Use This High-Ticket Products Sales Funnel Template to Earn $5,000/Month

One of the keys to a successful online business is an effective sales funnel, which is especially true for high-ticket products. To help you get the results you want from your online store when selling these products, we’re going to share with you a high-ticket products sales funnel template that’s helped us make millions online. High-ticket products, or those over $1,000 in value, can include a variety of digital, information, and physical products, along with certain services. The funnel we’re going to review here will help you sell these products, whatever they may be.

This high-ticket products sales funnel may seem simple on the surface. But perceived simplicity signifies a highly successful sales funnel. However, the element that will make or break your funnel is the offer — every funnel should start with a solid, enticing offer that effectively brings people into the funnel. To get started with this funnel, you can download it here. But we’ll first review how to set it up to drive sales for your high-ticket product store.

Begin Your High-Ticket Products Sales Funnel With the Opt-In Page

The opt-in page is a landing page that’s used to collect people’s email addresses and add them to a contact list. In short, the opt-in page will be the key to generating leads. One page we use in our funnel is very simple, with this basic but compelling offer: “Learn Our Process by Watching This Free Case Study & Receive a Complimentary Ecommerce Accelerator Call.” 

There are two core components to consider when developing your opt-in page using this funnel:

  1. Have a video offer that includes some kind of video content that people can view. This content can educate people about your products and your brand. This offer should feel like something that people can enjoy on their own time, which will be key to getting more people to opt-in. People don’t want to have to sit through a live webinar or something similar that might eat into their schedule.
  2. In addition to the initial offer, you should also include a bait opt-in that includes a kind of phone call. While you may not want to get on the phone with people, this is integral to getting people to opt in. You can either call leads yourself or have a sales team handle calls, but you will need to make these calls in some way to make this funnel work.

Below your opt-in offer, you can go into some of the benefits of the offer to sweeten the deal and encourage people to submit their contact info.

Bring People to the Video Page

Screen shot of Peter Pru talking about creating high-ticket offers

Once people opt in and enter the high-ticket products sales funnel, you can then direct them to the next page. This will also look simple and feature the video content discussed in the offer. On the page, people will see an embedded video window. Below that video, they’ll be able to click on a button to book their call with you or your sales team. Your video should do a good job introducing your products and explaining how they work along with their value. The better the video, the more likely those people will be to book a call with you.

The dynamic here revolves around marketing vs. sales. While your marketing video can help convince leads that your products are worth the purchase, the sales process will come into play after your marketing efforts have succeeded. If your video attracts marketing-qualified leads to convert them to sales-qualified leads, those leads will be more likely to buy from you after going through that qualification process. This sequence can also help weed out any leads who aren’t as likely to become customers. This saves more time and energy on your end.

At the end of the video and after explaining the benefits of your offer, you can then encourage leads to schedule their call and complete the next form.

Direct Leads to the Application Page

Screen grab of creating a question form for a high-ticket products sales funnel

After clicking on that “Book Your Call” button, people should go to the application page. This will feature a Wufoo form that asks people a series of questions to further qualify them as sales-qualified leads.

Remember that high-ticket products exceeding $1,000 are a huge financial commitment for many people. So you’ll want to be sure that they’re willing to spend that kind of money on your products before selling to them. On your forms, you can qualify leads by asking for certain required information, including:

  • Name
  • Call preference
  • Email address
  • Phone number or WhatsApp number
  • Whether the person watched the entire video or not (crucial for determining whether people understand the offer)
  • Their website
  • Other relevant information

The type of information you collect will ultimately depend on your niche and the specific types of products you’re offering. So feel free to change the form as you see fit. For instance, if you offer a $1,500 survival gear kit, you could ask certain qualifying questions such as “How long have you been into survival?” and “How much do you spend on average on survival gear?” 

The more details you gather about your leads, the more you can decide whether the lead fits into your business and is worth the call.

Move Sales-Qualified Leads to a Call Booking Page

Once people have completed your application form, you can direct them to a call booking page. We use ScheduleOnce. It is a simple and easy-to-use HTML plugin that adds a basic booking page. Using this scheduler, people can simply choose from specific dates and times to book a call. Once they pick a specific time, leads will then be asked to submit basic contact details again, including their name, email address, or a WhatsApp number for international customers.

At the end of the scheduling form, you should also include a short description of the terms of the call. This could remind people to include any other decision-makers, such as their spouse, while helping ensure that they will be respectful and honor their promise to accept your call. These terms will further make sure that only the right people who are ready to make a serious buying decision will take your calls.

Complete the High-Ticket Products Sales Funnel With a Call Confirmation Page

Entrepreneur on the phone with a qualified lead

To prepare your leads and provide even more value after they’ve booked a call, take them to your call confirmation page. This page can feature another video that thanks people for scheduling a call. It should also instruct people to remind themselves of the anticipated call.

Below that video, you can further emphasize the value of your products by including testimonials. These will help reassure prospective customers that they’re making the right decision.

Simplicity Is Key in This High-Ticket Products Sales Funnel

Regarding this and any other sales funnel, simplicity is what will help drive sales. The more complicated you make the buying process and the more steps you include, the fewer conversions you’ll see. Include only enough steps to qualify leads and get them to contact you. This will help increase your chances of success. If any aspect of your sales funnel isn’t performing the way you’d hoped, you can always experiment and see what works for you based on your specific niche and audience.

Do you want to learn more about how to build a successful online store? Whether you sell high-ticket products or more inexpensive offerings, we’ll show you how with our free Ecommerce Empire Builders masterclass. Reserve your seat today, and we’ll give you everything you need to get started generating a full-time income online. For specific insights and tips as you build your store, also subscribe to my YouTube channel. Tagged : / / / /

How to Set (and Keep) Your Dropshipping Goals for 2021

Empire builders, are you struggling to set or achieve your dropshipping goals for 2021? Finding a balance between your personal and professional life can be a struggle regardless of what industry you’re in. However, entrepreneurs especially struggle with finding a good work-life balance. With over thirteen years of online entrepreneurial experience, I have learned some tips and tricks along the way. Over the last five years, I have generated over $5 million in sales through my ecommerce endeavors. A critical piece to my success has come from accountability and goal setting in my daily routine. Read on to learn how to kickstart your ecommerce journey by creating, recreating, and attacking your dropshipping goals for 2021.

Start Attacking Your Dropshipping Goals for 2021

Each year, I like to give myself a new set of goals to help me stay focused on growing my entrepreneurial endeavors, and 2021 is no different! Goal setting and accountability have been a critical part of my success in generating over $5 million in sales over the last five years. Over the course of these five years, I have been using the At-A-Glance planners to help me structure my days, create accountability checks, and ruthlessly attack the goals I make for myself. The goal-setting system that I have found to work best for me is the Build System coupled with the Daily Six. 

The Build System, coupled with the Daily Six, has allowed me to see quantum leaps in my ecommerce revenue. I have been following this system and keeping my notebooks for five years now. Keep in mind that these notebooks aren’t for my deep thoughts. Instead, they provide me with a means to hold myself accountable and structure my days to get the most out of them. Going back over my notebook from five years ago has allowed me to see just how far I have progressed, both with my business and my mindset. If you want to achieve great things in your ecommerce endeavors, following the Build System and Daily Six might just be what you need in your life.

The Build System + Daily Six 

Screen grab of Peter Pru explaining the Build System

The Build System is simply an acronym I have used to help me better structure my days and hold myself more accountable to my goals. Each letter in BUILD corresponds to a different element that I feel is essential to obtaining a successful entrepreneurial career and maintaining a balanced lifestyle. 

B — Body

U — You

I — Income 

L — Relationships 

D — Development 

Now, I know not all letters in the BUILD acronym correspond perfectly. However, this is how I like to structure the Build System, and I have found that this way makes the most sense for me. So follow along if you would like to get organized. Remember, the goal is to have as many of these letters circled at the end of the day as possible. If you don’t quite hit your goal, that’s okay, but put an x through that letter and try to hit that goal the next day.

