Tag: improve your Shopify store

How to Make Money With ClickFunnels and Shopify in 2021

by Peter PruStore ReviewsLeave a Comment on How to Make Money With ClickFunnels and Shopify in 2021

At Ecommerce Empire Builders, we’ve developed a series called Roasts and Ranks. Here, we rank ecommerce businesses from one to ten based on a number of factors. Watching can help you learn more about how to make money with ClickFunnels by learning from others’ mistakes and strategic wins. When ranking, we’ll look at four key factors, including:

  • First impressions
  • The niche
  • The funnel
  • The offer

Do you want to get involved and submit your online store for us to check out and review? Then you can submit your store to us online, and we may feature you in a future episode. 

In this edition of Roasts and Ranks, we’re looking at a business called Fitnetic Nation. We wanted to see what they’re doing right and what could benefit from some improvement. In the process, we’ll go over how to make money with ClickFunnels and Shopify.

First Impressions: An Impressive Use of Sales Funnels But Weak Design and a Broad Niche

From the moment we visited the Fitnetic Nation website, we were impressed with the fact that they used a sales funnel through ClickFunnels. Usually, the stores we review consist solely of a Shopify store without any use of funnels. But the people behind Fitnetic Nation seem to have a good grasp of a sales funnel’s importance. Instead of simply building a Shopify store, Fitnetic Nation uses a system to bring people up the sales ladder and optimize their maximum cart value.

What was unique about Fitnetic Nation was that they had both a main website at fitneticnation.org and another ClickFunnels site, fitneticnation.com. Looking at their .org domain, we weren’t immediately wowed by the homepage. For a business in the fitness niche, we felt that the website was fairly generic and uninteresting. The banner image was somewhat blurry. We also noticed that the font in the banner logo was different from that in the logo below. We would’ve liked to see some consistency.

Problems With the Theme

Generally, we thought the theme on the .org domain was unimpressive. Even a basic WordPress or ClickFunnels theme could offer some more uniqueness and flair. The biggest issue with this is that a niche like fitness demands a lot of energy and liveliness to inspire prospective customers. But the website simply lacked that kind of energy. Due to the lack of clarity when it came to the niche on the homepage, we couldn’t give it many points.

For instance, the homepage on the .org domain states that Fitnetic Nation provides various products for “anyone looking to get in shape and move to the next level in their fitness journey,” but that’s too broad. We felt that they could have dug deeper here. They should have chosen a specific sub-niche, such as stay-at-home moms or busy professionals. It’s important to speak to a specific audience to establish a better connection, which Fitnetic Nation didn’t do.

As a side note, we don’t recommend getting into the fitness niche unless you’re willing to work hard and devote a lot of time to it. It’s one of the most competitive and influencer-driven niches. Unless you’re able to post on Instagram, YouTube, or other platforms on a daily basis, the chances of succeeding in this niche are normally very slim. A key part of knowing how to make money with ClickFunnels is knowing what niche (and sub-niche) to focus on.

The Store: Bare-Bones Product Pages Don’t Entice Buyers With a Clear Offer

Screen grab of Peter Pru analyzing Fitnetic Nation's product offer

Looking at the products on Fitnetic Nation’s .org domain, we didn’t love the design of the product pages. The biggest problem was the absence of any kind of engaging offer. The price for the Dimok Sport Weighted Vest showed a sale lowering it from around $60 to $45.97. But there wasn’t anything attention-grabbing about the rest of the page. Also, the site didn’t prominently display the price. Even if people see the price drop, they may just head over to Amazon. They might find the product for even less there.

Whenever you sell a product through your business, you have to ask why anyone would buy your products. What is it that differentiates your brand from the many others out there? If you can provide a compelling answer to this question when launching your store, you’re that much closer to developing an exciting offer that drives sales.

An Unexpected Feature: The Music Tab

One unusual item that we noticed on the .org website was a tab in the main navigation labeled Music. When we opened that page, we unexpectedly found a single listenable track that we were able to load into iTunes. It essentially appeared to be a workout track that people could check out, which we thought was kind of cool.

