2 New Ways to Conduct Product Research and Find Winning AliExpress Products

One of the best platforms to locate products for dropshipping businesses is AliExpress, and we’ve discovered two new ways to make it even easier to find winning products through them. To use these methods and find winning AliExpress products, you won’t require any paid tools. Instead, you can actually save time and money by using these strategies to pin down the perfect product using AliExpress alone. 

Here we’ll jump into these strategies to help you get the most from AliExpress and succeed with your dropshipping business.

1. Browse by “All Popular” Categories

The first method for easily finding winning products is to search for products in the “All Popular” category. You can do so by scrolling all the way down the homepage to the “Browse by Category” section in the footer. 

You’ll see a list of different categories to choose from. The list includes “All Popular,” “Product,” “Promotion,” “Low Price,” and “Great Value,” among others. Here, simply select “All Popular,” and it will take you to the next page featuring every popular category. 

Once you open the next page, you’ll see a list of popular categories in a wide variety of niches, including arts and crafts, bowling, bathroom products, computer cables and connectors, camping and hiking, and many more. Specifically, under each niche, you’ll see lists of the most popular keywords that people are entering when searching for trending products. 

For example, under the “Fishing” niche, one of the top keywords is swimbait. When you click on that term, you’ll be taken to a page showing all of the products on AliExpress that feature that keyword. 

All results are sorted by “Best Match” by default. So you can find winning AliExpress products that use that popular search term. This makes product research infinitely easier than simply trying to determine what’s best to type into the search bar to begin the research process. 

Browse Through Other Categories

Screen grab of Peter Pru showing how to use AliExpress categories

In addition to the most popular categories, we also recommend looking at products in some of the other categories available to you. For instance, if you choose the “Low Price” category, you can see a list of search terms pertaining to some of the cheapest products in your niche. 

Generally, we suggest you start browsing “All Popular,” followed by “Low Price,” “Great Value,” and “Reviews.” These are the four best categories on AliExpress to find winning AliExpress products. Using this method, you can easily figure out what’s trending in your niche to give you a good launching point.

2. Look Through the “Top Ranking” Section

Screen grab of Peter Pru explaining Top Rankings on AliExpress

The second method we’ve found helps locate the perfect item to sell is by taking a look at the “Top Ranking” section of the site. At the top of the AliExpress homepage, you’ll see the “Top Ranking” tab. This will take you to a page that lists all of the top-ranking products on AliExpress. 

We aren’t entirely sure how they develop these lists. But they’re conveniently broken into different niches, including “Picked For You” to start. Some of the niches you can choose from include consumer electronics, home and garden, health and beauty, and accessories.

We looked for some examples in the Home Improvement category. In this category, we viewed a list of top-selling and top-ranking products that included LED lighting for the home, night lights, measurement and detection devices, and more.

Starting with Your Mass Market and Narrowing It Down to Find Winning AliExpress Products

The big advantage of this section is that it breaks each niche into sub-niches to explore even deeper. This is crucial because we always recommend starting with your mass market and then narrowing things down to specific sub-niches. 

When you click into those specific sub-niches, like “Indoor Lighting” within the home improvement niche, you’ll be able to see an extensive list of popular products within that sub-niche. Some of the products we saw in this sub-niche included:

  • LED string lights for holidays
  • Multicolored LED light strips
  • Different types of bulbs for various garlands

You can then include these products for main offers, order bumps, upsells, and parts of subscription boxes. When you view each product, you can also further determine if it’s right for you based on all the details included. When looking at a page for LED lights, for example, you can see the:

  • Average star rating
  • Product reviews
  • Number of orders
  • Discounts

From there, you can do your due diligence and dive even deeper into each product. You may want to look at the supplier and make sure that they’re reputable. You can also test the product before offering it on your eCommerce platform.

Take Some Time to Find the Ideal Product for Your Business

Dropshipper researching new products on AliExpress

Using these two methods to conduct product research, you’ll be able to more easily find winning AliExpress products. Products found on AliExpress could include core products to sell. You can also find smaller products you can include as order bumps, upsells, and elements of subscriptions. 

In any case, be sure to review various products. Figure out what’s most compatible with your sub-niches, not just your niche. You may find that products in one sub-niche inspire some passion in you while others interest you less. The important thing is to find products that you truly care about selling and that your customers will also enjoy. This is why you need to identify products that appeal to both you and your audiences. This will ultimately help you boost sales and experience success.

At Ecommerce Empire Builders, we’re here to show you how you can excel with your dropshipping business. We can teach you how to get the best possible results with your efforts, whether you need help:

  • Starting to find winning AliExpress products
  • Choosing a niche to focus on
  • Learning how to build the perfect website and sales funnel
  • Other aspects of dropshipping

The key is knowing how to approach your new business as you just start out. For additional tips on how to grow your dropshipping business and earn a full-time income online using AliExpress and other tools, register for our free eCommerce masterclass today. You can also find new insights and dropshipping strategies by subscribing to my YouTube channel. Tagged : / / / /

How to Make $100,000 Every Month in Passive Income Investments

Empire builders, if you’re not already doing so, you need to make 2021 your year to start building passive income streams so you can make $100,000 every month in passive income investments. You, me, and everybody else love the idea of making money while we sleep. While it’s easy to see why passive income is such a hot topic, many people continue to get the actual concept of passive income wrong. I see many people classifying endeavors like eCommerce, blog writing, affiliate marketing, or even real estate investing as a passive income strategy. 

I’m going to tell you right now that each of these endeavors requires you to put in work and hours on the clock. None of these endeavors are truly passive. However, each of these business endeavors has the potential to grow your wealth and help you find passive income investments. Read on to learn what these passive income strategies are and how your road to making $100,000 every month in passive income can start today. 

The Road to Creating Passive Income  

It’s important to realize that creating passive income streams will require work. However, the good news is that anyone can start building passive income streams in today’s world. Anyone can get started, even with extremely limited funds. But before going about building these passive income streams, you should map out your strategy. 

The first element you should map out is your number for financial freedom. Your freedom number is how much money you need to make each month to be financially free. I mean so much freedom that you could sit on a couch watching Netflix all month and still be financially secure. 

Maybe it’s $5,000 a month. Perhaps it’s $10,000 a month, or maybe it’s even $100,000 a month. Whatever your initial goal is, just write it down before you get started. This will help you stay motivated on your road to true financial freedom. 

How to Start Creating Passive Income Streams

Peter Pru discussing how to start a business before focusing on passive income investments

Once you’ve mapped out your financial freedom goals, it’s time to start creating passive income streams. While eCommerce is not a direct passive income source, you very much need to start a business or side hustle on your road to creating passive income streams. 

However, don’t quit your day job just yet.

 I advise most people to stay at their current job for as long as possible when building up their first eCommerce business. Building an eCommerce operation is quite stressful, and staying at your job will help minimize the financial part of this stress by providing you a steady income. Once your eCommerce business starts making real money, though, you’ve struck gold. Unlike a traditional salary job, your eCommerce business is scalable. With an eCommerce business, you’re no longer just trading money for time. 