I rarely hit all of my goals each day, but I view this as a good thing. If I was hitting all my goals each day, it would prove to me that I wasn’t pushing myself hard enough to be better and grow my business more. Overall, the Build System coupled with the Daily Six has a lot to offer aspiring entrepreneurs. Check out what the Build System and Daily Six are all about (and how they can keep you on course for achieving your dropshipping goals for 2021) down below. 

Body 

The first letter in BUILD corresponds with Body. The goal you make under Body should be all about health and fitness. Ask yourself the question, “How did I take care of my body today?” Think about creating a goal that has to do with either moving your body or fueling properly. Set an initial goal of drinking a green smoothie every day or getting a 45-minute walk in. Whatever your goal is, just start off with one small daily task. Once you have made it into a solid habit, then you can start building upon it. 

You 

The second letter in BUILD corresponds with You. This goal is about setting time aside for yourself each day. This includes listening to music, getting a massage, learning a new hobby, and playing video games. Hitting the You goal is often the hardest for an entrepreneur. However, taking time for yourself is essential to avoid burnout and fatigue later on in your entrepreneurial journey. Give yourself permission to take 45-60 minutes a day for yourself. The payoff will be well worth it. 

Income + Daily Six 

Screen grab of Peter Pru discussing his journaling and goal-setting proces

The third letter in BUILD corresponds with Income. As entrepreneurs, our main focus will always fall within this element of the BUILD system. That’s also why this element is the most complex in the Build System with two parts. The Income element is also coupled with the Daily Six. 

The first step in this element is to ask yourself the question, “What can I do today to grow my business?” After asking yourself this question, make yourself six business goals for the day. These six goals can include things like creating ads, reaching out to influencers, launching new ads, designing landing pages, or launching funnels. The goal can be anything that will help take your business further, but they should all connect to your main dropshipping goals for 2021. When setting these goals, make sure you have everything planned out the night before. This will ensure that you have your day’s structure laid out as soon as you get up in the morning. 

Relationships  

The fourth letter in BUILD corresponds with Relationships. When looking at relationships, I’m not just talking about friends or romantic partners. These relationship goals include business relationships, too. I make relationship goals for myself in two areas: personal and business. So make a goal of calling home to your parents or taking your partner out on a date, but don’t forget to set business relationship goals, too. Business relationship goals can be anything from going to a conference to connecting with other people in your niche. Your goal is whatever you make it, but remember that growing a business is easier when you have a community and connections within your niche.

Development

The fifth and final letter in BUILD corresponds with Development. Your development should always be centered around the question, “What did I learn today that I didn’t know yesterday?” Every day you should be setting goals to build upon your personal development. My biggest daily development goal revolves around reading. I like to read 45-60 minutes a day. There is something so cool about consuming knowledge in just a couple of days that authors have spent a lifetime learning. I especially enjoy reading biographies of people who were able to achieve great things during their lives.

Along with reading, online courses are another great way to build upon your personal development. The avenues are truly endless. Just make sure you are setting aside time to learn, grow, and develop your mindset. Mindset is a vital part of becoming a successful ecommerce entrepreneur. 

Consult With the Pros to Achieve Your Dropshipping Goals for 2021

Dropshipper checking off accomplished goals for the day

I hope following the Build System will help you get the most out of your days and push you further ahead in your ecommerce endeavors. Remember, these goals are supposed to be challenging. I don’t hit all five BUILD goals every day, and I don’t expect you to either. If I were hitting every goal each day, it would illustrate that my goals aren’t challenging enough, and I would need to reevaluate and give myself some more challenging goals to attack. Keep this in mind when setting your own dropshipping goals for 2021. 

If you feel like you need more guidance with developing your mindset and growing your ecommerce business, feel free to reach out to us today. At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Also, be sure to check our YouTube channel for even more free resources and insights into the dropshipping and sales funnel industries. Remember, your empire starts now! Tagged : / / / /

How One Entrepreneur Makes Over $1 Million a Year With Ecommerce and Info Product Marketing

It’s more than possible to make $1 million a year with ecommerce. Our 7-figure award winner Nehemiah Davis is one of many proving this. While his level of success may seem somewhat out of reach for you, the fact is that he started out small like every other entrepreneur. Nehemiah managed to build his own ecommerce empire through diligence and patience, which you can also achieve. Here, we’ll explore Nehemiah’s story and journey. We’ll also show you how you, too, can build yourself up to experience this kind of success.

Nehemiah’s Humble Beginnings

Nehemiah Davis’s story is one of impressive success with plenty to show for it, from the enviable lifestyle flying on private jets to driving Lambos. But it took hard work to make it to over $1 million a year with ecommerce. Growing up in West Philly, Nehemiah was raised by a hard-working single mother. Her goal was to give her son the best life possible with the money she had. As a result, Nehemiah received a better education that exposed him to new ways of thinking. He says this was the big game-changer in his life.

Nehemiah attended Archbishop John Carroll High School in Radnor, where he saw firsthand the lifestyle that other students were living, like driving Bentleys and living in mansions with pool houses. It was another world compared to the impoverished neighborhood he knew. It opened his eyes to the possibilities available to him. After struggling academically but ultimately succeeding, he attended college and entered the workforce, working everywhere from his college to McDonald’s.

His job at private airport Atlantic Aviation would direct him toward the next chapter in his life. Long before he would enjoy flying private jets and sharing those rides on Instagram, Nehemiah worked emptying waste from their bathrooms. While the work was menial at best, Nehemiah saw the lifestyle of the millionaires going in and out of Atlantic. He realized the kind of success that was possible. His dreams weren’t without adversity, as people attempted to deter him. But it was the naysayers who fueled his drive even more.

Fast-forward to another job operating his first food truck, and he started the grind that would lead him to succeed. His annual profit? $20. But he kept pushing and worked to better himself and advance his career. He tackled nearly every industry out there, scrambling to make ends meet. Eventually, the combination of effort and choosing not to listen to the negative helped him excel.

The Rise to Success and Continued Exposure to New Ideas

Screengrab of Nehemiah Davis discussing how to grow a business

Like many successful people, Nehemiah is a firm believer in developing yourself and your mind if you want to succeed. So much of success depends on the mindset that you have. If you have a negative mindset and you give up on your dreams easily, then that’s going to be what holds you back. So surround yourself with inspiring people and concepts. Then, you can rise to the challenges you’ll inevitably face, which is precisely what Nehemiah did to get where he is today.

Over time, Nehemiah built on his personal brand. He got into digital marketing, affiliate marketing, and many other areas that helped him develop his own empire. It wasn’t easy, and there was a lot of work and persistence involved. But he was able to make it after working at it and expanding his reach.

Using Sales Funnels to Reach Over $1 Million a Year With Ecommerce 

One of the biggest sources of Nehemiah’s success was the use of sales funnels, which he hadn’t learned about until well into his business ventures. Upon being exposed to the idea of using sales funnels, he was able to optimize his digital marketing efforts and increase sales dramatically. He didn’t just learn the value of sales funnels. He also incorporated his lessons into his own funnel by offering an ebook detailing their value. 

Today, he has fully utilized sales funnel as a core part of his business model, collecting information from leads through his websites and social media from the start. As a result, he’s been able to bring people into the sales funnel immediately. He’s also been able to upsell those customers and keep them coming back. Nehemiah discovered that, through sales funnels and upsells, people are willing to spend as much as several hundred extra dollars than they originally intended. People will buy as long as the value is worth it. This enabled him to see extraordinary success with ecommerce as he maximized his average cart value.

Incorporating Social Media to Build an Online Presence and Reach Over $1 Million a Year With Ecommerce

Screengrab of Nehemiah Davis and Peter Pru talking

Nehemiah has also experienced notable success on social media more than just about any other channel, getting most of his traffic through Instagram and other social media platforms. One of the reasons for this was his tendency to give back to the community as an entrepreneur. He held charity events giving gifts to children, giving food and clothing to the homeless, and performing many other giveaways to contribute to his community. Due to his charitable nature, he began getting featured on social media. This led to a more developed presence on this channel. His contributions and publicized features on Instagram made it easier for him to establish a verified account. The lesson here is that the more you build on yourself and your brand early on, the easier it will make your later successes. 

