Success Story: How to Sell a Course and Make $1.5 Million

Welcome back, empire builders. Today, we have a long overdue interview with Felix from Giant Lifestyle. He’s been a part of our community in the past, and we haven’t talked to him since he was in our Inner Circle community years ago. Since then, he’s turned a $1,000 program of ours into well over a million dollars, and he knows all about how to sell a course profitably.

He’s here to show you how to take the same information we have here and use it to share your own information products. Felix has done this tremendously well — and thank you for jumping on here with us.

Back to the Beginning

For about ten years, Felix has been a full-time entrepreneur. But first, establishing a Giant Lifestyle YouTube channel was a labor of love. He wasn’t trying to make money out of it. He just enjoyed doing it. It was getting him by, but it just wasn’t hitting that next level. Then, he learned how to pitch his information products.

Eventually, Felix attracted enough interest in his online business, flipping diabetic testing supplies, and heeded a viewer’s encouragement to formally share his knowledge. We helped him learn how to package his offline skill set into a high-dollar course, and things started taking off. Felix went from making $5–10,000 per month to 30, 60, 90… and then he started hitting six-figure months.

“My life completely changed.” 

This is the power of online marketing; you’re amplifying a great idea others haven’t fully capitalized on yet.

How to Sell a Course: Stick With Your Foundational Idea

Screenshot of Peter and Felix discussing YouTube subscribers

Over 30 million people in America have diabetes, and they often wind up with a surplus of supplies. Felix glimpsed the profit potential of buying and selling diabetic test strips from a former colleague, though he was unwilling to show Felix how it was done. Felix persisted, reverse-engineering the process on his own and then sharing it with eager students.

It’s interesting how the obstacle he experienced with his former business partner corresponds exactly with the niche service he himself went on to conquer.

“I remember I was 20 or 21 when I made my first six figures…, providing a great service.”

As fast as it came, he needed better money management to keep it sustainable.

It’s exactly where I came from when I started Ecommerce Empire Builders on YouTube. I was just looking for a place to upload tutorial videos from a mastermind group I was in, where no one understood how funnels work — and to this day, I tell people, just go look at those videos.

It’s about more than selling courses. It’s about being an expert at what you do. This is how Felix was able to package his experience and strategies into a lucrative information product. Things that seemed like common sense to him were exactly what others needed to hear to achieve the same success.

You’ve Already Developed Your Pillar Content — Now Publish It

Whatever you’ve already gone through, the challenges you’ve overcome, we’re telling you: START A CHANNEL. That’s your pillar content, where all the other channels (Instagram, etc.) pull from — and it’s still a big, blue, wide-open ocean.

You don’t even need to generate subscribers at a massive scale to start making money. Felix, I’m sure you didn’t have your 50,000 subscribers back then, right?

“I had like 2,000. I just showed [my friend] how to do it in a partnership deal, and he just crossed 2,000 subs — and he’s making $2,000 a week.”

Felix is improving his own life and the lives of others by sharing his expertise on how to sell a course and other content.

“If you’ve got a skillset or an expertise in something, not only can you make a lot of money, but you could change a lot of lives. I’ve got students who make $10, $20, $30,000 a month from the information I gave them. It’s very fulfilling.”

Multiple Streams of Income

This is where multiple sources of income start happening. Your pillar idea/content sets you up for:

All along, you’re continually honing your original processes to a razor-sharp edge as you teach them.

“It’s still good to have some offline businesses — but with the power of the internet, all I need, really, is this laptop I’m talking to you on right now, an internet connection, cameras, and other equipment.”

It’s all about growing your channel/brand, deciding how to sell a course for continual success, and creating different experiences.

“I just want to make decent money, travel, and live life at the same time.”

Rhythms and Turning Points

Screenshot of Peter and Felix discussing the potential of niche content

This was when I asked Felix how he manages to travel with his most productive routines. Batching content whenever possible gets him through travel spurts, and he’s honest with himself about productivity. Establishing a temporary home base for a month or two becomes all the more valuable. Once it becomes exhausting, you can sign three-month leases between periods of jumping around.

Felix had this to say on the factors that initially brought his brand to the tipping point:

“I do four things. I have:

  1. Good titles
  2. Thumbnails
  3. Tags/descriptions
  4. Consistent content

If you can get a video to go viral… keep doubling down on it. Whatever… piece of content works, keep making content on that content.”

What about paid advertising as part of how to sell a course?

“I had some success, and then Facebook just shut my ad account down. My YouTube organic was so strong that there were times where, working maybe… 20 hours a month, it was almost completely automated. I just never could get into ads… I just stick to organic.”

Peaks and Plateaus

He was pulling up to $70,000 a month doing almost nothing. But he noted that he suspects ads would get him to the next level. It’s true, and it takes a lot of money and effort — especially at first, as you discover which messaging works.

Paid campaigns still need a core of organic content. It makes people want to pick you compared to people who only have content from five years ago. If you do have that consistency, mixing in paid advertising is a huge credibility boost. Even basic retargeting ads for your video audience could be just $10 a day.

Felix brought up the question of whether paid ads stifle your organic reach. For our channel, we built a second channel for running ads to avoid these potential issues.

Other Factors to Felix’s Success

In our 30-minute discussion about how to sell a course, Felix and I hit on many other elements that proved invaluable to big long-term profits.

  • Felix takes a one-man army approach, but he has a virtual assistant and continually supports his affiliate base. This creates a wider profit margin, and it’s when my own profit margins were largest (before radical scaling forced me to accept a slimmer margin).
  • Flexible thinking and confidence that “there’s so much going around for everybody… you could get started with any niche, any business, at any time” matter.
  • We’ve also found that the market is veritably infinite. There’s no need to stress about others taking away your hard-won niche. Your message, personality, and brand will attract or create a whole new niche for yourself.
  • Diligence matters. He made 100s of videos before they made him a ton of money. With every video you make, even with just a few consistent views, you’re building credibility.
  • With Ecommerce Empire Builders, I honestly feel conversions were stronger when I had very few subscribers. Those were the highest-quality views from the most determined viewers.
  • Accept the complexities behind creating your pillar content, even when it seems like just “one simple thing.” Again, Felix was diligent, operating with commitment and consistency.

It’s All About Mindset and Consistency

To set your own schedule and work in a field with limitless profit potential, you just have to get past that barrier to feeling comfortable with being uncomfortable. Even when you’re getting just 20 or 30 views with something, you still need to do it every single day. That’s just part of how to sell a course. This requires trust in yourself. I asked Felix how he got past any initial self-doubt, wondering, “What am I doing? Is this a waste of time?”

His was a project of passion first and foremost, and he wasn’t totally dependent on its success. Slow initial profits didn’t even get to him, but the low numbers of subscribers did. With humility, his self-talk revolved around the conviction that if others had cracked the code, he could do it, too. He reiterated the importance of:

  1. Good titles
  2. Good thumbnails
  3. Strong tags
  4. Consistent content

He also added SEO to that list.

“If there’s other people doing it, anybody could be like me, anybody could be like you; they just don’t know what they don’t know. And if they’re able to obtain that information, it could literally change overnight.”

We won’t be surprised if we talk again in another four years and see each other at even new heights. The power of the internet has been so impactful for both of us that we can live anywhere and take care of our loved ones.

