Triple Your Profits With These Simple eCommerce Hacks

Welcome back, Empire Builders! If you have a Shopify or sales funnel dropshipping store, but you’re struggling to make it profitable, then you’re in luck. That’s the topic we’ll be covering today. I asked my Lead Client Success Manager, Steve, to share some insights with you guys, and he was kind enough to agree to share these simple eCommerce hacks.

He made a video taking you behind the scenes, not only to show you why so many businesses are struggling to make a profit but, more importantly, how you can overcome these issues. This article will cover some highlights of his presentation, but make sure to watch the video to get the full scoop. Let’s jump right in!

The 3 Keys to Increased Profitability

It’s important to evaluate your core business practices to make your dropshipping business more profitable. To do this, there are three key points we’re going to cover:

  1. Understanding Your Gross Margin
  2. Knowing Your Key Performance Indicators (KPIs)
  3. Funnel and Ad Optimization

Let’s dig into each of them individually and talk about simple eCommerce hacks to become more profitable.

1. Understanding Your Gross Margin

Dropshipper analyzing spreadsheets to find his gross profit margins

Basically, your gross margin is just the revenue from your total sales minus your cost of goods sold (COGS). For example, if you make $30 selling a product that costs you $7.50, your gross margin would be $22.50. From that, you can calculate your gross margin percentage.

Your gross margin percentage describes the percentage of your revenue that’s made up only of profit. To calculate that, you just divide your gross margin, $22.50, by the sales revenue, $30, which gives you 0.75 or 75%. The higher your gross margin is, the more profit you’re making. Higher profits make your business more competitive.

It’s important not to mix up your gross margin and your net margin. Remember, your gross margin is just revenue minus cost. It doesn’t account for other business expenses like payroll or ads. Those things would factor into your net margin, which we won’t be covering today.

2. Knowing Your Key Performance Indicators (KPIs)

Key performance indicators (KPIs) are important metrics for understanding how your business is doing. One of the most vital eCommerce KPIs is how much you can afford to pay to acquire a customer, like the amount you could afford to spend on Facebook ads to get a sale, for example.

The reason this is so important is that whoever can afford to spend more on customer acquisition will win more auctions, get more views, and ultimately, make more sales. So, the more you can afford to raise your customer acquisition cost, the faster you can scale your business.

To calculate this, subtract your average COGS from your average order value (AOV). This will be a pretty accurate measure of the upfront ad costs you can afford to acquire a customer. Your AOV only includes the average value of initial orders, not including subscriptions or other subsequent purchases. Further down the line as your business grows, you’ll calculate your customer lifetime value (LTV) which will include those things.

3. Funnel and Ad Optimization

Screen grab of Steve discussing ways to assess ad creative

Optimizing your ads is also a critical factor if you’re going to make your dropshipping business more profitable. To do this, you’ll want to start by testing the creative of your Facebook ads. There are different types of creative, including things like showing products in use, user-generated content, and product reviews.

The next important thing to test is the first three seconds of the ad. If you don’t hook the customer in those first few seconds, they’ll likely just keep scrolling. That’s how long you have to get their attention to have any chance at a sale. Keep testing until you find a hook that works.

After that, test out your images or thumbnails. How well the images work will depend on the product and the audience. Some products can do really well with just static images. Other product ads will need a video to really work, though, so test different images, videos, and thumbnails to find out.

The following thing you should optimize is your sales angle. How you style your offer is important and will change how effective the ad is. Common tactics include discounts, BOGO sales, and free shipping. Test them all thoroughly to make sure you’re getting the best results.

Finally, test the audiences for the ads. I recommend testing 20-30. Once your ads are optimized, you’ll also want to optimize your funnel. There are two main things to test here. First, test your hero image. I prefer a lifestyle image of the product in use. Then, test out different headline types.  

Get Started Incorporating These Simple eCommerce Hacks

Screen grab of Steve discussing funnel optimization

Assessing these things is important because you have to stay on top of how the business is doing. When dropshipping businesses don’t know their gross margin or the customer acquisition cost they can afford, there’s no way to know if they’re making money or spending the right amount. Some businesses don’t check these consistently and suddenly realize they’re losing a lot of money. If you can keep up with them, it’s a very profitable habit.

