Make $100 Every Day Selling eBooks Online

Empire builders, if you’re looking for a way to increase your margins or even if you’re just starting off in eCommerce, get started selling eBooks online. You need to know about the endless possibilities that come with digital information products

The major benefit of digital information products is that they only cost a few bucks to create, and you can sell them repeatedly. There are no hard costs with digital products. You can even put together prewritten eBooks in just a couple of hours. Learn how to easily create and sell eBooks so you can start making over $100 a day online.  

Digital Products Have Endless Potential 

If you’ve been around Ecommerce Empire Builders for a while, you know I love bundling digital information products with a physical product when dropshipping. For example, suppose I’m selling a fishing pole. Then I like to pair it with something like a free How to Use Your Fishing Pole eBook. 

This small step sets you apart from competitors while also providing added value to your customers. While pairing digital information products with physical products is a great model, eBooks are also great stand-alone products. 

I know there is some negativity or skepticism around the profitability of digital products. I hear this comment a lot:

“Why would people buy my eBook when they can get the same information from Google for free?” 

It would be for the best if you got this doubt or limiting belief out of your head right now. People tend to perceive eBooks as having more value than information they have to find. People are willing to pay to play.

 The potential for dropshippers selling eBooks online is truly endless. You just have to be ready to do your market research and start making your product. 

Do Your Market Research Before Selling eBooks Online

Screen grab of Peter Pru showing how to use Etsy for digital information product research

I do a ton of market research for my businesses every day. However, my wife is the one who inadvertently led me to Etsy. That’s one of the best sites for collecting market research on digital products. 

My wife bought a fun little murder mystery game from a seller on Etsy. All she had to do was make the payment and then print off the 30 or so pages that the game consisted of right off our printer. In just a matter of minutes, my wife had received her order from someone selling a fun party game as a digital information product. When I saw this, I got inspired to research the multitude of digital products on Etsy.

Overall, Etsy is full of cool digital products from all sorts of niches. From digital download planners that you print out and put in a binder yourself to digital download murder mystery games to digital download baby shower invitations, the digital product content on Etsy is almost endless. 

That is why I suggest going to Etsy to do your market research on hot topics and niches in the digital product space. If you have an idea for a digital product, look it up on Etsy to see if there is any type of demand for it. You can also use Etsy as a source of information when trying to come up with a digital product idea to use in your dropshipping business.  

How Do You Sell Digital Products Online?

Screen grab of Peter Pru showing viewers how to navigate PLR sites

Once you’ve got your idea for your digital information product, it’s time to put your product creation into motion. The first step is to go to a PLR Website. I like to use theplrstore.com, idplrstore.com, or plr.me

However, there are a ton of PLR websites out there. PLR stands for Private Labor Rights. When you buy prewritten articles or a prewritten eBook from a PLR site, it is now an asset to your business. You can sell it, give it away for free, or bundle it with a physical product. The great thing is that you can buy these PLR products for $5 to $10. You can then sell them as many times as you want. 

How to Manage the Book-Making Process

The only downside to selling eBooks online is that when you buy a PLR product, you generally receive 50 pages or a few articles of boring white pages. In order to attract customers, you will need to edit the material. You’ll also need to repackage it as a more aesthetically pleasing eBook. Don’t worry. It’s not as hard as you think. 

Check out our YouTube video How To Edit & Brand PLR Products to learn how to make your eBooks or digital products stand out and have a higher perceived value among customers.

If you’re not into designing your digital products, or you simply don’t have the time, you don’t have to miss out. You can hire the Ecommerce Empire Builders team to do all of your Information Product Creation for you. 

Regardless of how you decide to create your digital products, once they’re done, they have the potential to help your margin drastically. This added income will give you more money to spend on advertisements. In turn, this will help you reach more customers and help your business reach new heights. Integrating digital products and eBooks into your dropshipping business is a must.

Consult With the Pros As You Start Selling eBooks Online

Couple browsing through digital information products together

If you want to start making an extra $100 a day, copy and pasting eBooks is the way to go. One of my students used a bundle of three eBooks as an upsell in his funnel. He offered the bundle for $15 and had an incredible 30% conversion rate. If you want to see these types of results, it’s time to get started. 

I hope you can use the information discussed today to start putting your own digital information products together and selling eBooks online. If you feel like you need more guidance with creating your digital products, developing your mindset, or growing your eCommerce business, feel free to reach out to us today. 

At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Also, be sure to check our YouTube channel for even more free resources and insights into the dropshipping and sales funnel industries. Remember, your empire starts now! Tagged : / / / /

7 Trending Summer Products to Sell in May and June

Empire Builders, I know that it’s intimidating to browse AliExpress looking for your next winning product, especially if you’re just getting started with your dropshipping business. So I’m sharing seven trending summer products that you could begin selling today, and they’re all perfect for someone that’s new to making money with dropshipping. But I’m not just here to give you these product picks. More importantly, I’m going to tell you WHY these are fantastic products. Like anything else, the process of choosing products is a skill you need to learn and develop over time.

Choosing trending summer products is more of an art than a science. But there are several key factors that can guide you in the right direction. Listen and learn since this will be one of the most important elements for building your empire!    

1. Waterproof Bed or Seat 

Our first winning product is part of the camping and hiking niche, which is going to do extremely well as we head into the summer months. People will be much more interested in outdoor activities, which means they’ll be buying all sorts of accessories. A product like this is great because it has multiple purposes. It’s a waterproof mattress that can also be used as a seat, and it rolls up into a small carrying pouch. This product is portable, comfortable, and perfect for camping or hiking. 

Searching for Quality Products

Screen grab of Peter Pru discussing the outdoor and survivalist niche

The first criteria we can think about while choosing trending summer products is making sure that we hit on the fundamentals of what makes any product desirable. 

  • Does the product save time?
  • Can the product save people money?
  • Does it have a “just gotta have it” appeal because the customer really wants it?  

Ideally, you need at least one of these factors. But if you can find a product that has all three, that’s even better. Those are the products that really blow up. This waterproof camping bed definitely has all three elements since it’s inexpensive, convenient, and will make outdoor adventures more comfortable. 

What else do we like about this product? It has a very good star rating, a sizable amount of reviews, and also over 4,000 orders. That’s exactly what we want to see. If you want to choose some trending summer products, it’s absolutely crucial that you find a GOOD product. That means people like it, and it’s providing value for them. 

The next thing we look for is making sure a good, reputable supplier is offering the product. You can head to the detailed seller ratings page to review where they stand as far as “Item as Described,” “Communication,” and “Shipping Speed.” You want to make sure that all these ratings are above 4.5. In this case, the supplier of the waterproof camping bed passes the test with flying colors. 

2. Portable Hand-Pull Saw

Continuing with the outdoors theme as we head into summer, this small, portable saw can be used to cut down branches and small trees. This product can be used for many purposes, including to clear an area in the woods where the consumer wants to set up a tent. Portable saws are a specialty product that really resonates with people that have a passion for the outdoors. This product can be aimed at campers and hikers. Also, it’s definitely in the survivalist niche, which has been doing extremely well over the last year. So again, we have a useful product in a popular niche from a reputable seller. The saw is also a pretty cool product that looks great in video ads. 

There are some limitations with products like knives and saws, such as how you’re not allowed to promote them with Facebook ads. But this is still a fantastic product for anyone in the survivalist/hiking/camping niche. For example, you can use it as an upsell for another product or offer it to your email list.

