From Selling Gag Gifts to Earning $1,000,000 as a Successful Dropshipping Store

Empire builders, are you ready to create your own $1,000,000 dropshipping store? To help you speed through your dropshipping learning curve, check out the case study I did on an extremely successful dropshipping store below. In this case study, I’ll take you through the inside of a business that is making millions each month. You can use these key takeaways and implement them into your own eCommerce business today.

Manscaped 

The dropshipping store that we will be analyzing today is Manscaped. When this store came out two to three years ago, it was a joke that just sold gag gifts. However, the store has now transformed from gag gifts to a million-dollar business. 

There are a ton of things I love about this store and a few things I don’t. Today, I will clue you in on what I think Manscaped gets right and a few things I think they could work on. However, at the end of the day, money talks. This store has proven to be extremely profitable, so they’re doing something right. 

Ads Are the Bread and Butter of Every Successful Dropshipping Store

In the dropshipping industry, ads are your bread and butter. One thing that Manscaped has perfected is their ads. So, what can you learn from them? First things first, you must do your research. Research is key when it comes to creating a profitable dropshipping business. Always research what types of ads your competition is running. This is free market research, so don’t miss out on this opportunity. If you really want to geek out on marketing, I recommend reading Breakthrough Advertising

For now, head over to the Manscaped Facebook page. There, you can see the types of ads they are running right now. Manscaped runs a variety of ads on Facebook, something that I think every dropshipping business needs to do if they want to be profitable. 

Remember, not all ads are created equal. 

You can’t run the same ads you do to loyal customers as you do to people who have never heard of your brand. You have to understand the temperature of your traffic and cater your ads to the specific type of customer you are targeting. The two main types of advertisements that Manscaped runs and that you need run for your own business are cold traffic ads and retargeting ads.   

1. Cold Traffic Ads

woman scrolling through ads on social media

Cold traffic ads are the ads you run to people who have never heard of your brand before. They don’t know anything about your product yet, so you have to highlight the solution that your product will bring to them. 

2. Retargeting Ads

Retargeting ads are the ads you run to customers who have already bought from you or those who already have a sense of what your brand is all about. In these types of ads, you highlight your products while keeping your brand at the forefront of potential customers’ minds. 

Manscaped does a good job of running both cold traffic ads and retargeting ads, as you can tell from their Facebook ads library. They also make their advertising fun. Their slogan is, “Over 1 million men trust Manscaped tools for their family jewels.” This is a fun advertisement that uses a play on words to draw customers into the brand. 

Use Manscaped’s slogan as inspiration to create a fun and captivating slogan for your business. The thing about ads and marketing is that you can’t just copy and paste someone else’s copy. Great copy and ads are assembled like a puzzle. You take inspiration from multiple sources and then create something unique for your brand. 

Perfecting the Landing Page for a Successful Dropshipping Store

Once you’ve learned how to create ads that send traffic to your store, your landing page must be set up to make the sale. If your ad did a good job advertising the product, you can go right in for the sale. 

However, if your ad didn’t do a good job of pre-framing the product, then you have to sell the customer on the product. Manscaped’s landing page has a mixture of both. They are telling you about the product, while also selling you on it. 

What I Don’t Like About Manscaped’s Landing Page

discussing the multiple product offers on Manscaped's landing page

What I don’t like about Manscaped‘s landing page is that they seem to have too much going on. But a confused mind does not buy. The Manscaped landing page has tabs to other products. This adds confusion for the customer. 

People want to be told what’s best. So tell them by focusing on one specific offer. Make this offer clear, and don’t try to showcase every product you sell. 

Confusion over this concept is why a lot of dropshippers have great site traffic but poor conversion to sales. They try to sell the customer on a hundred different products at once. Remember, a confused mind will never buy. You can offer different products on your store, but you must only highlight one specific offer when trying to get that first sale. The big takeaway is to always have one clear offer on your landing page. Tell the customer what they want and make the sale. Even if you don’t make the sale immediately, you can keep reaching out with the strategies I discuss here.

What I Do Like About Manscaped’s Landing Page 

What I do like about Manscaped’s landing page are its layout and its imagery. They have a scrolling CTA, which is a nice touch. They also have premium images depicting their product. You must have premium images in your store if you want to make big money. This doesn’t necessarily mean professional photographs. 3D rendered images are all you really need to have premium images on your dropshipping site. 

Manscaped also does a good job of highlighting their product’s most significant benefit. That’s what a successful dropshipping store does. People don’t need the nitty-gritty information about your product; most of them don’t care. 

Highlight the one huge benefit your product has to offer a potential customer. If you don’t know what that one big benefit is, consult with the consumer. Listen and talk to customers about your product. By doing this, you will see a recurring theme about what customers like about your product. This is your selling point. Overall, I love the Manscaped site. The only thing I would change would be to focus on a single offer, rather than trying to sell multiple products at once. 

Consult With the Pros 

screen grab of Manscaped's Facebook page for analysis

So, how will you implement these knowledge bombs into your own successful dropshipping store? If you’re looking for some more guidance with building your eCommerce business, we can help. At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. Sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now. 

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How to Use Instagram Influencer Marketing in eCommerce

Empire builders, you already know that marketing is key when it comes to growing your dropshipping business. Facebook ads are the common go-to for eCommerce marketing, but how can you advertise your products without going down the Facebook route? The simple answer is influencer marketing. Ecommerce Empire Builders has found tremendous success in working with Instagram influencers as part of our marketing strategy for our supplement business. Check out our strategy for converting Instagram shoutouts to sales below. 

