Use This High-Ticket Products Sales Funnel Template to Earn $5,000/Month

One of the keys to a successful online business is an effective sales funnel, which is especially true for high-ticket products. To help you get the results you want from your online store when selling these products, we’re going to share with you a high-ticket products sales funnel template that’s helped us make millions online. High-ticket products, or those over $1,000 in value, can include a variety of digital, information, and physical products, along with certain services. The funnel we’re going to review here will help you sell these products, whatever they may be.

This high-ticket products sales funnel may seem simple on the surface. But perceived simplicity signifies a highly successful sales funnel. However, the element that will make or break your funnel is the offer — every funnel should start with a solid, enticing offer that effectively brings people into the funnel. To get started with this funnel, you can download it here. But we’ll first review how to set it up to drive sales for your high-ticket product store.

Begin Your High-Ticket Products Sales Funnel With the Opt-In Page

The opt-in page is a landing page that’s used to collect people’s email addresses and add them to a contact list. In short, the opt-in page will be the key to generating leads. One page we use in our funnel is very simple, with this basic but compelling offer: “Learn Our Process by Watching This Free Case Study & Receive a Complimentary Ecommerce Accelerator Call.” 

There are two core components to consider when developing your opt-in page using this funnel:

  1. Have a video offer that includes some kind of video content that people can view. This content can educate people about your products and your brand. This offer should feel like something that people can enjoy on their own time, which will be key to getting more people to opt-in. People don’t want to have to sit through a live webinar or something similar that might eat into their schedule.
  2. In addition to the initial offer, you should also include a bait opt-in that includes a kind of phone call. While you may not want to get on the phone with people, this is integral to getting people to opt in. You can either call leads yourself or have a sales team handle calls, but you will need to make these calls in some way to make this funnel work.

Below your opt-in offer, you can go into some of the benefits of the offer to sweeten the deal and encourage people to submit their contact info.

Bring People to the Video Page

Screen shot of Peter Pru talking about creating high-ticket offers

Once people opt in and enter the high-ticket products sales funnel, you can then direct them to the next page. This will also look simple and feature the video content discussed in the offer. On the page, people will see an embedded video window. Below that video, they’ll be able to click on a button to book their call with you or your sales team. Your video should do a good job introducing your products and explaining how they work along with their value. The better the video, the more likely those people will be to book a call with you.

The dynamic here revolves around marketing vs. sales. While your marketing video can help convince leads that your products are worth the purchase, the sales process will come into play after your marketing efforts have succeeded. If your video attracts marketing-qualified leads to convert them to sales-qualified leads, those leads will be more likely to buy from you after going through that qualification process. This sequence can also help weed out any leads who aren’t as likely to become customers. This saves more time and energy on your end.

At the end of the video and after explaining the benefits of your offer, you can then encourage leads to schedule their call and complete the next form.

Direct Leads to the Application Page

Screen grab of creating a question form for a high-ticket products sales funnel

After clicking on that “Book Your Call” button, people should go to the application page. This will feature a Wufoo form that asks people a series of questions to further qualify them as sales-qualified leads.

Remember that high-ticket products exceeding $1,000 are a huge financial commitment for many people. So you’ll want to be sure that they’re willing to spend that kind of money on your products before selling to them. On your forms, you can qualify leads by asking for certain required information, including:

  • Name
  • Call preference
  • Email address
  • Phone number or WhatsApp number
  • Whether the person watched the entire video or not (crucial for determining whether people understand the offer)
  • Their website
  • Other relevant information

The type of information you collect will ultimately depend on your niche and the specific types of products you’re offering. So feel free to change the form as you see fit. For instance, if you offer a $1,500 survival gear kit, you could ask certain qualifying questions such as “How long have you been into survival?” and “How much do you spend on average on survival gear?” 

The more details you gather about your leads, the more you can decide whether the lead fits into your business and is worth the call.

Move Sales-Qualified Leads to a Call Booking Page

Once people have completed your application form, you can direct them to a call booking page. We use ScheduleOnce. It is a simple and easy-to-use HTML plugin that adds a basic booking page. Using this scheduler, people can simply choose from specific dates and times to book a call. Once they pick a specific time, leads will then be asked to submit basic contact details again, including their name, email address, or a WhatsApp number for international customers.

At the end of the scheduling form, you should also include a short description of the terms of the call. This could remind people to include any other decision-makers, such as their spouse, while helping ensure that they will be respectful and honor their promise to accept your call. These terms will further make sure that only the right people who are ready to make a serious buying decision will take your calls.

Complete the High-Ticket Products Sales Funnel With a Call Confirmation Page

Entrepreneur on the phone with a qualified lead

To prepare your leads and provide even more value after they’ve booked a call, take them to your call confirmation page. This page can feature another video that thanks people for scheduling a call. It should also instruct people to remind themselves of the anticipated call.

Below that video, you can further emphasize the value of your products by including testimonials. These will help reassure prospective customers that they’re making the right decision.

Simplicity Is Key in This High-Ticket Products Sales Funnel

Regarding this and any other sales funnel, simplicity is what will help drive sales. The more complicated you make the buying process and the more steps you include, the fewer conversions you’ll see. Include only enough steps to qualify leads and get them to contact you. This will help increase your chances of success. If any aspect of your sales funnel isn’t performing the way you’d hoped, you can always experiment and see what works for you based on your specific niche and audience.

Do you want to learn more about how to build a successful online store? Whether you sell high-ticket products or more inexpensive offerings, we’ll show you how with our free Ecommerce Empire Builders masterclass. Reserve your seat today, and we’ll give you everything you need to get started generating a full-time income online. For specific insights and tips as you build your store, also subscribe to my YouTube channel. Tagged : / / / /

Why You Need to Move Away From Walmart and Amazon FBA in 2021

The fact is that as of 2021, Amazon FBA and Walmart are officially dead for ecommerce dropshippers. If you’re currently a seller on Amazon or Walmart or you’re toying with the idea of using either as your sales platform, we recommend you move away from them and build your own sales infrastructure. The reason for this is revealed in a recent report from The Wall Street Journal, in which they detail how it’s actually often cheaper for Amazon and Walmart retailers to issue full refunds of products and let customers hold onto or donate them. This revelation can make both of these businesses detrimental to your dropshipping business in several ways. Read more about the state of business for dropshippers using Walmart and Amazon FBA in 2021.

What The Wall Street Journal Findings Mean for Your Business

The article in question discussed how retailers Amazon and Walmart, potentially followed by others in the future, are no longer requiring customers to return unwanted items. Those items technically belong to the retailers (as opposed to individual sellers). So those companies have the authority to give customers permission to keep unwanted items along with a full refund. Amazon and Walmart reason that it’s simply cheaper for them to let customers hold onto those items. But that can be harmful to business owners by tempting people to game the system. Customers who aren’t honest can hang onto items they’ve purchased while requesting a refund. This essentially allows them to get free products at the seller’s expense.

