How to Fix Failing Facebook Ads and Boost Sales

Empire builders, have you been trying to crack the code on how to fix failing Facebook ads? Facebook ads can only get you so far on their own, and sometimes they simply won’t work at all without a good sales funnel in place. Here we’ll go over how you can analyze your sales funnels and fix those broken ads while improving your sales funnels to finally get the sales you want. The following steps will work best for Facebook ads, but you can also apply them to Instagram campaigns.

Identify Issues by Looking at the Data

When looking at your own data, we recommend that you do what you can to remain as emotionally detached as possible and analyze the data objectively

It helps to look at your business as an entity and yourself as an investor. Many business owners tend to look at their business through the subjective lens of a parent with a child that they’ve created and nurtured, and that’s the wrong approach. It’s a lot easier to get frustrated and distraught with your store’s performance if emotions get in the way. That could make it harder to pick yourself up after those low moments.

Keeping this in mind, we’ll go through what might go wrong and how you can fix failing Facebook ads to increase sales.

1. Look at Your Customers’ Purchases First

When looking at your data, the first item to look at is the purchases. You’ll want to look at the purchases made over a three-day period, which is the same period you should allow for each type of data. It could also be as long as five days, but the important thing is to give your campaigns enough time to perform and determine whether they’re working or need some tweaking. Otherwise, you could be making decisions before your campaigns really have enough time to take effect.

In this example, let’s say you’ve been running Facebook ads for around two to three days. A couple of things have happened in your ad sets, one of which is a complete lack of purchases made within the three-day period. Now that you know what’s going on with the purchases, it’s time to go deeper.

2. Check the Click-Through Rate

screen grab of Ali's flowchart for how to fix failing Facebook ads with a CTR below 2%

If you notice that you’re not making a single purchase with your ads, the next item to examine is the click-through rate (CTR). To view your CTR in Facebook ads, you will need to go into your customized columns and select this metric manually.

When looking at your ad sets’ CTRs, you will specifically want to determine if it’s greater than or less than two percent. (FYI: two percent is the industry standard for the CTR that the average Facebook ad will get.) If your CTR is greater than two percent, it’s best to leave the ad set running for either another two to three days or at two to three times the cost of the product. 

For example, say you’re selling a product for around $10 and your CTR is at around three percent or higher. If that’s the case, then wait until you’ve spent at least $30 before choosing to continue or stop the campaign. Doing so can help give Facebook ad sets more time to generate traffic to your landing pages. You can potentially gain more traction and increase your odds of breaking even.

If your CTR is under two percent, you’re better off leaving the ad set running for two more days or twice the cost of the product, which can give it a chance to reach or exceed two percent. If the ad set still fails to perform after running for two more days or twice the product cost, you will need to fix one of two things: the ads, or the targeting.

How to Fix Failing Facebook Ads: Either Change Your Creative or Your Copy

The most effective way to boost CTR is to change the creative elements of your ads. Changing the copy can also help if you develop an appealing headline and body text or offer that speaks to your audience. But if you want quick favorable results, then your best bet is to change the creative.

How to Fix Failing Facebook Ads: Change the Ad’s Targeting

If you’re happy with your creative and copy but your ads still aren’t performing the way you want them to, then it’s time to look at the targeting. Make sure your ads are targeting and reaching the right audience, which can also improve CTR.

Once your CTR increases, leave your ad sets running for another two to three days to allow them to gain hold.

3. Look at the Opt-In Page

If your ads are still failing to perform with a CTR above two percent and you’re not seeing any increase in sales, the next step is to find out what’s wrong with the opt-in page.

Specifically, you’ll want to look at the opt-in rate. It should be in or greater than the 20 to 30 percent range. If the opt-in rate is lower, the best way to increase this metric is to change the way the offer is displayed. People may have clicked through the ad because of the offer’s initial appeal. But you need to figure out how to maximize the proposed value of the offer and prove that it’s worth the customer’s investment. 

How to Fix Failing Facebook Ads: 2 Quick Ways to Improve Your Offers

Two key steps can help improve the performance of your opt-in offers:

  1. Hide the price
  2. Use the best possible offer stack image

You can also add more customer testimonials, change the headline, or increase the offer. 

4. Modify the Order Form

dropshipper following a tested process for fixing their online order form

If you’ve made all the above changes and your opt-in rate is at or exceeding 20 to 30 percent but you’re still not making any sales, the next phase would entail looking at your order forms. 

When it comes to gauging your order forms’ performance, you’ll want to look at the order rate. You should try to aim for an order rate of greater than 10 percent. If your order rate is low even with a high opt-in rate, this indicates a broken ordering process.

How to Fix Failing Facebook Ads: Test the Funnel and Fix the Offer

To boost the order rate, the first step to take is to test the funnel. If the funnel is still working well and there doesn’t appear to be a reason for a lack of orders at this point, you’ve either:

  1. Priced the offer too high.
  2. Priced the offer incorrectly.

If the offer is priced too high, consider dropping it down slightly to increase acquisitions. If the price is incorrect, this could mean that people think that the offer promises an entirely free product, only to feel like they’ve been misled and have to pay for shipping or other costs. Change the order form to reflect the costs of shipping and handling or other expenses.

What to Do If the Ads Are Working (But Not Well Enough)

If you’ve finally made one or more sales, look at the cost per purchase (CPP). A CPP less than the average customer purchase (i.e., the cost of the cart) is a good sign of success.

