Dropshipping Product Research Course: How to Find Shopify Products in 2021

When building your online store, the biggest question will be about the right products to sell. Dropshipping product research can be the difference between making a six- or seven-figure profit and a big fat zero. After all, it’s essential to fill your online store’s inventory with top-quality merchandise that you can sell affordably to your customers. By choosing winning items to sell, the amount of profit you can generate is limitless. So, buckle up and learn how successful dropshippers find Shopify products for their businesses. 

1: Peek Into Amazon Best Sellers

Arturo showing how to use Amazon search results to find Shopify products

You can browse Amazon Best Sellers to generate a list of best-selling and winning products that refreshes every hour. Although Amazon features many branded products, such as Nike, Apple, Lego, and so on, you can still find numerous non-branded products to sell on Shopify. 

To identify a winning product, try to find the most popular generic products and then figure out if they are available on Oberlo. If that is the case, take that product and start selling it on your own. Simply put, if the product is a best seller on Amazon, it can be the same thing on your dropshipping website. The strategy is to take a generic product, create an enticing brand behind it, and begin selling. 

2: Utilize Wish to Find Shopify Products

Wish is another eCommerce platform that features its best-winning products with sellers. The platform has very active reviews plus a rating section that helps you research popular products. Besides, plenty of their winning products are purely generic, making it easier to feature similar effects on your online store.

Another exciting thing about Wish is that most products are designed to be bought impulsively. Such kinds of products are perfect to market on social media platforms such as Facebook and Instagram. When browsing through Wish, ensure you choose colorful, fun, and unusual products as they often become winning products. 

3: Spy on Your Competition 

Snooping on eCommerce stores similar to yours can give you a great idea about the best product to sell. Find successful online stores and analyze what they are selling. Even if you don’t find the same item they’re offering, you can get good ideas from their success. For example, if you’re starting an eCommerce store in fashion, you can get current trends by visiting a famous fast-fashion store such as H&M.

The strategy is to identify successful online shops in your niche and get the best of what they’re offering. By going through your competition’s website, you will find patterns and connections you can utilize for your own success.

4: Check eBay Watch Count 

The eBay watch count lets you see the most popular products on eBay. You can search based on keywords connected to your niche or store. But to get more specific results, go with a more detailed description. 

Obviously, the winning items for your online store are those with the highest number of views. However, if your search is more specific, views will be fewer, and that’s completely normal since many shoppers don’t go into specifics when searching for an item. 

5: Try Oberlo to Find Shopify Products

Oberlo is the gateway to thousands of products that you can find on AliExpress. Besides having access to one of the largest eCommerce stores in the globe, you can view the most popular products over the last month or half a year. That allows you to check if the item is a continuous success or just a current trend.

Oberlo also allows you to see a lot of helpful metrics on each product, including how customers rate products, by browsing through their comments. Other statistics include imports, giving you information about the number of stores selling that exact product and those that launched in the last month. 

Types of Products to Pick for Your Dropshipping Store

Shopper browsing through engaging products and ads

Let’s face it; there’s no way you’ll find a product or niche that appeals to everyone. Therefore, picking the right demographic of shoppers is key to having a successful dropshipping store. Some items that can make your eCommerce store a success include:

Products Related to Hobbies

People who are really into a hobby will buy anything to fulfill their interests. Examples are pet products, tools, stickers, equipment, merchandise, sporting gear, and more. 

Products Targeting Business Customers

Business customers are a great group to target since they usually buy in bulk and become recurring customers. If you can build a good reputation with business clients, they’ll bring in cash for the long haul.

Products That Solve a Problem

People continually seek ways to make their lives smoother, and most successful business ideas are often based on that notion. For example, washing machines and robotic vacuum cleaners make life easier, and people will feel relieved by investing in them. Of course, you need to do your research well to identify products that solve modern-day problems.

Hard-to-Find Products

You don’t want to offer products that shoppers can purchase at any store close to them, such as batteries. If you want to capture paying customers, you need to find Shopify products that are not easily available in their area. In such cases, they’ll be willing to pay well for the item and wait for the shipping patiently. For example, getting medieval knight armor might be impossible in many Halloween shops. So, consumers will have no option but to order it online.

