How to Use These Free Digital Product Ideas for Easy Upsells

Welcome back, Empire Builders! If you’ve seen almost any of my videos or other blog posts, then you know that I think selling digital products is one of the best ways to make money online. A question I get a lot is how to find digital products to sell. So, today we’ll be going over where to get inspiration to discover hundreds of digital product ideas almost instantly. Let’s jump right in.

If you want a real-time, step-by-step demo, then you can watch over my shoulder as I find products, react, and come up with ideas in this video.

https://www.youtube.com/watch?v=yOh2iYhn5uk

The Benefit of Digital Products

The reason selling digital information products online is such a great way to make money is that after the first sale, it’s 100% profit. Then you can sell it hundreds or thousands of times without having to invest time or money in each copy. I always tell my clients that the best way to build a successful business is to have multiple revenue streams. Selling digital products is one of the fastest, easiest, and most profitable ways to make money online.   

Where to Do Digital Product Research

Etsy is a great place to get endless ideas for the best digital products. There are hundreds upon hundreds of people selling digital products on Etsy right now and making a killing! So there’s no reason you can’t do the same.

How to Use Etsy for Digital Product Research

Peter Pru discussing how to find digital product ideas on Etsy

Go to Etsy and find your niche in their category list. Most niches fall into a subset of one of these categories. However, if you can’t find one that quite fits your niche, just type “digital + [your niche]” into the search bar. If you sell to a particular audience, like moms, you can also search for things like “digital mom gifts” or “digital gifts for mom,” or even “digital gifts for her.”

Many people see the results and think, “Who would buy that?” While it may not make sense to you, look at the number of sales listed. The first product I found for “digital mom gifts” is a customizable and printable drawing of a mom and a dog sitting on a dock. All you can see is their backs and the water, yet it has sold over 27,000 copies at almost $16 each.

Remember: that’s pure profit. If something like this has so many sales, think of how well a product tailored to your niche can do. Imagine if you make it easy for customers to add to their order at checkout and it complements what they’re already buying, like creating an eBook on how to use a product and making that your order bump. It can be wildly successful. It’s incredibly easy to make money online today.

Many people working full-time see this and understandably think that, while passive income would be great, they don’t have the time to make custom prints or deal with emails. However, you don’t have to. You can hire a virtual assistant to do all that or sell one standard product instead of custom and automate the emails. Anyone can make it work.

Tailor Custom Digital Products to Your Niche

Selling custom art on Etsy is much easier than most people think. I always hear, “I’m not an artist. I don’t know anything about graphic design or high-end editing software. How could I sell custom digital art?” The truth is you really don’t have to be. Custom digital art can be completely formulaic. Sites like Canva let you edit photos, easily add graphics, and create templates or use one of theirs.   

Golf

Let’s say you sell physical products in the golf niche. Offer a commemorative photo for people who got a hole-in-one. They’ll send their picture, and then you can just add something simple like the date and the words “Hole-in-One.”

Fishing

If you know people who love to fish, then you know they all have a story of when they caught a fish “this big!” and they all have a photo. Customize their photos with the date they caught it, the weight, measurements, and maybe even a quote if they want. It’s that simple.

Other Examples for Digital Product Ideas

Get in your customers’ heads. Imagine their goals and what they care about. Maybe they’d like a poem about their hobby. You can commission one from a writer on Fiverr. Then add some relevant graphics like golf balls, fish, or yarn, whatever makes sense in your niche, and sell it as printable wall art.  

Mining for Inspiration

Peter Pru showing how to brainstorm hundreds of digital product ideas

I have a very simple but effective trick for finding blog topics that works for this, too. Typing the word “digital: into the Etsy search bar brings up tons of suggestions like digital downloads and digital prints. Use this auto-suggest function to your advantage — type in “Digital A” then “Digital B,” and so on. You can find dozens of digital product ideas per letter.

For example, “Digital C” gets you digital coloring books. This is perfect for anyone in the arts and crafts or kids’ niche. “Digital D” brings up digital daily planners. You could create your own, get a template and add graphics, hire someone to make it, or just buy a premade PLR. We have plenty of step-by-step content explaining how to find PLRs and then make great digital products.

Think Outside the Box for More Digital Product Ideas

Business owner brainstorming digital product ideas for his online business

I’m not going to tell you to follow the exact steps I used to build my business. I don’t tell you what niche to pick or what to sell. Yes, you can have us build a business for you to get you started. But eventually, you’ll be the one running that business. That’s why I teach this way.

I designed Ecommerce Business Builders around teaching you the skills you need to have a successful business because once it’s up and running, you’ll have to make decisions and come up with ideas. So, we give you the tools to do that. It’s like the old saying goes, “If you give a man a fish, he eats for a day. But if you teach a man to fish, he eats for a lifetime.”

For example, to make a product like digital planners work for the fishing niche, look at the concept of planners through the lens of fishing. Fishing enthusiasts might want to keep a log of their fishing trips. So you can provide space for things like:

  • Date and time
  • Location
  • The weather
  • Bait and lure used
  • How well they worked
  • Number of fish caught
  • Notes

You could even sell a fishing calendar with relevant dates like the beginning and end of fishing season instead of holidays. Alternatively, have a tips section listing the best time of year, locations, bait, and conditions to catch specific kinds of fish. The possibilities for digital product ideas are endless.

Build Your Empire

Ready to build your empire and make a full-time income online? Then watch my free webinar to learn exactly how I built 6- and 7-figure businesses without ever even touching a product! Plus, because I value your time, I’ll give you my $100k funnel template completely free just for showing up. You can also subscribe to my YouTube channel for even more digital product ideas. Remember, your empire starts now! Tagged : / / / /

How We Launch Dropshipping Businesses Daily to Make Sales on Day One

Every day, we help businesses of all types excel with dropshipping from the start of their journey. We recently helped yet another one of our clients launch their dropshipping business and make sales on day one. Here we’ll review what exactly we did for this client and reveal how you can implement some of these strategies when developing your own business.

While a lot of businesses get into dropshipping with unrealistic expectations, we’ll go over what kind of results this Business in a Box client managed to see and what you can expect. Specifically, we’ll be looking at stats gathered over the course of the first two days after launch, which can give you a good idea of the kinds of numbers you can achieve with a strong strategy in place.

Using a Deep Discount Offer to Make Sales on Day One

When looking at our client’s back-end stats, we managed to help make them $265.61 in gross sales over the first two days, with an average cart value of $66.40. We achieved these goals after spending around $20-30 per day on advertising. 

The kind of offer behind these stats was something called a deep discount offer, which is notably different from a “free plus shipping” offer. You may be familiar with “free plus shipping” offers, in which lower shipping costs can cover both the product costs and shipping. These offers are often helpful because they attract new customers while enabling businesses to break even. Deep discounts, on the other hand, entail attempts to increase profits on the front end.

However, whether you use “free plus shipping” or deep discount offers, it’s important to keep in mind that advertising is primarily intended to help build assets for your business. For example, your ads could bring in email addresses and other details that you can then use to follow up with customers. 

Implementing Opt-Ins and Upsells in a Complete Funnel

Screen of a Business in a Box client's revenue

As mentioned, this client’s average cart value (ACV) is $66.40. This is an impressive ACV that could drive huge success if it continues in this trend. Normally, the ACV will show how much a dropshipper can spend to acquire a customer. With the help of a successful sales funnel, however, you can usually earn that money back to help cover product costs. 

