Tag: converting to a sales funnel

Should You Invest in Zipify or Clickfunnels?

by Peter PruClickFunnels Training / Systems & ProcessesLeave a Comment on Should You Invest in Zipify or Clickfunnels?

Empire builders, you’re looking to build your wealth through online sales. As you progress through this journey, there are a lot of learning curves you must work through. One typical learning curve is trying to find the best platform to make online sales. A recent ecommerce newbie asked me how I would choose to use either Zipify or Clickfunnels. Below I outline the pros and cons of both of these excellent ecommerce software programs. Read on to get the full scope on both the Clickfunnels and the Zipify software. 

What Is Zipify? 

Screen grab of a diagram of how Zipify works

Before we delve into the pros and cons of these two ecommerce software programs, we need to understand what they are and how they function. Zipify is an application that Shopify stores can use to create one-click upsells after a customer has purchased a product. Essentially, traffic is sent to a Shopify product page. After a customer reaches the checkout and puts in their billing information, the Zipify application allows for the creation of a one-click upsell. The best app for Shopify stores to invest in for one-click upsells is definitely Zipify. 

For those of you with Shopify stores, the Zipify application is an easy way to maximize the amount a customer spends with you when they come to your store. Ultimately, this application helps to increase the average cart value in Shopify stores by offering easy one-click upsells to customers after they have already provided their credit card information. So, you might be wondering why anyone would use Clickfunnels if they could just add the Zipify application to their existing Shopify store. 

Zipify is a great application to add to any Shopify store. But it lacks some of the top features that Clickfunnels can provide to all ecommerce entrepreneurs. 

What Is Clickfunnels?  

Screen grab of a diagram of how Clickfunnels works

Clickfunnels is an ecommerce software that looks very similar to the average Shopify store. However, the simple formula behind the sales funnels in Clickfunnels yields much better results compared to the average Shopify store. When using Clickfunnels, traffic is sent to a landing page or opt-in page. The purpose of this opt-in page is to collect the email of your customer before they make a purchase or leave the store. This email is an asset to your business as it allows you to send retargeting or promotion emails later on. After the email is collected in Clickfunnels, the customer then moves on to the checkout page. The checkout pages in Clickfunnels are a real game-changer for ecommerce entrepreneurs. 

The checkout hacks offered on Clickfunnels just can’t be found anywhere else. Order bumps and quantity break discounts are just some of the features that can be used with this software. Using these types of checkout hacks is a great way to increase the average cart value in any funnel. 

When comparing the Zipify and Clickfunnels upsells features, they are very similar overall. However, the one element that Clickfunnels offers and Zipify simply doesn’t is the one-click recurring revenue upsell. This one-click recurring upsell bills the customer on a monthly basis, usually for a subscription box similar to BarkBox or Dollar Shave Club. This feature really sets Clickfunnels apart from Zipify and all other competitors. 

The Zipify vs. Clickfunnels Debate 

So now that we know what the two software programs offer, what is the end consensus about choosing Zipify or Clickfunnels? Well, for the ecommerce newcomer, my suggestion would be to simply go with Clickfunnels. However, if you already have an established Shopify store, I would definitely invest in adding the Zipify application. It allows you to easily increase your average cart value for your store. If you have a Shopify store, I would invest in Clickfunnels, too, along with adding Zipify. 

My recommendation for Shopify store owners would be to run all of your cold traffic to a Clickfunnels page in order to get that first sale. Through this process, you can collect emails from potential customers. This will allow you to build your email list and retarget these customers and send them offers to your Shopify store. 

Again, if you are just starting out in the ecommerce industry, I would simply purchase Clickfunnels and forget about Shopify and Zipify. Clickfunnels gives you access to all of their services and features for a monthly price of $97. Getting both a Shopify store and the Zipify application can end up costing you an arm and a leg when it’s all said and done. Zipify charges $50 a month and takes 2-3% of the sales that it make you. On top of this, the average conversion rate on a Shopify store is much lower than the average funnel built through Clickfunnels. 

Final Thoughts: Zipify or Clickfunnels?

At the end of the day, either Zipify or Clickfunnels would be great software for anyone in the ecommerce industry. However, before you invest in either, make sure to do your research. Determine which software program will better suit your current situation and your long-term goals. For the average individual, I would invest in Zipify if I already had a Shopify store. However, if you’re just starting out, opt for Clickfunnels. It will provide you with everything you need to start building your ecommerce empire today.

Consult With the Pros 

dropshipper watching online resources about starting an ecommerce business

The Zipify application for Shopify and Clickfunnels both offer amazing features for ecommerce entrepreneurs. I hope the information in this article has helped you to learn more about the pros and cons of the different software. Do you feel like you need a little more guidance in setting up your own profitable ecommerce business? If so, feel free to reach out to us today. We can help you to determine whether Zipify or Clickfunnels is better suited for your ecommerce goals.

At Ecommerce Empire Builders, we can also help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping and sales funnel industries. Remember, your empire starts now!

