How to Generate Over $50,000 as an Ecommerce Empire Academy Student

Empire builders, sit back and get ready to learn some awesome insider secrets of the ecommerce industry. I recently sat down with Michael Koss, an Ecommerce Empire Academy student. Mike is a great guy that has an inspirational story that everyone can learn something from. Over the last few years, Mike went from being a high school dropout to generating over $50,000 a month in his ecommerce business. I asked him what his secret to success has been and what his advice would be to other aspiring entrepreneurs. Read on to learn more about Mike’s success in the industry. Also, discover how you can create this reality for yourself by becoming an Ecommerce Empire Academy student

The Road to Ecommerce Empire Builders 

Mike’s road to becoming an Ecommerce Empire Academy student was one of many ups and downs. Mike began with affiliate marketing three to four years ago. He got his start with the Motor Club of America. Through the MCA, Mike was earning $80 per referral. However, any traction he had gained was soon lost when the company sold. Referrals went from $80 down to $10. At this point, Mike knew he needed to break into an industry where he had more control over his earnings and career

The Switch to Clickfunnels

After his initial setback, Mike learned about affiliate marketing for Clickfunnels. He started promoting Russell Brunson’s books and was sucked even deeper into the world of ecommerce. He began to dedicate all of his energy to learning from the multitude of big names that were already thriving in the ecommerce world. Mike was talking to his dad one night about all he was learning about ecommerce and how he wanted to get into sales funnels. The next morning Mike’s dad actually stumbled upon one of our Ecommerce Empire Builders webinars and sent Mike the link.    

The stars seemed to align for Mike at this point. After watching our Ecommerce Empire Builders webinar, Mike was hooked on sales funnels. He took the plunge after watching the webinar and became an official commerce Empire Builders Academy student. Mike has been in our community for over a year now, and I met Mike in person for the first time in February 2020 when he came to one of our Build Your Empire Live conferences.

 Mike already had a great business idea but was not getting the results he wanted. Our team was able to set Mike up on the right path as he became an Ecommerce Empire Academy student. His business, as well as his mindset, has grown leaps and bounds over the last six months. 

The Importance of Understanding Your Niche 

Man doing niche research for his ecommerce business

Mike’s business has grown significantly over the last six months. One element that has helped Mike find success is his thorough understanding of his niche and the customers he is trying to sell to. Understanding your niche will always be important in this industry. Without understanding your customer base and what they are looking for, your odds of creating a profitable ecommerce business are very low. You have to understand the ends and outs of your niche. 

One thing that has helped Mike better understand his niche is his willingness to test and test often. In a month, Mike created over 100 different Facebook ads. His goal was to understand what types of ads and what targeting keywords resulted in the best results within his niche. Mike’s willingness to test paid off. He went from making $10,000 a month in sales to $50,000 a month in sales through this research alone. 

Another element that Mike has learned very well through growing his business is what offers and upsells are most enticing to the customers within his niche. Mike sells unique American flag stickers. He is selling a passion product. The offers and upsells Mike offers or presents to the customers in his niche prey on their passion. Mike’s ability to understand the customers within his niche is what has allowed him to grow his business and stand out from his competitors. 

Mindset Will Always Be the Key to Finding Success 

Screen Grab of Peter Pru and Michael Koss

As our interview came to an end, I asked Mike what his biggest piece of advice would be to those entering the ecommerce industry. Mike has put a lot of work, time, and effort into understanding both his niche and the ecommerce industry. These elements are definitely important to finding success within the industry. However, Mike believes that most of his success came from his mindset

Mike’s advice to all aspiring entrepreneurs is to keep a positive mindset throughout their journey. There will always be ups and downs in whatever you choose to do in life. However, the key to overcoming the hurdles you face is keeping a positive and can-do mindset.

There are huge opportunities awaiting you in the ecommerce industry. You just have to be willing to learn and keep pushing forward even if things don’t go exactly how you envisioned. Mike’s final piece of advice is to simply try to be amazing at whatever you choose to do. 

I couldn’t agree more. Having passion in your work will always take you further, and in the end, your business success will always be dependent on one thing: you.

Consult With the Pros as an Ecommerce Empire Academy Student

Ecommerce student watching webinars on his tablet at home

Mike took himself from being a high school dropout to a successful ecommerce entrepreneur. He accomplished this journey through hard work and adopting the right mindset. It’s my hope that you will be able to take the information and advice Mike has provided and implement it into your own ecommerce business. If you feel like you need a little more guidance in setting up your own profitable ecommerce business, then feel free to reach out to us today. 