A Two-Step Opt-In Form to Get Customers Started

This particular client’s funnel consisted of an order form page to start with, followed by a couple of upsells. Using this funnel, our client achieved an opt-in rate of 26.52%, with 48 of 181 unique visitors opting in. For a two-step order form, this opt-in rate was perfectly acceptable. On these forms, we asked for the customer’s name, email, phone number, and address. In the process, a two-step order form like this can collect a lot of information that could assist you later.

In most cases, a two-step order form like this may yield a 25-30% conversion rate, while a regular opt-in form is more likely to see an opt-in rate of over 30%. Although it may seem like a regular opt-in form is better based on these numbers, the fact is that you’ll get better leads with a two-step form. This is because the people who opt-in through a two-step form are more invested in the product behind it.

After people went through the opt-in, our client managed to attract only four sales to give us a conversion rate of 2.21%. This is not a great conversion rate by any standard, but this is typical when just starting out. Remember, when first launching Facebook or other ad campaigns, these platforms won’t have your buyers figured out yet. As they collect more data and interpret it, your ads’ targeting will be able to improve over time to connect with people who are more interested in your offerings. 

In the end, through our opt-in form, we made a total of $170.82 in sales. Compare this to the total gross amount of $265.61, and you’ll see where upsells came into play to make sales on day one.

Upsells That Help Maximize Sales

Another mistake that many dropshippers make is relying on their opt-in page alone and neglecting to use upsells. They tend to focus on the first-time sale and don’t think about the sales that follow. 

For this client, the first upsell we implemented made a total of $26.91 with a conversion rate of 37.50% among three customers. The second upsell landed an extra $33.94, giving us a conversion rate of 28.57% with two customers. Finally, the third upsell earned another $33.94, with two customers accounting for a flat conversion rate of 40%. The last few upsells didn’t give us any results in those first two days, but the three that worked managed to bring that total value from $170.82 to $265.61. 

These numbers clearly show the value of using upsells to help generate more sales beyond that initial opt-in. Once someone enters your sales funnel through that first page, they’re far more inclined to make additional purchases on the way to the final checkout.

How to Locate the Best Upsells for Your Dropshipping Store

Screen grab of Peter Pru discussing the value of upsells

With the invaluable asset of upsells in mind, you may be wondering how you can find the ideal upsells for your store so you can make sales on day one. You can easily do so by taking the following steps:

1. Look on Amazon

To start with, you can search on Amazon under your main product’s “frequently bought together” items. This data is immediately available for you to use to guide your upsells.

2. Sell More of the Same

You can also try selling the same item the customer just chose to buy through the opt-in form. In some cases, it may be worth it to sell more of the same item at a discount if the product is something the customer would want to buy in larger quantities. 

3. Monthly Offers

In addition to the same or similar items, you can sell monthly subscriptions of digital or physical products that customers would like to receive regularly. This can help bring recurring revenue every month that you might otherwise miss. Subscriptions could include everything from eBooks and courses to various accessories for their main product and miscellaneous items in the same niche.

Build a Solid Sales Funnel to Get the Best Results and Make Sales on Day One

Online business owner strategizing about how to  make sales on day one

Realistically, you’re not likely to earn thousands of dollars within the first few days of launching your dropshipping business. That doesn’t mean you won’t earn these kinds of figures over time, but there are steps you need to take to get there. Based on this client’s example, you can see the importance of using a compelling offer, along with a structured sales funnel that consists of an opt-in and upsells. Through the use of a strong funnel, you’ll be able to experience great results that are only going to get better with continued optimization and persistence.

To learn more about how to excel with your dropshipping business and generate a full-time income online, register for our free eCommerce masterclass. You can also subscribe to my YouTube channel for more eCommerce tips and strategies. Tagged : / / / /

2 New Ways to Conduct Product Research and Find Winning AliExpress Products

One of the best platforms to locate products for dropshipping businesses is AliExpress, and we’ve discovered two new ways to make it even easier to find winning products through them. To use these methods and find winning AliExpress products, you won’t require any paid tools. Instead, you can actually save time and money by using these strategies to pin down the perfect product using AliExpress alone. 

Here we’ll jump into these strategies to help you get the most from AliExpress and succeed with your dropshipping business.

1. Browse by “All Popular” Categories

The first method for easily finding winning products is to search for products in the “All Popular” category. You can do so by scrolling all the way down the homepage to the “Browse by Category” section in the footer. 

You’ll see a list of different categories to choose from. The list includes “All Popular,” “Product,” “Promotion,” “Low Price,” and “Great Value,” among others. Here, simply select “All Popular,” and it will take you to the next page featuring every popular category. 

Once you open the next page, you’ll see a list of popular categories in a wide variety of niches, including arts and crafts, bowling, bathroom products, computer cables and connectors, camping and hiking, and many more. Specifically, under each niche, you’ll see lists of the most popular keywords that people are entering when searching for trending products. 

For example, under the “Fishing” niche, one of the top keywords is swimbait. When you click on that term, you’ll be taken to a page showing all of the products on AliExpress that feature that keyword. 

All results are sorted by “Best Match” by default. So you can find winning AliExpress products that use that popular search term. This makes product research infinitely easier than simply trying to determine what’s best to type into the search bar to begin the research process. 

Browse Through Other Categories

Screen grab of Peter Pru showing how to use AliExpress categories

In addition to the most popular categories, we also recommend looking at products in some of the other categories available to you. For instance, if you choose the “Low Price” category, you can see a list of search terms pertaining to some of the cheapest products in your niche. 

Generally, we suggest you start browsing “All Popular,” followed by “Low Price,” “Great Value,” and “Reviews.” These are the four best categories on AliExpress to find winning AliExpress products. Using this method, you can easily figure out what’s trending in your niche to give you a good launching point.

2. Look Through the “Top Ranking” Section

Screen grab of Peter Pru explaining Top Rankings on AliExpress

The second method we’ve found helps locate the perfect item to sell is by taking a look at the “Top Ranking” section of the site. At the top of the AliExpress homepage, you’ll see the “Top Ranking” tab. This will take you to a page that lists all of the top-ranking products on AliExpress. 

We aren’t entirely sure how they develop these lists. But they’re conveniently broken into different niches, including “Picked For You” to start. Some of the niches you can choose from include consumer electronics, home and garden, health and beauty, and accessories.

We looked for some examples in the Home Improvement category. In this category, we viewed a list of top-selling and top-ranking products that included LED lighting for the home, night lights, measurement and detection devices, and more.

Starting with Your Mass Market and Narrowing It Down to Find Winning AliExpress Products

The big advantage of this section is that it breaks each niche into sub-niches to explore even deeper. This is crucial because we always recommend starting with your mass market and then narrowing things down to specific sub-niches. 