3. Waterproof Pouch

As we’re thinking about what people like to do during the summer months, what else comes to mind? They’ll definitely be spending time at beaches, pools, rivers, etc. This is especially true as life gets back to normal and people are eager to hang out with others. Products for everything that has to do with having fun around water will be getting popular right now. Consumers can use this waterproof pouch to store their cellphone, earbuds, wallet, or other small accessories that they want to protect from sand and water. This pouch is useful, convenient, and extremely inexpensive. Another winning product!

4. Waterproof Bag

Our next product is really the same concept as the pouch and can even be considered complementary. That means the same consumer might want to purchase both! Which brings me to a really smart principle to be thinking about: how can you sell a customer the next thing that makes sense for their needs

Someone who’s getting ready to spend time by the water might need the pouch for their smaller valuables, but it’s common sense to also sell them a waterproof bag. They can store towels, an iPad, books, or anything else they want to keep safe. This product has many potential use cases beyond going to the beach, like for rafting and other active water sports. 

Get in the habit of thinking strategically for your business in this way. You don’t have to overcomplicate it — it’s often just about the next logical thing that makes sense for them to buy. Just make sure you pick a niche instead of trying to sell it to everyone. At the end of the day, what’s going to make you successful is connecting the RIGHT products to the RIGHT consumer who wants or needs them. This business is basically about helping other people by solving their problems. Put the customer first, provide value for them, and you won’t fail.

5. USB-Powered LED Crochet Hook

Screen grab of Peter Pru discussing one of the trending summer products

Let’s head indoors, for now, to check out a fantastic product that’s part of the crocheting niche. This particular product is an electric tool that allows crocheting to be much faster than doing it with old-school needles. Hobbies like crochet, knitting, and sewing are all amazing niches with many passionate consumers. These indoor hobbies can be enjoyed all year round, are very popular, and inspire incredible loyalty. 

I also like these niches because they’re associated with both many physical products and many digital info products. A seller in this niche can create all kinds of compelling how-to digital products about different creative projects, which are great for upselling your customers and bumping up your revenue. 

6. Outdoor String Lights 

I’ve just moved to a home with a massive backyard, which means my wife and I are spending a lot of time looking at outdoor decor. We’re definitely not the only ones. Everything that has to do with outdoor decorations has become massively popular over the last year. There’s no end in sight to this trend as we head into summer, which makes it a great niche. But, even as I’m walking around with my wife being a consumer, I still always keep my dropshipper hat on. 

When I came across these outdoor string lights, I immediately wanted to check them out on AliExpress to see what the real prices are. These outdoor string lights are a fantastic product and will be perfect for backyard social gatherings. They also definitely have that “just gotta have it” appeal because they’re attractive, unique, and fairly inexpensive. That’s what you want in trending summer products for your stores.

7. Solar-Powered Lights

We round out our list of trending summer products with this genius product that consumers can attach to their patio furniture or any other elements of their outdoor space. It’s solar-powered, which makes these lights eco-friendly and inherently cool. They also solve an actual problem, which is a dark backyard. 

The best thing about this product? People will definitely want more than one! I always recommend that you offer quantity break discounts for two, four, six, eight, or more units. I recommend this strategy almost regardless of what kind of product you’re selling because consumers really can surprise you with how many units they’ll buy when there’s a discount involved. Needless to say, those multiple sales will really help your margins out. With a product like these solar-powered lights, where the customer is extremely likely to need several, offering quantity break discounts can add up to a substantial amount of income. This is a fantastic product.

Man working on his dropshipping stores in his backyard

You can learn much more about marketing these trending summer products — and how to plug the products into a winning sales funnel — by taking my e-commerce master class today! You can also subscribe to my YouTube channel for frequent tips and insights. Tagged : / / / /

The Easiest Way to Find Dropshipping Products in 2021

Empire builders, you have probably already discovered that knowing how to find dropshipping products can be a real challenge in the ecommerce industry. You can pour hours into market research trying to find those must-have niche products. Through my years in this industry, I have clocked tons of market research hours myself. However, I recently stumbled onto an amazing dropshipping hack. This hack allows you to find million-dollar dropshipping products in just minutes. Read on to discover the easiest way to find dropshipping products in 2021.

Done-for-You Market Research 

Like many in the ecommerce industry, I have spent countless hours conducting market research, finding winning products, and creating compelling offers. Of course, market research is vital in every successful ecommerce business. However, I recently stumbled upon a hack that can cut your market research efforts in half while still providing all the crucial information to find dropshipping products. I discovered this hack in a very unexpected way. I have to give credit to my wife and the TODAY Show of all things for leading me to this very valuable ecommerce information. 

One morning I went to go talk to my wife, and I found her watching the TODAY Show. The show was on their “Shop TODAY” segment. Being in the industry I’m in, the information pouring from the screen grabbed my attention. The host goes over the hottest must-have products of the day. The products the show pushes are marketed as life hack products. With millions of people watching the TODAY Show, they are creating a massive demand for these products. The increased demand for these simple gadgets is a dropshipper’s dream. The TODAY Show is truly providing done-for-you market research to dropshippers for free. Now, you just have to understand how to capitalize on it. 

Creating Amazing Dropshipping Offers 

Peter Pru discussing how the TODAY Show is a resource for product research

The great thing about the TODAY Show is that they also have a “Shop TODAY” website. This means all of the valuable market research they provide is free for you to reference at any time. Just head over to their website, and check out the countless articles they have. Each one of these articles contains valuable information on trending products you can start dropshipping today. From home decor to fashion to beauty products, the TODAY Show is laying out all of the must-have products of today. 

Once you find a product that goes along with your niche, head on over to AliExpress or Alibaba and find the best place to source the product. Both of these websites will have a ton of suppliers offering all of the products you found on the “Shop TODAY” website. I think some of the coolest products with the most potential on the “Shop TODAY” website are the kitchen gadgets. Everyone’s got to eat, so the kitchen niche is always going to have a demand. From cool little freezer trays to mini waffle makers to kitchen organization gadgets, there are just so many kitchen niche products to tap into. Once you have picked out your products and found the supplier that’s right for your dropshipping goals, it’s time to get to start digging a little deeper and putting together that winning offer.

Building a Six-Figure Sales Funnel

Peter Pru discussing how to find matching products for upsells

Now that you’ve found your next winning dropshipping product through the Today’s Show’s done-for-you market research, it’s time for you to do a little work of your own. You need to create a compelling offer with your cool life hack product. This is where your own market research skills come into play. One of the first places I suggest going to is Amazon. Amazon is the king of online shopping. While none of us will ever be able to beat Amazon, we can still create more compelling offers than them. Remember, the secret to dropshipping success is to create an irresistible offer. Anyone can sell a spatula, but not everyone can make a six-figure business out of selling spatulas. 

Once you’re ready to get down to business, head on over to Amazon. Go ahead and run a search on the product you are planning on selling. Once you find it, scroll down until you find the “frequently bought together” section. This information shows you what your target customers are interested in. Then you can bundle products that will attract the biggest number of customers possible. The products you find on Amazon and the “Shop TODAY” website will provide you free ideas for products and upsells pairings. I stumbled upon this new product discovery method in a unique manner. But it has already proven to be a valuable resource. Now that you know where to look, it’s time to get to find dropshipping products and build out your next six-figure sales funnel! 

