Tag: ad strategies

How to Set Up YouTube Ads for Your Dropshipping Business

by Peter PruSystems & ProcessesLeave a Comment on How to Set Up YouTube Ads for Your Dropshipping Business

If you’re thinking of launching a dropshipping business, congratulations! It’s a venture with a great opportunity to be profitable with minimal time investment. There’s a catch, though: you’re only successful as your ability to create awareness of your product. It’s critical to promote yourself to make your buyers aware of what you’re selling. One of the best ways to do this is knowing how to set up YouTube ads. 

If you’ve never set up ads using Google or YouTube before, it may seem like an intimidating process. Luckily, we’ve done it plenty of times, and we’ve created a quick guide to help you get started. There are some basic best practices you can follow to easily set up your account. This step-by-step guide will show you how to use YouTube ads to launch your dropshipping store.

Of course, if you’re interested in our team having us manage your ads, check out our “done for you” ad services. Let’s start with the basics of how to set up YouTube ads.  

Step 1: Create Your Google Ads Account 

Google owns YouTube, so you’ll need to go through ads.google.com to set up a Google Ads account. 

Google Ads does a good job of walking you through this process on the site. If you follow their basic steps, giving them the information they require, it should only take you a few minutes. 

You’ll need three things upfront: 

  • A Google AdWords account
  • A YouTube channel
  • A YouTube analytics account

These will give you a place to put your ads, as well as a way to measure the success of those ads. From there, you can upload the video to your YouTube channel. 

If you go to your Google Ads account, go to Tools > Linked accounts, where you can link your YouTube Channel to AdWords and Analytics. 

Step 2: Set Up Conversion Tracking for Your Website 

Screen grab of how to manage YouTube ads

If you’ve ever run Facebook ads, setting up conversion tracking via Google or YouTube is similar to using Facebook Pixel. 

Why do you want conversion enabled? So Google and YouTube can gather information on your customers and their activity while watching your ads. 

When you know what ads work (and which ones don’t), you’ll know what part of your approach is leading your prospects to convert into customers. 

You can go to Tools and Settings > Measurements > Conversions. Google will walk you through how to monitor your conversions, providing the steps for you. 

Step 3: Create Your Campaign 

If you’re running Facebook ads already, you’ll likely already understand what goes into a campaign. YouTube ads differ slightly, but they have the same objective: sales. 

Here’s what you need at this stage of how to set up YouTube ads: 

  • Skippable in-stream ads.
  • Your budget. At this stage, you’ll select what budget you’re starting out with. We typically start with anywhere from $30-$50 per day, but it depends on your business’s resources and goals.
  • You’ll also want to set your bid strategy to “maximize conversions.” 

Choose the location where you want your ads to play. You can play it domestically, internationally, or a combination of the two. You should have a good idea of what areas you’re looking to target with these ads, which is why this function YouTube offers is invaluable. 

Once you’ve selected your location and budget, you’ll have to confirm all your selections. To conclude this step, you’ll enter your website destination link where you want to send potential buyers, including a description with the URL. This will make sure all of your potential customers are pointed in the right digital direction. 

Step 4: Targeting Options

Here, you’ll choose different ad groups to run within one campaign. You’ll want to create three distinctive ad groups. In this order, focus on targeting specific:

  • Keywords
  • Topics
  • Interests

For keywords, Google will generate a set of keywords when you enter the website name. They’ll make suggestions that may be the best ones to use, leading to the most conversions. Google is really good at this, so you’d be well-advised to listen to and use their recommendations.

For topics, you’ll have to make estimated guesses, selecting topics you think will likely lead to sales. You can target specific niches. For example, if you sell skincare products, you’d choose the “beauty or fitness” topic group. 

For interests, target audiences with interests and hobbies that best align with your product.

Step 5: Analytics and Scaling

Online business owner editing and setting up YouTube ads

Finally, the fifth step deals with using analytics to monitor your ad’s progress. Use your analytics dashboard to determine which ads are working the best. 

Remember those ad groups you set up? Look out for the ones giving you the best results. What approach did you use in successful ads? What about the unsuccessful ones?

Whatever your analytics reveal is working for you, scale those ads up to do more of that while cutting back on the strategies that aren’t converting.  

Other Important Tips for How to Set Up YouTube Ads

Additional tips for creating successful YouTube ad videos

Following those five steps are how you can set up your dropshipping business’s YouTube ads. But there are a few other important pointers you’ll want to consider when creating your ad. 

The most important part of your YouTube ad is the first 10 seconds. Your whole video will need to offer value and information, but the opening should grab the buyer’s attention and compel them to keep watching.

If the first 10 seconds don’t move the needle, your ad is in trouble. The worst thing you can do is get the viewer off to a dull start, losing their attention. 

Also, don’t use capitalization, exclamation points, or repeated symbols in your ad headline. YouTube doesn’t allow these in ads, so don’t do it. 

As far as video length goes: the minimum recommended length is 12 seconds, while the maximum is 3 minutes. The length of your video will depend on what you’re looking to achieve and how fast you can move the reader from research to conversion. 

Our last recommendation for how to set up YouTube ads successfully is test, test, test. Always evaluate your ads and how well they’re doing with your analytics dashboard. Shamelessly continue pursuing the strategies that work while ruthlessly cutting out the ones that don’t. 

If you’re looking for someone to handle all of this for you, we offer “done for you” ad management services. We’re experts at managing YouTube ads and can help you. If you’re looking for more valuable insight into how to make money online, subscribe to my YouTube channel for more tips or sign up for my free webinar today.

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How iOS 14 Hurts Facebook Ads (And What This Means for Dropshipping)

by Peter PruFacebook Ads For Dropshipping2 Comments on How iOS 14 Hurts Facebook Ads (And What This Means for Dropshipping)

Many business owners and dropshippers are understandably worried about how Apple iOS 14 hurts Facebook ads. If you’re wondering about how the new update will affect your dropshipping business and the ecommerce industry at large, here we’ll go over this update and what it means for the future of dropshipping.

How iOS 14 Hurts Facebook Ads and Campaigns

If you’re unfamiliar with the specific change that the new update brings, iOS 14 users on iPhones will now see a prompt before opening certain apps. That prompt requests the user’s permission to track them “across apps and websites owned by other companies,” like Facebook.

Users are then given the option to “Allow Tracking” or “Ask App Not to Track,” too. If the user opts out of tracking, that could hinder advertisers as it prevents the user from seeing personalized ads. The new prompt and tracking option applies to many third-party apps, including Facebook and other social media channels. In fact, Facebook recently released a white paper that discusses how iOS 14 will affect ads on the platform. 

