Author: Peter Pru

How to Create an eBook: Complete Guide to Publishing and Selling Online

by Peter PruDigital & Information ProductsLeave a Comment on How to Create an eBook: Complete Guide to Publishing and Selling Online

One of the best ways to earn income online is knowing how to create an eBook that you can then repeatedly resell online for a profit. Like other digital products, eBooks are great because you only have to create them once. Then they provide endless value as you can sell infinite copies to future customers. 

These products are particularly beneficial if you’re starting with a limited budget or if you don’t have enough money to hire professionals. In this complete guide, we’ll show you how to create an eBook and sell it for 100% profit as a continuous source of income.

What You Need to Create Your eBook

There are a few key elements you’ll need to create your eBook, including:

  • Placeit.net
  • Canva.com
  • Google

With these three tools, you can put together a winning eBook and use it to maximize dropshipping profits for your online business. Here we’ll review each tool and how it plays into the eBook creation process.

How to Create an eBook on Placeit

Screen grab of Peter Pru explaining how to create eBook marketing images

When it comes to mockups for eBooks, Placeit is excellent. Keep in mind that, unlike physical products, eBooks are intangible and don’t have the “feel” factor that people can experience with an actual book. Using mockup images from Placeit, you can at least emulate that sensation on a digital level to showcase your eBook’s look and “feel.” 

Upon visiting Placeit, you can easily enter “ebooks” into the search bar to begin browsing a large selection of mockup images. For example, you may see a mockup image of a book standing on three books, a hardcover mockup, or other images. You can overlay any of them with your book cover to lend a more physical sensation to your eBooks. All you need to do is select your mockup, upload your eBook cover and spine, and the site automatically replaces the default images with your custom images. 

You can use Placeit to create mockup images for other content, too. This includes video and audio content. Download images of physical versions of these media that you can use to replicate the tangibility of a physical product.

If you’re wondering what type of images you would use to create those mockups, that’s where Canva comes in.

How to Create an eBook on Canva

When creating your eBook, you can use Canva to accomplish two main objectives:

1. Design Your eBook Cover

Like Placeit, you can use Canva to design your eBook cover. To get started, click on the Templates tab at the top of the homepage. From there, you can again simply enter “ebook” into the search bar to begin browsing various images. On the next page, you’ll see many eBook cover templates to choose from as you look for the perfect image.

Once you locate the cover you want, you can click on it. Canva will enable you to customize the title, author name, and other elements of the template. While you may be tempted to design your own eBook cover from scratch, this is a time-consuming process that you can avoid with a simple, appealing template from Canva.

With your selected cover, you can then bring it into your mockup on Placeit.

2. Create Your eBook Content

After choosing your cover and mockup, you can begin creating the actual contents of the eBook using Canva. Based on the cover you select, you can use a corresponding aesthetic that looks much better than a basic template. Using the right visual elements for each page, you can keep readers engaged and ensure that your eBook benefits from high perceived value. 

Depending on the topic and your area of expertise, you may need to conduct some research into the topic to inform your eBook content. You can take cues from Wikipedia articles and other sources to help create your eBook. If you want to quickly put your eBook content together, Google is the next tool you’ll want to use.

How to Create an eBook: Using Google and PLR Suppliers

Screen grab of Peter Pru looking through PLR content

To begin looking for content ideas, head over to Google and enter a search based on your specific niche. For instance, you can search for “prepping PLR” on Google. PLR stands for private label rights, which allow customers to purchase digital products once from PLR suppliers and sell them repeatedly. Once you purchase a PLR, you can rebrand it and include your own company or name on it, making it officially yours to use.

PLRs are often very inexpensive, costing around two to three dollars in many cases. You can also find PLRs on multiple platforms, including Buy Quality PLR, But it’s important to avoid suppliers that aren’t as reliable. Apart from Buy Quality PLR, which we’ve used, we also suggest checking out ThePLRStore.com, which also has plenty of topics and high-quality content available.

When we searched for “prepping PLRs” on Buy Quality PLR, we found one article pack that was somewhat on the expensive side at $9.99. Scrolling down, you can see the details about the content, including lists of topics and potential uses for them. Once you choose the content you prefer, it’s time to repackage it. It’s worth noting that many of these files are plain and don’t do anything particularly interesting with the format. This is what makes Placeit and Canva so helpful; you can upload the content to these platforms to visually improve it.

You can also find a lot more than eBook content from PLR suppliers. In our search for prepping content, we found a collection of PLR videos on ThePLRStore.com that you could repurpose and sell or give away. Some PLRs also come with mockups, which can eliminate the need to use Placeit or Canva.

How to Easily Sell Your eBooks

Online business owner selling her eBooks along with other digital and physical products

Now that you’ve created your eBook, it’s time to sell it. There are a few different ways to go about selling your eBook, including:

1. Add Them to Your Upsell Pages

The easiest way to sell eBooks is to add them to your upsell pages if you’re using a sales funnel. This is because it’s easier to get people to add the eBook to their cart once they’ve already committed to purchasing the main product. 

2. Sell Them Through Your Order Bumps

Order bumps, or pre-purchase upsells, are also ideal for selling eBooks. You can sell them separately or in a bundle. When charging for your eBooks, we generally recommend including three to five eBooks that can solve some core pain points that customers may be experiencing. This will highlight the value of your eBooks.

3. Sell Them on Your Front End

You can also sell your eBooks on your front end, though this may be more difficult to accomplish. If you’re going to sell eBooks this way, we suggest you bundle them with physical products. This can increase their perceived value and inspire shoppers to actually make the purchase. 

Additionally, we recommend selling products as part of a weekly or monthly subscription. This can further generate income through these products and bring in more income every month.

Use eBooks to Complement the Rest of Your eCommerce Efforts

eBooks can generate more income while helping sell the rest of your physical or digital products. People love eBooks that help solve specific problems and show the value of the company behind them. If you want to learn more about how to generate a reliable revenue stream online, register for my ecommerce masterclass today. You’ll be able to learn more about some of the concepts explored here. You can also find out how you can build a full-time income online. Learn more about how to create an eBook and other digital products by subscribing to my YouTube channel.

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Why Most Amazon Sellers Fail Before Becoming Profitable

by Peter PruSystems & ProcessesLeave a Comment on Why Most Amazon Sellers Fail Before Becoming Profitable

People think that selling on Amazon is their ticket to the big time, that they’ll open their store on Amazon and immediately be inundated with people wanting to buy their merchandise. After all, Amazon is one of the largest selling platforms on the planet. So naturally, if they have a good product, it will sell quickly, right? But the truth is that most Amazon sellers fail before they’ve even begun. The truth is that Amazon FBA can be a waste of time and a major financial risk. This guide will show you exactly why Amazon sellers fail and why FBA is not the amazing business choice that so many people think it is.

Amazon Will Believe Larger Businesses When It Comes to Copyrights and Patents

You can have a business making $50,000 to $80,000 per month and can still lose your business because a larger business makes copyright or patent claims on your idea. It doesn’t matter if the claim is totally false. It doesn’t matter if there is no evidence. Amazon will shoot first and ask questions later. Then, a year later, when it’s proved you were right all along, the larger business has already taken your market share, and you’re left with nothing.

