Tag: how to make ads

How to Start a Profitable TikTok Dropshipping Business With $100 or Less

by Peter PruSystems & ProcessesLeave a Comment on How to Start a Profitable TikTok Dropshipping Business With $100 or Less

A TikTok dropshipping business has the potential to earn you a full-time income. Dropshipping is a very lucrative online business venture when done right, and when you source buyers from the TikTok platform, the results are explosive. TikTok is not saturated, and organic content can generate massive traffic to your eCommerce store. Compare that to Facebook or Instagram, where organic reach is limited, and ads are not converting as they used to. 

The cost of generating content is low, meaning you do not require huge cash to start or grow your dropshipping business on this platform. If you are low on capital and are willing to put in the work, you can set up and run your TikTok dropshipping business for less than $100. 

The following steps will lead you to a profitable TikTok dropshipping business. 

1. Optimize Your Store 

The first thing you have to do is optimize your store for maximum sales. Make buying easy, and the product page should convert visitors easily. It is easy to start seeing results when you combine your shop with the TikTok platform. 

If you have over 1,000 followers on your TikTok account, you can have a link to your store in the bio section. Those with less than 1,000 followers can set up the link in their Instagram accounts. 

2. Choose a Great Product 

You will not make many sales if your product is not in high demand. So, product research is a necessary step before you settle on a dropshipping product. The following points will help you choose a great product to sell through your TikTok dropshipping business. 

Ensure the Product Has a Wow Factor 

The attention span of most linked users is low, hence the popularity of short videos. Having the product with a wow factor ensures your videos can capture attention, even if they are three seconds. Such products are also easy to market, making your work easier. 

It Must Be Unique on TikTok (While Still Having a High Demand)

If your chosen product is exclusive, even better. A quick search on Amazon should help determine if there is demand for your product. Check the positive ratings; if there are a lot, they are worth selling. But, before settling on it, check if you can get it for a reasonable price, leaving room for a good margin. 

Also, if the product is available on Amazon Prime, the competition may be a bit higher. The reason is they offer products at a much lower price and shipping time is shorter. 

3. Pick Suitable Video Content and Formats 

Screen grab of Ali showing the TikTok creator interface

Although running ads is an option, to do this with the least amount of money, go for organic content. In fact, on the TikTok ads manager, they have a helpful tip: don’t make ads, make TikToks. Since the platform is not yet saturated, the organic reach is excellent. 

Avoid content that looks like ads or that has still images and GIFs. Instead, go for short videos between 8 and 15 seconds, which is ideal for the platform. 

The idea of running contests is currently popular on the platform right now. Giving giveaways to the user who views a certain number of times and also comments is one way to generate engagement on your video. The strategy has given some videos in a certain campaign over 51k likes and another over 10.4 million likes. 

Even people not interested in the prize will engage with your video. You will likely get people asking about your product and where they can find it. 

4. Create Suitable Videos 

You can use content from various suppliers’ websites to make your videos. But the best idea is to get the product and use it to make your own videos. The type of video that does best on TikTok is the raw and organic kind. Don’t spend a lot on making high-quality videos for the platform. A video shot on your phone will perform much better. 

User-generated content is king when it comes to online marketing. You can include the following types of content: 

  • Testimonials 
  • Reviews 
  • Unboxing 
  • Product in use 
  • Creative such as silly/crazy scenarios 

If you want your video to go viral, have a catchy or even weird hook to get users’ attention. Videos of the product in use and creative giveaways seem to be attracting more attention. Include a different mix of content in your account for better reach. 

5. Engage With Your Followers 

Shoppers enjoying content from a TikTok dropshipping business

The more you engage with fans on this platform, the more the algorithm shows users your content. Engage with those commenting on your posts by answering questions and appreciating those who like your posts. The more people view your content, the higher your chances of converting for more revenue. 

If your account is new, engage with other niche accounts to show the algorithm you are active on the platform. 

6. Present the Prize to the Winners 

Some of the accounts running contests are unethical and don’t award prizes to the winners. But honoring your word and giving out the giveaway is an opportunity to promote your product. 

You can ask the winners to do a post using the product. Pin this on your TikTok page for extra credibility and also as a testimonial. 

7. Seek Professional Help 

Ali discussing how to get the best results for a TikTok dropshipping business

If you are not good at creating videos to promote your products, you can collaborate with other creators to help you make them. But the best option in such a case is to seek professional help for your TikTok dropshipping business. Ensure the person or company understands how the platform works, as it differs from the more common YouTube strategies. 

Alternatively, get professionals to build your dropshipping store, including making videos. This way, you shorten the learning curve and avoid pitfalls when guided by experienced people. 

On the TikTok platform, it is possible to earn thousands of dollars without spending a lot on ads. It has not grown to the size of Facebook, Instagram, or YouTube, so it is not (yet) saturated. Follow the steps above, and you will see returns from your dropshipping business in no time. 

If you are ready to start and grow an ultra-profitable dropshipping business without building a website, spending on Ads, or prior experience, sign up for our free webinar. You can also find helpful marketing tips for different platforms on our YouTube channel for more insights.

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Triple Your Profits With These Simple eCommerce Hacks

by Peter PruSystems & ProcessesLeave a Comment on Triple Your Profits With These Simple eCommerce Hacks

Welcome back, Empire Builders! If you have a Shopify or sales funnel dropshipping store, but you’re struggling to make it profitable, then you’re in luck. That’s the topic we’ll be covering today. I asked my Lead Client Success Manager, Steve, to share some insights with you guys, and he was kind enough to agree to share these simple eCommerce hacks.

He made a video taking you behind the scenes, not only to show you why so many businesses are struggling to make a profit but, more importantly, how you can overcome these issues. This article will cover some highlights of his presentation, but make sure to watch the video to get the full scoop. Let’s jump right in!

The 3 Keys to Increased Profitability

It’s important to evaluate your core business practices to make your dropshipping business more profitable. To do this, there are three key points we’re going to cover:

  1. Understanding Your Gross Margin
  2. Knowing Your Key Performance Indicators (KPIs)
  3. Funnel and Ad Optimization

Let’s dig into each of them individually and talk about simple eCommerce hacks to become more profitable.

1. Understanding Your Gross Margin

Dropshipper analyzing spreadsheets to find his gross profit margins

Basically, your gross margin is just the revenue from your total sales minus your cost of goods sold (COGS). For example, if you make $30 selling a product that costs you $7.50, your gross margin would be $22.50. From that, you can calculate your gross margin percentage.

Your gross margin percentage describes the percentage of your revenue that’s made up only of profit. To calculate that, you just divide your gross margin, $22.50, by the sales revenue, $30, which gives you 0.75 or 75%. The higher your gross margin is, the more profit you’re making. Higher profits make your business more competitive.

It’s important not to mix up your gross margin and your net margin. Remember, your gross margin is just revenue minus cost. It doesn’t account for other business expenses like payroll or ads. Those things would factor into your net margin, which we won’t be covering today.

2. Knowing Your Key Performance Indicators (KPIs)

Key performance indicators (KPIs) are important metrics for understanding how your business is doing. One of the most vital eCommerce KPIs is how much you can afford to pay to acquire a customer, like the amount you could afford to spend on Facebook ads to get a sale, for example.