If you want to make sure that your ad campaigns can function in light of the iOS 14 update, Facebook recommends that you take certain actions.

How to Prepare Your Facebook Ads for the Update

Screengrab of Peter Pru explaining Facebook's response to the iOS 14 update

According to guidance from Facebook, if you intend to deliver ads for opt-ins or other conversion events that inspire people to take action on your website, you will be required to verify your website’s domain to prevent any potential disruption to your ad campaigns. Facebook states that you “may” need to verify your website. But you absolutely need to do it if you want to keep your campaigns in working order. Facebook makes it easy to verify your domain, so you should have this task completed in no time.

Another element discussed in Facebook’s white paper is the set of limitations on ad creation. For dropshippers, it’s important to note that “your pixel may only optimize for a maximum of 8 conversion events for each domain.”

In dropshipping, eight conversion events are more than sufficient. Just consider what the conversion events are in a dropshipping store, which consist of:

  1. Page views
  2. Initiating checkout
  3. Purchases

There will be plenty of workarounds for this limit. For example, you can create multiple domains that each have a series of conversion events. So this shouldn’t be a huge concern for you. This does bring us to our next limitation, however.

There are more changes in addition to a limited number of conversion events for each domain. According to Facebook’s white paper, “each app is limited to 9 iOS 14 campaign at once. Each campaign is limited to 5 ad sets in the same optimization type.”

This is one of the biggest ways iOS 14 hurts Facebook ads. The takeaway for us here is that dropshippers should separate their iOS 14 campaigns from others, such as desktop and other mobile campaigns for other devices. We’ve always recommended keeping your campaigns separate to gauge the performance of each one. But now, it’s even more important to separate iOS campaigns from desktop, Android, and others.

Will the iOS 14 Update Kill Dropshipping?

Screengrab of Peter Pru discussing iOS 14's opt-out options

With these and other limitations, you may still wonder if this is the beginning of the end for dropshipping. But it’s not — while iOS 14 hurts Facebook ads, it doesn’t cut off the advertising route entirely. There will be some changes in place that could influence your campaigns, but you’ll still have the opportunity to thrive with your iOS campaigns if implemented properly.

Remember, there are four main things to think about as you adapt to the new update and prepare your campaigns:

1. Your Ad Campaigns Will Still Reach Apple Users

Keep in mind that with this update, people will still be able to see ads. They’re given a choice to avoid tracking for more personalization, but that doesn’t mean that they’ll be opting out of ads entirely on Apple devices. You may not be able to target those users as effectively, but you won’t be entirely invisible to your audiences on these devices.

2. Make Sure Your Website Domain Is Verified

If you want your Facebook Ads campaigns to work for iOS 14 campaigns, you need to ensure your domain is verified. Facebook might claim that this isn’t always necessary, but there’s no doubt that it’s mandatory.

3. You’ll Be Limited to 8 Conversion Events

While eight conversion events per domain are more than enough to help your campaigns succeed, you should bear in mind that this limit exists. You can use multiple campaigns across several domains as a workaround.

4. You Can Only Run 9 iOS 14 Campaigns Simultaneously

With this limit on the number of iOS 14 campaigns, this update only emphasizes the importance of keeping your iOS 14 campaigns separate from others as you test ads for Apple devices.

In short, dropshipping isn’t going anywhere, even if other updates affect other campaigns in the future. It will impact retargeting efforts, but dropshipping is here to stay. Dropshipping has been around for a long time and consists of simply shipping products to consumers from your suppliers. It’s not reliant on AliExpress, Alibaba, or any other platform. There will always be ways to get around potential obstacles that could otherwise set you back. It’s about change, which has always affected ecommerce and dropshipping. 

The key is being able to adapt to these changes as you grow your business and navigate the evolving landscape. It’s equally important to avoid going into dropshipping alone. Try to follow people who have been in this business for a long time. Pay attention to what they’re doing. If you spend time with people who have plenty of dropshipping experience, you can learn how to apply their strategies to your own business. One of the most common elements of any successful dropshipping campaigns you’re likely to come across is the sales funnel.

Why You Need a Sales Funnel to Offset How iOS 14 Hurts Facebook Ads

Dropshipper planning changes to his ad strategy

One of the most integral components of any dropshipping business is a sales funnel. One of the main reasons many dropshippers are likely to suffer due to the iOS 14 update is that they don’t have a sales funnel. Many of those businesses depend on retargeting through Facebook Ads, which is not the right approach.

With a sales funnel, you can attract leads through multiple platforms and more effectively lead them toward a sale. You can build phone and email lists that go well beyond simply pushing ads on Facebook and hoping for the best. At the same time, it’s important to have ads on many other platforms. Creating a comprehensive campaign will give you the chance to succeed and overcome any challenges like how iOS 14 hurts Facebook ads — and any other updates that you’re likely to face.

Do you want to learn more about how you can use sales funnels to build a winning dropshipping store? Then reserve your seat at the free ecommerce masterclass from Ecommerce Empire Builders today. We’ll show you how you can create a successful business without relying on costly ad campaigns or the need to build a website.

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How to Improve Your Dropshipping Store: Our Animated Lure Analysis

by Peter PruDropshipping Case StudiesLeave a Comment on How to Improve Your Dropshipping Store: Our Animated Lure Analysis

You may have seen the company Animated Lure featured on the “Shark Tank” television show. There, they advertised a robotic fishing lure that features lifelike movement to attract fish. The product itself is impressive, but it’s important to remember that marketing is what will ultimately sell it. Improve your dropshipping store by seeing how Animated Lure runs their marketing efforts.

As Kevin from “Shark Tank” himself has said, many of the products on that show wouldn’t have been successful if it weren’t for the publicity that the show provides. Animated Lure experienced a particularly notable amount of success following their “Shark Tank” appearance, and we wanted to find out whether that success came down to their publicity through “Shark Tank” or their own marketing efforts.

Here, we’ll review what Animated Lure is doing to sell their products and determine what they’re doing right and wrong. In turn, you can apply some of what’s working in these strategies to your dropshipping business.

What Animated Lure Is Doing in Their Ads

Looking at the Facebook Ad Library, we were able to gain some insight into what Animated Lure was doing to sell their products using social media ads. We were able to focus on one ad that launched on November 6. This ad featured brief, concise copy and a demonstration video. It’s worth noting that demo videos are great for warm traffic. People likely came across this product on “Shark Tank,” which led them to find out how the product actually works. 

