Increase Dropshipping Sales Without Paying for Ads

If you want to increase dropshipping sales without running a paid advertising campaign, read on. There are ways to easily multiply your sales by using subscriptions. Many people who go into eCommerce fail because of a lack of one major component: predictability. It’s easy to get excited when you start making those first sales through dropshipping. But then you have to handle shipping, product costs, and other expenses until you have barely any money left over. Without that predictability, you’re less likely to appeal to customers and encourage sales.

Using Subscription Services to Increase Dropshipping Sales With Predictability

One of the best ways to bring predictability to your business is to implement subscription services. If people know what to expect with your business on a regular basis with a repeat subscription — and the same customers keep buying from you on a weekly or monthly basis — you’re much more likely to both attract and retain more customers. Consider how many subscription-based businesses have become successful, from Dollar Shave Club to Disney+. The reason a company like Dollar Shave Club was able to sell for billions of dollars was that it had predictable revenue. People don’t want to invest in businesses that only drive one-time sales.

Keep in mind that you need to do more than simply add a subscription to your business. Think about specifically how you intend to sell the subscription. The following guide will help you start using subscriptions to increase dropshipping sales.

Step 1: Get Inspired

Screen grab of how to find product ideas through subscription box reviews

The very first thing you need to do when adding subscriptions to your business is to get inspired. You won’t be able to implement a subscription if you don’t have some ideas to help you get started. Regardless of whether you currently have a dropshipping business, you should take some time to see what people are doing and incorporate some of those ideas into your own business model.

One of the best ways to get some ideas is to visit MySubscriptionAddiction.com, which is a blog that publishes reviews of just about every subscription box out there. While the site consists of reviews, it’s not the reviews themselves you’ll be looking at. Instead, look at what some of these boxes are offering. Get some ideas for products that look like they will help you increase dropshipping sales. Based on the niche you want to target, you can locate a box with relevant products and see if something similar is worth including in yours. 

For example, you may find a cool-looking arts and crafts box that’s intended for people of all ages. This can help you develop your own arts and crafts subscription box if you want to target this particular niche.

Step 2: Choose Products for Your Box

After you’ve gotten some ideas for your own subscription box while browsing MySubscriptionAddiction.com or other sources, you can begin looking for some products to sell.

Let’s take the arts and crafts example. Once you’ve decided that you want to cover this niche after seeing an example, check out Alibaba.com. In the search bar at the top of the page, you could conduct a search for arts and crafts. From there, you may see a list of a wide range of products in this niche, such as decorative wood figures that your customers could put together. It’s easy to get lost in the many products available, especially since so many of the options can help you increase dropshipping sales. So feel free to take some time to browse and find the perfect product for your business.

Step 3: Look at the Supplier

Dropshipper calling a supplier in an independent meeting

Even if the product looks good and you’re ready to add it to your subscription, take a close look at the supplier. You can’t increase dropshipping sales without a supplier who can keep up. Your supplier should be reputable and well-liked, as you’re likely to be working with this supplier for years on end. On Alibaba, you can look at the supplier’s star rating. This metric grades suppliers on a 5-star scale based on service, on-time delivery, and product quality. A star rating of 4.5 or higher is generally great.

You should also check to see if the supplier has regular transactions. You can see the total dollar amount of transactions per a certain number of transactions over a period of time. 

Finally, look at the supplier’s response rate, which is crucial. If it’s hard to get ahold of your supplier, you’re going to have a difficult time working with them to sell their products through your subscription. A good response rate is around 80% or higher. This indicates that the supplier is very quick to respond and won’t leave you in the dark at any point.

Pay Attention to the Business’s Details

Also, find out how long the supplier has been on Alibaba. You may find that while a supplier looks great, with a high star rating, fast response time, and an ideal location like the United States, the supplier has only been on the website for a year. In most cases, you’ll likely want to avoid suppliers that haven’t been on Alibaba for very long. The website has been around for a long time, and good, well-established suppliers are likely well aware of this platform. So there’s generally not a good reason for them to not be established. 

However, you may find a supplier that, while not having been on the site for long, is verified. In these cases, it may be worth trusting a supplier that’s relatively new to the platform.

Look Carefully at Their Alibaba Page

Once you’ve found what looks like a good supplier, visit their company page on Alibaba and learn more about them before reaching out. Keep in mind that when contacting a supplier, don’t rely on Alibaba’s website’s live chat or other on-site communication. Try to get them to contact you via phone, Skype, email, or other third-party channels.

The most important item to look at on their company page before contacting them is Business Type. Here, it should always say Manufacturer. If it only says Trading Company, skip over this supplier. Trading companies essentially act as unnecessary middlemen between you and the manufacturer. Instead, it’s best to work directly with a manufacturer when possible.

You can also see other details such as how long they’ve been in business, the number of employees they have, certifications, and more to help you make your decision.

Step 4: Reach Out to the Supplier

After finding that perfect product and ideal supplier, don’t click that “Start Order” button just yet. You’ll wind up being overcharged. Instead, negotiate with the supplier when you contact them and try to work out the best possible deal.

Also, ask for a product catalog, which the supplier should always be willing to send. You should then receive a massive PDF or another file that could give you an endless number of ideas for products to sell in your subscription.

When contacting a supplier, always stress that you’re looking to establish a long-term relationship with them. This will encourage them to do business with you as a reliable seller. 

Step 5: Choose a Fulfillment Center

Screen grab of discussing fulfillment service providers

With a product and supplier chosen, you’ll want to ship products to a fulfillment center. There are several fulfillment centers that you can choose from, including:

  • Dollar Fulfillment
  • ShipOffers
  • ShipZOOM

In some cases, your supplier could also fulfill orders for you. Regardless of how you go about it, the fulfillment center will package and ship your subscription boxes on your behalf.

Step 6: Select Packaging Options

Some fulfillment centers will provide packaging options in addition to fulfillment. Otherwise, you will need to seek other packaging options. 

If you want to use custom boxes that feature cool and unique designs for your subscriptions, we recommend you go through Lumi. Simply visit their catalog page from the main navigation menu, and take a look. Their Corrugated Mailer Boxes, for example, are great for most subscription boxes.

If you have under 1,000 subscribers at this point, we don’t recommend getting a custom box. Using a plain box design without any writing on it is often best to start with. Wait until it’s worth the cost to upgrade to a custom design. Most customers will care more about what’s inside of the box instead of the exterior. So don’t spring for a custom box if you don’t need it.

The fulfillment center will also take care of all the logistics for packaging. All you need to do is tell them what you want, and they’ll do the rest.

Step 7: Build a Sales Funnel to Increase Dropshipping Sales

When it comes to actually selling your subscription box, you don’t want to rely on Facebook ads. Why? Because you’ll quickly find that those ads don’t perform the best on their own. People are more likely to see your box as just another monthly bill that they have to pay if you don’t sell it effectively.

Rather than relying on generic ad campaigns, the best way to sell your subscription is to develop a sales funnel. Start by leading people in with an inexpensive one-time product, which gives your customers value. From there, you can upsell them with your subscription box. This way, you’ll be paying social media advertising platforms for a sale rather than for a monthly subscription.

