10 Winning Digital Information Products to Sell Online Now

The main benefit of selling information products is the fact that you only need to produce them once. From there, you can sell them repeatedly without investing extra effort in creating them. The problem is that many people don’t know how to create these products and don’t know which products are the best to sell. Today, let’s dive into some of the best digital information products to sell online and how you can get started.

Use PLR.me to Find Digital Information Products to Sell Online

Before we get into our favorite products, it’s important to know where to find them and how to make them. One of the best places to start your search for these products is PLR.me, where you simply pay a one-time fee to access information products you can sell over and over again. We aren’t affiliated with them, but we love what they offer and definitely recommend this resource.

When shopping on this site, you’ll find many private label right (PLR) products, which means that once you buy them, they’re yours to customize and make unique to your business. The nice thing about PLR.me is that while other stores require you to handle graphic design and other aspects to modify the product and make it look good, most of that is already done when you buy from PLR.me. 

Using PLR.me, you can find the following ten great digital information products to sell online. They’ve available on the platform for you to buy, personalize, and sell right now.

1. The New Year Content PLR Bundle

Screen grab of looking for interactive digital information products

While most of the products in this list will be evergreen and ideal for selling year-round, let’s start with a seasonal product that’s worth selling toward the end of the year. We’re already approaching New Year’s Eve, so this bundle is a great deal if you want to begin preparing for holiday sales. The New Year holiday is a perfect theme for digital information products to sell online. People are developing goals for the new year, including resolutions and workout plans, and they’ll need information to help them get ready for the next year.

Some topics that make this the perfect information product for New Year’s include:

  • How to overcome challenges
  • Setting personal goals
  • Living the best year of your life
  • Developing confidence

These and many other topics included in this bundle are what a lot of people will be looking for as they set new goals for themselves. If you want to target a lot of different niches, this bundle has you covered with a wide variety of blog posts, cheat sheets, worksheets, checklists, and much more.

2. Supercharge Your Blogging — Slide Deck

Blogging is as popular as it’s ever been, but not everybody’s great at it. A lot of people new to or struggling with blogging are actively looking for tips and tricks for managing and ranking their blog, which you can provide with a variety of PLR content.

This slide deck includes a full slideshow presentation, and it’s great for selling if you’re a blog consultant who’s trying to attract new clients. Lead magnets like this that discuss why people should blog (or another relevant topic) can be a great piece to offer prospects and leads, showing what kind of value you can bring to them.

3. The Ultimate Guide to Remote Work — eBook

After the disruption that the COVID-19 pandemic caused when it comes to going to work, many people are making the shift to remote work. As a result, there will be plenty of opportunities to sell in the remote work niche in the near future.

While this particular product is marketed as an ebook (which is one of the most valuable digital information product types), it includes an executive summary and a slide deck to give you some variety. Everything is already formatted and ready to use when you buy it.

4. Parenting & Family 4 PLR Bundle

Another huge niche that’s worth targeting is the parenting and family niche. With so much going on in the world, there’s no shortage of opportunities in this niche. For instance, you could market to parents whose children are shifting to a remote classroom environment and attending school virtually from home. The right information products can help those people who are looking for some guidance in these unusual times.

For just $20, you can get all kinds of products in this bundle that are perfect for the parenting and family niche, including:

  • Articles and blog posts
  • Wallpapers
  • Action guides
  • Checklists
  • Affirmation reflections
  • Worksheets

There’s plenty of flexibility here, with items you can sell, give away as free downloads, and modify to suit your needs.

5. Meditation, Reflection & Journaling 2 PLR Bundle

A lot of people are looking to take some time to improve themselves, especially with the stress of the pandemic and other factors. As such, the self-improvement niche is one of the best to target with digital information products to sell online. 

This bundle features many products, including a variety of affirmation reflections that are particularly helpful in this niche. Other types of content you’ll find in this bundle include:

  • Articles and blog posts
  • Action guides
  • Lead magnets
  • Coaching handouts
  • eBooks

6. Savings, Investing & Real Estate PLR Bundle

Screen grab of real estate PLR products

Yet another incredibly popular niche today is the financial niche. Particularly during these uncertain times, people are looking for ways to save more money and make wiser investment decisions. 

In this bundle, you’ll find plenty of articles and blog posts, action guides, and other content pieces that can be of great value to your audiences. Whether people want to save money, make money, or invest in the real estate market, there’s ample content here to help them.

As a side note, you should always over-deliver when selling these products. This bundle and others can help you achieve this goal. If you can wow your audience and make them wonder why you’re offering them so much at such a good deal, they’ll keep coming back to you. 

7. Self-Improvement 2 PLR Bundle

Again, self-improvement is one of the best niches out there to target, especially with such high levels of stress and uncertainty today. People want to save money, save time, develop better workout routines, improve their state of mind, and take other steps toward self-improvement.

If you’re selling physical self-improvement products in this niche, this bundle can give you a great opportunity to sell some information products that complement the rest of your offerings. In the process, you can maximize the value you bring to your audiences, which makes for more loyal, happy customers.

8. Weight Loss & Fitness PLR Bundle

person reading through a fitness digital information product as they work out

The fitness and weight loss niche demands information content on a regular basis. People who want to optimize their workouts and reach target weight goals are always on the lookout for new worksheets, cheat sheets, action guides, and other content that can help them improve and save more time.

You can easily complement your physical product offerings with this bundle. For example, you can offer some sections of the articles and blog posts as free helpful content in your email lists, which can then tie into the physical products you sell. You can even connect them to other information products you want to sell. Try a strategy like offering a free ebook or another content piece that you can then use to sell a weight loss diary.

9. Career & Job 2 PLR Bundle

Many professionals are constantly looking for new jobs or to further their careers, especially now that many people are either unemployed or feeling less secure than they used to thanks to the pandemic. This bundle comes with plenty of content that can help audiences learn about how to:

  • Launch a new career
  • Find new jobs
  • Experience more success in their careers

10. Dating & Relationships PLR Bundle

Another issue that people are facing is the inability to be social. A growing number of people are looking to feel more connected with people, whether they’re looking to date or simply improve upon their relationships with friends or others. 