The article shows once again how ecommerce giants like Walmart and Amazon are really in control of sellers’ products and don’t truly have sellers’ best interests at heart. However, this isn’t really news at all. Many people may be familiar with the fact that, for several years now, Amazon has allowed customers to keep products rather than return them. This a long-held practice of theirs. The WSJ article simply helped raise even more awareness of this issue.

Losing Money From Unreturned Products on Amazon FBA in 2021

Screen grab of Peter Pru discussing the Wall Street Journal article about Amazon FBA in 2021

The problem with enabling customers to keep unwanted products — which in some cases may not actually be unwanted at all — is that this hurts sellers who could otherwise resell those products. And it’s worse than an inability to resell returned products. Sellers are also hit with fees that cause them to lose even more money when customers choose to get a refund without returning their items. These problems further emphasize how harmful those big retailers can be. They can be great for occasionally free traffic and sales, but you should avoid building your business through them.

Walmart and Amazon, along with other big names in the industry, may seem like a haven for sellers. They can use the platforms to push products and generate lots of sales. But it’s important to keep in mind that they’re only looking out for themselves. In short, the products sold through those channels don’t belong to the seller; they belong to those platforms. That means that Amazon and Walmart can do what they want with them. You forfeit control over your own inventory.

Do you want to make a profit and retain control over your products and business in general? Then make sure that your primary source of sales is your website. Setting up a sales funnel and developing a successful website that you actually own will ensure you don’t suffer from another retailer’s attempts to cut corners.

A Recent Surge in Returns for Sales on Walmart and Amazon FBA in 2021

Screen grab of Peter Pru discussing changes in consumer behavior during COVID-19

Another recent article on PYMNTS.com talked more about the rise in product returns experienced with retailers (including Walmart, Amazon, and Target) throughout 2020. The new decision to allow customers to keep unwanted items was officially made as a result of an increase in returns that took place in 2020, with ecommerce packages seeing a 70% increase in returns compared to 2019. 

Due to the pandemic and the subsequent inability to take items to physical stores, returning items became more challenging for consumers. The rise in ecommerce as more people turned to online shopping during lockdowns also led to more returns. Generally, online orders tend to lead to more returns than in-store purchases. Why? This is largely due to the hassle of having to return to the store after buying an item in person. Also, people may be disappointed or receive something different from what they expect when ordering a product online because they can’t see or try the product in person before purchasing.

Unfortunately, while Amazon and Walmart’s decision to let customers keep products they no longer want may be convenient for both consumers and those retailers, it’s a considerable loss for sellers.

Build Your Own Business Without Relying on Walmart or Amazon FBA in 2021

The best way to avoid the potential costs and headaches associated with product refunds and unreturned items is to stay away from companies like Amazon and Walmart. You don’t necessarily need to avoid them entirely. They can be beneficial in generating traffic for you and boosting sales. But they shouldn’t be your primary platforms.

Instead, build your own website and control the traffic to it. Develop a sales funnel that moves people along through the buyer’s journey toward a sale and upsell. Once you’ve built a solid foundation for your business and you’re able to sustain it, then you can consider branching out to outside retail platforms like Amazon FBA in 2021. The more control you have at the start, the more likely you are to succeed and grow. Then you don’t have to worry about what corporations are doing that may hurt smaller businesses. 

Start with your own website and your own platform that attracts short- and long-term customers. Then you can leverage the power of larger companies to supplement your core efforts. The less you rely on a company like Amazon, the less likely they will be to negatively impact your business in a way that matters. You’ll always have that main source of sales to keep you safely afloat.

Consult With the Ecommerce Empire Builder Experts

Dropshipper thinking about how to strengthen their ecommerce business

Do you want to learn how to build a winning online business and succeed without Amazon, Walmart, or other retailers? If so, reserve your seat at our free ecommerce masterclass. We’ll show you how you can sell best-selling products online and create a full-time income using reliable ecommerce funnels to grow your business. For frequent tips and insights, visit my YouTube channel, too. Tagged : / / / /

Hack Your Sales Funnel and Turn $10 Into $100 With Dropshipping

Empire builders, not only is it possible to turn $10 to $100 with your ecommerce business, but you can do it again and again. Ecommerce and dropshipping are great opportunities to predictably expand your profits, week by week. Learn how to hack your sales funnel for more streamlined — and repeatable — profits.

How It’s Commonly Done 

When it comes to ecommerce and dropshipping, there’s a pattern that most entrepreneurs use in order to sell their product. This usually involves increasing traffic to their website and to a single product through advertising, social media, influencer promotion, and whatever other means suit their product. This is a service that is paid for and therefore cuts into profit margins. 

Take a company that sells their merchandise for $20. Increasing traffic to their website, and therefore getting a consumer to look at their product, will generally cost around $10. Now, this initially seems like a great deal. They just made $10. 

However, this isn’t looking at the bigger picture. The initial potential for revenue is $20. This is immediately halved due to the cost of advertisements and increasing traffic. Then, you also have to take into account the cost of the product, as this is an example involved with dropshipping a physical product. 

Even if the product and shipping costs only come to $5, the company is left with a net of $5. That’s not exactly a number that inspires, and this is what scares people always from starting their empire. There’s an easier way to make a profit right away and create a successful dropshipping business. 

A Better Way: Hack Your Sales Funnel

Screen grab of Peter Pru explaining how upselling can change net profits

The key is controlling the narrative and how much you’re able to make. Let’s look at this another way, but with the exact same initial setup. You start with a product that has a potential revenue of $20, and the cost of advertising is still $10. This is where I want to mix things up and introduce something new. 

We don’t want to just leave things as they currently stand, with the potential to make $5. We want to grow this potential. 

To do that, I’m going to add a simple one-click upsell — nothing too complicated or technical. If you want to dive into the meat of why this works, I’ve extensively covered the topic before. If you want to learn how I took a brand-new business and turned $0 to $1000 a day in only three days, click here

 How to Add an Upsell to Your Sales Funnel

For our purposes now, just view the upsell as an opportunity for your business to make more money without spending more on additional advertising. It basically allows a customer to buy more of your product and to do so easily. This is important for any business, no matter what you’re selling or in what format. 

Your first sale is likely not going to amount to much of a profit. In fact, even the previous example is optimistic. Breaking even is a pretty good goal when you’re first starting out. So, if you offer a $40 upsell, then your revenue just jumped up to $60. After subtracting $10 for advertising and maybe $20 for the cost of goods, your net is now $30. That’s a lot better than $5. 

While not every customer is going to purchase your upsell, you’re allowing yourself the opportunity to make more money per sale, and some consumers will decide to go for it. The best part is, the potential doesn’t stop there. You can customize this funnel and how things sell to fit your company’s needs. 

You don’t have to just have one upsell. The first sale you make, once a consumer decides to use their money on your product, dictates the rest of your profits. Once you learn this, it’s almost like magic. 

