How to Use a One Product Sales Funnel to Build a Profitable Dropshipping Store

If you want to create a profitable dropshipping store that sells a single product, you can do so by using Clickfunnels sales funnels. At Ecommerce Empire Builders, we typically use sales funnels to attract and acquire customers in the front end, while Shopify is used in the back end to sell premium-priced products and make additional sales. Regardless of your specific strategy, it’s the one-product sales funnel that will serve as your primary moneymaker and generate profits for your dropshipping business.

How a One Product Sales Funnel Works

One of the first things you’re likely to notice upon encountering a one product sales funnel is that it’s quite different from a Shopify store. On Shopify, people land on a page full of products and various elements, to the point where it can be a bit overwhelming for users. A sales funnel, on the other hand, will direct users to a much simpler page known as a squeeze page. Oftentimes, the squeeze page will request visitors to leave their email in exchange for a free product or discount offer. 

After a user leaves their email address on the squeeze page, the user will then be directed to an order form where they will enter their shipping and billing information. This order form shows up in far fewer clicks than users would typically experience when shopping on Shopify, which is why a sales funnel is so effective.

Once the user completes the order form, they will encounter an upsell page that encourages the customer to buy more of a product at a lower unit rate. You can create as many upsell pages as you want as long as customers can clearly see the value of the upsell.

Through the entire sales funnel, the entire process can be completed within just a few clicks. That’s much more appealing than the potentially daunting task of going through the Shopify platform. Experiment with the process with this free funnel template on Clickfunnels.

The Benefit of Bypassing the Shopping Cart

One of the key reasons you’re more likely to experience success with a one product sales funnel through Clickfunnels is that you can avoid the pains of a shopping cart. Normally, Shopify customers would need to add products to their cart — which is often where customers abandon the customer journey.

Customers ordinarily browse an online store and add items to their cart. But once they get to the checkout page and they see the total (including tax and shipping and handling costs), they’re far more likely to turn away from the store entirely. The sales funnel, on the other hand, omits the shopping cart process, leading customers to a quick and easy one-time purchase.

Why Getting Email Addresses Through the Sales Funnel Is Crucial

screen grab of how to set of targeted, delayed emails in Clickfunnels

Before the customer makes a purchase through your sales funnel, they’ll first submit an email address that goes into your database. That email is an invaluable asset for your business because you can follow up with them via email and other marketing channels.

You can use an email address to launch retargeting ad campaigns that help bring customers back to you, or you can launch email campaigns that notify prospects of offers and promotional sales that they’re likely to care about. In the process, you can build trust among those users. As they become more familiar with and trusting of your brand, you’ll have a greater chance of getting them to make a purchase. In this article, I talk more about how to convert non-buyers and get the most value out of every lead.

Remember: while many people may go through the sales funnel and make a purchase right away, most people won’t. In fact, the average conversion rate for a sales funnel is around 10 percent. (But compare this to the under two-percent conversion rate that you would otherwise experience with a Shopify store alone.)

Focus on a Single Valuable Product

screen grab of how to add upsell options to a one product sales funnel

One key mistake that many businesses make with a sales funnel is using it to push too many products, which can overwhelm the user much in the same way a Shopify store might. Instead, focus on a specific product that makes it clear to customers what they should buy.

Ultimately, people prefer to be plainly told what the best value is. They also want businesses to direct them to the ideal product. The last thing they want is to be faced with too many options, particularly if they’re encountering a new, unfamiliar product for the first time. 

The best strategy to approach a sales funnel is to focus on a best-selling product that people are more likely to buy. Build your campaign around it. You can then push that product and over-deliver on it with a discount or free shipping, which further drives sales. 

Once the customer is ready for an upsell, you can offer another variation of that product, including a higher volume with a discount. You don’t even need to bring the customer to an upsell page. Simply add a bumper to the order form that makes it even easier to add more to their purchase.

In short, spend your energy pushing one high-value product on the front end, and sell more through your Shopify store on the back end.

Keep Prospective and Past Customers Engaged

couple making an online purchase after receiving engaging reminders

Keeping in mind that around 90 percent of people won’t actually make a purchase when going through the one product sales funnel, it’s important to do what you can to follow up with as many users as possible to maximize sales. 

Using Clickfunnels Automation tools, you can follow up more easily with people based on certain events. For instance, you can create and send out emails for different groups, including:

  • Emails geared toward everyone who’s submitted their email address.
  • Users who saw the page but never made a purchase.
  • Users who made a purchase and are more likely to buy from you again. 

We recommend that you create at least three emails for these three groups, which will help you get the most from your sales funnels.

Make sure to set a delay for each email, starting with a delay of around one hour, one day, and then two days later for people who’ve visited the squeeze page but never made a purchase. This will help remind people to come back without being too pushy. For people who’ve actually purchased, it’s often best to set a delay of around two days before sending an enticing upsell offer.

Clickfunnels makes it incredibly easy to format and customize each email, so you should have these campaigns up and running in no time.

Other Ways to Optimize Your One Product Sales Funnel

In addition to automated email campaigns, you can also automate upsells. You can set up reminders for visitors who never purchased those upsells. If they decide to buy, they’ll be automatically billed, which means you earn a quick sale and the customer makes a hassle-free purchase. 