When you click into those specific sub-niches, like “Indoor Lighting” within the home improvement niche, you’ll be able to see an extensive list of popular products within that sub-niche. Some of the products we saw in this sub-niche included:

  • LED string lights for holidays
  • Multicolored LED light strips
  • Different types of bulbs for various garlands

You can then include these products for main offers, order bumps, upsells, and parts of subscription boxes. When you view each product, you can also further determine if it’s right for you based on all the details included. When looking at a page for LED lights, for example, you can see the:

  • Average star rating
  • Product reviews
  • Number of orders
  • Discounts

From there, you can do your due diligence and dive even deeper into each product. You may want to look at the supplier and make sure that they’re reputable. You can also test the product before offering it on your eCommerce platform.

Take Some Time to Find the Ideal Product for Your Business

Dropshipper researching new products on AliExpress

Using these two methods to conduct product research, you’ll be able to more easily find winning AliExpress products. Products found on AliExpress could include core products to sell. You can also find smaller products you can include as order bumps, upsells, and elements of subscriptions. 

In any case, be sure to review various products. Figure out what’s most compatible with your sub-niches, not just your niche. You may find that products in one sub-niche inspire some passion in you while others interest you less. The important thing is to find products that you truly care about selling and that your customers will also enjoy. This is why you need to identify products that appeal to both you and your audiences. This will ultimately help you boost sales and experience success.

At Ecommerce Empire Builders, we’re here to show you how you can excel with your dropshipping business. We can teach you how to get the best possible results with your efforts, whether you need help:

  • Starting to find winning AliExpress products
  • Choosing a niche to focus on
  • Learning how to build the perfect website and sales funnel
  • Other aspects of dropshipping

The key is knowing how to approach your new business as you just start out. For additional tips on how to grow your dropshipping business and earn a full-time income online using AliExpress and other tools, register for our free eCommerce masterclass today. You can also find new insights and dropshipping strategies by subscribing to my YouTube channel. Tagged : / / / /

Top 4 Hacks to See Instant Dropshipping Profits

Whether you’re experiencing success with your dropshipping business or currently struggling to get it off the ground, there are certain strategies you can use to see the instant dropshipping profits you want. Based on the success one of our clients experienced, we can show you some specific dropshipping hacks to supercharge your business and maximize profitability. Here we’ll review these hacks and how you can use them to make more money soon after implementation.

1. Optimizing Opt-in and Conversion Rates

The very first metric we want to see on someone’s sales funnel is a strong opt-in rate. If people aren’t opting in and providing email addresses and other information, then they aren’t going to make a purchase. Even if people are buying, it will be at a significantly lower rate than it should be. 

Our client had a two-step order form through Clickfunnels and saw an impressive 60% opt-in rate. This is rare to see. While we don’t recommend you try to reach this number from the start with your business, it is possible to get there with enough time and effort, as this client proved. With our team of experienced professionals and plenty of tweaking, we were able to help our client reach this level, and you can, too.

In addition to a stellar opt-in rate, our client had an equally impressive 11.74% conversion rate. This is incredible compared to the average Shopify store, which sees a conversion rate of around one percent. 

Together, these opt-in and conversion rates tell us that there’s nothing wrong with the client’s opt-in and landing pages.

2. Understand the Difference Between Maximizing Profits and Leads

Peter Pru discussing the importance of time and proper expectations when building a store

One point we want to emphasize here at Ecommerce Empire Builders is that you need to know the difference between maximizing profits and getting people into your sales funnel. You need to have a combination of both profits and leads. 

To see instant dropshipping profits, you should have a set of profit maximizers at the ready to help you increase your average cart value. This entails creating maximizers such as:

  • Upsells
  • Order bumps
  • Subscriptions

When it came to upsells, our client saw an insanely high conversion rate of 16.28% for the first upsell. The second upsell didn’t slow things down, either, with an even higher 16.39% conversion rate. 

Regarding subscriptions — we’re talking about services such as Netflix, Dollar Shave Club, and others that charge customers on a monthly basis. If you’re not using subscriptions for your business, we recommend you integrate one as soon as possible. They generate recurring revenue. Our client uses subscriptions to essentially receive free money consistently, without putting in extra work to see that steady passive income. 

3. Optimize for Specific Conversion Rates

Peter Pru emphasizing how important order bumps are to creating instant dropshipping profits

It may surprise you to hear it, but we believe these numbers our client is seeing are simply too high. For most businesses, these numbers are excellent, particularly to start with when going into dropshipping. The reason we see these figures as too high here is that, ultimately, your goal is to maximize profits as a business owner. Even if things seem to be going extremely well, there are always ways to further improve and increase income.

Target 10-15% Conversion Rates for Upsells

We’re blown away by our client’s 16+% upsell conversion rates. But we’ve found that the ideal conversion rate falls at around 10 to 15%. It all depends on the structure of the funnel. Maybe your upsells consist of more of the same thing, or a premium-priced product is included with a purchase. 

These extraordinarily high conversion rates could indicate that these upsells are too good of a deal for people to pass up, leading them to jump on them more frequently. In this case, we’d recommend raising the price on upsells to lower those conversions to the 10-15% range while further maximizing instant dropshipping profits.

Aim for 10% Conversion Rates for Initial Sales

We also recommended that our client raise the price of the main product to bring that 11.74% conversion rate down to the sweet spot of around 10%. Again, this may seem strange advice to hear, but the fact is that if you’re willing to lose more money to attract more people to your business, you will wind up seeing more profits. Many business owners just starting out may not want to hear that, but it’s an important lesson to learn.

If you’re seeing high conversion rates (and you’re happy with your income), you can keep things the way they are. However, if you’re disappointed with your profits, you can raise them while slightly reducing those conversion rates. 

A company like Dollar Shave Club excels because while they lose money when the first subscriber comes in, they make all of those losses back because of the longevity of monthly subscriptions they maintain.

Try to Reach 18-20% Conversion Rates for Order Bumps

When looking at our client’s conversion rate for an order bump, we saw a 14.20% conversion rate that was excellent. Generally, we recommend targeting an order bump rate of around the 18% to 20% range. Order bumps are pre-purchase upsells that customers are likely to add to their cart without much thought. These could include add-ons and other minor purchases that enhance that main purchase before buying.

Unfortunately, many businesses lose a considerable amount of money because they neglect to use an order bump.

4. Knowing What Offers to Consider to See Instant Dropshipping Profits

If you’re unsure what you should be offering your customers, whether it’s a deep discount or another offer, here are some of the different routes you can take.

A “Free Plus Shipping” Offer

In many cases, you’re often better off making a “free plus shipping” offer. These offers are typically safe to go with. But keep in mind that a properly built back-end is vital to get the most from this offer. This is because this offer causes a slight loss of income on the initial sale. But you can make up for that with upsells and other profit maximizers. 

A Deep Discount Offer

Deep discount offers are ideal if you’re using Facebook ads. The platform may not accept ads that make “free plus shipping” offers. In fact, we tend to use deep discount offers for our clients in lieu of “free plus shipping” because it’s usually the safer option of the two. For Facebook ads, we suggest you use video ads that maximize engagement. You can also use image ads that can supplement those video ads.

Work With the Pros to Get the Most From Your Store

Dropshipper reorganizing their sales funnel for instant dropshipping profits

All of these hacks can help you successfully launch your business and see instant dropshipping profits. But it’s increasingly tough to go it alone. There’s so much to consider when optimizing your dropshipping business, from finding the right niche and developing opt-in pages to preparing and launching ad campaigns. If you want to make sure you have the chance at instant dropshipping profits in this highly competitive industry, you’re likely to benefit from working with a team of experienced professionals. At Ecommerce Empire Builders, we have the combined resources and expertise needed to fuel your business’s long-term success.