In fact, we believe that could have been a great way for this brand to stand out. They can include a playlist of songs that inspire people to work out. What would make this a particularly effective selling point would be to include it for free with the purchase of other products. We let this count toward some points for Fitnetic Nation. But we think this would work better as a bundled product.

A Simple Mission Page That Needs Some Work

While it’s a good idea to include an “Our Mission” page, we found Fitnetic Nation’s to be empty and devoid of personality. The mission statement at the top of the page was simple and synonymous with many other fitness companies’ mission statements. And while the page mentions the company’s devotion to top-quality products and craftsmanship, there were no pictures or other accompanying text to establish the differentiating factor.

The Importance of Standing Out

Screen grab of Peter Pru analyzing Fitnetic Nation's website

Overall, the most glaring issue we had with Fitnetic Nation’s .org and .com websites was the distinct lack of any kind of attempt to stand apart. With so many competitors in the fitness niche, showing what makes your products different is a key part of how to make money with ClickFunnels and Shopify. The few product images on the website were simple stock images that didn’t truly show products in action. Also, there were no customer testimonials to vouch for the site’s claims of providing products of exceptional quality.

Looking back at their .com ClickFunnels site, we did notice that Fitnetic Nation had included an offer at the top of the main page. The offer was strong (featuring two free PDFs that would come with an “exclusive bundle”). But it was below a banner image with a logo. To be more effective, the offer would benefit from being placed above the logo. Ultimately, the logo doesn’t even need to be in there, as businesses need to build themselves around logos. A logo doesn’t mean anything if the brand doesn’t have a reputation that people associate with that logo. 

Our Final Score: 4.1

Based on what Fitnetic Nation is doing with their site at the time of this review, we feel that a 4.1 is a fair rating for this store. Right off the bat, we liked the use of funnels. There was also the start of some good ideas, such as the mission statement and the music section. But there needs to be a lot more. There are plenty of winning starting ideas here, but they could benefit from some expansion.

While there’s an offer on the ClickFunnels site, it’s hurt by a logo that’s entirely unnecessary. It’s also important to highlight the true value of that offer. For those free PDFs, for example, Fitnetic Nation could list the prices that they would normally cost. Additionally, there needs to be a specific niche and target audience within the fitness niche. Selling to parents, professionals, or young aspiring athletes could lend a sense of identity to this brand and speak to a particular group. The overall design of the website could also benefit from a clearer identity and engaging visual themes.

Fitnetic Nation is off to a great start on how to make money with ClickFunnels. But there are many ways to improve this business and transform it into a seven-figure earner.

Consult With the Pros

Dropshipper learning more about how to make money with ClickFunnels

If you would like to submit your own store for review, feel free to send us your information today and get a personalized review that helps you learn how to make money with ClickFunnels. You can also learn more about how to make money with ClickFunnels and earn a full-time income with our free Ecommerce Empire Builders masterclass. To get started with your own store and harness the power of sales funnels, register for this free webinar today. You can also watch more of our Roast and Ranks series on my YouTube channel.

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Turn Any Dropshipping Shopify Store Into a Money Making Machine

by Peter PruDropshipping Case Studies / Shopify TrainingLeave a Comment on Turn Any Dropshipping Shopify Store Into a Money Making Machine

Empire builders, have you been struggling to generate consistent profits through your ecommerce endeavors? If you have, this article is for you. Today, I will take you through the process of turning your struggling dropshipping Shopify store into a money-making machine. I asked on our Instagram page for followers to submit their Shopify stores for me to review. I got a ton of responses and chose to review the store whose name grabbed my attention. 

Through my review of this store, you will learn what this ecommerce business is doing right, what they’re doing wrong, and how you can integrate their most useful elements into your ecommerce business today. Read on to learn how to transform your Shopify store into a money-making machine. 

The Yoga Alien Review 

The ecommerce store I choose to review is yogaalien.co. Right out of the gate, the domain name this ecommerce business chose is fantastic. It’s a name that grabs your attention and makes you do a double-take. However, I don’t like that the store chose a .co domain. My advice will always be to go with a .com domain. Even if it means picking a different domain name, always go with the .com as it provides more credibility to your ecommerce business. 

