How to Become a Full-Time Dropshipper and Quit Your Job

If you develop a successful dropshipping business, it’s possible to quit your job and become a full-time dropshipper. Here, we’ll tell you some of the steps you’ll need to take if you want to make dropshipping a rewarding career. Dropshipping can entail a lot of effort. But it will be well worth it as you watch your salary grow and start experiencing the success you’ve worked so hard to achieve.

What Salary Level Should You Hit to Become a Full-Time Dropshipper?

According to some numbers from MSNBC, the average salary for various age groups from around 2018 to 2019, regardless of occupation, were as follows:

  • 16-19 years: $422/week, $21,944/year
  • 20-24 years: $525/week, $27,300/year
  • 25-34 years: $776/week, $40,352/year
  • 35-44 years: $976/week, $50,752/year
  • 45-54 years: $975/week, $50,700/year
  • 55-64 years: $966/week, $50,232/year
  • 65 years and older: $904/week, $47,008/year

Based on these numbers, we’re going to use a baseline of $50,000 annually. If you can make that much every year, you’ll do well for yourself without the need for a full-time job, especially if you’re just getting started on growing your own business instead of slaving for another company’s success.

Sure, your first instinct might be to aim higher than $50,000 per year, with six or seven figures in your mind as the ideal achievement. However, it’s important to be practical and start small. We suggest you focus first on making dropshipping a full-time job, which $50,000 per year will enable you to do.

How to Achieve That $50,000 Goal and Become a Full-Time Dropshipper

With that end goal in mind, assume that you’ll need 20 percent margins and $250,000 in revenue. 20 percent might seem a little low, but this is in line with the more realistic end goal and can keep you from aiming too high from the start. With these goals, you’ll also allow yourself more room for error. You’ll need that space to correct for missteps as you learn what works and what doesn’t.

Target $250,000 in Annual Revenue

screen grab of good revenue and income goals for a starting dropshipping business

To start off, if you want to get to the point where you’re making $50,000 every year through dropshipping, you will need to aim for a revenue of around $250,000 per year. That goal might seem a bit overwhelming at first, but as you break it down like with every other goal, you’ll see how achievable it actually is

Based on the target revenue of $250,000 annually, we can calculate the total amount we’ll need to earn every day, which comes to $684.93. Even that smaller number may intimidate you if that seems like a lot to work for on a daily basis. But this is entirely doable if you have the right systems in place.

The key here will be to develop an efficacious sales funnel that helps you:

  • Attract customers
  • Upsell orders
  • Obtain subscriptions for recurring sale
  • Maximize your customers’ lifetime value
screen grab of daily sales goals to achieve $50,000 in income a year

Ultimately, your average cart value should be around $20. Based on our daily goal, you’ll need to try to make around 34 sales per day. Again, that might seem like a lot of sales you need to make. There are also product costs and other expenses associated with those sales. But you can achieve that goal if you focus on increasing the average cart value as opposed to the number of overall sales.

Focus on Increasing the Value of Each Sale with Upsells

To begin moving toward that goal of 34 sales and $684.93 per day, let’s consider how that might be far more achievable if we increase the average cart value from $20 to $30. You might be wondering how that’s even possible beyond simply raising the price of your products. But the key is to increase the number of upsells.

For instance, a customer might be interested in buying a product such as a high-quality pen for $20. You could sell a complementary product like a premium notebook at a discounted price of, say, $15. This is perfect because this encourages the use of the first product and reinforces the customer’s decision to buy the pen. Together, both that pen and notebook would make up a cart value of $35.

Now, not every cart will be worth $30 or more through upselling. Not everyone will take you up on the upsell offers. At the same time, enough people could purchase those products and upsells to help raise the average cart value to $30 or more. In turn, you will need to make fewer sales per day, which puts less pressure on you.

Find Out What Your Niche Wants and Create Enticing Upsells

desk full of stylized items that can be upsell or repeat purchase ideas for dropshipping customers

You can make the most of each sale with ample upsells. These offers encourage the customer to spend more money on each purchase. If you’re worried about running out of ideas for upsells that might be exciting for your customers, then you may need to spend some more time learning your niche before you decide to become a full-time dropshipper. Try to figure out what your customers want and need.

Consider ways to address certain pain points that your customers might have, which your products can relieve. Certain accessories that complement your main products can save customers time and money. For example, for optimal convenience, you may want to include a protective case or a sleeve for that $20 pen, which helps customers complete a package that also includes that $15 notebook. Including these high-quality upsells can help you maximize that cart value so you can boost the average and, subsequently, reduce the amount of average daily sales you need to make.

By implementing a good sales funnel with plenty of upsells that your customers will want, you’ll be well on your way to hitting that $50,000-per-year goal. Then you can quit your job and comfortably become a full-time dropshipper. As your income begins to exceed that goal, you’ll see why dropshipping is worth the time and effort.

Consult With the Pros

To start working toward that $50,000 goal and become a full-time dropshipper, reserve your seat at the Ecommerce Master Class today. You’ll learn everything you need to know to jumpstart your business and sell winning products.

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Dropshipper’s Guide to Hiring a Virtual Assistant

One of the key elements of a successful dropshipping business is a stellar customer service team. Hiring a virtual assistant to handle customer questions and concerns can give you more time to spend on less routine matters. You can run your business more efficiently while keeping customers satisfied. To help facilitate this, it’s important to find the right virtual assistants to add to your team.

The Key Components of Good Customer Service

If you want to provide the best possible customer service and win consumers over, you need to have certain standards in place. If you don’t set the standards for good customer service, it doesn’t matter how you go about hiring a virtual assistant to help your business—nobody will be able to wave that magic wand and save your business.

There are several elements behind reliable, helpful customer service that can help you establish these standards. They include:

Quick Response Time

Consider the kind of response time that’s acceptable for your business to get back to customer requests. Your response time could be one or two days, or it could be as fast as hours or even minutes. 

Efficient Ticketing Systems

You can also use a ticketing system to keep track of support tickets and use a monitoring system to see what kinds of questions customers are asking. 

Quality Assurance

A lot of businesses fail to offer any quality assurance after they begin outsourcing customer service. This is a bad practice that can lead to unhappy customers who eventually drop off. Make sure the people you outsource your customer service to adhere to the standards and guidelines you have in place, or this could lead to a decrease in quality that keeps customers from coming back to you. We definitely recommend performing quality assurance checks once every two weeks or at least once a month.

Listening to Customer Feedback

It’s not enough to simply allow customers to provide feedback—you need to actually listen to it to optimize the customer experience. You could be implementing strategies based on customer feedback, which can help continue to improve products, services, and processes.

Standard Operating Procedures (SOPs)

Before putting your team together, it’s essential to have standard operating procedures in place. You won’t get very far if you don’t have some proven processes that can keep customer service consistently efficient and effective.

