Why Your Shopify Dropshipping Store Isn’t Making Sales

If you find that you’re not making the kinds of sales you want to with a new or existing Shopify dropshipping store, one of the most common reasons why your Shopify dropshipping store isn’t making sales is because you chose the wrong product to sell. To boost your sales and get better results from your store, there are certain criteria to consider as you optimize it. 

Struggling With Selecting the Right Product for Your Store

Many dropshippers make the mistake of either selling the wrong product or failing to effectively market their products, which means their dropshipping store isn’t making sales. If you’re not generating the number of sales you want to experience based on your goals, there are some steps you can take and examples to follow that will help you get through your current slump. It can be discouraging to enter dropshipping, only to find that your products aren’t moving. Still, there are ways to identify the issue and make the necessary changes to your strategy.

The three main criteria to consider when your dropshipping store isn’t making sales with your current products are:

  1. How does your product save time? 
  2. How does your product save money?
  3. Does your product have a “just gotta have it” appeal?

You need to meet at least two of these criteria for your product to have a chance to succeed. People want products that provide clear benefits. Alternatively, they want to be impressed with a certain “wow” factor that differentiates your product from the rest. Subsequently, if you can save your customers time or money or leave them in awe, you’ll be able to move your product. Of course, you’ll fare even better if you can meet all three criteria. So start researching products that check all those boxes.

To give you a better idea of which products are worth selling through your dropshipping store, including platforms like Shopify, we’ll go over some live examples of winning products.

Example #1: Glow-in-the-Dark Self-Adhesive Tape

Screen grab of Peter Pru discussing how glow-in-the-dark tape can be a great product

One product we found that appeared to be doing well and met at least one of the criteria we’re looking for is a brand of glow-in-the-dark tape. Homeowners can use this to decorate their homes. They can also make certain rooms stand out, or they can create pathways and improve safety in other ways. 

When thinking about the type of audience this product would appeal to, one niche that came to mind was gamers. Many gamers want to decorate rooms with different LED lights and other decor that would mesh well with this glow-in-the-dark tape.

This product may not appear on the surface to save customers time or money. However, it absolutely features that “just gotta have it” element that’s likely to drive people to buy it, largely on impulse. Additionally, there are ways to position this product in such a way as to convince customers that it will save them time or money.

For instance, this tape’s low cost could make it a far more cost-effective replacement for more expensive LED lighting fixtures. Those often cost up to thousands of dollars just to test and install. It’s also incredibly easy to install compared to conventional LED lighting systems, which saves them time. Combined with the third criterion of the “wow” factor discussed, these benefits are likely to drive far more sales with this product.

Example #2: Plastic Clothes Folder

This unique product caught our eye due to its effectiveness at showing precisely how it saves customers time. This is a plastic clothes folder that makes it easier for children and adults alike to instantly fold their clothes. The AliExpress page for this product even shows the basic steps for using this product to fold a T-shirt in no time.

The most obvious advantage of using this product is that it saves time. Customers don’t need to spend any time carefully folding their shirts. They simply place them in the open clothes folder and follow the basic folding pattern. The product also features that “just gotta have it” component that’s likely to attract a lot of potential buyers. 

It may not be easy to show how this product saves money. But the two aforementioned criteria make this one a likely success for dropshippers.

Example #3: Golf Glove Holder

Screen grab of Peter Pru assessing the viability of a product

Many golfers experience the issue of their gloves getting increasingly wrinkled and crusty over time. This golf glove holder advertises that it solves this issue.

Ultimately, the main criterion this product meets is the ability to save more money. These holders can preserve golf gloves for longer and ensure that golfers get more use out of them. In addition, this product has that “just gotta have it” appeal for golfers. This is particularly strong for those who play very frequently and might otherwise more quickly wear out their gloves. 

What makes this product especially appealing is the fact that it’s not commonly found. The perceived rarity of this product can lend to that “wow” factor that differentiates it from other more common golf products. Golfers who invest in this product are therefore more likely to feel like they’re part of an exclusive group. After all, it may not be as easy to find at their pro shop or other stores.

By saving money and impressing audiences, this is another product that meets two of the three criteria that contribute to a successful product.

Choose and Market a Product That Meets These Crucial Criteria

Online entrepreneur finding products to sell online

If your dropshipping store isn’t making sales, don’t just give up. Based on these example products, you can do some of your own research to find products that are similarly successful. Just be sure you’re meeting two out of the three critical requirements. If your product can save time and money or save one or the other while giving off that desired “wow” factor, that’s great. You can be on your way to increasing sales with your dropshipping store. With hard work, you can turn it around when your dropshipping store isn’t making sales.

Are you interested in learning more industry tips and tricks to succeed with dropshipping? There are many ways to build a winning online business with the help of sales funnels and other strategies. To learn more about how to succeed in your specific niche or even find a niche if you’re not currently in one, reserve your seat at our free eCommerce masterclass. You can also subscribe to my YouTube channel for more insights and tips. Tagged : / / / /

How to Make $250 a Day Online Without a Website

Are you wondering how to make $250 a day online, all for free and without a website? Facebook Marketplace dropshipping could be your ideal solution. 

As a Facebook dropshipper, you can make thousands of dollars promoting trending products from eCommerce sites such as Etsy, Amazon, eBay, and more. All you have to do is choose a trending product with a substantial value, such as furniture and other handmade products, and begin promoting it on Facebook Marketplace at a substantial profit.

With Etsy’s more than 4.3 million active sellers, the marketplace seems to be a goldmine for high-quality products. That’s why Etsy dropshipping often seems too good to be true. For instance, you could source quality handmade furniture for about $1,000 and sell it on Facebook Marketplace for as much as $1,250, making a profit of $250 on the spot. 

Facebook Marketplace Dropshipping Options for How to Make $250 a Day

Dropshipping is a business model that suits risk-averse entrepreneurs looking to begin an eCommerce business without the need to manufacture products, carry inventory, or ship the items to their customers.

Although you can opt for Shopify dropshipping, Amazon dropshipping, or eBay dropshipping, many people tend to prefer Etsy dropshipping for a variety of reasons, including:

  • The opportunity to sell handmade products: Etsy dropshipping allows you to sell a variety of handmade products which other popular dropshipping platforms don’t provide. So, you can sell unique and pricier products such as knitted blankets, handmade furniture, and other crafts.
  • Etsy is rich in certain niche-based products: If you want to sell handmade goods, wedding products, and printables, Etsy is an excellent marketplace for those niches. You might also be interested in dropshipping digital products or wedding accessories.

Why You Should Focus on How to Make $250 a Day by Dropshipping on Facebook 

Screen grab of Peter Pru on Etsy

Online store owners often spend a lot of money to reach out to new customers. However, Facebook boasts of more than 2.8 billion users, with most of them active several times each day. This creates a ready pool of potential buyers to reach out to with your products without spending a coin.

