High-earning, winning ecommerce products aren’t the only secret to success, but you can’t build your business without them. When you’re starting out with a dropshipping business and just getting into ecommerce, you’re probably wondering what specifically makes a winning product successful. Start by identifying the elements of a successful product, then determine if a particular product is actually worth your time and effort. The following are some of the common denominators of winning products that break seven figures.
1. The Product Solves a Specific Problem
When choosing winning ecommerce products to sell through your dropshipping business, it’s important to identify a specific problem that each product helps solve. What pain points are your customers facing? How can your product help ease that pain? Consider whether the product:
Saves Time
Time is a valuable asset that many people treasure, as you’ve probably heard summed up frequently in the phrase “time is money.” If you can show how your product can help save time, this could go a long way in increasing conversions.
Saves Money
In addition to time, people want to save more money. Show how your product can save money through price comparisons with competitors and offers that are uniquely yours, along with how your product can eliminate the need for other purchases.
Provides Status
Consider big, glamorous brands like Louis Vuitton and Gucci. People aren’t buying their products because of their functionality as much as the status that brand affiliation brings. If you can show how your products provide status — if you can make your customers feel like they’re part of an elite group and can show their purchase off — you can further increase sales.
Provides Relief
Winning ecommerce products also provide some type of relief for customers. This isn’t necessarily applicable to every product out there. But some products may be able to make people’s lives easier in some way, whether it’s increased comfort, peace of mind, or efficiency.
Falls Under a Specific Passion Niche
Some of the most successful products also sit within a particular passion niche. Many hobbies succeed independently of the status of the economy.
2. There’s a Unique, Wow, or Cool Factor
Winning ecommerce products also come with some kind of “wow” or “cool” factor that helps them stand apart from the competition. You want to inspire people to buy your product, so making it look irresistible is the key to getting more people to make a purchase.
If you want to create this factor for your products, you need to make sure the product:
- Piques people’s curiosity
- Is for a mass niche, i.e., a broad niche that many people are interested in
- Is an impulse purchase, meaning people will want to buy it without giving it much thought
- Isn’t readily available in stores
- Simply makes people think, “I’ve got to have this!”
3. The Product Is an Evergreen or Trending Offer
A good product also comes with one of two types of product offers: evergreen or trending.
Evergreen Offers
Evergreen offers are products that are found in stores, making it easy for customers to find them. They’re also within a passion niche, such as a hobby that people regularly enjoy. Multiple sellers also sell evergreen products on Amazon, which indicates that there’s a market out there for them.
Customers may or may not have purchased evergreen products in the past. In any case, you will need to provide some incentive for customers to buy from you.
Example of an Evergreen Offer
An example of an evergreen offer could be a drawing glove that provides some comfort while the user draws or sketches. Let’s analyze this product:
- It’s in the passion niche of drawing/sketching, which is always attracting consumers.
- It’s sold on Amazon.
- It provides relief by easing the sketching and drawing process and preventing smudging.
- It saves both time and money by making the drawing and sketching process more efficient.
All of these factors make this extremely likely to be one of the winning ecommerce products in your business.
Trending Offers
Unlike evergreen products, trending offers don’t sell in stores. They’re almost exclusively online. They also tend to fall under a mass niche instead of a passion niche because they appeal to a large number of consumers. While they may not be readily available in stores, they are also not easy to find on Amazon when shopping online.
Customers likely haven’t purchased these items before, either, and they’re mostly sold on a seasonal basis or around major holidays. For example, you might only sell pool accessories during the summer months, while certain festive decorative items might only be appropriate around Christmas.
Oftentimes, it’s best to make trending offers an upsell for a core product, as the trend will likely die off at some point.
Examples of Trending Offers
One example of a trending offer is a pair of cool-looking polarized glasses, which:
- Is suitable for a number of activities, making it usable in a variety of passion niches
- Sells on Amazon
- Provides status because of its unique design, which helps it stand apart from the competition
Another example is a phone magnet car mount, which allows users to mount their phones to their vehicles’ dashboards. This product:
- Falls under a mass-market niche, not a passion niche. (However, it may be best to avoid this product for dropshipping, since the competition will be stiff.)
- Isn’t currently on Amazon, but will appear on the platform at some point
- Comes with that wow/cool/unique factor that makes it ripe for impulse purchases
Implementing each of these factors in your dropshipping business will help you successfully sell your products and beat the competition. It can be a challenge to pinpoint the precise niche to target and prove what makes your products more valuable than competitor products. But you’ll be able to determine what makes your product a winner if you take the time to identify all of the strengths worth promoting.
We recommend creating a list of product attributes, including details about how your product can save time and money, provide relief, provide status, and the specific profitable mass or passion niches in which your product can excel. This will help you choose the perfect products for your dropshipping business.
Consult With the Pros
Are you ready to start your own profitable dropshipping business with winning ecommerce products? At Ecommerce Empire Builders, we can build, launch, and scale your profitable ecommerce business today. If you want to learn more about building a successful dropshipping business and making the process easier than ever, reserve your seat at the free Ecommerce Empire Builders master class. We’ll show you how to begin selling best-selling products immediately and give you the resources you need to get started. Don’t forget to check our YouTube channel for more insight into the ecommerce industry.