Why You Need Solid Standard Operating Procedures

screen grabbed list of benefits of having standard operating procedure documentation

It may sound daunting, but it’s worth the effort to create and implement SOPs for your business before hiring a customer service team. There are several key benefits to developing SOPs, including how they:

Hold Everyone Accountable

Having SOPs will help ensure that everyone is held accountable and provides consistently top-tier customer service. They also give clear guidelines for how things are properly done. If your VAs are uncertain of what to do at any point, they can consult that SOP repository to find out what the procedure would be.

Maintain Standards at Scale

Everyone in the company will be able to consult the SOPs to stay on the same page at all times when it comes to operations. Even business owners may forget the procedures they implemented. But with sufficient documentation, they can always go back to these resources to refresh their memory.

Quickly Bring New Team Members Up to Speed

Using SOPs, you can make sure your new team members have all the resources they need to keep up with the latest processes. Also, these new hires will be able to look at the SOPs and learn what they need to know without the need for manual training, which will streamline the onboarding process.

Provide Reference Points

Again, even business owners might need to refresh their memory when it comes to certain procedures and methods of operation in their own company. SOPs can provide a good reference point so anyone can easily go back and review the details.

Have Efficient Systems in Place

Having proven systems and processes in place can help your business in any number of ways. Apart from the key benefit of keeping things simple from start to finish, they can:

  • Ensure that all tasks are performed the same way for optimum consistency, efficiency, and quality
  • Replicate throughout the business in different areas, enabling businesses to recycle innovative process
  • Improve scalability by allowing you to make necessary changes to them as your business grows
  • Provide documentation that people can review

How to Start With Documentation Before Hiring a Virtual Assistant

When it comes to getting started with documentation, we recommend you stick to the KISS tradition, which we’ve slightly modified to “keep it stupid simple.” This entails simply keeping documentation so simple that just about anyone can understand it without any difficulty. 

In addition to simple, your documentation needs to be consistently actionable and measurable. Every step should include something actionable that people can apply. 

If you want to take full advantage of documentation to help improve simplicity and efficiency, try to create documentation for any recurring or repeatable task.

What Should You Outsource and Delegate?

list of routine business tasks that can be streamlined by hiring a virtual assistant

To begin determining what you should delegate and outsource, organize your day. Start by creating a list of all of the tasks that you complete on a daily basis. 

What exactly needs to get done? Also, what can outsourcing help simplify?

Some of the tasks you might complete from the start of each day could be making phone calls, answering comments on social media, fulfilling orders, or posting updates on Instagram and other platforms. If you can compile an exhaustive list of all these tasks you complete every day, then you can then use this to create the foundation for your documentation.

Some processes you might create guidelines for, based on the daily tasks you complete every day, may include:

  • How to fulfill orders
  • How to look up and send tracking numbers
  • Order information email templates
  • Service information email templates
  • Refund email templates
  • How to upload and optimize social media photos

You can use a combination of text and video tutorials to help teach these processes to new employees. 

The Best Place for Hiring a Virtual Assistant Online

virtual assistant handling client calls and order fulfillment

One great resource we recommend for finding your VAs and outsourcing your customer service is FreeUp. Visit our FreeUp page here to create an account and get a $50 coupon code that you can use toward jumpstarting your customer service team. What’s particularly nice about FreeUp compared to platforms like Fiverr or Upwork is that you can be sure you’ll find people who actually know what they’re doing. Every professional is screened to make sure they have the expertise they advertise.

You can hire just about everyone you’re through FreeUp for customer service and beyond, whether you need:

  • Phone support
  • Live chat support
  • Marketing
  • Proofreading
  • Content writing

The fact is that you can outsource just about every mundane task so you can focus on more important aspects of running your business.

Hiring a Virtual Assistant Is Part of a Business Growth Mindset

In short, we adhere to the philosophy of “do what you do best, and outsource the rest.” If you find that you can better spend your time on other things and someone else can get a lot of the routine work done, don’t be afraid of hiring a virtual assistant to do that work for you.

It may take a long time to grow your business to the point where you can easily outsource customer service. But it helps to treat your business like a seven-figure company from the very start. When launching your dropshipping business, get to work on listing those everyday tasks and developing SOPs. Then you won’t have to slow down when you start hiring and outsourcing. In the process, you’ll be geared for success every step of the way as you begin to grow.

If you want to learn more about getting started with dropshipping and launching your business, then attend the free Ecommerce Empire Builders Master Class. We’ll show you how easy it can be to set up a successful dropshipping business and excel in ecommerce.

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3 Things All Winning Ecommerce Products Have in Common

High-earning, winning ecommerce products aren’t the only secret to success, but you can’t build your business without them. When you’re starting out with a dropshipping business and just getting into ecommerce, you’re probably wondering what specifically makes a winning product successful. Start by identifying the elements of a successful product, then determine if a particular product is actually worth your time and effort. The following are some of the common denominators of winning products that break seven figures.

1. The Product Solves a Specific Problem

When choosing winning ecommerce products to sell through your dropshipping business, it’s important to identify a specific problem that each product helps solve. What pain points are your customers facing? How can your product help ease that pain? Consider whether the product:

Saves Time

Time is a valuable asset that many people treasure, as you’ve probably heard summed up frequently in the phrase “time is money.” If you can show how your product can help save time, this could go a long way in increasing conversions.

Saves Money

In addition to time, people want to save more money. Show how your product can save money through price comparisons with competitors and offers that are uniquely yours, along with how your product can eliminate the need for other purchases.

Provides Status

Consider big, glamorous brands like Louis Vuitton and Gucci. People aren’t buying their products because of their functionality as much as the status that brand affiliation brings. If you can show how your products provide status — if you can make your customers feel like they’re part of an elite group and can show their purchase off — you can further increase sales.

Provides Relief

Winning ecommerce products also provide some type of relief for customers. This isn’t necessarily applicable to every product out there. But some products may be able to make people’s lives easier in some way, whether it’s increased comfort, peace of mind, or efficiency.

Falls Under a Specific Passion Niche

Some of the most successful products also sit within a particular passion niche. Many hobbies succeed independently of the status of the economy.

2. There’s a Unique, Wow, or Cool Factor

man happily opening a delivered package

Winning ecommerce products also come with some kind of “wow” or “cool” factor that helps them stand apart from the competition. You want to inspire people to buy your product, so making it look irresistible is the key to getting more people to make a purchase.

If you want to create this factor for your products, you need to make sure the product:

  • Piques people’s curiosity
  • Is for a mass niche, i.e., a broad niche that many people are interested in
  • Is an impulse purchase, meaning people will want to buy it without giving it much thought
  • Isn’t readily available in stores
  • Simply makes people think, “I’ve got to have this!”

3. The Product Is an Evergreen or Trending Offer

Holiday shopper looking for trendy offers and niche products

A good product also comes with one of two types of product offers: evergreen or trending.

