Make $100 Every Day Selling eBooks Online

Empire builders, if you’re looking for a way to increase your margins or even if you’re just starting off in eCommerce, get started selling eBooks online. You need to know about the endless possibilities that come with digital information products

The major benefit of digital information products is that they only cost a few bucks to create, and you can sell them repeatedly. There are no hard costs with digital products. You can even put together prewritten eBooks in just a couple of hours. Learn how to easily create and sell eBooks so you can start making over $100 a day online.  

Digital Products Have Endless Potential 

If you’ve been around Ecommerce Empire Builders for a while, you know I love bundling digital information products with a physical product when dropshipping. For example, suppose I’m selling a fishing pole. Then I like to pair it with something like a free How to Use Your Fishing Pole eBook. 

This small step sets you apart from competitors while also providing added value to your customers. While pairing digital information products with physical products is a great model, eBooks are also great stand-alone products. 

I know there is some negativity or skepticism around the profitability of digital products. I hear this comment a lot:

“Why would people buy my eBook when they can get the same information from Google for free?” 

It would be for the best if you got this doubt or limiting belief out of your head right now. People tend to perceive eBooks as having more value than information they have to find. People are willing to pay to play.

 The potential for dropshippers selling eBooks online is truly endless. You just have to be ready to do your market research and start making your product. 

Do Your Market Research Before Selling eBooks Online

Screen grab of Peter Pru showing how to use Etsy for digital information product research

I do a ton of market research for my businesses every day. However, my wife is the one who inadvertently led me to Etsy. That’s one of the best sites for collecting market research on digital products. 

My wife bought a fun little murder mystery game from a seller on Etsy. All she had to do was make the payment and then print off the 30 or so pages that the game consisted of right off our printer. In just a matter of minutes, my wife had received her order from someone selling a fun party game as a digital information product. When I saw this, I got inspired to research the multitude of digital products on Etsy.

Overall, Etsy is full of cool digital products from all sorts of niches. From digital download planners that you print out and put in a binder yourself to digital download murder mystery games to digital download baby shower invitations, the digital product content on Etsy is almost endless. 

That is why I suggest going to Etsy to do your market research on hot topics and niches in the digital product space. If you have an idea for a digital product, look it up on Etsy to see if there is any type of demand for it. You can also use Etsy as a source of information when trying to come up with a digital product idea to use in your dropshipping business.  

How Do You Sell Digital Products Online?

Screen grab of Peter Pru showing viewers how to navigate PLR sites

Once you’ve got your idea for your digital information product, it’s time to put your product creation into motion. The first step is to go to a PLR Website. I like to use theplrstore.com, idplrstore.com, or plr.me

However, there are a ton of PLR websites out there. PLR stands for Private Labor Rights. When you buy prewritten articles or a prewritten eBook from a PLR site, it is now an asset to your business. You can sell it, give it away for free, or bundle it with a physical product. The great thing is that you can buy these PLR products for $5 to $10. You can then sell them as many times as you want. 

How to Manage the Book-Making Process

The only downside to selling eBooks online is that when you buy a PLR product, you generally receive 50 pages or a few articles of boring white pages. In order to attract customers, you will need to edit the material. You’ll also need to repackage it as a more aesthetically pleasing eBook. Don’t worry. It’s not as hard as you think. 

Check out our YouTube video How To Edit & Brand PLR Products to learn how to make your eBooks or digital products stand out and have a higher perceived value among customers.

If you’re not into designing your digital products, or you simply don’t have the time, you don’t have to miss out. You can hire the Ecommerce Empire Builders team to do all of your Information Product Creation for you. 

Regardless of how you decide to create your digital products, once they’re done, they have the potential to help your margin drastically. This added income will give you more money to spend on advertisements. In turn, this will help you reach more customers and help your business reach new heights. Integrating digital products and eBooks into your dropshipping business is a must.

Consult With the Pros As You Start Selling eBooks Online

Couple browsing through digital information products together

If you want to start making an extra $100 a day, copy and pasting eBooks is the way to go. One of my students used a bundle of three eBooks as an upsell in his funnel. He offered the bundle for $15 and had an incredible 30% conversion rate. If you want to see these types of results, it’s time to get started. 

I hope you can use the information discussed today to start putting your own digital information products together and selling eBooks online. If you feel like you need more guidance with creating your digital products, developing your mindset, or growing your eCommerce business, feel free to reach out to us today. 

At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Also, be sure to check our YouTube channel for even more free resources and insights into the dropshipping and sales funnel industries. Remember, your empire starts now! Tagged : / / / /

One Easy Way to Make Money Online as a Broke Beginner Today

There may seem like plenty of opportunities to make money online today, from opening an ecommerce store to affiliate marketing. However, if you’re a beginner looking for one of the best ways to make money online on a tight budget, we’ve found one proven way to build your business, regardless of your starting budget. Here we’ll go over our proven strategy that can get you on your way to earning a full-time income online.

Find Your Niche

Many people just starting to make money online make the mistake of looking for winning products that are merely the most popular. Even if you believe that finding the right product is the key, you’ll wind up trying to figure out who is interested in that product. Ultimately, you need to focus on the people you’re selling to and their niche. Based on this niche, you can determine which products those people are buying. At the same time, you can figure out how to differentiate yourself from the myriad competitors out there selling to the same niche.

When searching for a niche, look for certain hobbies that people love. Ideally, you should pick a hobby that you also personally enjoy, which can help you put yourself in your customers’ shoes as you sell to them. There are hundreds of hobbies and passions out there to choose from, but try to avoid spending too much time finding one.

Factors to Look for in a Winning Niche

As you choose your niche, there are certain factors to consider that will help you make the right choice. As you select your niche, make sure that:

1. It’s Evergreen

If you want to experience long-term success with your niche, you need to find a niche that’s not going to go away. This is why you should focus on an evergreen niche such as passions or hobbies. 

2. There Isn’t Too Much Brand Loyalty

In addition to being evergreen, your target niche shouldn’t be too competitive to the point where it’s too hard to get ahead. There will always be competition, regardless of the niche you choose. But try not to go into one where you’ll be competing mainly with established giants like Apple. 

3. There’s an Even Mix of Physical and Digital Products

It’s also important to ensure your niche has a balance of physical and digital products. This will enable you to generate multiple revenue streams within your niche so you can make money online. 

Finding Example Products Within the Niche

Peter Pru showing how to browse for product ideas on Amazon

Once you’ve found your niche based on the criteria listed above, you can begin searching for profitable products within that niche.

Browse Amazon for Relevant Products

As an example, golf is a popular niche that can yield success for many people new to ecommerce. When looking for golf products to sell, you can start your search on Amazon. It’s important to keep in mind that you shouldn’t start immediately selling on Amazon, seeing as this platform is out for itself and can essentially “steal” business from you if you rely on it from the start. Amazon is great for supplemental income streams, but you’ll only be helping Amazon grow if you make it your primary ecommerce platform.

What you’re looking for on Amazon are example products to give you some ideas. For example, when searching for “beginner golf,” a mix of physical and digital products shows up. You’ll see a selection of books—including Kindle eBooks—along with golf clubs and golfing aids. All of these indicate that you’ve found a great niche capable of giving you ample income from several sources. 

Search for Products to Sell on AliExpress and ThePLRStore.com

Now that you know what kinds of possibilities there are within your niche, you can begin looking for products to actually sell. For physical products, you’ll want to look for a dropshipping supplier on AliExpress. For digital products, you can visit ThePLRStore.com.

