Welcome back, Empire Builders! If you’re just starting out on YouTube or considering starting your own channel, you’re in luck. Today I’ll be going over how I come up with my video topics and how you can get your first 1,000 YouTube subscribers. Let’s jump right in.
Finding Your Niche
I’m sure some of you have decided to start a YouTube channel because you have a topic in mind that you love to talk about, and you want to share that passion with others. If you’re about to start an ecommerce business and want to use a YouTube channel to help drive traffic to your sales funnel, that’s a great way to both spread knowledge about a topic you like and build your audience. It’s a strategy I definitely recommend, and I’ll take you through the process I use to choose a niche and ensure it has potential.
Personally, I always start with hobby niches. Just Google a list of hobbies and go through to find one that interests you. Once you have one in mind, go to Google Trends and type in the name of the hobby. This is just to see if enough people are searching for the topic to sustain a business.
Make sure the results show that the topic has had steady traffic in the last few years. Then you can feel pretty sure that it’s not going anywhere. You don’t want to pick a fad topic that isn’t time tested. Why? Because you want to bring people to your channel, and then to your website, consistently for years to come.
How to Find Video Topic Ideas
Video Topic Ideas on YouTube
First, go to YouTube and search for your topic. See what kind of content people are consuming. When you see the top-ranking videos, don’t try to compete with people who have millions of subscribers and views (especially when you first start out). Be specific to your niche.
For example, if you picked pottery as your core focus, type “how to make pottery” into YouTube. That topic is still too broad, so add a space after it and see the suggestions it brings up.
You’ll see things like “how to make pottery at home without electricity” and “how to make pottery glaze from scratch.” You could even go a step further by picking one of those subtopics and adding a space again to check the suggestions; keep narrowing in on a very specific topic. Those suggestions tell you what people are searching for. If the results don’t have any videos with that exact title, yours would come up first. With enough unique and valuable videos, you’ll be well on your way to getting your first 1,000 YouTube subscribers.
Video Topic Ideas on AnswerThePublic.com
Next, go to AnswerThePublic.com, which is a resource for finding what people are searching for. Once again, type in your topic. You’ll get two or three free searches a day, or you can upgrade to the premium version. When you type in your topic, the results will come up on a display wheel.
I prefer “how-to” video topics as those will be relevant for years, long after you get your first 1,000 YouTube subscribers. You could potentially get views every day and drive business to your website. The point is to make the videos an asset to your business, so make evergreen content and always include a call to action. Many people quit before they give it enough time to be successful. If you make consistent content and release two or three videos a week — and really stick with it until it’s successful — you will see both your channel and your business grow.
How to Optimize Content to Get Your First 1,000 YouTube Subscribers (And More)
At Ecommerce Empire Builders, we use a paid tool called VidIQ. I highly recommend it. This tool will tell you what keywords are best suited for your content. When you create a video, VidIQ will suggest keywords as tags for your video. Always make sure that the title of your video appears somewhere in the description, as well. Look at our videos for examples, and feel free to use them as a template to help your creative process.
Use as many of the keywords as possible in your description and headline to help people find your content when they search for the topic. Basically, give YouTube what it wants. Help it show your content to the right people by working within the system they use. Again, I can’t recommend VidIQ highly enough. If you don’t use that, use some kind of tool to help you with this. It goes a long way.
How to Get Your First 1,000 YouTube Subscribers
Now I’m going to go over how to get your first 1,000 YouTube subscribers, and I’ll be sharing some little tricks and hacks that I used myself when I was first starting out on YouTube. All you really have to do to get more subscribers is provide value. However, there are some things that will help speed up the process. One thing I did was leverage Facebook groups. Just type in your niche, and search under the ‘Groups’ category to find groups of users who are already interested in your niche topic.
If you are careful and go about it the right way, you can advertise in these groups. Everyone has heard that you can’t advertise in these groups, but you can if you approach it correctly. Don’t join these groups and start spamming your links or being overt about your products and services, especially as a new member. That will get you flagged. Go into the groups and be helpful. Add real value. Join the biggest, most active groups, and comment on people’s posts — answer questions, help them, and be genuine.
Do this consistently for at least a week so you won’t be flagged as a new member anymore. They will start seeing you as part of their community, and you’ll earn their respect along with some goodwill. Watch the activity and wait until you see a common question that keeps coming up time and time again. If it’s something you have a video on, answer the question and link your video with a nice response explaining that you just shot a video on the topic. You can even give them the timestamp for the information they’re looking for. Remember, the point is always to add real value.
Start Building Your Ecommerce Empire
If you’re interested in learning more, sign up for my masterclass, where I’ll teach you how I made a full-time income online with a 5-page funnel. You can build up your own business without touching a product, building a site, or investing in ads. I’ll even give you the $100k funnel template FREE just for showing up! Get ready to build your empire.