Amazon Sellers Fail Because the Startup Costs Are Staggering

When you’re starting with a $0 budget, Amazon is a tough place to start. Everybody tries to pretend to sell on Amazon is cheap, but it’s not. You have to buy bulk merchandise and a lot of it to make sure you keep up with demand, and that means laying out five to twenty thousand dollars in inventory upfront with no idea if it will even sell. 

Added to that are advertising costs. There are literally millions of people trying to do what you are doing. If you want to stand out, you’re going to have to advertise, but ads aren’t cheap. Even if you are buying cheap ads, the odds are that no one will see them, and that’s why they’re so inexpensive.

Amazon Has No Trouble Competing With You on Their Own Site

Screen grab of Peter Pru discussing Amazon's packing cube product

Chances are, if you’re just starting, you are selling some basic commodity. If that is the case, Amazon makes it, too. Check it out for yourself; stop reading for a second and go on Amazon and put a basic commodity like packing cubes in the search engine. Amazon makes packing cubes, and it comes up first. Of course it comes up first; why wouldn’t it? They will always prioritize themselves over your small business on their site, and if you stop and think about it for a minute, that makes perfect sense.

Amazon is smart; they won’t just have one type of commodity on the market. They have so many products themselves that there’s barely room for any other competitors on the front page, and most people will buy from that initial page. 

The truth is people trust the Amazon brand; after all, they’re buying from their site. So people will buy the Amazon Basic version of what you sell before they buy yours. It will be cheaper, be better advertised, and have name-brand recognition. How can you compete?

Even When Amazon Isn’t Competing With You, Someone Is

If you owned a store that made luggage, you wouldn’t have your competitor’s luggage next to it so that the customer can compare. But Amazon doesn’t care about that. You’ll never get a page to yourself, which is why many Amazon sellers fail. 

If you’re not competing with an Amazon brand, your brand will be right next to some larger brand. There’s no way for you to stand out that way. If people wanted a specialty item, they’d go to the artist’s website or go to a craft website like Etsy. 

Amazon is where you go for convenience. People don’t care if your product has an extra pocket when it’s right next to a cheaper product and will ship sooner.

They’re Using Your Store’s Statistics to Compete With You

Screen grab of Peter Pru discussing Amazon Basics products

If your store is successful, it will catch Amazon’s attention. If they see you’re selling some niche product incredibly well, they might start making it, too. Go back to the Amazon page and Type ‘Amazon Basic’ into the search bar. These are all the commodities that Amazon makes. They started smaller, but they can copy a store’s products every time they see a successful store.

Maybe they didn’t always make gym equipment, but they saw some stores on their site doing good business and started making the same equipment. They don’t have to pay for market testing; you’re doing it for them. They can sit back and see what’s selling before duplicating the popular products and ignoring the products that aren’t selling, and they’re doing that using your hard work. How can you possibly compete with them when they control the site, and they can make everything cheaper than you?

They won’t give you your own customer list or your own statistics to help you make your store successful. So why provide the statistics to your competitor who is using it against you? It makes no sense!

Can You Even Afford to Rank?

Amazon seller seeing competitors outrank his store

The only way to rank on Amazon is either to sell a lot of inventory and have a lot of reviews or to be Amazon itself. When you’re just starting, you will have to give away hundreds if not thousands of products for free just to get enough reviews to rank. Can you afford to compete like that? Can you afford to give away thousands of free products just to get your business started?

Look at the stores on Amazon, and you will see that they all have incentivized giveaways so that they can keep up with the number of reviews they need to keep their rank up. Of course, you could decide you don’t care about your rank. But no one will buy from your store on page five of Amazon. Amazon is all about quick, cheap sales, so many Amazon sellers fail and fade away.

How Ecommerce Empire Builders Can Help

Don’t set yourself up to fail! Use Amazon for research and to funnel sales to your website, but don’t rely on them for success. I have started businesses before, and I can help you start yours. When you have your own business on your own site, people won’t see your competitor’s brands right next to yours. If you want to market your own business and sell products you believe in, then create your own online store. Click here to reserve your seat in our webinar or subscribe to my YouTube channel for more insights.

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How Using Dropshipping Funnels Helped Our Student Earn $50k per Month

by Peter PruDropshipping Case StudiesLeave a Comment on How Using Dropshipping Funnels Helped Our Student Earn $50k per Month

One of our students, Leo Batistella, managed to go from $0 to $50,000 per month by using dropshipping funnels, along with other winning strategies. Leo has built several successful dropshipping businesses that hit the $50k mark. Here we’ll go over the steps he took to scale his businesses so quickly. We’ll also explore how he started dropshipping and his gradual journey to success.

Pursuing His Own Dreams of Success Online

Originally from Brazil, Leo moved to the United States to develop his own success story here. His story begins like many others: working a full-time job in which he was building someone else’s dream. Becoming disillusioned with this around two years ago, Leo was determined to start his own online business that would specifically be online. 

The day that he made this determination, he quit his job. With enough savings to get by in the meantime, he immediately started studying. Beginning with little information around eCommerce and dropshipping, Leo worked quickly to educate and equip himself with the knowledge needed to successfully start his business.

Leo lost money for the first six months of his endeavor. But he understood that this was part of the learning process and stuck with it. He pushed himself, working 12- to 14-hour days to build his business. The key motivating factor for Leo was the fact that he knew several successful dropshippers pulling in $50k per month in his network. This, coupled with the certainty that he could do as well as or even better than those examples, motivated him.

Searching for the Right Resources and the Right Product

Leo and Peter Pru discussing Leo's business successes

Although Leo personally knew multiple successful entrepreneurs in his network, they didn’t provide him with any helpful guidance. Instead, Leo turned to external resources to learn everything he could about dropshipping. At the same time, he didn’t know who to learn from — so many gurus out there are seeking the spotlight. Leo also had a language barrier to contend with, as he preferred to learn from people who spoke Portuguese. Subsequently, he began seeking guidance from professionals in his native Brazil, only to find that most dropshippers in Brazil only conducted business in Brazil. 

Additionally, Leo sought the ideal product that would help him go from losses to profits. The solution would come as a surprise while spending time in Las Vegas. While in Vegas for New Year’s Eve, Leo discovered a product that most wouldn’t think to sell from the start: emergency urine bottles. In addition to a version for men, he sold another version for women as an upsell, finding that the product to be an unexpected winner. He eventually gained $40k in sales.

Leo reveled in his success with this hit product. But then the pandemic hit, and he was uncertain about his future. While at a party, he met an entrepreneur who saw success in manufacturing and was trying to market face shields, which weren’t yet widely used in the U.S. Because of Leo’s experience in B2C sales, this entrepreneur asked Leo to sell his products, which saw a quarter million in sales within a week. Leo wasn’t used to this level of success. So he sought help from both the entrepreneur behind these masks and his mentor in Brazil, the latter of whom would become Leo’s partner.

