Today, we’re going to focus on how important it is to utilize the right sales funnel strategy — as well as the perfect formula for advertising on any platform. When it comes to dropshipping, it doesn’t matter what platform you’re using to drive traffic to your ecommerce shop: you want to see results.
With this project, we spent roughly $1,800 and within a week saw a return investment of over $10,000. The key takeaway we want you to have is that once you’ve pulled traffic in, you have to understand what to do with those online eyes reviewing your product. How do you utilize Clickfunnels to do more than pull a shopper in and make that initial sale?
What’s the Big Secret to Our Sales Funnel Strategy?
Many people think that there’s some big secret to dropshipping. While there are learning curves for finding the perfect formula, there’s no big secret to making sales. What you choose to do with the traffic visiting your dropshipping website is what defines your long-term success. For some reason, many people miss that opportunity.
Rule one with dropshipping: you need to be sending people to a funnel, not just an open-ended space. The average funnel converts roughly 10% of visitors, while the average Shopify store converts around 1.5-2% at most. You’re going to be targeting cold traffic, which will be completely new customers that know nothing about you or your product. You don’t have the benefit of already having a consumer-to-business relationship with cold traffic. So your goal is to use your sales funnel to gain their trust and make them into returning customers.
How Does The Sales Funnel Strategy Handle Cold Traffic?
Rather than driving customers to a webpage with thousands of products, you want to directly target a single product with your sales funnel strategy. This means you have more chance to gain their trust, you can easily showcase the product, and there aren’t hundreds of distractions. The funnel is pitching a product to them virtually. So you want to ensure that the product advertised is clear, concise, and stands out from the competition. One of the best ways to do this is by advertising your bestseller. Everyone has one, and it’s easy to target cold traffic consumers with this product.
How It Works
For example, we took premium fishing lures, set them up on a specified landing page with an attractive offer. The funnel led consumers to a clean-cut page that showcased the product as a premium set of free fishing lures for a limited time. Not only did this attract cold traffic by offering a product to a targeted niche, but it pulled in consumers based on curiosity.
On the page, you could easily scroll and see the product, some high-quality imagery, testimonials, your standard 30-day money-back guarantee, secure checkout badges, and a short FAQ. The page was designed to have everything a consumer might worry about when choosing to trust an online advertisement from a platform like Google or Facebook. All of their questions about the deal were answered clearly and concisely to help build trust.
By offering a great deal with comprehensible material, we were able to attract more than a passing glance. This is the perfect setup for cold traffic. It allows you to turn it into warm and eventually hot traffic. You don’t need other buttons to other pages on the platform or anything that could distract potential consumers. You only need your best-selling product advertised with its benefits highlighted.
This strategy allows you to create assets by pulling in their email via the deal. Even if they don’t buy today, you’ve already won by having the ability to potentially get their attention back with your next deal.
Turning Cold Traffic Into Warm Traffic to Get to Hot Traffic
Now, you may wonder how cold traffic can be beneficial if it’s only for a single sale. The purpose of cold traffic isn’t solely to get somebody to buy a single product from your ecommerce shop. It’s to turn those buyers into warm traffic and eventually get them to that level of becoming hot traffic. While making the initial interaction is great, you want to take that cold traffic and turn it into the chance for something more.
To better understand the differences between the variations of consumer traffic, we’ll explain the benefits of each.
These customers aren’t familiar with your business. They’ve never shopped with you, and you’ll need to help them understand why they should purchase from you through the setup of your platform. These consumers aren’t on your email list. They don’t follow you on social media yet, and to put it simply, they don’t know anything about you.
Cold traffic is:
- New to your store, which is great and means that you were able to get their attention briefly
- Can convert into a returning customer so that you make even more from them in the future
- Might potentially tell their friends about you if your product is something great, which can lead to even more traffic
This customer may not have bought from you yet. But they’ve been teetering on the line and are revisiting your page to potentially buy a product from you. They may have signed up for your email subscription already. But while they express interest in buying, they haven’t quite pulled the trigger yet.
Warm traffic is:
- Slightly familiar with you, which means you’re in the home stretch of making them into a customer or a returning customer
- Has probably been paying attention to your services for a while and is showing interest in what you have to offer
- One step close to becoming your favorite kind of traffic: hot
This is obviously the best kind of traffic. It means that an onlooking consumer has pulled the trigger and decided to trust you. They make the purchase and wait for their order to arrive.
Make Things Simple With Your Sales Funnel Strategy
Now that you understand the importance of traffic, you can focus on how to make things as simple as can be for that hot traffic. This is where a lot of people mess up. Consumers don’t want an overly complex checkout system. If they’ve made it to this point, then they want you to continue being clear and concise. So make it simple and easy to follow through with a few clicks. Don’t continue to offer more products; just get to the checkout page. Make your deal clean-cut and simplify it. You’ve already won by turning them into hot traffic.
Once they’ve hit that complete order button, then lead them to additional special offers. This is the time for upsell pages that offer things like digital products, ebooks, and small items that encourage them to put more money in your pocket while still offering a deal.
For more great ways to turn your sales funnel strategy into an optimized system, register your free spot at our webinar. We will give you the knowledge to resources to drive traffic to your sales funnel, turn that traffic into hot traffic, and keep them coming back. You can also subscribe to my YouTube channel for frequent sales funnel insights.