At Ecommerce Empire Builders, we’ve developed a series called Roasts and Ranks. Here, we rank ecommerce businesses from one to ten based on a number of factors. Watching can help you learn more about how to make money with ClickFunnels by learning from others’ mistakes and strategic wins. When ranking, we’ll look at four key factors, including:
- First impressions
- The niche
- The funnel
- The offer
Do you want to get involved and submit your online store for us to check out and review? Then you can submit your store to us online, and we may feature you in a future episode.
In this edition of Roasts and Ranks, we’re looking at a business called Fitnetic Nation. We wanted to see what they’re doing right and what could benefit from some improvement. In the process, we’ll go over how to make money with ClickFunnels and Shopify.
First Impressions: An Impressive Use of Sales Funnels But Weak Design and a Broad Niche
From the moment we visited the Fitnetic Nation website, we were impressed with the fact that they used a sales funnel through ClickFunnels. Usually, the stores we review consist solely of a Shopify store without any use of funnels. But the people behind Fitnetic Nation seem to have a good grasp of a sales funnel’s importance. Instead of simply building a Shopify store, Fitnetic Nation uses a system to bring people up the sales ladder and optimize their maximum cart value.
What was unique about Fitnetic Nation was that they had both a main website at fitneticnation.org and another ClickFunnels site, fitneticnation.com. Looking at their .org domain, we weren’t immediately wowed by the homepage. For a business in the fitness niche, we felt that the website was fairly generic and uninteresting. The banner image was somewhat blurry. We also noticed that the font in the banner logo was different from that in the logo below. We would’ve liked to see some consistency.
Problems With the Theme
Generally, we thought the theme on the .org domain was unimpressive. Even a basic WordPress or ClickFunnels theme could offer some more uniqueness and flair. The biggest issue with this is that a niche like fitness demands a lot of energy and liveliness to inspire prospective customers. But the website simply lacked that kind of energy. Due to the lack of clarity when it came to the niche on the homepage, we couldn’t give it many points.
For instance, the homepage on the .org domain states that Fitnetic Nation provides various products for “anyone looking to get in shape and move to the next level in their fitness journey,” but that’s too broad. We felt that they could have dug deeper here. They should have chosen a specific sub-niche, such as stay-at-home moms or busy professionals. It’s important to speak to a specific audience to establish a better connection, which Fitnetic Nation didn’t do.
As a side note, we don’t recommend getting into the fitness niche unless you’re willing to work hard and devote a lot of time to it. It’s one of the most competitive and influencer-driven niches. Unless you’re able to post on Instagram, YouTube, or other platforms on a daily basis, the chances of succeeding in this niche are normally very slim. A key part of knowing how to make money with ClickFunnels is knowing what niche (and sub-niche) to focus on.
The Store: Bare-Bones Product Pages Don’t Entice Buyers With a Clear Offer
Looking at the products on Fitnetic Nation’s .org domain, we didn’t love the design of the product pages. The biggest problem was the absence of any kind of engaging offer. The price for the Dimok Sport Weighted Vest showed a sale lowering it from around $60 to $45.97. But there wasn’t anything attention-grabbing about the rest of the page. Also, the site didn’t prominently display the price. Even if people see the price drop, they may just head over to Amazon. They might find the product for even less there.
Whenever you sell a product through your business, you have to ask why anyone would buy your products. What is it that differentiates your brand from the many others out there? If you can provide a compelling answer to this question when launching your store, you’re that much closer to developing an exciting offer that drives sales.
An Unexpected Feature: The Music Tab
One unusual item that we noticed on the .org website was a tab in the main navigation labeled Music. When we opened that page, we unexpectedly found a single listenable track that we were able to load into iTunes. It essentially appeared to be a workout track that people could check out, which we thought was kind of cool.
In fact, we believe that could have been a great way for this brand to stand out. They can include a playlist of songs that inspire people to work out. What would make this a particularly effective selling point would be to include it for free with the purchase of other products. We let this count toward some points for Fitnetic Nation. But we think this would work better as a bundled product.
A Simple Mission Page That Needs Some Work
While it’s a good idea to include an “Our Mission” page, we found Fitnetic Nation’s to be empty and devoid of personality. The mission statement at the top of the page was simple and synonymous with many other fitness companies’ mission statements. And while the page mentions the company’s devotion to top-quality products and craftsmanship, there were no pictures or other accompanying text to establish the differentiating factor.
The Importance of Standing Out
Overall, the most glaring issue we had with Fitnetic Nation’s .org and .com websites was the distinct lack of any kind of attempt to stand apart. With so many competitors in the fitness niche, showing what makes your products different is a key part of how to make money with ClickFunnels and Shopify. The few product images on the website were simple stock images that didn’t truly show products in action. Also, there were no customer testimonials to vouch for the site’s claims of providing products of exceptional quality.
Looking back at their .com ClickFunnels site, we did notice that Fitnetic Nation had included an offer at the top of the main page. The offer was strong (featuring two free PDFs that would come with an “exclusive bundle”). But it was below a banner image with a logo. To be more effective, the offer would benefit from being placed above the logo. Ultimately, the logo doesn’t even need to be in there, as businesses need to build themselves around logos. A logo doesn’t mean anything if the brand doesn’t have a reputation that people associate with that logo.
Our Final Score: 4.1
Based on what Fitnetic Nation is doing with their site at the time of this review, we feel that a 4.1 is a fair rating for this store. Right off the bat, we liked the use of funnels. There was also the start of some good ideas, such as the mission statement and the music section. But there needs to be a lot more. There are plenty of winning starting ideas here, but they could benefit from some expansion.
While there’s an offer on the ClickFunnels site, it’s hurt by a logo that’s entirely unnecessary. It’s also important to highlight the true value of that offer. For those free PDFs, for example, Fitnetic Nation could list the prices that they would normally cost. Additionally, there needs to be a specific niche and target audience within the fitness niche. Selling to parents, professionals, or young aspiring athletes could lend a sense of identity to this brand and speak to a particular group. The overall design of the website could also benefit from a clearer identity and engaging visual themes.
Fitnetic Nation is off to a great start on how to make money with ClickFunnels. But there are many ways to improve this business and transform it into a seven-figure earner.
Consult With the Pros
If you would like to submit your own store for review, feel free to send us your information today and get a personalized review that helps you learn how to make money with ClickFunnels. You can also learn more about how to make money with ClickFunnels and earn a full-time income with our free Ecommerce Empire Builders masterclass. To get started with your own store and harness the power of sales funnels, register for this free webinar today. You can also watch more of our Roast and Ranks series on my YouTube channel.