If your CPP exceeds the average cart cost, here are some steps you can take to tip the scales and increase the average cart:

  1. Add upsells.
  2. Include quantity breaks that give a discount for buying two or more of an item.
  3. Create or further optimize the order form.
  4. Add an order bump.
  5. Add products to the “Thank You” page.
  6. Improve continuity by encouraging customers to subscribe and maximize their lifetime value.
  7. Send emails reminding people to continue their purchases after abandoning their carts.
  8. Add buyer automation that keeps customers coming back for upsells and repeat purchases.

Remember, give your campaigns time to perform and stick. If your ad sets still fail to perform after you make changes, you can proceed to dig deeper. Find out where the issues lie and optimize your campaigns accordingly. Ultimately, this will help you win with highly effective Facebook or Instagram influencer marketing and maximize acquisitions to boost sales.

Consult With the Experts

screen grab of the flow chart for how to fix failing Facebook ads

Now that you know how to fix failing Facebook ads, it’s time to keep growing. To learn more about how to take advantage of sales funnels and grow your ecommerce business with ease, sign up for the free dropshipping webinar with Ecommerce Empire Builders today. You can also pick up more tips and insights on my YouTube channel. Tagged : / / / /

How to Convert a Shopify Store Into a Clickfunnels Sales Funnel

Empire builders, have you been struggling to make sales on your Shopify store? You know you have a winning product or idea, but you just haven’t been able to capitalize on it quite yet. Alternatively, maybe you’re not struggling, but still want to find a way to increase and optimize your monthly sales. If either of these scenarios sounds like you and your business, I have some exciting news for you! The simple key to optimizing your ecommerce business and obtaining more monthly sales is to convert your Shopify store into a Clickfunnels sales funnel. Read on to learn more about sales funnel optimization and how you can easily convert a Shopify store into a more profitable sales funnel today. 

Why You Need to Convert Your Shopify Store Into A Sales Funnel

a couple seeing an engaging product offer on a sales funnel

I’ve been banging on about the importance of utilizing a sales funnel in your ecommerce endeavors, but don’t just take my word for it. Numbers and data are the bread and butter of any successful business. The numbers simply speak for themselves when it comes to the benefits of using a sales funnel. 

The average Shopify store converts at less than 1%. This means that, out of 100 people that visit your store, only one is likely to buy from you. The bottom line is that this is a terrible way to run a business. In comparison, a Clickfunnels sales funnel converts at over 13%. These numbers alone give you a much better chance of creating a profitable ecommerce business. 

If you love Shopify, that’s great. You can keep utilizing the platform. But I have seen firsthand how integrating the Shopify and Clickfunnels platforms generate massive results. You take your winning products that are already selling well on your Shopify store, plug them into a sales funnel, and generate huge profits. 

I recently did a case study of this concept after stumbling across a Shopify ad on YouTube that had over 13 million views. The product was a simple magnetic phone adapter, but the dropshipper had created a great ad for the product. I clicked on the ad and was taken to a typical Shopify store with too much white space, predictable countdown timers, and generally poorly formatted pages. Utilizing a sales funnel will let you overcome these predictable Shopify store mistakes. This article explains more of the different options you have with Shopify vs. Clickfunnels.

How to Convert a Shopify Store and Make a Profitable Funnel 

Now don’t get me wrong. The owner of the Shopify store in this case study is killing it with this product. However, they could be raking in even more profits if they convert their Shopify store and showcase their already winning product through a sales funnel. The problem with Shopify stores is that they present too many options to the customer, leaving them feeling overwhelmed and more likely to leave the page before making a purchase. A sales funnel lets you make the offer very clear to your potential customer. It also allows you to essentially hold their hand through the buying process. 

In my case study, I took this winning magnetic phone adapter product and built a sales funnel for it. The key to creating profitable sales funnels is to build a funnel that looks like the traditional online store but removes all the distractions

Typical distractions on a Shopify store are links to multiple products or outside sources before the customer has even committed to an initial purchase. 

The basic sales funnel I created and that you can use to optimize sales on your winning products is a three-page, add-to-cart type funnel. The three pages in this funnel are the squeeze page, the order form page, and the order confirmation page.

The Key Steps to Setting Up a Killer Squeeze Page  

screen grab showing the start of how to design an appealing sales funnel page

Now, when you first convert a Shopify store into a sales funnel, the squeeze page is the most important element of the entire funnel. The squeeze page is where potential customers land after clicking on your ad. Here, you need to wow customers with your offer — give them a solid reason to buy from you and not Walmart or Amazon. To have a killer squeeze page that generates real results, you need to incorporate four basic elements. These four elements are an exciting offer, a good logo, appealing images, and an opt-in button.  

1. An Exciting Offer 

Customers come to your page for the offer, so you need to make it a good one. The offer needs to be enticing on the squeeze page, and the description on the page needs to be exciting. For this product, something like, “THE LAST CHARGER YOU WILL EVER NEED,” should work well as an exciting initial description. You can give a more detailed description on the squeeze page, too, but remember not to overwhelm the customer with a ton of information. Overwhelming customers makes them more likely to leave the page before opting in or making a purchase.

2. A Good Logo 

Having a good logo is a must on a sales funnel. This logo gives your page legitimacy and makes it look more like the traditional online store. However, don’t put too much time into curating the perfect logo, as it’s not what customers care about once they land on your page.

3. Appealing Images 

Using high-quality and appealing images is another crucial element in creating a killer squeeze page. It’s ideal to have 2-3 high-quality images on your squeeze page. Try to avoid white background images as they seem to make the product less exciting. 