Through this PLR bundle, you can offer all kinds of tips and advice that help people build better relationships. You can also easily use this content to work with other similar offerings, such as relationship coaching services.

Use any of these digital information products to sell online goods or services. They can attract new customers and clientele or help you retain existing customers to earn repeat sales. Regardless of what you want to achieve with them, these information products are a great deal and incredibly convenient. To learn more about how to grow your ecommerce empire, sign up for our free Ecommerce Empire Builders Masterclass, which will give you all the resources you need to excel and connect with buyers. Tagged : / / / /

How to Get Your First 1,000 YouTube Subscribers With No Experience Making Videos

Welcome back, Empire Builders! If you’re just starting out on YouTube or considering starting your own channel, you’re in luck. Today I’ll be going over how I come up with my video topics and how you can get your first 1,000 YouTube subscribers. Let’s jump right in.

Finding Your Niche

I’m sure some of you have decided to start a YouTube channel because you have a topic in mind that you love to talk about, and you want to share that passion with others. If you’re about to start an ecommerce business and want to use a YouTube channel to help drive traffic to your sales funnel, that’s a great way to both spread knowledge about a topic you like and build your audience. It’s a strategy I definitely recommend, and I’ll take you through the process I use to choose a niche and ensure it has potential.

Personally, I always start with hobby niches. Just Google a list of hobbies and go through to find one that interests you. Once you have one in mind, go to Google Trends and type in the name of the hobby. This is just to see if enough people are searching for the topic to sustain a business. 

Make sure the results show that the topic has had steady traffic in the last few years. Then you can feel pretty sure that it’s not going anywhere. You don’t want to pick a fad topic that isn’t time tested. Why? Because you want to bring people to your channel, and then to your website, consistently for years to come.

How to Find Video Topic Ideas

Video Topic Ideas on YouTube

First, go to YouTube and search for your topic. See what kind of content people are consuming. When you see the top-ranking videos, don’t try to compete with people who have millions of subscribers and views (especially when you first start out). Be specific to your niche. 

For example, if you picked pottery as your core focus, type “how to make pottery” into YouTube. That topic is still too broad, so add a space after it and see the suggestions it brings up.

You’ll see things like “how to make pottery at home without electricity” and “how to make pottery glaze from scratch.” You could even go a step further by picking one of those subtopics and adding a space again to check the suggestions; keep narrowing in on a very specific topic. Those suggestions tell you what people are searching for. If the results don’t have any videos with that exact title, yours would come up first. With enough unique and valuable videos, you’ll be well on your way to getting your first 1,000 YouTube subscribers.  

Video Topic Ideas on AnswerThePublic.com

Screen grab of researching topics on AnswerThePublic.com

Next, go to AnswerThePublic.com, which is a resource for finding what people are searching for. Once again, type in your topic. You’ll get two or three free searches a day, or you can upgrade to the premium version. When you type in your topic, the results will come up on a display wheel. 

I prefer “how-to” video topics as those will be relevant for years, long after you get your first 1,000 YouTube subscribers. You could potentially get views every day and drive business to your website. The point is to make the videos an asset to your business, so make evergreen content and always include a call to action. Many people quit before they give it enough time to be successful. If you make consistent content and release two or three videos a week — and really stick with it until it’s successful — you will see both your channel and your business grow.

How to Optimize Content to Get Your First 1,000 YouTube Subscribers (And More)

Screengrab of adding keywords to YouTube videos

At Ecommerce Empire Builders, we use a paid tool called VidIQ. I highly recommend it. This tool will tell you what keywords are best suited for your content. When you create a video, VidIQ will suggest keywords as tags for your video. Always make sure that the title of your video appears somewhere in the description, as well. Look at our videos for examples, and feel free to use them as a template to help your creative process.

Use as many of the keywords as possible in your description and headline to help people find your content when they search for the topic. Basically, give YouTube what it wants. Help it show your content to the right people by working within the system they use. Again, I can’t recommend VidIQ highly enough. If you don’t use that, use some kind of tool to help you with this. It goes a long way.

How to Get Your First 1,000 YouTube Subscribers

Someone following a cooking how-to video to make dinner

Now I’m going to go over how to get your first 1,000 YouTube subscribers, and I’ll be sharing some little tricks and hacks that I used myself when I was first starting out on YouTube. All you really have to do to get more subscribers is provide value. However, there are some things that will help speed up the process. One thing I did was leverage Facebook groups. Just type in your niche, and search under the ‘Groups’ category to find groups of users who are already interested in your niche topic.

If you are careful and go about it the right way, you can advertise in these groups. Everyone has heard that you can’t advertise in these groups, but you can if you approach it correctly. Don’t join these groups and start spamming your links or being overt about your products and services, especially as a new member. That will get you flagged. Go into the groups and be helpful. Add real value. Join the biggest, most active groups, and comment on people’s posts — answer questions, help them, and be genuine.

Do this consistently for at least a week so you won’t be flagged as a new member anymore. They will start seeing you as part of their community, and you’ll earn their respect along with some goodwill. Watch the activity and wait until you see a common question that keeps coming up time and time again. If it’s something you have a video on, answer the question and link your video with a nice response explaining that you just shot a video on the topic. You can even give them the timestamp for the information they’re looking for. Remember, the point is always to add real value.

Start Building Your Ecommerce Empire

If you’re interested in learning more, sign up for my masterclass, where I’ll teach you how I made a full-time income online with a 5-page funnel. You can build up your own business without touching a product, building a site, or investing in ads. I’ll even give you the $100k funnel template FREE just for showing up! Get ready to build your empire. Tagged : / / / /

Q4 Dropshipping Blueprint: Handling Peak Shopping Season the Right Way

Welcome back, Empire Builders! Today, we’ll be talking about the current fourth quarter (Q4) peak holiday shopping season. It’s the most important time of year because it can represent 60%-70% of annual sales. In a recent Q&A-style Dropshipping Council meeting on the subject, some heavy hitters in the ecommerce space shared a lot of extremely valuable advice, so I’ve decided to share it with you. I’m really excited, so let’s jump right into the most useful advice we had for you on the topic of managing your Q4 dropshipping the right way!

How Do You Do Q4-Specific Product Research? What Niches Do You Focus On?  