Determine What Sets Your Products Apart From Competitors’ Offerings

As you search for products, it’s also crucial to figure out what differentiates your products and business from competitors’. The fact is that we live in a time when it’s easy for people to find the products they want nearly anywhere online, including Amazon. You need to figure out how to get people to buy from you specifically over competing brands.

You can differentiate yourself and your offerings by showing how your products:

  • Save money
  • Save time
  • Simply have a unique appeal

Crafting Your Offer to Make Money Online

Dropshipper thinking about how to optimize his product offer

With your products and differentiating factors determined, you can begin developing a compelling offer. For instance, suppose you find a selection of golfing eBooks and golfing aids. You don’t want to sell them separately in hopes of earning income through both. Instead, create a package of both physical and digital products that’s unique and appealing to your audience. 

The key to being successful as an online business, above all else, is to offer value to your audience that they won’t find elsewhere. Offering a combination of helpful physical and digital products is instrumental in conveying the value you bring.

The plain truth is that if you try to take shortcuts to make money, it’s unlikely that it will work.

Using AliExpress and ThePLRStore.com

Peter Pru discussing how to find upsell ideas

Generally, AliExpress is one of the best places to look for a good supplier for your physical products. When searching for “beginner golf” products, you’ll find a large selection in this niche alone. However, as you look for products to offer, the best policy is to look for products that your audience is already buying.

You’re likely to find many great products that people are buying on Amazon and that they can find for even less through AliExpress. When it comes to developing an offer that gets people to buy your products specifically, this is where ThePLRStore.com comes in handy. At ThePLRStore.com, you’ll find a wide selection of information products, including eBooks, guides, worksheets, and more. PLR stands for “private label rights,” which means that when you purchase eBooks or other materials through ThePLRStore.com, you can rebrand them to be your own and represent your business.

On ThePLRStore.com, we found a golf guide package containing a whole list of articles that cover a wide range of topics. You can rebrand these articles to be yours. Then either sell them or give them away for free when you sell your physical products. If you’re wondering why you can’t simply sell digital products, the fact is that they’re often difficult to sell on the front end. On the other hand, if you package them with physical products, you can easily make a killing with these products.

Setting Up the Sales Funnel

After selecting your products and creating offers with uniquely appealing bundles, you can begin implementing them in your ecommerce business by developing a funnel. There are several core components of a winning funnel that will help you maximize conversions.

The Squeeze Page

Don’t just simply driving traffic from an ad to your Shopify store or another ecommerce store. You should bring people to what’s called a squeeze page. This page is the first step in the funnel that will convert traffic into customers. These pages ask for items like the person’s name, email, phone number, and other relevant information to lead to an instant purchase.

The squeeze page will then detail the specific offer you want to provide, including the different products and their features. This is also the page where you should detail the specific benefits of turning to you over competitors, whether you’re saving people time or money or solving another pain point.

If your squeeze page is effective, you’ll be able to save a lot of clicks. You’ll also convert people earlier in the buying process than you would with a bare-bones ecommerce store. 

OTO Pages

One-time-offer (OTO) pages are pages intended to offer upsells once a customer has made an initial purchase. Keep in mind that both squeeze pages and OTO pages are for one-click sales. There are no shopping carts involved in an effective funnel. You can include as many upsells as you want to maximize your average cart value (ACV). But try not to annoy your audience, and ensure each upsell adds value to customers’ purchases. One or two great upsells can be the key to maximizing sales.

One of the best ways to find out which products are best to offer on OTO pages is to look at Amazon for items that are “Frequently Bought Together.” 

Find Your Niche and Build a Winning Sales Funnel to Make Money Online

If you’re working with a minimal budget and want to make money online anywhere in the world, this strategy can help you achieve your goals. You just need to:

  • Find your niche.
  • Locate the right products within that niche.
  • Build an effective funnel with a series of enticing offers and bundles.

Then you’ll be able to increase your revenue on a long-term basis.

For more details about how to build a full-time income online regardless of your starting budget, attend our free ecommerce masterclass. Then watch more videos about how to implement winning sales strategies on my YouTube channel. You’ll learn how you can harness the power of funnels to generate more traffic and drastically increase your earnings.  Tagged : / / / /

Dropshipping Hacks to Drive More Traffic and Sales Overnight

Empire builders, today I’m going to be sharing dropshipping hacks about how to turn a profit with your dropshipping business. This is especially useful if your store is currently underperforming or not delivering the returns you were expecting.

If you’re struggling with this issue, you’re definitely not alone. Pulling profits out of your ecommerce business can be a very tricky operation, especially since you need to continually spend on advertising. Many beginning dropshippers will find that, once all the numbers have been added up, they’re only breaking even. Today I’m going to tell you why that’s not necessarily a bad thing. In fact, you’re ALMOST there. It’s time to break through that stalemate and enjoy some healthy profits with these dropshipping hacks.

Maximizing the Impact of Every Sale

Profitability in dropshipping is all about making the most of your advertising dollars, whether you’re driving that traffic to Shopify, Clickfunnels, a two-step order form, or to a different funnel. You need to make every sale count. Let’s take a look at some of the most effective and reliable ways to get the most out of every conversion.  

Capture Customer Emails

Building your email list is absolutely critical for dropshipping success, especially if you’re struggling with profitability. Every customer email is an asset for your business that goes way beyond that individual sale. You’ll be to reach out to that person again and again, with promotions, new product launches, discounts, etc. 

Every sale generated by email marketing is essentially pure profit that’s just for you, without having to hand over a chunk for each click. No matter what platform you’re using, make sure you drive traffic to a landing page where you can collect those assets for yourself, along with their billing information, address, etc. Growing your email list is one of the most important factors for sustainable growth and consistent profitability. 

Quantity Break Discounts

Peter Pru explaining quantity breaks in sales funnels

If your current funnel has the structure for quantity break discounts, there’s absolutely no reason not to use them. This very effective technique is to give the customer an irresistible discount for buying multiples of the product. Offering quantity break discounts can boost your profitability like almost nothing else; it’s one of the best dropshipping hacks to implement for an overnight boost in sales. 

Why? 

Because people love getting a bigger and bigger deal. My magic numbers for quantity options to offer the customer are 1, 2, 4, 6, and 8. Those numbers may sound like overkill to you, but this method is absolutely tried and true. I had a student a year ago that was selling premium-priced products using a two-step order form. It wasn’t a product you would expect to sell in multiples, and yet he got phenomenal results from the quantity break discounts. This is literally free money and a very effective strategy for making your business more profitable.  

Order Bumps

You always want to give the customer PLENTY of opportunities to spend money with you. An order bump is just something enticing that the customer can add on to their order. Keep it as simple as possible, but make sure it’s complementary in some way. For example, if you have a customer buying a toothbrush, why not offer them some toothpaste? You can also offer something like expedited shipping or front-of-the-line service. A well-executed order bump campaign will be converting at around 20%. This is an absolutely fantastic way to maximize this sale and help you become more profitable. 

Upsells, Upsells, Upsells

Happy dropshipper earning more profits from using dropshipping hacks

As you dive deeper into how to make the most of each sale, you should absolutely have upsells inside your funnels. That means you offer the customer more hand-picked, relevant products that they might be interested in. You have the consumer’s attention, and you probably paid dearly for that click, so make the most of it.

