Tag: how to use a sales funnel

Key Strategies for Increasing Your Average Cart Value

by Peter PruDropshipping Case StudiesLeave a Comment on Key Strategies for Increasing Your Average Cart Value

In the dynamic realm of e-commerce and dropshipping, leveraging sales funnels stands out as a pivotal strategy. These funnels extend beyond mere product pages, playing a vital role in optimizing business operations. Their effectiveness lies in their ability to gather essential customer information, such as emails and phone numbers, paving the way for targeted follow-up marketing. This approach not only enhances customer engagement but also lays the foundation for building long-term relationships. In this blog, we go over key strategies for increasing your average cart value and how to make your business more profitable.

Strategies to Enhance Cart Value

One of the most effective tactics to augment cart value involves offering discounts for purchasing products in larger quantities. This strategy incentivizes customers to buy more, thereby boosting the overall value per transaction. It’s a win-win situation where customers feel they are getting more value for their money, and businesses see a rise in their average cart value.

The Magic of Order Bumps

Another innovative approach is the use of order bumps. This involves adding a relevant, easy-to-choose add-on product at the checkout stage. For instance, consider proposing toothpaste as an additional purchase when a customer buys a toothbrush. Such strategic placement of related products not only enhances the shopping experience but also significantly increases the average cart value.

Mastering Upsell Sequences

Post-purchase upselling is another key strategy. This technique involves presenting additional products that are related to the initial purchase. Drawing inspiration from data like Amazon’s ‘frequently bought together’ can be incredibly useful. This method not only elevates the customer’s shopping experience but also increases the average cart value through additional sales.

Downselling: A Strategic Move

Downselling plays a crucial role in this ecosystem. It involves offering a discounted product if a customer declines the initial upsell offer. This strategy not only salvages a potential lost sale but also ensures that the customer leaves with a positive impression, possibly leading to future transactions.

The Role of Subscription Services

Incorporating subscription models into the business framework has proven to be immensely beneficial. This not only guarantees recurring revenue but also significantly enhances the long-term value of each customer. Subscription services create a consistent revenue stream, ensuring a steady flow of income.

High-Ticket Offers: A Game-Changer

Introducing high-ticket items on the thank-you page following a purchase is an innovative strategy to significantly boost the average cart value. Offering expensive products or services, such as excursions or high-value bundles, can transform the profitability of a business. This approach not only increases revenue but also enhances customer perception of the brand.

Leveraging Customer Insights through Call Booking

Encouraging customers to book calls for higher-priced offers on the thank-you page serves a dual purpose. It not only provides valuable insights into customer preferences but also substantially increases revenue. This direct interaction with customers can reveal invaluable information, aiding in tailoring services and products to better meet their needs.

By implementing these key strategies for increasing your average cart value, businesses can witness a substantial increase in their profits. The key lies in thinking creatively about offers and not shying away from high-ticket items. Optimizing the way products are sold, using sales funnels, and introducing higher-value offers can turn any product or business profitable. The journey to enhanced e-commerce success is paved with strategic planning and innovative sales techniques.

Let Ecommerce Empire Builders Launch Your Business

Starting an e-commerce business can be time-consuming and challenging, but you don’t have to do it alone. Specifically, if you have the financial resources but lack the time to invest in building your business, then the Ecommerce Empire Builders team can help.

With over 20 years of combined online business experience and millions of sales generated, the Ecommerce Empire Builders team has the expertise and knowledge to help you succeed in the world of e-commerce. Our team will build your new business personally, tailoring it to your unique needs and goals. We’ll handle everything from product research to supplier selection and store setup, allowing you to focus on other aspects of your life while your business takes shape.

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Four Strategies for Successful Dropshipping

by Peter PruOne Product Dropshipping / Systems & ProcessesLeave a Comment on Four Strategies for Successful Dropshipping

In the world of ecommerce, dropshipping has become a popular business model. However, not everyone who ventures into it is successful. While some people may struggle to find a footing in the market, others seem to have discovered the secret to unlimited success. In this article, we will discuss four strategies that can help you achieve infinite success in your dropshipping business.

Understanding the Importance of Niche Stores vs. General Stores

Understanding the key differences between a general store and a niche store is essential for success in the world of e-commerce. While some business owners might be tempted to open a small general store to test the market, it’s crucial to remember that this strategy could result in dispersed efforts, squandered resources, and muddled brand identity. Instead, you have the chance to develop a personalized and captivating brand story that connects with your target audience by concentrating on a particular niche group of people. This specialized strategy can assist you in establishing your authority in your industry, enhancing your credibility, and ultimately attracting the ideal clientele. You may fine-tune your advertising and marketing techniques, build a solid and consistent brand image, and eventually stand out in a crowded e-commerce scene by focusing on a certain market.

The Distinction Between Stores and Funnels: A Change in Dropshippers’ Perspective

Secondly, it’s crucial to understand when and where to use a store versus a funnel. While a store can be a great platform to showcase your products, a funnel is a powerful tool for converting leads into loyal customers. With a funnel, you can target specific audiences with tailored messages and offers, creating a personalized customer journey that leads to higher conversions and more sales. Unlike a store, a funnel is designed to guide customers through the buying process, using strategic upsells and downsells to maximize revenue. By understanding the power of a funnel and its ability to turn cold traffic into repeat buyers, you can create a reliable and sustainable source of income for your business.

Boosting Sales with Monthly Subscriptions

Thirdly, adding monthly subscriptions can be a highly profitable tactic that not only boosts your revenue but also cultivates a network of devoted customers. Your consumers will have a predictable and consistent experience when using a subscription-based service or product from you, which will make it simpler for them to plan and budget their expenditures. Additionally, this strategy gives you a chance to build a stronger relationship with your clients because they will receive regular updates, special content, and tailored offers. This encourages customer retention and fosters a sense of community around your business. You may concentrate on creating new goods and enhancing current ones with the regular income from subscription plans, ultimately resulting in increased business growth. Offering monthly subscriptions is a smart and customer-focused strategy for growing your business in a world where clients demand ease and value.