The reason this is so important is that whoever can afford to spend more on customer acquisition will win more auctions, get more views, and ultimately, make more sales. So, the more you can afford to raise your customer acquisition cost, the faster you can scale your business.

To calculate this, subtract your average COGS from your average order value (AOV). This will be a pretty accurate measure of the upfront ad costs you can afford to acquire a customer. Your AOV only includes the average value of initial orders, not including subscriptions or other subsequent purchases. Further down the line as your business grows, you’ll calculate your customer lifetime value (LTV) which will include those things.

3. Funnel and Ad Optimization

Screen grab of Steve discussing ways to assess ad creative

Optimizing your ads is also a critical factor if you’re going to make your dropshipping business more profitable. To do this, you’ll want to start by testing the creative of your Facebook ads. There are different types of creative, including things like showing products in use, user-generated content, and product reviews.

The next important thing to test is the first three seconds of the ad. If you don’t hook the customer in those first few seconds, they’ll likely just keep scrolling. That’s how long you have to get their attention to have any chance at a sale. Keep testing until you find a hook that works.

After that, test out your images or thumbnails. How well the images work will depend on the product and the audience. Some products can do really well with just static images. Other product ads will need a video to really work, though, so test different images, videos, and thumbnails to find out.

The following thing you should optimize is your sales angle. How you style your offer is important and will change how effective the ad is. Common tactics include discounts, BOGO sales, and free shipping. Test them all thoroughly to make sure you’re getting the best results.

Finally, test the audiences for the ads. I recommend testing 20-30. Once your ads are optimized, you’ll also want to optimize your funnel. There are two main things to test here. First, test your hero image. I prefer a lifestyle image of the product in use. Then, test out different headline types.  

Get Started Incorporating These Simple eCommerce Hacks

Screen grab of Steve discussing funnel optimization

Assessing these things is important because you have to stay on top of how the business is doing. When dropshipping businesses don’t know their gross margin or the customer acquisition cost they can afford, there’s no way to know if they’re making money or spending the right amount. Some businesses don’t check these consistently and suddenly realize they’re losing a lot of money. If you can keep up with them, it’s a very profitable habit.

Once you know what you can afford to spend on ads, you have to optimize them. There’s no use spending money on ads that don’t work. The same goes for your funnel. If you’re creating effective ads that get clicks, the money is still wasted if they leave as soon as they hit your funnel landing page. But if you keep on top of these profitability keys and ensure everything’s working together, you’ll get the most out of your business and start increasing profits.  

If you follow Steve’s simple eCommerce hacks, it should really help you make your business more profitable. I hope you enjoyed this article and get a lot out of it. If you’d like to take the next step down the road to making your business a success, check out my FREE webinar to learn about how I started making a full-time income online without needing to build a website or touch a product! Also, subscribe to my YouTube channel for even more simple eCommerce hacks and insights.

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How to Set Up YouTube Ads for Your Dropshipping Business

by Peter PruSystems & ProcessesLeave a Comment on How to Set Up YouTube Ads for Your Dropshipping Business

If you’re thinking of launching a dropshipping business, congratulations! It’s a venture with a great opportunity to be profitable with minimal time investment. There’s a catch, though: you’re only successful as your ability to create awareness of your product. It’s critical to promote yourself to make your buyers aware of what you’re selling. One of the best ways to do this is knowing how to set up YouTube ads. 

If you’ve never set up ads using Google or YouTube before, it may seem like an intimidating process. Luckily, we’ve done it plenty of times, and we’ve created a quick guide to help you get started. There are some basic best practices you can follow to easily set up your account. This step-by-step guide will show you how to use YouTube ads to launch your dropshipping store.

Of course, if you’re interested in our team having us manage your ads, check out our “done for you” ad services. Let’s start with the basics of how to set up YouTube ads.  

Step 1: Create Your Google Ads Account 

Google owns YouTube, so you’ll need to go through ads.google.com to set up a Google Ads account. 

Google Ads does a good job of walking you through this process on the site. If you follow their basic steps, giving them the information they require, it should only take you a few minutes. 

You’ll need three things upfront: 

  • A Google AdWords account
  • A YouTube channel
  • A YouTube analytics account

These will give you a place to put your ads, as well as a way to measure the success of those ads. From there, you can upload the video to your YouTube channel. 

If you go to your Google Ads account, go to Tools > Linked accounts, where you can link your YouTube Channel to AdWords and Analytics. 

Step 2: Set Up Conversion Tracking for Your Website 

Screen grab of how to manage YouTube ads

If you’ve ever run Facebook ads, setting up conversion tracking via Google or YouTube is similar to using Facebook Pixel. 

Why do you want conversion enabled? So Google and YouTube can gather information on your customers and their activity while watching your ads. 

When you know what ads work (and which ones don’t), you’ll know what part of your approach is leading your prospects to convert into customers. 

You can go to Tools and Settings > Measurements > Conversions. Google will walk you through how to monitor your conversions, providing the steps for you. 

Step 3: Create Your Campaign 

If you’re running Facebook ads already, you’ll likely already understand what goes into a campaign. YouTube ads differ slightly, but they have the same objective: sales. 

Here’s what you need at this stage of how to set up YouTube ads: 

  • Skippable in-stream ads.
  • Your budget. At this stage, you’ll select what budget you’re starting out with. We typically start with anywhere from $30-$50 per day, but it depends on your business’s resources and goals.
  • You’ll also want to set your bid strategy to “maximize conversions.” 

Choose the location where you want your ads to play. You can play it domestically, internationally, or a combination of the two. You should have a good idea of what areas you’re looking to target with these ads, which is why this function YouTube offers is invaluable. 

Once you’ve selected your location and budget, you’ll have to confirm all your selections. To conclude this step, you’ll enter your website destination link where you want to send potential buyers, including a description with the URL. This will make sure all of your potential customers are pointed in the right digital direction. 

Step 4: Targeting Options

Here, you’ll choose different ad groups to run within one campaign. You’ll want to create three distinctive ad groups. In this order, focus on targeting specific:

  • Keywords
  • Topics
  • Interests

For keywords, Google will generate a set of keywords when you enter the website name. They’ll make suggestions that may be the best ones to use, leading to the most conversions. Google is really good at this, so you’d be well-advised to listen to and use their recommendations.

For topics, you’ll have to make estimated guesses, selecting topics you think will likely lead to sales. You can target specific niches. For example, if you sell skincare products, you’d choose the “beauty or fitness” topic group. 

For interests, target audiences with interests and hobbies that best align with your product.

Step 5: Analytics and Scaling

Online business owner editing and setting up YouTube ads

Finally, the fifth step deals with using analytics to monitor your ad’s progress. Use your analytics dashboard to determine which ads are working the best. 

Remember those ad groups you set up? Look out for the ones giving you the best results. What approach did you use in successful ads? What about the unsuccessful ones?

Whatever your analytics reveal is working for you, scale those ads up to do more of that while cutting back on the strategies that aren’t converting.  

