seat belt store and sales funnels, Mike had recognized several assets going for him that would appeal to the investor.

First, Mike had set up an efficient landing page modeled after our own. It consisted of a header, image, and button that offered a free seat belt. This landing page had managed to achieve an opt-in rate of around 50-70 percent, depending on the traffic source. This translated to a total of around 47,000 email leads. All of the leads fell into the target market for that product. Also, some of the top brands out there like Petco are willing to buy a single lead for $1.60 or more. So Mike realized he was sitting on an ecommerce goldmine.

To help sell his business, Mike approached the effort in much the same way he would with selling products. He offered a bundle in an appealing package that would entice the buyer. He listed all the assets that his business had accumulated, including:

  • $100,000 in sales within a period of five or six months
  • 20 percent net profits plus expenses
  • A massive email list worth approximately $70,000 on its own

With this offer, Mike put the store up for sale on Flippa for $50,000. The sales price was based on a calculation of twice the net profits his business earned annually. Based on what he learned, he could have actually sold this business for much more. But that’s just part of the learning process when it comes to ecommerce experience.

Focusing on a Different Niche for Better Opportunities

business owner replicating her store to scale profits

While Mike experienced some success with the dog seat belt store, he recognized that this opportunity was too limited. He was selling to a highly specific niche of people, and the product would attract mostly impulse buys. After selling this business, he turned to a much more promising opportunity of selling weight loss products.

The demographic he was selling to at this point included women who were interested in losing weight. This was a much wider demographic than his previous niche. Another advantage of selling to this audience was the number of offers that you can utilize when selling weight loss products, especially through affiliate marketing.

To attract more leads, Mike also created a landing page in his sales funnels that asked for opt-ins via Facebook Messenger. He found that people were much more likely to choose this method over email because they didn’t worry about spam. 

(As a side note here, we definitely recommend that you try multiple lead generation outlets; test with channels like Facebook Messenger, and request an email in your offer. Then see which campaign performs better while doubling your assets in the process. Also, an email list is uniquely yours. Channels like Facebook Messenger still fall under the property of other companies, which can complicate the process of selling.)

Mike hasn’t decided to sell this store quite yet. But he is keeping the idea in mind as the business continues to grow. At the same time, Mike is experiencing more success and happiness as a result of his efforts. He’s living it up in Miami as he keeps his eye out for the next big opportunity.

Become an Ecommerce Empire Builders Student to Streamline Your Own Success

man selling his ecommerce business

We love success stories like Mike’s that remind us precisely of why we’re doing what we’re doing. Do you want to experience the kind of success that Mike has? Then sign up for the free Ecommerce Empire Builders Master Class. You can become an Ecommerce Empire Builders student and learn all about how to begin your dropshipping business. You can also pick up key tips and insights on my YouTube channel. Tagged : / / / /

How to Convert a Shopify Store Into a Clickfunnels Sales Funnel

Empire builders, have you been struggling to make sales on your Shopify store? You know you have a winning product or idea, but you just haven’t been able to capitalize on it quite yet. Alternatively, maybe you’re not struggling, but still want to find a way to increase and optimize your monthly sales. If either of these scenarios sounds like you and your business, I have some exciting news for you! The simple key to optimizing your ecommerce business and obtaining more monthly sales is to convert your Shopify store into a Clickfunnels sales funnel. Read on to learn more about sales funnel optimization and how you can easily convert a Shopify store into a more profitable sales funnel today. 

Why You Need to Convert Your Shopify Store Into A Sales Funnel

a couple seeing an engaging product offer on a sales funnel

I’ve been banging on about the importance of utilizing a sales funnel in your ecommerce endeavors, but don’t just take my word for it. Numbers and data are the bread and butter of any successful business. The numbers simply speak for themselves when it comes to the benefits of using a sales funnel. 

The average Shopify store converts at less than 1%. This means that, out of 100 people that visit your store, only one is likely to buy from you. The bottom line is that this is a terrible way to run a business. In comparison, a Clickfunnels sales funnel converts at over 13%. These numbers alone give you a much better chance of creating a profitable ecommerce business. 

If you love Shopify, that’s great. You can keep utilizing the platform. But I have seen firsthand how integrating the Shopify and Clickfunnels platforms generate massive results. You take your winning products that are already selling well on your Shopify store, plug them into a sales funnel, and generate huge profits. 