What makes a good gift – toys, jewelry, etc. – is going to be, more or less, the same every year. The specific products change, but the kinds of products mostly stay the same. Kid-related products always perform well. Adult-driven hobby niches like fishing or painting are great. People often gift supplies for a loved one’s hobby for the holidays. According to my data, the pandemic is causing a rise in people doing solitary hobbies.  

How Much Time Do You Spend Testing Old Winners vs. New Trends in Q4 Dropshipping?

Happy young woman relaxing at home and online buying Christmas presents on laptop.

We work with both. We often prefer unsaturated products to raise the odds of ending up with the biggest market share. Common items always do well, too, but more competition can mean less profit. Also, instead of focusing on new customers, optimize the leads you already have with email marketing. If you don’t use your list, it’s like throwing away free money.

What Strategies Do You Use to Survive Increasing Q4 CPMs?

Use all your lists and user data to drive sales. It can generate more money than cold traffic campaigns. Theme your ads to the holiday or sale event, like Black Friday, to generate excitement. With so many people selling the same products, it’s how you market them that counts.

Constantly trying to lower ad cost causes inconsistency. Instead, increase what you can afford by ensuring AOV is 2.5x product value. Subscriptions are great, too, because they allow for automatic recurring purchases without additional ad spend. Focus on lifetime value, as well. A customer that costs $60 to get might be worth $500 over six months.

Do You Focus More on Pre-Purchase or Post-Purchase Upsell to Increase Average Order Volume (AOV)?

The first yes is the hardest to get; it’s all uphill from there. So post-purchase upsells are generally easier. Right after a purchase is when the customer trusts you the most, so it’s the perfect time to upsell. With tech products, suggesting they upgrade to the latest version at checkout works well.

What’s Your Go-To Q4 Dropshipping Ad Scaling Strategy?

screen grab of video conference while discussing ad scaling strategies for Q4 dropshipping

There’s nothing better than manual bidding to scale quickly. Extreme variation works well on Facebook, so we use four pieces of creative per ad, minimum. Once a product tests well, multiplying the types of creative gives Facebook plenty of options for the ad. Once you have 500-1,000 purchases, targeting everyone 25+ in the US or in the top 5 countries age 21-65, for example, can be very profitable.

How Much Do You Focus on Advertising Outside Facebook?

Use the platforms used by your target customers. Keep your audience in mind and meet them where they are. While Facebook, Google, and YouTube work for pretty much any audience and niche, Facebook is best for scalability.

Do You Run Active Lead Generation Email Campaigns?

There’s more than one way to do it. Email marketing campaigns that focus on generating excitement and offering deals are great for Q4 dropshipping. You can also get subscribers to recruit three people each for a chance to win store credit or run a paid ad campaign to get people to opt into Black Friday sale emails. Remember, email marketing is very successful, but you need a solid offer. You need to be unique and enticing. Employing urgency and scarcity are very important and really work.  

How Much Do You Focus on Messenger, Text, and Web Push Marketing?

SMS can be successful for upsells and increasing customer lifetime value. Push, SMS, and Messenger help with abandonment recovery. Also, Messenger works best for cold traffic.

What Back-End Logistics Issues Do You Pay Attention To?

man receiving a package he ordered online on time for the holidays

Have your products in mind as early as possible, double-check with your suppliers, update agents on what you’ll be doing to get everyone on the same page, and talk to a fulfillment center. Even if you don’t use one yet, have one lined up in case you need them. Get everything organized well in advance. Some of us plan our whole year around Black Friday and Cyber Monday due to exceptionally high sales volumes. Logistics and customer service are the hardest part, so it’s important to think far ahead and have extra inventory ready.

You don’t want to ruin someone’s Christmas, so have a cutoff date when you stop selling to make sure you can deliver it before the holiday. If you don’t do this, expect returns and bad reviews. Build a team now, even if you think you won’t need one. Start making sure your processes are optimized, such as by having good email response templates ready. Q4 is always a high-volume time. But due to COVID-19, this one is going to be even more intense.      

How Should You Start Planning Q4 Dropshipping?

Find a specific problem to solve rather than a product to sell. Also, stand out by offering extras like PDF guides. Ask yourself, why should they buy from me over Amazon? If you research your niche well, know the terms, and have a deeper understanding of the niche or the customers’ needs than the competition, you’ll be trusted more.

What Are You Doing Differently or Improving This Year?

We definitely need to do better with logistics. We recommend that you don’t overreach. Set a goal and once you hit it, stop. Deliver what you promise on time to avoid unsatisfied customers.

To get the rest of the insights we discussed, watch the full discussion on YouTube. To learn even more, sign up for my masterclass where I’ll teach you how I made a full-time income online with a 5-page funnel — without touching a product, building a site, or investing in ads. I’ll even throw in the $100k funnel template FREE just for showing up! Get ready to build your empire. Tagged : / / / /

Free Step-by-Step Dropshipping Business Course: How to Build a $10K/Month Business

Welcome back, empire builders! Today I’ll be giving you a FREE step-by-step dropshipping business course. It’s the perfect guide for going from beginner to $10K/month dropshipping business owner. Let’s get started.

Finding a Niche

The first step in this step-by-step dropshipping business course is zeroing in on a niche. You can’t go wrong picking a hobby niche because they’re full of passionate people who put a lot into their hobbies. Also, they’ve been around for a while and have proven to be stable. 

Start by searching “list of hobbies.” Spend some time looking into different ones. Don’t spend too much time on it, though. You can’t pick a bad one, so whichever one interests you will work. If you go with something you don’t like, then your business will feel like a chore, so choose something that you at least somewhat enjoy.

Validate Your Niche

screenshot of analyzing a trend on Google Trends

As an example, I’ll use scrapbooking. Familiarize yourself with your niche a bit. Learn the mechanics of it and the mindset of participants. Some great ways to do that include:

  • Checking Wikipedia
  • Joining Facebook groups
  • Watching YouTube videos
  • Finding relevant influencers

Next, I’ll type “scrapbooking” into Google Trends to find the search volume. You want something with a steady line rather than a large dip in interest. That’s the difference between a trendy fad and an evergreen hobby. If the graph is over the 50 mark and more or less straight over the past year, it’ll work. Then, do some Amazon research to make sure there’s not heavy brand loyalty. Also, make sure there’s a variety of products – both physical and informational – along with many buyers, sellers, and advertising opportunities.