Your funnel can have as many upsells as you want, but I typically recommend offering three or four options. You don’t want to annoy the customer by putting them through upsell oblivion, but that’s not necessarily something to worry about. Just make sure you’re offering complementary products they might actually like, and that will provide value for them. Here are four reliable upsell dropshipping hacks you can use to be more profitable: 

1. More of the Same

This upsell is basically to give them an even better discount on the same product they’ve just bought, assuming that your margins allow it. This upsell works because they obviously like this product, and it’s what motivated them to click on the ad. Give them a reason to take advantage of the discount (“perfect for gifts,” “perfect for friends and family”). Then you can easily expand your profits on this sale. 

2. Complementary Products

These are, again, product offers that are extremely related to whatever they just bought. If the customer purchased some fishing lures, you can offer a fishing tackle box. The idea is to include something they’re going to need anyway. They might as well buy it from you, right?

3. Digital Products

It’s very hard to sell digital products on their own because it’s not something tangible. It’s hard to convince people of the value of a digital product, and they just tend to convert at a lower rate. But digital products work very well for upsells, especially if they relate directly to the niche this customer is interested in. It can be an eBook bundle, a video course, a PDF, or anything else. The best part is, you only pay someone to create the product once, and then you can sell them over and over again.  

4. Monthly Subscriptions

This is the most important upsell option, BY FAR, and one of the most effective dropshipping hacks to make your business more profitable. Every monthly subscription you sell is money that flows into your business every month without you having to do anything. It’s pure profit! If you can sell this service to 10 percent of your customers, and each subscription is $39.99, it would completely transform your business. That money could help you expand your ad budget, or you can even use it to pay yourself. Pound for pound, monthly subscriptions are one of the most effective ways to make your business profitable. 

The Smart Way to Think About Profitability 

Dropshipper working to improve his funnel for overnight sales increases

If you want to get more profitable, I want to challenge you to change your line of thinking. You can’t depend only on “posting the ad and getting the customer to buy that product.” It’s not surprising that some of you will only break even by following that basic strategy. After all, advertising costs aren’t getting any lower! There’s really only so much you can do at the ad level. But if you’re just breaking even and practically giving products away for free, that’s an excellent start. You’re getting those customers into your funnel, and THAT’S what matters. 

In other words, your profits may not come right at the beginning of the funnel. That’s why you focus on maximizing each sale by upselling digital products, complementary products, and monthly subscriptions. You make bank on quantity discounts and order bumps, not ad clicks. It’s really going to be later on down the funnel, where your margins are much more favorable and you can add in dropshipping hacks, that you can generate those big profits.  

Utilizing Your Most Important Asset: Email Lists

Email marketing remains the most powerful and cost-effective way to sell anything you want online. You should be emailing your customers every day, or at least several times a week. Email them discounts and offers. Email them your Shopify product page. Create order pages for your monthly subscriptions and email them promotions for that. If you’re really lazy, you can even email them affiliate marketing offers that relate to your niche. Like I said earlier, your customer’s email addresses are your most important asset. 

But these email addresses won’t do you any good if you’re not using them! Simply put, these email-generated sales are pure profit. If you find you’re only breaking even after paying for all those clicks, make up the difference by reaching out to your list with relevant, attractive offers. 

My team at Ecommerce Empire Builders is actually putting together an email package right now, which will be for a small group of dropshippers. These are businesses that are already earning at least $5,000 a month and have the budget for a back-end email system. The service will essentially be a 93-email sequence that we build and manage for you. If your business qualifies, email me to learn more! 

Consult With the Pros to Put These Dropshipping Hacks Together

There’s so much more to learn about building a profitable dropshipping business, and it’s important to start your business with a strong foundation. Reserve your seat at our free dropshipping webinar to learn all about maximizing sales and making the numbers work for you. Also, visit my YouTube channel for frequent videos about trends, new strategies, and other insights. Tagged : / / / / /

7 Trending Summer Products to Sell in May and June

Empire Builders, I know that it’s intimidating to browse AliExpress looking for your next winning product, especially if you’re just getting started with your dropshipping business. So I’m sharing seven trending summer products that you could begin selling today, and they’re all perfect for someone that’s new to making money with dropshipping. But I’m not just here to give you these product picks. More importantly, I’m going to tell you WHY these are fantastic products. Like anything else, the process of choosing products is a skill you need to learn and develop over time.

Choosing trending summer products is more of an art than a science. But there are several key factors that can guide you in the right direction. Listen and learn since this will be one of the most important elements for building your empire!    

1. Waterproof Bed or Seat 

Our first winning product is part of the camping and hiking niche, which is going to do extremely well as we head into the summer months. People will be much more interested in outdoor activities, which means they’ll be buying all sorts of accessories. A product like this is great because it has multiple purposes. It’s a waterproof mattress that can also be used as a seat, and it rolls up into a small carrying pouch. This product is portable, comfortable, and perfect for camping or hiking. 

Searching for Quality Products

Screen grab of Peter Pru discussing the outdoor and survivalist niche

The first criteria we can think about while choosing trending summer products is making sure that we hit on the fundamentals of what makes any product desirable. 

  • Does the product save time?
  • Can the product save people money?
  • Does it have a “just gotta have it” appeal because the customer really wants it?  

Ideally, you need at least one of these factors. But if you can find a product that has all three, that’s even better. Those are the products that really blow up. This waterproof camping bed definitely has all three elements since it’s inexpensive, convenient, and will make outdoor adventures more comfortable. 

What else do we like about this product? It has a very good star rating, a sizable amount of reviews, and also over 4,000 orders. That’s exactly what we want to see. If you want to choose some trending summer products, it’s absolutely crucial that you find a GOOD product. That means people like it, and it’s providing value for them. 

The next thing we look for is making sure a good, reputable supplier is offering the product. You can head to the detailed seller ratings page to review where they stand as far as “Item as Described,” “Communication,” and “Shipping Speed.” You want to make sure that all these ratings are above 4.5. In this case, the supplier of the waterproof camping bed passes the test with flying colors. 

2. Portable Hand-Pull Saw

Continuing with the outdoors theme as we head into summer, this small, portable saw can be used to cut down branches and small trees. This product can be used for many purposes, including to clear an area in the woods where the consumer wants to set up a tent. Portable saws are a specialty product that really resonates with people that have a passion for the outdoors. This product can be aimed at campers and hikers. Also, it’s definitely in the survivalist niche, which has been doing extremely well over the last year. So again, we have a useful product in a popular niche from a reputable seller. The saw is also a pretty cool product that looks great in video ads. 

There are some limitations with products like knives and saws, such as how you’re not allowed to promote them with Facebook ads. But this is still a fantastic product for anyone in the survivalist/hiking/camping niche. For example, you can use it as an upsell for another product or offer it to your email list.

3. Waterproof Pouch

As we’re thinking about what people like to do during the summer months, what else comes to mind? They’ll definitely be spending time at beaches, pools, rivers, etc. This is especially true as life gets back to normal and people are eager to hang out with others. Products for everything that has to do with having fun around water will be getting popular right now. Consumers can use this waterproof pouch to store their cellphone, earbuds, wallet, or other small accessories that they want to protect from sand and water. This pouch is useful, convenient, and extremely inexpensive. Another winning product!

4. Waterproof Bag

Our next product is really the same concept as the pouch and can even be considered complementary. That means the same consumer might want to purchase both! Which brings me to a really smart principle to be thinking about: how can you sell a customer the next thing that makes sense for their needs

Someone who’s getting ready to spend time by the water might need the pouch for their smaller valuables, but it’s common sense to also sell them a waterproof bag. They can store towels, an iPad, books, or anything else they want to keep safe. This product has many potential use cases beyond going to the beach, like for rafting and other active water sports. 