Felix’s Prime Takeaway About How to Sell a Course and Other Information

With so much content about making money online out there, I wanted Felix to leave us with the one core piece of advice he hopes new online business owners remember:

“Take action. I started my entrepreneur journey — I read Rich Dad, Poor Dad — in 2013, and now it’s 2022. Don’t let the people on the internet with the watches, and the cars, and the success, and the mansions fool you… Just keep going, and don’t quit. You really only fail when you quit.”

“If you quit, you already know what you’re going to get… That’s why I try to stay humble because as high as you go up, in a snap of a finger, you could fall and lose everything. If you’re at the bottom, the only place you can go is up — but you can’t go anywhere if you stop taking action.”

You can’t just go back to what you were doing when you hit setbacks, and you only need one big win to really put you up on a plateau, to see what’s possible, and to permanently motivate you.

“If you miss 100 shots, the next time you go back and take another 100 shots, I bet you won’t miss all of them.”

We hope our audience doesn’t take this lightly. Responsibility levels rise even, or especially when you start making retirement money. One of the Ecommerce Empire Builders team members, Jordan, has a saying, “New level, new devil.” When you want to reap the reward, you have to be willing to face new sets of problems. The secret to handling them is, as Felix said, “Just keep going, and don’t quit.”

Keep Going on Your Journey and Focus on How to Sell a Course

New content creator making his first video

You can take action now, with no risk, by mastering the tightly honed funnel system I used to create a full-time income online by signing up for my free Ecommerce Masterclass. Because I want you to succeed, I also include the funnel template that helped me and others earn $100,000 each month. If you have the diligence, passion, and conviction that Felix and I held throughout our journey, I’m confident it will work for you, as well. For even more advice, subscribe to the Ecommerce Empire Builders YouTube channel.

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Discover How One Entrepreneur Earns $10,000+ Per Month With Basic Ecommerce Pages

Empire builders, you already know that the road to success as an entrepreneur is full of many twists and turns. Undoubtedly, these twists and turns can make it very easy to get discouraged along the road to success. However, many entrepreneurs have already proven that success can be achieved with the right mindset, even with basic ecommerce pages. 

Have you been looking for a little motivation when it comes to your ecommerce business? Then there’s no better motivation or mindset check than hearing the success stories of others. Boy, do we have an interesting success story to share today. One of our own Ecommerce Empire Builders students has started making $10,000 per month in sales with his very basic ecommerce pages. So, let’s dive into the success story of Tareq, one of the latest 10k Club Members. 

Finding Success With Ecommerce Empire Builders 

Tareq has a unique entrepreneurship story. He is someone who proves that with a little hard work, determination, and grit, anything is possible. But, like many individuals in the ecommerce space today, Tareq’s journey really started in 2020. 

During this time, Tareq saw one of his good friends get laid off from their job. With the uncertainty surrounding the economy, Tareq realized that could soon be him, too. Tareq had dabbled in entrepreneurship before. But the uncertainty that 2020 brought created the push he needed to finally build something that was completely his own. So he started watching ecommerce videos on YouTube; this led him on the path to finding Ecommerce Empire Builders and becoming an academy student. 

After Tareq became one of our students, I asked him to send me the funnels he was working with. When Tareq first sent me the funnel he has been using to generate over $10,000 in sales per month, to say I was quite surprised would be an understatement. To put it bluntly, Tareq’s funnel was quite basic. It lacked a well-thought-out design. 

In this respect, Tareq’s success with his basic ecommerce pages proves that you don’t have to overthink or worry about design when building your funnels. Instead, your focus should be on presenting an incredible offer to your customers. The biggest takeaway from Tareq’s funnel is that ecommerce success isn’t found in the bells and whistles. It’s about the solutions you can provide to your customers. 

Tips From an Ecommerce Empire Builders 10k Club Member

Screen shot of Tareq and Peter discussing strategies for customer contact

With his background in entrepreneurship, Tareq has a wealth of knowledge when it comes to the dos and don’ts associated with creating a successful ecommerce operation. Tareq grew his ecommerce business quite quickly over the past year with his basic ecommerce pages. He drew in over 150 continuity members or customers paying for monthly subscriptions. However, success did not come overnight. Tareq went through quite a few niches after joining the Ecommerce Empire Builders Academy before finding the right one to grow his business. 

When I asked Tareq what advice he would share with someone just starting out in the ecommerce space or someone struggling to make money online, he told me that knowing your strengths and weaknesses is the most important element to achieving success. When Tareq first started his entrepreneurship journey, even before ecommerce, he started an agency where he would work with clients one-on-one. However, he soon found this wasn’t the best environment for him. But was good with sales and working with customers.

In addition, Tareq hit on how important it is to not only know your strengths and weaknesses but also to choose a niche that you enjoy. Overall. Tareq’s biggest tip for other Ecommerce Empire Builders is this:

Pick a niche that you love and be willing to show up for your business every day. 

Tareq also relayed the message that it’s important to understand that there will be ups and downs throughout this journey before you reach your goals. I couldn’t agree more. There will always be ups and downs in entrepreneurship, no matter if you’re making $10,000 a month or seven figures a year. 

The Importance of Building a Team to Achieve Ecommerce Success 

Screen shot of Tareq and Peter discussing ecommerce sales

Along with Tareq’s tips outlined above, another key element in his ability to become a 10k Club Member was his willingness to build a team. Tareq found that investing in team members was the only way to take his ecommerce business to the next level. It’s simply impossible for one person to do everything needed to make an ecommerce business successful in a single day. Once you’ve been in the ecommerce space for a while, you will soon learn the importance of building a strong team around yourself. 

To reach the 10k Club, Tareq hired a variety of virtual assistants to help him complete all the daily tasks that would grow his business. For example, one of his team members is solely responsible for creating email content and handling the store’s email marketing. Another one of his team members is solely in charge of handling administrative tasks. 

The key takeaway here is that if you’re looking to join the 10k Club, 50k Club, or even higher, you must be willing to build a strong team around yourself. You simply can’t achieve a high level of success if you try to do every business task by yourself. 

Consult With the Pros for Greater Success With Basic Ecommerce Pages — And More!

New ecommerce business owner using basic ecommerce pages

If you want to become a 10k Club Member like Tareq, it’s time to get to work. I hope this success story has given you the motivation you need to put in the work to take your own ecommerce venture to the next level. 

If you’re looking for some guidance on your ecommerce journey, feel free to reach out to us today. At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable ecommerce business. To get started, sign up for our exclusive free webinar to learn more, and be sure to check out our YouTube channel for even more free resources and insights into the ecommerce industry. Remember, your empire starts now!

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ClickFunnels 2.0 Released — And There’s Just Not Much There

 We know our Empire Builders have been eager to see what’s in store for ClickFunnels 2.0, and we’re here with an overview. Unfortunately, there’s not much to see, as not a lot has changed. Despite pressure from users, ClickFunnels did not lower their pricing — which, as of December 2022, stands at:

  • Basic: $147/mo
  • Pro: $197/mo
  • Funnel Hacker: $297/mo

What’s New in ClickFunnels 2.0?

With the exact same prices that were already pain points for most users, how does the new ClickFunnels release stack up in terms of features and usability? We’ll start with a breakdown of the ClickFunnels 2.0 membership tiers.

Basic Plan

The basic membership gives you one website with 20 funnels, one admin user, and one domain. It also comes with three “courses” (which are not ClickFunnels training resources but are instead courses for the user to host on the platform). These courses only come with 1,000 students — only enough for low-ticket items, like free promotional courses.