Why Building a Business Is the First Step

The extra money and profits you make through your eCommerce business are so beneficial to creating passive income streams. The additional funds you have from your business can be reinvested into real passive income opportunities. Ultimately, having your own business is the best strategy to reach financial freedom faster. 

The tax system is built for business owners. If you are dealing with salary from your job alone, you will be paying a ton of money in taxes each year. This takes away a good amount of money that could be invested into potential passive income streams. Having a business is the best way to have the tax codes work for you. 

A great resource to learn about making tax work in your favor is Tax-Free Wealth: How to Build Massive Wealth by Permanently Lowering Your Taxes by Tom Wheelwright. Pick up a copy of this book today to learn about tax-free wealth and how it can provide you with money to invest in more passive income opportunities. 

The Best Passive Income Investments 

Screenshot of Peter Pru discussing alternatives to traditional savings accounts and banks

Now that we’ve discussed why you should build tax-free wealth and increase your funds to invest in passive income opportunities, it’s time to look at some of the best options available to you today. I want to preface that I am not a financial planner and that the recommendations I am about to share with you are not financial advice. Always do your own research and talk to your financial planner before making investments. You can also watch my step-by-step guide to passive income here.

That being said, three of my favorite passive income investments are dividend-paying stocks, crypto coins, and interest from the U.S. Dollar.

1. Dividend-Paying Stocks 

Investing in dividend-paying stocks is a great way to obtain passive income. Blue-chip stocks — huge companies with excellent and longstanding reputations — are some of the best dividend-paying stocks to invest in. 

Stocks like AT&T or Coca-Cola have incredible histories. They also pay out good dividends to stockholders on the quarterly level. While these dividends are generally less than $1 a share, the compound effect is still your friend. Dividends that you earn can also be reinvested to buy more stock and so forth. So even if you start with just a couple of bucks to invest, the compounding will help you build wealth and create passive income. 

2. Crypto Coins 

I believe that cryptocurrency truly is the future, and that is why it’s in my top three passive income strategies. While I don’t typically recommend investing in altcoins, if you do your research and find a coin that you think has potential, it might be a good investment opportunity for you. The top five cryptocurrencies I am currently investing in are:

  • Bitcoin 
  • Ethereum 
  • Cardano 
  • Chainlink 
  • Uniswap 

While investing in Crypto is a great passive income strategy, I recommend taking a step further. I store my coins in a wallet and get paid interest to keep them there. Through the Celsius Network, you can, too. 

3. Interest on the U.S. Dollar 

Going hand-in-hand with earning interest with my Crypto coins, I also build passive income through collecting interest on the U.S. Dollar. The Celsius Network and Gemini are disrupting the traditional banking industry. When you let your money sit in a savings account at the bank, you aren’t having your money work for you. Instead, you’re letting your money work for the bank. 

If you put $10,000 in the bank and then try to go get it out the next day, good luck. The bank has already invested this money for their interest. It will be tied up in their investments for at least a couple of days. So rather than having your money work for the bank, it’s time to have it work for you.

Through the Celsius Network and Gemini, you can actually move your U.S. dollars, convert them into stablecoins, and then earn 8-12% interest on this money when it sits in a Celsius Wallet. There’s no bank where you can earn that kind of interest on your cash. This is a great passive income opportunity to research more and utilize to help you reach financial freedom faster. 

Consult With the Pros 

Dropshipper starting to invest in cryptocurrency and stocks

Now is the time to start building up your passive income investments. Reaching financial freedom faster will require strategic planning with your business and passive income investments. If you feel like you need more guidance on your road to financial freedom, passive income, or growing your eCommerce business, feel free to reach out to us today. 

At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Be sure to check my YouTube channel for even more free resources and insights into the dropshipping and sales funnel industries. Remember, your empire starts now! Tagged : / / / /

How to When Know It’s Time to Move on to New Products

It may seem in your best interest to continue using a winning dropshipping product that’s previously gotten great results. But that’s not always the case. There are certain situations when it’s ideal to cut your losses, drop the product, and move on to new products. 

If you stick with a product that’s no longer generating the kind of income you want, you may wind up losing money if you don’t switch to a new source of revenue. So much of people’s success in dropshipping comes down to momentum and the encouragement it brings. But businesses lose drive when they’re bleeding money. This is why it’s important to know when to make the necessary transition to maintain that momentum.

In this post, we’ll go over when you should move on to new products as your current products begin losing momentum.

Test Your Facebook Ads to Determine Their Effectiveness

First, it’s important to know how often you should test your ads to determine their effectiveness in the sales funnel. This can help you gauge when it’s time to move on to new products — or a new strategy. 

Here we’ll be strictly referring to Facebook ads, which are commonly used. As an example, we’ll use an ad with a “free plus shipping” offer, which we recommend using when you’re just starting out as a broke beginner. Even if you make some mistakes with this offer, you can still make money.

For a typical ad with a “free plus shipping” offer, we would start with a budget of $250, which we spread to $30 per day across a six- or seven-day period. One mistake we see a lot of people make here is that they’ll spend around $30 on ads for one day. But they won’t make any money on them, so they turn them off entirely. Unfortunately, this is the mindset that many beginners have in dropshipping, which keeps them from being able to test ads effectively.

What you really need to do is invest a full $250 in a single week. This will more accurately show you how effective your campaigns are as you test your campaigns. Within a week, you can begin to see certain trends that stand out. For instance, you’ll likely find that certain days perform better than others. This can help you schedule your ads and determine when to expect sales.

Here’s why we recommend you give your ads seven days to work their magic or encourage you to move on to a new online business strategy.

Your First Three Days Will Be the Most Crucial

Breakdown of how to organize ad spending over the first three days

As we explore the first week of an ad campaign, the first three days will be the most important. The first day will be the day you launch your ads, followed by the next two days, all of which will have ads running for $30 per day. Throughout these three critical days, it’s important not to touch anything as you let your ads do their job.

During this time frame, you’ll want to keep an eye on a few key elements, including:

CTR

The first item to look at is your click-through rate (CTR) for each day, which should be around 2%. If your CTR falls around that mark, this indicates that people are actively interested in your ads. If your CTR is too low, you may need to change the ad creative to entice more people to click, be it a modified image, video, or text. Ideally, you should run ads using three different pieces of creative material to see which performs the best.

We suggest you look at the CTR regularly on days one and two. This can help you determine if it’s likely to continue increasing or remaining steady. After two days, if some ads still see low CTR, turn them off. Also, if ads don’t see more than a 0.5% conversion rate on day one, chances are this won’t increase through day three. 

Landing Page Stats

Once you’ve determined that your CTR is where it should be, it’s time to look at your landing page, at which point you’re looking at your funnel stats. Are people opting in? If not, this could indicate a problem with your landing page and the value of the offer. Your ideal opt-in rate should be at least 25%.

