Tag: how to start dropshipping

How to Start a Supplement Dropshipping Business

by Peter PruOne Product DropshippingLeave a Comment on How to Start a Supplement Dropshipping Business

Welcome, empire builders! If you’re new here or still learning the ropes to dropshipping, you’re in luck. Today we’re going to quickly break down and run through the steps of how you can start a supplement dropping business. You’re going to learn how to build your supplement brand 100% online through dropshipping strategies. We’re going to discuss everything from picking out suppliers and supplements to understanding how to capitalize on these decisions through advertisement and sales funnels. With that being said, let’s jump right in. 

How to Start a Supplement Dropshipping Business

You’ll find that supplements are incredibly trendy right now with the current pandemic situation. But the truth is that they’ve always been a popular target for making sales. Everyone loves to buy that perfect supplement that offers them a little extra boost, and that’s part of what makes starting a supplement dropshipping business such an easy thing to capitalize on.

If you’ve never started a dropshipping business, supplements are slightly different due to the legality that comes along with them. So, if you’re unfamiliar with the market or don’t have time to learn about the legal aspects of marketing supplements, you can still start dropshipping with just $0. If your goal is to get into supplements and you have a bit of a budget, then this short guide is for you.

Selecting and Working With a Supplier

Screen grab of Peter Pru explaining how SMP works

Two suppliers that we’ve already personally vetted are Ship Offers and Supplement Manufacturing Partner (SMP). Both of these are dropshipping suppliers that focus solely on supplements rather than other products. So, how exactly does dropshipping for supplements work? Let’s break it down. 

When you pull up SMP, you’ll find their catalog with 242 results for different supplements that you can private label. This means that all of the science, ingredients, manufacturing, and product-specific needs are already put together. All you have to do is pick out the supplement(s) you want to put your label on. With SMP’s supplement catalog, you can quickly click on the items you think will fit your niche and goals. Then you can check out the supplemental facts to make sure they’re a great match. 

When picking out which products you want to sell as you start a supplement dropshipping business, you have two basic options. You can go white-label or custom creation.

  • White label is where the science behind creating, manufacturing, and handling the supplements is already done. White label products are ready to go and market as-is. All you have to do is work with a supplier to label the supplements and begin marketing them.  
  • With custom creation, you’re working with a unique, new formula and private labeling. The concept for the product is brand new, so there’s going to be more focus on creating the perfect formula, testing it, and actually purchasing inventory. 

Start a Supplement Dropshipping Business With Ingredients You Know About

Customer with supplements in his smoothie

In my personal opinion, especially when it comes to supplements, always sell stuff that you use. This can be a way to further market the products, but it can also build trust in what you’re offering.

Once you’ve selected a supplement, you can send an inquiry or request a sample. We always recommend that you reach out, make a call, and start the conversation. You’ll typically speak to a representative so you can learn about what their specific dropship process looks like. This is a great way to start building that relationship with the supplier, and it allows you to get to know about them.

Depending on the inventory of each supplier, sometimes there will be a minimum purchase of 100 or so units rather than on-demand options. This is commonly practiced with white labeling because that supplier will be taking their logo off a product and replacing it with yours. 

The same setup goes for the other supplier, Ship Offers. Its interface is similar to AliExpress. So those of you familiar with the platform may find them easier to work with as a supplier. They also offer fulfillment services. 

Beginning Sales and Marketing

As empire builders, you know that we have a basic strategy that we follow when creating and building any business. This strategy is proven to work and simple to use. The basic structure relies on three main components. 

  1. The Niche — What’s the niche you want to sell to? Specifically, who? 
  2. Crafting the Offer — What’s your audience getting other than your product? Direct guides that go with the supplement or maybe a bundle discount?
  3. Your Funnel — This is the structure of your sales pitch. It includes your niche lingo, what your offer gives customers, and more. 

Knowing how to build and use sales funnels will be crucial to growing your business.

Learning to Drive and Manage Traffic

Screen grab of Peter Pru discussing how to market supplement products and drive sales

Now that you’ve selected your supplements and partnered with a supplier, it’s time to drive traffic to your marketing campaign. For years, we’ve used the same basic strategy to manage and maintain our sales. This is especially true when you start a supplement dropshipping business. There are so many options out there, and brand loyalty is major among consumers.

The trick is combining influencer shoutouts with retargeting ads. The idea behind it is that you’re driving warm traffic to your offer and your funnel. Retargeting ads then pop up for consumers that have already seen a little bit of what your brand has to offer. Whether that be through an influencer’s post or another ad, the exposure of seeing your business’s supplement offer pop back up is warming them up to the idea that you’re familiar and they have a connection with you. 

Through these ads, lead consumers back to your landing page for a specific supplement. Showcase the ingredients and supplemental facts. Then highlight similar products that are frequently bought together, and offer even more deals with bundles. Your landing page can be extremely basic but display the highlights customers care about:

  • What are the ingredients?
  • How do you use it?
  • Can we see people using it?
  • Can we see some reviews?
  • Where do I buy it?

Learn More About How to Start a Supplement Dropshipping Business

If you’re ready to start a supplement dropshipping business and you want to learn more about suppliers, ads, and funnels, register for our webinar today. Don’t miss out on all the knowledge and strategic planning we have to offer you in order to make your supplement dropshipping business a success. You can also receive frequent insights and tips by subscribing to my YouTube channel about dropshipping, sales funnels, and growing your business.

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Our Dropshipping Support Service Picks Products and Generates Ads

by Peter PruSystems & ProcessesLeave a Comment on Our Dropshipping Support Service Picks Products and Generates Ads

Empire builders, working harder in the new year is a great resolution. But working smarter is even better, which is why we’re currently rolling out Ecom Cheetah. It’s a game-changing new dropshipping support service that can help you grow your ecommerce or dropshipping business faster than ever. I call it a game-changer because this comprehensive service helps you with every aspect of product research and marketing.

Do you need to choose a product, find a supplier, or create some killer advertisements? Ecom Cheetah does it all. This dropshipping support service is actually a way for you to tap into all the wisdom that we’ve accumulated here at Ecommerce Empire Builders over the years.

Working Smarter With Ecom Cheetah 

One of the most common things I see with people just getting started in ecommerce, especially with dropshipping, is that they will subscribe to software programs or apps that tell them what products to sell. The problem is this type of software will spit out the same random products to all their clients. You end up competing with thousands of other dropshippers! That’s no way to build a successful business.

At Ecom Cheetah, we handpick dropshipping products for you and curate them to your specific niche. We don’t just provide you with these winning products. We also hook you up with a vetted supplier that has a proven track record. 

And that’s just the beginning. Ecom Cheetah is designed to become an extension of your marketing team. Our dropshipping support service includes everything from custom Facebook ads to high-quality digital information products that you can use to bump up the value of your physical products.

Imagine plugging into a system that’s already been built, instead of having to create everything yourself from scratch. That’s the idea behind Ecom Cheetah. We have such a powerful team here at Ecommerce Empire Builders, and we’ve been at it for a long time. That passion for effective direct response marketing techniques is why you won’t have to explain to us how to create a great Facebook ad. The alternative is going out there and hiring a graphic designer on platforms like Fiverr or Upwork. You often end up having to go back and forth with that person to explain exactly what you need. This takes up valuable time and energy.