The Power of Automation for E-commerce Success

Lastly, automation is a critical element in a dropshipping business, and it’s more than just a convenience. Automation can help you save time and money, and it can streamline your business operations. When you automate your sales process, you can focus on other aspects of your business while your automated system works to drive sales. You can set up automated email campaigns that engage customers, send promotions, and recommend other products that match their interests. You can also automate your social media and advertising campaigns, allowing you to scale up your business operations without needing to hire additional staff. With automation, you can create a seamless and personalized customer experience that increases customer loyalty and encourages repeat business.

This image represents Four Strategies for Successful Dropshipping thats helps you grow your business

Let Ecommerce Empire Builders Launch Your Business

Starting an e-commerce business can be time-consuming and challenging, but we don’t want you to do it alone. If you have the financial resources but lack the time to invest in building your business, we, the Ecommerce Empire Builders team, can help.

With over 20 years of combined online business experience and millions of sales generated, we have the expertise and knowledge to help you succeed in the world of e-commerce. We will personally build your new business, ensuring that it’s tailored to your unique needs and goals. We’ll handle everything from product research to supplier selection and store setup, allowing you to focus on other aspects of your life while your business takes shape.

Not only will we build and launch your e-commerce business, but we’ll also teach you the foundational strategies necessary for long-term success. Our objective is to arm you with the abilities and information required to run and expand your e-commerce business on your own.

You don’t have to saunter around the e-commerce world by yourself. Without expending all of your time and effort, you can start a successful business with our assistance. By utilizing our knowledge and experience, you’ll have access to a professionally constructed online business and discover insightful tactics for long-term success. Apply right away to start building your online retail business.

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How to Grow Your Dropshipping Business with Youtube Shorts

by Peter PruDropshipping Case Studies / One Product Dropshipping / UncategorizedLeave a Comment on How to Grow Your Dropshipping Business with Youtube Shorts

Are you an eCommerce business owner looking for a way to increase your sales without spending a fortune on ads? In today’s blog post, we will discuss a proven strategy. How to Grow Your Dropshipping Business with Youtube Shorts by making simple product videos.

How this E-commerce Store Drives Sales With Zero Ad Spend

Firstly, let’s talk about the example of Ravvisa.com, a Dropshipping business that has been using this exact strategy to drive over 5.3 million people to their website. They found a unique product that had some sort of demonstratable characteristics and started creating engaging videos of people using the product. This strategy helped them generate $50,000+ in sales with zero ad spend.

How To Implement This Strategy in Your Dropshipping Business

Now, let’s dive into how you can implement this strategy for your Dropshipping business. The first step is to find a unique product that can be demonstrated in videos. To find such products, you can search on TikTok for creators who shoot videos about these products on Amazon. You can look for products that have gone viral and try to find similar products that you can demonstrate in videos.

Once you have found a product, the next step is to start creating engaging videos of people using the product. You don’t need to hire a professional videographer for this. In fact, the less polished and professional the videos are, the more authentic and accessible your product will look. Try to think of different situations and scenarios in which the product can be used and demonstrate it the same.

The third step is to mix your content with current trends. Try to tap into current trends and show your product in a way that resonates with your audience. You can use trending sounds, hashtags, and hooks to create content that people actually want to see. If you create shareable content, people will send the link to their friends, which can make it go viral.

This image represents How to Grow Your Dropshipping Business with Youtube Shorts

The Key to Making This Work For Your Business

Consistency is the Key. You cannot expect to go viral with just one video. You need to be consistent in creating videos and try different things until you figure out what works. Once you figure out what the algorithm favors, the algorithm will start to push your videos over time. Even videos with fewer views will start gaining more engagement and traction as your viral videos send them more traffic.

In conclusion, the strategy of generating $50,000+ in sales with zero ad spend is a proven one, and you can implement it for your Dropshipping business too. By finding a unique product that can be demonstrated in videos, creating engaging videos of people using the product, mixing content with current trends, and being consistent in creating videos, you can drive more traffic to your website and increase your sales.

If you want to learn how to build a business with a simple sales funnel then attend our free masterclass

Are you ready to take your business to the next level with the power of sales funnels? If so, I invite you to attend our free masterclass on the Simple 5-Page E-commerce Funnel that I used to create a full-time income online – without building a website, paying for expensive ads, or touching a single product!

In this masterclass, you will learn from Peter Pru, a leading expert in the field of e-commerce funnels, and discover how to start selling best-selling products today without ever having to touch them. You will also learn how to copy and paste your products into our high-converting 6-figure funnel templates and have your customers buying from you month after month on autopilot.

Plus, when you sign up for our free masterclass, you will receive Peter’s FREE $100K/Mo Funnel Template just for showing up!

So what are you waiting for? Sign up for our free masterclass today and start driving a flood of hungry buyers to your funnel within 30 minutes of launching! The next class starts today, so don’t miss out on this amazing opportunity to take your business to the next level.

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Discover How One Entrepreneur Earns $10,000+ Per Month With Basic Ecommerce Pages

by Peter PruDropshipping Case StudiesLeave a Comment on Discover How One Entrepreneur Earns $10,000+ Per Month With Basic Ecommerce Pages

Empire builders, you already know that the road to success as an entrepreneur is full of many twists and turns. Undoubtedly, these twists and turns can make it very easy to get discouraged along the road to success. However, many entrepreneurs have already proven that success can be achieved with the right mindset, even with basic ecommerce pages. 

Have you been looking for a little motivation when it comes to your ecommerce business? Then there’s no better motivation or mindset check than hearing the success stories of others. Boy, do we have an interesting success story to share today. One of our own Ecommerce Empire Builders students has started making $10,000 per month in sales with his very basic ecommerce pages. So, let’s dive into the success story of Tareq, one of the latest 10k Club Members. 

Finding Success With Ecommerce Empire Builders 

Tareq has a unique entrepreneurship story. He is someone who proves that with a little hard work, determination, and grit, anything is possible. But, like many individuals in the ecommerce space today, Tareq’s journey really started in 2020. 

During this time, Tareq saw one of his good friends get laid off from their job. With the uncertainty surrounding the economy, Tareq realized that could soon be him, too. Tareq had dabbled in entrepreneurship before. But the uncertainty that 2020 brought created the push he needed to finally build something that was completely his own. So he started watching ecommerce videos on YouTube; this led him on the path to finding Ecommerce Empire Builders and becoming an academy student. 

