How to Generate Over $50,000 as an Ecommerce Empire Academy Student

Empire builders, sit back and get ready to learn some awesome insider secrets of the ecommerce industry. I recently sat down with Michael Koss, an Ecommerce Empire Academy student. Mike is a great guy that has an inspirational story that everyone can learn something from. Over the last few years, Mike went from being a high school dropout to generating over $50,000 a month in his ecommerce business. I asked him what his secret to success has been and what his advice would be to other aspiring entrepreneurs. Read on to learn more about Mike’s success in the industry. Also, discover how you can create this reality for yourself by becoming an Ecommerce Empire Academy student

The Road to Ecommerce Empire Builders 

Mike’s road to becoming an Ecommerce Empire Academy student was one of many ups and downs. Mike began with affiliate marketing three to four years ago. He got his start with the Motor Club of America. Through the MCA, Mike was earning $80 per referral. However, any traction he had gained was soon lost when the company sold. Referrals went from $80 down to $10. At this point, Mike knew he needed to break into an industry where he had more control over his earnings and career

The Switch to Clickfunnels

After his initial setback, Mike learned about affiliate marketing for Clickfunnels. He started promoting Russell Brunson’s books and was sucked even deeper into the world of ecommerce. He began to dedicate all of his energy to learning from the multitude of big names that were already thriving in the ecommerce world. Mike was talking to his dad one night about all he was learning about ecommerce and how he wanted to get into sales funnels. The next morning Mike’s dad actually stumbled upon one of our Ecommerce Empire Builders webinars and sent Mike the link.    

The stars seemed to align for Mike at this point. After watching our Ecommerce Empire Builders webinar, Mike was hooked on sales funnels. He took the plunge after watching the webinar and became an official commerce Empire Builders Academy student. Mike has been in our community for over a year now, and I met Mike in person for the first time in February 2020 when he came to one of our Build Your Empire Live conferences.

 Mike already had a great business idea but was not getting the results he wanted. Our team was able to set Mike up on the right path as he became an Ecommerce Empire Academy student. His business, as well as his mindset, has grown leaps and bounds over the last six months. 

The Importance of Understanding Your Niche 

Man doing niche research for his ecommerce business

Mike’s business has grown significantly over the last six months. One element that has helped Mike find success is his thorough understanding of his niche and the customers he is trying to sell to. Understanding your niche will always be important in this industry. Without understanding your customer base and what they are looking for, your odds of creating a profitable ecommerce business are very low. You have to understand the ends and outs of your niche. 

One thing that has helped Mike better understand his niche is his willingness to test and test often. In a month, Mike created over 100 different Facebook ads. His goal was to understand what types of ads and what targeting keywords resulted in the best results within his niche. Mike’s willingness to test paid off. He went from making $10,000 a month in sales to $50,000 a month in sales through this research alone. 

Another element that Mike has learned very well through growing his business is what offers and upsells are most enticing to the customers within his niche. Mike sells unique American flag stickers. He is selling a passion product. The offers and upsells Mike offers or presents to the customers in his niche prey on their passion. Mike’s ability to understand the customers within his niche is what has allowed him to grow his business and stand out from his competitors. 

Mindset Will Always Be the Key to Finding Success 

Screen Grab of Peter Pru and Michael Koss

As our interview came to an end, I asked Mike what his biggest piece of advice would be to those entering the ecommerce industry. Mike has put a lot of work, time, and effort into understanding both his niche and the ecommerce industry. These elements are definitely important to finding success within the industry. However, Mike believes that most of his success came from his mindset

Mike’s advice to all aspiring entrepreneurs is to keep a positive mindset throughout their journey. There will always be ups and downs in whatever you choose to do in life. However, the key to overcoming the hurdles you face is keeping a positive and can-do mindset.

There are huge opportunities awaiting you in the ecommerce industry. You just have to be willing to learn and keep pushing forward even if things don’t go exactly how you envisioned. Mike’s final piece of advice is to simply try to be amazing at whatever you choose to do. 

