Welcome back, Empire Builders! This time I have something truly special in store for you. I finally sat down and created an entire ecommerce dropshipping course on using sales funnels to multiply your profits. The FREE video course walks you through every step of the process, and I even gave away the exact sales funnel I used in the course — also completely FREE. I want to make sure this in-depth training reaches and helps as many people as possible, so I’m going to be sharing some of the most important points here, as well. Are you ready to learn how to build out an entire profitable ecommerce subscription sales funnel? Then let’s jump right in!
The foundation you’ll build your business on is your niche, which is why it’s a key focus in my ecommerce dropshipping course. Your niche is the target market you’ll sell to. The more specific, the better. Going broad theoretically gives you more possible customers, but it also means more competition and less reason for them to pick you. If you go very narrow, your target market will see a product made with them in mind and be drawn to it.
Choose Your Niche
I always recommend time-tested hobby niches because they’re filled with passionate customers, and new ones are always joining. Wikipedia has a great list for reference. Preferably, pick one of your own hobbies. If you have a passion for your niche, it will drive success in your business and motivate you to stick with it. Using Google Trends, verify that your chosen niche is popular (over the 25-point line) and time-tested by viewing that search term over five years.
Validate Your Niche
Search it on Amazon. Make sure there are many different sellers and brands. Too much brand loyalty means less market share for other sellers. Then check some of those seller ranks in the top category to make sure the number is lower than 20,000. Next, Google the niche and search some of those businesses in the Facebook Ad Library to see if they’re profitable enough to advertise. Also, see if there’s YouTube content and social media influencers for your niche. Following them could give you an edge moving forward.
Your offer is the product you’re selling that makes you stand out. You need to give them a reason to buy from you instead of the competition. I recommend bundling physical and digital products, and this ecommerce dropshipping course covers both options. This increases the perceived value and provides a quick win for the customer. In bass fishing, this could be selling lures alongside a PDF on how to use them. In knitting, this might be yarn and a how-to guide for different stitches.
Crafting Your Offer
The best place to start is to sell things people are already buying. Use Amazon to find potential products, and next, use AliExpress to find a good supplier. Then move on to digital products. Again, leverage data from Amazon. Type in your niche and use the department filter to isolate books. See if people are consuming information in the niche and use popular books’ table of contents to see what information they value. Pick a few problem-solving topics to sell information products on. Use the PLR Store to buy the rights to premade digital products on those subjects.
Sales funnels are tools that guide customers through each step of the buying process to increase profit and scalability. It uses simplicity to capture attention, build your email list, make sales, upsell, and offer subscriptions. Each of those steps is so important because:
- Your email list brings in constant value.
- Funnels create five times the sales.
- Upsells increase average cart value.
- Subscriptions increase customer lifetime value.
Building Your Funnel
The funnel I gave away in the ecommerce dropshipping course is prebuilt, and the template is proven to convert, so you just have to customize it. Add quality images, relevant text, and your specific offers. Click Funnels makes it easy to change every element. They also provide you with other powerful tools. You can manage your email marketing right from this account. If someone provides their email but doesn’t buy, starts the process but doesn’t finish checking out, or buys your offer but not your upsells, you can set your account to send out emails for each scenario automatically.
Traffic consists of the people visiting your site. This traffic can be paid or organic. Cold traffic is people who know nothing about your brand or product. Warm traffic is people with an interest or a prior relationship like those who find you on Google or consume content you create, and hot traffic is previous customers. Organic traffic tends to be warm traffic, but it takes a lot of time and steady content creation. Paid traffic, on the other hand, gets more immediate results. Paid traffic consists of ads and influencer marketing.
Influencers are a great way to get your products in front of the right audience. Check out YouTube and see who’s popular in your niche. Check their subscribers and followers on Instagram using IG Blade and make sure they’re growing.
You can approach them about doing a post on Instagram, which tends to be cheaper but also short-lived. Alternatively, send them a product to review, and that video lasts forever. Just approach them with the goal of building a relationship and trust, not just paying for their endorsement, because their audience needs to trust them, as well. That’s why working with them is valuable.
Facebook values user experience above all. They also value profit, for both themselves and for you. If you focus on creating ads that add to the user experience, they’ll want to keep working with you. Facebook ads do bring in traffic quickly, but over time, the results get better. The Pixel they use to gather data from your site will learn about your customers and get better at sending you the best traffic.
Consult With the Experts
Okay, guys, that’s all I could cover here, but I go into a LOT more detail on everything in the ecommerce dropshipping course. It’s over two hours of step-by-step direction on each of these topics. There are a ton of specifics, and I go over every step myself so you can look over my shoulder and watch exactly how I go about it all. So, for the full course, watch the video, see everything in detail, get all the tips and tricks, and download that free funnel. If you want to take it to the next level, sign up for my masterclass for exclusive training. Remember, your empire starts now!