After Tareq became one of our students, I asked him to send me the funnels he was working with. When Tareq first sent me the funnel he has been using to generate over $10,000 in sales per month, to say I was quite surprised would be an understatement. To put it bluntly, Tareq’s funnel was quite basic. It lacked a well-thought-out design. 

In this respect, Tareq’s success with his basic ecommerce pages proves that you don’t have to overthink or worry about design when building your funnels. Instead, your focus should be on presenting an incredible offer to your customers. The biggest takeaway from Tareq’s funnel is that ecommerce success isn’t found in the bells and whistles. It’s about the solutions you can provide to your customers. 

Tips From an Ecommerce Empire Builders 10k Club Member

Screen shot of Tareq and Peter discussing strategies for customer contact

With his background in entrepreneurship, Tareq has a wealth of knowledge when it comes to the dos and don’ts associated with creating a successful ecommerce operation. Tareq grew his ecommerce business quite quickly over the past year with his basic ecommerce pages. He drew in over 150 continuity members or customers paying for monthly subscriptions. However, success did not come overnight. Tareq went through quite a few niches after joining the Ecommerce Empire Builders Academy before finding the right one to grow his business. 

When I asked Tareq what advice he would share with someone just starting out in the ecommerce space or someone struggling to make money online, he told me that knowing your strengths and weaknesses is the most important element to achieving success. When Tareq first started his entrepreneurship journey, even before ecommerce, he started an agency where he would work with clients one-on-one. However, he soon found this wasn’t the best environment for him. But was good with sales and working with customers.

In addition, Tareq hit on how important it is to not only know your strengths and weaknesses but also to choose a niche that you enjoy. Overall. Tareq’s biggest tip for other Ecommerce Empire Builders is this:

Pick a niche that you love and be willing to show up for your business every day. 

Tareq also relayed the message that it’s important to understand that there will be ups and downs throughout this journey before you reach your goals. I couldn’t agree more. There will always be ups and downs in entrepreneurship, no matter if you’re making $10,000 a month or seven figures a year. 

The Importance of Building a Team to Achieve Ecommerce Success 

Screen shot of Tareq and Peter discussing ecommerce sales

Along with Tareq’s tips outlined above, another key element in his ability to become a 10k Club Member was his willingness to build a team. Tareq found that investing in team members was the only way to take his ecommerce business to the next level. It’s simply impossible for one person to do everything needed to make an ecommerce business successful in a single day. Once you’ve been in the ecommerce space for a while, you will soon learn the importance of building a strong team around yourself. 

To reach the 10k Club, Tareq hired a variety of virtual assistants to help him complete all the daily tasks that would grow his business. For example, one of his team members is solely responsible for creating email content and handling the store’s email marketing. Another one of his team members is solely in charge of handling administrative tasks. 

The key takeaway here is that if you’re looking to join the 10k Club, 50k Club, or even higher, you must be willing to build a strong team around yourself. You simply can’t achieve a high level of success if you try to do every business task by yourself. 

Consult With the Pros for Greater Success With Basic Ecommerce Pages — And More!

New ecommerce business owner using basic ecommerce pages

If you want to become a 10k Club Member like Tareq, it’s time to get to work. I hope this success story has given you the motivation you need to put in the work to take your own ecommerce venture to the next level. 

If you’re looking for some guidance on your ecommerce journey, feel free to reach out to us today. At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable ecommerce business. To get started, sign up for our exclusive free webinar to learn more, and be sure to check out our YouTube channel for even more free resources and insights into the ecommerce industry. Remember, your empire starts now!

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Become a Millionaire With This Breakthrough eCommerce Platform

by Peter PruStoreFunnelsLeave a Comment on Become a Millionaire With This Breakthrough eCommerce Platform

Hey, what’s up, Empire Builders? If you’ve been wondering how to break into the eCommerce space or take your existing eCommerce operation to new heights, I’ve got some exciting insights and opportunities to share. Today, I’m going to let you in on one of the best-kept industry secrets. This article details the benefits of StoreFunnels, the best eCommerce platform available on the market in 2022 and beyond. 

In addition, we’ll go over the importance of synergistically combining stores, funnels, and email marketing to reach ultimate success within the eCommerce industry. While there is a lot of eCommerce software to choose from, StoreFunnels is the only software available today that makes integrating stores and funnels a seamless experience. Find out more about the many benefits of StoreFunnels and how this eCommerce platform can help make your million-dollar dreams a reality. 

Understanding the Difference Between an eCommerce Store and Funnel 

Even if you’re new to the world of eCommerce, you’ve undoubtedly heard about building eCommerce stores through popular website builders like Shopify, WooCommerce, Wix, Squarespace, and more. What might be a little lesser known, especially if you’re just starting out, is the concept of funnels. However, if you have heard about eCommerce funnels, you’ve probably only heard about ClickFunnels. That’s one of the most popular funnel-building software programs.

Now, there’s no doubt that Shopify stores and funnels made with ClickFunnels software have made many people millionaires over the years. Unfortunately, most people who build a Shopify store or an eCommerce funnel fail. 

So, what separates the eCommerce one-percenters from everyone else in the eCommerce industry? 

Well, the secret lies in combining three key eCommerce features. Those eCommerce features include stores, funnels, and email marketing. What many newcomers in the eCommerce space don’t understand is the importance of combining these three features for millionaire-level success. 

So, you might be wondering what the difference between a store and a funnel even is. It’s a common question and, luckily, we’ve got your answer. You see, a store serves as a home base for your current customers. It’s for the consumers you’ve already converted and have created a relationship with. 

In comparison, funnels are for attracting cold traffic through paid advertising through Facebook, TikTok, YouTube, or other social media sites. Funnels help attract new customers; they also create assets for your business in the form of names, email addresses, and phone numbers. These assets can then be used to further grow your business through retargeting efforts like SMS and email marketing. 

So, take it from an industry pro. The secret sauce to eCommerce success comes in the form of combining stores, funnels, and email marketing efforts with the right eCommerce platform. 