The video ad features someone fishing with the lure, throwing the lure into a pond and catching a large fish with it. While it doesn’t show the actual act of catching the fish, only the result, it’s effective enough to show that the product works. The ad also shows the lure while used in a pool. This allows you to see its movements, which are as realistic and lifelike as advertised. Overall, it’s a reasonably effective ad that shows the lure in use and highlights the “animated” element that makes this product stand out.

At the time of this review, that ad is the only ad that Animated Lure is running on Facebook. Ultimately, it takes people to their website with a CTA directly below the video.

Navigating the Animated Lure Store

Screen grab of Animated Lure's long purchase process through product clicks

The store that their Facebook ad takes you to is a very basic store. At this point, people can choose from several variations of the Animated Lure product. Now, there’s one problem that we noticed with this strategy so far. Generally, after showing an ad with a demonstration of a specific product, you would simply link to the specific product shown in the ad. Instead, Animated Lure links to their main store page. This forces the customer to choose between different options, potentially leading to indecisiveness and uncertainty that turn people away.

Audiences want to be told what’s best when shopping for products. While options can be great, they may not know which to choose. They might not even be open to experimentation because they lack familiarity with the product. In a product demonstration that shows a product in action and resulting in success, people want to know which specific product is used and buy it. An easy way to always improve your dropshipping store is by clearly directing your customers to the product shown in your ads.

Improve Your Dropshipping Store With the 80/20 Rule

It’s always advisable to go by the 80/20 rule. This rule dictates that 80 percent of your sales will come from 20 percent of your products. Once you’ve pinpointed which of your products are the money-makers, improve your dropshipping store and direct new customers to them. If you give people too many places to click, each click leads to another touchpoint. The customer can drop off.  You want to simplify the process and keep your sales funnels efficient instead. So keep the number of possible clicks to a minimum for visitors from your ads. The shorter the distance you can create between your ads and the checkout page, the higher your conversion rates will be.

We believe the Animated Lure ad’s destination may have given people too many choices for initial sales. But their store, in general, is admirably simple. It’s not overly complicated to navigate, and the products have clear thumbnail images that show what people can expect.

How Animated Lure’s Strategy Could Benefit From an Upsell

Business owner testing out how to improve their dropshipping store

Rather than sending people to a wide selection of product variations the way their ad currently does, we recommend linking to the specific product that appears in the ad. However, with so many variations, we think the sales funnel could try to upsell the other products. 

An upsell would be a great way to advertise variations that may be ideal for certain fishing conditions. For instance, a customer may buy the Gizzard Shad variation. Then, the site might upsell their Bluegill lure, claiming that it’s best when used in certain weather or when the water is murkier.

By pushing that popular item based on the 80/20 rule and upselling others, you can significantly boost sales, improve your dropshipping store performance, and maximize your average cart value. Even better, you can use a subscription to keep people paying while sending them different variations. This will be perfect if your customers like their initial purchase.

Inadequate Product Pages Could Further Hinder Sales

When looking at individual products on the Animated Lure website, we discovered a disappointing lack of listed benefits. There are some brief product descriptions. But if someone comes across the store who hasn’t seen the company’s “Shark Tank” episode, that absence of information could keep them from buying. 

Another issue we noticed was the quality of the images that the website uses. Some of the images are not appealing and don’t do their products justice. They have plain white-gray backgrounds and nothing to make the product stand out. In addition, we also wondered where any testimonials and reviews were that could convince people to make a purchase.

Ultimately, it seems to us that Animated Lure relies mainly on their “Shark Tank” publicity to sell these products. As a result, the company is offering nothing really concrete and persuasive for people who might be entirely unfamiliar with their brand and products.

In your product pages, you should improve your dropshipping store by:

  • Highlighting benefits
  • Using high-quality images
  • Showcasing reviews
  • Providing enough details about features that can collectively convince people that your products are worth buying

Looking at Animated Lure’s Social Proof at Improve Your Dropshipping Store

Online shopper leaving reviews and ratings as social proof

Another big contributor to a business’s success is good social proof. We found plenty of videos on YouTube showing Animated Lure’s products in action. But we were a bit disappointed to find that they had a mere 3,000 or so followers on Instagram. Their YouTube profile was also underwhelming. It has only around 800 subscribers and a handful of videos, the most recent of which was uploaded a year ago. 

In a niche like fishing, it should be easy to get hundreds or even thousands of likes for photos on a platform like Instagram. People are always showing what they caught and sharing their experiences with different fishing gear. So it’s important to harness the power of social media if you’re in this niche. Show people using your products to catch big fish, or show the different features of your products. If you stay active on social media, you can hook (no pun intended) a lot more people through these channels.

Animated Lure is doing certain things right. They have a simple store that’s easy to navigate and ads that show their product at work. However, we believe there is a lot of room for improvement in their sales funnel and social media strategies. Although Animated Lure might be seeing around seven figures on a weekly basis from sales, much of that success is likely due to their “Shark Tank” appearance — not their overall online presence. We hope you can learn from some of the issues we found and use these lessons to build a winning dropshipping sales funnel.

Improve Your Dropshipping Store — Consult With the Pros

If you would like to learn more about how to create the perfect dropshipping store that makes it easy to generate a full-time income online, reserve your free spot at the Ecommerce Empire Builders masterclass today! Also, visit our YouTube channel for more insights into building your ads and stores.

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Dropshipping Ad Copy That Gets Sales on the First Day

by Peter PruFacebook Ads For DropshippingLeave a Comment on Dropshipping Ad Copy That Gets Sales on the First Day

One of the key ingredients of a successful Facebook ad campaign is the copy that you use in those ads. As a dropshipper, you need to ensure that your ads are visually alluring. But they also need to include well-written and efficient dropshipping ad copy that brings people into the sales funnel.

While you may think that it’s possible to recycle copy from other ads, it’s not a good practice. Not only is this unethical, but it generally doesn’t work the way you might anticipate. Instead, try to develop unique, high-quality copy for your ads. If you’re new to ads, you may not be sure where to start. But here, we’ll discuss how you can create engaging dropshipping ad copy that can help generate sales on the first day of implementation.

To get some ideas for creating winning dropshipping ad copy, we spoke with Jordan Strauss, our Copy Chief at Ecommerce Empire Builders. He was able to provide some advice for dropshippers just starting out with Facebook ads.

Know Your Big Three

In an ad, there are two main components: 

  1. The content of the ad.
  2. The structure of the ad that dictates the layout of that content. 

To determine both of those elements, you need to know what your “Big Three” are.

The “Big Three” consist of three main aspects that you want to push with your content in your niche. For instance, a men’s fitness magazine may push these three goals: Get abs, build muscle, and look 20 when you’re 40. All three of these points address the audience’s problems and the solutions in brief and concise ways. Knowing your own “Big Three” can help you determine how best to sell those products via cold traffic ads.