Subscription-Based Sales Funnels

Screen grab of Peter Pru discussing the value of subscription offers

That first sale you make — our $20 example — is going to be the hardest. It’s also going to be the most important, as all the pieces start from that sale and are put together to maximize your profits. The amount you’re going to make all stems from what you do behind the scenes. 

In this subscription-based sales funnel method, things start in the same way. You have your traffic coming into your store for your front-end product. However, this time visualize an order form, which is where someone buys something from your store. Your $20 product will be on this order form. Then, you’re going to want to implement the following hacks to increase the amount of product a single customer will buy from you, or your average cart value:

Step One to Hack Your Sales Funnel: Encourage Bigger Buys

My first suggestion is to add quantity discounts. If a consumer buys 4, or 6 of your products, they should get a discount. You might be questioning if anyone would actually buy multiples, but studies show they do. People love a good deal. Take advantage of this and offer a better discount as the quantity goes up. It’s going to make you more money by increasing the likelihood that more of your product will sell to a single customer. 

Step Two to Hack Your Sales Funnel: Create Order Bumps

Next, consider adding something called an order bump right under your front-end product. This is basically a no-brainer you offer a customer to buy alongside your product. Your local grocery store already does this by enticing you with little treats as they’re ringing up your groceries. Think about how often you take advantage of those. 

If you’re a company selling toothbrushes, your order bump would be toothpaste. Why wouldn’t a consumer take advantage? When they do, that’s more money for you. This can help you break even or make a profit from the very start. Then, you can move to other tactics.

To summarize steps one and two: I recommend offering more of what they just bought at a discounted price and then a complementary product. This is any product customers frequently buy alongside your type of primary product, and you can easily figure out what this product might be through Amazon. Make sure you’re giving them a good deal on the product as well. Offering these two upsells should be simple, allowing the customer to either choose yes or no and then move on.

They won’t have to navigate throughout the website or click through multiple pages. They can buy lots of your products with two clicks, as there are no cart pages. That’s the beauty of this funnel. 

Step Three to Hack Your Sales Funnel: Create Subscription Upsell Sequences

Happy customer opening a subscription box package

The third upsell is key. I refer to this upsell as the continuity upsell, and it’s the subscription aspect of your funnel. Offer your customers a monthly incentive, such as a subscription box or digital access. This will give you recurring revenue and a loyal customer base. Here’s more information about subscriptions, because they really are gold for your company. The subscription upsell should be another one-click option, and customers automatically get billed. Aim for a 50% margin here, as this is where you’ll want to pay yourself and invest in other assets for your company. Always, always, always offer a subscription option!

Here’s something else to keep in mind. When you pay for advertisements on Facebook, you’re not paying for customers. You’re paying for data that will help you understand more about what consumers want. A simple upsell sequence will help you get more of that data and make more money. It’s easy, fast, and beneficial for someone’s first business. 

Hack Your Sales Funnel and Grow Your Business Faster

When you put all of these pieces together, you can really start to see a potential for great profit. The original example of $5 in net profit can easily be turned into hundreds if not thousands of dollars when you implement these funnels and sequences. You can also check out my YouTube channel for more tips and insights.

If you enjoyed this information and are looking forward to starting your own dropshipping business and maximize your product, check out my free ecommerce masterclass. You’ll learn how to make a 5-step ecommerce funnel without building a website and turn it into your full-time income. Reserve your seat today, and remember: your empire starts now! Tagged : / / / /

How to Improve Your Dropshipping Store: Our Animated Lure Analysis

You may have seen the company Animated Lure featured on the “Shark Tank” television show. There, they advertised a robotic fishing lure that features lifelike movement to attract fish. The product itself is impressive, but it’s important to remember that marketing is what will ultimately sell it. Improve your dropshipping store by seeing how Animated Lure runs their marketing efforts.

As Kevin from “Shark Tank” himself has said, many of the products on that show wouldn’t have been successful if it weren’t for the publicity that the show provides. Animated Lure experienced a particularly notable amount of success following their “Shark Tank” appearance, and we wanted to find out whether that success came down to their publicity through “Shark Tank” or their own marketing efforts.

Here, we’ll review what Animated Lure is doing to sell their products and determine what they’re doing right and wrong. In turn, you can apply some of what’s working in these strategies to your dropshipping business.

What Animated Lure Is Doing in Their Ads

Looking at the Facebook Ad Library, we were able to gain some insight into what Animated Lure was doing to sell their products using social media ads. We were able to focus on one ad that launched on November 6. This ad featured brief, concise copy and a demonstration video. It’s worth noting that demo videos are great for warm traffic. People likely came across this product on “Shark Tank,” which led them to find out how the product actually works. 

The video ad features someone fishing with the lure, throwing the lure into a pond and catching a large fish with it. While it doesn’t show the actual act of catching the fish, only the result, it’s effective enough to show that the product works. The ad also shows the lure while used in a pool. This allows you to see its movements, which are as realistic and lifelike as advertised. Overall, it’s a reasonably effective ad that shows the lure in use and highlights the “animated” element that makes this product stand out.

At the time of this review, that ad is the only ad that Animated Lure is running on Facebook. Ultimately, it takes people to their website with a CTA directly below the video.

Navigating the Animated Lure Store

Screen grab of Animated Lure's long purchase process through product clicks

The store that their Facebook ad takes you to is a very basic store. At this point, people can choose from several variations of the Animated Lure product. Now, there’s one problem that we noticed with this strategy so far. Generally, after showing an ad with a demonstration of a specific product, you would simply link to the specific product shown in the ad. Instead, Animated Lure links to their main store page. This forces the customer to choose between different options, potentially leading to indecisiveness and uncertainty that turn people away.

Audiences want to be told what’s best when shopping for products. While options can be great, they may not know which to choose. They might not even be open to experimentation because they lack familiarity with the product. In a product demonstration that shows a product in action and resulting in success, people want to know which specific product is used and buy it. An easy way to always improve your dropshipping store is by clearly directing your customers to the product shown in your ads.

Improve Your Dropshipping Store With the 80/20 Rule

It’s always advisable to go by the 80/20 rule. This rule dictates that 80 percent of your sales will come from 20 percent of your products. Once you’ve pinpointed which of your products are the money-makers, improve your dropshipping store and direct new customers to them. If you give people too many places to click, each click leads to another touchpoint. The customer can drop off.  You want to simplify the process and keep your sales funnels efficient instead. So keep the number of possible clicks to a minimum for visitors from your ads. The shorter the distance you can create between your ads and the checkout page, the higher your conversion rates will be.

We believe the Animated Lure ad’s destination may have given people too many choices for initial sales. But their store, in general, is admirably simple. It’s not overly complicated to navigate, and the products have clear thumbnail images that show what people can expect.

How Animated Lure’s Strategy Could Benefit From an Upsell

Business owner testing out how to improve their dropshipping store

Rather than sending people to a wide selection of product variations the way their ad currently does, we recommend linking to the specific product that appears in the ad. However, with so many variations, we think the sales funnel could try to upsell the other products

An upsell would be a great way to advertise variations that may be ideal for certain fishing conditions. For instance, a customer may buy the Gizzard Shad variation. Then, the site might upsell their Bluegill lure, claiming that it’s best when used in certain weather or when the water is murkier.

