Category: ClickFunnels Training

ClickFunnels 2.0 Released — And There’s Just Not Much There

by Peter PruClickFunnels Training / Systems & ProcessesLeave a Comment on ClickFunnels 2.0 Released — And There’s Just Not Much There

 We know our Empire Builders have been eager to see what’s in store for ClickFunnels 2.0, and we’re here with an overview. Unfortunately, there’s not much to see, as not a lot has changed. Despite pressure from users, ClickFunnels did not lower their pricing — which, as of December 2022, stands at:

  • Basic: $147/mo
  • Pro: $197/mo
  • Funnel Hacker: $297/mo

What’s New in ClickFunnels 2.0?

With the exact same prices that were already pain points for most users, how does the new ClickFunnels release stack up in terms of features and usability? We’ll start with a breakdown of the ClickFunnels 2.0 membership tiers.

Basic Plan

The basic membership gives you one website with 20 funnels, one admin user, and one domain. It also comes with three “courses” (which are not ClickFunnels training resources but are instead courses for the user to host on the platform). These courses only come with 1,000 students — only enough for low-ticket items, like free promotional courses.

You also get only 10,000 contacts and “basic analytics.” The latter is a huge disappointment. The following features, at least, are unlimited:

  • Workflows
  • Pages
  • Products
  • Email sequences

All in all, it doesn’t make much sense for approximately $150 a month.

Pro Plan

Peter Pru discussing plan options for ClickFunnels 2.0

The ClickFunnels Pro plan still only gives you a single website. Funnels jump to 100, and you’re allotted five admin users, three domains, 15 courses, and 10,000 students. Contacts remain quite limited at only 20,000, and you get the same four unlimited features as in the Basic membership. The analytics for the Pro plan are also exactly the same as you get with the Basic membership!

If you wanted to help people be successful on your platform, wouldn’t you want them to have the best analytical tools? In our opinion, all ClickFunnels users need to be able to look at their funnel stats to improve decision-making and know how to tweak their funnels. Instead, good analytics are being used as a selling point.

Users should have the best analytics as they grow, which would help them learn new sales funnel strategies and ascend more naturally. You’d think ClickFunnels would want that because then their users will increasingly need more websites and funnels as their talent improves. Instead, users only get high-quality analytics after they’ve probably already mastered the skills analytics would have helped them learn faster. Holding out on high-quality analytics seems like it only hinders users’ success and growth.

New features on the Pro accounts include:

  • Affiliate program
  • API access
  • ShareFunnels (previously only in the top-tier plan)
  • Liquid theme editor
  • CF1 Maintenance Mode plan

ShareFunnels

Moving ShareFunnels down a plan is a welcome change and created a bit of a buzz — but it’s not a strong selling point. While I’ve been one of the biggest supporters of ClickFunnels and one of their top affiliates for a while, I’ve also been hoping they would make some of these “top-tier” features more accessible at the lower levels. That’s where they would actually do some major good for users.

ShareFunnels drove every single affiliate sale of mine. But now, ClickFunnels is milking a little more money from their affiliates. The affiliates are being screwed over a bit because ClickFunnels knows the ShareFunnels link is the most powerful affiliate-generating feature.

Once you’ve built a beautiful funnel you’re proud of, you’ll naturally want to share it with others and use it to earn affiliate commissions. Well, that’s a privilege that requires being on the $200/month plan. Like the analytics, ShareFunnels should be all the way down on the Basic plan — which, for what it is, shouldn’t even be $150.

Hard Decisions for New Business Owners

You’d probably be better off just using sales funnels on Shopify and bundling Zipify instead. The main thing is that these are brand-new business owners, just starting an online business, and $150 is a lot for basic features. When their operations start picking up after a month or two, they’ll be locked in and require an upgrade. It’s just like Shopify, where it’s, “Start your own business! For just $30, you can change your whole life!!”

No, it’s not, and you won’t. You won’t even be able to build a functional website for that, and there are easier ways to make money without a website. These kinds of arrangements attract people who don’t know what they’re getting into yet. They don’t realize how much actually goes into running their store, how many apps they’ll need, etc. Then, it starts piling up as they become inundated with add-ons and apps (and bills) they didn’t know they required until it’s too late.

It’s the same thing with ClickFunnels. You’ll need at least the $197 or $297 plan, and it’s most likely the latter because you need the analytics; looking at your stats to make better-informed decisions is the most important part of eCommerce. Shopify also becomes way more expensive once you’re already involved, at which point you’ll need tons of other apps to build a functioning, profitable website.

It just seems crazy to keep such fundamental things out of reach while using basic, fundamental features as selling points.

Funnel Hacker Plan

For $300, ClickFunnels gives you three websites and unlimited funnels. You also get 15 admin users (why are admin users included in offer stacks, anyway?), nine domains (which seems random), and marginal increases elsewhere. While you do get 200 courses, that only come with a capacity of 20,000 students — which is absolutely nothing. People just coming into this don’t realize 20,000 students is hardly anything, especially when using a funnel to sell higher-priced items.

Finally, they give you their advanced analytics. The Funnel Hacker plan also comes with the same Pro account features listed above, and…. that’s it! That’s all they’re going with.

Out of all my connections in this community, the people I’ve seen promoting this are only pushing their affiliate links. I don’t think they’re actually using ClickFunnels 2.0, but who knows?

Lastly, you get a bit of a discount if you make an annual payment.

Community Feedback

Peter Pru discussing the recent release of ClickFunnels 2.0 and analyzing the value

There were some insightful comments about ClickFunnels 2.0, including speculation that ClickFunnels is trying to increase valuation and sell to private equity. We thought that at first, too. But now, I think they just want fewer customers at a higher price point. But I don’t see why people would get into ClickFunnels right now.

Besides the whole “culture” behind it, there really isn’t a reason to join ClickFunnels 2.0 — and if ClickFunnels took their product to Silicon Valley investors, they would absolutely be laughed at. It’s just not good compared to Shopify or almost any other online sales platform. They spend so much time selling courses, coaching, “masterminds,” and all this other stuff… Why don’t they just spend that time building better software?

That said, I’m still a huge supporter of ClickFunnels 1.0. Many people have been using ClickFunnels 1.0 and will keep using it. I’ll probably never cancel my ClickFunnels account because it has so many memories for me, and we’ve created tons of ClickFunnels training and templates (including a template specific to high-ticket products). I think a lot of people are going to stay on ClickFunnels 1.0 rather than upgrade.

With software such a commodity now, you have to compete on price, and people are still very upset about ClickFunnels 2.0 prices. It feels like they’re doing nothing in the interest of helping newcomers sell more easily, especially with so many new online sellers just starting out.

Naturally, people are asking what better alternatives exist. Personally, we like StoreFunnels.net. For $69/month, you can build stores and funnels. Also, they support email marketing fully in-platform. We get a lot of support from Store Funnels users.

Final Thoughts on ClickFunnels 2.0

New dropshipper trying to decide if ClickFunnels 2.0 is worth the price

Unfortunately, there’s just not much to say about ClickFunnels 2.0. Having seen great things from them in the past, we wish there was much more to look forward to, but that’s our assessment. We want to know what you think about ClickFunnels 2.0. Are you sticking with ClickFunnels 1.0, or are you going to use the new version? Reply down below, and let us know your thoughts, as well as opinions about any alternative funnel platforms.