Discovering Ecommerce Empire Builders and the Key to Long-Term Success

Leo and Peter Pru discussing the importance of consistency

Leo may have seen success with his initial ventures. But he was still experiencing certain frustrations when it came to upsells and establishing long-term success. As he attempted to learn more, he continued seeking out thought leaders he could trust. Eventually, he would come across us and a couple of other personalities he deemed worth following.

What drew him to our team at Ecommerce Empire Builders was a combination of ample resources, helpful guidance, and consistency. Willing to commit, Leo purchased our course and signed up for Clickfunnels. This would further lead him to the long-term success he’d always wanted. By taking our course and using dropshipping funnels, Leo began seeing the upsells he wanted. He also started making significant profits, raking in as much as $8,000 within a 15-day period.

Using Dropshipping Funnels

Leo first started using dropshipping funnels in February. He developed his funnel after seeing a Facebook ad for a product that caught his eye. The seller of this product was already scaling in the U.S., so Leo wanted to try selling the product in Brazil. The problem was that Leo had no prior experience with dropshipping in Brazil. So, Leo reached out to his partner in Brazil and began selling this product to that market. The move would prove a success, culminating in $50k in sales in December 2020. 

This success motivated him to sell the product in Canada, considering the U.S. was the primary market. Again, Leo saw encouraging results when selling to the Canadian market. Leo thought the product had already saturated the U.S. But he decided to sell the product to this market again, this time using Clickfunnels. Once more, Leo saw great results that made him excited for the future of his business as he continues using dropshipping funnels.

Leo’s Goals for the Future

Ultimately, Leo wants to implement a strategy that consists of an eCommerce business in the back-end, with another business selling products in the front-end. He wants to build the back-end business to the point where he can begin selling those products on the front end. This way, he can benefit from the security of having two businesses.

One of the biggest aspects we admire about Leo’s success is his mindset. Leo is always motivated to continue trying new things. He sticks with a strategy until it works or until he comes across a better one. We understand that many people in this industry may not have that kind of mindset as they grow discouraged. 

However, Leo recommends that people continue committing to their business, learning regularly, and not giving up. There are so many opportunities out there and an unlimited number of products to try. This means your chances of success are extraordinary if you take the time to identify and commit to the right ones. In his early days, Leo celebrated the times when he simply wouldn’t lose money. Recently, he’s had more and more profitable days that are measured by bigger benchmarks.

Reach Your First $50k Like Leo by Using Dropshipping Funnels

Dropshipper putting in the hours to grow his business

If you want to experience the kind of success that Leo enjoys with dropshipping, you need to take the right approach with a successful strategy. Using dropshipping funnels can significantly help boost sales and profits. To learn more about how to properly implement sales funnels and excel with your online business, reserve your seat at our free eCommerce masterclass today. See other student success stories by subscribing to my YouTube channel.

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Top 4 Hacks to See Instant Dropshipping Profits

by Peter PruSystems & ProcessesLeave a Comment on Top 4 Hacks to See Instant Dropshipping Profits

Whether you’re experiencing success with your dropshipping business or currently struggling to get it off the ground, there are certain strategies you can use to see the instant dropshipping profits you want. Based on the success one of our clients experienced, we can show you some specific dropshipping hacks to supercharge your business and maximize profitability. Here we’ll review these hacks and how you can use them to make more money soon after implementation.

1. Optimizing Opt-in and Conversion Rates

The very first metric we want to see on someone’s sales funnel is a strong opt-in rate. If people aren’t opting in and providing email addresses and other information, then they aren’t going to make a purchase. Even if people are buying, it will be at a significantly lower rate than it should be. 

Our client had a two-step order form through Clickfunnels and saw an impressive 60% opt-in rate. This is rare to see. While we don’t recommend you try to reach this number from the start with your business, it is possible to get there with enough time and effort, as this client proved. With our team of experienced professionals and plenty of tweaking, we were able to help our client reach this level, and you can, too.

In addition to a stellar opt-in rate, our client had an equally impressive 11.74% conversion rate. This is incredible compared to the average Shopify store, which sees a conversion rate of around one percent. 

Together, these opt-in and conversion rates tell us that there’s nothing wrong with the client’s opt-in and landing pages.

2. Understand the Difference Between Maximizing Profits and Leads

Peter Pru discussing the importance of time and proper expectations when building a store

One point we want to emphasize here at Ecommerce Empire Builders is that you need to know the difference between maximizing profits and getting people into your sales funnel. You need to have a combination of both profits and leads. 

To see instant dropshipping profits, you should have a set of profit maximizers at the ready to help you increase your average cart value. This entails creating maximizers such as:

  • Upsells
  • Order bumps
  • Subscriptions

When it came to upsells, our client saw an insanely high conversion rate of 16.28% for the first upsell. The second upsell didn’t slow things down, either, with an even higher 16.39% conversion rate. 

Regarding subscriptions — we’re talking about services such as Netflix, Dollar Shave Club, and others that charge customers on a monthly basis. If you’re not using subscriptions for your business, we recommend you integrate one as soon as possible. They generate recurring revenue. Our client uses subscriptions to essentially receive free money consistently, without putting in extra work to see that steady passive income. 

3. Optimize for Specific Conversion Rates

Peter Pru emphasizing how important order bumps are to creating instant dropshipping profits

It may surprise you to hear it, but we believe these numbers our client is seeing are simply too high. For most businesses, these numbers are excellent, particularly to start with when going into dropshipping. The reason we see these figures as too high here is that, ultimately, your goal is to maximize profits as a business owner. Even if things seem to be going extremely well, there are always ways to further improve and increase income.

Target 10-15% Conversion Rates for Upsells

We’re blown away by our client’s 16+% upsell conversion rates. But we’ve found that the ideal conversion rate falls at around 10 to 15%. It all depends on the structure of the funnel. Maybe your upsells consist of more of the same thing, or a premium-priced product is included with a purchase. 

These extraordinarily high conversion rates could indicate that these upsells are too good of a deal for people to pass up, leading them to jump on them more frequently. In this case, we’d recommend raising the price on upsells to lower those conversions to the 10-15% range while further maximizing instant dropshipping profits.

Aim for 10% Conversion Rates for Initial Sales

We also recommended that our client raise the price of the main product to bring that 11.74% conversion rate down to the sweet spot of around 10%. Again, this may seem strange advice to hear, but the fact is that if you’re willing to lose more money to attract more people to your business, you will wind up seeing more profits. Many business owners just starting out may not want to hear that, but it’s an important lesson to learn.

If you’re seeing high conversion rates (and you’re happy with your income), you can keep things the way they are. However, if you’re disappointed with your profits, you can raise them while slightly reducing those conversion rates. 

A company like Dollar Shave Club excels because while they lose money when the first subscriber comes in, they make all of those losses back because of the longevity of monthly subscriptions they maintain.

Try to Reach 18-20% Conversion Rates for Order Bumps

When looking at our client’s conversion rate for an order bump, we saw a 14.20% conversion rate that was excellent. Generally, we recommend targeting an order bump rate of around the 18% to 20% range. Order bumps are pre-purchase upsells that customers are likely to add to their cart without much thought. These could include add-ons and other minor purchases that enhance that main purchase before buying.