By pushing that popular item based on the 80/20 rule and upselling others, you can significantly boost sales, improve your dropshipping store performance, and maximize your average cart value. Even better, you can use a subscription to keep people paying while sending them different variations. This will be perfect if your customers like their initial purchase.

Inadequate Product Pages Could Further Hinder Sales

When looking at individual products on the Animated Lure website, we discovered a disappointing lack of listed benefits. There are some brief product descriptions. But if someone comes across the store who hasn’t seen the company’s “Shark Tank” episode, that absence of information could keep them from buying. 

Another issue we noticed was the quality of the images that the website uses. Some of the images are not appealing and don’t do their products justice. They have plain white-gray backgrounds and nothing to make the product stand out. In addition, we also wondered where any testimonials and reviews were that could convince people to make a purchase.

Ultimately, it seems to us that Animated Lure relies mainly on their “Shark Tank” publicity to sell these products. As a result, the company is offering nothing really concrete and persuasive for people who might be entirely unfamiliar with their brand and products.

In your product pages, you should improve your dropshipping store by:

  • Highlighting benefits
  • Using high-quality images
  • Showcasing reviews
  • Providing enough details about features that can collectively convince people that your products are worth buying

Looking at Animated Lure’s Social Proof at Improve Your Dropshipping Store

Online shopper leaving reviews and ratings as social proof

Another big contributor to a business’s success is good social proof. We found plenty of videos on YouTube showing Animated Lure’s products in action. But we were a bit disappointed to find that they had a mere 3,000 or so followers on Instagram. Their YouTube profile was also underwhelming. It has only around 800 subscribers and a handful of videos, the most recent of which was uploaded a year ago. 

In a niche like fishing, it should be easy to get hundreds or even thousands of likes for photos on a platform like Instagram. People are always showing what they caught and sharing their experiences with different fishing gear. So it’s important to harness the power of social media if you’re in this niche. Show people using your products to catch big fish, or show the different features of your products. If you stay active on social media, you can hook (no pun intended) a lot more people through these channels.

Animated Lure is doing certain things right. They have a simple store that’s easy to navigate and ads that show their product at work. However, we believe there is a lot of room for improvement in their sales funnel and social media strategies. Although Animated Lure might be seeing around seven figures on a weekly basis from sales, much of that success is likely due to their “Shark Tank” appearance — not their overall online presence. We hope you can learn from some of the issues we found and use these lessons to build a winning dropshipping sales funnel.

Improve Your Dropshipping Store — Consult With the Pros

If you would like to learn more about how to create the perfect dropshipping store that makes it easy to generate a full-time income online, reserve your free spot at the Ecommerce Empire Builders masterclass today! Also, visit our YouTube channel for more insights into building your ads and stores. Tagged : / / / /

Increase Dropshipping Sales Without Paying for Ads

If you want to increase dropshipping sales without running a paid advertising campaign, read on. There are ways to easily multiply your sales by using subscriptions. Many people who go into eCommerce fail because of a lack of one major component: predictability. It’s easy to get excited when you start making those first sales through dropshipping. But then you have to handle shipping, product costs, and other expenses until you have barely any money left over. Without that predictability, you’re less likely to appeal to customers and encourage sales.

Using Subscription Services to Increase Dropshipping Sales With Predictability

One of the best ways to bring predictability to your business is to implement subscription services. If people know what to expect with your business on a regular basis with a repeat subscription — and the same customers keep buying from you on a weekly or monthly basis — you’re much more likely to both attract and retain more customers. Consider how many subscription-based businesses have become successful, from Dollar Shave Club to Disney+. The reason a company like Dollar Shave Club was able to sell for billions of dollars was that it had predictable revenue. People don’t want to invest in businesses that only drive one-time sales.

Keep in mind that you need to do more than simply add a subscription to your business. Think about specifically how you intend to sell the subscription. The following guide will help you start using subscriptions to increase dropshipping sales.

Step 1: Get Inspired

Screen grab of how to find product ideas through subscription box reviews

The very first thing you need to do when adding subscriptions to your business is to get inspired. You won’t be able to implement a subscription if you don’t have some ideas to help you get started. Regardless of whether you currently have a dropshipping business, you should take some time to see what people are doing and incorporate some of those ideas into your own business model.

One of the best ways to get some ideas is to visit MySubscriptionAddiction.com, which is a blog that publishes reviews of just about every subscription box out there. While the site consists of reviews, it’s not the reviews themselves you’ll be looking at. Instead, look at what some of these boxes are offering. Get some ideas for products that look like they will help you increase dropshipping sales. Based on the niche you want to target, you can locate a box with relevant products and see if something similar is worth including in yours. 

For example, you may find a cool-looking arts and crafts box that’s intended for people of all ages. This can help you develop your own arts and crafts subscription box if you want to target this particular niche.

Step 2: Choose Products for Your Box

After you’ve gotten some ideas for your own subscription box while browsing MySubscriptionAddiction.com or other sources, you can begin looking for some products to sell.

Let’s take the arts and crafts example. Once you’ve decided that you want to cover this niche after seeing an example, check out Alibaba.com. In the search bar at the top of the page, you could conduct a search for arts and crafts. From there, you may see a list of a wide range of products in this niche, such as decorative wood figures that your customers could put together. It’s easy to get lost in the many products available, especially since so many of the options can help you increase dropshipping sales. So feel free to take some time to browse and find the perfect product for your business.

Step 3: Look at the Supplier

Dropshipper calling a supplier in an independent meeting

Even if the product looks good and you’re ready to add it to your subscription, take a close look at the supplier. You can’t increase dropshipping sales without a supplier who can keep up. Your supplier should be reputable and well-liked, as you’re likely to be working with this supplier for years on end. On Alibaba, you can look at the supplier’s star rating. This metric grades suppliers on a 5-star scale based on service, on-time delivery, and product quality. A star rating of 4.5 or higher is generally great.

You should also check to see if the supplier has regular transactions. You can see the total dollar amount of transactions per a certain number of transactions over a period of time. 

Finally, look at the supplier’s response rate, which is crucial. If it’s hard to get ahold of your supplier, you’re going to have a difficult time working with them to sell their products through your subscription. A good response rate is around 80% or higher. This indicates that the supplier is very quick to respond and won’t leave you in the dark at any point.

Pay Attention to the Business’s Details

Also, find out how long the supplier has been on Alibaba. You may find that while a supplier looks great, with a high star rating, fast response time, and an ideal location like the United States, the supplier has only been on the website for a year. In most cases, you’ll likely want to avoid suppliers that haven’t been on Alibaba for very long. The website has been around for a long time, and good, well-established suppliers are likely well aware of this platform. So there’s generally not a good reason for them to not be established. 

However, you may find a supplier that, while not having been on the site for long, is verified. In these cases, it may be worth trusting a supplier that’s relatively new to the platform.