This is an open forum for us to have good discussions that support each other and improve our online selling strategies. Be sure to check out our exclusive funnel-building webinar, which you can access today, and you’ll also receive our free $100,000/month funnel template. You can also check out our YouTube channel for more tips. We’ll see you soon with more sales funnel and online wealth-creation tips — and until next time, remember: your empire starts now!

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How Sina Went From $0 to $50k/Month Using My ClickFunnels Dropshipping Course

by Peter PruClickFunnels Training4 Comments on How Sina Went From $0 to $50k/Month Using My ClickFunnels Dropshipping Course

Welcome back, Empire Builders! Today I’m going to go over the highlights of a recent interview I did with $50k Club student Sina Sinry and paraphrase our conversation for you. Here’s some of the wisdom he had to share with you guys about his approach, rise to success, and experience with my Clickfunnels dropshipping course. Let’s jump right in.

How and When Did You Get Started in Ecommerce?

Sina: 

I started near the beginning of COVID-19 around May 2020. Shopify seemed interesting, but I didn’t know how to go about selling. I began with digital products as a fun hobby, and I was so excited when my first product sold for $9. (The same product now sells for $250.) Like many of the comments I see in the group, my focus was on finding that special, unique product that no one else was selling.

As time went on, though, I realized I was overthinking it. I just had to find something I could sell that I had an interest in or could market well. When I posted my profits, everyone wanted to know the secret. I told them I just took the class and followed it step by step. Find something that’s selling well and do a good job of marketing it. It’s that simple.

How Did You Go About Starting Your Current Business? What Was Your Inspiration and Process for Growth?

Screen grab of Peter Pru and Sina Sinry talking about niches

Sina: 

A friend of mine actually suggested it. My friend, now partner, saw a product selling well and suggested we sell it. So, we did. I started watching free videos online and learning more. Then I took Ecommerce Empire Builder’s Clickfunnels dropshipping course, and I started really understanding how it works.

Until then, I would message other group members for advice on specific things and watch videos to find answers. I feel like you don’t have to wait until you fully understand the whole process. You can just jump in, get started, and learn as you go. You can’t wait for the perfect product and perfect time because that will never happen. It doesn’t exist. You learn more by doing and seeing it first-hand.  

What Were Some Hurdles You’ve Overcome Along the Way?

Dropshipper taking a course to learn new skills

Sina: 

Well, selling digital products is great because you buy the content, make it into a product once, and sell it dozens of times. There’s a big profit margin. Also, at first, I was solely focused on using Facebook ads, but there were issues and limits to what I could make. I realized I had to branch out to other social media platforms.

When it comes to ads, I found a lot of success using the Ecommerce Empire Builder strategy. I don’t use a long introduction or talk about my brand a lot. I go straight to what people care about. They want to know what the product does and how to get it. That really worked for me.

Another issue I had was being caught up on what other people sell. I saw one of the Ecommerce Empire Builder interviews, and I thought I had to find out what that guy sells and sell the same thing. That doesn’t work, though. I had to find what I could sell well and have success with. What worked for him wouldn’t be the same as what worked for me.

Another issue I had was payment portals. I couldn’t get my system to work with anything but PayPal. I didn’t let that be an excuse, though. Just with PayPal, I still made $50k a month. I just had to go through the Clickfunnels dropshipping course and follow the steps. I had to watch them a few times to understand how to make it work with digital projects. Actually, I think I watched through the Clickfunnels dropshipping course five times before I understood how to make it work for me. But I didn’t give up. I kept working at it, and now I’m successful.  

What Is Your Marketing Strategy? Do You Have an Organic Strategy?

Sina: 

I do a lot on Instagram. There’s a large audience there. One mistake I see a lot is people solely focusing on their product and making their Instagram all about what they sell. People get bored with that quickly, though. What I do is try to make my content funny and interesting — instead of just about the product — so people want to follow me. It’s all related to my niche, but I include memes and posts that people can engage with and enjoy. I use the same general strategy on YouTube, Facebook, and TikTok.

Peter: 

I agree completely. We’ve had a lot of success with Instagram Reels and repurposing our TikTok content. You touched on a great point, though. If you don’t provide value, people won’t want to follow accounts just pushing products. It doesn’t matter what niche you’re in; providing content with value will make people stick around.

What Are Your Business Goals Moving Forward?

Screen grab of Peter Pru and Sina Sinry talking

Sina: 

I’m branching out with more sites. I just started my second site and already have $12K gross sales. I’m in the same niche but selling a different product. At every stage, no matter what I’m doing, keeping the customer happy always leads to better results. So, moving forward, customer satisfaction is going to be a big focus, too.

I used to hear Ecommerce Empire Builders talk about the importance of email marketing and think, “No one even opens emails, so why bother?” Then I started using it, and it’s been working well. That will be part of my strategy moving forward as well.

Okay, Empire Builders, that’s all I’ve got for you today. If you want to hear the full interview and the rest of the advice Sina had, feel free to watch the video and get the rest of the conversation. To learn more about what we do, sign up for my masterclass, where I’ll teach you how I made a full-time income online without touching a product, building a site, or investing in ads. I’ll even throw in the $100k funnel template FREE just for showing up! Get ready to build your empire with my ClickFunnels dropshipping course.

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Using a New Sales Funnel Strategy to Make $10k in 7 Days

by Peter PruClickFunnels TrainingLeave a Comment on Using a New Sales Funnel Strategy to Make $10k in 7 Days

Today, we’re going to focus on how important it is to utilize the right sales funnel strategy — as well as the perfect formula for advertising on any platform. When it comes to dropshipping, it doesn’t matter what platform you’re using to drive traffic to your ecommerce shop: you want to see results.

With this project, we spent roughly $1,800 and within a week saw a return investment of over $10,000. The key takeaway we want you to have is that once you’ve pulled traffic in, you have to understand what to do with those online eyes reviewing your product. How do you utilize Clickfunnels to do more than pull a shopper in and make that initial sale?

What’s the Big Secret to Our Sales Funnel Strategy?

Many people think that there’s some big secret to dropshipping. While there are learning curves for finding the perfect formula, there’s no big secret to making sales. What you choose to do with the traffic visiting your dropshipping website is what defines your long-term success. For some reason, many people miss that opportunity. 

Rule one with dropshipping: you need to be sending people to a funnel, not just an open-ended space. The average funnel converts roughly 10% of visitors, while the average Shopify store converts around 1.5-2% at most. You’re going to be targeting cold traffic, which will be completely new customers that know nothing about you or your product. You don’t have the benefit of already having a consumer-to-business relationship with cold traffic. So your goal is to use your sales funnel to gain their trust and make them into returning customers. 

How Does The Sales Funnel Strategy Handle Cold Traffic?

Screen grab of Peter Pru discussing how to appeal to cold traffic

Rather than driving customers to a webpage with thousands of products, you want to directly target a single product with your sales funnel strategy. This means you have more chance to gain their trust, you can easily showcase the product, and there aren’t hundreds of distractions. The funnel is pitching a product to them virtually. So you want to ensure that the product advertised is clear, concise, and stands out from the competition. One of the best ways to do this is by advertising your bestseller. Everyone has one, and it’s easy to target cold traffic consumers with this product.