Other Important Tips for How to Set Up YouTube Ads

Additional tips for creating successful YouTube ad videos

Following those five steps are how you can set up your dropshipping business’s YouTube ads. But there are a few other important pointers you’ll want to consider when creating your ad. 

The most important part of your YouTube ad is the first 10 seconds. Your whole video will need to offer value and information, but the opening should grab the buyer’s attention and compel them to keep watching.

If the first 10 seconds don’t move the needle, your ad is in trouble. The worst thing you can do is get the viewer off to a dull start, losing their attention. 

Also, don’t use capitalization, exclamation points, or repeated symbols in your ad headline. YouTube doesn’t allow these in ads, so don’t do it. 

As far as video length goes: the minimum recommended length is 12 seconds, while the maximum is 3 minutes. The length of your video will depend on what you’re looking to achieve and how fast you can move the reader from research to conversion. 

Our last recommendation for how to set up YouTube ads successfully is test, test, test. Always evaluate your ads and how well they’re doing with your analytics dashboard. Shamelessly continue pursuing the strategies that work while ruthlessly cutting out the ones that don’t. 

If you’re looking for someone to handle all of this for you, we offer “done for you” ad management services. We’re experts at managing YouTube ads and can help you. If you’re looking for more valuable insight into how to make money online, subscribe to my YouTube channel for more tips or sign up for my free webinar today.

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How to When Know It’s Time to Move on to New Products

by Peter PruFacebook Ads For DropshippingLeave a Comment on How to When Know It’s Time to Move on to New Products

It may seem in your best interest to continue using a winning dropshipping product that’s previously gotten great results. But that’s not always the case. There are certain situations when it’s ideal to cut your losses, drop the product, and move on to new products. 

If you stick with a product that’s no longer generating the kind of income you want, you may wind up losing money if you don’t switch to a new source of revenue. So much of people’s success in dropshipping comes down to momentum and the encouragement it brings. But businesses lose drive when they’re bleeding money. This is why it’s important to know when to make the necessary transition to maintain that momentum.

In this post, we’ll go over when you should move on to new products as your current products begin losing momentum.

Test Your Facebook Ads to Determine Their Effectiveness

First, it’s important to know how often you should test your ads to determine their effectiveness in the sales funnel. This can help you gauge when it’s time to move on to new products — or a new strategy. 

Here we’ll be strictly referring to Facebook ads, which are commonly used. As an example, we’ll use an ad with a “free plus shipping” offer, which we recommend using when you’re just starting out as a broke beginner. Even if you make some mistakes with this offer, you can still make money.

For a typical ad with a “free plus shipping” offer, we would start with a budget of $250, which we spread to $30 per day across a six- or seven-day period. One mistake we see a lot of people make here is that they’ll spend around $30 on ads for one day. But they won’t make any money on them, so they turn them off entirely. Unfortunately, this is the mindset that many beginners have in dropshipping, which keeps them from being able to test ads effectively.

What you really need to do is invest a full $250 in a single week. This will more accurately show you how effective your campaigns are as you test your campaigns. Within a week, you can begin to see certain trends that stand out. For instance, you’ll likely find that certain days perform better than others. This can help you schedule your ads and determine when to expect sales.

Here’s why we recommend you give your ads seven days to work their magic or encourage you to move on to a new online business strategy.

Your First Three Days Will Be the Most Crucial

Breakdown of how to organize ad spending over the first three days

As we explore the first week of an ad campaign, the first three days will be the most important. The first day will be the day you launch your ads, followed by the next two days, all of which will have ads running for $30 per day. Throughout these three critical days, it’s important not to touch anything as you let your ads do their job.

During this time frame, you’ll want to keep an eye on a few key elements, including:

CTR

The first item to look at is your click-through rate (CTR) for each day, which should be around 2%. If your CTR falls around that mark, this indicates that people are actively interested in your ads. If your CTR is too low, you may need to change the ad creative to entice more people to click, be it a modified image, video, or text. Ideally, you should run ads using three different pieces of creative material to see which performs the best.

We suggest you look at the CTR regularly on days one and two. This can help you determine if it’s likely to continue increasing or remaining steady. After two days, if some ads still see low CTR, turn them off. Also, if ads don’t see more than a 0.5% conversion rate on day one, chances are this won’t increase through day three. 

Landing Page Stats

Once you’ve determined that your CTR is where it should be, it’s time to look at your landing page, at which point you’re looking at your funnel stats. Are people opting in? If not, this could indicate a problem with your landing page and the value of the offer. Your ideal opt-in rate should be at least 25%.

If your opt-in rate is below 25%, you may need to modify the offer to encourage more people. Generally, try modifying your current offer before you move on to new products entirely. In this case, we recommend using an offer stack image that serves as a visual representation of what you’re offering. Testimonials and lifestyle photos can also help enhance your opt-in pages.

Order Form Stats

If your ads and landing page seem to be functioning optimally, a problem could lie with your order forms. For a beginning offer, you should see a minimum conversion rate of 5%. 

For order forms that dip below that minimum conversion rate, there are a few ways to improve it. 

One way is to make sure you offer quantity break discounts for products of 2x to 8x. Here, you should highlight the 4x quantity break and autoselect it for the customer to encourage them to convert. 

Second, you have to name your product something unique and catchy that differentiates it from other more generic options. All of this can increase the perceived value of your product to get more people to purchase.

It’s worth noting that if you do not see the numbers you want on a small scale, they won’t likely improve on a larger scale. This is why you need to make the necessary changes early on if your campaigns are underperforming. If your ads don’t culminate in a high CTR, you need to focus on your marketing. This will drive more people to your sales funnel and purchases.

Look Ahead to the Rest of the First Week Before You Move on to New Products

Breakdown of how to organize ad spending over the first seven days

Generally, if your CTR is low and you’re not making any sales in those first three days, it’s often best to go back to the drawing board and tweak your ads, opt-in pages, or order forms. However, if you are making a few sales, the next several days will be important to monitor. 

For example,  your CTR may be over 2% and your opt-in rate may be around 25% by day four. Your order form might also be seeing a 3% conversion rate. These are all good numbers when starting out with your ads. 

It’s also important to keep in mind that early on in your campaigns, the Facebook algorithm will still be adjusting the targeting for your ads as it attempts to identify your customers. Because of this, your stats could potentially double later on as you feed the algorithm more customers.

Throughout the last four days of that first week, you’ll want to figure out ways to optimize your current ads. You might introduce new ad creative on day five as you remove ads that aren’t yielding good results. Some ad creative is likely to do better than other images, videos, or text. So remove ineffective assets and replace them with ads that are similar to the ones getting results. You can also target new interest groups based on interest groups that responded favorably to your previous ads. 

Based on your campaign’s performance during the first seven days, you can truly get a sense of how well your ads, landing pages, and sales pages are doing. From there, you can decide what needs work and revamp your strategy accordingly.

Determine When to Cut Your Losses or Keep Moving Forward

Dropshipper adjusting his ads and monitoring results

In the first week of advertising, keep an eye out for issues during those first three critical days. If you’re making sales and seeing decent stats by day four, you can continue monitoring them for the rest of the week and optimizing your campaigns. 