An example of how Nehemiah is making his digital marketing efforts work is how he operates in the front and backend. Nehemiah hooks his audience from Instagram and encourages them to purchase his ebook, for example. In addition to this ebook, he’s also resourceful enough to repurpose other marketing materials to upgrade that purchase. In this case, he directs people to a webinar from that ebook, so 10% of people who buy the ebook also pay for and attend the webinar. Many instances like this have helped him stay consistently on top. If he finds something that he can repurpose and sell, he sells it.

With sales funnels, a thriving social media presence, and an unbeatable drive, Nehemiah has continued to grow his business. Recently, he’s seen the kind of earnings that he used to dream about at over $1 million a year with ecommerce.

Building a Social Media Presence From Scratch

Nehemiah may have gotten his start in social media from a more unconventional access point. But he still understands the value of diligence on these platforms when just starting out. When it comes to establishing a social media presence, Nehemiah recommends consistency above all. 

Post at least once a day if you want to grow your audience and build your brand. You should also make sure your social media posts have specific and clear calls to action (CTAs). That includes directions to like, share, comment, follow, or subscribe.

It’s also important to establish yourself as a topical authority if you want to appeal to a specific audience. Pick an area of expertise that fits you, and showcase your own expertise on Instagram, Facebook, Twitter, and other platforms. As you begin to develop a reputation as the number-one authority on a given topic and bring unbeatable value to your audiences, you can build trust among new audiences and inspire them to follow you.

The Importance of Finding a Purpose and Working for It

Confident entrpreneur working on her business

One of the big motivators that helped propel Nehemiah was finding a purpose. Every day he wakes up, he knows he has to provide for his wife, daughter, and even his mother and other family members who are working within his companies. At the same time, Nehemiah understands that what you feed your mind is what will influence your mindset. If you allow negativity to penetrate, your worldview will be shaped accordingly, which will keep you from moving forward. Instead, you have to feed your mind with positivity and developmental ideas that allow you to grow.

Even if you’re struggling and finding that things simply aren’t working the way you’d hoped, Nehemiah is an example of persistence paying off. Don’t simply give up if you’re facing hardships. Instead, work through them, and you’ll be able to overcome the obstacles that may initially seem impossible to get around. Expose yourself to new ideas and new solutions. Find a purpose that gives you a reason to keep going and inspires you. Also, encourage yourself to get through the difficulties while ignoring the naysayers. 

The harder you work at it and the more drive you have, the better you’ll be at turning those dreams into a reality. It can and does take years to achieve. But it will be worth it if you keep at it and stay on the right course.

If you want to learn more about how you can become like Nehemiah and many other successful entrepreneurs through dropshipping and digital marketing, then reserve your seat at our free ecommerce masterclass. You can also find more tips and success stories on my YouTube channel. We’ll show you how anyone can maximize their online income by making over $1 million a year with ecommerce. Tagged : / / / /

Hack Your Sales Funnel and Turn $10 Into $100 With Dropshipping

Empire builders, not only is it possible to turn $10 to $100 with your ecommerce business, but you can do it again and again. Ecommerce and dropshipping are great opportunities to predictably expand your profits, week by week. Learn how to hack your sales funnel for more streamlined — and repeatable — profits.

How It’s Commonly Done 

When it comes to ecommerce and dropshipping, there’s a pattern that most entrepreneurs use in order to sell their product. This usually involves increasing traffic to their website and to a single product through advertising, social media, influencer promotion, and whatever other means suit their product. This is a service that is paid for and therefore cuts into profit margins. 

Take a company that sells their merchandise for $20. Increasing traffic to their website, and therefore getting a consumer to look at their product, will generally cost around $10. Now, this initially seems like a great deal. They just made $10. 

However, this isn’t looking at the bigger picture. The initial potential for revenue is $20. This is immediately halved due to the cost of advertisements and increasing traffic. Then, you also have to take into account the cost of the product, as this is an example involved with dropshipping a physical product. 

Even if the product and shipping costs only come to $5, the company is left with a net of $5. That’s not exactly a number that inspires, and this is what scares people always from starting their empire. There’s an easier way to make a profit right away and create a successful dropshipping business. 

A Better Way: Hack Your Sales Funnel

Screen grab of Peter Pru explaining how upselling can change net profits

The key is controlling the narrative and how much you’re able to make. Let’s look at this another way, but with the exact same initial setup. You start with a product that has a potential revenue of $20, and the cost of advertising is still $10. This is where I want to mix things up and introduce something new. 

We don’t want to just leave things as they currently stand, with the potential to make $5. We want to grow this potential. 

To do that, I’m going to add a simple one-click upsell — nothing too complicated or technical. If you want to dive into the meat of why this works, I’ve extensively covered the topic before. If you want to learn how I took a brand-new business and turned $0 to $1000 a day in only three days, click here

 How to Add an Upsell to Your Sales Funnel

For our purposes now, just view the upsell as an opportunity for your business to make more money without spending more on additional advertising. It basically allows a customer to buy more of your product and to do so easily. This is important for any business, no matter what you’re selling or in what format. 

Your first sale is likely not going to amount to much of a profit. In fact, even the previous example is optimistic. Breaking even is a pretty good goal when you’re first starting out. So, if you offer a $40 upsell, then your revenue just jumped up to $60. After subtracting $10 for advertising and maybe $20 for the cost of goods, your net is now $30. That’s a lot better than $5. 

While not every customer is going to purchase your upsell, you’re allowing yourself the opportunity to make more money per sale, and some consumers will decide to go for it. The best part is, the potential doesn’t stop there. You can customize this funnel and how things sell to fit your company’s needs. 

You don’t have to just have one upsell. The first sale you make, once a consumer decides to use their money on your product, dictates the rest of your profits. Once you learn this, it’s almost like magic. 

Subscription-Based Sales Funnels

Screen grab of Peter Pru discussing the value of subscription offers

That first sale you make — our $20 example — is going to be the hardest. It’s also going to be the most important, as all the pieces start from that sale and are put together to maximize your profits. The amount you’re going to make all stems from what you do behind the scenes. 

In this subscription-based sales funnel method, things start in the same way. You have your traffic coming into your store for your front-end product. However, this time visualize an order form, which is where someone buys something from your store. Your $20 product will be on this order form. Then, you’re going to want to implement the following hacks to increase the amount of product a single customer will buy from you, or your average cart value:

Step One to Hack Your Sales Funnel: Encourage Bigger Buys

My first suggestion is to add quantity discounts. If a consumer buys 4, or 6 of your products, they should get a discount. You might be questioning if anyone would actually buy multiples, but studies show they do. People love a good deal. Take advantage of this and offer a better discount as the quantity goes up. It’s going to make you more money by increasing the likelihood that more of your product will sell to a single customer. 

Step Two to Hack Your Sales Funnel: Create Order Bumps

Next, consider adding something called an order bump right under your front-end product. This is basically a no-brainer you offer a customer to buy alongside your product. Your local grocery store already does this by enticing you with little treats as they’re ringing up your groceries. Think about how often you take advantage of those. 

If you’re a company selling toothbrushes, your order bump would be toothpaste. Why wouldn’t a consumer take advantage? When they do, that’s more money for you. This can help you break even or make a profit from the very start. Then, you can move to other tactics.

To summarize steps one and two: I recommend offering more of what they just bought at a discounted price and then a complementary product. This is any product customers frequently buy alongside your type of primary product, and you can easily figure out what this product might be through Amazon. Make sure you’re giving them a good deal on the product as well. Offering these two upsells should be simple, allowing the customer to either choose yes or no and then move on.

They won’t have to navigate throughout the website or click through multiple pages. They can buy lots of your products with two clicks, as there are no cart pages. That’s the beauty of this funnel. 