However, it’s important to let people know that they will be billed automatically in these cases. One way to turn away a customer is to leave them with unpleasant surprises. You also have the option of sending order confirmation emails to customers after they make a purchase, which people always appreciate.

Consult With the Pros

Taking the time to create and optimize your Clickfunnels sales funnels will help you increase sales while making things easier for yourself as a Shopify store owner. If you want to learn more about how to run a successful dropshipping business using sales funnels, reserve your seat at the Ecommerce Empire Builders free ecommerce masterclass today. You’ll find out how to create a full-time income online. Tagged : / / / /

How to Set Up a Profitable One Product Dropshipping Store

Empire builders, have you been in the ecommerce industry for a while now without making any serious traction? Well, I am about the let you in on a little secret. The reason you’re not making the sales you want to be is that you’re overcomplicating the process. The most profitable ecommerce businesses are simple products or ideas framed as incredible offers. Check out how you can take your own ecommerce endeavors to the next level by setting up a simple one product dropshipping store with ClickFunnels. It’s time to take a chance on yourself. You won’t be disappointed!

Benefits of a Simple Two-Step Order Form for Your One Product Dropshipping Store

So many aspiring ecommerce entrepreneurs fail because they try to overcomplicate the selling process. The number one rule in marketing is: a confused mind never buys. You have to create a simple and straightforward offer for your customer. 

The easiest way to create a simple offer is through a one product dropshipping store with ClickFunnels. This type of funnel allows you to generate the most revenue for your business while providing your customer with the best experience possible. 

I like to keep business simple, and ClickFunnels allows me to do just that. ClickFunnels gives me access to all the software I need to create and run a successful ecommerce store. In my YouTube video’s description, I set up a link to a sample template so you can see what ClickFunnels is all about. The template provided is a simple two-step order form funnel. With ClickFunnels, there are a ton of different funnel options you can go with. Personally, I prefer the two-step order form, and I encourage everyone, especially beginners, to go with the two-step order form option, too.   

Setting Up Your Two-Step Order Form Funnel 

screen grab of an order form on ClickFunnels

When I think about creating a new one product dropshipping store, I like to think of it as one offer rather than one product. The offer you come up with has to be unique. You have to give customers a reason to buy from you rather than from Amazon or Walmart.

Setting up your two-step funnel with ClickFunnels is relatively simple. You really only need two things to create a profitable order form. The first is a nice image of the product. You need to showcase your product and give your customer a reason to want it. Therefore, only a premium image with suffice. 

The second element you need to focus on when setting up your funnel is speaking to the customer. You have to highlight how the product you’re offering with benefit the customer in one way or another. Every product can solve a problem. You must showcase what problem your product will solve. It’s very simple: highlight the key benefit of the product. This will have customers seeing your offer as something with high perceived value.   

Why You Need to Use ClickFunnels

screen grab of the last steps for creating product offers on ClickFunnels

Funnels are designed to make you as much money as possible with your offer. If you like money, you need to be using ClickFunnels. Using ClickFunnels lets you create your business in a way that is as simple as possible.

Two-Step Order Form Breakdown

This is the breakdown of a two-step order form funnel. First, a customer lands on your funnel from a Facebook ad, Instagram ads (which I break down here), or other means of advertisement. They are then asked to enter their email address and shipping information the moment they enter your funnel to claim their offer. They then claim the offer and select the product quantity they desire. You can then present an upsell offer. Think of it as a toss-in item to bump up your total revenue. The customer either accepts or declines the upsell offer, and they are then taken to the order confirmation page. That’s it — that’s the whole process with a two-step order form funnel. 

The two-step order form funnel is simple in a way that presents customers with an offer with no confusion. There are no pages or products to get sidetracked by. Customers are given a straightforward offer with no way to get lost or confused. Your goal is to present one product as an irresistible offer. The offer is framed in a straightforward way that lets the customer know how they will benefit from taking the leap and purchasing your product. A confused mind never buys, so you have to present a simple offer to your customers if you want to be successful in ecommerce. 

Conversion Rates on ClickFunnels

happy customers looking at a persuasive product offer online

ClickFunnels convert at a rate of 10-15%. Shopify stores only convert at a rate of 1.3%. This discrepancy occurs because Shopify stores overcomplicate the selling process. With Shopify, customers are not presented with a straightforward offer. They look at all the products the store has to offer, get overwhelmed with all the choices, and end up just leaving the store altogether. This is no way to run a business. You simply can’t get the same results with Shopify as you can with ClickFunnels. 

Ultimately, you can sell whatever product or services you want in a funnel. The options are truly endless. ClickFunnels provides you a simple process that allows your store to be up and running quickly. It provides you access to premium software that will enable you to easily make a clean looking sales funnel on both desktop and mobile. ClickFunnels keeps it simple like no other selling platform out there can. If you want to make more money in ecommerce, you need to set up your own simple two-step order form with ClickFunnels today. 

Consult With the Pros 

Don’t overcomplicate your ecommerce journey. Keep it simple and create your own two-step order form funnel with ClickFunnels. If you have more questions about creating your own profitable two-step order form, feel free to reach out and consult with our team today. At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. For more insider tips and information, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now.  Tagged : / / / /