Ecommerce Empire Builders

How to Use These Free Digital Product Ideas for Easy Upsells

by Peter PruSeptember 27, 2021September 23, 2021Digital & Information ProductsLeave a Comment

Welcome back, Empire Builders! If you’ve seen almost any of my videos or other blog posts, then you know that I think selling digital products is one of the best ways to make money online. A question I get a lot is how to find digital products to sell. So, today we’ll be going over where to get inspiration to discover hundreds of digital product ideas almost instantly. Let’s jump right in.

If you want a real-time, step-by-step demo, then you can watch over my shoulder as I find products, react, and come up with ideas in this video.

https://www.youtube.com/watch?v=yOh2iYhn5uk

The Benefit of Digital Products

The reason selling digital information products online is such a great way to make money is that after the first sale, it’s 100% profit. Then you can sell it hundreds or thousands of times without having to invest time or money in each copy. I always tell my clients that the best way to build a successful business is to have multiple revenue streams. Selling digital products is one of the fastest, easiest, and most profitable ways to make money online.

Where to Do Digital Product Research

Etsy is a great place to get endless ideas for the best digital products. There are hundreds upon hundreds of people selling digital products on Etsy right now and making a killing! So there’s no reason you can’t do the same.

How to Use Etsy for Digital Product Research

Peter Pru discussing how to find digital product ideas on Etsy

Go to Etsy and find your niche in their category list. Most niches fall into a subset of one of these categories. However, if you can’t find one that quite fits your niche, just type “digital + [your niche]” into the search bar. If you sell to a particular audience, like moms, you can also search for things like “digital mom gifts” or “digital gifts for mom,” or even “digital gifts for her.”

Many people see the results and think, “Who would buy that?” While it may not make sense to you, look at the number of sales listed. The first product I found for “digital mom gifts” is a customizable and printable drawing of a mom and a dog sitting on a dock. All you can see is their backs and the water, yet it has sold over 27,000 copies at almost $16 each.

Remember: that’s pure profit. If something like this has so many sales, think of how well a product tailored to your niche can do. Imagine if you make it easy for customers to add to their order at checkout and it complements what they’re already buying, like creating an eBook on how to use a product and making that your order bump. It can be wildly successful. It’s incredibly easy to make money online today.

Many people working full-time see this and understandably think that, while passive income would be great, they don’t have the time to make custom prints or deal with emails. However, you don’t have to. You can hire a virtual assistant to do all that or sell one standard product instead of custom and automate the emails. Anyone can make it work.

Tailor Custom Digital Products to Your Niche

Selling custom art on Etsy is much easier than most people think. I always hear, “I’m not an artist. I don’t know anything about graphic design or high-end editing software. How could I sell custom digital art?” The truth is you really don’t have to be. Custom digital art can be completely formulaic. Sites like Canva let you edit photos, easily add graphics, and create templates or use one of theirs.

Golf

Let’s say you sell physical products in the golf niche. Offer a commemorative photo for people who got a hole-in-one. They’ll send their picture, and then you can just add something simple like the date and the words “Hole-in-One.”

Fishing

If you know people who love to fish, then you know they all have a story of when they caught a fish “this big!” and they all have a photo. Customize their photos with the date they caught it, the weight, measurements, and maybe even a quote if they want. It’s that simple.

Other Examples for Digital Product Ideas

Get in your customers’ heads. Imagine their goals and what they care about. Maybe they’d like a poem about their hobby. You can commission one from a writer on Fiverr. Then add some relevant graphics like golf balls, fish, or yarn, whatever makes sense in your niche, and sell it as printable wall art.

Mining for Inspiration

Peter Pru showing how to brainstorm hundreds of digital product ideas

I have a very simple but effective trick for finding blog topics that works for this, too. Typing the word “digital: into the Etsy search bar brings up tons of suggestions like digital downloads and digital prints. Use this auto-suggest function to your advantage — type in “Digital A” then “Digital B,” and so on. You can find dozens of digital product ideas per letter.

For example, “Digital C” gets you digital coloring books. This is perfect for anyone in the arts and crafts or kids’ niche. “Digital D” brings up digital daily planners. You could create your own, get a template and add graphics, hire someone to make it, or just buy a premade PLR. We have plenty of step-by-step content explaining how to find PLRs and then make great digital products.

Think Outside the Box for More Digital Product Ideas

Business owner brainstorming digital product ideas for his online business

I’m not going to tell you to follow the exact steps I used to build my business. I don’t tell you what niche to pick or what to sell. Yes, you can have us build a business for you to get you started. But eventually, you’ll be the one running that business. That’s why I teach this way.