At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. If you’re ready to get the ball rolling, then sign up for access to our exclusive free webinar today and become an Ecommerce Empire Academy student. Also, be sure to check our YouTube channel for even more insights into the dropshipping and sales funnel industries. Remember, your empire starts now! Tagged : / / / / /

How to Fix Failing Facebook Ads and Boost Sales

Empire builders, have you been trying to crack the code on how to fix failing Facebook ads? Facebook ads can only get you so far on their own, and sometimes they simply won’t work at all without a good sales funnel in place. Here we’ll go over how you can analyze your sales funnels and fix those broken ads while improving your sales funnels to finally get the sales you want. The following steps will work best for Facebook ads, but you can also apply them to Instagram campaigns.

Identify Issues by Looking at the Data

When looking at your own data, we recommend that you do what you can to remain as emotionally detached as possible and analyze the data objectively

It helps to look at your business as an entity and yourself as an investor. Many business owners tend to look at their business through the subjective lens of a parent with a child that they’ve created and nurtured, and that’s the wrong approach. It’s a lot easier to get frustrated and distraught with your store’s performance if emotions get in the way. That could make it harder to pick yourself up after those low moments.

Keeping this in mind, we’ll go through what might go wrong and how you can fix failing Facebook ads to increase sales.

1. Look at Your Customers’ Purchases First

When looking at your data, the first item to look at is the purchases. You’ll want to look at the purchases made over a three-day period, which is the same period you should allow for each type of data. It could also be as long as five days, but the important thing is to give your campaigns enough time to perform and determine whether they’re working or need some tweaking. Otherwise, you could be making decisions before your campaigns really have enough time to take effect.

In this example, let’s say you’ve been running Facebook ads for around two to three days. A couple of things have happened in your ad sets, one of which is a complete lack of purchases made within the three-day period. Now that you know what’s going on with the purchases, it’s time to go deeper.

2. Check the Click-Through Rate

screen grab of Ali's flowchart for how to fix failing Facebook ads with a CTR below 2%

If you notice that you’re not making a single purchase with your ads, the next item to examine is the click-through rate (CTR). To view your CTR in Facebook ads, you will need to go into your customized columns and select this metric manually.

When looking at your ad sets’ CTRs, you will specifically want to determine if it’s greater than or less than two percent. (FYI: two percent is the industry standard for the CTR that the average Facebook ad will get.) If your CTR is greater than two percent, it’s best to leave the ad set running for either another two to three days or at two to three times the cost of the product. 

For example, say you’re selling a product for around $10 and your CTR is at around three percent or higher. If that’s the case, then wait until you’ve spent at least $30 before choosing to continue or stop the campaign. Doing so can help give Facebook ad sets more time to generate traffic to your landing pages. You can potentially gain more traction and increase your odds of breaking even.

If your CTR is under two percent, you’re better off leaving the ad set running for two more days or twice the cost of the product, which can give it a chance to reach or exceed two percent. If the ad set still fails to perform after running for two more days or twice the product cost, you will need to fix one of two things: the ads, or the targeting.

How to Fix Failing Facebook Ads: Either Change Your Creative or Your Copy

The most effective way to boost CTR is to change the creative elements of your ads. Changing the copy can also help if you develop an appealing headline and body text or offer that speaks to your audience. But if you want quick favorable results, then your best bet is to change the creative.

How to Fix Failing Facebook Ads: Change the Ad’s Targeting

If you’re happy with your creative and copy but your ads still aren’t performing the way you want them to, then it’s time to look at the targeting. Make sure your ads are targeting and reaching the right audience, which can also improve CTR.

Once your CTR increases, leave your ad sets running for another two to three days to allow them to gain hold.

3. Look at the Opt-In Page

If your ads are still failing to perform with a CTR above two percent and you’re not seeing any increase in sales, the next step is to find out what’s wrong with the opt-in page.

Specifically, you’ll want to look at the opt-in rate. It should be in or greater than the 20 to 30 percent range. If the opt-in rate is lower, the best way to increase this metric is to change the way the offer is displayed. People may have clicked through the ad because of the offer’s initial appeal. But you need to figure out how to maximize the proposed value of the offer and prove that it’s worth the customer’s investment. 

