Dropshipping Product Research Course: How to Find Shopify Products in 2021

When building your online store, the biggest question will be about the right products to sell. Dropshipping product research can be the difference between making a six- or seven-figure profit and a big fat zero. After all, it’s essential to fill your online store’s inventory with top-quality merchandise that you can sell affordably to your customers. By choosing winning items to sell, the amount of profit you can generate is limitless. So, buckle up and learn how successful dropshippers find Shopify products for their businesses. 

1: Peek Into Amazon Best Sellers

Arturo showing how to use Amazon search results to find Shopify products

You can browse Amazon Best Sellers to generate a list of best-selling and winning products that refreshes every hour. Although Amazon features many branded products, such as Nike, Apple, Lego, and so on, you can still find numerous non-branded products to sell on Shopify. 

To identify a winning product, try to find the most popular generic products and then figure out if they are available on Oberlo. If that is the case, take that product and start selling it on your own. Simply put, if the product is a best seller on Amazon, it can be the same thing on your dropshipping website. The strategy is to take a generic product, create an enticing brand behind it, and begin selling. 

2: Utilize Wish to Find Shopify Products

Wish is another eCommerce platform that features its best-winning products with sellers. The platform has very active reviews plus a rating section that helps you research popular products. Besides, plenty of their winning products are purely generic, making it easier to feature similar effects on your online store.

Another exciting thing about Wish is that most products are designed to be bought impulsively. Such kinds of products are perfect to market on social media platforms such as Facebook and Instagram. When browsing through Wish, ensure you choose colorful, fun, and unusual products as they often become winning products. 

3: Spy on Your Competition 

Snooping on eCommerce stores similar to yours can give you a great idea about the best product to sell. Find successful online stores and analyze what they are selling. Even if you don’t find the same item they’re offering, you can get good ideas from their success. For example, if you’re starting an eCommerce store in fashion, you can get current trends by visiting a famous fast-fashion store such as H&M.

The strategy is to identify successful online shops in your niche and get the best of what they’re offering. By going through your competition’s website, you will find patterns and connections you can utilize for your own success.

4: Check eBay Watch Count 

The eBay watch count lets you see the most popular products on eBay. You can search based on keywords connected to your niche or store. But to get more specific results, go with a more detailed description. 

Obviously, the winning items for your online store are those with the highest number of views. However, if your search is more specific, views will be fewer, and that’s completely normal since many shoppers don’t go into specifics when searching for an item. 

5: Try Oberlo to Find Shopify Products

Oberlo is the gateway to thousands of products that you can find on AliExpress. Besides having access to one of the largest eCommerce stores in the globe, you can view the most popular products over the last month or half a year. That allows you to check if the item is a continuous success or just a current trend.

Oberlo also allows you to see a lot of helpful metrics on each product, including how customers rate products, by browsing through their comments. Other statistics include imports, giving you information about the number of stores selling that exact product and those that launched in the last month. 

Types of Products to Pick for Your Dropshipping Store

Shopper browsing through engaging products and ads

Let’s face it; there’s no way you’ll find a product or niche that appeals to everyone. Therefore, picking the right demographic of shoppers is key to having a successful dropshipping store. Some items that can make your eCommerce store a success include:

Products Related to Hobbies

People who are really into a hobby will buy anything to fulfill their interests. Examples are pet products, tools, stickers, equipment, merchandise, sporting gear, and more. 

Products Targeting Business Customers

Business customers are a great group to target since they usually buy in bulk and become recurring customers. If you can build a good reputation with business clients, they’ll bring in cash for the long haul.

Products That Solve a Problem

People continually seek ways to make their lives smoother, and most successful business ideas are often based on that notion. For example, washing machines and robotic vacuum cleaners make life easier, and people will feel relieved by investing in them. Of course, you need to do your research well to identify products that solve modern-day problems.

Hard-to-Find Products

You don’t want to offer products that shoppers can purchase at any store close to them, such as batteries. If you want to capture paying customers, you need to find Shopify products that are not easily available in their area. In such cases, they’ll be willing to pay well for the item and wait for the shipping patiently. For example, getting medieval knight armor might be impossible in many Halloween shops. So, consumers will have no option but to order it online.

Get Help From Ecommerce Empire Builders as You Find Shopify Products

Arturo showing how to find products on AliExpress after researching product ideas

Overall, marketing is the biggest driver of sales for dropshippers. Since your online store is probably not well-known already, your business can’t just rely on organic reach or reputation. You need to employ a well-executed advertising campaign and offer a product that is easy to market. Ecommerce Empire Builders can help you through dropshipping product research to identify winning products for your online store. Click here to reserve a seat at the Ecommerce Empire Builders masterclass and push your online business from struggling to thriving. You can also subscribe to my YouTube channel for marketing strategies and tips. Tagged : / / / /

How to Use These Free Digital Product Ideas for Easy Upsells

Welcome back, Empire Builders! If you’ve seen almost any of my videos or other blog posts, then you know that I think selling digital products is one of the best ways to make money online. A question I get a lot is how to find digital products to sell. So, today we’ll be going over where to get inspiration to discover hundreds of digital product ideas almost instantly. Let’s jump right in.

If you want a real-time, step-by-step demo, then you can watch over my shoulder as I find products, react, and come up with ideas in this video.

https://www.youtube.com/watch?v=yOh2iYhn5uk

The Benefit of Digital Products

The reason selling digital information products online is such a great way to make money is that after the first sale, it’s 100% profit. Then you can sell it hundreds or thousands of times without having to invest time or money in each copy. I always tell my clients that the best way to build a successful business is to have multiple revenue streams. Selling digital products is one of the fastest, easiest, and most profitable ways to make money online.   

Where to Do Digital Product Research

Etsy is a great place to get endless ideas for the best digital products. There are hundreds upon hundreds of people selling digital products on Etsy right now and making a killing! So there’s no reason you can’t do the same.

How to Use Etsy for Digital Product Research

Peter Pru discussing how to find digital product ideas on Etsy

Go to Etsy and find your niche in their category list. Most niches fall into a subset of one of these categories. However, if you can’t find one that quite fits your niche, just type “digital + [your niche]” into the search bar. If you sell to a particular audience, like moms, you can also search for things like “digital mom gifts” or “digital gifts for mom,” or even “digital gifts for her.”