Evergreen Offers

Evergreen offers are products that are found in stores, making it easy for customers to find them. They’re also within a passion niche, such as a hobby that people regularly enjoy. Multiple sellers also sell evergreen products on Amazon, which indicates that there’s a market out there for them.

Customers may or may not have purchased evergreen products in the past. In any case, you will need to provide some incentive for customers to buy from you. 

Example of an Evergreen Offer

An example of an evergreen offer could be a drawing glove that provides some comfort while the user draws or sketches. Let’s analyze this product:

  • It’s in the passion niche of drawing/sketching, which is always attracting consumers.
  • It’s sold on Amazon.
  • It provides relief by easing the sketching and drawing process and preventing smudging.
  • It saves both time and money by making the drawing and sketching process more efficient.

All of these factors make this extremely likely to be one of the winning ecommerce products in your business.

Trending Offers

Unlike evergreen products, trending offers don’t sell in stores. They’re almost exclusively online. They also tend to fall under a mass niche instead of a passion niche because they appeal to a large number of consumers. While they may not be readily available in stores, they are also not easy to find on Amazon when shopping online. 

Customers likely haven’t purchased these items before, either, and they’re mostly sold on a seasonal basis or around major holidays. For example, you might only sell pool accessories during the summer months, while certain festive decorative items might only be appropriate around Christmas.

Oftentimes, it’s best to make trending offers an upsell for a core product, as the trend will likely die off at some point.

Examples of Trending Offers

screen grab of analyzing the positive attributes of drawing gloves as a winning ecommerce product

One example of a trending offer is a pair of cool-looking polarized glasses, which:

  • Is suitable for a number of activities, making it usable in a variety of passion niches
  • Sells on Amazon
  • Provides status because of its unique design, which helps it stand apart from the competition

Another example is a phone magnet car mount, which allows users to mount their phones to their vehicles’ dashboards. This product:

  • Falls under a mass-market niche, not a passion niche. (However, it may be best to avoid this product for dropshipping, since the competition will be stiff.)
  • Isn’t currently on Amazon, but will appear on the platform at some point
  • Comes with that wow/cool/unique factor that makes it ripe for impulse purchases

Implementing each of these factors in your dropshipping business will help you successfully sell your products and beat the competition. It can be a challenge to pinpoint the precise niche to target and prove what makes your products more valuable than competitor products. But you’ll be able to determine what makes your product a winner if you take the time to identify all of the strengths worth promoting.

We recommend creating a list of product attributes, including details about how your product can save time and money, provide relief, provide status, and the specific profitable mass or passion niches in which your product can excel. This will help you choose the perfect products for your dropshipping business.

Consult With the Pros 

Are you ready to start your own profitable dropshipping business with winning ecommerce products? At Ecommerce Empire Builders, we can build, launch, and scale your profitable ecommerce business today. If you want to learn more about building a successful dropshipping business and making the process easier than ever, reserve your seat at the free Ecommerce Empire Builders master class. We’ll show you how to begin selling best-selling products immediately and give you the resources you need to get started. Don’t forget to check our YouTube channel for more insight into the ecommerce industry. 

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How to Fix Failing Facebook Ads and Boost Sales

Empire builders, have you been trying to crack the code on how to fix failing Facebook ads? Facebook ads can only get you so far on their own, and sometimes they simply won’t work at all without a good sales funnel in place. Here we’ll go over how you can analyze your sales funnels and fix those broken ads while improving your sales funnels to finally get the sales you want. The following steps will work best for Facebook ads, but you can also apply them to Instagram campaigns.

Identify Issues by Looking at the Data

When looking at your own data, we recommend that you do what you can to remain as emotionally detached as possible and analyze the data objectively

It helps to look at your business as an entity and yourself as an investor. Many business owners tend to look at their business through the subjective lens of a parent with a child that they’ve created and nurtured, and that’s the wrong approach. It’s a lot easier to get frustrated and distraught with your store’s performance if emotions get in the way. That could make it harder to pick yourself up after those low moments.

Keeping this in mind, we’ll go through what might go wrong and how you can fix failing Facebook ads to increase sales.

1. Look at Your Customers’ Purchases First

When looking at your data, the first item to look at is the purchases. You’ll want to look at the purchases made over a three-day period, which is the same period you should allow for each type of data. It could also be as long as five days, but the important thing is to give your campaigns enough time to perform and determine whether they’re working or need some tweaking. Otherwise, you could be making decisions before your campaigns really have enough time to take effect.

In this example, let’s say you’ve been running Facebook ads for around two to three days. A couple of things have happened in your ad sets, one of which is a complete lack of purchases made within the three-day period. Now that you know what’s going on with the purchases, it’s time to go deeper.

2. Check the Click-Through Rate

screen grab of Ali's flowchart for how to fix failing Facebook ads with a CTR below 2%

If you notice that you’re not making a single purchase with your ads, the next item to examine is the click-through rate (CTR). To view your CTR in Facebook ads, you will need to go into your customized columns and select this metric manually.

When looking at your ad sets’ CTRs, you will specifically want to determine if it’s greater than or less than two percent. (FYI: two percent is the industry standard for the CTR that the average Facebook ad will get.) If your CTR is greater than two percent, it’s best to leave the ad set running for either another two to three days or at two to three times the cost of the product. 

For example, say you’re selling a product for around $10 and your CTR is at around three percent or higher. If that’s the case, then wait until you’ve spent at least $30 before choosing to continue or stop the campaign. Doing so can help give Facebook ad sets more time to generate traffic to your landing pages. You can potentially gain more traction and increase your odds of breaking even.

If your CTR is under two percent, you’re better off leaving the ad set running for two more days or twice the cost of the product, which can give it a chance to reach or exceed two percent. If the ad set still fails to perform after running for two more days or twice the product cost, you will need to fix one of two things: the ads, or the targeting.

How to Fix Failing Facebook Ads: Either Change Your Creative or Your Copy

The most effective way to boost CTR is to change the creative elements of your ads. Changing the copy can also help if you develop an appealing headline and body text or offer that speaks to your audience. But if you want quick favorable results, then your best bet is to change the creative.

How to Fix Failing Facebook Ads: Change the Ad’s Targeting

If you’re happy with your creative and copy but your ads still aren’t performing the way you want them to, then it’s time to look at the targeting. Make sure your ads are targeting and reaching the right audience, which can also improve CTR.

Once your CTR increases, leave your ad sets running for another two to three days to allow them to gain hold.

3. Look at the Opt-In Page

If your ads are still failing to perform with a CTR above two percent and you’re not seeing any increase in sales, the next step is to find out what’s wrong with the opt-in page.

Specifically, you’ll want to look at the opt-in rate. It should be in or greater than the 20 to 30 percent range. If the opt-in rate is lower, the best way to increase this metric is to change the way the offer is displayed. People may have clicked through the ad because of the offer’s initial appeal. But you need to figure out how to maximize the proposed value of the offer and prove that it’s worth the customer’s investment. 