You also get only 10,000 contacts and “basic analytics.” The latter is a huge disappointment. The following features, at least, are unlimited:

  • Workflows
  • Pages
  • Products
  • Email sequences

All in all, it doesn’t make much sense for approximately $150 a month.

Pro Plan

Peter Pru discussing plan options for ClickFunnels 2.0

The ClickFunnels Pro plan still only gives you a single website. Funnels jump to 100, and you’re allotted five admin users, three domains, 15 courses, and 10,000 students. Contacts remain quite limited at only 20,000, and you get the same four unlimited features as in the Basic membership. The analytics for the Pro plan are also exactly the same as you get with the Basic membership!

If you wanted to help people be successful on your platform, wouldn’t you want them to have the best analytical tools? In our opinion, all ClickFunnels users need to be able to look at their funnel stats to improve decision-making and know how to tweak their funnels. Instead, good analytics are being used as a selling point.

Users should have the best analytics as they grow, which would help them learn new sales funnel strategies and ascend more naturally. You’d think ClickFunnels would want that because then their users will increasingly need more websites and funnels as their talent improves. Instead, users only get high-quality analytics after they’ve probably already mastered the skills analytics would have helped them learn faster. Holding out on high-quality analytics seems like it only hinders users’ success and growth.

New features on the Pro accounts include:

  • Affiliate program
  • API access
  • ShareFunnels (previously only in the top-tier plan)
  • Liquid theme editor
  • CF1 Maintenance Mode plan


Moving ShareFunnels down a plan is a welcome change and created a bit of a buzz — but it’s not a strong selling point. While I’ve been one of the biggest supporters of ClickFunnels and one of their top affiliates for a while, I’ve also been hoping they would make some of these “top-tier” features more accessible at the lower levels. That’s where they would actually do some major good for users.

ShareFunnels drove every single affiliate sale of mine. But now, ClickFunnels is milking a little more money from their affiliates. The affiliates are being screwed over a bit because ClickFunnels knows the ShareFunnels link is the most powerful affiliate-generating feature.

Once you’ve built a beautiful funnel you’re proud of, you’ll naturally want to share it with others and use it to earn affiliate commissions. Well, that’s a privilege that requires being on the $200/month plan. Like the analytics, ShareFunnels should be all the way down on the Basic plan — which, for what it is, shouldn’t even be $150.

Hard Decisions for New Business Owners

You’d probably be better off just using sales funnels on Shopify and bundling Zipify instead. The main thing is that these are brand-new business owners, just starting an online business, and $150 is a lot for basic features. When their operations start picking up after a month or two, they’ll be locked in and require an upgrade. It’s just like Shopify, where it’s, “Start your own business! For just $30, you can change your whole life!!”

No, it’s not, and you won’t. You won’t even be able to build a functional website for that, and there are easier ways to make money without a website. These kinds of arrangements attract people who don’t know what they’re getting into yet. They don’t realize how much actually goes into running their store, how many apps they’ll need, etc. Then, it starts piling up as they become inundated with add-ons and apps (and bills) they didn’t know they required until it’s too late.

It’s the same thing with ClickFunnels. You’ll need at least the $197 or $297 plan, and it’s most likely the latter because you need the analytics; looking at your stats to make better-informed decisions is the most important part of eCommerce. Shopify also becomes way more expensive once you’re already involved, at which point you’ll need tons of other apps to build a functioning, profitable website.

It just seems crazy to keep such fundamental things out of reach while using basic, fundamental features as selling points.

Funnel Hacker Plan

For $300, ClickFunnels gives you three websites and unlimited funnels. You also get 15 admin users (why are admin users included in offer stacks, anyway?), nine domains (which seems random), and marginal increases elsewhere. While you do get 200 courses, that only come with a capacity of 20,000 students — which is absolutely nothing. People just coming into this don’t realize 20,000 students is hardly anything, especially when using a funnel to sell higher-priced items.

Finally, they give you their advanced analytics. The Funnel Hacker plan also comes with the same Pro account features listed above, and…. that’s it! That’s all they’re going with.

Out of all my connections in this community, the people I’ve seen promoting this are only pushing their affiliate links. I don’t think they’re actually using ClickFunnels 2.0, but who knows?

Lastly, you get a bit of a discount if you make an annual payment.

Community Feedback

Peter Pru discussing the recent release of ClickFunnels 2.0 and analyzing the value

There were some insightful comments about ClickFunnels 2.0, including speculation that ClickFunnels is trying to increase valuation and sell to private equity. We thought that at first, too. But now, I think they just want fewer customers at a higher price point. But I don’t see why people would get into ClickFunnels right now.

Besides the whole “culture” behind it, there really isn’t a reason to join ClickFunnels 2.0 — and if ClickFunnels took their product to Silicon Valley investors, they would absolutely be laughed at. It’s just not good compared to Shopify or almost any other online sales platform. They spend so much time selling courses, coaching, “masterminds,” and all this other stuff… Why don’t they just spend that time building better software?

That said, I’m still a huge supporter of ClickFunnels 1.0. Many people have been using ClickFunnels 1.0 and will keep using it. I’ll probably never cancel my ClickFunnels account because it has so many memories for me, and we’ve created tons of ClickFunnels training and templates (including a template specific to high-ticket products). I think a lot of people are going to stay on ClickFunnels 1.0 rather than upgrade.

With software such a commodity now, you have to compete on price, and people are still very upset about ClickFunnels 2.0 prices. It feels like they’re doing nothing in the interest of helping newcomers sell more easily, especially with so many new online sellers just starting out.

Naturally, people are asking what better alternatives exist. Personally, we like For $69/month, you can build stores and funnels. Also, they support email marketing fully in-platform. We get a lot of support from Store Funnels users.

Final Thoughts on ClickFunnels 2.0

New dropshipper trying to decide if ClickFunnels 2.0 is worth the price

Unfortunately, there’s just not much to say about ClickFunnels 2.0. Having seen great things from them in the past, we wish there was much more to look forward to, but that’s our assessment. We want to know what you think about ClickFunnels 2.0. Are you sticking with ClickFunnels 1.0, or are you going to use the new version? Reply down below, and let us know your thoughts, as well as opinions about any alternative funnel platforms.

This is an open forum for us to have good discussions that support each other and improve our online selling strategies. Be sure to check out our exclusive funnel-building webinar, which you can access today, and you’ll also receive our free $100,000/month funnel template. You can also check out our YouTube channel for more tips. We’ll see you soon with more sales funnel and online wealth-creation tips — and until next time, remember: your empire starts now!

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How the Subscription Box Model Can Deliver HUGE Profits in 2023

Empire builders, we live in the most amazing time ever! Literally anyone can start an online business from scratch without having to invest thousands and thousands of dollars. What’s even more amazing is that there are no limits to how far you can take your eCommerce business, especially with the right strategies—like the subscription box model. 

If you’re looking for an absolute game changer to boost your business’s profits overnight, it’s all about one thing: subscriptions, subscriptions, subscriptions! I’ve been saying it for a long time, and I’m still going to be banging on this drum, especially with subscription box services becoming more popular than ever. Let’s explore how subscriptions can deliver phenomenal returns and help you build your empire. 