If your opt-in rate is below 25%, you may need to modify the offer to encourage more people. Generally, try modifying your current offer before you move on to new products entirely. In this case, we recommend using an offer stack image that serves as a visual representation of what you’re offering. Testimonials and lifestyle photos can also help enhance your opt-in pages.

Order Form Stats

If your ads and landing page seem to be functioning optimally, a problem could lie with your order forms. For a beginning offer, you should see a minimum conversion rate of 5%. 

For order forms that dip below that minimum conversion rate, there are a few ways to improve it. 

One way is to make sure you offer quantity break discounts for products of 2x to 8x. Here, you should highlight the 4x quantity break and autoselect it for the customer to encourage them to convert. 

Second, you have to name your product something unique and catchy that differentiates it from other more generic options. All of this can increase the perceived value of your product to get more people to purchase.

It’s worth noting that if you do not see the numbers you want on a small scale, they won’t likely improve on a larger scale. This is why you need to make the necessary changes early on if your campaigns are underperforming. If your ads don’t culminate in a high CTR, you need to focus on your marketing. This will drive more people to your sales funnel and purchases.

Look Ahead to the Rest of the First Week Before You Move on to New Products

Breakdown of how to organize ad spending over the first seven days

Generally, if your CTR is low and you’re not making any sales in those first three days, it’s often best to go back to the drawing board and tweak your ads, opt-in pages, or order forms. However, if you are making a few sales, the next several days will be important to monitor. 

For example,  your CTR may be over 2% and your opt-in rate may be around 25% by day four. Your order form might also be seeing a 3% conversion rate. These are all good numbers when starting out with your ads. 

It’s also important to keep in mind that early on in your campaigns, the Facebook algorithm will still be adjusting the targeting for your ads as it attempts to identify your customers. Because of this, your stats could potentially double later on as you feed the algorithm more customers.

Throughout the last four days of that first week, you’ll want to figure out ways to optimize your current ads. You might introduce new ad creative on day five as you remove ads that aren’t yielding good results. Some ad creative is likely to do better than other images, videos, or text. So remove ineffective assets and replace them with ads that are similar to the ones getting results. You can also target new interest groups based on interest groups that responded favorably to your previous ads. 

Based on your campaign’s performance during the first seven days, you can truly get a sense of how well your ads, landing pages, and sales pages are doing. From there, you can decide what needs work and revamp your strategy accordingly.

Determine When to Cut Your Losses or Keep Moving Forward

Dropshipper adjusting his ads and monitoring results

In the first week of advertising, keep an eye out for issues during those first three critical days. If you’re making sales and seeing decent stats by day four, you can continue monitoring them for the rest of the week and optimizing your campaigns. 

Your CTR simply might not be cutting it in those first few days. So it may be time to optimize your existing ads or try new ones. If you’re not seeing any opt-ins or sales by the third day, you may need to try an entirely new offer or price point. You might even move on to new products if adjustments don’t seem worth the effort. 

To learn more about how to succeed with your dropshipping business and develop a winning funnel, register for my free eCommerce masterclass today. You’ll find out how to use ads and other fundamental elements to make a full-time income online, whether you’re new to dropshipping or looking for a way to improve your efforts. Also, subscribe to my YouTube channel for more insights, whether you move on to new products or stick with your current item. Tagged : / / / /

Know the Benefits of Registering Your Dropshipping Business as an LLC

When you start a business, you can never be too careful about protecting yourself and your personal assets from legal liability. If you run a dropshipping business, in particular, you should make sure you are on the safe side. While there are various ways to protect yourself from liability, the most popular and highly recommended is registering your dropshipping business as an LLC — a limited liability company.

The first and most attractive benefit of registering your dropshipping business as an LLC is the tax benefits you could enjoy. Many new entrepreneurs trying dropshipping for the first time eventually come to this realization.

Many entrepreneurs often fail to realize how much money they can save by putting expenses on their business rather than paying themselves first, then paying for the expense. As a result, they at times lose as much as 50 percent of the money with such a simple mistake.

This post will guide you on the benefits of setting up an LLC and enjoy all the benefits it brings.

Keeping Most of the Money You Make

Peter Pru discussing the tax advantages of registering a dropshipping business as an LLC

Everyone starts a business to make as much money as they can — and keep most of it at the end of the day. However, if you are new to dropshipping or just getting started in the business, it is not uncommon to feel jittery and have ‘what-ifs’ regarding running the business.

If you can eliminate most of the concerns of running a business by simply registering it, then your life as an entrepreneur will be much easier and your profits better protected. By taking steps to educate yourself on starting and running a business, you have already shown intent to start a business.

With the proper business structure, you could access as many as 250 different tax deductions and ultimately keep thousands of dollars that you would otherwise pay in taxes as profit or re-invest into the business.

By investing the time and money to start a business, you could qualify for many possible deductions, including:

  • Advisory expenses
  • Cable, satellite, and cell charges
  • Coaching and education
  • A percentage of your mortgage or rent
  • Additional brokerage fees for trading
  • Computer, printer, and office supplies
  • Health or supplemental insurance
  • Travel, car mileage, and motor vehicle expenses
  • COVID-19 deductions

Clever categorization of expenses reported to the IRS can help the business pay taxes at a lower tax bracket and keep more income. The key consideration is when deciding whether to record an expense as an ordinary or a necessary business expense.

The Pass-Through Taxation Benefits of Registering Your Dropshipping Business as an LLC

When you form an LLC or a corporation, the IRS will consider you a legal business entity, depending on your situation. These types of businesses are considered ‘flow-through’ or ‘pass-through’ entities. Therefore, as long as you have a taxable income, recording it as a business income offers great benefits regardless of the source.

Registering your business as an LLC or corporation comes with attractive business credit advantages. You can enjoy business credit on the income the IRS considers ‘flowing through’ the business.

Pass-through or flow-through is a tax function that allows you to file business taxes with personal taxes. In the process, you can use tax deductions against all income, including any W-2 incomes, to further lower your Total Taxable Income across the board.

As fancy as it sounds, ‘flow-through’ and ‘pass-through’ income are just fancy terms for money that comes into and flows out of the business. It is noteworthy that any losses the company records will also reflect on your tax returns, significantly lowering your taxable income.

It may seem complicated, but if you register an LLC and see the savings you can make by taking advantage of tax deductions, you will understand better and appreciate how it works in under a year.

Personal Asset Protection

Dropshipper seeing the benefits of registering their business as an LLC

LLC is an acronym for Limited Liability Company. The term refers to a business entity in which the owner is not personally liable for the debts and liabilities of the company. Simply put, the two most important benefits of registering a limited liability company are:

  1. You will not be personally responsible for the business debt.
  2. Your personal finances and assets will be safe from the liabilities of the business.

Separating business and personal assets and finances is a sure way to get peace of mind while running a business in the modern market. When you are certain your assets and finances are protected, you can focus on the business. You can stop worrying about potential lawsuits should the business make losses.