How to Fix Failing Facebook Ads: 2 Quick Ways to Improve Your Offers

Two key steps can help improve the performance of your opt-in offers:

  1. Hide the price
  2. Use the best possible offer stack image

You can also add more customer testimonials, change the headline, or increase the offer. 

4. Modify the Order Form

dropshipper following a tested process for fixing their online order form

If you’ve made all the above changes and your opt-in rate is at or exceeding 20 to 30 percent but you’re still not making any sales, the next phase would entail looking at your order forms. 

When it comes to gauging your order forms’ performance, you’ll want to look at the order rate. You should try to aim for an order rate of greater than 10 percent. If your order rate is low even with a high opt-in rate, this indicates a broken ordering process.

How to Fix Failing Facebook Ads: Test the Funnel and Fix the Offer

To boost the order rate, the first step to take is to test the funnel. If the funnel is still working well and there doesn’t appear to be a reason for a lack of orders at this point, you’ve either:

  1. Priced the offer too high.
  2. Priced the offer incorrectly.

If the offer is priced too high, consider dropping it down slightly to increase acquisitions. If the price is incorrect, this could mean that people think that the offer promises an entirely free product, only to feel like they’ve been misled and have to pay for shipping or other costs. Change the order form to reflect the costs of shipping and handling or other expenses.

What to Do If the Ads Are Working (But Not Well Enough)

If you’ve finally made one or more sales, look at the cost per purchase (CPP). A CPP less than the average customer purchase (i.e., the cost of the cart) is a good sign of success.

If your CPP exceeds the average cart cost, here are some steps you can take to tip the scales and increase the average cart:

  1. Add upsells.
  2. Include quantity breaks that give a discount for buying two or more of an item.
  3. Create or further optimize the order form.
  4. Add an order bump.
  5. Add products to the “Thank You” page.
  6. Improve continuity by encouraging customers to subscribe and maximize their lifetime value.
  7. Send emails reminding people to continue their purchases after abandoning their carts.
  8. Add buyer automation that keeps customers coming back for upsells and repeat purchases.

Remember, give your campaigns time to perform and stick. If your ad sets still fail to perform after you make changes, you can proceed to dig deeper. Find out where the issues lie and optimize your campaigns accordingly. Ultimately, this will help you win with highly effective Facebook or Instagram influencer marketing and maximize acquisitions to boost sales.

Consult With the Experts

screen grab of the flow chart for how to fix failing Facebook ads

Now that you know how to fix failing Facebook ads, it’s time to keep growing. To learn more about how to take advantage of sales funnels and grow your ecommerce business with ease, sign up for the free dropshipping webinar with Ecommerce Empire Builders today. You can also pick up more tips and insights on my YouTube channel. Tagged : / / / /

From Selling Gag Gifts to Earning $1,000,000 as a Successful Dropshipping Store

Empire builders, are you ready to create your own $1,000,000 dropshipping store? To help you speed through your dropshipping learning curve, check out the case study I did on an extremely successful dropshipping store below. In this case study, I’ll take you through the inside of a business that is making millions each month. You can use these key takeaways and implement them into your own eCommerce business today.

Manscaped 

The dropshipping store that we will be analyzing today is Manscaped. When this store came out two to three years ago, it was a joke that just sold gag gifts. However, the store has now transformed from gag gifts to a million-dollar business. 

There are a ton of things I love about this store and a few things I don’t. Today, I will clue you in on what I think Manscaped gets right and a few things I think they could work on. However, at the end of the day, money talks. This store has proven to be extremely profitable, so they’re doing something right. 

Ads Are the Bread and Butter of Every Successful Dropshipping Store

In the dropshipping industry, ads are your bread and butter. One thing that Manscaped has perfected is their ads. So, what can you learn from them? First things first, you must do your research. Research is key when it comes to creating a profitable dropshipping business. Always research what types of ads your competition is running. This is free market research, so don’t miss out on this opportunity. If you really want to geek out on marketing, I recommend reading Breakthrough Advertising

For now, head over to the Manscaped Facebook page. There, you can see the types of ads they are running right now. Manscaped runs a variety of ads on Facebook, something that I think every dropshipping business needs to do if they want to be profitable. 

Remember, not all ads are created equal. 

You can’t run the same ads you do to loyal customers as you do to people who have never heard of your brand. You have to understand the temperature of your traffic and cater your ads to the specific type of customer you are targeting. The two main types of advertisements that Manscaped runs and that you need run for your own business are cold traffic ads and retargeting ads.   