How the Subscription Box Model Makes Dropshipping Much More Profitable 

Imagine if you could keep your customers coming back again and again—and even be able to predict how much they’re going to spend. That’s the reality you can enjoy by using the subscription business model; it’s one of the most amazing options for running a dropshipping business. 

Instead of making just one individual sale, each purchased subscription is equal to recurring payments. This string of recurring purchases can last for six to eight months or even longer! That’s unprecedented customer loyalty. It’s also a steady income you can use to reinvest in your business or pay yourself a salary. Sounds pretty good, doesn’t it?

If you’re not familiar with subscription box services, here are the basics:

  • The customer subscribes to a recurring delivery of physical products, usually monthly.
  • The products are typically a curated collection within a specific niche, like cat toys, wellness supplements, snacks, books, beauty products… The sky’s the limit!
  • As a dropshipper, you don’t have to worry about the logistics at all. Simply choose the products, direct your supplier to prepare the boxes, and deliver them directly to the consumer. 

Choosing the Right Products for a Successful Subscription Service 

If you want to make the most of this fantastic business model, it’s essential to understand what customers are looking for in a subscription box. Most people will subscribe to these kinds of services for an average of around six to eight months, which will provide your business with an excellent chunk of change. 

But, guess what? They’re not going to stick around for that long if they’re disappointed in the products. So what are they looking for? Customers sign up for a subscription box because they want:

  • Convenience: Instead of ordering multiple products from multiple places, they can get a great variety in one box.
  • Well-curated products: They want to be surprised and delighted by high-quality products that were handpicked just for them.
  • Value: Everybody loves a bargain, so this is definitely one of the main perks of signing up for a subscription service.
  • Unboxing experience: Getting a new subscription box in the mail is just like Christmas! Or at least, that’s how it should feel, with aesthetic packaging that’s actually fun to open. 

The Right Niche Is the Solution

So, how do you make sure you can tick off all these boxes? It begins by choosing the right niche. Remember that dropshipping is all about building each of your businesses around a popular niche with eager consumers. You can’t please everybody, and it’s a mistake to even try. 

Instead, choose a specialty that you’re actually interested in, research it as well as possible, and hone in on those winning products that will really sell, whether it’s fishing gear, scented candles, or gaming accessories. That’s how you provide value and build a loyal client base of subscribers coming back for more. 

One of the best resources to help you get some ideas for your subscription service is the website MySubscriptionAddiction, which reviews every single box available out there. Do a search for the niche categories you’re interested in to get a concrete idea of the products already being offered to real consumers. 

How to Partner With the Right Suppliers for Your Subscription Box 

Screen grab of Peter Pru explaining how to find the right supplier for the subscription box model

Dropshippers are always looking for a supplier with a wide range of products. But this factor becomes EXTRA important when you’re taking advantage of the subscription box business model. You need to be able to provide customers with at least six to eight months of unique, interesting products within their niche. That means your supplier should have a large product suite with plenty of options you can mix and match to formulate your boxes. 

You guys know I already have a ton of information covering every single aspect of working with suppliers, including how to vet them to find the most trustworthy partner for your business. I love to show you, my students, exactly how to navigate these suppliers, especially which ones to work with and which ones not to. 

Some of the most important factors are:

Size of Your Business

If you’re just starting out, you can find great suppliers on AliExpress or CJDropshipping. These are designed for smaller operations. Once you’re ready to level up your business, Alibaba will fulfill those 2,000+ monthly subscription orders.

Variety and Niche

If you’re in the pet niche, make sure the supplier has every possible kind of specialty pet product available! This is what allows you to keep your boxes fresh throughout the whole cycle of the customer’s subscription.


Has the supplier been in business for at least two years (or preferably longer)? What is the vendor’s response rate within 24 hours? If it’s 95% or more, you can feel confident doing business with someone you can communicate with. 

Is the supplier the actual manufacturer of these products or just a trading company that’s essentially a reseller? For the best prices, you generally want to work directly with a manufacturer. The supplier’s reviews and trade assurance or trust badge will also be key for helping you find the right partner.

Services Offered

Remember that customers for subscription boxes expect an enjoyable unboxing experience. Many suppliers will work with you to provide the customer with just that. You can use resources like Lumi to create your own beautiful custom packaging and a nice insert card with your branding, which the supplier can use to assemble your boxes.

Making Your Subscription Service Popular and Profitable Long-Term

Shopper unboxing his newest subscription box

Are you ready to launch a subscription box that customers love and that generates major income? Here is one final tip that’s absolutely CRUCIAL for implementing a subscription box model. In fact, it can make the difference between just average performance and getting really phenomenal returns with the subscription box model. And it’s this: find the sweet spot for pricing. 

If you’re charging the customer $29.99 a month, you don’t want to spend more than $15 on the products plus the shipping costs. You want a nice, high profit margin of 50% or more to make the most of the subscription box model. At the same time, your customer is looking for value when they sign up for a subscription box service. If they can go to the store and buy all the products for the same price, they won’t stay loyal to your service. 

That means you have to focus on finding the right product, the right supplier, and the right price to hit that sweet spot for both yourself and the customer. You can also offer them discounts for paying in advance for three to six months, which is a great way to lock in those profits. 

Consult With the Pros

Screen grab of Peter Pru discussing how to find ideas for subscription boxes

When it comes to making the most of dropshipping with the subscription box model, this is just the tip of the iceberg. There’s so much more to learn if you want to create a profitable online business and launch your empire. Dive right in by signing up for my free webinar. Also, check out the Ecommerce Empire Builders YouTube channel for more insights.

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How to Start a Profitable TikTok Dropshipping Business With $100 or Less

A TikTok dropshipping business has the potential to earn you a full-time income. Dropshipping is a very lucrative online business venture when done right, and when you source buyers from the TikTok platform, the results are explosive. TikTok is not saturated, and organic content can generate massive traffic to your eCommerce store. Compare that to Facebook or Instagram, where organic reach is limited, and ads are not converting as they used to. 

The cost of generating content is low, meaning you do not require huge cash to start or grow your dropshipping business on this platform. If you are low on capital and are willing to put in the work, you can set up and run your TikTok dropshipping business for less than $100. 

The following steps will lead you to a profitable TikTok dropshipping business. 

1. Optimize Your Store 

The first thing you have to do is optimize your store for maximum sales. Make buying easy, and the product page should convert visitors easily. It is easy to start seeing results when you combine your shop with the TikTok platform. 

If you have over 1,000 followers on your TikTok account, you can have a link to your store in the bio section. Those with less than 1,000 followers can set up the link in their Instagram accounts. 

2. Choose a Great Product 

You will not make many sales if your product is not in high demand. So, product research is a necessary step before you settle on a dropshipping product. The following points will help you choose a great product to sell through your TikTok dropshipping business. 

Ensure the Product Has a Wow Factor 

The attention span of most linked users is low, hence the popularity of short videos. Having the product with a wow factor ensures your videos can capture attention, even if they are three seconds. Such products are also easy to market, making your work easier. 

It Must Be Unique on TikTok (While Still Having a High Demand)

If your chosen product is exclusive, even better. A quick search on Amazon should help determine if there is demand for your product. Check the positive ratings; if there are a lot, they are worth selling. But, before settling on it, check if you can get it for a reasonable price, leaving room for a good margin. 

Also, if the product is available on Amazon Prime, the competition may be a bit higher. The reason is they offer products at a much lower price and shipping time is shorter. 