StoreFunnels Is the Only Software on the Market That Seamlessly Integrates Funnels and Stores 

Screen grab of Peter Pru discussing templates in the StoreFunnels eCommerce platform

If you’re ready to start your own eCommerce empire, it’s crucial that you understand the difference between stores and funnels. But it’s equally vital to know the importance of combining funnels and stores synergistically to achieve ultimate eCommerce success. Currently, the easiest and most affordable way to seamlessly integrate funnels and stores is through StoreFunnels.net. The software available on StoreFunnels makes creating clean and effective stores and funnels easier than any other big-name software.

Of course, as outlined above, the three core features on StoreFunnels that will help build ultimate success are the store, funnel, and email marketing features. StoreFunnels can seamlessly integrate your stores, funnels, and email marketing systems. The software also comes with a ton of great templates that take figuring out design and tech problems off your plate altogether. 

Learning Resources

StoreFunnels is the easiest eCommerce software to learn, too. Many popular big-name eCommerce websites pay you to learn how to use their software. But StoreFunnels makes learning free and easy through the Academy. For example, the StoreFunnels Academy provides users with free video tutorials on:

  • How to create a website
  • How to create a funnel
  • Emails & automation
  • Countless other free resources to enjoy nearly instant success

Price

Screen grab of the StoreFunnels homepage

Another key advantage of StoreFunnels compared to big-name eCommerce platform options is the price. The big names like Shopify and ClickFunnels will cost you hundreds of dollars every month. (Remember, you will need to pay for both, and an email marketing system, to get noticed in the eCommerce space. That’s hundreds of dollars, plus a ton of hours put into learning difficult software, all before you even make your first sale.) 

Luckily, with StoreFunnels, you can skip all these costly steps and receive a simple price that provides endless growth. You can get started with StoreFunnels today and begin creating integrated stores, funnels, and email marketing systems for just $69 a month. There’s simply no other offer on the market like StoreFunnels. 

Consult With the Pros and Get Your Own Pre-Built eCommerce Store Today 

Business owner seeing bigger profits with the right eCommerce platform

So, are you ready to take the leap and start building your own eCommerce empire? It’s time you start investing in your future and taking a chance on yourself. However, we understand that creating your own eCommerce empire can feel like a daunting task, especially when you’re starting from scratch. That’s why we created EcommerceEmpireVentures.com through StoreFunnels software. 

On Ecommerce Empire Ventures, we buy existing eCommerce stores. We then transform them into money-generating machines by putting them through our proven system. Finally, we sell these money-generating eCommerce operations to people who want to get started in the eCommerce industry without having to start from the bottom. 

Whether you’re looking to build your eCommerce business from scratch with the right eCommerce platform or through a proven business model, the team at Ecommerce Empire Builders is here to help bring your eCommerce dreams to fruition. To learn more about the opportunities and insights that Ecommerce Empire Builders can provide on your empire-building journey, sign up for access to our exclusive free webinar right now. In addition, be sure to check out our YouTube channel. You’ll find even more free resources and insights into the eCommerce industry. Remember, your empire starts now!

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How We Launch Dropshipping Businesses Daily to Make Sales on Day One

by Peter PruDropshipping Case StudiesLeave a Comment on How We Launch Dropshipping Businesses Daily to Make Sales on Day One

Every day, we help businesses of all types excel with dropshipping from the start of their journey. We recently helped yet another one of our clients launch their dropshipping business and make sales on day one. Here we’ll review what exactly we did for this client and reveal how you can implement some of these strategies when developing your own business.

While a lot of businesses get into dropshipping with unrealistic expectations, we’ll go over what kind of results this Business in a Box client managed to see and what you can expect. Specifically, we’ll be looking at stats gathered over the course of the first two days after launch, which can give you a good idea of the kinds of numbers you can achieve with a strong strategy in place.

Using a Deep Discount Offer to Make Sales on Day One

When looking at our client’s back-end stats, we managed to help make them $265.61 in gross sales over the first two days, with an average cart value of $66.40. We achieved these goals after spending around $20-30 per day on advertising. 

The kind of offer behind these stats was something called a deep discount offer, which is notably different from a “free plus shipping” offer. You may be familiar with “free plus shipping” offers, in which lower shipping costs can cover both the product costs and shipping. These offers are often helpful because they attract new customers while enabling businesses to break even. Deep discounts, on the other hand, entail attempts to increase profits on the front end.

However, whether you use “free plus shipping” or deep discount offers, it’s important to keep in mind that advertising is primarily intended to help build assets for your business. For example, your ads could bring in email addresses and other details that you can then use to follow up with customers. 

Implementing Opt-Ins and Upsells in a Complete Funnel

Screen of a Business in a Box client's revenue

As mentioned, this client’s average cart value (ACV) is $66.40. This is an impressive ACV that could drive huge success if it continues in this trend. Normally, the ACV will show how much a dropshipper can spend to acquire a customer. With the help of a successful sales funnel, however, you can usually earn that money back to help cover product costs. 

A Two-Step Opt-In Form to Get Customers Started

This particular client’s funnel consisted of an order form page to start with, followed by a couple of upsells. Using this funnel, our client achieved an opt-in rate of 26.52%, with 48 of 181 unique visitors opting in. For a two-step order form, this opt-in rate was perfectly acceptable. On these forms, we asked for the customer’s name, email, phone number, and address. In the process, a two-step order form like this can collect a lot of information that could assist you later.

In most cases, a two-step order form like this may yield a 25-30% conversion rate, while a regular opt-in form is more likely to see an opt-in rate of over 30%. Although it may seem like a regular opt-in form is better based on these numbers, the fact is that you’ll get better leads with a two-step form. This is because the people who opt-in through a two-step form are more invested in the product behind it.

After people went through the opt-in, our client managed to attract only four sales to give us a conversion rate of 2.21%. This is not a great conversion rate by any standard, but this is typical when just starting out. Remember, when first launching Facebook or other ad campaigns, these platforms won’t have your buyers figured out yet. As they collect more data and interpret it, your ads’ targeting will be able to improve over time to connect with people who are more interested in your offerings. 

In the end, through our opt-in form, we made a total of $170.82 in sales. Compare this to the total gross amount of $265.61, and you’ll see where upsells came into play to make sales on day one.