How to Get Started With Ecom Cheetah 

Live tour of the Ecom Cheetah work process

Start by watching the live demo of our Ecom Cheetah interface above, which includes detailed information about its current suite of services. I say “current” because we’re constantly thinking about what else we can do to add more value and make this tool even more indispensable. Right now, we have Winning Products, Winning Facebook Ads, Offer Stack Images, and Info Products. 

Your monthly membership gets you an unlimited amount of each of these essential services. You might be asking, ‘Why these services?’ It’s because these are the ones I think everybody wants and needs for a successful ecommerce business, especially if you’re just getting started!

It’s common to be very indecisive about choosing the product for your business. I’ve seen many, many aspiring dropshippers get stuck at this stage. Ecom Cheetah does all the research for you and sets you up for success. Unlike the software that just spits out some random item, this process is highly customized. You answer some questions that will give us an idea of your specific niche. We take it from there to find a unique product for you. But not just one — we actually give you FOUR product options, and you can choose the best one. If you already have an established business with a certain type of product, you can let us know, and we will find something similar. The same goes if you let us know you’re specifically looking for US-based suppliers. We can make it happen. 

Winning Ads for a Winning Product

Live demo of how Ecom Cheetah's Ads Request feature works

We all know it’s not just about choosing the right product. It’s about making that product shine. Once you choose your winning product, you can submit it for custom Facebook ad images. Creating Facebook ads is much more of an art than a science. But the Ecommerce Empire Builders team is one of the best. 

Our designers have been trained to implement and understand effective ecommerce techniques. We’re getting an average of between 3% and 5% CTR (Click Through Rate) on our Facebook ads. Yes, consistently. And we’ve even been known to cross the 10 percent barrier. Getting these kinds of numbers with your Facebook ads will help people reach your Shopify store, your landing page, or wherever else you’re directing them. When you have a 3-5% CTR on your ads, building a profitable business becomes a lot easier. 

Like I said, your Ecom Cheetah membership gives you unlimited access to these tools, including unlimited ads. So why do you need unlimited ads? Because the secret to having phenomenal success with Facebook advertising is having different ad variations and then testing which one works the best. The other issue is that Facebook’s algorithm has a preference for showing its users different kinds of ads. 

With unlimited ads, you can experiment, test, and fine-tune the different images that we give you. Once you know which Facebook ads are really working for your business, you can come back to Ecom Cheetah and request variations of the winning ads. 

What It Takes for High Perceived Value

Most ecommerce is based on intrusive marketing. That means you need to be able to motivate prospective customers to really want your product. They have to get up, go get their wallet or purse, take out their credit card, and buy from you. That’s really not an easy thing to do. So you have to make sure visitors see a product with a very high perceived value when they click the ad and get to your page. Essentially, they have to see something that’s actually worth their hard-earned money! 

This brings us to the final two services on the Ecom Cheetah platform: Offer Stacks and Digital Info Products. 

Digital info products are one of the easiest, most effective, and most versatile ways for you to bump up the perceived value of your physical product. Whether it’s a PDF, an ebook, or a different digital file, these info products should be interesting to that prospective customer. Are you selling fishing rods, for example? Your digital info product can be helpful information that will help the customer improve their fishing. 

The digital info products technique is very popular for the simple reason that it works very well. But some people can overcomplicate it. For example, they don’t know if they should hire someone on Fiverr to write the info product or buy something pre-made. 

That’s why I think that the unlimited Digital Info Products are probably my favorite aspect of Ecom Cheetah. We will buy the information that’s relevant to your product. Then we’ll curate it, edit it, make sure it has a consistent theme, and deliver a high-quality digital info product for you. It’s as simple as that. 

Focus on the Offer Stack

Once you have your digital info product, there is one final step to make sure your product has a high perceived value. The Ecommerce Empire Builders community has to know all about offer stacks by now because I’m always talking about them. But in case you’re brand new, this fantastic technique is all about showing the customer everything they’re getting when they buy for you. 

For example, are they getting the physical product and also three relevant ebooks? You need to really show that. 

Our dropshipping support service creates Offer Stack images that present your “offer” in the most visually appealing way possible. This service is a way for your product to stand out and have a higher perceived value. It will spark that gut check that makes the customer want to buy right now. 

Build Your Business With Our Dropshipping Support Service

Dropshipper looking happily at her laptop

With Ecom Cheetah, you can have everything you need under one roof. This dropshipping support service will only be available to a limited group at the moment, but it’s a great opportunity for anyone in the ecommerce space. Whether you’re running a Shopify dropshipping store or using an ecommerce sales funnel with Clickfunnels, you will benefit from being able to plug into our successful system.

Learn much more about creating a successful ecommerce business by reserving your seat in our free sales funnel masterclass. You can also check out fresh tips and insights on the Ecommerce Empire Builders YouTube channel.

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Turn Any Dropshipping Shopify Store Into a Money Making Machine

by Peter PruDropshipping Case Studies / Shopify TrainingLeave a Comment on Turn Any Dropshipping Shopify Store Into a Money Making Machine

Empire builders, have you been struggling to generate consistent profits through your ecommerce endeavors? If you have, this article is for you. Today, I will take you through the process of turning your struggling dropshipping Shopify store into a money-making machine. I asked on our Instagram page for followers to submit their Shopify stores for me to review. I got a ton of responses and chose to review the store whose name grabbed my attention. 

Through my review of this store, you will learn what this ecommerce business is doing right, what they’re doing wrong, and how you can integrate their most useful elements into your ecommerce business today. Read on to learn how to transform your Shopify store into a money-making machine. 

The Yoga Alien Review 

The ecommerce store I choose to review is yogaalien.co. Right out of the gate, the domain name this ecommerce business chose is fantastic. It’s a name that grabs your attention and makes you do a double-take. However, I don’t like that the store chose a .co domain. My advice will always be to go with a .com domain. Even if it means picking a different domain name, always go with the .com as it provides more credibility to your ecommerce business. 

Every Dropshipping Shopify Store Needs a Clear Niche

Another element that the Yoga Alien got right is having a niche. They sell yoga products. Yoga is their niche. In ecommerce and dropshipping ventures, it’s important to niche down and sell in a specific category or sell a specific product. Having a niche is the best way to sell to a direct group of people and to create a strong brand relationship with your customers. Before you start your ecommerce store, determine what your niche will be. 

Areas for Improvement in This Dropshipping Shopify Store

Screengrab of Peter Pru analyzing YogaAlien's web copy

While I love the company name and that they have a clear niche, there are quite a few elements that I would change on Yoga Alien’s storefront. Every successful ecommerce store is supported by great copy, images, and amazing offers. Yoga Alien’s dropshipping Shopify store could use a revamp on some of these elements. The copy the Yoga Alien uses does not give the customer enough of a reason to invest in the brand or products of Yoga Alien. Remember, the copy on your store has to provide your customers value and assure them that your product or service will solve some sort of problem that they are facing. For a yoga store, the copy should play toward transforming a customer’s life through health, fitness, and mindfulness practices. 

On the Yoga Alien storefront, I would also love to see more highlights of customers using the products, customer reviews, and better offers. If you want to generate more sales, make sure your store has high-quality images of your product being used, multiple customer reviews with photos, and an amazing offer that customers simply can’t get elsewhere. 