Unfortunately, many businesses lose a considerable amount of money because they neglect to use an order bump.

4. Knowing What Offers to Consider to See Instant Dropshipping Profits

If you’re unsure what you should be offering your customers, whether it’s a deep discount or another offer, here are some of the different routes you can take.

A “Free Plus Shipping” Offer

In many cases, you’re often better off making a “free plus shipping” offer. These offers are typically safe to go with. But keep in mind that a properly built back-end is vital to get the most from this offer. This is because this offer causes a slight loss of income on the initial sale. But you can make up for that with upsells and other profit maximizers. 

A Deep Discount Offer

Deep discount offers are ideal if you’re using Facebook ads. The platform may not accept ads that make “free plus shipping” offers. In fact, we tend to use deep discount offers for our clients in lieu of “free plus shipping” because it’s usually the safer option of the two. For Facebook ads, we suggest you use video ads that maximize engagement. You can also use image ads that can supplement those video ads.

Work With the Pros to Get the Most From Your Store

Dropshipper reorganizing their sales funnel for instant dropshipping profits

All of these hacks can help you successfully launch your business and see instant dropshipping profits. But it’s increasingly tough to go it alone. There’s so much to consider when optimizing your dropshipping business, from finding the right niche and developing opt-in pages to preparing and launching ad campaigns. If you want to make sure you have the chance at instant dropshipping profits in this highly competitive industry, you’re likely to benefit from working with a team of experienced professionals. At Ecommerce Empire Builders, we have the combined resources and expertise needed to fuel your business’s long-term success.

To learn more about how you can use the power of sales funnels to grow your online business and find out how we can help, attend our free eCommerce masterclass. We’ll show you the steps you need to take to see the conversions and profits you’ve always wanted. You can also subscribe to my YouTube channel for more insights and business strategies.

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5 Realistic Daily Habits That Helped Me Become a Millionaire

by Peter PruSystems & ProcessesLeave a Comment on 5 Realistic Daily Habits That Helped Me Become a Millionaire

Empire builders, there’s no real secret to success. But if you want to know what makes the most difference, it’s this: your habits. The simple fact is that whatever you achieve in life will be the direct result of the things you do, day after day. Once you understand that life is the cumulative effect of your habits, then it becomes REALLY important to have the right ones, and that means setting deliberate and realistic daily habits.

Today I’m going to share something that I like to call BUILD, which are the five habits I do every single day. Following these habits over the last eight years has helped me build a business empire and become a millionaire. But these habits are not just about making money. In fact, one of the things that will really help you be successful in life is to become a well-rounded person. The realistic daily habits within BUILD allowed me to focus on key aspects of my businesses. But it also helps me excel in the other aspects of life. So how does BUILD work?

B Stands for Body: “How did you take care of your body today?”

Dropshipper starting his morning with exercise as one of his realistic daily habits

Being unhealthy means you get tired more often, you’re less productive, and you have a harder time concentrating. Are you going to have what it takes to build an empire in that state? I don’t think so, and that’s why health is so crucial for being successful.

The way I use the BUILD system is to sit down each quarter (or every three months) and come up with specific goals for each habit. In the case of the Body habit, your goal can be anything that you know will be excellent for your health. You might take a 45-minute walk, drink a green smoothie, or lift weights. It all depends on what works for you, which is what makes this system highly adaptable. Switch up your goals every quarter so that you can keep pushing yourself and make progress with your overall health. 

What I recommend, and what I do, is keeping track of your daily habits in a physical notebook by writing BUILD at the top of the page each day. Once you’ve accomplished the goal for your Body habit, you get the great satisfaction of circling that B each day. What that means is you’re taking care of your body and creating the foundations for success. 

U Stands for You: “What did you do today that you wanted to do?”

Screen grab of Peter Pru discussing the 'U' in BUILD

Again, you really need to create a well-rounded life if you want to be successful. This goal is all about avoiding burnout and making sure you have the time to enjoy hobbies or interests.

Right now, my You goal is to get back into golf. This is a sport that I used to love years ago, but I had stopped at some point and kind of forgot about it. But now I’m back to playing golf at least once or twice a week and absolutely loving it. Your You goal might be playing chess, learning a new language, playing video games, or literally anything else.  Give yourself permission to enjoy doing something you really want to do every single day.

I Stands for Income: “Did you do something to make money today?”

This one is obviously key, and it will look totally different depending on where you are with building your businesses. When I was getting started, the goals for my Income habit were all about making sales. It was literally “Did I make $1000 today?”. 

My Income goals have changed so much since then because my businesses have grown, and now I have a whole team. At this point, I’m guaranteed to make money because I have a really solid foundation. That means the goals for my Income habit will now revolve around the broader picture of everything that I do with my team, like developing new ideas and building up the systems and processes that we’ve already put into place. 

Keep in mind that this goal can also be something that relates to making money in the future. Doing something that’s really going to help push your business forward definitely counts!  

If you’re just getting started with your business, you really just have to be honest with yourself about what are the best ways to institute this habit for your unique situation. I talk a lot about the important realistic daily habits for building income inside our Ecommerce Empire Builders Academy, including what I call The Daily 6 and The Daily 3. This is something I cover in the first module of the course, so make sure you check it out!

L Stands for Relationships: “How did you make business relationships that can help your empire?” AND “How did you take care of your family and friends today?”

Someone chatting with friends and family over video

Obviously, there are two kinds of relationships here, and they’re both essential parts of your realistic daily habits — and your life. When it comes to your professional relationships, you’re just not going to get very far if you don’t network with other individuals that can help grow your business. So try:

  • Reaching out to an influencer who promotes products in your niche
  • Making a strategic contact at a conference
  • Hiring someone to help you with certain tasks
  • Something totally different that suits your business

You should always be thinking about how to make and improve the relationships that can help your business. 

And then we get to relationships that are even MORE important, which include your family and friends. The BUILD system is truly designed to give you a well-rounded life. The money will come, but you definitely don’t want it at the expense of not having good relationships with the people closest to you. Make it a daily habit to spend that quality time with them, even if it’s just sending a quick text. 

D Stands for Development: “How did you develop yourself today?”

Learning is how you grow, and it should definitely become a daily habit. Personally, I love reading. My development goals will typically be reading a book or going through some sort of useful online course that can help me sharpen some skills. 

There’s really an endless number of ways to develop yourself through realistic daily habits. But the most important thing is that you have to actually implement whatever you learned. 

For example, if you’re reading this, or you’re watching a video on my Youtube channel, that’s great. But are you going to actually incorporate these habits into your life and do it consistently? Because otherwise, it doesn’t even count.

In general, development only works if you take action based on the things you learn. Remember that your time is, by far, your most valuable asset. If you learn about these realistic daily habits but never do anything useful with that knowledge, then it’s pointless to even learn about them. If you learn about my dropshipping hacks and never use them in your business, it’s pointless to know about them. Even worse, I just took your most valuable asset! Don’t allow that to happen. 