Get in the habit of thinking strategically for your business in this way. You don’t have to overcomplicate it — it’s often just about the next logical thing that makes sense for them to buy. Just make sure you pick a niche instead of trying to sell it to everyone. At the end of the day, what’s going to make you successful is connecting the RIGHT products to the RIGHT consumer who wants or needs them. This business is basically about helping other people by solving their problems. Put the customer first, provide value for them, and you won’t fail.

5. USB-Powered LED Crochet Hook

Screen grab of Peter Pru discussing one of the trending summer products

Let’s head indoors, for now, to check out a fantastic product that’s part of the crocheting niche. This particular product is an electric tool that allows crocheting to be much faster than doing it with old-school needles. Hobbies like crochet, knitting, and sewing are all amazing niches with many passionate consumers. These indoor hobbies can be enjoyed all year round, are very popular, and inspire incredible loyalty. 

I also like these niches because they’re associated with both many physical products and many digital info products. A seller in this niche can create all kinds of compelling how-to digital products about different creative projects, which are great for upselling your customers and bumping up your revenue. 

6. Outdoor String Lights 

I’ve just moved to a home with a massive backyard, which means my wife and I are spending a lot of time looking at outdoor decor. We’re definitely not the only ones. Everything that has to do with outdoor decorations has become massively popular over the last year. There’s no end in sight to this trend as we head into summer, which makes it a great niche. But, even as I’m walking around with my wife being a consumer, I still always keep my dropshipper hat on. 

When I came across these outdoor string lights, I immediately wanted to check them out on AliExpress to see what the real prices are. These outdoor string lights are a fantastic product and will be perfect for backyard social gatherings. They also definitely have that “just gotta have it” appeal because they’re attractive, unique, and fairly inexpensive. That’s what you want in trending summer products for your stores.

7. Solar-Powered Lights

We round out our list of trending summer products with this genius product that consumers can attach to their patio furniture or any other elements of their outdoor space. It’s solar-powered, which makes these lights eco-friendly and inherently cool. They also solve an actual problem, which is a dark backyard. 

The best thing about this product? People will definitely want more than one! I always recommend that you offer quantity break discounts for two, four, six, eight, or more units. I recommend this strategy almost regardless of what kind of product you’re selling because consumers really can surprise you with how many units they’ll buy when there’s a discount involved. Needless to say, those multiple sales will really help your margins out. With a product like these solar-powered lights, where the customer is extremely likely to need several, offering quantity break discounts can add up to a substantial amount of income. This is a fantastic product.

Man working on his dropshipping stores in his backyard

You can learn much more about marketing these trending summer products — and how to plug the products into a winning sales funnel — by taking my e-commerce master class today! You can also subscribe to my YouTube channel for frequent tips and insights. Tagged : / / / /

The Easiest Way to Find Dropshipping Products in 2021

Empire builders, you have probably already discovered that knowing how to find dropshipping products can be a real challenge in the ecommerce industry. You can pour hours into market research trying to find those must-have niche products. Through my years in this industry, I have clocked tons of market research hours myself. However, I recently stumbled onto an amazing dropshipping hack. This hack allows you to find million-dollar dropshipping products in just minutes. Read on to discover the easiest way to find dropshipping products in 2021.

Done-for-You Market Research 

Like many in the ecommerce industry, I have spent countless hours conducting market research, finding winning products, and creating compelling offers. Of course, market research is vital in every successful ecommerce business. However, I recently stumbled upon a hack that can cut your market research efforts in half while still providing all the crucial information to find dropshipping products. I discovered this hack in a very unexpected way. I have to give credit to my wife and the TODAY Show of all things for leading me to this very valuable ecommerce information. 

One morning I went to go talk to my wife, and I found her watching the TODAY Show. The show was on their “Shop TODAY” segment. Being in the industry I’m in, the information pouring from the screen grabbed my attention. The host goes over the hottest must-have products of the day. The products the show pushes are marketed as life hack products. With millions of people watching the TODAY Show, they are creating a massive demand for these products. The increased demand for these simple gadgets is a dropshipper’s dream. The TODAY Show is truly providing done-for-you market research to dropshippers for free. Now, you just have to understand how to capitalize on it. 

Creating Amazing Dropshipping Offers 

Peter Pru discussing how the TODAY Show is a resource for product research

The great thing about the TODAY Show is that they also have a “Shop TODAY” website. This means all of the valuable market research they provide is free for you to reference at any time. Just head over to their website, and check out the countless articles they have. Each one of these articles contains valuable information on trending products you can start dropshipping today. From home decor to fashion to beauty products, the TODAY Show is laying out all of the must-have products of today. 

Once you find a product that goes along with your niche, head on over to AliExpress or Alibaba and find the best place to source the product. Both of these websites will have a ton of suppliers offering all of the products you found on the “Shop TODAY” website. I think some of the coolest products with the most potential on the “Shop TODAY” website are the kitchen gadgets. Everyone’s got to eat, so the kitchen niche is always going to have a demand. From cool little freezer trays to mini waffle makers to kitchen organization gadgets, there are just so many kitchen niche products to tap into. Once you have picked out your products and found the supplier that’s right for your dropshipping goals, it’s time to get to start digging a little deeper and putting together that winning offer.

Building a Six-Figure Sales Funnel

Peter Pru discussing how to find matching products for upsells

Now that you’ve found your next winning dropshipping product through the Today’s Show’s done-for-you market research, it’s time for you to do a little work of your own. You need to create a compelling offer with your cool life hack product. This is where your own market research skills come into play. One of the first places I suggest going to is Amazon. Amazon is the king of online shopping. While none of us will ever be able to beat Amazon, we can still create more compelling offers than them. Remember, the secret to dropshipping success is to create an irresistible offer. Anyone can sell a spatula, but not everyone can make a six-figure business out of selling spatulas. 

Once you’re ready to get down to business, head on over to Amazon. Go ahead and run a search on the product you are planning on selling. Once you find it, scroll down until you find the “frequently bought together” section. This information shows you what your target customers are interested in. Then you can bundle products that will attract the biggest number of customers possible. The products you find on Amazon and the “Shop TODAY” website will provide you free ideas for products and upsells pairings. I stumbled upon this new product discovery method in a unique manner. But it has already proven to be a valuable resource. Now that you know where to look, it’s time to get to find dropshipping products and build out your next six-figure sales funnel! 

Consult With the Pros 

While the TODAY Show may have been an unconventional place to discover a list of million-dollar dropshipping products, I’m so glad that I did. This is the easiest way I have ever found to conduct market research and find dropshipping products in all my experience in the ecommerce industry. The TODAY Show is creating a high demand for these products. So there is just so much potential to tap into here. I hope you take this information and use it to create your next great six-figure sales funnel. 

If you feel like you need more guidance with developing your mindset and growing your ecommerce business, then feel free to reach out to us today. At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Also, be sure to check our YouTube channel for even more free resources and insights into the dropshipping and sales funnel industries. Remember, your empire starts now! Tagged : / / / /

Hack Your Sales Funnel and Turn $10 Into $100 With Dropshipping

Empire builders, not only is it possible to turn $10 to $100 with your ecommerce business, but you can do it again and again. Ecommerce and dropshipping are great opportunities to predictably expand your profits, week by week. Learn how to hack your sales funnel for more streamlined — and repeatable — profits.

How It’s Commonly Done 

When it comes to ecommerce and dropshipping, there’s a pattern that most entrepreneurs use in order to sell their product. This usually involves increasing traffic to their website and to a single product through advertising, social media, influencer promotion, and whatever other means suit their product. This is a service that is paid for and therefore cuts into profit margins. 