Credibility Is Key — Make It the Foundation of Your Dropshipping Shopify Store

Screengrab of Peter Pru discussing the importance of digital products for niche products

Now that we’ve learned what the Yoga Alien store did right and what they could work on, what does this mean for your ecommerce business? Well, the most important element to keep in mind when turning your Shopify store into a money-making machine is credibility. When it comes to creating successful dropshipping businesses, credibility is key. Build your store’s credibility through these six elements:

1. Domain Name 

First, always go with the .com domain as it instantly provides more credibility for your business. Your domain name should make sense, but it should also grab your customers’ attention. Yoga Alien is a domain name that makes customers do a double-take, but it also makes sense for the business because they sell yoga products. 

2. Niche 

A niche store will always garner more credibility compared to a general store. Always chose a niche category or product when creating your ecommerce business. A niche portrays your business as a specialized leader in a specific category. 

3. Purposeful Copy 

While this is often an overlooked element, your copy matters when creating a profitable ecommerce store. While the copy should be catchy and draw customers in, it should also be purposeful and add value for the customer. 

4. Customer Support and Interactions

A profitable ecommerce store also relies on customer support. Reach out to your customer to have them send in their honest reviews of your product. Also, be willing to provide an incentive for your customers to send in their own photos and testimonials using your product. Customer support goes a long way in establishing credibility for your store. 

5. High-Quality Images 

Credibility also comes from having high-quality images on your store. Your store simply won’t be taken seriously without high-quality background images and high-quality images of your products.

6. Amazing Offers 

The final aspect of creating a credible store is your offer. Every ecommerce business is not only competing against Amazon but also against each other. When going up against Amazon or other dropshippers, you can’t just compete on price. This is not a strategy with longevity. You need to create offers and bundles that customers can’t get elsewhere. A great way to separate yourself from the competition is through information products. Remember, you’re not just selling a product. You’re selling a solution. So you have to separate yourself from the rest of the pack. 

The 4 Pillars of Ecommerce 

Ecommerce business owner working on his Shopify site

Through consistency and execution, you will be able to build your store’s credibility and create a money-making ecommerce store. If you’re feeling stuck, just remember the four pillars of ecommerce:

  1. Find Your Niche 
  2. Create a Compelling Offer 
  3. Build Out Your Funnel 
  4. Drive Traffic to the Funnel 

Consult With the Pros 

It’s my hope that this information will put you on the fast track to creating a Shopify money-making machine. However, if you feel like you need a little more guidance in setting up your own profitable ecommerce business, feel free to reach out to us today. 

At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. So get the ball rolling — sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping and sales funnel industries. Remember, your empire starts now!

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Start These 3 Massive Passive Income Opportunities in 2021

by Peter PruDigital & Information Products / Systems & ProcessesLeave a Comment on Start These 3 Massive Passive Income Opportunities in 2021

People love to talk about passive income, but they don’t really tell you how to get to that level. Today we’ll show you our three favorite passive income opportunities for online businesses. You will learn how you can start implementing these things into a new or existing business.

What Is Passive Income?

Screengrab of Peter Pru discussing the timeline for passive income growth

Passive income takes activity on your part to get started. Having sufficient passive income is possible, but it usually comes from many income sources. We have about 20 income sources, and a lot of them are happening even while we sleep. 

You may be trying to get passive income quickly. Realistically, it does not happen right away. By putting in a little effort over the next month, six months, and beyond, you will see passive income starting to come into your bank account.

Our first tip is our favorite way to start making money and turning it into passive income. It’s called ecommerce. Why is ecommerce one of the best passive income opportunities out there? Think about everything going on in the world right now. You have probably been ordering things mainly online for the past few years. Buyers continue to double month after month through online shopping. Wouldn’t you want to start your business around an industry that is already on the up? Of course you do! That is why ecommerce is our favorite way to get started, especially through dropshipping.

1. Dropshipping

Why do we say dropshipping is our top choice? Overall, it is the lowest risk and lowest cost way to get started.

Maybe you have a lot of money to get started on these passive income opportunities, and maybe you don’t. When we were getting started, we didn’t have a ton of money to reinvest into a new business. If you do, that’s perfect — it is going to make your journey a little bit easier. The goal is for you to make everything low-risk and at a low cost to yourself when you get started, especially when it is a new business idea. 

Consider these tips:

  • DON’T do things that are going to take up a lot of your time.
  • DON’T get involved in things that require a lot of upfront money.
  • DO start out with something low-cost.
  • DON’T spend time sourcing a huge volume of inventory.

For dropshipping, you generally work with overseas suppliers. They ship products on your behalf to your customers. Your job is 100 percent just to market the product. They give you a good price for products, and you charge more to your customers. You take the difference from what your customer pays, making it nearly risk-free. You could start with a couple of hundred bucks.

All the methods you are learning today can be stacked together. To generate real passive income, it works better when your income streams are complementary to each other. You should not completely rely on just one product, supplier, or method. Why? Because if your main one gets cut, all your income streams die. However, you do want them to be complementary. That way, when you are working on one thing, you are impacting the others, as well.

2. Sell Digital Products

Dropshipper organizing her passive income streams

Our second favorite way to start generating passive income is selling digital information products. Selling digital products is amazing because you create them once and then sell them over and over and over again.

The profit margins are better than selling physical products. There is a caveat, however, and we are sharing it here since we know some of you will decide to skip the dropshipping. Selling digital products only or by themselves can be very, very difficult. So how do you do it? How do you start?

Here is what we recommend. Let’s say you start a dropshipping business selling fishing equipment. Then you decide to start selling digital products. What you would do is sell digital products to the people that are already buying your physical fishing products. This is a sales technique called upselling.

For example, a customer buys a fishing lure from you. After they make that purchase, they go to your first upsell page with one click. You say, “Hey, do you want to purchase our five-video mastery guide series for tying your own fishing lures?” When they click “yes,” they purchase it with one click and are automatically billed.

The Big Benefit of Digital Products

That digital product — the video series — was created once. Maybe you paid somebody to create it for you or you made it yourself. You have some time invested in it. But every time you sell that video series, it is free money.

If you have a dropshipping business right now, try this. Put together a video course, a high-quality PLR (private label) product, or a PDF product. You can purchase information products from other websites and then resell them under your own label. It’s a great way to resell products and not have people asking for a refund.

The key is over-delivering the information products. With physical products, customers wait to get something in the mail — we call it the Christmas effect. We call a digital product the Amazon effect because they get it right away. Follow these tips:

  • DO sell the physical product first.
  • DON’T try to sell digital products as the front-end product.
  • DO upsell the digital product.
  • DO sell a mixture of both to start creating passive income.

3. Affiliate Marketing

Our third favorite way to build passive income is using affiliate marketing. Once you have your dropshipping business going and upselling digital products, it is time to add affiliate marketing. This essentially is where you sell other people’s products and earn a commission. You send them customers, and they handle the fulfillment. They manage all customer service, and you make a commission.

Affiliate marketing is a great business model but remember: you are not building your own business here. You are helping somebody else build theirs. It is important that you build your own customers and your own business. Don’t spend all of your time helping somebody else build their empire. You should even have affiliates for your own business!

Use affiliate marketing to interweave with your business for products that you don’t ever plan to sell. It is an amazing way to boost revenue for your business.