Besides, many marketing activities, such as gaining followers and posting content, are completely free on Facebook. Since some eCommerce platforms such as Etsy have one-click apps for linking products to Facebook, you can keep your product descriptions and inventory updated in real time.

If you want to reach a wider audience, Facebook advertising is quite inexpensive. Targeted ads can pull directly from your Facebook Marketplace. That means you don’t spend money advertising to users who have never shown interest in your products.

The Facebook marketplace customization tools are also pretty respectable. You can create a beautiful, clean storefront that showcases your products in different galleries. Additionally, you can leverage Facebook Insights to understand how customers respond to your products and posts. Typically, the infrastructure is set up for you, so you won’t need to worry about creating your payment gateway landing page. 

How to Sell on Facebook Marketplace for Free

Screen grab of Peter Pru showing how to use Facebook Marketplace

Once you know how to make $250 a day, it might be time to scale up your eCommerce business. In fact, it’s highly recommended that you automate your dropshipping business to break new barriers with your monthly earnings. However, if you’re in it for the short-term or want to make some extra dollars with a side hustle, you could manually import products to your Facebook Marketplace. 

Note that the process consumes quite some time when importing multiple products. Also, you’ll have to regularly refresh your supplier’s pages to make sure the stock levels and prices haven’t changed.

Having said that, here is how to import products to your Facebook Marketplace and begin your dropshipping business:

  • First, go to Facebook Marketplace and click ‘Create New Listing.’ 
  • When prompted for images of the product, grab the product images from Etsy or other eCommerce platforms that you want to sell from. You can either download and upload the photos or simply take screenshots.
  • When asked for the product description, simply copy the description from Etsy and paste it into Facebook. Do the same for the title, or create your own engaging title to encourage click-through.
  • Next, choose the right category. Set the condition to new and type in the brand name. Alternatively, you can simply name it “Branded” if you don’t want to disclose the brand details.

Pricing and Order Processing

When it comes to pricing, you’ll need to check the price from Etsy. Then increase it enough to cover your profit and the Facebook Marketplace 5% fee. Under Availability, select ‘List as in Stock’ to ensure you can continue selling the same product even after the listed item sells. Otherwise, the system will indicate “out of stock” status after a single sale. Once the item sells, head over to Etsy, add the item to the cart, and begin the checkout process. 

When prompted to key in the billing address, put your address. However, in the shipping address, use the customer’s address as placed on Facebook Marketplace. Now, here is the cool thing. Etsy will ship the item directly to your customer without you having to touch or handle the package.

Wrapping Up Our Thoughts on How to Make $250 a Day Online

Dropshipper considering different strategies for how to make $250 online

To wrap it up, Facebook Marketplace dropshipping is a simple way to make $250 or more per day. You can do this without having a website or setting up a sophisticated ecommerce site. It is fun, exciting, and highly profitable! If you’ve looking for a perfect side hustle that’s seamless to run at home and profitable enough to earn you a decent income, then you need to give Facebook Marketplace a try. 

At Ecommerce Empire Builders, we can teach you how to stand out in the eCommerce space. Our experts can help you launch and scale your profitable eCommerce business. So register now to learn how to grow your own wildly profitable eCommerce business without a website or any past experience! For more insights and tips, also subscribe to my YouTube channel. Tagged : / / / / /

Make $100 Every Day Selling eBooks Online

Empire builders, if you’re looking for a way to increase your margins or even if you’re just starting off in eCommerce, get started selling eBooks online. You need to know about the endless possibilities that come with digital information products

The major benefit of digital information products is that they only cost a few bucks to create, and you can sell them repeatedly. There are no hard costs with digital products. You can even put together prewritten eBooks in just a couple of hours. Learn how to easily create and sell eBooks so you can start making over $100 a day online.  

Digital Products Have Endless Potential 

If you’ve been around Ecommerce Empire Builders for a while, you know I love bundling digital information products with a physical product when dropshipping. For example, suppose I’m selling a fishing pole. Then I like to pair it with something like a free How to Use Your Fishing Pole eBook. 

This small step sets you apart from competitors while also providing added value to your customers. While pairing digital information products with physical products is a great model, eBooks are also great stand-alone products. 

I know there is some negativity or skepticism around the profitability of digital products. I hear this comment a lot:

“Why would people buy my eBook when they can get the same information from Google for free?” 

It would be for the best if you got this doubt or limiting belief out of your head right now. People tend to perceive eBooks as having more value than information they have to find. People are willing to pay to play.

 The potential for dropshippers selling eBooks online is truly endless. You just have to be ready to do your market research and start making your product. 

Do Your Market Research Before Selling eBooks Online

Screen grab of Peter Pru showing how to use Etsy for digital information product research

I do a ton of market research for my businesses every day. However, my wife is the one who inadvertently led me to Etsy. That’s one of the best sites for collecting market research on digital products. 

My wife bought a fun little murder mystery game from a seller on Etsy. All she had to do was make the payment and then print off the 30 or so pages that the game consisted of right off our printer. In just a matter of minutes, my wife had received her order from someone selling a fun party game as a digital information product. When I saw this, I got inspired to research the multitude of digital products on Etsy.

Overall, Etsy is full of cool digital products from all sorts of niches. From digital download planners that you print out and put in a binder yourself to digital download murder mystery games to digital download baby shower invitations, the digital product content on Etsy is almost endless. 

That is why I suggest going to Etsy to do your market research on hot topics and niches in the digital product space. If you have an idea for a digital product, look it up on Etsy to see if there is any type of demand for it. You can also use Etsy as a source of information when trying to come up with a digital product idea to use in your dropshipping business.  

How Do You Sell Digital Products Online?

Screen grab of Peter Pru showing viewers how to navigate PLR sites

Once you’ve got your idea for your digital information product, it’s time to put your product creation into motion. The first step is to go to a PLR Website. I like to use theplrstore.com, idplrstore.com, or plr.me

However, there are a ton of PLR websites out there. PLR stands for Private Labor Rights. When you buy prewritten articles or a prewritten eBook from a PLR site, it is now an asset to your business. You can sell it, give it away for free, or bundle it with a physical product. The great thing is that you can buy these PLR products for $5 to $10. You can then sell them as many times as you want. 

How to Manage the Book-Making Process

The only downside to selling eBooks online is that when you buy a PLR product, you generally receive 50 pages or a few articles of boring white pages. In order to attract customers, you will need to edit the material. You’ll also need to repackage it as a more aesthetically pleasing eBook. Don’t worry. It’s not as hard as you think. 

Check out our YouTube video How To Edit & Brand PLR Products to learn how to make your eBooks or digital products stand out and have a higher perceived value among customers.

If you’re not into designing your digital products, or you simply don’t have the time, you don’t have to miss out. You can hire the Ecommerce Empire Builders team to do all of your Information Product Creation for you. 

Regardless of how you decide to create your digital products, once they’re done, they have the potential to help your margin drastically. This added income will give you more money to spend on advertisements. In turn, this will help you reach more customers and help your business reach new heights. Integrating digital products and eBooks into your dropshipping business is a must.