Finding Products

Next, I find potential products. I look for:

  • Frontend Products
  • Two Free Bonus Information Products
  • Two Upsell Products
  • Subscriptions

The Frontend Product

I use Amazon and other tools to see what people are selling. Ecomhunt is a great way to search for products for free. I type in scrapbooking and see what comes up. Immediately I see some metallic markers that came up on Amazon. That probably means they sell well.

Next, I go to AliExpress and search for scrapbooking to see if those same markers come up. They do, so I check the price and compare that to the Amazon price. The profit margin doesn’t need to be huge. I’m not going to overthink it — I’m just going to pick the markers as my frontend product.

Choosing the Right Supplier

Next, I’ll search “metallic markers” on AliExpress to find the best price. I found a supplier that has a better price, good sales, and product variation. I want to validate that they specialize in a similar arts and crafts niche, so I’ll start by checking their feedback ratings. Above four and a half is ideal. Next, I’ll see if they have more products in the niche, so I can use the same supplier. It might take time to find one, but it’s worth it. If you have to use more than one supplier, that’s fine, though.  

Upsell Products

screenshot of completing a product offer outline

The marker supplier has two kinds of markers: thin- and thick-tipped. I like to use that kind of variation to upsell since customers are likely to want the second type, too. The next thing I look for is a similar product or an accessory. The supplier has a canvas marker case. It’s perfect for upsell number two.

Free Bonus Information Product

This is a unique step in my step-by-step dropshipping business course, but informational products matter. This will come free with the purchase to sweeten the deal. Google “scrapbooking PLR” (private label rights) to buy the rights to existing information products. I usually use the PLR Store. All you have to do is add better font and some nice images to make it look presentable. I found one right away with 62 pages for only $6. I’ll just use two basic chapters, not the whole PLR. I try to pick sections about the biggest pain points.   

Subscription

Subscription offers are great sources of recurring revenue. Look for something that people in your niche will need a steady supply of. In this case, stickers, washi tape, and other supplies are good options. I like to add in some information products, too, so I’ll include page layouts. I aim for at least $24.97 a month, but base your prices on what makes sense for your niche. The goal is a 50% profit margin while doubling the customer’s value. So, if you charge $20 a month, spend $10 or less while providing $40 of value to make the subscription worth it.

Business Essentials in This Step-by-Step Dropshipping Business Course

Now we’ll get into business essentials: your website, funnels, etc. Let’s start at the beginning.

Picking a Domain Name

Using relevant niche terms makes me seem like part of the community and helps people find the site since they’ll likely use similar search terms. I’ll Google “scrapbooking terms” and look for a list or blog post to reference. I like to use fun, hipster names since they seem to perform well. Quickly glancing at the list of scrapbooking terms, I see cropping and cutting, so I’ll use CropAndCut.com. It doesn’t need to take hours. Don’t overthink it.

Google is the best place to buy domains and emails because it’s cheaper and gives you Gmail access. When buying domain emails, [email protected] keeps it simple.

Payment Processor

Once you have your domain and email all set up, you can sign up for Stripe for free. The application process is simple, and it’s the best way for beginners to get started.

Building Your Website

ClickFunnels has templates to build your site quickly and easily. Don’t change the page layouts; just edit the pages with relevant images and text. Use similar Amazon product pages for inspiration. Don’t plagiarize; just take ideas from a few and combine them into original copy. If you want to create a logo, you can do that quickly in Canva, but you don’t need one. For testimonials, use the AliExpress reviews.

The great thing about ClickFunnels is how much you can do. For example, you can send automated emails. If someone opted in but didn’t buy, you can follow up with an email automatically. Also, when someone makes a purchase, they’ll be prompted to add the upsells.

The Bottom Line of This Step-by-Step Dropshipping Business Course

man working from home on his dropshipping business

That’s it, guys. It’s that simple. Just don’t overthink it. If you want to learn more in-depth tactics than I go over in this step-by-step dropshipping business course, then sign up for my masterclass, where I’ll walk you through the process in even more detail. Tagged : / / / /

How My Ecommerce Empire Academy Student Made $90,000 With Facebook Ads

We’re always happy to see our students succeed with dropshipping. This is exactly what we saw with Evan Hennessy, an Ecommerce Empire Academy student, as he grew his business from zero to nearly six figures with the help of sales funnels. Evan began with a simple struggling Shopify store and Facebook ad campaign. But after making the switch to sales funnels, he reached that $90,000-per-month mark.

Beginning with Simpler Facebook Ads

Evan got into ecommerce back in 2016 when things were a lot simpler, including Facebook Ads. All those campaigns entailed was placing an image on the right side of people’s feeds to start making money. With some early success, Evan sold his ecommerce business a few months later. Then, he got involved in digital advertising. 

Working for a digital ad agency, Evan started with a Shopify store and relearned Facebook Ads. Around March 2018, he found himself struggling more, as he lost a considerable amount of money through Facebook ads. A year later, he began incorporating some of the practices he learned as an Ecommerce Empire Academy student. He was soon able to increase profitability and work in dropshipping full-time.

Experiencing Gradual Success with Sales Funnels

Evan’s first sales funnel wasn’t a huge success, so he began to tweak it by adding more upsells. What would really help boost his success would be the addition of a continuity piece. This strategy enabled him to reach that $90,000 point as he also tested new products. 

Evan’s revenue comes from two primary sales funnels: one offering “free plush shipping” and another with a discount offer. Both sales funnels are in the same niche and under the same brand. While he’s found it harder to make money with the “free plus shipping” offer and intends to find ways to improve upon this funnel, he has found that continuity has gone a long way in helping him grow. 

With the help of his continuity piece, Evan has been able to bring in about 240 customers who provide regular recurring revenue.