How to Start Affiliate Marketing

Let’s say, for example, that your business is selling supplements like green juices and smoothies. You like selling these products to fitness pros and people that love working out, but you are not interested in creating courses on that topic. The alternative is going to affiliate marketing websites such as Clickbank.com. You can sign up to be an affiliate for video courses, PDFs, and digital products. When your customers purchase the green juice, you refer them to the other company’s video training course (or whatever it is) and earn a commission. But keep these tips in mind:

  • DON’T refer your customers to other people’s products that you may sell in the future.
  • DON’T refer your customers to affiliated products just for the sake of earning a commission.
  • DO refer your customers to products that will benefit your customer, and you have no plans of launching yourself.
  • DON’T refer your customers to affiliate products that you would not use.

How to Put Together the Three Income Streams for More Passive Income

Ecommerce Empire Builders workshop

A good interweaving of these three business models is the way we recommend setting up your ecommerce business. You are making sales in your dropshipping store, you are selling digital products, and you also have some affiliate marketing products. It makes three income streams created from one single dropshipping product.  

Which one of these are you going to implement in your business today? At Ecommerce Empire Builders, we give you all the tools to launch the massive, passive income opportunity you need for 2021! Follow this link to get in on an exclusive, free webinar to learn in detail how to start a passive income business. And remember, your empire starts now!

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Take This Full FREE Ecommerce Dropshipping Course on Using Sales Funnels

by Peter PruSystems & Processes4 Comments on Take This Full FREE Ecommerce Dropshipping Course on Using Sales Funnels

Welcome back, Empire Builders! This time I have something truly special in store for you. I finally sat down and created an entire ecommerce dropshipping course on using sales funnels to multiply your profits. The FREE video course walks you through every step of the process, and I even gave away the exact sales funnel I used in the course — also completely FREE. I want to make sure this in-depth training reaches and helps as many people as possible, so I’m going to be sharing some of the most important points here, as well. Are you ready to learn how to build out an entire profitable ecommerce subscription sales funnel? Then let’s jump right in!

Niches

The foundation you’ll build your business on is your niche, which is why it’s a key focus in my ecommerce dropshipping course. Your niche is the target market you’ll sell to. The more specific, the better. Going broad theoretically gives you more possible customers, but it also means more competition and less reason for them to pick you. If you go very narrow, your target market will see a product made with them in mind and be drawn to it.

Choose Your Niche

I always recommend time-tested hobby niches because they’re filled with passionate customers, and new ones are always joining. Wikipedia has a great list for reference. Preferably, pick one of your own hobbies. If you have a passion for your niche, it will drive success in your business and motivate you to stick with it. Using Google Trends, verify that your chosen niche is popular (over the 25-point line) and time-tested by viewing that search term over five years.

Validate Your Niche

Search it on Amazon. Make sure there are many different sellers and brands. Too much brand loyalty means less market share for other sellers. Then check some of those seller ranks in the top category to make sure the number is lower than 20,000. Next, Google the niche and search some of those businesses in the Facebook Ad Library to see if they’re profitable enough to advertise. Also, see if there’s YouTube content and social media influencers for your niche. Following them could give you an edge moving forward.

Offer

Screengrab of Peter Pru discussing the importance of digital products

Your offer is the product you’re selling that makes you stand out. You need to give them a reason to buy from you instead of the competition. I recommend bundling physical and digital products, and this ecommerce dropshipping course covers both options. This increases the perceived value and provides a quick win for the customer. In bass fishing, this could be selling lures alongside a PDF on how to use them. In knitting, this might be yarn and a how-to guide for different stitches.

Crafting Your Offer

The best place to start is to sell things people are already buying. Use Amazon to find potential products, and next, use AliExpress to find a good supplier. Then move on to digital products. Again, leverage data from Amazon. Type in your niche and use the department filter to isolate books. See if people are consuming information in the niche and use popular books’ table of contents to see what information they value. Pick a few problem-solving topics to sell information products on. Use the PLR Store to buy the rights to premade digital products on those subjects.

Sales Funnel

Sales funnels are tools that guide customers through each step of the buying process to increase profit and scalability. It uses simplicity to capture attention, build your email list, make sales, upsell, and offer subscriptions. Each of those steps is so important because:

  • Your email list brings in constant value.
  • Funnels create five times the sales.
  • Upsells increase average cart value.
  • Subscriptions increase customer lifetime value. 

Building Your Funnel   

The funnel I gave away in the ecommerce dropshipping course is prebuilt, and the template is proven to convert, so you just have to customize it. Add quality images, relevant text, and your specific offers. Click Funnels makes it easy to change every element. They also provide you with other powerful tools. You can manage your email marketing right from this account. If someone provides their email but doesn’t buy, starts the process but doesn’t finish checking out, or buys your offer but not your upsells, you can set your account to send out emails for each scenario automatically.

Traffic

Traffic consists of the people visiting your site. This traffic can be paid or organic. Cold traffic is people who know nothing about your brand or product. Warm traffic is people with an interest or a prior relationship like those who find you on Google or consume content you create, and hot traffic is previous customers. Organic traffic tends to be warm traffic, but it takes a lot of time and steady content creation. Paid traffic, on the other hand, gets more immediate results. Paid traffic consists of ads and influencer marketing.

Influencer Advertising

Screengrab of Peter Pru walking through how to evaluate influencers

Influencers are a great way to get your products in front of the right audience. Check out YouTube and see who’s popular in your niche. Check their subscribers and followers on Instagram using IG Blade and make sure they’re growing.

You can approach them about doing a post on Instagram, which tends to be cheaper but also short-lived. Alternatively, send them a product to review, and that video lasts forever. Just approach them with the goal of building a relationship and trust, not just paying for their endorsement, because their audience needs to trust them, as well. That’s why working with them is valuable.

Facebook Advertising

Facebook values user experience above all. They also value profit, for both themselves and for you. If you focus on creating ads that add to the user experience, they’ll want to keep working with you. Facebook ads do bring in traffic quickly, but over time, the results get better. The Pixel they use to gather data from your site will learn about your customers and get better at sending you the best traffic.

Consult With the Experts

Dropshipper using the information in this ecommerce dropshipping course to create their sales funnels

Okay, guys, that’s all I could cover here, but I go into a LOT more detail on everything in the ecommerce dropshipping course. It’s over two hours of step-by-step direction on each of these topics. There are a ton of specifics, and I go over every step myself so you can look over my shoulder and watch exactly how I go about it all. So, for the full course, watch the video, see everything in detail, get all the tips and tricks, and download that free funnel. If you want to take it to the next level, sign up for my masterclass for exclusive training. Remember, your empire starts now!

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How to Build Long-Term Wealth With Dropshipping

by Peter PruSystems & ProcessesLeave a Comment on How to Build Long-Term Wealth With Dropshipping

Empire builders, you know that you’re already dedicated to achieving success with your dropshipping business. But what comes next after the money rolls in? Yes, it’s fantastic to make ten grand a month, but what’s much better is making ten grand a month for years and years on end. It’s the difference between having money with dropshipping and having wealth with dropshipping. 

One is a temporary state, while the other is a solid financial foundation that lasts for the long term and can even become generational wealth. For many of you, achieving this kind of enduring wealth from your dropshipping business is the goal. If it isn’t already, then it absolutely should be. Let’s talk about how it’s possible to use dropshipping as the stepping stone to creating long-term wealth for you and your family.   

Build Wealth With Dropshipping by Thinking Long-Term  

I’m always preaching about the importance of thinking about your business in terms of the broader picture, including years down the line. If you want to build wealth, and I know you do, then having that long-term perspective is essential. For many of you, dropshipping is going to be your very first entry point into making money online. But what you do after you start earning from dropshipping is incredibly important. 