How It Works

For example, we took premium fishing lures, set them up on a specified landing page with an attractive offer. The funnel led consumers to a clean-cut page that showcased the product as a premium set of free fishing lures for a limited time. Not only did this attract cold traffic by offering a product to a targeted niche, but it pulled in consumers based on curiosity.

On the page, you could easily scroll and see the product, some high-quality imagery, testimonials, your standard 30-day money-back guarantee, secure checkout badges, and a short FAQ. The page was designed to have everything a consumer might worry about when choosing to trust an online advertisement from a platform like Google or Facebook. All of their questions about the deal were answered clearly and concisely to help build trust. 

By offering a great deal with comprehensible material, we were able to attract more than a passing glance. This is the perfect setup for cold traffic. It allows you to turn it into warm and eventually hot traffic. You don’t need other buttons to other pages on the platform or anything that could distract potential consumers. You only need your best-selling product advertised with its benefits highlighted.

This strategy allows you to create assets by pulling in their email via the deal. Even if they don’t buy today, you’ve already won by having the ability to potentially get their attention back with your next deal. 

Turning Cold Traffic Into Warm Traffic to Get to Hot Traffic

Peter Pru emphasizing the importance of keeping a sales funnel strategy simple

Now, you may wonder how cold traffic can be beneficial if it’s only for a single sale. The purpose of cold traffic isn’t solely to get somebody to buy a single product from your ecommerce shop. It’s to turn those buyers into warm traffic and eventually get them to that level of becoming hot traffic. While making the initial interaction is great, you want to take that cold traffic and turn it into the chance for something more.

To better understand the differences between the variations of consumer traffic, we’ll explain the benefits of each.

Cold Traffic

These customers aren’t familiar with your business. They’ve never shopped with you, and you’ll need to help them understand why they should purchase from you through the setup of your platform. These consumers aren’t on your email list. They don’t follow you on social media yet, and to put it simply, they don’t know anything about you. 

Cold traffic is:

  • New to your store, which is great and means that you were able to get their attention briefly
  • Can convert into a returning customer so that you make even more from them in the future
  • Might potentially tell their friends about you if your product is something great, which can lead to even more traffic

Warm Traffic 

This customer may not have bought from you yet. But they’ve been teetering on the line and are revisiting your page to potentially buy a product from you. They may have signed up for your email subscription already. But while they express interest in buying, they haven’t quite pulled the trigger yet. 

Warm traffic is:

  • Slightly familiar with you, which means you’re in the home stretch of making them into a customer or a returning customer
  • Has probably been paying attention to your services for a while and is showing interest in what you have to offer
  • One step close to becoming your favorite kind of traffic: hot

Hot Traffic

This is obviously the best kind of traffic. It means that an onlooking consumer has pulled the trigger and decided to trust you. They make the purchase and wait for their order to arrive. 

Make Things Simple With Your Sales Funnel Strategy

Now that you understand the importance of traffic, you can focus on how to make things as simple as can be for that hot traffic. This is where a lot of people mess up. Consumers don’t want an overly complex checkout system. If they’ve made it to this point, then they want you to continue being clear and concise. So make it simple and easy to follow through with a few clicks. Don’t continue to offer more products; just get to the checkout page. Make your deal clean-cut and simplify it. You’ve already won by turning them into hot traffic.

Once they’ve hit that complete order button, then lead them to additional special offers. This is the time for upsell pages that offer things like digital products, ebooks, and small items that encourage them to put more money in your pocket while still offering a deal.

For more great ways to turn your sales funnel strategy into an optimized system, register your free spot at our webinar. We will give you the knowledge to resources to drive traffic to your sales funnel, turn that traffic into hot traffic, and keep them coming back. You can also subscribe to my YouTube channel for frequent sales funnel insights.

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How to Make Money Online in 2021 With This Free Clickfunnels Template

by Peter PruClickFunnels TrainingLeave a Comment on How to Make Money Online in 2021 With This Free Clickfunnels Template

Regardless of what you’re selling online, sales funnels are the key to a successful ecommerce business. However, many entrepreneurs just starting out aren’t sure how to set up their funnels, or they’re wary about trying them. The fact is that, without a proper sales funnel in place, you’re going to struggle. To help you get started, we’ll go over how to stage your business for success with our free Clickfunnels template. You can download this sales funnel today and make it your own.

Start With the Squeeze Page

When you’re running any kind of online store, there are many aspects to think about as you get started. The advantage of a sales funnel is that it redirects your focus to the person you’re selling to instead of the storefront itself. As you first get into sales funnels, you’ll want to begin with the squeeze page. This is a landing page or opt-in page that hooks people into the sales funnel.

What Squeeze Pages Do

In short, the squeeze page is the page that you send your customers to when they’re about to order your products. In our free Clickfunnels template, our squeeze page sells a “Shooting Trainer” that basketball players can use to work on their shooting skills. You might bring people to your squeeze page from Facebook ads, Instagram ads, or other sources. The page will highlight a single product instead of a bunch of them. This helps ensure you connect with a specific audience. As a result, if someone isn’t interested in this particular product, they’ll be likely to click away. But active shoppers stay on the page. 

How to Set Up an Effective Squeeze Page

Screen grab of Peter Pru discussing a squeeze page in a free Clickfunnels template

Ultimately, you’ll want your squeeze page to get people to become leads during the first step. This means entering shipping information such as their name, address, phone number, and email address. After submitting their information, people will be in your database, allowing you to contact them later. 

Once they’ve opted in during Step 1, they’ll enter Step 2, which will allow them to select a specific product and enter billing info to complete their order. For example, in our free Clickfunnels template, people can choose to buy one or two basketball trainers through our offer. You can use Step 2 to list quantity breaks and discounts; highlight appealing offers to further drive sales for greater quantities of products.

Additionally, we have a one-time offer of an ebook download below the billing info. It’s a “Basketball Mastery Guide,” which makes it easy for customers to add this to their order. This is essentially free money for us: the ebook cost us no more than $10 once, and we can repeatedly sell it for $15 to multiple customers through this order bump. 

Remember the Real Purpose of a Sales Funnel

As you develop your squeeze page, keep in mind that the main purpose of a sales funnel is to generate assets for your business. This primarily consists of emails and phone numbers that enable you to promote new products and other offers. Secondly, you’ll want to use your funnels to maximize the average cart value by getting people to spend as much as possible on initial sales. This is huge for helping keep up with the costs of maintaining your business. Finally, your funnel should also maximize the overall lifetime value (LTV) through repeat sales, which generate consistent, predictable revenue.

Take Customers to an Upsell Page

Once customers have completed their order on the squeeze page, it’s time to lead them to your first upsell page. Don’t feel limited to one or two upsells, either. You can lead people to as many upsells as you want, all of which are one-click opportunities that make it easy to add more items to their order instantly. While people can choose not to add these items, many people are likely to be interested in purchasing additional products if they’re relevant to their initial order.

With more upsells comes a bigger increase in the average cart value. This can lead to increased revenue that you can then use to improve your ad campaigns. This will give you even more of a competitive edge. It’s important to remember the adage: “He who can spend the most to acquire customers wins.” With ample upsells and a maximized average cart value, you’ll be able to afford more ads that flush out the competition.

In our free Clickfunnels template, we’ve included two upsell pages: one for a “Limited Edition Shooting Strap” that corrects posture, and one for a pair of “Pro Skill Trainer Gloves” that allow for a better grip. Both of these go toward boosting the value of the average cart when people buy our Shooting Trainer through the squeeze page.

