Empire builders, have you been struggling to generate consistent profits through your ecommerce endeavors? If you have, this article is for you. Today, I will take you through the process of turning your struggling dropshipping Shopify store into a money-making machine. I asked on our Instagram page for followers to submit their Shopify stores for me to review. I got a ton of responses and chose to review the store whose name grabbed my attention.
Through my review of this store, you will learn what this ecommerce business is doing right, what they’re doing wrong, and how you can integrate their most useful elements into your ecommerce business today. Read on to learn how to transform your Shopify store into a money-making machine.
The Yoga Alien Review
The ecommerce store I choose to review is yogaalien.co. Right out of the gate, the domain name this ecommerce business chose is fantastic. It’s a name that grabs your attention and makes you do a double-take. However, I don’t like that the store chose a .co domain. My advice will always be to go with a .com domain. Even if it means picking a different domain name, always go with the .com as it provides more credibility to your ecommerce business.
Every Dropshipping Shopify Store Needs a Clear Niche
Another element that the Yoga Alien got right is having a niche. They sell yoga products. Yoga is their niche. In ecommerce and dropshipping ventures, it’s important to niche down and sell in a specific category or sell a specific product. Having a niche is the best way to sell to a direct group of people and to create a strong brand relationship with your customers. Before you start your ecommerce store, determine what your niche will be.
Areas for Improvement in This Dropshipping Shopify Store
While I love the company name and that they have a clear niche, there are quite a few elements that I would change on Yoga Alien’s storefront. Every successful ecommerce store is supported by great copy, images, and amazing offers. Yoga Alien’s dropshipping Shopify store could use a revamp on some of these elements. The copy the Yoga Alien uses does not give the customer enough of a reason to invest in the brand or products of Yoga Alien. Remember, the copy on your store has to provide your customers value and assure them that your product or service will solve some sort of problem that they are facing. For a yoga store, the copy should play toward transforming a customer’s life through health, fitness, and mindfulness practices.
On the Yoga Alien storefront, I would also love to see more highlights of customers using the products, customer reviews, and better offers. If you want to generate more sales, make sure your store has high-quality images of your product being used, multiple customer reviews with photos, and an amazing offer that customers simply can’t get elsewhere.
Credibility Is Key — Make It the Foundation of Your Dropshipping Shopify Store
Now that we’ve learned what the Yoga Alien store did right and what they could work on, what does this mean for your ecommerce business? Well, the most important element to keep in mind when turning your Shopify store into a money-making machine is credibility. When it comes to creating successful dropshipping businesses, credibility is key. Build your store’s credibility through these six elements:
1. Domain Name
First, always go with the .com domain as it instantly provides more credibility for your business. Your domain name should make sense, but it should also grab your customers’ attention. Yoga Alien is a domain name that makes customers do a double-take, but it also makes sense for the business because they sell yoga products.
2. Niche
A niche store will always garner more credibility compared to a general store. Always chose a niche category or product when creating your ecommerce business. A niche portrays your business as a specialized leader in a specific category.
3. Purposeful Copy
While this is often an overlooked element, your copy matters when creating a profitable ecommerce store. While the copy should be catchy and draw customers in, it should also be purposeful and add value for the customer.
4. Customer Support and Interactions
A profitable ecommerce store also relies on customer support. Reach out to your customer to have them send in their honest reviews of your product. Also, be willing to provide an incentive for your customers to send in their own photos and testimonials using your product. Customer support goes a long way in establishing credibility for your store.
5. High-Quality Images
Credibility also comes from having high-quality images on your store. Your store simply won’t be taken seriously without high-quality background images and high-quality images of your products.
6. Amazing Offers
The final aspect of creating a credible store is your offer. Every ecommerce business is not only competing against Amazon but also against each other. When going up against Amazon or other dropshippers, you can’t just compete on price. This is not a strategy with longevity. You need to create offers and bundles that customers can’t get elsewhere. A great way to separate yourself from the competition is through information products. Remember, you’re not just selling a product. You’re selling a solution. So you have to separate yourself from the rest of the pack.
The 4 Pillars of Ecommerce
Through consistency and execution, you will be able to build your store’s credibility and create a money-making ecommerce store. If you’re feeling stuck, just remember the four pillars of ecommerce:
- Find Your Niche
- Create a Compelling Offer
- Build Out Your Funnel
- Drive Traffic to the Funnel
Consult With the Pros
It’s my hope that this information will put you on the fast track to creating a Shopify money-making machine. However, if you feel like you need a little more guidance in setting up your own profitable ecommerce business, feel free to reach out to us today.
At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. So get the ball rolling — sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping and sales funnel industries. Remember, your empire starts now!