Consult With the Pros As You Start Selling eBooks Online

Couple browsing through digital information products together

If you want to start making an extra $100 a day, copy and pasting eBooks is the way to go. One of my students used a bundle of three eBooks as an upsell in his funnel. He offered the bundle for $15 and had an incredible 30% conversion rate. If you want to see these types of results, it’s time to get started. 

I hope you can use the information discussed today to start putting your own digital information products together and selling eBooks online. If you feel like you need more guidance with creating your digital products, developing your mindset, or growing your eCommerce business, feel free to reach out to us today. 

At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Also, be sure to check our YouTube channel for even more free resources and insights into the dropshipping and sales funnel industries. Remember, your empire starts now! Tagged : / / / /

7 Trending Summer Products to Sell in May and June

Empire Builders, I know that it’s intimidating to browse AliExpress looking for your next winning product, especially if you’re just getting started with your dropshipping business. So I’m sharing seven trending summer products that you could begin selling today, and they’re all perfect for someone that’s new to making money with dropshipping. But I’m not just here to give you these product picks. More importantly, I’m going to tell you WHY these are fantastic products. Like anything else, the process of choosing products is a skill you need to learn and develop over time.

Choosing trending summer products is more of an art than a science. But there are several key factors that can guide you in the right direction. Listen and learn since this will be one of the most important elements for building your empire!    

1. Waterproof Bed or Seat 

Our first winning product is part of the camping and hiking niche, which is going to do extremely well as we head into the summer months. People will be much more interested in outdoor activities, which means they’ll be buying all sorts of accessories. A product like this is great because it has multiple purposes. It’s a waterproof mattress that can also be used as a seat, and it rolls up into a small carrying pouch. This product is portable, comfortable, and perfect for camping or hiking. 

Searching for Quality Products

Screen grab of Peter Pru discussing the outdoor and survivalist niche

The first criteria we can think about while choosing trending summer products is making sure that we hit on the fundamentals of what makes any product desirable. 

  • Does the product save time?
  • Can the product save people money?
  • Does it have a “just gotta have it” appeal because the customer really wants it?  

Ideally, you need at least one of these factors. But if you can find a product that has all three, that’s even better. Those are the products that really blow up. This waterproof camping bed definitely has all three elements since it’s inexpensive, convenient, and will make outdoor adventures more comfortable. 

What else do we like about this product? It has a very good star rating, a sizable amount of reviews, and also over 4,000 orders. That’s exactly what we want to see. If you want to choose some trending summer products, it’s absolutely crucial that you find a GOOD product. That means people like it, and it’s providing value for them. 

The next thing we look for is making sure a good, reputable supplier is offering the product. You can head to the detailed seller ratings page to review where they stand as far as “Item as Described,” “Communication,” and “Shipping Speed.” You want to make sure that all these ratings are above 4.5. In this case, the supplier of the waterproof camping bed passes the test with flying colors. 

2. Portable Hand-Pull Saw

Continuing with the outdoors theme as we head into summer, this small, portable saw can be used to cut down branches and small trees. This product can be used for many purposes, including to clear an area in the woods where the consumer wants to set up a tent. Portable saws are a specialty product that really resonates with people that have a passion for the outdoors. This product can be aimed at campers and hikers. Also, it’s definitely in the survivalist niche, which has been doing extremely well over the last year. So again, we have a useful product in a popular niche from a reputable seller. The saw is also a pretty cool product that looks great in video ads. 

There are some limitations with products like knives and saws, such as how you’re not allowed to promote them with Facebook ads. But this is still a fantastic product for anyone in the survivalist/hiking/camping niche. For example, you can use it as an upsell for another product or offer it to your email list.

3. Waterproof Pouch

As we’re thinking about what people like to do during the summer months, what else comes to mind? They’ll definitely be spending time at beaches, pools, rivers, etc. This is especially true as life gets back to normal and people are eager to hang out with others. Products for everything that has to do with having fun around water will be getting popular right now. Consumers can use this waterproof pouch to store their cellphone, earbuds, wallet, or other small accessories that they want to protect from sand and water. This pouch is useful, convenient, and extremely inexpensive. Another winning product!

4. Waterproof Bag

Our next product is really the same concept as the pouch and can even be considered complementary. That means the same consumer might want to purchase both! Which brings me to a really smart principle to be thinking about: how can you sell a customer the next thing that makes sense for their needs

Someone who’s getting ready to spend time by the water might need the pouch for their smaller valuables, but it’s common sense to also sell them a waterproof bag. They can store towels, an iPad, books, or anything else they want to keep safe. This product has many potential use cases beyond going to the beach, like for rafting and other active water sports. 

Get in the habit of thinking strategically for your business in this way. You don’t have to overcomplicate it — it’s often just about the next logical thing that makes sense for them to buy. Just make sure you pick a niche instead of trying to sell it to everyone. At the end of the day, what’s going to make you successful is connecting the RIGHT products to the RIGHT consumer who wants or needs them. This business is basically about helping other people by solving their problems. Put the customer first, provide value for them, and you won’t fail.

5. USB-Powered LED Crochet Hook

Screen grab of Peter Pru discussing one of the trending summer products

Let’s head indoors, for now, to check out a fantastic product that’s part of the crocheting niche. This particular product is an electric tool that allows crocheting to be much faster than doing it with old-school needles. Hobbies like crochet, knitting, and sewing are all amazing niches with many passionate consumers. These indoor hobbies can be enjoyed all year round, are very popular, and inspire incredible loyalty. 

I also like these niches because they’re associated with both many physical products and many digital info products. A seller in this niche can create all kinds of compelling how-to digital products about different creative projects, which are great for upselling your customers and bumping up your revenue. 

6. Outdoor String Lights 

I’ve just moved to a home with a massive backyard, which means my wife and I are spending a lot of time looking at outdoor decor. We’re definitely not the only ones. Everything that has to do with outdoor decorations has become massively popular over the last year. There’s no end in sight to this trend as we head into summer, which makes it a great niche. But, even as I’m walking around with my wife being a consumer, I still always keep my dropshipper hat on. 

When I came across these outdoor string lights, I immediately wanted to check them out on AliExpress to see what the real prices are. These outdoor string lights are a fantastic product and will be perfect for backyard social gatherings. They also definitely have that “just gotta have it” appeal because they’re attractive, unique, and fairly inexpensive. That’s what you want in trending summer products for your stores.

7. Solar-Powered Lights

We round out our list of trending summer products with this genius product that consumers can attach to their patio furniture or any other elements of their outdoor space. It’s solar-powered, which makes these lights eco-friendly and inherently cool. They also solve an actual problem, which is a dark backyard. 

The best thing about this product? People will definitely want more than one! I always recommend that you offer quantity break discounts for two, four, six, eight, or more units. I recommend this strategy almost regardless of what kind of product you’re selling because consumers really can surprise you with how many units they’ll buy when there’s a discount involved. Needless to say, those multiple sales will really help your margins out. With a product like these solar-powered lights, where the customer is extremely likely to need several, offering quantity break discounts can add up to a substantial amount of income. This is a fantastic product.