3. Pick Suitable Video Content and Formats 

Screen grab of Ali showing the TikTok creator interface

Although running ads is an option, to do this with the least amount of money, go for organic content. In fact, on the TikTok ads manager, they have a helpful tip: don’t make ads, make TikToks. Since the platform is not yet saturated, the organic reach is excellent. 

Avoid content that looks like ads or that has still images and GIFs. Instead, go for short videos between 8 and 15 seconds, which is ideal for the platform. 

The idea of running contests is currently popular on the platform right now. Giving giveaways to the user who views a certain number of times and also comments is one way to generate engagement on your video. The strategy has given some videos in a certain campaign over 51k likes and another over 10.4 million likes. 

Even people not interested in the prize will engage with your video. You will likely get people asking about your product and where they can find it. 

4. Create Suitable Videos 

You can use content from various suppliers’ websites to make your videos. But the best idea is to get the product and use it to make your own videos. The type of video that does best on TikTok is the raw and organic kind. Don’t spend a lot on making high-quality videos for the platform. A video shot on your phone will perform much better. 

User-generated content is king when it comes to online marketing. You can include the following types of content: 

  • Testimonials 
  • Reviews 
  • Unboxing 
  • Product in use 
  • Creative such as silly/crazy scenarios 

If you want your video to go viral, have a catchy or even weird hook to get users’ attention. Videos of the product in use and creative giveaways seem to be attracting more attention. Include a different mix of content in your account for better reach. 

5. Engage With Your Followers 

Shoppers enjoying content from a TikTok dropshipping business

The more you engage with fans on this platform, the more the algorithm shows users your content. Engage with those commenting on your posts by answering questions and appreciating those who like your posts. The more people view your content, the higher your chances of converting for more revenue. 

If your account is new, engage with other niche accounts to show the algorithm you are active on the platform. 

6. Present the Prize to the Winners 

Some of the accounts running contests are unethical and don’t award prizes to the winners. But honoring your word and giving out the giveaway is an opportunity to promote your product. 

You can ask the winners to do a post using the product. Pin this on your TikTok page for extra credibility and also as a testimonial. 

7. Seek Professional Help 

Ali discussing how to get the best results for a TikTok dropshipping business

If you are not good at creating videos to promote your products, you can collaborate with other creators to help you make them. But the best option in such a case is to seek professional help for your TikTok dropshipping business. Ensure the person or company understands how the platform works, as it differs from the more common YouTube strategies. 

Alternatively, get professionals to build your dropshipping store, including making videos. This way, you shorten the learning curve and avoid pitfalls when guided by experienced people. 

On the TikTok platform, it is possible to earn thousands of dollars without spending a lot on ads. It has not grown to the size of Facebook, Instagram, or YouTube, so it is not (yet) saturated. Follow the steps above, and you will see returns from your dropshipping business in no time. 

If you are ready to start and grow an ultra-profitable dropshipping business without building a website, spending on Ads, or prior experience, sign up for our free webinar. You can also find helpful marketing tips for different platforms on our YouTube channel for more insights.

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Become a Millionaire With This Breakthrough eCommerce Platform

Hey, what’s up, Empire Builders? If you’ve been wondering how to break into the eCommerce space or take your existing eCommerce operation to new heights, I’ve got some exciting insights and opportunities to share. Today, I’m going to let you in on one of the best-kept industry secrets. This article details the benefits of StoreFunnels, the best eCommerce platform available on the market in 2022 and beyond. 

In addition, we’ll go over the importance of synergistically combining stores, funnels, and email marketing to reach ultimate success within the eCommerce industry. While there is a lot of eCommerce software to choose from, StoreFunnels is the only software available today that makes integrating stores and funnels a seamless experience. Find out more about the many benefits of StoreFunnels and how this eCommerce platform can help make your million-dollar dreams a reality. 

Understanding the Difference Between an eCommerce Store and Funnel 

Even if you’re new to the world of eCommerce, you’ve undoubtedly heard about building eCommerce stores through popular website builders like Shopify, WooCommerce, Wix, Squarespace, and more. What might be a little lesser known, especially if you’re just starting out, is the concept of funnels. However, if you have heard about eCommerce funnels, you’ve probably only heard about ClickFunnels. That’s one of the most popular funnel-building software programs.

Now, there’s no doubt that Shopify stores and funnels made with ClickFunnels software have made many people millionaires over the years. Unfortunately, most people who build a Shopify store or an eCommerce funnel fail

So, what separates the eCommerce one-percenters from everyone else in the eCommerce industry? 

Well, the secret lies in combining three key eCommerce features. Those eCommerce features include stores, funnels, and email marketing. What many newcomers in the eCommerce space don’t understand is the importance of combining these three features for millionaire-level success. 

So, you might be wondering what the difference between a store and a funnel even is. It’s a common question and, luckily, we’ve got your answer. You see, a store serves as a home base for your current customers. It’s for the consumers you’ve already converted and have created a relationship with. 

In comparison, funnels are for attracting cold traffic through paid advertising through Facebook, TikTok, YouTube, or other social media sites. Funnels help attract new customers; they also create assets for your business in the form of names, email addresses, and phone numbers. These assets can then be used to further grow your business through retargeting efforts like SMS and email marketing. 

So, take it from an industry pro. The secret sauce to eCommerce success comes in the form of combining stores, funnels, and email marketing efforts with the right eCommerce platform. 

StoreFunnels Is the Only Software on the Market That Seamlessly Integrates Funnels and Stores 

Screen grab of Peter Pru discussing templates in the StoreFunnels eCommerce platform

If you’re ready to start your own eCommerce empire, it’s crucial that you understand the difference between stores and funnels. But it’s equally vital to know the importance of combining funnels and stores synergistically to achieve ultimate eCommerce success. Currently, the easiest and most affordable way to seamlessly integrate funnels and stores is through The software available on StoreFunnels makes creating clean and effective stores and funnels easier than any other big-name software.

Of course, as outlined above, the three core features on StoreFunnels that will help build ultimate success are the store, funnel, and email marketing features. StoreFunnels can seamlessly integrate your stores, funnels, and email marketing systems. The software also comes with a ton of great templates that take figuring out design and tech problems off your plate altogether. 

Learning Resources

StoreFunnels is the easiest eCommerce software to learn, too. Many popular big-name eCommerce websites pay you to learn how to use their software. But StoreFunnels makes learning free and easy through the Academy. For example, the StoreFunnels Academy provides users with free video tutorials on:

  • How to create a website
  • How to create a funnel
  • Emails & automation
  • Countless other free resources to enjoy nearly instant success


Screen grab of the StoreFunnels homepage

Another key advantage of StoreFunnels compared to big-name eCommerce platform options is the price. The big names like Shopify and ClickFunnels will cost you hundreds of dollars every month. (Remember, you will need to pay for both, and an email marketing system, to get noticed in the eCommerce space. That’s hundreds of dollars, plus a ton of hours put into learning difficult software, all before you even make your first sale.) 

Luckily, with StoreFunnels, you can skip all these costly steps and receive a simple price that provides endless growth. You can get started with StoreFunnels today and begin creating integrated stores, funnels, and email marketing systems for just $69 a month. There’s simply no other offer on the market like StoreFunnels. 