This is the advice I wish someone had given me 10 to 12 years ago when I was getting started with my online businesses — before I ever made my first dollar. 

What I’ve learned over the years about building wealth with dropshipping or any other business is that it’s not how much you make. It’s how much you actually keep within your businesses that matters. That means using your profits to reinvest and create a more solid foundation.

A lot of people that start out in dropshipping are not setting up their business properly, and they don’t know what to do with the money they make. They get excited and rack up a ton of expenses. Buying nice clothes and fancy things feels good in the moment, but it definitely doesn’t create wealth. Before spending on luxuries, think about the long term. Only spend money that you really don’t need and won’t even bat an eye at. If making that expense is going to affect the decisions you make in your business, such as not being able to invest in something that can help you grow, then just forget about it.  

Getting Your Money Right

Screen grab of Peter Pru explaining the importance of an LLC business structure

Making sure your business is structured properly is one of the most significant things that’s going to set you apart from everybody else. This is one of those nuggets I really wish I could have told myself 12 years ago because I would have saved millions of dollars. 

When I got started, I made all the expenses for my business with my personal credit and debit cards. Naturally, the profits that came in went straight to my personal bank account. I had no idea that I needed to be separating the spheres of my business and my personal finances. Most of you are probably making these same mistakes I made and, trust me: this is killing you. If you don’t have the money from your business flowing properly, you are wasting so much money and paying so much extra in taxes that it’s not even funny. 

You won’t build any wealth until you get your money right. 

How to Think About Taxes and Finances

The problem with running your business this way is you’ll get hit with a massive tax bill at the end of the year. You’re taking a salary from your business and then paying for your ads, your team members, your business trips, miscellaneous expenses, etc., from your own personal accounts. Every dollar you pay yourself as salary comes with income tax. So you’re essentially getting double-taxed for all business expenses. You’re paying the income tax and then also paying the actual taxes on the product.

Trust me, that’s not how you build wealth. You need to get your money right by creating something that legally separates you from your business. Something that makes it so that every business expense becomes a tax write-off instead of a tax liability. That “something” is called an LLC. 

A Quick Overview of Setting up LLCs

There are many types of business structures out there, including S-Corp and C-Corp. Typically, you want to set up your dropshipping business as an S-Corp. But it depends on your unique situation, and I am NOT giving legal advice. If you want professional guidance for how to get your money right, I definitely recommend scheduling a call with the team at PCS. They worked with me to help me set up my businesses and opened my eyes to strategies that I never knew about. They’re great people, and they’re helping me save millions of dollars, so that’s why I can enthusiastically recommend them to anyone. If you’re still using your personal accounts to do business, it’s time for a new strategy. 

Once you have an LLC, many doors will open up for you. That’s why it’s a crucial step in the direction of building wealth. All your business expenses will now be made by the legal entity occupied by your business. You can think of it as a person that’s separate from you because, legally speaking, that’s what your LLC is. Now your business can pay for courses, pay your marketing expenses, and pay for services. It’s all completely separate from the personal income in your salary.

There’s a huge variety of things that can be considered a business expense, which means there are massive tax benefits just for being a business owner. And this is only the beginning.  

Build Your Empire and Long-Term Wealth With Dropshipping

Screen grab of Peter Pru emphasizing the importance of reinvesting revenue into the business

I’m going to let you in on a little secret. You will never get wealthy by paying yourself more from your business. Wealth comes from growing your businesses and creating more value. It’s as simple as that. You need to focus on building an empire and investing back into it as much as you can. Jeff Bezos, for example, doesn’t pay himself a huge salary even though he’s the richest man in the world. He doesn’t need to because he controls Amazon and puts his focus on growing Amazon.

When you own things personally, that just sets you for liability. Try to own as little as possible. Instead, create an empire and control it all. If you want to build wealth with dropshipping, you can’t just have one business, either. Having only one business means you’re not optimizing what you have well enough or profitably enough. 

The Value of Multiple LLCs

If you set up your dropshipping business as an LLC and you’re making money, that’s absolutely fantastic. But let’s say you have another business idea, and you start another dropshipping store. That’s even better. Now you open up a second LLC, and the new business can be completely separate from the first one. Why do you want to do that? Because if your original LLC gets sued, you’re legally protected. They can’t come after you personally, and they can’t go after any other LLCs you have. Remember, each LLC is its own entity.

This is where it starts getting interesting and where it becomes possible to build long-term wealth. Because remember, you don’t want to pay a lot of income tax. Don’t pay yourself a salary that’s the most you can possibly afford to pay yourself. Instead, nurture your empire at every opportunity. For example, the way that my business is structured is that I have multiple LLCs. I pay myself a salary from only one of them. 

In the case of another LLC, I’m able to take those profits and reinvest them back into wealth-building projects like real estate. In legal terms, this investment would be considered a loan from one company to another. That means I create a third LLC that owns rental property, generates a cash flow, and pays back my other LLC for the initial investment.

I also have an LLC dedicated to affiliate marketing, which is a fantastic side project for generating extra money. Any dropshipper will benefit from going to Clickbank, finding some relevant niche products that are for sale there, and then promoting them to your customers with affiliate links. 

These are just a few examples of what’s possible when you want to create wealth from your dropshipping income.

The Impact of Multiple LLCs

Doing business this way means that you can minimize income taxes, maximize tax deductions for business expenses, and stay focused on reinvesting in your empire. Beyond my modest salary, I don’t want that money for myself. I want it to be circulating amongst my businesses, helping me to grow and creating a solid foundation of wealth.

Why Delayed Gratification Is Crucial for Wealth With Dropshipping

Ecommerce business owner setting up an LLC

Personally, my lifestyle doesn’t get crazier with the more money I have. But that doesn’t mean I don’t reward myself for milestones. It’s all about finding a balance and staying focused on your broader goals. Be honest with yourself about what you can really afford and where your priorities should be. For example, I like nice watches. Maybe for you, it’s something else. If you can utilize these extravagant purchases to motivate yourself to get to the next level, and the next level, then that’s great.

But make your consumption as mindful as possible. That’s how you create wealth with dropshipping: by delaying a little bit of gratification in service of your long-term goals. You should definitely enjoy your success but never at the expense of growing your businesses. Get your money right and get yourself set up. Make sure that when the moment comes that you want to spend ten grand on something you really enjoy, it’s because you can genuinely afford it — in short, because you’ve earned it. 

If you want to learn much more about building wealth with dropshipping and a high performing ecommerce business, you’ve come to the right place. To get practical advice on creating a full-time income online, reserve your free seat at our sales funnel masterclass. You can also subscribe to our YouTube channel for regular tips and insights.

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How to Use Ecom Cheetah for Unlimited Ecommerce Opportunities

by Peter PruDigital & Information Products / Facebook Ads For Dropshipping / Product ResearchLeave a Comment on How to Use Ecom Cheetah for Unlimited Ecommerce Opportunities

There are a ton of tools for quick and convenient success in dropshipping and selling online. The problem is it can be incredibly overwhelming trying to sell your products with all the same software and tools that every other business in your industry are using. Ecom Cheetah serves to take the hassle out of selling online and give you the edge over competition in your ecommerce business.