One of the mistakes that many people make with Facebook ads is that they treat their ads the same way they would an Amazon product listing. However, people who look for products on Amazon are actively searching for those products. Audiences on Facebook and other social media platforms usually aren’t. With those value points provided in your “Big Three,” you can attract people with your ads and hold their attention.

The best way to come up with your “Big Three” is listening to what people say they want the most. What are those three main benefits that your audience seems to be looking for more than anything else? Even if you find those three benefits that are worth pushing, you might realize that you need to change one or two out. You might even rework all three. The important thing is to be flexible but consistent with these items. They will be the key to developing your ads’ content and structure.

Optimize the Ad Headline

Screen grab of discussion about dropshipping ad copy between Peter Pru and Jordan Strauss

With your “Big Three” figured out and ready to implement, you can begin thinking about how you want to approach your Facebook ad headlines. Keep in mind that headlines in Facebook ads aren’t the same attention-grabbers that appear on the landing page of your sales funnel. Facebook ads are structured differently. The first item that people will encounter is the image, which is intended to get people to stop scrolling. Underneath that is the “headline,” which is the dark, bold text beneath the image. 

Despite its placement, that text functions as an ad’s headline that can attract people’s attention, making the content in that headline crucial for your ads. From there, you’ll see the body text. This can feature the main benefit of your product that you want to push.

The Headline Is Usually the Most Important Aspect of Dropshipping Ad Copy

The hierarchy of ad engagement, from the most attractive element to the least, tends to be: image, headline, and body text. However, for selling dropshipping products, the factor that tends to make or break Facebook ads tends to be the headline. An image can help get people to stop scrolling down their feed. But it’s that offer in the headline that will influence people to actually click through the ad.

In short, the headline is vital and needs to include an enticing offer that people simply cannot refuse. At the same time, you won’t be able to make an offer unless the people you’re selling to have a reason to jump on that offer.

The only way you can make an offer is if people:

  • Know your product
  • See a clear benefit that your product offers, or
  • Have seen your product before

People at least need to know your product and know that they want it before you can develop the offer that reels them in.

Look at What Your Competitors Are Doing With Their Own Dropshipping Ad Copy

When optimizing the offers in your ads, you also need to consider ways to stand apart. Your ads should differentiate your ads and products from the rest — without making any claims that you can’t back up.

If you’re not looking at your competitors’ ads to find out what their approach is, you won’t know what’s working and what isn’t. You may also inadvertently wind up just doing what everyone else is doing, which will lead to your ads getting lost in the mix. Consider how people are commenting on your competitors’ ads. What are the offers that seem to be performing the best for similar products?

Only Focus on What Moves Your Audience From A to B

Potential buyer scrolling through Facebook ads

Many people tend to get too hung up on the length of ads when it comes to actually writing the copy. However, this is counterproductive; there is no magic formula for the perfect amount of content to include or other “tricks” that work every time. Instead, focus on producing copy that simply functions to move people from A to B. What hooks them in, keeps them engaged, and encourages them to click through your ads?

In your dropshipping ad copy, only say what you need to in order to help people get to know your product and inspire them to trust it. You can include as much content as you need to that will give people the information they’re looking for and bring them into the sales funnel, but it isn’t a matter of “short vs. long” or any other factor.

This is where that big benefit comes in, which will lead your ad copy. From there, you can go down the list, following that big benefit with:

  1. What is the product?
  2. How does it work?
  3. Why does it work?

Depending on the product, you could also provide your audience with social proof, detailing what other customers say about that product. Finally, you would go into the offer that will ultimately help people get to that “B” step of buying your product.

Think of Your Ads Like a Mall Kiosk

As you think about how to move people from one point to the next with your ads, remember that people on social media aren’t looking to buy in most cases. They’re on there to find out what their friends are up to and make updates about their own lives, which makes your ads naturally intrusive. It’s similar to when you’re in a shopping mall and someone at a kiosk tries to get your attention — you may already know what stores you want to go to, but an engaging, attention-grabbing hook from one of those kiosks can quickly pull you off-track.

Many of those kiosks rely on demonstrations to show you the value of the products or services they’re selling. You can do this in your ads by discussing how and why your products work, which can supplement your offer.

Think of how you can get your audience to stop what they’re doing on social media and go for that offer in your ad. 

Make Sure Your Ads Drive Sales While Maintaining Compliance

Peter Pru and Jordan Strauss discussing Facebook compliance requirements

All Facebook ads need to comply with Facebook’s ad policy. This is why we advise that you read the policy once and then two or three more times to ensure you understand what will keep your ads in compliance. Your ads should be appealing, but without doing anything that might get you in trouble.

When determining what to say and what to avoid saying, consider the details in Facebook’s “Personal Attributes” policy. This prevents advertisers from asserting or implying anything about their customers’ physical, mental, or other condition that your product addresses. However, you can address a particular problem without applying it directly to your audience.

You can try avoiding the second-person perspective by cutting the word “you.” Only say that your product helps solve a problem that the audience doesn’t necessarily have. Also, try to be as critical as possible of your copy. Don’t assume that it’s compliant. Any wrong word could create an issue that you might not have anticipated. If you are as careful about your content as possible, you’ll be able to avoid potential misunderstandings that might otherwise lead to frustrating unforeseen consequences.

Give Your Dropshipping Ad Copy the Attention It Deserves

Implementing each of these elements in dropshipping ad copy creation can help you create winning ads that grab and hold people’s attention. Excellent ads ultimately move buyers through your sales funnel to a purchase. By understanding your products’ three core benefits, optimizing your headline, understanding your product and how it works, and determining how to move people from A to B with compliant content, you can significantly boost sales with successful Facebook ad campaigns.

If you would like to learn more about how to drive sales for your dropshipping business and develop the perfect sales funnel, we can help. Reserve your seat at our free Ecommerce Masterclass today.

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The Secret Video Ad Tool You Need to Use

by Peter PruFacebook Ads For Dropshipping / Systems & ProcessesLeave a Comment on The Secret Video Ad Tool You Need to Use

As ecommerce entrepreneurs, you know the power behind creating effective ads for your business. But you also know this task is easier said than done. You might be under the illusion that you need to hire professional designers or take expensive classes to learn how to create your own professional-looking video ads. Well, I’m here to tell you that you’re making the process too hard for yourself. This secret video ad tool that I’m about to drop on you will allow you to make good quality, high-converting video ads for your ecommerce businesses. You won’t need any special training or even a strong interest in graphic design. 

Read on to learn more about this game-changing tool. Also, learn how you can utilize it to generate more sales in your ecommerce dropshipping business today.