Take a company that sells their merchandise for $20. Increasing traffic to their website, and therefore getting a consumer to look at their product, will generally cost around $10. Now, this initially seems like a great deal. They just made $10. 

However, this isn’t looking at the bigger picture. The initial potential for revenue is $20. This is immediately halved due to the cost of advertisements and increasing traffic. Then, you also have to take into account the cost of the product, as this is an example involved with dropshipping a physical product. 

Even if the product and shipping costs only come to $5, the company is left with a net of $5. That’s not exactly a number that inspires, and this is what scares people always from starting their empire. There’s an easier way to make a profit right away and create a successful dropshipping business. 

A Better Way: Hack Your Sales Funnel

Screen grab of Peter Pru explaining how upselling can change net profits

The key is controlling the narrative and how much you’re able to make. Let’s look at this another way, but with the exact same initial setup. You start with a product that has a potential revenue of $20, and the cost of advertising is still $10. This is where I want to mix things up and introduce something new. 

We don’t want to just leave things as they currently stand, with the potential to make $5. We want to grow this potential. 

To do that, I’m going to add a simple one-click upsell — nothing too complicated or technical. If you want to dive into the meat of why this works, I’ve extensively covered the topic before. If you want to learn how I took a brand-new business and turned $0 to $1000 a day in only three days, click here

 How to Add an Upsell to Your Sales Funnel

For our purposes now, just view the upsell as an opportunity for your business to make more money without spending more on additional advertising. It basically allows a customer to buy more of your product and to do so easily. This is important for any business, no matter what you’re selling or in what format. 

Your first sale is likely not going to amount to much of a profit. In fact, even the previous example is optimistic. Breaking even is a pretty good goal when you’re first starting out. So, if you offer a $40 upsell, then your revenue just jumped up to $60. After subtracting $10 for advertising and maybe $20 for the cost of goods, your net is now $30. That’s a lot better than $5. 

While not every customer is going to purchase your upsell, you’re allowing yourself the opportunity to make more money per sale, and some consumers will decide to go for it. The best part is, the potential doesn’t stop there. You can customize this funnel and how things sell to fit your company’s needs. 

You don’t have to just have one upsell. The first sale you make, once a consumer decides to use their money on your product, dictates the rest of your profits. Once you learn this, it’s almost like magic. 

Subscription-Based Sales Funnels

Screen grab of Peter Pru discussing the value of subscription offers

That first sale you make — our $20 example — is going to be the hardest. It’s also going to be the most important, as all the pieces start from that sale and are put together to maximize your profits. The amount you’re going to make all stems from what you do behind the scenes. 

In this subscription-based sales funnel method, things start in the same way. You have your traffic coming into your store for your front-end product. However, this time visualize an order form, which is where someone buys something from your store. Your $20 product will be on this order form. Then, you’re going to want to implement the following hacks to increase the amount of product a single customer will buy from you, or your average cart value:

Step One to Hack Your Sales Funnel: Encourage Bigger Buys

My first suggestion is to add quantity discounts. If a consumer buys 4, or 6 of your products, they should get a discount. You might be questioning if anyone would actually buy multiples, but studies show they do. People love a good deal. Take advantage of this and offer a better discount as the quantity goes up. It’s going to make you more money by increasing the likelihood that more of your product will sell to a single customer. 

Step Two to Hack Your Sales Funnel: Create Order Bumps

Next, consider adding something called an order bump right under your front-end product. This is basically a no-brainer you offer a customer to buy alongside your product. Your local grocery store already does this by enticing you with little treats as they’re ringing up your groceries. Think about how often you take advantage of those. 

If you’re a company selling toothbrushes, your order bump would be toothpaste. Why wouldn’t a consumer take advantage? When they do, that’s more money for you. This can help you break even or make a profit from the very start. Then, you can move to other tactics.

To summarize steps one and two: I recommend offering more of what they just bought at a discounted price and then a complementary product. This is any product customers frequently buy alongside your type of primary product, and you can easily figure out what this product might be through Amazon. Make sure you’re giving them a good deal on the product as well. Offering these two upsells should be simple, allowing the customer to either choose yes or no and then move on.

They won’t have to navigate throughout the website or click through multiple pages. They can buy lots of your products with two clicks, as there are no cart pages. That’s the beauty of this funnel. 

Step Three to Hack Your Sales Funnel: Create Subscription Upsell Sequences

Happy customer opening a subscription box package

The third upsell is key. I refer to this upsell as the continuity upsell, and it’s the subscription aspect of your funnel. Offer your customers a monthly incentive, such as a subscription box or digital access. This will give you recurring revenue and a loyal customer base. Here’s more information about subscriptions, because they really are gold for your company. The subscription upsell should be another one-click option, and customers automatically get billed. Aim for a 50% margin here, as this is where you’ll want to pay yourself and invest in other assets for your company. Always, always, always offer a subscription option!

Here’s something else to keep in mind. When you pay for advertisements on Facebook, you’re not paying for customers. You’re paying for data that will help you understand more about what consumers want. A simple upsell sequence will help you get more of that data and make more money. It’s easy, fast, and beneficial for someone’s first business. 

Hack Your Sales Funnel and Grow Your Business Faster

When you put all of these pieces together, you can really start to see a potential for great profit. The original example of $5 in net profit can easily be turned into hundreds if not thousands of dollars when you implement these funnels and sequences. You can also check out my YouTube channel for more tips and insights.

If you enjoyed this information and are looking forward to starting your own dropshipping business and maximize your product, check out my free ecommerce masterclass. You’ll learn how to make a 5-step ecommerce funnel without building a website and turn it into your full-time income. Reserve your seat today, and remember: your empire starts now! Tagged : / / / /

How to Improve Your Dropshipping Store: Our Animated Lure Analysis

You may have seen the company Animated Lure featured on the “Shark Tank” television show. There, they advertised a robotic fishing lure that features lifelike movement to attract fish. The product itself is impressive, but it’s important to remember that marketing is what will ultimately sell it. Improve your dropshipping store by seeing how Animated Lure runs their marketing efforts.

As Kevin from “Shark Tank” himself has said, many of the products on that show wouldn’t have been successful if it weren’t for the publicity that the show provides. Animated Lure experienced a particularly notable amount of success following their “Shark Tank” appearance, and we wanted to find out whether that success came down to their publicity through “Shark Tank” or their own marketing efforts.

Here, we’ll review what Animated Lure is doing to sell their products and determine what they’re doing right and wrong. In turn, you can apply some of what’s working in these strategies to your dropshipping business.

What Animated Lure Is Doing in Their Ads

Looking at the Facebook Ad Library, we were able to gain some insight into what Animated Lure was doing to sell their products using social media ads. We were able to focus on one ad that launched on November 6. This ad featured brief, concise copy and a demonstration video. It’s worth noting that demo videos are great for warm traffic. People likely came across this product on “Shark Tank,” which led them to find out how the product actually works. 

The video ad features someone fishing with the lure, throwing the lure into a pond and catching a large fish with it. While it doesn’t show the actual act of catching the fish, only the result, it’s effective enough to show that the product works. The ad also shows the lure while used in a pool. This allows you to see its movements, which are as realistic and lifelike as advertised. Overall, it’s a reasonably effective ad that shows the lure in use and highlights the “animated” element that makes this product stand out.

At the time of this review, that ad is the only ad that Animated Lure is running on Facebook. Ultimately, it takes people to their website with a CTA directly below the video.