How to Fix Failing Facebook Ads: 2 Quick Ways to Improve Your Offers

Two key steps can help improve the performance of your opt-in offers:

  1. Hide the price
  2. Use the best possible offer stack image

You can also add more customer testimonials, change the headline, or increase the offer. 

4. Modify the Order Form

dropshipper following a tested process for fixing their online order form

If you’ve made all the above changes and your opt-in rate is at or exceeding 20 to 30 percent but you’re still not making any sales, the next phase would entail looking at your order forms. 

When it comes to gauging your order forms’ performance, you’ll want to look at the order rate. You should try to aim for an order rate of greater than 10 percent. If your order rate is low even with a high opt-in rate, this indicates a broken ordering process.

How to Fix Failing Facebook Ads: Test the Funnel and Fix the Offer

To boost the order rate, the first step to take is to test the funnel. If the funnel is still working well and there doesn’t appear to be a reason for a lack of orders at this point, you’ve either:

  1. Priced the offer too high.
  2. Priced the offer incorrectly.

If the offer is priced too high, consider dropping it down slightly to increase acquisitions. If the price is incorrect, this could mean that people think that the offer promises an entirely free product, only to feel like they’ve been misled and have to pay for shipping or other costs. Change the order form to reflect the costs of shipping and handling or other expenses.

What to Do If the Ads Are Working (But Not Well Enough)

If you’ve finally made one or more sales, look at the cost per purchase (CPP). A CPP less than the average customer purchase (i.e., the cost of the cart) is a good sign of success.

If your CPP exceeds the average cart cost, here are some steps you can take to tip the scales and increase the average cart:

  1. Add upsells.
  2. Include quantity breaks that give a discount for buying two or more of an item.
  3. Create or further optimize the order form.
  4. Add an order bump.
  5. Add products to the “Thank You” page.
  6. Improve continuity by encouraging customers to subscribe and maximize their lifetime value.
  7. Send emails reminding people to continue their purchases after abandoning their carts.
  8. Add buyer automation that keeps customers coming back for upsells and repeat purchases.

Remember, give your campaigns time to perform and stick. If your ad sets still fail to perform after you make changes, you can proceed to dig deeper. Find out where the issues lie and optimize your campaigns accordingly. Ultimately, this will help you win with highly effective Facebook or Instagram influencer marketing and maximize acquisitions to boost sales.

Consult With the Experts

screen grab of the flow chart for how to fix failing Facebook ads

Now that you know how to fix failing Facebook ads, it’s time to keep growing. To learn more about how to take advantage of sales funnels and grow your ecommerce business with ease, sign up for the free dropshipping webinar with Ecommerce Empire Builders today. You can also pick up more tips and insights on my YouTube channel.

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How to Assess and Build Great Subscription Box Offers

Empire builders, are you looking for ways to increase your ecommerce business revenue?  Adding subscription boxes to your dropshipping business can earn you extra revenue. Read on to learn more about how you can build great subscription box offers that you can easily add to your dropshipping business.

How to Grow Your Dropshipping Business With Subscription Boxes

I have realized that many people who are starting out on ecommerce and dropshipping miss out on the opportunity to make extra money. However, having some kind of monthly program like a subscription box can help you get some free money. 

Here is my advice on how to find and add these subscription boxes:

1. See How Other Businesses Build Great Subscription Box Offers

screen grab of the process to start researching niche subscription offers

The first step is to do some research to see what kind of subscriptions are out there. Make sure you do not go too niche-specific — you want to get a lot of search results. 

Research will give you great ideas and help you know what the actual offer is. The information you gather will come in handy when deciding what you need to offer to charge the kind of prices that others charge. In my view, you should not provide customers with too many options in terms of subscription. In fact, I would recommend a maximum of two options.

2. Focus on Value

Generally, people find value in the things that they enjoy doing. To get people to sign up for your subscription program, you have to make sure that you provide value. Tell your customers exactly what they will be getting for their money. Because people will always want more value in a box, you want to make sure that the value you offer outweighs what they spend. 

We all have so many subscriptions to a variety of things and will remain on the subscription plan as long as we keep getting value. For instance, I am subscribed to a toothbrush company that sends me a new toothbrush with a battery every two to three months for about five to ten dollars. This saves me a lot of time and the trouble of having to think about it. When it comes to value, be sure to offer at least the average of what others in your niche are delivering to customers.

3. Focus on Simplicity and Functionality

As you work on adding subscription boxes, keep your offer easy and simple. A simple subscription plan will be less confusing to your customers and save you a lot of headaches down the line. Remember: confused customers never buy. 

In the end, a clear message will also help you attract higher numbers. When looking at the different subscriptions that are available, you should compare them to find out who is giving the most value. When you’re working with an online retail service like AliExpress, make sure you find a supplier who will pack and ship it for you.

Pro Tip: Always Use High-Quality Images and Video

screen grab of an example subscription box page with good images

I always like it when businesses make proper use of images in their subscriptions. Images will play a big part in helping you show your customers what they will get when they sign up for your subscription plan. Try to use high-quality images to show them what is inside the box to raise your perceived value and come across as a valid business.

Another way to make the most of subscription boxes is to show people the experience of how it feels like to buy from you and open the box. You can do this by using images creatively and including an unboxing video that reviews the different products people will get. To create a high perceived value, I would suggest you get an influencer to create the videos for you rather than doing it yourself. Simply send the box to your influencer and describe the kind of unboxing video you would like for your advertisement.

When it comes to the subscription box game, you do not want to simply own a subscription box. These tips are actually designed for those who want to upsell subscriptions for growth. As an ecommerce empire builder, you should avoid selling subscriptions on the front end OR competing on price. Instead, focus on providing the value that your customers desire.

What to Know If You Are New to Ecommerce Empire Builders

man starting to research and build great subscription box offers

If you are new to Ecommerce Empire Builders, I would like to repeat that selling your subscription on the front end can make it difficult for you to be profitable. Because you will be competing with many people, you may want to focus on getting that first “yes.” My advice would be to build out a funnel and have a great front-end product to get your first purchase before upselling the subscription. This way, you will make money from the first sale and also get monthly subscribers in a cost-effective way.

In summary, the first thing you need to understand is that people are looking for more value in a box. My advice to you would be to take time and look at different subscription boxes in your specific niche to get an idea of the value they are offering in the boxes. This information will help you determine how much value you need to build great subscription box offers. 

A useful rule of thumb is to double the value or make it between $10 and $15 more than what they are paying to ensure that subscription boxes work for your business. Consider having your supplier send the packed products in a box so you can see the finished product for yourself. 

