How We Launch Dropshipping Businesses Daily to Make Sales on Day One

Every day, we help businesses of all types excel with dropshipping from the start of their journey. We recently helped yet another one of our clients launch their dropshipping business and make sales on day one. Here we’ll review what exactly we did for this client and reveal how you can implement some of these strategies when developing your own business.

While a lot of businesses get into dropshipping with unrealistic expectations, we’ll go over what kind of results this Business in a Box client managed to see and what you can expect. Specifically, we’ll be looking at stats gathered over the course of the first two days after launch, which can give you a good idea of the kinds of numbers you can achieve with a strong strategy in place.

Using a Deep Discount Offer to Make Sales on Day One

When looking at our client’s back-end stats, we managed to help make them $265.61 in gross sales over the first two days, with an average cart value of $66.40. We achieved these goals after spending around $20-30 per day on advertising. 

The kind of offer behind these stats was something called a deep discount offer, which is notably different from a “free plus shipping” offer. You may be familiar with “free plus shipping” offers, in which lower shipping costs can cover both the product costs and shipping. These offers are often helpful because they attract new customers while enabling businesses to break even. Deep discounts, on the other hand, entail attempts to increase profits on the front end.

However, whether you use “free plus shipping” or deep discount offers, it’s important to keep in mind that advertising is primarily intended to help build assets for your business. For example, your ads could bring in email addresses and other details that you can then use to follow up with customers. 

Implementing Opt-Ins and Upsells in a Complete Funnel

Screen of a Business in a Box client's revenue

As mentioned, this client’s average cart value (ACV) is $66.40. This is an impressive ACV that could drive huge success if it continues in this trend. Normally, the ACV will show how much a dropshipper can spend to acquire a customer. With the help of a successful sales funnel, however, you can usually earn that money back to help cover product costs. 

A Two-Step Opt-In Form to Get Customers Started

This particular client’s funnel consisted of an order form page to start with, followed by a couple of upsells. Using this funnel, our client achieved an opt-in rate of 26.52%, with 48 of 181 unique visitors opting in. For a two-step order form, this opt-in rate was perfectly acceptable. On these forms, we asked for the customer’s name, email, phone number, and address. In the process, a two-step order form like this can collect a lot of information that could assist you later.

In most cases, a two-step order form like this may yield a 25-30% conversion rate, while a regular opt-in form is more likely to see an opt-in rate of over 30%. Although it may seem like a regular opt-in form is better based on these numbers, the fact is that you’ll get better leads with a two-step form. This is because the people who opt-in through a two-step form are more invested in the product behind it.

After people went through the opt-in, our client managed to attract only four sales to give us a conversion rate of 2.21%. This is not a great conversion rate by any standard, but this is typical when just starting out. Remember, when first launching Facebook or other ad campaigns, these platforms won’t have your buyers figured out yet. As they collect more data and interpret it, your ads’ targeting will be able to improve over time to connect with people who are more interested in your offerings. 

In the end, through our opt-in form, we made a total of $170.82 in sales. Compare this to the total gross amount of $265.61, and you’ll see where upsells came into play to make sales on day one.

Upsells That Help Maximize Sales

Another mistake that many dropshippers make is relying on their opt-in page alone and neglecting to use upsells. They tend to focus on the first-time sale and don’t think about the sales that follow. 

For this client, the first upsell we implemented made a total of $26.91 with a conversion rate of 37.50% among three customers. The second upsell landed an extra $33.94, giving us a conversion rate of 28.57% with two customers. Finally, the third upsell earned another $33.94, with two customers accounting for a flat conversion rate of 40%. The last few upsells didn’t give us any results in those first two days, but the three that worked managed to bring that total value from $170.82 to $265.61. 

These numbers clearly show the value of using upsells to help generate more sales beyond that initial opt-in. Once someone enters your sales funnel through that first page, they’re far more inclined to make additional purchases on the way to the final checkout.

How to Locate the Best Upsells for Your Dropshipping Store

Screen grab of Peter Pru discussing the value of upsells

With the invaluable asset of upsells in mind, you may be wondering how you can find the ideal upsells for your store so you can make sales on day one. You can easily do so by taking the following steps:

1. Look on Amazon

To start with, you can search on Amazon under your main product’s “frequently bought together” items. This data is immediately available for you to use to guide your upsells.

2. Sell More of the Same

You can also try selling the same item the customer just chose to buy through the opt-in form. In some cases, it may be worth it to sell more of the same item at a discount if the product is something the customer would want to buy in larger quantities. 

3. Monthly Offers

In addition to the same or similar items, you can sell monthly subscriptions of digital or physical products that customers would like to receive regularly. This can help bring recurring revenue every month that you might otherwise miss. Subscriptions could include everything from eBooks and courses to various accessories for their main product and miscellaneous items in the same niche.

Build a Solid Sales Funnel to Get the Best Results and Make Sales on Day One

Online business owner strategizing about how to  make sales on day one

Realistically, you’re not likely to earn thousands of dollars within the first few days of launching your dropshipping business. That doesn’t mean you won’t earn these kinds of figures over time, but there are steps you need to take to get there. Based on this client’s example, you can see the importance of using a compelling offer, along with a structured sales funnel that consists of an opt-in and upsells. Through the use of a strong funnel, you’ll be able to experience great results that are only going to get better with continued optimization and persistence.

