Dropshipping Hacks to Drive More Traffic and Sales Overnight

Empire builders, today I’m going to be sharing dropshipping hacks about how to turn a profit with your dropshipping business. This is especially useful if your store is currently underperforming or not delivering the returns you were expecting.

If you’re struggling with this issue, you’re definitely not alone. Pulling profits out of your ecommerce business can be a very tricky operation, especially since you need to continually spend on advertising. Many beginning dropshippers will find that, once all the numbers have been added up, they’re only breaking even. Today I’m going to tell you why that’s not necessarily a bad thing. In fact, you’re ALMOST there. It’s time to break through that stalemate and enjoy some healthy profits with these dropshipping hacks.

Maximizing the Impact of Every Sale

Profitability in dropshipping is all about making the most of your advertising dollars, whether you’re driving that traffic to Shopify, Clickfunnels, a two-step order form, or to a different funnel. You need to make every sale count. Let’s take a look at some of the most effective and reliable ways to get the most out of every conversion.  

Capture Customer Emails

Building your email list is absolutely critical for dropshipping success, especially if you’re struggling with profitability. Every customer email is an asset for your business that goes way beyond that individual sale. You’ll be to reach out to that person again and again, with promotions, new product launches, discounts, etc. 

Every sale generated by email marketing is essentially pure profit that’s just for you, without having to hand over a chunk for each click. No matter what platform you’re using, make sure you drive traffic to a landing page where you can collect those assets for yourself, along with their billing information, address, etc. Growing your email list is one of the most important factors for sustainable growth and consistent profitability. 

Quantity Break Discounts

Peter Pru explaining quantity breaks in sales funnels

If your current funnel has the structure for quantity break discounts, there’s absolutely no reason not to use them. This very effective technique is to give the customer an irresistible discount for buying multiples of the product. Offering quantity break discounts can boost your profitability like almost nothing else; it’s one of the best dropshipping hacks to implement for an overnight boost in sales. 

Why? 

Because people love getting a bigger and bigger deal. My magic numbers for quantity options to offer the customer are 1, 2, 4, 6, and 8. Those numbers may sound like overkill to you, but this method is absolutely tried and true. I had a student a year ago that was selling premium-priced products using a two-step order form. It wasn’t a product you would expect to sell in multiples, and yet he got phenomenal results from the quantity break discounts. This is literally free money and a very effective strategy for making your business more profitable.  

Order Bumps

You always want to give the customer PLENTY of opportunities to spend money with you. An order bump is just something enticing that the customer can add on to their order. Keep it as simple as possible, but make sure it’s complementary in some way. For example, if you have a customer buying a toothbrush, why not offer them some toothpaste? You can also offer something like expedited shipping or front-of-the-line service. A well-executed order bump campaign will be converting at around 20%. This is an absolutely fantastic way to maximize this sale and help you become more profitable. 

Upsells, Upsells, Upsells

Happy dropshipper earning more profits from using dropshipping hacks

As you dive deeper into how to make the most of each sale, you should absolutely have upsells inside your funnels. That means you offer the customer more hand-picked, relevant products that they might be interested in. You have the consumer’s attention, and you probably paid dearly for that click, so make the most of it.

Your funnel can have as many upsells as you want, but I typically recommend offering three or four options. You don’t want to annoy the customer by putting them through upsell oblivion, but that’s not necessarily something to worry about. Just make sure you’re offering complementary products they might actually like, and that will provide value for them. Here are four reliable upsell dropshipping hacks you can use to be more profitable: 

1. More of the Same

This upsell is basically to give them an even better discount on the same product they’ve just bought, assuming that your margins allow it. This upsell works because they obviously like this product, and it’s what motivated them to click on the ad. Give them a reason to take advantage of the discount (“perfect for gifts,” “perfect for friends and family”). Then you can easily expand your profits on this sale. 

2. Complementary Products

These are, again, product offers that are extremely related to whatever they just bought. If the customer purchased some fishing lures, you can offer a fishing tackle box. The idea is to include something they’re going to need anyway. They might as well buy it from you, right?