Many people see the results and think, “Who would buy that?” While it may not make sense to you, look at the number of sales listed. The first product I found for “digital mom gifts” is a customizable and printable drawing of a mom and a dog sitting on a dock. All you can see is their backs and the water, yet it has sold over 27,000 copies at almost $16 each.

Remember: that’s pure profit. If something like this has so many sales, think of how well a product tailored to your niche can do. Imagine if you make it easy for customers to add to their order at checkout and it complements what they’re already buying, like creating an eBook on how to use a product and making that your order bump. It can be wildly successful. It’s incredibly easy to make money online today.

Many people working full-time see this and understandably think that, while passive income would be great, they don’t have the time to make custom prints or deal with emails. However, you don’t have to. You can hire a virtual assistant to do all that or sell one standard product instead of custom and automate the emails. Anyone can make it work.

Tailor Custom Digital Products to Your Niche

Selling custom art on Etsy is much easier than most people think. I always hear, “I’m not an artist. I don’t know anything about graphic design or high-end editing software. How could I sell custom digital art?” The truth is you really don’t have to be. Custom digital art can be completely formulaic. Sites like Canva let you edit photos, easily add graphics, and create templates or use one of theirs.   

Golf

Let’s say you sell physical products in the golf niche. Offer a commemorative photo for people who got a hole-in-one. They’ll send their picture, and then you can just add something simple like the date and the words “Hole-in-One.”

Fishing

If you know people who love to fish, then you know they all have a story of when they caught a fish “this big!” and they all have a photo. Customize their photos with the date they caught it, the weight, measurements, and maybe even a quote if they want. It’s that simple.

Other Examples for Digital Product Ideas

Get in your customers’ heads. Imagine their goals and what they care about. Maybe they’d like a poem about their hobby. You can commission one from a writer on Fiverr. Then add some relevant graphics like golf balls, fish, or yarn, whatever makes sense in your niche, and sell it as printable wall art.  

Mining for Inspiration

Peter Pru showing how to brainstorm hundreds of digital product ideas

I have a very simple but effective trick for finding blog topics that works for this, too. Typing the word “digital: into the Etsy search bar brings up tons of suggestions like digital downloads and digital prints. Use this auto-suggest function to your advantage — type in “Digital A” then “Digital B,” and so on. You can find dozens of digital product ideas per letter.

For example, “Digital C” gets you digital coloring books. This is perfect for anyone in the arts and crafts or kids’ niche. “Digital D” brings up digital daily planners. You could create your own, get a template and add graphics, hire someone to make it, or just buy a premade PLR. We have plenty of step-by-step content explaining how to find PLRs and then make great digital products.

Think Outside the Box for More Digital Product Ideas

Business owner brainstorming digital product ideas for his online business

I’m not going to tell you to follow the exact steps I used to build my business. I don’t tell you what niche to pick or what to sell. Yes, you can have us build a business for you to get you started. But eventually, you’ll be the one running that business. That’s why I teach this way.

I designed Ecommerce Business Builders around teaching you the skills you need to have a successful business because once it’s up and running, you’ll have to make decisions and come up with ideas. So, we give you the tools to do that. It’s like the old saying goes, “If you give a man a fish, he eats for a day. But if you teach a man to fish, he eats for a lifetime.”

For example, to make a product like digital planners work for the fishing niche, look at the concept of planners through the lens of fishing. Fishing enthusiasts might want to keep a log of their fishing trips. So you can provide space for things like:

  • Date and time
  • Location
  • The weather
  • Bait and lure used
  • How well they worked
  • Number of fish caught
  • Notes

You could even sell a fishing calendar with relevant dates like the beginning and end of fishing season instead of holidays. Alternatively, have a tips section listing the best time of year, locations, bait, and conditions to catch specific kinds of fish. The possibilities for digital product ideas are endless.

Build Your Empire

Ready to build your empire and make a full-time income online? Then watch my free webinar to learn exactly how I built 6- and 7-figure businesses without ever even touching a product! Plus, because I value your time, I’ll give you my $100k funnel template completely free just for showing up. You can also subscribe to my YouTube channel for even more digital product ideas. Remember, your empire starts now! Tagged : / / / /

How We Launch Dropshipping Businesses Daily to Make Sales on Day One

Every day, we help businesses of all types excel with dropshipping from the start of their journey. We recently helped yet another one of our clients launch their dropshipping business and make sales on day one. Here we’ll review what exactly we did for this client and reveal how you can implement some of these strategies when developing your own business.

While a lot of businesses get into dropshipping with unrealistic expectations, we’ll go over what kind of results this Business in a Box client managed to see and what you can expect. Specifically, we’ll be looking at stats gathered over the course of the first two days after launch, which can give you a good idea of the kinds of numbers you can achieve with a strong strategy in place.

Using a Deep Discount Offer to Make Sales on Day One

When looking at our client’s back-end stats, we managed to help make them $265.61 in gross sales over the first two days, with an average cart value of $66.40. We achieved these goals after spending around $20-30 per day on advertising. 

The kind of offer behind these stats was something called a deep discount offer, which is notably different from a “free plus shipping” offer. You may be familiar with “free plus shipping” offers, in which lower shipping costs can cover both the product costs and shipping. These offers are often helpful because they attract new customers while enabling businesses to break even. Deep discounts, on the other hand, entail attempts to increase profits on the front end.

However, whether you use “free plus shipping” or deep discount offers, it’s important to keep in mind that advertising is primarily intended to help build assets for your business. For example, your ads could bring in email addresses and other details that you can then use to follow up with customers. 

Implementing Opt-Ins and Upsells in a Complete Funnel

Screen of a Business in a Box client's revenue

As mentioned, this client’s average cart value (ACV) is $66.40. This is an impressive ACV that could drive huge success if it continues in this trend. Normally, the ACV will show how much a dropshipper can spend to acquire a customer. With the help of a successful sales funnel, however, you can usually earn that money back to help cover product costs. 

A Two-Step Opt-In Form to Get Customers Started

This particular client’s funnel consisted of an order form page to start with, followed by a couple of upsells. Using this funnel, our client achieved an opt-in rate of 26.52%, with 48 of 181 unique visitors opting in. For a two-step order form, this opt-in rate was perfectly acceptable. On these forms, we asked for the customer’s name, email, phone number, and address. In the process, a two-step order form like this can collect a lot of information that could assist you later.