I designed Ecommerce Business Builders around teaching you the skills you need to have a successful business because once it’s up and running, you’ll have to make decisions and come up with ideas. So, we give you the tools to do that. It’s like the old saying goes, “If you give a man a fish, he eats for a day. But if you teach a man to fish, he eats for a lifetime.”

For example, to make a product like digital planners work for the fishing niche, look at the concept of planners through the lens of fishing. Fishing enthusiasts might want to keep a log of their fishing trips. So you can provide space for things like:

Date and time
Location
The weather
Bait and lure used
How well they worked
Number of fish caught
Notes

You could even sell a fishing calendar with relevant dates like the beginning and end of fishing season instead of holidays. Alternatively, have a tips section listing the best time of year, locations, bait, and conditions to catch specific kinds of fish. The possibilities for digital product ideas are endless.

Build Your Empire

Ready to build your empire and make a full-time income online? Then watch my free webinar to learn exactly how I built 6- and 7-figure businesses without ever even touching a product! Plus, because I value your time, I’ll give you my $100k funnel template completely free just for showing up. You can also subscribe to my YouTube channel for even more digital product ideas. Remember, your empire starts now!

3 Easy PLR Websites That Make Money For You — Fast

by Peter PruSeptember 8, 2021September 8, 2021Digital & Information ProductsLeave a Comment

There’s an old saying that goes, “Time is money.” It’s absolutely true. When you’re running a business, time is your most precious commodity. Preserving it frees you up to focus your energy elsewhere. Being able to make money is great, but being able to make it quickly is even better and will help you stand out from the pack. In this article, we’ll discuss how to create digital products quickly — and three PLR websites that can help you make them.

If you’re looking to create content to either sell or help you establish authority in your field, you may see it as a time-consuming challenge. You understand the need to develop this content, but you may not have the time or knowledge to dedicate to it.

There’s a solution for this: purchasing the private label rights of prewritten ebooks for you to resell or redistribute online.

What’s the benefit of doing this? You can help connect your audience with valuable, actionable content without having to dedicate time and resources to produce that content. You’ll be able to sell the material, helping your audience members while also making money. You’ll establish authority with your audience, becoming a reliable source of information while saving time you can dedicate to other pursuits.

Let’s take a closer look at my three favorite PLR websites that I use to purchase prewritten ebooks so I can then sell them for a profit. I’m not affiliated with these — I’ve simply spent money on these sites before, and I know they’re legit.

What Is PLR?

First, let’s look at the definition of private label rights (PLR). These are products created by someone else that you can purchase the rights to. On PLR websites, you can purchase a batch of articles with different word counts for a nominal fee and then have the private label rights to publish or use that content in any way you see fit.

You own the material once you pay for it.

Once you have it, you can post the articles to your blog or website. You can give them away for free. It’s up to you. Once you spend the money, it’s your call as to how you use the resources.

It’s not illegal, and you’re not infringing on anyone’s rights. As long as you buy the rights to the products, you can do whatever you want with them. That includes selling them as-is or making modifications to meet your audience’s needs better.

You can:

Use it as an upsell on an existing purchase.
Give it away as a way to build your email list.
Insert your name or business as the author.

There’s no shortage of options when it comes to PLR. So, with that in mind, here are three vetted PLR websites that can help you make money fast.

The PLR Store

The PLR Store is one of my favorite go-to spots for PLR content. Whatever your niche might be, there’s likely content here for you to use. It has a simple interface and is fairly easy to navigate, enabling you to find content on your chosen subject area.

(Quick aside: many PLRs come as “Plain Jane” documents. This provides you with an opportunity to spruce them up a bit, formatting them or adding book covers. This will make it more appealing to your customers. You don’t want to send your customers a boring text document. You want to give them something visually captivating that they’ll enjoy reading.)

BuyQualityPLR.com

Screen grab of Peter Pru showing the different PLR media types available

BuyQualityPLR isn’t bad, even though the website looks… Well, there’s no other way to say it. It looks terrible. It uses a clunky, old-school WordPress theme. But despite the lack of a compelling design, this site is well-organized.

The site presents you with a variety of niches to choose from, making it easy to locate the subject or topic you’re most interested in.

Once you choose a topic, you’ll then get to see all the PLR content available within that subject area. What’s cool about this is that many ebooks come with add-ons like video training and tutorials. The drawback is that these are a little more expensive. But that means if you edit it correctly, you can charge more for it.