4. Opt-In Button 

Finally, you need to incorporate the opt-in button into your squeeze page. Ultimately, the opt-in button is the most important element of the entire page. For my opt-in button, it read, “Add to Cart for 50% Off.” This is the button that customers click before being taken to the order form. 

You can also make it so that clicking this button prompts a pop-up to appear. This pop-up will require customers to provide their email address before moving on to the order form. Collecting this email before a purchase doesn’t just allow you to build up your email list. It also allows you to retarget customers who left the page before making the purchase. This is an element that Shopify simply lacks.

Consult With the Pros 

woman taking notes as she learns about dropshipping

If you’re ready to take your ecommerce store to the next level, you need to start integrating sales funnels into your business model. If you want to know more about how sales funnels can help optimize your ecommerce endeavors, feel free to reach out to us today. 

At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now.  Tagged : / / / /

How to Use a One Product Sales Funnel to Build a Profitable Dropshipping Store

If you want to create a profitable dropshipping store that sells a single product, you can do so by using Clickfunnels sales funnels. At Ecommerce Empire Builders, we typically use sales funnels to attract and acquire customers in the front end, while Shopify is used in the back end to sell premium-priced products and make additional sales. Regardless of your specific strategy, it’s the one-product sales funnel that will serve as your primary moneymaker and generate profits for your dropshipping business.

How a One Product Sales Funnel Works

One of the first things you’re likely to notice upon encountering a one product sales funnel is that it’s quite different from a Shopify store. On Shopify, people land on a page full of products and various elements, to the point where it can be a bit overwhelming for users. A sales funnel, on the other hand, will direct users to a much simpler page known as a squeeze page. Oftentimes, the squeeze page will request visitors to leave their email in exchange for a free product or discount offer. 

After a user leaves their email address on the squeeze page, the user will then be directed to an order form where they will enter their shipping and billing information. This order form shows up in far fewer clicks than users would typically experience when shopping on Shopify, which is why a sales funnel is so effective.

Once the user completes the order form, they will encounter an upsell page that encourages the customer to buy more of a product at a lower unit rate. You can create as many upsell pages as you want as long as customers can clearly see the value of the upsell.

Through the entire sales funnel, the entire process can be completed within just a few clicks. That’s much more appealing than the potentially daunting task of going through the Shopify platform. Experiment with the process with this free funnel template on Clickfunnels.

The Benefit of Bypassing the Shopping Cart

One of the key reasons you’re more likely to experience success with a one product sales funnel through Clickfunnels is that you can avoid the pains of a shopping cart. Normally, Shopify customers would need to add products to their cart — which is often where customers abandon the customer journey.

Customers ordinarily browse an online store and add items to their cart. But once they get to the checkout page and they see the total (including tax and shipping and handling costs), they’re far more likely to turn away from the store entirely. The sales funnel, on the other hand, omits the shopping cart process, leading customers to a quick and easy one-time purchase.

Why Getting Email Addresses Through the Sales Funnel Is Crucial

screen grab of how to set of targeted, delayed emails in Clickfunnels

Before the customer makes a purchase through your sales funnel, they’ll first submit an email address that goes into your database. That email is an invaluable asset for your business because you can follow up with them via email and other marketing channels.

You can use an email address to launch retargeting ad campaigns that help bring customers back to you, or you can launch email campaigns that notify prospects of offers and promotional sales that they’re likely to care about. In the process, you can build trust among those users. As they become more familiar with and trusting of your brand, you’ll have a greater chance of getting them to make a purchase. In this article, I talk more about how to convert non-buyers and get the most value out of every lead.

Remember: while many people may go through the sales funnel and make a purchase right away, most people won’t. In fact, the average conversion rate for a sales funnel is around 10 percent. (But compare this to the under two-percent conversion rate that you would otherwise experience with a Shopify store alone.)

Focus on a Single Valuable Product

screen grab of how to add upsell options to a one product sales funnel

One key mistake that many businesses make with a sales funnel is using it to push too many products, which can overwhelm the user much in the same way a Shopify store might. Instead, focus on a specific product that makes it clear to customers what they should buy.

Ultimately, people prefer to be plainly told what the best value is. They also want businesses to direct them to the ideal product. The last thing they want is to be faced with too many options, particularly if they’re encountering a new, unfamiliar product for the first time. 

The best strategy to approach a sales funnel is to focus on a best-selling product that people are more likely to buy. Build your campaign around it. You can then push that product and over-deliver on it with a discount or free shipping, which further drives sales. 

Once the customer is ready for an upsell, you can offer another variation of that product, including a higher volume with a discount. You don’t even need to bring the customer to an upsell page. Simply add a bumper to the order form that makes it even easier to add more to their purchase.

In short, spend your energy pushing one high-value product on the front end, and sell more through your Shopify store on the back end.

Keep Prospective and Past Customers Engaged

couple making an online purchase after receiving engaging reminders

Keeping in mind that around 90 percent of people won’t actually make a purchase when going through the one product sales funnel, it’s important to do what you can to follow up with as many users as possible to maximize sales. 

Using Clickfunnels Automation tools, you can follow up more easily with people based on certain events. For instance, you can create and send out emails for different groups, including:

  • Emails geared toward everyone who’s submitted their email address.
  • Users who saw the page but never made a purchase.
  • Users who made a purchase and are more likely to buy from you again. 

We recommend that you create at least three emails for these three groups, which will help you get the most from your sales funnels.