Through an effective sales funnel, you’ll be able to increase dropshipping sales of your main product and your subscriptions. This can boost your revenue without the need to pay for costly ad campaigns or other expenses. To learn more about how to build a winning sales funnel and develop an unstoppable eCommerce business, reserve your seat at our free eCommerce masterclass today. Tagged : / / / /

Gaining $10k+ in Month One with Our Business Launch Service

Welcome back, Empire Builders! I recently interviewed Natalia, who went from nothing to earning over $10k in her first month with our team! Let’s go over her interview about her Ecommerce Empire Builders success story. I’ll be paraphrasing here, but feel free to watch the entire interview for yourself as we talk about our dropshipping business launch service and Natalia’s ecommerce success.

What Had You Previously Tried in eCommerce?

Natalia: Amazon, eBay, Shopify, affiliate marketing… Pretty much everything.

How Did You Find Us, and What Made You Try Our Business Launch Service?

Natalia: I jumped from one thing to another because I wasn’t happy with the results. In the process of learning about optimization, conversions, and average cart value, I found your channel. I saw a video you did about the difference between the structure of a funnel from Shopify vs. ClickFunnels and how easily customers can be distracted from Shopify. I realized that you were explaining how someone like me could succeed with the right strategy rather than what I was doing.  

Peter: The team and I talk about you all the time. You’re the ideal candidate for what we do. You show up to the calls, ask questions, actually implement the teachings. You’re a model student. It’s sad to see how many people don’t. The information is out there but having the knowledge and implementing it are two different things.

Natalia: I know that I’m the kind of person who needs mentoring, so I’ve taken a lot of other courses. Yours is the first that’s made me confident enough to share my experience. With you, if I have a question or something isn’t working, you’re always there with more advice and guidance. With other programs, they just say it might be the product or that they don’t know. Also, I was very interested in how you pick products. You advise going for hobby niches, something you’re passionate about or interested in. The idea of turning my hobby into a business was intriguing.

Peter: So many people think there’s some big secret to all this, but there isn’t. You just need a solid sales strategy, and it helps if you have at least a moderate interest in what you’re selling.

Did You Tell Your Friends and Family About Joining? 

Screen grab of interview with Natalia about the business launch service

Natalia: I didn’t really tell anyone. My husband generally knew what I was doing, but I didn’t tell him I was joining this program. He’s very down-to-earth, and I’m a dreamer, so I didn’t want him to be upset about me investing in this. Once I have more steady success, I’ll share the details. I don’t really know anyone with an untraditional career path. That influenced my decision too. I didn’t have anyone to talk to about wanting to start my own business, but this is a community. 

Peter: That’s exactly why I started this channel. I got sick of not having friends that I could talk business with. I really wanted to create a community where I could share strategies and ideas of my own. It’s great to sit around with friends and gossip or talk about whatever sometimes. But if you’re trying to build a successful business, you need to have conversations about business.

What Made You Decide to Buy Our Business Launch Service Rather Than Just Taking the Course and Doing It Yourself?

Natalia: I tried to build a business myself for two years, unsuccessfully. I realized I was missing something. I heard the things you talked about and it made sense, but I felt like I was getting the broad strokes and missing the details necessary to succeed.

What Was It Like for You During the Process of Building It?

Natalia: At first, I wanted to sit back, relax, and enjoy not having to do it, but that’s just not who I am. I started teaching myself ClickFunnels, but it’s hard for me, especially writing copy since English isn’t my native language. That’s a large part of why I invested in your help, too.

How Did It Feel When the Site Went Live?

Natalia: It was very exciting to start getting emails telling me I had sales.

What Is Your Ultimate Goal for Your Business?

Screen grab of interview with Natalia about creating successful sales funnels

Natalia: I want financial stability, to master this skill of creating funnels and making sales. Eventually, I’d like to join the Two Comma Club.

Peter: I have no doubt you’ll make it. As I said, you’re an ideal candidate.

What Do You Think of the Support You’ve Received?

Natalia: Amazing. They’re professional, inspirational, and they really changed the way I think.

Peter: It took me a long time to get to the $10k a month mark, so it’s amazing to see our team of people — who have really strong and unique skills that make them successful — all coming together to help you create a successful business of your own so quickly.

Finally, What Would You Say to Anyone on the Fence About Using Our Business Launch Service?

Successful ecommerce dropshipper using a business launch service

Natalia: There’s no doubt about the team’s professionalism. Be prepared to work hard and keep pushing, and they’ll do the heavy lifting. It’s great to have a professional opinion about your business, too. I wanted to change my niche, thinking it wouldn’t work. But you convinced me to move forward, and you were right — it’s been very successful. I can’t express how grateful I am to you all.   

Peter: Many people, understandably, have that problem of second-guessing their decisions because it’s new to them. You just have to move forward and let the data tell you what works. If we’re wrong, we’ll adjust. But second-guessing and going back to the beginning before you’ve really started just holds you back.

I hope you learned a lot from Natalia’s interview about her experience with our business launch service. If you want to learn more about creating dropshipping success and building your own ecommerce empire, sign up for this masterclass where I’ll teach you how I made a full-time income online with a 5-page funnel. I’ll even throw in the $100k funnel template! Get ready to build your empire. Tagged : / / / /

The Secret Video Ad Tool You Need to Use

As ecommerce entrepreneurs, you know the power behind creating effective ads for your business. But you also know this task is easier said than done. You might be under the illusion that you need to hire professional designers or take expensive classes to learn how to create your own professional-looking video ads. Well, I’m here to tell you that you’re making the process too hard for yourself. This secret video ad tool that I’m about to drop on you will allow you to make good quality, high-converting video ads for your ecommerce businesses. You won’t need any special training or even a strong interest in graphic design. 

Read on to learn more about this game-changing tool. Also, learn how you can utilize it to generate more sales in your ecommerce dropshipping business today.

Every Good Ad Requires Research

Before you even begin the process of creating your own video ad campaigns, you need to do your research. Don’t try to reinvent the wheel when making your own ads. Go out and do your research. Examine the ads that competitors are already putting out to see what works and what doesn’t. Don’t make the age-old mistake of leaping before you look. There are many free resources available on the internet today. You just need to understand how to take advantage of these resources and then implement them to work for your business goals. 

Screen grab of how to examine competitor ads for good templates

The best place to start your research is on the Facebook Ad Library. Don’t be afraid to research ads that aren’t necessarily in your niche, either. You can draw inspiration from any type of high-converting ad, regardless of niche, and use it to create your own scroll-stopping ads. The best way to create high-converting ads is to draw inspiration from ads that have already proven themselves as top performers. Always take the time to do your research before putting any effort into creating your video ad campaigns.

The Secret Video Ad Tool You Need To Use

After you’ve done your research, it’s time to get to work. You already know that creating successful Facebook campaign ads can be a total nightmare. Trying to create high-quality video ads is especially tricky. Hiring talented video editors or graphic designers can be costly and time-consuming. 

Many of you probably haven’t wanted to deal with this headache and have simply tried to create your own ads without having any experience. I also tried this method in my early days as an ecommerce entrepreneur. I know these types of ads never come out looking as clean and crisp as you had envisioned. However, I’ve recently come across a video editing tool that is a complete game-changer. With this tool, anyone can create professional, eye-catching video ads without having any experience in design or video production.