In most cases, a two-step order form like this may yield a 25-30% conversion rate, while a regular opt-in form is more likely to see an opt-in rate of over 30%. Although it may seem like a regular opt-in form is better based on these numbers, the fact is that you’ll get better leads with a two-step form. This is because the people who opt-in through a two-step form are more invested in the product behind it.

After people went through the opt-in, our client managed to attract only four sales to give us a conversion rate of 2.21%. This is not a great conversion rate by any standard, but this is typical when just starting out. Remember, when first launching Facebook or other ad campaigns, these platforms won’t have your buyers figured out yet. As they collect more data and interpret it, your ads’ targeting will be able to improve over time to connect with people who are more interested in your offerings. 

In the end, through our opt-in form, we made a total of $170.82 in sales. Compare this to the total gross amount of $265.61, and you’ll see where upsells came into play to make sales on day one.

Upsells That Help Maximize Sales

Another mistake that many dropshippers make is relying on their opt-in page alone and neglecting to use upsells. They tend to focus on the first-time sale and don’t think about the sales that follow. 

For this client, the first upsell we implemented made a total of $26.91 with a conversion rate of 37.50% among three customers. The second upsell landed an extra $33.94, giving us a conversion rate of 28.57% with two customers. Finally, the third upsell earned another $33.94, with two customers accounting for a flat conversion rate of 40%. The last few upsells didn’t give us any results in those first two days, but the three that worked managed to bring that total value from $170.82 to $265.61. 

These numbers clearly show the value of using upsells to help generate more sales beyond that initial opt-in. Once someone enters your sales funnel through that first page, they’re far more inclined to make additional purchases on the way to the final checkout.

How to Locate the Best Upsells for Your Dropshipping Store

Screen grab of Peter Pru discussing the value of upsells

With the invaluable asset of upsells in mind, you may be wondering how you can find the ideal upsells for your store so you can make sales on day one. You can easily do so by taking the following steps:

1. Look on Amazon

To start with, you can search on Amazon under your main product’s “frequently bought together” items. This data is immediately available for you to use to guide your upsells.

2. Sell More of the Same

You can also try selling the same item the customer just chose to buy through the opt-in form. In some cases, it may be worth it to sell more of the same item at a discount if the product is something the customer would want to buy in larger quantities. 

3. Monthly Offers

In addition to the same or similar items, you can sell monthly subscriptions of digital or physical products that customers would like to receive regularly. This can help bring recurring revenue every month that you might otherwise miss. Subscriptions could include everything from eBooks and courses to various accessories for their main product and miscellaneous items in the same niche.

Build a Solid Sales Funnel to Get the Best Results and Make Sales on Day One

Online business owner strategizing about how to  make sales on day one

Realistically, you’re not likely to earn thousands of dollars within the first few days of launching your dropshipping business. That doesn’t mean you won’t earn these kinds of figures over time, but there are steps you need to take to get there. Based on this client’s example, you can see the importance of using a compelling offer, along with a structured sales funnel that consists of an opt-in and upsells. Through the use of a strong funnel, you’ll be able to experience great results that are only going to get better with continued optimization and persistence.

To learn more about how to excel with your dropshipping business and generate a full-time income online, register for our free eCommerce masterclass. You can also subscribe to my YouTube channel for more eCommerce tips and strategies. Tagged : / / / /

Read These Five Books That Made Me a Millionaire Before 30

I’ve made millions of dollars online — but I didn’t do it alone. In fact, no one can do it alone. When you’re just starting out on any business venture, it helps to have mentors to guide you. People who have tried, failed, and forged through for success. It’s not always possible to have a mentor, however, which is why it’s great when someone distills their experience — or the experiences of other people — into a book. For years, I’ve read at least a book a week, including these five books that made me a millionaire. It puts me inside the mind of experts and advanced thinkers, exposing me to new ideas and ways of thinking. 

As an entrepreneur, books are one of the best investments you can make in yourself. They’re inexpensive and are often packed with knowledge and actionable advice you can use to learn, grow, and improve yourself. In this post, I’m going to talk about five books that made me a millionaire before I turned 30. I may have read them when I was young, but they can help people of any age become more successful. 

If I could have five books, forever, without any others, these would be the five. You may not have heard of some, but I promise you they will absolutely change your life.

1. Atlas Shrugged 

Screen grab of Peter Pru talking about Atlas Shrugged

This novel took me six months to get through. I first read it on my honeymoon in Greece and could not put it down. It was that gripping and effective. 

People have made movies based on this book. They’re all terrible. Stick with the original work if you want to absorb the key concepts and messages in its pages. 

The main concept you should take away from this book is to shift your mindset in life from being a consumer to being a producer. Most people drift through life endlessly consuming things: TV, food, clothing, or cars. The producers in this world are the ones that make all the money. 

This is something of a controversial book, but those are the ones most worth reading. Find this one today. It will take some time to work your way through it, but it will change the way you think about life. 

2. Breakthrough Advertising

This is the “Bible” of everything you need to know about advertising, sales, marketing, and persuasion. That’s a market flooded with resources and books on these topics, but this is the top one. Today you’ve got so many people telling you how to make money online. If you ask most of them, they’ll say this is on their bookshelf. 

It’s hard to find. I used to flip them for $300 a copy, dropshipping them from the direct supplier. That’s how in-demand it is. 

This is a masterclass in so many topics related to effective advertising, like writing copy. When I go through my copy of this book, every page has highlighted text on it. It’s dripping with value. 

A word of warning: it’s not a book you go through and read 20 pages at a time. You’ll find it better to read one page, let the concepts marinate in your head, and then go to another page the next day. 

3. No B.S. Wealth Attraction

Man reading an ebook on a tablet at home

The author of this book, Dan Kennedy, is someone I consider a mentor. He’s a legend in terms of not just marketing and advertising but also mindset and money. 

This is my favorite book of his many great ones. It will help you shift your “lack of abundance” mindset when it comes to wealth and money. Kennedy’s words show that creating wealth is about much more than action, though that’s a huge part of it. It also greatly depends on how you think about money and your ability to create wealth. 