Offer a Form of Continuity to Maximize LTV

Ecommerce business owner creating a sales funnel

As we mentioned, the main goal of a sales funnel is to generate assets in the form of leads. All cold traffic should go through a sales funnel regardless of what you’re selling, with focus areas on specific products that attract equally specific audiences. First, you can maximize the average cart value through initial sales and upsells. Then you can conclude with continuity that maximizes the lifetime value of your customers. Once you’ve made that initial sale, you need to keep customers coming back to you with some type of continuity.

Continuity could include subscription boxes, digital memberships, and other offers that help generate income on a yearly or monthly basis. In our free Clickfunnels template, we create continuity in the form of a one-click upsell. People can pay $14.97 a month for weekly industry secrets that can improve their basketball training. That adds up to impressive compound interest that keeps the money coming in.

Subscription boxes are always a great option here if you’re offering physical products. You can work with a supplier like AliExpress to put together your boxes and ship them to customers. 

Regardless of the subscription you implement, a focus on continuity is vital for generating consistent revenue and enabling your business to grow without the need to spend more on ads.

Complete the Funnel With a Thank You Page

After taking people through your squeeze pages, upsells, and continuity offers, you can complete the interaction with a “thank you” page. But this page can include more than an order confirmation and a message thanking customers. It can also include additional affiliate offers or links to Shopify stores, further boosting sales. 

Get the Results You Want With a Reliable Sales Funnel

Screen grab of Peter Pru giving an overview of the essential components of a sales funnel

We encourage you to try this free Clickfunnels template with your bestselling products and see how well they perform. With a complete sales funnel that includes a squeeze page, multiple upsells, and continuity, you can see a significant increase in:

  • Conversions
  • Initial sales
  • Long-term customer relationships

Subsequently, you’ll have more money to spend on supercharging your marketing. You can stay ahead of competitors in an increasingly saturated market.

If you would like to learn more about how to use sales funnels to build a successful dropshipping business, reserve your seat at the Ecommerce Empire Builders masterclass. We’ll show you how to use sales funnels to your advantage and generate a full-time income online in no time. You can also visit my YouTube channel for in-depth advice and insights.

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Use This High-Ticket Products Sales Funnel Template to Earn $5,000/Month

by Peter PruClickFunnels TrainingLeave a Comment on Use This High-Ticket Products Sales Funnel Template to Earn $5,000/Month

One of the keys to a successful online business is an effective sales funnel, which is especially true for high-ticket products. To help you get the results you want from your online store when selling these products, we’re going to share with you a high-ticket products sales funnel template that’s helped us make millions online. High-ticket products, or those over $1,000 in value, can include a variety of digital, information, and physical products, along with certain services. The funnel we’re going to review here will help you sell these products, whatever they may be.

This high-ticket products sales funnel may seem simple on the surface. But perceived simplicity signifies a highly successful sales funnel. However, the element that will make or break your funnel is the offer — every funnel should start with a solid, enticing offer that effectively brings people into the funnel. To get started with this funnel, you can download it here. But we’ll first review how to set it up to drive sales for your high-ticket product store.

Begin Your High-Ticket Products Sales Funnel With the Opt-In Page

The opt-in page is a landing page that’s used to collect people’s email addresses and add them to a contact list. In short, the opt-in page will be the key to generating leads. One page we use in our funnel is very simple, with this basic but compelling offer: “Learn Our Process by Watching This Free Case Study & Receive a Complimentary Ecommerce Accelerator Call.” 

There are two core components to consider when developing your opt-in page using this funnel:

  1. Have a video offer that includes some kind of video content that people can view. This content can educate people about your products and your brand. This offer should feel like something that people can enjoy on their own time, which will be key to getting more people to opt-in. People don’t want to have to sit through a live webinar or something similar that might eat into their schedule.
  2. In addition to the initial offer, you should also include a bait opt-in that includes a kind of phone call. While you may not want to get on the phone with people, this is integral to getting people to opt in. You can either call leads yourself or have a sales team handle calls, but you will need to make these calls in some way to make this funnel work.

Below your opt-in offer, you can go into some of the benefits of the offer to sweeten the deal and encourage people to submit their contact info.

Bring People to the Video Page

Screen shot of Peter Pru talking about creating high-ticket offers

Once people opt in and enter the high-ticket products sales funnel, you can then direct them to the next page. This will also look simple and feature the video content discussed in the offer. On the page, people will see an embedded video window. Below that video, they’ll be able to click on a button to book their call with you or your sales team. Your video should do a good job introducing your products and explaining how they work along with their value. The better the video, the more likely those people will be to book a call with you.

The dynamic here revolves around marketing vs. sales. While your marketing video can help convince leads that your products are worth the purchase, the sales process will come into play after your marketing efforts have succeeded. If your video attracts marketing-qualified leads to convert them to sales-qualified leads, those leads will be more likely to buy from you after going through that qualification process. This sequence can also help weed out any leads who aren’t as likely to become customers. This saves more time and energy on your end.

At the end of the video and after explaining the benefits of your offer, you can then encourage leads to schedule their call and complete the next form.

Direct Leads to the Application Page

Screen grab of creating a question form for a high-ticket products sales funnel

After clicking on that “Book Your Call” button, people should go to the application page. This will feature a Wufoo form that asks people a series of questions to further qualify them as sales-qualified leads.

Remember that high-ticket products exceeding $1,000 are a huge financial commitment for many people. So you’ll want to be sure that they’re willing to spend that kind of money on your products before selling to them. On your forms, you can qualify leads by asking for certain required information, including:

  • Name
  • Call preference
  • Email address
  • Phone number or WhatsApp number
  • Whether the person watched the entire video or not (crucial for determining whether people understand the offer)
  • Their website
  • Other relevant information

The type of information you collect will ultimately depend on your niche and the specific types of products you’re offering. So feel free to change the form as you see fit. For instance, if you offer a $1,500 survival gear kit, you could ask certain qualifying questions such as “How long have you been into survival?” and “How much do you spend on average on survival gear?” 

The more details you gather about your leads, the more you can decide whether the lead fits into your business and is worth the call.

Move Sales-Qualified Leads to a Call Booking Page

Once people have completed your application form, you can direct them to a call booking page. We use ScheduleOnce. It is a simple and easy-to-use HTML plugin that adds a basic booking page. Using this scheduler, people can simply choose from specific dates and times to book a call. Once they pick a specific time, leads will then be asked to submit basic contact details again, including their name, email address, or a WhatsApp number for international customers.

At the end of the scheduling form, you should also include a short description of the terms of the call. This could remind people to include any other decision-makers, such as their spouse, while helping ensure that they will be respectful and honor their promise to accept your call. These terms will further make sure that only the right people who are ready to make a serious buying decision will take your calls.

Complete the High-Ticket Products Sales Funnel With a Call Confirmation Page

Entrepreneur on the phone with a qualified lead

To prepare your leads and provide even more value after they’ve booked a call, take them to your call confirmation page. This page can feature another video that thanks people for scheduling a call. It should also instruct people to remind themselves of the anticipated call.

Below that video, you can further emphasize the value of your products by including testimonials. These will help reassure prospective customers that they’re making the right decision.