Once you know what you can afford to spend on ads, you have to optimize them. There’s no use spending money on ads that don’t work. The same goes for your funnel. If you’re creating effective ads that get clicks, the money is still wasted if they leave as soon as they hit your funnel landing page. But if you keep on top of these profitability keys and ensure everything’s working together, you’ll get the most out of your business and start increasing profits.  

If you follow Steve’s simple eCommerce hacks, it should really help you make your business more profitable. I hope you enjoyed this article and get a lot out of it. If you’d like to take the next step down the road to making your business a success, check out my FREE webinar to learn about how I started making a full-time income online without needing to build a website or touch a product! Also, subscribe to my YouTube channel for even more simple eCommerce hacks and insights.

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How to Build Wealth Online: Gain Financial Security in 2021

Welcome back, Empire Builders! Have you ever seen someone in a Lamborghini and expensive outfit on a dream vacation they didn’t pay for and wondered, “How do I get that life?” Today, we’re talking about financial literacy and how to build wealth online with your business, no matter your current situation. In recent years, I’ve built a net worth of nearly eight figures, and now, I’m ready to teach you the same strategies.

No one teaches us financial tactics like these, and you can’t find them on Google. These completely unheard-of financial secrets can help create your dream lifestyle. Today I’ll go over the basics of these strategies and invite you to a four-week course where you’ll learn it all in detail. Let’s get started.  

A quick disclaimer: I’m not a financial advisor. I can only share what tactics and resources have worked for me personally. For financial advice, seek a licensed professional. This information is for entertainment purposes only.

1. Start With a Wealth-Building Triangle

I developed a wealth-building triangle system to help ensure that my money goes to the right places. It’s not enough to know how to earn money online — you need to know how to build wealth online from those earnings. Here are the basics.  

Security

Screen grab of Peter Pru discussing the advantages of life insurance

The triangle’s base is my security section. That’s money I can access whenever I need it. It’s broken into two parts. The first is my 911 fund. Instead of saving six months of expenses for emergencies, I save half that much because I also have other options.

The second is a unique type of insurance called a whole term life insurance policy that’s uniquely structured to allow monthly additions at an annual guaranteed 4% interest rate, compounding annually, plus dividends.

Best of all, when you add $5,000, some goes to the premium, but the rest can be withdrawn for use or investment. You don’t have to repay it, and even after the withdrawal, you’ll keep earning interest on the whole $5,000 — completely tax-free!

Savings

The mid-section also has two parts. The personal half contains money for everyday expenses and personal spending. The retirement half is incredibly extensive and diverse. The right advisor can help you realize the possibilities. There are fully tax-deductible 401(k) plans for business owners and ways for employees to contribute the maximum to their work 401(k). There are SEP IRAs and so many other ways to build real wealth. These are amazing tactics with huge benefits for your financial health.   

Growth

The triangle’s peak is for long-term, hands-off investments, which are a bit riskier but have much higher potential returns. This includes things like cryptocurrency, real estate, and high-yield stocks that pay out monthly or quarterly dividends regardless of stock performance. There are nearly endless investment options to choose from.

The great thing about the wealth-building triangle is — successful business owner or 9-5 worker barely scraping by — you can use this system to create generational wealth to pass down to your descendants regardless of your stock ROI. Why? Because the life insurance policy is the most important part.

2. How to Build Wealth Online Through Credit Cards and Points

Entrepreneur putting a business dinner on her credit card

The second topic is credit cards and points. Many of the fancy meals, clothes, and vacations you see influencers, celebrities, and businesspeople indulging in are free. Because of how they use credit cards and earn points, they don’t have to pay for things like that. People see all my gold and platinum cards and wonder why I need ten cards. It’s all about the points.

If you’re using a debit card or checking account to pay for things, you’re missing out. When you use a qualified credit card, you earn points on all these things. Even if you work full time and have the money to pay outright, paying with a quality card and earning points is like getting free money, which is a very rare opportunity.

There are different strategies for this, with assorted cards earning diverse kinds of points that can be redeemed for different rewards. You just have to leverage them correctly. Some are best for business and others for personal rewards. You can even set your business up to earn enough points to pay off your personal credit card bills.