Kennedy also offers a six-hour video crash course on YouTube. I highly recommend checking that out, as well. 

4. The 48 Laws of Power

Screen grab of Peter Pru discussing the 48 Laws of Power

Robert Greene, the book’s author, has some other phenomenal work about social dynamics. This is a tough book to get through, as each chapter contains a different lesson packed with dense details. It contains stories from throughout history meant to demonstrate Greene’s specific point in each chapter and is dry at times. 

So how can you make it through this book, which can sometimes feel like a history or social studies textbook from high school? 

My recommendation is to get the audiobook to follow along with the book as you’re reading it. It teaches a lot of valuable best practices in how to succeed in today’s world. 

Plus, listening to the audiobook helps the stories resonate more as you experience them in another format. The lessons are well worth experiencing, so do whatever you can to get your hands on and read this book. (If you love audiobooks, that’s a great way to get through any of these five books that made me a millionaire.)

5. The 12 Month Millionaire

This one is a big book that is also controversial. Written by Vincent James, it has valuable lessons on every page. 

Why is it controversial? It’s because the author went to jail. But that doesn’t mean you should discount his experience and knowledge. In this book, he documented exactly how he made $100 million. He outlines the steps he took to build wealth quickly. 

I’d say those are lessons worth learning, no? 

It’s hard to get your hands on a copy of this one. You may have to find a PDF copy on eBay. There’s a good reason why it’s so in demand, though. It provides you with a blueprint for how to make $100 million.

That’s not to say it will be easy for you after reading this, but it at least gives you the informational infrastructure you can use to succeed.

I can’t recommend these five books that made me a millionaire highly enough. Reading them in and of itself won’t make you wealthy — you still need to take action. But they’ll give you plenty of useful life lessons and best practices you can then leverage into creating your own empire.  

If you’re looking for more valuable insight into how to make money online, subscribe to my YouTube channel for more tips. Also, sign up for this exclusive free webinar on the simple eCommerce funnel I used to create a full-time income online.  Tagged : / / / /

What You Need to Know About Unprofitable Facebook Ads and Dropshipping

Many businesses rely on unprofitable Facebook ads to create their dropshipping business. However, this strategy doesn’t work. Facebook’s entire business is predicated on you buying ads from them. They will never give you the tools to be so successful you won’t need them anymore. They’d be damaging their own business, and they aren’t going to put you ahead of themselves. 

You need to find a way to use unprofitable Facebook ads properly, and that means seeing them as a tool to create free traffic rather than relying on them to make a profit. This guide will give you a peek behind the scenes of Facebook and explain how the algorithm can keep you reliant on their ads instead of giving you the ability to break free and become successful.

Why You Can’t Use Unprofitable Facebook Ads to Make Money

Screen grab of Peter Pru discussing how Facebook is a business

Facebook is a business itself, and the money it makes comes from your ads. It’s challenging to balance the amount you are paying for your ads on Facebook and the profit they produce. If you are actually successful and make a fortune on your Facebook ads, you’ll be able to afford more effective ad spaces, and you’ll stop using Facebook. It isn’t in Facebook’s best interest to allow you to make the kind of profit where you will be as successful as you desire.

Facebook’s algorithm doesn’t try to make you successful. Instead, it keeps you reliant on their ad space for customers. Facebook ads should therefore not be used to make money but to gather data to monetize your information.

The Key to Your Success Is Free Traffic

As long as you are paying other businesses to funnel people to your site, you are not making the kind of profit that you need. The key to creating your own business is to use the algorithms that other businesses use to your advantage. 

For example, gather data on your customers (just like social media sites do), so you don’t have to pay for ads on these sites. Instead, you can use the data directly and gain free traffic to your site. Any site that you buy ad space on needs to find a healthy balance between your success and their success. You will never come out on top in this balancing act.

Paid Advertising Can’t Be Your Only Way to Earn Money

Facebook optimizes its ads to meet whatever your cart value is, so you never quite get ahead of the algorithm. So, for example, if your average cart value is 20 dollars, Facebook will try to funnel you $20 customers. Still, as your business grows, instead of funneling you more customers, Facebook will optimize the ads so what your customer spends matches your new cart value.

With advertising as your main expense, you need Facebook to be sending you customers who have varying levels of spending — but they don’t. They’ll always match the type of customer they send you to your average cart value. They want to keep you dependent on their ads. That’s how they make money. They always try to balance your cart value with your average cost per purchase to keep you dependent on their ads.

Your Net Profit Will Not Increase by Spending More Money on Unprofitable Facebook Ads

Peter Pru discussing how Facebook ads can scale unprofitably

Facebook won’t help you get ahead to the point where you don’t need their platform anymore. They are going to continue to optimize your ads so as you make more money, you are also paying more per customer. They make their money off you purchasing their ads, and they will not prioritize you over themselves. It can feel like they’re keeping you on a treadmill.

As the customers you funnel into your business grow in value, the more you pay to attract those customers. It never ends. The more money you make, the more profitable businesses you will be facing when you bid for Facebook ads. Facebook ensures that everything scales in their favor so that you never make the profit you need to break out of your dependence on their platform.

The Secret Is to Do Your Own Optimization and Gather Your Own Data

If you are going to make real money on your dropshipping business, you need to get off this treadmill and make yourself some real money. You need to be able to control how much you spend on ads. Also, you need to decide how to use the information you get to make the ads work for you. The purpose of the ads will not be to make you money. The purpose of the ads is to gather valuable data instead. Then you can use it to funnel the type of customers you want to your site.

You want to be off of the Facebook treadmill as soon as you can. You might still use Facebook ads, but you won’t be using those ads as the entire marketing foundation for your dropshipping business. Instead, you’ll be using those ads to gather your own data and create your own audiences. It’s the only way you’ll ever get off the treadmill and make a decent profit.

How Ecommerce Empire Builders Can Help

Dropshipper using data from unprofitable Facebook ads to analyze traffic

Don’t use unprofitable Facebook ads as your only tool in starting your dropshipping business. Don’t set yourself up to fail! Use them to funnel sales to your website, but don’t rely on them for success. I have started businesses before, and I can help you start yours. Our team of eCommerce experts builds eCommerce websites with the right processes to streamline your conversions, traffic, and revenue.