Our new service, Ecom Cheetah, aims to make your ecommerce journey that much easier and help you grow your business with exclusive access to unlimited winning products and suppliers, Facebook ad images, offer stack image creation, and digital information products. Check out this quick breakdown and watch our video for more in-depth information on leveraging Ecom Cheetah in your ecommerce business. 

1. Find Unlimited Winning Products and Suppliers

First and foremost, we offer unlimited winning products and suppliers. A major issue in dropshipping is that many businesses are buying all the same software to get their hands on winning products. Industry-standard resources can be a great place to start for inspiration. But you run the risk of selling the same products as your competition. Your business will suffer if your customers can get your products from a thousand other businesses. 

That’s where Ecom Cheetah comes in and makes a difference for you and your business. We vet the supplier and handpick your products to tailor them specifically to you. Many ecommerce businesses fail because of market saturation and no brand differentiation. They’re trying to sell the same products on the same software as everyone else in the industry without any real differentiating factor that appeals to consumers. 

Your business needs to stand out from the crowd and offer unique, winning products consumers can’t get anywhere else. With Ecom Cheetah, we do all the work for you by finding winning products that best suit your business. We also vet the suppliers and send you on your way with products that are proven to sell. 

2. Gain Unlimited Facebook Ad Images

Screen grab of Peter Pru talking about Facebook ads

We also give you unlimited Facebook ad images to add variation to your Facebook advertising strategy. Ad images have the potential to be an excellent way to drive traffic from Facebook — as long as you have the right images and do it the right way. When done correctly, our Facebook ad images have a 3-5% click-through rate (CTR), which is well above the average CTR. It’s an amazing rate that will get consumers to wherever you’re driving traffic.

A 3-5% CTR takes away the hassle of getting people to your website. It makes it easier to focus more of your time on your business and your funnel — you’ve already pulled consumers in. All you need to do now is keep them on your page and close the deal. 

Ecom Cheetah offers you Facebook ad images with the potential of 3-5% CTR. It also offers an unlimited amount of Facebook ad images to utilize. It may sound excessive, but it is more effective for your business to use a multitude of ad images rather than one or two. The more ad images you have, the better!

The algorithm on Facebook thrives on variation. If you’ve been advertising on Facebook for a while now, you’ve likely figured this out. You need as much variation as possible because not every consumer is alike, and different images entice different people. It can sometimes take multiple ad images before the right one reaches the right consumer and drives them to click on it. It’s a daily test of variations so that you can convert as many Facebook users as possible with your ads. 

3. Use Unlimited Offer Stack Image Creation

Dropshipper browsing through digital information product options

Next, we provide you with unlimited offer stack images to enhance your website. In many cases, your products and digital bonuses are incredible deals. But your website lacks perceived value when the consumer lands on it. This can be a huge problem. No matter how much traffic you drive to your page, if they don’t see a significant amount of perceived value, then it was all for nothing. They will leave.

Online shopping already comes with the stigma of mistrust. If your business isn’t one the consumer already knows and has worked with previously, you have to earn that trust. You need a tremendous amount of perceived value the moment they land on your page. They’re going to be a lot less likely to make purchases if they don’t immediately see the benefits and value of what you have to offer. 

Our unlimited offer stack images cut out the risk of mistrust and restore credibility. It doesn’t matter if you’re offering one product or bundling it with other great products if you don’t have high-quality offer stack images to showcase it. Poor quality offer stack images are why many businesses see a good amount of their products in consumers’ carts but still aren’t making the sales they should be. You need crisp and clean offer stack images that successfully highlight your offer and elicit trust in your business. 

4. Create Unlimited Digital Information Products

Finally, we offer unlimited digital information products. It can’t be stressed enough how vital they will be to the growth and success of your ecommerce business. This is the most important offer we’re going to provide you with. Why? Because it can serve the purpose of adding more value to your products and enticing more customers to purchase. They can be offered as part of a bundle with a physical product or as a free bonus. Not to mention, they’re great for upselling orders, too. 

Businesses need to start leveraging digital information products right away. They’re extremely versatile, last forever, and can be updated easily when they fall behind in technological advancements. With Ecom Cheetah’s exclusive access to unlimited digital information products, your consumers will get more perceived value. You can add them as bonuses, bundles, or upsells. With more perceived value, consumers are more attracted to what you have to offer.

Don’t Miss Out

Screen grab of Peter Pru discussing Ecom Cheetah

Here at Ecommerce Empire Builders, we provide you with nothing but the best tools for setting up your ecommerce business for success and tremendous growth. Our dedicated team of experts is ready to upgrade your business from being like the rest to differentiating you from the competition. Are you ready to upgrade your winning products, add more variation to your Facebook ad images, increase perceived value on your landing page, and add a versatile asset to start using for your business right now? Reserve a seat to our exclusive free webinar and check out our YouTube channel for more insights into growing your ecommerce business and increasing profits. 

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Should You Invest in Zipify or Clickfunnels?

by Peter PruClickFunnels Training / Systems & ProcessesLeave a Comment on Should You Invest in Zipify or Clickfunnels?

Empire builders, you’re looking to build your wealth through online sales. As you progress through this journey, there are a lot of learning curves you must work through. One typical learning curve is trying to find the best platform to make online sales. A recent ecommerce newbie asked me how I would choose to use either Zipify or Clickfunnels. Below I outline the pros and cons of both of these excellent ecommerce software programs. Read on to get the full scope on both the Clickfunnels and the Zipify software. 

What Is Zipify? 

Screen grab of a diagram of how Zipify works

Before we delve into the pros and cons of these two ecommerce software programs, we need to understand what they are and how they function. Zipify is an application that Shopify stores can use to create one-click upsells after a customer has purchased a product. Essentially, traffic is sent to a Shopify product page. After a customer reaches the checkout and puts in their billing information, the Zipify application allows for the creation of a one-click upsell. The best app for Shopify stores to invest in for one-click upsells is definitely Zipify. 

For those of you with Shopify stores, the Zipify application is an easy way to maximize the amount a customer spends with you when they come to your store. Ultimately, this application helps to increase the average cart value in Shopify stores by offering easy one-click upsells to customers after they have already provided their credit card information. So, you might be wondering why anyone would use Clickfunnels if they could just add the Zipify application to their existing Shopify store. 

Zipify is a great application to add to any Shopify store. But it lacks some of the top features that Clickfunnels can provide to all ecommerce entrepreneurs. 

What Is Clickfunnels?  

Screen grab of a diagram of how Clickfunnels works

Clickfunnels is an ecommerce software that looks very similar to the average Shopify store. However, the simple formula behind the sales funnels in Clickfunnels yields much better results compared to the average Shopify store. When using Clickfunnels, traffic is sent to a landing page or opt-in page. The purpose of this opt-in page is to collect the email of your customer before they make a purchase or leave the store. This email is an asset to your business as it allows you to send retargeting or promotion emails later on. After the email is collected in Clickfunnels, the customer then moves on to the checkout page. The checkout pages in Clickfunnels are a real game-changer for ecommerce entrepreneurs. 

The checkout hacks offered on Clickfunnels just can’t be found anywhere else. Order bumps and quantity break discounts are just some of the features that can be used with this software. Using these types of checkout hacks is a great way to increase the average cart value in any funnel. 

