How to Set Up YouTube Ads for Your Dropshipping Business

If you’re thinking of launching a dropshipping business, congratulations! It’s a venture with a great opportunity to be profitable with minimal time investment. There’s a catch, though: you’re only successful as your ability to create awareness of your product. It’s critical to promote yourself to make your buyers aware of what you’re selling. One of the best ways to do this is knowing how to set up YouTube ads. 

If you’ve never set up ads using Google or YouTube before, it may seem like an intimidating process. Luckily, we’ve done it plenty of times, and we’ve created a quick guide to help you get started. There are some basic best practices you can follow to easily set up your account. This step-by-step guide will show you how to use YouTube ads to launch your dropshipping store.

Of course, if you’re interested in our team having us manage your ads, check out our “done for you” ad services. Let’s start with the basics of how to set up YouTube ads.  

Step 1: Create Your Google Ads Account 

Google owns YouTube, so you’ll need to go through ads.google.com to set up a Google Ads account. 

Google Ads does a good job of walking you through this process on the site. If you follow their basic steps, giving them the information they require, it should only take you a few minutes. 

You’ll need three things upfront: 

  • A Google AdWords account
  • A YouTube channel
  • A YouTube analytics account

These will give you a place to put your ads, as well as a way to measure the success of those ads. From there, you can upload the video to your YouTube channel. 

If you go to your Google Ads account, go to Tools > Linked accounts, where you can link your YouTube Channel to AdWords and Analytics. 

Step 2: Set Up Conversion Tracking for Your Website 

Screen grab of how to manage YouTube ads

If you’ve ever run Facebook ads, setting up conversion tracking via Google or YouTube is similar to using Facebook Pixel. 

Why do you want conversion enabled? So Google and YouTube can gather information on your customers and their activity while watching your ads. 

When you know what ads work (and which ones don’t), you’ll know what part of your approach is leading your prospects to convert into customers. 

You can go to Tools and Settings > Measurements > Conversions. Google will walk you through how to monitor your conversions, providing the steps for you. 

Step 3: Create Your Campaign 

If you’re running Facebook ads already, you’ll likely already understand what goes into a campaign. YouTube ads differ slightly, but they have the same objective: sales. 

Here’s what you need at this stage of how to set up YouTube ads: 

  • Skippable in-stream ads.
  • Your budget. At this stage, you’ll select what budget you’re starting out with. We typically start with anywhere from $30-$50 per day, but it depends on your business’s resources and goals.
  • You’ll also want to set your bid strategy to “maximize conversions.” 

Choose the location where you want your ads to play. You can play it domestically, internationally, or a combination of the two. You should have a good idea of what areas you’re looking to target with these ads, which is why this function YouTube offers is invaluable. 

Once you’ve selected your location and budget, you’ll have to confirm all your selections. To conclude this step, you’ll enter your website destination link where you want to send potential buyers, including a description with the URL. This will make sure all of your potential customers are pointed in the right digital direction. 

Step 4: Targeting Options

Here, you’ll choose different ad groups to run within one campaign. You’ll want to create three distinctive ad groups. In this order, focus on targeting specific:

  • Keywords
  • Topics
  • Interests

For keywords, Google will generate a set of keywords when you enter the website name. They’ll make suggestions that may be the best ones to use, leading to the most conversions. Google is really good at this, so you’d be well-advised to listen to and use their recommendations.

For topics, you’ll have to make estimated guesses, selecting topics you think will likely lead to sales. You can target specific niches. For example, if you sell skincare products, you’d choose the “beauty or fitness” topic group. 

For interests, target audiences with interests and hobbies that best align with your product.

Step 5: Analytics and Scaling

Online business owner editing and setting up YouTube ads

Finally, the fifth step deals with using analytics to monitor your ad’s progress. Use your analytics dashboard to determine which ads are working the best. 

Remember those ad groups you set up? Look out for the ones giving you the best results. What approach did you use in successful ads? What about the unsuccessful ones?

Whatever your analytics reveal is working for you, scale those ads up to do more of that while cutting back on the strategies that aren’t converting.  

Other Important Tips for How to Set Up YouTube Ads

Additional tips for creating successful YouTube ad videos

Following those five steps are how you can set up your dropshipping business’s YouTube ads. But there are a few other important pointers you’ll want to consider when creating your ad. 