The game-changing video ad tool is called inVideo.io. This tool is like Canva but is specifically geared toward creating high-quality video ads. The best part about inVideo.io is that it is an affordable option that any individual can use simply and effectively. You pay just $10 a month for this video ad tool. It’s well worth the investment, as it will allow you to convert at higher rates with each ad you put out. At the end of the day, this means more money will be in your pocket. Compared to Photoshop, Final Cut Pro, or any other software that you need special training to use efficiently, inVideo.io definitely provides the most bang for your buck. 

Every eCommerce Entrepreneur Needs to Utilize inVideo as Their Go-To Video Ad Tool

Screen grab of how to use inVideo

I recommend inVideo.io to any ecommerce entrepreneurs that make their own ads. I don’t love graphic design or video editing, but I love this tool. Here’s why:

Ease of Use

It’s an easy-to-use platform that has allowed me to make professional-looking high-quality video ads that convert. I slept on this tool for a while, but now I can’t recommend it enough. This website provides every user with top-tier templates so they can simply plug in their photos and produce scroll-stopping ads in minutes. Whether you’re looking to run ads on Facebook, Instagram, or Twitter, inVideo.io has the right template for your needs. Simply put, video ads yield higher results. Investing in inVideo.io will be money well spent for your business. 

Access to Great Footage

Another amazing feature of this video ad tool is that it provides access to a ton of high-quality stock videos. This means you can use these stock videos in your own video ad campaigns without needing to worry about licensing issues. Combining high-quality images of your product with the high-quality stock videos provided by inVideo.io will be a game-changer for all of your video ad campaigns from here on out.

If you have a high-quality video of your product, then that’s great. You can use your own video clips and plug them into the professional-looking video templates, too. At the end of the day, it doesn’t matter how you create your video ads. The only thing that matters is that they look incredibly high-quality.

Excellent Brand Reputation

Producing high-quality video ads equates to presenting high perceived value to potential customers. When customers perceive your product or offer to have high value, they are much more likely to reach for their credit card. Generally, the first interaction a potential customer has with your business is through an ad. You need to hit this first interaction out of the park, and inVideo.io will set you up with the tools to do just that.  

Consult With the Pros 

Man learning about ecommerce online through videos and articles

It’s my hope that you will be able to take the information presented here and implement it into creating your own scroll-stropping video ads for your ecommerce business. If you feel like you need a little more guidance in setting up your own profitable ecommerce business, feel free to reach out to us today. At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now! Tagged : / / / /

10 Winning Digital Information Products to Sell Online Now

The main benefit of selling information products is the fact that you only need to produce them once. From there, you can sell them repeatedly without investing extra effort in creating them. The problem is that many people don’t know how to create these products and don’t know which products are the best to sell. Today, let’s dive into some of the best digital information products to sell online and how you can get started.

Use PLR.me to Find Digital Information Products to Sell Online

Before we get into our favorite products, it’s important to know where to find them and how to make them. One of the best places to start your search for these products is PLR.me, where you simply pay a one-time fee to access information products you can sell over and over again. We aren’t affiliated with them, but we love what they offer and definitely recommend this resource.

When shopping on this site, you’ll find many private label right (PLR) products, which means that once you buy them, they’re yours to customize and make unique to your business. The nice thing about PLR.me is that while other stores require you to handle graphic design and other aspects to modify the product and make it look good, most of that is already done when you buy from PLR.me. 

Using PLR.me, you can find the following ten great digital information products to sell online. They’ve available on the platform for you to buy, personalize, and sell right now.

1. The New Year Content PLR Bundle

Screen grab of looking for interactive digital information products

While most of the products in this list will be evergreen and ideal for selling year-round, let’s start with a seasonal product that’s worth selling toward the end of the year. We’re already approaching New Year’s Eve, so this bundle is a great deal if you want to begin preparing for holiday sales. The New Year holiday is a perfect theme for digital information products to sell online. People are developing goals for the new year, including resolutions and workout plans, and they’ll need information to help them get ready for the next year.

Some topics that make this the perfect information product for New Year’s include:

  • How to overcome challenges
  • Setting personal goals
  • Living the best year of your life
  • Developing confidence

These and many other topics included in this bundle are what a lot of people will be looking for as they set new goals for themselves. If you want to target a lot of different niches, this bundle has you covered with a wide variety of blog posts, cheat sheets, worksheets, checklists, and much more.

2. Supercharge Your Blogging — Slide Deck

Blogging is as popular as it’s ever been, but not everybody’s great at it. A lot of people new to or struggling with blogging are actively looking for tips and tricks for managing and ranking their blog, which you can provide with a variety of PLR content.

This slide deck includes a full slideshow presentation, and it’s great for selling if you’re a blog consultant who’s trying to attract new clients. Lead magnets like this that discuss why people should blog (or another relevant topic) can be a great piece to offer prospects and leads, showing what kind of value you can bring to them.

3. The Ultimate Guide to Remote Work — eBook

After the disruption that the COVID-19 pandemic caused when it comes to going to work, many people are making the shift to remote work. As a result, there will be plenty of opportunities to sell in the remote work niche in the near future.

While this particular product is marketed as an ebook (which is one of the most valuable digital information product types), it includes an executive summary and a slide deck to give you some variety. Everything is already formatted and ready to use when you buy it.

4. Parenting & Family 4 PLR Bundle

Another huge niche that’s worth targeting is the parenting and family niche. With so much going on in the world, there’s no shortage of opportunities in this niche. For instance, you could market to parents whose children are shifting to a remote classroom environment and attending school virtually from home. The right information products can help those people who are looking for some guidance in these unusual times.

For just $20, you can get all kinds of products in this bundle that are perfect for the parenting and family niche, including:

  • Articles and blog posts
  • Wallpapers
  • Action guides
  • Checklists
  • Affirmation reflections
  • Worksheets

There’s plenty of flexibility here, with items you can sell, give away as free downloads, and modify to suit your needs.

5. Meditation, Reflection & Journaling 2 PLR Bundle

A lot of people are looking to take some time to improve themselves, especially with the stress of the pandemic and other factors. As such, the self-improvement niche is one of the best to target with digital information products to sell online. 

This bundle features many products, including a variety of affirmation reflections that are particularly helpful in this niche. Other types of content you’ll find in this bundle include:

  • Articles and blog posts
  • Action guides
  • Lead magnets
  • Coaching handouts
  • eBooks

6. Savings, Investing & Real Estate PLR Bundle

Screen grab of real estate PLR products

Yet another incredibly popular niche today is the financial niche. Particularly during these uncertain times, people are looking for ways to save more money and make wiser investment decisions. 

In this bundle, you’ll find plenty of articles and blog posts, action guides, and other content pieces that can be of great value to your audiences. Whether people want to save money, make money, or invest in the real estate market, there’s ample content here to help them.

As a side note, you should always over-deliver when selling these products. This bundle and others can help you achieve this goal. If you can wow your audience and make them wonder why you’re offering them so much at such a good deal, they’ll keep coming back to you. 

7. Self-Improvement 2 PLR Bundle

Again, self-improvement is one of the best niches out there to target, especially with such high levels of stress and uncertainty today. People want to save money, save time, develop better workout routines, improve their state of mind, and take other steps toward self-improvement.

If you’re selling physical self-improvement products in this niche, this bundle can give you a great opportunity to sell some information products that complement the rest of your offerings. In the process, you can maximize the value you bring to your audiences, which makes for more loyal, happy customers.