1. Cold Traffic Ads

woman scrolling through ads on social media

Cold traffic ads are the ads you run to people who have never heard of your brand before. They don’t know anything about your product yet, so you have to highlight the solution that your product will bring to them. 

2. Retargeting Ads

Retargeting ads are the ads you run to customers who have already bought from you or those who already have a sense of what your brand is all about. In these types of ads, you highlight your products while keeping your brand at the forefront of potential customers’ minds. 

Manscaped does a good job of running both cold traffic ads and retargeting ads, as you can tell from their Facebook ads library. They also make their advertising fun. Their slogan is, “Over 1 million men trust Manscaped tools for their family jewels.” This is a fun advertisement that uses a play on words to draw customers into the brand. 

Use Manscaped’s slogan as inspiration to create a fun and captivating slogan for your business. The thing about ads and marketing is that you can’t just copy and paste someone else’s copy. Great copy and ads are assembled like a puzzle. You take inspiration from multiple sources and then create something unique for your brand. 

Perfecting the Landing Page for a Successful Dropshipping Store

Once you’ve learned how to create ads that send traffic to your store, your landing page must be set up to make the sale. If your ad did a good job advertising the product, you can go right in for the sale. 

However, if your ad didn’t do a good job of pre-framing the product, then you have to sell the customer on the product. Manscaped’s landing page has a mixture of both. They are telling you about the product, while also selling you on it. 

What I Don’t Like About Manscaped’s Landing Page

discussing the multiple product offers on Manscaped's landing page

What I don’t like about Manscaped‘s landing page is that they seem to have too much going on. But a confused mind does not buy. The Manscaped landing page has tabs to other products. This adds confusion for the customer. 

People want to be told what’s best. So tell them by focusing on one specific offer. Make this offer clear, and don’t try to showcase every product you sell. 

Confusion over this concept is why a lot of dropshippers have great site traffic but poor conversion to sales. They try to sell the customer on a hundred different products at once. Remember, a confused mind will never buy. You can offer different products on your store, but you must only highlight one specific offer when trying to get that first sale. The big takeaway is to always have one clear offer on your landing page. Tell the customer what they want and make the sale. Even if you don’t make the sale immediately, you can keep reaching out with the strategies I discuss here.

What I Do Like About Manscaped’s Landing Page 

What I do like about Manscaped’s landing page are its layout and its imagery. They have a scrolling CTA, which is a nice touch. They also have premium images depicting their product. You must have premium images in your store if you want to make big money. This doesn’t necessarily mean professional photographs. 3D rendered images are all you really need to have premium images on your dropshipping site. 

Manscaped also does a good job of highlighting their product’s most significant benefit. That’s what a successful dropshipping store does. People don’t need the nitty-gritty information about your product; most of them don’t care. 

Highlight the one huge benefit your product has to offer a potential customer. If you don’t know what that one big benefit is, consult with the consumer. Listen and talk to customers about your product. By doing this, you will see a recurring theme about what customers like about your product. This is your selling point. Overall, I love the Manscaped site. The only thing I would change would be to focus on a single offer, rather than trying to sell multiple products at once. 

Consult With the Pros 

screen grab of Manscaped's Facebook page for analysis

So, how will you implement these knowledge bombs into your own successful dropshipping store? If you’re looking for some more guidance with building your eCommerce business, we can help. At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. Sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now.  Tagged : / / / / /

How to Make Millions With Dropshipping Through Shopify and Clickfunnels in 2020

Empire builders, are you ready to take your dropshipping business to the seven-figure level in 2020? You can make millions with dropshipping. This may seem like a daunting task or maybe an unachievable goal, especially for those who are just getting started with ecommerce. But once you understand the systems and processes that go into creating a winning Shopify or Clickfunnels operation, anything is possible. 

Learning these processes takes a great deal of time and effort. There is definitely a learning curve when it comes to the dropshipping industry. But I’m here to help cut your learning time in half. You don’t have to keep spinning your wheels, trying to figure out the secrets behind profitable dropshipping stores. Read on to learn more about the systems and processes I use to create seven-figure funnels consistently. 

Lead Your Customers to Your Product

The three most essential elements of all dropshipping stores are ads, sale pages, and order forms. These are the three elements that you must perfect to create a profitable dropshipping business. Everything else is truly just icing on the cake. So, how do you perfect these three elements? Well, it all comes down to understanding your customers. 