When comparing the Zipify and Clickfunnels upsells features, they are very similar overall. However, the one element that Clickfunnels offers and Zipify simply doesn’t is the one-click recurring revenue upsell. This one-click recurring upsell bills the customer on a monthly basis, usually for a subscription box similar to BarkBox or Dollar Shave Club. This feature really sets Clickfunnels apart from Zipify and all other competitors. 

The Zipify vs. Clickfunnels Debate 

So now that we know what the two software programs offer, what is the end consensus about choosing Zipify or Clickfunnels? Well, for the ecommerce newcomer, my suggestion would be to simply go with Clickfunnels. However, if you already have an established Shopify store, I would definitely invest in adding the Zipify application. It allows you to easily increase your average cart value for your store. If you have a Shopify store, I would invest in Clickfunnels, too, along with adding Zipify. 

My recommendation for Shopify store owners would be to run all of your cold traffic to a Clickfunnels page in order to get that first sale. Through this process, you can collect emails from potential customers. This will allow you to build your email list and retarget these customers and send them offers to your Shopify store. 

Again, if you are just starting out in the ecommerce industry, I would simply purchase Clickfunnels and forget about Shopify and Zipify. Clickfunnels gives you access to all of their services and features for a monthly price of $97. Getting both a Shopify store and the Zipify application can end up costing you an arm and a leg when it’s all said and done. Zipify charges $50 a month and takes 2-3% of the sales that it make you. On top of this, the average conversion rate on a Shopify store is much lower than the average funnel built through Clickfunnels. 

Final Thoughts: Zipify or Clickfunnels?

At the end of the day, either Zipify or Clickfunnels would be great software for anyone in the ecommerce industry. However, before you invest in either, make sure to do your research. Determine which software program will better suit your current situation and your long-term goals. For the average individual, I would invest in Zipify if I already had a Shopify store. However, if you’re just starting out, opt for Clickfunnels. It will provide you with everything you need to start building your ecommerce empire today.

Consult With the Pros 

dropshipper watching online resources about starting an ecommerce business

The Zipify application for Shopify and Clickfunnels both offer amazing features for ecommerce entrepreneurs. I hope the information in this article has helped you to learn more about the pros and cons of the different software. Do you feel like you need a little more guidance in setting up your own profitable ecommerce business? If so, feel free to reach out to us today. We can help you to determine whether Zipify or Clickfunnels is better suited for your ecommerce goals.

At Ecommerce Empire Builders, we can also help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping and sales funnel industries. Remember, your empire starts now!

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How to Get Your First 1,000 YouTube Subscribers With No Experience Making Videos

by Peter PruNiche ResearchLeave a Comment on How to Get Your First 1,000 YouTube Subscribers With No Experience Making Videos

Welcome back, Empire Builders! If you’re just starting out on YouTube or considering starting your own channel, you’re in luck. Today I’ll be going over how I come up with my video topics and how you can get your first 1,000 YouTube subscribers. Let’s jump right in.

Finding Your Niche

I’m sure some of you have decided to start a YouTube channel because you have a topic in mind that you love to talk about, and you want to share that passion with others. If you’re about to start an ecommerce business and want to use a YouTube channel to help drive traffic to your sales funnel, that’s a great way to both spread knowledge about a topic you like and build your audience. It’s a strategy I definitely recommend, and I’ll take you through the process I use to choose a niche and ensure it has potential.

Personally, I always start with hobby niches. Just Google a list of hobbies and go through to find one that interests you. Once you have one in mind, go to Google Trends and type in the name of the hobby. This is just to see if enough people are searching for the topic to sustain a business. 

Make sure the results show that the topic has had steady traffic in the last few years. Then you can feel pretty sure that it’s not going anywhere. You don’t want to pick a fad topic that isn’t time tested. Why? Because you want to bring people to your channel, and then to your website, consistently for years to come.

How to Find Video Topic Ideas

Video Topic Ideas on YouTube

First, go to YouTube and search for your topic. See what kind of content people are consuming. When you see the top-ranking videos, don’t try to compete with people who have millions of subscribers and views (especially when you first start out). Be specific to your niche. 

For example, if you picked pottery as your core focus, type “how to make pottery” into YouTube. That topic is still too broad, so add a space after it and see the suggestions it brings up.

You’ll see things like “how to make pottery at home without electricity” and “how to make pottery glaze from scratch.” You could even go a step further by picking one of those subtopics and adding a space again to check the suggestions; keep narrowing in on a very specific topic. Those suggestions tell you what people are searching for. If the results don’t have any videos with that exact title, yours would come up first. With enough unique and valuable videos, you’ll be well on your way to getting your first 1,000 YouTube subscribers.  

Video Topic Ideas on AnswerThePublic.com

Screen grab of researching topics on AnswerThePublic.com

Next, go to AnswerThePublic.com, which is a resource for finding what people are searching for. Once again, type in your topic. You’ll get two or three free searches a day, or you can upgrade to the premium version. When you type in your topic, the results will come up on a display wheel. 

I prefer “how-to” video topics as those will be relevant for years, long after you get your first 1,000 YouTube subscribers. You could potentially get views every day and drive business to your website. The point is to make the videos an asset to your business, so make evergreen content and always include a call to action. Many people quit before they give it enough time to be successful. If you make consistent content and release two or three videos a week — and really stick with it until it’s successful — you will see both your channel and your business grow.

How to Optimize Content to Get Your First 1,000 YouTube Subscribers (And More)

Screengrab of adding keywords to YouTube videos

At Ecommerce Empire Builders, we use a paid tool called VidIQ. I highly recommend it. This tool will tell you what keywords are best suited for your content. When you create a video, VidIQ will suggest keywords as tags for your video. Always make sure that the title of your video appears somewhere in the description, as well. Look at our videos for examples, and feel free to use them as a template to help your creative process.

Use as many of the keywords as possible in your description and headline to help people find your content when they search for the topic. Basically, give YouTube what it wants. Help it show your content to the right people by working within the system they use. Again, I can’t recommend VidIQ highly enough. If you don’t use that, use some kind of tool to help you with this. It goes a long way.

How to Get Your First 1,000 YouTube Subscribers

Someone following a cooking how-to video to make dinner

Now I’m going to go over how to get your first 1,000 YouTube subscribers, and I’ll be sharing some little tricks and hacks that I used myself when I was first starting out on YouTube. All you really have to do to get more subscribers is provide value. However, there are some things that will help speed up the process. One thing I did was leverage Facebook groups. Just type in your niche, and search under the ‘Groups’ category to find groups of users who are already interested in your niche topic.

If you are careful and go about it the right way, you can advertise in these groups. Everyone has heard that you can’t advertise in these groups, but you can if you approach it correctly. Don’t join these groups and start spamming your links or being overt about your products and services, especially as a new member. That will get you flagged. Go into the groups and be helpful. Add real value. Join the biggest, most active groups, and comment on people’s posts — answer questions, help them, and be genuine.

Do this consistently for at least a week so you won’t be flagged as a new member anymore. They will start seeing you as part of their community, and you’ll earn their respect along with some goodwill. Watch the activity and wait until you see a common question that keeps coming up time and time again. If it’s something you have a video on, answer the question and link your video with a nice response explaining that you just shot a video on the topic. You can even give them the timestamp for the information they’re looking for. Remember, the point is always to add real value.

Start Building Your Ecommerce Empire

If you’re interested in learning more, sign up for my masterclass, where I’ll teach you how I made a full-time income online with a 5-page funnel. You can build up your own business without touching a product, building a site, or investing in ads. I’ll even give you the $100k funnel template FREE just for showing up! Get ready to build your empire.