Your CTR simply might not be cutting it in those first few days. So it may be time to optimize your existing ads or try new ones. If you’re not seeing any opt-ins or sales by the third day, you may need to try an entirely new offer or price point. You might even move on to new products if adjustments don’t seem worth the effort. 

To learn more about how to succeed with your dropshipping business and develop a winning funnel, register for my free eCommerce masterclass today. You’ll find out how to use ads and other fundamental elements to make a full-time income online, whether you’re new to dropshipping or looking for a way to improve your efforts. Also, subscribe to my YouTube channel for more insights, whether you move on to new products or stick with your current item.

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A New Way to Find Dropshipping Products Within Minutes

by Peter PruFacebook Ads For Dropshipping / Product ResearchLeave a Comment on A New Way to Find Dropshipping Products Within Minutes

If you want to succeed with your dropshipping store, you need to know how to find the best products worth selling to your target market. Thankfully, there’s a new method of finding products that could earn you as much as $10,000 per month in as little as minutes. Here we’ll go over this way to find dropshipping products. We’ll show you how you can use it to build a winning dropshipping store for your business.

Take Full Advantage of the Facebook Ad Library

While the Facebook Ad Library is nothing new, the recent update has brought some interesting changes that can come in handy for dropshippers. If you’re unfamiliar with the Ad Library, it’s a tool that Facebook created to enable users to browse the many ads that companies are displaying. You can easily use this tool to get some ideas for your own ads. You can also see which ads perform the best. 

If you want to use the Ad Library as a way to find dropshipping products for your own store, you can take the following steps to get started.

1. Search for Ads With the New Search Function

Screen grab of Peter Pru using the Facebook Ad Library

The big game-changer with the Ad Library update is the search function. It allows users to search for ads across the massive library. The old-school method of looking for ideas was to simply visit Facebook’s main website and search for company names and products, but the Ad Library’s search capability makes this even more convenient.

In the new “Search Ads” section near the top of the main Ad Library page, you’ll be able to search ads by category. These categories include “All Ads,” along with specific categories. For your purposes, you’ll want to select “All Ads” first. From there, you can search by keywords or advertisers in the adjacent search bar. Use this as a way to find dropshipping products before zeroing in on more specific ideas.

When searching by advertiser, you can type in specific company names and see all the ads that they’re currently running. Otherwise, you can search by keyword, which would be a particular niche you want to target. When it comes to keywords, you can type in everything from individual product categories to industry-specific phrases and topics. 

For example, you can search for “get yours today” and see a list of results that include active ads. 

2. Look Through the List of Ads

After conducting your search, you’ll see a page with all the currently running ads based on the keyword you enter. When searching for “get yours today,” we found a wide range of products. This includes physical products such as tool kits and gym equipment. There turned out to be a lot of ads featuring this highly specific phrase. So you can probably find many other examples based on your niche.

3. Try a Wide Range of Keywords

As you look through the Ad Library and perform various searches, try other keyword entries that might yield optimal results. For instance, you could type “free plus shipping” to see what types of products primarily have customers pay for shipping costs. You could also look for items that are discounted with the phrase “50% off.”  

Keep in mind that not all the products you look through are going to be winners. Not all ads shown are necessarily successful. Some ads might have just been launched today, for example, with no real chance to gain traction and drive results. Meanwhile, other ads might be from months earlier and no longer as relevant. 

4. Research Individual Products and Companies

Unfortunately, this tool isn’t a perfect way to find dropshipping products. One of the downsides of using the Ad Library is that you can’t actually gain insight into ads’ performance. You won’t be able to see engagement such as likes, comments, or shares. So you have to dig deeper on your own. More experienced dropshippers might be able to determine whether an ad is good. But even if an ad doesn’t look great, the product it’s selling might be a favorite among customers. 

The best way to figure out how an advertiser is performing is to look at the company website. View their Facebook business pages. These can give you a better idea of how well ads are performing and the level of quality that competitors provide. Based on these aspects, you can determine how to approach your ad campaigns to get the kinds of results you want.

Use the Facebook Ad Library to Start Your Ad Campaign

Screen grab of Peter Pru showing how to filter ads through keyphrases

Whether you’re a veteran dropshipper or just trying to launch your business, the Facebook Ad Library is one of the best tools to use. You can now easily search for everything from the kinds of products you sell and types of offers to specific companies whose ads might influence your own. If you’re not using this tool, you’re missing out on one of the most effective ways to see what’s working and what isn’t. This can mean the difference between resonating with audiences and wasting ad spend.

However, remember that you will need to look closer at each ad that grabs your attention. You might find that ads are too new or old to be relevant. Alternatively, you may discover that a particular company isn’t a worthwhile competitor to mirror. Whenever you use the Ad Library, take the time to do your research. Then you’ll be able to get some winning ideas for your next ad campaign.

Learn More About How to Build Your Dropshipping Business With Ecommerce Empire Builders

Dropshipper brainstorming ways to market new product offers

The Facebook Ad Library can be an invaluable way to find dropshipping products. But there are many other elements that you need to consider when developing a dropshipping store. Do you want to find out more about how to develop a successful business and earn a full-time income online? The experts at Ecommerce Empire Builders are here to help. To get started on building your business and ensuring its success, register for the free Ecommerce Masterclass with Peter Pru today. We’ll show you how to get started without the need to build a website, touch the products you sell, or spend too much of your budget on pricey ad campaigns. For more insights as you develop your store, subscribe to my YouTube channel.

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Our Dropshipping Support Service Picks Products and Generates Ads

by Peter PruSystems & ProcessesLeave a Comment on Our Dropshipping Support Service Picks Products and Generates Ads

Empire builders, working harder in the new year is a great resolution. But working smarter is even better, which is why we’re currently rolling out Ecom Cheetah. It’s a game-changing new dropshipping support service that can help you grow your ecommerce or dropshipping business faster than ever. I call it a game-changer because this comprehensive service helps you with every aspect of product research and marketing.

Do you need to choose a product, find a supplier, or create some killer advertisements? Ecom Cheetah does it all. This dropshipping support service is actually a way for you to tap into all the wisdom that we’ve accumulated here at Ecommerce Empire Builders over the years.

Working Smarter With Ecom Cheetah 

One of the most common things I see with people just getting started in ecommerce, especially with dropshipping, is that they will subscribe to software programs or apps that tell them what products to sell. The problem is this type of software will spit out the same random products to all their clients. You end up competing with thousands of other dropshippers! That’s no way to build a successful business.

At Ecom Cheetah, we handpick dropshipping products for you and curate them to your specific niche. We don’t just provide you with these winning products. We also hook you up with a vetted supplier that has a proven track record. 

And that’s just the beginning. Ecom Cheetah is designed to become an extension of your marketing team. Our dropshipping support service includes everything from custom Facebook ads to high-quality digital information products that you can use to bump up the value of your physical products.

Imagine plugging into a system that’s already been built, instead of having to create everything yourself from scratch. That’s the idea behind Ecom Cheetah. We have such a powerful team here at Ecommerce Empire Builders, and we’ve been at it for a long time. That passion for effective direct response marketing techniques is why you won’t have to explain to us how to create a great Facebook ad. The alternative is going out there and hiring a graphic designer on platforms like Fiverr or Upwork. You often end up having to go back and forth with that person to explain exactly what you need. This takes up valuable time and energy.