Upsells That Help Maximize Sales

Another mistake that many dropshippers make is relying on their opt-in page alone and neglecting to use upsells. They tend to focus on the first-time sale and don’t think about the sales that follow. 

For this client, the first upsell we implemented made a total of $26.91 with a conversion rate of 37.50% among three customers. The second upsell landed an extra $33.94, giving us a conversion rate of 28.57% with two customers. Finally, the third upsell earned another $33.94, with two customers accounting for a flat conversion rate of 40%. The last few upsells didn’t give us any results in those first two days, but the three that worked managed to bring that total value from $170.82 to $265.61. 

These numbers clearly show the value of using upsells to help generate more sales beyond that initial opt-in. Once someone enters your sales funnel through that first page, they’re far more inclined to make additional purchases on the way to the final checkout.

How to Locate the Best Upsells for Your Dropshipping Store

Screen grab of Peter Pru discussing the value of upsells

With the invaluable asset of upsells in mind, you may be wondering how you can find the ideal upsells for your store so you can make sales on day one. You can easily do so by taking the following steps:

1. Look on Amazon

To start with, you can search on Amazon under your main product’s “frequently bought together” items. This data is immediately available for you to use to guide your upsells.

2. Sell More of the Same

You can also try selling the same item the customer just chose to buy through the opt-in form. In some cases, it may be worth it to sell more of the same item at a discount if the product is something the customer would want to buy in larger quantities. 

3. Monthly Offers

In addition to the same or similar items, you can sell monthly subscriptions of digital or physical products that customers would like to receive regularly. This can help bring recurring revenue every month that you might otherwise miss. Subscriptions could include everything from eBooks and courses to various accessories for their main product and miscellaneous items in the same niche.

Build a Solid Sales Funnel to Get the Best Results and Make Sales on Day One

Online business owner strategizing about how to make sales on day one

Realistically, you’re not likely to earn thousands of dollars within the first few days of launching your dropshipping business. That doesn’t mean you won’t earn these kinds of figures over time, but there are steps you need to take to get there. Based on this client’s example, you can see the importance of using a compelling offer, along with a structured sales funnel that consists of an opt-in and upsells. Through the use of a strong funnel, you’ll be able to experience great results that are only going to get better with continued optimization and persistence.

To learn more about how to excel with your dropshipping business and generate a full-time income online, register for our free eCommerce masterclass. You can also subscribe to my YouTube channel for more eCommerce tips and strategies.

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How to Create a Digital Info Product Sales Funnel for Easy Online Sales

by Peter PruDigital & Information ProductsLeave a Comment on How to Create a Digital Info Product Sales Funnel for Easy Online Sales

Welcome back, Empire Builders! Today I want to teach you guys the four best ways to sell digital products online through a digital info product sales funnel. I also made a video going over this where, for the first time ever, I show you guys the back end of my very own digital product funnel. So, to get a complete behind-the-scenes look, watch the full video.

First Things First

Before we get started, it’s important to know that you can’t just sell digital products somewhere like Shopify. You need a digital info product sales funnel. Remember, while they have a very high profit margin because you create digital products once and sell them over and over, they’re also harder to sell. They’re intangible, so you need to be great at marketing, showcasing perceived value, and (most importantly) creating quality digital products that provide real value.

Try these strategies:

1. Front-End Offers on Your Digital Info Product Sales Funnel

Peter Pru explaining how important it is to display offers on a digital info product sales funnel properly

The front-end product is the original offer that customers click to buy before upsells or order bumps. That’s the product you advertise to draw people in. To successfully sell information products, especially as the front-end offer, you absolutely must showcase them properly to convey a high perceived value.

Use an offer stack image to showcase everything your digital product offer includes. You want to stack the image with photos of everything in your offer so buyers will think, “Wow! I’m getting so much for my money!” An offer stack image illustrates that it’s a bundle and not one product, increasing the perceived value. You can make your own on PlaceIt.net, hire us to make them for you, or hire someone on Fiverr.

Next, below your two-step order form, show them everything they’ll get. Break it up into multiple offer stacks. Showcase each element with a clear and compelling description and high-quality offer stack image. That’s why you should always bundle information products. It might cost a bit more time and money initially, but after that, it’s pure profit.

Sell high-quality, high-value information product bundles for a great price to make them irresistible. Create an offer that people can’t say no to because the deal is too good to pass up. Selling one digital product alone takes less time and money but doesn’t convert nearly as well because it can’t provide as much value.

2. Order Bump

The second strategy is using digital product order bumps. Remember that two-step order form? Once customers opt in by providing their shipping information, they’re pre-qualified and much more likely to buy. The more yeses you get, the more yeses they’ll give. So, on the next page, you’ll have your order bump (basically a pre-purchase upsell) that they can add to their order with one click.   

Keep it simple. Ours is just a few sentences with no images, and it converts at 25%. Also, make sure the order bump is related to the front-end offer, like selling dog training toys with a dog training eBook bundle. This can increase your average order value and profit margins while decreasing overall ad spend.

3. Upsells

The third option for your digital info product sales funnel is using digital product upsells. On your upsell page, you just need a short description and offer stack image to convey a high perceived value. If they click yes, they’ll be automatically billed, and if they click no, they won’t be. Remember, you already have that first yes. Don’t overcomplicate it.

Again, make sure the upsell makes sense and relates to the product they just bought. Video courses, eBook bundles, checklists, and worksheets are great examples. Upsells should enhance their experience with the product or help them achieve their goal, like selling bass fishing lures with a bundle of eBooks on bass fishing techniques.

4. Monthly Subscription

Lastly, we have monthly subscriptions. I use my all-time favorite program, Ecommerce Empire Insider, as a monthly subscription upsell. There’s a short description, just a couple of sentences. Then, instead of more text, I have a quick little three-minute video explaining the program and its benefits. This feels more personal and boosts conversions by helping people get past all their fears and objections to a monthly subscription.

Under that is the best offer stack image we’ve ever made. It so clearly displays how much you get—increasing the perceived value—that I don’t even have to describe everything included. The value is so over the top and in your face for such a good price that you’d have to be crazy not to buy it. I can’t stress this enough: you need good offer stack images for people to buy your digital products.