How Continuity Has Worked for Evan

screen grab of Peter Pru and Evan Hennessy talking about continuity and scaling a business

When hooking those subscribers, Evan offers a two-week trial along with a bonus product upfront. This is followed by a $34.95/month subscription, with a conversion rate of around 10 percent. (A 10-percent conversion rate isn’t terrible. But some tweaks could be made here, including upselling the full-price subscription first. This is crucial because some people want to jump right into that subscription from the start. If they say no to that, then we’d recommend a downsell followed by a free trial offer. We rarely use downsells and try to avoid them as much as possible. But in cases like this, they may be appropriate.)

The key element here is the continuity piece, which will help Evan in the long term. He might lose some of those 240 subscribers at some point. But some will still stay with the subscription and provide that regular revenue stream. As he goes on to attract thousands of subscribers, that revenue will only increase as more people commit to the subscription.

How His Deep Discount vs. Free + Shipping Offers Work

Customer excited about shipping options and packages

In his “free plus shipping” offer, Evan typically charges around $10 for one unit with quantity breaks. This translates from around $10 per customer acquisition to $12-15 with upsells, with the understanding that the continuity will help compensate for it. As he scales, his cost-per-acquisition increases. This is what we’d expect to see as dropshipping businesses expand to broader markets or exhaust the ones they’ve been targeting.

At the same time, Evan offers a discount for a product that typically goes for around $40 to $50. He’s also been testing a product that costs around $130. He started his campaigns with cold traffic as he also tests retargeting, but he had yet to scale when we’d talked with him. 

In an effort to grow his business even further, Evan has outsourced some work to an email marketing team and a virtual assistant who works for him 20 hours per week. His email marketing consultancy agency has managed to help bring in almost $5,000. His email list consisted of around 30,000 people when we spoke. He hoped to continue to increase his email marketing campaigns’ profitability.

When it comes to email campaigns, we recommend that every Ecommerce Empire Academy student try to build those email lists through affiliate campaigns. Alternatively, you can rent out the email list or work with joint venture (JV) brokers in the same niche. You can easily build your email lists in these ways without the need to spend a lot more money. Just send more weekly emails in a cross-promotion. However, it’s best to avoid working with a JV broker unless you have an email list of at least 20,000. JV brokers want a massive list that makes it worthwhile for them to promote their products.

Which Funnel Attracts Better Continuity?

What was kind of surprising to us was that Evan saw a 10-percent rate consistently across his sales funnels when it came to continuity. Regardless of what he was doing with his sales funnels, 10 percent was the static number he seemed to be seeing.

Historically, we’ve seen a higher rate with “free plus shipping” offers, with the caveat of a higher turn rate. This is because while you draw in more people with these offers, more people are likely to turn away as a result. These offers are especially popular because they evoke some excitement. Many people who come across that “free plus shipping” deal make more impulse purchases.

One final piece of advice that Evan shared based on his success was that it’s best to look at your business in the long term and focus on building your brand gradually, which is precisely what we encourage. It’s best to avoid trying to make quick, easy wins. Instead, try to build on opportunities that will garner long-lasting success.

Learn From the Pros as an Ecommerce Empire Academy Student

Ecommerce Empire Academy student working on his dropshipping business

We’re excited to see Evan make it past the $100,000 threshold. We’re also happy to see others like him experience that kind of success through the use of sales funnels. Do you want to learn more about how to use sales funnels to build a successful 6- or even 7-figure dropshipping business? Then reserve your seat at our free Ecommerce Empire Builders master class today or become an Ecommerce Empire Academy student. Tagged : / / / / /

How to Become a Full-Time Dropshipper and Quit Your Job

If you develop a successful dropshipping business, it’s possible to quit your job and become a full-time dropshipper. Here, we’ll tell you some of the steps you’ll need to take if you want to make dropshipping a rewarding career. Dropshipping can entail a lot of effort. But it will be well worth it as you watch your salary grow and start experiencing the success you’ve worked so hard to achieve.

What Salary Level Should You Hit to Become a Full-Time Dropshipper?

According to some numbers from MSNBC, the average salary for various age groups from around 2018 to 2019, regardless of occupation, were as follows:

  • 16-19 years: $422/week, $21,944/year
  • 20-24 years: $525/week, $27,300/year
  • 25-34 years: $776/week, $40,352/year
  • 35-44 years: $976/week, $50,752/year
  • 45-54 years: $975/week, $50,700/year
  • 55-64 years: $966/week, $50,232/year
  • 65 years and older: $904/week, $47,008/year

Based on these numbers, we’re going to use a baseline of $50,000 annually. If you can make that much every year, you’ll do well for yourself without the need for a full-time job, especially if you’re just getting started on growing your own business instead of slaving for another company’s success.

Sure, your first instinct might be to aim higher than $50,000 per year, with six or seven figures in your mind as the ideal achievement. However, it’s important to be practical and start small. We suggest you focus first on making dropshipping a full-time job, which $50,000 per year will enable you to do.

How to Achieve That $50,000 Goal and Become a Full-Time Dropshipper

With that end goal in mind, assume that you’ll need 20 percent margins and $250,000 in revenue. 20 percent might seem a little low, but this is in line with the more realistic end goal and can keep you from aiming too high from the start. With these goals, you’ll also allow yourself more room for error. You’ll need that space to correct for missteps as you learn what works and what doesn’t.

Target $250,000 in Annual Revenue

screen grab of good revenue and income goals for a starting dropshipping business

To start off, if you want to get to the point where you’re making $50,000 every year through dropshipping, you will need to aim for a revenue of around $250,000 per year. That goal might seem a bit overwhelming at first, but as you break it down like with every other goal, you’ll see how achievable it actually is

Based on the target revenue of $250,000 annually, we can calculate the total amount we’ll need to earn every day, which comes to $684.93. Even that smaller number may intimidate you if that seems like a lot to work for on a daily basis. But this is entirely doable if you have the right systems in place.

The key here will be to develop an efficacious sales funnel that helps you:

  • Attract customers
  • Upsell orders
  • Obtain subscriptions for recurring sale
  • Maximize your customers’ lifetime value
screen grab of daily sales goals to achieve $50,000 in income a year

Ultimately, your average cart value should be around $20. Based on our daily goal, you’ll need to try to make around 34 sales per day. Again, that might seem like a lot of sales you need to make. There are also product costs and other expenses associated with those sales. But you can achieve that goal if you focus on increasing the average cart value as opposed to the number of overall sales.