I recently did a case study of this concept after stumbling across a Shopify ad on YouTube that had over 13 million views. The product was a simple magnetic phone adapter, but the dropshipper had created a great ad for the product. I clicked on the ad and was taken to a typical Shopify store with too much white space, predictable countdown timers, and generally poorly formatted pages. Utilizing a sales funnel will let you overcome these predictable Shopify store mistakes. This article explains more of the different options you have with Shopify vs. Clickfunnels.

How to Convert a Shopify Store and Make a Profitable Funnel 

Now don’t get me wrong. The owner of the Shopify store in this case study is killing it with this product. However, they could be raking in even more profits if they convert their Shopify store and showcase their already winning product through a sales funnel. The problem with Shopify stores is that they present too many options to the customer, leaving them feeling overwhelmed and more likely to leave the page before making a purchase. A sales funnel lets you make the offer very clear to your potential customer. It also allows you to essentially hold their hand through the buying process. 

In my case study, I took this winning magnetic phone adapter product and built a sales funnel for it. The key to creating profitable sales funnels is to build a funnel that looks like the traditional online store but removes all the distractions

Typical distractions on a Shopify store are links to multiple products or outside sources before the customer has even committed to an initial purchase. 

The basic sales funnel I created and that you can use to optimize sales on your winning products is a three-page, add-to-cart type funnel. The three pages in this funnel are the squeeze page, the order form page, and the order confirmation page.

The Key Steps to Setting Up a Killer Squeeze Page  

screen grab showing the start of how to design an appealing sales funnel page

Now, when you first convert a Shopify store into a sales funnel, the squeeze page is the most important element of the entire funnel. The squeeze page is where potential customers land after clicking on your ad. Here, you need to wow customers with your offer — give them a solid reason to buy from you and not Walmart or Amazon. To have a killer squeeze page that generates real results, you need to incorporate four basic elements. These four elements are an exciting offer, a good logo, appealing images, and an opt-in button.  

1. An Exciting Offer 

Customers come to your page for the offer, so you need to make it a good one. The offer needs to be enticing on the squeeze page, and the description on the page needs to be exciting. For this product, something like, “THE LAST CHARGER YOU WILL EVER NEED,” should work well as an exciting initial description. You can give a more detailed description on the squeeze page, too, but remember not to overwhelm the customer with a ton of information. Overwhelming customers makes them more likely to leave the page before opting in or making a purchase.

2. A Good Logo 

Having a good logo is a must on a sales funnel. This logo gives your page legitimacy and makes it look more like the traditional online store. However, don’t put too much time into curating the perfect logo, as it’s not what customers care about once they land on your page.

3. Appealing Images 

Using high-quality and appealing images is another crucial element in creating a killer squeeze page. It’s ideal to have 2-3 high-quality images on your squeeze page. Try to avoid white background images as they seem to make the product less exciting. 

4. Opt-In Button 

Finally, you need to incorporate the opt-in button into your squeeze page. Ultimately, the opt-in button is the most important element of the entire page. For my opt-in button, it read, “Add to Cart for 50% Off.” This is the button that customers click before being taken to the order form. 

You can also make it so that clicking this button prompts a pop-up to appear. This pop-up will require customers to provide their email address before moving on to the order form. Collecting this email before a purchase doesn’t just allow you to build up your email list. It also allows you to retarget customers who left the page before making the purchase. This is an element that Shopify simply lacks.

Consult With the Pros 

woman taking notes as she learns about dropshipping

If you’re ready to take your ecommerce store to the next level, you need to start integrating sales funnels into your business model. If you want to know more about how sales funnels can help optimize your ecommerce endeavors, feel free to reach out to us today. 

At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now.  Tagged : / / / /

The Ultimate Dropshipping Case Study: Launching a $100/Day Business Within 5 Days

One common issue among dropshippers is the tendency to overanalyze and overthink the startup process. Oftentimes, people want to get everything perfect before launching their dropshipping business. But it’s important to get something out there as soon as possible to help you grow. In this ultimate dropshipping case study, we’ll look at one business we helped go from nothing to earning around $135 per day within five days. 

We’ll also discuss how that success came from launching early, measuring the data, and optimizing accordingly to improve performance. In this article, you’ll learn what takeaways from this ultimate dropshipping case study you can apply to your business to help you flourish.

Day 1

screen grab of the purchasing data from day one in the ultimate dropshipping case study

For one of our clients, we started off on day one of their business with $32.94 worth of sales, which we were able to analyze through the client’s Clickfunnels sales funnel. You can learn more about how to use a five-page sales funnel template, too.