8. Weight Loss & Fitness PLR Bundle

person reading through a fitness digital information product as they work out

The fitness and weight loss niche demands information content on a regular basis. People who want to optimize their workouts and reach target weight goals are always on the lookout for new worksheets, cheat sheets, action guides, and other content that can help them improve and save more time.

You can easily complement your physical product offerings with this bundle. For example, you can offer some sections of the articles and blog posts as free helpful content in your email lists, which can then tie into the physical products you sell. You can even connect them to other information products you want to sell. Try a strategy like offering a free ebook or another content piece that you can then use to sell a weight loss diary.

9. Career & Job 2 PLR Bundle

Many professionals are constantly looking for new jobs or to further their careers, especially now that many people are either unemployed or feeling less secure than they used to thanks to the pandemic. This bundle comes with plenty of content that can help audiences learn about how to:

  • Launch a new career
  • Find new jobs
  • Experience more success in their careers

10. Dating & Relationships PLR Bundle

Another issue that people are facing is the inability to be social. A growing number of people are looking to feel more connected with people, whether they’re looking to date or simply improve upon their relationships with friends or others. 

Through this PLR bundle, you can offer all kinds of tips and advice that help people build better relationships. You can also easily use this content to work with other similar offerings, such as relationship coaching services.

Use any of these digital information products to sell online goods or services. They can attract new customers and clientele or help you retain existing customers to earn repeat sales. Regardless of what you want to achieve with them, these information products are a great deal and incredibly convenient. To learn more about how to grow your ecommerce empire, sign up for our free Ecommerce Empire Builders Masterclass, which will give you all the resources you need to excel and connect with buyers. Tagged : / / / /

The Problem With Shopify Dropshipping: What You Need to Know

Welcome back, Empire Builders! If you’re thinking about getting started with Shopify dropshipping or you’re currently a Shopify dropshipper and aren’t getting the results you expected, keep reading. We’ll be going over the problem with Shopify dropshipping and why it’s difficult to be profitable on that platform. Then, we’ll discuss alternatives that can help you start making money right away.

Over the past few months, we’ve been creating a ton of dropshipping businesses and split-testing different approaches. Now that the results are in, we want to share what we’ve learned about starting your dropshipping business more profitably.

The Typical Problem With Shopify Dropshipping “Funnels”

The typical Shopify dropshipping “funnel” is where you’ll find the problem with Shopify dropshipping that stops so many sellers from making money. The word “funnel” is in quotes here because while it’s technically correct, it’s a very poor example of what a funnel should be. Let me show you what I mean. 

This is what your typical Shopify dropshipping “funnel” looks like:

Ad→ Product Page→ Add to Cart→ Cart Page→ Checkout Page #1: Shipping Info→ Checkout Page #2: Billing Info→ Complete Purchase/Thank You Page

Each of those arrows is a step that customers must complete to make the purchase. They’re also opportunities for the customer to drop off and not come back to finish the transaction. That’s the most costly problem with Shopify dropshipping. Consider how many ads people see each day, how seldom they click them, and that, as humans, we have the attention span of goldfish. When we finally do get that click, we need to get to the money as quickly as possible before life gets in the way and customers don’t come back. The “funnel” shown above does not work!

Many will argue that influencers or popular companies make millions that way. You’re right — your competitors who have warm leads and dedicated followings are making money off their popularity, But that’s despite the flaws in their methods. You don’t have that luxury, and you have to compete with them. So that’s even more reason to optimize your funnel!

What Does a Good Sales Funnel Look Like?

We use ClickFunnels to build our sales funnels, but you can use different software if you like. We use ClickFunnels because they have all the tools we need to make our funnels as profitable as possible and have it up and running within the day. 

Let’s compare ClickFunnels to Shopify. We’re going to say that the ad and the customers who click on it are identical. The funnel is the only thing that’s changed. Here’s the new funnel, done the right way:

Ad→ 2-Step Order Form→ Upsell→ Upsell→ Complete Purchase/Thank You Page

As you can see, the structure has a two-step order form right at the beginning. We get their name, email, billing, and shipping information right up front. That allows us to build our email list and follow up — whether they purchased or not. It also shows them our products and quantity break discounts, so they can choose what they want and how many they want. Then the rest of the steps are one-click upsells, usually including a subscription.

Real-Life Example of a Poorly Optimized Funnel

Screen grab highlighting multiple clicks as the problem with Shopify dropshipping

I saw an ad for a pet product and clicked it to see how many clicks it would take to complete a purchase. Here’s what I had to do:

Ad→ Add to Cart→ Checkout→ Continue to Shipping Info→ Continue to Payment→ Complete Purchase

It took six clicks! That’s three times as many as it should be! That gives customers more time to change their minds, get distracted, get frustrated, or any number of other possibilities.   

Real-Life Example of a Well Optimized Funnel

Instead, you want to set it up so that when leads click on an ad, it sends them to a sales page that highlights one offer with features, benefits, and images. Right next to the offer on that same page is where the two-step order form should be. With this design, you get their information right away, and they turn into a lead on your email list. On most sites, menus and options are great. But for an ad landing page, you don’t want to give them a ton of places to click off and get distracted. It should be simple and to the point.

Most people – around 90% – won’t buy the first time they end up on your site. They’ll want more information and to get to know you better first. When you get the contact information quickly, you have what you need to make that happen. Growing your email list and using email marketing is like printing money. You already have the names. All you have to do is reach out to them.

Good Sales Funnels Solve the Problem With Shopify Dropshipping

Screen grab of a Shopify sales funnel diagram

The value of this funnel is in ensuring that more qualified leads make it to your order form. If they put in their billing and shipping information, they’re more likely to buy. That’s why these funnels convert about 10%, while the Shopify ones only convert 1.33%. That’s nearly ten times more by merely changing your funnel.

On the second page of the order form, they can select their product. I always provide multiple quantity break discounts to encourage them to buy for a better deal. Then I have what’s called an order bump. That’s the pre-purchase upsell, much like the candy aisle at grocery store checkouts. You see it, and it’s convenient and tempting, so you just toss it in while you’re already there.

Make sure your order bump is a no-brainer item that pairs with your original offer. This will increase your average order value (AOV). Then the next clicks take you to one-click upsells before completing the order. I like having a subscription upsell in there to let them sign up for monthly orders. With this option, you can get consistent sales every month without additional work.

Final Thoughts About the Problem With Shopify Dropshipping

Dropshipper building a more convenient sales funnel

I see many people mistakenly assuming that if they aren’t making big profits, the product must be bad. Usually, the product itself is fine. It’s the sales strategy that needs work. Another mistake I see is a focus on lowering their cost-per-purchase. Ad spend isn’t going down — it’s just not. Constantly trying to reduce it creates inconsistencies that cost you more money.

Instead, flip the issue. While your competition tries to lower costs, focus on increasing your AOV instead so you can afford better ads to bring in more leads and still make higher profits. If you use optimized funnels with the right upsells and subscriptions paired with list-building and simple automated email marketing, you can succeed. It’s not unusual to see an average cart value of over $30-$40 on a FREE+Shipping offer with the right funnel and upsells.

To learn more about dropshipping and strategic sales, sign up for my masterclass where I’ll teach you how I made a full-time income online with a 5-page funnel and without touching a product or building a site. You’ll also get my $100k funnel template FREE! Get ready to build your empire. Tagged : / / / /

How to Automate Ecommerce Email Marketing and Sell While You Sleep

Welcome back, Empire Builders! Today we’re going to go over how to make sales while you sleep. Most people who start dropshipping think the only way to do that is to drive more advertising. Today, I’ll be showing you a completely different strategy. With a solid understanding of how to automate ecommerce email marketing, you get more ROI for your time investment. I’ll also go over how to set your business up in a way that doesn’t require spending more on ads. This will allow you to make money 24/7, even while you sleep.

