If you want to succeed with your dropshipping store, you need to know how to find the best products worth selling to your target market. Thankfully, there’s a new method of finding products that could earn you as much as $10,000 per month in as little as minutes. Here we’ll go over this way to find dropshipping products. We’ll show you how you can use it to build a winning dropshipping store for your business.
Take Full Advantage of the Facebook Ad Library
While the Facebook Ad Library is nothing new, the recent update has brought some interesting changes that can come in handy for dropshippers. If you’re unfamiliar with the Ad Library, it’s a tool that Facebook created to enable users to browse the many ads that companies are displaying. You can easily use this tool to get some ideas for your own ads. You can also see which ads perform the best.
If you want to use the Ad Library as a way to find dropshipping products for your own store, you can take the following steps to get started.
1. Search for Ads With the New Search Function
The big game-changer with the Ad Library update is the search function. It allows users to search for ads across the massive library. The old-school method of looking for ideas was to simply visit Facebook’s main website and search for company names and products, but the Ad Library’s search capability makes this even more convenient.
In the new “Search Ads” section near the top of the main Ad Library page, you’ll be able to search ads by category. These categories include “All Ads,” along with specific categories. For your purposes, you’ll want to select “All Ads” first. From there, you can search by keywords or advertisers in the adjacent search bar. Use this as a way to find dropshipping products before zeroing in on more specific ideas.
When searching by advertiser, you can type in specific company names and see all the ads that they’re currently running. Otherwise, you can search by keyword, which would be a particular niche you want to target. When it comes to keywords, you can type in everything from individual product categories to industry-specific phrases and topics.
For example, you can search for “get yours today” and see a list of results that include active ads.
2. Look Through the List of Ads
After conducting your search, you’ll see a page with all the currently running ads based on the keyword you enter. When searching for “get yours today,” we found a wide range of products. This includes physical products such as tool kits and gym equipment. There turned out to be a lot of ads featuring this highly specific phrase. So you can probably find many other examples based on your niche.
3. Try a Wide Range of Keywords
As you look through the Ad Library and perform various searches, try other keyword entries that might yield optimal results. For instance, you could type “free plus shipping” to see what types of products primarily have customers pay for shipping costs. You could also look for items that are discounted with the phrase “50% off.”
Keep in mind that not all the products you look through are going to be winners. Not all ads shown are necessarily successful. Some ads might have just been launched today, for example, with no real chance to gain traction and drive results. Meanwhile, other ads might be from months earlier and no longer as relevant.
4. Research Individual Products and Companies
Unfortunately, this tool isn’t a perfect way to find dropshipping products. One of the downsides of using the Ad Library is that you can’t actually gain insight into ads’ performance. You won’t be able to see engagement such as likes, comments, or shares. So you have to dig deeper on your own. More experienced dropshippers might be able to determine whether an ad is good. But even if an ad doesn’t look great, the product it’s selling might be a favorite among customers.
The best way to figure out how an advertiser is performing is to look at the company website. View their Facebook business pages. These can give you a better idea of how well ads are performing and the level of quality that competitors provide. Based on these aspects, you can determine how to approach your ad campaigns to get the kinds of results you want.
Use the Facebook Ad Library to Start Your Ad Campaign
Whether you’re a veteran dropshipper or just trying to launch your business, the Facebook Ad Library is one of the best tools to use. You can now easily search for everything from the kinds of products you sell and types of offers to specific companies whose ads might influence your own. If you’re not using this tool, you’re missing out on one of the most effective ways to see what’s working and what isn’t. This can mean the difference between resonating with audiences and wasting ad spend.
However, remember that you will need to look closer at each ad that grabs your attention. You might find that ads are too new or old to be relevant. Alternatively, you may discover that a particular company isn’t a worthwhile competitor to mirror. Whenever you use the Ad Library, take the time to do your research. Then you’ll be able to get some winning ideas for your next ad campaign.
Learn More About How to Build Your Dropshipping Business With Ecommerce Empire Builders
The Facebook Ad Library can be an invaluable way to find dropshipping products. But there are many other elements that you need to consider when developing a dropshipping store. Do you want to find out more about how to develop a successful business and earn a full-time income online? The experts at Ecommerce Empire Builders are here to help. To get started on building your business and ensuring its success, register for the free Ecommerce Masterclass with Peter Pru today. We’ll show you how to get started without the need to build a website, touch the products you sell, or spend too much of your budget on pricey ad campaigns. For more insights as you develop your store, subscribe to my YouTube channel.