This is the sales funnel process we began with:

1. Squeeze Pages

At the beginning of each sales funnel, the customer is taken to a squeeze page, which is primarily intended to grab the person’s email address. This email address can later be used as an asset to help follow up with promotional emails and remarketing campaigns. Long email lists can help you earn a lot more money in the long run, and your sales funnels will be the key to building them.

2. Order Bumps

It’s also important to give the customer an order bump. This is essentially a small add-on item to the customer’s shopping list that the customer will be willing to add to their order. Having an order bump can further boost the value of each customer order.

3. Upsell Pages

In addition to the squeeze page and the order bump, you can also use upsell pages, or one-time offers (OTOs), to further increase the value of each purchase. Encouraging customers to buy additional items for less is a good way to increase customer satisfaction. For the first OTO, we offered more of the same product. For the second OTO, we offered less of the same product, and the third was a monthly subscription. 

A monthly subscription is one of the most powerful assets for your business. If you can get people to commit to a regular subscription, this means regular recurring revenue for you. Whether it’s for a service or a subscription box with different product variations, you can establish consistent income with a good subscription program.

4. Quantity Breaks

Through our client’s Facebook ads, we were able to draw in some cold traffic to our sales funnel. On day one, we attracted two visitors, and the average cart value for the day was $16.47. While one customer chose to buy two of the promoted product, the other customer chose to purchase four. This example alone shows how powerful quantity breaks can be when selling a product. If you clearly show how much customers can save by purchasing two, four, six, eight, or even bigger quantities of a product, they’ll be far more likely to make bigger purchases.

5. What to Keep in Mind About Facebook Ads

screen grab of Facebook ad analytics to show the impact of consistent campaigns

When it came to the ad campaigns, we spent around $29.57. So, given the total revenue, we basically broke even for the day. Keep in mind that breaking even on cold traffic is a good thing, as it means that you can essentially get customers for free and, if they’re satisfied, they’re likely to spend more and become repeat customers. Just starting out with Facebook ads, your campaigns won’t be profitable right away. But with enough time, ads can be well worth the investment.

If you can make your average cart value equal to or higher than your cost per purchase, you’re on your way to success.

Day 2

On day two, we made the same as day one at $32.94, with an average cart value of $16.47. In fact, the data in our sales funnel was the same: there were two customers, one buying two of the product and the other buying four. 

The ad data revealed that our Facebook ads led to one of the customer acquisitions, and again, we broke even. For just two days, this didn’t look bad to us, so we saw no need to change anything yet. We recommend that you also avoid taking any action with your ads and experimenting until a few days have passed. By waiting, you can get a better idea of how well your efforts are performing and determine where to go from there.

Day 3

On day three, things didn’t go quite as well, with only one customer coming in who made a single purchase of two of the promoted item. The total revenue was $12.97. 

At this point, we decided to shut off one ad that wasn’t performing well and launch another. After three days of running our campaigns, we felt this was an appropriate change to make.

Day 4

man looking at his watch as he waits to change his ad campaign strategies

Day four saw some improvement with a total of $72.88 worth of sales, and an average cart value of $18.22. We drew in four customers. One bought a single unit, while two bought four items, and the fourth bought a quantity of six. None of our upsells had seen any action yet, but it was still a good day.

Again, we spent around $30 on ads, and our new campaign worked well along with the others. And because of the minimal amount of change to our campaign, we were able to see some profits. We can’t stress enough that it’s best to wait until your campaigns have had a chance to work before making changes. If we had made too many changes too soon, we may not have seen these profits.

Day 5

By day five, we had broken $130 dollars. Our total revenue was $135.79, with an average cart value of $27.16. We brought in five customers, one of whom purchased one item. The same day, two customers purchased four items, another two purchased eight, and, perhaps most excitingly, we successfully upsold one!

Compare this to when we were somewhat worried about our upsell page performance on days two through four. If we had made any changes then, we may not have seen this success by day five.

Another positive on day five was that we attracted 21 opt-ins who submitted their email addresses. While only five actually made a purchase, our email campaigns were ready to go and help bring those people back to buy at a later date.

Don’t Underestimate the Power of Quantity Breaks

One of the biggest takeaways in this ultimate dropshipping case study is the importance of quantity breaks. Considering many of our profits came from customers buying two or more of the promoted item, you can see how profitable quantity breaks can be. People want to save as much as possible, so if you can provide quantity break discounts, you’ll ultimately drive more sales.