Man working on his dropshipping stores in his backyard

You can learn much more about marketing these trending summer products — and how to plug the products into a winning sales funnel — by taking my e-commerce master class today! You can also subscribe to my YouTube channel for frequent tips and insights. Tagged : / / / /

The Easiest Way to Find Dropshipping Products in 2021

Empire builders, you have probably already discovered that knowing how to find dropshipping products can be a real challenge in the ecommerce industry. You can pour hours into market research trying to find those must-have niche products. Through my years in this industry, I have clocked tons of market research hours myself. However, I recently stumbled onto an amazing dropshipping hack. This hack allows you to find million-dollar dropshipping products in just minutes. Read on to discover the easiest way to find dropshipping products in 2021.

Done-for-You Market Research 

Like many in the ecommerce industry, I have spent countless hours conducting market research, finding winning products, and creating compelling offers. Of course, market research is vital in every successful ecommerce business. However, I recently stumbled upon a hack that can cut your market research efforts in half while still providing all the crucial information to find dropshipping products. I discovered this hack in a very unexpected way. I have to give credit to my wife and the TODAY Show of all things for leading me to this very valuable ecommerce information. 

One morning I went to go talk to my wife, and I found her watching the TODAY Show. The show was on their “Shop TODAY” segment. Being in the industry I’m in, the information pouring from the screen grabbed my attention. The host goes over the hottest must-have products of the day. The products the show pushes are marketed as life hack products. With millions of people watching the TODAY Show, they are creating a massive demand for these products. The increased demand for these simple gadgets is a dropshipper’s dream. The TODAY Show is truly providing done-for-you market research to dropshippers for free. Now, you just have to understand how to capitalize on it. 

Creating Amazing Dropshipping Offers 

Peter Pru discussing how the TODAY Show is a resource for product research

The great thing about the TODAY Show is that they also have a “Shop TODAY” website. This means all of the valuable market research they provide is free for you to reference at any time. Just head over to their website, and check out the countless articles they have. Each one of these articles contains valuable information on trending products you can start dropshipping today. From home decor to fashion to beauty products, the TODAY Show is laying out all of the must-have products of today. 

Once you find a product that goes along with your niche, head on over to AliExpress or Alibaba and find the best place to source the product. Both of these websites will have a ton of suppliers offering all of the products you found on the “Shop TODAY” website. I think some of the coolest products with the most potential on the “Shop TODAY” website are the kitchen gadgets. Everyone’s got to eat, so the kitchen niche is always going to have a demand. From cool little freezer trays to mini waffle makers to kitchen organization gadgets, there are just so many kitchen niche products to tap into. Once you have picked out your products and found the supplier that’s right for your dropshipping goals, it’s time to get to start digging a little deeper and putting together that winning offer.

Building a Six-Figure Sales Funnel

Peter Pru discussing how to find matching products for upsells

Now that you’ve found your next winning dropshipping product through the Today’s Show’s done-for-you market research, it’s time for you to do a little work of your own. You need to create a compelling offer with your cool life hack product. This is where your own market research skills come into play. One of the first places I suggest going to is Amazon. Amazon is the king of online shopping. While none of us will ever be able to beat Amazon, we can still create more compelling offers than them. Remember, the secret to dropshipping success is to create an irresistible offer. Anyone can sell a spatula, but not everyone can make a six-figure business out of selling spatulas. 

Once you’re ready to get down to business, head on over to Amazon. Go ahead and run a search on the product you are planning on selling. Once you find it, scroll down until you find the “frequently bought together” section. This information shows you what your target customers are interested in. Then you can bundle products that will attract the biggest number of customers possible. The products you find on Amazon and the “Shop TODAY” website will provide you free ideas for products and upsells pairings. I stumbled upon this new product discovery method in a unique manner. But it has already proven to be a valuable resource. Now that you know where to look, it’s time to get to find dropshipping products and build out your next six-figure sales funnel! 

Consult With the Pros 

While the TODAY Show may have been an unconventional place to discover a list of million-dollar dropshipping products, I’m so glad that I did. This is the easiest way I have ever found to conduct market research and find dropshipping products in all my experience in the ecommerce industry. The TODAY Show is creating a high demand for these products. So there is just so much potential to tap into here. I hope you take this information and use it to create your next great six-figure sales funnel. 

If you feel like you need more guidance with developing your mindset and growing your ecommerce business, then feel free to reach out to us today. At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Also, be sure to check our YouTube channel for even more free resources and insights into the dropshipping and sales funnel industries. Remember, your empire starts now! Tagged : / / / /

3 Dropshipping Product Research Hacks That Will Drive Your Business’s Success in 2021

One of the hardest things business owners face is figuring out what products they should stock. Each product you’re considering needs to be researched, not just for quality but also to make sure it’s something the members of your target market will love. You also have to make sure there is a high enough profit margin to justify selling the product. Not only is this research time consuming, but it’s also difficult to know where to start. If the idea of delving into product research has you feeling overwhelmed, take a deep breath. We can help. We’ve put together some dropshipping product research hacks that take the stress out of product research.

These hacks will improve your confidence as a dropshipper and improve your time management skills. Best of all, they’re easy.

Cruise Over to AliExpress.com

When it comes to product research, AliExpress will become your best friend.

AliExpress was founded in 2010 and has spent the past decade becoming one of the most valuable tools in the savvy consumer’s product research toolbox. The website is designed to provide you with a safe online shopping experience and to help you connect with the suppliers who have the products that perfectly suit your business.

Once you’ve set up your AliExpress account, simply type VIP into the website’s search bar. It’s as easy as that!

Dropshipping Product Research Hacks on AliExpress

Screen grab of how to search for products on AliExpress

VIP Listings

The VIP search brings you to a page that presents you with links to a VIP supplier’s products. These links are supplier-created pages that were designed with the specific intention of making it easier for you, as a business owner, to connect with the suppliers you want to do business with. You won’t believe how much simpler your life becomes once you’ve gained access to your supplier’s VIP shopping experience. 

AliExpress’s VIP shopping experience doesn’t just allow you to get the best possible prices from your favorite suppliers. It also makes it possible for you to bundle some of your favorite products together. Some people don’t realize that they can use AliExpress’s VIP feature as a product research hack.

Instead of heading straight to your favorite supplier’s page, take a couple of minutes to look over the VIP listings. It won’t take you long to realize that this is a great opportunity to see products that are selling extremely well. What most people do is click on the first couple of products they see on the page. We don’t recommend this. We suggest clicking on the pages that only show a VIP logo.

Supplier Pages

When you visit the supplier’s page, you’ll find an assortment of valuable data that allows you to not only see the product and its various options but also read reviews. The page provides valuable insight into what currently appeals to consumers.