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How to Convert a Shopify Store Into a Clickfunnels Sales Funnel

by Peter PruClickFunnels Training / Dropshipping Case StudiesLeave a Comment on How to Convert a Shopify Store Into a Clickfunnels Sales Funnel

Empire builders, have you been struggling to make sales on your Shopify store? You know you have a winning product or idea, but you just haven’t been able to capitalize on it quite yet. Alternatively, maybe you’re not struggling, but still want to find a way to increase and optimize your monthly sales. If either of these scenarios sounds like you and your business, I have some exciting news for you! The simple key to optimizing your ecommerce business and obtaining more monthly sales is to convert your Shopify store into a Clickfunnels sales funnel. Read on to learn more about sales funnel optimization and how you can easily convert a Shopify store into a more profitable sales funnel today. 

Why You Need to Convert Your Shopify Store Into A Sales Funnel

a couple seeing an engaging product offer on a sales funnel

I’ve been banging on about the importance of utilizing a sales funnel in your ecommerce endeavors, but don’t just take my word for it. Numbers and data are the bread and butter of any successful business. The numbers simply speak for themselves when it comes to the benefits of using a sales funnel. 

The average Shopify store converts at less than 1%. This means that, out of 100 people that visit your store, only one is likely to buy from you. The bottom line is that this is a terrible way to run a business. In comparison, a Clickfunnels sales funnel converts at over 13%. These numbers alone give you a much better chance of creating a profitable ecommerce business. 

If you love Shopify, that’s great. You can keep utilizing the platform. But I have seen firsthand how integrating the Shopify and Clickfunnels platforms generate massive results. You take your winning products that are already selling well on your Shopify store, plug them into a sales funnel, and generate huge profits. 

I recently did a case study of this concept after stumbling across a Shopify ad on YouTube that had over 13 million views. The product was a simple magnetic phone adapter, but the dropshipper had created a great ad for the product. I clicked on the ad and was taken to a typical Shopify store with too much white space, predictable countdown timers, and generally poorly formatted pages. Utilizing a sales funnel will let you overcome these predictable Shopify store mistakes. This article explains more of the different options you have with Shopify vs. Clickfunnels.

How to Convert a Shopify Store and Make a Profitable Funnel 

Now don’t get me wrong. The owner of the Shopify store in this case study is killing it with this product. However, they could be raking in even more profits if they convert their Shopify store and showcase their already winning product through a sales funnel. The problem with Shopify stores is that they present too many options to the customer, leaving them feeling overwhelmed and more likely to leave the page before making a purchase. A sales funnel lets you make the offer very clear to your potential customer. It also allows you to essentially hold their hand through the buying process. 

In my case study, I took this winning magnetic phone adapter product and built a sales funnel for it. The key to creating profitable sales funnels is to build a funnel that looks like the traditional online store but removes all the distractions. 

Typical distractions on a Shopify store are links to multiple products or outside sources before the customer has even committed to an initial purchase. 

The basic sales funnel I created and that you can use to optimize sales on your winning products is a three-page, add-to-cart type funnel. The three pages in this funnel are the squeeze page, the order form page, and the order confirmation page.

The Key Steps to Setting Up a Killer Squeeze Page  

screen grab showing the start of how to design an appealing sales funnel page

Now, when you first convert a Shopify store into a sales funnel, the squeeze page is the most important element of the entire funnel. The squeeze page is where potential customers land after clicking on your ad. Here, you need to wow customers with your offer — give them a solid reason to buy from you and not Walmart or Amazon. To have a killer squeeze page that generates real results, you need to incorporate four basic elements. These four elements are an exciting offer, a good logo, appealing images, and an opt-in button.  

1. An Exciting Offer 

Customers come to your page for the offer, so you need to make it a good one. The offer needs to be enticing on the squeeze page, and the description on the page needs to be exciting. For this product, something like, “THE LAST CHARGER YOU WILL EVER NEED,” should work well as an exciting initial description. You can give a more detailed description on the squeeze page, too, but remember not to overwhelm the customer with a ton of information. Overwhelming customers makes them more likely to leave the page before opting in or making a purchase.

2. A Good Logo 

Having a good logo is a must on a sales funnel. This logo gives your page legitimacy and makes it look more like the traditional online store. However, don’t put too much time into curating the perfect logo, as it’s not what customers care about once they land on your page.

3. Appealing Images 

Using high-quality and appealing images is another crucial element in creating a killer squeeze page. It’s ideal to have 2-3 high-quality images on your squeeze page. Try to avoid white background images as they seem to make the product less exciting. 

4. Opt-In Button 

Finally, you need to incorporate the opt-in button into your squeeze page. Ultimately, the opt-in button is the most important element of the entire page. For my opt-in button, it read, “Add to Cart for 50% Off.” This is the button that customers click before being taken to the order form. 

You can also make it so that clicking this button prompts a pop-up to appear. This pop-up will require customers to provide their email address before moving on to the order form. Collecting this email before a purchase doesn’t just allow you to build up your email list. It also allows you to retarget customers who left the page before making the purchase. This is an element that Shopify simply lacks.

Consult With the Pros 

woman taking notes as she learns about dropshipping

If you’re ready to take your ecommerce store to the next level, you need to start integrating sales funnels into your business model. If you want to know more about how sales funnels can help optimize your ecommerce endeavors, feel free to reach out to us today. 

At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now. 

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