Simplicity Is Key in This High-Ticket Products Sales Funnel

Regarding this and any other sales funnel, simplicity is what will help drive sales. The more complicated you make the buying process and the more steps you include, the fewer conversions you’ll see. Include only enough steps to qualify leads and get them to contact you. This will help increase your chances of success. If any aspect of your sales funnel isn’t performing the way you’d hoped, you can always experiment and see what works for you based on your specific niche and audience.

Do you want to learn more about how to build a successful online store? Whether you sell high-ticket products or more inexpensive offerings, we’ll show you how with our free Ecommerce Empire Builders masterclass. Reserve your seat today, and we’ll give you everything you need to get started generating a full-time income online. For specific insights and tips as you build your store, also subscribe to my YouTube channel.

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Should You Invest in Zipify or Clickfunnels?

by Peter PruClickFunnels Training / Systems & ProcessesLeave a Comment on Should You Invest in Zipify or Clickfunnels?

Empire builders, you’re looking to build your wealth through online sales. As you progress through this journey, there are a lot of learning curves you must work through. One typical learning curve is trying to find the best platform to make online sales. A recent ecommerce newbie asked me how I would choose to use either Zipify or Clickfunnels. Below I outline the pros and cons of both of these excellent ecommerce software programs. Read on to get the full scope on both the Clickfunnels and the Zipify software. 

What Is Zipify? 

Screen grab of a diagram of how Zipify works

Before we delve into the pros and cons of these two ecommerce software programs, we need to understand what they are and how they function. Zipify is an application that Shopify stores can use to create one-click upsells after a customer has purchased a product. Essentially, traffic is sent to a Shopify product page. After a customer reaches the checkout and puts in their billing information, the Zipify application allows for the creation of a one-click upsell. The best app for Shopify stores to invest in for one-click upsells is definitely Zipify. 

For those of you with Shopify stores, the Zipify application is an easy way to maximize the amount a customer spends with you when they come to your store. Ultimately, this application helps to increase the average cart value in Shopify stores by offering easy one-click upsells to customers after they have already provided their credit card information. So, you might be wondering why anyone would use Clickfunnels if they could just add the Zipify application to their existing Shopify store. 

Zipify is a great application to add to any Shopify store. But it lacks some of the top features that Clickfunnels can provide to all ecommerce entrepreneurs. 

What Is Clickfunnels?  

Screen grab of a diagram of how Clickfunnels works

Clickfunnels is an ecommerce software that looks very similar to the average Shopify store. However, the simple formula behind the sales funnels in Clickfunnels yields much better results compared to the average Shopify store. When using Clickfunnels, traffic is sent to a landing page or opt-in page. The purpose of this opt-in page is to collect the email of your customer before they make a purchase or leave the store. This email is an asset to your business as it allows you to send retargeting or promotion emails later on. After the email is collected in Clickfunnels, the customer then moves on to the checkout page. The checkout pages in Clickfunnels are a real game-changer for ecommerce entrepreneurs. 

The checkout hacks offered on Clickfunnels just can’t be found anywhere else. Order bumps and quantity break discounts are just some of the features that can be used with this software. Using these types of checkout hacks is a great way to increase the average cart value in any funnel. 

When comparing the Zipify and Clickfunnels upsells features, they are very similar overall. However, the one element that Clickfunnels offers and Zipify simply doesn’t is the one-click recurring revenue upsell. This one-click recurring upsell bills the customer on a monthly basis, usually for a subscription box similar to BarkBox or Dollar Shave Club. This feature really sets Clickfunnels apart from Zipify and all other competitors. 

The Zipify vs. Clickfunnels Debate 

So now that we know what the two software programs offer, what is the end consensus about choosing Zipify or Clickfunnels? Well, for the ecommerce newcomer, my suggestion would be to simply go with Clickfunnels. However, if you already have an established Shopify store, I would definitely invest in adding the Zipify application. It allows you to easily increase your average cart value for your store. If you have a Shopify store, I would invest in Clickfunnels, too, along with adding Zipify. 

My recommendation for Shopify store owners would be to run all of your cold traffic to a Clickfunnels page in order to get that first sale. Through this process, you can collect emails from potential customers. This will allow you to build your email list and retarget these customers and send them offers to your Shopify store. 

Again, if you are just starting out in the ecommerce industry, I would simply purchase Clickfunnels and forget about Shopify and Zipify. Clickfunnels gives you access to all of their services and features for a monthly price of $97. Getting both a Shopify store and the Zipify application can end up costing you an arm and a leg when it’s all said and done. Zipify charges $50 a month and takes 2-3% of the sales that it make you. On top of this, the average conversion rate on a Shopify store is much lower than the average funnel built through Clickfunnels. 

Final Thoughts: Zipify or Clickfunnels?

At the end of the day, either Zipify or Clickfunnels would be great software for anyone in the ecommerce industry. However, before you invest in either, make sure to do your research. Determine which software program will better suit your current situation and your long-term goals. For the average individual, I would invest in Zipify if I already had a Shopify store. However, if you’re just starting out, opt for Clickfunnels. It will provide you with everything you need to start building your ecommerce empire today.

Consult With the Pros 

dropshipper watching online resources about starting an ecommerce business

The Zipify application for Shopify and Clickfunnels both offer amazing features for ecommerce entrepreneurs. I hope the information in this article has helped you to learn more about the pros and cons of the different software. Do you feel like you need a little more guidance in setting up your own profitable ecommerce business? If so, feel free to reach out to us today. We can help you to determine whether Zipify or Clickfunnels is better suited for your ecommerce goals.

At Ecommerce Empire Builders, we can also help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping and sales funnel industries. Remember, your empire starts now!

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The Problem With Shopify Dropshipping: What You Need to Know

by Peter PruClickFunnels TrainingLeave a Comment on The Problem With Shopify Dropshipping: What You Need to Know

Welcome back, Empire Builders! If you’re thinking about getting started with Shopify dropshipping or you’re currently a Shopify dropshipper and aren’t getting the results you expected, keep reading. We’ll be going over the problem with Shopify dropshipping and why it’s difficult to be profitable on that platform. Then, we’ll discuss alternatives that can help you start making money right away.

Over the past few months, we’ve been creating a ton of dropshipping businesses and split-testing different approaches. Now that the results are in, we want to share what we’ve learned about starting your dropshipping business more profitably.

The Typical Problem With Shopify Dropshipping “Funnels”

The typical Shopify dropshipping “funnel” is where you’ll find the problem with Shopify dropshipping that stops so many sellers from making money. The word “funnel” is in quotes here because while it’s technically correct, it’s a very poor example of what a funnel should be. Let me show you what I mean. 

This is what your typical Shopify dropshipping “funnel” looks like:

Ad→ Product Page→ Add to Cart→ Cart Page→ Checkout Page #1: Shipping Info→ Checkout Page #2: Billing Info→ Complete Purchase/Thank You Page

Each of those arrows is a step that customers must complete to make the purchase. They’re also opportunities for the customer to drop off and not come back to finish the transaction. That’s the most costly problem with Shopify dropshipping. Consider how many ads people see each day, how seldom they click them, and that, as humans, we have the attention span of goldfish. When we finally do get that click, we need to get to the money as quickly as possible before life gets in the way and customers don’t come back. The “funnel” shown above does not work!

Many will argue that influencers or popular companies make millions that way. You’re right — your competitors who have warm leads and dedicated followings are making money off their popularity, But that’s despite the flaws in their methods. You don’t have that luxury, and you have to compete with them. So that’s even more reason to optimize your funnel!