Navigating the Animated Lure Store

Screen grab of Animated Lure's long purchase process through product clicks

The store that their Facebook ad takes you to is a very basic store. At this point, people can choose from several variations of the Animated Lure product. Now, there’s one problem that we noticed with this strategy so far. Generally, after showing an ad with a demonstration of a specific product, you would simply link to the specific product shown in the ad. Instead, Animated Lure links to their main store page. This forces the customer to choose between different options, potentially leading to indecisiveness and uncertainty that turn people away.

Audiences want to be told what’s best when shopping for products. While options can be great, they may not know which to choose. They might not even be open to experimentation because they lack familiarity with the product. In a product demonstration that shows a product in action and resulting in success, people want to know which specific product is used and buy it. An easy way to always improve your dropshipping store is by clearly directing your customers to the product shown in your ads.

Improve Your Dropshipping Store With the 80/20 Rule

It’s always advisable to go by the 80/20 rule. This rule dictates that 80 percent of your sales will come from 20 percent of your products. Once you’ve pinpointed which of your products are the money-makers, improve your dropshipping store and direct new customers to them. If you give people too many places to click, each click leads to another touchpoint. The customer can drop off.  You want to simplify the process and keep your sales funnels efficient instead. So keep the number of possible clicks to a minimum for visitors from your ads. The shorter the distance you can create between your ads and the checkout page, the higher your conversion rates will be.

We believe the Animated Lure ad’s destination may have given people too many choices for initial sales. But their store, in general, is admirably simple. It’s not overly complicated to navigate, and the products have clear thumbnail images that show what people can expect.

How Animated Lure’s Strategy Could Benefit From an Upsell

Business owner testing out how to improve their dropshipping store

Rather than sending people to a wide selection of product variations the way their ad currently does, we recommend linking to the specific product that appears in the ad. However, with so many variations, we think the sales funnel could try to upsell the other products

An upsell would be a great way to advertise variations that may be ideal for certain fishing conditions. For instance, a customer may buy the Gizzard Shad variation. Then, the site might upsell their Bluegill lure, claiming that it’s best when used in certain weather or when the water is murkier.

By pushing that popular item based on the 80/20 rule and upselling others, you can significantly boost sales, improve your dropshipping store performance, and maximize your average cart value. Even better, you can use a subscription to keep people paying while sending them different variations. This will be perfect if your customers like their initial purchase.

Inadequate Product Pages Could Further Hinder Sales

When looking at individual products on the Animated Lure website, we discovered a disappointing lack of listed benefits. There are some brief product descriptions. But if someone comes across the store who hasn’t seen the company’s “Shark Tank” episode, that absence of information could keep them from buying. 

Another issue we noticed was the quality of the images that the website uses. Some of the images are not appealing and don’t do their products justice. They have plain white-gray backgrounds and nothing to make the product stand out. In addition, we also wondered where any testimonials and reviews were that could convince people to make a purchase.

Ultimately, it seems to us that Animated Lure relies mainly on their “Shark Tank” publicity to sell these products. As a result, the company is offering nothing really concrete and persuasive for people who might be entirely unfamiliar with their brand and products.

In your product pages, you should improve your dropshipping store by:

  • Highlighting benefits
  • Using high-quality images
  • Showcasing reviews
  • Providing enough details about features that can collectively convince people that your products are worth buying

Looking at Animated Lure’s Social Proof at Improve Your Dropshipping Store

Online shopper leaving reviews and ratings as social proof

Another big contributor to a business’s success is good social proof. We found plenty of videos on YouTube showing Animated Lure’s products in action. But we were a bit disappointed to find that they had a mere 3,000 or so followers on Instagram. Their YouTube profile was also underwhelming. It has only around 800 subscribers and a handful of videos, the most recent of which was uploaded a year ago. 

In a niche like fishing, it should be easy to get hundreds or even thousands of likes for photos on a platform like Instagram. People are always showing what they caught and sharing their experiences with different fishing gear. So it’s important to harness the power of social media if you’re in this niche. Show people using your products to catch big fish, or show the different features of your products. If you stay active on social media, you can hook (no pun intended) a lot more people through these channels.

Animated Lure is doing certain things right. They have a simple store that’s easy to navigate and ads that show their product at work. However, we believe there is a lot of room for improvement in their sales funnel and social media strategies. Although Animated Lure might be seeing around seven figures on a weekly basis from sales, much of that success is likely due to their “Shark Tank” appearance — not their overall online presence. We hope you can learn from some of the issues we found and use these lessons to build a winning dropshipping sales funnel.

Improve Your Dropshipping Store — Consult With the Pros

If you would like to learn more about how to create the perfect dropshipping store that makes it easy to generate a full-time income online, reserve your free spot at the Ecommerce Empire Builders masterclass today! Also, visit our YouTube channel for more insights into building your ads and stores. Tagged : / / / /

The 17 Dropshipping Secrets You Need to Know

Empire builders, you already know that building a successful ecommerce business takes serious work and continued effort. While hard work is a necessity, I have found some helpful dropshipping hacks throughout my years in the industry. If you want to find success faster, you need to start implementing the seventeen dropshipping secrets that I’m about to lay out in your dropshipping business today.

These secrets will help you achieve more, convert at higher rates, and earn more sales nearly the minute you start implementing them. Read on to learn more about these seventeen dropshipping secrets and how you can start using them for your benefit today. 

The Ultimate List of Dropshipping Secrets 

Over the last few months, my team and I have been doing a ton of research. We’ve been split-testing funnels, trying to find what works and what doesn’t. We’ve been through the learning curves already and can help you cut yours in half by providing you with our findings. If you don’t start utilizing the seventeen key dropshipping secrets we discovered through our research and testing phases, you are simply leaving money on the table. The following are the top seventeen dropshipping secrets that have proven useful in all of our ecommerce endeavors at Ecommerce Empire Builders. 

1. Use Better Background Images 

To bring legitimacy to your business and funnel, you need to be using high-quality background images. A few years ago, I would have told you that your funnel’s background doesn’t matter. However, the industry is changing, and you have to adapt your strategies to thrive. Through extensive testing, we have found that high-quality images increase conversions, especially with cold traffic. Implementing high-quality images in your funnels is a simple way to build an emotional connection with your potential customers. You can even use stock photos — just make sure they are copyright-free.

2. Don’t Sell Boring or Mundane Products 

If you want to be successful in the dropshipping industry, then you can’t sell boring or mundane products. Your product has to stand out. 

You also have to create a reason for a customer to buy from you instead of somebody else.

Remember, you can sell spatulas, but your spatulas have to have an element that separates them from the competition. Whether that’s a cool handle or a cool two-in-one kitchen gadget, you need something that separates your product and makes the customer feel like they just have to have it. 

3. Implement an Order Bump 

screengrab of a tip for position effective order bumps

Order bumps are a must in the world of funnels. Every one of your funnels should have a pre-purchase upsell available to the customer. Have the offer listed right above the checkout or ‘complete order’ button. 

An order bump is simply an easy toss-in item that increases the order value. Think of persuasive offers like expedited shipping or information products when creating your order bumps. 

4. Offer Deals and Discounts 

Every high-performing funnel has a deal or discount available to the customer. You need to grab the customer’s attention and give them a reason to buy from you. Think about creating offers like “Free Plus Shipping” deals or 50% off discounts. 

5. Invest in Testing 

If you want to gain traction in the ecommerce industry, then you have to be willing to put a little skin in the game. You need to invest in testing. This means you need to allocate around $250 (or more) to ads on whatever new offer you come up with. 