Focus on Increasing the Value of Each Sale with Upsells

To begin moving toward that goal of 34 sales and $684.93 per day, let’s consider how that might be far more achievable if we increase the average cart value from $20 to $30. You might be wondering how that’s even possible beyond simply raising the price of your products. But the key is to increase the number of upsells.

For instance, a customer might be interested in buying a product such as a high-quality pen for $20. You could sell a complementary product like a premium notebook at a discounted price of, say, $15. This is perfect because this encourages the use of the first product and reinforces the customer’s decision to buy the pen. Together, both that pen and notebook would make up a cart value of $35.

Now, not every cart will be worth $30 or more through upselling. Not everyone will take you up on the upsell offers. At the same time, enough people could purchase those products and upsells to help raise the average cart value to $30 or more. In turn, you will need to make fewer sales per day, which puts less pressure on you.

Find Out What Your Niche Wants and Create Enticing Upsells

desk full of stylized items that can be upsell or repeat purchase ideas for dropshipping customers

You can make the most of each sale with ample upsells. These offers encourage the customer to spend more money on each purchase. If you’re worried about running out of ideas for upsells that might be exciting for your customers, then you may need to spend some more time learning your niche before you decide to become a full-time dropshipper. Try to figure out what your customers want and need.

Consider ways to address certain pain points that your customers might have, which your products can relieve. Certain accessories that complement your main products can save customers time and money. For example, for optimal convenience, you may want to include a protective case or a sleeve for that $20 pen, which helps customers complete a package that also includes that $15 notebook. Including these high-quality upsells can help you maximize that cart value so you can boost the average and, subsequently, reduce the amount of average daily sales you need to make.

By implementing a good sales funnel with plenty of upsells that your customers will want, you’ll be well on your way to hitting that $50,000-per-year goal. Then you can quit your job and comfortably become a full-time dropshipper. As your income begins to exceed that goal, you’ll see why dropshipping is worth the time and effort.

Consult With the Pros

To start working toward that $50,000 goal and become a full-time dropshipper, reserve your seat at the Ecommerce Master Class today. You’ll learn everything you need to know to jumpstart your business and sell winning products. Tagged : / / / /

Dropshipper’s Guide to Hiring a Virtual Assistant

One of the key elements of a successful dropshipping business is a stellar customer service team. Hiring a virtual assistant to handle customer questions and concerns can give you more time to spend on less routine matters. You can run your business more efficiently while keeping customers satisfied. To help facilitate this, it’s important to find the right virtual assistants to add to your team.

The Key Components of Good Customer Service

If you want to provide the best possible customer service and win consumers over, you need to have certain standards in place. If you don’t set the standards for good customer service, it doesn’t matter how you go about hiring a virtual assistant to help your business—nobody will be able to wave that magic wand and save your business.

There are several elements behind reliable, helpful customer service that can help you establish these standards. They include:

Quick Response Time

Consider the kind of response time that’s acceptable for your business to get back to customer requests. Your response time could be one or two days, or it could be as fast as hours or even minutes. 

Efficient Ticketing Systems

You can also use a ticketing system to keep track of support tickets and use a monitoring system to see what kinds of questions customers are asking. 

Quality Assurance

A lot of businesses fail to offer any quality assurance after they begin outsourcing customer service. This is a bad practice that can lead to unhappy customers who eventually drop off. Make sure the people you outsource your customer service to adhere to the standards and guidelines you have in place, or this could lead to a decrease in quality that keeps customers from coming back to you. We definitely recommend performing quality assurance checks once every two weeks or at least once a month.

Listening to Customer Feedback

It’s not enough to simply allow customers to provide feedback—you need to actually listen to it to optimize the customer experience. You could be implementing strategies based on customer feedback, which can help continue to improve products, services, and processes.

Standard Operating Procedures (SOPs)

Before putting your team together, it’s essential to have standard operating procedures in place. You won’t get very far if you don’t have some proven processes that can keep customer service consistently efficient and effective.

Why You Need Solid Standard Operating Procedures

screen grabbed list of benefits of having standard operating procedure documentation

It may sound daunting, but it’s worth the effort to create and implement SOPs for your business before hiring a customer service team. There are several key benefits to developing SOPs, including how they:

Hold Everyone Accountable

Having SOPs will help ensure that everyone is held accountable and provides consistently top-tier customer service. They also give clear guidelines for how things are properly done. If your VAs are uncertain of what to do at any point, they can consult that SOP repository to find out what the procedure would be.

Maintain Standards at Scale

Everyone in the company will be able to consult the SOPs to stay on the same page at all times when it comes to operations. Even business owners may forget the procedures they implemented. But with sufficient documentation, they can always go back to these resources to refresh their memory.

Quickly Bring New Team Members Up to Speed

Using SOPs, you can make sure your new team members have all the resources they need to keep up with the latest processes. Also, these new hires will be able to look at the SOPs and learn what they need to know without the need for manual training, which will streamline the onboarding process.

Provide Reference Points

Again, even business owners might need to refresh their memory when it comes to certain procedures and methods of operation in their own company. SOPs can provide a good reference point so anyone can easily go back and review the details.

Have Efficient Systems in Place

Having proven systems and processes in place can help your business in any number of ways. Apart from the key benefit of keeping things simple from start to finish, they can:

  • Ensure that all tasks are performed the same way for optimum consistency, efficiency, and quality
  • Replicate throughout the business in different areas, enabling businesses to recycle innovative process
  • Improve scalability by allowing you to make necessary changes to them as your business grows
  • Provide documentation that people can review

How to Start With Documentation Before Hiring a Virtual Assistant

When it comes to getting started with documentation, we recommend you stick to the KISS tradition, which we’ve slightly modified to “keep it stupid simple.” This entails simply keeping documentation so simple that just about anyone can understand it without any difficulty. 

In addition to simple, your documentation needs to be consistently actionable and measurable. Every step should include something actionable that people can apply. 

If you want to take full advantage of documentation to help improve simplicity and efficiency, try to create documentation for any recurring or repeatable task.