Every Good Ad Requires Research

Before you even begin the process of creating your own video ad campaigns, you need to do your research. Don’t try to reinvent the wheel when making your own ads. Go out and do your research. Examine the ads that competitors are already putting out to see what works and what doesn’t. Don’t make the age-old mistake of leaping before you look. There are many free resources available on the internet today. You just need to understand how to take advantage of these resources and then implement them to work for your business goals. 

Screen grab of how to examine competitor ads for good templates

The best place to start your research is on the Facebook Ad Library. Don’t be afraid to research ads that aren’t necessarily in your niche, either. You can draw inspiration from any type of high-converting ad, regardless of niche, and use it to create your own scroll-stopping ads. The best way to create high-converting ads is to draw inspiration from ads that have already proven themselves as top performers. Always take the time to do your research before putting any effort into creating your video ad campaigns.

The Secret Video Ad Tool You Need To Use

After you’ve done your research, it’s time to get to work. You already know that creating successful Facebook campaign ads can be a total nightmare. Trying to create high-quality video ads is especially tricky. Hiring talented video editors or graphic designers can be costly and time-consuming. 

Many of you probably haven’t wanted to deal with this headache and have simply tried to create your own ads without having any experience. I also tried this method in my early days as an ecommerce entrepreneur. I know these types of ads never come out looking as clean and crisp as you had envisioned. However, I’ve recently come across a video editing tool that is a complete game-changer. With this tool, anyone can create professional, eye-catching video ads without having any experience in design or video production.

The game-changing video ad tool is called inVideo.io. This tool is like Canva but is specifically geared toward creating high-quality video ads. The best part about inVideo.io is that it is an affordable option that any individual can use simply and effectively. You pay just $10 a month for this video ad tool. It’s well worth the investment, as it will allow you to convert at higher rates with each ad you put out. At the end of the day, this means more money will be in your pocket. Compared to Photoshop, Final Cut Pro, or any other software that you need special training to use efficiently, inVideo.io definitely provides the most bang for your buck. 

Every eCommerce Entrepreneur Needs to Utilize inVideo as Their Go-To Video Ad Tool

Screen grab of how to use inVideo

I recommend inVideo.io to any ecommerce entrepreneurs that make their own ads. I don’t love graphic design or video editing, but I love this tool. Here’s why:

Ease of Use

It’s an easy-to-use platform that has allowed me to make professional-looking high-quality video ads that convert. I slept on this tool for a while, but now I can’t recommend it enough. This website provides every user with top-tier templates so they can simply plug in their photos and produce scroll-stopping ads in minutes. Whether you’re looking to run ads on Facebook, Instagram, or Twitter, inVideo.io has the right template for your needs. Simply put, video ads yield higher results. Investing in inVideo.io will be money well spent for your business. 

Access to Great Footage

Another amazing feature of this video ad tool is that it provides access to a ton of high-quality stock videos. This means you can use these stock videos in your own video ad campaigns without needing to worry about licensing issues. Combining high-quality images of your product with the high-quality stock videos provided by inVideo.io will be a game-changer for all of your video ad campaigns from here on out.

If you have a high-quality video of your product, then that’s great. You can use your own video clips and plug them into the professional-looking video templates, too. At the end of the day, it doesn’t matter how you create your video ads. The only thing that matters is that they look incredibly high-quality.

Excellent Brand Reputation

Producing high-quality video ads equates to presenting high perceived value to potential customers. When customers perceive your product or offer to have high value, they are much more likely to reach for their credit card. Generally, the first interaction a potential customer has with your business is through an ad. You need to hit this first interaction out of the park, and inVideo.io will set you up with the tools to do just that.  

Consult With the Pros 

Man learning about ecommerce online through videos and articles

It’s my hope that you will be able to take the information presented here and implement it into creating your own scroll-stropping video ads for your ecommerce business. If you feel like you need a little more guidance in setting up your own profitable ecommerce business, feel free to reach out to us today. At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now!

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How to Generate Over $50,000 as an Ecommerce Empire Academy Student

by Peter PruDropshipping Case StudiesLeave a Comment on How to Generate Over $50,000 as an Ecommerce Empire Academy Student

Empire builders, sit back and get ready to learn some awesome insider secrets of the ecommerce industry. I recently sat down with Michael Koss, an Ecommerce Empire Academy student. Mike is a great guy that has an inspirational story that everyone can learn something from. Over the last few years, Mike went from being a high school dropout to generating over $50,000 a month in his ecommerce business. I asked him what his secret to success has been and what his advice would be to other aspiring entrepreneurs. Read on to learn more about Mike’s success in the industry. Also, discover how you can create this reality for yourself by becoming an Ecommerce Empire Academy student. 

The Road to Ecommerce Empire Builders 

Mike’s road to becoming an Ecommerce Empire Academy student was one of many ups and downs. Mike began with affiliate marketing three to four years ago. He got his start with the Motor Club of America. Through the MCA, Mike was earning $80 per referral. However, any traction he had gained was soon lost when the company sold. Referrals went from $80 down to $10. At this point, Mike knew he needed to break into an industry where he had more control over his earnings and career. 

The Switch to Clickfunnels

After his initial setback, Mike learned about affiliate marketing for Clickfunnels. He started promoting Russell Brunson’s books and was sucked even deeper into the world of ecommerce. He began to dedicate all of his energy to learning from the multitude of big names that were already thriving in the ecommerce world. Mike was talking to his dad one night about all he was learning about ecommerce and how he wanted to get into sales funnels. The next morning Mike’s dad actually stumbled upon one of our Ecommerce Empire Builders webinars and sent Mike the link.    

The stars seemed to align for Mike at this point. After watching our Ecommerce Empire Builders webinar, Mike was hooked on sales funnels. He took the plunge after watching the webinar and became an official commerce Empire Builders Academy student. Mike has been in our community for over a year now, and I met Mike in person for the first time in February 2020 when he came to one of our Build Your Empire Live conferences.

 Mike already had a great business idea but was not getting the results he wanted. Our team was able to set Mike up on the right path as he became an Ecommerce Empire Academy student. His business, as well as his mindset, has grown leaps and bounds over the last six months. 

The Importance of Understanding Your Niche 

Man doing niche research for his ecommerce business

Mike’s business has grown significantly over the last six months. One element that has helped Mike find success is his thorough understanding of his niche and the customers he is trying to sell to. Understanding your niche will always be important in this industry. Without understanding your customer base and what they are looking for, your odds of creating a profitable ecommerce business are very low. You have to understand the ends and outs of your niche. 