The most important part of your YouTube ad is the first 10 seconds. Your whole video will need to offer value and information, but the opening should grab the buyer’s attention and compel them to keep watching.

If the first 10 seconds don’t move the needle, your ad is in trouble. The worst thing you can do is get the viewer off to a dull start, losing their attention. 

Also, don’t use capitalization, exclamation points, or repeated symbols in your ad headline. YouTube doesn’t allow these in ads, so don’t do it. 

As far as video length goes: the minimum recommended length is 12 seconds, while the maximum is 3 minutes. The length of your video will depend on what you’re looking to achieve and how fast you can move the reader from research to conversion. 

Our last recommendation for how to set up YouTube ads successfully is test, test, test. Always evaluate your ads and how well they’re doing with your analytics dashboard. Shamelessly continue pursuing the strategies that work while ruthlessly cutting out the ones that don’t. 

If you’re looking for someone to handle all of this for you, we offer “done for you” ad management services. We’re experts at managing YouTube ads and can help you. If you’re looking for more valuable insight into how to make money online, subscribe to my YouTube channel for more tips or sign up for my free webinar today. Tagged : / / / /

Dropshipping Ad Copy That Gets Sales on the First Day

One of the key ingredients of a successful Facebook ad campaign is the copy that you use in those ads. As a dropshipper, you need to ensure that your ads are visually alluring. But they also need to include well-written and efficient dropshipping ad copy that brings people into the sales funnel.

While you may think that it’s possible to recycle copy from other ads, it’s not a good practice. Not only is this unethical, but it generally doesn’t work the way you might anticipate. Instead, try to develop unique, high-quality copy for your ads. If you’re new to ads, you may not be sure where to start. But here, we’ll discuss how you can create engaging dropshipping ad copy that can help generate sales on the first day of implementation.

To get some ideas for creating winning dropshipping ad copy, we spoke with Jordan Strauss, our Copy Chief at Ecommerce Empire Builders. He was able to provide some advice for dropshippers just starting out with Facebook ads.

Know Your Big Three

In an ad, there are two main components: 

  1. The content of the ad.
  2. The structure of the ad that dictates the layout of that content. 

To determine both of those elements, you need to know what your “Big Three” are.

The “Big Three” consist of three main aspects that you want to push with your content in your niche. For instance, a men’s fitness magazine may push these three goals: Get abs, build muscle, and look 20 when you’re 40. All three of these points address the audience’s problems and the solutions in brief and concise ways. Knowing your own “Big Three” can help you determine how best to sell those products via cold traffic ads.

One of the mistakes that many people make with Facebook ads is that they treat their ads the same way they would an Amazon product listing. However, people who look for products on Amazon are actively searching for those products. Audiences on Facebook and other social media platforms usually aren’t. With those value points provided in your “Big Three,” you can attract people with your ads and hold their attention.

The best way to come up with your “Big Three” is listening to what people say they want the most. What are those three main benefits that your audience seems to be looking for more than anything else? Even if you find those three benefits that are worth pushing, you might realize that you need to change one or two out. You might even rework all three. The important thing is to be flexible but consistent with these items. They will be the key to developing your ads’ content and structure.

Optimize the Ad Headline

Screen grab of discussion about dropshipping ad copy between Peter Pru and Jordan Strauss

With your “Big Three” figured out and ready to implement, you can begin thinking about how you want to approach your Facebook ad headlines. Keep in mind that headlines in Facebook ads aren’t the same attention-grabbers that appear on the landing page of your sales funnel. Facebook ads are structured differently. The first item that people will encounter is the image, which is intended to get people to stop scrolling. Underneath that is the “headline,” which is the dark, bold text beneath the image. 

Despite its placement, that text functions as an ad’s headline that can attract people’s attention, making the content in that headline crucial for your ads. From there, you’ll see the body text. This can feature the main benefit of your product that you want to push.

The Headline Is Usually the Most Important Aspect of Dropshipping Ad Copy

The hierarchy of ad engagement, from the most attractive element to the least, tends to be: image, headline, and body text. However, for selling dropshipping products, the factor that tends to make or break Facebook ads tends to be the headline. An image can help get people to stop scrolling down their feed. But it’s that offer in the headline that will influence people to actually click through the ad.

In short, the headline is vital and needs to include an enticing offer that people simply cannot refuse. At the same time, you won’t be able to make an offer unless the people you’re selling to have a reason to jump on that offer.