Consult With the Pros

When you are ready to add extra revenue to your business through subscription boxes, you should consider joining the Ecommerce Empire Academy. Our platform is designed to equip you with the tools and skills you need to become a successful ecommerce entrepreneur. Sign up to access our exclusive free webinar. You can also check out our YouTube channel to learn more about subscription boxes in the dropshipping industry.

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How to Convert a Shopify Store Into a Clickfunnels Sales Funnel

Empire builders, have you been struggling to make sales on your Shopify store? You know you have a winning product or idea, but you just haven’t been able to capitalize on it quite yet. Alternatively, maybe you’re not struggling, but still want to find a way to increase and optimize your monthly sales. If either of these scenarios sounds like you and your business, I have some exciting news for you! The simple key to optimizing your ecommerce business and obtaining more monthly sales is to convert your Shopify store into a Clickfunnels sales funnel. Read on to learn more about sales funnel optimization and how you can easily convert a Shopify store into a more profitable sales funnel today. 

Why You Need to Convert Your Shopify Store Into A Sales Funnel

a couple seeing an engaging product offer on a sales funnel

I’ve been banging on about the importance of utilizing a sales funnel in your ecommerce endeavors, but don’t just take my word for it. Numbers and data are the bread and butter of any successful business. The numbers simply speak for themselves when it comes to the benefits of using a sales funnel. 

The average Shopify store converts at less than 1%. This means that, out of 100 people that visit your store, only one is likely to buy from you. The bottom line is that this is a terrible way to run a business. In comparison, a Clickfunnels sales funnel converts at over 13%. These numbers alone give you a much better chance of creating a profitable ecommerce business. 

If you love Shopify, that’s great. You can keep utilizing the platform. But I have seen firsthand how integrating the Shopify and Clickfunnels platforms generate massive results. You take your winning products that are already selling well on your Shopify store, plug them into a sales funnel, and generate huge profits. 

I recently did a case study of this concept after stumbling across a Shopify ad on YouTube that had over 13 million views. The product was a simple magnetic phone adapter, but the dropshipper had created a great ad for the product. I clicked on the ad and was taken to a typical Shopify store with too much white space, predictable countdown timers, and generally poorly formatted pages. Utilizing a sales funnel will let you overcome these predictable Shopify store mistakes. This article explains more of the different options you have with Shopify vs. Clickfunnels.

How to Convert a Shopify Store and Make a Profitable Funnel 

Now don’t get me wrong. The owner of the Shopify store in this case study is killing it with this product. However, they could be raking in even more profits if they convert their Shopify store and showcase their already winning product through a sales funnel. The problem with Shopify stores is that they present too many options to the customer, leaving them feeling overwhelmed and more likely to leave the page before making a purchase. A sales funnel lets you make the offer very clear to your potential customer. It also allows you to essentially hold their hand through the buying process. 

In my case study, I took this winning magnetic phone adapter product and built a sales funnel for it. The key to creating profitable sales funnels is to build a funnel that looks like the traditional online store but removes all the distractions

Typical distractions on a Shopify store are links to multiple products or outside sources before the customer has even committed to an initial purchase. 

The basic sales funnel I created and that you can use to optimize sales on your winning products is a three-page, add-to-cart type funnel. The three pages in this funnel are the squeeze page, the order form page, and the order confirmation page.

The Key Steps to Setting Up a Killer Squeeze Page  

screen grab showing the start of how to design an appealing sales funnel page

Now, when you first convert a Shopify store into a sales funnel, the squeeze page is the most important element of the entire funnel. The squeeze page is where potential customers land after clicking on your ad. Here, you need to wow customers with your offer — give them a solid reason to buy from you and not Walmart or Amazon. To have a killer squeeze page that generates real results, you need to incorporate four basic elements. These four elements are an exciting offer, a good logo, appealing images, and an opt-in button.  

1. An Exciting Offer 

Customers come to your page for the offer, so you need to make it a good one. The offer needs to be enticing on the squeeze page, and the description on the page needs to be exciting. For this product, something like, “THE LAST CHARGER YOU WILL EVER NEED,” should work well as an exciting initial description. You can give a more detailed description on the squeeze page, too, but remember not to overwhelm the customer with a ton of information. Overwhelming customers makes them more likely to leave the page before opting in or making a purchase.

2. A Good Logo 

Having a good logo is a must on a sales funnel. This logo gives your page legitimacy and makes it look more like the traditional online store. However, don’t put too much time into curating the perfect logo, as it’s not what customers care about once they land on your page.

3. Appealing Images 

Using high-quality and appealing images is another crucial element in creating a killer squeeze page. It’s ideal to have 2-3 high-quality images on your squeeze page. Try to avoid white background images as they seem to make the product less exciting. 

4. Opt-In Button 

Finally, you need to incorporate the opt-in button into your squeeze page. Ultimately, the opt-in button is the most important element of the entire page. For my opt-in button, it read, “Add to Cart for 50% Off.” This is the button that customers click before being taken to the order form. 

You can also make it so that clicking this button prompts a pop-up to appear. This pop-up will require customers to provide their email address before moving on to the order form. Collecting this email before a purchase doesn’t just allow you to build up your email list. It also allows you to retarget customers who left the page before making the purchase. This is an element that Shopify simply lacks.

Consult With the Pros 

woman taking notes as she learns about dropshipping

If you’re ready to take your ecommerce store to the next level, you need to start integrating sales funnels into your business model. If you want to know more about how sales funnels can help optimize your ecommerce endeavors, feel free to reach out to us today. 

At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now. 

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The Ultimate Dropshipping Case Study: Launching a $100/Day Business Within 5 Days

One common issue among dropshippers is the tendency to overanalyze and overthink the startup process. Oftentimes, people want to get everything perfect before launching their dropshipping business. But it’s important to get something out there as soon as possible to help you grow. In this ultimate dropshipping case study, we’ll look at one business we helped go from nothing to earning around $135 per day within five days. 

We’ll also discuss how that success came from launching early, measuring the data, and optimizing accordingly to improve performance. In this article, you’ll learn what takeaways from this ultimate dropshipping case study you can apply to your business to help you flourish.

Day 1

screen grab of the purchasing data from day one in the ultimate dropshipping case study

For one of our clients, we started off on day one of their business with $32.94 worth of sales, which we were able to analyze through the client’s Clickfunnels sales funnel. You can learn more about how to use a five-page sales funnel template, too.

This is the sales funnel process we began with:

1. Squeeze Pages

At the beginning of each sales funnel, the customer is taken to a squeeze page, which is primarily intended to grab the person’s email address. This email address can later be used as an asset to help follow up with promotional emails and remarketing campaigns. Long email lists can help you earn a lot more money in the long run, and your sales funnels will be the key to building them.

2. Order Bumps

It’s also important to give the customer an order bump. This is essentially a small add-on item to the customer’s shopping list that the customer will be willing to add to their order. Having an order bump can further boost the value of each customer order.

