Tag: shopify trends

Dropshipping Product Research Course: How to Find Shopify Products in 2021

by Peter PruProduct Research / Shopify TrainingLeave a Comment on Dropshipping Product Research Course: How to Find Shopify Products in 2021

When building your online store, the biggest question will be about the right products to sell. Dropshipping product research can be the difference between making a six- or seven-figure profit and a big fat zero. After all, it’s essential to fill your online store’s inventory with top-quality merchandise that you can sell affordably to your customers. By choosing winning items to sell, the amount of profit you can generate is limitless. So, buckle up and learn how successful dropshippers find Shopify products for their businesses. 

1: Peek Into Amazon Best Sellers

Arturo showing how to use Amazon search results to find Shopify products

You can browse Amazon Best Sellers to generate a list of best-selling and winning products that refreshes every hour. Although Amazon features many branded products, such as Nike, Apple, Lego, and so on, you can still find numerous non-branded products to sell on Shopify. 

To identify a winning product, try to find the most popular generic products and then figure out if they are available on Oberlo. If that is the case, take that product and start selling it on your own. Simply put, if the product is a best seller on Amazon, it can be the same thing on your dropshipping website. The strategy is to take a generic product, create an enticing brand behind it, and begin selling. 

2: Utilize Wish to Find Shopify Products

Wish is another eCommerce platform that features its best-winning products with sellers. The platform has very active reviews plus a rating section that helps you research popular products. Besides, plenty of their winning products are purely generic, making it easier to feature similar effects on your online store.

Another exciting thing about Wish is that most products are designed to be bought impulsively. Such kinds of products are perfect to market on social media platforms such as Facebook and Instagram. When browsing through Wish, ensure you choose colorful, fun, and unusual products as they often become winning products. 

3: Spy on Your Competition 

Snooping on eCommerce stores similar to yours can give you a great idea about the best product to sell. Find successful online stores and analyze what they are selling. Even if you don’t find the same item they’re offering, you can get good ideas from their success. For example, if you’re starting an eCommerce store in fashion, you can get current trends by visiting a famous fast-fashion store such as H&M.

The strategy is to identify successful online shops in your niche and get the best of what they’re offering. By going through your competition’s website, you will find patterns and connections you can utilize for your own success.

4: Check eBay Watch Count 

The eBay watch count lets you see the most popular products on eBay. You can search based on keywords connected to your niche or store. But to get more specific results, go with a more detailed description. 

Obviously, the winning items for your online store are those with the highest number of views. However, if your search is more specific, views will be fewer, and that’s completely normal since many shoppers don’t go into specifics when searching for an item. 

5: Try Oberlo to Find Shopify Products

Oberlo is the gateway to thousands of products that you can find on AliExpress. Besides having access to one of the largest eCommerce stores in the globe, you can view the most popular products over the last month or half a year. That allows you to check if the item is a continuous success or just a current trend.

Oberlo also allows you to see a lot of helpful metrics on each product, including how customers rate products, by browsing through their comments. Other statistics include imports, giving you information about the number of stores selling that exact product and those that launched in the last month. 

Types of Products to Pick for Your Dropshipping Store

Shopper browsing through engaging products and ads

Let’s face it; there’s no way you’ll find a product or niche that appeals to everyone. Therefore, picking the right demographic of shoppers is key to having a successful dropshipping store. Some items that can make your eCommerce store a success include:

Products Related to Hobbies

People who are really into a hobby will buy anything to fulfill their interests. Examples are pet products, tools, stickers, equipment, merchandise, sporting gear, and more. 

Products Targeting Business Customers

Business customers are a great group to target since they usually buy in bulk and become recurring customers. If you can build a good reputation with business clients, they’ll bring in cash for the long haul.

Products That Solve a Problem

People continually seek ways to make their lives smoother, and most successful business ideas are often based on that notion. For example, washing machines and robotic vacuum cleaners make life easier, and people will feel relieved by investing in them. Of course, you need to do your research well to identify products that solve modern-day problems.