3. Digital Products

It’s very hard to sell digital products on their own because it’s not something tangible. It’s hard to convince people of the value of a digital product, and they just tend to convert at a lower rate. But digital products work very well for upsells, especially if they relate directly to the niche this customer is interested in. It can be an eBook bundle, a video course, a PDF, or anything else. The best part is, you only pay someone to create the product once, and then you can sell them over and over again.  

4. Monthly Subscriptions

This is the most important upsell option, BY FAR, and one of the most effective dropshipping hacks to make your business more profitable. Every monthly subscription you sell is money that flows into your business every month without you having to do anything. It’s pure profit! If you can sell this service to 10 percent of your customers, and each subscription is $39.99, it would completely transform your business. That money could help you expand your ad budget, or you can even use it to pay yourself. Pound for pound, monthly subscriptions are one of the most effective ways to make your business profitable. 

The Smart Way to Think About Profitability 

Dropshipper working to improve his funnel for overnight sales increases

If you want to get more profitable, I want to challenge you to change your line of thinking. You can’t depend only on “posting the ad and getting the customer to buy that product.” It’s not surprising that some of you will only break even by following that basic strategy. After all, advertising costs aren’t getting any lower! There’s really only so much you can do at the ad level. But if you’re just breaking even and practically giving products away for free, that’s an excellent start. You’re getting those customers into your funnel, and THAT’S what matters. 

In other words, your profits may not come right at the beginning of the funnel. That’s why you focus on maximizing each sale by upselling digital products, complementary products, and monthly subscriptions. You make bank on quantity discounts and order bumps, not ad clicks. It’s really going to be later on down the funnel, where your margins are much more favorable and you can add in dropshipping hacks, that you can generate those big profits.  

Utilizing Your Most Important Asset: Email Lists

Email marketing remains the most powerful and cost-effective way to sell anything you want online. You should be emailing your customers every day, or at least several times a week. Email them discounts and offers. Email them your Shopify product page. Create order pages for your monthly subscriptions and email them promotions for that. If you’re really lazy, you can even email them affiliate marketing offers that relate to your niche. Like I said earlier, your customer’s email addresses are your most important asset. 

But these email addresses won’t do you any good if you’re not using them! Simply put, these email-generated sales are pure profit. If you find you’re only breaking even after paying for all those clicks, make up the difference by reaching out to your list with relevant, attractive offers. 

My team at Ecommerce Empire Builders is actually putting together an email package right now, which will be for a small group of dropshippers. These are businesses that are already earning at least $5,000 a month and have the budget for a back-end email system. The service will essentially be a 93-email sequence that we build and manage for you. If your business qualifies, email me to learn more! 

Consult With the Pros to Put These Dropshipping Hacks Together

There’s so much more to learn about building a profitable dropshipping business, and it’s important to start your business with a strong foundation. Reserve your seat at our free dropshipping webinar to learn all about maximizing sales and making the numbers work for you. Also, visit my YouTube channel for frequent videos about trends, new strategies, and other insights. Tagged : / / / / /

Dropshipping Business Case Study: How to Make $300 in Sales by Day 5

Empire builders, are you ready to launch a brand-new dropshipping funnel? We can help you create your own profitable dropshipping store today. We have launched brand-new stores that went from $0 to $100 on their first day. Then, the store reached $300 a day in sales within their first five days. Want to see the results for yourself? Check out these case study findings and watch my video below to set yourself up to make $300 a day with your brand new dropshipping business!

Your Business in a Box 

At Ecommerce Empire Builders, we have a program called Business in a Box. In this program, we build you your very own dropshipping store. We create your business from start to finish. However, if you’re looking to create your dropshipping store from scratch, I’m about to drop some serious knowledge bombs for you. 

Check out the steps we follow at Ecommerce Empire Builders to create profitable dropshipping stores in record time. 

Step 1: Figure Out Your Niche 

screen grab of suggestion that businesses find a hobby or passion niche

The first step is to figure out your dropshipping niche. You have to have a niche that you — or shoppers — care about. Remember, you don’t have to be personally passionate about this particular niche, but it helps if a large chunk of the population is. People spend money on their passions. With people spending more time at home these days, they are pouring more money into their passions. 