Consult With the Pros and Get Your Own Pre-Built eCommerce Store Today 

Business owner seeing bigger profits with the right eCommerce platform

So, are you ready to take the leap and start building your own eCommerce empire? It’s time you start investing in your future and taking a chance on yourself. However, we understand that creating your own eCommerce empire can feel like a daunting task, especially when you’re starting from scratch. That’s why we created through StoreFunnels software. 

On Ecommerce Empire Ventures, we buy existing eCommerce stores. We then transform them into money-generating machines by putting them through our proven system. Finally, we sell these money-generating eCommerce operations to people who want to get started in the eCommerce industry without having to start from the bottom. 

Whether you’re looking to build your eCommerce business from scratch with the right eCommerce platform or through a proven business model, the team at Ecommerce Empire Builders is here to help bring your eCommerce dreams to fruition. To learn more about the opportunities and insights that Ecommerce Empire Builders can provide on your empire-building journey, sign up for access to our exclusive free webinar right now. In addition, be sure to check out our YouTube channel. You’ll find even more free resources and insights into the eCommerce industry. Remember, your empire starts now!

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How to Find High-Ticket Dropshipping Products and Suppliers: Make Huge Profits Fast!

Hey guys! Aliakbar Gulshan, COO of Ecommerce Empire Builders, is here to walk you through high-ticket dropshipping. Today, we’ll look at exactly how Aliakbar got into the Empire Builders $50k Club using a high-ticket dropshipping funnel and how you can sell $200+ products to first-time customers using paid ads. Also, you’ll find tips on doing this effectively and why you should start high-ticket dropshipping today! Let’s jump right in.

Benefits of High-Ticket Dropshipping

While most beginner dropshipping advice suggests $20-$30 products, you can sell products up to $200+ using Facebook ads—and you should! Consider this: making $10,000 a month selling $30 products at a $5-$15 profit requires over 650 to 2,000 sales. However, with high-ticket products that make $50-$100 profits, you only need 100 to 200.

High-ticket dropshippers are also less reliant on backend profits. It’s much easier to scale because there’s so much more money to work with. If you put your $100 profit back into Facebook advertising to gain customers, it’s likely to produce significant results.

Requirements of High-Ticket Dropping

fundamental points of a high-ticket dropshipping product strategy

People often worry that high-ticket products will be too expensive to sell, especially to first-time customers who don’t know you. But this business model is profitable. As long as you solve a big enough problem and their need is great enough, they’ll buy from you.

However, there are some requirements. You’ll have to build enough credibility to assure customers it’s safe to purchase from you. That means having several elements in place to signal your trustworthiness. Let’s break them down and look at how to accomplish them.

Customer Reviews

It’s important to have plenty of customer review videos explaining the benefits of the product. The best videos will show customers unboxing, using, and reviewing the product. They should primarily be available for you to use on TikTok. The key is to avoid big brands and use video reviews for off-brand products. Without these reviews, buyers won’t feel comfortable enough to trust you with their purchase.

Bridge Page

A bridge page — the landing page where you’ll send shoppers who click your ads — should describe the product in detail, list its benefits, show off its best features, and highlight the product’s value to ease consumer doubts and build interest. When Aliakbar was sending customers straight to the order page, the sales weren’t very high. As soon as there was a bridge page, the orders nearly doubled.   

Well-Designed Funnel

A funnel that makes your business look cheap or unprofessional is a huge red flag that will scare people away. People are constantly looking for an excuse not to buy, especially for high-ticket items. If you don’t take the time to create a well-designed funnel with custom graphics made for your business and professional-looking bridge, order, and upsell pages, people will be too suspicious to buy your product.


Creating a sense of urgency is an enormous factor in getting sales. Today’s consumers will often see a product they want but decide to wait to buy it. They might want time to think it over or decide to compare prices and brands. Often, when this happens, they’ll leave the page and never come back. They frequently end up not buying one at all.

So, you need to give them a reason to stay. They need to have a good explanation for why they should buy the product from you right now instead of waiting until later so they can take their time deciding. A sense of urgency accomplishes this.

A great way to create urgency is by making it clear to customers that you have a limited stock of products. Once they’re gone, you won’t have more on hand right away. So, if they want one, they have to act fast before someone else buys them up.

Fast, Reliable Shipping

Many dropshippers will order products from companies in China that take as much as 40 days to deliver. Customers don’t want to wait that long. You should be able to get them their product within two days of their order. That can be difficult for smaller businesses, though.

One strategy is using Amazon to find and fulfill product orders. Once you have steady sales and the business generates enough daily orders, you can find a supplier on AliExpress with stock in the US who could fulfill orders with two-day delivery via FedEx. Being able to advertise two-day shipping makes customers more likely to purchase.  

Finding High-Ticket Dropshipping Products

example of shopping around to find the right high-ticket dropshipping product to sell

When looking for good high-ticket dropshipping products, the first step is to type your niche into the Amazon search bar. That will reveal a wide variety of product options and their listed prices. When you see a product that you think would work, type the product name into the search bar.

Look for a variety of suppliers selling different versions and brands. Products with few suppliers could be a sign of high brand loyalty, meaning customers are less likely to buy from someone new. In that case, go back to the niche page and find another product.

Use this process to verify options until you find a product with a lot of suppliers selling different brands across various price points. A product with a large price range means you’ll be able to sell it at a higher price point and make a large profit.     

Want to Learn More About High-Ticket Dropshipping Products?

Dropshipper focusing on high-ticket dropshipping strategies

Okay, Empire Builders, that’s all we can cover here. However, if you want to learn more about finding and selling high-ticket dropshipping products, you’re in luck! There is a video tutorial on the topic as well.  

In the video, we go into more detail, give you an over-the-shoulder demo of the entire product identification and verification process, show you a great example funnel, discuss upsells, and provide helpful tips for using Amazon to fulfill your products.   

If you’re ready to take the next step and start building your empire today, watch my FREE webinar to find out how I built six- and seven-figure businesses without ever touching a product or building a site. It’s the best way to get ready to build your empire.  

Plus, I’ll even throw in my $100K funnel template to help you make a full-time income online completely FREE! It’s all yours at no cost just for showing up because I know your time is valuable, and I want to show you how much I appreciate you investing some of it in my webinar. Remember, your empire starts NOW!

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Faster Shipping and Higher Revenue With an AliExpress Alternative: How Beginners Are Making $1000 on Day 1

While it may seem challenging and potentially costly, there are ways to make as much as $1,000 or more by getting one- to two-day shipping for new eCommerce businesses while using an AliExpress alternative. Let’s dive into how you can profit from one- or two-day shipping when launching your dropshipping business.

Turn to Amazon to Win With This Strategy

Hear us out here. Yes, we know that Amazon isn’t the most sustainable platform to rely on alone, but it is one of the keys to getting the ideal shipment setup for your business if you want to expedite shipping for your customer. The right strategy can help you get the best results when using Amazon as part of your approach.

To summarize, our expert went through the following steps:

  1. Received an order from a customer
  2. Went into his Amazon account
  3. Paid for the product and entered the customer’s details
  4. Marked the item as a gift 
  5. Shipped it to the customer within two days

We’ve found a couple of ways to implement this strategy successfully, so let’s get started on this AliExpress alternative.

1. Saturated Products

Screenshot of finding products in a saturated market

One of the products our expert managed to make $1,000 per week with was a saturated product—specifically, a product in the resistance bands niche. 

Today, resistance bands are among the most popular workout products out there. They help with strength-gaining exercises and are very easy to find at an affordable price, particularly on Amazon.