What Does a Good Sales Funnel Look Like?

We use ClickFunnels to build our sales funnels, but you can use different software if you like. We use ClickFunnels because they have all the tools we need to make our funnels as profitable as possible and have it up and running within the day. 

Let’s compare ClickFunnels to Shopify. We’re going to say that the ad and the customers who click on it are identical. The funnel is the only thing that’s changed. Here’s the new funnel, done the right way:

Ad→ 2-Step Order Form→ Upsell→ Upsell→ Complete Purchase/Thank You Page

As you can see, the structure has a two-step order form right at the beginning. We get their name, email, billing, and shipping information right up front. That allows us to build our email list and follow up — whether they purchased or not. It also shows them our products and quantity break discounts, so they can choose what they want and how many they want. Then the rest of the steps are one-click upsells, usually including a subscription.

Real-Life Example of a Poorly Optimized Funnel

Screen grab highlighting multiple clicks as the problem with Shopify dropshipping

I saw an ad for a pet product and clicked it to see how many clicks it would take to complete a purchase. Here’s what I had to do:

Ad→ Add to Cart→ Checkout→ Continue to Shipping Info→ Continue to Payment→ Complete Purchase

It took six clicks! That’s three times as many as it should be! That gives customers more time to change their minds, get distracted, get frustrated, or any number of other possibilities.   

Real-Life Example of a Well Optimized Funnel

Instead, you want to set it up so that when leads click on an ad, it sends them to a sales page that highlights one offer with features, benefits, and images. Right next to the offer on that same page is where the two-step order form should be. With this design, you get their information right away, and they turn into a lead on your email list. On most sites, menus and options are great. But for an ad landing page, you don’t want to give them a ton of places to click off and get distracted. It should be simple and to the point.

Most people – around 90% – won’t buy the first time they end up on your site. They’ll want more information and to get to know you better first. When you get the contact information quickly, you have what you need to make that happen. Growing your email list and using email marketing is like printing money. You already have the names. All you have to do is reach out to them.

Good Sales Funnels Solve the Problem With Shopify Dropshipping

Screen grab of a Shopify sales funnel diagram

The value of this funnel is in ensuring that more qualified leads make it to your order form. If they put in their billing and shipping information, they’re more likely to buy. That’s why these funnels convert about 10%, while the Shopify ones only convert 1.33%. That’s nearly ten times more by merely changing your funnel.

On the second page of the order form, they can select their product. I always provide multiple quantity break discounts to encourage them to buy for a better deal. Then I have what’s called an order bump. That’s the pre-purchase upsell, much like the candy aisle at grocery store checkouts. You see it, and it’s convenient and tempting, so you just toss it in while you’re already there.

Make sure your order bump is a no-brainer item that pairs with your original offer. This will increase your average order value (AOV). Then the next clicks take you to one-click upsells before completing the order. I like having a subscription upsell in there to let them sign up for monthly orders. With this option, you can get consistent sales every month without additional work.

Final Thoughts About the Problem With Shopify Dropshipping

Dropshipper building a more convenient sales funnel

I see many people mistakenly assuming that if they aren’t making big profits, the product must be bad. Usually, the product itself is fine. It’s the sales strategy that needs work. Another mistake I see is a focus on lowering their cost-per-purchase. Ad spend isn’t going down — it’s just not. Constantly trying to reduce it creates inconsistencies that cost you more money.

Instead, flip the issue. While your competition tries to lower costs, focus on increasing your AOV instead so you can afford better ads to bring in more leads and still make higher profits. If you use optimized funnels with the right upsells and subscriptions paired with list-building and simple automated email marketing, you can succeed. It’s not unusual to see an average cart value of over $30-$40 on a FREE+Shipping offer with the right funnel and upsells.

To learn more about dropshipping and strategic sales, sign up for my masterclass where I’ll teach you how I made a full-time income online with a 5-page funnel and without touching a product or building a site. You’ll also get my $100k funnel template FREE! Get ready to build your empire.

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How to Fix Failing Facebook Ads and Boost Sales

by Peter PruClickFunnels Training / Facebook Ads For DropshippingLeave a Comment on How to Fix Failing Facebook Ads and Boost Sales

Empire builders, have you been trying to crack the code on how to fix failing Facebook ads? Facebook ads can only get you so far on their own, and sometimes they simply won’t work at all without a good sales funnel in place. Here we’ll go over how you can analyze your sales funnels and fix those broken ads while improving your sales funnels to finally get the sales you want. The following steps will work best for Facebook ads, but you can also apply them to Instagram campaigns.

Identify Issues by Looking at the Data

When looking at your own data, we recommend that you do what you can to remain as emotionally detached as possible and analyze the data objectively. 

It helps to look at your business as an entity and yourself as an investor. Many business owners tend to look at their business through the subjective lens of a parent with a child that they’ve created and nurtured, and that’s the wrong approach. It’s a lot easier to get frustrated and distraught with your store’s performance if emotions get in the way. That could make it harder to pick yourself up after those low moments.

Keeping this in mind, we’ll go through what might go wrong and how you can fix failing Facebook ads to increase sales.

1. Look at Your Customers’ Purchases First

When looking at your data, the first item to look at is the purchases. You’ll want to look at the purchases made over a three-day period, which is the same period you should allow for each type of data. It could also be as long as five days, but the important thing is to give your campaigns enough time to perform and determine whether they’re working or need some tweaking. Otherwise, you could be making decisions before your campaigns really have enough time to take effect.

In this example, let’s say you’ve been running Facebook ads for around two to three days. A couple of things have happened in your ad sets, one of which is a complete lack of purchases made within the three-day period. Now that you know what’s going on with the purchases, it’s time to go deeper.

2. Check the Click-Through Rate

screen grab of Ali's flowchart for how to fix failing Facebook ads with a CTR below 2%

If you notice that you’re not making a single purchase with your ads, the next item to examine is the click-through rate (CTR). To view your CTR in Facebook ads, you will need to go into your customized columns and select this metric manually.

When looking at your ad sets’ CTRs, you will specifically want to determine if it’s greater than or less than two percent. (FYI: two percent is the industry standard for the CTR that the average Facebook ad will get.) If your CTR is greater than two percent, it’s best to leave the ad set running for either another two to three days or at two to three times the cost of the product. 

For example, say you’re selling a product for around $10 and your CTR is at around three percent or higher. If that’s the case, then wait until you’ve spent at least $30 before choosing to continue or stop the campaign. Doing so can help give Facebook ad sets more time to generate traffic to your landing pages. You can potentially gain more traction and increase your odds of breaking even.

If your CTR is under two percent, you’re better off leaving the ad set running for two more days or twice the cost of the product, which can give it a chance to reach or exceed two percent. If the ad set still fails to perform after running for two more days or twice the product cost, you will need to fix one of two things: the ads, or the targeting.

How to Fix Failing Facebook Ads: Either Change Your Creative or Your Copy

The most effective way to boost CTR is to change the creative elements of your ads. Changing the copy can also help if you develop an appealing headline and body text or offer that speaks to your audience. But if you want quick favorable results, then your best bet is to change the creative.

How to Fix Failing Facebook Ads: Change the Ad’s Targeting

If you’re happy with your creative and copy but your ads still aren’t performing the way you want them to, then it’s time to look at the targeting. Make sure your ads are targeting and reaching the right audience, which can also improve CTR.