Step Three to Hack Your Sales Funnel: Create Subscription Upsell Sequences

Happy customer opening a subscription box package

The third upsell is key. I refer to this upsell as the continuity upsell, and it’s the subscription aspect of your funnel. Offer your customers a monthly incentive, such as a subscription box or digital access. This will give you recurring revenue and a loyal customer base. Here’s more information about subscriptions, because they really are gold for your company. The subscription upsell should be another one-click option, and customers automatically get billed. Aim for a 50% margin here, as this is where you’ll want to pay yourself and invest in other assets for your company. Always, always, always offer a subscription option!

Here’s something else to keep in mind. When you pay for advertisements on Facebook, you’re not paying for customers. You’re paying for data that will help you understand more about what consumers want. A simple upsell sequence will help you get more of that data and make more money. It’s easy, fast, and beneficial for someone’s first business. 

Hack Your Sales Funnel and Grow Your Business Faster

When you put all of these pieces together, you can really start to see a potential for great profit. The original example of $5 in net profit can easily be turned into hundreds if not thousands of dollars when you implement these funnels and sequences. You can also check out my YouTube channel for more tips and insights.

If you enjoyed this information and are looking forward to starting your own dropshipping business and maximize your product, check out my free ecommerce masterclass. You’ll learn how to make a 5-step ecommerce funnel without building a website and turn it into your full-time income. Reserve your seat today, and remember: your empire starts now! Tagged : / / / /

Take This Full FREE Ecommerce Dropshipping Course on Using Sales Funnels

Welcome back, Empire Builders! This time I have something truly special in store for you. I finally sat down and created an entire ecommerce dropshipping course on using sales funnels to multiply your profits. The FREE video course walks you through every step of the process, and I even gave away the exact sales funnel I used in the course — also completely FREE. I want to make sure this in-depth training reaches and helps as many people as possible, so I’m going to be sharing some of the most important points here, as well. Are you ready to learn how to build out an entire profitable ecommerce subscription sales funnel? Then let’s jump right in!

Niches

The foundation you’ll build your business on is your niche, which is why it’s a key focus in my ecommerce dropshipping course. Your niche is the target market you’ll sell to. The more specific, the better. Going broad theoretically gives you more possible customers, but it also means more competition and less reason for them to pick you. If you go very narrow, your target market will see a product made with them in mind and be drawn to it.

Choose Your Niche

I always recommend time-tested hobby niches because they’re filled with passionate customers, and new ones are always joining. Wikipedia has a great list for reference. Preferably, pick one of your own hobbies. If you have a passion for your niche, it will drive success in your business and motivate you to stick with it. Using Google Trends, verify that your chosen niche is popular (over the 25-point line) and time-tested by viewing that search term over five years.

Validate Your Niche

Search it on Amazon. Make sure there are many different sellers and brands. Too much brand loyalty means less market share for other sellers. Then check some of those seller ranks in the top category to make sure the number is lower than 20,000. Next, Google the niche and search some of those businesses in the Facebook Ad Library to see if they’re profitable enough to advertise. Also, see if there’s YouTube content and social media influencers for your niche. Following them could give you an edge moving forward.

Offer

Screengrab of Peter Pru discussing the importance of digital products

Your offer is the product you’re selling that makes you stand out. You need to give them a reason to buy from you instead of the competition. I recommend bundling physical and digital products, and this ecommerce dropshipping course covers both options. This increases the perceived value and provides a quick win for the customer. In bass fishing, this could be selling lures alongside a PDF on how to use them. In knitting, this might be yarn and a how-to guide for different stitches.

Crafting Your Offer

The best place to start is to sell things people are already buying. Use Amazon to find potential products, and next, use AliExpress to find a good supplier. Then move on to digital products. Again, leverage data from Amazon. Type in your niche and use the department filter to isolate books. See if people are consuming information in the niche and use popular books’ table of contents to see what information they value. Pick a few problem-solving topics to sell information products on. Use the PLR Store to buy the rights to premade digital products on those subjects.

Sales Funnel

Sales funnels are tools that guide customers through each step of the buying process to increase profit and scalability. It uses simplicity to capture attention, build your email list, make sales, upsell, and offer subscriptions. Each of those steps is so important because:

  • Your email list brings in constant value.
  • Funnels create five times the sales.
  • Upsells increase average cart value.
  • Subscriptions increase customer lifetime value. 

Building Your Funnel   

The funnel I gave away in the ecommerce dropshipping course is prebuilt, and the template is proven to convert, so you just have to customize it. Add quality images, relevant text, and your specific offers. Click Funnels makes it easy to change every element. They also provide you with other powerful tools. You can manage your email marketing right from this account. If someone provides their email but doesn’t buy, starts the process but doesn’t finish checking out, or buys your offer but not your upsells, you can set your account to send out emails for each scenario automatically.

Traffic

Traffic consists of the people visiting your site. This traffic can be paid or organic. Cold traffic is people who know nothing about your brand or product. Warm traffic is people with an interest or a prior relationship like those who find you on Google or consume content you create, and hot traffic is previous customers. Organic traffic tends to be warm traffic, but it takes a lot of time and steady content creation. Paid traffic, on the other hand, gets more immediate results. Paid traffic consists of ads and influencer marketing.

Influencer Advertising

Screengrab of Peter Pru walking through how to evaluate influencers

Influencers are a great way to get your products in front of the right audience. Check out YouTube and see who’s popular in your niche. Check their subscribers and followers on Instagram using IG Blade and make sure they’re growing.

You can approach them about doing a post on Instagram, which tends to be cheaper but also short-lived. Alternatively, send them a product to review, and that video lasts forever. Just approach them with the goal of building a relationship and trust, not just paying for their endorsement, because their audience needs to trust them, as well. That’s why working with them is valuable.

Facebook Advertising

Facebook values user experience above all. They also value profit, for both themselves and for you. If you focus on creating ads that add to the user experience, they’ll want to keep working with you. Facebook ads do bring in traffic quickly, but over time, the results get better. The Pixel they use to gather data from your site will learn about your customers and get better at sending you the best traffic.

Consult With the Experts

Dropshipper using the information in this ecommerce dropshipping course to create their sales funnels

Okay, guys, that’s all I could cover here, but I go into a LOT more detail on everything in the ecommerce dropshipping course. It’s over two hours of step-by-step direction on each of these topics. There are a ton of specifics, and I go over every step myself so you can look over my shoulder and watch exactly how I go about it all. So, for the full course, watch the video, see everything in detail, get all the tips and tricks, and download that free funnel. If you want to take it to the next level, sign up for my masterclass for exclusive training. Remember, your empire starts now! Tagged : / / / /

How This Simple Daily Routine for Dropshippers Made Me Millions in My Online Businesses

When trying to develop a successful dropshipping business, one of the most integral aspects that will drive that success is a healthy mindset and a good daily routine for dropshippers. Regardless of the products you’re trying to sell and how good they are, it all comes down to your marketing and the routines behind it that sell them.

Think about the most successful people you’ve heard of, from Bill Gates and Steve Jobs to Jeff Bezos and Mark Zuckerberg. One thing they all had in common that you can implement in your own business is the optimization of time. It’s important to wake up every day and know what your schedule will look like, with little room for uncertainty. If you have a set plan and routine to follow every day, you’ll know that you’re spending your time productively.

Use the B.U.I.L.D. System to Gamify Time

One of the best ways to get started developing an effective routine that yields success is to use what we call the B.U.I.L.D. system, which gamifies time. Back in 2013, I created this system to help me with my own routines. It essentially consists of using notebooks to help set up a consistent routine. 

This acronym stands for what you want to prioritize in your routine to create a healthy balance, including:

  • B: Body — This can include working out, eating healthily and regularly, or otherwise taking care of your body
  • U: You Time — Free time that you can spend doing what you enjoy
  • I: Income — Your income goal
  • L: Relationships — Maintaining healthy relationships with friends, family, and partners
  • D: Development — Developing yourself

The important thing is to keep all of your goals consistently balanced. Don’t try to build on one of your B.U.I.L.D. goals while neglecting the others. This will hurt you, whether you’re focusing too heavily on business and not enough on relationships or taking too much “you time” without spending enough time on developing your business and meeting income goals.