We would also like to further emphasize the importance of upsells. We may have only seen one on day five, but that means more profit and could lead to future upsells. Don’t be discouraged if your upsells aren’t performing well within the first couple of days. Give them some time like the rest of your campaign.

With these practices, we were able to help our client earn over $135 within a week. Just imagine how your business can perform in the long term if you practice the same strategies from this ultimate dropshipping case study.

Consult With the Pros

Do you want to learn more about how to build a reliable and efficient sales funnel for your dropshipping business? Reserve your seat at the Ecommerce Empire Builders free ecommerce masterclass today. Tagged : / / / / /

How to Use a One Product Sales Funnel to Build a Profitable Dropshipping Store

If you want to create a profitable dropshipping store that sells a single product, you can do so by using Clickfunnels sales funnels. At Ecommerce Empire Builders, we typically use sales funnels to attract and acquire customers in the front end, while Shopify is used in the back end to sell premium-priced products and make additional sales. Regardless of your specific strategy, it’s the one-product sales funnel that will serve as your primary moneymaker and generate profits for your dropshipping business.

How a One Product Sales Funnel Works

One of the first things you’re likely to notice upon encountering a one product sales funnel is that it’s quite different from a Shopify store. On Shopify, people land on a page full of products and various elements, to the point where it can be a bit overwhelming for users. A sales funnel, on the other hand, will direct users to a much simpler page known as a squeeze page. Oftentimes, the squeeze page will request visitors to leave their email in exchange for a free product or discount offer. 

After a user leaves their email address on the squeeze page, the user will then be directed to an order form where they will enter their shipping and billing information. This order form shows up in far fewer clicks than users would typically experience when shopping on Shopify, which is why a sales funnel is so effective.

Once the user completes the order form, they will encounter an upsell page that encourages the customer to buy more of a product at a lower unit rate. You can create as many upsell pages as you want as long as customers can clearly see the value of the upsell.

Through the entire sales funnel, the entire process can be completed within just a few clicks. That’s much more appealing than the potentially daunting task of going through the Shopify platform. Experiment with the process with this free funnel template on Clickfunnels.

The Benefit of Bypassing the Shopping Cart

One of the key reasons you’re more likely to experience success with a one product sales funnel through Clickfunnels is that you can avoid the pains of a shopping cart. Normally, Shopify customers would need to add products to their cart — which is often where customers abandon the customer journey.

Customers ordinarily browse an online store and add items to their cart. But once they get to the checkout page and they see the total (including tax and shipping and handling costs), they’re far more likely to turn away from the store entirely. The sales funnel, on the other hand, omits the shopping cart process, leading customers to a quick and easy one-time purchase.

Why Getting Email Addresses Through the Sales Funnel Is Crucial

screen grab of how to set of targeted, delayed emails in Clickfunnels

Before the customer makes a purchase through your sales funnel, they’ll first submit an email address that goes into your database. That email is an invaluable asset for your business because you can follow up with them via email and other marketing channels.

You can use an email address to launch retargeting ad campaigns that help bring customers back to you, or you can launch email campaigns that notify prospects of offers and promotional sales that they’re likely to care about. In the process, you can build trust among those users. As they become more familiar with and trusting of your brand, you’ll have a greater chance of getting them to make a purchase. In this article, I talk more about how to convert non-buyers and get the most value out of every lead.

Remember: while many people may go through the sales funnel and make a purchase right away, most people won’t. In fact, the average conversion rate for a sales funnel is around 10 percent. (But compare this to the under two-percent conversion rate that you would otherwise experience with a Shopify store alone.)

Focus on a Single Valuable Product

screen grab of how to add upsell options to a one product sales funnel

One key mistake that many businesses make with a sales funnel is using it to push too many products, which can overwhelm the user much in the same way a Shopify store might. Instead, focus on a specific product that makes it clear to customers what they should buy.

Ultimately, people prefer to be plainly told what the best value is. They also want businesses to direct them to the ideal product. The last thing they want is to be faced with too many options, particularly if they’re encountering a new, unfamiliar product for the first time. 

The best strategy to approach a sales funnel is to focus on a best-selling product that people are more likely to buy. Build your campaign around it. You can then push that product and over-deliver on it with a discount or free shipping, which further drives sales. 