The bottom line is that customers need to be led. This is where many dropshippers simply get things wrong. Many dropshippers that use Shopify or WooCommerce have general storefronts or landing pages that simply have too much going on. There are too many options to choose from, and customers, especially new customers, feel overwhelmed. 

As humans, we silently like to be led. It makes everything a bit easier. When creating your landing page, you want a select few products on the page. You also need to tell customers what each of these products can do for them. Think simplicity when it comes to your landing page. Ultimately, a confused mind never buys. 

Drive Your Ad Traffic to the Right Location  

example of a clear sales page

Now don’t get me wrong, you do need a landing page or storefront. Landing pages are especially great for returning customers. However, they’re not so great for your new customers. These first-timers need a bit more guidance when they come to your store, and here’s why. 

Every ecommerce store sees a drop off from the add to cart page to the end of the purchase process. However, the stores that take the time to learn their data systems and customer behaviors are the ones that minimize this drop off rate. When you analyze your data, you come to see that how you interact with new customers is vital to your success. 

Most of you are already using ads if you’re in the industry, as you should be. However, most of you are not utilizing your ads correctly. A vast majority of dropshippers use ads to drive traffic to their storefront page when, in reality, they should be using their ads to drive traffic to a sales page.  

1. What’s a Storefront Page?

Your storefront page or landing page is where you show off the products you have to offer. This is great for returning customers. They have already formed a relationship and a level of trust with your store. They know what your products are, what they can do for them, and which products they like best. 

However, this is not an excellent space for first-time customers. When you use your ads to send traffic to your storefront, new customers are bombarded with many products. There is simply too many options and not enough direction. That is why in order to convert clicks to sales, you must use your ads to drive traffic to a sales page and not your storefront page. 

2. What’s a Sales Page?

Creating great sales pages is how you convert new customers into loyal customers. A sales page only highlights one specific product. There are no distractions on this page. You’re giving customers one option to focus on and telling them what his specific product can do for them. On your sales page, you want to have elements like testimonials, reviews, and guarantees. These are new customers that know nothing about your business. You want them to feel as welcome and comfortable as possible. Creating this atmosphere on your sales page will ultimately lead to higher conversion rates for your business. 

Optimize Your Order Form 

After customers add products to their cart, they reach the order form. To minimize the drop off from cart to purchase, you have to optimize your order form layout. Simplicity is always key. The first step in optimizing your order form is to keep it to a single page. You don’t want customers to have to jump through hoops just to get your product in their hands. Make sure your order form asks for billing and shipping information all on a single page. 

While keeping the order form simple, you also need to utilize simple ways to increase the customer cart revenue easily. This can be done by offering order bumps and quantity break discounts right on the order form. 

Keep your order bump products complementary to the product they are buying. If they’re buying a toothbrush, offer toothpaste as a simple order bump. 

With the quantity break discounts, offer a “buy two get 20% off” deal. You always need to be looking for simple ways to add revenue to a single customer’s order. You will reap many benefits when you can perfect this technique. 

Perfect the Funnel 

new dropshipper trying to perfect her sales funnel

Ultimately, to create a seven-figure ecommerce business, you must perfect the funnel. In the Shopify world, the funnel is simply too long. This creates friction. With Clickfunnels, the funnel is much tighter. 

A tighter funnel converts to more sales for your business. 

The hardest aspect to overcome in dropshipping is that first sale. You want those first sales to be as frictionless as possible, by getting customers to purchase in as little as three clicks. That is why you must direct your ad traffic to simple sales pages that lead them to optimized order forms. This is the recipe for success when it comes to perfecting the funnel. Once you get your first sale, you can reach hundreds of dollars in sales in the first few days and keep building your momentum.

Keep in mind, creating the perfect funnel won’t happen overnight. You will have to put the time and effort into conducting market research and analyzing your existing data to create a funnel that converts at the highest rate. 

As a closing piece of advice, always look to maximize the total revenue a first-time customer spends with your business. This is best maximized through:

  • Opt-Ins
  • Order Bumps
  • Quantity Breaks
  • Upsell Offers

Remember, research and diligence are what separates the seven-figure stores from the rest.

Consult With the Pros 

Are you ready to make millions with dropshipping? At Ecommerce Empire Builders, we can help you build, launch, and scale your very own profitable ecommerce business today. Attend our exclusive free webinar today to get started on your dropshipping journey. 

We can set you up with all the tools you need to be successful in this industry. Don’t forget to check our YouTube channel for more valuable tips and insight into the ecommerce industry.  Tagged : / / / / /