Make sure to set a delay for each email, starting with a delay of around one hour, one day, and then two days later for people who’ve visited the squeeze page but never made a purchase. This will help remind people to come back without being too pushy. For people who’ve actually purchased, it’s often best to set a delay of around two days before sending an enticing upsell offer.

Clickfunnels makes it incredibly easy to format and customize each email, so you should have these campaigns up and running in no time.

Other Ways to Optimize Your One Product Sales Funnel

In addition to automated email campaigns, you can also automate upsells. You can set up reminders for visitors who never purchased those upsells. If they decide to buy, they’ll be automatically billed, which means you earn a quick sale and the customer makes a hassle-free purchase. 

However, it’s important to let people know that they will be billed automatically in these cases. One way to turn away a customer is to leave them with unpleasant surprises. You also have the option of sending order confirmation emails to customers after they make a purchase, which people always appreciate.

Consult With the Pros

Taking the time to create and optimize your Clickfunnels sales funnels will help you increase sales while making things easier for yourself as a Shopify store owner. If you want to learn more about how to run a successful dropshipping business using sales funnels, reserve your seat at the Ecommerce Empire Builders free ecommerce masterclass today. You’ll find out how to create a full-time income online. Tagged : / / / /

Generate $300 a Day With a Five-Page Dropshipping Funnel

Empire builders, are you ready to take your ecommerce business to the next level? Today, I’m going to let you on all the best-kept secrets of building profitable dropshipping funnels. Through our Business in a Box program, I recently created a five-page dropshipping funnel that went from $0 to $100 in sales on its very first day. Within five days, this same funnel was generating over $300 in sales each day. Read on to learn how you can create your own profitable dropshipping funnel in 2020. 

5 Steps to Creating a Profitable Dropshipping Store 

You’ve seen others find success in the ecommerce industry, and you want to experience that same type of success for yourself. By following the five steps below, you will be well on your way to generating over $300 a day with your own dropshipping funnel in 2020.

1. Find a Passion Niche 

The first step in creating a profitable dropshipping store in 2020 is to select a passion niche. People put money into their passions, so you need to find a niche that many people have already been doing and will continue to do. If you’re having trouble coming up with an idea, head on over to Wikipedia and search hobbies. This search will generate a list of thousands of hobbies that people have historically enjoyed. 

I recommend choosing a hobby that you enjoy, as well. By no means do you have to choose a hobby that you are passionate about yourself. However, building and growing your business will be a lot more enjoyable if you enjoy the niche you’re going into.  

2. Create an Irresistible Offer

After choosing a niche for your dropshipping store, it’s time to come up with an irresistible offer. Your offer is actually the most important part of your entire business. Your offer has to be compelling and enticing. Customers need a reason to buy from you instead of from Amazon or Walmart. The offer will always be the most crucial piece of the pie when it comes to creating a profitable dropshipping store. 

To make an enticing offer, I like to pair one physical product with two digital products. This strategy is a way to set yourself apart from the competition. Without implementing this strategy, you’re just competing on price. Competing on price is simply just a race to the bottom. You have to give your customer something enticing other than just a product available at the lowest price possible. 

3.  Build Out Your Five-Page Dropshipping Funnel 

After coming up with an irresistible offer, it’s time to build out your funnel. At Ecommerce Empire Builders, we build all of our dropshipping funnels through the ClickFunnels software. We have found great success for ourselves and our clients with this platform and recommend that you use it, as well. 

On ClickFunnels, there are a ton of different funnel option templates to choose from or build from scratch. On the funnel that generated over $300 a day in just five days, we used a simple five-page dropshipping funnel

First Page — Front End Offer 

screen grab of explaining why collecting emails is an essential part of the five-page dropshipping funnel

The first page of your funnel is where your front end offer is displayed. Your front end offer is what you focus your ads on. This is also the page where you collect emails of the customers to build your email list. This step is crucial for capitalizing on your leads.

Second Page — Order Bump 

The second page of the funnel is an order bump option. This is where you present the customer with the opportunity to buy more of the front end offer. 

Third Page — Upsell Offer #1 

The third page of the funnel is where you present your first upsell offer. This is where you offer customers the opportunity to buy a premium product related to your front end offer. 

Fourth Page -Upsell Offer #2 

The fourth page of the funnel is exactly the same as the third page of the funnel. You are simply offering another product as an upsell offer that is somehow related to the front end offer. 

Fifth Page — Subscription Offer 

The fifth page of the funnel is where you try to entice customers to opt-in to a subscription service that relates to the front end offer. 

Everyone in the ecommerce industry needs to be offering these order bumps and upsell offers on their funnels. They are easy ways to increase the average cart values of your customers. You are doing yourself and your business a disservice when you neglect this aspect of your funnel. 

4. Drive Traffic to the Funnel

baking hobbyist looking at ads on her phone

After your funnel is built out, you need to start driving traffic to your funnel. Everything up until now has been the “easy” part of creating a profitable dropshipping store. Driving traffic to your funnel will be where the real challenges come into play. 

Running Facebook ads is the simplest way to go when trying to drive traffic to your store, but you can use Instagram influencers, too (and I show you how to do it here). You will need to do tons of market research to get this element of the funnel just right. We typically like to spend between $20 to $30 a day on our initial Facebook ads. With these initial ads, we try to run three different ad sets for seven days. It would be best if you had a variation in your ads — variety will ultimately attract customers. Success won’t happen overnight, so be patient with running your ads. 