Once the customer is ready for an upsell, you can offer another variation of that product, including a higher volume with a discount. You don’t even need to bring the customer to an upsell page. Simply add a bumper to the order form that makes it even easier to add more to their purchase.

In short, spend your energy pushing one high-value product on the front end, and sell more through your Shopify store on the back end.

Keep Prospective and Past Customers Engaged

couple making an online purchase after receiving engaging reminders

Keeping in mind that around 90 percent of people won’t actually make a purchase when going through the one product sales funnel, it’s important to do what you can to follow up with as many users as possible to maximize sales. 

Using Clickfunnels Automation tools, you can follow up more easily with people based on certain events. For instance, you can create and send out emails for different groups, including:

  • Emails geared toward everyone who’s submitted their email address.
  • Users who saw the page but never made a purchase.
  • Users who made a purchase and are more likely to buy from you again. 

We recommend that you create at least three emails for these three groups, which will help you get the most from your sales funnels.

Make sure to set a delay for each email, starting with a delay of around one hour, one day, and then two days later for people who’ve visited the squeeze page but never made a purchase. This will help remind people to come back without being too pushy. For people who’ve actually purchased, it’s often best to set a delay of around two days before sending an enticing upsell offer.

Clickfunnels makes it incredibly easy to format and customize each email, so you should have these campaigns up and running in no time.

Other Ways to Optimize Your One Product Sales Funnel

In addition to automated email campaigns, you can also automate upsells. You can set up reminders for visitors who never purchased those upsells. If they decide to buy, they’ll be automatically billed, which means you earn a quick sale and the customer makes a hassle-free purchase. 

However, it’s important to let people know that they will be billed automatically in these cases. One way to turn away a customer is to leave them with unpleasant surprises. You also have the option of sending order confirmation emails to customers after they make a purchase, which people always appreciate.

Consult With the Pros

Taking the time to create and optimize your Clickfunnels sales funnels will help you increase sales while making things easier for yourself as a Shopify store owner. If you want to learn more about how to run a successful dropshipping business using sales funnels, reserve your seat at the Ecommerce Empire Builders free ecommerce masterclass today. You’ll find out how to create a full-time income online. Tagged : / / / /

Generate $300 a Day With a Five-Page Dropshipping Funnel

Empire builders, are you ready to take your ecommerce business to the next level? Today, I’m going to let you on all the best-kept secrets of building profitable dropshipping funnels. Through our Business in a Box program, I recently created a five-page dropshipping funnel that went from $0 to $100 in sales on its very first day. Within five days, this same funnel was generating over $300 in sales each day. Read on to learn how you can create your own profitable dropshipping funnel in 2020. 

5 Steps to Creating a Profitable Dropshipping Store 

You’ve seen others find success in the ecommerce industry, and you want to experience that same type of success for yourself. By following the five steps below, you will be well on your way to generating over $300 a day with your own dropshipping funnel in 2020.

1. Find a Passion Niche 

The first step in creating a profitable dropshipping store in 2020 is to select a passion niche. People put money into their passions, so you need to find a niche that many people have already been doing and will continue to do. If you’re having trouble coming up with an idea, head on over to Wikipedia and search hobbies. This search will generate a list of thousands of hobbies that people have historically enjoyed. 

I recommend choosing a hobby that you enjoy, as well. By no means do you have to choose a hobby that you are passionate about yourself. However, building and growing your business will be a lot more enjoyable if you enjoy the niche you’re going into.  

2. Create an Irresistible Offer

After choosing a niche for your dropshipping store, it’s time to come up with an irresistible offer. Your offer is actually the most important part of your entire business. Your offer has to be compelling and enticing. Customers need a reason to buy from you instead of from Amazon or Walmart. The offer will always be the most crucial piece of the pie when it comes to creating a profitable dropshipping store. 

To make an enticing offer, I like to pair one physical product with two digital products. This strategy is a way to set yourself apart from the competition. Without implementing this strategy, you’re just competing on price. Competing on price is simply just a race to the bottom. You have to give your customer something enticing other than just a product available at the lowest price possible. 

3.  Build Out Your Five-Page Dropshipping Funnel 

After coming up with an irresistible offer, it’s time to build out your funnel. At Ecommerce Empire Builders, we build all of our dropshipping funnels through the ClickFunnels software. We have found great success for ourselves and our clients with this platform and recommend that you use it, as well. 