You will use this budget to create split tests and run multiple ads on the same offer for at least a five-day period. This will allow you to test out different audiences and discover where the sweet spot is with the new offer.

6. Have Upsells in Your Funnel 

Having upsells in your funnel is a must, no matter what type of software you’re using. Don’t overcomplicate the upsell strategy. If you’re selling fishing lures in your front-end offer, don’t try to sell the customer a fishing rod as the upsell. Offer more fishing lures as the upsell because you already know this is an item that the customer is interested in purchasing. 

7. Automate Your Orders 

I always see too many people wasting time on fulfilling orders. A simple way to give yourself more time to create better offers and higher converting funnels is to automate your order fulfillment. Always look to outsource parts of your business to give yourself more time to work on the things that really matter. Investing in Dropton or some other way of automating your orders would be a wise investment. 

8. Integrate Paypal into Your Funnel 

You need to have PayPal or some easy and reputable payment system integrated into your funnel. Having the PayPal logo on your funnel automatically increases your credibility to the customer. Funnelish is a great resource when it comes to integrating PayPal into your funnel. 

9. Utilize Funnel Cloning Software 

Funnel cloning software is another must-have for every ecommerce business. Super Cloner, a software tool that allows for funnel cloning, helps you find proven funnel templates that work. This is an easy and efficient way to build your own funnel — just start borrowing elements from funnels that have already proven to be successful. You can find a template you like and then put in your own copy, images, and offers. 

10. Use the Facebook Ad Library to Your Advantage 

screengrab of a tip for how to use Facebook Ad Library

Before you run ads to any of your funnels, make sure to use the Facebook Ad Library to your advantage. Go to the ad library and see what kinds of ads your competition is already running. This will give you a good indication of the types of ads that are already working with your ideal customer. You can also take inspiration from these ads and create your own. 

Remember, don’t plagiarize these ads. I recommend reading the book Steal Like an Artist to understand how to properly take inspiration and create your own winning ads. 

11. Show Multiple Products in Your Ads 

Another great strategy to implement in your ads is showing multiple products in one ad. By this, I mean showing the same product being used by multiple people in the same ad. Creating ads that show friends or family all using the same product creates a reason for your customer to buy multiple units of the same product once they enter your funnel. 

12. Show Multiple Products in Your Landing Pages 

It will also be to your benefit to show multiple units of the same product on your landing pages. Keep your landing pages congruent with your ads, and give the customer a reason to purchase multiple units. 

13. Use the Word “Free”

The word “free” is very powerful in marketing. This word needs to be in your funnel. It doesn’t matter whether you create “Free Plus Shipping” offers or free information products — you just need to have something in your funnel that is FREE to the customer. This will automatically result in higher conversions within your funnels. Check out the book Words That Sell by Richard Bayan to understand all the proven marketing words that lead to higher conversions time and time again. 

14. Put Testimonials on Your Order From 

Placing customer testimonials on your order forms is a simple way to add legitimacy and quality assurance to your business and products. Highlight other people finding success with your products, and use that as a selling point for other potential customers. 

15. Provide Deep Discount Offers 

Remember that if you have a high ticket item, you need to offer free shipping or deep discount offers with that product. You need to give customers an incentive to go ahead and purchase that higher ticket item today. 

16. Enable HTTPS/SSL on Your Funnel Pages 

Dropshipper ensuring that their sales funnel is secure

The best way to make your funnel and ecommerce business be seen as more legitimate is to enable HTTPS/SSL on your funnel pages. If a customer gets a notice that your website is not secure, then there is no way they are going to buy from you. This is a simple switch that will yield big results for your business. 

17. Use a Simplified Design Within Your Funnels 

The last of our dropshipping secrets that you need to utilize is to have a simplified design within your funnel. Never overwhelm the customer. Tell the customer what they want by providing a simple offer with a simple design. Simplicity will bring high conversions to your ecommerce business. 

Consult With the Pros 

Implement any one of these seventeen dropshipping secrets in your ecommerce business today to yield some serious results. If you feel like you need more guidance on implementing these secrets into your business or if you’re looking for more help on setting up your own profitable ecommerce business, then feel free to reach out to us today.

At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping and ecommerce industries. Remember, your empire starts now! Tagged : / / / /

How My Ecommerce Empire Academy Student Made $90,000 With Facebook Ads

We’re always happy to see our students succeed with dropshipping. This is exactly what we saw with Evan Hennessy, an Ecommerce Empire Academy student, as he grew his business from zero to nearly six figures with the help of sales funnels. Evan began with a simple struggling Shopify store and Facebook ad campaign. But after making the switch to sales funnels, he reached that $90,000-per-month mark.

Beginning with Simpler Facebook Ads

Evan got into ecommerce back in 2016 when things were a lot simpler, including Facebook Ads. All those campaigns entailed was placing an image on the right side of people’s feeds to start making money. With some early success, Evan sold his ecommerce business a few months later. Then, he got involved in digital advertising. 

Working for a digital ad agency, Evan started with a Shopify store and relearned Facebook Ads. Around March 2018, he found himself struggling more, as he lost a considerable amount of money through Facebook ads. A year later, he began incorporating some of the practices he learned as an Ecommerce Empire Academy student. He was soon able to increase profitability and work in dropshipping full-time.

Experiencing Gradual Success with Sales Funnels

Evan’s first sales funnel wasn’t a huge success, so he began to tweak it by adding more upsells. What would really help boost his success would be the addition of a continuity piece. This strategy enabled him to reach that $90,000 point as he also tested new products. 

Evan’s revenue comes from two primary sales funnels: one offering “free plush shipping” and another with a discount offer. Both sales funnels are in the same niche and under the same brand. While he’s found it harder to make money with the “free plus shipping” offer and intends to find ways to improve upon this funnel, he has found that continuity has gone a long way in helping him grow. 

With the help of his continuity piece, Evan has been able to bring in about 240 customers who provide regular recurring revenue.

How Continuity Has Worked for Evan

screen grab of Peter Pru and Evan Hennessy talking about continuity and scaling a business

When hooking those subscribers, Evan offers a two-week trial along with a bonus product upfront. This is followed by a $34.95/month subscription, with a conversion rate of around 10 percent. (A 10-percent conversion rate isn’t terrible. But some tweaks could be made here, including upselling the full-price subscription first. This is crucial because some people want to jump right into that subscription from the start. If they say no to that, then we’d recommend a downsell followed by a free trial offer. We rarely use downsells and try to avoid them as much as possible. But in cases like this, they may be appropriate.)

The key element here is the continuity piece, which will help Evan in the long term. He might lose some of those 240 subscribers at some point. But some will still stay with the subscription and provide that regular revenue stream. As he goes on to attract thousands of subscribers, that revenue will only increase as more people commit to the subscription.

How His Deep Discount vs. Free + Shipping Offers Work

Customer excited about shipping options and packages

In his “free plus shipping” offer, Evan typically charges around $10 for one unit with quantity breaks. This translates from around $10 per customer acquisition to $12-15 with upsells, with the understanding that the continuity will help compensate for it. As he scales, his cost-per-acquisition increases. This is what we’d expect to see as dropshipping businesses expand to broader markets or exhaust the ones they’ve been targeting.

At the same time, Evan offers a discount for a product that typically goes for around $40 to $50. He’s also been testing a product that costs around $130. He started his campaigns with cold traffic as he also tests retargeting, but he had yet to scale when we’d talked with him. 

In an effort to grow his business even further, Evan has outsourced some work to an email marketing team and a virtual assistant who works for him 20 hours per week. His email marketing consultancy agency has managed to help bring in almost $5,000. His email list consisted of around 30,000 people when we spoke. He hoped to continue to increase his email marketing campaigns’ profitability.