The only way you can make an offer is if people:

  • Know your product
  • See a clear benefit that your product offers, or
  • Have seen your product before

People at least need to know your product and know that they want it before you can develop the offer that reels them in.

Look at What Your Competitors Are Doing With Their Own Dropshipping Ad Copy

When optimizing the offers in your ads, you also need to consider ways to stand apart. Your ads should differentiate your ads and products from the rest — without making any claims that you can’t back up.

If you’re not looking at your competitors’ ads to find out what their approach is, you won’t know what’s working and what isn’t. You may also inadvertently wind up just doing what everyone else is doing, which will lead to your ads getting lost in the mix. Consider how people are commenting on your competitors’ ads. What are the offers that seem to be performing the best for similar products?

Only Focus on What Moves Your Audience From A to B

Potential buyer scrolling through Facebook ads

Many people tend to get too hung up on the length of ads when it comes to actually writing the copy. However, this is counterproductive; there is no magic formula for the perfect amount of content to include or other “tricks” that work every time. Instead, focus on producing copy that simply functions to move people from A to B. What hooks them in, keeps them engaged, and encourages them to click through your ads?

In your dropshipping ad copy, only say what you need to in order to help people get to know your product and inspire them to trust it. You can include as much content as you need to that will give people the information they’re looking for and bring them into the sales funnel, but it isn’t a matter of “short vs. long” or any other factor.

This is where that big benefit comes in, which will lead your ad copy. From there, you can go down the list, following that big benefit with:

  1. What is the product?
  2. How does it work?
  3. Why does it work?

Depending on the product, you could also provide your audience with social proof, detailing what other customers say about that product. Finally, you would go into the offer that will ultimately help people get to that “B” step of buying your product.

Think of Your Ads Like a Mall Kiosk

As you think about how to move people from one point to the next with your ads, remember that people on social media aren’t looking to buy in most cases. They’re on there to find out what their friends are up to and make updates about their own lives, which makes your ads naturally intrusive. It’s similar to when you’re in a shopping mall and someone at a kiosk tries to get your attention — you may already know what stores you want to go to, but an engaging, attention-grabbing hook from one of those kiosks can quickly pull you off-track.

Many of those kiosks rely on demonstrations to show you the value of the products or services they’re selling. You can do this in your ads by discussing how and why your products work, which can supplement your offer.

Think of how you can get your audience to stop what they’re doing on social media and go for that offer in your ad. 

Make Sure Your Ads Drive Sales While Maintaining Compliance

Peter Pru and Jordan Strauss discussing Facebook compliance requirements

All Facebook ads need to comply with Facebook’s ad policy. This is why we advise that you read the policy once and then two or three more times to ensure you understand what will keep your ads in compliance. Your ads should be appealing, but without doing anything that might get you in trouble.

When determining what to say and what to avoid saying, consider the details in Facebook’s “Personal Attributes” policy. This prevents advertisers from asserting or implying anything about their customers’ physical, mental, or other condition that your product addresses. However, you can address a particular problem without applying it directly to your audience.

You can try avoiding the second-person perspective by cutting the word “you.” Only say that your product helps solve a problem that the audience doesn’t necessarily have. Also, try to be as critical as possible of your copy. Don’t assume that it’s compliant. Any wrong word could create an issue that you might not have anticipated. If you are as careful about your content as possible, you’ll be able to avoid potential misunderstandings that might otherwise lead to frustrating unforeseen consequences.

Give Your Dropshipping Ad Copy the Attention It Deserves

Implementing each of these elements in dropshipping ad copy creation can help you create winning ads that grab and hold people’s attention. Excellent ads ultimately move buyers through your sales funnel to a purchase. By understanding your products’ three core benefits, optimizing your headline, understanding your product and how it works, and determining how to move people from A to B with compliant content, you can significantly boost sales with successful Facebook ad campaigns.

If you would like to learn more about how to drive sales for your dropshipping business and develop the perfect sales funnel, we can help. Reserve your seat at our free Ecommerce Masterclass today. Tagged : / / / /

The Secret Video Ad Tool You Need to Use

As ecommerce entrepreneurs, you know the power behind creating effective ads for your business. But you also know this task is easier said than done. You might be under the illusion that you need to hire professional designers or take expensive classes to learn how to create your own professional-looking video ads. Well, I’m here to tell you that you’re making the process too hard for yourself. This secret video ad tool that I’m about to drop on you will allow you to make good quality, high-converting video ads for your ecommerce businesses. You won’t need any special training or even a strong interest in graphic design. 