Hard-to-Find Products

You don’t want to offer products that shoppers can purchase at any store close to them, such as batteries. If you want to capture paying customers, you need to find Shopify products that are not easily available in their area. In such cases, they’ll be willing to pay well for the item and wait for the shipping patiently. For example, getting medieval knight armor might be impossible in many Halloween shops. So, consumers will have no option but to order it online.

Get Help From Ecommerce Empire Builders as You Find Shopify Products

Arturo showing how to find products on AliExpress after researching product ideas

Overall, marketing is the biggest driver of sales for dropshippers. Since your online store is probably not well-known already, your business can’t just rely on organic reach or reputation. You need to employ a well-executed advertising campaign and offer a product that is easy to market. Ecommerce Empire Builders can help you through dropshipping product research to identify winning products for your online store. Click here to reserve a seat at the Ecommerce Empire Builders masterclass and push your online business from struggling to thriving. You can also subscribe to my YouTube channel for marketing strategies and tips.

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The Problem With Shopify Dropshipping: What You Need to Know

by Peter PruClickFunnels TrainingLeave a Comment on The Problem With Shopify Dropshipping: What You Need to Know

Welcome back, Empire Builders! If you’re thinking about getting started with Shopify dropshipping or you’re currently a Shopify dropshipper and aren’t getting the results you expected, keep reading. We’ll be going over the problem with Shopify dropshipping and why it’s difficult to be profitable on that platform. Then, we’ll discuss alternatives that can help you start making money right away.

Over the past few months, we’ve been creating a ton of dropshipping businesses and split-testing different approaches. Now that the results are in, we want to share what we’ve learned about starting your dropshipping business more profitably.

The Typical Problem With Shopify Dropshipping “Funnels”

The typical Shopify dropshipping “funnel” is where you’ll find the problem with Shopify dropshipping that stops so many sellers from making money. The word “funnel” is in quotes here because while it’s technically correct, it’s a very poor example of what a funnel should be. Let me show you what I mean. 

This is what your typical Shopify dropshipping “funnel” looks like:

Ad→ Product Page→ Add to Cart→ Cart Page→ Checkout Page #1: Shipping Info→ Checkout Page #2: Billing Info→ Complete Purchase/Thank You Page

Each of those arrows is a step that customers must complete to make the purchase. They’re also opportunities for the customer to drop off and not come back to finish the transaction. That’s the most costly problem with Shopify dropshipping. Consider how many ads people see each day, how seldom they click them, and that, as humans, we have the attention span of goldfish. When we finally do get that click, we need to get to the money as quickly as possible before life gets in the way and customers don’t come back. The “funnel” shown above does not work!

Many will argue that influencers or popular companies make millions that way. You’re right — your competitors who have warm leads and dedicated followings are making money off their popularity, But that’s despite the flaws in their methods. You don’t have that luxury, and you have to compete with them. So that’s even more reason to optimize your funnel!

What Does a Good Sales Funnel Look Like?

We use ClickFunnels to build our sales funnels, but you can use different software if you like. We use ClickFunnels because they have all the tools we need to make our funnels as profitable as possible and have it up and running within the day. 

Let’s compare ClickFunnels to Shopify. We’re going to say that the ad and the customers who click on it are identical. The funnel is the only thing that’s changed. Here’s the new funnel, done the right way:

Ad→ 2-Step Order Form→ Upsell→ Upsell→ Complete Purchase/Thank You Page

As you can see, the structure has a two-step order form right at the beginning. We get their name, email, billing, and shipping information right up front. That allows us to build our email list and follow up — whether they purchased or not. It also shows them our products and quantity break discounts, so they can choose what they want and how many they want. Then the rest of the steps are one-click upsells, usually including a subscription.

Real-Life Example of a Poorly Optimized Funnel

Screen grab highlighting multiple clicks as the problem with Shopify dropshipping

I saw an ad for a pet product and clicked it to see how many clicks it would take to complete a purchase. Here’s what I had to do:

Ad→ Add to Cart→ Checkout→ Continue to Shipping Info→ Continue to Payment→ Complete Purchase

It took six clicks! That’s three times as many as it should be! That gives customers more time to change their minds, get distracted, get frustrated, or any number of other possibilities.   