How to Get Started With Ecom Cheetah 

Live tour of the Ecom Cheetah work process

Start by watching the live demo of our Ecom Cheetah interface above, which includes detailed information about its current suite of services. I say “current” because we’re constantly thinking about what else we can do to add more value and make this tool even more indispensable. Right now, we have Winning Products, Winning Facebook Ads, Offer Stack Images, and Info Products. 

Your monthly membership gets you an unlimited amount of each of these essential services. You might be asking, ‘Why these services?’ It’s because these are the ones I think everybody wants and needs for a successful ecommerce business, especially if you’re just getting started!

It’s common to be very indecisive about choosing the product for your business. I’ve seen many, many aspiring dropshippers get stuck at this stage. Ecom Cheetah does all the research for you and sets you up for success. Unlike the software that just spits out some random item, this process is highly customized. You answer some questions that will give us an idea of your specific niche. We take it from there to find a unique product for you. But not just one — we actually give you FOUR product options, and you can choose the best one. If you already have an established business with a certain type of product, you can let us know, and we will find something similar. The same goes if you let us know you’re specifically looking for US-based suppliers. We can make it happen. 

Winning Ads for a Winning Product

Live demo of how Ecom Cheetah's Ads Request feature works

We all know it’s not just about choosing the right product. It’s about making that product shine. Once you choose your winning product, you can submit it for custom Facebook ad images. Creating Facebook ads is much more of an art than a science. But the Ecommerce Empire Builders team is one of the best. 

Our designers have been trained to implement and understand effective ecommerce techniques. We’re getting an average of between 3% and 5% CTR (Click Through Rate) on our Facebook ads. Yes, consistently. And we’ve even been known to cross the 10 percent barrier. Getting these kinds of numbers with your Facebook ads will help people reach your Shopify store, your landing page, or wherever else you’re directing them. When you have a 3-5% CTR on your ads, building a profitable business becomes a lot easier. 

Like I said, your Ecom Cheetah membership gives you unlimited access to these tools, including unlimited ads. So why do you need unlimited ads? Because the secret to having phenomenal success with Facebook advertising is having different ad variations and then testing which one works the best. The other issue is that Facebook’s algorithm has a preference for showing its users different kinds of ads. 

With unlimited ads, you can experiment, test, and fine-tune the different images that we give you. Once you know which Facebook ads are really working for your business, you can come back to Ecom Cheetah and request variations of the winning ads. 

What It Takes for High Perceived Value

Most ecommerce is based on intrusive marketing. That means you need to be able to motivate prospective customers to really want your product. They have to get up, go get their wallet or purse, take out their credit card, and buy from you. That’s really not an easy thing to do. So you have to make sure visitors see a product with a very high perceived value when they click the ad and get to your page. Essentially, they have to see something that’s actually worth their hard-earned money! 

This brings us to the final two services on the Ecom Cheetah platform: Offer Stacks and Digital Info Products. 

Digital info products are one of the easiest, most effective, and most versatile ways for you to bump up the perceived value of your physical product. Whether it’s a PDF, an ebook, or a different digital file, these info products should be interesting to that prospective customer. Are you selling fishing rods, for example? Your digital info product can be helpful information that will help the customer improve their fishing. 

The digital info products technique is very popular for the simple reason that it works very well. But some people can overcomplicate it. For example, they don’t know if they should hire someone on Fiverr to write the info product or buy something pre-made. 

That’s why I think that the unlimited Digital Info Products are probably my favorite aspect of Ecom Cheetah. We will buy the information that’s relevant to your product. Then we’ll curate it, edit it, make sure it has a consistent theme, and deliver a high-quality digital info product for you. It’s as simple as that. 

Focus on the Offer Stack

Once you have your digital info product, there is one final step to make sure your product has a high perceived value. The Ecommerce Empire Builders community has to know all about offer stacks by now because I’m always talking about them. But in case you’re brand new, this fantastic technique is all about showing the customer everything they’re getting when they buy for you. 

For example, are they getting the physical product and also three relevant ebooks? You need to really show that. 

Our dropshipping support service creates Offer Stack images that present your “offer” in the most visually appealing way possible. This service is a way for your product to stand out and have a higher perceived value. It will spark that gut check that makes the customer want to buy right now. 

Build Your Business With Our Dropshipping Support Service

Dropshipper looking happily at her laptop

With Ecom Cheetah, you can have everything you need under one roof. This dropshipping support service will only be available to a limited group at the moment, but it’s a great opportunity for anyone in the ecommerce space. Whether you’re running a Shopify dropshipping store or using an ecommerce sales funnel with Clickfunnels, you will benefit from being able to plug into our successful system.

Learn much more about creating a successful ecommerce business by reserving your seat in our free sales funnel masterclass. You can also check out fresh tips and insights on the Ecommerce Empire Builders YouTube channel.

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How iOS 14 Hurts Facebook Ads (And What This Means for Dropshipping)

by Peter PruFacebook Ads For Dropshipping2 Comments on How iOS 14 Hurts Facebook Ads (And What This Means for Dropshipping)

Many business owners and dropshippers are understandably worried about how Apple iOS 14 hurts Facebook ads. If you’re wondering about how the new update will affect your dropshipping business and the ecommerce industry at large, here we’ll go over this update and what it means for the future of dropshipping.

How iOS 14 Hurts Facebook Ads and Campaigns

If you’re unfamiliar with the specific change that the new update brings, iOS 14 users on iPhones will now see a prompt before opening certain apps. That prompt requests the user’s permission to track them “across apps and websites owned by other companies,” like Facebook.

Users are then given the option to “Allow Tracking” or “Ask App Not to Track,” too. If the user opts out of tracking, that could hinder advertisers as it prevents the user from seeing personalized ads. The new prompt and tracking option applies to many third-party apps, including Facebook and other social media channels. In fact, Facebook recently released a white paper that discusses how iOS 14 will affect ads on the platform. 

If you want to make sure that your ad campaigns can function in light of the iOS 14 update, Facebook recommends that you take certain actions.

How to Prepare Your Facebook Ads for the Update

Screengrab of Peter Pru explaining Facebook's response to the iOS 14 update

According to guidance from Facebook, if you intend to deliver ads for opt-ins or other conversion events that inspire people to take action on your website, you will be required to verify your website’s domain to prevent any potential disruption to your ad campaigns. Facebook states that you “may” need to verify your website. But you absolutely need to do it if you want to keep your campaigns in working order. Facebook makes it easy to verify your domain, so you should have this task completed in no time.

Another element discussed in Facebook’s white paper is the set of limitations on ad creation. For dropshippers, it’s important to note that “your pixel may only optimize for a maximum of 8 conversion events for each domain.”

In dropshipping, eight conversion events are more than sufficient. Just consider what the conversion events are in a dropshipping store, which consist of:

  1. Page views
  2. Initiating checkout
  3. Purchases

There will be plenty of workarounds for this limit. For example, you can create multiple domains that each have a series of conversion events. So this shouldn’t be a huge concern for you. This does bring us to our next limitation, however.