We will teach you how to build your eCommerce empire by signing up for our training program taught by experts. When you have your own business and the insights to run it, you won’t constantly be stuck on a never-ending treadmill where your cart value always equals your cost per customer. If you want to know how to start and market your own business, click here to reserve a seat at our webinar. You can also subscribe to my YouTube channel for more insights and ad strategies. Tagged : / / / /

Triple Your Profits With These Simple eCommerce Hacks

Welcome back, Empire Builders! If you have a Shopify or sales funnel dropshipping store, but you’re struggling to make it profitable, then you’re in luck. That’s the topic we’ll be covering today. I asked my Lead Client Success Manager, Steve, to share some insights with you guys, and he was kind enough to agree to share these simple eCommerce hacks.

He made a video taking you behind the scenes, not only to show you why so many businesses are struggling to make a profit but, more importantly, how you can overcome these issues. This article will cover some highlights of his presentation, but make sure to watch the video to get the full scoop. Let’s jump right in!

The 3 Keys to Increased Profitability

It’s important to evaluate your core business practices to make your dropshipping business more profitable. To do this, there are three key points we’re going to cover:

  1. Understanding Your Gross Margin
  2. Knowing Your Key Performance Indicators (KPIs)
  3. Funnel and Ad Optimization

Let’s dig into each of them individually and talk about simple eCommerce hacks to become more profitable.

1. Understanding Your Gross Margin

Dropshipper analyzing spreadsheets to find his gross profit margins

Basically, your gross margin is just the revenue from your total sales minus your cost of goods sold (COGS). For example, if you make $30 selling a product that costs you $7.50, your gross margin would be $22.50. From that, you can calculate your gross margin percentage.

Your gross margin percentage describes the percentage of your revenue that’s made up only of profit. To calculate that, you just divide your gross margin, $22.50, by the sales revenue, $30, which gives you 0.75 or 75%. The higher your gross margin is, the more profit you’re making. Higher profits make your business more competitive.

It’s important not to mix up your gross margin and your net margin. Remember, your gross margin is just revenue minus cost. It doesn’t account for other business expenses like payroll or ads. Those things would factor into your net margin, which we won’t be covering today.

2. Knowing Your Key Performance Indicators (KPIs)

Key performance indicators (KPIs) are important metrics for understanding how your business is doing. One of the most vital eCommerce KPIs is how much you can afford to pay to acquire a customer, like the amount you could afford to spend on Facebook ads to get a sale, for example.

The reason this is so important is that whoever can afford to spend more on customer acquisition will win more auctions, get more views, and ultimately, make more sales. So, the more you can afford to raise your customer acquisition cost, the faster you can scale your business.

To calculate this, subtract your average COGS from your average order value (AOV). This will be a pretty accurate measure of the upfront ad costs you can afford to acquire a customer. Your AOV only includes the average value of initial orders, not including subscriptions or other subsequent purchases. Further down the line as your business grows, you’ll calculate your customer lifetime value (LTV) which will include those things.

3. Funnel and Ad Optimization

Screen grab of Steve discussing ways to assess ad creative

Optimizing your ads is also a critical factor if you’re going to make your dropshipping business more profitable. To do this, you’ll want to start by testing the creative of your Facebook ads. There are different types of creative, including things like showing products in use, user-generated content, and product reviews.

The next important thing to test is the first three seconds of the ad. If you don’t hook the customer in those first few seconds, they’ll likely just keep scrolling. That’s how long you have to get their attention to have any chance at a sale. Keep testing until you find a hook that works.

After that, test out your images or thumbnails. How well the images work will depend on the product and the audience. Some products can do really well with just static images. Other product ads will need a video to really work, though, so test different images, videos, and thumbnails to find out.

The following thing you should optimize is your sales angle. How you style your offer is important and will change how effective the ad is. Common tactics include discounts, BOGO sales, and free shipping. Test them all thoroughly to make sure you’re getting the best results.

Finally, test the audiences for the ads. I recommend testing 20-30. Once your ads are optimized, you’ll also want to optimize your funnel. There are two main things to test here. First, test your hero image. I prefer a lifestyle image of the product in use. Then, test out different headline types.  

Get Started Incorporating These Simple eCommerce Hacks

Screen grab of Steve discussing funnel optimization

Assessing these things is important because you have to stay on top of how the business is doing. When dropshipping businesses don’t know their gross margin or the customer acquisition cost they can afford, there’s no way to know if they’re making money or spending the right amount. Some businesses don’t check these consistently and suddenly realize they’re losing a lot of money. If you can keep up with them, it’s a very profitable habit.

Once you know what you can afford to spend on ads, you have to optimize them. There’s no use spending money on ads that don’t work. The same goes for your funnel. If you’re creating effective ads that get clicks, the money is still wasted if they leave as soon as they hit your funnel landing page. But if you keep on top of these profitability keys and ensure everything’s working together, you’ll get the most out of your business and start increasing profits.  

If you follow Steve’s simple eCommerce hacks, it should really help you make your business more profitable. I hope you enjoyed this article and get a lot out of it. If you’d like to take the next step down the road to making your business a success, check out my FREE webinar to learn about how I started making a full-time income online without needing to build a website or touch a product! Also, subscribe to my YouTube channel for even more simple eCommerce hacks and insights. Tagged : / / / /

3 Easy PLR Websites That Make Money For You — Fast

There’s an old saying that goes, “Time is money.” It’s absolutely true. When you’re running a business, time is your most precious commodity. Preserving it frees you up to focus your energy elsewhere. Being able to make money is great, but being able to make it quickly is even better and will help you stand out from the pack. In this article, we’ll discuss how to create digital products quickly — and three PLR websites that can help you make them.

If you’re looking to create content to either sell or help you establish authority in your field, you may see it as a time-consuming challenge. You understand the need to develop this content, but you may not have the time or knowledge to dedicate to it. 

There’s a solution for this: purchasing the private label rights of prewritten ebooks for you to resell or redistribute online. 

What’s the benefit of doing this? You can help connect your audience with valuable, actionable content without having to dedicate time and resources to produce that content. You’ll be able to sell the material, helping your audience members while also making money. You’ll establish authority with your audience, becoming a reliable source of information while saving time you can dedicate to other pursuits. 