To learn more about how you can use the power of sales funnels to grow your online business and find out how we can help, attend our free eCommerce masterclass. We’ll show you the steps you need to take to see the conversions and profits you’ve always wanted. You can also subscribe to my YouTube channel for more insights and business strategies. Tagged : / / / / /

Make $100 Every Day Selling eBooks Online

Empire builders, if you’re looking for a way to increase your margins or even if you’re just starting off in eCommerce, get started selling eBooks online. You need to know about the endless possibilities that come with digital information products

The major benefit of digital information products is that they only cost a few bucks to create, and you can sell them repeatedly. There are no hard costs with digital products. You can even put together prewritten eBooks in just a couple of hours. Learn how to easily create and sell eBooks so you can start making over $100 a day online.  

Digital Products Have Endless Potential 

If you’ve been around Ecommerce Empire Builders for a while, you know I love bundling digital information products with a physical product when dropshipping. For example, suppose I’m selling a fishing pole. Then I like to pair it with something like a free How to Use Your Fishing Pole eBook. 

This small step sets you apart from competitors while also providing added value to your customers. While pairing digital information products with physical products is a great model, eBooks are also great stand-alone products. 

I know there is some negativity or skepticism around the profitability of digital products. I hear this comment a lot:

“Why would people buy my eBook when they can get the same information from Google for free?” 

It would be for the best if you got this doubt or limiting belief out of your head right now. People tend to perceive eBooks as having more value than information they have to find. People are willing to pay to play.

 The potential for dropshippers selling eBooks online is truly endless. You just have to be ready to do your market research and start making your product. 

Do Your Market Research Before Selling eBooks Online

Screen grab of Peter Pru showing how to use Etsy for digital information product research

I do a ton of market research for my businesses every day. However, my wife is the one who inadvertently led me to Etsy. That’s one of the best sites for collecting market research on digital products. 

My wife bought a fun little murder mystery game from a seller on Etsy. All she had to do was make the payment and then print off the 30 or so pages that the game consisted of right off our printer. In just a matter of minutes, my wife had received her order from someone selling a fun party game as a digital information product. When I saw this, I got inspired to research the multitude of digital products on Etsy.

Overall, Etsy is full of cool digital products from all sorts of niches. From digital download planners that you print out and put in a binder yourself to digital download murder mystery games to digital download baby shower invitations, the digital product content on Etsy is almost endless. 

That is why I suggest going to Etsy to do your market research on hot topics and niches in the digital product space. If you have an idea for a digital product, look it up on Etsy to see if there is any type of demand for it. You can also use Etsy as a source of information when trying to come up with a digital product idea to use in your dropshipping business.  

How Do You Sell Digital Products Online?

Screen grab of Peter Pru showing viewers how to navigate PLR sites

Once you’ve got your idea for your digital information product, it’s time to put your product creation into motion. The first step is to go to a PLR Website. I like to use theplrstore.com, idplrstore.com, or plr.me

However, there are a ton of PLR websites out there. PLR stands for Private Labor Rights. When you buy prewritten articles or a prewritten eBook from a PLR site, it is now an asset to your business. You can sell it, give it away for free, or bundle it with a physical product. The great thing is that you can buy these PLR products for $5 to $10. You can then sell them as many times as you want. 

How to Manage the Book-Making Process

The only downside to selling eBooks online is that when you buy a PLR product, you generally receive 50 pages or a few articles of boring white pages. In order to attract customers, you will need to edit the material. You’ll also need to repackage it as a more aesthetically pleasing eBook. Don’t worry. It’s not as hard as you think. 

Check out our YouTube video How To Edit & Brand PLR Products to learn how to make your eBooks or digital products stand out and have a higher perceived value among customers.

If you’re not into designing your digital products, or you simply don’t have the time, you don’t have to miss out. You can hire the Ecommerce Empire Builders team to do all of your Information Product Creation for you. 

Regardless of how you decide to create your digital products, once they’re done, they have the potential to help your margin drastically. This added income will give you more money to spend on advertisements. In turn, this will help you reach more customers and help your business reach new heights. Integrating digital products and eBooks into your dropshipping business is a must.

Consult With the Pros As You Start Selling eBooks Online

Couple browsing through digital information products together

If you want to start making an extra $100 a day, copy and pasting eBooks is the way to go. One of my students used a bundle of three eBooks as an upsell in his funnel. He offered the bundle for $15 and had an incredible 30% conversion rate. If you want to see these types of results, it’s time to get started. 

I hope you can use the information discussed today to start putting your own digital information products together and selling eBooks online. If you feel like you need more guidance with creating your digital products, developing your mindset, or growing your eCommerce business, feel free to reach out to us today. 

At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Also, be sure to check our YouTube channel for even more free resources and insights into the dropshipping and sales funnel industries. Remember, your empire starts now! Tagged : / / / /

One Easy Way to Make Money Online as a Broke Beginner Today

There may seem like plenty of opportunities to make money online today, from opening an ecommerce store to affiliate marketing. However, if you’re a beginner looking for one of the best ways to make money online on a tight budget, we’ve found one proven way to build your business, regardless of your starting budget. Here we’ll go over our proven strategy that can get you on your way to earning a full-time income online.

Find Your Niche

Many people just starting to make money online make the mistake of looking for winning products that are merely the most popular. Even if you believe that finding the right product is the key, you’ll wind up trying to figure out who is interested in that product. Ultimately, you need to focus on the people you’re selling to and their niche. Based on this niche, you can determine which products those people are buying. At the same time, you can figure out how to differentiate yourself from the myriad competitors out there selling to the same niche.

When searching for a niche, look for certain hobbies that people love. Ideally, you should pick a hobby that you also personally enjoy, which can help you put yourself in your customers’ shoes as you sell to them. There are hundreds of hobbies and passions out there to choose from, but try to avoid spending too much time finding one.

Factors to Look for in a Winning Niche

As you choose your niche, there are certain factors to consider that will help you make the right choice. As you select your niche, make sure that:

1. It’s Evergreen

If you want to experience long-term success with your niche, you need to find a niche that’s not going to go away. This is why you should focus on an evergreen niche such as passions or hobbies. 

2. There Isn’t Too Much Brand Loyalty

In addition to being evergreen, your target niche shouldn’t be too competitive to the point where it’s too hard to get ahead. There will always be competition, regardless of the niche you choose. But try not to go into one where you’ll be competing mainly with established giants like Apple. 

3. There’s an Even Mix of Physical and Digital Products

It’s also important to ensure your niche has a balance of physical and digital products. This will enable you to generate multiple revenue streams within your niche so you can make money online. 

Finding Example Products Within the Niche

Peter Pru showing how to browse for product ideas on Amazon

Once you’ve found your niche based on the criteria listed above, you can begin searching for profitable products within that niche.

Browse Amazon for Relevant Products

As an example, golf is a popular niche that can yield success for many people new to ecommerce. When looking for golf products to sell, you can start your search on Amazon. It’s important to keep in mind that you shouldn’t start immediately selling on Amazon, seeing as this platform is out for itself and can essentially “steal” business from you if you rely on it from the start. Amazon is great for supplemental income streams, but you’ll only be helping Amazon grow if you make it your primary ecommerce platform.