There are more changes in addition to a limited number of conversion events for each domain. According to Facebook’s white paper, “each app is limited to 9 iOS 14 campaign at once. Each campaign is limited to 5 ad sets in the same optimization type.”

This is one of the biggest ways iOS 14 hurts Facebook ads. The takeaway for us here is that dropshippers should separate their iOS 14 campaigns from others, such as desktop and other mobile campaigns for other devices. We’ve always recommended keeping your campaigns separate to gauge the performance of each one. But now, it’s even more important to separate iOS campaigns from desktop, Android, and others.

Will the iOS 14 Update Kill Dropshipping?

Screengrab of Peter Pru discussing iOS 14's opt-out options

With these and other limitations, you may still wonder if this is the beginning of the end for dropshipping. But it’s not — while iOS 14 hurts Facebook ads, it doesn’t cut off the advertising route entirely. There will be some changes in place that could influence your campaigns, but you’ll still have the opportunity to thrive with your iOS campaigns if implemented properly.

Remember, there are four main things to think about as you adapt to the new update and prepare your campaigns:

1. Your Ad Campaigns Will Still Reach Apple Users

Keep in mind that with this update, people will still be able to see ads. They’re given a choice to avoid tracking for more personalization, but that doesn’t mean that they’ll be opting out of ads entirely on Apple devices. You may not be able to target those users as effectively, but you won’t be entirely invisible to your audiences on these devices.

2. Make Sure Your Website Domain Is Verified

If you want your Facebook Ads campaigns to work for iOS 14 campaigns, you need to ensure your domain is verified. Facebook might claim that this isn’t always necessary, but there’s no doubt that it’s mandatory.

3. You’ll Be Limited to 8 Conversion Events

While eight conversion events per domain are more than enough to help your campaigns succeed, you should bear in mind that this limit exists. You can use multiple campaigns across several domains as a workaround.

4. You Can Only Run 9 iOS 14 Campaigns Simultaneously

With this limit on the number of iOS 14 campaigns, this update only emphasizes the importance of keeping your iOS 14 campaigns separate from others as you test ads for Apple devices.

In short, dropshipping isn’t going anywhere, even if other updates affect other campaigns in the future. It will impact retargeting efforts, but dropshipping is here to stay. Dropshipping has been around for a long time and consists of simply shipping products to consumers from your suppliers. It’s not reliant on AliExpress, Alibaba, or any other platform. There will always be ways to get around potential obstacles that could otherwise set you back. It’s about change, which has always affected ecommerce and dropshipping. 

The key is being able to adapt to these changes as you grow your business and navigate the evolving landscape. It’s equally important to avoid going into dropshipping alone. Try to follow people who have been in this business for a long time. Pay attention to what they’re doing. If you spend time with people who have plenty of dropshipping experience, you can learn how to apply their strategies to your own business. One of the most common elements of any successful dropshipping campaigns you’re likely to come across is the sales funnel.

Why You Need a Sales Funnel to Offset How iOS 14 Hurts Facebook Ads

Dropshipper planning changes to his ad strategy

One of the most integral components of any dropshipping business is a sales funnel. One of the main reasons many dropshippers are likely to suffer due to the iOS 14 update is that they don’t have a sales funnel. Many of those businesses depend on retargeting through Facebook Ads, which is not the right approach.

With a sales funnel, you can attract leads through multiple platforms and more effectively lead them toward a sale. You can build phone and email lists that go well beyond simply pushing ads on Facebook and hoping for the best. At the same time, it’s important to have ads on many other platforms. Creating a comprehensive campaign will give you the chance to succeed and overcome any challenges like how iOS 14 hurts Facebook ads — and any other updates that you’re likely to face.

Do you want to learn more about how you can use sales funnels to build a winning dropshipping store? Then reserve your seat at the free ecommerce masterclass from Ecommerce Empire Builders today. We’ll show you how you can create a successful business without relying on costly ad campaigns or the need to build a website.

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How to Use Ecom Cheetah for Unlimited Ecommerce Opportunities

by Peter PruDigital & Information Products / Facebook Ads For Dropshipping / Product ResearchLeave a Comment on How to Use Ecom Cheetah for Unlimited Ecommerce Opportunities

There are a ton of tools for quick and convenient success in dropshipping and selling online. The problem is it can be incredibly overwhelming trying to sell your products with all the same software and tools that every other business in your industry are using. Ecom Cheetah serves to take the hassle out of selling online and give you the edge over competition in your ecommerce business.

Our new service, Ecom Cheetah, aims to make your ecommerce journey that much easier and help you grow your business with exclusive access to unlimited winning products and suppliers, Facebook ad images, offer stack image creation, and digital information products. Check out this quick breakdown and watch our video for more in-depth information on leveraging Ecom Cheetah in your ecommerce business. 

1. Find Unlimited Winning Products and Suppliers

First and foremost, we offer unlimited winning products and suppliers. A major issue in dropshipping is that many businesses are buying all the same software to get their hands on winning products. Industry-standard resources can be a great place to start for inspiration. But you run the risk of selling the same products as your competition. Your business will suffer if your customers can get your products from a thousand other businesses. 

That’s where Ecom Cheetah comes in and makes a difference for you and your business. We vet the supplier and handpick your products to tailor them specifically to you. Many ecommerce businesses fail because of market saturation and no brand differentiation. They’re trying to sell the same products on the same software as everyone else in the industry without any real differentiating factor that appeals to consumers. 

Your business needs to stand out from the crowd and offer unique, winning products consumers can’t get anywhere else. With Ecom Cheetah, we do all the work for you by finding winning products that best suit your business. We also vet the suppliers and send you on your way with products that are proven to sell. 

2. Gain Unlimited Facebook Ad Images

Screen grab of Peter Pru talking about Facebook ads

We also give you unlimited Facebook ad images to add variation to your Facebook advertising strategy. Ad images have the potential to be an excellent way to drive traffic from Facebook — as long as you have the right images and do it the right way. When done correctly, our Facebook ad images have a 3-5% click-through rate (CTR), which is well above the average CTR. It’s an amazing rate that will get consumers to wherever you’re driving traffic.

A 3-5% CTR takes away the hassle of getting people to your website. It makes it easier to focus more of your time on your business and your funnel — you’ve already pulled consumers in. All you need to do now is keep them on your page and close the deal. 

Ecom Cheetah offers you Facebook ad images with the potential of 3-5% CTR. It also offers an unlimited amount of Facebook ad images to utilize. It may sound excessive, but it is more effective for your business to use a multitude of ad images rather than one or two. The more ad images you have, the better!

The algorithm on Facebook thrives on variation. If you’ve been advertising on Facebook for a while now, you’ve likely figured this out. You need as much variation as possible because not every consumer is alike, and different images entice different people. It can sometimes take multiple ad images before the right one reaches the right consumer and drives them to click on it. It’s a daily test of variations so that you can convert as many Facebook users as possible with your ads. 