3. Upsell Pages

In addition to the squeeze page and the order bump, you can also use upsell pages, or one-time offers (OTOs), to further increase the value of each purchase. Encouraging customers to buy additional items for less is a good way to increase customer satisfaction. For the first OTO, we offered more of the same product. For the second OTO, we offered less of the same product, and the third was a monthly subscription. 

A monthly subscription is one of the most powerful assets for your business. If you can get people to commit to a regular subscription, this means regular recurring revenue for you. Whether it’s for a service or a subscription box with different product variations, you can establish consistent income with a good subscription program.

4. Quantity Breaks

Through our client’s Facebook ads, we were able to draw in some cold traffic to our sales funnel. On day one, we attracted two visitors, and the average cart value for the day was $16.47. While one customer chose to buy two of the promoted product, the other customer chose to purchase four. This example alone shows how powerful quantity breaks can be when selling a product. If you clearly show how much customers can save by purchasing two, four, six, eight, or even bigger quantities of a product, they’ll be far more likely to make bigger purchases.

5. What to Keep in Mind About Facebook Ads

screen grab of Facebook ad analytics to show the impact of consistent campaigns

When it came to the ad campaigns, we spent around $29.57. So, given the total revenue, we basically broke even for the day. Keep in mind that breaking even on cold traffic is a good thing, as it means that you can essentially get customers for free and, if they’re satisfied, they’re likely to spend more and become repeat customers. Just starting out with Facebook ads, your campaigns won’t be profitable right away. But with enough time, ads can be well worth the investment.

If you can make your average cart value equal to or higher than your cost per purchase, you’re on your way to success.

Day 2

On day two, we made the same as day one at $32.94, with an average cart value of $16.47. In fact, the data in our sales funnel was the same: there were two customers, one buying two of the product and the other buying four. 

The ad data revealed that our Facebook ads led to one of the customer acquisitions, and again, we broke even. For just two days, this didn’t look bad to us, so we saw no need to change anything yet. We recommend that you also avoid taking any action with your ads and experimenting until a few days have passed. By waiting, you can get a better idea of how well your efforts are performing and determine where to go from there.

Day 3

On day three, things didn’t go quite as well, with only one customer coming in who made a single purchase of two of the promoted item. The total revenue was $12.97. 

At this point, we decided to shut off one ad that wasn’t performing well and launch another. After three days of running our campaigns, we felt this was an appropriate change to make.

Day 4

man looking at his watch as he waits to change his ad campaign strategies

Day four saw some improvement with a total of $72.88 worth of sales, and an average cart value of $18.22. We drew in four customers. One bought a single unit, while two bought four items, and the fourth bought a quantity of six. None of our upsells had seen any action yet, but it was still a good day.

Again, we spent around $30 on ads, and our new campaign worked well along with the others. And because of the minimal amount of change to our campaign, we were able to see some profits. We can’t stress enough that it’s best to wait until your campaigns have had a chance to work before making changes. If we had made too many changes too soon, we may not have seen these profits.

Day 5

By day five, we had broken $130 dollars. Our total revenue was $135.79, with an average cart value of $27.16. We brought in five customers, one of whom purchased one item. The same day, two customers purchased four items, another two purchased eight, and, perhaps most excitingly, we successfully upsold one!

Compare this to when we were somewhat worried about our upsell page performance on days two through four. If we had made any changes then, we may not have seen this success by day five.

Another positive on day five was that we attracted 21 opt-ins who submitted their email addresses. While only five actually made a purchase, our email campaigns were ready to go and help bring those people back to buy at a later date.

Don’t Underestimate the Power of Quantity Breaks

One of the biggest takeaways in this ultimate dropshipping case study is the importance of quantity breaks. Considering many of our profits came from customers buying two or more of the promoted item, you can see how profitable quantity breaks can be. People want to save as much as possible, so if you can provide quantity break discounts, you’ll ultimately drive more sales.

We would also like to further emphasize the importance of upsells. We may have only seen one on day five, but that means more profit and could lead to future upsells. Don’t be discouraged if your upsells aren’t performing well within the first couple of days. Give them some time like the rest of your campaign.

With these practices, we were able to help our client earn over $135 within a week. Just imagine how your business can perform in the long term if you practice the same strategies from this ultimate dropshipping case study.

Consult With the Pros

Do you want to learn more about how to build a reliable and efficient sales funnel for your dropshipping business? Reserve your seat at the Ecommerce Empire Builders free ecommerce masterclass today.

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How to Find Fast Dropshipping Suppliers in the USA

Have you been struggling to get faster shipping times for your dropshipping business? There are several solutions available to increase shipping speed and make your business more efficient. Here at Ecommerce Empire Builders, we know how important it is to have options. We’ll discuss the top four sources for fast dropshipping suppliers in the USA.

You can source your products from them and expedite the delivery process. Not all of these services guarantee five-day delivery. But they will be able to improve overall manageability and efficiency in the long run. You can also use these suppliers to help further grow your business if you’re already making up to $10,000 or more per month.

1. AliExpress

When you’re looking through AliExpress, check your options. You will see the option to ship from the USA (in addition to shipping from other countries). A supplier may say that products are shipped from the USA. But this doesn’t necessarily mean that products are actually being shipped from the USA. Many fast dropshipping suppliers in the USA may be truthful about where they’re shipping from, but some outliers might be dishonest. 

We recommend that you contact the supplier via Skype or another method and request specific sample tracking numbers. You can then use those tracking numbers to determine if packages are actually shipping from the USA — or from somewhere else. 

The important thing to remember is that it may take some digging to find the right AliExpress supplier. This can be a time-consuming task. But it will be worth it if you can get faster and more cost-effective shipping while maximizing customer satisfaction in the process. With the right supplier, you may even be able to automate your order fulfillment and your whole business.

If you want to save money by shipping from China or another location and your deliveries are inevitably going to be delayed, we understand this decision. However, we do recommend that you compensate for these delays with top-tier customer service. That includes offers and bonus gifts that keep your customers loyal and happy.

If you want to speed up the shipping process, the following are some reliable alternatives to consider.

2. SaleHoo

screen grab of sorting for manufacturers on SaleHoo

We really like SaleHoo because the platform makes it easy to access a huge directory of manufacturers and dropshippers. You can quickly choose from a list of fast dropshipping suppliers in the USA. Then get in touch with the potential supplier, and discuss your products and the possibility of using them as shippers.

If you’re already making around $10,000 or more per month, we also suggest you look for manufacturers that specialize in dropshipping. If you find the right supplier that doubles as a manufacturer and dropshipper, the company makes the product and delivers it right from their warehouse. This means you never need to touch the product at any point. Otherwise, you might have to take the product from the manufacturer and find a fulfillment center that can handle the product from there. Ultimately, a supplier functioning as both can eliminate some of these logistical hassles.