Look Carefully at Their Alibaba Page

Once you’ve found what looks like a good supplier, visit their company page on Alibaba and learn more about them before reaching out. Keep in mind that when contacting a supplier, don’t rely on Alibaba’s website’s live chat or other on-site communication. Try to get them to contact you via phone, Skype, email, or other third-party channels.

The most important item to look at on their company page before contacting them is Business Type. Here, it should always say Manufacturer. If it only says Trading Company, skip over this supplier. Trading companies essentially act as unnecessary middlemen between you and the manufacturer. Instead, it’s best to work directly with a manufacturer when possible.

You can also see other details such as how long they’ve been in business, the number of employees they have, certifications, and more to help you make your decision.

Step 4: Reach Out to the Supplier

After finding that perfect product and ideal supplier, don’t click that “Start Order” button just yet. You’ll wind up being overcharged. Instead, negotiate with the supplier when you contact them and try to work out the best possible deal.

Also, ask for a product catalog, which the supplier should always be willing to send. You should then receive a massive PDF or another file that could give you an endless number of ideas for products to sell in your subscription.

When contacting a supplier, always stress that you’re looking to establish a long-term relationship with them. This will encourage them to do business with you as a reliable seller. 

Step 5: Choose a Fulfillment Center

Screen grab of discussing fulfillment service providers

With a product and supplier chosen, you’ll want to ship products to a fulfillment center. There are several fulfillment centers that you can choose from, including:

  • Dollar Fulfillment
  • ShipOffers
  • ShipZOOM

In some cases, your supplier could also fulfill orders for you. Regardless of how you go about it, the fulfillment center will package and ship your subscription boxes on your behalf.

Step 6: Select Packaging Options

Some fulfillment centers will provide packaging options in addition to fulfillment. Otherwise, you will need to seek other packaging options. 

If you want to use custom boxes that feature cool and unique designs for your subscriptions, we recommend you go through Lumi. Simply visit their catalog page from the main navigation menu, and take a look. Their Corrugated Mailer Boxes, for example, are great for most subscription boxes.

If you have under 1,000 subscribers at this point, we don’t recommend getting a custom box. Using a plain box design without any writing on it is often best to start with. Wait until it’s worth the cost to upgrade to a custom design. Most customers will care more about what’s inside of the box instead of the exterior. So don’t spring for a custom box if you don’t need it.

The fulfillment center will also take care of all the logistics for packaging. All you need to do is tell them what you want, and they’ll do the rest.

Step 7: Build a Sales Funnel to Increase Dropshipping Sales

When it comes to actually selling your subscription box, you don’t want to rely on Facebook ads. Why? Because you’ll quickly find that those ads don’t perform the best on their own. People are more likely to see your box as just another monthly bill that they have to pay if you don’t sell it effectively.

Rather than relying on generic ad campaigns, the best way to sell your subscription is to develop a sales funnel. Start by leading people in with an inexpensive one-time product, which gives your customers value. From there, you can upsell them with your subscription box. This way, you’ll be paying social media advertising platforms for a sale rather than for a monthly subscription.

Through an effective sales funnel, you’ll be able to increase dropshipping sales of your main product and your subscriptions. This can boost your revenue without the need to pay for costly ad campaigns or other expenses. To learn more about how to build a winning sales funnel and develop an unstoppable eCommerce business, reserve your seat at our free eCommerce masterclass today. Tagged : / / / /

The Problem With Shopify Dropshipping: What You Need to Know

Welcome back, Empire Builders! If you’re thinking about getting started with Shopify dropshipping or you’re currently a Shopify dropshipper and aren’t getting the results you expected, keep reading. We’ll be going over the problem with Shopify dropshipping and why it’s difficult to be profitable on that platform. Then, we’ll discuss alternatives that can help you start making money right away.

Over the past few months, we’ve been creating a ton of dropshipping businesses and split-testing different approaches. Now that the results are in, we want to share what we’ve learned about starting your dropshipping business more profitably.

The Typical Problem With Shopify Dropshipping “Funnels”

The typical Shopify dropshipping “funnel” is where you’ll find the problem with Shopify dropshipping that stops so many sellers from making money. The word “funnel” is in quotes here because while it’s technically correct, it’s a very poor example of what a funnel should be. Let me show you what I mean. 

This is what your typical Shopify dropshipping “funnel” looks like:

Ad→ Product Page→ Add to Cart→ Cart Page→ Checkout Page #1: Shipping Info→ Checkout Page #2: Billing Info→ Complete Purchase/Thank You Page

Each of those arrows is a step that customers must complete to make the purchase. They’re also opportunities for the customer to drop off and not come back to finish the transaction. That’s the most costly problem with Shopify dropshipping. Consider how many ads people see each day, how seldom they click them, and that, as humans, we have the attention span of goldfish. When we finally do get that click, we need to get to the money as quickly as possible before life gets in the way and customers don’t come back. The “funnel” shown above does not work!

Many will argue that influencers or popular companies make millions that way. You’re right — your competitors who have warm leads and dedicated followings are making money off their popularity, But that’s despite the flaws in their methods. You don’t have that luxury, and you have to compete with them. So that’s even more reason to optimize your funnel!

What Does a Good Sales Funnel Look Like?

We use ClickFunnels to build our sales funnels, but you can use different software if you like. We use ClickFunnels because they have all the tools we need to make our funnels as profitable as possible and have it up and running within the day. 

Let’s compare ClickFunnels to Shopify. We’re going to say that the ad and the customers who click on it are identical. The funnel is the only thing that’s changed. Here’s the new funnel, done the right way:

Ad→ 2-Step Order Form→ Upsell→ Upsell→ Complete Purchase/Thank You Page

As you can see, the structure has a two-step order form right at the beginning. We get their name, email, billing, and shipping information right up front. That allows us to build our email list and follow up — whether they purchased or not. It also shows them our products and quantity break discounts, so they can choose what they want and how many they want. Then the rest of the steps are one-click upsells, usually including a subscription.

Real-Life Example of a Poorly Optimized Funnel

Screen grab highlighting multiple clicks as the problem with Shopify dropshipping

I saw an ad for a pet product and clicked it to see how many clicks it would take to complete a purchase. Here’s what I had to do:

Ad→ Add to Cart→ Checkout→ Continue to Shipping Info→ Continue to Payment→ Complete Purchase

It took six clicks! That’s three times as many as it should be! That gives customers more time to change their minds, get distracted, get frustrated, or any number of other possibilities.   

Real-Life Example of a Well Optimized Funnel

Instead, you want to set it up so that when leads click on an ad, it sends them to a sales page that highlights one offer with features, benefits, and images. Right next to the offer on that same page is where the two-step order form should be. With this design, you get their information right away, and they turn into a lead on your email list. On most sites, menus and options are great. But for an ad landing page, you don’t want to give them a ton of places to click off and get distracted. It should be simple and to the point.