“Also Recommended” Pages

Take a look at the page’s “Also Recommended” links that appear on the VIP page you’re exploring. Looking at these “also recommended” products allows you to see products that usually complement whatever you’re already selling.

HINT: Recommended products can be a huge asset when you’re putting together a sales funnel!

We recommend that you not necessarily use AliExpress when you first start working with a supplier. It’s usually best to start by purchasing directly from the supplier and establishing a trust-based relationship. We feel that in the long run, working directly with the supplier saves you time and possibly even money.

Using additional keywords can help you streamline the process of finding VIP suppliers for your business. One of the keywords we like to use is dropshipping. We’ve also noticed that changing things up, such as simply writing drop-shipping instead, can reveal different products. Even small dropshipping product research hacks can help you find brand new opportunities.

We believe that using AliExpress is a great way for business owners who haven’t established a niche for themselves to find products and develop ideas.

Check Out Ecomhunt

Screen grab of using dropshipping product research hacks on Ecomhunt

Yes, Ecomhunt is a paid product research tool, but you can create an account for free to use these dropshipping product research hacks. The free account is pared down from the paid account, but it still provides you with a great deal of information and product research ideas. If you decide you want to use Ecomhunt to purchase products from suppliers, the subscription is only $20 a month. 

Ecomhunt has all sorts of tools that aid in your product research efforts. These tools include:

  • Product descriptions
  • Facebook ads
  • Profit calculators

Our favorite thing about Ecomhunt is the ability to sort through different products by niches. This saves so much time.  

Don’t Discount Amazon

Before we get into our third product research hack, we need to let you know that this particular hack isn’t really meant for the business owner who is just starting out. This hack is designed for businesses that already have established themselves as a niche and have a relatively solid understanding of their target market. 

Many business owners don’t realize that Amazon can be used as a product research tool. What we suggest is finding a product that you think would sell well in your niche. Open up its Amazon page and go to the bestsellers link that is listed under “product information.” Look at the top-level category. If the number ranks in the top 20,000 products, you automatically know that there is a great deal of demand for that product. 

How to Use Your Search Results

When you use this and similar dropshipping product research hacks, it’s extremely important that you only look at the top product level category. Ignore the bottom two. The lower categories are sub-categories and far more niche-specific. They don’t present a super accurate impression of how the product is selling. The biggest problem with using the sub-category to determine how a product is performing is that it’s difficult to determine how many people are actually purchasing products that fit that category and how many products are in the category.

Once you’ve determined that the product is under 20,000 in the top category, you can start exploring the sub-categories (ignore them if the product is over 20,000 in the top category). Click on one of the sub-categories. On the left hand of your screen, you’ll see a menu of similar sub-categories. When you click on an interesting sub-category, you will see the bestsellers. This is a fantastic way to discover products that you can incorporate into your sales funnel or even offer directly to your customers. Once you’ve found a few interesting categories, it’s time to go to either your favorite supplier or to find a supplier via Ecomhunt or AliExpress and place an order.

Get More Expert Tips and Business Advice From Ecommerce Empire Builders

Dropshipper researching products and creating his business

These three dropshipping product research hacks are just the tip of the product research iceberg. When you sign up for our free webinar, you’ll get several more insights that will help you find the products you need to create a successful dropshipping sales funnel and grow your business in 2021. Tagged : / / / /

10 Winning Digital Information Products to Sell Online Now

The main benefit of selling information products is the fact that you only need to produce them once. From there, you can sell them repeatedly without investing extra effort in creating them. The problem is that many people don’t know how to create these products and don’t know which products are the best to sell. Today, let’s dive into some of the best digital information products to sell online and how you can get started.

Use PLR.me to Find Digital Information Products to Sell Online

Before we get into our favorite products, it’s important to know where to find them and how to make them. One of the best places to start your search for these products is PLR.me, where you simply pay a one-time fee to access information products you can sell over and over again. We aren’t affiliated with them, but we love what they offer and definitely recommend this resource.

When shopping on this site, you’ll find many private label right (PLR) products, which means that once you buy them, they’re yours to customize and make unique to your business. The nice thing about PLR.me is that while other stores require you to handle graphic design and other aspects to modify the product and make it look good, most of that is already done when you buy from PLR.me. 

Using PLR.me, you can find the following ten great digital information products to sell online. They’ve available on the platform for you to buy, personalize, and sell right now.

1. The New Year Content PLR Bundle

Screen grab of looking for interactive digital information products

While most of the products in this list will be evergreen and ideal for selling year-round, let’s start with a seasonal product that’s worth selling toward the end of the year. We’re already approaching New Year’s Eve, so this bundle is a great deal if you want to begin preparing for holiday sales. The New Year holiday is a perfect theme for digital information products to sell online. People are developing goals for the new year, including resolutions and workout plans, and they’ll need information to help them get ready for the next year.

Some topics that make this the perfect information product for New Year’s include:

  • How to overcome challenges
  • Setting personal goals
  • Living the best year of your life
  • Developing confidence

These and many other topics included in this bundle are what a lot of people will be looking for as they set new goals for themselves. If you want to target a lot of different niches, this bundle has you covered with a wide variety of blog posts, cheat sheets, worksheets, checklists, and much more.

2. Supercharge Your Blogging — Slide Deck

Blogging is as popular as it’s ever been, but not everybody’s great at it. A lot of people new to or struggling with blogging are actively looking for tips and tricks for managing and ranking their blog, which you can provide with a variety of PLR content.

This slide deck includes a full slideshow presentation, and it’s great for selling if you’re a blog consultant who’s trying to attract new clients. Lead magnets like this that discuss why people should blog (or another relevant topic) can be a great piece to offer prospects and leads, showing what kind of value you can bring to them.

3. The Ultimate Guide to Remote Work — eBook

After the disruption that the COVID-19 pandemic caused when it comes to going to work, many people are making the shift to remote work. As a result, there will be plenty of opportunities to sell in the remote work niche in the near future.

While this particular product is marketed as an ebook (which is one of the most valuable digital information product types), it includes an executive summary and a slide deck to give you some variety. Everything is already formatted and ready to use when you buy it.

4. Parenting & Family 4 PLR Bundle

Another huge niche that’s worth targeting is the parenting and family niche. With so much going on in the world, there’s no shortage of opportunities in this niche. For instance, you could market to parents whose children are shifting to a remote classroom environment and attending school virtually from home. The right information products can help those people who are looking for some guidance in these unusual times.

For just $20, you can get all kinds of products in this bundle that are perfect for the parenting and family niche, including:

  • Articles and blog posts
  • Wallpapers
  • Action guides
  • Checklists
  • Affirmation reflections
  • Worksheets

There’s plenty of flexibility here, with items you can sell, give away as free downloads, and modify to suit your needs.

5. Meditation, Reflection & Journaling 2 PLR Bundle

A lot of people are looking to take some time to improve themselves, especially with the stress of the pandemic and other factors. As such, the self-improvement niche is one of the best to target with digital information products to sell online. 