Every Dropshipping Shopify Store Needs a Clear Niche

Another element that the Yoga Alien got right is having a niche. They sell yoga products. Yoga is their niche. In ecommerce and dropshipping ventures, it’s important to niche down and sell in a specific category or sell a specific product. Having a niche is the best way to sell to a direct group of people and to create a strong brand relationship with your customers. Before you start your ecommerce store, determine what your niche will be. 

Areas for Improvement in This Dropshipping Shopify Store

Screengrab of Peter Pru analyzing YogaAlien's web copy

While I love the company name and that they have a clear niche, there are quite a few elements that I would change on Yoga Alien’s storefront. Every successful ecommerce store is supported by great copy, images, and amazing offers. Yoga Alien’s dropshipping Shopify store could use a revamp on some of these elements. The copy the Yoga Alien uses does not give the customer enough of a reason to invest in the brand or products of Yoga Alien. Remember, the copy on your store has to provide your customers value and assure them that your product or service will solve some sort of problem that they are facing. For a yoga store, the copy should play toward transforming a customer’s life through health, fitness, and mindfulness practices. 

On the Yoga Alien storefront, I would also love to see more highlights of customers using the products, customer reviews, and better offers. If you want to generate more sales, make sure your store has high-quality images of your product being used, multiple customer reviews with photos, and an amazing offer that customers simply can’t get elsewhere. 

Credibility Is Key — Make It the Foundation of Your Dropshipping Shopify Store

Screengrab of Peter Pru discussing the importance of digital products for niche products

Now that we’ve learned what the Yoga Alien store did right and what they could work on, what does this mean for your ecommerce business? Well, the most important element to keep in mind when turning your Shopify store into a money-making machine is credibility. When it comes to creating successful dropshipping businesses, credibility is key. Build your store’s credibility through these six elements:

1. Domain Name 

First, always go with the .com domain as it instantly provides more credibility for your business. Your domain name should make sense, but it should also grab your customers’ attention. Yoga Alien is a domain name that makes customers do a double-take, but it also makes sense for the business because they sell yoga products. 

2. Niche 

A niche store will always garner more credibility compared to a general store. Always chose a niche category or product when creating your ecommerce business. A niche portrays your business as a specialized leader in a specific category. 

3. Purposeful Copy 

While this is often an overlooked element, your copy matters when creating a profitable ecommerce store. While the copy should be catchy and draw customers in, it should also be purposeful and add value for the customer. 

4. Customer Support and Interactions

A profitable ecommerce store also relies on customer support. Reach out to your customer to have them send in their honest reviews of your product. Also, be willing to provide an incentive for your customers to send in their own photos and testimonials using your product. Customer support goes a long way in establishing credibility for your store. 

5. High-Quality Images 

Credibility also comes from having high-quality images on your store. Your store simply won’t be taken seriously without high-quality background images and high-quality images of your products.

6. Amazing Offers 

The final aspect of creating a credible store is your offer. Every ecommerce business is not only competing against Amazon but also against each other. When going up against Amazon or other dropshippers, you can’t just compete on price. This is not a strategy with longevity. You need to create offers and bundles that customers can’t get elsewhere. A great way to separate yourself from the competition is through information products. Remember, you’re not just selling a product. You’re selling a solution. So you have to separate yourself from the rest of the pack. 

The 4 Pillars of Ecommerce 

Ecommerce business owner working on his Shopify site

Through consistency and execution, you will be able to build your store’s credibility and create a money-making ecommerce store. If you’re feeling stuck, just remember the four pillars of ecommerce:

  1. Find Your Niche 
  2. Create a Compelling Offer 
  3. Build Out Your Funnel 
  4. Drive Traffic to the Funnel 

Consult With the Pros 

It’s my hope that this information will put you on the fast track to creating a Shopify money-making machine. However, if you feel like you need a little more guidance in setting up your own profitable ecommerce business, feel free to reach out to us today. 

At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. So get the ball rolling — sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping and sales funnel industries. Remember, your empire starts now!

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