Consult With the Pros 

While the TODAY Show may have been an unconventional place to discover a list of million-dollar dropshipping products, I’m so glad that I did. This is the easiest way I have ever found to conduct market research and find dropshipping products in all my experience in the ecommerce industry. The TODAY Show is creating a high demand for these products. So there is just so much potential to tap into here. I hope you take this information and use it to create your next great six-figure sales funnel. 

If you feel like you need more guidance with developing your mindset and growing your ecommerce business, then feel free to reach out to us today. At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Also, be sure to check our YouTube channel for even more free resources and insights into the dropshipping and sales funnel industries. Remember, your empire starts now! Tagged : / / / /

3 Dropshipping Product Research Hacks That Will Drive Your Business’s Success in 2021

One of the hardest things business owners face is figuring out what products they should stock. Each product you’re considering needs to be researched, not just for quality but also to make sure it’s something the members of your target market will love. You also have to make sure there is a high enough profit margin to justify selling the product. Not only is this research time consuming, but it’s also difficult to know where to start. If the idea of delving into product research has you feeling overwhelmed, take a deep breath. We can help. We’ve put together some dropshipping product research hacks that take the stress out of product research.

These hacks will improve your confidence as a dropshipper and improve your time management skills. Best of all, they’re easy.

Cruise Over to AliExpress.com

When it comes to product research, AliExpress will become your best friend.

AliExpress was founded in 2010 and has spent the past decade becoming one of the most valuable tools in the savvy consumer’s product research toolbox. The website is designed to provide you with a safe online shopping experience and to help you connect with the suppliers who have the products that perfectly suit your business.

Once you’ve set up your AliExpress account, simply type VIP into the website’s search bar. It’s as easy as that!

Dropshipping Product Research Hacks on AliExpress

Screen grab of how to search for products on AliExpress

VIP Listings

The VIP search brings you to a page that presents you with links to a VIP supplier’s products. These links are supplier-created pages that were designed with the specific intention of making it easier for you, as a business owner, to connect with the suppliers you want to do business with. You won’t believe how much simpler your life becomes once you’ve gained access to your supplier’s VIP shopping experience. 

AliExpress’s VIP shopping experience doesn’t just allow you to get the best possible prices from your favorite suppliers. It also makes it possible for you to bundle some of your favorite products together. Some people don’t realize that they can use AliExpress’s VIP feature as a product research hack.

Instead of heading straight to your favorite supplier’s page, take a couple of minutes to look over the VIP listings. It won’t take you long to realize that this is a great opportunity to see products that are selling extremely well. What most people do is click on the first couple of products they see on the page. We don’t recommend this. We suggest clicking on the pages that only show a VIP logo.

Supplier Pages

When you visit the supplier’s page, you’ll find an assortment of valuable data that allows you to not only see the product and its various options but also read reviews. The page provides valuable insight into what currently appeals to consumers.

“Also Recommended” Pages

Take a look at the page’s “Also Recommended” links that appear on the VIP page you’re exploring. Looking at these “also recommended” products allows you to see products that usually complement whatever you’re already selling.

HINT: Recommended products can be a huge asset when you’re putting together a sales funnel!

We recommend that you not necessarily use AliExpress when you first start working with a supplier. It’s usually best to start by purchasing directly from the supplier and establishing a trust-based relationship. We feel that in the long run, working directly with the supplier saves you time and possibly even money.

Using additional keywords can help you streamline the process of finding VIP suppliers for your business. One of the keywords we like to use is dropshipping. We’ve also noticed that changing things up, such as simply writing drop-shipping instead, can reveal different products. Even small dropshipping product research hacks can help you find brand new opportunities.

We believe that using AliExpress is a great way for business owners who haven’t established a niche for themselves to find products and develop ideas.

Check Out Ecomhunt

Screen grab of using dropshipping product research hacks on Ecomhunt

Yes, Ecomhunt is a paid product research tool, but you can create an account for free to use these dropshipping product research hacks. The free account is pared down from the paid account, but it still provides you with a great deal of information and product research ideas. If you decide you want to use Ecomhunt to purchase products from suppliers, the subscription is only $20 a month. 

Ecomhunt has all sorts of tools that aid in your product research efforts. These tools include:

  • Product descriptions
  • Facebook ads
  • Profit calculators

Our favorite thing about Ecomhunt is the ability to sort through different products by niches. This saves so much time.  

Don’t Discount Amazon

Before we get into our third product research hack, we need to let you know that this particular hack isn’t really meant for the business owner who is just starting out. This hack is designed for businesses that already have established themselves as a niche and have a relatively solid understanding of their target market. 

Many business owners don’t realize that Amazon can be used as a product research tool. What we suggest is finding a product that you think would sell well in your niche. Open up its Amazon page and go to the bestsellers link that is listed under “product information.” Look at the top-level category. If the number ranks in the top 20,000 products, you automatically know that there is a great deal of demand for that product. 

How to Use Your Search Results

When you use this and similar dropshipping product research hacks, it’s extremely important that you only look at the top product level category. Ignore the bottom two. The lower categories are sub-categories and far more niche-specific. They don’t present a super accurate impression of how the product is selling. The biggest problem with using the sub-category to determine how a product is performing is that it’s difficult to determine how many people are actually purchasing products that fit that category and how many products are in the category.

Once you’ve determined that the product is under 20,000 in the top category, you can start exploring the sub-categories (ignore them if the product is over 20,000 in the top category). Click on one of the sub-categories. On the left hand of your screen, you’ll see a menu of similar sub-categories. When you click on an interesting sub-category, you will see the bestsellers. This is a fantastic way to discover products that you can incorporate into your sales funnel or even offer directly to your customers. Once you’ve found a few interesting categories, it’s time to go to either your favorite supplier or to find a supplier via Ecomhunt or AliExpress and place an order.

Get More Expert Tips and Business Advice From Ecommerce Empire Builders

Dropshipper researching products and creating his business

These three dropshipping product research hacks are just the tip of the product research iceberg. When you sign up for our free webinar, you’ll get several more insights that will help you find the products you need to create a successful dropshipping sales funnel and grow your business in 2021. Tagged : / / / /

10 Winning Digital Information Products to Sell Online Now

The main benefit of selling information products is the fact that you only need to produce them once. From there, you can sell them repeatedly without investing extra effort in creating them. The problem is that many people don’t know how to create these products and don’t know which products are the best to sell. Today, let’s dive into some of the best digital information products to sell online and how you can get started.

Use PLR.me to Find Digital Information Products to Sell Online

Before we get into our favorite products, it’s important to know where to find them and how to make them. One of the best places to start your search for these products is PLR.me, where you simply pay a one-time fee to access information products you can sell over and over again. We aren’t affiliated with them, but we love what they offer and definitely recommend this resource.

When shopping on this site, you’ll find many private label right (PLR) products, which means that once you buy them, they’re yours to customize and make unique to your business. The nice thing about PLR.me is that while other stores require you to handle graphic design and other aspects to modify the product and make it look good, most of that is already done when you buy from PLR.me. 

Using PLR.me, you can find the following ten great digital information products to sell online. They’ve available on the platform for you to buy, personalize, and sell right now.