5. Interpret Funnel Data 

As you’re running your first ad set for those initial seven days, collect as much data as possible. Take note of your average cart value and opt-in rates. You can then use this data to make micro tweaks in your funnel to optimize it to its full potential. Continually collecting and interpreting your funnel data will enable you to make the right tweaks to make your five-page dropshipping funnel as profitable as possible. 

Consult With the Pros

screen grab of a case study's revenue over time

I’ve dropped a lot of knowledge on you today, and I hope you can use some of it as you strive to build your own profitable dropshipping funnel in 2020. If you want some more guidance in your funnel building process, feel free to reach out to our team. At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now.  Tagged : / / / /

How to Automate Order Fulfillment in Clickfunnels and AliExpress

You may already be making money through Clickfunnels sales funnels. But you want to automate the order fulfillment process. If you’re already branding and sourcing your own products and looking to easily fulfill your orders through Clickfunnels and AliExpress, there are a few solutions that can help get the job done right. Keep reading to learn how to automate order fulfillment.

Use Dropton to Automate Order Fulfillment

Recently, Dropton released easy-to-use software that can help with order fulfillment. The great thing about Dropton is that it can serve as your order hub with plenty of features. A couple of one-click functions you can handle with Dropton include:

  • Performing all tracking
  • Transferring orders from Clickfunnels to Dropton

Ultimately, the Dropton software can help you avoid a lot of the pains of order fulfillment. While we may have recommended a different kind of software to use for order fulfillment in the past, other software with similar functions tend to take a commission off of sales. Dropton doesn’t. That alone makes Dropton a good option as you’re deciding how to automate Clickfunnels.

Keep in mind that not everything done in Dropton is automated. You will need to perform some manual tasks. But they mainly entail clicking a button to fulfill orders, followed by clicking another button to send tracking information. All of this should take no longer than five minutes.

Hire an Experienced VA Through FreeUp for Some Assistance

If you want to further automate the order fulfillment process with Clickfunnels and AliExpress, you can do so by hiring a virtual assistant, or a VA. With the help of a VA, you can have some tasks outsourced so that you can focus on more important matters. 

FreeUp is a great source for a reliable VA. It has pre-vetted Ecommerce freelancers who are familiar with order fulfillment and who can give you the help you need at a price you can afford. Simply let FreeUp know what skills you’re looking for. The site will return results featuring individuals who are pre-vetted to ensure they have the expertise they claim.

Why FreeUp?

screengrab of FreeUp

Compare this to, say, Fiverr or Upwork, where anyone can claim to have a level of expertise and experience without the credentials to back them up. You’re likely to find plenty of professionals with experience in dropshipping on FreeUp.

Working with a VA can be a simple process. For example, you can have Clickfunnels export a Google Sheet with your orders and have your VA manage all the orders. You can also have the VA send that sheet as a bulk CSV file to your company’s supplier to handle all orders.

With a VA behind you to automate your order fulfillment process, you can spend more time on growing your dropshipping business. That includes more creative tasks such as focusing on the sales funnel, increasing conversions, and creating offers. These tasks are more important than worrying about order fulfillment.

However, you may not need to hire a VA. You may be able to work with someone else or spend the minimal amount of time needed to manage fulfillment through Clickfunnels on your own. Regardless, it’s always a good idea to have a VA in mind as a possible resource if things get too hectic for you to manage by yourself. With the right VA, you can help make sure all order fulfillment takes place consistently without worrying about other aspects of your business going overlooked.

Pro Tip:

Before you hire help, get used to performing some of these tasks on your own so that you know what the process entails.

Warning: Avoid Using Clickfunnels for Shopify Integration

screengrab of AppTrends

Do you rely on Shopify for order management, even if you don’t sell through Shopify? If so, then it’s best to stay away from Clickfunnels’s Shopify integration. We have experienced many issues with Clickfunnels when it came to using it in conjunction with Shopify order fulfillment. (But that may change with future updates to the Clickfunnels platform.)

Instead, we recommend using AppTrends so you can use Shopify for backend order management. Using AppTrends, you can connect Clickfunnels to your Shopify store. It works much more dependably than Clickfunnels’s current native integration. Once you use AppTrends to connect Clickfunnels and Shopify, you can then take advantage of all the Shopify apps available. If you want to, you can further automate the process with the help of a personal VA.

Use ShipStation for Sourcing Your Product

warehouses and inventory centers connecting with dropshippers for seamless order fulfillment

If you want to begin sourcing your product into your own fulfillment houses or have your current manufacturer dropship for you, we recommend using ShipStation. This platform can help manage email delivery and other tasks that something like Dropton would handle.

Now, it’s important to remember that your supplier or manufacturer might use entirely different platforms than ShipStation. They may not want to have to learn how to use this platform. For example, if your supplier relies on Shopify, you may have to accommodate this. However,  ShipStation can be ideal if you’re looking for additional ways to automate your processes or looking for new suppliers.

If you try out these platforms and steps, you can more effectively automate order fulfillment in Clickfunnels and AliExpress. By automating things as much as possible, you’ll be able to focus on what really matters when growing your business. Even better, you avoid some of the headache that you might otherwise experience with order management.

Consult With the Pros

Want to learn more about how to build your dropshipping business and make a full-time income online? Check out our exclusive free Ecommerce masterclass. In this webinar, we’ll teach you how to make money by selling products that you never need to see, touch, or pay for at any point. Tagged : / / / /

Clickfunnels or Shopify: Should You Build a Sales Funnel or a Store in 2020?

