So, you’ve set up your clothing dropshipping store. You added a host of fantastic products, but sales aren’t coming. If you are an optimist, you’ll probably soldier on thinking Rome wasn’t built in a day and hoping your fortunes will turn on account of the excellent products you have on offer. But if you are a pessimist, you may question the dropshipping model’s legitimacy. If you fall in either of the two categories, you’re likely not to succeed.
Let’s debunk the pessimistic theory. The dropshipping industry’s market value stood at around $ 102.2 billion in 2018. Additionally, in the period from 2019 to 2025, it is projected to grow at a compound annual growth rate of 28.8%. There is a big market for dropshipping products. However, regardless of how positive you are, your store will not perform well unless you implement the right strategies. This is why it is crucial to learn from successful dropshippers. At Ecommerce Empire Builders, we help our subscribers scale their dropshipping businesses by reviewing, critiquing, and offering advice. In this episode of our Roasts & Ranks series, we’re reviewing NK Streetwear, a clothing dropshipping store. To provide you with actionable insight, the store will be reviewed based on the following categories:
- First impressions
- Whether it’s niche-specific
- Value of the offer
1. First Impressions
Dropshipping as a business is only possible thanks to increasing digitization. However, this is also its primary challenge. There are social media platforms, websites, and other online entertainment platforms. There are also other dropshipping stores competing for the same audience, so internet users are spoilt for choice. As such, it is integral that you capture their attention immediately when they visit your page.
The first impression is vital for a clothing dropshipping store (or any other store). With the case of NK Streetwear, the first impression is not ideal. As soon as the page loads, you’ll be met with lots of text. Having a message for your customers is good. But a wall of text should not be the first thing they see.
A general rule of thumb is to highlight products immediately. In this case, customers should see the best attire on offer by NK Streetwear at first glance. When displaying the products, it’s best to take a consumer-centered approach rather than focusing on the product alone. This means, instead of posting products on blank white backgrounds, you should use pictures of people actually using the product. For NK Streetwear, this should be people wearing hoodies and t-shirts.
Pro Tip:
If your budget allows, use an influencer to create traction for your collection and brand in general.
2. Niche Specificity
As empire builders, it’s easy to get distracted with all the possible products you can add to your store. While each product may be individually good, focus on niching down as much as possible. Instead of being a clothing brand dealing with all manners of attire, find a specific niche to target. With this, you will realize far better results.
As for NK Streetwear, the brand performs exceptionally well in this category. Their main focus is selling clothing with images of different cities in the world. Along with being a very specific niche, it is also quite unique, making it even better.
Another pitfall you should avoid is adding too many products. Whereas this may create the impression you are doing more, it does not necessarily translate to more sales. Create a small selection of exceptional products and turn your attention to marketing. After all, your objective is generating sales.
3. Value of the Offer
In most cases, your customers’ purchases are not influenced by necessity but rather by impulse. For them to take out their credit cards and actually make a purchase, you must offer something that they value. In this regard, you can target something that solves a specific problem or capitalizes on their interests. This should then be accompanied by good quality and fair prices.
The designs on NK Streetwear attire are undoubtedly good. They have the potential to appeal to residents of their target areas and travel enthusiasts. However, despite the fair prices charged, the clothing and materials could be better. A key element of succeeding in dropshipping is getting shoppers to come back for more products. This can only be achieved if their first purchase meets their expectations.
Another element of the value offered by NK Streetwear is its mission. Along with creating a streetwear brand with soul, a portion of their profits is channeled towards humanitarian efforts in Armenia and Artsakh. This is a great mission that undoubtedly adds to the value of their products.
Standing for such a cause adds value to your products. However, your mission should not be your primary selling point. The mission should not catalyze the purchase — it should validate it. After purchasing, customers will feel good that they have helped in some way.
Rating of This Clothing Dropshipping Store: 3.9
NK Streetwear undoubtedly has a great value proposition, which makes the 3.9 rating seem a bit harsh. However, in your quest to build your dropshipping empire, remember that you need a lot more than good products to sell. Based on my first impression of their store, visitors will have no idea of the products that are on offer. This means a significant number will quickly hit the back button on their browser.
For those who make it to the product catalog, the images do not showcase the clothes in use. Also, there is a big question mark on the quality of the garments. Though the prices are fair, not many people are keen on buying clothes that will lose elements of their quality after one wash.
Get Your Store to the Next Level
Rome was not built in a day. But it did not take a lifetime, either. For your store to begin generating sales consistently, you need to implement the right strategies. One key aspect of this is setting up a sales funnel. At Ecommerce Empire Builders, we are committed to helping you scale your dropshipping business. Send us an email to get your store reviewed, and sign up for a free webinar to learn how to scale your business. You can also subscribe to my YouTube channel for fresh insights and strategies.