There may seem like plenty of opportunities to make money online today, from opening an ecommerce store to affiliate marketing. However, if you’re a beginner looking for one of the best ways to make money online on a tight budget, we’ve found one proven way to build your business, regardless of your starting budget. Here we’ll go over our proven strategy that can get you on your way to earning a full-time income online.
Find Your Niche
Many people just starting to make money online make the mistake of looking for winning products that are merely the most popular. Even if you believe that finding the right product is the key, you’ll wind up trying to figure out who is interested in that product. Ultimately, you need to focus on the people you’re selling to and their niche. Based on this niche, you can determine which products those people are buying. At the same time, you can figure out how to differentiate yourself from the myriad competitors out there selling to the same niche.
When searching for a niche, look for certain hobbies that people love. Ideally, you should pick a hobby that you also personally enjoy, which can help you put yourself in your customers’ shoes as you sell to them. There are hundreds of hobbies and passions out there to choose from, but try to avoid spending too much time finding one.
Factors to Look for in a Winning Niche
As you choose your niche, there are certain factors to consider that will help you make the right choice. As you select your niche, make sure that:
1. It’s Evergreen
If you want to experience long-term success with your niche, you need to find a niche that’s not going to go away. This is why you should focus on an evergreen niche such as passions or hobbies.
2. There Isn’t Too Much Brand Loyalty
In addition to being evergreen, your target niche shouldn’t be too competitive to the point where it’s too hard to get ahead. There will always be competition, regardless of the niche you choose. But try not to go into one where you’ll be competing mainly with established giants like Apple.
3. There’s an Even Mix of Physical and Digital Products
It’s also important to ensure your niche has a balance of physical and digital products. This will enable you to generate multiple revenue streams within your niche so you can make money online.
Finding Example Products Within the Niche
Once you’ve found your niche based on the criteria listed above, you can begin searching for profitable products within that niche.
Browse Amazon for Relevant Products
As an example, golf is a popular niche that can yield success for many people new to ecommerce. When looking for golf products to sell, you can start your search on Amazon. It’s important to keep in mind that you shouldn’t start immediately selling on Amazon, seeing as this platform is out for itself and can essentially “steal” business from you if you rely on it from the start. Amazon is great for supplemental income streams, but you’ll only be helping Amazon grow if you make it your primary ecommerce platform.
What you’re looking for on Amazon are example products to give you some ideas. For example, when searching for “beginner golf,” a mix of physical and digital products shows up. You’ll see a selection of books—including Kindle eBooks—along with golf clubs and golfing aids. All of these indicate that you’ve found a great niche capable of giving you ample income from several sources.
Search for Products to Sell on AliExpress and ThePLRStore.com
Now that you know what kinds of possibilities there are within your niche, you can begin looking for products to actually sell. For physical products, you’ll want to look for a dropshipping supplier on AliExpress. For digital products, you can visit ThePLRStore.com.
Determine What Sets Your Products Apart From Competitors’ Offerings
As you search for products, it’s also crucial to figure out what differentiates your products and business from competitors’. The fact is that we live in a time when it’s easy for people to find the products they want nearly anywhere online, including Amazon. You need to figure out how to get people to buy from you specifically over competing brands.
You can differentiate yourself and your offerings by showing how your products:
- Save money
- Save time
- Simply have a unique appeal
Crafting Your Offer to Make Money Online
With your products and differentiating factors determined, you can begin developing a compelling offer. For instance, suppose you find a selection of golfing eBooks and golfing aids. You don’t want to sell them separately in hopes of earning income through both. Instead, create a package of both physical and digital products that’s unique and appealing to your audience.
The key to being successful as an online business, above all else, is to offer value to your audience that they won’t find elsewhere. Offering a combination of helpful physical and digital products is instrumental in conveying the value you bring.
The plain truth is that if you try to take shortcuts to make money, it’s unlikely that it will work.
Using AliExpress and ThePLRStore.com
Generally, AliExpress is one of the best places to look for a good supplier for your physical products. When searching for “beginner golf” products, you’ll find a large selection in this niche alone. However, as you look for products to offer, the best policy is to look for products that your audience is already buying.
You’re likely to find many great products that people are buying on Amazon and that they can find for even less through AliExpress. When it comes to developing an offer that gets people to buy your products specifically, this is where ThePLRStore.com comes in handy. At ThePLRStore.com, you’ll find a wide selection of information products, including eBooks, guides, worksheets, and more. PLR stands for “private label rights,” which means that when you purchase eBooks or other materials through ThePLRStore.com, you can rebrand them to be your own and represent your business.
On ThePLRStore.com, we found a golf guide package containing a whole list of articles that cover a wide range of topics. You can rebrand these articles to be yours. Then either sell them or give them away for free when you sell your physical products. If you’re wondering why you can’t simply sell digital products, the fact is that they’re often difficult to sell on the front end. On the other hand, if you package them with physical products, you can easily make a killing with these products.
Setting Up the Sales Funnel
After selecting your products and creating offers with uniquely appealing bundles, you can begin implementing them in your ecommerce business by developing a funnel. There are several core components of a winning funnel that will help you maximize conversions.
The Squeeze Page
Don’t just simply driving traffic from an ad to your Shopify store or another ecommerce store. You should bring people to what’s called a squeeze page. This page is the first step in the funnel that will convert traffic into customers. These pages ask for items like the person’s name, email, phone number, and other relevant information to lead to an instant purchase.
The squeeze page will then detail the specific offer you want to provide, including the different products and their features. This is also the page where you should detail the specific benefits of turning to you over competitors, whether you’re saving people time or money or solving another pain point.
If your squeeze page is effective, you’ll be able to save a lot of clicks. You’ll also convert people earlier in the buying process than you would with a bare-bones ecommerce store.
OTO Pages
One-time-offer (OTO) pages are pages intended to offer upsells once a customer has made an initial purchase. Keep in mind that both squeeze pages and OTO pages are for one-click sales. There are no shopping carts involved in an effective funnel. You can include as many upsells as you want to maximize your average cart value (ACV). But try not to annoy your audience, and ensure each upsell adds value to customers’ purchases. One or two great upsells can be the key to maximizing sales.
One of the best ways to find out which products are best to offer on OTO pages is to look at Amazon for items that are “Frequently Bought Together.”
Find Your Niche and Build a Winning Sales Funnel to Make Money Online
If you’re working with a minimal budget and want to make money online anywhere in the world, this strategy can help you achieve your goals. You just need to:
- Find your niche.
- Locate the right products within that niche.
- Build an effective funnel with a series of enticing offers and bundles.
Then you’ll be able to increase your revenue on a long-term basis.
For more details about how to build a full-time income online regardless of your starting budget, attend our free ecommerce masterclass. Then watch more videos about how to implement winning sales strategies on my YouTube channel. You’ll learn how you can harness the power of funnels to generate more traffic and drastically increase your earnings.