One thing that has helped Mike better understand his niche is his willingness to test and test often. In a month, Mike created over 100 different Facebook ads. His goal was to understand what types of ads and what targeting keywords resulted in the best results within his niche. Mike’s willingness to test paid off. He went from making $10,000 a month in sales to $50,000 a month in sales through this research alone. 

Another element that Mike has learned very well through growing his business is what offers and upsells are most enticing to the customers within his niche. Mike sells unique American flag stickers. He is selling a passion product. The offers and upsells Mike offers or presents to the customers in his niche prey on their passion. Mike’s ability to understand the customers within his niche is what has allowed him to grow his business and stand out from his competitors. 

Mindset Will Always Be the Key to Finding Success 

Screen Grab of Peter Pru and Michael Koss

As our interview came to an end, I asked Mike what his biggest piece of advice would be to those entering the ecommerce industry. Mike has put a lot of work, time, and effort into understanding both his niche and the ecommerce industry. These elements are definitely important to finding success within the industry. However, Mike believes that most of his success came from his mindset. 

Mike’s advice to all aspiring entrepreneurs is to keep a positive mindset throughout their journey. There will always be ups and downs in whatever you choose to do in life. However, the key to overcoming the hurdles you face is keeping a positive and can-do mindset.

There are huge opportunities awaiting you in the ecommerce industry. You just have to be willing to learn and keep pushing forward even if things don’t go exactly how you envisioned. Mike’s final piece of advice is to simply try to be amazing at whatever you choose to do. 

I couldn’t agree more. Having passion in your work will always take you further, and in the end, your business success will always be dependent on one thing: you.

Consult With the Pros as an Ecommerce Empire Academy Student

Ecommerce student watching webinars on his tablet at home

Mike took himself from being a high school dropout to a successful ecommerce entrepreneur. He accomplished this journey through hard work and adopting the right mindset. It’s my hope that you will be able to take the information and advice Mike has provided and implement it into your own ecommerce business. If you feel like you need a little more guidance in setting up your own profitable ecommerce business, then feel free to reach out to us today. 

At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. If you’re ready to get the ball rolling, then sign up for access to our exclusive free webinar today and become an Ecommerce Empire Academy student. Also, be sure to check our YouTube channel for even more insights into the dropshipping and sales funnel industries. Remember, your empire starts now!

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How to Fix Failing Facebook Ads and Boost Sales

by Peter PruClickFunnels Training / Facebook Ads For DropshippingLeave a Comment on How to Fix Failing Facebook Ads and Boost Sales

Empire builders, have you been trying to crack the code on how to fix failing Facebook ads? Facebook ads can only get you so far on their own, and sometimes they simply won’t work at all without a good sales funnel in place. Here we’ll go over how you can analyze your sales funnels and fix those broken ads while improving your sales funnels to finally get the sales you want. The following steps will work best for Facebook ads, but you can also apply them to Instagram campaigns.

Identify Issues by Looking at the Data

When looking at your own data, we recommend that you do what you can to remain as emotionally detached as possible and analyze the data objectively. 

It helps to look at your business as an entity and yourself as an investor. Many business owners tend to look at their business through the subjective lens of a parent with a child that they’ve created and nurtured, and that’s the wrong approach. It’s a lot easier to get frustrated and distraught with your store’s performance if emotions get in the way. That could make it harder to pick yourself up after those low moments.

Keeping this in mind, we’ll go through what might go wrong and how you can fix failing Facebook ads to increase sales.

1. Look at Your Customers’ Purchases First

When looking at your data, the first item to look at is the purchases. You’ll want to look at the purchases made over a three-day period, which is the same period you should allow for each type of data. It could also be as long as five days, but the important thing is to give your campaigns enough time to perform and determine whether they’re working or need some tweaking. Otherwise, you could be making decisions before your campaigns really have enough time to take effect.

In this example, let’s say you’ve been running Facebook ads for around two to three days. A couple of things have happened in your ad sets, one of which is a complete lack of purchases made within the three-day period. Now that you know what’s going on with the purchases, it’s time to go deeper.

2. Check the Click-Through Rate

screen grab of Ali's flowchart for how to fix failing Facebook ads with a CTR below 2%

If you notice that you’re not making a single purchase with your ads, the next item to examine is the click-through rate (CTR). To view your CTR in Facebook ads, you will need to go into your customized columns and select this metric manually.

When looking at your ad sets’ CTRs, you will specifically want to determine if it’s greater than or less than two percent. (FYI: two percent is the industry standard for the CTR that the average Facebook ad will get.) If your CTR is greater than two percent, it’s best to leave the ad set running for either another two to three days or at two to three times the cost of the product. 

For example, say you’re selling a product for around $10 and your CTR is at around three percent or higher. If that’s the case, then wait until you’ve spent at least $30 before choosing to continue or stop the campaign. Doing so can help give Facebook ad sets more time to generate traffic to your landing pages. You can potentially gain more traction and increase your odds of breaking even.

If your CTR is under two percent, you’re better off leaving the ad set running for two more days or twice the cost of the product, which can give it a chance to reach or exceed two percent. If the ad set still fails to perform after running for two more days or twice the product cost, you will need to fix one of two things: the ads, or the targeting.

How to Fix Failing Facebook Ads: Either Change Your Creative or Your Copy

The most effective way to boost CTR is to change the creative elements of your ads. Changing the copy can also help if you develop an appealing headline and body text or offer that speaks to your audience. But if you want quick favorable results, then your best bet is to change the creative.

How to Fix Failing Facebook Ads: Change the Ad’s Targeting

If you’re happy with your creative and copy but your ads still aren’t performing the way you want them to, then it’s time to look at the targeting. Make sure your ads are targeting and reaching the right audience, which can also improve CTR.

Once your CTR increases, leave your ad sets running for another two to three days to allow them to gain hold.

3. Look at the Opt-In Page

If your ads are still failing to perform with a CTR above two percent and you’re not seeing any increase in sales, the next step is to find out what’s wrong with the opt-in page.

Specifically, you’ll want to look at the opt-in rate. It should be in or greater than the 20 to 30 percent range. If the opt-in rate is lower, the best way to increase this metric is to change the way the offer is displayed. People may have clicked through the ad because of the offer’s initial appeal. But you need to figure out how to maximize the proposed value of the offer and prove that it’s worth the customer’s investment. 

How to Fix Failing Facebook Ads: 2 Quick Ways to Improve Your Offers

Two key steps can help improve the performance of your opt-in offers:

  1. Hide the price
  2. Use the best possible offer stack image

You can also add more customer testimonials, change the headline, or increase the offer. 