1. The New Year Content PLR Bundle

Screen grab of looking for interactive digital information products

While most of the products in this list will be evergreen and ideal for selling year-round, let’s start with a seasonal product that’s worth selling toward the end of the year. We’re already approaching New Year’s Eve, so this bundle is a great deal if you want to begin preparing for holiday sales. The New Year holiday is a perfect theme for digital information products to sell online. People are developing goals for the new year, including resolutions and workout plans, and they’ll need information to help them get ready for the next year.

Some topics that make this the perfect information product for New Year’s include:

  • How to overcome challenges
  • Setting personal goals
  • Living the best year of your life
  • Developing confidence

These and many other topics included in this bundle are what a lot of people will be looking for as they set new goals for themselves. If you want to target a lot of different niches, this bundle has you covered with a wide variety of blog posts, cheat sheets, worksheets, checklists, and much more.

2. Supercharge Your Blogging — Slide Deck

Blogging is as popular as it’s ever been, but not everybody’s great at it. A lot of people new to or struggling with blogging are actively looking for tips and tricks for managing and ranking their blog, which you can provide with a variety of PLR content.

This slide deck includes a full slideshow presentation, and it’s great for selling if you’re a blog consultant who’s trying to attract new clients. Lead magnets like this that discuss why people should blog (or another relevant topic) can be a great piece to offer prospects and leads, showing what kind of value you can bring to them.

3. The Ultimate Guide to Remote Work — eBook

After the disruption that the COVID-19 pandemic caused when it comes to going to work, many people are making the shift to remote work. As a result, there will be plenty of opportunities to sell in the remote work niche in the near future.

While this particular product is marketed as an ebook (which is one of the most valuable digital information product types), it includes an executive summary and a slide deck to give you some variety. Everything is already formatted and ready to use when you buy it.

4. Parenting & Family 4 PLR Bundle

Another huge niche that’s worth targeting is the parenting and family niche. With so much going on in the world, there’s no shortage of opportunities in this niche. For instance, you could market to parents whose children are shifting to a remote classroom environment and attending school virtually from home. The right information products can help those people who are looking for some guidance in these unusual times.

For just $20, you can get all kinds of products in this bundle that are perfect for the parenting and family niche, including:

  • Articles and blog posts
  • Wallpapers
  • Action guides
  • Checklists
  • Affirmation reflections
  • Worksheets

There’s plenty of flexibility here, with items you can sell, give away as free downloads, and modify to suit your needs.

5. Meditation, Reflection & Journaling 2 PLR Bundle

A lot of people are looking to take some time to improve themselves, especially with the stress of the pandemic and other factors. As such, the self-improvement niche is one of the best to target with digital information products to sell online. 

This bundle features many products, including a variety of affirmation reflections that are particularly helpful in this niche. Other types of content you’ll find in this bundle include:

  • Articles and blog posts
  • Action guides
  • Lead magnets
  • Coaching handouts
  • eBooks

6. Savings, Investing & Real Estate PLR Bundle

Screen grab of real estate PLR products

Yet another incredibly popular niche today is the financial niche. Particularly during these uncertain times, people are looking for ways to save more money and make wiser investment decisions. 

In this bundle, you’ll find plenty of articles and blog posts, action guides, and other content pieces that can be of great value to your audiences. Whether people want to save money, make money, or invest in the real estate market, there’s ample content here to help them.

As a side note, you should always over-deliver when selling these products. This bundle and others can help you achieve this goal. If you can wow your audience and make them wonder why you’re offering them so much at such a good deal, they’ll keep coming back to you. 

7. Self-Improvement 2 PLR Bundle

Again, self-improvement is one of the best niches out there to target, especially with such high levels of stress and uncertainty today. People want to save money, save time, develop better workout routines, improve their state of mind, and take other steps toward self-improvement.

If you’re selling physical self-improvement products in this niche, this bundle can give you a great opportunity to sell some information products that complement the rest of your offerings. In the process, you can maximize the value you bring to your audiences, which makes for more loyal, happy customers.

8. Weight Loss & Fitness PLR Bundle

person reading through a fitness digital information product as they work out

The fitness and weight loss niche demands information content on a regular basis. People who want to optimize their workouts and reach target weight goals are always on the lookout for new worksheets, cheat sheets, action guides, and other content that can help them improve and save more time.

You can easily complement your physical product offerings with this bundle. For example, you can offer some sections of the articles and blog posts as free helpful content in your email lists, which can then tie into the physical products you sell. You can even connect them to other information products you want to sell. Try a strategy like offering a free ebook or another content piece that you can then use to sell a weight loss diary.

9. Career & Job 2 PLR Bundle

Many professionals are constantly looking for new jobs or to further their careers, especially now that many people are either unemployed or feeling less secure than they used to thanks to the pandemic. This bundle comes with plenty of content that can help audiences learn about how to:

  • Launch a new career
  • Find new jobs
  • Experience more success in their careers

10. Dating & Relationships PLR Bundle

Another issue that people are facing is the inability to be social. A growing number of people are looking to feel more connected with people, whether they’re looking to date or simply improve upon their relationships with friends or others. 

Through this PLR bundle, you can offer all kinds of tips and advice that help people build better relationships. You can also easily use this content to work with other similar offerings, such as relationship coaching services.

Use any of these digital information products to sell online goods or services. They can attract new customers and clientele or help you retain existing customers to earn repeat sales. Regardless of what you want to achieve with them, these information products are a great deal and incredibly convenient. To learn more about how to grow your ecommerce empire, sign up for our free Ecommerce Empire Builders Masterclass, which will give you all the resources you need to excel and connect with buyers. Tagged : / / / /

Q4 Dropshipping Blueprint: Handling Peak Shopping Season the Right Way

Welcome back, Empire Builders! Today, we’ll be talking about the current fourth quarter (Q4) peak holiday shopping season. It’s the most important time of year because it can represent 60%-70% of annual sales. In a recent Q&A-style Dropshipping Council meeting on the subject, some heavy hitters in the ecommerce space shared a lot of extremely valuable advice, so I’ve decided to share it with you. I’m really excited, so let’s jump right into the most useful advice we had for you on the topic of managing your Q4 dropshipping the right way!

How Do You Do Q4-Specific Product Research? What Niches Do You Focus On?  

What makes a good gift – toys, jewelry, etc. – is going to be, more or less, the same every year. The specific products change, but the kinds of products mostly stay the same. Kid-related products always perform well. Adult-driven hobby niches like fishing or painting are great. People often gift supplies for a loved one’s hobby for the holidays. According to my data, the pandemic is causing a rise in people doing solitary hobbies.  

How Much Time Do You Spend Testing Old Winners vs. New Trends in Q4 Dropshipping?

Happy young woman relaxing at home and online buying Christmas presents on laptop.

We work with both. We often prefer unsaturated products to raise the odds of ending up with the biggest market share. Common items always do well, too, but more competition can mean less profit. Also, instead of focusing on new customers, optimize the leads you already have with email marketing. If you don’t use your list, it’s like throwing away free money.

What Strategies Do You Use to Survive Increasing Q4 CPMs?

Use all your lists and user data to drive sales. It can generate more money than cold traffic campaigns. Theme your ads to the holiday or sale event, like Black Friday, to generate excitement. With so many people selling the same products, it’s how you market them that counts.