What you’re looking for on Amazon are example products to give you some ideas. For example, when searching for “beginner golf,” a mix of physical and digital products shows up. You’ll see a selection of books—including Kindle eBooks—along with golf clubs and golfing aids. All of these indicate that you’ve found a great niche capable of giving you ample income from several sources. 

Search for Products to Sell on AliExpress and ThePLRStore.com

Now that you know what kinds of possibilities there are within your niche, you can begin looking for products to actually sell. For physical products, you’ll want to look for a dropshipping supplier on AliExpress. For digital products, you can visit ThePLRStore.com.

Determine What Sets Your Products Apart From Competitors’ Offerings

As you search for products, it’s also crucial to figure out what differentiates your products and business from competitors’. The fact is that we live in a time when it’s easy for people to find the products they want nearly anywhere online, including Amazon. You need to figure out how to get people to buy from you specifically over competing brands.

You can differentiate yourself and your offerings by showing how your products:

  • Save money
  • Save time
  • Simply have a unique appeal

Crafting Your Offer to Make Money Online

Dropshipper thinking about how to optimize his product offer

With your products and differentiating factors determined, you can begin developing a compelling offer. For instance, suppose you find a selection of golfing eBooks and golfing aids. You don’t want to sell them separately in hopes of earning income through both. Instead, create a package of both physical and digital products that’s unique and appealing to your audience. 

The key to being successful as an online business, above all else, is to offer value to your audience that they won’t find elsewhere. Offering a combination of helpful physical and digital products is instrumental in conveying the value you bring.

The plain truth is that if you try to take shortcuts to make money, it’s unlikely that it will work.

Using AliExpress and ThePLRStore.com

Peter Pru discussing how to find upsell ideas

Generally, AliExpress is one of the best places to look for a good supplier for your physical products. When searching for “beginner golf” products, you’ll find a large selection in this niche alone. However, as you look for products to offer, the best policy is to look for products that your audience is already buying.

You’re likely to find many great products that people are buying on Amazon and that they can find for even less through AliExpress. When it comes to developing an offer that gets people to buy your products specifically, this is where ThePLRStore.com comes in handy. At ThePLRStore.com, you’ll find a wide selection of information products, including eBooks, guides, worksheets, and more. PLR stands for “private label rights,” which means that when you purchase eBooks or other materials through ThePLRStore.com, you can rebrand them to be your own and represent your business.

On ThePLRStore.com, we found a golf guide package containing a whole list of articles that cover a wide range of topics. You can rebrand these articles to be yours. Then either sell them or give them away for free when you sell your physical products. If you’re wondering why you can’t simply sell digital products, the fact is that they’re often difficult to sell on the front end. On the other hand, if you package them with physical products, you can easily make a killing with these products.

Setting Up the Sales Funnel

After selecting your products and creating offers with uniquely appealing bundles, you can begin implementing them in your ecommerce business by developing a funnel. There are several core components of a winning funnel that will help you maximize conversions.

The Squeeze Page

Don’t just simply driving traffic from an ad to your Shopify store or another ecommerce store. You should bring people to what’s called a squeeze page. This page is the first step in the funnel that will convert traffic into customers. These pages ask for items like the person’s name, email, phone number, and other relevant information to lead to an instant purchase.

The squeeze page will then detail the specific offer you want to provide, including the different products and their features. This is also the page where you should detail the specific benefits of turning to you over competitors, whether you’re saving people time or money or solving another pain point.

If your squeeze page is effective, you’ll be able to save a lot of clicks. You’ll also convert people earlier in the buying process than you would with a bare-bones ecommerce store. 

OTO Pages

One-time-offer (OTO) pages are pages intended to offer upsells once a customer has made an initial purchase. Keep in mind that both squeeze pages and OTO pages are for one-click sales. There are no shopping carts involved in an effective funnel. You can include as many upsells as you want to maximize your average cart value (ACV). But try not to annoy your audience, and ensure each upsell adds value to customers’ purchases. One or two great upsells can be the key to maximizing sales.

One of the best ways to find out which products are best to offer on OTO pages is to look at Amazon for items that are “Frequently Bought Together.” 

Find Your Niche and Build a Winning Sales Funnel to Make Money Online

If you’re working with a minimal budget and want to make money online anywhere in the world, this strategy can help you achieve your goals. You just need to:

  • Find your niche.
  • Locate the right products within that niche.
  • Build an effective funnel with a series of enticing offers and bundles.

Then you’ll be able to increase your revenue on a long-term basis.

For more details about how to build a full-time income online regardless of your starting budget, attend our free ecommerce masterclass. Then watch more videos about how to implement winning sales strategies on my YouTube channel. You’ll learn how you can harness the power of funnels to generate more traffic and drastically increase your earnings.  Tagged : / / / /

Dropshipping Hacks to Drive More Traffic and Sales Overnight

Empire builders, today I’m going to be sharing dropshipping hacks about how to turn a profit with your dropshipping business. This is especially useful if your store is currently underperforming or not delivering the returns you were expecting.

If you’re struggling with this issue, you’re definitely not alone. Pulling profits out of your ecommerce business can be a very tricky operation, especially since you need to continually spend on advertising. Many beginning dropshippers will find that, once all the numbers have been added up, they’re only breaking even. Today I’m going to tell you why that’s not necessarily a bad thing. In fact, you’re ALMOST there. It’s time to break through that stalemate and enjoy some healthy profits with these dropshipping hacks.

Maximizing the Impact of Every Sale

Profitability in dropshipping is all about making the most of your advertising dollars, whether you’re driving that traffic to Shopify, Clickfunnels, a two-step order form, or to a different funnel. You need to make every sale count. Let’s take a look at some of the most effective and reliable ways to get the most out of every conversion.  

Capture Customer Emails

Building your email list is absolutely critical for dropshipping success, especially if you’re struggling with profitability. Every customer email is an asset for your business that goes way beyond that individual sale. You’ll be to reach out to that person again and again, with promotions, new product launches, discounts, etc. 

Every sale generated by email marketing is essentially pure profit that’s just for you, without having to hand over a chunk for each click. No matter what platform you’re using, make sure you drive traffic to a landing page where you can collect those assets for yourself, along with their billing information, address, etc. Growing your email list is one of the most important factors for sustainable growth and consistent profitability. 

Quantity Break Discounts

Peter Pru explaining quantity breaks in sales funnels

If your current funnel has the structure for quantity break discounts, there’s absolutely no reason not to use them. This very effective technique is to give the customer an irresistible discount for buying multiples of the product. Offering quantity break discounts can boost your profitability like almost nothing else; it’s one of the best dropshipping hacks to implement for an overnight boost in sales. 

Why? 

Because people love getting a bigger and bigger deal. My magic numbers for quantity options to offer the customer are 1, 2, 4, 6, and 8. Those numbers may sound like overkill to you, but this method is absolutely tried and true. I had a student a year ago that was selling premium-priced products using a two-step order form. It wasn’t a product you would expect to sell in multiples, and yet he got phenomenal results from the quantity break discounts. This is literally free money and a very effective strategy for making your business more profitable.  