I couldn’t agree more. Having passion in your work will always take you further, and in the end, your business success will always be dependent on one thing: you.

Consult With the Pros as an Ecommerce Empire Academy Student

Ecommerce student watching webinars on his tablet at home

Mike took himself from being a high school dropout to a successful ecommerce entrepreneur. He accomplished this journey through hard work and adopting the right mindset. It’s my hope that you will be able to take the information and advice Mike has provided and implement it into your own ecommerce business. If you feel like you need a little more guidance in setting up your own profitable ecommerce business, then feel free to reach out to us today. 

At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. If you’re ready to get the ball rolling, then sign up for access to our exclusive free webinar today and become an Ecommerce Empire Academy student. Also, be sure to check our YouTube channel for even more insights into the dropshipping and sales funnel industries. Remember, your empire starts now! Tagged : / / / / /

3 Things All Winning Ecommerce Products Have in Common

High-earning, winning ecommerce products aren’t the only secret to success, but you can’t build your business without them. When you’re starting out with a dropshipping business and just getting into ecommerce, you’re probably wondering what specifically makes a winning product successful. Start by identifying the elements of a successful product, then determine if a particular product is actually worth your time and effort. The following are some of the common denominators of winning products that break seven figures.

1. The Product Solves a Specific Problem

When choosing winning ecommerce products to sell through your dropshipping business, it’s important to identify a specific problem that each product helps solve. What pain points are your customers facing? How can your product help ease that pain? Consider whether the product:

Saves Time

Time is a valuable asset that many people treasure, as you’ve probably heard summed up frequently in the phrase “time is money.” If you can show how your product can help save time, this could go a long way in increasing conversions.

Saves Money

In addition to time, people want to save more money. Show how your product can save money through price comparisons with competitors and offers that are uniquely yours, along with how your product can eliminate the need for other purchases.

Provides Status

Consider big, glamorous brands like Louis Vuitton and Gucci. People aren’t buying their products because of their functionality as much as the status that brand affiliation brings. If you can show how your products provide status — if you can make your customers feel like they’re part of an elite group and can show their purchase off — you can further increase sales.

Provides Relief

Winning ecommerce products also provide some type of relief for customers. This isn’t necessarily applicable to every product out there. But some products may be able to make people’s lives easier in some way, whether it’s increased comfort, peace of mind, or efficiency.

Falls Under a Specific Passion Niche

Some of the most successful products also sit within a particular passion niche. Many hobbies succeed independently of the status of the economy.

2. There’s a Unique, Wow, or Cool Factor

man happily opening a delivered package

Winning ecommerce products also come with some kind of “wow” or “cool” factor that helps them stand apart from the competition. You want to inspire people to buy your product, so making it look irresistible is the key to getting more people to make a purchase.

If you want to create this factor for your products, you need to make sure the product:

  • Piques people’s curiosity
  • Is for a mass niche, i.e., a broad niche that many people are interested in
  • Is an impulse purchase, meaning people will want to buy it without giving it much thought
  • Isn’t readily available in stores
  • Simply makes people think, “I’ve got to have this!”

3. The Product Is an Evergreen or Trending Offer

Holiday shopper looking for trendy offers and niche products

A good product also comes with one of two types of product offers: evergreen or trending.

Evergreen Offers

Evergreen offers are products that are found in stores, making it easy for customers to find them. They’re also within a passion niche, such as a hobby that people regularly enjoy. Multiple sellers also sell evergreen products on Amazon, which indicates that there’s a market out there for them.

Customers may or may not have purchased evergreen products in the past. In any case, you will need to provide some incentive for customers to buy from you. 

Example of an Evergreen Offer

An example of an evergreen offer could be a drawing glove that provides some comfort while the user draws or sketches. Let’s analyze this product:

  • It’s in the passion niche of drawing/sketching, which is always attracting consumers.
  • It’s sold on Amazon.
  • It provides relief by easing the sketching and drawing process and preventing smudging.
  • It saves both time and money by making the drawing and sketching process more efficient.