Constantly trying to lower ad cost causes inconsistency. Instead, increase what you can afford by ensuring AOV is 2.5x product value. Subscriptions are great, too, because they allow for automatic recurring purchases without additional ad spend. Focus on lifetime value, as well. A customer that costs $60 to get might be worth $500 over six months.

Do You Focus More on Pre-Purchase or Post-Purchase Upsell to Increase Average Order Volume (AOV)?

The first yes is the hardest to get; it’s all uphill from there. So post-purchase upsells are generally easier. Right after a purchase is when the customer trusts you the most, so it’s the perfect time to upsell. With tech products, suggesting they upgrade to the latest version at checkout works well.

What’s Your Go-To Q4 Dropshipping Ad Scaling Strategy?

screen grab of video conference while discussing ad scaling strategies for Q4 dropshipping

There’s nothing better than manual bidding to scale quickly. Extreme variation works well on Facebook, so we use four pieces of creative per ad, minimum. Once a product tests well, multiplying the types of creative gives Facebook plenty of options for the ad. Once you have 500-1,000 purchases, targeting everyone 25+ in the US or in the top 5 countries age 21-65, for example, can be very profitable.

How Much Do You Focus on Advertising Outside Facebook?

Use the platforms used by your target customers. Keep your audience in mind and meet them where they are. While Facebook, Google, and YouTube work for pretty much any audience and niche, Facebook is best for scalability.

Do You Run Active Lead Generation Email Campaigns?

There’s more than one way to do it. Email marketing campaigns that focus on generating excitement and offering deals are great for Q4 dropshipping. You can also get subscribers to recruit three people each for a chance to win store credit or run a paid ad campaign to get people to opt into Black Friday sale emails. Remember, email marketing is very successful, but you need a solid offer. You need to be unique and enticing. Employing urgency and scarcity are very important and really work.  

How Much Do You Focus on Messenger, Text, and Web Push Marketing?

SMS can be successful for upsells and increasing customer lifetime value. Push, SMS, and Messenger help with abandonment recovery. Also, Messenger works best for cold traffic.

What Back-End Logistics Issues Do You Pay Attention To?

man receiving a package he ordered online on time for the holidays

Have your products in mind as early as possible, double-check with your suppliers, update agents on what you’ll be doing to get everyone on the same page, and talk to a fulfillment center. Even if you don’t use one yet, have one lined up in case you need them. Get everything organized well in advance. Some of us plan our whole year around Black Friday and Cyber Monday due to exceptionally high sales volumes. Logistics and customer service are the hardest part, so it’s important to think far ahead and have extra inventory ready.

You don’t want to ruin someone’s Christmas, so have a cutoff date when you stop selling to make sure you can deliver it before the holiday. If you don’t do this, expect returns and bad reviews. Build a team now, even if you think you won’t need one. Start making sure your processes are optimized, such as by having good email response templates ready. Q4 is always a high-volume time. But due to COVID-19, this one is going to be even more intense.      

How Should You Start Planning Q4 Dropshipping?

Find a specific problem to solve rather than a product to sell. Also, stand out by offering extras like PDF guides. Ask yourself, why should they buy from me over Amazon? If you research your niche well, know the terms, and have a deeper understanding of the niche or the customers’ needs than the competition, you’ll be trusted more.

What Are You Doing Differently or Improving This Year?

We definitely need to do better with logistics. We recommend that you don’t overreach. Set a goal and once you hit it, stop. Deliver what you promise on time to avoid unsatisfied customers.

To get the rest of the insights we discussed, watch the full discussion on YouTube. To learn even more, sign up for my masterclass where I’ll teach you how I made a full-time income online with a 5-page funnel — without touching a product, building a site, or investing in ads. I’ll even throw in the $100k funnel template FREE just for showing up! Get ready to build your empire. Tagged : / / / /

How to Create and Sell Information Products

Information products are incredibly versatile and profitable products that you can sell as standalone items or bundle with your other products. Are you wondering where to get started? Let’s dive into what information products are and how you can create and sell them for maximum profit.

What Are Information Products, And How Can You Sell Them?

An information product is a piece of content that you create. They can be anything, such as a video course, a PDF, an ebook, or even a cheat sheet or template. It’s typically used in one of two ways:

1. You Can Sell the Information Products Directly

The first way to use information products is to sell them. They are considered high-margin because they are not physical products. You only spend time and resources when you first create the content, and then you can sell them over and over again for a very healthy margin.

2. Bundle Information Products for Free With Your Physical Products

The second way information products can be used is to bundle them for free with your physical products. If you’re doing dropshipping with fishing lures, for example, you can bundle in free information products. Information products don’t just enhance the value of your product and establish your expertise. They also create a differentiating factor your competitors don’t have.

The key takeaway is that Information products are very versatile, and there are A LOT of options for creating them. But what does your audience actually want? That’s where the first step comes in: research.

Research What Is Already Selling

screenshot of looking at information products

Check Out Learning Sites Like Udemy

Before you create an information product, you need to research what is already selling. Start by going to a learning site like Udemy and type in a search term for your topic of interest — for example, fly fishing. Then explore the top courses to see what customers are looking for. Your goal is to examine these entries and derive what the common questions and pain points are. That will help you decide how to focus your content.

Look at Shopping Sites Like Amazon

Don’t just stop at Udemy. Amazon is another great source for finding more information. On Amazon, select the ‘Books’ department and then search for ‘fly fishing.’ As you browse the top results, you have another window into what people are interested in reading and learning about. You can use the sources from several of these results as a basis for creating your own content.

Insider Tip: Check Out ‘For Dummies’ Books

The ‘For Dummies’ book results are great because they lay out exactly what people want to know, all nicely organized in the table of contents. These books are valuable because so much market research has gone into them. And you don’t have to buy the book. Just click into it, scroll through the first few pages, and browse the table of contents and pertinent topics.

Other Research Tools: YouTube, Lynda.com and Answer the Public

Search YouTube for tutorials and how-to videos, like ‘How to fly fish for bass.’ Just like with Amazon and Udemy, the search term itself will give you a peek into the keywords that people are using. Lynda.com is LinkedIn’s knowledge-sharing site where you can search for popular course topics. Another valuable resource is Answer the Public, which shows common questions and phrases that people are asking.

Plan Your Content

As you do these searches, you’ll see course and book results, videos, content, and, most importantly, sources. Compile, read, and watch several of the top results. Then create bullet points for the product you want to create.

Do a Quick Deep-Dive on One Topic

Don’t try to cover a dozen topics at once. Instead, pick one topic and go into detail so that you can quickly develop content and get it in front of your customers. For example, you might focus on ‘Best Fly Fishing Rods for Beginners’ and then dive deep on things like what kind of rod to buy, what case to choose, and what line to buy.

Keep Your Content Short

If you’re going to create PDFs, cheat sheets, or ebooks, remember that shorter is better. Avoid creating a 100-page ebook that no one will read. Aim for 10-15 pages instead. This way, you’ll create a product that is not only a quick win but something customers actually want to read. At the other end of the spectrum, you can create a full course. Customers will pay more for these, but they need to contain a lot more content. We recommend that first-time sellers stick with short, easy PDFs or cheat sheets. You can sell them in your funnels and your Shopify stores or even give away for free. You can always develop and sell longer video courses or content further down the road.