4. Modify the Order Form

dropshipper following a tested process for fixing their online order form

If you’ve made all the above changes and your opt-in rate is at or exceeding 20 to 30 percent but you’re still not making any sales, the next phase would entail looking at your order forms. 

When it comes to gauging your order forms’ performance, you’ll want to look at the order rate. You should try to aim for an order rate of greater than 10 percent. If your order rate is low even with a high opt-in rate, this indicates a broken ordering process.

How to Fix Failing Facebook Ads: Test the Funnel and Fix the Offer

To boost the order rate, the first step to take is to test the funnel. If the funnel is still working well and there doesn’t appear to be a reason for a lack of orders at this point, you’ve either:

  1. Priced the offer too high.
  2. Priced the offer incorrectly.

If the offer is priced too high, consider dropping it down slightly to increase acquisitions. If the price is incorrect, this could mean that people think that the offer promises an entirely free product, only to feel like they’ve been misled and have to pay for shipping or other costs. Change the order form to reflect the costs of shipping and handling or other expenses.

What to Do If the Ads Are Working (But Not Well Enough)

If you’ve finally made one or more sales, look at the cost per purchase (CPP). A CPP less than the average customer purchase (i.e., the cost of the cart) is a good sign of success.

If your CPP exceeds the average cart cost, here are some steps you can take to tip the scales and increase the average cart:

  1. Add upsells.
  2. Include quantity breaks that give a discount for buying two or more of an item.
  3. Create or further optimize the order form.
  4. Add an order bump.
  5. Add products to the “Thank You” page.
  6. Improve continuity by encouraging customers to subscribe and maximize their lifetime value.
  7. Send emails reminding people to continue their purchases after abandoning their carts.
  8. Add buyer automation that keeps customers coming back for upsells and repeat purchases.

Remember, give your campaigns time to perform and stick. If your ad sets still fail to perform after you make changes, you can proceed to dig deeper. Find out where the issues lie and optimize your campaigns accordingly. Ultimately, this will help you win with highly effective Facebook or Instagram influencer marketing and maximize acquisitions to boost sales.

Consult With the Experts

screen grab of the flow chart for how to fix failing Facebook ads

Now that you know how to fix failing Facebook ads, it’s time to keep growing. To learn more about how to take advantage of sales funnels and grow your ecommerce business with ease, sign up for the free dropshipping webinar with Ecommerce Empire Builders today. You can also pick up more tips and insights on my YouTube channel.

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From Selling Gag Gifts to Earning $1,000,000 as a Successful Dropshipping Store

by Peter PruDropshipping Case StudiesLeave a Comment on From Selling Gag Gifts to Earning $1,000,000 as a Successful Dropshipping Store

Empire builders, are you ready to create your own $1,000,000 dropshipping store? To help you speed through your dropshipping learning curve, check out the case study I did on an extremely successful dropshipping store below. In this case study, I’ll take you through the inside of a business that is making millions each month. You can use these key takeaways and implement them into your own eCommerce business today.

Manscaped 

The dropshipping store that we will be analyzing today is Manscaped. When this store came out two to three years ago, it was a joke that just sold gag gifts. However, the store has now transformed from gag gifts to a million-dollar business. 

There are a ton of things I love about this store and a few things I don’t. Today, I will clue you in on what I think Manscaped gets right and a few things I think they could work on. However, at the end of the day, money talks. This store has proven to be extremely profitable, so they’re doing something right. 

Ads Are the Bread and Butter of Every Successful Dropshipping Store

In the dropshipping industry, ads are your bread and butter. One thing that Manscaped has perfected is their ads. So, what can you learn from them? First things first, you must do your research. Research is key when it comes to creating a profitable dropshipping business. Always research what types of ads your competition is running. This is free market research, so don’t miss out on this opportunity. If you really want to geek out on marketing, I recommend reading Breakthrough Advertising. 

For now, head over to the Manscaped Facebook page. There, you can see the types of ads they are running right now. Manscaped runs a variety of ads on Facebook, something that I think every dropshipping business needs to do if they want to be profitable. 

Remember, not all ads are created equal. 

You can’t run the same ads you do to loyal customers as you do to people who have never heard of your brand. You have to understand the temperature of your traffic and cater your ads to the specific type of customer you are targeting. The two main types of advertisements that Manscaped runs and that you need run for your own business are cold traffic ads and retargeting ads.   

1. Cold Traffic Ads

woman scrolling through ads on social media

Cold traffic ads are the ads you run to people who have never heard of your brand before. They don’t know anything about your product yet, so you have to highlight the solution that your product will bring to them. 

2. Retargeting Ads

Retargeting ads are the ads you run to customers who have already bought from you or those who already have a sense of what your brand is all about. In these types of ads, you highlight your products while keeping your brand at the forefront of potential customers’ minds. 

Manscaped does a good job of running both cold traffic ads and retargeting ads, as you can tell from their Facebook ads library. They also make their advertising fun. Their slogan is, “Over 1 million men trust Manscaped tools for their family jewels.” This is a fun advertisement that uses a play on words to draw customers into the brand. 

Use Manscaped’s slogan as inspiration to create a fun and captivating slogan for your business. The thing about ads and marketing is that you can’t just copy and paste someone else’s copy. Great copy and ads are assembled like a puzzle. You take inspiration from multiple sources and then create something unique for your brand. 

Perfecting the Landing Page for a Successful Dropshipping Store

Once you’ve learned how to create ads that send traffic to your store, your landing page must be set up to make the sale. If your ad did a good job advertising the product, you can go right in for the sale. 

However, if your ad didn’t do a good job of pre-framing the product, then you have to sell the customer on the product. Manscaped’s landing page has a mixture of both. They are telling you about the product, while also selling you on it. 

What I Don’t Like About Manscaped’s Landing Page

discussing the multiple product offers on Manscaped's landing page

What I don’t like about Manscaped‘s landing page is that they seem to have too much going on. But a confused mind does not buy. The Manscaped landing page has tabs to other products. This adds confusion for the customer. 

People want to be told what’s best. So tell them by focusing on one specific offer. Make this offer clear, and don’t try to showcase every product you sell. 

Confusion over this concept is why a lot of dropshippers have great site traffic but poor conversion to sales. They try to sell the customer on a hundred different products at once. Remember, a confused mind will never buy. You can offer different products on your store, but you must only highlight one specific offer when trying to get that first sale. The big takeaway is to always have one clear offer on your landing page. Tell the customer what they want and make the sale. Even if you don’t make the sale immediately, you can keep reaching out with the strategies I discuss here.