Order Bumps

You always want to give the customer PLENTY of opportunities to spend money with you. An order bump is just something enticing that the customer can add on to their order. Keep it as simple as possible, but make sure it’s complementary in some way. For example, if you have a customer buying a toothbrush, why not offer them some toothpaste? You can also offer something like expedited shipping or front-of-the-line service. A well-executed order bump campaign will be converting at around 20%. This is an absolutely fantastic way to maximize this sale and help you become more profitable. 

Upsells, Upsells, Upsells

Happy dropshipper earning more profits from using dropshipping hacks

As you dive deeper into how to make the most of each sale, you should absolutely have upsells inside your funnels. That means you offer the customer more hand-picked, relevant products that they might be interested in. You have the consumer’s attention, and you probably paid dearly for that click, so make the most of it.

Your funnel can have as many upsells as you want, but I typically recommend offering three or four options. You don’t want to annoy the customer by putting them through upsell oblivion, but that’s not necessarily something to worry about. Just make sure you’re offering complementary products they might actually like, and that will provide value for them. Here are four reliable upsell dropshipping hacks you can use to be more profitable: 

1. More of the Same

This upsell is basically to give them an even better discount on the same product they’ve just bought, assuming that your margins allow it. This upsell works because they obviously like this product, and it’s what motivated them to click on the ad. Give them a reason to take advantage of the discount (“perfect for gifts,” “perfect for friends and family”). Then you can easily expand your profits on this sale. 

2. Complementary Products

These are, again, product offers that are extremely related to whatever they just bought. If the customer purchased some fishing lures, you can offer a fishing tackle box. The idea is to include something they’re going to need anyway. They might as well buy it from you, right?

3. Digital Products

It’s very hard to sell digital products on their own because it’s not something tangible. It’s hard to convince people of the value of a digital product, and they just tend to convert at a lower rate. But digital products work very well for upsells, especially if they relate directly to the niche this customer is interested in. It can be an eBook bundle, a video course, a PDF, or anything else. The best part is, you only pay someone to create the product once, and then you can sell them over and over again.  

4. Monthly Subscriptions

This is the most important upsell option, BY FAR, and one of the most effective dropshipping hacks to make your business more profitable. Every monthly subscription you sell is money that flows into your business every month without you having to do anything. It’s pure profit! If you can sell this service to 10 percent of your customers, and each subscription is $39.99, it would completely transform your business. That money could help you expand your ad budget, or you can even use it to pay yourself. Pound for pound, monthly subscriptions are one of the most effective ways to make your business profitable. 

The Smart Way to Think About Profitability 

Dropshipper working to improve his funnel for overnight sales increases

If you want to get more profitable, I want to challenge you to change your line of thinking. You can’t depend only on “posting the ad and getting the customer to buy that product.” It’s not surprising that some of you will only break even by following that basic strategy. After all, advertising costs aren’t getting any lower! There’s really only so much you can do at the ad level. But if you’re just breaking even and practically giving products away for free, that’s an excellent start. You’re getting those customers into your funnel, and THAT’S what matters. 

In other words, your profits may not come right at the beginning of the funnel. That’s why you focus on maximizing each sale by upselling digital products, complementary products, and monthly subscriptions. You make bank on quantity discounts and order bumps, not ad clicks. It’s really going to be later on down the funnel, where your margins are much more favorable and you can add in dropshipping hacks, that you can generate those big profits.  

Utilizing Your Most Important Asset: Email Lists

Email marketing remains the most powerful and cost-effective way to sell anything you want online. You should be emailing your customers every day, or at least several times a week. Email them discounts and offers. Email them your Shopify product page. Create order pages for your monthly subscriptions and email them promotions for that. If you’re really lazy, you can even email them affiliate marketing offers that relate to your niche. Like I said earlier, your customer’s email addresses are your most important asset. 

But these email addresses won’t do you any good if you’re not using them! Simply put, these email-generated sales are pure profit. If you find you’re only breaking even after paying for all those clicks, make up the difference by reaching out to your list with relevant, attractive offers. 

My team at Ecommerce Empire Builders is actually putting together an email package right now, which will be for a small group of dropshippers. These are businesses that are already earning at least $5,000 a month and have the budget for a back-end email system. The service will essentially be a 93-email sequence that we build and manage for you. If your business qualifies, email me to learn more! 

Consult With the Pros to Put These Dropshipping Hacks Together

There’s so much more to learn about building a profitable dropshipping business, and it’s important to start your business with a strong foundation. Reserve your seat at our free dropshipping webinar to learn all about maximizing sales and making the numbers work for you. Also, visit my YouTube channel for frequent videos about trends, new strategies, and other insights. Tagged : / / / / /

7 Trending Summer Products to Sell in May and June

Empire Builders, I know that it’s intimidating to browse AliExpress looking for your next winning product, especially if you’re just getting started with your dropshipping business. So I’m sharing seven trending summer products that you could begin selling today, and they’re all perfect for someone that’s new to making money with dropshipping. But I’m not just here to give you these product picks. More importantly, I’m going to tell you WHY these are fantastic products. Like anything else, the process of choosing products is a skill you need to learn and develop over time.

Choosing trending summer products is more of an art than a science. But there are several key factors that can guide you in the right direction. Listen and learn since this will be one of the most important elements for building your empire!    

1. Waterproof Bed or Seat 

Our first winning product is part of the camping and hiking niche, which is going to do extremely well as we head into the summer months. People will be much more interested in outdoor activities, which means they’ll be buying all sorts of accessories. A product like this is great because it has multiple purposes. It’s a waterproof mattress that can also be used as a seat, and it rolls up into a small carrying pouch. This product is portable, comfortable, and perfect for camping or hiking. 

Searching for Quality Products

Screen grab of Peter Pru discussing the outdoor and survivalist niche

The first criteria we can think about while choosing trending summer products is making sure that we hit on the fundamentals of what makes any product desirable. 

  • Does the product save time?
  • Can the product save people money?
  • Does it have a “just gotta have it” appeal because the customer really wants it?  

Ideally, you need at least one of these factors. But if you can find a product that has all three, that’s even better. Those are the products that really blow up. This waterproof camping bed definitely has all three elements since it’s inexpensive, convenient, and will make outdoor adventures more comfortable. 

What else do we like about this product? It has a very good star rating, a sizable amount of reviews, and also over 4,000 orders. That’s exactly what we want to see. If you want to choose some trending summer products, it’s absolutely crucial that you find a GOOD product. That means people like it, and it’s providing value for them. 

The next thing we look for is making sure a good, reputable supplier is offering the product. You can head to the detailed seller ratings page to review where they stand as far as “Item as Described,” “Communication,” and “Shipping Speed.” You want to make sure that all these ratings are above 4.5. In this case, the supplier of the waterproof camping bed passes the test with flying colors. 

2. Portable Hand-Pull Saw

Continuing with the outdoors theme as we head into summer, this small, portable saw can be used to cut down branches and small trees. This product can be used for many purposes, including to clear an area in the woods where the consumer wants to set up a tent. Portable saws are a specialty product that really resonates with people that have a passion for the outdoors. This product can be aimed at campers and hikers. Also, it’s definitely in the survivalist niche, which has been doing extremely well over the last year. So again, we have a useful product in a popular niche from a reputable seller. The saw is also a pretty cool product that looks great in video ads. 