Make sure the time you spend on development is really providing value for you. Yes, even when it comes to my own content. Don’t just consume it for the sake of consuming it. DO something with it. Otherwise, it’s really just a distraction from your goals, and that’s the opposite of what I’m trying to do here.

Consult With the Pros

There’s so much more to learn about building a sustainable, profitable online business, and I’m here to teach you everything I’ve learned. Get started with your empire by taking this free Ecommerce Empire Builders webinar! You can also see more advice and dropshipping strategies on my YouTube channel.

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How One of Our Clients Made $200 in His First Week of Dropshipping

by Peter PruDropshipping Case StudiesLeave a Comment on How One of Our Clients Made $200 in His First Week of Dropshipping

One of our Business in a Box clients, Fredrick, experienced an impressive level of success with his dropshipping business. In his first week of dropshipping, he made $200. Here, we’ll explore his personal success story and some insights he has to offer that you can apply to your own dropshipping efforts. 

Fredrick’s story is yet another example of what you can achieve as a dropshipper, whether you’re new to eCommerce or a veteran in the industry.

How Encounters with “Gurus” Inspired New Career Goals

Fredrick’s dropshipping journey began around one and a half years ago. He came across several ads on Facebook featuring eCommerce gurus. In those ads, these so-called experts would show off the millions of dollars they were supposedly making. Fredrick thought that if they could do it, then so could he. 

From there, Fredrick signed up for an Amazon FBA course to get him started. However, he wasn’t getting to the point where he was able to sell products as opposed to investing in inventory. 

(As a side note, we believe that Amazon FBA can be a great way for beginners to get into eCommerce. But we also advise against using Amazon as your primary dropshipping platform.)

Be careful of relying on Amazon, which is more interested in helping themselves rather than its sellers. We recommend building your business on your own eCommerce platform first. Then use Amazon as a supplemental platform.

Discovering Ecommerce Empire Builders and the Value of Outside Help

Screen grab of Peter Pru and Fredrick discussing the importance of working with a team

While still struggling to get his dropshipping business off the ground, Fredrick discovered our videos on YouTube, which introduced him to the concept of dropshipping funnels. Like many other dropshippers, Fredrick wasn’t sure what to change about his business to make it successful. We understand that it takes work to experience success. That can entail everything from changing niches and products to making drastic changes to ad campaigns. 

What inspired Fredrick to hire Ecommerce Empire Builders to help him with his business was the fact that he valued his time. But Fredrick also knew that he had a lot to learn to make informed business decisions and see growth. 

The fact is that nobody is great at everything. Fredrick understood that he would need some outside help to ensure his business had the chance to thrive. While dropshipping used to be easy, with most individuals being able to do just about everything on their own a decade ago, times have changed. Today, it pays to work with specialized professionals with the resources and expertise needed to facilitate growth. This was something Fredrick was willing to do.

Our team started working on his business and preparing it for launch. Fredrick continued to learn more on his own and sought products to sell. He also delved into copywriting and other aspects of his business during that first week of dropshipping and beyond, contributing to his business’s growth and supplementing our efforts. 

Understanding That There Are No Magicians in eCommerce

Unlike many of those “gurus” out there who make it sound easy to make millions in a matter of months, weeks, or even days of launching a business, we want to make it clear that there is no formula for success. We are not magicians. Every business out there will experience success at different rates. While many of our Business in a Box clients have seen success right out of the gate, Fredrick was an exception. It takes time to turn your dropshipping business into a success.

In Fredrick’s case, the third time was the charm when it came to launching his business. The first two attempts at dropshipping didn’t bring much success. But the third was where we were finally able to reach his goals. While we worked to find out what would propel his business to success, Fredrick put his trust in us and allowed us to keep trying different strategies. Eventually, we were able to work with him to build a business that yielded optimal results.

Goals That Keep Fredrick Moving Forward: Going Beyond That First Week of Dropshipping

Screen grab of Fredrick discussing his goals

At Ecommerce Empire Builders, we also understand that an integral component of success is good goal setting. To keep him motivated and moving toward the next big opportunity, Fredrick has set several goals for himself. His current goals are to:

  • Hit $10k per month
  • Keep learning skills such as copywriting
  • Build his business in the long term

Fredrick is one of our clients who has a good understanding of the work involved in succeeding with an online business. While our team is here to provide reliable help, we can’t make any guarantees. 

No dropshipper should ever expect instant success. Even if they think they have everything in place, it can take some tweaking and drastic changes to finally determine what works. However, having a team of experts behind your business can make sure that you’re not alone in your efforts. Several professionals bring different perspectives to the table to pinpoint the most efficient strategies.

By looking at different ads, upsells, and other components and the metrics behind them, your team can help streamline your funnel to generate the best possible results. For example, with some diligence and reworking of Fredrick’s strategies, one of his upsells managed to reach a conversion rate of 17-18%. Of course, there’s always room for improvement. But it’s a matter of persistence and never giving up, even when things don’t initially seem to be going as planned.

The Importance of Starting Instead of Waiting: Make This Week Your First Week of Dropshipping

Dropshipper reading books to pick up new skills

Fredrick’s ultimate takeaway in working with us was that it’s best to get started on your business as soon as possible. The longer you wait before launching your business, the more time you’ll waste as nothing gets done. Many dropshippers strive for perfection with their ventures. But success takes time and effort, and perfection is ordinarily impossible during the first week of dropshipping. Over time, as you build your business and optimize your strategies, you’ll be able to gear your business for long-term success. 

Do you want to find out more about how you can succeed with your dropshipping business the way Fredrick has? Then reserve your seat at our free eCommerce masterclass. We’ll show you how you can build your business and harness the power of funnels to earn a full-time income online. You can also subscribe to my YouTube channel for more dropshipping insights and tips.

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Make $100 Every Day Selling eBooks Online

by Peter PruDigital & Information ProductsLeave a Comment on Make $100 Every Day Selling eBooks Online

Empire builders, if you’re looking for a way to increase your margins or even if you’re just starting off in eCommerce, get started selling eBooks online. You need to know about the endless possibilities that come with digital information products. 

The major benefit of digital information products is that they only cost a few bucks to create, and you can sell them repeatedly. There are no hard costs with digital products. You can even put together prewritten eBooks in just a couple of hours. Learn how to easily create and sell eBooks so you can start making over $100 a day online.  

Digital Products Have Endless Potential 

If you’ve been around Ecommerce Empire Builders for a while, you know I love bundling digital information products with a physical product when dropshipping. For example, suppose I’m selling a fishing pole. Then I like to pair it with something like a free How to Use Your Fishing Pole eBook. 

This small step sets you apart from competitors while also providing added value to your customers. While pairing digital information products with physical products is a great model, eBooks are also great stand-alone products. 

I know there is some negativity or skepticism around the profitability of digital products. I hear this comment a lot:

“Why would people buy my eBook when they can get the same information from Google for free?” 