All of these factors make this extremely likely to be one of the winning ecommerce products in your business.

Trending Offers

Unlike evergreen products, trending offers don’t sell in stores. They’re almost exclusively online. They also tend to fall under a mass niche instead of a passion niche because they appeal to a large number of consumers. While they may not be readily available in stores, they are also not easy to find on Amazon when shopping online. 

Customers likely haven’t purchased these items before, either, and they’re mostly sold on a seasonal basis or around major holidays. For example, you might only sell pool accessories during the summer months, while certain festive decorative items might only be appropriate around Christmas.

Oftentimes, it’s best to make trending offers an upsell for a core product, as the trend will likely die off at some point.

Examples of Trending Offers

screen grab of analyzing the positive attributes of drawing gloves as a winning ecommerce product

One example of a trending offer is a pair of cool-looking polarized glasses, which:

  • Is suitable for a number of activities, making it usable in a variety of passion niches
  • Sells on Amazon
  • Provides status because of its unique design, which helps it stand apart from the competition

Another example is a phone magnet car mount, which allows users to mount their phones to their vehicles’ dashboards. This product:

  • Falls under a mass-market niche, not a passion niche. (However, it may be best to avoid this product for dropshipping, since the competition will be stiff.)
  • Isn’t currently on Amazon, but will appear on the platform at some point
  • Comes with that wow/cool/unique factor that makes it ripe for impulse purchases

Implementing each of these factors in your dropshipping business will help you successfully sell your products and beat the competition. It can be a challenge to pinpoint the precise niche to target and prove what makes your products more valuable than competitor products. But you’ll be able to determine what makes your product a winner if you take the time to identify all of the strengths worth promoting.

We recommend creating a list of product attributes, including details about how your product can save time and money, provide relief, provide status, and the specific profitable mass or passion niches in which your product can excel. This will help you choose the perfect products for your dropshipping business.

Consult With the Pros 

Are you ready to start your own profitable dropshipping business with winning ecommerce products? At Ecommerce Empire Builders, we can build, launch, and scale your profitable ecommerce business today. If you want to learn more about building a successful dropshipping business and making the process easier than ever, reserve your seat at the free Ecommerce Empire Builders master class. We’ll show you how to begin selling best-selling products immediately and give you the resources you need to get started. Don’t forget to check our YouTube channel for more insight into the ecommerce industry.  Tagged : / / / /

Learn How One of Our Ecommerce Empire Academy Students Generated $100,000 in Just One Month of Sales

Empire builders, are you ready to absorb some insider secrets of the ecommerce industry? I sat down with an Austin Eckman, one of our Ecommerce Empire Academy students. I asked him what his secret to success has been with creating profitable ecommerce dropshipping businesses. Austin was able to generate $109,000 from his sales funnel in just a month’s time and has graciously let us in on his winning formula to success below. 

Getting Started in Ecommerce 

Austin started his first ecommerce endeavor in November 2017. He launched his first store using Shopify and did pretty well. In the first two months with his Shopify store, Austin generated $10,000 in sales. He had a 9% conversion rate, which is extremely impressive for a Shopify store. However, after about three months, the traffic and sales started to taper off significantly. 

After his first ecommerce endeavor fizzled out, Austin went back to focusing on his original career of website consulting, as he is a web designer by trade. It wasn’t until a year later, in November 2018, that Austin decided to give ecommerce another shot after being inspired by Ecommerce Empire Builders YouTube videos. 

After watching Ecommerce Empire Builders on YouTube, Austin decided to give the ClickFunnels platform a try. Austin has found a ton of success through utilizing ClickFunnels and has achieved a 33% conversion rate on his order form. After generating over $100,000 in sales in just a month’s time, Austin has not looked back.