Once your CTR increases, leave your ad sets running for another two to three days to allow them to gain hold.

3. Look at the Opt-In Page

If your ads are still failing to perform with a CTR above two percent and you’re not seeing any increase in sales, the next step is to find out what’s wrong with the opt-in page.

Specifically, you’ll want to look at the opt-in rate. It should be in or greater than the 20 to 30 percent range. If the opt-in rate is lower, the best way to increase this metric is to change the way the offer is displayed. People may have clicked through the ad because of the offer’s initial appeal. But you need to figure out how to maximize the proposed value of the offer and prove that it’s worth the customer’s investment. 

How to Fix Failing Facebook Ads: 2 Quick Ways to Improve Your Offers

Two key steps can help improve the performance of your opt-in offers:

  1. Hide the price
  2. Use the best possible offer stack image

You can also add more customer testimonials, change the headline, or increase the offer. 

4. Modify the Order Form

dropshipper following a tested process for fixing their online order form

If you’ve made all the above changes and your opt-in rate is at or exceeding 20 to 30 percent but you’re still not making any sales, the next phase would entail looking at your order forms. 

When it comes to gauging your order forms’ performance, you’ll want to look at the order rate. You should try to aim for an order rate of greater than 10 percent. If your order rate is low even with a high opt-in rate, this indicates a broken ordering process.

How to Fix Failing Facebook Ads: Test the Funnel and Fix the Offer

To boost the order rate, the first step to take is to test the funnel. If the funnel is still working well and there doesn’t appear to be a reason for a lack of orders at this point, you’ve either:

  1. Priced the offer too high.
  2. Priced the offer incorrectly.

If the offer is priced too high, consider dropping it down slightly to increase acquisitions. If the price is incorrect, this could mean that people think that the offer promises an entirely free product, only to feel like they’ve been misled and have to pay for shipping or other costs. Change the order form to reflect the costs of shipping and handling or other expenses.

What to Do If the Ads Are Working (But Not Well Enough)

If you’ve finally made one or more sales, look at the cost per purchase (CPP). A CPP less than the average customer purchase (i.e., the cost of the cart) is a good sign of success.

If your CPP exceeds the average cart cost, here are some steps you can take to tip the scales and increase the average cart:

  1. Add upsells.
  2. Include quantity breaks that give a discount for buying two or more of an item.
  3. Create or further optimize the order form.
  4. Add an order bump.
  5. Add products to the “Thank You” page.
  6. Improve continuity by encouraging customers to subscribe and maximize their lifetime value.
  7. Send emails reminding people to continue their purchases after abandoning their carts.
  8. Add buyer automation that keeps customers coming back for upsells and repeat purchases.

Remember, give your campaigns time to perform and stick. If your ad sets still fail to perform after you make changes, you can proceed to dig deeper. Find out where the issues lie and optimize your campaigns accordingly. Ultimately, this will help you win with highly effective Facebook or Instagram influencer marketing and maximize acquisitions to boost sales.

Consult With the Experts

screen grab of the flow chart for how to fix failing Facebook ads

Now that you know how to fix failing Facebook ads, it’s time to keep growing. To learn more about how to take advantage of sales funnels and grow your ecommerce business with ease, sign up for the free dropshipping webinar with Ecommerce Empire Builders today. You can also pick up more tips and insights on my YouTube channel.

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How to Convert a Shopify Store Into a Clickfunnels Sales Funnel

by Peter PruClickFunnels Training / Dropshipping Case StudiesLeave a Comment on How to Convert a Shopify Store Into a Clickfunnels Sales Funnel

Empire builders, have you been struggling to make sales on your Shopify store? You know you have a winning product or idea, but you just haven’t been able to capitalize on it quite yet. Alternatively, maybe you’re not struggling, but still want to find a way to increase and optimize your monthly sales. If either of these scenarios sounds like you and your business, I have some exciting news for you! The simple key to optimizing your ecommerce business and obtaining more monthly sales is to convert your Shopify store into a Clickfunnels sales funnel. Read on to learn more about sales funnel optimization and how you can easily convert a Shopify store into a more profitable sales funnel today. 

Why You Need to Convert Your Shopify Store Into A Sales Funnel

a couple seeing an engaging product offer on a sales funnel

I’ve been banging on about the importance of utilizing a sales funnel in your ecommerce endeavors, but don’t just take my word for it. Numbers and data are the bread and butter of any successful business. The numbers simply speak for themselves when it comes to the benefits of using a sales funnel. 

The average Shopify store converts at less than 1%. This means that, out of 100 people that visit your store, only one is likely to buy from you. The bottom line is that this is a terrible way to run a business. In comparison, a Clickfunnels sales funnel converts at over 13%. These numbers alone give you a much better chance of creating a profitable ecommerce business. 

If you love Shopify, that’s great. You can keep utilizing the platform. But I have seen firsthand how integrating the Shopify and Clickfunnels platforms generate massive results. You take your winning products that are already selling well on your Shopify store, plug them into a sales funnel, and generate huge profits. 

I recently did a case study of this concept after stumbling across a Shopify ad on YouTube that had over 13 million views. The product was a simple magnetic phone adapter, but the dropshipper had created a great ad for the product. I clicked on the ad and was taken to a typical Shopify store with too much white space, predictable countdown timers, and generally poorly formatted pages. Utilizing a sales funnel will let you overcome these predictable Shopify store mistakes. This article explains more of the different options you have with Shopify vs. Clickfunnels.

How to Convert a Shopify Store and Make a Profitable Funnel 

Now don’t get me wrong. The owner of the Shopify store in this case study is killing it with this product. However, they could be raking in even more profits if they convert their Shopify store and showcase their already winning product through a sales funnel. The problem with Shopify stores is that they present too many options to the customer, leaving them feeling overwhelmed and more likely to leave the page before making a purchase. A sales funnel lets you make the offer very clear to your potential customer. It also allows you to essentially hold their hand through the buying process. 

In my case study, I took this winning magnetic phone adapter product and built a sales funnel for it. The key to creating profitable sales funnels is to build a funnel that looks like the traditional online store but removes all the distractions. 

Typical distractions on a Shopify store are links to multiple products or outside sources before the customer has even committed to an initial purchase. 

The basic sales funnel I created and that you can use to optimize sales on your winning products is a three-page, add-to-cart type funnel. The three pages in this funnel are the squeeze page, the order form page, and the order confirmation page.

The Key Steps to Setting Up a Killer Squeeze Page  

screen grab showing the start of how to design an appealing sales funnel page

Now, when you first convert a Shopify store into a sales funnel, the squeeze page is the most important element of the entire funnel. The squeeze page is where potential customers land after clicking on your ad. Here, you need to wow customers with your offer — give them a solid reason to buy from you and not Walmart or Amazon. To have a killer squeeze page that generates real results, you need to incorporate four basic elements. These four elements are an exciting offer, a good logo, appealing images, and an opt-in button.  

1. An Exciting Offer 

Customers come to your page for the offer, so you need to make it a good one. The offer needs to be enticing on the squeeze page, and the description on the page needs to be exciting. For this product, something like, “THE LAST CHARGER YOU WILL EVER NEED,” should work well as an exciting initial description. You can give a more detailed description on the squeeze page, too, but remember not to overwhelm the customer with a ton of information. Overwhelming customers makes them more likely to leave the page before opting in or making a purchase.