Select Your Niche

You might wonder why people would buy your content as opposed to all the other books and courses. The answer lies in niche selection. It’s crucial to go into a niche, whether you’re selling only information products or information products combined with physical products. You want to choose a niche that always has a stream of new people exploring it. That’s why we love hobby niches. Even as some people leave, a new audience is coming in and consuming information.

…And Become an Expert

We always recommend that you know what you are talking about. Don’t create information products about a topic if you’re not willing to create lots of videos about it or talk about it for hours and hours. Here at Empire Builders, we sell ecommerce information products, and as you know, we have 800 videos on it. Our team lives and breathes these topics every day. You don’t need to be as diehard as us, but it’s extremely important that you love what you do. Otherwise, you’re just creating another job for yourself.

Be Original — Don’t Plagiarize

We can’t stress this enough: you should not be stealing the exact content, titles, pictures, or anything that would be plagiarism or infringement of copyright. Not only is that wrong, but you will also get caught and get in trouble. Instead, take the sources from these multiple, top-selling books, courses, and videos, and use them for your research and your work. Steal Like an Artist is an amazing book that describes this. Take the information from these sources and use your understanding, your words, and your style to create your own unique product.

Creating Information Products

screenshot of looking through PLR sites

Now that you’re ready to create your information products, you have a few options.

1. Do It Yourself

It’s not that hard to make a video, a short lesson, or even a full-fledged course, especially if you like the topic. You can even make a Google Drive document and save it as a PDF.

2. Use PLR Websites

PLR (private label rights) sites let you license rights to information products. You purchase the product once, and then you have license rights to resell it. You don’t have to do anything besides brand the content with your logo, and then you can start using it.

One of our favorite PLR sites is plr.me, which has fairly mainstream content. While they may have niche content in big categories like fitness, they won’t have much in fly fishing. Our other favorite is ThePLRStore, which is another large, reputable repository of content that you can buy rights to. Note that these PLRs will generally be just plain text files. It is your job to hire a graphic designer to make them look attractive. Alternatively, you can do it yourself by putting the information into a Google Docs or Google Sheets document.

Getting Your Information Product Ready to Sell

Your next step is to package your information product and make it look attractive to customers. This step can actually make or break your information product’s success. People want that exciting feeling of purchasing and opening a nice-looking product with cover art and other features.

One option is to hire someone using a site like FreeUp, where you can find and hire freelancers to do this work for you. (Go to https://freeup.net/partners/empirebuilder/to get a free $50 coupon as you get started). You give them the PLRs and your sources, tell them your inspiration, and then let them do the work. Yes, it will be a little more expensive upfront because you’re outsourcing. But every subsequent sale after you get past the initial cost of $50-$100 will be all margin. Or, if you bundle it for free with your other products, it might drastically increase your store conversions. 

Another place you should check out is us! Our team at Ecommerce Empire Builder can actually build information products for you. Our services page has everything you need to know about our process as we build professional, high-quality information products to fit your vision.

Marketing and Next Steps to Success

entrepreneur planning her information products on her laptop

When you’ve researched and created your information product, your next step will be marketing that product. We recommend that you reserve your seat now for our upcoming Ecommerce Empire Builders Master Class, where we’ll take a deep dive not only into marketing but into all aspects of creating a profitable ecommerce business. Our exclusive free webinar will give you the tools you need to start your own ecommerce empire!  Tagged : / / / /

Free Step-by-Step Dropshipping Business Course: How to Build a $10K/Month Business

Welcome back, empire builders! Today I’ll be giving you a FREE step-by-step dropshipping business course. It’s the perfect guide for going from beginner to $10K/month dropshipping business owner. Let’s get started.

Finding a Niche

The first step in this step-by-step dropshipping business course is zeroing in on a niche. You can’t go wrong picking a hobby niche because they’re full of passionate people who put a lot into their hobbies. Also, they’ve been around for a while and have proven to be stable. 

Start by searching “list of hobbies.” Spend some time looking into different ones. Don’t spend too much time on it, though. You can’t pick a bad one, so whichever one interests you will work. If you go with something you don’t like, then your business will feel like a chore, so choose something that you at least somewhat enjoy.

Validate Your Niche

screenshot of analyzing a trend on Google Trends

As an example, I’ll use scrapbooking. Familiarize yourself with your niche a bit. Learn the mechanics of it and the mindset of participants. Some great ways to do that include:

  • Checking Wikipedia
  • Joining Facebook groups
  • Watching YouTube videos
  • Finding relevant influencers

Next, I’ll type “scrapbooking” into Google Trends to find the search volume. You want something with a steady line rather than a large dip in interest. That’s the difference between a trendy fad and an evergreen hobby. If the graph is over the 50 mark and more or less straight over the past year, it’ll work. Then, do some Amazon research to make sure there’s not heavy brand loyalty. Also, make sure there’s a variety of products – both physical and informational – along with many buyers, sellers, and advertising opportunities.

Finding Products

Next, I find potential products. I look for:

  • Frontend Products
  • Two Free Bonus Information Products
  • Two Upsell Products
  • Subscriptions

The Frontend Product

I use Amazon and other tools to see what people are selling. Ecomhunt is a great way to search for products for free. I type in scrapbooking and see what comes up. Immediately I see some metallic markers that came up on Amazon. That probably means they sell well.

Next, I go to AliExpress and search for scrapbooking to see if those same markers come up. They do, so I check the price and compare that to the Amazon price. The profit margin doesn’t need to be huge. I’m not going to overthink it — I’m just going to pick the markers as my frontend product.

Choosing the Right Supplier

Next, I’ll search “metallic markers” on AliExpress to find the best price. I found a supplier that has a better price, good sales, and product variation. I want to validate that they specialize in a similar arts and crafts niche, so I’ll start by checking their feedback ratings. Above four and a half is ideal. Next, I’ll see if they have more products in the niche, so I can use the same supplier. It might take time to find one, but it’s worth it. If you have to use more than one supplier, that’s fine, though.  

Upsell Products

screenshot of completing a product offer outline

The marker supplier has two kinds of markers: thin- and thick-tipped. I like to use that kind of variation to upsell since customers are likely to want the second type, too. The next thing I look for is a similar product or an accessory. The supplier has a canvas marker case. It’s perfect for upsell number two.

Free Bonus Information Product

This is a unique step in my step-by-step dropshipping business course, but informational products matter. This will come free with the purchase to sweeten the deal. Google “scrapbooking PLR” (private label rights) to buy the rights to existing information products. I usually use the PLR Store. All you have to do is add better font and some nice images to make it look presentable. I found one right away with 62 pages for only $6. I’ll just use two basic chapters, not the whole PLR. I try to pick sections about the biggest pain points.   

Subscription

Subscription offers are great sources of recurring revenue. Look for something that people in your niche will need a steady supply of. In this case, stickers, washi tape, and other supplies are good options. I like to add in some information products, too, so I’ll include page layouts. I aim for at least $24.97 a month, but base your prices on what makes sense for your niche. The goal is a 50% profit margin while doubling the customer’s value. So, if you charge $20 a month, spend $10 or less while providing $40 of value to make the subscription worth it.

Business Essentials in This Step-by-Step Dropshipping Business Course

Now we’ll get into business essentials: your website, funnels, etc. Let’s start at the beginning.