If you own a dropshipping business, every detail matters. You may be wondering whether it’s best to use Clickfunnels or Shopify. In other words, you’re contemplating whether to build a sales funnel or build a whole store. You might even be tempted to try both. But don’t overcomplicate your ecommerce empire — I recommend the sales funnel. Let’s discuss why.

Don’t Build an Online Store with Too Many Options

What’s one of the problems with relying on stores like Shopify alone? It’s difficult to make a profit on cold traffic from basic ad campaigns. For example, you might be selling a pet product and lure people to your store with ads. When people get onto your landing page, they’re likely to encounter multiple sizing and color options for the product. The problem with offering too many options without any instructive advice on what to get is that the customer may have too many questions. Remember, confused customers never buy.

screen grab of a confusing online store with too many shopping options

Take our pet product example again. It could be a chew toy that’s available in small or large sizes, but the customer may consider one size to be too inconvenient to carry with them to the dog park. At the same time, the other is possibly too small for larger dogs. Giving customers too much of a headache around the buying decision can lead them to simply turn away from your store

As the owner of a Shopify store, you may see this activity in the form of plenty of “at the cart” statuses that end right there. We’ll discuss this more later.

Another potential issue is that prospects may see too many suggested products that don’t seem relevant to the product they’re currently viewing. That confusion alone can lead to mistrust — and, again, they’ll leave your store without making a purchase. 

The key is narrowing down your focus on specific products and mastering that category. Whether you prefer Clickfunnels or Shopify, focus is essential.

What Should You Do Instead? Choose a Single Profitable Niche

A big mistake that many Shopify store owners make is adding too many products to their store. Then the store doesn’t seem to have a clear focus and merely exists to generate sales for random products. It’s best to spend your energy on a particular niche. Start learning the ins and outs of it, and focus on creating offers that fit within that niche. You can even focus on selling just a single product for your whole business (which I dive into here).

Shopping Carts Can Let Customers Leave Your Store

frustrated customer who is shopping at a poorly designed online store

As we mentioned, a general store with products offering too many options could lead many people to add products to their cart. But the process of actually making a purchase could also be too daunting.

For instance, customers might have to choose specific options for a product before even adding it to their cart. That’s a barrier. Even once they finally click that button and move on to the next screen, they land on the cart page. Many people don’t like cart pages, and that means they reduce the odds of people making a purchase through cold traffic. 

At the cart page, the customer may begin to experience what’s known as buyer’s remorse. In the process, they may regret their decision when faced with the total cost. Maybe they’ll remove multiple items from the cart. Maybe they’ll decide to leave altogether. This reason alone is why the average Shopify store has a conversion rate of under two percent. When you’re choosing between Clickfunnels or Shopify, Shopify is a little underwhelming for sellers and overwhelming for buyers.

Even if the customer gets past the cart page, they’re then faced with a third page to complete the checkout process. Checking out also involves entering shipping and billing information, resulting in more unnecessary clicks that draw out the buying process. By that point, there is a myriad of holes in the funnel that makes it clear why so many people leave the store without buying.

While Shopify can still help you earn the profits you want, the key is selling smart. Keep in mind that many people who visit your store are just visiting you for the first time. They don’t know if they can trust the merchant or their products at this point, which can give them some doubts that lead them to the door without spending a dollar.

Why You Need an Effective Sales Funnel in Place

For cold traffic, you should always have a sales funnel that helps improve conversion with a proven process. Clickfunnels can help.

What first happens with a sales funnel for cold traffic is this:

When a person clicks on your ad, he or she will be redirected to what you may refer to as a squeeze page. This is also called a landing page or a sales page. The point of these pages is to highlight one particular product and show why your product is worth buying. You may include benefits, features, testimonials, reviews, and other information that convinces the customer that the product is right for them before simply leading them to your store.

After the customer has had a chance to review the page and the product it’s advertising, you can ask them to simply provide their email address to begin buying the product. At this point, in lieu of a traditional checkout page, you would lead the customer to an order form that’s simple and to the point. Without all the complexities of a general Shopify cart and that opportunity to experience buyer’s remorse, the customer will be more engaged and be more likely to make a purchase.

An effective sales page boosts the perceived value of your product among your audience. You’ll have a much better chance of increasing sales for that product. 

Our “1, 2, 4, 6, 8” Philosophy

screen grab of an order form to highlight the choice between Clickfunnels or Shopify

There’s even a great strategy to increase sales for a product in the sales funnel through your order form/ It’s what we call the “1, 2, 4, 6, 8.” This entails listing various quantities of the product in a dropdown going from one to eight by an increment of two, which highlights how much they can save if they order multiple quantities of a product at once. Showing a person how to get the best value is more likely to get them to buy more of your product in a single sale. In turn, this can give you more money to spend on ads for that product and expand your reach through reinvestment in your business.

You can further boost sales by leading customers to an upsell page after the initial purchase with a discount. This can encourage people to buy even more with the understanding that they’ll continue to save. If you can show the value of your products and the purchase, you can include as many upsells as you want without worrying about the customer simply leaving — we recommend using around three to four, but feel free to experiment.

Using Both Clickfunnels and Shopify

In the end, it’s best to have a Clickfunnels sales funnel at the front end of the sales process. By using a sales funnel, you can build a list of nonbuyers and prospective customers. Then, you can sell them premium versions of your products. At the same time, you could have a simple niche-specific Shopify store that you use to sell a premium-priced product to existing customers or ones who are more likely to buy. This is generally a better strategy than relying on sales through cold traffic.