This bundle features many products, including a variety of affirmation reflections that are particularly helpful in this niche. Other types of content you’ll find in this bundle include:

  • Articles and blog posts
  • Action guides
  • Lead magnets
  • Coaching handouts
  • eBooks

6. Savings, Investing & Real Estate PLR Bundle

Screen grab of real estate PLR products

Yet another incredibly popular niche today is the financial niche. Particularly during these uncertain times, people are looking for ways to save more money and make wiser investment decisions. 

In this bundle, you’ll find plenty of articles and blog posts, action guides, and other content pieces that can be of great value to your audiences. Whether people want to save money, make money, or invest in the real estate market, there’s ample content here to help them.

As a side note, you should always over-deliver when selling these products. This bundle and others can help you achieve this goal. If you can wow your audience and make them wonder why you’re offering them so much at such a good deal, they’ll keep coming back to you. 

7. Self-Improvement 2 PLR Bundle

Again, self-improvement is one of the best niches out there to target, especially with such high levels of stress and uncertainty today. People want to save money, save time, develop better workout routines, improve their state of mind, and take other steps toward self-improvement.

If you’re selling physical self-improvement products in this niche, this bundle can give you a great opportunity to sell some information products that complement the rest of your offerings. In the process, you can maximize the value you bring to your audiences, which makes for more loyal, happy customers.

8. Weight Loss & Fitness PLR Bundle

person reading through a fitness digital information product as they work out

The fitness and weight loss niche demands information content on a regular basis. People who want to optimize their workouts and reach target weight goals are always on the lookout for new worksheets, cheat sheets, action guides, and other content that can help them improve and save more time.

You can easily complement your physical product offerings with this bundle. For example, you can offer some sections of the articles and blog posts as free helpful content in your email lists, which can then tie into the physical products you sell. You can even connect them to other information products you want to sell. Try a strategy like offering a free ebook or another content piece that you can then use to sell a weight loss diary.

9. Career & Job 2 PLR Bundle

Many professionals are constantly looking for new jobs or to further their careers, especially now that many people are either unemployed or feeling less secure than they used to thanks to the pandemic. This bundle comes with plenty of content that can help audiences learn about how to:

  • Launch a new career
  • Find new jobs
  • Experience more success in their careers

10. Dating & Relationships PLR Bundle

Another issue that people are facing is the inability to be social. A growing number of people are looking to feel more connected with people, whether they’re looking to date or simply improve upon their relationships with friends or others. 

Through this PLR bundle, you can offer all kinds of tips and advice that help people build better relationships. You can also easily use this content to work with other similar offerings, such as relationship coaching services.

Use any of these digital information products to sell online goods or services. They can attract new customers and clientele or help you retain existing customers to earn repeat sales. Regardless of what you want to achieve with them, these information products are a great deal and incredibly convenient. To learn more about how to grow your ecommerce empire, sign up for our free Ecommerce Empire Builders Masterclass, which will give you all the resources you need to excel and connect with buyers. Tagged : / / / /

Q4 Dropshipping Blueprint: Handling Peak Shopping Season the Right Way

Welcome back, Empire Builders! Today, we’ll be talking about the current fourth quarter (Q4) peak holiday shopping season. It’s the most important time of year because it can represent 60%-70% of annual sales. In a recent Q&A-style Dropshipping Council meeting on the subject, some heavy hitters in the ecommerce space shared a lot of extremely valuable advice, so I’ve decided to share it with you. I’m really excited, so let’s jump right into the most useful advice we had for you on the topic of managing your Q4 dropshipping the right way!

How Do You Do Q4-Specific Product Research? What Niches Do You Focus On?  

What makes a good gift – toys, jewelry, etc. – is going to be, more or less, the same every year. The specific products change, but the kinds of products mostly stay the same. Kid-related products always perform well. Adult-driven hobby niches like fishing or painting are great. People often gift supplies for a loved one’s hobby for the holidays. According to my data, the pandemic is causing a rise in people doing solitary hobbies.  

How Much Time Do You Spend Testing Old Winners vs. New Trends in Q4 Dropshipping?

Happy young woman relaxing at home and online buying Christmas presents on laptop.

We work with both. We often prefer unsaturated products to raise the odds of ending up with the biggest market share. Common items always do well, too, but more competition can mean less profit. Also, instead of focusing on new customers, optimize the leads you already have with email marketing. If you don’t use your list, it’s like throwing away free money.

What Strategies Do You Use to Survive Increasing Q4 CPMs?

Use all your lists and user data to drive sales. It can generate more money than cold traffic campaigns. Theme your ads to the holiday or sale event, like Black Friday, to generate excitement. With so many people selling the same products, it’s how you market them that counts.

Constantly trying to lower ad cost causes inconsistency. Instead, increase what you can afford by ensuring AOV is 2.5x product value. Subscriptions are great, too, because they allow for automatic recurring purchases without additional ad spend. Focus on lifetime value, as well. A customer that costs $60 to get might be worth $500 over six months.

Do You Focus More on Pre-Purchase or Post-Purchase Upsell to Increase Average Order Volume (AOV)?

The first yes is the hardest to get; it’s all uphill from there. So post-purchase upsells are generally easier. Right after a purchase is when the customer trusts you the most, so it’s the perfect time to upsell. With tech products, suggesting they upgrade to the latest version at checkout works well.

What’s Your Go-To Q4 Dropshipping Ad Scaling Strategy?

screen grab of video conference while discussing ad scaling strategies for Q4 dropshipping

There’s nothing better than manual bidding to scale quickly. Extreme variation works well on Facebook, so we use four pieces of creative per ad, minimum. Once a product tests well, multiplying the types of creative gives Facebook plenty of options for the ad. Once you have 500-1,000 purchases, targeting everyone 25+ in the US or in the top 5 countries age 21-65, for example, can be very profitable.

How Much Do You Focus on Advertising Outside Facebook?

Use the platforms used by your target customers. Keep your audience in mind and meet them where they are. While Facebook, Google, and YouTube work for pretty much any audience and niche, Facebook is best for scalability.

Do You Run Active Lead Generation Email Campaigns?

There’s more than one way to do it. Email marketing campaigns that focus on generating excitement and offering deals are great for Q4 dropshipping. You can also get subscribers to recruit three people each for a chance to win store credit or run a paid ad campaign to get people to opt into Black Friday sale emails. Remember, email marketing is very successful, but you need a solid offer. You need to be unique and enticing. Employing urgency and scarcity are very important and really work.  

How Much Do You Focus on Messenger, Text, and Web Push Marketing?

SMS can be successful for upsells and increasing customer lifetime value. Push, SMS, and Messenger help with abandonment recovery. Also, Messenger works best for cold traffic.

What Back-End Logistics Issues Do You Pay Attention To?

man receiving a package he ordered online on time for the holidays

Have your products in mind as early as possible, double-check with your suppliers, update agents on what you’ll be doing to get everyone on the same page, and talk to a fulfillment center. Even if you don’t use one yet, have one lined up in case you need them. Get everything organized well in advance. Some of us plan our whole year around Black Friday and Cyber Monday due to exceptionally high sales volumes. Logistics and customer service are the hardest part, so it’s important to think far ahead and have extra inventory ready.