Real-Life Example of a Well Optimized Funnel

Instead, you want to set it up so that when leads click on an ad, it sends them to a sales page that highlights one offer with features, benefits, and images. Right next to the offer on that same page is where the two-step order form should be. With this design, you get their information right away, and they turn into a lead on your email list. On most sites, menus and options are great. But for an ad landing page, you don’t want to give them a ton of places to click off and get distracted. It should be simple and to the point.

Most people – around 90% – won’t buy the first time they end up on your site. They’ll want more information and to get to know you better first. When you get the contact information quickly, you have what you need to make that happen. Growing your email list and using email marketing is like printing money. You already have the names. All you have to do is reach out to them.

Good Sales Funnels Solve the Problem With Shopify Dropshipping

Screen grab of a Shopify sales funnel diagram

The value of this funnel is in ensuring that more qualified leads make it to your order form. If they put in their billing and shipping information, they’re more likely to buy. That’s why these funnels convert about 10%, while the Shopify ones only convert 1.33%. That’s nearly ten times more by merely changing your funnel.

On the second page of the order form, they can select their product. I always provide multiple quantity break discounts to encourage them to buy for a better deal. Then I have what’s called an order bump. That’s the pre-purchase upsell, much like the candy aisle at grocery store checkouts. You see it, and it’s convenient and tempting, so you just toss it in while you’re already there.

Make sure your order bump is a no-brainer item that pairs with your original offer. This will increase your average order value (AOV). Then the next clicks take you to one-click upsells before completing the order. I like having a subscription upsell in there to let them sign up for monthly orders. With this option, you can get consistent sales every month without additional work.

Final Thoughts About the Problem With Shopify Dropshipping

Dropshipper building a more convenient sales funnel

I see many people mistakenly assuming that if they aren’t making big profits, the product must be bad. Usually, the product itself is fine. It’s the sales strategy that needs work. Another mistake I see is a focus on lowering their cost-per-purchase. Ad spend isn’t going down — it’s just not. Constantly trying to reduce it creates inconsistencies that cost you more money.

Instead, flip the issue. While your competition tries to lower costs, focus on increasing your AOV instead so you can afford better ads to bring in more leads and still make higher profits. If you use optimized funnels with the right upsells and subscriptions paired with list-building and simple automated email marketing, you can succeed. It’s not unusual to see an average cart value of over $30-$40 on a FREE+Shipping offer with the right funnel and upsells.

To learn more about dropshipping and strategic sales, sign up for my masterclass where I’ll teach you how I made a full-time income online with a 5-page funnel and without touching a product or building a site. You’ll also get my $100k funnel template FREE! Get ready to build your empire.

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Sell These 7 Popular Products in Your Dropshipping Store Right Now

by Peter PruProduct Research2 Comments on Sell These 7 Popular Products in Your Dropshipping Store Right Now

Empire builders, are you ready to capitalize on the endless opportunities awaiting you in the world of dropshipping? The ecommerce industry is booming right now. With people having to stay home and respect social distancing measures at the moment, the primary way to get goods has been online. Even as things return to normal, online shopping will continue to thrive. If you haven’t already, now is the time to enter the ecommerce industry and sell these popular products in your dropshipping store. 

As you enter this industry, don’t fall into the traps that many first-time dropshippers do. A lot of people entering the industry try to reinvent the wheel. Don’t waste your time. The wheel has already been invented. All you need to do is research the existing industry and look for the products and niches that people already love. 

When you’re doing your research, make sure you’re looking for niches and products that you’re actually into. Being into your product makes business a lot more enjoyable. Your business should be fun and light, making you want to jump out of bed each morning and conquer the day. I used to sell products that I didn’t care about, but I found significant success within the industry when I started to sell products that I believed in and enjoyed myself. You can achieve this work style too. 

If you want to enter the ecommerce industry, now is the time. Before you start, check out the top seven products that are selling in like hotcakes right now on Shopify. 