It would be for the best if you got this doubt or limiting belief out of your head right now. People tend to perceive eBooks as having more value than information they have to find. People are willing to pay to play.

 The potential for dropshippers selling eBooks online is truly endless. You just have to be ready to do your market research and start making your product. 

Do Your Market Research Before Selling eBooks Online

Screen grab of Peter Pru showing how to use Etsy for digital information product research

I do a ton of market research for my businesses every day. However, my wife is the one who inadvertently led me to Etsy. That’s one of the best sites for collecting market research on digital products. 

My wife bought a fun little murder mystery game from a seller on Etsy. All she had to do was make the payment and then print off the 30 or so pages that the game consisted of right off our printer. In just a matter of minutes, my wife had received her order from someone selling a fun party game as a digital information product. When I saw this, I got inspired to research the multitude of digital products on Etsy.

Overall, Etsy is full of cool digital products from all sorts of niches. From digital download planners that you print out and put in a binder yourself to digital download murder mystery games to digital download baby shower invitations, the digital product content on Etsy is almost endless. 

That is why I suggest going to Etsy to do your market research on hot topics and niches in the digital product space. If you have an idea for a digital product, look it up on Etsy to see if there is any type of demand for it. You can also use Etsy as a source of information when trying to come up with a digital product idea to use in your dropshipping business.  

How Do You Sell Digital Products Online?

Screen grab of Peter Pru showing viewers how to navigate PLR sites

Once you’ve got your idea for your digital information product, it’s time to put your product creation into motion. The first step is to go to a PLR Website. I like to use theplrstore.com, idplrstore.com, or plr.me. 

However, there are a ton of PLR websites out there. PLR stands for Private Labor Rights. When you buy prewritten articles or a prewritten eBook from a PLR site, it is now an asset to your business. You can sell it, give it away for free, or bundle it with a physical product. The great thing is that you can buy these PLR products for $5 to $10. You can then sell them as many times as you want. 

How to Manage the Book-Making Process

The only downside to selling eBooks online is that when you buy a PLR product, you generally receive 50 pages or a few articles of boring white pages. In order to attract customers, you will need to edit the material. You’ll also need to repackage it as a more aesthetically pleasing eBook. Don’t worry. It’s not as hard as you think. 

Check out our YouTube video How To Edit & Brand PLR Products to learn how to make your eBooks or digital products stand out and have a higher perceived value among customers.

If you’re not into designing your digital products, or you simply don’t have the time, you don’t have to miss out. You can hire the Ecommerce Empire Builders team to do all of your Information Product Creation for you. 

Regardless of how you decide to create your digital products, once they’re done, they have the potential to help your margin drastically. This added income will give you more money to spend on advertisements. In turn, this will help you reach more customers and help your business reach new heights. Integrating digital products and eBooks into your dropshipping business is a must.

Consult With the Pros As You Start Selling eBooks Online

Couple browsing through digital information products together

If you want to start making an extra $100 a day, copy and pasting eBooks is the way to go. One of my students used a bundle of three eBooks as an upsell in his funnel. He offered the bundle for $15 and had an incredible 30% conversion rate. If you want to see these types of results, it’s time to get started. 

I hope you can use the information discussed today to start putting your own digital information products together and selling eBooks online. If you feel like you need more guidance with creating your digital products, developing your mindset, or growing your eCommerce business, feel free to reach out to us today. 

At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Also, be sure to check our YouTube channel for even more free resources and insights into the dropshipping and sales funnel industries. Remember, your empire starts now!

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Dropshipping vs. Drop Servicing: Which Online Business Is More Profitable?

by Peter PruUncategorizedLeave a Comment on Dropshipping vs. Drop Servicing: Which Online Business Is More Profitable?

Welcome back, Empire Builders! Today, we’re going to talk about a question I hear a lot. What’s better, dropshipping or drop servicing? Which will make you more money online? They’re pretty similar, so we’re going to go over what each one is and then get into which online business model is more profitable. So let’s jump right in!

What Is Dropshipping?

Dropshipping is a business model where you find a product to sell and use a supplier who will ship them directly to your customers. Instead of having a ton of products that you have to pay for upfront, store yourself, package, and ship to buyers, you just make sales. The supplier takes care of the rest. This is a great business model because you don’t have to put up the initial investment in the hopes that the products sell.

What Is Drop Servicing?

Screen grab of Peter Pru discussing the downsides of drop servicing

Drop servicing is a similar concept. But instead of selling physical products, you sell services. Basically, you find buyers who want a service—like writing, editing, or graphic design—then you take the job and collect the money, but you pay someone else to do the work. Really, you’re a middle-man between the client and service provider.  

The Pros and Cons of Each

Each of these business models can bring in good money if done correctly. They both have their strengths and weaknesses, though. Let’s go over the pros and cons of each one. That will really illustrate the difference and understand which one is going to get you the most money.

Pros of Dropshipping

You can make a lot of money without a lot of time, effort, or a large initial investment. In fact, you don’t have to worry about inventory or shipping at all. You just bring in the buyers, make the sales, and the rest is completely done for you. One of the great things about dropshipping is how much of it can be automated. You might get some customer service emails. But many of them are very similar, and you can use templates to reply.

Cons of Dropshipping

It’s not a get-rich-quick scheme. You do have to put in the work, just not as much as starting many other businesses. You have to find your niche, build a funnel, and advertise to drive leads to your funnel, which requires some time and money to set up.

Pros of Drop Servicing

It can be excellent money. Depending on the service you’re providing and the quality of the work, you could get upwards of a couple of grand a month from each client you work with. If you have a network of people who know you or a good reputation in the industry, that could mean steady clients and real money.  

Cons of Drop Servicing

Frustrated drop servicing business owner handling clients

One of the biggest drawbacks is that you’ll have to deal with the clients. When it comes to services, people expect a certain outcome. When you deliver the work, it often won’t be exactly what they wanted or expected. It’s very common for them to request changes, and you have to arrange them. You end up spending a lot of time on emails back and forth between you and the client, as well as you and the service provider.

Another issue is that you often don’t want the clients to know that you aren’t doing the work yourself, especially if it’s your reputation that brings them in. The last thing you want is for clients to come to you because of your reputation for doing quality work, only to find out that you aren’t the one doing it. That could destroy your business and your reputation, so it’s risky.

Another thing to consider is that you have to be good at advertising your services and getting sales. Bringing in steady clients and high-paying work is the hardest part. If you don’t have an existing foothold in your field, that could be difficult. If you aren’t providing something that the person or people doing the actual work can’t do for themselves, then why wouldn’t they just start their own business and make more money, right?

Another thing to keep in mind is that you have to be able to guarantee the quality of the work. Especially if you’re charging a couple of grand a month, the quality of the work has to be worth it. You can sell lower-ticket services, but then the profit is also going to be less. So, there’s a real balancing act that you have to be careful with here.

Why Dropshipping Is More Profitable

Screen grab of Peter Pru discussing the positives of dropshipping

Dropshipping is much easier to set up, it doesn’t require a specialized skill, and much more of it is easy to automate. Dropshipping suppliers buy huge quantities in bulk for a crazy discount which means you get a great deal. It’s even better if the supplier does their own manufacturing. It’s a great way to earn passive income that works well in the long term and doesn’t take a lot of time or money to start.