Get Help From Ecommerce Empire Builders as You Find Shopify Products

Arturo showing how to find products on AliExpress after researching product ideas

Overall, marketing is the biggest driver of sales for dropshippers. Since your online store is probably not well-known already, your business can’t just rely on organic reach or reputation. You need to employ a well-executed advertising campaign and offer a product that is easy to market. Ecommerce Empire Builders can help you through dropshipping product research to identify winning products for your online store. Click here to reserve a seat at the Ecommerce Empire Builders masterclass and push your online business from struggling to thriving. You can also subscribe to my YouTube channel for marketing strategies and tips. Tagged : / / / /

2 New Ways to Conduct Product Research and Find Winning AliExpress Products

One of the best platforms to locate products for dropshipping businesses is AliExpress, and we’ve discovered two new ways to make it even easier to find winning products through them. To use these methods and find winning AliExpress products, you won’t require any paid tools. Instead, you can actually save time and money by using these strategies to pin down the perfect product using AliExpress alone. 

Here we’ll jump into these strategies to help you get the most from AliExpress and succeed with your dropshipping business.

1. Browse by “All Popular” Categories

The first method for easily finding winning products is to search for products in the “All Popular” category. You can do so by scrolling all the way down the homepage to the “Browse by Category” section in the footer. 

You’ll see a list of different categories to choose from. The list includes “All Popular,” “Product,” “Promotion,” “Low Price,” and “Great Value,” among others. Here, simply select “All Popular,” and it will take you to the next page featuring every popular category. 

Once you open the next page, you’ll see a list of popular categories in a wide variety of niches, including arts and crafts, bowling, bathroom products, computer cables and connectors, camping and hiking, and many more. Specifically, under each niche, you’ll see lists of the most popular keywords that people are entering when searching for trending products. 

For example, under the “Fishing” niche, one of the top keywords is swimbait. When you click on that term, you’ll be taken to a page showing all of the products on AliExpress that feature that keyword. 

All results are sorted by “Best Match” by default. So you can find winning AliExpress products that use that popular search term. This makes product research infinitely easier than simply trying to determine what’s best to type into the search bar to begin the research process. 

Browse Through Other Categories

Screen grab of Peter Pru showing how to use AliExpress categories

In addition to the most popular categories, we also recommend looking at products in some of the other categories available to you. For instance, if you choose the “Low Price” category, you can see a list of search terms pertaining to some of the cheapest products in your niche. 

Generally, we suggest you start browsing “All Popular,” followed by “Low Price,” “Great Value,” and “Reviews.” These are the four best categories on AliExpress to find winning AliExpress products. Using this method, you can easily figure out what’s trending in your niche to give you a good launching point.

2. Look Through the “Top Ranking” Section

Screen grab of Peter Pru explaining Top Rankings on AliExpress

The second method we’ve found helps locate the perfect item to sell is by taking a look at the “Top Ranking” section of the site. At the top of the AliExpress homepage, you’ll see the “Top Ranking” tab. This will take you to a page that lists all of the top-ranking products on AliExpress. 

We aren’t entirely sure how they develop these lists. But they’re conveniently broken into different niches, including “Picked For You” to start. Some of the niches you can choose from include consumer electronics, home and garden, health and beauty, and accessories.

We looked for some examples in the Home Improvement category. In this category, we viewed a list of top-selling and top-ranking products that included LED lighting for the home, night lights, measurement and detection devices, and more.

Starting with Your Mass Market and Narrowing It Down to Find Winning AliExpress Products

The big advantage of this section is that it breaks each niche into sub-niches to explore even deeper. This is crucial because we always recommend starting with your mass market and then narrowing things down to specific sub-niches. 