Some of the potential lawsuits from which you can protect yourself by registering your dropshipping business as an LLC include:

  • Breach of contract
  • Premises liability
  • Employee and customer discrimination claims
  • Harassment
  • Faulty product or service lawsuits
  • Intellectual property rights
  • Misleading claims
  • Auto accidents

Many people avoid starting an eCommerce business because they do not want to take the chance of getting sued. Americans file 40 million lawsuits every year — that is about 76 new lawsuits every minute. 

The sued parties often spend a lot of time and effort defending themselves. If they lose, it costs them money and even personal assets such as a house or a car. Registering your dropshipping business as an LLC eliminates the need for you to worry about getting sued in a personal capacity for business liability. Instead, you can focus on running the business.

Business Credit Formation

Many people mistakenly assume that they need to have large businesses to access business credit or corporate funding. Most businesses start with personal credit or funds. But personal credit must remain personal, and the business must develop its own credit for long-term growth.

To give your business room to grow, you must build separate credit for your business. The business will pay for itself, and from there, it will pay you. Registering your dropshipping business as an LLC offers many benefits, including:

  • Separation of personal from business funds and credit
  • Access to more funding options available to corporations
  • Lower interest rates on loans
  • Higher limits on loans and credit cards

Final Thoughts About Registering Your Dropshipping Business as an LLC

Peter Pru explaining the basics of LLCs

This post is just a summary of the core benefits of registering your dropshipping business as a limited liability company. Whether you already have a business or are considering one, you cannot afford to overlook these benefits and many others.

Do you want to learn more about how to start or run a successful eCommerce business in today’s competitive market? Reserve a seat at our exclusive webinar to learn little-known tips to build an ultra-profitable dropshipping business today. You can also subscribe to my YouTube channel for more details about succeeding in eCommerce and registering your dropshipping business as an LLC. Tagged : / / / /

How to Sell Viral Products and Make $10k per Month: Ecommerce Empire Builders Success Story

Welcome back, Empire Builders! I recently interviewed Ryan Jameson, our latest $10k Per Month Club member, about his strategy. We had a great conversation filled with useful advice about how to sell viral products, so I’ve summarized it here. Check out the full video to watch the whole conversation. I’m really excited to share this with you so let’s jump right in.

Tell Us About Your Backstory and Journey So Far

Ryan Jameson: I started when I was young, selling online game currency, making and selling stickers, and using eBay and WooCommerce. I found Shopify around two and a half years ago and started dropshipping. I went from one niche to the next, trying to find something that worked with no success. Then one day, I came across your videos and started using ClickFunnels. Then around the end of last year, I tried selling a gadget and made around $5K, but the profit margin was low.

At the beginning of the year, when the UK lockdown started, I thought about the businesses that closed and what products people would need. I found a product, and, using what I learned about improving your offer, I created a product guide. That month, January, I made about $9k. 

Then, in February, I noticed that a product that solved a problem created by lockdown was selling well on my Facebook feed, and it had a good profit margin. I found a local supplier, so I would be able to offer 2- to 3-day shipping. That product made around $15k.

Peter Pru: I want to unpack that because you went through a lot. Some people might hear that and think you just got lucky and struck gold. But when you get right down to it, you had a good niche and a great offer. Half the battle is finding a niche with pain points and creating an offer around the solution.

One thing I always harp on is, what’s your differentiating factor? Why should they buy from you instead of someone else? In your case, you added a digital product showing them how to use it, which isn’t difficult, and that sets you apart.  

Did You Create Your Own Digital Products or Hire Someone?

Screen grab of Peter Pru and Ryan Jameson discussing how to create offers

Ryan: I did it almost all on my own. I started with a Google search to find out what the problem was and figure out the solution to quickly create an information product. The PDF how-to guide only took me a few hours to research and put together. But it helped me win sales over large competitors that were making a lot of money and running tons of ads. I’ve sold around 250 units in the last month, so adding an information product worked well.  

What’s Your Process for Creating Digital Products?

Ryan: I found a designer on Fiverr and hired him to make me a cover for like $5. I also had an offer stack image on the product page. Then I spent a couple of hours researching to write up the how-to guide on Google Sheets. I used automation to send the guide to customers after purchase, so it didn’t take any extra effort. It was fast and easy but really increased sales a lot.

Peter: Exactly! People often focus entirely on the product. Of course, you need a product that solves a pain point and provides value, but other people will be selling it, too. You need to give them a reason to buy from you instead.  

How Did You Find Your Supplier?

Ryan: Actually, I have an interesting tip. I went on eBay to find people who were already selling the same product. You can usually see their address and website on the page, so I found a local seller and went to their site. Luckily for me, they were banned from eBay, so I was able to sell their whole supply as part of my strategy for how to sell viral products.

Is This a Side Hustle, or Do You Want to Go Full-Time?

Screen grab of Peter Pru and Ryan Jameson discussing the importance of experimentation and testing

Ryan: I want to go full-time. I’ve been running simple funnels with few upsells and no subscriptions or retargeting ads on Facebook. I’d like to add them along with using Google Shopping to increase profits. Plus, I’ll be hiring a VA to help with customer service to save time. I got a photo of the products in the crates from my supplier as social proof to help with customer confidence and trust, as well. I plan to just keep expanding and improving to grow my business and my profits.  

Peter: I want to point out how being resourceful has helped you. Many people try one really obvious thing, like AliExpress. Then, if they can’t find the product they’re looking for, they throw up their hands and give up. You went to eBay and searched for local sellers. Getting that photo to help show people you have the products was smart, too.

You were thinking outside the box and thinking of imaginative solutions for how to sell viral products. That’s what you need as a business owner: resourcefulness, creativity, and adaptability. There’s always a way; you just have to be willing to find it. 

What Are Your Goals for This Year?

Ryan: Expanding. I’ve got Google Ads, and I’m running tests to see what works. Many products sell well if you offer them in packs of 1, 2, 4, and 6, but not this one. So next, I tried a 2-year guarantee as my upsell, and that worked. I plan to just keep testing, learning, optimizing, and expanding. 

Peter: You’re doing a lot of great things. I can’t wait to watch you hit all your milestones.

Any Final Words of Advice for How to Sell Viral Products?

Dropshipper learning how to sell viral products on his online storefront

Don’t just think about finding products in terms of what you like. A big part of how to sell viral products is looking at what’s trending right now. What are people currently buying? After that, it’s all about making the offer stand out so it makes sales. Also, don’t be scared to just jump in and try something. Learning is all well and good, but at some point, it takes action. Then, you can look at what went right and what went wrong to learn from experience.   

Okay, Empire Builders, hopefully, you enjoyed hearing what Ryan had to say and learned something from his experience about how to sell viral products. If you’re ready to take his advice and start building your empire, subscribe to my YouTube channel or check out my free webinar to learn how I made full-time income without touching a product or building a website. You can also get my $100K funnel template completely free just for showing up. Remember, your empire starts now! Tagged : / / / /

How to Create a Digital Info Product Sales Funnel for Easy Online Sales

Welcome back, Empire Builders! Today I want to teach you guys the four best ways to sell digital products online through a digital info product sales funnel. I also made a video going over this where, for the first time ever, I show you guys the back end of my very own digital product funnel. So, to get a complete behind-the-scenes look, watch the full video.