On ClickFunnels, there are a ton of different funnel option templates to choose from or build from scratch. On the funnel that generated over $300 a day in just five days, we used a simple five-page dropshipping funnel

First Page — Front End Offer 

screen grab of explaining why collecting emails is an essential part of the five-page dropshipping funnel

The first page of your funnel is where your front end offer is displayed. Your front end offer is what you focus your ads on. This is also the page where you collect emails of the customers to build your email list. This step is crucial for capitalizing on your leads.

Second Page — Order Bump 

The second page of the funnel is an order bump option. This is where you present the customer with the opportunity to buy more of the front end offer. 

Third Page — Upsell Offer #1 

The third page of the funnel is where you present your first upsell offer. This is where you offer customers the opportunity to buy a premium product related to your front end offer. 

Fourth Page -Upsell Offer #2 

The fourth page of the funnel is exactly the same as the third page of the funnel. You are simply offering another product as an upsell offer that is somehow related to the front end offer. 

Fifth Page — Subscription Offer 

The fifth page of the funnel is where you try to entice customers to opt-in to a subscription service that relates to the front end offer. 

Everyone in the ecommerce industry needs to be offering these order bumps and upsell offers on their funnels. They are easy ways to increase the average cart values of your customers. You are doing yourself and your business a disservice when you neglect this aspect of your funnel. 

4. Drive Traffic to the Funnel

baking hobbyist looking at ads on her phone

After your funnel is built out, you need to start driving traffic to your funnel. Everything up until now has been the “easy” part of creating a profitable dropshipping store. Driving traffic to your funnel will be where the real challenges come into play. 

Running Facebook ads is the simplest way to go when trying to drive traffic to your store, but you can use Instagram influencers, too (and I show you how to do it here). You will need to do tons of market research to get this element of the funnel just right. We typically like to spend between $20 to $30 a day on our initial Facebook ads. With these initial ads, we try to run three different ad sets for seven days. It would be best if you had a variation in your ads — variety will ultimately attract customers. Success won’t happen overnight, so be patient with running your ads. 

5. Interpret Funnel Data 

As you’re running your first ad set for those initial seven days, collect as much data as possible. Take note of your average cart value and opt-in rates. You can then use this data to make micro tweaks in your funnel to optimize it to its full potential. Continually collecting and interpreting your funnel data will enable you to make the right tweaks to make your five-page dropshipping funnel as profitable as possible. 

Consult With the Pros

screen grab of a case study's revenue over time

I’ve dropped a lot of knowledge on you today, and I hope you can use some of it as you strive to build your own profitable dropshipping funnel in 2020. If you want some more guidance in your funnel building process, feel free to reach out to our team. At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now.  Tagged : / / / /

Clickfunnels or Shopify: Should You Build a Sales Funnel or a Store in 2020?

If you own a dropshipping business, every detail matters. You may be wondering whether it’s best to use Clickfunnels or Shopify. In other words, you’re contemplating whether to build a sales funnel or build a whole store. You might even be tempted to try both. But don’t overcomplicate your ecommerce empire — I recommend the sales funnel. Let’s discuss why.

Don’t Build an Online Store with Too Many Options

What’s one of the problems with relying on stores like Shopify alone? It’s difficult to make a profit on cold traffic from basic ad campaigns. For example, you might be selling a pet product and lure people to your store with ads. When people get onto your landing page, they’re likely to encounter multiple sizing and color options for the product. The problem with offering too many options without any instructive advice on what to get is that the customer may have too many questions. Remember, confused customers never buy.

screen grab of a confusing online store with too many shopping options

Take our pet product example again. It could be a chew toy that’s available in small or large sizes, but the customer may consider one size to be too inconvenient to carry with them to the dog park. At the same time, the other is possibly too small for larger dogs. Giving customers too much of a headache around the buying decision can lead them to simply turn away from your store

As the owner of a Shopify store, you may see this activity in the form of plenty of “at the cart” statuses that end right there. We’ll discuss this more later.

Another potential issue is that prospects may see too many suggested products that don’t seem relevant to the product they’re currently viewing. That confusion alone can lead to mistrust — and, again, they’ll leave your store without making a purchase. 

The key is narrowing down your focus on specific products and mastering that category. Whether you prefer Clickfunnels or Shopify, focus is essential.