2. A Good Logo 

Having a good logo is a must on a sales funnel. This logo gives your page legitimacy and makes it look more like the traditional online store. However, don’t put too much time into curating the perfect logo, as it’s not what customers care about once they land on your page.

3. Appealing Images 

Using high-quality and appealing images is another crucial element in creating a killer squeeze page. It’s ideal to have 2-3 high-quality images on your squeeze page. Try to avoid white background images as they seem to make the product less exciting. 

4. Opt-In Button 

Finally, you need to incorporate the opt-in button into your squeeze page. Ultimately, the opt-in button is the most important element of the entire page. For my opt-in button, it read, “Add to Cart for 50% Off.” This is the button that customers click before being taken to the order form. 

You can also make it so that clicking this button prompts a pop-up to appear. This pop-up will require customers to provide their email address before moving on to the order form. Collecting this email before a purchase doesn’t just allow you to build up your email list. It also allows you to retarget customers who left the page before making the purchase. This is an element that Shopify simply lacks.

Consult With the Pros 

woman taking notes as she learns about dropshipping

If you’re ready to take your ecommerce store to the next level, you need to start integrating sales funnels into your business model. If you want to know more about how sales funnels can help optimize your ecommerce endeavors, feel free to reach out to us today. 

At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping industry. Remember, your empire starts now. 

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How to Use a One Product Sales Funnel to Build a Profitable Dropshipping Store

by Peter PruClickFunnels Training / One Product Dropshipping2 Comments on How to Use a One Product Sales Funnel to Build a Profitable Dropshipping Store

If you want to create a profitable dropshipping store that sells a single product, you can do so by using Clickfunnels sales funnels. At Ecommerce Empire Builders, we typically use sales funnels to attract and acquire customers in the front end, while Shopify is used in the back end to sell premium-priced products and make additional sales. Regardless of your specific strategy, it’s the one-product sales funnel that will serve as your primary moneymaker and generate profits for your dropshipping business.

How a One Product Sales Funnel Works

One of the first things you’re likely to notice upon encountering a one product sales funnel is that it’s quite different from a Shopify store. On Shopify, people land on a page full of products and various elements, to the point where it can be a bit overwhelming for users. A sales funnel, on the other hand, will direct users to a much simpler page known as a squeeze page. Oftentimes, the squeeze page will request visitors to leave their email in exchange for a free product or discount offer. 

After a user leaves their email address on the squeeze page, the user will then be directed to an order form where they will enter their shipping and billing information. This order form shows up in far fewer clicks than users would typically experience when shopping on Shopify, which is why a sales funnel is so effective.

Once the user completes the order form, they will encounter an upsell page that encourages the customer to buy more of a product at a lower unit rate. You can create as many upsell pages as you want as long as customers can clearly see the value of the upsell.

Through the entire sales funnel, the entire process can be completed within just a few clicks. That’s much more appealing than the potentially daunting task of going through the Shopify platform. Experiment with the process with this free funnel template on Clickfunnels.

The Benefit of Bypassing the Shopping Cart

One of the key reasons you’re more likely to experience success with a one product sales funnel through Clickfunnels is that you can avoid the pains of a shopping cart. Normally, Shopify customers would need to add products to their cart — which is often where customers abandon the customer journey.

Customers ordinarily browse an online store and add items to their cart. But once they get to the checkout page and they see the total (including tax and shipping and handling costs), they’re far more likely to turn away from the store entirely. The sales funnel, on the other hand, omits the shopping cart process, leading customers to a quick and easy one-time purchase.

Why Getting Email Addresses Through the Sales Funnel Is Crucial

screen grab of how to set of targeted, delayed emails in Clickfunnels

Before the customer makes a purchase through your sales funnel, they’ll first submit an email address that goes into your database. That email is an invaluable asset for your business because you can follow up with them via email and other marketing channels.

You can use an email address to launch retargeting ad campaigns that help bring customers back to you, or you can launch email campaigns that notify prospects of offers and promotional sales that they’re likely to care about. In the process, you can build trust among those users. As they become more familiar with and trusting of your brand, you’ll have a greater chance of getting them to make a purchase. In this article, I talk more about how to convert non-buyers and get the most value out of every lead.

Remember: while many people may go through the sales funnel and make a purchase right away, most people won’t. In fact, the average conversion rate for a sales funnel is around 10 percent. (But compare this to the under two-percent conversion rate that you would otherwise experience with a Shopify store alone.)

Focus on a Single Valuable Product

screen grab of how to add upsell options to a one product sales funnel

One key mistake that many businesses make with a sales funnel is using it to push too many products, which can overwhelm the user much in the same way a Shopify store might. Instead, focus on a specific product that makes it clear to customers what they should buy.

Ultimately, people prefer to be plainly told what the best value is. They also want businesses to direct them to the ideal product. The last thing they want is to be faced with too many options, particularly if they’re encountering a new, unfamiliar product for the first time. 

The best strategy to approach a sales funnel is to focus on a best-selling product that people are more likely to buy. Build your campaign around it. You can then push that product and over-deliver on it with a discount or free shipping, which further drives sales. 

Once the customer is ready for an upsell, you can offer another variation of that product, including a higher volume with a discount. You don’t even need to bring the customer to an upsell page. Simply add a bumper to the order form that makes it even easier to add more to their purchase.

In short, spend your energy pushing one high-value product on the front end, and sell more through your Shopify store on the back end.

Keep Prospective and Past Customers Engaged

couple making an online purchase after receiving engaging reminders

Keeping in mind that around 90 percent of people won’t actually make a purchase when going through the one product sales funnel, it’s important to do what you can to follow up with as many users as possible to maximize sales. 

Using Clickfunnels Automation tools, you can follow up more easily with people based on certain events. For instance, you can create and send out emails for different groups, including:

  • Emails geared toward everyone who’s submitted their email address.
  • Users who saw the page but never made a purchase.
  • Users who made a purchase and are more likely to buy from you again. 

We recommend that you create at least three emails for these three groups, which will help you get the most from your sales funnels.

Make sure to set a delay for each email, starting with a delay of around one hour, one day, and then two days later for people who’ve visited the squeeze page but never made a purchase. This will help remind people to come back without being too pushy. For people who’ve actually purchased, it’s often best to set a delay of around two days before sending an enticing upsell offer.

Clickfunnels makes it incredibly easy to format and customize each email, so you should have these campaigns up and running in no time.

Other Ways to Optimize Your One Product Sales Funnel

In addition to automated email campaigns, you can also automate upsells. You can set up reminders for visitors who never purchased those upsells. If they decide to buy, they’ll be automatically billed, which means you earn a quick sale and the customer makes a hassle-free purchase. 

However, it’s important to let people know that they will be billed automatically in these cases. One way to turn away a customer is to leave them with unpleasant surprises. You also have the option of sending order confirmation emails to customers after they make a purchase, which people always appreciate.

Consult With the Pros

Taking the time to create and optimize your Clickfunnels sales funnels will help you increase sales while making things easier for yourself as a Shopify store owner. If you want to learn more about how to run a successful dropshipping business using sales funnels, reserve your seat at the Ecommerce Empire Builders free ecommerce masterclass today. You’ll find out how to create a full-time income online.

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