First Things First

Before we get started, it’s important to know that you can’t just sell digital products somewhere like Shopify. You need a digital info product sales funnel. Remember, while they have a very high profit margin because you create digital products once and sell them over and over, they’re also harder to sell. They’re intangible, so you need to be great at marketing, showcasing perceived value, and (most importantly) creating quality digital products that provide real value.

Try these strategies:

1. Front-End Offers on Your Digital Info Product Sales Funnel

Peter Pru explaining how important it is to display offers on a digital info product sales funnel properly

The front-end product is the original offer that customers click to buy before upsells or order bumps. That’s the product you advertise to draw people in. To successfully sell information products, especially as the front-end offer, you absolutely must showcase them properly to convey a high perceived value.

Use an offer stack image to showcase everything your digital product offer includes. You want to stack the image with photos of everything in your offer so buyers will think, “Wow! I’m getting so much for my money!” An offer stack image illustrates that it’s a bundle and not one product, increasing the perceived value. You can make your own on PlaceIt.net, hire us to make them for you, or hire someone on Fiverr.

Next, below your two-step order form, show them everything they’ll get. Break it up into multiple offer stacks. Showcase each element with a clear and compelling description and high-quality offer stack image. That’s why you should always bundle information products. It might cost a bit more time and money initially, but after that, it’s pure profit.

Sell high-quality, high-value information product bundles for a great price to make them irresistible. Create an offer that people can’t say no to because the deal is too good to pass up. Selling one digital product alone takes less time and money but doesn’t convert nearly as well because it can’t provide as much value.

2. Order Bump

The second strategy is using digital product order bumps. Remember that two-step order form? Once customers opt in by providing their shipping information, they’re pre-qualified and much more likely to buy. The more yeses you get, the more yeses they’ll give. So, on the next page, you’ll have your order bump (basically a pre-purchase upsell) that they can add to their order with one click.   

Keep it simple. Ours is just a few sentences with no images, and it converts at 25%. Also, make sure the order bump is related to the front-end offer, like selling dog training toys with a dog training eBook bundle. This can increase your average order value and profit margins while decreasing overall ad spend.

3. Upsells

The third option for your digital info product sales funnel is using digital product upsells. On your upsell page, you just need a short description and offer stack image to convey a high perceived value. If they click yes, they’ll be automatically billed, and if they click no, they won’t be. Remember, you already have that first yes. Don’t overcomplicate it.

Again, make sure the upsell makes sense and relates to the product they just bought. Video courses, eBook bundles, checklists, and worksheets are great examples. Upsells should enhance their experience with the product or help them achieve their goal, like selling bass fishing lures with a bundle of eBooks on bass fishing techniques.

4. Monthly Subscription

Lastly, we have monthly subscriptions. I use my all-time favorite program, Ecommerce Empire Insider, as a monthly subscription upsell. There’s a short description, just a couple of sentences. Then, instead of more text, I have a quick little three-minute video explaining the program and its benefits. This feels more personal and boosts conversions by helping people get past all their fears and objections to a monthly subscription.

Under that is the best offer stack image we’ve ever made. It so clearly displays how much you get—increasing the perceived value—that I don’t even have to describe everything included. The value is so over the top and in your face for such a good price that you’d have to be crazy not to buy it. I can’t stress this enough: you need good offer stack images for people to buy your digital products.

Below the offer stack image, visitors have the option to either prepay for the year and save or pay the monthly subscription. I usually say never give more than two options, yes or no, and I still recommend that for physical product subscriptions. However, in this case, since it’s a digital product with very simple options, it performs really well.    

My Recommendations for Best Results With Your Digital Info Product Sales Funnel

Peter Pru explaining how to showcase an offer stack

Here’s what I recommend for each option based on what I’d do if I were just starting out:

Front-End Digital Product Offers

I don’t recommend this for beginners. This can work well for influencers and people with an existing following or email list. However, it’s much less effective if you’re just starting out.

Order Bumps and Upsells

These are my favorite ways for beginners to sell digital products. For dropshippers selling physical products, related digital products make great order bumps and upsells. I 100% recommend these methods.

Monthly Subscriptions

I don’t recommend subscriptions for beginners because you need to create monthly digital products, so it’s more work. It’s better to hold off until you know whether buyers in your niche are interested in that kind of content.

Consult With the Pros

Dropshipper learning how to make ebooks and a strong digital info product sales funnel

I hope you enjoyed learning about the best ways to sell digital products online. Don’t forget to watch the full video where I give you the first-ever behind-the-scenes look at my entire digital info product sales funnel. If you drop a comment below the video, you’ll be entered to win our Ecommerce Empire Starter Pack Course 100% free.

If you’re ready to start building your empire, check out my free webinar to learn how I made a full-time income online without ever buying or touching a single product, investing huge amounts of startup capital, or building a website. As a thank you for showing up, you’ll get my $100K funnel template completely free. Remember, your empire starts now. Tagged : / / / /

How to Create an eBook: Complete Guide to Publishing and Selling Online

One of the best ways to earn income online is knowing how to create an eBook that you can then repeatedly resell online for a profit. Like other digital products, eBooks are great because you only have to create them once. Then they provide endless value as you can sell infinite copies to future customers. 

These products are particularly beneficial if you’re starting with a limited budget or if you don’t have enough money to hire professionals. In this complete guide, we’ll show you how to create an eBook and sell it for 100% profit as a continuous source of income.

What You Need to Create Your eBook

There are a few key elements you’ll need to create your eBook, including:

  • Placeit.net
  • Canva.com
  • Google

With these three tools, you can put together a winning eBook and use it to maximize dropshipping profits for your online business. Here we’ll review each tool and how it plays into the eBook creation process.

How to Create an eBook on Placeit

Screen grab of Peter Pru explaining how to create eBook marketing images

When it comes to mockups for eBooks, Placeit is excellent. Keep in mind that, unlike physical products, eBooks are intangible and don’t have the “feel” factor that people can experience with an actual book. Using mockup images from Placeit, you can at least emulate that sensation on a digital level to showcase your eBook’s look and “feel.” 

Upon visiting Placeit, you can easily enter “ebooks” into the search bar to begin browsing a large selection of mockup images. For example, you may see a mockup image of a book standing on three books, a hardcover mockup, or other images. You can overlay any of them with your book cover to lend a more physical sensation to your eBooks. All you need to do is select your mockup, upload your eBook cover and spine, and the site automatically replaces the default images with your custom images. 

You can use Placeit to create mockup images for other content, too. This includes video and audio content. Download images of physical versions of these media that you can use to replicate the tangibility of a physical product.

If you’re wondering what type of images you would use to create those mockups, that’s where Canva comes in.