Seek Products With Ample Suppliers and Varied Pricing

When looking for the right product to target, whether it’s in fitness or another niche, the key is to find one with many suppliers offering the product at a wide range of prices. For instance, just looking again at resistance bands, there is such a wide variety of sets and suppliers at prices ranging anywhere from around $10 to $30.

When a customer orders one of these products, you would purchase it from Amazon through your account at a lower price and sell it at a higher one. Going back to resistance bands as an example, you might buy a set of resistance bands at the base price of $10 and sell it for closer to $30.

Increase the Value of Your Customer’s Order

Now, this isn’t simply about price markups; you want to add more value to your customer’s order than what they would get from Amazon without spending more on your end. In our case, we grouped the original product we ordered with about six to seven other niche-relevant digital products. These products included everything from workout guides and meal plans to complete glossaries for almost every workout you could do.

In other words, we sold a complete workout program in addition to resistance bands. We transformed a relatively mundane Amazon product that anyone could buy on that platform into a high-end bundle. That makes the markup worth the purchase. In the process, we were able to ship from the same supplier.

Don’t Worry About Customers Receiving Amazon-Labeled Packaging

One concern you might have with this AliExpress alternative is what customers might think if they receive an Amazon package instead of a package with your branding. 

Based on our experience shipping thousands of products through Amazon, we have received zero customer complaints regarding their packaging. But if anyone asks or complains, you can simply explain that Amazon helped get your products to them faster.

This particular model is ideal because it allows for faster product shipping, which is ultimately what customers care about the most. You can also satisfy customers with high-quality digital products that help put you above Amazon.

Our expert not only made his customers happy with their orders with this strategy, but he also managed to get 60 influencers to work with him to grow his brand faster.

2. High-Ticket Products

Screenshot of using Amazon to find products

The second strategy you can use is to go after certain high-ticket products, which entails the following steps:

Find Multiple Manufacturers of a High-Price Product in Your Niche

To start with, we took a look at some high-ticket products in the fitness niche. Using a portable pilates wheel as a launching pad, we looked for other brands offering the same type of product at relatively high prices. 

We were able to find multiple pilates wheel systems from multiple manufacturers at various prices. Then we identified certain quality differences between them. What you want to do is meet the quality of the product sold at the higher price, which will allow you to sell it at the same price.

Look for a Less Expensive Item That You Can Transform into a High-Ticket Product

Once you’ve found that high-ticket item, look for another essentially identical product from another manufacturer that’s going for a slightly lower price. In our case, our high-ticket pilates wheel sold at around $89. The one we planned to sell was priced at $59.99. If we increase the value of the latter product, we can sell it at the former’s price.

The way we would increase the value of the cheaper pilates wheel would be to use the same strategy as we used with saturated products; sell it with a combination of valuable digital items. These products may include pilates workout guides, other similar fitness booklets, ebooks, and more.

This strategy also helps you ship products faster while maximizing dropshipping profits.

How to Create Profitable Digital Products That You Can Repurpose and Resell

Dropshipper using Amazon as an AliExpress alternative

Are you curious about how to get a hold of those digital products you need to boost your products’ value? There’s a simple strategy we’ve used that can help you create an endless inventory of niche-specific items.

Consider the pilates wheel—let’s say you want to create a workout guide. Here, you can find some popular YouTube video guides for pilates workouts. You can then hire someone on a site like Fiverr to convert these videos into text and image guides. You’ll then have your own digital products that you can rebrand and include with your pilates wheel product. This justifies your price markups.

Be Cautious With These Strategies and Transition Away From Amazon as an AliExpress Alternative

While both of these strategies we discussed can help you get orders to customers faster and boost revenue, it’s worth reiterating that Amazon dropshipping isn’t the most sustainable model. 

For one, Amazon could become suspicious of your account if it appears you’re taking advantage of its lower pricing and placing many orders of the same or similar products. Also, customers may become more familiar with the products you’re bundling with your digital content and the brands behind them. That takes the attention away from your own brand.

At some point, you’re better off transitioning away from Amazon as your AliExpress alternative; when you can, switch to an American warehouse where you can fulfill your orders and promote your brand. This is precisely what we did with one of our seven-figure dropshippers who started with Amazon before establishing his brand’s proof of concept and turning to us. 

Want to discover other ways to build a successful dropshipping business beyond this AliExpress alternative? Get started by reserving a seat at our free eCommerce masterclass with Peter Pru today.

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Dropshipping Product Research Course: How to Find Shopify Products in 2021

When building your online store, the biggest question will be about the right products to sell. Dropshipping product research can be the difference between making a six- or seven-figure profit and a big fat zero. After all, it’s essential to fill your online store’s inventory with top-quality merchandise that you can sell affordably to your customers. By choosing winning items to sell, the amount of profit you can generate is limitless. So, buckle up and learn how successful dropshippers find Shopify products for their businesses. 

1: Peek Into Amazon Best Sellers

Arturo showing how to use Amazon search results to find Shopify products

You can browse Amazon Best Sellers to generate a list of best-selling and winning products that refreshes every hour. Although Amazon features many branded products, such as Nike, Apple, Lego, and so on, you can still find numerous non-branded products to sell on Shopify. 

To identify a winning product, try to find the most popular generic products and then figure out if they are available on Oberlo. If that is the case, take that product and start selling it on your own. Simply put, if the product is a best seller on Amazon, it can be the same thing on your dropshipping website. The strategy is to take a generic product, create an enticing brand behind it, and begin selling. 

2: Utilize Wish to Find Shopify Products

Wish is another eCommerce platform that features its best-winning products with sellers. The platform has very active reviews plus a rating section that helps you research popular products. Besides, plenty of their winning products are purely generic, making it easier to feature similar effects on your online store.

Another exciting thing about Wish is that most products are designed to be bought impulsively. Such kinds of products are perfect to market on social media platforms such as Facebook and Instagram. When browsing through Wish, ensure you choose colorful, fun, and unusual products as they often become winning products. 

3: Spy on Your Competition 

Snooping on eCommerce stores similar to yours can give you a great idea about the best product to sell. Find successful online stores and analyze what they are selling. Even if you don’t find the same item they’re offering, you can get good ideas from their success. For example, if you’re starting an eCommerce store in fashion, you can get current trends by visiting a famous fast-fashion store such as H&M.

The strategy is to identify successful online shops in your niche and get the best of what they’re offering. By going through your competition’s website, you will find patterns and connections you can utilize for your own success.

4: Check eBay Watch Count 

The eBay watch count lets you see the most popular products on eBay. You can search based on keywords connected to your niche or store. But to get more specific results, go with a more detailed description. 

Obviously, the winning items for your online store are those with the highest number of views. However, if your search is more specific, views will be fewer, and that’s completely normal since many shoppers don’t go into specifics when searching for an item. 

5: Try Oberlo to Find Shopify Products

Oberlo is the gateway to thousands of products that you can find on AliExpress. Besides having access to one of the largest eCommerce stores in the globe, you can view the most popular products over the last month or half a year. That allows you to check if the item is a continuous success or just a current trend.

Oberlo also allows you to see a lot of helpful metrics on each product, including how customers rate products, by browsing through their comments. Other statistics include imports, giving you information about the number of stores selling that exact product and those that launched in the last month. 