When you click into those specific sub-niches, like “Indoor Lighting” within the home improvement niche, you’ll be able to see an extensive list of popular products within that sub-niche. Some of the products we saw in this sub-niche included:

  • LED string lights for holidays
  • Multicolored LED light strips
  • Different types of bulbs for various garlands

You can then include these products for main offers, order bumps, upsells, and parts of subscription boxes. When you view each product, you can also further determine if it’s right for you based on all the details included. When looking at a page for LED lights, for example, you can see the:

  • Average star rating
  • Product reviews
  • Number of orders
  • Discounts

From there, you can do your due diligence and dive even deeper into each product. You may want to look at the supplier and make sure that they’re reputable. You can also test the product before offering it on your eCommerce platform.

Take Some Time to Find the Ideal Product for Your Business

Dropshipper researching new products on AliExpress

Using these two methods to conduct product research, you’ll be able to more easily find winning AliExpress products. Products found on AliExpress could include core products to sell. You can also find smaller products you can include as order bumps, upsells, and elements of subscriptions. 

In any case, be sure to review various products. Figure out what’s most compatible with your sub-niches, not just your niche. You may find that products in one sub-niche inspire some passion in you while others interest you less. The important thing is to find products that you truly care about selling and that your customers will also enjoy. This is why you need to identify products that appeal to both you and your audiences. This will ultimately help you boost sales and experience success.

At Ecommerce Empire Builders, we’re here to show you how you can excel with your dropshipping business. We can teach you how to get the best possible results with your efforts, whether you need help:

  • Starting to find winning AliExpress products
  • Choosing a niche to focus on
  • Learning how to build the perfect website and sales funnel
  • Other aspects of dropshipping

The key is knowing how to approach your new business as you just start out. For additional tips on how to grow your dropshipping business and earn a full-time income online using AliExpress and other tools, register for our free eCommerce masterclass today. You can also find new insights and dropshipping strategies by subscribing to my YouTube channel. Tagged : / / / /

A New Way to Find Dropshipping Products Within Minutes

If you want to succeed with your dropshipping store, you need to know how to find the best products worth selling to your target market. Thankfully, there’s a new method of finding products that could earn you as much as $10,000 per month in as little as minutes. Here we’ll go over this way to find dropshipping products. We’ll show you how you can use it to build a winning dropshipping store for your business.

Take Full Advantage of the Facebook Ad Library

While the Facebook Ad Library is nothing new, the recent update has brought some interesting changes that can come in handy for dropshippers. If you’re unfamiliar with the Ad Library, it’s a tool that Facebook created to enable users to browse the many ads that companies are displaying. You can easily use this tool to get some ideas for your own ads. You can also see which ads perform the best. 

If you want to use the Ad Library as a way to find dropshipping products for your own store, you can take the following steps to get started.

1. Search for Ads With the New Search Function

Screen grab of Peter Pru using the Facebook Ad Library

The big game-changer with the Ad Library update is the search function. It allows users to search for ads across the massive library. The old-school method of looking for ideas was to simply visit Facebook’s main website and search for company names and products, but the Ad Library’s search capability makes this even more convenient.

In the new “Search Ads” section near the top of the main Ad Library page, you’ll be able to search ads by category. These categories include “All Ads,” along with specific categories. For your purposes, you’ll want to select “All Ads” first. From there, you can search by keywords or advertisers in the adjacent search bar. Use this as a way to find dropshipping products before zeroing in on more specific ideas.

When searching by advertiser, you can type in specific company names and see all the ads that they’re currently running. Otherwise, you can search by keyword, which would be a particular niche you want to target. When it comes to keywords, you can type in everything from individual product categories to industry-specific phrases and topics. 

For example, you can search for “get yours today” and see a list of results that include active ads. 

2. Look Through the List of Ads

After conducting your search, you’ll see a page with all the currently running ads based on the keyword you enter. When searching for “get yours today,” we found a wide range of products. This includes physical products such as tool kits and gym equipment. There turned out to be a lot of ads featuring this highly specific phrase. So you can probably find many other examples based on your niche.

3. Try a Wide Range of Keywords

As you look through the Ad Library and perform various searches, try other keyword entries that might yield optimal results. For instance, you could type “free plus shipping” to see what types of products primarily have customers pay for shipping costs. You could also look for items that are discounted with the phrase “50% off.”  