How to Create an eBook on Canva

When creating your eBook, you can use Canva to accomplish two main objectives:

1. Design Your eBook Cover

Like Placeit, you can use Canva to design your eBook cover. To get started, click on the Templates tab at the top of the homepage. From there, you can again simply enter “ebook” into the search bar to begin browsing various images. On the next page, you’ll see many eBook cover templates to choose from as you look for the perfect image.

Once you locate the cover you want, you can click on it. Canva will enable you to customize the title, author name, and other elements of the template. While you may be tempted to design your own eBook cover from scratch, this is a time-consuming process that you can avoid with a simple, appealing template from Canva.

With your selected cover, you can then bring it into your mockup on Placeit.

2. Create Your eBook Content

After choosing your cover and mockup, you can begin creating the actual contents of the eBook using Canva. Based on the cover you select, you can use a corresponding aesthetic that looks much better than a basic template. Using the right visual elements for each page, you can keep readers engaged and ensure that your eBook benefits from high perceived value. 

Depending on the topic and your area of expertise, you may need to conduct some research into the topic to inform your eBook content. You can take cues from Wikipedia articles and other sources to help create your eBook. If you want to quickly put your eBook content together, Google is the next tool you’ll want to use.

How to Create an eBook: Using Google and PLR Suppliers

Screen grab of Peter Pru looking through PLR content

To begin looking for content ideas, head over to Google and enter a search based on your specific niche. For instance, you can search for “prepping PLR” on Google. PLR stands for private label rights, which allow customers to purchase digital products once from PLR suppliers and sell them repeatedly. Once you purchase a PLR, you can rebrand it and include your own company or name on it, making it officially yours to use.

PLRs are often very inexpensive, costing around two to three dollars in many cases. You can also find PLRs on multiple platforms, including Buy Quality PLR, But it’s important to avoid suppliers that aren’t as reliable. Apart from Buy Quality PLR, which we’ve used, we also suggest checking out ThePLRStore.com, which also has plenty of topics and high-quality content available.

When we searched for “prepping PLRs” on Buy Quality PLR, we found one article pack that was somewhat on the expensive side at $9.99. Scrolling down, you can see the details about the content, including lists of topics and potential uses for them. Once you choose the content you prefer, it’s time to repackage it. It’s worth noting that many of these files are plain and don’t do anything particularly interesting with the format. This is what makes Placeit and Canva so helpful; you can upload the content to these platforms to visually improve it.

You can also find a lot more than eBook content from PLR suppliers. In our search for prepping content, we found a collection of PLR videos on ThePLRStore.com that you could repurpose and sell or give away. Some PLRs also come with mockups, which can eliminate the need to use Placeit or Canva.

How to Easily Sell Your eBooks

Online business owner selling her eBooks along with other digital and physical products

Now that you’ve created your eBook, it’s time to sell it. There are a few different ways to go about selling your eBook, including:

1. Add Them to Your Upsell Pages

The easiest way to sell eBooks is to add them to your upsell pages if you’re using a sales funnel. This is because it’s easier to get people to add the eBook to their cart once they’ve already committed to purchasing the main product. 

2. Sell Them Through Your Order Bumps

Order bumps, or pre-purchase upsells, are also ideal for selling eBooks. You can sell them separately or in a bundle. When charging for your eBooks, we generally recommend including three to five eBooks that can solve some core pain points that customers may be experiencing. This will highlight the value of your eBooks.

3. Sell Them on Your Front End

You can also sell your eBooks on your front end, though this may be more difficult to accomplish. If you’re going to sell eBooks this way, we suggest you bundle them with physical products. This can increase their perceived value and inspire shoppers to actually make the purchase. 

Additionally, we recommend selling products as part of a weekly or monthly subscription. This can further generate income through these products and bring in more income every month.

Use eBooks to Complement the Rest of Your eCommerce Efforts

eBooks can generate more income while helping sell the rest of your physical or digital products. People love eBooks that help solve specific problems and show the value of the company behind them. If you want to learn more about how to generate a reliable revenue stream online, register for my ecommerce masterclass today. You’ll be able to learn more about some of the concepts explored here. You can also find out how you can build a full-time income online. Learn more about how to create an eBook and other digital products by subscribing to my YouTube channel. Tagged : / / / /

Why Most Amazon Sellers Fail Before Becoming Profitable

People think that selling on Amazon is their ticket to the big time, that they’ll open their store on Amazon and immediately be inundated with people wanting to buy their merchandise. After all, Amazon is one of the largest selling platforms on the planet. So naturally, if they have a good product, it will sell quickly, right? But the truth is that most Amazon sellers fail before they’ve even begun. The truth is that Amazon FBA can be a waste of time and a major financial risk. This guide will show you exactly why Amazon sellers fail and why FBA is not the amazing business choice that so many people think it is.

Amazon Will Believe Larger Businesses When It Comes to Copyrights and Patents

You can have a business making $50,000 to $80,000 per month and can still lose your business because a larger business makes copyright or patent claims on your idea. It doesn’t matter if the claim is totally false. It doesn’t matter if there is no evidence. Amazon will shoot first and ask questions later. Then, a year later, when it’s proved you were right all along, the larger business has already taken your market share, and you’re left with nothing.

Amazon Sellers Fail Because the Startup Costs Are Staggering

When you’re starting with a $0 budget, Amazon is a tough place to start. Everybody tries to pretend to sell on Amazon is cheap, but it’s not. You have to buy bulk merchandise and a lot of it to make sure you keep up with demand, and that means laying out five to twenty thousand dollars in inventory upfront with no idea if it will even sell. 

Added to that are advertising costs. There are literally millions of people trying to do what you are doing. If you want to stand out, you’re going to have to advertise, but ads aren’t cheap. Even if you are buying cheap ads, the odds are that no one will see them, and that’s why they’re so inexpensive.

Amazon Has No Trouble Competing With You on Their Own Site

Screen grab of Peter Pru discussing Amazon's packing cube product

Chances are, if you’re just starting, you are selling some basic commodity. If that is the case, Amazon makes it, too. Check it out for yourself; stop reading for a second and go on Amazon and put a basic commodity like packing cubes in the search engine. Amazon makes packing cubes, and it comes up first. Of course it comes up first; why wouldn’t it? They will always prioritize themselves over your small business on their site, and if you stop and think about it for a minute, that makes perfect sense.

Amazon is smart; they won’t just have one type of commodity on the market. They have so many products themselves that there’s barely room for any other competitors on the front page, and most people will buy from that initial page. 

The truth is people trust the Amazon brand; after all, they’re buying from their site. So people will buy the Amazon Basic version of what you sell before they buy yours. It will be cheaper, be better advertised, and have name-brand recognition. How can you compete?

Even When Amazon Isn’t Competing With You, Someone Is

If you owned a store that made luggage, you wouldn’t have your competitor’s luggage next to it so that the customer can compare. But Amazon doesn’t care about that. You’ll never get a page to yourself, which is why many Amazon sellers fail. 