How to Implement B.U.I.L.D. Goals

Screengrab of Peter Pru introducing the BUILD system

An example of a good set of B.U.I.L.D. goals may include working out for 45 minutes in the morning every day, spending 30 minutes playing video games in the evenings, reaching out to influencers and creating copy toward income goals, spending time with your spouse and children, and developing yourself by taking business courses. 

At the end of the day, it’s not just about gamifying your time. You also need to push yourself to meet and exceed each of these goals. For instance, I took up meditating every day, which started with around 5-minute sessions on a daily basis. That’s since developed into an hourly session every day. The key here is to start small but build on those goals quarterly as you progress. Push yourself hard, but not too hard, and you’ll be able to incrementally improve on yourself and your business. For instance, you may start with a 15-minute run in the mornings, but for the next quarter, that goal turns into 30 minutes, and so on.

The Foundation of a Daily Routine for Dropshippers: Using the Daily 6 and P.T.T.

Dropshipper planning out her day ahead of time

A good daily routine for dropshippers includes spending around two to four hours every day on your business. While this may not be the easiest task to fit into your schedule, you will need to find ways to fit that time in, whether it means getting up earlier, staying up later, or cutting back on free time. Keep in mind that competing dropshippers often have entire teams working for them, so if you want to stand a chance against them, you need to invest the necessary time and effort to make it a profitable full-time job.

As you develop your business, you need to have six specific tasks to perform every day. We call this part of a daily routine for dropshippers the Daily 6. Some of those goals may include connecting with influencers for influencer marketing, developing content for your store or ads, or building your opt-in page. With your goals in mind, set aside some time to complete those tasks. For instance, you might schedule time to work on your opt-in page between 9 AM and 10 AM. You may schedule another task for 3 PM to 4 PM, depending on the task. 

When developing those Daily 6, use the P.T.T. system, which stands for Plan Tomorrow Today. This means taking some time out of each day, most likely in the evenings when winding down, to plan for the next day’s tasks and goals. Figure out what your entire day will look like so you know exactly how to approach the next day upon waking up in the morning. Include all of your B.U.I.L.D. goals along with your Daily 6, which will help you develop a clear, realistic, and balanced schedule.

The Need to Develop a Consistent Daily Routine for Dropshippers

Part of making sure you get everything done in a given day is training the mind and body to work together on a regular basis. Routines can help break up the day and ensure you spend the time you need to on every aspect of your schedule. This will help you meet your daily and quarterly goals.

Start with morning routines that help you begin the day and clear your head. This could entail eating a healthy breakfast to give you some energy, along with working out or meditating. Again, I’ve personally found that meditation is one of the best ways to clear your head and self-improve. This is crucial as you need to get rid of distractions that might otherwise impede your progress.

You Can Buy Your Time Back

Screengrab of Peter Pru discussing the importance of saying 'no' to get back time

If you want to optimize your schedules, cut out anything that you don’t need to do every day that could set you back. For example, you may not want to spend the time washing your clothes. In that case, hiring a laundry service could be worth the cost if it buys you time. You may also want to order takeout or grocery deliveries frequently if you don’t enjoy cooking or grocery shopping. Landscaping, maintenance, and other tasks that you perceive as a nuisance shouldn’t be in the way of your daily routine for dropshippers. So if you can find a way to eliminate them from your schedule, you’ll find that you have more time to devote to more important matters.You can even hire a virtual assistant to handle repetitive tasks in your dropshipping business.

Another important step to take to buy back much-needed time is to learn how to say “no” to people. This element of a daily routine for dropshippers may lose you some relationships. But you need to make sure that other people aren’t going to take up too much of your time if it doesn’t help develop you or if you otherwise simply can’t invest the time. One way to avoid interruptions is to avoid using personal social media accounts unless it’s absolutely necessary when connecting with friends or family. The rule we live by at Ecommerce Empire Builders is if you’re not using social media to create content, you shouldn’t be on it.

The Master and Puppet Relationship of the Mind and Body

I tend to look at the mind and body as master and puppet, respectively. By default, your body is likely to always go for the easy route in everything. That’s what it’s used to doing. While your body prefers what’s comfortable, you can use your mind to train your body to function more favorably.

One training exercise you can try is to simply try waking up an hour earlier in the morning. It can even be 15 minutes earlier. But try to get your body used to operating the way you want it to based on your ideal daily schedule. Another exercise that’s worth trying is a cold shower, which you can begin introducing to your body at the end of a regular shower by switching to cold water for the last minute. 

Using Feedback Loops and Fighting Resistance to Change

The point is that you should be testing new ways to improve performance and get your mindset and body on the same page. If you can align your mind and body, you’ll be able to do a lot better every day. In short, get comfortable being uncomfortable, and don’t let your body drag you back into ineffective yet comfortable habits.

The only way to grow is to avoid doing the same thing over and over and expecting a different result. Stepping out of your comfort zone is how you can fight feedback loops and resistance to change. Not only does this apply to improving your body’s response, but it also applies to change in your business approaches. Don’t look at inefficiencies or poor results as failures. Instead, try to find ways to change your campaigns to improve their performance.

You can combat some of those challenges you’ll inevitably face by introducing feedback loops. A feedback loop is simply a way of looking at a particular success or failure as a set of data, which you can then analyze and iterate off of in an attempt to move forward. You can use the data that you collect to make any appropriate changes that optimize performance.

Create Your Story and Evolve Through This Daily Routine for Dropshippers

With a healthy routine and mindset behind your business and life in general, you can develop a narrative for yourself that you’ll be proud to look back on as you continue to evolve. Everyone has a unique story that got them to where they are. You can make sure yours is a story of success that could even inspire others.

Want to learn more about how to succeed with your dropshipping business and build a thriving sales funnel? Reserve your seat today at the free Ecommerce Masterclass from Ecommerce Empire Builders. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping and sales funnel industries. Remember, your empire starts now! Tagged : / / / /

How iOS 14 Hurts Facebook Ads (And What This Means for Dropshipping)

Many business owners and dropshippers are understandably worried about how Apple iOS 14 hurts Facebook ads. If you’re wondering about how the new update will affect your dropshipping business and the ecommerce industry at large, here we’ll go over this update and what it means for the future of dropshipping.

How iOS 14 Hurts Facebook Ads and Campaigns

If you’re unfamiliar with the specific change that the new update brings, iOS 14 users on iPhones will now see a prompt before opening certain apps. That prompt requests the user’s permission to track them “across apps and websites owned by other companies,” like Facebook.

Users are then given the option to “Allow Tracking” or “Ask App Not to Track,” too. If the user opts out of tracking, that could hinder advertisers as it prevents the user from seeing personalized ads. The new prompt and tracking option applies to many third-party apps, including Facebook and other social media channels. In fact, Facebook recently released a white paper that discusses how iOS 14 will affect ads on the platform. 

If you want to make sure that your ad campaigns can function in light of the iOS 14 update, Facebook recommends that you take certain actions.

How to Prepare Your Facebook Ads for the Update

Screengrab of Peter Pru explaining Facebook's response to the iOS 14 update

According to guidance from Facebook, if you intend to deliver ads for opt-ins or other conversion events that inspire people to take action on your website, you will be required to verify your website’s domain to prevent any potential disruption to your ad campaigns. Facebook states that you “may” need to verify your website. But you absolutely need to do it if you want to keep your campaigns in working order. Facebook makes it easy to verify your domain, so you should have this task completed in no time.

Another element discussed in Facebook’s white paper is the set of limitations on ad creation. For dropshippers, it’s important to note that “your pixel may only optimize for a maximum of 8 conversion events for each domain.”

In dropshipping, eight conversion events are more than sufficient. Just consider what the conversion events are in a dropshipping store, which consist of:

  1. Page views
  2. Initiating checkout
  3. Purchases

There will be plenty of workarounds for this limit. For example, you can create multiple domains that each have a series of conversion events. So this shouldn’t be a huge concern for you. This does bring us to our next limitation, however.