Most people – around 90% – won’t buy the first time they end up on your site. They’ll want more information and to get to know you better first. When you get the contact information quickly, you have what you need to make that happen. Growing your email list and using email marketing is like printing money. You already have the names. All you have to do is reach out to them.

Good Sales Funnels Solve the Problem With Shopify Dropshipping

Screen grab of a Shopify sales funnel diagram

The value of this funnel is in ensuring that more qualified leads make it to your order form. If they put in their billing and shipping information, they’re more likely to buy. That’s why these funnels convert about 10%, while the Shopify ones only convert 1.33%. That’s nearly ten times more by merely changing your funnel.

On the second page of the order form, they can select their product. I always provide multiple quantity break discounts to encourage them to buy for a better deal. Then I have what’s called an order bump. That’s the pre-purchase upsell, much like the candy aisle at grocery store checkouts. You see it, and it’s convenient and tempting, so you just toss it in while you’re already there.

Make sure your order bump is a no-brainer item that pairs with your original offer. This will increase your average order value (AOV). Then the next clicks take you to one-click upsells before completing the order. I like having a subscription upsell in there to let them sign up for monthly orders. With this option, you can get consistent sales every month without additional work.

Final Thoughts About the Problem With Shopify Dropshipping

Dropshipper building a more convenient sales funnel

I see many people mistakenly assuming that if they aren’t making big profits, the product must be bad. Usually, the product itself is fine. It’s the sales strategy that needs work. Another mistake I see is a focus on lowering their cost-per-purchase. Ad spend isn’t going down — it’s just not. Constantly trying to reduce it creates inconsistencies that cost you more money.

Instead, flip the issue. While your competition tries to lower costs, focus on increasing your AOV instead so you can afford better ads to bring in more leads and still make higher profits. If you use optimized funnels with the right upsells and subscriptions paired with list-building and simple automated email marketing, you can succeed. It’s not unusual to see an average cart value of over $30-$40 on a FREE+Shipping offer with the right funnel and upsells.

To learn more about dropshipping and strategic sales, sign up for my masterclass where I’ll teach you how I made a full-time income online with a 5-page funnel and without touching a product or building a site. You’ll also get my $100k funnel template FREE! Get ready to build your empire. Tagged : / / / /

The 17 Dropshipping Secrets You Need to Know

Empire builders, you already know that building a successful ecommerce business takes serious work and continued effort. While hard work is a necessity, I have found some helpful dropshipping hacks throughout my years in the industry. If you want to find success faster, you need to start implementing the seventeen dropshipping secrets that I’m about to lay out in your dropshipping business today.

These secrets will help you achieve more, convert at higher rates, and earn more sales nearly the minute you start implementing them. Read on to learn more about these seventeen dropshipping secrets and how you can start using them for your benefit today. 

The Ultimate List of Dropshipping Secrets 

Over the last few months, my team and I have been doing a ton of research. We’ve been split-testing funnels, trying to find what works and what doesn’t. We’ve been through the learning curves already and can help you cut yours in half by providing you with our findings. If you don’t start utilizing the seventeen key dropshipping secrets we discovered through our research and testing phases, you are simply leaving money on the table. The following are the top seventeen dropshipping secrets that have proven useful in all of our ecommerce endeavors at Ecommerce Empire Builders. 

1. Use Better Background Images 

To bring legitimacy to your business and funnel, you need to be using high-quality background images. A few years ago, I would have told you that your funnel’s background doesn’t matter. However, the industry is changing, and you have to adapt your strategies to thrive. Through extensive testing, we have found that high-quality images increase conversions, especially with cold traffic. Implementing high-quality images in your funnels is a simple way to build an emotional connection with your potential customers. You can even use stock photos — just make sure they are copyright-free.

2. Don’t Sell Boring or Mundane Products 

If you want to be successful in the dropshipping industry, then you can’t sell boring or mundane products. Your product has to stand out. 

You also have to create a reason for a customer to buy from you instead of somebody else.

Remember, you can sell spatulas, but your spatulas have to have an element that separates them from the competition. Whether that’s a cool handle or a cool two-in-one kitchen gadget, you need something that separates your product and makes the customer feel like they just have to have it. 

3. Implement an Order Bump 

screengrab of a tip for position effective order bumps

Order bumps are a must in the world of funnels. Every one of your funnels should have a pre-purchase upsell available to the customer. Have the offer listed right above the checkout or ‘complete order’ button. 

An order bump is simply an easy toss-in item that increases the order value. Think of persuasive offers like expedited shipping or information products when creating your order bumps. 

4. Offer Deals and Discounts 

Every high-performing funnel has a deal or discount available to the customer. You need to grab the customer’s attention and give them a reason to buy from you. Think about creating offers like “Free Plus Shipping” deals or 50% off discounts. 

5. Invest in Testing 

If you want to gain traction in the ecommerce industry, then you have to be willing to put a little skin in the game. You need to invest in testing. This means you need to allocate around $250 (or more) to ads on whatever new offer you come up with. 

You will use this budget to create split tests and run multiple ads on the same offer for at least a five-day period. This will allow you to test out different audiences and discover where the sweet spot is with the new offer.

6. Have Upsells in Your Funnel 

Having upsells in your funnel is a must, no matter what type of software you’re using. Don’t overcomplicate the upsell strategy. If you’re selling fishing lures in your front-end offer, don’t try to sell the customer a fishing rod as the upsell. Offer more fishing lures as the upsell because you already know this is an item that the customer is interested in purchasing. 

7. Automate Your Orders 

I always see too many people wasting time on fulfilling orders. A simple way to give yourself more time to create better offers and higher converting funnels is to automate your order fulfillment. Always look to outsource parts of your business to give yourself more time to work on the things that really matter. Investing in Dropton or some other way of automating your orders would be a wise investment. 

8. Integrate Paypal into Your Funnel 

You need to have PayPal or some easy and reputable payment system integrated into your funnel. Having the PayPal logo on your funnel automatically increases your credibility to the customer. Funnelish is a great resource when it comes to integrating PayPal into your funnel. 

9. Utilize Funnel Cloning Software 

Funnel cloning software is another must-have for every ecommerce business. Super Cloner, a software tool that allows for funnel cloning, helps you find proven funnel templates that work. This is an easy and efficient way to build your own funnel — just start borrowing elements from funnels that have already proven to be successful. You can find a template you like and then put in your own copy, images, and offers. 

10. Use the Facebook Ad Library to Your Advantage 

screengrab of a tip for how to use Facebook Ad Library

Before you run ads to any of your funnels, make sure to use the Facebook Ad Library to your advantage. Go to the ad library and see what kinds of ads your competition is already running. This will give you a good indication of the types of ads that are already working with your ideal customer. You can also take inspiration from these ads and create your own. 

Remember, don’t plagiarize these ads. I recommend reading the book Steal Like an Artist to understand how to properly take inspiration and create your own winning ads. 