What You’ve Been Missing About How to Automate Ecommerce Email Marketing

Most of you are driving traffic to your site and then relying on people to make a purchase on the spot. There’s no follow-up sequencing in place. I don’t mean retargeting campaigns. I’m talking about email marketing

There should be consistent emails going out to both customers and leads convincing them to make a purchase.

When you drive traffic to your site, most people aren’t going to buy right away. While they’re on your site, though, they give you their email address. Then you can send follow-up emails to bring them back to complete their order. That’s called the abandoned cart sequence. Many of you are doing this part right. The part you’re missing out on are the ones who do make a purchase. What you should do is have something else to sell them afterward and send emails to them, too.

Screen grab showing the missed value of marketing to customers

These are what I call money lines. They’re small things you can do that make a drastic difference. The best part is that you only have to set it up once, and it immediately starts increasing revenue and working for you. So, let’s go over, step-by-step, exactly how to automate ecommerce email marketing.

1. Set up ActiveCampaign 

To put this together, we’ll be using ActiveCampaign. There are plenty of other email marketing providers out there. But personally, I’ve been using ActiveCampaign for years, and I love it. I can’t recommend it enough. If you use our affiliate link to purchase ActiveCampaign, email [email protected]EmpireBuilders.com afterward. As a way of saying thank you for supporting the channel, we’ll give you 8-figure funnel templates, all the emails written out, and everything you need to plug and play with this yourself.

When you go into ActiveCampaign, you’ll want to start by creating lists. On the sidebar to the left, click “Lists” and add a new list for non-buyers. Then create another one for buyers. No matter which platform you’re using for your business, they all integrate well with ActiveCampaign. So, go to your ActiveCampaign integration and add anyone who hasn’t made a purchase to your non-buyers list and anyone who has made a purchase to your buyers list.

Then, I like to take it a step further by going to contacts and adding tags for buyers and non-buyers. After the initial setup, your integration will allow you to set it so that visitors automatically get tagged when they join and either make or don’t make a purchase. Keep it simple and organized to get the most out of it. Once you do this, it’s on autopilot.

2. Create Your Email Types

There are two kinds of emails you can send in ActiveCampaign: broadcasts and automations. 

The first type is broadcasts for promotions. This is under the “Campaigns” tab on the sidebar. If you click “Create your first campaign,” you can make a standard one called “Promo [Date],” and next, it will ask which list you want to send it to. Click on non-buyers. 

After that, you can choose one of the templates and just fill out the subject and body using the templates we’ll give you so that it’s all done for you already. That’s all you have to do to send emails out manually with ActiveCampaign.

The second type is automations. This is going to be very similar to campaigns. Go under “Automation,” choose the option to start from scratch, and create. Then you’ll see it on your dashboard with a red dot, meaning it’s inactive until you’re done setting it up. On the right side, you’ll see how many people are in the automation, how many emails or “campaigns” it has, and the “Goals” button.

3. Set up an Automation for Your Non-Buyers

Screen grab of how to create lists and actions in Active Campaign

Let’s get into the technical steps for automating your process. First, go into your newly created automation and start by naming it “Non-buyers” to make it easy. Then click “Add a start trigger,” make it “Subscribes to list,” and select the non-buyers list. 

Then, since you probably have abandoned cart emails, add a wait time of 3 days. After that, click “Add” again, navigate to “Sending options,” and add an email. Name it “Email #1.” 

Now you’re ready to actually create the email content. I usually start from scratch instead of using the templates found in ActiveCampaign. You can then use the email templates we’ll send when you use our link to sign up. 

Choose another waiting period of one day, and then add another email. This will build a continuous chain of emails. You can’t have too many emails here. You don’t have to send one every day, but if you have three or four months of emails two or three days apart, you’ll vastly increase your likelihood of converting the leads. Even if you’re just starting, have at least five emails over a week or two. Focusing on converting your non-buyers will really make your email list work for you and grow your business into a full-time operation.

3. Set up an Automation for Your Buyers

Now that you know how to automate ecommerce email marketing for your non-buyers list, go through the same process for your buyers list. The first “yes” is the hardest to get. So once you have that, it’s much easier to sell to your buyers. 

This time, as you’re creating your list, name it “buyers list,” and wait at least five days (or more if you want them to receive the product before getting any follow-up emails). Then start adding those free emails we gave you. Again, there’s no limit to the number of emails you can add.

Learn More About How to Automate Ecommerce Email Marketing and Grow Your Dropshipping Business

Dropshipper working hard to create his templates and automations

If you want to learn more, sign up for my masterclass where I’ll teach you how I made a full-time income online with a 5-page funnel — without touching a product, building a site, or investing in ads. I’ll even give you the $100k funnel template free, just for showing up! Get ready to build your empire. Tagged : / / / /

How to Get Your First 1,000 YouTube Subscribers With No Experience Making Videos

Welcome back, Empire Builders! If you’re just starting out on YouTube or considering starting your own channel, you’re in luck. Today I’ll be going over how I come up with my video topics and how you can get your first 1,000 YouTube subscribers. Let’s jump right in.

Finding Your Niche

I’m sure some of you have decided to start a YouTube channel because you have a topic in mind that you love to talk about, and you want to share that passion with others. If you’re about to start an ecommerce business and want to use a YouTube channel to help drive traffic to your sales funnel, that’s a great way to both spread knowledge about a topic you like and build your audience. It’s a strategy I definitely recommend, and I’ll take you through the process I use to choose a niche and ensure it has potential.

Personally, I always start with hobby niches. Just Google a list of hobbies and go through to find one that interests you. Once you have one in mind, go to Google Trends and type in the name of the hobby. This is just to see if enough people are searching for the topic to sustain a business. 

Make sure the results show that the topic has had steady traffic in the last few years. Then you can feel pretty sure that it’s not going anywhere. You don’t want to pick a fad topic that isn’t time tested. Why? Because you want to bring people to your channel, and then to your website, consistently for years to come.

How to Find Video Topic Ideas

Video Topic Ideas on YouTube

First, go to YouTube and search for your topic. See what kind of content people are consuming. When you see the top-ranking videos, don’t try to compete with people who have millions of subscribers and views (especially when you first start out). Be specific to your niche. 

For example, if you picked pottery as your core focus, type “how to make pottery” into YouTube. That topic is still too broad, so add a space after it and see the suggestions it brings up.

You’ll see things like “how to make pottery at home without electricity” and “how to make pottery glaze from scratch.” You could even go a step further by picking one of those subtopics and adding a space again to check the suggestions; keep narrowing in on a very specific topic. Those suggestions tell you what people are searching for. If the results don’t have any videos with that exact title, yours would come up first. With enough unique and valuable videos, you’ll be well on your way to getting your first 1,000 YouTube subscribers.  

Video Topic Ideas on AnswerThePublic.com

Screen grab of researching topics on AnswerThePublic.com

Next, go to AnswerThePublic.com, which is a resource for finding what people are searching for. Once again, type in your topic. You’ll get two or three free searches a day, or you can upgrade to the premium version. When you type in your topic, the results will come up on a display wheel. 