There are more changes in addition to a limited number of conversion events for each domain. According to Facebook’s white paper, “each app is limited to 9 iOS 14 campaign at once. Each campaign is limited to 5 ad sets in the same optimization type.”

This is one of the biggest ways iOS 14 hurts Facebook ads. The takeaway for us here is that dropshippers should separate their iOS 14 campaigns from others, such as desktop and other mobile campaigns for other devices. We’ve always recommended keeping your campaigns separate to gauge the performance of each one. But now, it’s even more important to separate iOS campaigns from desktop, Android, and others.

Will the iOS 14 Update Kill Dropshipping?

Screengrab of Peter Pru discussing iOS 14's opt-out options

With these and other limitations, you may still wonder if this is the beginning of the end for dropshipping. But it’s not — while iOS 14 hurts Facebook ads, it doesn’t cut off the advertising route entirely. There will be some changes in place that could influence your campaigns, but you’ll still have the opportunity to thrive with your iOS campaigns if implemented properly.

Remember, there are four main things to think about as you adapt to the new update and prepare your campaigns:

1. Your Ad Campaigns Will Still Reach Apple Users

Keep in mind that with this update, people will still be able to see ads. They’re given a choice to avoid tracking for more personalization, but that doesn’t mean that they’ll be opting out of ads entirely on Apple devices. You may not be able to target those users as effectively, but you won’t be entirely invisible to your audiences on these devices.

2. Make Sure Your Website Domain Is Verified

If you want your Facebook Ads campaigns to work for iOS 14 campaigns, you need to ensure your domain is verified. Facebook might claim that this isn’t always necessary, but there’s no doubt that it’s mandatory.

3. You’ll Be Limited to 8 Conversion Events

While eight conversion events per domain are more than enough to help your campaigns succeed, you should bear in mind that this limit exists. You can use multiple campaigns across several domains as a workaround.

4. You Can Only Run 9 iOS 14 Campaigns Simultaneously

With this limit on the number of iOS 14 campaigns, this update only emphasizes the importance of keeping your iOS 14 campaigns separate from others as you test ads for Apple devices.

In short, dropshipping isn’t going anywhere, even if other updates affect other campaigns in the future. It will impact retargeting efforts, but dropshipping is here to stay. Dropshipping has been around for a long time and consists of simply shipping products to consumers from your suppliers. It’s not reliant on AliExpress, Alibaba, or any other platform. There will always be ways to get around potential obstacles that could otherwise set you back. It’s about change, which has always affected ecommerce and dropshipping. 

The key is being able to adapt to these changes as you grow your business and navigate the evolving landscape. It’s equally important to avoid going into dropshipping alone. Try to follow people who have been in this business for a long time. Pay attention to what they’re doing. If you spend time with people who have plenty of dropshipping experience, you can learn how to apply their strategies to your own business. One of the most common elements of any successful dropshipping campaigns you’re likely to come across is the sales funnel.

Why You Need a Sales Funnel to Offset How iOS 14 Hurts Facebook Ads

Dropshipper planning changes to his ad strategy

One of the most integral components of any dropshipping business is a sales funnel. One of the main reasons many dropshippers are likely to suffer due to the iOS 14 update is that they don’t have a sales funnel. Many of those businesses depend on retargeting through Facebook Ads, which is not the right approach.

With a sales funnel, you can attract leads through multiple platforms and more effectively lead them toward a sale. You can build phone and email lists that go well beyond simply pushing ads on Facebook and hoping for the best. At the same time, it’s important to have ads on many other platforms. Creating a comprehensive campaign will give you the chance to succeed and overcome any challenges like how iOS 14 hurts Facebook ads — and any other updates that you’re likely to face.

Do you want to learn more about how you can use sales funnels to build a winning dropshipping store? Then reserve your seat at the free ecommerce masterclass from Ecommerce Empire Builders today. We’ll show you how you can create a successful business without relying on costly ad campaigns or the need to build a website. Tagged : / / / /

How to Build Long-Term Wealth With Dropshipping

Empire builders, you know that you’re already dedicated to achieving success with your dropshipping business. But what comes next after the money rolls in? Yes, it’s fantastic to make ten grand a month, but what’s much better is making ten grand a month for years and years on end. It’s the difference between having money with dropshipping and having wealth with dropshipping. 

One is a temporary state, while the other is a solid financial foundation that lasts for the long term and can even become generational wealth. For many of you, achieving this kind of enduring wealth from your dropshipping business is the goal. If it isn’t already, then it absolutely should be. Let’s talk about how it’s possible to use dropshipping as the stepping stone to creating long-term wealth for you and your family.   

Build Wealth With Dropshipping by Thinking Long-Term  

I’m always preaching about the importance of thinking about your business in terms of the broader picture, including years down the line. If you want to build wealth, and I know you do, then having that long-term perspective is essential. For many of you, dropshipping is going to be your very first entry point into making money online. But what you do after you start earning from dropshipping is incredibly important. 

This is the advice I wish someone had given me 10 to 12 years ago when I was getting started with my online businesses — before I ever made my first dollar. 

What I’ve learned over the years about building wealth with dropshipping or any other business is that it’s not how much you make. It’s how much you actually keep within your businesses that matters. That means using your profits to reinvest and create a more solid foundation.

A lot of people that start out in dropshipping are not setting up their business properly, and they don’t know what to do with the money they make. They get excited and rack up a ton of expenses. Buying nice clothes and fancy things feels good in the moment, but it definitely doesn’t create wealth. Before spending on luxuries, think about the long term. Only spend money that you really don’t need and won’t even bat an eye at. If making that expense is going to affect the decisions you make in your business, such as not being able to invest in something that can help you grow, then just forget about it.  

Getting Your Money Right

Screen grab of Peter Pru explaining the importance of an LLC business structure

Making sure your business is structured properly is one of the most significant things that’s going to set you apart from everybody else. This is one of those nuggets I really wish I could have told myself 12 years ago because I would have saved millions of dollars. 

When I got started, I made all the expenses for my business with my personal credit and debit cards. Naturally, the profits that came in went straight to my personal bank account. I had no idea that I needed to be separating the spheres of my business and my personal finances. Most of you are probably making these same mistakes I made and, trust me: this is killing you. If you don’t have the money from your business flowing properly, you are wasting so much money and paying so much extra in taxes that it’s not even funny. 

You won’t build any wealth until you get your money right. 

How to Think About Taxes and Finances

The problem with running your business this way is you’ll get hit with a massive tax bill at the end of the year. You’re taking a salary from your business and then paying for your ads, your team members, your business trips, miscellaneous expenses, etc., from your own personal accounts. Every dollar you pay yourself as salary comes with income tax. So you’re essentially getting double-taxed for all business expenses. You’re paying the income tax and then also paying the actual taxes on the product.

Trust me, that’s not how you build wealth. You need to get your money right by creating something that legally separates you from your business. Something that makes it so that every business expense becomes a tax write-off instead of a tax liability. That “something” is called an LLC

A Quick Overview of Setting up LLCs

There are many types of business structures out there, including S-Corp and C-Corp. Typically, you want to set up your dropshipping business as an S-Corp. But it depends on your unique situation, and I am NOT giving legal advice. If you want professional guidance for how to get your money right, I definitely recommend scheduling a call with the team at PCS. They worked with me to help me set up my businesses and opened my eyes to strategies that I never knew about. They’re great people, and they’re helping me save millions of dollars, so that’s why I can enthusiastically recommend them to anyone. If you’re still using your personal accounts to do business, it’s time for a new strategy. 

Once you have an LLC, many doors will open up for you. That’s why it’s a crucial step in the direction of building wealth. All your business expenses will now be made by the legal entity occupied by your business. You can think of it as a person that’s separate from you because, legally speaking, that’s what your LLC is. Now your business can pay for courses, pay your marketing expenses, and pay for services. It’s all completely separate from the personal income in your salary.

There’s a huge variety of things that can be considered a business expense, which means there are massive tax benefits just for being a business owner. And this is only the beginning.  