To learn more about how to excel with your dropshipping business and generate a full-time income online, register for our free eCommerce masterclass. You can also subscribe to my YouTube channel for more eCommerce tips and strategies. Tagged : / / / /

Business in a Box Success Story: $10k in 12 Days

Empire builders, you already know that building a successful ecommerce business is a journey full of many peaks and valleys. It can be easy to get discouraged along this road. However, success can be achieved with the right mindset and work ethic. I recently sat down with cousins and business partners Lindsay and Justin, who used our Business in a Box service. These two have put in the work and have been able to hit the $10k club in just 12 days. If you’re in need of some ecommerce motivation, read on to learn how Lindsay and Justin have overcome roadblocks on their road to success.

Finding Success With Business in a Box  

At Ecommerce Empire Builders, we offer a service known as  Business in a Box. This is a service where our team builds and launches an entire business for you. While we set everything up for you, the Business in a Box program does not come without some work on your part, too. Lindsay and Justin, two of our newest members, have put in the work ten-fold and are reaping the benefits. The two cousins both have a passion for photography and have built their business around the photography niche. Their passion, combined with the right business mindset and work ethic, has allowed them to hit $10k in sales in just 12 days! 

Hitting $10k in sales is certainly impressive for a young ecommerce business. What makes it even more impressive is that Lindsay and Justin have both maintained their full-time jobs during this process. Lindsay works as a lawyer but has always had an entrepreneurial vision. As a child, she even tried to sell sticks as firewood in her front yard. However, the demands of law school and full-time work put her business dreams on the back burner. Justin has also always had an entrepreneurial mindset. He even has his own brick-and-mortar retail business in South Africa. 

The two cousins were financially secure when COVID-19 hit. But it made them question how secure they would be long-term. During their downtime at the beginning of the pandemic, they began researching ecommerce. That’s when Justin stumbled across Ecommerce Empire Builders on YouTube. After watching our videos, the cousins got right to work on building their own ecommerce empire. 

Overcoming Countless Roadblocks

Screen grab of Peter Pru, Lindsay, and Justin discussing roadblocks

While Lindsay and Justin have found success in ecommerce, this success did not come without a few roadblocks along the way. Of course, with this as their first ecommerce venture, they had to overcome some steep learning curves the cousins. Lindsay credits the guidance of the team at Ecommerce Empire Builders with helping them overcome these hurdles. Working with the team at Ecommerce Empire Builders allowed Lindsay and Justin a place to seek guidance and maintain realistic expectations along their journey. The cousins knew how important it was to discuss problems with mentors without an emotional investment in their business. Having outside perspective and guidance is what encouraged Lindsay and Justin to keep going.

In their first 60 days, Lindsay and Justin had to deal with setting up their business, worrying about logistics, being blocked by Facebook and Stripe, and sorting out a mess with their business bank account. It would have been easy to throw in the towel. But the pair kept their cool and found a way to endure. It’s a good thing they stuck with it, too. Today, they have a thriving ecommerce photography business and are looking to expand even further.

Hitting the $50k Club 

Screen grab of Peter Pru, Lindsay, and Justin discussing Business in a Box and how to start dropshipping

While hitting the $10k through our Business in a Box service was a milestone, Lindsay and Justin already have their sights set further. The cousins are hoping to hit the $50k club within the next few months. These are lofty goals. But the pair has already shown that they are willing and ready to put in the work to grow their ecommerce venture.

The cousins discussed that learning their roles in the business has helped them in their growth. Justin has taken on more of a logistic role. He sets up their Shopify website and comes up with offers and upsells. Lindsay has taken on more of a creative role; she does market research and pinpoints who their ideal customers are. The two have also begun to outsource, hiring another cousin as a VA to help with order fulfillment. With the help of Ecommerce Empire Builders, we believe that their teamwork and vision will take them far.

As for other aspiring ecommerce entrepreneurs, Lindsay and Justin advise others to keep a positive mindset, have a good work ethic, and find mentors like those at Ecommerce Empire Builders. The pair believe that having mentors to bounce their ideas, questions, and concerns off of has played a massive role in their success. Mentality and work ethic have also played a significant role in hitting the $10k club.

Lindsay and Justin’s thought process is that if others are achieving success in ecommerce, there’s no reason that they can’t. Lindsay and Justin believe that as long as they keep showing up and putting the hard work in, there’s no way they can fail in the long run. This is a great mindset to keep, and I look forward to seeing what these two can achieve. 

Consult With the Pros 

Two business partners working together in a home office

If you want to have a success story like Lindsay and Justin, it’s time to get to work. I hope their story has inspired you and given you the motivation to jump-start your own ecommerce venture or sign up for Business in a Box. If you feel like you need more guidance with developing your mindset and growing your ecommerce business, feel free to reach out to us today. 

At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping and sales funnel industries. Remember, your empire starts now! Tagged : / / / /