Keep in mind that not all the products you look through are going to be winners. Not all ads shown are necessarily successful. Some ads might have just been launched today, for example, with no real chance to gain traction and drive results. Meanwhile, other ads might be from months earlier and no longer as relevant. 

4. Research Individual Products and Companies

Unfortunately, this tool isn’t a perfect way to find dropshipping products. One of the downsides of using the Ad Library is that you can’t actually gain insight into ads’ performance. You won’t be able to see engagement such as likes, comments, or shares. So you have to dig deeper on your own. More experienced dropshippers might be able to determine whether an ad is good. But even if an ad doesn’t look great, the product it’s selling might be a favorite among customers. 

The best way to figure out how an advertiser is performing is to look at the company website. View their Facebook business pages. These can give you a better idea of how well ads are performing and the level of quality that competitors provide. Based on these aspects, you can determine how to approach your ad campaigns to get the kinds of results you want.

Use the Facebook Ad Library to Start Your Ad Campaign

Screen grab of Peter Pru showing how to filter ads through keyphrases

Whether you’re a veteran dropshipper or just trying to launch your business, the Facebook Ad Library is one of the best tools to use. You can now easily search for everything from the kinds of products you sell and types of offers to specific companies whose ads might influence your own. If you’re not using this tool, you’re missing out on one of the most effective ways to see what’s working and what isn’t. This can mean the difference between resonating with audiences and wasting ad spend.

However, remember that you will need to look closer at each ad that grabs your attention. You might find that ads are too new or old to be relevant. Alternatively, you may discover that a particular company isn’t a worthwhile competitor to mirror. Whenever you use the Ad Library, take the time to do your research. Then you’ll be able to get some winning ideas for your next ad campaign.

Learn More About How to Build Your Dropshipping Business With Ecommerce Empire Builders

Dropshipper brainstorming ways to market new product offers

The Facebook Ad Library can be an invaluable way to find dropshipping products. But there are many other elements that you need to consider when developing a dropshipping store. Do you want to find out more about how to develop a successful business and earn a full-time income online? The experts at Ecommerce Empire Builders are here to help. To get started on building your business and ensuring its success, register for the free Ecommerce Masterclass with Peter Pru today. We’ll show you how to get started without the need to build a website, touch the products you sell, or spend too much of your budget on pricey ad campaigns. For more insights as you develop your store, subscribe to my YouTube channel. Tagged : / / / /

The Easiest Way to Find Dropshipping Products in 2021

Empire builders, you have probably already discovered that knowing how to find dropshipping products can be a real challenge in the ecommerce industry. You can pour hours into market research trying to find those must-have niche products. Through my years in this industry, I have clocked tons of market research hours myself. However, I recently stumbled onto an amazing dropshipping hack. This hack allows you to find million-dollar dropshipping products in just minutes. Read on to discover the easiest way to find dropshipping products in 2021.

Done-for-You Market Research 

Like many in the ecommerce industry, I have spent countless hours conducting market research, finding winning products, and creating compelling offers. Of course, market research is vital in every successful ecommerce business. However, I recently stumbled upon a hack that can cut your market research efforts in half while still providing all the crucial information to find dropshipping products. I discovered this hack in a very unexpected way. I have to give credit to my wife and the TODAY Show of all things for leading me to this very valuable ecommerce information. 

One morning I went to go talk to my wife, and I found her watching the TODAY Show. The show was on their “Shop TODAY” segment. Being in the industry I’m in, the information pouring from the screen grabbed my attention. The host goes over the hottest must-have products of the day. The products the show pushes are marketed as life hack products. With millions of people watching the TODAY Show, they are creating a massive demand for these products. The increased demand for these simple gadgets is a dropshipper’s dream. The TODAY Show is truly providing done-for-you market research to dropshippers for free. Now, you just have to understand how to capitalize on it. 

Creating Amazing Dropshipping Offers 

Peter Pru discussing how the TODAY Show is a resource for product research

The great thing about the TODAY Show is that they also have a “Shop TODAY” website. This means all of the valuable market research they provide is free for you to reference at any time. Just head over to their website, and check out the countless articles they have. Each one of these articles contains valuable information on trending products you can start dropshipping today. From home decor to fashion to beauty products, the TODAY Show is laying out all of the must-have products of today. 