When it comes to email campaigns, we recommend that every Ecommerce Empire Academy student try to build those email lists through affiliate campaigns. Alternatively, you can rent out the email list or work with joint venture (JV) brokers in the same niche. You can easily build your email lists in these ways without the need to spend a lot more money. Just send more weekly emails in a cross-promotion. However, it’s best to avoid working with a JV broker unless you have an email list of at least 20,000. JV brokers want a massive list that makes it worthwhile for them to promote their products.

Which Funnel Attracts Better Continuity?

What was kind of surprising to us was that Evan saw a 10-percent rate consistently across his sales funnels when it came to continuity. Regardless of what he was doing with his sales funnels, 10 percent was the static number he seemed to be seeing.

Historically, we’ve seen a higher rate with “free plus shipping” offers, with the caveat of a higher turn rate. This is because while you draw in more people with these offers, more people are likely to turn away as a result. These offers are especially popular because they evoke some excitement. Many people who come across that “free plus shipping” deal make more impulse purchases.

One final piece of advice that Evan shared based on his success was that it’s best to look at your business in the long term and focus on building your brand gradually, which is precisely what we encourage. It’s best to avoid trying to make quick, easy wins. Instead, try to build on opportunities that will garner long-lasting success.

Learn From the Pros as an Ecommerce Empire Academy Student

Ecommerce Empire Academy student working on his dropshipping business

We’re excited to see Evan make it past the $100,000 threshold. We’re also happy to see others like him experience that kind of success through the use of sales funnels. Do you want to learn more about how to use sales funnels to build a successful 6- or even 7-figure dropshipping business? Then reserve your seat at our free Ecommerce Empire Builders master class today or become an Ecommerce Empire Academy student. Tagged : / / / / /

How My Ecommerce Empire Builders Student Earned $100,000 and Sold His Business

Do you want to see just how successful you can be as a dropshipper with well-utilized sales funnels? Here is another success story from an Ecommerce Empire Builders student to help showcase the effectiveness of these strategies. Meet Mike Filev, who began with a simple Shopify store and a viral ad video. He learned how to use sales funnels to his advantage, leading him to make $100,000 on a single product before successfully selling his dropshipping business.

Beginning With a Single Product and a Simple Store

Mike didn’t have a long, storied background in ecommerce. In fact, he planned on going into electrical engineering after college. However, his plans would soon change as he sought to earn more money and find his true passion. He didn’t care much for engineering, and the cost of living in downtown Toronto with his family was placing even more pressure on him to earn a better living.

Looking for a new outlet to channel his creativity, Mike eventually turned to ecommerce and quickly found some success selling one product early on: a seat belt for dogs. At the time, Mike merely had a Shopify store to help him sell his products, but he was able to bring a lot of attention to this one via an effective video ad. That ad was effective because it showed (using fake dogs, of course) what would happen if a pet owner neglected to use the seat belt in the event of an accident, and it helped increase sales. It also made Mike realize the potential that he could achieve with a more profitable strategy.

The Problem With Relying on Shopify Alone

screen grab of conversation about Shopify between Peter Pru and Mike Filev

Despite the popularity of his dog seat belt product and his ad, Mike found that he simply wasn’t able to make any one-click upsells on his product. It didn’t help that Shopify was compatible with a solitary app that took forever to install and setup. Upon discovering the power of sales funnels through a brief course in Shopify, Mike began to research their effectiveness. This led him to me, Peter Pru, and becoming an Ecommerce Empire Builders student.

Learning About the Value of Upsells and Sales Funnels as an Ecommerce Empire Builders Student

As he began to learn more about providing value to customers and inspiring more upsells, he decided to offer a harness that offered more neck support for dogs using his seat belts. Focusing on these harnesses, he started seeing an increase in sales and went from around zero percent net profit to around 20-30 percent consistently. Around that time, Mike saw his first thousand-dollar day of net profits. 

Mike saw the possibilities of using sales funnels and upsells to help boost sales significantly. But he was still somewhat disappointed with the overall performance of that single store. By the time he had made around $20,000 with the store, the cost of living was catching up to him, and he needed to find a more lucrative opportunity. Luckily, his first store had become a considerable success, and he had a valuable Instagram page for it that performed impressively — both of which could serve as assets for others.

From Selling Products to Selling Dropshipping Businesses

Mike wasn’t happy enough with how his first store was performing to keep it going. But he found that others were interested in acquiring these types of businesses. Understanding that the Shopify store he had been running had potential for someone else, he was able to sell it for $10,000, which got the ball rolling for him. From there, he sold his dog seat belt business as he looked for his next dropshipping opportunity.

What the Process Entailed

In the event someone came along who was interested in purchasing Mike’s dog seat belt store and sales funnels, Mike had recognized several assets going for him that would appeal to the investor.

First, Mike had set up an efficient landing page modeled after our own. It consisted of a header, image, and button that offered a free seat belt. This landing page had managed to achieve an opt-in rate of around 50-70 percent, depending on the traffic source. This translated to a total of around 47,000 email leads. All of the leads fell into the target market for that product. Also, some of the top brands out there like Petco are willing to buy a single lead for $1.60 or more. So Mike realized he was sitting on an ecommerce goldmine.

To help sell his business, Mike approached the effort in much the same way he would with selling products. He offered a bundle in an appealing package that would entice the buyer. He listed all the assets that his business had accumulated, including:

  • $100,000 in sales within a period of five or six months
  • 20 percent net profits plus expenses
  • A massive email list worth approximately $70,000 on its own

With this offer, Mike put the store up for sale on Flippa for $50,000. The sales price was based on a calculation of twice the net profits his business earned annually. Based on what he learned, he could have actually sold this business for much more. But that’s just part of the learning process when it comes to ecommerce experience.

Focusing on a Different Niche for Better Opportunities

business owner replicating her store to scale profits

While Mike experienced some success with the dog seat belt store, he recognized that this opportunity was too limited. He was selling to a highly specific niche of people, and the product would attract mostly impulse buys. After selling this business, he turned to a much more promising opportunity of selling weight loss products.

The demographic he was selling to at this point included women who were interested in losing weight. This was a much wider demographic than his previous niche. Another advantage of selling to this audience was the number of offers that you can utilize when selling weight loss products, especially through affiliate marketing.

To attract more leads, Mike also created a landing page in his sales funnels that asked for opt-ins via Facebook Messenger. He found that people were much more likely to choose this method over email because they didn’t worry about spam. 

(As a side note here, we definitely recommend that you try multiple lead generation outlets; test with channels like Facebook Messenger, and request an email in your offer. Then see which campaign performs better while doubling your assets in the process. Also, an email list is uniquely yours. Channels like Facebook Messenger still fall under the property of other companies, which can complicate the process of selling.)

Mike hasn’t decided to sell this store quite yet. But he is keeping the idea in mind as the business continues to grow. At the same time, Mike is experiencing more success and happiness as a result of his efforts. He’s living it up in Miami as he keeps his eye out for the next big opportunity.

Become an Ecommerce Empire Builders Student to Streamline Your Own Success

man selling his ecommerce business

We love success stories like Mike’s that remind us precisely of why we’re doing what we’re doing. Do you want to experience the kind of success that Mike has? Then sign up for the free Ecommerce Empire Builders Master Class. You can become an Ecommerce Empire Builders student and learn all about how to begin your dropshipping business. You can also pick up key tips and insights on my YouTube channel. Tagged : / / / /