When building your online store, the biggest question will be about the right products to sell. Dropshipping product research can be the difference between making a six- or seven-figure profit and a big fat zero. After all, it’s essential to fill your online store’s inventory with top-quality merchandise that you can sell affordably to your customers. By choosing winning items to sell, the amount of profit you can generate is limitless. So, buckle up and learn how successful dropshippers find Shopify products for their businesses.
1: Peek Into Amazon Best Sellers
You can browse Amazon Best Sellers to generate a list of best-selling and winning products that refreshes every hour. Although Amazon features many branded products, such as Nike, Apple, Lego, and so on, you can still find numerous non-branded products to sell on Shopify.
To identify a winning product, try to find the most popular generic products and then figure out if they are available on Oberlo. If that is the case, take that product and start selling it on your own. Simply put, if the product is a best seller on Amazon, it can be the same thing on your dropshipping website. The strategy is to take a generic product, create an enticing brand behind it, and begin selling.
2: Utilize Wish to Find Shopify Products
Wish is another eCommerce platform that features its best-winning products with sellers. The platform has very active reviews plus a rating section that helps you research popular products. Besides, plenty of their winning products are purely generic, making it easier to feature similar effects on your online store.
Another exciting thing about Wish is that most products are designed to be bought impulsively. Such kinds of products are perfect to market on social media platforms such as Facebook and Instagram. When browsing through Wish, ensure you choose colorful, fun, and unusual products as they often become winning products.
3: Spy on Your Competition
Snooping on eCommerce stores similar to yours can give you a great idea about the best product to sell. Find successful online stores and analyze what they are selling. Even if you don’t find the same item they’re offering, you can get good ideas from their success. For example, if you’re starting an eCommerce store in fashion, you can get current trends by visiting a famous fast-fashion store such as H&M.
The strategy is to identify successful online shops in your niche and get the best of what they’re offering. By going through your competition’s website, you will find patterns and connections you can utilize for your own success.
4: Check eBay Watch Count
The eBay watch count lets you see the most popular products on eBay. You can search based on keywords connected to your niche or store. But to get more specific results, go with a more detailed description.
Obviously, the winning items for your online store are those with the highest number of views. However, if your search is more specific, views will be fewer, and that’s completely normal since many shoppers don’t go into specifics when searching for an item.
5: Try Oberlo to Find Shopify Products
Oberlo is the gateway to thousands of products that you can find on AliExpress. Besides having access to one of the largest eCommerce stores in the globe, you can view the most popular products over the last month or half a year. That allows you to check if the item is a continuous success or just a current trend.
Oberlo also allows you to see a lot of helpful metrics on each product, including how customers rate products, by browsing through their comments. Other statistics include imports, giving you information about the number of stores selling that exact product and those that launched in the last month.
Types of Products to Pick for Your Dropshipping Store
Let’s face it; there’s no way you’ll find a product or niche that appeals to everyone. Therefore, picking the right demographic of shoppers is key to having a successful dropshipping store. Some items that can make your eCommerce store a success include:
Products Related to Hobbies
People who are really into a hobby will buy anything to fulfill their interests. Examples are pet products, tools, stickers, equipment, merchandise, sporting gear, and more.
Products Targeting Business Customers
Business customers are a great group to target since they usually buy in bulk and become recurring customers. If you can build a good reputation with business clients, they’ll bring in cash for the long haul.
Products That Solve a Problem
People continually seek ways to make their lives smoother, and most successful business ideas are often based on that notion. For example, washing machines and robotic vacuum cleaners make life easier, and people will feel relieved by investing in them. Of course, you need to do your research well to identify products that solve modern-day problems.
You don’t want to offer products that shoppers can purchase at any store close to them, such as batteries. If you want to capture paying customers, you need to find Shopify products that are not easily available in their area. In such cases, they’ll be willing to pay well for the item and wait for the shipping patiently. For example, getting medieval knight armor might be impossible in many Halloween shops. So, consumers will have no option but to order it online.
Get Help From Ecommerce Empire Builders as You Find Shopify Products
Overall, marketing is the biggest driver of sales for dropshippers. Since your online store is probably not well-known already, your business can’t just rely on organic reach or reputation. You need to employ a well-executed advertising campaign and offer a product that is easy to market. Ecommerce Empire Builders can help you through dropshipping product research to identify winning products for your online store. Click here to reserve a seat at the Ecommerce Empire Builders masterclass and push your online business from struggling to thriving. You can also subscribe to my YouTube channel for marketing strategies and tips.