Drop servicing is harder to automate, so it takes a lot more time. You have to keep the client and provider separate, so the client doesn’t find out you aren’t doing the work, the provider doesn’t find out how much you’re making, and they don’t cut you out. The profit margin isn’t as good, it isn’t as passive, and it takes a bigger time investment to do properly.

Start With Your Preferred Business Model

You can do both at the same time, which I do myself. But without a team and a system in place like I have, it’s harder. In general, drop servicing just comes with a lot more headaches and fewer rewards than dropshipping does, especially if you’re just starting out. Dropshipping is super easy to scale, which means more money. But finding new clients for drop servicing isn’t as scalable, and each one you add means more time.

Okay, guys, that’s all I have for you. I’d love to hear what you think in the comments. To learn more about dropshipping and start building your own eCommerce empire, sign up for my masterclass. I’ll teach you how I made a full-time income online with a 5-page funnel and without touching a product, building a site, or investing in ads. I’ll even throw in the $100k funnel template FREE just for showing up. You can also subscribe to my YouTube channel for frequent tips and insights. Remember, your empire starts now!

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One Easy Way to Make Money Online as a Broke Beginner Today

by Peter PruSystems & ProcessesLeave a Comment on One Easy Way to Make Money Online as a Broke Beginner Today

There may seem like plenty of opportunities to make money online today, from opening an ecommerce store to affiliate marketing. However, if you’re a beginner looking for one of the best ways to make money online on a tight budget, we’ve found one proven way to build your business, regardless of your starting budget. Here we’ll go over our proven strategy that can get you on your way to earning a full-time income online.

Find Your Niche

Many people just starting to make money online make the mistake of looking for winning products that are merely the most popular. Even if you believe that finding the right product is the key, you’ll wind up trying to figure out who is interested in that product. Ultimately, you need to focus on the people you’re selling to and their niche. Based on this niche, you can determine which products those people are buying. At the same time, you can figure out how to differentiate yourself from the myriad competitors out there selling to the same niche.

When searching for a niche, look for certain hobbies that people love. Ideally, you should pick a hobby that you also personally enjoy, which can help you put yourself in your customers’ shoes as you sell to them. There are hundreds of hobbies and passions out there to choose from, but try to avoid spending too much time finding one.

Factors to Look for in a Winning Niche

As you choose your niche, there are certain factors to consider that will help you make the right choice. As you select your niche, make sure that:

1. It’s Evergreen

If you want to experience long-term success with your niche, you need to find a niche that’s not going to go away. This is why you should focus on an evergreen niche such as passions or hobbies. 

2. There Isn’t Too Much Brand Loyalty

In addition to being evergreen, your target niche shouldn’t be too competitive to the point where it’s too hard to get ahead. There will always be competition, regardless of the niche you choose. But try not to go into one where you’ll be competing mainly with established giants like Apple. 

3. There’s an Even Mix of Physical and Digital Products

It’s also important to ensure your niche has a balance of physical and digital products. This will enable you to generate multiple revenue streams within your niche so you can make money online. 

Finding Example Products Within the Niche

Peter Pru showing how to browse for product ideas on Amazon

Once you’ve found your niche based on the criteria listed above, you can begin searching for profitable products within that niche.

Browse Amazon for Relevant Products

As an example, golf is a popular niche that can yield success for many people new to ecommerce. When looking for golf products to sell, you can start your search on Amazon. It’s important to keep in mind that you shouldn’t start immediately selling on Amazon, seeing as this platform is out for itself and can essentially “steal” business from you if you rely on it from the start. Amazon is great for supplemental income streams, but you’ll only be helping Amazon grow if you make it your primary ecommerce platform.

What you’re looking for on Amazon are example products to give you some ideas. For example, when searching for “beginner golf,” a mix of physical and digital products shows up. You’ll see a selection of books—including Kindle eBooks—along with golf clubs and golfing aids. All of these indicate that you’ve found a great niche capable of giving you ample income from several sources. 

Search for Products to Sell on AliExpress and ThePLRStore.com

Now that you know what kinds of possibilities there are within your niche, you can begin looking for products to actually sell. For physical products, you’ll want to look for a dropshipping supplier on AliExpress. For digital products, you can visit ThePLRStore.com.

Determine What Sets Your Products Apart From Competitors’ Offerings

As you search for products, it’s also crucial to figure out what differentiates your products and business from competitors’. The fact is that we live in a time when it’s easy for people to find the products they want nearly anywhere online, including Amazon. You need to figure out how to get people to buy from you specifically over competing brands.

You can differentiate yourself and your offerings by showing how your products:

  • Save money
  • Save time
  • Simply have a unique appeal

Crafting Your Offer to Make Money Online

Dropshipper thinking about how to optimize his product offer

With your products and differentiating factors determined, you can begin developing a compelling offer. For instance, suppose you find a selection of golfing eBooks and golfing aids. You don’t want to sell them separately in hopes of earning income through both. Instead, create a package of both physical and digital products that’s unique and appealing to your audience. 

The key to being successful as an online business, above all else, is to offer value to your audience that they won’t find elsewhere. Offering a combination of helpful physical and digital products is instrumental in conveying the value you bring.

The plain truth is that if you try to take shortcuts to make money, it’s unlikely that it will work.

Using AliExpress and ThePLRStore.com

Peter Pru discussing how to find upsell ideas

Generally, AliExpress is one of the best places to look for a good supplier for your physical products. When searching for “beginner golf” products, you’ll find a large selection in this niche alone. However, as you look for products to offer, the best policy is to look for products that your audience is already buying.

You’re likely to find many great products that people are buying on Amazon and that they can find for even less through AliExpress. When it comes to developing an offer that gets people to buy your products specifically, this is where ThePLRStore.com comes in handy. At ThePLRStore.com, you’ll find a wide selection of information products, including eBooks, guides, worksheets, and more. PLR stands for “private label rights,” which means that when you purchase eBooks or other materials through ThePLRStore.com, you can rebrand them to be your own and represent your business.

On ThePLRStore.com, we found a golf guide package containing a whole list of articles that cover a wide range of topics. You can rebrand these articles to be yours. Then either sell them or give them away for free when you sell your physical products. If you’re wondering why you can’t simply sell digital products, the fact is that they’re often difficult to sell on the front end. On the other hand, if you package them with physical products, you can easily make a killing with these products.

Setting Up the Sales Funnel

After selecting your products and creating offers with uniquely appealing bundles, you can begin implementing them in your ecommerce business by developing a funnel. There are several core components of a winning funnel that will help you maximize conversions.

The Squeeze Page

Don’t just simply driving traffic from an ad to your Shopify store or another ecommerce store. You should bring people to what’s called a squeeze page. This page is the first step in the funnel that will convert traffic into customers. These pages ask for items like the person’s name, email, phone number, and other relevant information to lead to an instant purchase.