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The 17 Dropshipping Secrets You Need to Know

by Peter PruFacebook Ads For Dropshipping / Systems & ProcessesLeave a Comment on The 17 Dropshipping Secrets You Need to Know

Empire builders, you already know that building a successful ecommerce business takes serious work and continued effort. While hard work is a necessity, I have found some helpful dropshipping hacks throughout my years in the industry. If you want to find success faster, you need to start implementing the seventeen dropshipping secrets that I’m about to lay out in your dropshipping business today.

These secrets will help you achieve more, convert at higher rates, and earn more sales nearly the minute you start implementing them. Read on to learn more about these seventeen dropshipping secrets and how you can start using them for your benefit today. 

The Ultimate List of Dropshipping Secrets 

Over the last few months, my team and I have been doing a ton of research. We’ve been split-testing funnels, trying to find what works and what doesn’t. We’ve been through the learning curves already and can help you cut yours in half by providing you with our findings. If you don’t start utilizing the seventeen key dropshipping secrets we discovered through our research and testing phases, you are simply leaving money on the table. The following are the top seventeen dropshipping secrets that have proven useful in all of our ecommerce endeavors at Ecommerce Empire Builders. 

1. Use Better Background Images 

To bring legitimacy to your business and funnel, you need to be using high-quality background images. A few years ago, I would have told you that your funnel’s background doesn’t matter. However, the industry is changing, and you have to adapt your strategies to thrive. Through extensive testing, we have found that high-quality images increase conversions, especially with cold traffic. Implementing high-quality images in your funnels is a simple way to build an emotional connection with your potential customers. You can even use stock photos — just make sure they are copyright-free.

2. Don’t Sell Boring or Mundane Products 

If you want to be successful in the dropshipping industry, then you can’t sell boring or mundane products. Your product has to stand out. 

You also have to create a reason for a customer to buy from you instead of somebody else.

Remember, you can sell spatulas, but your spatulas have to have an element that separates them from the competition. Whether that’s a cool handle or a cool two-in-one kitchen gadget, you need something that separates your product and makes the customer feel like they just have to have it. 

3. Implement an Order Bump 

screengrab of a tip for position effective order bumps

Order bumps are a must in the world of funnels. Every one of your funnels should have a pre-purchase upsell available to the customer. Have the offer listed right above the checkout or ‘complete order’ button. 

An order bump is simply an easy toss-in item that increases the order value. Think of persuasive offers like expedited shipping or information products when creating your order bumps. 

4. Offer Deals and Discounts 

Every high-performing funnel has a deal or discount available to the customer. You need to grab the customer’s attention and give them a reason to buy from you. Think about creating offers like “Free Plus Shipping” deals or 50% off discounts. 

5. Invest in Testing 

If you want to gain traction in the ecommerce industry, then you have to be willing to put a little skin in the game. You need to invest in testing. This means you need to allocate around $250 (or more) to ads on whatever new offer you come up with. 

You will use this budget to create split tests and run multiple ads on the same offer for at least a five-day period. This will allow you to test out different audiences and discover where the sweet spot is with the new offer.

6. Have Upsells in Your Funnel 

Having upsells in your funnel is a must, no matter what type of software you’re using. Don’t overcomplicate the upsell strategy. If you’re selling fishing lures in your front-end offer, don’t try to sell the customer a fishing rod as the upsell. Offer more fishing lures as the upsell because you already know this is an item that the customer is interested in purchasing. 

7. Automate Your Orders 

I always see too many people wasting time on fulfilling orders. A simple way to give yourself more time to create better offers and higher converting funnels is to automate your order fulfillment. Always look to outsource parts of your business to give yourself more time to work on the things that really matter. Investing in Dropton or some other way of automating your orders would be a wise investment. 

8. Integrate Paypal into Your Funnel 

You need to have PayPal or some easy and reputable payment system integrated into your funnel. Having the PayPal logo on your funnel automatically increases your credibility to the customer. Funnelish is a great resource when it comes to integrating PayPal into your funnel. 

9. Utilize Funnel Cloning Software 

Funnel cloning software is another must-have for every ecommerce business. Super Cloner, a software tool that allows for funnel cloning, helps you find proven funnel templates that work. This is an easy and efficient way to build your own funnel — just start borrowing elements from funnels that have already proven to be successful. You can find a template you like and then put in your own copy, images, and offers. 

10. Use the Facebook Ad Library to Your Advantage 

screengrab of a tip for how to use Facebook Ad Library

Before you run ads to any of your funnels, make sure to use the Facebook Ad Library to your advantage. Go to the ad library and see what kinds of ads your competition is already running. This will give you a good indication of the types of ads that are already working with your ideal customer. You can also take inspiration from these ads and create your own. 

Remember, don’t plagiarize these ads. I recommend reading the book Steal Like an Artist to understand how to properly take inspiration and create your own winning ads. 

11. Show Multiple Products in Your Ads 

Another great strategy to implement in your ads is showing multiple products in one ad. By this, I mean showing the same product being used by multiple people in the same ad. Creating ads that show friends or family all using the same product creates a reason for your customer to buy multiple units of the same product once they enter your funnel. 

12. Show Multiple Products in Your Landing Pages 

It will also be to your benefit to show multiple units of the same product on your landing pages. Keep your landing pages congruent with your ads, and give the customer a reason to purchase multiple units. 

13. Use the Word “Free”

The word “free” is very powerful in marketing. This word needs to be in your funnel. It doesn’t matter whether you create “Free Plus Shipping” offers or free information products — you just need to have something in your funnel that is FREE to the customer. This will automatically result in higher conversions within your funnels. Check out the book Words That Sell by Richard Bayan to understand all the proven marketing words that lead to higher conversions time and time again. 

14. Put Testimonials on Your Order From 

Placing customer testimonials on your order forms is a simple way to add legitimacy and quality assurance to your business and products. Highlight other people finding success with your products, and use that as a selling point for other potential customers. 

15. Provide Deep Discount Offers 

Remember that if you have a high ticket item, you need to offer free shipping or deep discount offers with that product. You need to give customers an incentive to go ahead and purchase that higher ticket item today. 

16. Enable HTTPS/SSL on Your Funnel Pages 

Dropshipper ensuring that their sales funnel is secure

The best way to make your funnel and ecommerce business be seen as more legitimate is to enable HTTPS/SSL on your funnel pages. If a customer gets a notice that your website is not secure, then there is no way they are going to buy from you. This is a simple switch that will yield big results for your business. 

17. Use a Simplified Design Within Your Funnels 

The last of our dropshipping secrets that you need to utilize is to have a simplified design within your funnel. Never overwhelm the customer. Tell the customer what they want by providing a simple offer with a simple design. Simplicity will bring high conversions to your ecommerce business. 

Consult With the Pros 

Implement any one of these seventeen dropshipping secrets in your ecommerce business today to yield some serious results. If you feel like you need more guidance on implementing these secrets into your business or if you’re looking for more help on setting up your own profitable ecommerce business, then feel free to reach out to us today.

At Ecommerce Empire Builders, we can help you build, launch, and scale your own profitable dropshipping business. To get the ball rolling, sign up for access to our exclusive free webinar today. Be sure to check our YouTube channel for even more free resources and insights into the dropshipping and ecommerce industries. Remember, your empire starts now!

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