3. Use Unlimited Offer Stack Image Creation

Dropshipper browsing through digital information product options

Next, we provide you with unlimited offer stack images to enhance your website. In many cases, your products and digital bonuses are incredible deals. But your website lacks perceived value when the consumer lands on it. This can be a huge problem. No matter how much traffic you drive to your page, if they don’t see a significant amount of perceived value, then it was all for nothing. They will leave.

Online shopping already comes with the stigma of mistrust. If your business isn’t one the consumer already knows and has worked with previously, you have to earn that trust. You need a tremendous amount of perceived value the moment they land on your page. They’re going to be a lot less likely to make purchases if they don’t immediately see the benefits and value of what you have to offer. 

Our unlimited offer stack images cut out the risk of mistrust and restore credibility. It doesn’t matter if you’re offering one product or bundling it with other great products if you don’t have high-quality offer stack images to showcase it. Poor quality offer stack images are why many businesses see a good amount of their products in consumers’ carts but still aren’t making the sales they should be. You need crisp and clean offer stack images that successfully highlight your offer and elicit trust in your business. 

4. Create Unlimited Digital Information Products

Finally, we offer unlimited digital information products. It can’t be stressed enough how vital they will be to the growth and success of your ecommerce business. This is the most important offer we’re going to provide you with. Why? Because it can serve the purpose of adding more value to your products and enticing more customers to purchase. They can be offered as part of a bundle with a physical product or as a free bonus. Not to mention, they’re great for upselling orders, too. 

Businesses need to start leveraging digital information products right away. They’re extremely versatile, last forever, and can be updated easily when they fall behind in technological advancements. With Ecom Cheetah’s exclusive access to unlimited digital information products, your consumers will get more perceived value. You can add them as bonuses, bundles, or upsells. With more perceived value, consumers are more attracted to what you have to offer.

Don’t Miss Out

Screen grab of Peter Pru discussing Ecom Cheetah

Here at Ecommerce Empire Builders, we provide you with nothing but the best tools for setting up your ecommerce business for success and tremendous growth. Our dedicated team of experts is ready to upgrade your business from being like the rest to differentiating you from the competition. Are you ready to upgrade your winning products, add more variation to your Facebook ad images, increase perceived value on your landing page, and add a versatile asset to start using for your business right now? Reserve a seat to our exclusive free webinar and check out our YouTube channel for more insights into growing your ecommerce business and increasing profits. 

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Dropshipping Ad Copy That Gets Sales on the First Day

by Peter PruFacebook Ads For DropshippingLeave a Comment on Dropshipping Ad Copy That Gets Sales on the First Day

One of the key ingredients of a successful Facebook ad campaign is the copy that you use in those ads. As a dropshipper, you need to ensure that your ads are visually alluring. But they also need to include well-written and efficient dropshipping ad copy that brings people into the sales funnel.

While you may think that it’s possible to recycle copy from other ads, it’s not a good practice. Not only is this unethical, but it generally doesn’t work the way you might anticipate. Instead, try to develop unique, high-quality copy for your ads. If you’re new to ads, you may not be sure where to start. But here, we’ll discuss how you can create engaging dropshipping ad copy that can help generate sales on the first day of implementation.

To get some ideas for creating winning dropshipping ad copy, we spoke with Jordan Strauss, our Copy Chief at Ecommerce Empire Builders. He was able to provide some advice for dropshippers just starting out with Facebook ads.

Know Your Big Three

In an ad, there are two main components: 

  1. The content of the ad.
  2. The structure of the ad that dictates the layout of that content. 

To determine both of those elements, you need to know what your “Big Three” are.

The “Big Three” consist of three main aspects that you want to push with your content in your niche. For instance, a men’s fitness magazine may push these three goals: Get abs, build muscle, and look 20 when you’re 40. All three of these points address the audience’s problems and the solutions in brief and concise ways. Knowing your own “Big Three” can help you determine how best to sell those products via cold traffic ads.

One of the mistakes that many people make with Facebook ads is that they treat their ads the same way they would an Amazon product listing. However, people who look for products on Amazon are actively searching for those products. Audiences on Facebook and other social media platforms usually aren’t. With those value points provided in your “Big Three,” you can attract people with your ads and hold their attention.

The best way to come up with your “Big Three” is listening to what people say they want the most. What are those three main benefits that your audience seems to be looking for more than anything else? Even if you find those three benefits that are worth pushing, you might realize that you need to change one or two out. You might even rework all three. The important thing is to be flexible but consistent with these items. They will be the key to developing your ads’ content and structure.

Optimize the Ad Headline

Screen grab of discussion about dropshipping ad copy between Peter Pru and Jordan Strauss

With your “Big Three” figured out and ready to implement, you can begin thinking about how you want to approach your Facebook ad headlines. Keep in mind that headlines in Facebook ads aren’t the same attention-grabbers that appear on the landing page of your sales funnel. Facebook ads are structured differently. The first item that people will encounter is the image, which is intended to get people to stop scrolling. Underneath that is the “headline,” which is the dark, bold text beneath the image. 

Despite its placement, that text functions as an ad’s headline that can attract people’s attention, making the content in that headline crucial for your ads. From there, you’ll see the body text. This can feature the main benefit of your product that you want to push.

The Headline Is Usually the Most Important Aspect of Dropshipping Ad Copy

The hierarchy of ad engagement, from the most attractive element to the least, tends to be: image, headline, and body text. However, for selling dropshipping products, the factor that tends to make or break Facebook ads tends to be the headline. An image can help get people to stop scrolling down their feed. But it’s that offer in the headline that will influence people to actually click through the ad.

In short, the headline is vital and needs to include an enticing offer that people simply cannot refuse. At the same time, you won’t be able to make an offer unless the people you’re selling to have a reason to jump on that offer.

The only way you can make an offer is if people:

  • Know your product
  • See a clear benefit that your product offers, or
  • Have seen your product before

People at least need to know your product and know that they want it before you can develop the offer that reels them in.

Look at What Your Competitors Are Doing With Their Own Dropshipping Ad Copy

When optimizing the offers in your ads, you also need to consider ways to stand apart. Your ads should differentiate your ads and products from the rest — without making any claims that you can’t back up.

If you’re not looking at your competitors’ ads to find out what their approach is, you won’t know what’s working and what isn’t. You may also inadvertently wind up just doing what everyone else is doing, which will lead to your ads getting lost in the mix. Consider how people are commenting on your competitors’ ads. What are the offers that seem to be performing the best for similar products?

Only Focus on What Moves Your Audience From A to B

Potential buyer scrolling through Facebook ads

Many people tend to get too hung up on the length of ads when it comes to actually writing the copy. However, this is counterproductive; there is no magic formula for the perfect amount of content to include or other “tricks” that work every time. Instead, focus on producing copy that simply functions to move people from A to B. What hooks them in, keeps them engaged, and encourages them to click through your ads?

In your dropshipping ad copy, only say what you need to in order to help people get to know your product and inspire them to trust it. You can include as much content as you need to that will give people the information they’re looking for and bring them into the sales funnel, but it isn’t a matter of “short vs. long” or any other factor.

