In this episode of our series Roasts and Ranks, we’ll be reviewing an online sticker store to see what they’re doing right and what they could be doing better. This follows the same format as the rest of our series, which scores businesses on a scale of 1 to 10, from worst to best, based on how they perform in four different categories, including the dropshipping niche, offers, funnel, and traffic.
If you would like us to feature your business in our Roasts and Ranks series and gain access to the leaderboard, you can easily submit your funnel or store on our website. Regardless of how you perform, we’ll send you $100 to your PayPal if we review your business.
This particular store we looked at is a sticker store called Eagle Realm, which is run by one of our $50k Club students.
A Clearly Defined Dropshipping Niche
One of the most important things for any ecommerce store to have is a specific dropshipping niche that makes it clear what they’re about. Otherwise, people are likely to leave if they don’t connect with any particular dropshipping niche. Put simply, if you’re trying to appeal to everyone, you’ll ultimately be appealing to no one. Thankfully, Eagle Realm gets this right from the start with its target niche, which caters to a patriotic aesthetic that’s sure to attract a specific target market.
The homepage has a header “Owned & Operated by American Patriots” over an American Flag banner. Combined with the list of flag-themed, best-selling products immediately below, we instantly know what Eagle Realm is all about. The site offers everything from American flag home decor to stickers, decals, and magnets sharing this consistent theme of national pride.
Eagle Realm also sticks to a simple layout to avoid over-complicating anything, which is a good strategy. It prevents any confusion over navigation or too many steps. However, in addition to the basic “Home” and “Catalog” tabs at the top of the page, we’d recommend adding a “Contact Us” or “Track Your Order” page.
To really express the value of this site, we’d also suggest creating something like an “Our Story” page. This could detail what inspired this site and its overall mission. Showing pictures of the first sales and how the site got started could add a personable “behind the scenes” touch that people love to see.
Oftentimes, people may not buy directly from the main website. They might instead use it to contact the store owner. That’s why we definitely feel that this store could benefit from adding a contact page of some kind with a tab in the top navigation.
When it comes to the dropshipping niche itself, Eagle Realm very clearly earns a 10. The business knows its target audience.
A Strong Offer That Emphasizes Value
Generally, we felt that the business has a strong offer. The bestsellers listed at the top clearly showed some of the unique designs offered at Eagle Realm. In addition, the prices for these offers were low and likely to attract eager buyers. One small change we would recommend is making all the bestseller images the same size. This will lend some added credibility.
Another strong element that we liked was the “Proceeds Donated to Veterans” header below the initial offers. The section highlights the values behind the website. It lets visitors know that a portion of the proceeds will go to veterans in need. That message is very likely to resonate with the target audiences and encourage them to make a purchase based on those shared values.
Below that section detailing donations is a list of more best-selling products. These are the same ones featured in the first list. Another note about the images we had was that we would like to see a little more congruency with the images. As they are, they’re a bit too varied. Some images feature plants in the background, while others have a plain white background. Having the same format for all images could make things feel slightly more consistent.
To further complement the offer is a section featuring customer reviews. We believe it could benefit from even more reviews with pictures of the products in use. It’s easy to attract more reviews from customers by sending an email blast offering them incentives for leaving a review, such as discount codes toward their next order.
Overall, Eagle Realm features a rich homepage with great offers that could use a few improvements here and there.
Product Pages That Could Use Some Added Value Points
When looking at a specific product page for Eagle Realm’s Custom Printed American Flag Magnet, we were impressed by the overall presentation of the product. Several logical points were touched on in the product description. These include the size, materials, and other basic information that customers would likely want to know. They also had multiple lifestyle photos showing the magnet used on a fridge, placed on a truck, and by itself. This helps customers get a feel for how it would look during use.
However, we noticed a lack of customer reviews, which is vital when pushing individual products. The page was also devoid of any information about Eagle Realm’s mission or mention of proceeds. They could easily fix this by including an image similar to the banner on the homepage. This new banner could detail how proceeds would go toward veterans. Eagle Realm could have this image on all product pages and throughout the sales funnel to emphasize the company’s values.
Our Overall Rating: 7.9
There’s a lot to like about Eagle Realm, as they have a clear dropshipping niche and a clear mission that helps push the offer. But there are certain aspects that could definitely benefit from some improvements. We recommend making the mention of donations ubiquitous across all product pages. Also, they should create a separate story page to detail the company’s values and beginnings. Other changes include getting more customer reviews with visuals and adding even more direct offers to drive more sales.
Consult With the Experts
Feel free to submit your store to us if you want to find out what we have to say about your store’s performance. This could help you figure out what to optimize for improved traffic, engagement, and overall sales. To learn even more about how to develop a winning dropshipping store and thrive online, register for our free Ecommerce Masterclass today. You can also visit my YouTube channel for more ecommerce and dropshipping insights.