The squeeze page will then detail the specific offer you want to provide, including the different products and their features. This is also the page where you should detail the specific benefits of turning to you over competitors, whether you’re saving people time or money or solving another pain point.

If your squeeze page is effective, you’ll be able to save a lot of clicks. You’ll also convert people earlier in the buying process than you would with a bare-bones ecommerce store. 

OTO Pages

One-time-offer (OTO) pages are pages intended to offer upsells once a customer has made an initial purchase. Keep in mind that both squeeze pages and OTO pages are for one-click sales. There are no shopping carts involved in an effective funnel. You can include as many upsells as you want to maximize your average cart value (ACV). But try not to annoy your audience, and ensure each upsell adds value to customers’ purchases. One or two great upsells can be the key to maximizing sales.

One of the best ways to find out which products are best to offer on OTO pages is to look at Amazon for items that are “Frequently Bought Together.” 

Find Your Niche and Build a Winning Sales Funnel to Make Money Online

If you’re working with a minimal budget and want to make money online anywhere in the world, this strategy can help you achieve your goals. You just need to:

  • Find your niche.
  • Locate the right products within that niche.
  • Build an effective funnel with a series of enticing offers and bundles.

Then you’ll be able to increase your revenue on a long-term basis.

For more details about how to build a full-time income online regardless of your starting budget, attend our free ecommerce masterclass. Then watch more videos about how to implement winning sales strategies on my YouTube channel. You’ll learn how you can harness the power of funnels to generate more traffic and drastically increase your earnings. 

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Scale Faster With This 6- to 7-Figure Online Business Strategy

by Peter PruSystems & ProcessesLeave a Comment on Scale Faster With This 6- to 7-Figure Online Business Strategy

Over the course of the last 13 years, I’ve built multiple businesses across various industries, reaching six to seven figures in these businesses with some successes and failures along the way that helped my businesses grow. Based on what I’ve learned from this experience, I want to share the 6- to 7-figure online business strategy that’s worked. It can also work for you as you seek to grow your own online business. Using this blueprint, you can experience long-term success.

Regardless of the type of online business you want to start, whether it’s a side hustle or a business you want to become a full-time project, the following 7-figure online business strategy will help you reach your goals.

Who Do You Care About?

Before you begin pursuing your business objectives, whatever they may be, it’s necessary to determine who you care about. Of course, the first people to come to mind will likely be yourself, your family, and your friends. However, when it comes to your business, you need to think about the kinds of people you care about in terms of customers. 

At Ecommerce Empire Builders, we’ve seen many people come and go as they excitedly start their business, only to wind up disappointed with the results and quit. One of the main issues that are causing many of these people to quit is the fact that they’re selling to audiences who they don’t know or even care about. The key to success with an online business is to have a good understanding of your prospective customers. If your only goal is to make money when you go into any type of business venture, you’re not likely to resonate with audiences and see the kind of income you want. 

Sell Products That You Would Use

Screen grab of Peter Pru emphasizing the importance of caring about your product

In figuring out the audience you care about and want to sell to, it’s often easiest to think about what types of products you would use yourself. We started some of our successful businesses with the basic idea of, “Why don’t I sell stuff that I care about?”

We hoped that this personal investment would show through the marketing efforts. It ultimately played a huge role in this 7-figure online business strategy.

Consider your personal interests, hobbies, or passions. If you can find a specific niche you actually care about, then you’ll likely be more invested in creating the type of customer experience that would impress you and, subsequently, your audience. Your niche could include products you cared about in the past or ones you currently purchase. 

If you spend too much time looking for the perfect product that appears to be the biggest winner, it won’t matter if you find it unless it’s something you care to sell. If it doesn’t interest you, the chances are that you won’t see long-term success with it. 

Figure Out Your Offer

With your audience and niche determined, it’s time to decide on your offer. We’ve found that when we asked people about what they were selling, many of them would immediately jump into the product. But this isn’t what will drive your success. Instead, you need to think about the actual value of your product to the people who use it, including yourself. 

The big question you should be asking is, “Why should people buy from me?” What is it about your offer that would lead people away from your competition and toward your business? Find out what can differentiate you from the sea of businesses selling the same product or service. 

Set Up Your Funnel

Have you pinpointed your niche and offer? If so, it’s time to develop your sales funnel to sell your offerings. Your funnel will be where you send your audience in your niche (to whom you’ve presented your offer). 

Pretty much every store you encounter uses some type of funnel. Some funnels are effective, and others need some work. Whether you’re at a fast-food joint and the cashier doesn’t try to upsell you, or you’re shopping online and see plenty of enticing upsells that lead you to spend more, that’s a funnel at work. 

When you’re developing a funnel, focus on its true purpose, which is to create assets for your business. The funnel is what helps you grow your business by collecting emails and phone numbers from potential customers, along with other information that can lead people toward a sale.

One key question to ask yourself as you create your website and funnel is, “What’s next?” Think about the journey your customers take as they engage with your business, from initial ads to repeat purchases.

 For example, what’s next after people see your ad? What’s next when they enter their contact information? Then, what’s next when they add items to their shopping carts? What’s next after they first buy your offerings? If you consistently think about the next logical step in the buying process, address it in your funnel. 

As you figure out what’s next in your funnel, you can choose from a wide range of potential products to enhance the value you give your customers — everything from eBooks and courses to accessories and other physical products. If you’re not working toward that “next” after the first offer, you’re losing out on many chances to maximize your income and connect with customers.

Generate Traffic

Screen grab of Peter Pru discussing how YouTube videos are a lead generation tool

Your traffic will serve as the fuel that feeds your funnel. Lead them into the offer that speaks to your niche. In short, it’s the final piece of the puzzle when building your online business.

It’s important to keep in mind that there are many types of traffic out there. This includes organic traffic that comes from search engines, social media posts, YouTube videos, and other channels. To attract high-quality traffic from interested prospects, you need to develop and share content that brings value to your audience. Regardless of what you’re selling, you need to provide relevant educational and helpful content that audiences enjoy.

Again, bringing traffic to your business comes down to doing what you love. If you enjoy your niche, you’ll be much more prolific. You’ll create plenty of content without it feeling like work. As a result, that passion will come across in your content. It will yield the kind of results you want on a long-term basis.

Stick With This 7-Figure Online Business Strategy to Succeed With Your Online Business

Ecommerce business owners planning how to implement this 7-figure online business strategy

Using this 7-figure online business strategy can help you excel with your online business, regardless of your offerings and niche. However, in addition to taking each of these elements into consideration, you need to practice persistence. If something in your strategy is inefficient and doesn’t work at the outset, optimize it and find out what works.

Otherwise, if you’re simply ditching every venture because something goes wrong, you’ll never be able to realize your ecommerce dreams. By finding a niche you love, developing a solid offer, setting up a good funnel, attracting traffic with lots of top-quality content, and sticking with your own 7-figure online business strategy, you can flourish. 

Learn more about how to earn a full-time income online with your business. Reserve your seat at my free ecommerce masterclass today. You can also subscribe to my YouTube channel for frequent tips and insights.

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