There are some limitations with products like knives and saws, such as how you’re not allowed to promote them with Facebook ads. But this is still a fantastic product for anyone in the survivalist/hiking/camping niche. For example, you can use it as an upsell for another product or offer it to your email list.

3. Waterproof Pouch

As we’re thinking about what people like to do during the summer months, what else comes to mind? They’ll definitely be spending time at beaches, pools, rivers, etc. This is especially true as life gets back to normal and people are eager to hang out with others. Products for everything that has to do with having fun around water will be getting popular right now. Consumers can use this waterproof pouch to store their cellphone, earbuds, wallet, or other small accessories that they want to protect from sand and water. This pouch is useful, convenient, and extremely inexpensive. Another winning product!

4. Waterproof Bag

Our next product is really the same concept as the pouch and can even be considered complementary. That means the same consumer might want to purchase both! Which brings me to a really smart principle to be thinking about: how can you sell a customer the next thing that makes sense for their needs

Someone who’s getting ready to spend time by the water might need the pouch for their smaller valuables, but it’s common sense to also sell them a waterproof bag. They can store towels, an iPad, books, or anything else they want to keep safe. This product has many potential use cases beyond going to the beach, like for rafting and other active water sports. 

Get in the habit of thinking strategically for your business in this way. You don’t have to overcomplicate it — it’s often just about the next logical thing that makes sense for them to buy. Just make sure you pick a niche instead of trying to sell it to everyone. At the end of the day, what’s going to make you successful is connecting the RIGHT products to the RIGHT consumer who wants or needs them. This business is basically about helping other people by solving their problems. Put the customer first, provide value for them, and you won’t fail.

5. USB-Powered LED Crochet Hook

Screen grab of Peter Pru discussing one of the trending summer products

Let’s head indoors, for now, to check out a fantastic product that’s part of the crocheting niche. This particular product is an electric tool that allows crocheting to be much faster than doing it with old-school needles. Hobbies like crochet, knitting, and sewing are all amazing niches with many passionate consumers. These indoor hobbies can be enjoyed all year round, are very popular, and inspire incredible loyalty. 

I also like these niches because they’re associated with both many physical products and many digital info products. A seller in this niche can create all kinds of compelling how-to digital products about different creative projects, which are great for upselling your customers and bumping up your revenue. 

6. Outdoor String Lights 

I’ve just moved to a home with a massive backyard, which means my wife and I are spending a lot of time looking at outdoor decor. We’re definitely not the only ones. Everything that has to do with outdoor decorations has become massively popular over the last year. There’s no end in sight to this trend as we head into summer, which makes it a great niche. But, even as I’m walking around with my wife being a consumer, I still always keep my dropshipper hat on. 

When I came across these outdoor string lights, I immediately wanted to check them out on AliExpress to see what the real prices are. These outdoor string lights are a fantastic product and will be perfect for backyard social gatherings. They also definitely have that “just gotta have it” appeal because they’re attractive, unique, and fairly inexpensive. That’s what you want in trending summer products for your stores.

7. Solar-Powered Lights

We round out our list of trending summer products with this genius product that consumers can attach to their patio furniture or any other elements of their outdoor space. It’s solar-powered, which makes these lights eco-friendly and inherently cool. They also solve an actual problem, which is a dark backyard. 

The best thing about this product? People will definitely want more than one! I always recommend that you offer quantity break discounts for two, four, six, eight, or more units. I recommend this strategy almost regardless of what kind of product you’re selling because consumers really can surprise you with how many units they’ll buy when there’s a discount involved. Needless to say, those multiple sales will really help your margins out. With a product like these solar-powered lights, where the customer is extremely likely to need several, offering quantity break discounts can add up to a substantial amount of income. This is a fantastic product.

Man working on his dropshipping stores in his backyard

You can learn much more about marketing these trending summer products — and how to plug the products into a winning sales funnel — by taking my e-commerce master class today! You can also subscribe to my YouTube channel for frequent tips and insights. Tagged : / / / /

The Easiest Way to Find Dropshipping Products in 2021

Empire builders, you have probably already discovered that knowing how to find dropshipping products can be a real challenge in the ecommerce industry. You can pour hours into market research trying to find those must-have niche products. Through my years in this industry, I have clocked tons of market research hours myself. However, I recently stumbled onto an amazing dropshipping hack. This hack allows you to find million-dollar dropshipping products in just minutes. Read on to discover the easiest way to find dropshipping products in 2021.

Done-for-You Market Research 

Like many in the ecommerce industry, I have spent countless hours conducting market research, finding winning products, and creating compelling offers. Of course, market research is vital in every successful ecommerce business. However, I recently stumbled upon a hack that can cut your market research efforts in half while still providing all the crucial information to find dropshipping products. I discovered this hack in a very unexpected way. I have to give credit to my wife and the TODAY Show of all things for leading me to this very valuable ecommerce information. 

One morning I went to go talk to my wife, and I found her watching the TODAY Show. The show was on their “Shop TODAY” segment. Being in the industry I’m in, the information pouring from the screen grabbed my attention. The host goes over the hottest must-have products of the day. The products the show pushes are marketed as life hack products. With millions of people watching the TODAY Show, they are creating a massive demand for these products. The increased demand for these simple gadgets is a dropshipper’s dream. The TODAY Show is truly providing done-for-you market research to dropshippers for free. Now, you just have to understand how to capitalize on it. 

Creating Amazing Dropshipping Offers 

Peter Pru discussing how the TODAY Show is a resource for product research

The great thing about the TODAY Show is that they also have a “Shop TODAY” website. This means all of the valuable market research they provide is free for you to reference at any time. Just head over to their website, and check out the countless articles they have. Each one of these articles contains valuable information on trending products you can start dropshipping today. From home decor to fashion to beauty products, the TODAY Show is laying out all of the must-have products of today. 

Once you find a product that goes along with your niche, head on over to AliExpress or Alibaba and find the best place to source the product. Both of these websites will have a ton of suppliers offering all of the products you found on the “Shop TODAY” website. I think some of the coolest products with the most potential on the “Shop TODAY” website are the kitchen gadgets. Everyone’s got to eat, so the kitchen niche is always going to have a demand. From cool little freezer trays to mini waffle makers to kitchen organization gadgets, there are just so many kitchen niche products to tap into. Once you have picked out your products and found the supplier that’s right for your dropshipping goals, it’s time to get to start digging a little deeper and putting together that winning offer.

Building a Six-Figure Sales Funnel

Peter Pru discussing how to find matching products for upsells

Now that you’ve found your next winning dropshipping product through the Today’s Show’s done-for-you market research, it’s time for you to do a little work of your own. You need to create a compelling offer with your cool life hack product. This is where your own market research skills come into play. One of the first places I suggest going to is Amazon. Amazon is the king of online shopping. While none of us will ever be able to beat Amazon, we can still create more compelling offers than them. Remember, the secret to dropshipping success is to create an irresistible offer. Anyone can sell a spatula, but not everyone can make a six-figure business out of selling spatulas. 