Once you find a product that goes along with your niche, head on over to AliExpress or Alibaba and find the best place to source the product. Both of these websites will have a ton of suppliers offering all of the products you found on the “Shop TODAY” website. I think some of the coolest products with the most potential on the “Shop TODAY” website are the kitchen gadgets. Everyone’s got to eat, so the kitchen niche is always going to have a demand. From cool little freezer trays to mini waffle makers to kitchen organization gadgets, there are just so many kitchen niche products to tap into. Once you have picked out your products and found the supplier that’s right for your dropshipping goals, it’s time to get to start digging a little deeper and putting together that winning offer.

Building a Six-Figure Sales Funnel

Peter Pru discussing how to find matching products for upsells

Now that you’ve found your next winning dropshipping product through the Today’s Show’s done-for-you market research, it’s time for you to do a little work of your own. You need to create a compelling offer with your cool life hack product. This is where your own market research skills come into play. One of the first places I suggest going to is Amazon. Amazon is the king of online shopping. While none of us will ever be able to beat Amazon, we can still create more compelling offers than them. Remember, the secret to dropshipping success is to create an irresistible offer. Anyone can sell a spatula, but not everyone can make a six-figure business out of selling spatulas. 

Once you’re ready to get down to business, head on over to Amazon. Go ahead and run a search on the product you are planning on selling. Once you find it, scroll down until you find the “frequently bought together” section. This information shows you what your target customers are interested in. Then you can bundle products that will attract the biggest number of customers possible. The products you find on Amazon and the “Shop TODAY” website will provide you free ideas for products and upsells pairings. I stumbled upon this new product discovery method in a unique manner. But it has already proven to be a valuable resource. Now that you know where to look, it’s time to get to find dropshipping products and build out your next six-figure sales funnel! 

Consult With the Pros 

While the TODAY Show may have been an unconventional place to discover a list of million-dollar dropshipping products, I’m so glad that I did. This is the easiest way I have ever found to conduct market research and find dropshipping products in all my experience in the ecommerce industry. The TODAY Show is creating a high demand for these products. So there is just so much potential to tap into here. I hope you take this information and use it to create your next great six-figure sales funnel. 

If you feel like you need more guidance with developing your mindset and growing your ecommerce business, then feel free to reach out to us today. At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Also, be sure to check our YouTube channel for even more free resources and insights into the dropshipping and sales funnel industries. Remember, your empire starts now! Tagged : / / / /

3 Dropshipping Product Research Hacks That Will Drive Your Business’s Success in 2021

One of the hardest things business owners face is figuring out what products they should stock. Each product you’re considering needs to be researched, not just for quality but also to make sure it’s something the members of your target market will love. You also have to make sure there is a high enough profit margin to justify selling the product. Not only is this research time consuming, but it’s also difficult to know where to start. If the idea of delving into product research has you feeling overwhelmed, take a deep breath. We can help. We’ve put together some dropshipping product research hacks that take the stress out of product research.

These hacks will improve your confidence as a dropshipper and improve your time management skills. Best of all, they’re easy.

Cruise Over to AliExpress.com

When it comes to product research, AliExpress will become your best friend.

AliExpress was founded in 2010 and has spent the past decade becoming one of the most valuable tools in the savvy consumer’s product research toolbox. The website is designed to provide you with a safe online shopping experience and to help you connect with the suppliers who have the products that perfectly suit your business.

Once you’ve set up your AliExpress account, simply type VIP into the website’s search bar. It’s as easy as that!

Dropshipping Product Research Hacks on AliExpress

Screen grab of how to search for products on AliExpress

VIP Listings

The VIP search brings you to a page that presents you with links to a VIP supplier’s products. These links are supplier-created pages that were designed with the specific intention of making it easier for you, as a business owner, to connect with the suppliers you want to do business with. You won’t believe how much simpler your life becomes once you’ve gained access to your supplier’s VIP shopping experience. 