SaleHoo isn’t expensive, either. You only need to pay around $120 for lifetime access to their extensive directory.

If neither AliExpress nor SaleHoo turns out to be the best solution for you, the next couple of suggestions may be worth pursuing.

3. CJDropshipping

A manufacturing plant manager organizing dropshipping orders

One thing to keep in mind about CJDropshipping is that products may be housed overseas, despite the USA shipping options. However, even if a product is shipped from China, you can benefit from faster and more reliable shipping. 

For example, you might only be able to choose a “China Warehouse” option in the “Shipping From” dropdown for a product. But where you will have some choices is in the “Shipping Method” dropdown. You’ll typically see a long list of shipping options with various estimated delivery times and shipping costs that can help you determine which option is best. 

Now, you may not find the most appealing delivery times using CJDropshipping. But if your shipping times are particularly slow on AliExpress, you may find a better option using this platform to find a supplier. You might not get shipping guaranteed within five days. But you should still be able to find some reasonable delivery times for your products.

4. eBay

If you’re still dissatisfied with the delivery times and shipping options on AliExpress, SaleHoo, or CJDropshipping, try eBay. They have plenty of fast dropshipping suppliers in the USA. The trick is knowing how to find a trustworthy one.

When looking for a supplier through eBay, check out the number of items sold for a product that’s in your niche. From there, look at the seller information provided for additional details. A good supplier will have plenty of positive feedback. Also, they’ll likely focus on a specific product niche as opposed to a selection of seemingly random products. Ultimately, you would approach shopping for a supplier on eBay in much the same way you would on AliExpress. 

Once you find the right supplier on eBay, reach out and initiate a conversation with them. Remember that the endgame is to find a dependable supplier who can help you maximize sales for your front-end products that are most likely to sell. To optimize the process, you’ll need to be resourceful. Shop around to find the ideal partner for your dropshipping business.

Using any of these options can help you pin down the right supplier to work with in the long run. If you manage to find the best suppliers and delivery options, you’ll be able to improve your business’s efficiency. Also, you’ll make sure your customers don’t have to wait too long to receive your products. You’ll also be able to cut down on shipping costs and subsequently boost your ROI.

Consult With the Pros

someone joining a discussion through Ecommerce Empire Builders

Do you want to learn more about how to grow your business and further improve sales with an optimized sales funnel? Reserve your seat at the free ecommerce masterclass from Ecommerce Empire Builders. You’ll discover how to maximize your income with the implementation of an efficient and reliable eCommerce funnel.

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How to Use a One Product Sales Funnel to Build a Profitable Dropshipping Store

If you want to create a profitable dropshipping store that sells a single product, you can do so by using Clickfunnels sales funnels. At Ecommerce Empire Builders, we typically use sales funnels to attract and acquire customers in the front end, while Shopify is used in the back end to sell premium-priced products and make additional sales. Regardless of your specific strategy, it’s the one-product sales funnel that will serve as your primary moneymaker and generate profits for your dropshipping business.

How a One Product Sales Funnel Works

One of the first things you’re likely to notice upon encountering a one product sales funnel is that it’s quite different from a Shopify store. On Shopify, people land on a page full of products and various elements, to the point where it can be a bit overwhelming for users. A sales funnel, on the other hand, will direct users to a much simpler page known as a squeeze page. Oftentimes, the squeeze page will request visitors to leave their email in exchange for a free product or discount offer. 

After a user leaves their email address on the squeeze page, the user will then be directed to an order form where they will enter their shipping and billing information. This order form shows up in far fewer clicks than users would typically experience when shopping on Shopify, which is why a sales funnel is so effective.

Once the user completes the order form, they will encounter an upsell page that encourages the customer to buy more of a product at a lower unit rate. You can create as many upsell pages as you want as long as customers can clearly see the value of the upsell.

Through the entire sales funnel, the entire process can be completed within just a few clicks. That’s much more appealing than the potentially daunting task of going through the Shopify platform. Experiment with the process with this free funnel template on Clickfunnels.

The Benefit of Bypassing the Shopping Cart

One of the key reasons you’re more likely to experience success with a one product sales funnel through Clickfunnels is that you can avoid the pains of a shopping cart. Normally, Shopify customers would need to add products to their cart — which is often where customers abandon the customer journey.

Customers ordinarily browse an online store and add items to their cart. But once they get to the checkout page and they see the total (including tax and shipping and handling costs), they’re far more likely to turn away from the store entirely. The sales funnel, on the other hand, omits the shopping cart process, leading customers to a quick and easy one-time purchase.

Why Getting Email Addresses Through the Sales Funnel Is Crucial

screen grab of how to set of targeted, delayed emails in Clickfunnels

Before the customer makes a purchase through your sales funnel, they’ll first submit an email address that goes into your database. That email is an invaluable asset for your business because you can follow up with them via email and other marketing channels.

You can use an email address to launch retargeting ad campaigns that help bring customers back to you, or you can launch email campaigns that notify prospects of offers and promotional sales that they’re likely to care about. In the process, you can build trust among those users. As they become more familiar with and trusting of your brand, you’ll have a greater chance of getting them to make a purchase. In this article, I talk more about how to convert non-buyers and get the most value out of every lead.

Remember: while many people may go through the sales funnel and make a purchase right away, most people won’t. In fact, the average conversion rate for a sales funnel is around 10 percent. (But compare this to the under two-percent conversion rate that you would otherwise experience with a Shopify store alone.)

Focus on a Single Valuable Product

screen grab of how to add upsell options to a one product sales funnel

One key mistake that many businesses make with a sales funnel is using it to push too many products, which can overwhelm the user much in the same way a Shopify store might. Instead, focus on a specific product that makes it clear to customers what they should buy.

Ultimately, people prefer to be plainly told what the best value is. They also want businesses to direct them to the ideal product. The last thing they want is to be faced with too many options, particularly if they’re encountering a new, unfamiliar product for the first time. 

The best strategy to approach a sales funnel is to focus on a best-selling product that people are more likely to buy. Build your campaign around it. You can then push that product and over-deliver on it with a discount or free shipping, which further drives sales. 

Once the customer is ready for an upsell, you can offer another variation of that product, including a higher volume with a discount. You don’t even need to bring the customer to an upsell page. Simply add a bumper to the order form that makes it even easier to add more to their purchase.

In short, spend your energy pushing one high-value product on the front end, and sell more through your Shopify store on the back end.

Keep Prospective and Past Customers Engaged

couple making an online purchase after receiving engaging reminders

Keeping in mind that around 90 percent of people won’t actually make a purchase when going through the one product sales funnel, it’s important to do what you can to follow up with as many users as possible to maximize sales. 

Using Clickfunnels Automation tools, you can follow up more easily with people based on certain events. For instance, you can create and send out emails for different groups, including:

  • Emails geared toward everyone who’s submitted their email address.
  • Users who saw the page but never made a purchase.
  • Users who made a purchase and are more likely to buy from you again. 