Once you’re ready to get down to business, head on over to Amazon. Go ahead and run a search on the product you are planning on selling. Once you find it, scroll down until you find the “frequently bought together” section. This information shows you what your target customers are interested in. Then you can bundle products that will attract the biggest number of customers possible. The products you find on Amazon and the “Shop TODAY” website will provide you free ideas for products and upsells pairings. I stumbled upon this new product discovery method in a unique manner. But it has already proven to be a valuable resource. Now that you know where to look, it’s time to get to find dropshipping products and build out your next six-figure sales funnel! 

Consult With the Pros 

While the TODAY Show may have been an unconventional place to discover a list of million-dollar dropshipping products, I’m so glad that I did. This is the easiest way I have ever found to conduct market research and find dropshipping products in all my experience in the ecommerce industry. The TODAY Show is creating a high demand for these products. So there is just so much potential to tap into here. I hope you take this information and use it to create your next great six-figure sales funnel. 

If you feel like you need more guidance with developing your mindset and growing your ecommerce business, then feel free to reach out to us today. At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Also, be sure to check our YouTube channel for even more free resources and insights into the dropshipping and sales funnel industries. Remember, your empire starts now! Tagged : / / / /

Hack Your Sales Funnel and Turn $10 Into $100 With Dropshipping

Empire builders, not only is it possible to turn $10 to $100 with your ecommerce business, but you can do it again and again. Ecommerce and dropshipping are great opportunities to predictably expand your profits, week by week. Learn how to hack your sales funnel for more streamlined — and repeatable — profits.

How It’s Commonly Done 

When it comes to ecommerce and dropshipping, there’s a pattern that most entrepreneurs use in order to sell their product. This usually involves increasing traffic to their website and to a single product through advertising, social media, influencer promotion, and whatever other means suit their product. This is a service that is paid for and therefore cuts into profit margins. 

Take a company that sells their merchandise for $20. Increasing traffic to their website, and therefore getting a consumer to look at their product, will generally cost around $10. Now, this initially seems like a great deal. They just made $10. 

However, this isn’t looking at the bigger picture. The initial potential for revenue is $20. This is immediately halved due to the cost of advertisements and increasing traffic. Then, you also have to take into account the cost of the product, as this is an example involved with dropshipping a physical product. 

Even if the product and shipping costs only come to $5, the company is left with a net of $5. That’s not exactly a number that inspires, and this is what scares people always from starting their empire. There’s an easier way to make a profit right away and create a successful dropshipping business. 

A Better Way: Hack Your Sales Funnel

Screen grab of Peter Pru explaining how upselling can change net profits

The key is controlling the narrative and how much you’re able to make. Let’s look at this another way, but with the exact same initial setup. You start with a product that has a potential revenue of $20, and the cost of advertising is still $10. This is where I want to mix things up and introduce something new. 

We don’t want to just leave things as they currently stand, with the potential to make $5. We want to grow this potential. 

To do that, I’m going to add a simple one-click upsell — nothing too complicated or technical. If you want to dive into the meat of why this works, I’ve extensively covered the topic before. If you want to learn how I took a brand-new business and turned $0 to $1000 a day in only three days, click here

 How to Add an Upsell to Your Sales Funnel

For our purposes now, just view the upsell as an opportunity for your business to make more money without spending more on additional advertising. It basically allows a customer to buy more of your product and to do so easily. This is important for any business, no matter what you’re selling or in what format. 

Your first sale is likely not going to amount to much of a profit. In fact, even the previous example is optimistic. Breaking even is a pretty good goal when you’re first starting out. So, if you offer a $40 upsell, then your revenue just jumped up to $60. After subtracting $10 for advertising and maybe $20 for the cost of goods, your net is now $30. That’s a lot better than $5. 

While not every customer is going to purchase your upsell, you’re allowing yourself the opportunity to make more money per sale, and some consumers will decide to go for it. The best part is, the potential doesn’t stop there. You can customize this funnel and how things sell to fit your company’s needs. 

You don’t have to just have one upsell. The first sale you make, once a consumer decides to use their money on your product, dictates the rest of your profits. Once you learn this, it’s almost like magic. 

Subscription-Based Sales Funnels

Screen grab of Peter Pru discussing the value of subscription offers

That first sale you make — our $20 example — is going to be the hardest. It’s also going to be the most important, as all the pieces start from that sale and are put together to maximize your profits. The amount you’re going to make all stems from what you do behind the scenes. 

In this subscription-based sales funnel method, things start in the same way. You have your traffic coming into your store for your front-end product. However, this time visualize an order form, which is where someone buys something from your store. Your $20 product will be on this order form. Then, you’re going to want to implement the following hacks to increase the amount of product a single customer will buy from you, or your average cart value:

Step One to Hack Your Sales Funnel: Encourage Bigger Buys

My first suggestion is to add quantity discounts. If a consumer buys 4, or 6 of your products, they should get a discount. You might be questioning if anyone would actually buy multiples, but studies show they do. People love a good deal. Take advantage of this and offer a better discount as the quantity goes up. It’s going to make you more money by increasing the likelihood that more of your product will sell to a single customer. 

Step Two to Hack Your Sales Funnel: Create Order Bumps

Next, consider adding something called an order bump right under your front-end product. This is basically a no-brainer you offer a customer to buy alongside your product. Your local grocery store already does this by enticing you with little treats as they’re ringing up your groceries. Think about how often you take advantage of those. 

If you’re a company selling toothbrushes, your order bump would be toothpaste. Why wouldn’t a consumer take advantage? When they do, that’s more money for you. This can help you break even or make a profit from the very start. Then, you can move to other tactics.

To summarize steps one and two: I recommend offering more of what they just bought at a discounted price and then a complementary product. This is any product customers frequently buy alongside your type of primary product, and you can easily figure out what this product might be through Amazon. Make sure you’re giving them a good deal on the product as well. Offering these two upsells should be simple, allowing the customer to either choose yes or no and then move on.

They won’t have to navigate throughout the website or click through multiple pages. They can buy lots of your products with two clicks, as there are no cart pages. That’s the beauty of this funnel. 

Step Three to Hack Your Sales Funnel: Create Subscription Upsell Sequences

Happy customer opening a subscription box package

The third upsell is key. I refer to this upsell as the continuity upsell, and it’s the subscription aspect of your funnel. Offer your customers a monthly incentive, such as a subscription box or digital access. This will give you recurring revenue and a loyal customer base. Here’s more information about subscriptions, because they really are gold for your company. The subscription upsell should be another one-click option, and customers automatically get billed. Aim for a 50% margin here, as this is where you’ll want to pay yourself and invest in other assets for your company. Always, always, always offer a subscription option!

Here’s something else to keep in mind. When you pay for advertisements on Facebook, you’re not paying for customers. You’re paying for data that will help you understand more about what consumers want. A simple upsell sequence will help you get more of that data and make more money. It’s easy, fast, and beneficial for someone’s first business. 

Hack Your Sales Funnel and Grow Your Business Faster

When you put all of these pieces together, you can really start to see a potential for great profit. The original example of $5 in net profit can easily be turned into hundreds if not thousands of dollars when you implement these funnels and sequences. You can also check out my YouTube channel for more tips and insights.

If you enjoyed this information and are looking forward to starting your own dropshipping business and maximize your product, check out my free ecommerce masterclass. You’ll learn how to make a 5-step ecommerce funnel without building a website and turn it into your full-time income. Reserve your seat today, and remember: your empire starts now! Tagged : / / / /