If you’re not competing with an Amazon brand, your brand will be right next to some larger brand. There’s no way for you to stand out that way. If people wanted a specialty item, they’d go to the artist’s website or go to a craft website like Etsy. 

Amazon is where you go for convenience. People don’t care if your product has an extra pocket when it’s right next to a cheaper product and will ship sooner.

They’re Using Your Store’s Statistics to Compete With You

Screen grab of Peter Pru discussing Amazon Basics products

If your store is successful, it will catch Amazon’s attention. If they see you’re selling some niche product incredibly well, they might start making it, too. Go back to the Amazon page and Type ‘Amazon Basic’ into the search bar. These are all the commodities that Amazon makes. They started smaller, but they can copy a store’s products every time they see a successful store.

Maybe they didn’t always make gym equipment, but they saw some stores on their site doing good business and started making the same equipment. They don’t have to pay for market testing; you’re doing it for them. They can sit back and see what’s selling before duplicating the popular products and ignoring the products that aren’t selling, and they’re doing that using your hard work. How can you possibly compete with them when they control the site, and they can make everything cheaper than you?

They won’t give you your own customer list or your own statistics to help you make your store successful. So why provide the statistics to your competitor who is using it against you? It makes no sense!

Can You Even Afford to Rank?

Amazon seller seeing competitors outrank his store

The only way to rank on Amazon is either to sell a lot of inventory and have a lot of reviews or to be Amazon itself. When you’re just starting, you will have to give away hundreds if not thousands of products for free just to get enough reviews to rank. Can you afford to compete like that? Can you afford to give away thousands of free products just to get your business started?

Look at the stores on Amazon, and you will see that they all have incentivized giveaways so that they can keep up with the number of reviews they need to keep their rank up. Of course, you could decide you don’t care about your rank. But no one will buy from your store on page five of Amazon. Amazon is all about quick, cheap sales, so many Amazon sellers fail and fade away.

How Ecommerce Empire Builders Can Help

Don’t set yourself up to fail! Use Amazon for research and to funnel sales to your website, but don’t rely on them for success. I have started businesses before, and I can help you start yours. When you have your own business on your own site, people won’t see your competitor’s brands right next to yours. If you want to market your own business and sell products you believe in, then create your own online store. Click here to reserve your seat in our webinar or subscribe to my YouTube channel for more insights. Tagged : / / / /

How Using Dropshipping Funnels Helped Our Student Earn $50k per Month

One of our students, Leo Batistella, managed to go from $0 to $50,000 per month by using dropshipping funnels, along with other winning strategies. Leo has built several successful dropshipping businesses that hit the $50k mark. Here we’ll go over the steps he took to scale his businesses so quickly. We’ll also explore how he started dropshipping and his gradual journey to success.

Pursuing His Own Dreams of Success Online

Originally from Brazil, Leo moved to the United States to develop his own success story here. His story begins like many others: working a full-time job in which he was building someone else’s dream. Becoming disillusioned with this around two years ago, Leo was determined to start his own online business that would specifically be online. 

The day that he made this determination, he quit his job. With enough savings to get by in the meantime, he immediately started studying. Beginning with little information around eCommerce and dropshipping, Leo worked quickly to educate and equip himself with the knowledge needed to successfully start his business.

Leo lost money for the first six months of his endeavor. But he understood that this was part of the learning process and stuck with it. He pushed himself, working 12- to 14-hour days to build his business. The key motivating factor for Leo was the fact that he knew several successful dropshippers pulling in $50k per month in his network. This, coupled with the certainty that he could do as well as or even better than those examples, motivated him.

Searching for the Right Resources and the Right Product

Leo and Peter Pru discussing Leo's business successes

Although Leo personally knew multiple successful entrepreneurs in his network, they didn’t provide him with any helpful guidance. Instead, Leo turned to external resources to learn everything he could about dropshipping. At the same time, he didn’t know who to learn from — so many gurus out there are seeking the spotlight. Leo also had a language barrier to contend with, as he preferred to learn from people who spoke Portuguese. Subsequently, he began seeking guidance from professionals in his native Brazil, only to find that most dropshippers in Brazil only conducted business in Brazil. 

Additionally, Leo sought the ideal product that would help him go from losses to profits. The solution would come as a surprise while spending time in Las Vegas. While in Vegas for New Year’s Eve, Leo discovered a product that most wouldn’t think to sell from the start: emergency urine bottles. In addition to a version for men, he sold another version for women as an upsell, finding that the product to be an unexpected winner. He eventually gained $40k in sales.

Leo reveled in his success with this hit product. But then the pandemic hit, and he was uncertain about his future. While at a party, he met an entrepreneur who saw success in manufacturing and was trying to market face shields, which weren’t yet widely used in the U.S. Because of Leo’s experience in B2C sales, this entrepreneur asked Leo to sell his products, which saw a quarter million in sales within a week. Leo wasn’t used to this level of success. So he sought help from both the entrepreneur behind these masks and his mentor in Brazil, the latter of whom would become Leo’s partner.

Discovering Ecommerce Empire Builders and the Key to Long-Term Success

Leo and Peter Pru discussing the importance of consistency

Leo may have seen success with his initial ventures. But he was still experiencing certain frustrations when it came to upsells and establishing long-term success. As he attempted to learn more, he continued seeking out thought leaders he could trust. Eventually, he would come across us and a couple of other personalities he deemed worth following.

What drew him to our team at Ecommerce Empire Builders was a combination of ample resources, helpful guidance, and consistency. Willing to commit, Leo purchased our course and signed up for Clickfunnels. This would further lead him to the long-term success he’d always wanted. By taking our course and using dropshipping funnels, Leo began seeing the upsells he wanted. He also started making significant profits, raking in as much as $8,000 within a 15-day period.

Using Dropshipping Funnels

Leo first started using dropshipping funnels in February. He developed his funnel after seeing a Facebook ad for a product that caught his eye. The seller of this product was already scaling in the U.S., so Leo wanted to try selling the product in Brazil. The problem was that Leo had no prior experience with dropshipping in Brazil. So, Leo reached out to his partner in Brazil and began selling this product to that market. The move would prove a success, culminating in $50k in sales in December 2020. 

This success motivated him to sell the product in Canada, considering the U.S. was the primary market. Again, Leo saw encouraging results when selling to the Canadian market. Leo thought the product had already saturated the U.S. But he decided to sell the product to this market again, this time using Clickfunnels. Once more, Leo saw great results that made him excited for the future of his business as he continues using dropshipping funnels.

Leo’s Goals for the Future

Ultimately, Leo wants to implement a strategy that consists of an eCommerce business in the back-end, with another business selling products in the front-end. He wants to build the back-end business to the point where he can begin selling those products on the front end. This way, he can benefit from the security of having two businesses.

One of the biggest aspects we admire about Leo’s success is his mindset. Leo is always motivated to continue trying new things. He sticks with a strategy until it works or until he comes across a better one. We understand that many people in this industry may not have that kind of mindset as they grow discouraged. 