Let’s take a closer look at my three favorite PLR websites that I use to purchase prewritten ebooks so I can then sell them for a profit. I’m not affiliated with these — I’ve simply spent money on these sites before, and I know they’re legit. 

What Is PLR? 

First, let’s look at the definition of private label rights (PLR). These are products created by someone else that you can purchase the rights to. On PLR websites, you can purchase a batch of articles with different word counts for a nominal fee and then have the private label rights to publish or use that content in any way you see fit. 

You own the material once you pay for it. 

Once you have it, you can post the articles to your blog or website. You can give them away for free. It’s up to you. Once you spend the money, it’s your call as to how you use the resources

It’s not illegal, and you’re not infringing on anyone’s rights. As long as you buy the rights to the products, you can do whatever you want with them. That includes selling them as-is or making modifications to meet your audience’s needs better. 

You can:

  • Use it as an upsell on an existing purchase.
  • Give it away as a way to build your email list. 
  • Insert your name or business as the author. 

There’s no shortage of options when it comes to PLR. So, with that in mind, here are three vetted PLR websites that can help you make money fast. 

The PLR Store 

Peter Pru discussing The PLR Store

The PLR Store is one of my favorite go-to spots for PLR content. Whatever your niche might be, there’s likely content here for you to use. It has a simple interface and is fairly easy to navigate, enabling you to find content on your chosen subject area. 

(Quick aside: many PLRs come as “Plain Jane” documents. This provides you with an opportunity to spruce them up a bit, formatting them or adding book covers. This will make it more appealing to your customers. You don’t want to send your customers a boring text document. You want to give them something visually captivating that they’ll enjoy reading.) 

BuyQualityPLR.com

Screen grab of Peter Pru showing the different PLR media types available

BuyQualityPLR isn’t bad, even though the website looks… Well, there’s no other way to say it. It looks terrible. It uses a clunky, old-school WordPress theme. But despite the lack of a compelling design, this site is well-organized. 

The site presents you with a variety of niches to choose from, making it easy to locate the subject or topic you’re most interested in. 

Once you choose a topic, you’ll then get to see all the PLR content available within that subject area. What’s cool about this is that many ebooks come with add-ons like video training and tutorials. The drawback is that these are a little more expensive. But that means if you edit it correctly, you can charge more for it. 

You’re spending a little more than you would with a simple ebook, but that increases the value you offer your potential customer. That means they’re going to be willing to pay more and will be more impressed with what you’re offering. 

Look at an example of an ebook that costs $37 with video training included. You can spend a little time editing the ebook and packaging the two as a comprehensive package. After you’ve made your initial $37 investment back, everything else you make off of it is pure profit. 

Alternatively, you can add the content as an upsell to an existing offer. These things will help the profitability of your business. You buy them once; you don’t have to pay for them every single time. 

Many of the ebooks are nicely edited when you receive them, or they come with really well-made videos. In these cases, you won’t have to do much work on the front end. You’ll get the material ready to sell, which makes the venture even more profitable for you. 

PLRProducts.com 

Customer reading an ebook selected from a PLR website

PLR Products is a massive PLR site with a ton of different content. This one is nice because it has the usual PLR products on topics like marketing, but it includes other topics such as pets or home and garden. 

Many people may not think they don’t have space for information products in their niche. The truth is, you’re likely just not looking hard enough. With sites like PLR Products, you can research content you can appropriate for your website or online marketing presence. 

Think of PLR products as a tool to help you make money fast. You can literally get started in under 25 minutes. 

Rather than dedicating precious hours to developing valuable content for your audience, delegate the task by purchasing prewritten material from these PLR websites. Fuel your content stream quickly with inexpensive, usable ebooks you can then deploy in a plethora of ways that increase your profits. 

If you’re looking for more valuable insight into how to make money online, subscribe to my YouTube channel for more tips. Also, sign up for our exclusive free webinar on the simple eCommerce funnel I used to create a full-time income online.  Tagged : / / / /

Why Your Shopify Dropshipping Store Isn’t Making Sales

If you find that you’re not making the kinds of sales you want to with a new or existing Shopify dropshipping store, one of the most common reasons why your Shopify dropshipping store isn’t making sales is because you chose the wrong product to sell. To boost your sales and get better results from your store, there are certain criteria to consider as you optimize it. 

Struggling With Selecting the Right Product for Your Store

Many dropshippers make the mistake of either selling the wrong product or failing to effectively market their products, which means their dropshipping store isn’t making sales. If you’re not generating the number of sales you want to experience based on your goals, there are some steps you can take and examples to follow that will help you get through your current slump. It can be discouraging to enter dropshipping, only to find that your products aren’t moving. Still, there are ways to identify the issue and make the necessary changes to your strategy.

The three main criteria to consider when your dropshipping store isn’t making sales with your current products are:

  1. How does your product save time? 
  2. How does your product save money?
  3. Does your product have a “just gotta have it” appeal?

You need to meet at least two of these criteria for your product to have a chance to succeed. People want products that provide clear benefits. Alternatively, they want to be impressed with a certain “wow” factor that differentiates your product from the rest. Subsequently, if you can save your customers time or money or leave them in awe, you’ll be able to move your product. Of course, you’ll fare even better if you can meet all three criteria. So start researching products that check all those boxes.

To give you a better idea of which products are worth selling through your dropshipping store, including platforms like Shopify, we’ll go over some live examples of winning products.

Example #1: Glow-in-the-Dark Self-Adhesive Tape

Screen grab of Peter Pru discussing how glow-in-the-dark tape can be a great product

One product we found that appeared to be doing well and met at least one of the criteria we’re looking for is a brand of glow-in-the-dark tape. Homeowners can use this to decorate their homes. They can also make certain rooms stand out, or they can create pathways and improve safety in other ways. 

When thinking about the type of audience this product would appeal to, one niche that came to mind was gamers. Many gamers want to decorate rooms with different LED lights and other decor that would mesh well with this glow-in-the-dark tape.

This product may not appear on the surface to save customers time or money. However, it absolutely features that “just gotta have it” element that’s likely to drive people to buy it, largely on impulse. Additionally, there are ways to position this product in such a way as to convince customers that it will save them time or money.