Take all of these aspects into consideration when choosing between Clickfunnels or Shopify.

Consult With the Pros 

At Ecommerce Empire Builders, we can help you determine which steps you need to take to maximize sales and ROI. To learn more about how to build your dropshipping business with ease, reserve your seat at our free Ecommerce masterclass. You’ll find out how to earn a full-time income online without the need to build a website or even touch the products you’ll be selling. Also, keep your sales strategies sharp by watching our videos on YouTube. Tagged : / / / /

How to Set Up a Profitable One Product Dropshipping Store

Empire builders, have you been in the ecommerce industry for a while now without making any serious traction? Well, I am about the let you in on a little secret. The reason you’re not making the sales you want to be is that you’re overcomplicating the process. The most profitable ecommerce businesses are simple products or ideas framed as incredible offers. Check out how you can take your own ecommerce endeavors to the next level by setting up a simple one product dropshipping store with ClickFunnels. It’s time to take a chance on yourself. You won’t be disappointed!

Benefits of a Simple Two-Step Order Form for Your One Product Dropshipping Store

So many aspiring ecommerce entrepreneurs fail because they try to overcomplicate the selling process. The number one rule in marketing is: a confused mind never buys. You have to create a simple and straightforward offer for your customer. 

The easiest way to create a simple offer is through a one product dropshipping store with ClickFunnels. This type of funnel allows you to generate the most revenue for your business while providing your customer with the best experience possible. 

I like to keep business simple, and ClickFunnels allows me to do just that. ClickFunnels gives me access to all the software I need to create and run a successful ecommerce store. In my YouTube video’s description, I set up a link to a sample template so you can see what ClickFunnels is all about. The template provided is a simple two-step order form funnel. With ClickFunnels, there are a ton of different funnel options you can go with. Personally, I prefer the two-step order form, and I encourage everyone, especially beginners, to go with the two-step order form option, too.   

Setting Up Your Two-Step Order Form Funnel 

screen grab of an order form on ClickFunnels

When I think about creating a new one product dropshipping store, I like to think of it as one offer rather than one product. The offer you come up with has to be unique. You have to give customers a reason to buy from you rather than from Amazon or Walmart.

Setting up your two-step funnel with ClickFunnels is relatively simple. You really only need two things to create a profitable order form. The first is a nice image of the product. You need to showcase your product and give your customer a reason to want it. Therefore, only a premium image with suffice. 

The second element you need to focus on when setting up your funnel is speaking to the customer. You have to highlight how the product you’re offering with benefit the customer in one way or another. Every product can solve a problem. You must showcase what problem your product will solve. It’s very simple: highlight the key benefit of the product. This will have customers seeing your offer as something with high perceived value.   

Why You Need to Use ClickFunnels

screen grab of the last steps for creating product offers on ClickFunnels

Funnels are designed to make you as much money as possible with your offer. If you like money, you need to be using ClickFunnels. Using ClickFunnels lets you create your business in a way that is as simple as possible.

Two-Step Order Form Breakdown

This is the breakdown of a two-step order form funnel. First, a customer lands on your funnel from a Facebook ad, Instagram ads (which I break down here), or other means of advertisement. They are then asked to enter their email address and shipping information the moment they enter your funnel to claim their offer. They then claim the offer and select the product quantity they desire. You can then present an upsell offer. Think of it as a toss-in item to bump up your total revenue. The customer either accepts or declines the upsell offer, and they are then taken to the order confirmation page. That’s it — that’s the whole process with a two-step order form funnel. 

The two-step order form funnel is simple in a way that presents customers with an offer with no confusion. There are no pages or products to get sidetracked by. Customers are given a straightforward offer with no way to get lost or confused. Your goal is to present one product as an irresistible offer. The offer is framed in a straightforward way that lets the customer know how they will benefit from taking the leap and purchasing your product. A confused mind never buys, so you have to present a simple offer to your customers if you want to be successful in ecommerce. 

Conversion Rates on ClickFunnels

happy customers looking at a persuasive product offer online

ClickFunnels convert at a rate of 10-15%. Shopify stores only convert at a rate of 1.3%. This discrepancy occurs because Shopify stores overcomplicate the selling process. With Shopify, customers are not presented with a straightforward offer. They look at all the products the store has to offer, get overwhelmed with all the choices, and end up just leaving the store altogether. This is no way to run a business. You simply can’t get the same results with Shopify as you can with ClickFunnels. 

Ultimately, you can sell whatever product or services you want in a funnel. The options are truly endless. ClickFunnels provides you a simple process that allows your store to be up and running quickly. It provides you access to premium software that will enable you to easily make a clean looking sales funnel on both desktop and mobile. ClickFunnels keeps it simple like no other selling platform out there can. If you want to make more money in ecommerce, you need to set up your own simple two-step order form with ClickFunnels today. 

Consult With the Pros 

Don’t overcomplicate your ecommerce journey. Keep it simple and create your own two-step order form funnel with ClickFunnels. If you have more questions about creating your own profitable two-step order form, feel free to reach out and consult with our team today. At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. For more insider tips and information, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now.  Tagged : / / / /

How to Start Dropshipping With $0

Empire builders, are you ready to transform your life through the power of dropshipping? Anyone can become a dropshipper, but only the ones ready and willing to put in the work will prove to be successful in the end. You’re ready to start your new business today, but can you start a profitable dropshipping business with $0? Read on to learn how you can create your own successful ecommerce business through the most low-cost measures possible. 

Is It Possible to Create a Dropshipping Business With a $0 Budget?