Choosing a Profitable Niche 

During my interview with Austin, I asked him how he went about choosing a profitable niche. Austin told me that he dove into his passion when it came to choosing a niche for his ecommerce business. I was thrilled with Austin’s response, as I encourage all of my Ecommerce Empire Academy students to go into a niche that they are genuinely passionate about. Being passionate about your business makes it so much more enjoyable. 

Austin advises everyone getting into the ecommerce industry to choose a niche that they are passionate and knowledgeable about. He has seen how his passion and knowledge about his niche has given him an advantage over his competitors. Because Austin truly understands the products within his niche, he can see problems that exist within the space and come up with product solutions to these problems. This first-hand knowledge also allows Austin to create well-rounded offers that customers simply can’t pass up. 

How to Pick the Right Product Niche

woman working on her ecommerce dropshipping business that sells dog products

My advice is to pick a niche you’re passionate about and figure out how you can provide value to your customer through a physical or digital product within the space. Austin is an entrepreneur who understands that you have to really understand the psychology behind why a customer wants your product and then fulfill that “why” through an exceptional offer. 

Every product out there, no matter how small, solves some sort of problem for a person. Austin likes to solve customers’ “why”s through an offer that combines both a physical and digital product. Austin’s strategy for getting digital information products is through working with content creators. Austin has actually paid creators on Udemy to produce information products that teach customers how to use the physical products that he sells. 

Ultimately, combining a physical and digital product together in your offer is a great way to set yourself apart from competitors. To be successful in the ecommerce industry, you have to create exceptional offers. You have to give customers a significant reason to buy from you rather than from Amazon or Walmart.  

Advice for Ecommerce Empire Academy Students and New Ecommerce Entrepreneurs 

screenshot of Austin Eckman emphasizing the importance of reading

Towards the end of our interview, I asked Austin what his advice would be for those just getting into the ecommerce industry. Austin’s first piece of advice is to keep your ecommerce business simple. The most profitable funnels are the ones that keep the buying process simple and easy to follow. Austin created his first funnel from our Ecommerce Empire Builders sticker template. This template is a straightforward funnel that allows us to:

  • Hold the hand of our customers.
  • Walk them through the buying process.
  • Provide an overall excellent customer experience. 

The second piece of advice Austin has for newbies in the ecommerce space is to be passionate about the products that you are trying to sell. If there’s no passion behind your business, it won’t be sustainable. It doesn’t matter what your passion is. Within every niche, there is a way to frame an offer that provides value to the customer. You just have to be willing to put the time and effort into your market research to create a winning offer. 

Tip: Build Reading Into Your Schedule

man reading books about ecommerce and dropshipping

Austin’s final piece of advice is to invest a ton of time into understanding buyers’ psychology. He suggests that all ecommerce entrepreneurs dive deep into books on the subject and read every day. 

I couldn’t agree more with this piece of advice. I truly believe that reading has become a lost art. If you’re looking for a mentor in this space, then there is no easier way to find one than through a book. If you’ve been struggling to figure out the why behind your business, a great book to invest in is Expert Secrets by Russell Brunson.  The book provides key insights into choosing a profitable niche. It also explains how to market your products in ways that are proven to generate sales.

Consult With the Pros and Join Our Ecommerce Empire Academy Students Today

Austin presented some useful nuggets of information for Ecommerce Empire Academy students and new ecommerce dropshippers. It’s my hope that you will be able to take this information and implement it into your own ecommerce sales funnel. Do you feel like you need a little more guidance in setting up your own profitable ecommerce business? If so, then feel free to reach out. We can help our Ecommerce Empire Acamdey students build, launch, and scale a profitable dropshipping business.

To get the ball rolling, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now.  Tagged : / / / / / /

Find Winning Products With These Dropshipping Product Research Tools

Empire builders, you already know that the key to success in the ecommerce industry is selling winning products. This is a simple concept, but how exactly do you go about finding these winning products? Check out all the tools I have used to find myself and my Ecommerce Empire clients extremely profitable dropshipping products below. Don’t just take my word for it. Start using these dropshipping product research tools in your own market research to find profitable ecommerce products and niches today.