For instance, this tape’s low cost could make it a far more cost-effective replacement for more expensive LED lighting fixtures. Those often cost up to thousands of dollars just to test and install. It’s also incredibly easy to install compared to conventional LED lighting systems, which saves them time. Combined with the third criterion of the “wow” factor discussed, these benefits are likely to drive far more sales with this product.

Example #2: Plastic Clothes Folder

This unique product caught our eye due to its effectiveness at showing precisely how it saves customers time. This is a plastic clothes folder that makes it easier for children and adults alike to instantly fold their clothes. The AliExpress page for this product even shows the basic steps for using this product to fold a T-shirt in no time.

The most obvious advantage of using this product is that it saves time. Customers don’t need to spend any time carefully folding their shirts. They simply place them in the open clothes folder and follow the basic folding pattern. The product also features that “just gotta have it” component that’s likely to attract a lot of potential buyers. 

It may not be easy to show how this product saves money. But the two aforementioned criteria make this one a likely success for dropshippers.

Example #3: Golf Glove Holder

Screen grab of Peter Pru assessing the viability of a product

Many golfers experience the issue of their gloves getting increasingly wrinkled and crusty over time. This golf glove holder advertises that it solves this issue.

Ultimately, the main criterion this product meets is the ability to save more money. These holders can preserve golf gloves for longer and ensure that golfers get more use out of them. In addition, this product has that “just gotta have it” appeal for golfers. This is particularly strong for those who play very frequently and might otherwise more quickly wear out their gloves. 

What makes this product especially appealing is the fact that it’s not commonly found. The perceived rarity of this product can lend to that “wow” factor that differentiates it from other more common golf products. Golfers who invest in this product are therefore more likely to feel like they’re part of an exclusive group. After all, it may not be as easy to find at their pro shop or other stores.

By saving money and impressing audiences, this is another product that meets two of the three criteria that contribute to a successful product.

Choose and Market a Product That Meets These Crucial Criteria

Online entrepreneur finding products to sell online

If your dropshipping store isn’t making sales, don’t just give up. Based on these example products, you can do some of your own research to find products that are similarly successful. Just be sure you’re meeting two out of the three critical requirements. If your product can save time and money or save one or the other while giving off that desired “wow” factor, that’s great. You can be on your way to increasing sales with your dropshipping store. With hard work, you can turn it around when your dropshipping store isn’t making sales.

Are you interested in learning more industry tips and tricks to succeed with dropshipping? There are many ways to build a winning online business with the help of sales funnels and other strategies. To learn more about how to succeed in your specific niche or even find a niche if you’re not currently in one, reserve your seat at our free eCommerce masterclass. You can also subscribe to my YouTube channel for more insights and tips. Tagged : / / / /

How to Make $15,000 in 30 Days Selling Digital Products

Millions of people toil away every day in an office bathed in fluorescent lights listening to the droning directives of a boss. They do so because they feel that they need to earn a paycheck to sustain their way of living. But they wrongly believe that the only way to do so is to work in a traditional clock-punching kind of job. I am here to tell you that is not the case. Anyone can make far more money than they ever have each month by selling digital products that make a difference in people’s lives. 

Look for a Market That Appeals to Your Interests

In order to sell anything, it is necessary to have a willing and eager market to sell to. If the demand is not there, then the sales will never materialize. So the first step that anyone looking to sell digital products needs to take is to find their niche market. Discovering your niche is actually less about looking outwardly into the public marketplace and more about looking inward. What are your interests and hobbies? How might you use those interests and hobbies to sell to a broad cohort of people? 

Entrepreneur.com explains that finding your own passions is a necessity for strong sales because you are most likely to stay motivated when the product you are selling is something you are genuinely interested in yourself: 

This doesn’t mean that you need to find a perfect fit. If you are passionate about some aspect of running the business, you will stick with it. If you don’t care about the topic, you may not be able to find the drive within to persevere.

It is easy to think that you won’t lose the fire in your belly for starting up a business right now. But you really will if you don’t take the time to work on something that is truthfully a passion of yours. 

Explore What People Are Already Buying in Your Preferred Niches

Screen grab of Peter Pru discussing how to find a niche for selling digital products

We have countless tools at our disposal to see what kind of products the public is purchasing. Still, it is not necessary to get too creative to find what we are looking for. Simple searches on popular eCommerce websites like Amazon are all that is necessary to get a peek into what people are purchasing in any niche category. Just search that niche and see what kind of products are the top sellers for that category. 

This type of research is useful because it gives you true insights into the level of demand in any given category. It is meant as a guide for understanding what types of products you may be able to sell. It is not meant as a shortcut to copy the products that already exist. Doing so will cut away at your credibility. It can even cause you legal issues in the most extreme of circumstances. 

Enjoy Low to No Overhead With Digital Products 

Screen grab of Peter Pru discussing how to find existing PLR content

A major advantage to selling digital products is the cost. There are little to no overhead costs associated with selling digital products. The capital invested in digital products all comes from the labor that one puts in to create the digital product in the first place or purchase PLR resources. The time, skill, and effort that one puts into creating a digital product is the only major cost associated with their product. Let’s look at an eBook or online course as an example of how to bring this creation into reality: 

Time

You generally have to sink some amount of time into creating something brand new from scratch. The exact amount of time involved depends on the complexity of the digital product. More complex or lengthy digital products likely provide greater value than simple or short ones. So more complex products can likely demand a higher purchase price. 

Expertise/Knowledge

No consumer wants to purchase a product about how to get physically fit from someone who is not physically fit themselves. That product would lack authenticity and real value to the consumer and would not sell well. Therefore, it is imperative that all digital content creators make products that they have a special set of knowledge or experience about in order to make those products as highly valuable to their customers as possible. 

Marketing

Selling a digital product may necessitate some marketing to get the word out about the existence of your product, particularly in the beginning. It might be necessary to spend a little money advertising across various platforms to let people know that you have something worth taking a look at.

These are the three primary expenses that one might run into when creating and selling digital products. As you can see, there is little money involved (aside from the marketing expenses), but there are plenty of other costs that must be managed to create something truly great. That said, once the finished product is ready for market, the sales that it generates are as close to pure profit as you will ever see.  