I prefer “how-to” video topics as those will be relevant for years, long after you get your first 1,000 YouTube subscribers. You could potentially get views every day and drive business to your website. The point is to make the videos an asset to your business, so make evergreen content and always include a call to action. Many people quit before they give it enough time to be successful. If you make consistent content and release two or three videos a week — and really stick with it until it’s successful — you will see both your channel and your business grow.

How to Optimize Content to Get Your First 1,000 YouTube Subscribers (And More)

Screengrab of adding keywords to YouTube videos

At Ecommerce Empire Builders, we use a paid tool called VidIQ. I highly recommend it. This tool will tell you what keywords are best suited for your content. When you create a video, VidIQ will suggest keywords as tags for your video. Always make sure that the title of your video appears somewhere in the description, as well. Look at our videos for examples, and feel free to use them as a template to help your creative process.

Use as many of the keywords as possible in your description and headline to help people find your content when they search for the topic. Basically, give YouTube what it wants. Help it show your content to the right people by working within the system they use. Again, I can’t recommend VidIQ highly enough. If you don’t use that, use some kind of tool to help you with this. It goes a long way.

How to Get Your First 1,000 YouTube Subscribers

Someone following a cooking how-to video to make dinner

Now I’m going to go over how to get your first 1,000 YouTube subscribers, and I’ll be sharing some little tricks and hacks that I used myself when I was first starting out on YouTube. All you really have to do to get more subscribers is provide value. However, there are some things that will help speed up the process. One thing I did was leverage Facebook groups. Just type in your niche, and search under the ‘Groups’ category to find groups of users who are already interested in your niche topic.

If you are careful and go about it the right way, you can advertise in these groups. Everyone has heard that you can’t advertise in these groups, but you can if you approach it correctly. Don’t join these groups and start spamming your links or being overt about your products and services, especially as a new member. That will get you flagged. Go into the groups and be helpful. Add real value. Join the biggest, most active groups, and comment on people’s posts — answer questions, help them, and be genuine.

Do this consistently for at least a week so you won’t be flagged as a new member anymore. They will start seeing you as part of their community, and you’ll earn their respect along with some goodwill. Watch the activity and wait until you see a common question that keeps coming up time and time again. If it’s something you have a video on, answer the question and link your video with a nice response explaining that you just shot a video on the topic. You can even give them the timestamp for the information they’re looking for. Remember, the point is always to add real value.

Start Building Your Ecommerce Empire

If you’re interested in learning more, sign up for my masterclass, where I’ll teach you how I made a full-time income online with a 5-page funnel. You can build up your own business without touching a product, building a site, or investing in ads. I’ll even give you the $100k funnel template FREE just for showing up! Get ready to build your empire. Tagged : / / / /

The 17 Dropshipping Secrets You Need to Know

Empire builders, you already know that building a successful ecommerce business takes serious work and continued effort. While hard work is a necessity, I have found some helpful dropshipping hacks throughout my years in the industry. If you want to find success faster, you need to start implementing the seventeen dropshipping secrets that I’m about to lay out in your dropshipping business today.

These secrets will help you achieve more, convert at higher rates, and earn more sales nearly the minute you start implementing them. Read on to learn more about these seventeen dropshipping secrets and how you can start using them for your benefit today. 

The Ultimate List of Dropshipping Secrets 

Over the last few months, my team and I have been doing a ton of research. We’ve been split-testing funnels, trying to find what works and what doesn’t. We’ve been through the learning curves already and can help you cut yours in half by providing you with our findings. If you don’t start utilizing the seventeen key dropshipping secrets we discovered through our research and testing phases, you are simply leaving money on the table. The following are the top seventeen dropshipping secrets that have proven useful in all of our ecommerce endeavors at Ecommerce Empire Builders. 

1. Use Better Background Images 

To bring legitimacy to your business and funnel, you need to be using high-quality background images. A few years ago, I would have told you that your funnel’s background doesn’t matter. However, the industry is changing, and you have to adapt your strategies to thrive. Through extensive testing, we have found that high-quality images increase conversions, especially with cold traffic. Implementing high-quality images in your funnels is a simple way to build an emotional connection with your potential customers. You can even use stock photos — just make sure they are copyright-free.

2. Don’t Sell Boring or Mundane Products 

If you want to be successful in the dropshipping industry, then you can’t sell boring or mundane products. Your product has to stand out. 

You also have to create a reason for a customer to buy from you instead of somebody else.

Remember, you can sell spatulas, but your spatulas have to have an element that separates them from the competition. Whether that’s a cool handle or a cool two-in-one kitchen gadget, you need something that separates your product and makes the customer feel like they just have to have it. 

3. Implement an Order Bump 

screengrab of a tip for position effective order bumps

Order bumps are a must in the world of funnels. Every one of your funnels should have a pre-purchase upsell available to the customer. Have the offer listed right above the checkout or ‘complete order’ button. 

An order bump is simply an easy toss-in item that increases the order value. Think of persuasive offers like expedited shipping or information products when creating your order bumps. 

4. Offer Deals and Discounts 

Every high-performing funnel has a deal or discount available to the customer. You need to grab the customer’s attention and give them a reason to buy from you. Think about creating offers like “Free Plus Shipping” deals or 50% off discounts. 

5. Invest in Testing 

If you want to gain traction in the ecommerce industry, then you have to be willing to put a little skin in the game. You need to invest in testing. This means you need to allocate around $250 (or more) to ads on whatever new offer you come up with. 

You will use this budget to create split tests and run multiple ads on the same offer for at least a five-day period. This will allow you to test out different audiences and discover where the sweet spot is with the new offer.

6. Have Upsells in Your Funnel 

Having upsells in your funnel is a must, no matter what type of software you’re using. Don’t overcomplicate the upsell strategy. If you’re selling fishing lures in your front-end offer, don’t try to sell the customer a fishing rod as the upsell. Offer more fishing lures as the upsell because you already know this is an item that the customer is interested in purchasing. 

7. Automate Your Orders 

I always see too many people wasting time on fulfilling orders. A simple way to give yourself more time to create better offers and higher converting funnels is to automate your order fulfillment. Always look to outsource parts of your business to give yourself more time to work on the things that really matter. Investing in Dropton or some other way of automating your orders would be a wise investment. 

8. Integrate Paypal into Your Funnel 

You need to have PayPal or some easy and reputable payment system integrated into your funnel. Having the PayPal logo on your funnel automatically increases your credibility to the customer. Funnelish is a great resource when it comes to integrating PayPal into your funnel. 

9. Utilize Funnel Cloning Software 

Funnel cloning software is another must-have for every ecommerce business. Super Cloner, a software tool that allows for funnel cloning, helps you find proven funnel templates that work. This is an easy and efficient way to build your own funnel — just start borrowing elements from funnels that have already proven to be successful. You can find a template you like and then put in your own copy, images, and offers. 

10. Use the Facebook Ad Library to Your Advantage 

screengrab of a tip for how to use Facebook Ad Library

Before you run ads to any of your funnels, make sure to use the Facebook Ad Library to your advantage. Go to the ad library and see what kinds of ads your competition is already running. This will give you a good indication of the types of ads that are already working with your ideal customer. You can also take inspiration from these ads and create your own. 