However, Leo recommends that people continue committing to their business, learning regularly, and not giving up. There are so many opportunities out there and an unlimited number of products to try. This means your chances of success are extraordinary if you take the time to identify and commit to the right ones. In his early days, Leo celebrated the times when he simply wouldn’t lose money. Recently, he’s had more and more profitable days that are measured by bigger benchmarks.

Reach Your First $50k Like Leo by Using Dropshipping Funnels

Dropshipper putting in the hours to grow his business

If you want to experience the kind of success that Leo enjoys with dropshipping, you need to take the right approach with a successful strategy. Using dropshipping funnels can significantly help boost sales and profits. To learn more about how to properly implement sales funnels and excel with your online business, reserve your seat at our free eCommerce masterclass today. See other student success stories by subscribing to my YouTube channel. Tagged : / / / /

Top 4 Hacks to See Instant Dropshipping Profits

Whether you’re experiencing success with your dropshipping business or currently struggling to get it off the ground, there are certain strategies you can use to see the instant dropshipping profits you want. Based on the success one of our clients experienced, we can show you some specific dropshipping hacks to supercharge your business and maximize profitability. Here we’ll review these hacks and how you can use them to make more money soon after implementation.

1. Optimizing Opt-in and Conversion Rates

The very first metric we want to see on someone’s sales funnel is a strong opt-in rate. If people aren’t opting in and providing email addresses and other information, then they aren’t going to make a purchase. Even if people are buying, it will be at a significantly lower rate than it should be. 

Our client had a two-step order form through Clickfunnels and saw an impressive 60% opt-in rate. This is rare to see. While we don’t recommend you try to reach this number from the start with your business, it is possible to get there with enough time and effort, as this client proved. With our team of experienced professionals and plenty of tweaking, we were able to help our client reach this level, and you can, too.

In addition to a stellar opt-in rate, our client had an equally impressive 11.74% conversion rate. This is incredible compared to the average Shopify store, which sees a conversion rate of around one percent. 

Together, these opt-in and conversion rates tell us that there’s nothing wrong with the client’s opt-in and landing pages.

2. Understand the Difference Between Maximizing Profits and Leads

Peter Pru discussing the importance of time and proper expectations when building a store

One point we want to emphasize here at Ecommerce Empire Builders is that you need to know the difference between maximizing profits and getting people into your sales funnel. You need to have a combination of both profits and leads. 

To see instant dropshipping profits, you should have a set of profit maximizers at the ready to help you increase your average cart value. This entails creating maximizers such as:

  • Upsells
  • Order bumps
  • Subscriptions

When it came to upsells, our client saw an insanely high conversion rate of 16.28% for the first upsell. The second upsell didn’t slow things down, either, with an even higher 16.39% conversion rate. 

Regarding subscriptions — we’re talking about services such as Netflix, Dollar Shave Club, and others that charge customers on a monthly basis. If you’re not using subscriptions for your business, we recommend you integrate one as soon as possible. They generate recurring revenue. Our client uses subscriptions to essentially receive free money consistently, without putting in extra work to see that steady passive income. 

3. Optimize for Specific Conversion Rates

Peter Pru emphasizing how important order bumps are to creating instant dropshipping profits

It may surprise you to hear it, but we believe these numbers our client is seeing are simply too high. For most businesses, these numbers are excellent, particularly to start with when going into dropshipping. The reason we see these figures as too high here is that, ultimately, your goal is to maximize profits as a business owner. Even if things seem to be going extremely well, there are always ways to further improve and increase income.

Target 10-15% Conversion Rates for Upsells

We’re blown away by our client’s 16+% upsell conversion rates. But we’ve found that the ideal conversion rate falls at around 10 to 15%. It all depends on the structure of the funnel. Maybe your upsells consist of more of the same thing, or a premium-priced product is included with a purchase. 

These extraordinarily high conversion rates could indicate that these upsells are too good of a deal for people to pass up, leading them to jump on them more frequently. In this case, we’d recommend raising the price on upsells to lower those conversions to the 10-15% range while further maximizing instant dropshipping profits.

Aim for 10% Conversion Rates for Initial Sales

We also recommended that our client raise the price of the main product to bring that 11.74% conversion rate down to the sweet spot of around 10%. Again, this may seem strange advice to hear, but the fact is that if you’re willing to lose more money to attract more people to your business, you will wind up seeing more profits. Many business owners just starting out may not want to hear that, but it’s an important lesson to learn.

If you’re seeing high conversion rates (and you’re happy with your income), you can keep things the way they are. However, if you’re disappointed with your profits, you can raise them while slightly reducing those conversion rates. 

A company like Dollar Shave Club excels because while they lose money when the first subscriber comes in, they make all of those losses back because of the longevity of monthly subscriptions they maintain.

Try to Reach 18-20% Conversion Rates for Order Bumps

When looking at our client’s conversion rate for an order bump, we saw a 14.20% conversion rate that was excellent. Generally, we recommend targeting an order bump rate of around the 18% to 20% range. Order bumps are pre-purchase upsells that customers are likely to add to their cart without much thought. These could include add-ons and other minor purchases that enhance that main purchase before buying.

Unfortunately, many businesses lose a considerable amount of money because they neglect to use an order bump.

4. Knowing What Offers to Consider to See Instant Dropshipping Profits

If you’re unsure what you should be offering your customers, whether it’s a deep discount or another offer, here are some of the different routes you can take.

A “Free Plus Shipping” Offer

In many cases, you’re often better off making a “free plus shipping” offer. These offers are typically safe to go with. But keep in mind that a properly built back-end is vital to get the most from this offer. This is because this offer causes a slight loss of income on the initial sale. But you can make up for that with upsells and other profit maximizers. 

A Deep Discount Offer

Deep discount offers are ideal if you’re using Facebook ads. The platform may not accept ads that make “free plus shipping” offers. In fact, we tend to use deep discount offers for our clients in lieu of “free plus shipping” because it’s usually the safer option of the two. For Facebook ads, we suggest you use video ads that maximize engagement. You can also use image ads that can supplement those video ads.

Work With the Pros to Get the Most From Your Store

Dropshipper reorganizing their sales funnel for instant dropshipping profits

All of these hacks can help you successfully launch your business and see instant dropshipping profits. But it’s increasingly tough to go it alone. There’s so much to consider when optimizing your dropshipping business, from finding the right niche and developing opt-in pages to preparing and launching ad campaigns. If you want to make sure you have the chance at instant dropshipping profits in this highly competitive industry, you’re likely to benefit from working with a team of experienced professionals. At Ecommerce Empire Builders, we have the combined resources and expertise needed to fuel your business’s long-term success.

To learn more about how you can use the power of sales funnels to grow your online business and find out how we can help, attend our free eCommerce masterclass. We’ll show you the steps you need to take to see the conversions and profits you’ve always wanted. You can also subscribe to my YouTube channel for more insights and business strategies. Tagged : / / / / /