Branching Your Digital Sales Into Physical Products or Affiliate Sales 

New online business owner selling digital products at home

Digital sales are a great place to start as they do require so little startup capital. That is very appealing to people just starting out because you don’t need a lot of money to start. That said, it is important not to box yourself in too tightly. Don’t think that you can only do digital sales going forward. In reality, digital sales should be a bridge to other streams of revenue in the future. You will very likely find yourself interested in making physical sales of products within the same industry. The opportunities are nearly limitless once you begin. 

Affiliate sales are another stream of revenue that online entrepreneurs can add to their toolbox. Those who create a popular website, eBook, online course, or other online product may decide to sell affiliate ad space to other companies. You can do this to grow your revenue even more. It helps to add yet another source of revenue and layer of security to your income. 

Now is the time to change the course of your financial future by selling digital products. You can bring in more money in a month than you do in several months right now. The sooner you start, the sooner you can realize your full potential. Reserve your seat at this sales funnel webinar to start selling your products and building your business. You can also subscribe to my YouTube channel for more insights and tips about selling digital products. Tagged : / / / /

How to Set Up YouTube Ads for Your Dropshipping Business

If you’re thinking of launching a dropshipping business, congratulations! It’s a venture with a great opportunity to be profitable with minimal time investment. There’s a catch, though: you’re only successful as your ability to create awareness of your product. It’s critical to promote yourself to make your buyers aware of what you’re selling. One of the best ways to do this is knowing how to set up YouTube ads. 

If you’ve never set up ads using Google or YouTube before, it may seem like an intimidating process. Luckily, we’ve done it plenty of times, and we’ve created a quick guide to help you get started. There are some basic best practices you can follow to easily set up your account. This step-by-step guide will show you how to use YouTube ads to launch your dropshipping store.

Of course, if you’re interested in our team having us manage your ads, check out our “done for you” ad services. Let’s start with the basics of how to set up YouTube ads.  

Step 1: Create Your Google Ads Account 

Google owns YouTube, so you’ll need to go through ads.google.com to set up a Google Ads account. 

Google Ads does a good job of walking you through this process on the site. If you follow their basic steps, giving them the information they require, it should only take you a few minutes. 

You’ll need three things upfront: 

  • A Google AdWords account
  • A YouTube channel
  • A YouTube analytics account

These will give you a place to put your ads, as well as a way to measure the success of those ads. From there, you can upload the video to your YouTube channel. 

If you go to your Google Ads account, go to Tools > Linked accounts, where you can link your YouTube Channel to AdWords and Analytics. 

Step 2: Set Up Conversion Tracking for Your Website 

Screen grab of how to manage YouTube ads

If you’ve ever run Facebook ads, setting up conversion tracking via Google or YouTube is similar to using Facebook Pixel. 

Why do you want conversion enabled? So Google and YouTube can gather information on your customers and their activity while watching your ads. 

When you know what ads work (and which ones don’t), you’ll know what part of your approach is leading your prospects to convert into customers. 

You can go to Tools and Settings > Measurements > Conversions. Google will walk you through how to monitor your conversions, providing the steps for you. 

Step 3: Create Your Campaign 

If you’re running Facebook ads already, you’ll likely already understand what goes into a campaign. YouTube ads differ slightly, but they have the same objective: sales. 

Here’s what you need at this stage of how to set up YouTube ads: 

  • Skippable in-stream ads.
  • Your budget. At this stage, you’ll select what budget you’re starting out with. We typically start with anywhere from $30-$50 per day, but it depends on your business’s resources and goals.
  • You’ll also want to set your bid strategy to “maximize conversions.” 

Choose the location where you want your ads to play. You can play it domestically, internationally, or a combination of the two. You should have a good idea of what areas you’re looking to target with these ads, which is why this function YouTube offers is invaluable. 

Once you’ve selected your location and budget, you’ll have to confirm all your selections. To conclude this step, you’ll enter your website destination link where you want to send potential buyers, including a description with the URL. This will make sure all of your potential customers are pointed in the right digital direction. 

Step 4: Targeting Options

Here, you’ll choose different ad groups to run within one campaign. You’ll want to create three distinctive ad groups. In this order, focus on targeting specific:

  • Keywords
  • Topics
  • Interests

For keywords, Google will generate a set of keywords when you enter the website name. They’ll make suggestions that may be the best ones to use, leading to the most conversions. Google is really good at this, so you’d be well-advised to listen to and use their recommendations.

For topics, you’ll have to make estimated guesses, selecting topics you think will likely lead to sales. You can target specific niches. For example, if you sell skincare products, you’d choose the “beauty or fitness” topic group. 

For interests, target audiences with interests and hobbies that best align with your product.

Step 5: Analytics and Scaling

Online business owner editing and setting up YouTube ads

Finally, the fifth step deals with using analytics to monitor your ad’s progress. Use your analytics dashboard to determine which ads are working the best. 

Remember those ad groups you set up? Look out for the ones giving you the best results. What approach did you use in successful ads? What about the unsuccessful ones?

Whatever your analytics reveal is working for you, scale those ads up to do more of that while cutting back on the strategies that aren’t converting.  

Other Important Tips for How to Set Up YouTube Ads

Additional tips for creating successful YouTube ad videos

Following those five steps are how you can set up your dropshipping business’s YouTube ads. But there are a few other important pointers you’ll want to consider when creating your ad. 

The most important part of your YouTube ad is the first 10 seconds. Your whole video will need to offer value and information, but the opening should grab the buyer’s attention and compel them to keep watching.

If the first 10 seconds don’t move the needle, your ad is in trouble. The worst thing you can do is get the viewer off to a dull start, losing their attention. 

Also, don’t use capitalization, exclamation points, or repeated symbols in your ad headline. YouTube doesn’t allow these in ads, so don’t do it. 

As far as video length goes: the minimum recommended length is 12 seconds, while the maximum is 3 minutes. The length of your video will depend on what you’re looking to achieve and how fast you can move the reader from research to conversion. 

Our last recommendation for how to set up YouTube ads successfully is test, test, test. Always evaluate your ads and how well they’re doing with your analytics dashboard. Shamelessly continue pursuing the strategies that work while ruthlessly cutting out the ones that don’t. 

If you’re looking for someone to handle all of this for you, we offer “done for you” ad management services. We’re experts at managing YouTube ads and can help you. If you’re looking for more valuable insight into how to make money online, subscribe to my YouTube channel for more tips or sign up for my free webinar today. Tagged : / / / /