Remember, don’t plagiarize these ads. I recommend reading the book Steal Like an Artist to understand how to properly take inspiration and create your own winning ads. 

11. Show Multiple Products in Your Ads 

Another great strategy to implement in your ads is showing multiple products in one ad. By this, I mean showing the same product being used by multiple people in the same ad. Creating ads that show friends or family all using the same product creates a reason for your customer to buy multiple units of the same product once they enter your funnel. 

12. Show Multiple Products in Your Landing Pages 

It will also be to your benefit to show multiple units of the same product on your landing pages. Keep your landing pages congruent with your ads, and give the customer a reason to purchase multiple units. 

13. Use the Word “Free”

The word “free” is very powerful in marketing. This word needs to be in your funnel. It doesn’t matter whether you create “Free Plus Shipping” offers or free information products — you just need to have something in your funnel that is FREE to the customer. This will automatically result in higher conversions within your funnels. Check out the book Words That Sell by Richard Bayan to understand all the proven marketing words that lead to higher conversions time and time again. 

14. Put Testimonials on Your Order From 

Placing customer testimonials on your order forms is a simple way to add legitimacy and quality assurance to your business and products. Highlight other people finding success with your products, and use that as a selling point for other potential customers. 

15. Provide Deep Discount Offers 

Remember that if you have a high ticket item, you need to offer free shipping or deep discount offers with that product. You need to give customers an incentive to go ahead and purchase that higher ticket item today. 

16. Enable HTTPS/SSL on Your Funnel Pages 

Dropshipper ensuring that their sales funnel is secure

The best way to make your funnel and ecommerce business be seen as more legitimate is to enable HTTPS/SSL on your funnel pages. If a customer gets a notice that your website is not secure, then there is no way they are going to buy from you. This is a simple switch that will yield big results for your business. 

17. Use a Simplified Design Within Your Funnels 

The last of our dropshipping secrets that you need to utilize is to have a simplified design within your funnel. Never overwhelm the customer. Tell the customer what they want by providing a simple offer with a simple design. Simplicity will bring high conversions to your ecommerce business. 

Consult With the Pros 

Implement any one of these seventeen dropshipping secrets in your ecommerce business today to yield some serious results. If you feel like you need more guidance on implementing these secrets into your business or if you’re looking for more help on setting up your own profitable ecommerce business, then feel free to reach out to us today.

At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping and ecommerce industries. Remember, your empire starts now! Tagged : / / / /

Q4 Dropshipping Blueprint: Handling Peak Shopping Season the Right Way

Welcome back, Empire Builders! Today, we’ll be talking about the current fourth quarter (Q4) peak holiday shopping season. It’s the most important time of year because it can represent 60%-70% of annual sales. In a recent Q&A-style Dropshipping Council meeting on the subject, some heavy hitters in the ecommerce space shared a lot of extremely valuable advice, so I’ve decided to share it with you. I’m really excited, so let’s jump right into the most useful advice we had for you on the topic of managing your Q4 dropshipping the right way!

How Do You Do Q4-Specific Product Research? What Niches Do You Focus On?  

What makes a good gift – toys, jewelry, etc. – is going to be, more or less, the same every year. The specific products change, but the kinds of products mostly stay the same. Kid-related products always perform well. Adult-driven hobby niches like fishing or painting are great. People often gift supplies for a loved one’s hobby for the holidays. According to my data, the pandemic is causing a rise in people doing solitary hobbies.  

How Much Time Do You Spend Testing Old Winners vs. New Trends in Q4 Dropshipping?

Happy young woman relaxing at home and online buying Christmas presents on laptop.

We work with both. We often prefer unsaturated products to raise the odds of ending up with the biggest market share. Common items always do well, too, but more competition can mean less profit. Also, instead of focusing on new customers, optimize the leads you already have with email marketing. If you don’t use your list, it’s like throwing away free money.

What Strategies Do You Use to Survive Increasing Q4 CPMs?

Use all your lists and user data to drive sales. It can generate more money than cold traffic campaigns. Theme your ads to the holiday or sale event, like Black Friday, to generate excitement. With so many people selling the same products, it’s how you market them that counts.

Constantly trying to lower ad cost causes inconsistency. Instead, increase what you can afford by ensuring AOV is 2.5x product value. Subscriptions are great, too, because they allow for automatic recurring purchases without additional ad spend. Focus on lifetime value, as well. A customer that costs $60 to get might be worth $500 over six months.

Do You Focus More on Pre-Purchase or Post-Purchase Upsell to Increase Average Order Volume (AOV)?

The first yes is the hardest to get; it’s all uphill from there. So post-purchase upsells are generally easier. Right after a purchase is when the customer trusts you the most, so it’s the perfect time to upsell. With tech products, suggesting they upgrade to the latest version at checkout works well.

What’s Your Go-To Q4 Dropshipping Ad Scaling Strategy?

screen grab of video conference while discussing ad scaling strategies for Q4 dropshipping

There’s nothing better than manual bidding to scale quickly. Extreme variation works well on Facebook, so we use four pieces of creative per ad, minimum. Once a product tests well, multiplying the types of creative gives Facebook plenty of options for the ad. Once you have 500-1,000 purchases, targeting everyone 25+ in the US or in the top 5 countries age 21-65, for example, can be very profitable.

How Much Do You Focus on Advertising Outside Facebook?

Use the platforms used by your target customers. Keep your audience in mind and meet them where they are. While Facebook, Google, and YouTube work for pretty much any audience and niche, Facebook is best for scalability.

Do You Run Active Lead Generation Email Campaigns?

There’s more than one way to do it. Email marketing campaigns that focus on generating excitement and offering deals are great for Q4 dropshipping. You can also get subscribers to recruit three people each for a chance to win store credit or run a paid ad campaign to get people to opt into Black Friday sale emails. Remember, email marketing is very successful, but you need a solid offer. You need to be unique and enticing. Employing urgency and scarcity are very important and really work.  

How Much Do You Focus on Messenger, Text, and Web Push Marketing?

SMS can be successful for upsells and increasing customer lifetime value. Push, SMS, and Messenger help with abandonment recovery. Also, Messenger works best for cold traffic.

What Back-End Logistics Issues Do You Pay Attention To?

man receiving a package he ordered online on time for the holidays

Have your products in mind as early as possible, double-check with your suppliers, update agents on what you’ll be doing to get everyone on the same page, and talk to a fulfillment center. Even if you don’t use one yet, have one lined up in case you need them. Get everything organized well in advance. Some of us plan our whole year around Black Friday and Cyber Monday due to exceptionally high sales volumes. Logistics and customer service are the hardest part, so it’s important to think far ahead and have extra inventory ready.

You don’t want to ruin someone’s Christmas, so have a cutoff date when you stop selling to make sure you can deliver it before the holiday. If you don’t do this, expect returns and bad reviews. Build a team now, even if you think you won’t need one. Start making sure your processes are optimized, such as by having good email response templates ready. Q4 is always a high-volume time. But due to COVID-19, this one is going to be even more intense.      

How Should You Start Planning Q4 Dropshipping?

Find a specific problem to solve rather than a product to sell. Also, stand out by offering extras like PDF guides. Ask yourself, why should they buy from me over Amazon? If you research your niche well, know the terms, and have a deeper understanding of the niche or the customers’ needs than the competition, you’ll be trusted more.

What Are You Doing Differently or Improving This Year?