You’re spending a little more than you would with a simple ebook, but that increases the value you offer your potential customer. That means they’re going to be willing to pay more and will be more impressed with what you’re offering.

Look at an example of an ebook that costs $37 with video training included. You can spend a little time editing the ebook and packaging the two as a comprehensive package. After you’ve made your initial $37 investment back, everything else you make off of it is pure profit.

Alternatively, you can add the content as an upsell to an existing offer. These things will help the profitability of your business. You buy them once; you don’t have to pay for them every single time.

Many of the ebooks are nicely edited when you receive them, or they come with really well-made videos. In these cases, you won’t have to do much work on the front end. You’ll get the material ready to sell, which makes the venture even more profitable for you.

PLRProducts.com

Customer reading an ebook selected from a PLR website

PLR Products is a massive PLR site with a ton of different content. This one is nice because it has the usual PLR products on topics like marketing, but it includes other topics such as pets or home and garden.

Many people may not think they don’t have space for information products in their niche. The truth is, you’re likely just not looking hard enough. With sites like PLR Products, you can research content you can appropriate for your website or online marketing presence.

Think of PLR products as a tool to help you make money fast. You can literally get started in under 25 minutes.

Rather than dedicating precious hours to developing valuable content for your audience, delegate the task by purchasing prewritten material from these PLR websites. Fuel your content stream quickly with inexpensive, usable ebooks you can then deploy in a plethora of ways that increase your profits.

If you’re looking for more valuable insight into how to make money online, subscribe to my YouTube channel for more tips. Also, sign up for our exclusive free webinar on the simple eCommerce funnel I used to create a full-time income online.

Tagged : digital information products / digital products / ebooks / how to create digital products / PLR

How to Create a Digital Info Product Sales Funnel for Easy Online Sales

by Peter PruJuly 12, 2021July 5, 2021Digital & Information ProductsLeave a Comment

Welcome back, Empire Builders! Today I want to teach you guys the four best ways to sell digital products online through a digital info product sales funnel. I also made a video going over this where, for the first time ever, I show you guys the back end of my very own digital product funnel. So, to get a complete behind-the-scenes look, watch the full video.

First Things First

Before we get started, it’s important to know that you can’t just sell digital products somewhere like Shopify. You need a digital info product sales funnel. Remember, while they have a very high profit margin because you create digital products once and sell them over and over, they’re also harder to sell. They’re intangible, so you need to be great at marketing, showcasing perceived value, and (most importantly) creating quality digital products that provide real value.

Try these strategies:

1. Front-End Offers on Your Digital Info Product Sales Funnel

Peter Pru explaining how important it is to display offers on a digital info product sales funnel properly

The front-end product is the original offer that customers click to buy before upsells or order bumps. That’s the product you advertise to draw people in. To successfully sell information products, especially as the front-end offer, you absolutely must showcase them properly to convey a high perceived value.

Use an offer stack image to showcase everything your digital product offer includes. You want to stack the image with photos of everything in your offer so buyers will think, “Wow! I’m getting so much for my money!” An offer stack image illustrates that it’s a bundle and not one product, increasing the perceived value. You can make your own on PlaceIt.net, hire us to make them for you, or hire someone on Fiverr.

Next, below your two-step order form, show them everything they’ll get. Break it up into multiple offer stacks. Showcase each element with a clear and compelling description and high-quality offer stack image. That’s why you should always bundle information products. It might cost a bit more time and money initially, but after that, it’s pure profit.

Sell high-quality, high-value information product bundles for a great price to make them irresistible. Create an offer that people can’t say no to because the deal is too good to pass up. Selling one digital product alone takes less time and money but doesn’t convert nearly as well because it can’t provide as much value.

2. Order Bump

The second strategy is using digital product order bumps. Remember that two-step order form? Once customers opt in by providing their shipping information, they’re pre-qualified and much more likely to buy. The more yeses you get, the more yeses they’ll give. So, on the next page, you’ll have your order bump (basically a pre-purchase upsell) that they can add to their order with one click.

Keep it simple. Ours is just a few sentences with no images, and it converts at 25%. Also, make sure the order bump is related to the front-end offer, like selling dog training toys with a dog training eBook bundle. This can increase your average order value and profit margins while decreasing overall ad spend.