Build Your Empire and Long-Term Wealth With Dropshipping

Screen grab of Peter Pru emphasizing the importance of reinvesting revenue into the business

I’m going to let you in on a little secret. You will never get wealthy by paying yourself more from your business. Wealth comes from growing your businesses and creating more value. It’s as simple as that. You need to focus on building an empire and investing back into it as much as you can. Jeff Bezos, for example, doesn’t pay himself a huge salary even though he’s the richest man in the world. He doesn’t need to because he controls Amazon and puts his focus on growing Amazon.

When you own things personally, that just sets you for liability. Try to own as little as possible. Instead, create an empire and control it all. If you want to build wealth with dropshipping, you can’t just have one business, either. Having only one business means you’re not optimizing what you have well enough or profitably enough. 

The Value of Multiple LLCs

If you set up your dropshipping business as an LLC and you’re making money, that’s absolutely fantastic. But let’s say you have another business idea, and you start another dropshipping store. That’s even better. Now you open up a second LLC, and the new business can be completely separate from the first one. Why do you want to do that? Because if your original LLC gets sued, you’re legally protected. They can’t come after you personally, and they can’t go after any other LLCs you have. Remember, each LLC is its own entity.

This is where it starts getting interesting and where it becomes possible to build long-term wealth. Because remember, you don’t want to pay a lot of income tax. Don’t pay yourself a salary that’s the most you can possibly afford to pay yourself. Instead, nurture your empire at every opportunity. For example, the way that my business is structured is that I have multiple LLCs. I pay myself a salary from only one of them. 

In the case of another LLC, I’m able to take those profits and reinvest them back into wealth-building projects like real estate. In legal terms, this investment would be considered a loan from one company to another. That means I create a third LLC that owns rental property, generates a cash flow, and pays back my other LLC for the initial investment.

I also have an LLC dedicated to affiliate marketing, which is a fantastic side project for generating extra money. Any dropshipper will benefit from going to Clickbank, finding some relevant niche products that are for sale there, and then promoting them to your customers with affiliate links. 

These are just a few examples of what’s possible when you want to create wealth from your dropshipping income.

The Impact of Multiple LLCs

Doing business this way means that you can minimize income taxes, maximize tax deductions for business expenses, and stay focused on reinvesting in your empire. Beyond my modest salary, I don’t want that money for myself. I want it to be circulating amongst my businesses, helping me to grow and creating a solid foundation of wealth.

Why Delayed Gratification Is Crucial for Wealth With Dropshipping

Ecommerce business owner setting up an LLC

Personally, my lifestyle doesn’t get crazier with the more money I have. But that doesn’t mean I don’t reward myself for milestones. It’s all about finding a balance and staying focused on your broader goals. Be honest with yourself about what you can really afford and where your priorities should be. For example, I like nice watches. Maybe for you, it’s something else. If you can utilize these extravagant purchases to motivate yourself to get to the next level, and the next level, then that’s great.

But make your consumption as mindful as possible. That’s how you create wealth with dropshipping: by delaying a little bit of gratification in service of your long-term goals. You should definitely enjoy your success but never at the expense of growing your businesses. Get your money right and get yourself set up. Make sure that when the moment comes that you want to spend ten grand on something you really enjoy, it’s because you can genuinely afford it — in short, because you’ve earned it. 

If you want to learn much more about building wealth with dropshipping and a high performing ecommerce business, you’ve come to the right place. To get practical advice on creating a full-time income online, reserve your free seat at our sales funnel masterclass. You can also subscribe to our YouTube channel for regular tips and insights. Tagged : / / / /

How to Use Ecom Cheetah for Unlimited Ecommerce Opportunities

There are a ton of tools for quick and convenient success in dropshipping and selling online. The problem is it can be incredibly overwhelming trying to sell your products with all the same software and tools that every other business in your industry are using. Ecom Cheetah serves to take the hassle out of selling online and give you the edge over competition in your ecommerce business.

Our new service, Ecom Cheetah, aims to make your ecommerce journey that much easier and help you grow your business with exclusive access to unlimited winning products and suppliers, Facebook ad images, offer stack image creation, and digital information products. Check out this quick breakdown and watch our video for more in-depth information on leveraging Ecom Cheetah in your ecommerce business. 

1. Find Unlimited Winning Products and Suppliers

First and foremost, we offer unlimited winning products and suppliers. A major issue in dropshipping is that many businesses are buying all the same software to get their hands on winning products. Industry-standard resources can be a great place to start for inspiration. But you run the risk of selling the same products as your competition. Your business will suffer if your customers can get your products from a thousand other businesses. 

That’s where Ecom Cheetah comes in and makes a difference for you and your business. We vet the supplier and handpick your products to tailor them specifically to you. Many ecommerce businesses fail because of market saturation and no brand differentiation. They’re trying to sell the same products on the same software as everyone else in the industry without any real differentiating factor that appeals to consumers. 

Your business needs to stand out from the crowd and offer unique, winning products consumers can’t get anywhere else. With Ecom Cheetah, we do all the work for you by finding winning products that best suit your business. We also vet the suppliers and send you on your way with products that are proven to sell. 

2. Gain Unlimited Facebook Ad Images

Screen grab of Peter Pru talking about Facebook ads

We also give you unlimited Facebook ad images to add variation to your Facebook advertising strategy. Ad images have the potential to be an excellent way to drive traffic from Facebook — as long as you have the right images and do it the right way. When done correctly, our Facebook ad images have a 3-5% click-through rate (CTR), which is well above the average CTR. It’s an amazing rate that will get consumers to wherever you’re driving traffic.

A 3-5% CTR takes away the hassle of getting people to your website. It makes it easier to focus more of your time on your business and your funnel — you’ve already pulled consumers in. All you need to do now is keep them on your page and close the deal. 

Ecom Cheetah offers you Facebook ad images with the potential of 3-5% CTR. It also offers an unlimited amount of Facebook ad images to utilize. It may sound excessive, but it is more effective for your business to use a multitude of ad images rather than one or two. The more ad images you have, the better!

The algorithm on Facebook thrives on variation. If you’ve been advertising on Facebook for a while now, you’ve likely figured this out. You need as much variation as possible because not every consumer is alike, and different images entice different people. It can sometimes take multiple ad images before the right one reaches the right consumer and drives them to click on it. It’s a daily test of variations so that you can convert as many Facebook users as possible with your ads. 

3. Use Unlimited Offer Stack Image Creation

Dropshipper browsing through digital information product options

Next, we provide you with unlimited offer stack images to enhance your website. In many cases, your products and digital bonuses are incredible deals. But your website lacks perceived value when the consumer lands on it. This can be a huge problem. No matter how much traffic you drive to your page, if they don’t see a significant amount of perceived value, then it was all for nothing. They will leave.

Online shopping already comes with the stigma of mistrust. If your business isn’t one the consumer already knows and has worked with previously, you have to earn that trust. You need a tremendous amount of perceived value the moment they land on your page. They’re going to be a lot less likely to make purchases if they don’t immediately see the benefits and value of what you have to offer. 

Our unlimited offer stack images cut out the risk of mistrust and restore credibility. It doesn’t matter if you’re offering one product or bundling it with other great products if you don’t have high-quality offer stack images to showcase it. Poor quality offer stack images are why many businesses see a good amount of their products in consumers’ carts but still aren’t making the sales they should be. You need crisp and clean offer stack images that successfully highlight your offer and elicit trust in your business. 

4. Create Unlimited Digital Information Products

Finally, we offer unlimited digital information products. It can’t be stressed enough how vital they will be to the growth and success of your ecommerce business. This is the most important offer we’re going to provide you with. Why? Because it can serve the purpose of adding more value to your products and enticing more customers to purchase. They can be offered as part of a bundle with a physical product or as a free bonus. Not to mention, they’re great for upselling orders, too. 