We definitely need to do better with logistics. We recommend that you don’t overreach. Set a goal and once you hit it, stop. Deliver what you promise on time to avoid unsatisfied customers.

To get the rest of the insights we discussed, watch the full discussion on YouTube. To learn even more, sign up for my masterclass where I’ll teach you how I made a full-time income online with a 5-page funnel — without touching a product, building a site, or investing in ads. I’ll even throw in the $100k funnel template FREE just for showing up! Get ready to build your empire. Tagged : / / / /

How to Create and Sell Information Products

Information products are incredibly versatile and profitable products that you can sell as standalone items or bundle with your other products. Are you wondering where to get started? Let’s dive into what information products are and how you can create and sell them for maximum profit.

What Are Information Products, And How Can You Sell Them?

An information product is a piece of content that you create. They can be anything, such as a video course, a PDF, an ebook, or even a cheat sheet or template. It’s typically used in one of two ways:

1. You Can Sell the Information Products Directly

The first way to use information products is to sell them. They are considered high-margin because they are not physical products. You only spend time and resources when you first create the content, and then you can sell them over and over again for a very healthy margin.

2. Bundle Information Products for Free With Your Physical Products

The second way information products can be used is to bundle them for free with your physical products. If you’re doing dropshipping with fishing lures, for example, you can bundle in free information products. Information products don’t just enhance the value of your product and establish your expertise. They also create a differentiating factor your competitors don’t have.

The key takeaway is that Information products are very versatile, and there are A LOT of options for creating them. But what does your audience actually want? That’s where the first step comes in: research.

Research What Is Already Selling

screenshot of looking at information products

Check Out Learning Sites Like Udemy

Before you create an information product, you need to research what is already selling. Start by going to a learning site like Udemy and type in a search term for your topic of interest — for example, fly fishing. Then explore the top courses to see what customers are looking for. Your goal is to examine these entries and derive what the common questions and pain points are. That will help you decide how to focus your content.

Look at Shopping Sites Like Amazon

Don’t just stop at Udemy. Amazon is another great source for finding more information. On Amazon, select the ‘Books’ department and then search for ‘fly fishing.’ As you browse the top results, you have another window into what people are interested in reading and learning about. You can use the sources from several of these results as a basis for creating your own content.

Insider Tip: Check Out ‘For Dummies’ Books

The ‘For Dummies’ book results are great because they lay out exactly what people want to know, all nicely organized in the table of contents. These books are valuable because so much market research has gone into them. And you don’t have to buy the book. Just click into it, scroll through the first few pages, and browse the table of contents and pertinent topics.

Other Research Tools: YouTube, Lynda.com and Answer the Public

Search YouTube for tutorials and how-to videos, like ‘How to fly fish for bass.’ Just like with Amazon and Udemy, the search term itself will give you a peek into the keywords that people are using. Lynda.com is LinkedIn’s knowledge-sharing site where you can search for popular course topics. Another valuable resource is Answer the Public, which shows common questions and phrases that people are asking.

Plan Your Content

As you do these searches, you’ll see course and book results, videos, content, and, most importantly, sources. Compile, read, and watch several of the top results. Then create bullet points for the product you want to create.

Do a Quick Deep-Dive on One Topic

Don’t try to cover a dozen topics at once. Instead, pick one topic and go into detail so that you can quickly develop content and get it in front of your customers. For example, you might focus on ‘Best Fly Fishing Rods for Beginners’ and then dive deep on things like what kind of rod to buy, what case to choose, and what line to buy.

Keep Your Content Short

If you’re going to create PDFs, cheat sheets, or ebooks, remember that shorter is better. Avoid creating a 100-page ebook that no one will read. Aim for 10-15 pages instead. This way, you’ll create a product that is not only a quick win but something customers actually want to read. At the other end of the spectrum, you can create a full course. Customers will pay more for these, but they need to contain a lot more content. We recommend that first-time sellers stick with short, easy PDFs or cheat sheets. You can sell them in your funnels and your Shopify stores or even give away for free. You can always develop and sell longer video courses or content further down the road.

Select Your Niche

You might wonder why people would buy your content as opposed to all the other books and courses. The answer lies in niche selection. It’s crucial to go into a niche, whether you’re selling only information products or information products combined with physical products. You want to choose a niche that always has a stream of new people exploring it. That’s why we love hobby niches. Even as some people leave, a new audience is coming in and consuming information.

…And Become an Expert

We always recommend that you know what you are talking about. Don’t create information products about a topic if you’re not willing to create lots of videos about it or talk about it for hours and hours. Here at Empire Builders, we sell ecommerce information products, and as you know, we have 800 videos on it. Our team lives and breathes these topics every day. You don’t need to be as diehard as us, but it’s extremely important that you love what you do. Otherwise, you’re just creating another job for yourself.

Be Original — Don’t Plagiarize

We can’t stress this enough: you should not be stealing the exact content, titles, pictures, or anything that would be plagiarism or infringement of copyright. Not only is that wrong, but you will also get caught and get in trouble. Instead, take the sources from these multiple, top-selling books, courses, and videos, and use them for your research and your work. Steal Like an Artist is an amazing book that describes this. Take the information from these sources and use your understanding, your words, and your style to create your own unique product.

Creating Information Products

screenshot of looking through PLR sites

Now that you’re ready to create your information products, you have a few options.

1. Do It Yourself

It’s not that hard to make a video, a short lesson, or even a full-fledged course, especially if you like the topic. You can even make a Google Drive document and save it as a PDF.

2. Use PLR Websites

PLR (private label rights) sites let you license rights to information products. You purchase the product once, and then you have license rights to resell it. You don’t have to do anything besides brand the content with your logo, and then you can start using it.

One of our favorite PLR sites is plr.me, which has fairly mainstream content. While they may have niche content in big categories like fitness, they won’t have much in fly fishing. Our other favorite is ThePLRStore, which is another large, reputable repository of content that you can buy rights to. Note that these PLRs will generally be just plain text files. It is your job to hire a graphic designer to make them look attractive. Alternatively, you can do it yourself by putting the information into a Google Docs or Google Sheets document.

Getting Your Information Product Ready to Sell

Your next step is to package your information product and make it look attractive to customers. This step can actually make or break your information product’s success. People want that exciting feeling of purchasing and opening a nice-looking product with cover art and other features.

One option is to hire someone using a site like FreeUp, where you can find and hire freelancers to do this work for you. (Go to https://freeup.net/partners/empirebuilder/to get a free $50 coupon as you get started). You give them the PLRs and your sources, tell them your inspiration, and then let them do the work. Yes, it will be a little more expensive upfront because you’re outsourcing. But every subsequent sale after you get past the initial cost of $50-$100 will be all margin. Or, if you bundle it for free with your other products, it might drastically increase your store conversions. 

Another place you should check out is us! Our team at Ecommerce Empire Builder can actually build information products for you. Our services page has everything you need to know about our process as we build professional, high-quality information products to fit your vision.

Marketing and Next Steps to Success

entrepreneur planning her information products on her laptop

When you’ve researched and created your information product, your next step will be marketing that product. We recommend that you reserve your seat now for our upcoming Ecommerce Empire Builders Master Class, where we’ll take a deep dive not only into marketing but into all aspects of creating a profitable ecommerce business. Our exclusive free webinar will give you the tools you need to start your own ecommerce empire!  Tagged : / / / /