You don’t want to ruin someone’s Christmas, so have a cutoff date when you stop selling to make sure you can deliver it before the holiday. If you don’t do this, expect returns and bad reviews. Build a team now, even if you think you won’t need one. Start making sure your processes are optimized, such as by having good email response templates ready. Q4 is always a high-volume time. But due to COVID-19, this one is going to be even more intense.      

How Should You Start Planning Q4 Dropshipping?

Find a specific problem to solve rather than a product to sell. Also, stand out by offering extras like PDF guides. Ask yourself, why should they buy from me over Amazon? If you research your niche well, know the terms, and have a deeper understanding of the niche or the customers’ needs than the competition, you’ll be trusted more.

What Are You Doing Differently or Improving This Year?

We definitely need to do better with logistics. We recommend that you don’t overreach. Set a goal and once you hit it, stop. Deliver what you promise on time to avoid unsatisfied customers.

To get the rest of the insights we discussed, watch the full discussion on YouTube. To learn even more, sign up for my masterclass where I’ll teach you how I made a full-time income online with a 5-page funnel — without touching a product, building a site, or investing in ads. I’ll even throw in the $100k funnel template FREE just for showing up! Get ready to build your empire. Tagged : / / / /

How to Create and Sell Information Products

Information products are incredibly versatile and profitable products that you can sell as standalone items or bundle with your other products. Are you wondering where to get started? Let’s dive into what information products are and how you can create and sell them for maximum profit.

What Are Information Products, And How Can You Sell Them?

An information product is a piece of content that you create. They can be anything, such as a video course, a PDF, an ebook, or even a cheat sheet or template. It’s typically used in one of two ways:

1. You Can Sell the Information Products Directly

The first way to use information products is to sell them. They are considered high-margin because they are not physical products. You only spend time and resources when you first create the content, and then you can sell them over and over again for a very healthy margin.

2. Bundle Information Products for Free With Your Physical Products

The second way information products can be used is to bundle them for free with your physical products. If you’re doing dropshipping with fishing lures, for example, you can bundle in free information products. Information products don’t just enhance the value of your product and establish your expertise. They also create a differentiating factor your competitors don’t have.

The key takeaway is that Information products are very versatile, and there are A LOT of options for creating them. But what does your audience actually want? That’s where the first step comes in: research.

Research What Is Already Selling

screenshot of looking at information products

Check Out Learning Sites Like Udemy

Before you create an information product, you need to research what is already selling. Start by going to a learning site like Udemy and type in a search term for your topic of interest — for example, fly fishing. Then explore the top courses to see what customers are looking for. Your goal is to examine these entries and derive what the common questions and pain points are. That will help you decide how to focus your content.

Look at Shopping Sites Like Amazon

Don’t just stop at Udemy. Amazon is another great source for finding more information. On Amazon, select the ‘Books’ department and then search for ‘fly fishing.’ As you browse the top results, you have another window into what people are interested in reading and learning about. You can use the sources from several of these results as a basis for creating your own content.

Insider Tip: Check Out ‘For Dummies’ Books

The ‘For Dummies’ book results are great because they lay out exactly what people want to know, all nicely organized in the table of contents. These books are valuable because so much market research has gone into them. And you don’t have to buy the book. Just click into it, scroll through the first few pages, and browse the table of contents and pertinent topics.

Other Research Tools: YouTube, Lynda.com and Answer the Public

Search YouTube for tutorials and how-to videos, like ‘How to fly fish for bass.’ Just like with Amazon and Udemy, the search term itself will give you a peek into the keywords that people are using. Lynda.com is LinkedIn’s knowledge-sharing site where you can search for popular course topics. Another valuable resource is Answer the Public, which shows common questions and phrases that people are asking.

Plan Your Content

As you do these searches, you’ll see course and book results, videos, content, and, most importantly, sources. Compile, read, and watch several of the top results. Then create bullet points for the product you want to create.

Do a Quick Deep-Dive on One Topic

Don’t try to cover a dozen topics at once. Instead, pick one topic and go into detail so that you can quickly develop content and get it in front of your customers. For example, you might focus on ‘Best Fly Fishing Rods for Beginners’ and then dive deep on things like what kind of rod to buy, what case to choose, and what line to buy.

Keep Your Content Short

If you’re going to create PDFs, cheat sheets, or ebooks, remember that shorter is better. Avoid creating a 100-page ebook that no one will read. Aim for 10-15 pages instead. This way, you’ll create a product that is not only a quick win but something customers actually want to read. At the other end of the spectrum, you can create a full course. Customers will pay more for these, but they need to contain a lot more content. We recommend that first-time sellers stick with short, easy PDFs or cheat sheets. You can sell them in your funnels and your Shopify stores or even give away for free. You can always develop and sell longer video courses or content further down the road.

Select Your Niche

You might wonder why people would buy your content as opposed to all the other books and courses. The answer lies in niche selection. It’s crucial to go into a niche, whether you’re selling only information products or information products combined with physical products. You want to choose a niche that always has a stream of new people exploring it. That’s why we love hobby niches. Even as some people leave, a new audience is coming in and consuming information.

…And Become an Expert

We always recommend that you know what you are talking about. Don’t create information products about a topic if you’re not willing to create lots of videos about it or talk about it for hours and hours. Here at Empire Builders, we sell ecommerce information products, and as you know, we have 800 videos on it. Our team lives and breathes these topics every day. You don’t need to be as diehard as us, but it’s extremely important that you love what you do. Otherwise, you’re just creating another job for yourself.

Be Original — Don’t Plagiarize

We can’t stress this enough: you should not be stealing the exact content, titles, pictures, or anything that would be plagiarism or infringement of copyright. Not only is that wrong, but you will also get caught and get in trouble. Instead, take the sources from these multiple, top-selling books, courses, and videos, and use them for your research and your work. Steal Like an Artist is an amazing book that describes this. Take the information from these sources and use your understanding, your words, and your style to create your own unique product.

Creating Information Products

screenshot of looking through PLR sites

Now that you’re ready to create your information products, you have a few options.

1. Do It Yourself

It’s not that hard to make a video, a short lesson, or even a full-fledged course, especially if you like the topic. You can even make a Google Drive document and save it as a PDF.

2. Use PLR Websites

PLR (private label rights) sites let you license rights to information products. You purchase the product once, and then you have license rights to resell it. You don’t have to do anything besides brand the content with your logo, and then you can start using it.

One of our favorite PLR sites is plr.me, which has fairly mainstream content. While they may have niche content in big categories like fitness, they won’t have much in fly fishing. Our other favorite is ThePLRStore, which is another large, reputable repository of content that you can buy rights to. Note that these PLRs will generally be just plain text files. It is your job to hire a graphic designer to make them look attractive. Alternatively, you can do it yourself by putting the information into a Google Docs or Google Sheets document.