How Untapped Focus Grew

At Ecommerce Empire Builders, we have created a successful supplement company known as Untapped Focus. This company has truly been built on the backs of influencers. We have paid very little in ads toward this business. We took our Instagram page from 100 followers to over 10,000 followers in just a month through our Instagram marketing strategy. 

Our marketing strategy was simple. 

We paid Instagram influencers for shoutouts. We spent around $600 on this process. However, the investment turned out to be well worth the initial costs as Untapped Focus has been able to thrive from influencer marketing. 

The influencers we worked with are probably not the ones you think of right off the bat. In terms of Instagram influencers, there are two types. There are meme page influencers and then personal brand influencers. Meme pages are the Instagram pages that center around a single topic like entrepreneurship, business, or investing. These pages give people tips and content focused on these subjects.

In comparison, personal brand influencers have Instagram pages that are focused on their personality or lifestyle. For growing our supplement company, we primarily worked with meme page influencers. While some dropshippers in the industry have said meme page advertisement is dead, our company is proof that this strategy is still thriving (and it can help no matter what you’re selling). 

How to Create a Winning Instagram 

new business owner creating an Instagram page

Instagram influencer marketing is great for building your brand awareness. But first, you have to create your own winning Instagram page. Your Instagram page is essentially the landing page of your brand. You have to create an Instagram page that can be a conversion machine before you can have success through influencer marketing. 

So, how do you create a winning Instagram page?

1. Writing a Captivating Bio 

One element that is extremely important in successful Instagram brand pages is the bio. In the first three to four lines of your bio, you have to sell your product. You do this by showcasing the one main benefit your product can bring to people.

 For us, our big, bold statement is that our supplement provides everyone with all-day focus naturally with no calories, sugars, carbs, jitters, or crashes. Remember, your business goal is to provide people with solutions. Make sure your Instagram bio relays to the customer how your product will make their life easier or better in some aspects. 

2. Utilizing Story Highlights 

A second element you need to nail down on your Instagram brand page is the story highlight feature. Stories are an Instagram feature that allows for both monetization and product education. We use the story highlight feature to educate our customers on everything they need to know about the product. We also have story highlights that go over details like shipping.

Having story highlights that answer common questions in an easy-to-access space is an excellent feature for customers. It also gives you a place to direct customers, so you don’t have to answer the same question repeatedly. Instagram stories also allow you a space to sell your product. This is a feature we use regularly and suggest that you do the same. 

3. Having a Mixture of Posts 

Post content is the third element that you need to master to set up a winning Instagram brand page. Ultimately, your brand page needs to have a mixture of posts. The two main types of posts you need to have on your Instagram page are viral content posts and product posts

Viral Style Posts

Viral style posts have a hook and draw people in with valuable information nuggets and captivating graphics. This style of post gives people a reason to follow you even if they’re not going to buy your product right away. But make no mistake: each follower you gain is a potential customer. 

Product Style Posts

Product style posts educate your followers on what type of products you sell. These posts are designed to help followers see how your product can make their lives easier. These types of posts have a longer copy to drive home the benefits of your product. Think of your Instagram posts as your social media landing page. You want potential customers to know two things. The first is the products that you sell, and the second is how the product can help them better their lives.

You will always want your Instagram branding page to have a variety of these two styles of posts. Utilizing both styles will keep current followers engaged and help to bring in new followers, as well. It also sets a solid foundation for your Instagram influencer marketing strategy.

Working with the Right Influencers 

two people browsing Instagram memes together

After you’ve set up a winning Instagram branding page, you need to start working with the right influencers for your Instagram influencer marketing strategy. If you’re looking to grow your following, we recommend working with meme page influencers. There are a few steps that we go through to find the right type of pages to reach out to and work with. 

1. Research Popular Meme Pages

The first step in finding influencers to work is conducting research. Get on Instagram and search a keyword like entrepreneurs or business. A ton of meme-style Instagram pages will pop up. Go through this list and look at the content these pages put out and the number of followers they have. 

2. Check Out Their Metric on Social Blade

After you’ve created a list of some meme pages that you like, you can head on over to Social Blade. This website will give you all the stats you need to know about these pages, like their engagement levels and daily average growth. A page’s daily average growth is the determining factor for us when it comes to striking an advertising deal with the page. If the page has been able to grow itself successfully, it will help your brand page grow. 

3. Strike a Deal 

Once you’ve found the prime influencers you want to work with, it’s time to strike a deal. We start by contacting pages, and they generally come back with their rates. We always pay based on a page’s stats. If they come back with an offer that is too high, we respond with something along the lines of, “Based on your stats, this is the offer we are willing to pay.”

This negotiating tactic has worked well for us, and most brands take the deal we offer. The great thing about researching is that a page can’t lie about their metrics. A page’s metrics can easily be found, and their page’s performance metrics ultimately determines their worth. 

Paying for influencer shoutouts has yielded our business significant returns. You can have the same results for your eCommerce business as long as you do your research

Consult With the Pros 

screen grab of researching influencers on Social Blade

If you’re ready to start your own eCommerce empire, check out our exclusive free webinar today. At Ecommerce Empire Builders, we can help you build, launch, and scale your very own profitable eCommerce business. For more eCommerce knowledge bombs, check our YouTube channel, which is stacked with tons of free eCommerce and dropshipping resources. 

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