Welcome back, Empire Builders! Today I’m going to go over the highlights of a recent interview I did with $50k Club student Sina Sinry and paraphrase our conversation for you. Here’s some of the wisdom he had to share with you guys about his approach, rise to success, and experience with my Clickfunnels dropshipping course. Let’s jump right in.
How and When Did You Get Started in Ecommerce?
I started near the beginning of COVID-19 around May 2020. Shopify seemed interesting, but I didn’t know how to go about selling. I began with digital products as a fun hobby, and I was so excited when my first product sold for $9. (The same product now sells for $250.) Like many of the comments I see in the group, my focus was on finding that special, unique product that no one else was selling.
As time went on, though, I realized I was overthinking it. I just had to find something I could sell that I had an interest in or could market well. When I posted my profits, everyone wanted to know the secret. I told them I just took the class and followed it step by step. Find something that’s selling well and do a good job of marketing it. It’s that simple.
How Did You Go About Starting Your Current Business? What Was Your Inspiration and Process for Growth?
A friend of mine actually suggested it. My friend, now partner, saw a product selling well and suggested we sell it. So, we did. I started watching free videos online and learning more. Then I took Ecommerce Empire Builder’s Clickfunnels dropshipping course, and I started really understanding how it works.
Until then, I would message other group members for advice on specific things and watch videos to find answers. I feel like you don’t have to wait until you fully understand the whole process. You can just jump in, get started, and learn as you go. You can’t wait for the perfect product and perfect time because that will never happen. It doesn’t exist. You learn more by doing and seeing it first-hand.
What Were Some Hurdles You’ve Overcome Along the Way?
Well, selling digital products is great because you buy the content, make it into a product once, and sell it dozens of times. There’s a big profit margin. Also, at first, I was solely focused on using Facebook ads, but there were issues and limits to what I could make. I realized I had to branch out to other social media platforms.
When it comes to ads, I found a lot of success using the Ecommerce Empire Builder strategy. I don’t use a long introduction or talk about my brand a lot. I go straight to what people care about. They want to know what the product does and how to get it. That really worked for me.
Another issue I had was being caught up on what other people sell. I saw one of the Ecommerce Empire Builder interviews, and I thought I had to find out what that guy sells and sell the same thing. That doesn’t work, though. I had to find what I could sell well and have success with. What worked for him wouldn’t be the same as what worked for me.
Another issue I had was payment portals. I couldn’t get my system to work with anything but PayPal. I didn’t let that be an excuse, though. Just with PayPal, I still made $50k a month. I just had to go through the Clickfunnels dropshipping course and follow the steps. I had to watch them a few times to understand how to make it work with digital projects. Actually, I think I watched through the Clickfunnels dropshipping course five times before I understood how to make it work for me. But I didn’t give up. I kept working at it, and now I’m successful.
What Is Your Marketing Strategy? Do You Have an Organic Strategy?
I do a lot on Instagram. There’s a large audience there. One mistake I see a lot is people solely focusing on their product and making their Instagram all about what they sell. People get bored with that quickly, though. What I do is try to make my content funny and interesting — instead of just about the product — so people want to follow me. It’s all related to my niche, but I include memes and posts that people can engage with and enjoy. I use the same general strategy on YouTube, Facebook, and TikTok.
I agree completely. We’ve had a lot of success with Instagram Reels and repurposing our TikTok content. You touched on a great point, though. If you don’t provide value, people won’t want to follow accounts just pushing products. It doesn’t matter what niche you’re in; providing content with value will make people stick around.
What Are Your Business Goals Moving Forward?
I’m branching out with more sites. I just started my second site and already have $12K gross sales. I’m in the same niche but selling a different product. At every stage, no matter what I’m doing, keeping the customer happy always leads to better results. So, moving forward, customer satisfaction is going to be a big focus, too.
I used to hear Ecommerce Empire Builders talk about the importance of email marketing and think, “No one even opens emails, so why bother?” Then I started using it, and it’s been working well. That will be part of my strategy moving forward as well.
Okay, Empire Builders, that’s all I’ve got for you today. If you want to hear the full interview and the rest of the advice Sina had, feel free to watch the video and get the rest of the conversation. To learn more about what we do, sign up for my masterclass, where I’ll teach you how I made a full-time income online without touching a product, building a site, or investing in ads. I’ll even throw in the $100k funnel template FREE just for showing up! Get ready to build your empire with my ClickFunnels dropshipping course.