Below the offer stack image, visitors have the option to either prepay for the year and save or pay the monthly subscription. I usually say never give more than two options, yes or no, and I still recommend that for physical product subscriptions. However, in this case, since it’s a digital product with very simple options, it performs really well.    

My Recommendations for Best Results With Your Digital Info Product Sales Funnel

Peter Pru explaining how to showcase an offer stack

Here’s what I recommend for each option based on what I’d do if I were just starting out:

Front-End Digital Product Offers

I don’t recommend this for beginners. This can work well for influencers and people with an existing following or email list. However, it’s much less effective if you’re just starting out.

Order Bumps and Upsells

These are my favorite ways for beginners to sell digital products. For dropshippers selling physical products, related digital products make great order bumps and upsells. I 100% recommend these methods.

Monthly Subscriptions

I don’t recommend subscriptions for beginners because you need to create monthly digital products, so it’s more work. It’s better to hold off until you know whether buyers in your niche are interested in that kind of content.

Consult With the Pros

Dropshipper learning how to make ebooks and a strong digital info product sales funnel

I hope you enjoyed learning about the best ways to sell digital products online. Don’t forget to watch the full video where I give you the first-ever behind-the-scenes look at my entire digital info product sales funnel. If you drop a comment below the video, you’ll be entered to win our Ecommerce Empire Starter Pack Course 100% free.

If you’re ready to start building your empire, check out my free webinar to learn how I made a full-time income online without ever buying or touching a single product, investing huge amounts of startup capital, or building a website. As a thank you for showing up, you’ll get my $100K funnel template completely free. Remember, your empire starts now.

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How Using Dropshipping Funnels Helped Our Student Earn $50k per Month

by Peter PruDropshipping Case StudiesLeave a Comment on How Using Dropshipping Funnels Helped Our Student Earn $50k per Month

One of our students, Leo Batistella, managed to go from $0 to $50,000 per month by using dropshipping funnels, along with other winning strategies. Leo has built several successful dropshipping businesses that hit the $50k mark. Here we’ll go over the steps he took to scale his businesses so quickly. We’ll also explore how he started dropshipping and his gradual journey to success.

Pursuing His Own Dreams of Success Online

Originally from Brazil, Leo moved to the United States to develop his own success story here. His story begins like many others: working a full-time job in which he was building someone else’s dream. Becoming disillusioned with this around two years ago, Leo was determined to start his own online business that would specifically be online. 

The day that he made this determination, he quit his job. With enough savings to get by in the meantime, he immediately started studying. Beginning with little information around eCommerce and dropshipping, Leo worked quickly to educate and equip himself with the knowledge needed to successfully start his business.

Leo lost money for the first six months of his endeavor. But he understood that this was part of the learning process and stuck with it. He pushed himself, working 12- to 14-hour days to build his business. The key motivating factor for Leo was the fact that he knew several successful dropshippers pulling in $50k per month in his network. This, coupled with the certainty that he could do as well as or even better than those examples, motivated him.

Searching for the Right Resources and the Right Product

Leo and Peter Pru discussing Leo's business successes

Although Leo personally knew multiple successful entrepreneurs in his network, they didn’t provide him with any helpful guidance. Instead, Leo turned to external resources to learn everything he could about dropshipping. At the same time, he didn’t know who to learn from — so many gurus out there are seeking the spotlight. Leo also had a language barrier to contend with, as he preferred to learn from people who spoke Portuguese. Subsequently, he began seeking guidance from professionals in his native Brazil, only to find that most dropshippers in Brazil only conducted business in Brazil. 

Additionally, Leo sought the ideal product that would help him go from losses to profits. The solution would come as a surprise while spending time in Las Vegas. While in Vegas for New Year’s Eve, Leo discovered a product that most wouldn’t think to sell from the start: emergency urine bottles. In addition to a version for men, he sold another version for women as an upsell, finding that the product to be an unexpected winner. He eventually gained $40k in sales.

Leo reveled in his success with this hit product. But then the pandemic hit, and he was uncertain about his future. While at a party, he met an entrepreneur who saw success in manufacturing and was trying to market face shields, which weren’t yet widely used in the U.S. Because of Leo’s experience in B2C sales, this entrepreneur asked Leo to sell his products, which saw a quarter million in sales within a week. Leo wasn’t used to this level of success. So he sought help from both the entrepreneur behind these masks and his mentor in Brazil, the latter of whom would become Leo’s partner.

Discovering Ecommerce Empire Builders and the Key to Long-Term Success

Leo and Peter Pru discussing the importance of consistency

Leo may have seen success with his initial ventures. But he was still experiencing certain frustrations when it came to upsells and establishing long-term success. As he attempted to learn more, he continued seeking out thought leaders he could trust. Eventually, he would come across us and a couple of other personalities he deemed worth following.

What drew him to our team at Ecommerce Empire Builders was a combination of ample resources, helpful guidance, and consistency. Willing to commit, Leo purchased our course and signed up for Clickfunnels. This would further lead him to the long-term success he’d always wanted. By taking our course and using dropshipping funnels, Leo began seeing the upsells he wanted. He also started making significant profits, raking in as much as $8,000 within a 15-day period.

Using Dropshipping Funnels

Leo first started using dropshipping funnels in February. He developed his funnel after seeing a Facebook ad for a product that caught his eye. The seller of this product was already scaling in the U.S., so Leo wanted to try selling the product in Brazil. The problem was that Leo had no prior experience with dropshipping in Brazil. So, Leo reached out to his partner in Brazil and began selling this product to that market. The move would prove a success, culminating in $50k in sales in December 2020. 

This success motivated him to sell the product in Canada, considering the U.S. was the primary market. Again, Leo saw encouraging results when selling to the Canadian market. Leo thought the product had already saturated the U.S. But he decided to sell the product to this market again, this time using Clickfunnels. Once more, Leo saw great results that made him excited for the future of his business as he continues using dropshipping funnels.

Leo’s Goals for the Future

Ultimately, Leo wants to implement a strategy that consists of an eCommerce business in the back-end, with another business selling products in the front-end. He wants to build the back-end business to the point where he can begin selling those products on the front end. This way, he can benefit from the security of having two businesses.