Picking a Domain Name

Using relevant niche terms makes me seem like part of the community and helps people find the site since they’ll likely use similar search terms. I’ll Google “scrapbooking terms” and look for a list or blog post to reference. I like to use fun, hipster names since they seem to perform well. Quickly glancing at the list of scrapbooking terms, I see cropping and cutting, so I’ll use CropAndCut.com. It doesn’t need to take hours. Don’t overthink it.

Google is the best place to buy domains and emails because it’s cheaper and gives you Gmail access. When buying domain emails, [email protected] keeps it simple.

Payment Processor

Once you have your domain and email all set up, you can sign up for Stripe for free. The application process is simple, and it’s the best way for beginners to get started.

Building Your Website

ClickFunnels has templates to build your site quickly and easily. Don’t change the page layouts; just edit the pages with relevant images and text. Use similar Amazon product pages for inspiration. Don’t plagiarize; just take ideas from a few and combine them into original copy. If you want to create a logo, you can do that quickly in Canva, but you don’t need one. For testimonials, use the AliExpress reviews.

The great thing about ClickFunnels is how much you can do. For example, you can send automated emails. If someone opted in but didn’t buy, you can follow up with an email automatically. Also, when someone makes a purchase, they’ll be prompted to add the upsells.

The Bottom Line of This Step-by-Step Dropshipping Business Course

man working from home on his dropshipping business

That’s it, guys. It’s that simple. Just don’t overthink it. If you want to learn more in-depth tactics than I go over in this step-by-step dropshipping business course, then sign up for my masterclass, where I’ll walk you through the process in even more detail. Tagged : / / / /

24 Winning Q4 Dropshipping Products That Are Great to Sell on Facebook

Selling winning niche products is the key to success as a dropshipper. Whether you’re new to dropshipping or a veteran looking for new ideas for products to sell, there are plenty of ideas out there. The following are 24 of the top Q4 dropshipping products we’ve found to be very profitable. They can enable you to earn up to $50k per month with them. They sell especially well on Facebook.

1. Sushi Making Kits

As people are still forced to spend a lot of time at home due to the pandemic, they’re looking for fun things to do with the family. One of the Q4 dropshipping products that can help with this is sushi making supplies. Sushi making kits are some of the more popular products out there that people are buying. They allow people to turn their home into a sushi restaurant by including everything that’s needed to make maki or sashimi. 

Like with other kits, try to include lifestyle photos that highlight different scenarios in which customers might use the kit. For example, if you’re selling to families, show a photo of a family putting the kit together.

2. Silicone Pastry Mat

Silicone pastry mats are also great in this stay-at-home environment, as many people are looking for ways to make cooking easier. Like many of the Q4 dropshipping products on this list, silicone pastry mats are great to sell because they save time, save money, and have that “just gotta have it” appeal. It’s a great choice for a one-product store. But they also come with many opportunities to upsell with cooking accessories and other products that help customers get the most from their purchase.

3. Vacuum Sealer

While this product is a bit more on the expensive side, costing around $30 to $50, vacuum sealers are great because they save money and time by helping people preserve fruits, vegetables, and other items. It may not be ideal as a core front-end product to sell, but it may make a great upsell opportunity.

4. Cross-Stitch Kits

Similar to sushi kits, cross-stitching kits are great to sell while people are stuck at home. Many people are getting into various hobbies, including cross-stitching. These kits fall under the embroidery niche, which we’ve found to be one of the best since it ticks every box in our criteria for dropshipping products.

5. Easels

screenshot of finding suppliers for easels

Easels are another great product to consider. They are often inexpensive on many sites, but they can sell for a lot on Amazon, which means they provide good markup value. As many people continually get into art, you’re likely to find a good market for easels.

Easels aren’t limited to the art niche, either. For example, people could use easels to prop up whiteboards, which they might use for business.

6. Cat Candy Snacks

There are plenty of opportunities in the pet niche, especially when it comes to holiday and Q4 dropshipping products. Pet owners are willing to buy just about anything for their pets, be it a dog, a cat, or any other companion. People spend a lot of time with their pets, so they’re often going to spend a lot of money on them.

One of the best things about the pet space is that innovations are always taking place. One example of a fun new product that doesn’t necessarily save a lot of time or money is cat candy snacks, which is essentially a little catnip tree that keeps cats occupied while providing them a nutritious snack. 

7. Electric Ball Cat Toy

This toy is a great example of a product worth upselling after pushing the cat candy snacks on the front end. It has tech appeal to it, and it’s relatively inexpensive. You can clamp it to a desk, table, or even a scratching post, and it’s very entertaining for cats, making it a likely popular upsell for a lot of pet owners.

8. IP Security Camera

New parents are always looking for products to keep their children safe, healthy, and happy. One of the more expensive products out there in this niche is a good baby-monitoring security camera. 

As a side note here, always order electronic products for yourself first to perform a quality check before selling.

9. Mini LED Headlamp

There are many niches for mini LED headlamps. You can sell this product to just about anyone in need of a convenient LED light source, such as fishermen who fish at night, hikers and campers, homeowners who need a hands-free flashlight while working on the house, and many others.

With Q4 dropshipping products like these, try to keep in mind that it’s best to sell to a specific niche rather than selling it to just anyone.

10. Fishing Reels

Fishing reels are another great upsell opportunity for other fishing gear. Sell a fishing reel with lures, fishing hats, and other products that aren’t as expensive. It’s a great moneymaker, as fishing reels cost around $100 in some places.

11. Fingerprint Padlocks

This is a clear example of a “just gotta have it” product that a lot of people are likely to want. It can save money and time, giving people a convenient and secure method for locking their valuables. It makes for a great stocking stuffer, which is an important consideration for Q4 dropshipping products. 

Also, it’s ideal for anybody interested in home security. It may not sell very well outside of Q4. But if you’re in this niche right now, then take the opportunity to add this product to your dropshipping queue or sell it to existing customers.

12. Folding Chair

Folding chairs are another product that people are more likely to buy on impulse. They can find a use for one for many occasions. There are also many niches you can sell it to. Everyone from soccer moms sitting at the sidelines of their kids’ games to campers in need of cheap and convenient seats to place around the campfire can use these chairs.

13. Hair Trimmers

Throughout the year, many people have been uncomfortable with going to salons and barbershops to get their hair cut. As such, hair trimmers and other grooming products are popular among people stuck at home who still want a haircut.

14. Mini Drones

A man wrapping holiday presents at home

Mini drones are also great stocking stuffers to consider for Q4. They are cheaper than many other larger drones that you’d find in stores. Also, many different people may want them, including parents looking for fun gifts for their kids. Just remember to try them out before you begin selling them.

15. Thumb Piano

The thumb piano is a product that’s ideal for a very specific niche. Even if you can’t find a use for it yourself, some people out there might use something like this on a daily basis in a particular sub-niche that’s worth targeting.

16. Makeup Brushes

Makeup brushes and other makeup items are also popular among many audiences. One of the nice things about makeup brushes and other similar beauty products is that they wear out over time, which means you have the opportunity to earn repeat business.

17. Nail Art Tool

Another product in the beauty niche worth selling is a nail art tool. Similar to the hair trimmers we mentioned, this product is great for people who want to do their nails at home while unable to visit a salon.

18. Rolling Ball Cat Toy

Unlike the other cat toys discussed, this one is free-standing and curiously over-engineered. Products like this tend to sell a lot among pet owners because they look cool, feature remote control operation, and are generally good at keeping pets occupied for long periods of time.