We recommend that you create at least three emails for these three groups, which will help you get the most from your sales funnels.

Make sure to set a delay for each email, starting with a delay of around one hour, one day, and then two days later for people who’ve visited the squeeze page but never made a purchase. This will help remind people to come back without being too pushy. For people who’ve actually purchased, it’s often best to set a delay of around two days before sending an enticing upsell offer.

Clickfunnels makes it incredibly easy to format and customize each email, so you should have these campaigns up and running in no time.

Other Ways to Optimize Your One Product Sales Funnel

In addition to automated email campaigns, you can also automate upsells. You can set up reminders for visitors who never purchased those upsells. If they decide to buy, they’ll be automatically billed, which means you earn a quick sale and the customer makes a hassle-free purchase. 

However, it’s important to let people know that they will be billed automatically in these cases. One way to turn away a customer is to leave them with unpleasant surprises. You also have the option of sending order confirmation emails to customers after they make a purchase, which people always appreciate.

Consult With the Pros

Taking the time to create and optimize your Clickfunnels sales funnels will help you increase sales while making things easier for yourself as a Shopify store owner. If you want to learn more about how to run a successful dropshipping business using sales funnels, reserve your seat at the Ecommerce Empire Builders free ecommerce masterclass today. You’ll find out how to create a full-time income online.

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How to Start a Subscription Box Business and Triple Your Profits in 2020

One of the easiest ways to increase your profits via ecommerce is to create recurring revenue. You can do that through the sales of subscription boxes. Many people who get into dropshipping miss out on the chance to maximize income because they don’t take advantage of opportunities to generate recurring revenue. Get started by reading (and watching) the Ecommerce Empire Builders guide on how to start a subscription box business.

How to Find Subscription Boxes That Help Dramatically Boost Profits

Subscription plans can essentially help you earn free money by encouraging people to make repeat purchases on a regular basis. The key is knowing where to look for those lucrative subscription boxes that are likely to be worth the investment.

Start With a General Search

One of the best places to start your search for the ideal subscription box is Google. Simply conduct a Google search around “subscription boxes” and your specific niche. For instance, you might search “hiking subscription boxes,” which may yield many results to review. If you don’t see a lot of results in your search, this could indicate that you’re narrowing down your search too much. It’s best to keep things relevant but relatively broad.

Remember: just like with products, it’s important to choose competitive subscription box niches. Don’t complicate the process of how to start a subscription box business by trying to break new ground.

Look Through Affiliate Posts

screen grab of looking through affiliate marketing lists for high-quality example boxes as part of how to start a subscription box business

You may come across a result that features an affiliate blog listing the “top subscription boxes” in your specific niche. You can look through the list for ideas for which subscription boxes are the best models of what to sell to your customers. While you might believe that people aren’t likely to spend upwards of hundreds of dollars on a monthly basis for a subscription box, you’d be mistaken. In fact, particularly in hobby niches, people love to spend money on what they love doing, be it hiking or another activity that they’ll always enjoy. This holds true regardless of the state of the economy. 

Examine the Actual Boxes

Take a look at an individual subscription box and determine what they offer in each box, along with the pricing structure. A good subscription box will offer around two to three plans at most. This keeps things simple, and that’s more likely to encourage prospective customers to make a commitment. 

One big selling point is the retail value included in the subscription box. This should be clearly displayed on the merchant’s page. The value should always outweigh what the customer pays, which truly shows that the box is worth the investment. However, this is very different from competing on price. Watch this breakdown of the secret to subscription box profitability.

Why It’s Often Best to Sell Physical Products

Many people prefer to subscribe to subscription boxes that make it easier to get what they want or need without putting much thought into it. For instance, you might be subscribed to a shaving kit subscription box, which keeps you stocked with high-quality shaving supplies. Now, you don’t have to think about going to the store or manually choosing your shaving products. At the same time, the retail value in each box outweighs what you actually end up paying per month.

This is why it’s often easiest to sell physical products over services through subscription plans. The key to how to start a subscription box business and be successful is to always think about what the customer needs.

Regardless of which plan you consider, look at multiple options and determine which subscription offers the best value and can attract the most customers. 

Take a Look at Examples to Better Gauge the Value

When looking at the various subscription boxes out there, examine your potential competitors in depth. Do what you can to find examples of boxes that show precisely how much each box contains and display what customers can expect. Many subscription boxes websites allow you to view boxes that reveal what was included in previous shipments.

 If you can’t determine if the value is higher than the price of the subscription box, or if a poor-quality website may reflect the quality of the products, move on. It’s best to look elsewhere for a more trustworthy subscription model.

Also, Take a Look at Your Suppliers

Once you’ve found the right subscription box for inspiration, keep in mind that you won’t necessarily need to be the one fulfilling the orders for each subscription. Before you get too deep in your journey of how to start a subscription box business, you need the right suppliers. Your supplier should have fulfillment centers that help simplify this process. You can also work with manufacturers who will customize designs, put each subscription box together, and ship them to your customers.

Create a Landing Page That Fully Illustrates the Value of the Subscription Box

influencer creating an unboxing video

When you’ve created the right box, it’s time to begin selling it. One of the first steps to take is to develop a strong landing page. Make sure it highlights the features and value of the box. In most cases, you should try to find a box with a retail value of at least $50 per box.

One small tip to help you sell your subscription box to customers is to use an unboxing video that clearly shows what’s included in each box. You don’t have to make one yourself. You can work with an influencer. They’ll produce an unboxing video for you. Then you can use it on a landing page that customers will be able to see. A brief unboxing video can go a long way in helping sell those boxes.

Avoid Selling the Subscription on the Front End

screen grab of Peter Pru discussing how to sell specific products and use subscription boxes as an upsell

Before you try to sell your subscription, it’s important to entice customers with a specific product. Don’t try to sell a subscription right from the start of the sales funnel. Instead, create a funnel that begins with selling a single product that will encourage people to buy more from you. 

From there, they may be more likely to subscribe to your box. Upsell with a simple offer such as, “Do you like our product? Give our subscription box a try.” If the customer liked that first product, they’ll probably consider your subscription plan. Subsequently, you’ll save more money as you essentially earn those customers for free.

By looking at the many subscription boxes out there in your niche and pinpointing the value they offer vs. the price they charge, you can craft the right subscription box for your ecommerce business. Remember, you need to show the value of what your customers are getting. Then, you’ll be a lot more likely to increase sales and maximize profitability with recurring revenue.

Consult With the Pros

Would you like to learn more about how to grow your ecommerce business and find out how to make money easily? Reserve your seat at the Ecommerce Empire Builders free sales funnel masterclass. You’ll find out how you can generate a full-time income online without any need for a full business website, touching the products you sell, or expensive ads.

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