What I Do Like About Manscaped’s Landing Page 

What I do like about Manscaped’s landing page are its layout and its imagery. They have a scrolling CTA, which is a nice touch. They also have premium images depicting their product. You must have premium images in your store if you want to make big money. This doesn’t necessarily mean professional photographs. 3D rendered images are all you really need to have premium images on your dropshipping site. 

Manscaped also does a good job of highlighting their product’s most significant benefit. That’s what a successful dropshipping store does. People don’t need the nitty-gritty information about your product; most of them don’t care. 

Highlight the one huge benefit your product has to offer a potential customer. If you don’t know what that one big benefit is, consult with the consumer. Listen and talk to customers about your product. By doing this, you will see a recurring theme about what customers like about your product. This is your selling point. Overall, I love the Manscaped site. The only thing I would change would be to focus on a single offer, rather than trying to sell multiple products at once. 

Consult With the Pros 

screen grab of Manscaped's Facebook page for analysis

So, how will you implement these knowledge bombs into your own successful dropshipping store? If you’re looking for some more guidance with building your eCommerce business, we can help. At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. Sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now. 

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How to Make Millions With Dropshipping Through Shopify and Clickfunnels in 2020

by Peter PruDropshipping Case Studies / One Product Dropshipping2 Comments on How to Make Millions With Dropshipping Through Shopify and Clickfunnels in 2020

Empire builders, are you ready to take your dropshipping business to the seven-figure level in 2020? You can make millions with dropshipping. This may seem like a daunting task or maybe an unachievable goal, especially for those who are just getting started with ecommerce. But once you understand the systems and processes that go into creating a winning Shopify or Clickfunnels operation, anything is possible. 

Learning these processes takes a great deal of time and effort. There is definitely a learning curve when it comes to the dropshipping industry. But I’m here to help cut your learning time in half. You don’t have to keep spinning your wheels, trying to figure out the secrets behind profitable dropshipping stores. Read on to learn more about the systems and processes I use to create seven-figure funnels consistently. 

Lead Your Customers to Your Product

The three most essential elements of all dropshipping stores are ads, sale pages, and order forms. These are the three elements that you must perfect to create a profitable dropshipping business. Everything else is truly just icing on the cake. So, how do you perfect these three elements? Well, it all comes down to understanding your customers. 

The bottom line is that customers need to be led. This is where many dropshippers simply get things wrong. Many dropshippers that use Shopify or WooCommerce have general storefronts or landing pages that simply have too much going on. There are too many options to choose from, and customers, especially new customers, feel overwhelmed. 

As humans, we silently like to be led. It makes everything a bit easier. When creating your landing page, you want a select few products on the page. You also need to tell customers what each of these products can do for them. Think simplicity when it comes to your landing page. Ultimately, a confused mind never buys. 

Drive Your Ad Traffic to the Right Location  

example of a clear sales page

Now don’t get me wrong, you do need a landing page or storefront. Landing pages are especially great for returning customers. However, they’re not so great for your new customers. These first-timers need a bit more guidance when they come to your store, and here’s why. 

Every ecommerce store sees a drop off from the add to cart page to the end of the purchase process. However, the stores that take the time to learn their data systems and customer behaviors are the ones that minimize this drop off rate. When you analyze your data, you come to see that how you interact with new customers is vital to your success. 

Most of you are already using ads if you’re in the industry, as you should be. However, most of you are not utilizing your ads correctly. A vast majority of dropshippers use ads to drive traffic to their storefront page when, in reality, they should be using their ads to drive traffic to a sales page.  

1. What’s a Storefront Page?

Your storefront page or landing page is where you show off the products you have to offer. This is great for returning customers. They have already formed a relationship and a level of trust with your store. They know what your products are, what they can do for them, and which products they like best. 

However, this is not an excellent space for first-time customers. When you use your ads to send traffic to your storefront, new customers are bombarded with many products. There is simply too many options and not enough direction. That is why in order to convert clicks to sales, you must use your ads to drive traffic to a sales page and not your storefront page. 

2. What’s a Sales Page?

Creating great sales pages is how you convert new customers into loyal customers. A sales page only highlights one specific product. There are no distractions on this page. You’re giving customers one option to focus on and telling them what his specific product can do for them. On your sales page, you want to have elements like testimonials, reviews, and guarantees. These are new customers that know nothing about your business. You want them to feel as welcome and comfortable as possible. Creating this atmosphere on your sales page will ultimately lead to higher conversion rates for your business. 

Optimize Your Order Form 

After customers add products to their cart, they reach the order form. To minimize the drop off from cart to purchase, you have to optimize your order form layout. Simplicity is always key. The first step in optimizing your order form is to keep it to a single page. You don’t want customers to have to jump through hoops just to get your product in their hands. Make sure your order form asks for billing and shipping information all on a single page. 

While keeping the order form simple, you also need to utilize simple ways to increase the customer cart revenue easily. This can be done by offering order bumps and quantity break discounts right on the order form. 

Keep your order bump products complementary to the product they are buying. If they’re buying a toothbrush, offer toothpaste as a simple order bump. 

With the quantity break discounts, offer a “buy two get 20% off” deal. You always need to be looking for simple ways to add revenue to a single customer’s order. You will reap many benefits when you can perfect this technique. 

Perfect the Funnel 

new dropshipper trying to perfect her sales funnel

Ultimately, to create a seven-figure ecommerce business, you must perfect the funnel. In the Shopify world, the funnel is simply too long. This creates friction. With Clickfunnels, the funnel is much tighter. 

A tighter funnel converts to more sales for your business. 

The hardest aspect to overcome in dropshipping is that first sale. You want those first sales to be as frictionless as possible, by getting customers to purchase in as little as three clicks. That is why you must direct your ad traffic to simple sales pages that lead them to optimized order forms. This is the recipe for success when it comes to perfecting the funnel. Once you get your first sale, you can reach hundreds of dollars in sales in the first few days and keep building your momentum.

Keep in mind, creating the perfect funnel won’t happen overnight. You will have to put the time and effort into conducting market research and analyzing your existing data to create a funnel that converts at the highest rate. 

As a closing piece of advice, always look to maximize the total revenue a first-time customer spends with your business. This is best maximized through:

  • Opt-Ins
  • Order Bumps
  • Quantity Breaks
  • Upsell Offers

Remember, research and diligence are what separates the seven-figure stores from the rest.

Consult With the Pros 

Are you ready to make millions with dropshipping? At Ecommerce Empire Builders, we can help you build, launch, and scale your very own profitable ecommerce business today. Attend our exclusive free webinar today to get started on your dropshipping journey. 

We can set you up with all the tools you need to be successful in this industry. Don’t forget to check our YouTube channel for more valuable tips and insight into the ecommerce industry. 

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