This is where that big benefit comes in, which will lead your ad copy. From there, you can go down the list, following that big benefit with:

  1. What is the product?
  2. How does it work?
  3. Why does it work?

Depending on the product, you could also provide your audience with social proof, detailing what other customers say about that product. Finally, you would go into the offer that will ultimately help people get to that “B” step of buying your product.

Think of Your Ads Like a Mall Kiosk

As you think about how to move people from one point to the next with your ads, remember that people on social media aren’t looking to buy in most cases. They’re on there to find out what their friends are up to and make updates about their own lives, which makes your ads naturally intrusive. It’s similar to when you’re in a shopping mall and someone at a kiosk tries to get your attention — you may already know what stores you want to go to, but an engaging, attention-grabbing hook from one of those kiosks can quickly pull you off-track.

Many of those kiosks rely on demonstrations to show you the value of the products or services they’re selling. You can do this in your ads by discussing how and why your products work, which can supplement your offer.

Think of how you can get your audience to stop what they’re doing on social media and go for that offer in your ad. 

Make Sure Your Ads Drive Sales While Maintaining Compliance

Peter Pru and Jordan Strauss discussing Facebook compliance requirements

All Facebook ads need to comply with Facebook’s ad policy. This is why we advise that you read the policy once and then two or three more times to ensure you understand what will keep your ads in compliance. Your ads should be appealing, but without doing anything that might get you in trouble.

When determining what to say and what to avoid saying, consider the details in Facebook’s “Personal Attributes” policy. This prevents advertisers from asserting or implying anything about their customers’ physical, mental, or other condition that your product addresses. However, you can address a particular problem without applying it directly to your audience.

You can try avoiding the second-person perspective by cutting the word “you.” Only say that your product helps solve a problem that the audience doesn’t necessarily have. Also, try to be as critical as possible of your copy. Don’t assume that it’s compliant. Any wrong word could create an issue that you might not have anticipated. If you are as careful about your content as possible, you’ll be able to avoid potential misunderstandings that might otherwise lead to frustrating unforeseen consequences.

Give Your Dropshipping Ad Copy the Attention It Deserves

Implementing each of these elements in dropshipping ad copy creation can help you create winning ads that grab and hold people’s attention. Excellent ads ultimately move buyers through your sales funnel to a purchase. By understanding your products’ three core benefits, optimizing your headline, understanding your product and how it works, and determining how to move people from A to B with compliant content, you can significantly boost sales with successful Facebook ad campaigns.

If you would like to learn more about how to drive sales for your dropshipping business and develop the perfect sales funnel, we can help. Reserve your seat at our free Ecommerce Masterclass today.

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The Secret Video Ad Tool You Need to Use

by Peter PruFacebook Ads For Dropshipping / Systems & ProcessesLeave a Comment on The Secret Video Ad Tool You Need to Use

As ecommerce entrepreneurs, you know the power behind creating effective ads for your business. But you also know this task is easier said than done. You might be under the illusion that you need to hire professional designers or take expensive classes to learn how to create your own professional-looking video ads. Well, I’m here to tell you that you’re making the process too hard for yourself. This secret video ad tool that I’m about to drop on you will allow you to make good quality, high-converting video ads for your ecommerce businesses. You won’t need any special training or even a strong interest in graphic design. 

Read on to learn more about this game-changing tool. Also, learn how you can utilize it to generate more sales in your ecommerce dropshipping business today.

Every Good Ad Requires Research

Before you even begin the process of creating your own video ad campaigns, you need to do your research. Don’t try to reinvent the wheel when making your own ads. Go out and do your research. Examine the ads that competitors are already putting out to see what works and what doesn’t. Don’t make the age-old mistake of leaping before you look. There are many free resources available on the internet today. You just need to understand how to take advantage of these resources and then implement them to work for your business goals. 

Screen grab of how to examine competitor ads for good templates

The best place to start your research is on the Facebook Ad Library. Don’t be afraid to research ads that aren’t necessarily in your niche, either. You can draw inspiration from any type of high-converting ad, regardless of niche, and use it to create your own scroll-stopping ads. The best way to create high-converting ads is to draw inspiration from ads that have already proven themselves as top performers. Always take the time to do your research before putting any effort into creating your video ad campaigns.

The Secret Video Ad Tool You Need To Use

After you’ve done your research, it’s time to get to work. You already know that creating successful Facebook campaign ads can be a total nightmare. Trying to create high-quality video ads is especially tricky. Hiring talented video editors or graphic designers can be costly and time-consuming. 

Many of you probably haven’t wanted to deal with this headache and have simply tried to create your own ads without having any experience. I also tried this method in my early days as an ecommerce entrepreneur. I know these types of ads never come out looking as clean and crisp as you had envisioned. However, I’ve recently come across a video editing tool that is a complete game-changer. With this tool, anyone can create professional, eye-catching video ads without having any experience in design or video production.

The game-changing video ad tool is called inVideo.io. This tool is like Canva but is specifically geared toward creating high-quality video ads. The best part about inVideo.io is that it is an affordable option that any individual can use simply and effectively. You pay just $10 a month for this video ad tool. It’s well worth the investment, as it will allow you to convert at higher rates with each ad you put out. At the end of the day, this means more money will be in your pocket. Compared to Photoshop, Final Cut Pro, or any other software that you need special training to use efficiently, inVideo.io definitely provides the most bang for your buck. 

Every eCommerce Entrepreneur Needs to Utilize inVideo as Their Go-To Video Ad Tool

Screen grab of how to use inVideo

I recommend inVideo.io to any ecommerce entrepreneurs that make their own ads. I don’t love graphic design or video editing, but I love this tool. Here’s why:

Ease of Use

It’s an easy-to-use platform that has allowed me to make professional-looking high-quality video ads that convert. I slept on this tool for a while, but now I can’t recommend it enough. This website provides every user with top-tier templates so they can simply plug in their photos and produce scroll-stopping ads in minutes. Whether you’re looking to run ads on Facebook, Instagram, or Twitter, inVideo.io has the right template for your needs. Simply put, video ads yield higher results. Investing in inVideo.io will be money well spent for your business. 

Access to Great Footage

Another amazing feature of this video ad tool is that it provides access to a ton of high-quality stock videos. This means you can use these stock videos in your own video ad campaigns without needing to worry about licensing issues. Combining high-quality images of your product with the high-quality stock videos provided by inVideo.io will be a game-changer for all of your video ad campaigns from here on out.

If you have a high-quality video of your product, then that’s great. You can use your own video clips and plug them into the professional-looking video templates, too. At the end of the day, it doesn’t matter how you create your video ads. The only thing that matters is that they look incredibly high-quality.

Excellent Brand Reputation

Producing high-quality video ads equates to presenting high perceived value to potential customers. When customers perceive your product or offer to have high value, they are much more likely to reach for their credit card. Generally, the first interaction a potential customer has with your business is through an ad. You need to hit this first interaction out of the park, and inVideo.io will set you up with the tools to do just that.  

Consult With the Pros 

Man learning about ecommerce online through videos and articles

It’s my hope that you will be able to take the information presented here and implement it into creating your own scroll-stropping video ads for your ecommerce business. If you feel like you need a little more guidance in setting up your own profitable ecommerce business, feel free to reach out to us today. At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now!

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