What Should You Do Instead? Choose a Single Profitable Niche

A big mistake that many Shopify store owners make is adding too many products to their store. Then the store doesn’t seem to have a clear focus and merely exists to generate sales for random products. It’s best to spend your energy on a particular niche. Start learning the ins and outs of it, and focus on creating offers that fit within that niche. You can even focus on selling just a single product for your whole business (which I dive into here).

Shopping Carts Can Let Customers Leave Your Store

frustrated customer who is shopping at a poorly designed online store

As we mentioned, a general store with products offering too many options could lead many people to add products to their cart. But the process of actually making a purchase could also be too daunting.

For instance, customers might have to choose specific options for a product before even adding it to their cart. That’s a barrier. Even once they finally click that button and move on to the next screen, they land on the cart page. Many people don’t like cart pages, and that means they reduce the odds of people making a purchase through cold traffic. 

At the cart page, the customer may begin to experience what’s known as buyer’s remorse. In the process, they may regret their decision when faced with the total cost. Maybe they’ll remove multiple items from the cart. Maybe they’ll decide to leave altogether. This reason alone is why the average Shopify store has a conversion rate of under two percent. When you’re choosing between Clickfunnels or Shopify, Shopify is a little underwhelming for sellers and overwhelming for buyers.

Even if the customer gets past the cart page, they’re then faced with a third page to complete the checkout process. Checking out also involves entering shipping and billing information, resulting in more unnecessary clicks that draw out the buying process. By that point, there is a myriad of holes in the funnel that makes it clear why so many people leave the store without buying.

While Shopify can still help you earn the profits you want, the key is selling smart. Keep in mind that many people who visit your store are just visiting you for the first time. They don’t know if they can trust the merchant or their products at this point, which can give them some doubts that lead them to the door without spending a dollar.

Why You Need an Effective Sales Funnel in Place

For cold traffic, you should always have a sales funnel that helps improve conversion with a proven process. Clickfunnels can help.

What first happens with a sales funnel for cold traffic is this:

When a person clicks on your ad, he or she will be redirected to what you may refer to as a squeeze page. This is also called a landing page or a sales page. The point of these pages is to highlight one particular product and show why your product is worth buying. You may include benefits, features, testimonials, reviews, and other information that convinces the customer that the product is right for them before simply leading them to your store.

After the customer has had a chance to review the page and the product it’s advertising, you can ask them to simply provide their email address to begin buying the product. At this point, in lieu of a traditional checkout page, you would lead the customer to an order form that’s simple and to the point. Without all the complexities of a general Shopify cart and that opportunity to experience buyer’s remorse, the customer will be more engaged and be more likely to make a purchase.

An effective sales page boosts the perceived value of your product among your audience. You’ll have a much better chance of increasing sales for that product. 

Our “1, 2, 4, 6, 8” Philosophy

screen grab of an order form to highlight the choice between Clickfunnels or Shopify

There’s even a great strategy to increase sales for a product in the sales funnel through your order form/ It’s what we call the “1, 2, 4, 6, 8.” This entails listing various quantities of the product in a dropdown going from one to eight by an increment of two, which highlights how much they can save if they order multiple quantities of a product at once. Showing a person how to get the best value is more likely to get them to buy more of your product in a single sale. In turn, this can give you more money to spend on ads for that product and expand your reach through reinvestment in your business.

You can further boost sales by leading customers to an upsell page after the initial purchase with a discount. This can encourage people to buy even more with the understanding that they’ll continue to save. If you can show the value of your products and the purchase, you can include as many upsells as you want without worrying about the customer simply leaving — we recommend using around three to four, but feel free to experiment.

Using Both Clickfunnels and Shopify

In the end, it’s best to have a Clickfunnels sales funnel at the front end of the sales process. By using a sales funnel, you can build a list of nonbuyers and prospective customers. Then, you can sell them premium versions of your products. At the same time, you could have a simple niche-specific Shopify store that you use to sell a premium-priced product to existing customers or ones who are more likely to buy. This is generally a better strategy than relying on sales through cold traffic.

Take all of these aspects into consideration when choosing between Clickfunnels or Shopify.

Consult With the Pros 

At Ecommerce Empire Builders, we can help you determine which steps you need to take to maximize sales and ROI. To learn more about how to build your dropshipping business with ease, reserve your seat at our free Ecommerce masterclass. You’ll find out how to earn a full-time income online without the need to build a website or even touch the products you’ll be selling. Also, keep your sales strategies sharp by watching our videos on YouTube. Tagged : / / / /