3. Upsells

The third option for your digital info product sales funnel is using digital product upsells. On your upsell page, you just need a short description and offer stack image to convey a high perceived value. If they click yes, they’ll be automatically billed, and if they click no, they won’t be. Remember, you already have that first yes. Don’t overcomplicate it.

Again, make sure the upsell makes sense and relates to the product they just bought. Video courses, eBook bundles, checklists, and worksheets are great examples. Upsells should enhance their experience with the product or help them achieve their goal, like selling bass fishing lures with a bundle of eBooks on bass fishing techniques.

4. Monthly Subscription

Lastly, we have monthly subscriptions. I use my all-time favorite program, Ecommerce Empire Insider, as a monthly subscription upsell. There’s a short description, just a couple of sentences. Then, instead of more text, I have a quick little three-minute video explaining the program and its benefits. This feels more personal and boosts conversions by helping people get past all their fears and objections to a monthly subscription.

Under that is the best offer stack image we’ve ever made. It so clearly displays how much you get—increasing the perceived value—that I don’t even have to describe everything included. The value is so over the top and in your face for such a good price that you’d have to be crazy not to buy it. I can’t stress this enough: you need good offer stack images for people to buy your digital products.

Below the offer stack image, visitors have the option to either prepay for the year and save or pay the monthly subscription. I usually say never give more than two options, yes or no, and I still recommend that for physical product subscriptions. However, in this case, since it’s a digital product with very simple options, it performs really well.

My Recommendations for Best Results With Your Digital Info Product Sales Funnel

Peter Pru explaining how to showcase an offer stack

Here’s what I recommend for each option based on what I’d do if I were just starting out:

Front-End Digital Product Offers

I don’t recommend this for beginners. This can work well for influencers and people with an existing following or email list. However, it’s much less effective if you’re just starting out.

Order Bumps and Upsells

These are my favorite ways for beginners to sell digital products. For dropshippers selling physical products, related digital products make great order bumps and upsells. I 100% recommend these methods.

Monthly Subscriptions

I don’t recommend subscriptions for beginners because you need to create monthly digital products, so it’s more work. It’s better to hold off until you know whether buyers in your niche are interested in that kind of content.

Consult With the Pros

Dropshipper learning how to make ebooks and a strong digital info product sales funnel

I hope you enjoyed learning about the best ways to sell digital products online. Don’t forget to watch the full video where I give you the first-ever behind-the-scenes look at my entire digital info product sales funnel. If you drop a comment below the video, you’ll be entered to win our Ecommerce Empire Starter Pack Course 100% free.

If you’re ready to start building your empire, check out my free webinar to learn how I made a full-time income online without ever buying or touching a single product, investing huge amounts of startup capital, or building a website. As a thank you for showing up, you’ll get my $100K funnel template completely free. Remember, your empire starts now.

Tagged : digital information products / digital products / how to create digital products / how to use a sales funnel / Sales Funnel

How to Create an eBook: Complete Guide to Publishing and Selling Online

by Peter PruJuly 7, 2021July 3, 2021Digital & Information ProductsLeave a Comment

One of the best ways to earn income online is knowing how to create an eBook that you can then repeatedly resell online for a profit. Like other digital products, eBooks are great because you only have to create them once. Then they provide endless value as you can sell infinite copies to future customers.

These products are particularly beneficial if you’re starting with a limited budget or if you don’t have enough money to hire professionals. In this complete guide, we’ll show you how to create an eBook and sell it for 100% profit as a continuous source of income.

What You Need to Create Your eBook

There are a few key elements you’ll need to create your eBook, including:

Placeit.net
Canva.com
Google

With these three tools, you can put together a winning eBook and use it to maximize dropshipping profits for your online business. Here we’ll review each tool and how it plays into the eBook creation process.

How to Create an eBook on Placeit

Screen grab of Peter Pru explaining how to create eBook marketing images

When it comes to mockups for eBooks, Placeit is excellent. Keep in mind that, unlike physical products, eBooks are intangible and don’t have the “feel” factor that people can experience with an actual book. Using mockup images from Placeit, you can at least emulate that sensation on a digital level to showcase your eBook’s look and “feel.”

Upon visiting Placeit, you can easily enter “ebooks” into the search bar to begin browsing a large selection of mockup images. For example, you may see a mockup image of a book standing on three books, a hardcover mockup, or other images. You can overlay any of them with your book cover to lend a more physical sensation to your eBooks. All you need to do is select your mockup, upload your eBook cover and spine, and the site automatically replaces the default images with your custom images.

You can use Placeit to create mockup images for other content, too. This includes video and audio content. Download images of physical versions of these media that you can use to replicate the tangibility of a physical product.