Read on to learn more about this game-changing tool. Also, learn how you can utilize it to generate more sales in your ecommerce dropshipping business today.

Every Good Ad Requires Research

Before you even begin the process of creating your own video ad campaigns, you need to do your research. Don’t try to reinvent the wheel when making your own ads. Go out and do your research. Examine the ads that competitors are already putting out to see what works and what doesn’t. Don’t make the age-old mistake of leaping before you look. There are many free resources available on the internet today. You just need to understand how to take advantage of these resources and then implement them to work for your business goals. 

Screen grab of how to examine competitor ads for good templates

The best place to start your research is on the Facebook Ad Library. Don’t be afraid to research ads that aren’t necessarily in your niche, either. You can draw inspiration from any type of high-converting ad, regardless of niche, and use it to create your own scroll-stopping ads. The best way to create high-converting ads is to draw inspiration from ads that have already proven themselves as top performers. Always take the time to do your research before putting any effort into creating your video ad campaigns.

The Secret Video Ad Tool You Need To Use

After you’ve done your research, it’s time to get to work. You already know that creating successful Facebook campaign ads can be a total nightmare. Trying to create high-quality video ads is especially tricky. Hiring talented video editors or graphic designers can be costly and time-consuming. 

Many of you probably haven’t wanted to deal with this headache and have simply tried to create your own ads without having any experience. I also tried this method in my early days as an ecommerce entrepreneur. I know these types of ads never come out looking as clean and crisp as you had envisioned. However, I’ve recently come across a video editing tool that is a complete game-changer. With this tool, anyone can create professional, eye-catching video ads without having any experience in design or video production.

The game-changing video ad tool is called inVideo.io. This tool is like Canva but is specifically geared toward creating high-quality video ads. The best part about inVideo.io is that it is an affordable option that any individual can use simply and effectively. You pay just $10 a month for this video ad tool. It’s well worth the investment, as it will allow you to convert at higher rates with each ad you put out. At the end of the day, this means more money will be in your pocket. Compared to Photoshop, Final Cut Pro, or any other software that you need special training to use efficiently, inVideo.io definitely provides the most bang for your buck. 

Every eCommerce Entrepreneur Needs to Utilize inVideo as Their Go-To Video Ad Tool

Screen grab of how to use inVideo

I recommend inVideo.io to any ecommerce entrepreneurs that make their own ads. I don’t love graphic design or video editing, but I love this tool. Here’s why:

Ease of Use

It’s an easy-to-use platform that has allowed me to make professional-looking high-quality video ads that convert. I slept on this tool for a while, but now I can’t recommend it enough. This website provides every user with top-tier templates so they can simply plug in their photos and produce scroll-stopping ads in minutes. Whether you’re looking to run ads on Facebook, Instagram, or Twitter, inVideo.io has the right template for your needs. Simply put, video ads yield higher results. Investing in inVideo.io will be money well spent for your business. 

Access to Great Footage

Another amazing feature of this video ad tool is that it provides access to a ton of high-quality stock videos. This means you can use these stock videos in your own video ad campaigns without needing to worry about licensing issues. Combining high-quality images of your product with the high-quality stock videos provided by inVideo.io will be a game-changer for all of your video ad campaigns from here on out.

If you have a high-quality video of your product, then that’s great. You can use your own video clips and plug them into the professional-looking video templates, too. At the end of the day, it doesn’t matter how you create your video ads. The only thing that matters is that they look incredibly high-quality.

Excellent Brand Reputation

Producing high-quality video ads equates to presenting high perceived value to potential customers. When customers perceive your product or offer to have high value, they are much more likely to reach for their credit card. Generally, the first interaction a potential customer has with your business is through an ad. You need to hit this first interaction out of the park, and inVideo.io will set you up with the tools to do just that.  

Consult With the Pros 

Man learning about ecommerce online through videos and articles

It’s my hope that you will be able to take the information presented here and implement it into creating your own scroll-stropping video ads for your ecommerce business. If you feel like you need a little more guidance in setting up your own profitable ecommerce business, feel free to reach out to us today. At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now! Tagged : / / / /