11. Show Multiple Products in Your Ads 

Another great strategy to implement in your ads is showing multiple products in one ad. By this, I mean showing the same product being used by multiple people in the same ad. Creating ads that show friends or family all using the same product creates a reason for your customer to buy multiple units of the same product once they enter your funnel. 

12. Show Multiple Products in Your Landing Pages 

It will also be to your benefit to show multiple units of the same product on your landing pages. Keep your landing pages congruent with your ads, and give the customer a reason to purchase multiple units. 

13. Use the Word “Free”

The word “free” is very powerful in marketing. This word needs to be in your funnel. It doesn’t matter whether you create “Free Plus Shipping” offers or free information products — you just need to have something in your funnel that is FREE to the customer. This will automatically result in higher conversions within your funnels. Check out the book Words That Sell by Richard Bayan to understand all the proven marketing words that lead to higher conversions time and time again. 

14. Put Testimonials on Your Order From 

Placing customer testimonials on your order forms is a simple way to add legitimacy and quality assurance to your business and products. Highlight other people finding success with your products, and use that as a selling point for other potential customers. 

15. Provide Deep Discount Offers 

Remember that if you have a high ticket item, you need to offer free shipping or deep discount offers with that product. You need to give customers an incentive to go ahead and purchase that higher ticket item today. 

16. Enable HTTPS/SSL on Your Funnel Pages 

Dropshipper ensuring that their sales funnel is secure

The best way to make your funnel and ecommerce business be seen as more legitimate is to enable HTTPS/SSL on your funnel pages. If a customer gets a notice that your website is not secure, then there is no way they are going to buy from you. This is a simple switch that will yield big results for your business. 

17. Use a Simplified Design Within Your Funnels 

The last of our dropshipping secrets that you need to utilize is to have a simplified design within your funnel. Never overwhelm the customer. Tell the customer what they want by providing a simple offer with a simple design. Simplicity will bring high conversions to your ecommerce business. 

Consult With the Pros 

Implement any one of these seventeen dropshipping secrets in your ecommerce business today to yield some serious results. If you feel like you need more guidance on implementing these secrets into your business or if you’re looking for more help on setting up your own profitable ecommerce business, then feel free to reach out to us today.

At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping and ecommerce industries. Remember, your empire starts now! Tagged : / / / /

How to Fix Failing Facebook Ads and Boost Sales

Empire builders, have you been trying to crack the code on how to fix failing Facebook ads? Facebook ads can only get you so far on their own, and sometimes they simply won’t work at all without a good sales funnel in place. Here we’ll go over how you can analyze your sales funnels and fix those broken ads while improving your sales funnels to finally get the sales you want. The following steps will work best for Facebook ads, but you can also apply them to Instagram campaigns.

Identify Issues by Looking at the Data

When looking at your own data, we recommend that you do what you can to remain as emotionally detached as possible and analyze the data objectively

It helps to look at your business as an entity and yourself as an investor. Many business owners tend to look at their business through the subjective lens of a parent with a child that they’ve created and nurtured, and that’s the wrong approach. It’s a lot easier to get frustrated and distraught with your store’s performance if emotions get in the way. That could make it harder to pick yourself up after those low moments.

Keeping this in mind, we’ll go through what might go wrong and how you can fix failing Facebook ads to increase sales.

1. Look at Your Customers’ Purchases First

When looking at your data, the first item to look at is the purchases. You’ll want to look at the purchases made over a three-day period, which is the same period you should allow for each type of data. It could also be as long as five days, but the important thing is to give your campaigns enough time to perform and determine whether they’re working or need some tweaking. Otherwise, you could be making decisions before your campaigns really have enough time to take effect.

In this example, let’s say you’ve been running Facebook ads for around two to three days. A couple of things have happened in your ad sets, one of which is a complete lack of purchases made within the three-day period. Now that you know what’s going on with the purchases, it’s time to go deeper.

2. Check the Click-Through Rate

screen grab of Ali's flowchart for how to fix failing Facebook ads with a CTR below 2%

If you notice that you’re not making a single purchase with your ads, the next item to examine is the click-through rate (CTR). To view your CTR in Facebook ads, you will need to go into your customized columns and select this metric manually.

When looking at your ad sets’ CTRs, you will specifically want to determine if it’s greater than or less than two percent. (FYI: two percent is the industry standard for the CTR that the average Facebook ad will get.) If your CTR is greater than two percent, it’s best to leave the ad set running for either another two to three days or at two to three times the cost of the product. 

For example, say you’re selling a product for around $10 and your CTR is at around three percent or higher. If that’s the case, then wait until you’ve spent at least $30 before choosing to continue or stop the campaign. Doing so can help give Facebook ad sets more time to generate traffic to your landing pages. You can potentially gain more traction and increase your odds of breaking even.

If your CTR is under two percent, you’re better off leaving the ad set running for two more days or twice the cost of the product, which can give it a chance to reach or exceed two percent. If the ad set still fails to perform after running for two more days or twice the product cost, you will need to fix one of two things: the ads, or the targeting.

How to Fix Failing Facebook Ads: Either Change Your Creative or Your Copy

The most effective way to boost CTR is to change the creative elements of your ads. Changing the copy can also help if you develop an appealing headline and body text or offer that speaks to your audience. But if you want quick favorable results, then your best bet is to change the creative.

How to Fix Failing Facebook Ads: Change the Ad’s Targeting

If you’re happy with your creative and copy but your ads still aren’t performing the way you want them to, then it’s time to look at the targeting. Make sure your ads are targeting and reaching the right audience, which can also improve CTR.

Once your CTR increases, leave your ad sets running for another two to three days to allow them to gain hold.

3. Look at the Opt-In Page

If your ads are still failing to perform with a CTR above two percent and you’re not seeing any increase in sales, the next step is to find out what’s wrong with the opt-in page.

Specifically, you’ll want to look at the opt-in rate. It should be in or greater than the 20 to 30 percent range. If the opt-in rate is lower, the best way to increase this metric is to change the way the offer is displayed. People may have clicked through the ad because of the offer’s initial appeal. But you need to figure out how to maximize the proposed value of the offer and prove that it’s worth the customer’s investment. 

How to Fix Failing Facebook Ads: 2 Quick Ways to Improve Your Offers

Two key steps can help improve the performance of your opt-in offers:

  1. Hide the price
  2. Use the best possible offer stack image

You can also add more customer testimonials, change the headline, or increase the offer. 

4. Modify the Order Form

dropshipper following a tested process for fixing their online order form

If you’ve made all the above changes and your opt-in rate is at or exceeding 20 to 30 percent but you’re still not making any sales, the next phase would entail looking at your order forms. 

When it comes to gauging your order forms’ performance, you’ll want to look at the order rate. You should try to aim for an order rate of greater than 10 percent. If your order rate is low even with a high opt-in rate, this indicates a broken ordering process.