AliExpress’s VIP shopping experience doesn’t just allow you to get the best possible prices from your favorite suppliers. It also makes it possible for you to bundle some of your favorite products together. Some people don’t realize that they can use AliExpress’s VIP feature as a product research hack.

Instead of heading straight to your favorite supplier’s page, take a couple of minutes to look over the VIP listings. It won’t take you long to realize that this is a great opportunity to see products that are selling extremely well. What most people do is click on the first couple of products they see on the page. We don’t recommend this. We suggest clicking on the pages that only show a VIP logo.

Supplier Pages

When you visit the supplier’s page, you’ll find an assortment of valuable data that allows you to not only see the product and its various options but also read reviews. The page provides valuable insight into what currently appeals to consumers.

“Also Recommended” Pages

Take a look at the page’s “Also Recommended” links that appear on the VIP page you’re exploring. Looking at these “also recommended” products allows you to see products that usually complement whatever you’re already selling.

HINT: Recommended products can be a huge asset when you’re putting together a sales funnel!

We recommend that you not necessarily use AliExpress when you first start working with a supplier. It’s usually best to start by purchasing directly from the supplier and establishing a trust-based relationship. We feel that in the long run, working directly with the supplier saves you time and possibly even money.

Using additional keywords can help you streamline the process of finding VIP suppliers for your business. One of the keywords we like to use is dropshipping. We’ve also noticed that changing things up, such as simply writing drop-shipping instead, can reveal different products. Even small dropshipping product research hacks can help you find brand new opportunities.

We believe that using AliExpress is a great way for business owners who haven’t established a niche for themselves to find products and develop ideas.

Check Out Ecomhunt

Screen grab of using dropshipping product research hacks on Ecomhunt

Yes, Ecomhunt is a paid product research tool, but you can create an account for free to use these dropshipping product research hacks. The free account is pared down from the paid account, but it still provides you with a great deal of information and product research ideas. If you decide you want to use Ecomhunt to purchase products from suppliers, the subscription is only $20 a month. 

Ecomhunt has all sorts of tools that aid in your product research efforts. These tools include:

  • Product descriptions
  • Facebook ads
  • Profit calculators

Our favorite thing about Ecomhunt is the ability to sort through different products by niches. This saves so much time.  

Don’t Discount Amazon

Before we get into our third product research hack, we need to let you know that this particular hack isn’t really meant for the business owner who is just starting out. This hack is designed for businesses that already have established themselves as a niche and have a relatively solid understanding of their target market. 

Many business owners don’t realize that Amazon can be used as a product research tool. What we suggest is finding a product that you think would sell well in your niche. Open up its Amazon page and go to the bestsellers link that is listed under “product information.” Look at the top-level category. If the number ranks in the top 20,000 products, you automatically know that there is a great deal of demand for that product. 

How to Use Your Search Results

When you use this and similar dropshipping product research hacks, it’s extremely important that you only look at the top product level category. Ignore the bottom two. The lower categories are sub-categories and far more niche-specific. They don’t present a super accurate impression of how the product is selling. The biggest problem with using the sub-category to determine how a product is performing is that it’s difficult to determine how many people are actually purchasing products that fit that category and how many products are in the category.

Once you’ve determined that the product is under 20,000 in the top category, you can start exploring the sub-categories (ignore them if the product is over 20,000 in the top category). Click on one of the sub-categories. On the left hand of your screen, you’ll see a menu of similar sub-categories. When you click on an interesting sub-category, you will see the bestsellers. This is a fantastic way to discover products that you can incorporate into your sales funnel or even offer directly to your customers. Once you’ve found a few interesting categories, it’s time to go to either your favorite supplier or to find a supplier via Ecomhunt or AliExpress and place an order.

Get More Expert Tips and Business Advice From Ecommerce Empire Builders

Dropshipper researching products and creating his business

These three dropshipping product research hacks are just the tip of the product research iceberg. When you sign up for our free webinar, you’ll get several more insights that will help you find the products you need to create a successful dropshipping sales funnel and grow your business in 2021. Tagged : / / / /