One of the biggest aspects we admire about Leo’s success is his mindset. Leo is always motivated to continue trying new things. He sticks with a strategy until it works or until he comes across a better one. We understand that many people in this industry may not have that kind of mindset as they grow discouraged. 

However, Leo recommends that people continue committing to their business, learning regularly, and not giving up. There are so many opportunities out there and an unlimited number of products to try. This means your chances of success are extraordinary if you take the time to identify and commit to the right ones. In his early days, Leo celebrated the times when he simply wouldn’t lose money. Recently, he’s had more and more profitable days that are measured by bigger benchmarks.

Reach Your First $50k Like Leo by Using Dropshipping Funnels

Dropshipper putting in the hours to grow his business

If you want to experience the kind of success that Leo enjoys with dropshipping, you need to take the right approach with a successful strategy. Using dropshipping funnels can significantly help boost sales and profits. To learn more about how to properly implement sales funnels and excel with your online business, reserve your seat at our free eCommerce masterclass today. See other student success stories by subscribing to my YouTube channel.

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Scale Faster With This 6- to 7-Figure Online Business Strategy

by Peter PruSystems & ProcessesLeave a Comment on Scale Faster With This 6- to 7-Figure Online Business Strategy

Over the course of the last 13 years, I’ve built multiple businesses across various industries, reaching six to seven figures in these businesses with some successes and failures along the way that helped my businesses grow. Based on what I’ve learned from this experience, I want to share the 6- to 7-figure online business strategy that’s worked. It can also work for you as you seek to grow your own online business. Using this blueprint, you can experience long-term success.

Regardless of the type of online business you want to start, whether it’s a side hustle or a business you want to become a full-time project, the following 7-figure online business strategy will help you reach your goals.

Who Do You Care About?

Before you begin pursuing your business objectives, whatever they may be, it’s necessary to determine who you care about. Of course, the first people to come to mind will likely be yourself, your family, and your friends. However, when it comes to your business, you need to think about the kinds of people you care about in terms of customers. 

At Ecommerce Empire Builders, we’ve seen many people come and go as they excitedly start their business, only to wind up disappointed with the results and quit. One of the main issues that are causing many of these people to quit is the fact that they’re selling to audiences who they don’t know or even care about. The key to success with an online business is to have a good understanding of your prospective customers. If your only goal is to make money when you go into any type of business venture, you’re not likely to resonate with audiences and see the kind of income you want. 

Sell Products That You Would Use

Screen grab of Peter Pru emphasizing the importance of caring about your product

In figuring out the audience you care about and want to sell to, it’s often easiest to think about what types of products you would use yourself. We started some of our successful businesses with the basic idea of, “Why don’t I sell stuff that I care about?”

We hoped that this personal investment would show through the marketing efforts. It ultimately played a huge role in this 7-figure online business strategy.

Consider your personal interests, hobbies, or passions. If you can find a specific niche you actually care about, then you’ll likely be more invested in creating the type of customer experience that would impress you and, subsequently, your audience. Your niche could include products you cared about in the past or ones you currently purchase. 

If you spend too much time looking for the perfect product that appears to be the biggest winner, it won’t matter if you find it unless it’s something you care to sell. If it doesn’t interest you, the chances are that you won’t see long-term success with it. 

Figure Out Your Offer

With your audience and niche determined, it’s time to decide on your offer. We’ve found that when we asked people about what they were selling, many of them would immediately jump into the product. But this isn’t what will drive your success. Instead, you need to think about the actual value of your product to the people who use it, including yourself. 

The big question you should be asking is, “Why should people buy from me?” What is it about your offer that would lead people away from your competition and toward your business? Find out what can differentiate you from the sea of businesses selling the same product or service. 

Set Up Your Funnel

Have you pinpointed your niche and offer? If so, it’s time to develop your sales funnel to sell your offerings. Your funnel will be where you send your audience in your niche (to whom you’ve presented your offer). 

Pretty much every store you encounter uses some type of funnel. Some funnels are effective, and others need some work. Whether you’re at a fast-food joint and the cashier doesn’t try to upsell you, or you’re shopping online and see plenty of enticing upsells that lead you to spend more, that’s a funnel at work. 

When you’re developing a funnel, focus on its true purpose, which is to create assets for your business. The funnel is what helps you grow your business by collecting emails and phone numbers from potential customers, along with other information that can lead people toward a sale.

One key question to ask yourself as you create your website and funnel is, “What’s next?” Think about the journey your customers take as they engage with your business, from initial ads to repeat purchases.

 For example, what’s next after people see your ad? What’s next when they enter their contact information? Then, what’s next when they add items to their shopping carts? What’s next after they first buy your offerings? If you consistently think about the next logical step in the buying process, address it in your funnel. 

As you figure out what’s next in your funnel, you can choose from a wide range of potential products to enhance the value you give your customers — everything from eBooks and courses to accessories and other physical products. If you’re not working toward that “next” after the first offer, you’re losing out on many chances to maximize your income and connect with customers.

Generate Traffic

Screen grab of Peter Pru discussing how YouTube videos are a lead generation tool

Your traffic will serve as the fuel that feeds your funnel. Lead them into the offer that speaks to your niche. In short, it’s the final piece of the puzzle when building your online business.

It’s important to keep in mind that there are many types of traffic out there. This includes organic traffic that comes from search engines, social media posts, YouTube videos, and other channels. To attract high-quality traffic from interested prospects, you need to develop and share content that brings value to your audience. Regardless of what you’re selling, you need to provide relevant educational and helpful content that audiences enjoy.

Again, bringing traffic to your business comes down to doing what you love. If you enjoy your niche, you’ll be much more prolific. You’ll create plenty of content without it feeling like work. As a result, that passion will come across in your content. It will yield the kind of results you want on a long-term basis.

Stick With This 7-Figure Online Business Strategy to Succeed With Your Online Business

Ecommerce business owners planning how to implement this 7-figure online business strategy

Using this 7-figure online business strategy can help you excel with your online business, regardless of your offerings and niche. However, in addition to taking each of these elements into consideration, you need to practice persistence. If something in your strategy is inefficient and doesn’t work at the outset, optimize it and find out what works.