If you’re not sure where to start, hop on over to Wikipedia. Search the word hobby on Wikipedia, and the site will provide a list of hundreds of hobbies that people are into. This is the market research you need to do upfront before you start your Ecommerce store. 

At Ecommerce Empire Builders, we do a ridiculous amount of market research before even thinking about creating a new dropshipping funnel or store. Make sure to do thorough market research on the physical products you want to sell in your niche. Also, keep in mind that your business will be more enjoyable in the long run if you choose a niche that you find personal enjoyment from as well. 

If you want to dive into product research, follow our guide (and learn about seven profitable market areas) here.

Step 2: Figure Out Your Offers 

screen grab of our front-end offers strategy

The next step is to figure out your offers. This is the most important piece of the pie when it comes to creating your new dropshipping store. A common mistake among new dropshippers is that they hurry to build their new funnel or website — without doing market research and figuring out how to set up prime offers. 

Building your website is not essential right away; you must research and create a marketing strategy before anything else. What you need to understand about offers when getting started with dropshipping is that there are multiple types of offers inside a business that you must utilize to make your store profitable from day one. 

Front-end offers are what your dropshipping business is centered around. 

The front-end offers are the products you are running ads on, whether they are Facebook ads or YouTube ads. This is where you run the “50% off” ads or “buy two, get one free” type of ads. You want your ads to be enticing to your potential customers. These ads are the first interaction you have with customers, so you have to get your marketing strategy right. 

You must over-deliver to your customer and create an experience for them that has them returning to your store again and again. At Ecommerce Empire Builders, our strategy for profitable front-end offers is to pair a physical product with a couple of digital or information products. 

Outperform Your Competition

Why do we do this? 

The simple answer is that it sets us apart from our competition. You never want to compete on price. When you do this, it’s just a race to the bottom. What you want to do is compete on customer experience. This is where digital or information products come into play. 

Digital and information products are where you can beat your competition every time. Take this as an example:

You are selling fishing lures. This is your physical product. To set yourself apart from your competitors who are also selling fishing lures, you pair this product with a digital quick start guide on using fishing lures, as well as a digital guide on how to use different fishing lures depending on the weather. 

This is the winning formula that sets you apart in a space that already has so much noise. Your first sale is always the hardest. But you build momentum by creating a unique front-end offer keeps customers coming back for more. Most dropshippers end up failing because they only focus on selling a single product — the physical product.

Step 3: Utilize Order Bumps 

Once you create a winning front-end offer, you need to utilize order bumps on your dropshipping store. Using order bumps is an easy way to increase the average amount of money a customer spends with you. 

Simple order bumps are offers like expedited shipping, limited edition products, product warranty, or gift cards. You never need to overcomplicate the process. If you’re selling toothbrushes, then a simple order bump would be to offer customers the chance to pair it with toothpaste. 

Simple strategies like order bumps set your business apart from the competitors. 

Step 4: Create Two Upsell Options 

After creating order bump options, the next step is to create two upsell options. 

This simply means that you either present the customers with offers of more of the same product or an offer to a premium product. You want to keep offering customers a better and better deal. You want to create an enticing offer that a customer simply cannot pass up. 

Step 5: Implement Subscription Services 

screen grab of business dashboard highlighting growth in sales

The final step in creating your dropshipping business is to implement a subscription service. Creating an enticing subscription service for customers generates monthly income for yourself.

This is the hardest sell, but by over-delivering to customers early, you gain their loyalty. Customers that have a pleasant experience with your dropshipping site will be more likely to buy a monthly subscription to receive more of your products. 

Consult With the Pros 

screen grab of case study business strategy

Does starting your dropshipping business sound like a winning idea? At Ecommerce Empire Builders, we can build, launch, and scale your very own profitable Ecommerce business today.

Check out our website today to sign up for access to an exclusive free webinar on creating your own profitable Ecommerce funnel. You can also check out our YouTube channel for free resources as you work to create your own profitable dropshipping business.  Tagged : / / / /