How to Fix Failing Facebook Ads: Test the Funnel and Fix the Offer

To boost the order rate, the first step to take is to test the funnel. If the funnel is still working well and there doesn’t appear to be a reason for a lack of orders at this point, you’ve either:

  1. Priced the offer too high.
  2. Priced the offer incorrectly.

If the offer is priced too high, consider dropping it down slightly to increase acquisitions. If the price is incorrect, this could mean that people think that the offer promises an entirely free product, only to feel like they’ve been misled and have to pay for shipping or other costs. Change the order form to reflect the costs of shipping and handling or other expenses.

What to Do If the Ads Are Working (But Not Well Enough)

If you’ve finally made one or more sales, look at the cost per purchase (CPP). A CPP less than the average customer purchase (i.e., the cost of the cart) is a good sign of success.

If your CPP exceeds the average cart cost, here are some steps you can take to tip the scales and increase the average cart:

  1. Add upsells.
  2. Include quantity breaks that give a discount for buying two or more of an item.
  3. Create or further optimize the order form.
  4. Add an order bump.
  5. Add products to the “Thank You” page.
  6. Improve continuity by encouraging customers to subscribe and maximize their lifetime value.
  7. Send emails reminding people to continue their purchases after abandoning their carts.
  8. Add buyer automation that keeps customers coming back for upsells and repeat purchases.

Remember, give your campaigns time to perform and stick. If your ad sets still fail to perform after you make changes, you can proceed to dig deeper. Find out where the issues lie and optimize your campaigns accordingly. Ultimately, this will help you win with highly effective Facebook or Instagram influencer marketing and maximize acquisitions to boost sales.

Consult With the Experts

screen grab of the flow chart for how to fix failing Facebook ads

Now that you know how to fix failing Facebook ads, it’s time to keep growing. To learn more about how to take advantage of sales funnels and grow your ecommerce business with ease, sign up for the free dropshipping webinar with Ecommerce Empire Builders today. You can also pick up more tips and insights on my YouTube channel. Tagged : / / / /

How to Convert a Shopify Store Into a Clickfunnels Sales Funnel

Empire builders, have you been struggling to make sales on your Shopify store? You know you have a winning product or idea, but you just haven’t been able to capitalize on it quite yet. Alternatively, maybe you’re not struggling, but still want to find a way to increase and optimize your monthly sales. If either of these scenarios sounds like you and your business, I have some exciting news for you! The simple key to optimizing your ecommerce business and obtaining more monthly sales is to convert your Shopify store into a Clickfunnels sales funnel. Read on to learn more about sales funnel optimization and how you can easily convert a Shopify store into a more profitable sales funnel today. 

Why You Need to Convert Your Shopify Store Into A Sales Funnel

a couple seeing an engaging product offer on a sales funnel

I’ve been banging on about the importance of utilizing a sales funnel in your ecommerce endeavors, but don’t just take my word for it. Numbers and data are the bread and butter of any successful business. The numbers simply speak for themselves when it comes to the benefits of using a sales funnel. 

The average Shopify store converts at less than 1%. This means that, out of 100 people that visit your store, only one is likely to buy from you. The bottom line is that this is a terrible way to run a business. In comparison, a Clickfunnels sales funnel converts at over 13%. These numbers alone give you a much better chance of creating a profitable ecommerce business. 

If you love Shopify, that’s great. You can keep utilizing the platform. But I have seen firsthand how integrating the Shopify and Clickfunnels platforms generate massive results. You take your winning products that are already selling well on your Shopify store, plug them into a sales funnel, and generate huge profits. 

I recently did a case study of this concept after stumbling across a Shopify ad on YouTube that had over 13 million views. The product was a simple magnetic phone adapter, but the dropshipper had created a great ad for the product. I clicked on the ad and was taken to a typical Shopify store with too much white space, predictable countdown timers, and generally poorly formatted pages. Utilizing a sales funnel will let you overcome these predictable Shopify store mistakes. This article explains more of the different options you have with Shopify vs. Clickfunnels.

How to Convert a Shopify Store and Make a Profitable Funnel 

Now don’t get me wrong. The owner of the Shopify store in this case study is killing it with this product. However, they could be raking in even more profits if they convert their Shopify store and showcase their already winning product through a sales funnel. The problem with Shopify stores is that they present too many options to the customer, leaving them feeling overwhelmed and more likely to leave the page before making a purchase. A sales funnel lets you make the offer very clear to your potential customer. It also allows you to essentially hold their hand through the buying process. 

In my case study, I took this winning magnetic phone adapter product and built a sales funnel for it. The key to creating profitable sales funnels is to build a funnel that looks like the traditional online store but removes all the distractions

Typical distractions on a Shopify store are links to multiple products or outside sources before the customer has even committed to an initial purchase. 

The basic sales funnel I created and that you can use to optimize sales on your winning products is a three-page, add-to-cart type funnel. The three pages in this funnel are the squeeze page, the order form page, and the order confirmation page.

The Key Steps to Setting Up a Killer Squeeze Page  

screen grab showing the start of how to design an appealing sales funnel page

Now, when you first convert a Shopify store into a sales funnel, the squeeze page is the most important element of the entire funnel. The squeeze page is where potential customers land after clicking on your ad. Here, you need to wow customers with your offer — give them a solid reason to buy from you and not Walmart or Amazon. To have a killer squeeze page that generates real results, you need to incorporate four basic elements. These four elements are an exciting offer, a good logo, appealing images, and an opt-in button.  

1. An Exciting Offer 

Customers come to your page for the offer, so you need to make it a good one. The offer needs to be enticing on the squeeze page, and the description on the page needs to be exciting. For this product, something like, “THE LAST CHARGER YOU WILL EVER NEED,” should work well as an exciting initial description. You can give a more detailed description on the squeeze page, too, but remember not to overwhelm the customer with a ton of information. Overwhelming customers makes them more likely to leave the page before opting in or making a purchase.

2. A Good Logo 

Having a good logo is a must on a sales funnel. This logo gives your page legitimacy and makes it look more like the traditional online store. However, don’t put too much time into curating the perfect logo, as it’s not what customers care about once they land on your page.

3. Appealing Images 

Using high-quality and appealing images is another crucial element in creating a killer squeeze page. It’s ideal to have 2-3 high-quality images on your squeeze page. Try to avoid white background images as they seem to make the product less exciting. 

4. Opt-In Button 

Finally, you need to incorporate the opt-in button into your squeeze page. Ultimately, the opt-in button is the most important element of the entire page. For my opt-in button, it read, “Add to Cart for 50% Off.” This is the button that customers click before being taken to the order form. 

You can also make it so that clicking this button prompts a pop-up to appear. This pop-up will require customers to provide their email address before moving on to the order form. Collecting this email before a purchase doesn’t just allow you to build up your email list. It also allows you to retarget customers who left the page before making the purchase. This is an element that Shopify simply lacks.

Consult With the Pros 

woman taking notes as she learns about dropshipping

If you’re ready to take your ecommerce store to the next level, you need to start integrating sales funnels into your business model. If you want to know more about how sales funnels can help optimize your ecommerce endeavors, feel free to reach out to us today. 

At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now.  Tagged : / / / /