Is it really possible to start dropshipping with $0? The simple answer is yes. It is feasible to start a brand-new dropshipping business with no money. However, your success depends on a number of factors. One of these factors is your previous experience. If you already have experience in business, marketing, or the dropshipping industry, then creating a profitable ecommerce business from nothing is a much more doable feat. 

However, it’s not logical to believe that you will draw riches from thin air. 

While some individuals are able to build profitable dropshipping businesses without investing any money, I recommend having an investment budget of $250 to start your dropshipping business. If you’re doing something you’ve never done, then you’re going to have to put a bit of risk into it. For starting a new dropshipping business, this risk is given through your time and money. 

There is some risk to dropshipping. However, if you want to start your own business, dropshipping is one of the lowest cost and lowest risk endeavors to get started with. 

I have seen so many people invest their life savings into business inventory that they are never able to sell. This is common with Amazon sellers. They invest in a large amount of inventory at the start of their business, and then can’t sell it. They end up having to sit on all their unsold inventory, and their investment wastes away. 

That’s the great thing about dropshipping. It requires a low startup cost, and there is no inventory to deal with. Overall, I have found that the sweet spot for investing in a new dropshipping business falls between the $0 to $250 range. If you’re willing to invest a little cash, you will find success within the industry — especially if you follow the tips I’m about to share.

What Do You Need? 

man setting up the website for his dropshipping business

So, what do you need to start your brand-new dropshipping business with $0 or $250? Many people try to over complicate the process. But when it comes down to it, dropshipping is a very straight forward process, especially if you choose the right niche. There are only two things you need to create a profitable ecommerce business. The first is a website, and the second is traffic. 

1. Your Dropshipping Website 

Creating an ecommerce business will require you to have a website. You can purchase a domain and email bundle for about $7 a month. Remember, your domain name doesn’t actually matter. I have seen individuals pay hundreds on a specific domain name. Don’t be one of these people. Your domain name has nothing to do with how profitable your dropshipping business will be. Always choose the cheaper domain and email bundle option.

Along with purchasing a domain and email bundle, you have to choose a platform to sell on. It doesn’t matter if it’s Shopify, WooCommerce, or Clickfunnels, you need to have a website and platform to sell products from. 

Choose Clickfunnels As Your Platform

That being said, all my successful dropshipping endeavors have been created through Clickfunnels. I’m not affiliated with Clickfunnels in any way, but this software has changed my life, and I want you to experience the same type of success. 

I have had tremendous success with Clickfunnels, and I believe it’s the best platform to use for your dropshipping business. Clickfunnels gives you a 14-day free trial. During my free trial, I took a new funnel from $0 to $1000 a day in the first three days. After the free trial, a Clickfunnels account costs $97 a month. However, as my sales show, a Clickfunnels membership can more than pay for itself. Ultimately, your Clickfunnels membership will be the most expensive investment to get your store up and running. However, keep in mind that the cost is worth every penny. 

Clickfunnels vs. Shopify

The Clickfunnels platform allows you to do so much more than Shopify or WooCommerce does. On Shopify, you can kind of piece things together with your store like you can on Clickfunnels, but it’s going to cost you $500 to $600 just in apps to keep your Shopify store running smoothly. 

Don’t get me wrong. I love the Shopify business model. But Shopify does not generate the most profits for dropshippers. Shopify makes tons of money off apps alone, as stores have to purchase at least 10 to 15 apps to get their businesses up and running. Shopify overcomplicates the process, especially for newbies. 

5 Key Clickfunnels Features

With Clickfunnels, you have access to all the features you need for a winning business. Plus, you don’t have to pay for each individual feature like you do on the Shopify platform. 

With a Clickfunnels membership, you automatically get access to the five most important features every profitable dropshipping store has. These features are:

  1. Opt-In Pages
  2. Order Forms
  3. One Time Offers (OTOs)
  4. One-Click Subscriptions
  5. Automated Emails

Opt-in pages give you access to email addresses from the start. OTOs provide you the option of creating one-click upsells. Shopify charges for this feature and takes a portion of the money you make. With Clickfunnels, this is just a built-in option that comes with every membership. 

With Clickfunnels, you get access to all the necessary features right out of the gate. Ultimately, you can make three to four times more money through a funnel than through a Shopify store. As a marketer, that’s all that really matters.   

2. Traffic Generation

roadmap of an effective traffic generation strategy

After creating your website, the next step in your dropshipping endeavor is driving traffic to your store. Building the store was the easy part. Marketing is where the real challenges come into play. After your business is built, advertising is where the majority of your money will go. Advertising is expensive, but it’s an essential investment. Advertising is how you get your product into the hands of customers. 

Now there is a difference between advertising and profitable advertising. There is a great deal of research that goes into profitable advertising. Not many people are willing to put in the work it takes to research and understand how the marketing platform works. 

Research is hard. It takes time and effort. 

When it comes down to it, there is no magic pill. 

If you want to make money, you have to put time and effort into your marketing strategy. The willingness to research is what separates profitable dropshippers from everyone else in the industry. Building your funnel was the easy part. Driving traffic will prove to be the most challenging. 

Consult With the Pros 

Are you ready to start your own dropshipping business today? At Ecommerce Empire Builders, we can build, launch, and scale your very own profitable ecommerce business. Check out our website today to sign up for access to an exclusive free webinar on creating your own profitable ecommerce funnel. You can also check out our YouTube channel for free resources as you work to create your own profitable dropshipping business.  Tagged : / / / /