If you’re wondering what type of images you would use to create those mockups, that’s where Canva comes in.

How to Create an eBook on Canva

When creating your eBook, you can use Canva to accomplish two main objectives:

1. Design Your eBook Cover

Like Placeit, you can use Canva to design your eBook cover. To get started, click on the Templates tab at the top of the homepage. From there, you can again simply enter “ebook” into the search bar to begin browsing various images. On the next page, you’ll see many eBook cover templates to choose from as you look for the perfect image.

Once you locate the cover you want, you can click on it. Canva will enable you to customize the title, author name, and other elements of the template. While you may be tempted to design your own eBook cover from scratch, this is a time-consuming process that you can avoid with a simple, appealing template from Canva.

With your selected cover, you can then bring it into your mockup on Placeit.

2. Create Your eBook Content

After choosing your cover and mockup, you can begin creating the actual contents of the eBook using Canva. Based on the cover you select, you can use a corresponding aesthetic that looks much better than a basic template. Using the right visual elements for each page, you can keep readers engaged and ensure that your eBook benefits from high perceived value.

Depending on the topic and your area of expertise, you may need to conduct some research into the topic to inform your eBook content. You can take cues from Wikipedia articles and other sources to help create your eBook. If you want to quickly put your eBook content together, Google is the next tool you’ll want to use.

How to Create an eBook: Using Google and PLR Suppliers

Screen grab of Peter Pru looking through PLR content

To begin looking for content ideas, head over to Google and enter a search based on your specific niche. For instance, you can search for “prepping PLR” on Google. PLR stands for private label rights, which allow customers to purchase digital products once from PLR suppliers and sell them repeatedly. Once you purchase a PLR, you can rebrand it and include your own company or name on it, making it officially yours to use.

PLRs are often very inexpensive, costing around two to three dollars in many cases. You can also find PLRs on multiple platforms, including Buy Quality PLR, But it’s important to avoid suppliers that aren’t as reliable. Apart from Buy Quality PLR, which we’ve used, we also suggest checking out ThePLRStore.com, which also has plenty of topics and high-quality content available.

When we searched for “prepping PLRs” on Buy Quality PLR, we found one article pack that was somewhat on the expensive side at $9.99. Scrolling down, you can see the details about the content, including lists of topics and potential uses for them. Once you choose the content you prefer, it’s time to repackage it. It’s worth noting that many of these files are plain and don’t do anything particularly interesting with the format. This is what makes Placeit and Canva so helpful; you can upload the content to these platforms to visually improve it.

You can also find a lot more than eBook content from PLR suppliers. In our search for prepping content, we found a collection of PLR videos on ThePLRStore.com that you could repurpose and sell or give away. Some PLRs also come with mockups, which can eliminate the need to use Placeit or Canva.

How to Easily Sell Your eBooks

Online business owner selling her eBooks along with other digital and physical products

Now that you’ve created your eBook, it’s time to sell it. There are a few different ways to go about selling your eBook, including:

1. Add Them to Your Upsell Pages

The easiest way to sell eBooks is to add them to your upsell pages if you’re using a sales funnel. This is because it’s easier to get people to add the eBook to their cart once they’ve already committed to purchasing the main product.

2. Sell Them Through Your Order Bumps

Order bumps, or pre-purchase upsells, are also ideal for selling eBooks. You can sell them separately or in a bundle. When charging for your eBooks, we generally recommend including three to five eBooks that can solve some core pain points that customers may be experiencing. This will highlight the value of your eBooks.

3. Sell Them on Your Front End

You can also sell your eBooks on your front end, though this may be more difficult to accomplish. If you’re going to sell eBooks this way, we suggest you bundle them with physical products. This can increase their perceived value and inspire shoppers to actually make the purchase.

Additionally, we recommend selling products as part of a weekly or monthly subscription. This can further generate income through these products and bring in more income every month.

Use eBooks to Complement the Rest of Your eCommerce Efforts

eBooks can generate more income while helping sell the rest of your physical or digital products. People love eBooks that help solve specific problems and show the value of the company behind them. If you want to learn more about how to generate a reliable revenue stream online, register for my ecommerce masterclass today. You’ll be able to learn more about some of the concepts explored here. You can also find out how you can build a full-time income online. Learn more about how to create an eBook and other digital products by subscribing to my YouTube channel.

Tagged : digital information products / digital products / ebooks / how to create digital products / how to sell ebooks