3. How to Build Wealth Online With Business Structure and Tax Strategies

Screen grab of Peter Pru discussing business structures

Finally, we’ll go over how to set up your business and file your taxes to gain the most benefit. If you don’t have a business, you’re missing out. Even if you have a job, you could set it up so that your employer hires your LLC. This allows you to rack up expenses. Remember, don’t be wasteful. Around 90% of your income should be going into the triangle so it can grow.

That brings me to my four-week course on finances. The strategies you learn will help you get more for less. Once you have your business structured correctly, the configuration will work for you by:

  • Saving money
  • Generating expenses and assets
  • Earning you points to spend on whatever you want

Most importantly, you’ll be getting my expert contacts, so you don’t have to guess at anything. The experts will take care of it.

Final Thoughts About How to Build Wealth Online

I’m so glad to be sharing this because I wish someone had told me sooner. When I first started my business, I didn’t have an LLC, just myself, and I ended up with a terrifying $50,000 tax bill because of it. I’m hoping to save you the trouble.

Most people can’t generate real wealth because without understanding these unique systems, it’s nearly impossible to do unless you have a ton of money. These finance secrets are how the richest people get and stay that way. Luckily, you don’t need a million dollars to learn it. This course is super affordable on any budget, and I’m telling you, nothing could be more worth paying for.

Feel free to watch the video on this for more detail and subscribe to my YouTube channel for frequent tips and strategies. If you’re ready to build wealth, develop high-level financial literacy, and gain the financial independence to live the life of your dreams, then sign up for the four-week course today.

This system will work even if you’re struggling to make ends meet at your 9-5. However, if you’re ready to become your own boss and create even more long-lasting, sustainable, and even generational wealth faster, sign up for my masterclass. There you’ll learn how to build wealth online and see the step-by-step process I used to build multiple six and seven-figure ecommerce businesses without ever touching a single product. Also, you’ll get my $100k funnel template FREE just for showing up. Start building your empire today!

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How to Handle Dropshipping Refunds and Chargebacks

It can be a pain to deal with dropshipping refunds, chargebacks, and exchanges. But it doesn’t have to be as painful if you have a process in place. Build out standard operating procedures so your team knows how to handle dropshipping refunds and chargebacks. Follow these steps, and you’ll be able to simplify the process:

  1. Assess the situation.
  2. Address the situation.
  3. Document the situation.

Here we’ll go over each of these steps and show you how you can incorporate them into a consistent, reliable process for dealing with product refunds, exchanges, and chargebacks, which can give you more time to spend on building your dropshipping business. We’ll also provide you with some free template examples for your business that can help you get started.

Assess and Address the Situation

Both assessing and addressing the situation can be lumped together in the same step, as you kind of need to do both at once. While there are multiple issues that can arise, the most common problem you’re likely to come across in ecommerce is how to handle dropshipping refunds.

Does the Customer Want a Refund?

Screengrab of a refund decision tree

If a customer is looking for a refund for a product, make sure you have a return policy that details how refunds work. You should have both a customer-facing policy and an internal policy for how to handle dropshipping refunds step by step. You have some freedom when it comes to how your refund policy works.

When to Give a Full Refund

You could simply give the customer a full refund without question and let them keep the product, which is often the best solution if you want to avoid the potential headache of dealing with angry customers who aren’t worth the effort. Sometimes you may encounter customers who are simply impossible to please, in which case giving them a full refund can help you redirect your time and energy to more important matters.

Give a Refund with a Product Return

While giving a full refund might be easier to do with less expensive products, you could suffer more losses if you give a full refund for a premium-priced product. The best way to keep the customer happy with the refund without hurting your business in the process is to offer a refund in exchange for returning the product to a P.O. box or warehouse.

Incentivize Customers to Avoid the Refund

Giving a full refund might be ideal if a customer is angry and you’re unlikely to change their mind. But there are some instances when you may find that a customer can be persuaded to take back their refund and keep the product. The fact is that oftentimes it isn’t the product that customers are unhappy with when seeking a refund — they’re unhappy with a lack of effective communication

Here is where it’s best to empathize with the customer and understand their situation. If you can make the customer feel understood and provide an offer such as a free information product or discount, then the customer will be more forgiving and be more willing to hang on to their purchase.