Getting Your Information Product Ready to Sell

Your next step is to package your information product and make it look attractive to customers. This step can actually make or break your information product’s success. People want that exciting feeling of purchasing and opening a nice-looking product with cover art and other features.

One option is to hire someone using a site like FreeUp, where you can find and hire freelancers to do this work for you. (Go to https://freeup.net/partners/empirebuilder/to get a free $50 coupon as you get started). You give them the PLRs and your sources, tell them your inspiration, and then let them do the work. Yes, it will be a little more expensive upfront because you’re outsourcing. But every subsequent sale after you get past the initial cost of $50-$100 will be all margin. Or, if you bundle it for free with your other products, it might drastically increase your store conversions. 

Another place you should check out is us! Our team at Ecommerce Empire Builder can actually build information products for you. Our services page has everything you need to know about our process as we build professional, high-quality information products to fit your vision.

Marketing and Next Steps to Success

entrepreneur planning her information products on her laptop

When you’ve researched and created your information product, your next step will be marketing that product. We recommend that you reserve your seat now for our upcoming Ecommerce Empire Builders Master Class, where we’ll take a deep dive not only into marketing but into all aspects of creating a profitable ecommerce business. Our exclusive free webinar will give you the tools you need to start your own ecommerce empire!  Tagged : / / / /

Free Step-by-Step Dropshipping Business Course: How to Build a $10K/Month Business

Welcome back, empire builders! Today I’ll be giving you a FREE step-by-step dropshipping business course. It’s the perfect guide for going from beginner to $10K/month dropshipping business owner. Let’s get started.

Finding a Niche

The first step in this step-by-step dropshipping business course is zeroing in on a niche. You can’t go wrong picking a hobby niche because they’re full of passionate people who put a lot into their hobbies. Also, they’ve been around for a while and have proven to be stable. 

Start by searching “list of hobbies.” Spend some time looking into different ones. Don’t spend too much time on it, though. You can’t pick a bad one, so whichever one interests you will work. If you go with something you don’t like, then your business will feel like a chore, so choose something that you at least somewhat enjoy.

Validate Your Niche

screenshot of analyzing a trend on Google Trends

As an example, I’ll use scrapbooking. Familiarize yourself with your niche a bit. Learn the mechanics of it and the mindset of participants. Some great ways to do that include:

  • Checking Wikipedia
  • Joining Facebook groups
  • Watching YouTube videos
  • Finding relevant influencers

Next, I’ll type “scrapbooking” into Google Trends to find the search volume. You want something with a steady line rather than a large dip in interest. That’s the difference between a trendy fad and an evergreen hobby. If the graph is over the 50 mark and more or less straight over the past year, it’ll work. Then, do some Amazon research to make sure there’s not heavy brand loyalty. Also, make sure there’s a variety of products – both physical and informational – along with many buyers, sellers, and advertising opportunities.

Finding Products

Next, I find potential products. I look for:

  • Frontend Products
  • Two Free Bonus Information Products
  • Two Upsell Products
  • Subscriptions

The Frontend Product

I use Amazon and other tools to see what people are selling. Ecomhunt is a great way to search for products for free. I type in scrapbooking and see what comes up. Immediately I see some metallic markers that came up on Amazon. That probably means they sell well.

Next, I go to AliExpress and search for scrapbooking to see if those same markers come up. They do, so I check the price and compare that to the Amazon price. The profit margin doesn’t need to be huge. I’m not going to overthink it — I’m just going to pick the markers as my frontend product.

Choosing the Right Supplier

Next, I’ll search “metallic markers” on AliExpress to find the best price. I found a supplier that has a better price, good sales, and product variation. I want to validate that they specialize in a similar arts and crafts niche, so I’ll start by checking their feedback ratings. Above four and a half is ideal. Next, I’ll see if they have more products in the niche, so I can use the same supplier. It might take time to find one, but it’s worth it. If you have to use more than one supplier, that’s fine, though.  

Upsell Products

screenshot of completing a product offer outline

The marker supplier has two kinds of markers: thin- and thick-tipped. I like to use that kind of variation to upsell since customers are likely to want the second type, too. The next thing I look for is a similar product or an accessory. The supplier has a canvas marker case. It’s perfect for upsell number two.

Free Bonus Information Product

This is a unique step in my step-by-step dropshipping business course, but informational products matter. This will come free with the purchase to sweeten the deal. Google “scrapbooking PLR” (private label rights) to buy the rights to existing information products. I usually use the PLR Store. All you have to do is add better font and some nice images to make it look presentable. I found one right away with 62 pages for only $6. I’ll just use two basic chapters, not the whole PLR. I try to pick sections about the biggest pain points.   

Subscription

Subscription offers are great sources of recurring revenue. Look for something that people in your niche will need a steady supply of. In this case, stickers, washi tape, and other supplies are good options. I like to add in some information products, too, so I’ll include page layouts. I aim for at least $24.97 a month, but base your prices on what makes sense for your niche. The goal is a 50% profit margin while doubling the customer’s value. So, if you charge $20 a month, spend $10 or less while providing $40 of value to make the subscription worth it.

Business Essentials in This Step-by-Step Dropshipping Business Course

Now we’ll get into business essentials: your website, funnels, etc. Let’s start at the beginning.

Picking a Domain Name

Using relevant niche terms makes me seem like part of the community and helps people find the site since they’ll likely use similar search terms. I’ll Google “scrapbooking terms” and look for a list or blog post to reference. I like to use fun, hipster names since they seem to perform well. Quickly glancing at the list of scrapbooking terms, I see cropping and cutting, so I’ll use CropAndCut.com. It doesn’t need to take hours. Don’t overthink it.

Google is the best place to buy domains and emails because it’s cheaper and gives you Gmail access. When buying domain emails, [email protected] keeps it simple.

Payment Processor

Once you have your domain and email all set up, you can sign up for Stripe for free. The application process is simple, and it’s the best way for beginners to get started.

Building Your Website

ClickFunnels has templates to build your site quickly and easily. Don’t change the page layouts; just edit the pages with relevant images and text. Use similar Amazon product pages for inspiration. Don’t plagiarize; just take ideas from a few and combine them into original copy. If you want to create a logo, you can do that quickly in Canva, but you don’t need one. For testimonials, use the AliExpress reviews.

The great thing about ClickFunnels is how much you can do. For example, you can send automated emails. If someone opted in but didn’t buy, you can follow up with an email automatically. Also, when someone makes a purchase, they’ll be prompted to add the upsells.

The Bottom Line of This Step-by-Step Dropshipping Business Course

man working from home on his dropshipping business

That’s it, guys. It’s that simple. Just don’t overthink it. If you want to learn more in-depth tactics than I go over in this step-by-step dropshipping business course, then sign up for my masterclass, where I’ll walk you through the process in even more detail. Tagged : / / / /