Types of Products to Pick for Your Dropshipping Store

Shopper browsing through engaging products and ads

Let’s face it; there’s no way you’ll find a product or niche that appeals to everyone. Therefore, picking the right demographic of shoppers is key to having a successful dropshipping store. Some items that can make your eCommerce store a success include:

Products Related to Hobbies

People who are really into a hobby will buy anything to fulfill their interests. Examples are pet products, tools, stickers, equipment, merchandise, sporting gear, and more. 

Products Targeting Business Customers

Business customers are a great group to target since they usually buy in bulk and become recurring customers. If you can build a good reputation with business clients, they’ll bring in cash for the long haul.

Products That Solve a Problem

People continually seek ways to make their lives smoother, and most successful business ideas are often based on that notion. For example, washing machines and robotic vacuum cleaners make life easier, and people will feel relieved by investing in them. Of course, you need to do your research well to identify products that solve modern-day problems.

Hard-to-Find Products

You don’t want to offer products that shoppers can purchase at any store close to them, such as batteries. If you want to capture paying customers, you need to find Shopify products that are not easily available in their area. In such cases, they’ll be willing to pay well for the item and wait for the shipping patiently. For example, getting medieval knight armor might be impossible in many Halloween shops. So, consumers will have no option but to order it online.

Get Help From Ecommerce Empire Builders as You Find Shopify Products

Arturo showing how to find products on AliExpress after researching product ideas

Overall, marketing is the biggest driver of sales for dropshippers. Since your online store is probably not well-known already, your business can’t just rely on organic reach or reputation. You need to employ a well-executed advertising campaign and offer a product that is easy to market. Ecommerce Empire Builders can help you through dropshipping product research to identify winning products for your online store. Click here to reserve a seat at the Ecommerce Empire Builders masterclass and push your online business from struggling to thriving. You can also subscribe to my YouTube channel for marketing strategies and tips.

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How to Use These Free Digital Product Ideas for Easy Upsells

Welcome back, Empire Builders! If you’ve seen almost any of my videos or other blog posts, then you know that I think selling digital products is one of the best ways to make money online. A question I get a lot is how to find digital products to sell. So, today we’ll be going over where to get inspiration to discover hundreds of digital product ideas almost instantly. Let’s jump right in.

If you want a real-time, step-by-step demo, then you can watch over my shoulder as I find products, react, and come up with ideas in this video.

The Benefit of Digital Products

The reason selling digital information products online is such a great way to make money is that after the first sale, it’s 100% profit. Then you can sell it hundreds or thousands of times without having to invest time or money in each copy. I always tell my clients that the best way to build a successful business is to have multiple revenue streams. Selling digital products is one of the fastest, easiest, and most profitable ways to make money online.   

Where to Do Digital Product Research

Etsy is a great place to get endless ideas for the best digital products. There are hundreds upon hundreds of people selling digital products on Etsy right now and making a killing! So there’s no reason you can’t do the same.

How to Use Etsy for Digital Product Research

Peter Pru discussing how to find digital product ideas on Etsy

Go to Etsy and find your niche in their category list. Most niches fall into a subset of one of these categories. However, if you can’t find one that quite fits your niche, just type “digital + [your niche]” into the search bar. If you sell to a particular audience, like moms, you can also search for things like “digital mom gifts” or “digital gifts for mom,” or even “digital gifts for her.”

Many people see the results and think, “Who would buy that?” While it may not make sense to you, look at the number of sales listed. The first product I found for “digital mom gifts” is a customizable and printable drawing of a mom and a dog sitting on a dock. All you can see is their backs and the water, yet it has sold over 27,000 copies at almost $16 each.

Remember: that’s pure profit. If something like this has so many sales, think of how well a product tailored to your niche can do. Imagine if you make it easy for customers to add to their order at checkout and it complements what they’re already buying, like creating an eBook on how to use a product and making that your order bump. It can be wildly successful. It’s incredibly easy to make money online today.

Many people working full-time see this and understandably think that, while passive income would be great, they don’t have the time to make custom prints or deal with emails. However, you don’t have to. You can hire a virtual assistant to do all that or sell one standard product instead of custom and automate the emails. Anyone can make it work.

Tailor Custom Digital Products to Your Niche

Selling custom art on Etsy is much easier than most people think. I always hear, “I’m not an artist. I don’t know anything about graphic design or high-end editing software. How could I sell custom digital art?” The truth is you really don’t have to be. Custom digital art can be completely formulaic. Sites like Canva let you edit photos, easily add graphics, and create templates or use one of theirs.   


Let’s say you sell physical products in the golf niche. Offer a commemorative photo for people who got a hole-in-one. They’ll send their picture, and then you can just add something simple like the date and the words “Hole-in-One.”


If you know people who love to fish, then you know they all have a story of when they caught a fish “this big!” and they all have a photo. Customize their photos with the date they caught it, the weight, measurements, and maybe even a quote if they want. It’s that simple.

Other Examples for Digital Product Ideas

Get in your customers’ heads. Imagine their goals and what they care about. Maybe they’d like a poem about their hobby. You can commission one from a writer on Fiverr. Then add some relevant graphics like golf balls, fish, or yarn, whatever makes sense in your niche, and sell it as printable wall art.  

Mining for Inspiration

Peter Pru showing how to brainstorm hundreds of digital product ideas

I have a very simple but effective trick for finding blog topics that works for this, too. Typing the word “digital: into the Etsy search bar brings up tons of suggestions like digital downloads and digital prints. Use this auto-suggest function to your advantage — type in “Digital A” then “Digital B,” and so on. You can find dozens of digital product ideas per letter.

For example, “Digital C” gets you digital coloring books. This is perfect for anyone in the arts and crafts or kids’ niche. “Digital D” brings up digital daily planners. You could create your own, get a template and add graphics, hire someone to make it, or just buy a premade PLR. We have plenty of step-by-step content explaining how to find PLRs and then make great digital products.

Think Outside the Box for More Digital Product Ideas

Business owner brainstorming digital product ideas for his online business

I’m not going to tell you to follow the exact steps I used to build my business. I don’t tell you what niche to pick or what to sell. Yes, you can have us build a business for you to get you started. But eventually, you’ll be the one running that business. That’s why I teach this way.

I designed Ecommerce Business Builders around teaching you the skills you need to have a successful business because once it’s up and running, you’ll have to make decisions and come up with ideas. So, we give you the tools to do that. It’s like the old saying goes, “If you give a man a fish, he eats for a day. But if you teach a man to fish, he eats for a lifetime.”

For example, to make a product like digital planners work for the fishing niche, look at the concept of planners through the lens of fishing. Fishing enthusiasts might want to keep a log of their fishing trips. So you can provide space for things like:

  • Date and time
  • Location
  • The weather
  • Bait and lure used
  • How well they worked
  • Number of fish caught
  • Notes

You could even sell a fishing calendar with relevant dates like the beginning and end of fishing season instead of holidays. Alternatively, have a tips section listing the best time of year, locations, bait, and conditions to catch specific kinds of fish. The possibilities for digital product ideas are endless.

Build Your Empire

Ready to build your empire and make a full-time income online? Then watch my free webinar to learn exactly how I built 6- and 7-figure businesses without ever even touching a product! Plus, because I value your time, I’ll give you my $100k funnel template completely free just for showing up. You can also subscribe to my YouTube channel for even more digital product ideas. Remember, your empire starts now!

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