Market Research Is What Sets You Apart

There are tons of individuals joining the ecommerce industry every day. What you need to understand is that market research is what separates the success stories from the “could have, would have, should have” stories. There is no magic pill, site, or product when it comes to success in the ecommerce industry. You have to put the work in, and you have to put emerge yourself into market research on the daily if you want to have success within this industry. 

The research tools I’m about to share with you are the tools I use myself in all of my market research efforts. I also recently revealed some of the top-performing products right now. I focus primarily on utilizing free market research tools. It’s all you really need to find winning products. However, I will share some paid market research tools that I have found success with too. 

Free Market and Dropshipping Product Research Tools

Before you go looking for the perfect product or sourcing method, you must make sure there is a market for the products or niche you’re trying to get into. Don’t be the person selling products or breaking into a niche where people aren’t already buying. Your compelling offer and good marketing mean nothing when you’re selling a product that nobody wants. You have to do your research before jumping headfirst into a niche. Search for articles that discuss market trends and utilize the following free tools to determine if a potential product or niche is likely to be profitable or not. 

1. Google Trends 

screenshot of "bread baking" search volume over time on Google

The first free market research tool I recommend using is Google Trends. You can use this tool to find the average search volume of various keywords, phrases, products, or niches. I love using this tool as it gives an excellent insight into the potential that exists within various products or niches. For example, you could look up the average search volume for the phrases “bread baking” or “bread machine.” If these phrases show a strong average search volume, then bread-making products may be a good niche to get into. 

2. Amazon 

After using Google Trends to determine if a niche looks promising, I make my way over to Amazon. Believe it or not, Amazon is one of the best free-market research tools for dropshippers. Amazon gives you access to real market data by showing you what products are selling well in various sales categories. You always have to look at the data because data never lies. 

The first thing I like to do when I get to Amazon is to type in a keyword or product and then put a space after it. This will show you what the most popular searches are regarding this product or niche. For example, if you type in “bread making” and put a space, Amazon will show you the most popular searches with this phrase. This shows you what potential customers are already looking for and gives you insight into potential products you can include within your sales funnel. 

You can use Amazon to discover both physical products and information products you can use to pair with your front end product. Once again, with bread making as your niche, you can find information products like popular bread making books that are selling on Amazon. Look at the table of contents of these popular books and then create a quick, yet beneficial 3-4 page information product that gives the beginner bread maker some tips or tricks. 

Overdelivering is key with first-time customers. You can’t just have a front-end offer. It would be best if you paired your front-end offer with complementary physical and information products that provide added value and incentive to the customer. You have to make your offer both clear and enticing to make the sale.

3. AliExpress 

The final free market research tool I frequently use is AliExpress. After I’ve seen what products are selling well in a potential niche on Amazon, I head on over to AliExpress to discover how I could source these potential products. 

The first thing I do on AliExpress is to look at the current sales volume of potential products. If there are tons of units being sold, I have a winner as there is a clear demand for the product. After I’ve determined the product’s potential, I search AliExpress for complimentary products and order bumps that I can offer with my front-end offer. 

Paid Market Research Tools 

screenshot of Ecomhunt during a video conference

Now, the three free dropshipping product research tools are all you need to have success with your own market research. However, I understand some of you might want something that provides a little more in-depth analysis. 

If you’re going to pay for a market research tool, I recommend getting a subscription to Ecomhunt. I’ve used this site to find some cool products in my various niches. The site gives you access to an in-depth analysis of various products, Facebook ad examples, and YouTube videos of the product being used all in one convenient location. Keep in mind that there is no magic research tool — paid or unpaid. Your success within the industry will be determined by your ability to put in consistent effort.     

Consult With the Pros

man learning dropshipping business tips at home

I’ve set you up with some great market research tools today. So, how will you use these tools to create your own ecommerce empire? If you feel like you’ve hit a plateau in your own ecommerce efforts, we can help you get the ball rolling again. At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. Sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts nowTagged : / / / /