What Should You Outsource and Delegate?

list of routine business tasks that can be streamlined by hiring a virtual assistant

To begin determining what you should delegate and outsource, organize your day. Start by creating a list of all of the tasks that you complete on a daily basis. 

What exactly needs to get done? Also, what can outsourcing help simplify?

Some of the tasks you might complete from the start of each day could be making phone calls, answering comments on social media, fulfilling orders, or posting updates on Instagram and other platforms. If you can compile an exhaustive list of all these tasks you complete every day, then you can then use this to create the foundation for your documentation.

Some processes you might create guidelines for, based on the daily tasks you complete every day, may include:

  • How to fulfill orders
  • How to look up and send tracking numbers
  • Order information email templates
  • Service information email templates
  • Refund email templates
  • How to upload and optimize social media photos

You can use a combination of text and video tutorials to help teach these processes to new employees. 

The Best Place for Hiring a Virtual Assistant Online

virtual assistant handling client calls and order fulfillment

One great resource we recommend for finding your VAs and outsourcing your customer service is FreeUp. Visit our FreeUp page here to create an account and get a $50 coupon code that you can use toward jumpstarting your customer service team. What’s particularly nice about FreeUp compared to platforms like Fiverr or Upwork is that you can be sure you’ll find people who actually know what they’re doing. Every professional is screened to make sure they have the expertise they advertise.

You can hire just about everyone you’re through FreeUp for customer service and beyond, whether you need:

  • Phone support
  • Live chat support
  • Marketing
  • Proofreading
  • Content writing

The fact is that you can outsource just about every mundane task so you can focus on more important aspects of running your business.

Hiring a Virtual Assistant Is Part of a Business Growth Mindset

In short, we adhere to the philosophy of “do what you do best, and outsource the rest.” If you find that you can better spend your time on other things and someone else can get a lot of the routine work done, don’t be afraid of hiring a virtual assistant to do that work for you.

It may take a long time to grow your business to the point where you can easily outsource customer service. But it helps to treat your business like a seven-figure company from the very start. When launching your dropshipping business, get to work on listing those everyday tasks and developing SOPs. Then you won’t have to slow down when you start hiring and outsourcing. In the process, you’ll be geared for success every step of the way as you begin to grow.

If you want to learn more about getting started with dropshipping and launching your business, then attend the free Ecommerce Empire Builders Master Class. We’ll show you how easy it can be to set up a successful dropshipping business and excel in ecommerce. Tagged : / / / /

Learn How One of Our Ecommerce Empire Academy Students Generated $100,000 in Just One Month of Sales

Empire builders, are you ready to absorb some insider secrets of the ecommerce industry? I sat down with an Austin Eckman, one of our Ecommerce Empire Academy students. I asked him what his secret to success has been with creating profitable ecommerce dropshipping businesses. Austin was able to generate $109,000 from his sales funnel in just a month’s time and has graciously let us in on his winning formula to success below. 

Getting Started in Ecommerce 

Austin started his first ecommerce endeavor in November 2017. He launched his first store using Shopify and did pretty well. In the first two months with his Shopify store, Austin generated $10,000 in sales. He had a 9% conversion rate, which is extremely impressive for a Shopify store. However, after about three months, the traffic and sales started to taper off significantly. 

After his first ecommerce endeavor fizzled out, Austin went back to focusing on his original career of website consulting, as he is a web designer by trade. It wasn’t until a year later, in November 2018, that Austin decided to give ecommerce another shot after being inspired by Ecommerce Empire Builders YouTube videos. 

After watching Ecommerce Empire Builders on YouTube, Austin decided to give the ClickFunnels platform a try. Austin has found a ton of success through utilizing ClickFunnels and has achieved a 33% conversion rate on his order form. After generating over $100,000 in sales in just a month’s time, Austin has not looked back.

Choosing a Profitable Niche 

During my interview with Austin, I asked him how he went about choosing a profitable niche. Austin told me that he dove into his passion when it came to choosing a niche for his ecommerce business. I was thrilled with Austin’s response, as I encourage all of my Ecommerce Empire Academy students to go into a niche that they are genuinely passionate about. Being passionate about your business makes it so much more enjoyable. 

Austin advises everyone getting into the ecommerce industry to choose a niche that they are passionate and knowledgeable about. He has seen how his passion and knowledge about his niche has given him an advantage over his competitors. Because Austin truly understands the products within his niche, he can see problems that exist within the space and come up with product solutions to these problems. This first-hand knowledge also allows Austin to create well-rounded offers that customers simply can’t pass up. 

How to Pick the Right Product Niche

woman working on her ecommerce dropshipping business that sells dog products

My advice is to pick a niche you’re passionate about and figure out how you can provide value to your customer through a physical or digital product within the space. Austin is an entrepreneur who understands that you have to really understand the psychology behind why a customer wants your product and then fulfill that “why” through an exceptional offer. 

Every product out there, no matter how small, solves some sort of problem for a person. Austin likes to solve customers’ “why”s through an offer that combines both a physical and digital product. Austin’s strategy for getting digital information products is through working with content creators. Austin has actually paid creators on Udemy to produce information products that teach customers how to use the physical products that he sells. 

Ultimately, combining a physical and digital product together in your offer is a great way to set yourself apart from competitors. To be successful in the ecommerce industry, you have to create exceptional offers. You have to give customers a significant reason to buy from you rather than from Amazon or Walmart.  

Advice for Ecommerce Empire Academy Students and New Ecommerce Entrepreneurs 

screenshot of Austin Eckman emphasizing the importance of reading

Towards the end of our interview, I asked Austin what his advice would be for those just getting into the ecommerce industry. Austin’s first piece of advice is to keep your ecommerce business simple. The most profitable funnels are the ones that keep the buying process simple and easy to follow. Austin created his first funnel from our Ecommerce Empire Builders sticker template. This template is a straightforward funnel that allows us to:

  • Hold the hand of our customers.
  • Walk them through the buying process.
  • Provide an overall excellent customer experience. 

The second piece of advice Austin has for newbies in the ecommerce space is to be passionate about the products that you are trying to sell. If there’s no passion behind your business, it won’t be sustainable. It doesn’t matter what your passion is. Within every niche, there is a way to frame an offer that provides value to the customer. You just have to be willing to put the time and effort into your market research to create a winning offer. 