19 and 20. Pet Carrier Backpacks

Because of the versatility of this product, we’ve decided to use it for two slots. Pet carrier backpacks are similar to baby carriers, allowing pet owners to strap their pets to their chest with a harness. This product is available for both dogs and cats, which means it’s great for two different niches: small dogs and cats. If you’re looking for a great gag gift to sell, this is it.

21. Pet Bandana or Scarf

Another fun product to get in the pet niche is a pet bandana or scarf for dogs, which comes with many variations. While you may think that these variations are a bit daunting to sell, there are plenty of opportunities to sell each variation in its own campaign.

22. Watercolor Pencils

Like other art supplies, watercolor pencils are great to offer. Not only can you pair them with paper, easels, paintbrushes, and other accessories that customers are likely to want, but customers who like them enough are likely to buy them again once they’ve depleted their supply. 

23. Storage Vacuum Bag

This product is a good complement to the food vacuum sealer. Whereas the vacuum sealer is good for keeping food fresh, storage vacuum bags can help with organization at home by sealing and storing clothes or other items. They’re also great for moving if people need to make more space in moving boxes.

24. Dog Muzzle

screenshot of shopping for dog muzzle suppliers

Not all dogs are the most well-behaved, and while they may not love these muzzles, their owners might. Unlike plain muzzle designs, you may find a market for muzzles that feature colorful and unique designs in addition to other dog accessories.

Choosing the Right Q4 Dropshipping Products Is Just the Start

All of these winning Q4 dropshipping products are some key examples of items that are suitable for many niches and sub-niches. If you can pinpoint which niche you want to target, there’s a market for just about any product imaginable. If you would like to learn more about how to start your career in dropshipping and maximize profits with winning products, reserve your seat at the exclusive, free Ecommerce Empire Builders webinar. Tagged : / / / /

3 Things All Winning Ecommerce Products Have in Common

High-earning, winning ecommerce products aren’t the only secret to success, but you can’t build your business without them. When you’re starting out with a dropshipping business and just getting into ecommerce, you’re probably wondering what specifically makes a winning product successful. Start by identifying the elements of a successful product, then determine if a particular product is actually worth your time and effort. The following are some of the common denominators of winning products that break seven figures.

1. The Product Solves a Specific Problem

When choosing winning ecommerce products to sell through your dropshipping business, it’s important to identify a specific problem that each product helps solve. What pain points are your customers facing? How can your product help ease that pain? Consider whether the product:

Saves Time

Time is a valuable asset that many people treasure, as you’ve probably heard summed up frequently in the phrase “time is money.” If you can show how your product can help save time, this could go a long way in increasing conversions.

Saves Money

In addition to time, people want to save more money. Show how your product can save money through price comparisons with competitors and offers that are uniquely yours, along with how your product can eliminate the need for other purchases.

Provides Status

Consider big, glamorous brands like Louis Vuitton and Gucci. People aren’t buying their products because of their functionality as much as the status that brand affiliation brings. If you can show how your products provide status — if you can make your customers feel like they’re part of an elite group and can show their purchase off — you can further increase sales.

Provides Relief

Winning ecommerce products also provide some type of relief for customers. This isn’t necessarily applicable to every product out there. But some products may be able to make people’s lives easier in some way, whether it’s increased comfort, peace of mind, or efficiency.

Falls Under a Specific Passion Niche

Some of the most successful products also sit within a particular passion niche. Many hobbies succeed independently of the status of the economy.

2. There’s a Unique, Wow, or Cool Factor

man happily opening a delivered package

Winning ecommerce products also come with some kind of “wow” or “cool” factor that helps them stand apart from the competition. You want to inspire people to buy your product, so making it look irresistible is the key to getting more people to make a purchase.

If you want to create this factor for your products, you need to make sure the product:

  • Piques people’s curiosity
  • Is for a mass niche, i.e., a broad niche that many people are interested in
  • Is an impulse purchase, meaning people will want to buy it without giving it much thought
  • Isn’t readily available in stores
  • Simply makes people think, “I’ve got to have this!”

3. The Product Is an Evergreen or Trending Offer

Holiday shopper looking for trendy offers and niche products

A good product also comes with one of two types of product offers: evergreen or trending.

Evergreen Offers

Evergreen offers are products that are found in stores, making it easy for customers to find them. They’re also within a passion niche, such as a hobby that people regularly enjoy. Multiple sellers also sell evergreen products on Amazon, which indicates that there’s a market out there for them.

Customers may or may not have purchased evergreen products in the past. In any case, you will need to provide some incentive for customers to buy from you. 

Example of an Evergreen Offer

An example of an evergreen offer could be a drawing glove that provides some comfort while the user draws or sketches. Let’s analyze this product:

  • It’s in the passion niche of drawing/sketching, which is always attracting consumers.
  • It’s sold on Amazon.
  • It provides relief by easing the sketching and drawing process and preventing smudging.
  • It saves both time and money by making the drawing and sketching process more efficient.

All of these factors make this extremely likely to be one of the winning ecommerce products in your business.

Trending Offers

Unlike evergreen products, trending offers don’t sell in stores. They’re almost exclusively online. They also tend to fall under a mass niche instead of a passion niche because they appeal to a large number of consumers. While they may not be readily available in stores, they are also not easy to find on Amazon when shopping online. 

Customers likely haven’t purchased these items before, either, and they’re mostly sold on a seasonal basis or around major holidays. For example, you might only sell pool accessories during the summer months, while certain festive decorative items might only be appropriate around Christmas.

Oftentimes, it’s best to make trending offers an upsell for a core product, as the trend will likely die off at some point.

Examples of Trending Offers

screen grab of analyzing the positive attributes of drawing gloves as a winning ecommerce product

One example of a trending offer is a pair of cool-looking polarized glasses, which:

  • Is suitable for a number of activities, making it usable in a variety of passion niches
  • Sells on Amazon
  • Provides status because of its unique design, which helps it stand apart from the competition

Another example is a phone magnet car mount, which allows users to mount their phones to their vehicles’ dashboards. This product:

  • Falls under a mass-market niche, not a passion niche. (However, it may be best to avoid this product for dropshipping, since the competition will be stiff.)
  • Isn’t currently on Amazon, but will appear on the platform at some point
  • Comes with that wow/cool/unique factor that makes it ripe for impulse purchases

Implementing each of these factors in your dropshipping business will help you successfully sell your products and beat the competition. It can be a challenge to pinpoint the precise niche to target and prove what makes your products more valuable than competitor products. But you’ll be able to determine what makes your product a winner if you take the time to identify all of the strengths worth promoting.

We recommend creating a list of product attributes, including details about how your product can save time and money, provide relief, provide status, and the specific profitable mass or passion niches in which your product can excel. This will help you choose the perfect products for your dropshipping business.

Consult With the Pros 

Are you ready to start your own profitable dropshipping business with winning ecommerce products? At Ecommerce Empire Builders, we can build, launch, and scale your profitable ecommerce business today. If you want to learn more about building a successful dropshipping business and making the process easier than ever, reserve your seat at the free Ecommerce Empire Builders master class. We’ll show you how to begin selling best-selling products immediately and give you the resources you need to get started. Don’t forget to check our YouTube channel for more insight into the ecommerce industry.  Tagged : / / / /