Seven Winning Shopify Products 

Browsing other stores and identifying consumer trends can help you prioritize popular products in your dropshipping store. Consider adding these seven:

1. Toy Storage Bags 

Toy storage bags are a hot product to sell on Shopify right now. Kids are at home full time right now, as are most parents. Typically, kids are at school or daycare. With the current state of the world, parents have to deal with more messes at home. Toy storage bags provide a solution for distressed parents — a small solution, but a solution nonetheless.

If you’re already in the toy niche or sell to parents, this the product for you. It’s a simple product, but it’s also a useful product. It can be used as a great pairing or upsell offer for other toys or storage products that you sell. When you’re thinking of products to sell or niches to get into, you always want to think of how your product can help someone. 

The bottom line is that products that provide solutions sell. When you take on the mentality of helping people or providing solutions for them, I promise you will see a lot more success in this industry. 

2. Weighted Jump Ropes 

The home fitness niche is thriving right now. With gyms closed and more people at home, people are working out from home far more than ever. Weighted jump ropes are one home fitness product that is moving in the Shopify world. This product has little weights inside the jump rope, making the exercise a bit more of a challenge. 

Keep in mind, though, that your customers don’t actually care about the jump rope itself. What they care about are the results the weighted jump rope can give them. When selling fitness products, you’re not selling the product. You’re selling customers the results they want from the exercise. 

Fitness products are great to pair with how-to information products. This sweetens the deal for your customer by giving them examples and knowledge on how to get the results they want from exercise. The most important thing to remember in this niche is that nobody wants a jump rope. They want the body that training can get them. 

3. Yoga Mats 

Another hot item in the fitness and health niche is yoga mats. One particular mat that is extremely popular right now is one that shows where to place your hands and feet. This is a great product, especially for beginners just looking to get into yoga, since the mat helps them get into the right positions. 

Just like the weight jump ropes, this is a great item to pair with information products. If you want to sell customers a solution to their health and fitness goals, this is the product for you. 

4. Paintbrushes and Tools 

Home improvement projects are also thriving right now. People need tools to complete these projects they’ve meant to do. One house project that has been extremely popular these last few months is house painting. Paintbrushes and painting tools have been selling exceptionally well on Shopify. These products leave a lot of room for utilizing order bumps. You can also pair them with information products. 

Remember, you’re selling people solutions. Your target customers are individuals looking to complete home improvement projects. The solution you are providing them is paintbrushes and paint tools that will make their work easier. You have to have a specific customer in mind when selling products. Do your research and know who you are selling to. 

5. Hair Clippers 

At-home haircuts are on the rise, and hair clippers are selling fast. More and more people are trying to learn to cut their hair from home, so this is an excellent niche to tap into right now.

 However, keep in mind that if a customer gives themselves a botched haircut after buying your product, they will not be buying from you again. It’s not your fault, but keep in mind that this could be a potential repercussion. That’s also why you need to pair this product with information products like how-to guides. 

6. Puzzles 

father and daughter online shopping together

Puzzles are another hot product right now. They are providing people with an escape and some relaxation during this time. However, before you jump into the puzzle niche, you need to decide who you are selling to. There are puzzles from 4 pieces to 1000 pieces. You can’t just sell puzzles to everyone. 

When you try to sell to everyone, you end up selling to no one. 

There are tons of opportunities to tap into this niche once you decide who your target customer is. Puzzles are also an excellent subscription product to work with, too. You can have customers sign up to receive a monthly puzzle. 

7. At-Home Spa Products 

The final products to look into during this time are at-home spa products. A lot of people are just looking to relax right now. With at-home spa products, they can bring the spa into their living room. There are tons of pairing product opportunities within this niche, and these types of products are selling well right now. 

Consult With the Pros 

conducting product research online by looking at stores and wholesalers

So, what products or niches will you be looking into to create your own empire? Selling popular products in your dropshipping store is just the start of a great strategy. If you’re looking for guidance in this new endeavor, we can help.

At Ecommerce Empire Builders, we can build, launch, and scale your very own profitable ecommerce business. Today, you can sign up for access to our exclusive free webinar that will teach you how to create your profitable ecommerce funnel. Be sure to check our YouTube channel for free resource and knowledge bombs as you work to create your own profitable dropshipping business. 

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