Businesses need to start leveraging digital information products right away. They’re extremely versatile, last forever, and can be updated easily when they fall behind in technological advancements. With Ecom Cheetah’s exclusive access to unlimited digital information products, your consumers will get more perceived value. You can add them as bonuses, bundles, or upsells. With more perceived value, consumers are more attracted to what you have to offer.

Don’t Miss Out

Screen grab of Peter Pru discussing Ecom Cheetah

Here at Ecommerce Empire Builders, we provide you with nothing but the best tools for setting up your ecommerce business for success and tremendous growth. Our dedicated team of experts is ready to upgrade your business from being like the rest to differentiating you from the competition. Are you ready to upgrade your winning products, add more variation to your Facebook ad images, increase perceived value on your landing page, and add a versatile asset to start using for your business right now? Reserve a seat to our exclusive free webinar and check out our YouTube channel for more insights into growing your ecommerce business and increasing profits.  Tagged : / / / /

Dropshipping Ad Copy That Gets Sales on the First Day

One of the key ingredients of a successful Facebook ad campaign is the copy that you use in those ads. As a dropshipper, you need to ensure that your ads are visually alluring. But they also need to include well-written and efficient dropshipping ad copy that brings people into the sales funnel.

While you may think that it’s possible to recycle copy from other ads, it’s not a good practice. Not only is this unethical, but it generally doesn’t work the way you might anticipate. Instead, try to develop unique, high-quality copy for your ads. If you’re new to ads, you may not be sure where to start. But here, we’ll discuss how you can create engaging dropshipping ad copy that can help generate sales on the first day of implementation.

To get some ideas for creating winning dropshipping ad copy, we spoke with Jordan Strauss, our Copy Chief at Ecommerce Empire Builders. He was able to provide some advice for dropshippers just starting out with Facebook ads.

Know Your Big Three

In an ad, there are two main components: 

  1. The content of the ad.
  2. The structure of the ad that dictates the layout of that content. 

To determine both of those elements, you need to know what your “Big Three” are.

The “Big Three” consist of three main aspects that you want to push with your content in your niche. For instance, a men’s fitness magazine may push these three goals: Get abs, build muscle, and look 20 when you’re 40. All three of these points address the audience’s problems and the solutions in brief and concise ways. Knowing your own “Big Three” can help you determine how best to sell those products via cold traffic ads.

One of the mistakes that many people make with Facebook ads is that they treat their ads the same way they would an Amazon product listing. However, people who look for products on Amazon are actively searching for those products. Audiences on Facebook and other social media platforms usually aren’t. With those value points provided in your “Big Three,” you can attract people with your ads and hold their attention.

The best way to come up with your “Big Three” is listening to what people say they want the most. What are those three main benefits that your audience seems to be looking for more than anything else? Even if you find those three benefits that are worth pushing, you might realize that you need to change one or two out. You might even rework all three. The important thing is to be flexible but consistent with these items. They will be the key to developing your ads’ content and structure.

Optimize the Ad Headline

Screen grab of discussion about dropshipping ad copy between Peter Pru and Jordan Strauss

With your “Big Three” figured out and ready to implement, you can begin thinking about how you want to approach your Facebook ad headlines. Keep in mind that headlines in Facebook ads aren’t the same attention-grabbers that appear on the landing page of your sales funnel. Facebook ads are structured differently. The first item that people will encounter is the image, which is intended to get people to stop scrolling. Underneath that is the “headline,” which is the dark, bold text beneath the image. 

Despite its placement, that text functions as an ad’s headline that can attract people’s attention, making the content in that headline crucial for your ads. From there, you’ll see the body text. This can feature the main benefit of your product that you want to push.

The Headline Is Usually the Most Important Aspect of Dropshipping Ad Copy

The hierarchy of ad engagement, from the most attractive element to the least, tends to be: image, headline, and body text. However, for selling dropshipping products, the factor that tends to make or break Facebook ads tends to be the headline. An image can help get people to stop scrolling down their feed. But it’s that offer in the headline that will influence people to actually click through the ad.

In short, the headline is vital and needs to include an enticing offer that people simply cannot refuse. At the same time, you won’t be able to make an offer unless the people you’re selling to have a reason to jump on that offer.

The only way you can make an offer is if people:

  • Know your product
  • See a clear benefit that your product offers, or
  • Have seen your product before

People at least need to know your product and know that they want it before you can develop the offer that reels them in.

Look at What Your Competitors Are Doing With Their Own Dropshipping Ad Copy

When optimizing the offers in your ads, you also need to consider ways to stand apart. Your ads should differentiate your ads and products from the rest — without making any claims that you can’t back up.

If you’re not looking at your competitors’ ads to find out what their approach is, you won’t know what’s working and what isn’t. You may also inadvertently wind up just doing what everyone else is doing, which will lead to your ads getting lost in the mix. Consider how people are commenting on your competitors’ ads. What are the offers that seem to be performing the best for similar products?

Only Focus on What Moves Your Audience From A to B

Potential buyer scrolling through Facebook ads

Many people tend to get too hung up on the length of ads when it comes to actually writing the copy. However, this is counterproductive; there is no magic formula for the perfect amount of content to include or other “tricks” that work every time. Instead, focus on producing copy that simply functions to move people from A to B. What hooks them in, keeps them engaged, and encourages them to click through your ads?

In your dropshipping ad copy, only say what you need to in order to help people get to know your product and inspire them to trust it. You can include as much content as you need to that will give people the information they’re looking for and bring them into the sales funnel, but it isn’t a matter of “short vs. long” or any other factor.

This is where that big benefit comes in, which will lead your ad copy. From there, you can go down the list, following that big benefit with:

  1. What is the product?
  2. How does it work?
  3. Why does it work?

Depending on the product, you could also provide your audience with social proof, detailing what other customers say about that product. Finally, you would go into the offer that will ultimately help people get to that “B” step of buying your product.

Think of Your Ads Like a Mall Kiosk

As you think about how to move people from one point to the next with your ads, remember that people on social media aren’t looking to buy in most cases. They’re on there to find out what their friends are up to and make updates about their own lives, which makes your ads naturally intrusive. It’s similar to when you’re in a shopping mall and someone at a kiosk tries to get your attention — you may already know what stores you want to go to, but an engaging, attention-grabbing hook from one of those kiosks can quickly pull you off-track.

Many of those kiosks rely on demonstrations to show you the value of the products or services they’re selling. You can do this in your ads by discussing how and why your products work, which can supplement your offer.

Think of how you can get your audience to stop what they’re doing on social media and go for that offer in your ad. 

Make Sure Your Ads Drive Sales While Maintaining Compliance

Peter Pru and Jordan Strauss discussing Facebook compliance requirements

All Facebook ads need to comply with Facebook’s ad policy. This is why we advise that you read the policy once and then two or three more times to ensure you understand what will keep your ads in compliance. Your ads should be appealing, but without doing anything that might get you in trouble.

When determining what to say and what to avoid saying, consider the details in Facebook’s “Personal Attributes” policy. This prevents advertisers from asserting or implying anything about their customers’ physical, mental, or other condition that your product addresses. However, you can address a particular problem without applying it directly to your audience.

You can try avoiding the second-person perspective by cutting the word “you.” Only say that your product helps solve a problem that the audience doesn’t necessarily have. Also, try to be as critical as possible of your copy. Don’t assume that it’s compliant. Any wrong word could create an issue that you might not have anticipated. If you are as careful about your content as possible, you’ll be able to avoid potential misunderstandings that might otherwise lead to frustrating unforeseen consequences.

Give Your Dropshipping Ad Copy the Attention It Deserves

Implementing each of these elements in dropshipping ad copy creation can help you create winning ads that grab and hold people’s attention. Excellent ads ultimately move buyers through your sales funnel to a purchase. By understanding your products’ three core benefits, optimizing your headline, understanding your product and how it works, and determining how to move people from A to B with compliant content, you can significantly boost sales with successful Facebook ad campaigns.

If you would like to learn more about how to drive sales for your dropshipping business and develop the perfect sales funnel, we can help. Reserve your seat at our free Ecommerce Masterclass today. Tagged : / / / /