Otherwise, if you’re simply ditching every venture because something goes wrong, you’ll never be able to realize your ecommerce dreams. By finding a niche you love, developing a solid offer, setting up a good funnel, attracting traffic with lots of top-quality content, and sticking with your own 7-figure online business strategy, you can flourish. 

Learn more about how to earn a full-time income online with your business. Reserve your seat at my free ecommerce masterclass today. You can also subscribe to my YouTube channel for frequent tips and insights.

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How to Use a Sales Funnel for High-Priced Items: Our Case Study

by Peter PruDropshipping Case StudiesLeave a Comment on How to Use a Sales Funnel for High-Priced Items: Our Case Study

Empire builders, today we’re diving into a powerful sales funnel for high-priced items and the niches that many of you want to get into. Selling high-ticket items will come with some challenges, but they also have absolutely phenomenal potential. I did a live demo sharing all the stats on a rock-star new funnel that we’re currently testing out. This innovative strategy has been consistently generating $1,000 of daily sales from a Facebook ad budget of just $50. How does this funnel deliver those kinds of results? It’s all about:

  • Promoting a premium product
  • Warming up your prospective customer with all the benefits of the product
  • Maximizing each conversion as much as possible

The funny thing about this exciting “new” technique is that it’s actually an old-school system. I was using it years ago in my dorm room when I was just getting started with dropshipping! It’s just as they say: history repeats itself. This awesome sales funnel for high-priced items has been working for me again. I’m going to show you how to make it work for you, too. 

What It Takes To Sell High-Priced Items

Before you jump into this strategy, understand that it’s specifically for premium products that sell for $50, $60, $80, and more. Getting a sale at these higher price points will require some serious persuasion. Why should the consumer fork over their hard-earned cash? You need a really compelling answer to that question, and that’s what this strategy is about.

Most dropshippers utilize Facebook ads to drive traffic to a two-step order form, a Shopify store, or another place where the customer can order the product. But what happens when instead of doing that, you send the customer to a well-written, engaging article that showcases all the benefits of the item they’re interested in buying? You can think of it almost as a news article. But it dives into:

  • The features of the product
  • What customers are saying about the product
  • Overall what makes this product useful or desirable

Crucially, the article also has several “call to action” prompts that invite the consumer to click on a link and purchase the product from your two-step order form. 

So what’s the point of all this, and why not send them directly to the order page? The idea behind this strategy is to warm up the consumer, educate them, and really create that motivation to spend their money on this product. 

Again, we’re talking about higher-ticket items. You would never need this format for a “free + shipping” offer or a deeply discounted product. But for something that costs $85, the article can serve as a type of bridge that preps and primes the customer before they even get the opportunity to buy it. That’s how you get the kind of conversions you need to turn $50 of Facebook ads into $1,000 of sales. 

The Magic of Two-Step Order Forms

Screen grab of Peter Pru discussing the value of articles to prime customers

In this strategy, what we do next is send that warm traffic over to a two-step order form. Now, I know that many of you are only using Shopify, or a similar platform, to run your dropshipping business. You might not be familiar with the two-step order form. It is an ecommerce sales funnel that’s designed to maximize each conversion. Trust me when I say that this tool is one of the best ways to sell products online, whether they’re physical products or digital products. 

The way it works is that the first page of the order form is to collect the customer’s shipping information and email address. Having that email is a fantastic asset. We can contact them again and again with promotions, discounts, and even cart abandonment emails that will potentially save the sale. Once the customer has filled out this information, they move on to the second page and add a payment method.

Your Sales Funnel for High-Priced Items Should Have Upsells and Quantity Breaks

Screen grab of Peter Pru discussing quantity breaks for high-priced items

The consumer will now be presented with some very tempting options for spending more money with you. This is where the magic of a two-step order form happens! You can significantly bump up the value of the customer’s cart in a way that’s not quite possible on platforms like Shopify. Your first opportunity to upsell the customer will be to offer a related digital or physical product that’s in the same niche. If you present the right product, visitors are very likely to want to add it to the order. 

Even better, you can also offer a quantity break discount to entice the customer to buy more than one of the item. Everybody loves a great deal, and quantity break discounts will offer them a better and better deal. My magic numbers for quantities to offer the customer are 1, 2, 4, 6, 8. Some people call me crazy, but I truly believe you can benefit from offering quantity break discounts with ANY product. Even if you think, “Well, no one’s going to want more than one of this. It just wouldn’t make sense.”

Trust me because I’ve seen it over and over again in my own businesses and in the ventures of my students. Let the numbers tell you if it’s a good idea or not. More likely than not, quantity break discounts will help you crush it with the profits you gain from each sale. 

See This Method for How to Use a Sales Funnel for High-Priced Items in Action

Online shopper buying high-priced goods at home

We recently launched a new store to put this funnel to the test by selling a premium-priced product. Check out my live demo on YouTube. You can see the phenomenal results we’re getting with a Facebook ad investment of just $50. 

This sales funnel for high-priced items has been consistently reaching $1,000 in daily sales, and the average cart value is an astronomical $392. Our conversion rate is relatively low, right around the 5 percent mark, but this is very typical of higher-priced products. We can also see that, for the customer who does buy, they’re signing up for an order bump 75% of the time. Wow! That’s what a motivated consumer looks like. These numbers show the game-changing potential of warming up the customers by educating them on all the product benefits.

Now, let’s go over a couple of notes about this strategy — I know some of you are definitely going to go out there and test it out. Like with everything else in dropshipping, using this sales funnel is all about making sure the numbers work. Like I said earlier, products over $50 will always have a lower conversion on the front end. You should expect that and be prepared for it. That means making up the difference by getting those warmed-up consumers to have a very high cart value.

This is exactly what you can see from our test case. The goal of this sales funnel for high-priced items is to maximize every conversion with order bumps and with quantity discounts. If you can’t strike that balance, you’re probably just going to break even. But if you can do it, you’ll be looking at a phenomenal return, like we have here. 

Consult With the Pros 

If you want to learn more about this strategy or how to use funnels to set up your own successful dropshipping business, it’s time to dive in. Sign up for my free masterclass webinar and begin building your empire today! Then keep refining your sales funnels with tips and insights from my YouTube channel.

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