Offer a Partial Refund With Incentives

You also have the option of offering a partial refund, along with incentives such as free information products for which you would normally charge, which can help you save more money while working to keep the customer happy with the outcome. For instance, you might offer something like a 35% refund for the inconvenience along with a free resource that would you wouldn’t typically give away. This is likely to leave the customer even more satisfied, considering they get a partial refund, they can keep the product, and they get bonuses on top of that original purchase.

Is the Customer Submitting a Chargeback?

Screen Grab of How to Deal with Chargebacks

Customers may inadvertently charge their credit cards as they forget what they’ve purchased and subscribed to over time. It can be easy to lose track of what you’re buying online. So keep in mind that the occasional customer may submit chargebacks if they forget that they made a purchase and no longer want it. 

Unfortunately, many people also take advantage of chargebacks in an attempt to get products for free. So you’ll need to be aware of this potential issue as you develop and implement chargeback processes.

If a chargeback is submitted, you’ll want to assess and address the situation accordingly. Follow these steps:

  • Check to see if the product shipped.
  • Make sure you have the tracking information for the order.
  • Gather all evidence, including tracking, billing, shipping, and email communication that a platform like Stripe or PayPal may request.

If you can submit all the necessary information to support you in the event of a chargeback dispute, the simple truth is that you will win. If you can prove that the product shipped and you can submit all the tracking details, billing information, and email correspondence in an organized PDF or another document that supports your argument, you will likely win a majority of these disputes. You can then recycle that template and use it for future chargebacks.

Document the Situation

You should always maintain proper recordkeeping in any situation, whether it’s for a refund, chargeback, or exchange. Even if you have a good understanding of how to handle dropshipping refunds and chargebacks, people who work with you may not; different customer service teams do things differently. You need to maintain cohesion across your entire company with processes and systems, which good documentation can help achieve.

Use Email Templates

One way to keep customer service consistent, regardless of the situation, is to create email communication templates that employees can use. Send these to your teams, and you’ll be able to provide the same response to customers in similar situations. This will prevent the customer from encountering inconsistencies when communicating with your business. 

Create Chargeback Templates

Knowing how to handle dropshipping refunds isn’t enough. You also need to have a plan for chargebacks. To efficiently handle chargeback disputes and make evidence-gathering easier for your team, create chargeback templates as PDFs or other formats that make it easy to organize and present proof of shipping, tracking and billing information, and email communications when attempting to win a dispute.

Record Loom Videos

Business owning creating standard process documentation for refunds and chargebacks

Another way to show your customer support teams precisely what to do in any given situation is to create Loom video recordings. Loom makes it easy to record your screen and voice. You can use them to create helpful in-depth training videos that illustrate various procedures. Your employees can then watch these videos whenever they need to and learn about your processes. Then, you won’t need to walk each new employee through the process.

Template Examples You Can Use

If you want to get some ideas for what to include in the templates to share with customer service teams, then you can implement some of the following.

Here’s an example template that you can use as an initial reply to a customer inquiry:

Hey! So because our [X] ship directly from our overseas factory, shipping can sometimes take a little bit longer! You should have your [X] within the week. Please let me know if you have any other issues!

Thanks!

For a second reply after the customer responds, you can send the following:

Hey, we do apologize greatly for the delay. We had such a large influx of orders that it backed up our factory. If you do not have your [X] in the next 4-5 business days, please let me know. We will issue you a full refund along with getting you your [X] for free.

Thanks!

If the customer is still not satisfied, then you may need to reach out once more. You can send them this third reply:

We just refunded you your full purchase price. Again, we are really sorry about all this confusion. You will still be receiving your [X] — it just may take a few more days. Again, we are hugely sorry about this.

Thanks!

These three simple templates can help you figure out how to handle dropshipping refunds. Even better, the templates help your team consistently communicate with customers to ensure satisfaction.

Want to learn more about processes and systems about how to handle dropshipping refunds and chargebacks? What about every other aspect of your dropshipping business? If so, then check out our free Ecommerce master class, where you’ll learn everything you need to know to become a successful dropshipper and provide exceptional customer service.

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