Tip: Build Reading Into Your Schedule

man reading books about ecommerce and dropshipping

Austin’s final piece of advice is to invest a ton of time into understanding buyers’ psychology. He suggests that all ecommerce entrepreneurs dive deep into books on the subject and read every day. 

I couldn’t agree more with this piece of advice. I truly believe that reading has become a lost art. If you’re looking for a mentor in this space, then there is no easier way to find one than through a book. If you’ve been struggling to figure out the why behind your business, a great book to invest in is Expert Secrets by Russell Brunson.  The book provides key insights into choosing a profitable niche. It also explains how to market your products in ways that are proven to generate sales.

Consult With the Pros and Join Our Ecommerce Empire Academy Students Today

Austin presented some useful nuggets of information for Ecommerce Empire Academy students and new ecommerce dropshippers. It’s my hope that you will be able to take this information and implement it into your own ecommerce sales funnel. Do you feel like you need a little more guidance in setting up your own profitable ecommerce business? If so, then feel free to reach out. We can help our Ecommerce Empire Acamdey students build, launch, and scale a profitable dropshipping business.

To get the ball rolling, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now.  Tagged : / / / / / /

How to Scale Your Dropshipping Business to $20,000/Month

When the excitement of opening your ecommerce store and selecting your first products begins to wear off, the real excitement begins. You are ready to scale your dropshipping business up with more sales and profits. You are ready for what we call ecommerce empire building.

Unfortunately, scale-up also is where a lot of us get stuck. The effective scale-up of sales and profits demands not only marketing strategies and sales techniques, but also adapting them to new technology and new online buyer habits. Let’s start by getting the big picture clear and our basic strategy solidly on track. Tactics do matter, of course, but tactics can’t save a flawed strategy.

The classic sales funnel (or buyer journey) is still the best framework for thinking through how to convert buyers at each step. That requires attracting initial contacts, informing them and gaining credibility with them, presenting your products, employing a pricing strategy, getting the shopping cart to the check-out, and working payments. Then, at the end, there’s another whole vista called “follow up.”

The “Moving Pieces” of a Sales Funnel

We want to focus here on a few of the moving pieces of the sales funnel that you may not be using optimally. At each step along the sales funnel, you might offer a one-time offer, or OTO. For each OTO, you will have a certain success rate, of course, and that is what we want to increase.

At the same time, however, our priority is not the number of sales. Our priorities are your average profit per sale and your customers’ lifetime value to your business.

Both priorities are addressed most profitably near the end of the sales funnel. Once the customer is in your online store and has been converted to making a purchase — or declining to make a purchase — some valuable strategies can come into play.

There is a cardinal rule here: If possible, you do not want to lose either a buyer or a non-buyer

You probably paid for that first customer contact. In many cases, in making that first contact, you will have obtained an email address and possibly other information. (We will talk in a moment about response automation by email.) But after your customers at OTO2 have either made a purchase or declined to purchase, they are still in the store and you have new and crucial information about them. Right here is a significant, immediate opportunity with non-buyers.  OTO3 should be a follow-up offer that is less expensive, less of a commitment, easier for the customer to accept. We call this “down selling.”

How to Convert a Non-Buyer

non-buyer debating whether to purchase another offer

For example, if you are selling an annual membership but a customer rejects this option, you can offer a one-month trial membership. If you make a sale, you have made a customer at OTO3. The trial memberships will have a cancellation rate after the month, of course, and the profit is far less than on the annual membership. Therefore, your crucial step is to follow and convert this new customer to higher-priced purchases.

At OTO3, which is a price offer, you once again see customers divide themselves into buyers and non-buyers. If their answer is “yes” (a purchase), the customer goes to your thank you page.

Email Automation Is Indispensable

Engage with your non-buyers, not just your buyers, to scale your dropshipping business from hundreds of dollars to tens of thousands.  For almost all stores that I see, this is a great missed opportunity. Again, you probably paid to get that customer to your store. So don’t just throw that money away — use the connection.

For easy and highly effective email automation, check out the Ecommerce Empire Builders website for a program called Active Campaign. It largely automates your email follow up to both buyers and non-buyers. 

You want to reach out to non-buyers again and again

After all, you know that they are aware of your store, have some knowledge of your product, and considered a purchase. Timing, new products, new offers, and increasing knowledge and familiarity with you and your store all can factor into a purchase by that customer in the future. You will use automated email to approach these customers at intervals say of one hour after leaving your site, one day later, two days later, and beyond.

Customize Your Emails Based on Their Purchase Behaviors

email automation workflow for interacting with non-buyers

Your priorities, as mentioned above, are profit per sale and the lifetime value the customer brings to your business. Automated email works in part by segmenting your customers into categories to guide customized messages to them.

You will sell far more to your list of existing customers than to any list you probably can purchase. You usually can count on a buyer’s excitement with your product to be highest immediately after the purchase and in the days following. So that is the time to introduce related products, “step-up” offers, and bargains.

It should go without saying that when you are drafting the email messages to flesh out your active campaigns to buyers and non-buyers, differentiate the messages. Speak to segments of each group, and feature different intervals and offers.

Remember: you are writing directly to the customer, as an individual, in a friendly tone. Any other approach wastes the most important advantage of automated email responses: the connection.

The Sales Relationship Gets Longer

The real money in ecommerce is achieved by buyer evolution through successive points in the sales funnel. When you make that first sale, your customer has only completed the first leg of the buyer’s journey. Scale your dropshipping business by continuing the interaction. Your more expensive products are where the big profits are made, and these purchases rarely come from first-time, one-time buyers. The most profitable sales funnel represents your entire — sometimes your permanent — relationship with a customer.

Succeed With Ecommerce Empire Builders

As you strive to scale your dropshipping business from one level to the next, consult with the experts. We offer presentations, classes, and the spectrum of related materials available at Ecommerce Empire Builders, and we’re ready to help you at every step.  Be sure to check back here for information, insights, and updates. Right now, sign up for our exclusive free webinar. We’ll introduce you to the simple five-page ecommerce funnel that works.    Tagged : / / / /